From sourcing ethically made products to cleverly reusing vendor packaging materials and bubblewrap for in-store needs, retailers share how they are conducting business responsibly.
Traditional tabletop pieces like the butter dish and old-school designs reminiscent of simpler times are making a comeback, especially with younger generations.
Goodbye millennial gray and neutral color palettes, and hello splashes of color for the home! Peruse the latest bold accessories to dress up every room in the house.
With the Olympics, World Cup and America's 250th anniversary falling on the same year, customers are consumed with U.S. pride and will love these goodies that celebrate the stars and stripes.
THE WITCHING HOUR
The rise in Gothic-core apparel and accessories and the popularity of vintage living has put elegant, dark and moody accessories and décor on the map.
Page 42 Home on the Range
Page 61 Witchy, Gothic and Vintage Galore
On the Cover: Tabletop, stationery and textiles from the Country Home Collection. Rifle Paper Co. riflepaperco.com
IN THIS ISSUE
DEPARTMENTS
Page 10
Editor's Letter
Page 12
Business News
Page 66 On The Web
Page 73
Market Calendar
RETAIL
Page 28
Retailer of the Month: Webster's Pharmacy by Anne-Marie Earl
Page 30
Retail Feature: Why Sustainability Matters by Pamela Brill
Page 33
Savvy Store Solutions by Carol Schroeder
INDUSTRY INSIGHTS
Page 36
Re:Gifting by Warren Shoulberg
Page 38
Play by Play by Pamela Brill
Page 40
4 Questions With Carlos Llansó
TRENDING GIFTS
Page 41
Tabletop Spotlight: Sustainable Serving
Page 42
Tabletop Feature: Grandma's Kitchen is Cool Again by Lenise Willis
Page 45
Splashes of Color for the Home
Page 49 From Sea to Shining Sea
Page 61
Gracefully Gothic
Page 64
American Made: Simply
EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com
CONTRIBUTING EDITORS Pamela Brill, Anne-Marie Earl, Carol Schroeder, Warren Shoulberg RESEARCH EDITOR Joanne Friedrick
SENIOR GROUP PUBLISHER, EVP MEDIA Liz Irwin
MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com
ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com
EDITORIAL DIRECTOR Bill McLoughlin
PRODUCTION SPECIALIST Corey Edwards
DIGITAL MEDIA SPECIALIST Ariel Perez
SENIOR DIRECTOR OF DIGITAL OPERATIONS Chris Schultz DIGITAL OPERATIONS MANAGER Randy Melton DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham
PRESIDENT AND CEO Hal Cohen
CHIEF FINANCIAL OFFICER John Coughlan
CHIEF DIGITAL AND REVENUE OFFICER Kurt Hawks
1633 New Garden Rd, Unit #163 Greensboro, NC 27410 336.605.0121
bridgetowermedia.com
DALLAS IS THE ONE
ONE MARKETPLACE. ONE EASY TRIP.
Discover trend-right collections and new resources to help your store stand out. It’s the single, smarter way to stay ahead.
Total Home & Gift Market
JUNE 24-30, 2026 | TEMPS 24-27
A Troubling Reality
I was recently flabbergasted after reading a Fortune article about the affordability crisis and how it's affecting families today, specifically the rise in childcare costs and its impact on household incomes. Yes, as a new mother myself, I can attest to how outrageously expensive childcare has become, ranging from $1,000 to $4,500 a month, depending on how many days and hours you’d like covered. And while I’m fortunate to be able to work from home to offset the price, not every parent (aka consumer) is as lucky.
The author went on to quote an expert who said the poverty line, which is currently set at just above $31,000, should actually be $140,000 per two-child family, after taking into account the rising costs of goods and inflation, especially the surge in home prices.
When I read that article, nodding my head in agreement pretty much the entire time, I thought about the consumers in our industry and how challenging it is to get them to spend their precious dollars. We talk a lot about tariffs, rising inflation and economic downturns, but we don’t write enough about the true impact this all has on our customers — and what to do about it. Today’s consumers have been through a lot, and it seems there are still many challenges to come, especially as analysts predict gas and oil prices increasing due to the war with Iran. So, how do you sell something to a shopper who doesn’t need what you’re selling or likely shouldn’t buy what you’re selling?
“We talk a lot about tariffs, rising inflation and economic downturns, but we don’t write enough about the true impact this all has on our customers.”
For starters, focus on your store being a “happy zone,” a place where customers can escape the humdrum and explore things that make them smile. In a time when young consumers can’t afford large purchases like homes, cars or daycare, they are turning to small purchases, like candles, a new skincare routine or a fresh set of dishes to alleviate some of the depression from not being able to buy those larger-ticket items. A positive store environment and products that give a positive experience help to boost consumers’ moods.
Secondly, know who your customers are, and if your brand can appeal to Gen Z consumers, then work on drawing them in. Gen Z consumers, more than any other generation, are willing to spend money on small indulgences despite not having financial security, according to a 2025 McKinsey & Company report.
“Gen Z’s desire for financial security, alongside a tendency to splurge, means that brands need to create products and experiences that Gen Z deems splurge worthy," the article said. "Surveyed Gen Zers tend to splurge on apparel (34 percent) and beauty (29 percent)."
It doesn’t look like things are going to calm down anytime soon, so strive to uplift your shoppers and attract younger consumers.
Lenise Willis Editor in Chief
Demdaco Co-Founder Becomes Sole Owner of kansas-based brand
Demdaco, a wholesale gift and home décor company known for its mission to "lift the spirit," announced on LinkedIn that co-founder Demi Lloyd has purchased the remaining stock of the company from fellow co-founder Dave Kiersznowski, leading to a transition of ownership.
The transaction, completed in February, makes Lloyd the sole owner of Demdaco and its headquarters in Leawood, Kas. The company confirmed that the purchase was completed with no personal or company debt, and Demdaco remains debt-free.
“This transition reflects my deep belief in what we do at Demdaco and my excitement to invest further in our future,” said Lloyd. “I am filled with gratitude, energy, and optimism about what lies ahead.”
Founded in the early days as a buying agency in Hong Kong, Demdaco has grown over nearly three decades into a respected creative force within the gift industry — recognized for meaningful product storytelling, strong retail partnerships, and a culture of generosity.
“I have been fully immersed in every aspect of Demdaco for the past five years and am deeply committed to our mission and continued growth.”
— Demi Lloyd, owner and co-founder
Kiersznowski, who helped build Demdaco into a thriving missiondriven organization, has chosen a well-earned retirement and has not been involved in day-today company operations for quite some time.
“It made sense for our ownership paths to diverge at this point,” added Lloyd. “I have been fully immersed in every aspect of Demdaco for the past five years and am deeply committed to our mission and continued growth.”
In recent years, Demdaco welcomed the children of founders Kiersznowski and Lloyd into the business. "Cole and Julia’s involvement signals a renewed commitment to Demdaco’s founding principles and ensures the company’s enduring legacy as a family business," the company said in an announcement about the ownership transition.
The company went on to say that, with a strong foundation of financial stability, Demdaco is investing in several new initiatives aimed at fueling growth, pursuing innovation, and strengthening its role as a trusted partner to independent retailers and specialty gift accounts nationwide.
“Demdaco is such a lovely company filled with capable and passionate people,” Lloyd said. “We will continue to provide meaningful, innovative products that deliver on our mission of being there to help people inspire, delight, and connect with others.”
Leadership Changes
Just a few weeks after completing a change in ownership,
Demdaco announced the promotion of Amy Tysseling to president and chief financial officer.
Tysseling has been with Demdaco since 2011, first as a director of financial planning and analysis. In 2015, she was promoted to chief financial officer, a role that was expanded to chief financial and administrative officer in 2025. In her new role, Tysseling will provide “enterprise-wide leadership” while continuing to oversee financial strategy and stewardship.
“As we looked ahead, it became clear that Amy is the right leader for this season at Demdaco,” Lloyd said. “Her ability to sharpen our focus, strengthen processes and hold us accountable allows me to remain centered on long-term strategy and what lies ahead.”
During her 15 years with Demdaco, Tysseling has helped strengthen the company’s financial foundation, had a hand in long-range strategic planning and has helped enhance operational discipline. She maintains a comprehensive knowledge of the company’s systems, processes and partnerships that will aid her in her new role.
“I believe deeply in our mission to 'Lift the Spirt,' our people, and the long-term potential of this organization,” Tysseling said. “In this expanded role, my focus is on providing disciplined leadership that brings clarity, alignment, and momentum across the business — while supporting Demi’s continued focus on creative direction, relationships and strategy. I’m honored to lead Demdaco into its next chapter.”
Demi Lloyd, Demdaco co-founder and now sole owner. (Photo courtesy of Demdaco)
can ‘Shrinkflation’ mean More Sales?
Though consumers continue to complain about the affordability crisis, rising prices and shrinkflation, they apparently prefer the lesser of the two evils, and knowing what customers prefer can help you continue to make sales in 2026 and beyond.
“Shrinkflation,” when companies reduce package sizes while keeping prices relatively unchanged, has not only become more popular for brands, but — despite public outcry — it’s apparently preferred by consumers, according to a new study.
The research report “Shrinkflation and Consumer Demand” analyzed a decade of NielsenIQ retail scanner data from 2010 to 2020, covering millions of products sold across tens of thousands of U.S. retail stores. The authors systematically identified cases in which a product was permanently replaced by an equivalent product of a different size, as well as looked at how consumers respond to size changes compared with direct price changes.
“The consumer psychology behind shrinkflation is fascinating,” said co-author Aljoscha Janssen of Singapore Management University. “Rather than consume less to conserve their overall grocery bill, our research has found that consumers are more likely to focus on the per-unit cost and then buy more product units.”
Using demand estimation models, the researchers found that consumers are significantly more sensitive to price changes
than to changes in product size. The report also found that when package sizes shrink, consumers often respond by purchasing additional units, increasing their overall spending over time.
“We found that a 1 percent increase in price reduces sales by about 1.2 percent, whereas a 1 percent reduction in size reduces sales by only about half as much,” Janssen said. “This gap suggests that consumers are much less responsive to size changes than to price changes.”
The findings mirror a report by McKinsey & Company that showed Gen Z consumers are not only the most likely generation to splurge, but are more likely to buy smaller sizes of a luxury product as a cost-saving tactic. "Understanding Gen Z consumers and their spending behavior presents one of the greatest opportunities for consumer brands and retailers," the report said.
Instead of denying themselves entirely, it seems budgetconscious consumers will opt for smaller packages and travelsized products, which are typically more affordable.
“These patterns are consistent with the idea that firms can raise prices through shrinkflation without substantially hurting demand,” added co-author Johannes Kasinger of Tilburg University. “From a business perspective, this is an effective way to protect margins when costs rise.”
Celebrating 40 Years
For 40 years, Wind River® chimes have marked life’s most important moments, and what began as one artisan’s vision has grown into a cherished tradition where every wind chime is still hand-crafted, hand-tuned and inspired by nature.
As we celebrate our 40th anniversary, we’re deeply grateful for the community that has carried Wind River® forward. Here’s to you, and all the harmony still to come.
Celebrate with the return of Corinthian Bells® Black Spectrum—a high-gloss black wind chime alive with iridescent flecks that reflect every color of light. Back for a limited time, inspiring unlimited harmony. Visit us
Our Bestselling Spring Candles
With signature textured glass and high-quality fragrances, explore our rainbow of Hobnail Glass Candles to bring a hint of spring to any space. All of our candles are hand-poured in small batches with a 100% natural soy and vegetable wax blend made in St. Louis, Missouri.
Shoppe Object Sees Spike in First-Time Exhibitors at Winter Edition
More than 850 brands from across the globe gathered in early February as Shoppe Object took over the Starrett-Lehigh Building for its winter edition.
Fresh off the success of its international expansion, Shoppe
“Every decision we make is to help brands and buyers engage in new business while enjoying their time together.”
— Jesse James, founder and president of Shoppe Object Series
Object Paris, the New York edition drove in attendance, with visitors traveling from all 50 states and more than 65 countries. There were plenty of new brands on hand, too, with a 20 percent increase in firsttime exhibitors.
Nearly half (45 percent) of the available exhibitors were international brands, spanning 40 countries.
“Shoppe Object continues to prioritize experience, curation, and connection above all else,” said Jesse James, founder and president of Shoppe Object Series and SVP of creative, experience and innovation for Andmore. “Every decision we make is to help brands and buyers engage in new business while enjoying their time together.
"This winter’s New York edition, which came less than a month after the launch of our brand new bi-annual show in
Paris, was a rousing end to a show season that exemplified the value and opportunity of our purpose-driven events.”
Exhibitors reported success in both connections and sales and many buyers both nationally and internationally were shopping across categories.
“Shoppe Object continues to inspire. The range of exhibitors has grown tremendously, and we found even more exciting new products this time around,” said Maureen Missner and Serine Hasting, owners of Paper Trail. “We wrote a lot of orders, and we had the impression that vendors were having a very good show. It gave us hope for a better 2026.”
The show offered dedicated community spaces for attendees to explore, including the Global Artisan Project, Black Lives Matter Action Initiative, Guatemala Showcase, Best of British and more.
The Shoppe Talks series was expanded for the winter edition, offering twice-daily panels to give attendees more opportunities to engage in conversation with industry leaders in retail, design and marketing.
“The energy and vibe at the show is always so pleasant, edited, and well produced,” said Tina Frey, founder and creative director of Tina Frey Designs. “The sense of community is really one of the best parts of Shoppe Object, as it’s rare to feel so connected to people in other shows.”
Shoppe Object will return to New York this summer, running Aug. 2-4. The second edition of Shoppe Object Paris will return within Who’s Next at Porte de Versailles in September.
Greeting Card Expo Completes First Show Since Moving Back to New York
Noted: The Greeting Card Expo, run by the Greeting Card Association (GCA), concluded its first show in its original birthplace, New York. Running Feb. 1-3 in partnership with NY Now, the greeting card industry event featured 64 GCA member brands who showcased their finest card designs, as well as a dedicated networking space and unique activations to foster connections and promote collaboration among industry professionals.
"We are so proud of our exhibitors and deeply grateful to everyone who helped make Noted 2026 such a success," GCA said in a release. GCA said the show was filled with inspiring booths, fresh collections, meaningful conversations, and "new connections [that] made this year’s show a true celebration of the creative and passionate greeting card community."
"Seeing our members, exhibitors, buyers and industry friends come together to connect, discover, and celebrate everything that makes this industry thrive was truly special," GCA added.
The show also featured a display of Louie Awards finalists and winners. The 36th annual Louie Awards honorees were noted for their card designs from 2024-2025.
For the 37th Louie Awards, finalists include entries from 185 different companies across 56 award categories. The winners of each category will be unveiled at the Greeting Card Conference and Louie Awards ceremony Aug. 17 in Louisville, Ky.
Noted was "created by the community for the community" in 2019 after the National Stationery Show ended. Since its first exhibit in Brooklyn, N.Y., the event has been the largest gathering of greeting card makers in North America.
Spin Master Wins 2026 Toy of the Year
The toy industry came together Feb. 13 to celebrate the best of the best across categories and crown the winners in the 2026 Toy of the Year Awards, including a consumer-voted People’s Choice.
Gathering at Pier Sixty in New York City, nearly 800 toy industry professionals gathered to honor creativity and innovation in toys and games and raise money for the Toy Foundation, the philanthropic arm of the Toy Association. More than 100 finalists were announced during the Chicago Toy & Game Fair last November.
This year, Spin Master’s Primal Hatch — an interactive T. rex that hatches from and egg and can be trained by kids — earned top honors and was named the 2026 Toy of the Year. It also took home Action Figure of the Year.
In the People’s Choice category, Pokemon Trading Card Game: Mega Evolution Elite Trainer Box earned the award after pulling in the most online votes from consumers.
“The TOTY Awards celebration is a powerful reminder of the impact play has in children’s lives,” said Pamela Mastrota, executive director of the Toy Foundation. “Congratulations to this year’s winners and finalists for raising the bar on what it means to deliver meaningful, imaginative play experiences, and to the toy community for collectively raising more than $1 million to support The Toy Foundation’s mission.
During the gala, attendees also celebrated the formal
inductions of Melissa and Doug Bernstein, founders of Melissa & Doug, and Isaac Larian, founder and CEO of MGA Entertainment into the Toy Industry Hall of Fame. Stanley Weston, inventor of the G.I. Joe action figure and founder of Leisure Concepts, was inducted posthumously.
The full list of category winners for the 2026 Toy of the Year Awards can be found at giftsanddec.com. Highlights include:
• Action Figure of the Year: Primal Hatch (Spin Master Ltd.)
• Collectible of the Year: Wigglitz (ZB Designs)
• Creative Toy of the Year: ChompSaw (Chompshop, Inc.)
• Doll of the Year: American Girl Disney Moana Collection (Mattel, Inc.)
• Educational Toy of the Year: My Robotic Pet: Coding Chameleon (Thames & Kosmos)
• Game of the Year: Exploding Kittens: The Board Game (Exploding Kittens, Inc.)
• Infant/Toddler Toy of the Year: Play Tab (Fat Brain Toy Co.)
• Kidult Toy of the Year: LEGO Game Boy (LEGO Systems)
• License of the Year: Bluey (BBC Studios)
• Plush Toy of the Year: Disney Ultimate Stitch Interactive Feature Plush (Just Play LLC)
• Preschool Toy of the Year: Mini Farmstand Sorting Set (Learning Resources, Inc.)
Toy Industry Helps Raise $1+ Million to Bring Play to Children Globally
As the toy industry came together to celebrate the best of the best at the annual Toy of the Year Awards, they also came together to raise more than $1 million for children worldwide.
“The Toy Fair collection demonstrates the extraordinary generosity of our industry and the powerful difference we can make when we act together.”
— Pamela Mastrota, The Toy Foundation
Nearly 800 industry professionals attended the TOTY awards gala on Feb. 13 at Pier Sixty in New York City. Through ticket purchases, raffles, auctions and donations, the community raised money for the Toy Foundation‘s Toy Chest and Play Fund programs.
“At the heart of the toy industry is a mission to place the joy of play into the hands of children everywhere, and the Toy Foundation is proud to channel the industry’s shared philanthropic purpose to give back in an extraordinary way,”
said Pamela Mastrota, executive director of the Toy Foundation.
“We are deeply grateful to the companies and individuals who supported the TOTY Awards. The more than $1 million raised will translate directly into comfort, healing and joyful moments for children who need it most.”
The Toy Chest program helps distribute industry donations to children worldwide, while the Play Fund program supports play projects at children’s hospitals nationwide and disaster zones internationally. To date, the Toy Foundation has helped bring play to more than 38 million children through these programs.
In addition to the money raised at the gala, the Toy Foundation also collected toy donations from exhibitors at the close of the Toy Fair show. More than 100 companies donated in partnership with World Vision, which will also distribute donations to qualified nonprofit organizations, schools and children’s hospitals.
“We collected more than 100 pallets of the latest toys that are guaranteed to create ear-to-ear smiles,” Mastrota said. “The Toy Fair collection demonstrates the extraordinary generosity of our industry and the powerful difference we can make when we act together.”
A LOOK AT GIFT VENDORS IN THE HOME FRAGRANCE
CATEGORY
OF HOME FRAGRANCE
A New Chapter in Mindful Living: MAKING SCENTS
The home fragrance industry has reached a pivotal turning point, evolving from a simple accessory into a primary driver of the lifestyle and wellness sectors. Fragrance is now a sophisticated tool for emotional regulation and aesthetic expression, becoming as integral to home design as a piece of statement furniture. At the Crossroads Family of Companies, we are proud to be at the forefront of this shift, bridging the gap between nostalgic tradition and modern mindfulness.
A Legacy of Quality & Innovation:
2025 was a year of strong, steady performance for our company. We saw a continued demand for our “Crossroads Classics” fragrances, with our signature Buttered Maple Syrup® remaining a topperforming fragrance—a testament to the timeless appeal of high-quality, comforting scents. Our updated colored glass vessels have also become a popular emerging category, offering customers a modern aesthetic that seamlessly complements any décor. We also reached a major milestone in January 2026 with the introduction of
Slower Days Co. While the Crossroads brand is beloved for its authentic, robust fragrance throw, Slower Days Co. was designed specifically for customers seeking a more natural, essential oil-infused fragrance option for their daily rituals.
The Slower Days Difference:
Sustainability is now a core value for the modern shopper. At Crossroads, we demonstrate our commitment through thoughtful sourcing and domestic manufacturing. What makes Slower Days Co. stand out is its departure from typical paraffin-based products:
• Renewable Wax Blend: Our candles are crafted from a cleanburning coconut soy wax blend, offering an eco-friendly, highperforming alternative.
• Mindful Fragrance: Our highquality, essential oil-infused fragrances are free from phthalates and parabens, offering a cleanburning alternative that aligns with a healthier lifestyle.
• Conscious Packaging: Housed in timeless amber glass jars with minimalist lids, our vessels are designed to be repurposed, fitting seamlessly into a low-waste lifestyle.
Designed for Mindful Living:
Wellness and aromatherapy are powerful motivators for consumers who want their homes to feel like a retreat. Slower Days Co. is explicitly “designed for mindful living,” using grounding accords to help people slow down. We are excited to highlight 3 breakout fragrances:
• Dessert First (Friday Collection): A decadent, celebratory blend of vibrant lemon and fluffy marshmallow finished with rich caramel and warm sugar.
• Slower Days (Saturday Collection): A serene mix of black vanilla, musk, and bright bergamot mingled with soft fruit and delicate florals.
• Violet Sunrise (Sunday Collection): A comforting blend of lavender and green citrus that awakens with violet, jasmine, warm amber, and sandalwood.
A Message to Our Retail Partners:
To the retailers who have supported the Crossroads Family of Companies: Thank you. Your partnership is the heartbeat of our growth. To those new to us, our greatest distinction is our identity as a small business with a big heart. We put customers first, stand behind our products, and are proud to be Made in the USA.
Slower Days Co. offers a natural, mindfully crafted fragrance option backed by the high reputation and outstanding service of the Crossroads name. The initial response at gift shows has been incredibly positive, and we look forward to sharing this growth with you. We invite you to pause, breathe, and embrace the beauty of a slower pace alongside us.
For more information, call 866-247-0156 or visit www.crossroadsfamily.com.
MAKING
SCENTS
OF HOME FRAGRANCE
Candle Warmers Etc. Strives to ‘Create a Vibe’
What does the latest research reveal about the state of the home fragrance market?
Home fragrance continues to grow as consumers focus more on creating personalized, comforting spaces at home. We’re seeing strong interest in flameless options like wax melts and candle warmers because they’re safe, easy to use, and deliver consistent fragrance. Consumers also love products that double as décor, so warmers that look beautiful in the home are performing especially well.
Please recap your company’s performance in 2025. What were your strongest sellers/trends?
2025 was a great year for us, with more consumers embracing flameless fragrance. Wax melts remained a top seller, and design-driven warmers that double as home décor really stood out. We also saw customers becoming more intentional with scent, switching fragrances seasonally or even throughout the day to match their mood.
Sustainability is a major trend in home fragrance. How does your company demonstrate sustainability?
Flameless fragrance is naturally more sustainable because it helps extend the life of candles and wax melts while eliminating soot and open flames. Our warmers are designed to be reused for years, and we focus on durable products and refillable fragrance formats that reduce waste.
Wellness and aromatherapy continue to be strong motivators as well. How do you incorporate wellness into your line?
Scent is a big part of how people set the mood in their homes. Our warmers make it easy to create relaxing or uplifting environments, whether it’s calming lavender at night or bright citrus during the day. Being able to switch fragrances easily lets consumers personalize their space and build small self-care moments into their routines.
Any particular new products or fragrances you’d like to highlight?
We’re excited about new seasonal warmer designs and continued growth in our WallScents™ plug-in system, which makes it easy to add fragrance to smaller spaces. We’re also introducing fresh seasonal fragrance collections designed to feel bright, uplifting, and perfect for everyday home moments.
What is Candle Warmers Etc.’s greatest point of distinction?
Our focus has always been safe, flameless fragrance with beautiful design . We created a way for people to enjoy candles and fragrance without an open flame while still having products that look great in their homes.
What’s your message to gift retailers who have supported your line, and to those not yet familiar with your brand?
To the retailers who’ve supported us, thank you! We love partnering with shops that bring fragrance and cozy moments into their customers’ homes. For those new to the brand, candle warmers and wax melts are a great addition to the gift category because they combine décor, fragrance and safety in one easy product.
Any additional comments you would like to share?
Home fragrance today is about more than scent - it’s about creating a vibe. We’re excited to keep bringing new designs and fragrances to the category that help people make their homes feel cozy, personal and inviting.
Comments provided by LaRen Johnson, Director Fragrance, Candle Warmers Etc.
MAKING SCENTS OF HOME FRAGRANCE
Old World Christmas Taps into Appeal of Seasonal Nostalgia
What does the latest research reveal about the state of the home fragrance market?
The home fragrance market continues to grow steadily, with consumers gravitating toward nostalgic, comfort driven scents that elevate everyday rituals. We’re also seeing increased interest in regionally inspired fragrances, which aligns well with our commitment to creating scents that resonate with customers across the country.
What were your strongest sellers in 2025? Any surprise standouts?
2025 was another year of strong, consistent growth for our fragrance category, led by top sellers Frosted Cranberry Mandarin, Fresh Balsam Fir, and Dark Rum Pistachio Fig. A surprise standout was Iced Banana Bread, which gained notable industry buzz and was voted #1 for “As Seen On HGTV” in January 2026.
Sustainability is a major trend in home fragrance. Is it important to the holiday market as well?
Sustainability absolutely matters within
customers increasingly value products that reflect mindful craftsmanship. We prioritize clean burn formulations, responsibly sourced ingredients, and durable packaging designed to extend the lifecycle of each product.
Are there any motivators unique to the holiday fragrance market?
Holiday consumers are uniquely driven by emotional connection. Scents that evoke cherished memories, family traditions, and seasonal nostalgia consistently outperform more general fragrance profiles. They’re looking for experiences that feel both comforting and celebratory.
Any particular new products and/or fragrances you’re highlighting this season?
Our Iced Banana Bread candle continues to be a standout due to its warm gourmand profile and recent recognition on HGTV, and we’re excited to expand our offerings with new inspired fragrances that reflect scent preferences across the
What’s your message to gift retailers who have supported your line, and to those not yet familiar with your brand?
We’re deeply grateful to the retailers who have helped grow the Old World Christmas fragrance category year after year, and we remain committed to offering products that deliver both quality and excitement on your shelves. For those new to our brand, we invite you to explore how our storytelling driven fragrances can create meaningful moments for your customers.
Please describe your brand’s greatest point of distinction.
Our fragrances are crafted with a signature blend of artistry, essential oils, nostalgia, and regional inspiration, allowing us to create scents that feel both emotionally resonant and universally giftable.
We’re thrilled by the continued momentum in our fragrance line and look forward to introducing even more thoughtfully designed scents that bring warmth, personality, and tradition into homes across the country.
Comments provided by Melessa Paynter, the holiday fragrance space, and our U.S. market. Creative Director.
TICKETS NOW ON SALE!
The 75th annual Retailer Excellence Awards is fast approaching! Don’t miss your chance to be featured (or to help a friend get recognized) in this upcoming event.
The REAs recognize excellence in the following categories:
◉ Social Media Outreach and Online Initiatives
◉ Store Design/Redesign
◉ Visual Merchandising
◉ Store Events
◉ Specialty Store
◉ Multiple Locations
◉ Socially Responsible
Enter your store or a colleague’s store today, and purchase your tickets as well. They are now on sale!
HEADLINE SPONSOR
SPONSOR
Wednesday June 24, 2026
Reception starts at 6:00 PM with dinner and awards program to follow
For a century, Webster’s Pharmacy has been much more than a place to pick up prescriptions and other necessities. It has been a gathering spot, a trusted neighborhood resource and a constant presence in the heart of Altadena, Calif., a suburb of Los Angeles.
SEE MORE PAGE 29
“ “Our traditions have largely remained the same since the beginning: an emphasis on excellent customer service, community involvement and local Altadena values.”
Webster’s Pharmacy
by Anne-Marie Earl
For a century, Webster’s Pharmacy has been much more than a place to pick up prescriptions and other necessities. It has been a gathering spot, a trusted neighborhood resource and a constant presence in the heart of Altadena, Calif., a suburb of Los Angeles. As the independent retail store celebrates its 100-year anniversary, its story reflects the deep ties between a local business and the community it has served for generations.
In the 1920s, Altadena became a popular winter destination for visitors from the East Coast who were drawn by the region’s mild climate and scenic beauty. “Travelers would come out for the mild winters and enjoy the poppy fields and beautiful views from the foothills,” said Meredith Miller, owner of Webster’s Pharmacy. As the town developed, Lake Avenue became the center of local life.
In 1926, Frank Webster purchased Bailey’s Pharmacy on Lake Avenue and renamed it Webster’s Pharmacy. From the beginning, the store was designed to be more than a drugstore. “It opened as a full-service community pharmacy, also serving as a social hub,” Miller explained. Alongside prescriptions, the store offered cosmetics, photo supplies, a soda fountain and even a liquor counter — making it a place where neighbors could gather as well as shop.
As Altadena grew through the 1930s, ’40s and ’50s, the pharmacy grew with it. The Websters gradually acquired neighboring storefronts, expanding the business to serve the evolving needs of the town. For decades, the Webster family owned the business and helped shape its identity as a friendly, independent neighborhood pharmacy. That legacy continued in 2010 when the Miller family purchased the store from Bill Webster. Although ownership changed, the values that defined Webster’s remained the same. “It’s been an independent family-run business since its inception,” Miller said.
One small item has become a surprisingly powerful symbol of that connection: an “if you know, you know” local treasure, the ‘Beautiful Altadena 91001’ license plate holder. “This simple item has been sold exclusively at Webster’s Pharmacy for over 50 years,” Miller said. Made locally, it is a symbol of community pride.
The pharmacy’s deep commitment to the community became especially clear following the devastating Eaton Fire in January 2025. “The majority of our customers lost their homes and were instantly displaced without their medications,” Miller said. Within 48 hours, Webster’s staff transferred prescription files and began operating out of another pharmacy in nearby Pasadena, quickly filling prescriptions and delivering medications to patients wherever they had relocated. “This level of care and support has earned us incredible loyalty and a special place in the hearts of Altadena,” Miller said.
Today, Webster’s continues to honor its history while embracing the future. After relocating from its original building when a long-term lease ended, the team transformed a former gym into a modern pharmacy and gift boutique. “We were intentional in honoring the legacy of Webster’s,” Miller said, noting the hand-painted logo sign that commemorates the pharmacy’s century-long story.
Webster’s celebrates its centennial on April 25 with a community event bringing together local artists, restaurants, musicians and longtime customers. For Miller, the milestone is deeply meaningful. “We could not be prouder of owning this business that has survived everything from the Great Depression, Prohibition, World War II, COVID and now the Eaton Fire,” she said. Looking ahead, the goal is simple: to keep serving the community that has supported Webster’s for 100 years. “We hope that the future will always be local-oriented with an emphasis on excellent customer service,” Miller said.
WHY SUSTAINABLE RETAIL MATTERS
Earth Day is every day for brands and stores that are focused on planet protection.
by Pamela Brill
Going green isn’t about being fashionable; it’s become a necessity. As climate change moves from cultural buzzword to actionable item, consumers are understanding the importance of shopping responsibly. According to a 2026 Capital One shopping report, 89 percent of consumers have changed their shopping habits to be more eco-friendly, and their concern for the future has translated into smarter purchasing decisions.
As gift designers and production teams work hand in hand to create sustainable products and packaging, their retail customers play an equally essential role in communicating the benefits of these goods to the end user. Here is how both groups are doing their part to help preserve the planet — not only in honor of Earth Day, but every day.
Feel-Good Fashion
Consumers updating their wardrobes with accessories that are as practical as they are pretty are turning to eco-conscious brands. In the Capital One report, more than half (59 percent) of U.S. consumers want sustainable styles, with 23 percent claiming they would purchase more eco-friendly fashion if it were widely accessible.
One such brand, Top it Off Accessories, is leaning into this trend with its latest collection. This fall, the company’s Eco-Chic line of knit goods, which debuted at the Dallas and Atlanta markets, will hit stores touting a sustainable design. Nearly 50 percent of the
assorted wraps, sweaters, scarves and hats are made from recycled polyester yarns and lyocell, a durable fiber. CEO and owner Elizabeth Hoenscheid explained how the new collection fit alongside Top it Off’s bamboo-based product and expands the company’s eco-minded offerings. “We believe sustainability should feel effortless and accessible — not exclusive,” she said.
To market Eco-Chic at retail, each item will include a hang tag that lists the environmentally friendly materials and communicates the overall sustainable mission. In-store signage relaying the Eco-Chic story will further educate the consumer and help merchandise the line at point of sale. “Our goal is to make it simple for boutique and gift store partners to participate in the sustainability conversation: with clear, beautiful tools that fit seamlessly into their store environment,” she explained.
Materials aren’t the only area of focus for Top it Off. Smart practices for sustainable operations include consolidating shipments to reduce transportation frequency and emissions, as well as planning production runs to minimize excess inventory. And when it comes to product, durability and long-term usage is top of mind for Top it Off. “Longevity is one of the most meaningful ways to reduce environmental impact in fashion,” she added.
Outfitting the Home, Organically
Home décor that is sourced responsibly is catching on with
shoppers. The 2026 Gift Book Consumer Survey revealed that 36 percent of respondents considered sustainability an important factor that impacts their buying decisions. Brands that address this trend are a big draw at retail, especially when stores appeal to eco-conscious consumers refreshing their living spaces for the coming season.
Candles that utilize repurposed vessels are the focus for Rescued Wine Candles, a California-based operation rooted in upcycling and waste production. Hand-poured and hand-blended candles are produced in small batches, designed to benefit the environment by reducing transportation emissions and overproduction.
“By rescuing and reusing these bottles, we reduce the need for new glass production, which is energy intensive and resource heavy,” explained owner Craig Davies.
Locally sourced materials also minimize the company’s overall carbon footprint, while emphasizing waste reduction in the studio. For packaging purposes, Rescued Wine Candles use recycled shipping materials and prioritize recyclable and plastic-free packaging whenever possible.
To spread the word about its sustainability message, the company provides stores with point-of-sale tools, including display cards, shelf talkers and digital assets. “These materials help retailers educate consumers, reinforce their own sustainability initiatives and create engaging storytelling around waste reduction and responsible consumption,” said Davies.
Marketing tools outlining the benefits of sustainable décor at the store level are in the works at Woodstock Chimes. The musically tuned windchimes, sold under the Sullivans Home Décor label now owned by Evergreen Enterprises, include the Asli Arts Collection of bamboo and Capiz chimes. Produced in Bali, Indonesia, this line’s key materials offer several eco-friendly advantages.
Stacey Bowers, vice president of product development for Woodstock Chimes, credits bamboo for its ease of harvesting and carbon absorption, calling it a “fantastic alternative to wood and plastic.” Decorative Capiz shells, sustainably harvested in the
Philippines as an oyster byproduct, serve as a durable alternative to plastic and other synthetic materials.
To complement its sustainable product design, Woodstock Chimes uses only recyclable and biodegradable packaging and wood purchased from managed North American forests. Bowers recognizes the importance of communicating the company’s dedicated efforts toward the environment and educating its customers.
“Consumers want to understand what proactive steps companies are taking to be eco-smart,” she said.
Plant-Based Play
One rubber tree goes a long way in the toy-making business, especially when it means protecting the environment. PlanToys puts its mission of “better kids, better world through sustainable play” into action by utilizing every component of this plant’s lifecycle in its educational toy line. While the rubber tree spends the first five years absorbing carbon, followed by the next 20 years producing latex for the global natural rubber supply, its value does not end there.
By reclaiming and repurposing the rubberwood, PlanToys gives this material new life. Tree trunks become solid wood parts for toys, peeled layers are formed into plywood (used in the company’s non-toxic glue), and the final pieces are converted to biofuel to power production in the factory.
“Our goal is simple: reduce waste at every stage and show families what responsible sourcing looks like in practice,” said National Sales and Marketing Director Nicole Hamilton.
Speaking of operations, PlanToys’ factories run on renewable energy via solar power and biomass created by wood waste. The company continues to make dedicated efforts to improve its sustainability quotient. According to Hamilton, upgraded energy systems have translated into increased energy savings, which inevitably led the company to achieve its carbon neutrality goal last year.
Top It Off hangtag communicates the brand’s sustainable mission. topitoffaccessories.com
Wine Country Soy Candle Balance Collection. Rescued Wine Candles. rescuedwinecandles.com
“We also source 55 percent of our raw materials within a 30-km radius of the factory, which lowers transportation emissions and strengthens our local supply chain,” she added.
Supporting its retail partners to play responsibly goes beyond statistics and spreadsheets. PlanToys provides in-store signage, shelf talkers, QR code-based educational tools, as well as a carbon footprint label on product packaging to serve as talking points for buyers.
Reduce, Reuse, Recycle at Retail
Stores that practice sustainability in their day-to-day operations understand the importance of protecting the environment, and that includes choosing the right vendor partners. At Little Pickles toy stores in Red Hook, N.Y., and Hudson, N.Y., owner Rebecca Rothstein seeks out suppliers that concentrate on eco-friendly manufacturing and packaging. She acknowledges PlanToys for keeping sustainability and the environment at the forefront and Danish toy brand Maileg for its 100-percent recycled packaging.
In addition to purchasing green-produced playthings for Little Pickles, Rothstein repurposes all cardboard boxes and packaging materials from vendor shipments. Boxes are reused to pack orders for the store’s e-commerce business, and all other items are recycled. “The planet needs every store owner to commit to carrying products that are made by manufacturers who care about the environment,” she stated.
Encouraging sustainable retail in the surrounding communities, Little Pickles donated gift cards to a nearby juvenile detention facility, so they can purchase toys for inmates and their visiting families. “Many of the toys, puzzles and games … will be from vendors that use sustainable practices,” Rothstein said. “They will be reused over and over by numerous kids over the years, and there will be zero waste.”
Pam Hammond, president of the Paddington Family of Stores in Asland, Ore., seeks out toys and gifts made from recycled components. She notes the proliferation of plastic water bottles incorporated into the product design of numerous categories, including plush animals, apparel and dish towels.
“We love it when our vendors work hard to eliminate plastic in their packaging,” Hammond said, citing Kikkerland and Willow Tree as prime examples. She also recognizes Blue Q, whose socks are now designed with a cardboard fastener in lieu of plastic.
“They actually look better with this simple enhancement,” she added.
Because Hammond and her team are on constant lookout for green products, Paddington Stores are well stocked with eco-friendly finds in all departments. The kitchen/home goods areas feature wool dryer balls and flannel reusable “paper” towels, while the stationery section includes reusable gift bags, recycled gift wrap and tree-free greeting cards.
Ensuring that Paddington Stores practice what they preach, staff is schooled on the importance of leading by example, so that customers can integrate reducing and reusing into their own lifestyles. “I believe our employees are proud of our commitment to the environment,” said Hammond. “Our environment will not survive if we do not do our part.”
Ali Mulaga, founder of Green & Bean Boutique, hasn’t met a box or packing material that she can’t repurpose. Her Bethesda, Md., gift shop specializes in products that are ethically sourced and eco-friendly, and that includes their packaging. “I’m getting into my sixth year of business, and I have yet to buy a box,” she said proudly. “In that time, I have bought, in total, one roll of bubble wrap and shipped hundreds of online orders.”
When the busy holiday season necessitated additional boxes, Mulaga called upon her neighbors and used supplies from the two coffee shops and pizza parlor which Green & Bean is sandwiched in-between. Store gift-wrapping is comprised of materials made from recycled materials, dyed with vegetable ink and home-compostable.
Inside the store, Green & Bean lives up to its eco-minded reputation utilizing homegrown merchandising. All retail signs are on handwritten notecards made from recycled paper, while furniture and display pieces were purchased from local thrift stores or secondhand through Facebook Marketplace.
Although Green & Bean is not a Fairtrade-only or zero-waste shop, all vendors must adhere to the store’s sustainability and ethical principles. Mulaga does not feel the burden should rest on the consumer to educate themselves on shopping green. She appreciates that her customers may not have time to research and understand what they're buying. “In retail, there is the specific job of a buyer, and to me that means taking on that responsibility to source sustainably and ethically,” she said. “We want it to be easy, convenient and, above all else, reliable.”
Green & Bean Boutique showcases its environmentally friendly merchandise.
Little Pickles features sustainable toys from Maileg USA.
Little Pickles carries a variety of sustainable playthings from PlanToys.
Q & A
GETTING EMPLOYEES INVOLVED
From building a supportive team to sharing the stress of social media, retailer Carol Schroeder offers advice on how to engage your store staff.
Team Building for Retailers
Q: It’s so difficult to find and train new employees. How can we inspire the staff we already have to be reliable, motivated and committed?
A: Bringing in new hires is much more costly than making sure that those already on staff want to stay. You may think that the main reason employees leave is for higher pay — but that assumption may only occasionally be correct. While it’s true that retail jobs don’t offer as high a level of compensation as other fields, shopkeepers are in a great position to offer employees a desirable schedule and an enjoyable work environment. These are important elements in long-term job satisfaction.
Stores that don’t offer scheduling that fits their employees’ needs will lose them to employers who do. Staff need dependable hours for stable income and to plan for school, childcare, other responsibilities and life events.
One way that has worked for us to provide flexibility is encouraging employees to trade shifts with each other. In our shop we provide a “sub shift voucher” for anyone covering an open shift. These can be accumulated and turned in for a small bonus. Other stores use a scheduling app that makes it easy to trade shifts within the group.
What can you do to create a work environment in which employees want to help each other? We start by having every new employee hired by consensus in interviews involving our whole staff. The onboarding of a recent hire includes shadowing existing employees, which helps them get to know the rest of the team.
We feature an introduction to new staff members in our biweekly staff newsletter, with a few words about hobbies and interests to spark conversation. The newsletter is also used to celebrate birthdays and work anniversaries, because we know recognizing milestones makes employees feel valued.
Staff seminars that include a social element — and refreshments — are a natural opportunity for team building. We invite our sales reps to present the selling points of their lines, usually providing a sample to everyone who attends. Building product knowledge strengthens confidence and leads to better service.
Giving each employee ownership of some part of the store creates pride and accountability. Even without commission tied to the area’s performance, staff often become deeply invested in “their” department. They restock it, create displays, and become the go-to expert for coworkers.
Making everyone feel valued can easily get overlooked with everything else that needs to be done. Our employees are encouraged to give each other “way to go” slips celebrating large or small accomplishments, ranging from dealing with a difficult customer to pitching in with a huge shipment that arrives during a blizzard. These can be combined with the sub shift vouchers towards a bonus.
But we recognize that there is an important role to be played by owners and managers in giving praise, offering support in challenging situations, and empowering employees to solve customer problems. When owners and managers spend at least some of their time working alongside the rest of the team, they’re able to give genuine feedback reflecting how essential each person is to the store’s success.
Social Media Fatigue
Q: How can I escape the constant pressure to maintain our social media presence?
A: You’re not alone if you feel that you may be neglecting your other duties in order to create posts and reels. It’s exasperating not knowing which ones will perform well and trying to keep up with changes to the algorithm. Some stores solve this problem by hiring an outside agency to produce their social media posts, but they still need to provide the content.
For those of use who create our own content, social media can easily become a force that pulls us away from the reasons we opened a store — the joy of interacting with customers and selling merchandise. You need to tame the beast so that its constant hunger for more information doesn’t burn you out.
Start by determining which platforms are most important to your customer base. If you decide to share the same posts on Facebook and Instagram (easy to do, since they’re both owned by Meta), remember to remove the hashtags and mentions of link trees from IG when reposting on Facebook.
Consistency is more important than frequency. Set up a goal of posting regularly, perhaps two to three times a week, and see how best to fit this into your work schedule. For some people it is simplest to plan a week or even a month of posts in advance, using a platform like Hootsuite to do the scheduling. Others prefer to be more spontaneous.
Consider getting others on your staff involved in doing some of your social media posts. Encourage employees to share their favorite products, or to film quick clips while they’re at work. Set up guidelines to ensure that you maintain the same tone no matter who is posting. It will simplify your social media goals if you concentrate on information that you’d want to communicate to customers if they walked into your store. Do you have seasonal changes happening? Special events? New arrivals? You can use in-store displays and signage in your posts, or film short clips of yourself, your staff, or (with permission) real customers. Of course, whatever you post on social media may or may not reach your targeted audience. That’s why I’m a big fan of combining it with permission-based email blasts. These should be done with consistency, like twice a month. Develop a newsletter template, so that it’s simple to create a new edition.
INDUSTRY INSIGHTS
I remember when I was a kid growing up in the Bronx, all I had to do when I wanted to order in some food was pick up the phone; and when they answered, say “and no anchovies please.” And my pizza was on the way. My, things have changed.
SEE MORE PAGE 36
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“It was only a matter of time before we saw other retailers embracing these fast-delivery services for non-food categories.”
A Movable Feast
I remember when I was a kid growing up in the Bronx, all I had to do when I wanted to order in some food was pick up the phone; and when they answered, say “and no anchovies please.” And my pizza was on the way.
My, things have changed. With all the food delivery services — DoorDash, Uber Eats, Grubhub and any number of local choices — you can order just about anything you’d want to eat for dinner. It’s something that exploded during the pandemic and since then delivery apps have become a fundamental part of the restaurant business.
“There’s every reason to believe that same-day is going to represent an increasingly larger share of the marketplace … can you really afford to ignore it?”
The supermarkets got in on this too, first with third-party services like Instacart and now, more recently, with their own in-house operations.
With all of this acceptance on the part of shoppers to get fast deliveries — and be willing to pay for them accordingly — it was only a matter of time before we saw other retailers embracing these fast-delivery services for non-food categories.
These general merchandise retailers — including gift and home specialty stores — had figured out two-day and even overnight deliveries with Shopify’s help, but now the bar was being raised. Once again, those retailers not paying attention risked falling behind on same-day deliveries, the new standard shoppers had come to expect.
It's fair to say that many independent specialty stores were
late to the Shopify universe, trying to figure out e-commerce on their own when there was a turnkey system out there that was a much better alternative. Eventually it was the de facto choice, but it took too long for too many retailers who missed out on too many sales because they couldn’t figure it out.
Now, there’s the same danger with using food delivery services to take care of their same-day orders. I have no idea which of those services is the best one. I suspect a lot has to do with your local neighborhood; some are better than others in certain areas with deeper networks of drivers to call upon. There is still no national leader as Shopify appears to have become for what it does.
But as you do your due diligence, the key part is not to take too long. This consumer out there has fully accepted same-day for gift and home — and once more she is willing to pay for it.
Which of course brings up the point of whether you’re willing to pay for it. Just as these services are not cheap for shoppers, they can get pretty pricey for merchants too, especially as a percentage of a sale that may not be the big ticket of a $75 dinner.
Once again — as you well know as a retailer — you get what you pay for. There’s every reason to believe that same-day is going to represent an increasingly larger share of the marketplace and, as it grows, can you really afford to ignore it as a percentage of your potential total revenues? (Remember we heard the same thing about e-commerce from retailers who refused to sell online in the beginning?)
Same-day delivery is the new e-commerce and it can’t be ignored if you want to keep up. The next course for your retail business is about to be served.
Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.
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Old World Christmas
LOL Made You Smile
Mad Man
Celebrating Top Toy Fair Trends
How to describe this year’s Toy Fair? Electric. The show floor buzzed with an energy not felt since pre-pandemic times. Although we couldn’t turn a corner without running into K-Pop Demon Hunters or Disney’s Stitch, there were plenty of other playful trends afoot.
I Want Candy
Despite the healthy eating movement, there’s no denying kids their sweets. The latest toy designs allow them to curb their cravings with sugar-free creative alternatives. With Kinetic Sand Sweet Station from Spin Master, crafters can prepare, squish and slice pretend colorful confectioneries. Satisfying a sweet tooth is the focus for Vango Toys’ Gummy Grab, a fastpaced matching game that awards the player who collects the most pretend wiggly worms. One whiff of the KessCo Candy Bouncy Scented Ball (now supersized and available in lemon, blueberry, strawberry and grape) or the Candy Scented Swirl Hoop (available in bubble gum and cotton candy), and kids won’t need any coaxing to head outdoors.
Growth Potential
After a never-ending winter, hope for a springtime warm-up has generated a rush for toys that are anything but garden variety. Thames & Kosmos SolarFlower affirms the power of the sun, enabling kids to assemble their own floral arrangement with petals that spin. Mamas-in-the-making can nurture Luvibubs, Moose Toys’ first entry into the doll aisle. Simply plant the “seedling,” add water and watch what develops. Preschoolers can practice sustainable living as they cultivate pretend fruits and veggies inside the Blooming Greenhouse, part of the Builda-Garden line from PlanToys.
It’s a Date
Advent calendars have become a seasonal staple, but designers are now celebrating all occasions with new giftable options. Relatable’s Emotional Support Pals now have their own Birthday Countdown Calendar, complete with six plush party-ready collectibles. Fans of Schylling’s NeeDoh fidget toys are in for a Halloween treat with 13 squishy toys packaged in the Trick or Treat Calendar Countdown. Trendy teens can get their fix of fashionable finds with 24 collectible surprises inside the Juicy Couture Countdown Calendar from Make It Real.
Food Fight
An ever-changing menu of culinary delights have found their way into the toy aisle, and this year, there are plenty of choices
Emotional Support Pals Birthday Countdown Calendar. Relatable. relatable.com
fighting for shelf space. Thanks to the growing popularity of pickleball, quirky cukes have been marinating in the toy space for quite some time. One company in particular, Pickle Everything Games, has gone all in, with themed card games, plush with personality and Jolly Ole Picklelaus, a fun take on a traditional Christmas ornament. On the softer side are butter-themed playthings, including Crazy Aaron’s Better Butter Buttercream Thinking Putty and the butter stick-shaped squishy Squeeezy line from Sunny Days Entertainment. Excitement for boba tea has bubbled over into board games (Boba Blast from Exploding Kittens), slime (SlimyGoop Boba Pop from Horizon Group USA) and beginner crafts (Sewing Kit with a boba-themed lacing card from Educational Insights).
Just Ducky
While last year’s cows are still out grazing, we have ceded the 2026 animal of the year crown over to the duck. Resembling the yellow rubber duckie variety, these sunshine-colored creatures are popping up in craft sets, infant/toddler developmental toys, games and fidget toys. Of note are DIY Chenille Cuties from Bright Stripes, an all-in-one kit to create a duck-themed bag charm; Fisher-Price 4-in-1 Cuddle ‘n Crawl Duck, which promotes tummy time and gross-motor skills; University Games’ laugh-out-loud Don’t Say Duck game; and Sugar Skwisheez Noods Pearly Ducks from Toysmith.
Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.
Q & A
4 QUESTIONS WITH Carlos Llansó
Carlos Llansó, executive director of the Greeting Card Association, shares details about the first Noted expo in partnership with NY Now.
Q: What was your favorite highlight of the expo?
A: “So many great things: 63 exhibitors and almost 90 percent of the 55 post-show survey responders said they would come back. The show is unique in that it is planned and executed ‘by the community for the community’ — and it shows. The Pitch Program, now in its fifth year, has generated millions of dollars in orders for our participants, and the coaching and mentoring GCA offers the exhibitors is an important component of that success. Retailers attending NY Now really appreciated having a concentration of 63 different greeting card lines in one beautifully curated ‘island’ inside NY Now.”
“The camaraderie that comes naturally to all of our members is not the norm.”
Q: Can you comment on the design of the expo? Pictures of the event show decorative arches, a mural wall and even interactive design elements. How did the design make it more impactful?
A: “The NY Now team worked closely (and wonderfully) with the Noted committee to execute the arches and the mural wall. The arches framed the two main entrances to the Noted area. The mural extended the entire length of the south wall of the show. The posters, interactive panels and the rainbow of envelopes were the result of a collaboration between some of our exhibiting members, printing and envelope suppliers and the decorators NY Now supplied. You could not help but smile as you walked down the aisle, and the entrances along the mural brought you right into the show. Although in many cases, buyers
stopped to take a selfie in front of the wall before they stepped in.”
Q: How has partnering with Emerald Expositions, the organizers of NY Now and SF Now, helped to expand the Noted brand?
A: “Emerald and the NY Now team embraced the Noted committee's vision, amplified it and helped bring it to life. The show is now twice as big as it was when we co-located at [Las Vegas Market]. The branding is now more recognizable than it has ever been. The show's nod to the National Stationery Show (NSS) of old — from the pink carpeting in the lounge area which many of us remember covering the Javits when NSS came to town — the presence of our associate members (suppliers) on the floor, similar to the ‘Supply Side’ presence of suppliers during NSS, to the concentration of stationery manufacturers in a way not seen at any other trade show were all possible because of the Emerald partnership.”
Q: Can you talk about how Noted is different than other shows?
A: “The vision of the show has always been to create a trade show where the GCA community plans and puts on an event ‘by us for us.’ Members have a say on every aspect of the show: the pizza party during set up, the roving helpers during set up, the goodie bags distributed to every booth on the first day (think snacks, water, Advil and more), the Pitch Program, coffee and donuts every morning in the lounge.
“The camaraderie that comes naturally to all of our members is not the norm! It is not surprising that when the time comes to break down their booths, our exhibitors feel the same way that summer campers feel when it's time to go home after spending time reconnecting with friends — energized ... and immediately counting the days until they can meet again.”
TRENDING GIFTS
Can be personalized through laser-engraved monograms
Made of solid marble with natural acacia wood inlay
At-home entertaining has been steadily on the rise for the better part of six years now after the COVID pandemic forced consumers to find new ways to socialize. The trend continues this year as more than a quarter of consumers say they anticipate hosting more at-home gatherings in 2026 than they did last year, according to a new survey.
That said, at-home entertaining often comes with the desire for beautiful serveware and tableware. And while consumers are still tightening the purse strings with the uncertainty amidst tariffs and the rest of the economy, they are still making purchases. Versatile pieces that can be both casual and elevated are better suited to catch eyes.
Mark & Graham’s sustainably sourced serveware pieces do just that, like its Wood and Marble Cheese
Board. The polished marble is paired with an acacia wood inlay, and both materials are naturally sourced, making each board unique. The cheese board is 15 inches long — perfect for party spreads — and can be engraved with a custom monogram, name or logo for an added personal touch.
Mark & Graham, a branch of the Willams-Sonoma family, was founded in 2012. The company was created to give consumers the ability to have quality products with monogrammed customizations for one-of-akind gifts. They offer a wide range of products from serveware to apparel to pet products and more.
Wood and Marble Rectangle Cheese Board. Mark & Graham. markandgraham.com
GRANDMA’S KITCHEN IS Cool Again
Younger generations, seeking storied pieces for their homes, are driving the demand for nostalgic tableware. Here are the retro trends to tap into.
by Lenise Willis
While minimalist home décor and neutral interior palettes had their day in the spotlight, bolder colors, throwback patterns and an eclectic mix of styles have started to dominate the kitchen and dining room as younger generations fill their homes with more nostalgic pieces.
“We are definitely seeing a strong return to nostalgic tabletop trends,” said Lindsey Van Leuvan, director of design, home, for Mud Pie.
“Nostalgic-feeling products and trends provide customers a sense of comfort and security,” Van Leuvan said. “In times of uncertainty or change, familiar design elements can feel grounding and spark memories or emotional connections, making the home feel more personal and meaningful.”
The resurgence of more traditional pieces comes on the heels of the popular Cottagecore, Grandmacore and Coastal Grandma trends of the last couple of years, all of which make use of vintage influences.
According to Tasting Table, Gen Z has been a big driver in the nostalgic trend, citing platforms like Pinterest have reported a big jump in searches for terms like “vintage kitchenware” and “thrifted kitchen.”
Which retro kitchen essentials are making a comeback? Butter dishes, casserole dishes, white kitchen appliances, vintage tea pots, copper molds, cabbageware dishes, cookie jars and serveware with scalloped or wavy edges are all trending up
as consumers look for story-driven pieces and heartwarming nostalgic nods for their homes.
“A fresh and new way to express yourself, vintage and other nostalgic tableware trends allow for the ideal mix of classic and hip,” said Beatriz Ball, owner of the namesake tabletop company.
New Pieces, Old Story
Though raised fully immersed in a digital world, Gen Z has become more focused on the days of old as they come into their own and decorate their homes. Just like the resurgence of records and record players, throwback dinnerware and kitchen accessories are trending up thanks to the young fascination.
According to a 2025 Colormelon article, “How Gen Z Is Redefining Home Aesthetics,” Gen Z loves thrifting, and it’s showing in their homes: “From mid-century modern credenzas to funky ’90s glassware, everything old is new again.”
Following the rising demand for more retro tableware and kitchen essentials, many tabletop manufacturers are creating new products that feel old and storied.
Tag’s 2026 spring collection features bountiful blooms, figural dishes and scalloped edges. It’s 2027 spring collection, “vintage chic,” feels even more storied with more subdued colors and decorative trims.
“Vintage florals and ‘Granny Chic’ aesthetics are being
Hazel Mazel dishes. hazelmazel.com
embraced by consumers,” said Peggy Pak, SVP of product development at Tag. “Novelty sculpted shapes, scalloped details and layered, mix-and-match looks are on trend.” Pak added that “sweet prairie florals” and “nostalgic countryside” looks are reminiscent of “bygone, wholesome days,” which have been appealing to consumers looking for a respite from the hustle and bustle of everyday life.
During the winter market season, Beatriz Ball debuted several new placemats, linens and vases, which Ball said exceeded sales expectations, in response to the consumer trend of fully dressing up a table. “Buyers are putting together a mindful mix of patterns, textures and colors, plus a thoughtful combination of vintage-y and new, high and low, and items from a diverse range of sources in creating a richly layered and inspiring tablescape,” Ball explained.
Tapping into the trend of “what’s old is new again,” which has taken the younger generations by storm, Beatriz Ball introduced it’s A Touch of Vintage collection, which includes sand-cast metal serveware pieces like bowls and ice buckets with wavy edges and classic silhouettes.
“Each is a one-of-a-kind work of art that adds a totally unique vibe you can’t find anywhere else,” Ball said. “We call it old school, new cool,” she said, adding that the company has also introduced Chinoiserie patterns and classic floral patterns in its bestselling reversible placemats and napkins. Both patterns feel like storied throwbacks to simpler times.
“They add pops of color, texture and fun to the table,” she explained. “They offer an easy and affordable gateway to the nostalgia trend.”
Beatriz Ball also introduced tableware items with more traditional patterns, but in unexpected colors and modern materials to put an updated twist on the nostalgia trend. The company has introduced colorful patterns with motifs inspired by the ceramics of Faenza, Italy, presented in luxury melamine dinnerware. The vibrant colors and updated traditional patterns are eye-catching, and recently some of these melamine items went viral on TikTok, attracting thousands of new followers and plenty of orders.
Mud Pie tapped into the throwback cabbageware trend for its Easter collection, which Van Leuvan said received fantastic feedback from customers.
Other sentimental trends Mud Pie has channeled for both its home and fashion collections include eyelet, lace fabrics, floral patterns, needlepoint, crochet and jacquard.
“We have seen accents like cut glass, quilting and patchwork influence tabletop design trends recently,” Van Leuvan added about other nostalgic trends making a comeback.
One thing is for sure, young consumers are enjoying dressing up their tables with a mix of traditional and playfully nostalgic accessories, and retailers would be wise to design such a display in store.
“Retailers are leaning into more coordinating tabletop styles like taper candle holders, table runners and cloth napkins, and we are definitely catering to that,” Van Leuvan said. “Having these accessories helps create a fully styled tabletop look and brings texture, height and personality to any table. Adding these decorative accents is an easy way to elevate any tablescape.”
Better Believe the Butter Dish
The biggest tabletop craze of 2026 so far is the return of the butter dish. Surging last summer, the kitschiest and cutest of tabletop traditions is making even mundane tasks, like putting butter on toast, fun and ritualistic.
Searches for butter dishes have been trending up on sites like Primark and Pinterest and manufacturers have noticed the increased interest, too.
“Butter dishes sit at the sweet spot of function and personality,” said Ruth Singh, national sales manager for Hazel Mazel, which sells fun, colorful and nostalgic home and kitchenware items. “As kitchens move away from stark minimalism, people are craving spaces that feel warm, collected, and personal again. A butter dish is something used every day — so when it’s colorful, playful, or unexpected, it adds instant charm without clutter. They’re also affordable ‘treat yourself’ items, easy gifts and strong impulse buys.
“Buyers love them because they consistently sell through, and consumers love them because they make everyday routines feel a little more fun.”
According to Ideal Home, a UK publication that discusses home and tabletop trends, the butter dish trend reflects consumers’ desire for a slow-paced rural lifestyle. Since it’s not a realistic lifestyle choice for most consumers, especially Gen Z shoppers, butter dishes and cottagcore décor pieces let them at least play pretend.
“We’ve already seen butter yellow trend across fashion, beauty and interiors, and butter boards take over foodie feeds, so it makes sense that the butter dish is the nation’s next
Serving tray with pedestal. Beatriz Ball. beatrizball.com
Home Sweet Home Butter Dish.
Paper Co.
Plates from Vintage Chic collection. Tag. tagltd.com
Cabbage salt and pepper shaker. Transpac. transpacbrands.com
obsession,” said Jason Billings Cray, gifts buyer at John Lewis, to Ideal Home
When it comes to butter dish designs, the possibilities are seemingly endless: From figural pumpkin dishes for fall to colorful but classic silhouettes with scalloped edges. Dishes with throwback fl oral patterns or designs that look crossstitched have captured hearts, too. Vendors like Hazel Mazel and Rifle Paper Co. have mastered the aesthetic in their latest introductions.
“Visually, I’ve always gravitated toward designs that feel playful and nostalgic without being too kitschy,” said Anna Bond, Rifle Paper Co. co-founder, CEO and CCO. “Our new Country Home collection includes a few porcelain styles — a spoon rest, a countertop canister, measuring spoons, and of course the butter dish — that feature these classic colors and cross-stitch-style details, which we’ve been playing with for a few seasons now.
“I have definitely seen the trend of early 1990s nostalgia, layered homes, quilts, and cross-stitching form over the last few years and thought it would be fun to create a collection giving a nod to it with our unique point of view and original art.”
While Rifle Paper Co.’s latest butter dish and coordinating tabletop collection looks truer to the spirit of country living and reminiscent of Grandma’s cross-stitch art, Hazel Mazel has opted for designs that add a modern, eclectic twist.
“Hazel Mazel starts with classic everyday essentials — then reimagines them with more color, pattern and personality,” Singh said. “Butter dishes are timeless kitchen staples, but they’ve traditionally been pretty plain. Our goal was to take something familiar and turn it into something joyful and giftable. The designs pull from vintage tabletop patterns and nostalgic color palettes, all refreshed with a modern Hazel Mazel twist so they feel timeless — not dated.”
Holiday Heirlooms
While there was a time when Gen Z and millennials were no longer interested in formal dishware, heirloom-like pieces for the Christmas season are beginning to trend up. Sweet cookie jars, kitsch salt and pepper shakers and other ancillary tabletop pieces that dress up a seasonal table are gaining attention as consumers look for pieces that can be part of a family tradition.
“This trend offers a romanticized escape to a simpler time,” said Rachael Stanfill, director of product strategy for Transpac Brands. “Retro designs remind us of happy childhood memories from Christmases past.”
For its new 2026 holiday and 2027 spring collections, Transpac turned to this resurging desire for tabletop that aids heartwarming tradition.
“We launched a new collection, Heritage, in January, featuring timeless designs that can be handed down from one generation to the next,” Stanfill said. “The collection includes an Old-World Santa design from Barb Tourtillotte and mistletoe tabletop with bow and hobnail details.
“Additionally, our Nostalgia collection features new mommyand-me mug sets, a classic fruitcake salt- and pepper-shaker set and vintage candle salt and pepper shakers.”
For its spring collection, Transpac tapped into the return of cabbageware and figural tabletop, as well as the popularity of floral designs and scalloped edges.
“We are seeing an increase in demand for nostalgic tabletop in seasonal and everyday,” Stanfill said. “This marriage of nostalgic and figural tabletop is featured in cabbageware, daisies, bees and bunny designs, just to name a few, in Transpac Spring. In our VIP Home and Garden line, we’ve translated figural shapes with scalloped edges and fruit in tabletop designs.”
Why Old is So Cool
Why are Gen Z and millennial consumers obsessed with the times of old? For starters, pieces that feel rich in history and unique help to offset what has become a fast-paced, digitally saturated world and “throwaway” culture.
Pop culture is also aiding the desire, with popular shows and movies like “Bridgerton,” “Wuthering Heights” and “Downton Abbey” capturing young hearts with both its love stories and highlights of lavish, historical table settings and décor.
“Ultimately, nostalgic pieces create a feeling of comfort and a connection to the past, while unleashing a fearless blend of colors and textures,” Ball said, adding that the trend also embraces wide-ranging cultural influences, creating unique personalized tables that applaud creativity and individuality.
The rising popularity of shopping at flea markets and thrift stores has made older products cool again, as well.
“I see this as a trend with legs,” Ball said. “Call it, ‘the thrill of the hunt.’ Once you catch the scent, you can track down vintage or nostalgia-inspired décor and tableware at vintage shops, flea markets, online marketplaces, specialty retailers, or in your own attic. This trend will remain popular as long as there are consumers who embrace the old and new while making a personal statement.”
ADDING A SPLASH OF COLOR
by Amanda Erd
Pantone’s 2026 Color of the Year may be a neutral white, but consumers are still eager for splashes of color. Trend experts say maximalist décor is on the rise and with that comes bright hues across categories. Colorful vases, patterned photo frames and pillows that pop are key to this trend as the “beige era” and “millennial gray” start to fade in favor of products reminiscent of rainbows.
Colorful décor easily fits into several popular décor styles — teals, yellows and metallics lend themselves to vintage trends; pastel pinks, red and oranges can dress up a country farmhouse setting, while blues and greens compliment coastal vibes. Whether your customers are looking for specific style enhancers or just looking to brighten up their space, these picks are sure to please their color palette.
Daisy Roots Soap. Bomb Cosmetics by Totalee Gift. transpacbrands.com
Glass Hobnail Vase. VIP Home & Garden. transpacbrands.com
Striped pillow. The Darling Effect. thedarlingeffect.com
Notes to Self Pocket Mirrors. Demdaco. demdacoretailers.com
FROM SEA TO SHINING SEA
by Lenise Willis
This year’s Fourth of July promises to be epic as consumers celebrate the 250th anniversary of the United States of America. The country’s milestone anniversary has greatly influenced consumer trends and new product launches, with the bold hues of red and blue and the iconic patterns of stars and stripes making their way into fashion apparel and accessories, kitchen textiles and even plush. Here, we’ve rounded up a curated collection of products, from fun Independence Day giftables to chic nods to red, white and blue pride. Consider sourcing a few of these trendy products for a fun and celebratory display that is sure to bring out the proud American in shoppers.
(Background photo courtesy of Mud Pie)
Liberty Black Lab with American Flag. Douglas. douglascuddletoy.com
Wind-Up Patriotic Chompers, comes in set of 36 in acrylic bucket. Mud Pie. wholesale.mudpie.com
Flag Crew Socks. Living Royal. livingroyal.com
America 250 sweets collection. Nassau Candy. nassaucandy.com
Trucker Hat pet toy. Haute Diggity Dog. hautediggitydog.com
Americana pitcher/planter. Pine Creek. shoppinecreek.com
Women’s shirt with sequins. Mud Pie. wholesale.mudpie.com
USA 250 wood serving board. Totally Bamboo. wholesale.totallybamboo.com
Table setting. Tableau. tableauhome.us
Eagle and patriotic birthday cake plush. Mon Ami. wholesale.monami-designs.com
Garden stakes. Regal Art & Gift. regalgift.com
Alex reading glasses, available in blue or red. I Heart Eyewear. ihearteyewear.com
Celebrating
Transpac
Americana Collection
A fresh patriotic assortment blending classic Americana icons with modern textures, perfect for summer displays, entertaining and giftable décor. +1(800) 449-9903 www.transpacbrands.com
Stickers Northwest
250th Anniversary Stickers
Celebrate America’s 250th anniversary with handdrawn, waterproof, made-inUSA stickers—customizable and collectible, perfect for patriotic and history-loving customers.
253-344-1236 https://stickersnorthwest.com
Primitives by Kathy
Vintage Americana Décor & Gifts
Old World Christmas Blown-Glass Ornaments
The premier collection of exclusive blown-glass, hand-painted ornaments. Call us to become a dealer in your area. 800-962-7669 www.oldworldchristmas.com
Patriotic color palettes and vintage American iconography combine to create charming home décor that easily transitions from the holidays to everyday. 866.295.2849 primitivesbykathy.com
Modgy
StarsNStripes
Origami Lantern
Modgy’s expandable, dimmable StarsNStripes Origami Lantern pops open and folds flat —the perfect portable glow for July 4th celebrations and summer gatherings. 216-382-1805 wholesale.modgy.com faire.com/direct/modgy
Celebrating
Boston International
USA 250 Cuterie Set, USA 250 Cheeseboard, Usa 250 Cocktail Napkin, Stars & Stripes Paper Table Runner, Navy Cobble Woven Table Runner
Celebrate 250 years of America the Beautiful with custom serveware made for every red, white, and blue celebration!
800-637-5061 bostoninternational.com
LIBERTY THE BEAR SWEATER PLUSH PAL
Faux fur plush bear wearing yarn knit sweater has weighted hands, feet and seat.
Simply Southern Collection
MINWASH-AMERICAOVRCST
Simply Southern’s classic Americana graphic tee in a soft blue hue, featuring a bold back print that celebrates the spirit of 1776. The design highlights large patchworkstyle numbers filled with red, white, and blue patterns— stars, stripes, florals and dots. Finished with “America Since 1776” above and a delicate brand signature below, this tee delivers an easygoing patriotic look perfect for summer days and holiday weekends.
336-274-7889 WWW. SIMPLYSOUTHERN.COM
1.800.998.1633 https://wholesale.mudpie.com/
Kerusso
Colonial Soldier
Colonial Soldier is one of three best-selling shirts from the Hold Fast 250 Collection— honoring 250 years of Faith, Family, and Freedom. 870-480-4592 www.kerusso.com
AMERICA by Avanti Press
Happy 250 USA 24-pocket Celebration
Iconic all-American greeting cards for celebrating birthdays with friends and family in 2026, each with factual histories on the back.
1-800-228-2684 www.avantipress.com/ happy-250-usa
Mud Pie
Celebrating
DM Merchandising
Stars & Stripes
Sunglasses
An easy “yes” for any customer! Fun flag print frames with blue or silver reflective lenses. Carded and peggable for quick merchandising.
800.548.6784 www.247DM.com
DM Merchandising
United We Swag
Flashing Star
Necklace
Best-selling impulse! Festive star-shaped LEDs with three flash modes. Batteries included. Ships in a free counter display for easy merchandising.
800.548.6784 www.247DM.com
DM Merchandising
United We Swag
Flashing Star Headband
Amazing impulse! Four starshaped bulbs on red, silver or blue headbands with three flash modes. Free counter display included.
800.548.6784 www.247DM.com
DM Merchandising
The Mistinator 2-in-1
Rechargeable Water Fan
Top seller! Four-speed fan with ultra-fine water mister. Includes USB-C charging cord. Peg or set out instantly with free display.
800.548.6784 www.247DM.com
DM Merchandising
USA Bear Claw
Extendable Back Scratcher
Get ready to reorder! Fast-moving extendable back scratchers with celebratory gold finish. Free display with ultra small footprint included.
800.548.6784 www.247DM.com
Celebrating
Pine Creek
1776 Barn Banner |
Mr. Liberty | Mrs. Liberty Celebrate America with patriotic décor that adds timeless red/ white/blue charm to any home. Curated pieces to show your pride for our country!
570-558-6291 shoppinecreek.com
d’Marie Inc.
Americana Party in a Bag
Americana Cooler, Red Stir-andServe Slush Spoon, Reusable Cups, Pack of 6 Reusable Drinking Straws and “Sip, Sparkle, Slay” Napkins. This collection pairs perfectly with our Americana Slush Mix Collection -- American Cherry Pie, Blue Razz Rocket and Liberty Lemon Drop.
216-581-7000 Dmarieinc.com
Harvest House Publishers
Color America
Celebrate our country on its 250th anniversary with this star-spangled tribute to “the land of the free and the home of the brave.” Made and printed in the US!
888-501-0160
Pine Creek
1776 Pillows | Recycled Metal Eagle
Celebrate America’s 250th Anniversary with timeless patriotic décor that proudly honors our history, unity and enduring American spirit.
570-558-6291 shoppinecreek.com
Wikki Stix Co.
Adventures Across America Fun Book (2 versions)
Adventures Across America is a beautifully illustrated activity book with scenes to be completed with the 72 Wikki Stix which are included! 602-870-9937 www.wikkistix.com
Celebrating
Inner Beauty Gifts
250 Years of America
Warmies® by Intelex USA
Everyone LOVES Warmies®
Meet Warmies® Americana collection to celebrate the 250th anniversary of the USA! Warmies are the #1 selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies relieve stress, promote sleep, and provide cozy comfort on chilly nights. Simply warm in the microwave for hours of soothing warmth and aromatic relaxation. https://warmies.com/
484-580-9594 www.innerbeautygifts.com
Inner Beauty Gifts® celebrates 250 years of America with this beautiful ornament featuring the art of Susan Winget. Intricately hand-painted on the inside of glass, each is packaged in a faux suede gift box, making it perfect for gift-giving.
Old Road Brand
USA 250 Trucker Hat
Celebrate the USA and wear your pride with Old Road Brand. Our USA 250 Trucker Hat comes in Navy / White. Essential gear for this 4th of July and beyond. $15 wholesale. (925) 360-1789 www.oldroadbrand.com
Spoontiques, Inc.
Celebrating America’s 250th Anniversary!
Spoontiques is offering a wide range of Americana products, both licensed and non, to commemorate this milestone! (800) 225-5826 www.spoontiques.com
Melrose International 11685-American Flag Waving EkkoLight
Show your patriotic pride with this waving American flag Ekkolight, featuring vibrant red, white, and blue LED illumination.
800-282-2144 https://melroseintl.com/
Sneak Peek M SnARKEeak T
This May don’t miss our Market Sneak Peek section. This section is the best way to show retailers your best-sellers and new introductions for the summer gift shows.
Our Market Sneak Peet section will receive national exposure plus bonus distribution at the summer Atlanta and Dallas gift shows. Don’t miss this valuable opportunity to reach buyers before and during the markets.
Participation is simple! Just send us your product images, a brief description and your company contact info and we create your ad for FREE.
GRACEFULLY GOTHIC
by Amanda Erd
Consumers are taking a page out of the history books when it comes to the latest décor and lifestyle trends. Heavily inspired by pop culture projects like “Wuthering Heights” and “Bridgerton,” there’s been an uptick in pieces that give off Victorian-era vibes mixed with romantic gothic undertones. These aesthetics, along with witchy inspirations, are bleeding out from the traditional Halloween season and making their way into everyday décor. Elegant blacks, deep reds and metallic gold accents are having a major moment as consumers aim to aid lustfulness to their spaces.
Flip through the next few pages to see a variety of products — from home décor to fashion — that fulfill the gothic craze sweeping across the country.
Tasteful Darkness
Consumers are looking for décor that gives elegance with a dash of gothic flare.
Pine Green Classic Taper Candles. Uyuni Lighting. uyunilighting.com
Antique Gold Candelabra. Raz Imports. razimports.com
Gold & Black Flourish Cuff Bracelet. Pavilion. wholesale.paviliongift.com
Herma Tote with Long Straps. Coco + Carmen. tgbbrands.com
Adalyn Ice & Navy gloves. Powder Design. us.powder-uk.com
Bow Tote in Midnight Black. Case-Mate. case-mate.com
Montecito Link Bracelet. Dean Davidson. deandavidson.com
Red Stripes sunglasses. Toms. toms.com
AMERICAN MADE
While some jewelry makers draw their inspiration from nature or art, Sara Mizrachi, founder of Sara Sela Jewelry, was first inspired by a scar.
“After being diagnosed with thyroid cancer at 22, I was left with a sensitive scar on my neck,” she explained. “I shifted my focus from heavy, bold [jewelry] pieces to lightweight, organic designs that celebrate the textures and earthy colors of nature and that are versatile and easy to wear.”
It was this new essential need that led Mizrachi to design “simple statement” jewelry pieces for her handmade, small-batch jewelry company based in Skokie, Ill. Mizrachi, who creates each accessory herself, said each piece is designed to feel “elevated yet effortless.”
“I could no longer wear the full statement pieces I loved to make,” she said. “I needed to design something simpler I could wear that wasn’t so heavy. I loved making jewelry too much to stop and being without it was not an option.”
Mizrachi first unofficially began her business of selling jewelry. Mizrachi continued to teach herself different beading skills and, by 17, was using gemstones and sterling silver to create big statement necklaces, beaded bracelets and earrings of all styles.
“At the same time I had begun my love of gardening, birding and hiking, and I fell deeply in love with the beauty of nature, and it started to show up in my designs,” she said. “I dove into using gemstone beads and I taught myself more skills like wire wrapping, bead knotting and how to balance shapes and colors. At 18, I started the process of legally creating my business and attended FIT and business classes through the Brooklyn Public Library.”
Now, at age 40 and with three young children, Mizrachi creates simple, but elevated statement pieces with brass, sterling silver and natural gemstones. She has shipped her jewelry all over the States, as well as internationally to the U.K., Canada, Tokyo, Spain, Germany, France, Tel Aviv and Australia.
Mizrachi’s jewelry-making journey began at the age of 7 with plastic pony beads and slowly grew and evolved into more elevated creations with higher-quality materials. Her mom encouraged her skills, taking her to “old bingo halls” and flea markets and that’s how
Collection of hair pins including Fern Frond Hair Comb. Sara Sela Jewelry. sarasela.com
by Lenise Willis
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PRODUCT PROFILES
CROSSROADS HOME
ABDALLAH CANDIES
RAGON HOUSE
WARMIES ® BY INTELEX USA
THE GRANDPARENT GIFT CO.
TAG
MUD PIE
PEEPERS BY PEEPERSPECS DOUGLAS CO., INC.
PRODUCT PROFILES
BLOSSOM BUCKET
PEACE BE WITH YOU
Radiating sweet serenity, this graceful 5.5" resin angel is a truly thoughtful gift for anyone seeking comfort. Dressed in a delicate blue floral gown and cradling a peaceful dove, she offers a gentle “Peace Be With You” message.
| 866-247-0156
@ www.crossroadsfamily.com
FOOTBALL FIELD DEVILED EGG TRAY
TAG
BLACK CAT CHAIR LIDDED TRINKET BOX
Equal parts storage and décor, this black cat trinket box brings personality to gift, tabletop and everyday assortments.
| 800-621-8350
@ www.tagltd.com
SAWDUST CITY LLC FOR THE PET LOVERS
A huge selection of sayings plus the warm tones of our wood signs appeal to pet owners. Solid pine and handmade in the USA.
| 800-528-6008
@ www.sawdustcitywholesale.com
CROSSROADS HOME
COTTAGE BLOOM VASES
Embrace pastoral elegance with these Cottage Bloom ceramic vases. Featuring a delicate green floral print on a crackled cream finish with earthy accents, this curated set brings vintage-inspired warmth to any modern home.
2-piece set. Hand-painted ceramic tray features recessed football wells to hold deviled eggs. Comes with metal fork with enamel football handle.
| 800-998-1633
@ wholesale.mudpie.com
| 866-247-0156
@ www.crossroadsfamily.com
MUD PIE
PRODUCT PROFILES
THE GRANDPARENT GIFT CO. CELEBRATION OF LIFE WINDCHIME
Honor a beautiful legacy with this exquisite 19" windchime.
Featuring a poignant “Celebration of Life” poem, shimmering crystals, and soothing melodies, it’s a stunning, heartfelt tribute elegantly packaged in a magnetic keepsake box.
| 866-247-0156
@ www.grandparentgiftcompany.com
PRIMITIVES BY KATHY
HIDDEN GARDEN –MOODY GIFTS
Functional accessories elevated with handpainted visions of garden scenes in moody color palettes inspired by dark academia home décor.
| 866-295-2849
@ primitivesbykathy.com
WORLD BUYERS GIFT & HOME D é COR
TEN PEAKS PRESS FROM SEED TO TABLE
Embrace seasonal living, eat healthier, and live more sustainably. Preservation expert Diane Devereaux equips you with practical tools and timeless techniques to reclaim control over your food supply and reconnect with the land.$26.99 Paperback.
| 888-501-0160
@ harvesthousepublishers.faire.com
GOTHIC MATCHBOXES AND POPULAR JOURNALS
Don't burn your secrets...journal them! See our huge collection of matchboxes and journals with themes for all! Register online for wholesale account!
| 800-996-7531
@ www.worldbuyers.com
PEEPERS BY PEEPERSPECS
CLUBHOUSE POLARIZED SUNGLASSES
Clean, classic, effortlessly cool—Clubhouse is the perfect pair for a polished, laid-back style, featuring a square shape and gold pin details.
| 219-872-4413
@ wholesale.peepers.com
PRODUCT PROFILES
PRIMITIVES BY KATHY GIFTS THAT GIVE BACK!
Shop the newest gifts from our popular Friendship Heart Gallery collection which supports the artistic talents of adults with intellectual disabilities and autism.
| 866-295-2849
@ primitivesbykathy.com
THE NAKED BEE
ORANGE BLOSSOM HONEY HAND SANITIZER COLLECTION
Sanitize and soothe with Orange Blossom Honey! Rid hands of bacteria and protect your skin like only The Naked Bee can.
| 888-760-7190
@ www.nakedbee.bz
CANDLE WARMERS ETC.
WALLSCENTS™ FRAGRANCE OIL REFILLS
From clean and uplifting to warm and cozy, each WallScents™ refill fills your space with inviting aroma—making it easy to set the perfect mood in any room.
| 801-771-8650
@ www.candlewarmers.com
MATCHA BLOOM LIQUID HAND SOAP
Lather and cleanse with our pure vegetable soap. Fresh matcha powder and delicately sweet neroli blossoms create a serene mood.
| 314-961-1990
@ www.khallstudio.com
CANDLE WARMERS ETC.
WALLSCENTS™ FRAGRANCE PLUGGABLES
Elevate every room with the WallScents™ Fragrance Pluggables, designed to fill your space with long-lasting, welcoming scent, all in a beautifully compact form.
| 801-771-8650
@ www.candlewarmers.com
K. HALL DESIGNS
PRODUCT PROFILES
SPRINKLE IN SPRING!
These delicious double dark fudge pieces with colorful sprinkles are the perfect treat to welcome in Spring.
| 800-348-7328
@ abdallahcandies.com
TAG
SPRINKLE CAKE SLICE VANILLA BEAN CANDLE
Vanilla bean fragrance meets sweet design in this candle crafted to resemble a slice of sprinkle cake. Part of our Everyday Celebration Story. Available now.
| 800-621-8350
@ www.tagltd.com
RAGON HOUSE
PATRIOTIC PILLAR CANDLE HOLDERS
Ragon House’s patriotic collection honors America with timeless red, white, and blue tones, featuring a curated selection of tabletop décor, wall hangings, flameless candles, and other distinctive pieces.
| 877-874-3750
@ www.ragonhouse.com
KURT S. ADLER, INC.
6" WOODEN HIGH TEA NUTCRACKER ORNAMENTS
These tea-inspired nutcracker ornaments are ideal for collectors or anyone looking to add playful sophistication to their holiday décor.
| 212-924-0900
@ www.kurtadler.com
TAG
STAR DOUBLE OLD FASHIONED GLASS
Stars shining bright in this classic double old fashioned glass, bringing a touch of Americana charm to the bar cart. Perfect for summer entertaining and patriotic celebrations.
| 800-621-8350
@ www.tagltd.com
ABDALLAH CANDIES
PRODUCT PROFILES
KURT S. ADLER, INC.
6" FLOWER SKIRT BALLERINA ORNAMENTS
This two-piece assortment features graceful ballerinas adorned with delicate flower skirts, perfect for Christmas trees, garlands, or festive displays.
| 212-924-0900
@ www.kurtadler.com
WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
Warmies® Lovey Blankets combine a soft security blanket with a cuddly character, giving little ones a comforting companion they can snuggle anytime. Made with ultra-soft faux rabbit plush and printed velboa for the ultimate comfort.
@ warmies.com
DOUGLAS CO., INC.
SASSY
PET
SAKS
(2230, 2235)
Introducing DOUGLAS’s newest additions to the Sassy Pet Saks, Candy Pop Sassy Sak w/White Golden Retriever (2230) and Sardine Sassy Sak w/Striped Cat (2235). Each item has a one-ofa-kind print made by in-house designers.
| 800-992-9002
@ douglascuddletoy.com
LEGLINGS (1681, 1682)
Meet Drake Dragon Legling (1681) and Uri Unicorn Legling (1682). These playful characters are part of DOUGLAS’s newest collection, Leglings. They are long and lanky tag-along friends, ready to go on any adventure.
| 800-992-9002
@ douglascuddletoy.com
WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
Feeling Fuzzy Warmies® are more than just a plush toy—they’re a mood booster, ready to match how you’re feeling (or how you want to feel). From lucky charms to nap buddies to mischievous sidekicks, there’s a fuzzy for every vibe. Simply warm in the microwave for hours of soothing warmth and aromatic relaxation.
@ warmies.com
DOUGLAS CO., INC.
Market Calendar
APRIL MAY
JACKSON, MICH.
Michigan Women’s Wear Market
American 1 Event Center
silverliningshows.com/michigan-wwmarket
GAYLORD, MICH.
Gift, Gourmet & Souvenir Show
Treetops Resort and Spa Convention Center gaylordgiftshow.com
GAYLORD, MICH.
Northern Michigan Gift & Souvenir Show
The Ellison Place nmgiftshow.com
MINNETONKA, MINN.
Minneapolis Gift, Home, Apparel & Accessory Show
Minneapolis Mart mplsmart.com
DALLAS
Dallas Design Days
Dallas Market Center dallasmarketcenter.com
NEW YORK, N.Y.
New York Tabletop Show
Forty One Madison tabletopassociationinc.com
SECAUCUS, N.J.
Celtic Showcase
Harmony Suites Secaucus celticshows.com
CHICAGO
One of a Kind Show
The Mart oneofakindshowchicago.com
HIGH POINT, N.C.
High Point Market
IHFG Market Square highpointmarket.org
SANTA ANA, CALIF.
West Coast Gem and Mineral Show
Holiday Inn Orange County Airport mineralshowslld.com
SEATTLE, WASH.
Spring Buying Event
Seattle Mart seattlemart.com
LONDON, UK
London Stationery Show
Business Design Centre stationeryshowlondon.co.uk
CHARLOTTE, N.C.
International Fashion, Jewelry & Accessories Show
Embassy Suites by Hilton ifjag.com
LAS VEGAS
ABC Kids Expo
Mandalay Bay Convention Center theabcshow.com
NEW YORK, N.Y.
International Contemporary Furniture Fair
Jacob K. Javits Convention Center icff.com
LAS VEGAS
Sweets & Snacks Expo
Las Vegas Convention Center sweetsandsnacks.com
GREENSBORO, N.C.
GTS Gift & Jewelry Show
Greensboro Coliseum Complex gtshows.com
Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website.
The Foundation of Every Table. Neutral, dimensional, and endlessly versatile, it moves from everyday meals to elevated entertaining without skipping a beat.
The Hudson Collection. Reliable. Layerable. Essential. Everyday.
