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Andrews Selling Guide

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Plain selling Let’s go


Our history

Out in front since way back when Purposeful. Personal. Proper. The more years you spend in business, the more you learn about what people really want from their estate agent. And now we’re into our eighth decade, we’ve learnt a great deal. The services you appreciate most? We’ve perfected them. The approach you prefer? We’ve made it part of our culture. It adds up to a partnership that’s all about you… focusing on what you really want. From that first handshake above a North London furniture shop in 1946 we’ve made your hopes and dreams the first thing we think about when it comes to selling your property. That’s how one Islington office has grown to over 50 branches throughout the south of England. And it’s also why you can count on us to look after you and your property needs properly.


When you’re looking to sell, we’re right by your side We treat your property sale as a journey—and we’re here to guide you every step of the way, whether you want friendly advice, active support, or just a simple update. You can rely on our people to look after your best interests… even when you’re busy getting on with other things. We work to the high standards that you expect, because they’re the same standards we set for ourselves. We make it our business to offer refreshingly helpful advice that will help secure a sale in the way that works for you. Ready to hear a little more about what we do? Talk to us and let us demonstrate how we can tick all your moving boxes. Welcome to Andrews.

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Our people

Friendly faces, making the difference that matters


Plain selling

A team you can count on, with service that’s straightforward When you’re selling a property, the human touch really helps. At Andrews that starts with simple actions like always calling you back when we say we will. And with late night and Saturday opening, we’ll always be here for you in person, too. Our people take a professional interest in the deeply personal process of selling your home. That means attention to every last detail involved in your sale. And those details don’t stop at your front gate. We’ll look at what’s sold nearby, shifting school catchments, regional investment, lending conditions. New shops, local infrastructure, community vibe. And all the other critical factors that make a difference. It’s insights like these that take the guesswork out of agreeing a sale price. We aim for the figure that’s just right for right now—and not a penny less. Because when you’re serious about selling, your valuation needs to be rooted in today’s market. So when it comes to maximising buyer appeal, we’re streets ahead. Literally. We make it our business to know what’s happening in your neighbourhood, day in, day out. Your town is our home too.

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Our small print

We wri small pr


Plain selling

Stay in-the-know with our straight-talking service For some, selling a property is a life-changing event. For others, it’s an everyday business deal. Whether you’re trading up, downsizing, or managing a portfolio of properties, you’ll appreciate our honest, straightforward approach (and so will interested buyers). As part of that, we’re committed to making things simpler. So you can count on us not to confuse things with unnecessary waffle, break out the bold claims or squirrel away the hidden details.

ite our rint big These details contain no artificial colours, no photoshopping, no super-wide angle images, no props, no overstatement, no pressure and no urgency. Instead you can count on our reassuring advice and refreshing service to help you with the big decisions. All our terms are out in the open, in plain English and easy to understand. When we sell your property, we know that we’re representing you. And everything we do—from how we take your photographs, to what we say and how we say it—is done with integrity.

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Photographing your property

Show them your best side At Andrews, the best images make our public image You’ll find our photography refreshingly different too. A great photo is the first step in bringing buyers to your door. So we’re committed to making sure your shots really capture the essence of your home, without resorting to unrealistic filters or distorted angles.


Plain selling

Tell a thousand words of truth We don’t use small print in our paperwork and we won’t use special effects in our photos. It’s a basic point of honesty that buyers appreciate.

Shine a light on your strong points We’re experts at highlighting your property’s best features to best effect. These features could include anything from the light that floods in through a certain window to an original architectural detail that sets your place apart.

Give them the wider angle

Every property has its essence, and we’ll capture it for you. Truthfully. And compellingly.

Photography tells the story of your property. So we’ll also give potential buyers a taste of living in your area by showing them the best bits—like parks, chi-chi local shops, and bijou cafés. 7


Marketing your home

Making the most of your property

Press ads

Put your place front and centre, with advice from the top It’s no accident that a house on sale with Andrews stands out from the rest of the street. We’ve worked hard to develop a bright and brilliant marketing approach that will catch the attention of a prospective buyer—and perhaps even capture their heart.

Zoopla listing


Plain selling

Timing is everything

Print isn’t dead

As soon as we take on your property, we’ll pick up the phone and get in touch with our database of market-ready buyers. Simple? Yes. Effective? Definitely. They’re the property hunters with all their financial ducks in a row, and if they want to see your place at the double—or even make an offer on your property online— we’re all set.

The property pages of popular local magazines and newspapers are still in style with buyers, so that’s where you’ll find us. And that’s where you’ll find your property.

Your online edge Andrewsonline.co.uk is a big-hitting online property service, with over 4.5 million* annual visits—and naturally, we’ll fast-track your property’s details onto our site the second they’re ready. (Which means they get pride of place on Rightmove, Zoopla and PrimeLocation too.)

#gosocial We’ll help you make a real connection with potential buyers on social media. With regularly-updated pictures, engaging videos and persuasive property details, our communities on Facebook, Twitter, and YouTube are thriving. *Google Analytics 1st Jan-31st Dec 2018. For number of visits and mobile figures.

Mobile mastery Last year, over 70%* of our web visits were made via mobile devices. There’s a very good chance your buyer will find you on their mobile, so we make sure your place is perfectly packaged for hand-held house-hunting.

Andrews London @LDNAndrews

Why not have a look at some of the new properties we have up on our website to brighten your day andrewsonline.co.uk 2

Andrews mobile site

Twitter feed

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Andrews website

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My Andrews

Time to do more of what matters most If you want an update on viewings at 8.12pm, just before you tackle the next episode in your box set, be our guest — with My Andrews


Plain selling

Online and ready to help, anytime There’s so much going on when you’re selling your home, so we’re always looking for even better ways of fitting in with your lifestyle. With your My Andrews account, all the latest notifications come straight to you. Whether you’re on your 8am commute, or at your 9pm happy hour, we can make sure you’re kept in the loop. My Andrews is like having your own personal branch at your fingertips. You can log in to your secure account online, or check your phone to see alerts of any requests to view your property, and accept or reject them on the go. Can’t remember where you are with the latest back and forth over offers? All your offers, and the timeline of them, is right there in My Andrews. You can keep everything in one place by syncing your in-app appointments with your other online calendars. And even if you have more than one property, with one log-in you can see what’s happening on all of them. In short, it puts you in the driving seat of your sale.

Download our app:

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The full package

Superlative service, in a complete package Services to take care of your every need, for your every property


Plain selling

From your initial valuation to taking care of the survey, we can provide you with expert services at every stage of your sale. And if it’s all new to you—or you’re not sure what comes next—we’ll take the time to explain everything and get you right where you need to be. It all comes together with Andrews. Get a mortgage that’s on-the-money Our experts at Andrews Mortgage Services have been hunting down the best deals for our customers for over 30 years. Which means we know exactly where to find the offer that’s right for you. We’re happy to help by phone or in person—and we work most evenings, so you won’t even have to eat into your lunch hour to go over your financials. We don’t charge for our advice. Instead, we charge a fee for processing your mortgage application—it’s usually around £450 but depends on your circumstances. We can also provide mortgage insurance that will give you peace of mind should the unexpected happen. Good to know: Our Mortgage Services business is a credit broker, not a lender. And we source mortgages from the entire market, with the exception of bridging loans. It’s always worth bearing in mind that if you don’t pay your mortgage, you may lose your home. To speak to a mortgage adviser contact your local branch or call our service centre on: 0117 937 6767

Can-do conveyancing We know you want to get moving quickly, which is why we advise our clients on the importance of getting “Legally Prepared”. So often in a property transaction, the hard work begins once you find a buyer or a property to buy. Andrews Homemover gives you a head start by instructing a solicitor earlier in the moving process, so time can be saved once you agree your sale or purchase. Having all the necessary legal documents in place before you agree a sale or make an offer removes many of the unwanted delays involved when waiting to instruct a solicitor once your sale or purchase is secured. To understand the benefits of the Andrews Homemover service further and to gain a breakdown of the cost involved, please call the Andrews Property Centre on 0845 9011343

Surveys made simple Want expert insight into the state of the property you’re buying? We recommend Landmark—a team of chartered surveyors you can count on. With all the techniques, technology and expertise to get under the skin of your next property. So you’ll soon be armed with a useful, accurate report that’s written in plain English. For an online quote, visit: Landmarksurveyors.co.uk

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Your reassurance? Our reputation

We don’t blow our own trumpet. We let others do it for us. The Andrews philosophy is all about making life easier for you. What gets us up in the morning isn’t “doing property” — but doing property right


Plain selling

Your reassurance? Our reputation

Rate our agents

We’ve worked hard to get where we are, and we’ve picked up some very flattering national awards along the way. Awards are great for letting us know we’re on the right track, but maintaining standards and doing the right thing by you—our customer—is what keeps us keen.

You can rate our agents from 1-5 by giving instant online viewing and valuation appointment feedback through Rate My Agent. This way we can make sure our agents are doing their jobs to the high standards you expect.

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Social philanthropy

A sense of community: our social conscience It might not be the first thing that springs to mind when you think about estate agents. But a big part of our philosophy involves philanthropy. Social ventures play a big part in what we’re all about.

We’re owned by charitable trusts and a large slice of our profits go to causes that tackle big issues in our communities and overseas, like education, employment and shelter. And it’s not just money we provide—we make plans, we take action, we put ourselves out there. The methods vary. It could be providing valuable support and places to live for young people when they leave care. Or funding trailblazing projects for those with dementia. Whatever works. And whatever’s needed. We’ve been responsible for some amazing initiatives, developed some incredible charities. And we’re not just in it for the short term, but for as long as we’re around; it’s fundamental. So when you choose us to sell your home, you’re becoming a part of something far, far bigger. Who’d have thought it? Head to Andrewscharitabletrust.org.uk We think you’ll like what you’ll see.

In the last six years we have made a contribution of £3.6 million to fund social enterprises and innovative charitable enterprises. Andrews Property Group


Get in touch On the phone Contact us Monday to Friday from 8am to 8pm. We’re also here on Saturdays from 8.30am to 5.30pm.

In person Find your nearest branch at: Andrewsonline.co.uk/branches

Online Visit us at Andrewsonline.co.uk Twitter: @andrewsonline Facebook: @andrewsonline


Plai

Get in touch On the phone

Contact us Monday to Friday from 8am t 8pm. We’re also here on Saturdays from 8.30am to 5.30pm.

In person Find your nearest branch at: Andrewsonline.co.uk/branches

Online Visit us at Andrewsonline.co.uk Twitter: @andrewsonline Facebook: @andrewsonline Andrewsonline.co.uk


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