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Drawing in Tweens

Atlanta Market | Trendsetting Brands Report

WARMIES

Warmies once again set the pace with new product introductions this season, highlighted by the debut of licensed collections featuring Barbie, Garﬁeld, and Hello Kitty. Consistently driving strong retail results, the brand also saw a positive response to new baby and infant o erings, including lovey blankets, swaddle blankets, and footed sleepers.

KELSEY B

UNOde50

UNOde50 delivered a strong retail program grounded in its Spanish heritage and handcrafted design philosophy. Known for bold, sculptural jewelry with global appeal, the brand’s Pálpito collection stood out with retailers this season, reinforcing UNOde50’s reputation for statement-driven assortments that perform at scale.

New to market, Kelsey B made a strong entrance with pre-packaged, ready-tosell jewelry designed for e ortless merchandising. Chic, a ordable styles with proven margins resonated with retailers, while the Confetti Bracelet Collection—featuring all 12 birthstones— quickly emerged as a standout favorite.

Atlanta Market | Trendsetting Brands Report

Building on the success of its bestselling women’s jewelry, Maya J premiered a men’s collection designed to deliver the same ease and retail performance. Stainless steel rings, bracelets, and necklaces o er a modern extension of the brand, paired with display options that make adding the category seamless for retailers.

WORLD’S SOFTEST SOCKS

World’s Softest Socks was one of the busiest destinations in the showroom, with retailers ordering spring assortments while prebooking new holiday styles. The Women’s Weekend Collection continued its year-round top-selling streak, while standout holiday styles like Holiday Bow, Espresso Martini, and Red Confetti generated strong early demand.

TEMP-TATIONS BY TARA

Founder Tara Tesher was in the showroom connecting with retailers as Temp-Tations by Tara premiered two new collections, Thanks and Giving and Sunﬂower, both warmly received by buyers. The brand’s dip bowl and spreader sets continued to lead reorders as the top-performing product.

Atlanta Market | Trendsetting Brands Report

KERUSSO

Kerusso’s top-selling program this season was the Hold Fast America 250th PDQ, featuring patriotic hats and t-shirts designed for impactful seasonal displays. Headwear continued to perform strongly across both the ﬂagship Kerusso line and the men’s Hold Fast collection, reinforcing the brand’s growing momentum in men’s gifting.

SINCERE SURROUNDINGS

Sincere Surroundings drew strong attention with a standout assortment celebrating America’s 250th birthday, resonating with retailers across categories. With everything made in the USA, new towel and coaster introductions added fresh interest, while the brand’s custom candles emerged as the top seller during their 10-years of gifting celebration.

JANE MARIE

Making their ﬁrst appearance in The Link showroom, Jane Marie showcased a strong holiday assortment with Christmas collections leading the way. Sweet Christmas and Merry Mischief emerged as standout prints across product categories, resonating with retailers planning ahead for seasonal demand.

Atlanta Market | Trendsetting Brands Report

CENTER COURT

TAP TO PRAY

Tap To Pray drew steady tra c throughout the show as retailers responded to the bestselling Survivor Series bracelets. Featuring rugged tactical styles and adjustable chain bracelets, each NFC-enabled piece is handmade by survivors of human tra cking in the Dominican Republic and delivers a daily Bible verse and prayer with a simple tap.

New spring collections from Center Court proved to be top sellers in the showroom, with Sand & Stone anklets and toe ring programs gaining immediate traction. The Mazie Mae earrings and necklaces remained consistent favorites, reinforcing the brand’s dependable sell-through season after season.

CANDLE WARMERS

Momentum followed Candle Warmers into the show after being named an Atlanta Market Editors’ Choice pick. From on-trend candle warmer lamps—led by the new milk glass style as the bestselling standout—to proven classics, retailers leaned into both fresh designs and core favorites, including classic warmers and top-selling wax melts.

TRENDING AT MARKET

What were the hottest products that buyers were clamoring to stock this winter? Check out our market trend recap for the top product themes that drew in buyers.

How can retailers appeal to the youngest of consumers? Read about the top trends, like DIY kits, cosmetics for kids and more, that Gen Alpha can't seem to get enough of.

As more consumers opt for cooking at home rather than spending money on going out, manufacturers are making their lives easier and more lively with fun gadgets and yummy gourmet kits.

Once spring arrives, customers will be ready to shop for garden accents and more that liven up their homes and remind them of the beautiful outdoors. Be ready by stocking a few of these goods.

Can't Miss Products

The "clean girl aesthetic" was a viral social sensation in 2025 and the style, characterized by neutral colors, minimalist accents, all-natural skincare and crisp fashion, is still on trend for 2026.

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Drawing in Tweens

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Drawing in Tweens

Special Section: Market Trend Recap

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18 Gifts for Having Fun in the Kitchen

On the Cover: Knot Noodles DIY Bracelet Kit. Make It Real. makeitrealplay.com

www.sawdustcitywholesale.com

We have fresh designs ready to become your new favorites!

IN THIS ISSUE

DEPARTMENTS

Page 14

Editor's Letter Page 16

Business News Page 83

On the Web

Page 96

Market Calendar

RETAIL

Page 42

2026 Market Trends

Page 52

Visual Merchandising

INDUSTRY INSIGHTS

Page 56

re:Gifting by Warren Shoulberg

YOUR GO-TO COMPANY FOR:

Page 58

Play by Play by Pamela Brill

Page 60

Tech Talk by Warren Shoulberg

• Dropshipping

• Wood Decor Signs

• Rustic Pine Furniture

• Store Displays & Furniture

• • SAWDUST CITY PRODUCTS ARE MADE IN THE USA

• Private Label Manufacturing

• Custom & Personalized Products

FREE SHIPPING for Online Sign Orders $ 250+

Page 62

Road Reps by Angela Schmook Page 63

4 Questions With John Toler

Page 64

It All Adds Up: Bath & Body

TRENDING GIFTS

Page 65

Purposeful Play

Page 66

Feature: Selling to Gen Alpha

Page 71

Having Fun in the Kitchen

Page 75

Season in Bloom

Page 79

So Fresh, So Clean Page 82

Editors' Picks Page 84

Sewn with Care

EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com

MANAGING EDITOR Amanda Erd | 773.570.4187 | aerd@bridgetowermedia.com

CONTRIBUTING EDITORS Pamela Brill, Linda Cahan, Angela Schmook, Warren Shoulberg RESEARCH EDITOR Joanne Friedrick

SENIOR GROUP PUBLISHER, EVP MEDIA Liz Irwin

MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com

EDITORIAL DIRECTOR Bill McLoughlin

PRODUCTION SPECIALIST Corey Edwards

DIGITAL MEDIA SPECIALIST Ariel Perez

SENIOR DIRECTOR OF DIGITAL OPERATIONS Chris Schultz DIGITAL OPERATIONS MANAGER Randy Melton DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham

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TWICE

Dallas brings two markets together for an unmatched buying opportunity. TWO MARKETS. ONE VISIT.

Dallas Gift & Home Market + Apparel & Accessories Market

MARCH 24 - 27, 2026

2026 Shake Up

No sooner had I returned from Christmas break than three breaking news tips were waiting in my inbox. The following week, I received a fourth and possibly fifth. This year kicked off with several acquisitions, and it seems businesses are joining forces and strategizing for survival in the year ahead.

Last year certainly had its challenges — the understatement of the year — and wholesale vendors and sales rep agencies in the industry wasted no time putting business plans together that will hopefully see them through another year and decades more.

The biggest news of the year — as of mid-January, when this letter was written — is The Link Companies’ acquisition of NextGen Dallas.

Though NextGen Dallas will continue to operate under its established name and leadership, with Kim Pounds remaining as president, the acquisition helps strengthen both sales rep agencies by uniting their resources.

“It seems businesses are joining forces and strategizing for survival in the year ahead.”

“Joining The Link Companies allows us to expand our resources while preserving the independence, culture and relationships that define NextGen Dallas,” Pounds said.

The Link Companies and NextGen Dallas had already worked collaboratively for many years, and formalizing the relationship “enhances continuity for vendors, strengthens sales support for retailers and reinforces the relationship-based approach that has long defined both organizations,” The Link stated in a release.

This comes on the heels of the 2024 acquisition of OneCoast by rep group Ivystone. Other stories that kicked off the new year included Evergreen Enterprises’ acquisition of Woodstock Chimes and Darren Gygi reclaiming ownership of its art and home brand after Sullivans’ closure. Crossroads Family of Brands also expanded this year with its acquisition of The Grandparent Gift Co., adding to its collection of sentimental and specialty gifts.

Transpac Brands, on the other hand, moved across the country to streamline its operations for 2026. Though the move was announced in late 2025, it’s another example of a major brand making a significant business decision to improve its standing and navigate the troubling waters of increasing freight and operational costs.

Though stories of companies consolidating and making big changes may seem scary, they’re also promising. It’s clear the gift and home industry’s biggest brands are thinking seriously about their future and taking action before challenges become overwhelming. Strategic moves like these help ensure each brand is better positioned to withstand pressures such as tariffs and rising inflation.

On that note, John Toler of Evergreen Enterprises shares his thoughts on the coming year in this issue’s 4 Questions With column. And if you’re looking to shake up your merchandising selection, we’ve rounded up the top product trends revealed at winter markets.

What will you do to put your best foot forward this year?

Lenise Willis Editor in Chief

Total Home & Gift Market Records

High Attendance to Kick off 2026

The 2025 holiday shopping season turned out to be surprisingly robust for most retailers in the gift and home industry. The big question was how that would translate into the start of the wholesale buying season this month, starting in Dallas.

The short answer, at least from Dallas, is that nothing got lost in translation. The Total Home & Gift Market at the Dallas Market Center was a particularly lively event, and show organizers were jubilant in announcing it as the “best attended January show in multiple years.” Many exhibitors concurred, and the lines at the registration desks, escalators and parking lots — not to mention at Starbucks and Chick-Fil-A — seemed to reinforce the point.

“Conversations were colored by the ongoing hot topic of 2025, which shows no signs of abating even as the calendar pages turned: tariffs.”

Independent specialty retailers almost uniformly said they had solid Christmases and came into the show looking for the perennials — what’s new, what do you have as a deal and what can you get me sooner rather than later.

Those conversations were colored by the ongoing hot topic of 2025, which shows no signs of abating even as the calendar pages turned: tariffs.

Neither retailers nor consumers seemed to let increased prices get in their way in December, although there were anecdotal reports of shopping baskets composed of several lower-priced items versus fewer higher-ticket goods. So, coming into Dallas showrooms last week, buyers were resigned to the fact that they would be paying more — anywhere from 5 to 15 percent more

— on comparable merchandise for the new year.

The big difference was that these price increases were baked into the actual wholesale cost of the goods, often disguised by new products that theoretically didn’t exist in 2025...even if the changes to them were subtle at best. These new wholesale price tags replaced the ubiquitous surcharges that had become a fact of life during the back half of 2025. A rose by any other name... you might say.

Once conversations got beyond price tags — or perhaps before — they centered on a number of broad-based trends permeating the showrooms and aisles of the Dallas Market Center: cowboy themes, pops of color, ribbons and even mahjong!

Strong Start to the Year

The 2026 winter market season started off strong in Dallas as the Total Home & Gift Market opened to its best attendance numbers in recent years.

According to a release from Dallas Market Center, the market saw a noticeable increase in attendance with a wide geographic reach during the opening days. Final attendance numbers were not yet released at the time of press, though early numbers showed the strongest growth from the western U.S. Buyers in attendance traveled from across the U.S. and internationally for the seven-day market, including retailers, interiors designers, buying groups and major stores.

“We are thrilled with such a strong January show,” said Cindy Morris, president and CEO of Dallas Market Center. “Buyers arrived in force with enthusiasm and focus to discover new products and place orders. … This is a strong indicator for our shows later in the month.”

Editor’s note: This article was written by Warren Shoulberg, with contributions from Amanda Erd.

(Photo by Warren Shoulberg)

Atlanta Market Sees ‘Significant Growth’ for Winter Edition

Atlanta Market saw its largest attendance in two years as it completed its first edition of the new year.

Running Jan. 13-19 at AmericasMart Atlanta, the market saw retailers, designers, buying groups and national chains from across the U.S. and internationally in attendance, with a 15 percent increase in first-time buyers and a 5 percent increase in stores attending.

Regionally, show organizer Andmore reported “significant growth” in attendance from the Southeast — a 7.3 percent increase, to be exact — covering several buyer categories including gourmet/housewares, hospitality/event planning, floral/garden/seasonal, apparel and more.

“It was a great market!

One of the biggest differentiators of the Atlanta Market from others, for me, is its sheer size and the ability it gives me to meet so many people over the course of the week,” Sally Diguette of Anthropologie said. “I really appreciate that it’s a top market for many of my existing brands that keep coming back and it's something I can count on, and that there are also many new partners.”

“I really appreciate that it’s a top market for many of my existing brands that keep coming back and it's something I can count on.”

— Sally Diguette, Anthropologie

The boosted attendance translated to sales for the brands exhibiting. Several brands expressed an increase in sales and new accounts. Baz Morris of Dirty Unicorn said they had sales that were “three times higher than those at [their] previous top-performing market.”

New exhibitors saw plenty of success as well: "As a first-time

exhibitor, my goal was to break even, and I did that on the first day,” said Jutta Lafley of Gris Gris Cocktail Magic.

The market was also packed full of activities and events — from anniversary celebrations to showroom grand openings to charity campaigns including Gift for Life’s Home vs Hunger campaign during ‘Party with a Purpose.’

The next edition of Atlanta Market is scheduled for June 9-14, running concurrently with Atlanta Apparel due to the FIFA World Cup.

Best Booths in Atlanta

Creativity shined at the winter edition of Atlanta Market as several booths were honored with awards from show organizer Andmore. Six temporary exhibitors were recognized for their excellence in merchandising and visual presentation at AmericasMart, including an overall Best in Show winner.

“The Best Booth Awards celebrate the ingenuity and collaboration that define Atlanta Market,” said Jon Pertchik, Andmore CEO. “This season’s winners showcase exceptional talent and inspire fresh approaches to sourcing and branding innovation across the industry.”

Blue Stallion Farm took home the Best in Show award with the judges saying the booth “represents the highest level of achievement through use of all categories of visual excellence into one cohesive and holistic visual presentation.”

The remaining winners in each category are as follows:

• Best Product Merchandising: Chansuttpearls

• Best Branding Display: Ivy & Sage

• Best Interactive Elements: Nashville Wraps

• Best Use of Color: A Beautiful Line Mahjong

• Best Storytelling: Husk & Heart (Shown By Quilling Card)

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Toy Sales Surge Across Global Markets in 2025

After three consecutive years of decline, the global toy industry staged a strong comeback in 2025, delivering renewed growth driven by pop culture relevance, licensed products, and increased engagement from teens and adults. Across 12 global markets (G12), including Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, United Kingdom, and the United States, year-over-year sales increased by 7 percent in value, and units sold grew 3 percent, as average selling price rose 3 percent, according to Circana, LLC.

For the first time in Circana’s tracking history, all G12 countries posted growth in 2025. According to Circana’s Retail Tracking Service, the Netherlands posted the fastest growth, up 15 percent, while the slowest gains came from Brazil at 2 percent. Six of the 11 toy supercategories experienced year-overyear dollar sales gains within the G12. Games & Puzzles grew the fastest, up 30 percent, while Building Sets grew for the sixth consecutive year, up 18 percent.

“Around the world, the toy market experienced an exceptional year, driven by strong consumer enthusiasm for licensed products, collectibles, construction toys and games.”

— Frédérique Tutt, Circana

“Around the world, the toy market experienced an exceptional year, driven by strong consumer enthusiasm for licensed products, collectibles, construction toys and games,” said Frédérique Tutt, global toys industry advisor at Circana.

“This positive performance marks a pivotal turning point for the industry, signaling that toys have reasserted their role as affordable entertainment and cultural touchpoints for consumers of all ages. From children to adults, toys are attractive

products synonymous with fun, screen-free enjoyment, and social connection, meeting a growing desire for wellbeing and self-expression.”

The industry’s resurgence was driven by what Circana describes as the “joy factor” — the convergence of entertainment, collectability, and emotional engagement. Entertainment properties played a central role in the performance, supported by a stronger global box office, video games, and increased streaming content. In fact, licensed toy sales grew 15 percent and accounted for 37 percent of the global toy market — the highest level to date. Pokémon retained its crown as the No. 1 toy property globally, and the top-gaining. In the rankings, Pokémon was followed by familiar classics like Hot Wheels, Marvel Universe, Barbie and Star Wars. The growth in licensing was complemented by strong appeal of collectibles for both children and adults alike. Collectibles grew 32 percent and now account for almost 19 percent of all dollar sales globally.

More Than Child’s Play

One of the most significant structural shifts in 2025 was the continued rise of consumers aged 12 and older. Nearly 40 percent of European consumers reported purchasing toys for themselves or another adult in 2025. Adult and card games, trading cards, and collectible figures ranked among the fastestgrowing segments. This demographic evolution underscores toys’ expanding role beyond traditional play — as lifestyle, fandom and self-expression products.

“Following the momentum regained in 2025, 2026 aims to turn this rebound into long-term, sustainable growth,” said Tutt. “The market will build on the strength of licenses, collaborations, yearround purchasing, and continued innovation and digitalization to deliver richer consumer experiences. The brands that win will be those that balance joy, value, and relevance across generations.”

People’s Choice, Best Booth Winners Crowned in Las Vegas

The Las Vegas Market announced the winners for its Market Snapshot People's Choice and Best Booth awards for exceptional merchandising and design at World Market Center.

From buyer-driven product innovation to standout visual storytelling, buyers selected five products as Market Snapshot “People’s Choice” winners, while six exhibitors earned Best Booth honors.

“Market Snapshot gives buyers an early read on what’s resonating now and what’s coming next,” said Jon Pertchik, Andmore CEO. “These People’s Choice winners capture the creativity, craftsmanship and consumer appeal driving winter 2026.”

Chosen by popular vote from 25 Market Snapshot finalists, the People’s Choice winners reflect the styles, materials and moods shaping the season ahead. Finalists’ products were showcased in five Market Snapshot groupings spanning more than 3,500 furniture, home décor and gift offerings.

This round of Market Snapshot winners are:

• Montevido Credenza by Arteriors

• Stella Faux Silk Velvet Double Box Stitch Quilt Set by Hi-End Accents

• Koyoi Glassware designed by Kazushige Miyake by Blomus

• Pie Play Kit by Earth Grown KidDoughs (in Kathleen Milne Company)

• Mukhendu Arch and Round Cream Picture Frames by Matr Boomie.

In addition to product innovation, Las Vegas Market recognized excellence in presentation with its winter 2026 Best Booth Awards, honoring six gift and home temporary exhibitors for exceptional visual merchandising among more than 450 brands at the Expo, with Granado NYC Inc. named Best of Show.

The other Best Booth Awards winners, by category, are:

• Best Product Merchandising: The Montana Scene

• Best Branding Display: Greentree Home Candle

• Best Interactive Elements: Private Label Fragrance

• Best Use of Color: American Design Club

• Best Storytelling: Ameico Inc.

The Wind River® Elements Collection — Nature’s balance captured in tone and design. Each chime is tuned to notes that reflect the spirit of its element—Earth, Air, Fire, and Water— bringing the resonance of nature into everyday life. Elegant, meaningful, and meticulously crafted, these chimes invite a deeper connection to the world around us.

4 Trends Shaping Retail in 2026

Drawing on millions of searches from hundreds of thousands of retailers, wholesale marketplace Faire has predicted what shoppers will be most excited to buy in 2026, revealing four key trends: Well-Read, Fan Fare, More is More and Witching Hour.

At the core of this year’s forecast, the Faire edit team said, is self-expression. “In 2026, we’re seeing shoppers move beyond trend-chasing and toward choices that feel deeply personal," said Jennifer Burke, chief revenue officer at Faire. "They’re using shopping as a way to express identity, build community, and create meaning in everyday moments.”

Well-Read: Books are becoming a powerful form of selfexpression and connection. Consumers are building identities around what they read, turning fandom into community through book clubs and extending literary escapes into the real world through styled home libraries and reading retreats.

On Faire, searches for literature are up 113 percent, with paperback books up 131 percent. Brands are leaning in with a 2,092 percent increase in book totes added to Faire’s catalog, while uploads of book club items are up 359 percent, and literary products have risen 465 percent.

Fan Fare: With the Winter Olympics and World Cup ahead, sports are driving moments of connection as fans gather for watch parties and shared celebrations. Retailers are meeting the

moment with team-inspired apparel, globally influenced snacks, and themed party supplies.

Searches for sports are up 94 percent and medals have climbed 154 percent. Uploads of rugby shirts are up 110 percent and athleisure is up 95 percent. Fans are broadening their taste horizons to explore the flavors of their favorite competitors — fusion food uploads have spiked 277 percent, while searches for spices and chilis are up 74 percent and 39 percent, respectively.

More is More: The design pendulum is swinging from minimal to monumental. In 2026, consumers are embracing curated chaos through bold prints, layered textures and personality-first design, mixing patterns, materials, and eras across fashion and home.

Pattern play is in full effect, with searches for polka dots up 545 percent, plaid by 349 percent, and gingham by 302 percent.

Witching Hour: Consumers are turning to spirituality, ritual, and earth-based aesthetics to slow down, regain control, and create moments of calm in their everyday lives. From candlelit homes and apothecary-inspired decor to celestial accessories and scent rituals, this new wave of modern magic blends ancient practices with intentional self-care. On Faire, searches for magicrelated products are up 113 percent, while uploads of witchy products have climbed 218 percent and spellbooks have surged 652 percent. Zodiac uploads are up 55 percent.

24_001365_Retail_Trio_HalfHoriz_US Mod: September 2, 2025 2:51 PM Print: 12/23/25 page 1 v2.5

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Best Of Show

2026 Winter Markets

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630-12486 – BLOOMS AND BOWS PAPER DESSERT PLATE

Blooms and Bows paper dessert plates feature delicate florals, perfect for bridal showers, weddings, and baby showers with elegant charm.

227-12066 – BIRTHDAY BLOCK (LARGE BAG)

Large birthday gift bag with gold foil accents, vellum hang tag, and a metallic gold ribbon handles for celebratory gifting.

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104-18701 – TROPIC WISHES (BIRTHDAY) HANDMADE CARD

Handmade birthday card featuring gold foil, acrylic flower gems, paper and pom pom attachments, paired with a gold foillined envelope.

758-12071 – CONSTRUCTION CELEBRATION SCULPTED CANDLES

Construction-themed birthday candles add fun, excitement, and playful celebration style to cakes and party moments everywhere for lively festive celebrations.

627-12069 – BALLOON BASH PAPER DINNER PLATE

Balloon Bash paper dinner plate featuring playful balloon artwork with gold foil border, it’s perfect for festive birthday celebrations tables.

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Introducing our Spring 2026 launch, featuring the hottest selling product line, WallScents™, paired with fresh design and fragrance innovation for every space.

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DAISY WAX WARMER

Matte white with embossed daisies, this warmer gently melts wax with a removable dish and flameless plate for longlasting fragrance.

MILK GLASS LAMP CANDLE WARMER

With an adjustable golden stem, and natural wood base, this lamp suits classic and modern interiors.

2.5 OZ. CLASSIC WAX MELTS

Our 2.5 oz. Classic Wax Melts blend fine fragrances with natural ingredients to create a clean, no-flame sensory experience with no soot and no smoke.

WALLSCENTS™ FRAGRANCE PLUGGABLES

Our WallScents™ warmers offer a clean, consistent experience, warming scented oil to maximize fragrance throw.

WALLSCENTS™ FRAGRANCE OIL REFILLS

Crafted for use with our WallScents™ Warmers, our WallScents™ Fragrance Oil Refills deliver long-lasting, flame-free scent in a variety of our most popular fragrance.

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EVERYDAY BASICS

ESSENTIAL OIL GIFT SET

Start a solid aromatherapy foundation with these everyday essential oil basics. Includes: Eucalyptus, Lavender, Lemongrass, Orange, Peppermint, and Tea Tree.

BREATHE CLEAR COMBO

ESSENTIAL OIL GIFT SET

Have a spa-like aromatherapy experience in your own home with fragrances includes: Eucalyptus, Breathe In (blend), and Peppermint.

Spring 2026 arrives with new Airomé products that elevate aromatherapy with modern designs and pure essential oils that refresh routines and transform everyday moments naturally.

BLOOM PORCELAIN ESSENTIAL OIL

DIFFUSER

This Bloom Porcelain Diffuser from Airome is a beautiful ceramic flower blooming from a wooden lid and speckled green porcelain vessel.

BUBBLE USB ULTRASONIC DIFFUSER

Brighten your decor with the playful, iridescent pink Bubble Vase USB diffuser from Airomé.

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NATURAL LINEN ESSENTIAL OIL

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Wrapped in real, high-quality linen, this diffuser provides a luxury look and feel that compliments any surrounding decor.

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KEEPERS OF THE LIGHT TEA THYME, 34OZ / 155 HOURS BURN TIME

Delight in the whimsical tea party aromas of candied clementine, wild thyme sprig, marigold tea and honeyed vanilla creme.

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WINTER GLASS COLLECTION

A brand-new take on the seasonal cardinal plus new styles of our topselling bell shape. Every piece is hand-painted with LED string lights.

DAISY & BEE GLASS TEARDROP

This year we’ve introduced over 10 new styles for spring, including this brand-new shape, the teardrop. Every piece is hand-painted with LED string lights.

ZEST FOR LIFE ORANGE BLOSSOM, 28OZ / 130 HOURS BURN TIME

Notes of orange, jasmine, and cedar. We’ve combined our ﬁnest fragrances with a decorative glass jar and twist lid. Available in 24 zestful fragrances and 8 vibrant colors.

SEASONAL COLLECTION

9 new styles for spring. These 10oz candles are hand-poured and feature an ornamental wood lid and gold foil label.

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ALL THE HARD THINGS

50 days of spiritual afﬁrmations and encouragement to help those experiencing difﬁcult times.

A HOUSE TO CALL HOME

Beautiful photography with insightful reﬂections on belonging, home, and how we live in place.

With 50 years of experience, Harvest House is a trusted source for inspirational books that celebrate the best of friends, family, and faith.

Order by Phone 888-501-0160, online at harvesthousepublishers.faire.com, or through your local sales rep.

BEDTIME BLESSINGS FOR LITTLE ONES

18 heartfelt blessings give moms and dads biblical wisdom and encouragement to share with their little ones. Each blessing is accompanied by a key Scripture verse and delightful watercolor art from Emily Lex.

DELICIOUS AND DOABLE DESSERTS

100 Delicious desserts you can create to make others feel loved, honored, and appreciated.

WHEN YOU LOSE SOMEONE SPECIAL These short and simple reﬂections offer insight, encouragement, and comfort to those who are grieving.

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Another record setting show season for the number one brand in heatable plush toys and wellness gifts. Warmies continue to be one of the hottest selling brands in the gift industry.

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AMERICANA SNOOPY WARMIES

BARBIE WARMIES

GREEN & SILVER ROBOT WARMIES

USA EAGLE & USA BEAR WARMIES

HELLO KITTY WARMIES

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SPROUTS DUCK

Adorable, feathered friend made of Recycle Fabric in a bright yellow.

A New character sure to become a favorite and a great gender neutral addition to any nursery.

TAGGIES PEEPERS FROG

This adorable frog, a smooth green friend with subtle striped trim and of course the signature TAGGIES ribbons.

SNUGGABLE OWL Our owl is delightfully slouch, with an understuffed body and made of a variety of textured fabrics. Snuggables make an ideal tagalong friend!

PEPPER/PEACHES/HAMLET

Meet the delightful trio of pig companions. These soft, uniquely designed pigs feature adorable round bodies and stubby arms and legs that invite endless hugs.

PUTTY NURSERY MOUSE

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Green Sparkles: A-1301-003

Gold Glow: A-1301-004

FAMOUS CARDINAL MEETS BLACKBIRD A-0103-003

RELAXOUND BIRDYTIMER: WORLDS FIRST TIMER THAT CHIRPS A-0802-001

Best Of Show

EVERYDAY CARDINALS

GARDEN FLAG & FLAG POLE (123030, 108615)

We bring a warmer cardinal inspired collection featuring gorgeous art of these special birds among the glow of summer flowers that can be admired throughout the year.

We craft giftable home décor and accessories in partnership with amazing artists, exploring new trends that improve our large selection of proven bestsellers that we’re sure will inspire your customers.

primitivesbykathy.com

866-295-2849

USA PILLOW (123507)

Add patriotic flair to any space with our pillows and textiles that are not only perfect for seasonal decorating but also celebrating stars and stripes all year round.

SARDINES KITCHEN TOWEL & LOBSTERS KITCHEN SET (123506, 122850)

Inspired by the delight of gathering for summer celebrations, each design exhibits Mediterranean charm bringing a new view of coastal living from across the ocean.

GOATS AND BLUE FLORAL SWEDISH CLOTH SETS (120434, 119921)

Themed sets of reusable dishcloths perfect for replacing dull sponges and paper towels with longlasting colorful designs that match their personal style.

BLUE FLORALS TISSUE BOX SET (123142)

Coordinating sets of stylish tissue boxes displaying a variety of artist visions. Perfectly sized for the car as well as easy placement at the desk or around the house.

Best Of Show

SUNRISE GRAPHIC HOODIE

A relaxed-ﬁt hoodie highlighted by a stylized sunrise graphic and muted striped color blocking. Crafted for comfort with a laidback, casual feel. A statement layer that brings warmth and personality to off-duty dressing. Made of 53% cotton and 47% polyester.

Simply Southern is a lifestyle brand specializing in apparel and gifts that embrace the preppy aesthetic. Established in Greensboro, NC, in 2005, Simply Southern has spent over two decades creating vibrant, eye-catching t-shirts, clothing, gifts, and more. Celebrating 20+ years of style and charm! www.simplysouthern.com/wholesale 336-274-7889

AMERICAN FLAG SWEATER

A cropped knit sweater featuring a bold American ﬂag motif rendered in rich red, white, and blue. The relaxed silhouette balances statement style with everyday wearability. A modern take on a classic Americana staple. Made of 70% acrylic and 30% cotton.

PRINTED MAXI DRESS

This sleeveless maxi dress is crafted from a lightweight fabric and finished with a soft, multicolor allover print. Its relaxed fit and fluid drape create an effortless silhouette. Ideal for warm-weather styling from day to night. Shell made of 100% viscose and lining of 100% polyester.

AMERICA 1776 GRAPHIC TEE

A mineral washed crewneck tee showcasing a vintage-inspired “America 1776” graphic across the front. Designed with a timeless ﬁt and soft hand feel for all-day comfort. An easy piece that pairs seamlessly with denim or layered looks. Made of 100% cotton.

PRINTED TOTE BAG

A spacious tote bag featuring a playful allover print and contrasting trim details. Designed with a water-resistant exterior and sturdy shoulder straps for everyday practicality. A functional yet eye-catching accessory for travel, errands, or beach days.

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PARAKEET WALL HOOK, SKU 35632

Cast Aluminum, 7.5"H 5"W 2"D

Since 1973

Stuff That Makes You Smile

For over 50 years, SPI Home has offered unique décor to customers worldwide. We carry whimsical and functional items that are sure to delight!

www.spi-home.com 800-223-4438

TURTLE POT HANGERS

SET OF 2, SKU 35761

Cast Aluminum, 9"H 3"W 1.5"D, 5.5"H 3"W 1.5"D

ART GLASS SWIRLING BLUE HEART, SKU 58103

Glass, 1.5"H 4"W 3"D

BIRDS AND BLOOMS BUDVASE HOLDER, SKU 35762

Cast Aluminum & Glass, 8"H 6"W 3.5"D

AFFECTIONATE CAT TABLETOP DECOR, SKU 35636

Cast Aluminum, 12.5"H 9.5"W 4"D

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A best seller with a subtle holiday twist featuring a soft knit and relaxed fit. Perfect for holiday displays and winter wardrobes.

FLORES

A new and popular statement piece. Features a cozy feel with a gorgeous floral design and a flattering open-front silhouette. Versatile, and gift-ready.

by tgbBRANDS™

Best-selling COCO + CARMEN styles for Fall/Winter 2026. Effortless layers, rich textures, and giftable accessories made to move. Contact your Territory Sales Manager to learn more about FREE FREIGHT on qualifying orders.

www.tgbbrands.com 952-938-3455

A new favorite! Cozy knit, relaxed fit, and classic Fair Isle detailing for a timeless seasonal look. Warm and easy to style.

Fashion-forward and a best seller. Soft knit, relaxed silhouette, and statement floral detailing. A standout style for the fall/winter season.

A polished best seller made with mohair and a hint of lurex for a touch of subtle sparkle.

THREE PINES SWEATER

LARK SWEATER

PERISSA SWEATER

WRAP

TALINE SWEATER

“ “When you change your windows, people notice and appreciate the effort you’ve put in to entertain and seduce them into shopping.”

Your windows are your on-street advertising. They tell customers who you are, what taste level to expect when they enter your store, and if they belong in your store. They create desire, interest, curiosity, and even more, they entertain people walking and driving by.

SEE MORE PAGE 52

2026 Market Trends

by Lenise Willis

Every season it seems we couldn’t possibly see anything new in the industry, and yet every market, I’m astonished that after all these years I’m still caught by surprise. This winter market season, thankfully, was filled with new and exciting products, whether to help customers show off their U.S. pride or individual personality. I wasn't the only one that noticed, either. Buyers were eagerly shopping for their stores and were drawn to Americana displays and more. Judging from the traffic at each of the major markets this year, it appears that retailers had a strong 2025 holiday and were ready to restock their shelves with some exciting new products and bestsellers.

From red, white and trendy apparel and gifts to colorful home décor to accessories with personality, here are the top trends we noticed at this year’s winter markets. One thing’s for sure, all of these themes are bold, expressive and optimistic, helping to boost consumers’ mood for the year ahead.

AMERICA, THE BEAUTIFUL

It was no surprise that wholesale vendors were showcasing their patriotic and Americana collections at the winter markets, in honor of America's 250th anniversary. Gifts and apparel in red, white and blue, and those adorned with stripes or stars are trending, for obvious reasons. Lakeside and coastal gifts and décor, which display seamlessly next to Americana goods, are also in right now, especially lobster motifs.

Patriotic pillows and apparel. The Darling Effect. thedarlingeffect.com

Patriotic home décor. Highland Home. nextstepreps.com

Patriotic earrings. Rain Jewelry. rainjewelry.com.

Dog, hotdog and Lady Liberty characters. Warmies. warmies.com

Americana-themed collection. Winton and Waits. wintonandwaits.com

Beaded purse inspired by the Olympics. Ink and Alloy. inkandalloy.com

The Original Roll-on Bracelet in Lovestruck. Aid Through Trade. aidthroughtrade.com

Table collection inspired by the U.S. 250th birthday. Boston International. bostoninternational.com

Mini stickers. Stickers Northwest. stickersnorthwest.com

Collection of U.S. pride earrings. Jane Marie. janemarie.com

Stylish Americana sweaters. Simply Southern. simplysouthern.com

Coastal-themed pillows. Shiraleah. shiraleah.com

Home collection with lobster pillow. Primitives by Kathy. primitivesbykathy.com

Patriotic wall decor and more. Sincere Surroundings. sinceresurroundings.com

T-shirts. Southern Couture. coutureteecompany.com

Patriotic plush collection. Mon Ami. monami-designs.com

OUT OF OFFICE

Still in need of vacay vibes and mental relaxation, consumers are craving bright tropical-inspired gifts and décor, beachy apparel, and any product that makes them feel like they’re taking a muchneeded mental health day. These gifts send the message: “Paradise here we come, even if we can’t.”

Frozen tropical cocktail mixes. Noble Mick’s. noblemicks.com

Beach towel. Windy O’Connor Art and Home. windyoconnor.com

"Beach/Ocean Air, Salty Hair, Don't Care" Cover-Up Shirt. Shiraleah. shiraleah.com

Beach Day Hand Repair. Mangiacotti. bostoninternational.com

Luggage tags. Hang Accessories. hangaccessories.com

Cabana-inspired bag. Consuela. consuelastyle.com

Beach day- and tropical drink-inspired pillows. Peking Handicraft. pkhc.com

FANCY FRUITS

Fruit designs on clothing, décor and more are still in demand, but this year, vendors are putting a more elevated twist on the trend. Vintage-looking, more sophisticated fruit illustrations, as well as colorful fruits adorned with bows or flowers, are the latest iteration of this popular pattern. Of special note are designs featuring cherries, bananas, lemons and strawberries.

New slippers. Snoozies. snoozies.com

Candles. Roam Home Grown. roamhomegrown.com

Beaded purses. Ink and Alloy. inkandalloy.com

Fruit- and food-inspired accessories. The Darling Effect. thedarlingeffect.com

Pillows. Peking Handicraft. pkhc.com

Pillows. Totalee Gift. transpacbrands.com

Kitchen textiles, notepads and more. Rifle Paper Co. riflepaperco.com

CHARMING ACCESSORIES

One of the hottest trends of late is that of charm bars — and the craze continues. Not only are charm bars and charms for necklaces and bracelets still trending, but now charms for purses and even shoes are gaining traction. This year, silk scarves that add a splash of color and sophistication to purses are the hottest new must-have and latest update to the fad.

Purse charms. Furbish. furbishstudio.com

Purse charms and silk scarves for purses. Shiraleah. shirealeah.com

Twilly Accessory Scarves for purses. Winton and Waits. wintonandwaits.com

Tote bags with bag charm. Karma. karmagifts.com

Twilly scarves. Anne Nielson Home. anneneilsonhome.com

Bag charms. Freshwater Curated Goods. shopfreshwater.com

HEAVY GRIT

This heavy-duty cleanser is loaded with pumice and volcanic sand to scrub away heavy dirt and grease—leaving even the filthiest, hardest-working skin feeling soft and fully refreshed.

The green leaves in this display at JP General in Portland, Ore., signals winter is over! The leaves are made of painted heavy paper and swing slightly when the door opens. The movement is mesmerizing from the street. (All photos by Linda Cahan)

THE MAGIC OF WINDOWS

by Linda Cahan

Over the many years I’ve happily written for this magazine I have shown hundreds of window displays along with great store designs and merchandising. For more than 25 years, it has been my job to inspire you. I’m experienced enough to know how vital it is for retailers to put creative attention, time and energy into window displays. I am also very aware that, for most of you, it’s a pain in the butt. It can be time-consuming, annoying and difficult to spend money on a window that could be put elsewhere.

But great windows make more sales. Your windows are your on-street advertising. They tell customers who you are, what taste level to expect when they enter your store, and if they belong in your store. They create desire, interest, curiosity, and even more, they entertain people walking and driving by your shop. That’s a gift to yourself, to them, and to your community!

I wrote about JP General in Multnomah Village, Portland, Ore., when COVID hit hard in 2020. Peter-Tolin Baker and

his husband, Jay Quiggle, had opened their store five months before the pandemic hit the fan and people were scared to shop. Through smart marketing and incredible customer service they managed to keep their shop open and eventually thriving! One of the most effective ways this was accomplished was through eye-catching window displays.

Baker sketches out his ideas for both windows before finding the materials to create them. Then, considers what merchandise he wants to show and that determines the size and scale of the buildups. These are sized so other merchandise can replace what is sold out of the windows. His garage is also his workshop, and he builds all his own props. His windows have a following and people look forward to seeing what he’s created — and stop in the store to offer compliments and to see what’s new to buy.

When you change your windows, people notice and appreciate the effort you’ve put in to entertain and seduce them into shopping.

This 2025 Valentine’s Day display glowed at night and popped during the day thanks to the strong focal points of two huge hot pink feathered hearts hung with fishing line over lighter pink buildups. Notice how the hearts "point" to the merchandise.

Dreamcatchers are eye-catching, easy to make and affordable. Notice that the softer green breaks up the brighter colors and gives depth to the display. It also leads the eyes to the floor plant inside the store. The buildups are covered in fabric to work with the dream catchers — and attract attention as yellow is the first color that our eyes perceive. It says, “stop and think.”

In the most recent holiday windows, sugared cookies were hand cut out of lightweight boards, painted and hand “frosted.” Hung on angles, they seem to be dancing! The buildups are covered in wrapping paper. There is a joyful feeling to the display, and handmade elements feel charming.

This display is obviously joyful with its gifts, sled and snowflakes, but the tilted angle also cleverly leads the eye to the front door. Upward angles are positive and it feels like the sled is taking off on its own — leading us into the store. Having a few boxes flying off gives this even more fun energy. Not pictured is a matching sled in a second window that has two unwrapped JP General boxes with ribbon. It's a smart move because it reinforces the store brand.

INDUSTRY INSIGHTS

The Gen Alpha population (aka Sephora Kids) is coming of age at a time when self-care and wellness are part of the everyday vernacular. Developing personalized beauty regimes based on TikTok-fueled trends has suddenly morphed into a niche market targeting kids, and toy makers and retailers are taking note.

SEE MORE PAGE 58

““Teaching children how to develop a healthy mind/body attitude starts with creative play, letting them experience the world of make-believe … for real.”

If Your Store Isn’t ‘Experiential’ You Should Get Out of Retail

OK, you made it through the holiday shopping season and survived. And it wasn’t as bad as some said it would be. You hit the first round of January winter markets and, while there was some sticker shock on tariff-related pricing and you’re still trying to figure out where to buy from given recent consolidations and contractions on the vendor side, you are figuring it out.

“Every store with a couple of video screens, displays with multiple mannequins and maybe demo areas can’t wait to tell you how immersive they are. The sad fact is that very few are.”

Now it’s time to get back to the store and see what you need to do to refresh, replenish and generally reinvigorate the place. And all you hear is everyone talking about making your store “experiential and immersive.”

I’d like to vote for those two words as the most over-used, misunderstood and basically irrelevant ones ever to hit the retail business since companies started calling customers “guests” or their employees “associates...” much less “team members.”

Can’t anyone around this industry speak plain old English anymore?

I don’t know when experiential or immersive first reared their ugly heads in the retail sector, but they are not exactly new terminology. Back around the turn of the century — the turn of the 20th Century — big downtown retailers had elaborate window displays, rooftop gardens and one even had an indoor bicycle track — a velodrome if you will — where shoppers could test out new bikes before purchasing them.

Around the holidays, the Christmas departments stretched entire floors with amazing Santalands and all kinds of in-store activities. I’m not old enough to have seen the heyday of this era in person (though sometimes I feel that way) but they were there and according to reports from back in the day, they were pretty special.

Even in more recent times — relatively recent that is — retailers like circa 1980s Bloomingdales were quite the experiences. Their country promotions, model rooms, collector shopping bags and galas were the very definition of “retailtainment,”

another word thrown around these days like cheap confetti. Hell, even Nordstrom having grand pianos in their central lobbies was pretty entertaining.

Which is why retailers doing similar things these days is not exactly breaking news. Every store with a couple of video screens, displays with multiple mannequins and maybe demo areas can’t wait to tell you how immersive they are. The sad fact is that very few are.

There are exceptions. Dick’s Sporting Goods’ new format, House of Sport, are pretty interactive places to shop and if they remind you of what Bass Pro Shops and RonJon Surf Shops have been doing for decades, that doesn’t take away from the environment these retailers have created in their stores.

Which takes us back to your store. You may not have the space, much less the budget, to create climbing walls, basketball courts or full-size wildlife dioramas in your store but if you’re any good at what you do, you know how to create the right experience. That’s because your very existence depends on it. If you can’t design a physical space that makes it worth a customers’ time to get off their screens and come to see you in person you’re pretty much out of business. You may do it with clever displays, inspired merchandising or just good old customer service but however you make your store a place people want to come to and experience, you’ll find a way.

They call it experiential these days. Or immersive. Maybe even that retailtainment mouthful. Whatever they call it, you know what it really is: retailing.

Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.

Beauty in the Toy Aisle

Back in the day, I asked Santa to bring me the Barbie Fashion Face, a life-sized bust of the fabled doll that came with accessories for styling her hair and applying make-up. (It was as close as I could get to experiencing a day of beauty in a house where a spritz of my mom’s perfume was considered a special treat.) Not surprisingly, that gift never made it under the Christmas tree, but that didn’t stop me from wishing for it.

Fast forward to the present: Today’s young consumers don’t have to settle for playing pretend when experimenting with cosmetics. The Gen Alpha population (aka Sephora Kids) is coming of age at a time when self-care and wellness are part of the everyday vernacular. Developing personalized beauty regimes based on TikTok-fueled trends has suddenly morphed into a niche market targeting kids, and toy makers and retailers are taking note.

Behind the Mask

Last fall, the launch of Rini, a line of hydrogel face masks designed for ages 3 and up, sparked a heated debate online, with dermatologists and parents alike questioning the validity of beauty products aimed at young children. While Rini’s co-founder Shay Mitchell affirmed her company’s mission of nurturing healthy habits and “a need for safer…and restorative care for children’s delicate skin,” criticisms range from “let kids be kids” to “this is not OK.” Nevertheless, Rini is moving forward with a complete line of kid-care products this summer, expanding its existing assortment of animal-shaped sheet masks.

Sadly, this type of marketing innovation has missed the mark entirely. Preschoolers donning puppy and panda faces are meant for pretend play, not self-care treatments. Teaching children how to develop a healthy mind/body attitude starts with creative play, letting them experience the world of make-believe…for real. Thoughtfully designed, age-appropriate products that support a child’s well-being have the potential to bolster the play experience and promote positivity.

Take, for instance, Melissa & Doug, whose Sort, Stock, Select Beauty Kiosk Play Set turned heads last year. Drawing upon the same design concept as the company’s award-winning vending machine toy — named the Toy Association 2025 Preschool Toy of the Year — this developmental playset for ages 3 and up marries make-believe with real-world details.

“It bridges the gap between the traditional role-play and the trendy, on-the-go beauty culture children see with their parents or older siblings today,” said Sofia Dumery, senior vice president of design. Using color-matching coins and a pretend bank card, kids can select different products for their eyes, lips and face,

helping to build fine motor and problem-solving skills. That translates to more than just a pretty face.

As cosmetic connoisseurs graduate to the next level of exploration, parents may seek out retail experiences that allow their children to experiment safely. The FAO-abulous Boutique, which debuted at FAO Schwarz’s flagship location in December 2024, invites visitors to create customized make-up kits and indulge in a mini makeover. (In-store makeup artists also offer tutorials, so visitors can recreate the magic at home). According to Chief Merchandising Officer David Niggli, this in-store experience has proven to be one of FAO’s most successful. “We know our guests expect more than just toys on the shelf; these experiences immerse them in a chic, engaging environment,” he said. Visitors must be at least 6 years old and accompanied by an adult during their appointment.

For those retailers with modest footprints, hosting in-house makeovers might not be feasible. But that should not discourage them from dipping their toes into the beauty market. Set up a mini display at the register with moisturizing lip balms in fun flavors for wintertime add-on sales. Stock some kid-friendly sunscreen paired with funky shades in time for spring break or tuck small samples in store bags to remind beachgoers and travelers to protect themselves from UV rays while on the go.

Just don’t be surprised if you see me out there with my “Barbie or bust” sign…

Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.

The FAO-abulous Boutique invites visitors to create customized make-up kits and indulge in a mini makeover.

The State of Artificial Intelligence in the Workplace

For years, people talked about the eventual arrival of artificial intelligence (AI) to businesses in the gift and decorative accessories sector. At the winter edition of the Atlanta gift market, which ran in early January, nobody was talking about that anymore: it’s already here.

“Market

attendees are only just now seeing the ﬁrst signs of the arrival of AI, but at a panel discussion … featuring several of the industry’s top executives, it was no longer theoretical.”

Though many market attendees are only just now seeing the first signs of the arrival of AI, at a panel discussion sponsored by MarketTime, and featuring several of the industry’s top executives, it was no longer theoretical.

Panelists shared how they and their companies were employing the new technology to run their companies, as well as what those just starting out should be doing to get up to speed.

Speed, by the way, was a critical word as the execs said AI was moving quickly to work its way into virtually every aspect of the business.

The panel was moderated by Tom Ungrodt, whose TDU Consulting firm hosts the Mission Possible series of seminars at gift markets.

“In 2025, companies in America invested $368 billion in AI,” said Jon Pertchik, CEO for Andmore, owners of AmericasMart. “Every month we see AI disrupting things. I recommend people start to change their habits using AI.” Not doing so, he warned, would carry consequences for individuals and companies.

“AI is going to speed up everything we use,” agreed Doug Cofiell, CEO of Ivystone. “New technology is coming at us so fast.”

John Toler, CEO of Evergreen Enterprises, outlined the way his company is using AI right now: “First, we have a meeting every two weeks to talk about the latest in AI. We’ve developed an internal chatbot for our salespeople and we’re using platforms and tools like HubSpot to automate what we do.” Adam Schrier, president of Creative Co-op, said his company is currently testing 14 different projects using AI.

Todd Litzman, CEO of MarketTime, said the company is beginning to utilize AI for tasks that had previously been performed by people. “The more you use it, the more it starts to learn who you are.

“AI,” he added, “will play a big role in what the future will be.”

With BTM Business Connect, you can seamlessly submit announcements tailored to your needs, ensuring timely publication in both our online and print editions.

Charges apply for these announcements and can be processed via our online submission form.

Building Relationships One Mile at a Time

With more than 25 years of experience in the gift industry, Sara Sundby, a Colorado-based sales rep, has built a reputation that retailers consistently describe as unwavering, committed, and deeply human. Representing Just Got 2 Have It (JG2HI) in the Colorado territory, Sundby approaches every store, every appointment, and every product presentation with a mix of expertise and infectious enthusiasm. JG2HI is a leading national rep agency for gift and lifestyle brands. Retailers notice it. They feel it. Last year, that passion earned her the Retailer Excellence Award (REA) for Sales Rep of the Year in the West, an industry recognition from GDA that celebrates the very relationships she works so hard to nurture.

Sundby’s entry into JG2HI is a story of timing, family and serendipity. Originally a rep in Illinois for a decade, she relocated to Colorado with her husband and three children, two of whom, at the time, worked for Brandwise (now MarketTime, the industry’s leading order-writing platform). “After some time off, I received a call from JG2HI saying they were opening a showroom in Las Vegas and needed Colorado representation,” she recalled. “To this day, I’m not totally sure who found who. Maybe my name came from my boys. But I sure am happy it happened.”

That joy is evident in her approach to work. Sundby is known for listening carefully to her customers and developing strategies that match each store’s unique goals. Retailers say she takes the time to understand their challenges and responds with tailored solutions, not just catalogs. Not just products. A plan.

One aspect of the job that still surprises Sundby is the sheer amount of time spent on the road. Building her territory the traditional way, town by town, door by door, has meant plenty of hours behind the wheel and stretches of solitude. Yet, for Sundby, the payoff comes in the lasting connections she’s formed along the way; many customers have become close friends, and they continue to look forward to her visits.

Organization is her secret weapon. Before heading out on a trip, Sundby’s travel essentials include a prepped car, goody bags, comfy shoes, and a plan: two appointments on the calendar, followed by cold calls in whichever town she lands. “It keeps me productive and gives me the chance to discover new accounts,” she said.

And yes, she has a theme song for those long stretches of

highway: “Can’t Stop the Feeling” by Justin Timberlake. “It keeps me happy,” she laughed.

Over her 12-plus years with JG2HI Sundby has observed the rise and fall of product trends, changes in buyer preferences, and the emergence of new categories. “Natural products, crystals, and self-help items were huge the last couple of years,” she said. “Now, things are slowing down and shifting again. It all moves with the market.” Her product lineup is designed to serve a wide range of accounts, which keeps her flexible. “I can walk into almost any store and have something for them,” she explained. Currently, it’s “fun giftables” that are trending. But she adds,” While the national conversation continues around brands moving direct-to-consumer or using in-house representation, Sundby hasn’t seen significant disruption in her territory. “Our vendors are still very supportive of us reps,” she said. “Faire, however, has brought new challenges for sure. It’s something we’re all learning to navigate.”

Retailers often comment on Sundby’s “infectious energy” something she considers a core part of her job. Whether she’s presenting new products or walking a buyer through seasonal strategies, she wants every appointment to feel both inspiring and educational. “When I show up, I want it to be meaningful,” she said. “I want stores to walk away with ideas, confidence and excitement.”

Her long-term success, she believes, comes down to showing up with heart. Showing up prepared. Showing up consistently. “My stores know I am committed to them,” she said. “It’s not just a job. It’s relationships.”

From building her territory from scratch to nurturing friendships that have lasted more than a decade, Sundby brings authenticity to every interaction. Her recent REA recognizes the impact of those relationships, but for her, the reward is daily and mutual.

“I truly love my customers,” she said. “Every day is different, and every store has its own story. I feel lucky to be a part of their success.”

Angela Schmook is the vice president of operations and marketing at Road Runners, and the co-founder of Reps Are Local Too, an organization dedicated to supporting independent sales representatives. With a passion for strengthening relationships between reps, retailers and brands, Schmook advocates for the vital role local sales reps play in helping businesses thrive.

Sara Sundby

Q & A 4 QUESTIONS WITH John Toler

The CEO of Evergreen Enterprises discusses his thoughts on what 2026 has in store, plus shares advice on how to navigate its challenges.

Q: As a wholesale vendor, what are your biggest concerns for 2026?

A: "As we sit here in early January, tariffs are still the biggest question mark. We’re waiting on a Supreme Court ruling around the IEEPA tariffs, so that piece is still up in the air. At the same time, there’s more talk about tariffs being used for broader foreign-policy reasons rather than just traditional trade disputes, which suggests this back-and-forth could easily carry into 2026.

“All of that creates some ongoing uncertainty around wholesale pricing. That said, the vendor community has gotten much better at managing these swings, and retailers are far more informed than they were even eight months ago. So, when price changes do happen, there’s a much clearer understanding of the ‘why’ behind them, which makes those conversations easier for everyone.

“Outside of tariffs, I really don’t have any major concerns at the moment."

Q: What piece of advice would you give to vendors about how to navigate or prepare for any 2026 challenges?

A: “When it comes to tariff swings, I’d encourage wholesale vendors to put clear, easy-to-understand pricing policies in place and communicate them openly with retailers and sales agencies. As an industry, we didn’t do a great job explaining these impacts in 2025, which makes this a real opportunity to improve in 2026.”

Q: Is there anything positive that you're looking forward to, or are hopeful about, for 2026?

A: "The consensus from our retail partners is that the holiday season was solid — roughly flat, ranging from down about 5 percent to up 5 percent — and, importantly, most came out of

it with clean inventory positions. That [set] wholesale vendors up well for the January markets, as retailers [looked] not only to refill shelves but also to begin planning for Christmas 2026. Overall, it feels like events are setting us up for a positive Q1.

“Looking ahead, I’m optimistic that tariffs will continue to step down in 2026, creating a potential tailwind for demand as pricing pressure eases. In particular, I’m closely watching the IEEPA 50 percent tariff on Indian goods, which has been widely expected to come down. While it was originally anticipated in December 2025, I’m hopeful we’ll see movement on this in the first quarter of 2026.

“Finally, if interest rates begin to ease and the housing market loosens, we would expect a meaningful lift across the industry. Lower borrowing costs and increased home turnover tend to unlock pent-up demand, and as consumers move and invest in their homes, spending on furnishings and décor typically follows."

“Since you guys just acquired Woodstock Chimes, do you see outdoor décor being big for 2026? Are there any product categories that you feel will be the strongest sellers for this year?

A: "Our acquisition of Woodstock Chimes wasn’t about making a bet on outdoor décor; it was about doubling down on a space we know extremely well. We represented Woodstock in the Canadian market for several years, built strong relationships with their leadership team and developed a deep understanding of the business. When the opportunity to acquire Woodstock came along, it felt like a very natural fit. In most retail environments, decorative flags and wind chimes sit side by side, creating meaningful cross-selling opportunities.

“When it comes to categories we’re most bullish on this year, our licensed sports product portfolio performed very well in 2025, and we expect that momentum to carry into 2026."

27% of consumers say they are likely to purchase MEN’S GROOMING products from a boutique.

Source: Strategic Insights, 2025 Gifts & Decorative Accessories Study

BY THE NUMBERS

BATH & BODY

As skincare continues to trend across social media — with Get Ready With Me videos and infl uencers sharing their skincare routines being popular on all platforms — consumers are looking for more products in this realm. According to Research and Markets, the U.S. body care market was valued at $16.18 billion in 2024 and is expected to grow to $20.11 billion by 2030, with much of that growth coming from Gen Z. Increases in the male segment of the market will also contribute to growth, as the stigma for men participating in self-care and skincare dies down and more options become available.

Likelihood consumers are "somewhat" or "extremely likely" to buy bath & body products as gifts or for themselves in the next 12 months By Generation

Source: Strategic Insights, 2025 Gifts & Decorative Accessories Study

78% of consumers say SCENT is important to their overall wellbeing.

Source: Bath & Body Works, “Scent & Senses” 2025 survey

56% OF MEN say they buy more SKINCARE PRODUCTS now than they did ﬁve years ago.

Source: The Benchmarking Company, “Men’s Grooming — Evolved”

TRENDING GIFTS

STATIONERY | GOURMET | FASHION | HOLIDAY | KIDS | BATH & BODY | GIFTABLES | HOME | CANDLES

Sensory play is an important aspect of development for kids. It helps stimulate the brain by engaging different senses and helps kids develop motor skills and cognitive thinking skills.

Building kits are a popular choice for sensory play as they draw on creativity and problem-solving skills. There are several different kinds of building kits out there — from construction model kits to dough building sets.

At Earth Grown KidDoughs, the focus is on a healthier tactile experience. The company makes soft, squishy dough that’s fun to play with and engages a child’s sense of touch, but with all-natural ingredients. Each of the KidDough kits are made with non-toxic

120+ hours of active airtime play before drying

ingredients that make them safe to taste should a curious child do so.

Earth Grown KidDoughs have several themed play kits. The Mushroom Meadow kit includes 8 ounces of green KidDough — with a honeydew scent — with mushroom charms, houses and other playful additions to help the user create memorable scenes of their own.

The dough is known for its silky feel and lasts for at least 120 hours of active airtime thanks to its special dry-resistant formula.

Mushroom Meadow KidDough Play Kit. Earth Grown KidDoughs. earthgrownkiddoughs.com

PURPOSEFUL PLAY

by Amanda Erd

BigMouth x Squishmallows Leonard the Lion Floor Floatie. BigMouth. bigmouthinc.com.

THE ABCS OF SELLING

Gen Alpha

Tweens are clamoring for gifts that let them express themselves.

by Pamela Brill

Customized water bottle in hand, backpack adorned with funky clip-ons, and phone case spelling out their latest loves: The tweens are here and they are ready to shop. While this customer blurs the line between kid and teenager, there’s nothing murky about the buying power of Gen Alpha (currently ages 8-12) — a group that represents the next generation of consumers.

“Tweens are a tough market because they’re highly selective and very sensitive to anything that feels forced.”

— Gwen Ottenberg, owner of Imagine That Toys

What has largely been perceived as a challenging demographic is not lost on retailers.

“Tweens are a tough market because they’re highly selective and very sensitive to anything that feels forced,” said Gwen Ottenberg, owner of Imagine That Toys in Wichita, Kan. Finding ways to appeal to this discerning audience requires tactics that speak their language. “We tailor content to what they’re actually watching and sharing, and we actively encourage them to tag us, so we can repost and amplify their voices.”

Manufacturers also acknowledge the powerful impact that temperamental tweens have on product design. Inﬂuenced by family, friends and technology, tweens drive innovation and set the tone for a dynamic marketplace. “They’re curious, creative, opinionated and super-engaged with brands that understand them, said Gena Lavallee, vice president of global brands at Make It Real. “The key is to meet them where they are, offering products and experiences that feel authentic, playful and empowering.”

As store owners and toy makers continue to pay close attention to this inﬂuential sector, we take a closer look at key trends that are driving the tween gift market in the year ahead.

Kids at Heart

They may have moved beyond make-believe, but tweens still love their toys. When that playfulness extends into room décor, it enables them to showcase a side of their personality that celebrates fun and whimsy. BigMouth, makers of inﬂatables and other outdoor toys, heads inside with their Squishmallows collaboration. “We took everything people love about them and added our signature twist: oversized, cozy and made to stand out,” said Heidi O. Korando, chief growth oﬃcer. The brand’s Floor Floaties line features core Squishmallow characters as

inﬂatables with soft covers for easy lounging.

Plush makers are also focusing on designs that help kids convey their emotions and interests. “We’re seeing strong responses to mood-based characters, distinct personalities and plush that taps into speciﬁc passions and aesthetics,” said Jeanne Yoon, CEO of Yoonique LLC. “Mystery formats also continue to trend strongly, particularly styles featuring clip-on or keyring formats.” In May, the company will introduce its ﬁrst scented mystery box collection, Cozy Critter Café, a line of dessert and beverage-inspired plush animals.

The collectible factor is still prevalent in plush, but not the sole impetus for product development. “Tweens want to curate their plush collections like a playlist, not a checklist,” said Yoon. “They use plush as emotional and social tools that reﬂect their personalities, moods and aesthetics, with collectability focused on participation rather than completion.” Clip-ons with distinct facial expressions, fabrics and colors are popular accessories for personalizing backpacks. “These styles allow tweens to showcase their favorite characters while keeping collecting low-pressure, inclusive and socially driven,” she added.

Stickers, another tween favorite, have also crossed over from collectible to the customization craze. Whereas Gen X parents curated albums — both for show and to trade with friends — Gen Alpha kids are purposefully decorating personal accessories with fashion-forward stickers. Popular picks largely hail from the animal kingdom, ranging from domestic to wildlife creatures. According to Arden Darnell, sales manager for Stickers Northwest, adhesives featuring silly, sassy sayings (“I’m Complicated”) are also a big hit with tweens. “We have added quite a few new dog and cat designs, including a dog on a skateboard,” she said.

While consumers typically customize reusable water bottles and phone cases, Darnell expects ear bud cases will be added to that growing list, thanks to Stickers Northwest’s debut of mini stickers this year.

Fashion represents the latest design turf for tweens and stickers. “Stickers have always been used for creative expression and social connection, but Sticki Rolls shifted the category by turning stickers into a wearable, shareable experience,” said Lev Nelson, CEO of Sky Castle. The toy maker’s line of braceletmaking kits that launched in 2024 has since grown into multiple SKUs, with series three debuting later this year. The global brand has gained a strong following among tweens due in large part to its YouTube partners, whom Nelson acknowledges for their relatable storytelling. “Their content mirrors how tweens spend time with each other through daily exploits and adventures involving Sticki Rolls,” he said.

While collaborations with influencers like Aphmau, Anna and Erin and Toki Doki boost Sticki Rolls sales, these social media personalities also make an impact at retail by shopping and posting videos of their experiences. “By showing fans how they discover Sticki Rolls in real stores — browsing shelves, discovering new drops and reacting to surprise finds — they help drive tweens into stores asking for the brand,” noted Nelson. “We feel that Sticki Rolls has been able to bridge YouTube influence with physical retail in a very unique and authentic way.”

She’s Crafty

Hands-on play that lets tweens show their creative side still ranks high with today’s older kids. According to the 2026 Gift Book Consumer Survey, 38 percent of gift givers purchased arts and crafts kits for tweens. As toy makers look for new ways to

NeeDoh Dream Drop. Schylling. schylling.com

Assorted stickers. Stickers Northwest. stickersnorthwest.com

Gui Gui KPop Demon Hunters. Moose Toys. moosetoys.com

reach this audience, some designers are turning to marketplace mashups, which provide fresh opportunities for original concepts.

“One of the most interesting trends we’re seeing is the rise of collaborations across categories like food and fashion: think Dubai chocolate, boba tea and even hot sauce,” said Lavallee of Make It Real. “Tweens’ consumption of these trends isn’t just literal; it’s stylistic, becoming a part of their personality. What tween wasn’t carrying a Stanley [cup] last summer?” The company draws upon this concept with its Knot Noodles DIY Bracelet Kit, which features noodle-styled cords and charms and chopstick-inspired tweezers packaged in a ramen noodle cup. Knowing its audience, Make It Real relies upon social media not only to communicate its offerings, but to educate gift givers. QR codes on the packaging provide direct links to YouTube tutorials, so consumers can get a quick sense for its viability. And since parents are often the ones buying gifts for their tweens, the company also keeps their needs in mind when designing products like last year’s Swift Clicks Heishi Bracelet Maker.

“With tastes that straddle the line between kids and juniors, this age group is in the market for fashion that looks and feels good, but that doesn’t push boundaries.”

“Jewelry-making kits have the potential to create clutter and mess with stray beads, so we eliminated that worry by incorporating built-in storage, compartments in the tower to hold the beads and a threading mechanism that loads up the beads on the string with a click of a button,” explained Lavallee. Tweens that fell in love with this product will have more to enjoy with the latest incarnation: the Swift Twist Bracelet Maker for spiral cord bracelets.

Leaning into Licensing

Tweens gravitate toward hot properties as much as their younger siblings but covet their own beloved brands like Netﬂix’s KPop Demon Hunters. In addition to ranking No. 9 on the National Retail Federation’s 2025 top kids’ Halloween

costumes, the behemoth superstars are entering the beauty space with Moose Toys’ latest brand extension. In June, the company’s Gui Gui slime will unveil KPop Demon Hunters sets, including a limited-edition Golden version. As slime crosses over into the beauty terrain, tweens can treat themselves to Gui Gui Minis, pint-sized jars of scented slime available as keychains. Beauty brands have also found a captive audience with another tween licensing darling, Disney’s Stitch. Mad Beauty will launch its Disney-inspired Heart Stitch line later this spring. “The lip category is very strong at the moment, so we are introducing more formats, including lip oils and butters, which appeal to younger consumers,” said Creative Director Julia Cash. “They are playful, collectible and inexpensive.” Plush textures are also on trend with younger consumers, prompting Mad Beauty to update its accessories collection of cosmetic bags and hot water bottles.

Fashion-Forward Thinking

Appealing to tweens with stylish apparel isn’t exactly child’s play. With tastes that straddle the line between kids and juniors, this age group is in the market for fashion that looks and feels good, but that doesn’t push boundaries. “My vendors come from the Young Contemporary market, and they look at the tween market as a ‘take down’ from the young adult — not a ‘take up’ from the children’s market,” said Ilene Oren, a longtime sales rep and owner of Irene Oren & Company. Brands that ﬁnd an audience with tweens know how to deliver the trends in an age-appropriate manner.

For the coming season, retailers can expect to see lots of comfort-driven style for tweens: French terry, soft denim, knits and fleece. According to Oren, athleisure remains on trend, as evidenced by oversized sweatshirts and bottoms. While pajama bottoms are still prevalent, wide-leg bottoms in a variety of fabrics — denim, fleece, pleather and novelty patterns — are edging out flares and straight legs. Meanwhile, the ubiquitous crop top has practically become a tween wardrobe staple. “Girls love them with denim bottoms and shorts,” said Oren. “They can be short or long sleeve, but hit the waistband and not an inch longer.”

On the color spectrum, tween tones remain neutral, with black, white, heather gray and navy as popular picks, followed by varying shades of pink and blue. Come July, tweens can

Ciao Paradiso Reversible Halter Bikini and One Shoulder Swimsuit. Snapper Rock. snapperrock.com.

I Heart Stitch collection. Mad Beauty. madbeauty.com

Cozy Critter Café. Yoonique LLC. yooniquetoys.com

expect plenty of patriotic displays of red, white and blue in honor of the country’s 250th anniversary, as apparel adorned with American ﬂags and USA motifs take center stage.

Speaking of summer, swimwear designed for the tween market denotes a maturing attitude, one that embraces impending adulthood without relinquishing the playfulness of youth. Designers like Snapper Rock have taken a deep dive into this market with more tween and teen-specific styles. “We are seeing a strong shift toward textured fabric…styles like crop bikinis, halter bikinis and shirred bikini tops are especially well-loved, as they offer a modern look with a comfortable fit,” said Anneliese Edwards Atkinson, digital marketing manager. Versatility is factored into the latest styles, including reversible bikini bottoms and select swimsuits that “allow kids to change up their look and get more wear from each piece.” Boys’ swim shorts are also receiving special treatment, boasting a more refined fit while maintaining their durability.

Choosing the right swimsuit is one thing consumers never grow out of , so Edwards aﬃrms Snapper Rock’s essential role in supporting a positive body image from the get-go. “We are very intentional about ﬁt, coverage and how styles are presented,” she explained. “For tweens who are interested in bikinis, styles like crop tops and halter tops offer a more covered alternative to the triangle bikini styles, while still feeling modern and age appropriate.” This summer, the company will release two themed collections: Tropical Vacay and Sorbet Stripe, boasting vibrant brights and warm weather vibes.

Rounding out their wardrobes with fun, yet functional accessories enable tweens to make a complete statement. Retailers in the market to refresh their inventory of impulse buys are wise to turn to everyday items with purpose and panache. On trend is DM Merchandising’s Crush Please Hold Water Bottle Pouches which, as described by brand voice and copy manager Hannah Mokijewski, “add a pop of personality to a popular daily essential, while offering practical storage for lip gloss, notes, hair ties or snacks — features that parents appreciate and tweens love.”

Also of note are high-performance fashionable items that go beyond aesthetics. The company’s Crush Stickable Phone Wallet features a built-in grip ring that also acts as a stand for

Crush Please Hold Water Bottle Pouch. DM Merchandising. 247dm.com

watching videos or hosting FaceTime chats. “Tweens use it to carry gift cards, school IDs…offering a sense of independence while keeping everything secure in one place,” Mokijewski said.

Accessories that add ﬂair to tween fashion are always in vogue. Because their interests or moods are ever changing, products that can be swapped out easily keep pace with active lifestyles. ChattySnaps provide plenty of fuss-free options for keyrings, lanyards and more. Their line of colorful, snap-on buttons feature trending motifs and phrases, from animals and sports, to funny foods with faces. “By providing gear items for the snaps, such as backpack clips and zipper pulls, kids can express themselves all week at school, as opposed to a T-shirt or hat,” said co-creators Annalee Oakley and Alicia Schwartz. Visual appeal is a signiﬁcant factor when marketing to tweens, especially when viral trends propel retail sales. “Posting on social media and getting the stores excited about ChattySnaps has been our best marketing strategy,” they noted. “We love seeing TikTok retailers create, too!”

In fact, the retail/vendor partnership is vital for communicating strong brands for the tween audience. Stores that perform well with this consumer category have their pulse on what’s trending and how to tailor their merchandise selection accordingly. Ottenberg of Imagine That Toys has seen a strong interest in comfort-driven plush (especially Jellycat) and sensory and stress-relief items, including NeeDoh. “We’re living in a world where everyone — even tweens — are seeking comfort and regulation tools,” she said. “They may not think of themselves as ‘kids,’ but the need for tactile, sensory products is showing up strongly in what they’re choosing, especially when they’re choosing to spend their own money on it.”

When updating inventory in the months ahead, Ottenberg expects to expand her store’s selection of jewelry, charms and other accessories. She has boosted her assortment of grooming and beauty-adjacent gifts, including manicure sets, brushes and the like, but draws the line at make-up and cosmetics.

“What does excite me are products with themes that reinforce conﬁdence, creativity and self-expression: tools that help teens navigate that complicated in-between stage where they’re essentially tiny grown-ups learning how to be in the world,” Ottenberg said.

The 75th annual Retailer Excellence Awards is fast approaching! Don’t miss your chance to be featured (or to help a friend get recognized) in this upcoming event.

The REAs recognize excellence in the following categories:

◉ Social Media Outreach and Online Initiatives

◉ Store Design/Redesign

◉ Visual Merchandising

◉ Store Events

◉ Specialty Store

◉ Multiple Locations

◉ Socially Responsible

Enter your store or a colleague’s store today, and purchase your tickets as well. They are now on sale!

Wednesday June 24, 2026

Reception starts at 6:00 PM with dinner and awards program to follow

HAVING FUN IN THE KITCHEN

by Lenise Willis

Whether making something special for a more affordable at-home date night or simply cooking a more appetizing (and time-saving) meal for the family, consumers are looking for ways to spice up their kitchen and pantry in 2026. New innovative tools, quirky gourmet gadgets with personality, and dips, jams and mixes that make whipping up a delectable dish easy will all be in demand this year. As you look to stock your store shelves with a few gourmet goodies that appeal to budding chefs and novices alike, consider both the top ﬂavor combinations of 2026 — like tangy sweet and savory combinations, fresh produce and global inﬂuences — and these neat products. A combination of colorful dishes, clever tools and delicious mixes are sure to catch your customer’s eye and appeal to their palate.

Napa Oil & Vinegar Cruet. True Brands. truebrands.com

Pete the Pizza Man Set. Inspired Generations. inspiredgenerations.com

Berry Happy Bowl colander with smiley perforations. Inspired Generations. inspiredgenerations.com

Wood BBQ Multi-Tool. Gentlemen’s Hardware. gentlemenshardware.com

Pot holders, spoon rest, silicone spatula and butter dish. Hazel Mazel. hazelmazel.com

Serving spoons, dishes and measuring cups. Hazel Mazel. hazelmazel.com

Salt and pepper shaker, butter dish and plate. Hazel Mazel. hazelmazel.com

Spicy Mediterranean Boozy Dip. D’Marie. dmarieinc.com

Coastal Kitchen Poolside Dip Mix. Country Home Creations. countryhomecreations.com

Artisan Kitchen Rich & Creamy Pasta Salad Mix. Country Home Creations. countryhomecreations.com

Original, Black Bean and Fruit Salsa mixes displayed on tacos. Wind & Willow. windandwillow.com

Fruit Salsa Mix. Wind & Willow. windandwillow.com

Fried Pickle Dip. Wind & Willow. windandwillow.com

Balsamic Roasted Onion Veggie Roaster Seasoning Blend. Urban Accents. stonewallkitchen.com

Blueberry Breakfast Gift. Stonewall Kitchen. stonewallkitchen.com

Traditional Cranberry Spread. Stonewall Kitchen. stonewallkitchen.com

Spice tins displayed at Atlanta Market. Bourbon Barrel Foods. bourbonbarrelfoods.com

Nuovo Italiano dipping dishes, pasta bowls and more. Rosanna. rosannainc.com

A SEASON IN BLOOM

by Amanda Erd

As the snow melts away and the ground thaws, consumers start to crawl out from under the blankets of winter and turn their attention to thoughts of spring. Spending time outside continues to rise in popularity and consumers still want to dress up their outdoor home spaces and transform them into little pockets of peace within the crazy world.

For many consumers, gardens are that escape. Some opt for ﬂowers, while others choose delicious fruits and veggies, but they all share the desire to make the space their own. Garden décor is a great way to add personality to these outdoor spaces — from pots and planters to signs and tools. Whether you’re stocking for the avid gardener looking for their latest addition or someone just starting to create their outdoor oasis, these picks are sure to catch eyes.

Plant Parasol. Ganz Midwest CBK. ganz.com

Stoneware Turtle Planters. VIP Home + Garden. transpacbrands.com

Sunflowers for Peace Garden Flag. Studio M. studio-m.com

Out on the Town Handbag planters. Think Outside. store.thinkoutside.biz

Flamingo Duo Sculpture. Think Outside. store.thinkoutside.biz

Metal Scalloped Buckets. Hazel Mazel. hazelmazel.com

4-foot LED Outdoor Blue Tulip Standing Flower. Season’s Designs. transpacbrands.com

Foam Double Stick Popsicle Picks. Transpac. transpacbrands.com

Green Pears Tablecloth. Lesley Evers. lesleyevers.com

“Garden of Love” Garden Stone. Pavilion. wholesale.paviliongift.com

Goose garden stake. Goose & Company. gooseandcompany.com

Freya Mini Pots, Set of 4. Napa Home & Garden. napahomeandgarden.com

Awning Stripe Hammock in Modern Mariner. Tag. tagltd.com

Metal Garden Bike Planter. VIP Home + Garden. transpacbrands.com

Garden Shovel Cast Iron Thermometer. Design Imports. designimports.com

Garden Study Gardening Tool Set. Rifle Paper Co. riflepaperco.com

Antique White Floral Scallop Fountain. Foreside Home & Garden. cnfei.com

Whispering Hearts Wind Chime. The Wind Chime Co. thewindchime.co

Gardening stickers. Stickers Northwest. stickersnorthwest.com

SO FRESH, SO CLEAN

by Amanda Erd

The “clean girl aesthetic” has been gaining traction across social media and is making its way into consumer trends. Focused on the minimalist trend, this aesthetic applies to both lifestyle and fashion. Consumers want high-quality, elevated options for the basics in every crevice of their house — soaps, lotions, fragrance, anything that can add that “crisp,” no clutter feeling to a space. Clean lines, neutral colors, golds and silvers all resonate with this trend.

Peruse the next couple of pages to get a glimpse of the clean girl aesthetic and products you can stock to help your customers get in on the trend.

TRENDING GIFTS – STYLE PULSE

Tuberosa Reed Diffuser. Votivo. votivo.com

Lavender Bomb Raw Bath Blaster. Bomb Cosmetics by Totalee Gift. transpacbrands.com

Blushed Bergamot Laundry Detergent. L’Avant Collective. lavantcollective.com

High Performing Dish Soap in Fresh Linen. L’Avant Collective. lavantcollective.com

“Girls Trip” Fragrance Refill for Pura Smart Diffuser. Pura Scents. pura.com

Plant the Box Sweet Sunflower Reed Diffuser. Kobo. kobocandles.com

Canisters with Wood Tops, Set of 3. VIP Home + Garden. transpacbrands.com

Blue Willow Microfiber Hand Towel. Wildwood Landing. wildwoodlanding.com

Greeting Card Organizer. Elum. elumdesigns.com

Acrylic Vanity Tray. Evabelle. evabelle.net

Emerson Sunglasses in Vintage Crystal. Toms. toms.com

Chestnuts & Dates Gilded Bar Soap with Brass Dish. Skeem. skeemshop.com

Shiny Gold Beaded Stretch Bracelet. &Livy. andlivy.com

KID-FRIENDLY FINDS

Stocking for kids can be a daunting task. Trends are always changing as kids look for the next best thing or the latest viral sensation, not to mention the wide range of ages that fall under the “kids” category. From cuddly plush for new babies to wellness bath-andbody for kids, our editors share their opinions on a few products sure to enhance your inventory for younger consumers.

LENISE WILLIS

Bunny Lovey

stephenjosephgifts.com

This snuggly little bunny lovey is my daughter’s absolute favorite cuddle toy. Though she loves grabbing and holding onto anything — the baby wipe package, the TV remote, my shirt collar — this little bunny is the perfect size and softness for her to hold on to while she’s settling in before bed. She can’t calm down without it these days, and that’s OK because I’m glad she has such a cute and safe little cuddle companion.

The lovey by Stephen Joseph is made of insanely soft polyester and measures a little more than 10 inches-by-10 inches. The knotted arms and legs make it easy for her to grasp, and she loves chewing on them, too — after all, she is teething! The velvet bowtie and soft tulle bow with baby-safe sparkle on her head are the extra special touches that make this toy feel precious — just like my little one.

AMANDA ERD

Cows In Space Game relatable.com

As the mom of a soon-to-be 11-year-old boy, my house is always full of games. We’re big on board games and card games in this house, and that means they are frequently wish-list items for holidays and birthdays.

My son was gifted the Cows In Space game from Relatable for Christmas, and we recently had the chance to sit down and give it a spin. A trendy take on the classic magnetic fishing game we all seemed to have grown up with, Cows In Space opts for headbands with magnetic UFOs over fishing poles. The goal is to hover over the cows that are on a rotating field and “abduct” them one at a time. The playfulness that ensues as the UFOs bob around and you battle each other for placement brings tons of laughs. It’s a great, simple game that is good for building coordination skills.

GDA STAFF PICK

Foaming Bath Bombs pachasoap.com

Products that aid in wellness and relaxation have been all the rage for the last few years, and now even kids are in on the craze. From healthy essential oil roll-ons and all-natural skincare to personal fragrances that tap into trending plush characters, kids’ personal care products are trending. Our team’s latest ﬁnd is from Pacha Soap Co., which was showcasing its colorful “froth bombs” for kids at Atlanta Market. The plant-based bath bombs release a colorful foam when placed under running water.

The pictured Color Mixing Froth Bomb Pack is crafted with real fruit, soothing oatmeal, Epsom salt and plant-based oils to gently nourish skin and encourage thoughtful play. The set comes with six Froth Bombs per package that can be combined to create new colors.

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NOMINATIONS ARE OPEN!

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“Retail is changing fast. Traﬃc looks different. Customers buy differently. And ‘doing what used to work’ isn’t cutting it anymore.”

— The Boutique Hub Gifts & Decorative Accessories Magazine

MISS US AT MARKET?

If you missed our market coverage, head over to Instagram to see everything we posted from Dallas, Atlanta and Las Vegas! Scroll our feed to see some of our favorite finds from this winter. @gifts_and_dec

AMERICAN MADE

UniikPillows, run by a mother-daughter duo and an all-women team, began with a simple love of pillows and the realization that transforming a space from season to season shouldn’t be taxing.

“As I started collecting seasonal pillows, I quickly ran out of storage and began wondering why pillows couldn’t be both beautiful and practical,” said Co-Founder and CEO Yolindi de Gouveia. “That sparked the idea of creating high-quality pillows with removable zippered covers, allowing you to refresh your space throughout the year without needing to store bulky inserts.”

But the company is about more than just function. With more than a dozen artist-driven collections, the brand’s pillows are uniquely designed and have an artistic ﬂair that separates it from other textile companies. Whether featuring a watercolor coastal crab, “enchanting ﬂoral designs” with vintage charm, zodiac and tarot designs or seasonal icons, the pillow designs are not only gorgeous but have wide appeal for every buyer’s taste.

“What started as a practical solution quickly grew into a much larger creative endeavor — one rooted in sewing, art, and the joy of learning new skills,” de Gouveia said. De Gouveia’s business partner and daughter, Carealee, is the brain behind the designs, whether she’s working with vintage inspiration or creating patterns entirely from scratch.

Once a pattern is ﬁnalized, UniikPillow’s all-female sewing team gets to work.

“We’re a close-knit group that collaborates well, supports one another, and performs exceptionally — even under pressure,” de Gouveia said. “Being a womanled and powered company is empowering, and our team dynamic reﬂects that. Everyone takes pride in their work, and that care shows in the quality we deliver time and time again.”

The company emphasizes quality, using premium threads, durable zippers and professionally ﬁnished interiors, and manufactures all its products out of its Arizona facility.

“American manufacturing is truly at the heart of our company,” de Gouveia said. “Every product that leaves our workroom is cut and sewn by our own team. Our passion for sewing and commitment to quality drove us to keep production local, where we can closely monitor both raw materials and craftsmanship.

“Manufacturing in-house also allows us to take pride in every ﬁnished product and offer fast, reliable turnaround times — something we can only ensure by doing the work ourselves.”

Accent pillow cover with insert. Uniikpillows. uniikpillows.com

by Lenise Willis

SEWN WITH CARE

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Meet Warmies® new Footed Sleepers. These footed sleepers are designed for cozy sleep and all-day comfort, made with ultra-soft, breathable bamboo jersey that moves with baby and feels gentle on delicate skin.

@ warmies.com

MEYER

SPROUTS DUCK

Adorable, feathered friend made of recycled fabric in a bright yellow.

| 800-451-4387

@ marymeyer.com

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HAYES HIGHLAND COW PLUMPIE (6561)

Meet Hayes the Highland Cow Plumpie by DOUGLAS. This adorable creamcolored cow has a doll-like, seated body style with a plump belly, made for endless hugs.

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@ douglascuddletoy.com

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HAYES BABY HIGHLAND COW HUG (6070)

Introducing DOUGLAS’s newest Hug, Hayes the Highland Cow. The Hug comes with two pieces, a cozy outer swaddle and a removable baby doll wearing a colorful, playful farm print.

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WARMIES ® BY INTELEX USA

EVERYONE LOVES WARMIES®

Meet our new Cozy Cute Warmies®! Warmies are the #1 selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies relieve stress, promote sleep, and provide cozy comfort on chilly nights. Simply warm in the microwave for hours of soothing warmth and aromatic relaxation. A proven best-seller, Warmies are the perfect addition to your assortment.

@ warmies.com

DOUGLAS

MARY

PRODUCT PROFILES

QUESTIONABLES

SHOW BESTSELLERSHATS

Fully embroidered sentiments on stylish hats perfect for letting everyone know a little, or a lot, about yourself.

@ www.questionables.shop

I HEART EYEWEAR

IMOGEN READER

Vibrant and stylish describes our Imogen reader. Spruce up your Spring inventory. Also available in green in quarter powers from +0.75-3.00, 3.50 and 4.00.

| 800-247-7667

@ www.ihearteyewear.com

PEEPERS BY PEEPERSPECS

AIRPLANE MODE POLARIZED SUNGLASSES

Meet Airplane Mode—these chunky, soft-square sunglasses deliver bold comfort and effortless cool for laid-back days and carefree style.

| 219-872-4413

@ wholesale.peepers.com

Shop our most popular LOL sock designs from 2026 winter market shows including patriotic and funny designs, perfect for gifting and self-expression.

| 866-295-2849

@ primitivesbykathy.com

Celebrate America’s 250th Birthday with festive LED necklaces! Can’t-miss home run impulse for 2026. Ships in a free display.

| 800-548-6784

@ www.247DM.com

PRODUCT PROFILES

WORLD BUYERS GIFT & HOME D é COR

PURR-FECT POINT OF SALE GIFTS

Who can resist these charming faces? Popular Cats on Parade magnets with display board and stand. See many themes online now! Register online for wholesale account!

| 800-996-7531

@ www.worldbuyers.com

DM MERCHANDISING NIGHT SCOPE® RECHARGEABLE PET SAFETY LIGHT

Keep your pet safe and seen! Ultra bright light attaches to collars and more, with a hidden pocket for AirTag tracking (not included).

| 800-548-6784 @ www.247DM.com

SAWDUST CITY LLC

TICKLE THEIR FUNNY BONE

Our funny signs are always a hit. Stick with proven sellers or try something new! Solid pine and handmade in the USA.

| 800-528-6008

@ www.sawdustcitywholesale.com RELIANT RIBBON NEW – ASIAN VISTA CHINOISERIE DELUXE WIRED-EDGE RIBBON

A visually luxurious, trending chinoiserie ribbon offered in four stunning shades, finished with a structured deluxe wired edge. | 844-444-1963

@ www.reliantribbon.com

QUESTIONABLES SHOW BESTSELLERSGIFTS

Our giftable accessories encourage everyone to celebrate living life out loud by exploring unapologetic expression without limits every day.

@ www.questionables.shop

PRODUCT PROFILES

CROSSROADS ORIGINAL DESIGNS SWEET CORN BAKE GROUP

Experience the golden harvest with our new Sweet Corn Bake fragrance! Notes of fresh corn, melted butter, and honey create the ultimate cozy kitchen atmosphere. Indulge your senses and bring this sun-drenched scent home today!

| 866-247-0156

@ www.crossroadsfamily.com

CANDLE WARMERS ETC.

TULIP CANDLE WARMER LAMP

The Tulip Candle Warmer Lamp pairs a soft pink floral-shaped shade with a sleek white base for vintage-inspired elegance.

| 801-771-8650

@ www.candlewarmers.com

WICK'D QUEEN

APHRODITE CANDLES IN 3 OZ., 10 OZ., OR 16 OZ.

K. HALL STUDIO

STRAWBERRY POUNDCAKE HOBNAIL GLASS CANDLE

Treat her this Valentine’s with a gorgeous hobnail candle, scented with fresh strawberry, cassis and lemon blended with vanilla, sweet cream and sugar.

| 314-961-1990

@ www.khallstudio.com

Hand poured in small batches, Wick’d Queen candles pair beautiful scents with uplifting messages to inspire you to let your inner light shine. Personalization available.

| 925-993-7188

@ wickdqueen.com

CANDLE WARMERS ETC.

GOLDEN RIDGES CROCK CANDLE WARMER

Featuring ivory stoneware and a gold ridged rim, this crock gently melts candles from the sides and bottom to evenly release fragrance.

| 801-771-8650

@ www.candlewarmers.com

TRASH TALK BY ANNIE TRASH TALK – SHOW BESTSELLERS!

Shop our best-selling Trash Talk gifts and greeting cards from the winter market shows and see what’s getting everyone so excited!

| 866-295-2849

@ trashtalkbyannie.com

PRODUCT PROFILES

BLOODY KNUCKLES HAND REPAIR CREAM

Heavy-duty hand repair balm that heals cracked, overworked hands fast— non-greasy, fragrance-free and built for seriously hardworking hands.

@ www.dukecannonwholesale.com

DUKE CANNON SUPPLY CO.

BIG SOFTY™ SHAVE CREAM

Shave Cream is back! Big Softy cools the skin with an effortless glide, leaving it fresh, moisturized, and smooth for the best shave possible.

@ www.dukecannonwholesale.com

ONE GIFT. EVERY OCCASION.

The nora fleming “slice of forever” mini celebrates love’s sweetest moments, adding timeless elegance and a touch of romance to weddings, anniversaries and everyday celebrations.

| 630-231-2500

@ www.norafleming.com

ONE GIFT. EVERY OCCASION.

The nora fleming “shuck yeah!” mini celebrates a love of the coast, beach adventures and vacations. Perfect for seaside gatherings, summer entertaining and ocean-inspired occasions.

| 630-231-2500

@ www.norafleming.com

DUKE CANNON SUPPLY CO.

PRODUCT PROFILES

ENCANTO COLETTE PEDESTAL CAKE PLATE (CAMELLIA AND WHITE)

Beatriz Ball’s Colette designs will turn your table into a garden of delight. Featuring a lively petal-like rim, the pedestal cake plate cascades with energy and beauty.

| 888-265-1069

@ beatrizballwholesale.markettime.com

KOI FISH NOODLE BOWL

A symbol of strength and perseverance, this playful noodle bowl is a true market favorite and top seller. Bold color, charming illustration, and everyday functionality make it a must have for gifting and storytelling.

| 800-621-8350

@ www.tagltd.com TAG

BLUE HUDSON DINNERWARE

Featuring a rich reactive glaze, every piece is unique and one of a kind. Perfect for seasonal and everyday tables. Available in dark blue, ivory, and slate, Hudson is elevated, approachable, and perfect for a cohesive tabletop.

| 800-621-8350

@ www.tagltd.com TAG

ROSEHILL COTTAGE

Delicately quilted with romantic florals and a scalloped edge, this quilt captures grandmillennial charm with heirloom texture and soft, collected elegance.

| 417-334-3099

@ wholesale.vhcbrands.com

PINK STRIPE AND POLKA DOT PORCELAIN TEACUP ASSORTED ORNAMENTS

Add charming flair to your holiday décor with these adorable and timeless teacup ornaments. Perfect for Christmas trees, garlands, or festive displays.

| 212-924-0900

@ www.kurtadler.com

VHC BRANDS

KURT S. ADLER, INC.

BEATRIZ BALL

PRODUCT PROFILES PRODUCT PROFILES

CROSSROADS ORIGINAL DESIGNS/ BLOSSOM BUCKET

LARGE ANGELS GROUP

Embrace the serene beauty of the season with our exquisite 8" angels. Adorned with delicate swirl details and cozy trim, these peaceful figures bring a touch of heavenly grace to any space in your home!

| 866-247-0156

@ www.crossroadsfamily.com

ROMAN

PEANUTS MOTION SEE-SAW NIGHTLIGHT

See-saw moves up and down. Lighted Christmas Tree. 7"H. USB swivel plug.

| 800-729-7662

@ retailers.roman.com

ROMAN

SANTA IN GOLF CART

From the Confetti Lites collection. 7"H. USB or requires batteries.

| 800-729-7662

@ retailers.roman.com

CROSSROADS ORIGINAL DESIGNS/BLOSSOM BUCKET

GLASS TREES GROUP

Illuminate your home with our enchanting glass trees! These 10" and 8" green and red accents feature lights and a handy timer, bringing effortless, sparkling holiday magic to your festive mantel or tabletop display.

| 866-247-0156

@ www.crossroadsfamily.com

KURT S. ADLER, INC.

AMERICA’S 250TH ANNIVERSARY LIBERTY BELL ORNAMENT WITH RED, WHITE & BLUE BOW

Celebrate America’s 250th anniversary with the iconic Liberty Bell ornament. A perfect holiday fusion bringing the holiday tradition of bells with a patriotic flair.

| 212-924-0900

@ www.kurtadler.com

Market Calendar

3-5 3-5 March-april 2026

8-10 8-11

ATLANTA

Spring Market

AmericasMart americasmart.com

KALAMAZOO, MICH.

Great Lakes Gift Show

Kalamazoo Expo Center greatlakesgiftshow.com

HALIFAX, NOVA SCOTIA

Atlantic Gift + Home Show

Halifax Convention Centre cangift.org

MINNETONKA, MINN.

Minneapolis Gift, Home, Apparel & Accessory Show

Minneapolis Mart mplsmart.com

LOS ANGELES

LA Market Week

California Market Center californiamarketcenter.com

LOS ANGELES

LA Kids Mini Market

California Market Center californiamarketcenter.com

NOBLESVILLE, IND.

The Indy Show

Hamilton County Exhibition Center silverliningshows.com/the-indy-show

CHICAGO

The Inspired Home Show

McCormick Place theinspiredhomeshow.com

HELENA, MONT.

Made in Montana

Lewis & Clark County Fairgrounds madeinmontanausa.com

GREENSBORO, N.C.

GTS Gift & Jewelry Show

Greensboro Coliseum Complex gtshows.com

PORTLAND, MAINE

New England Made Giftware & Specialty Food Show

Portland Sports Complex nemadeshows.com

LAS VEGAS

ASD Market Week

Las Vegas Convention Center asdonline.com

LAS VEGAS

World Tea Expo

Las Vegas Convention Center worldteaexpo.com

DALLAS

Apparel & Accessories Market + Gift & Home Market

Dallas Market Center dallasmarketcenter.com

DALLAS

Kidsworld

Dallas Market Center dallasmarketcenter

ORLANDO, FLA.

Global Pet Expo

Orange County Convention Center globalpetexpo.com

ATLANTA

Atlanta Apparel AmericasMart atlanta-apparel.com

ATLANTA

Spring Formal Markets

AmericasMart americasmart.com

Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website.

COMING SOON

APRIL SPECIAL ADVERTISING SECTION

• Making Scents of Candles and Fragrancers (Your opportunity to tell the industry what sets you apart in the home fragrance industry)

• Gifts for Him

• Market Sneak Peeks (Showcase up to 5 of your summer market introductions)

A LIFESTYLE BRAND

Our take on traditional Christmas, Wonderful Christmastime & Winter Berries are timeless holiday collections that never go out of style. Classic colors, festive details, and nostalgic charm come together to create a warm and welcoming holiday table.

Perfect for hosting, gifting, and seasonal displays, these collections are pure Christmas magic.

Best Table Linens Supplier

tag