RHO CORPORATE COMMUNICATIONS
WHY A COMIC STYLE?
After a great response to our last newsletter, we took your feedback to heart! This time, we're experimenting with a comic-style format — fewer words, more visuals, and a dynamic, easy-to-read approach that’s both engaging and informative.
WHY ARE WE DOING THIS?
Our goal is to enhance employee engagement by celebrating the amazing work our teammates are doing across the region. We hope everyone feels inspired by Bridgestone’s achievements and motivated to drive growth together while contributing to society.
We're aiming to keep improving and expanding this platform, sparking interest and curiosity about Bridgestone’s initiatives across the BSAPIC region. Your feedback is very important in making this a newsletter that everyone looks forward to!
STRENGTHENING TRUST
SERA WITNESSES BRIDGESTONE INDONESIA'S TYRE EXCELLENCE
T BRIDGESTONE TYRE INDONESIA WELCOMED THE PT SERASI AUTORAYA (SERA) MANAGEMENT TO ITS KARAWANG PLANT FOR THE FIFTH TIME SINCE 2012.
HEY GOT A GLIMPSE INTO BRIDGESTONE’S TYRE PRODUCTION, TESTING, AND MAINTENANCE PROCESSES.
ERA ALSO EXPERIENCED OUR TYRES IN ACTION AT THE PLANT’S PROVING GROUND.
HIS VISIT UNDERSCORES BRIDGESTONE’S COMMITMENT TO SUPPORTING SERA’S FLEET.
CUSTOMERS RECEIVED PROFESSIONAL DRIVING LESSONS AND RACES. 40
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EXPERIENCING BRIDGESTONE BSFC TRACK DAY
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RIDGESTONE TAIWAN CO. LTD HOSTED A TRACK DAY EVENT AT LIHPAO RACING CIRCUIT.
ovember 2024: BRIDGESTONE SALES (THAILAND) CO. LTD. HOSTED A RACE TRACK EXPERIENCE AT PATHUMTHANI SPEEDWAY. N
FUN FACT
Motorsports engines use lightweight materials like titanium and carbon ber to reduce weight while maximising strength and speed.
C
HAMPION RACER EVAN CHEN DROVE A TOYOTA SUPRA WITH RE-71RS TYRES AND BROKE HIS OWN LAP RECORD WITH A TIME OF 1:49.446.
HE "POTENZA FAN CLUB" IS LAUNCHED! T
N MOTORSPORTS, SUCCESS STARTS WITH A PIT CREW'S PRECISION AND TEAMWORK. AT BRIDGESTONE, OUR TEAMMATES EMBODY THIS SPIRIT, DRIVING PROGRESS AND TRANSFORMING CHALLENGES INTO VICTORIES.
THE PIT CREW IN ACTION
DRIVING GROWTH THROUGH COLLABORATION
A JOURNEY OF GROWTH DHARMENDRA SINGH SOLANKI: 26 YEARS AT BSID
Dharmendra, what has your 26-year journey at Bridgestone India been like?
You have won over 100 awards, including the DanTotsu Award and MD Award. How do you feel about them?
My time at Bridgestone India has been wonderful. I have learned a lot, grown in my career, and worked with great people.
I feel proud, these awards are proof of our company’s commitment to safety, quality, and excellence.
You encourage your colleagues to take part in competitions. Why is this important?
Competitions help us learn new things and improve our skills, building con dence and teamwork.
Safety and quality are a big part of your work. Why are they so important to you?
Safety and quality help us do our jobs well and keep everyone protected.
Bridgestone India has won Silver and Gold awards from OEM customers. What makes Bridgestone special?
Our dedication to quality and our hardworking people make us stand out.
COLLABORATION ACROSS BORDERS RESILIENCE IN ADVERSITY WITH BTMV AND BSFC
AFTER TYPHOON YAGI HIT, THE BRIDGESTONE TEAM IN VIETNAM (BTMV) QUICKLY MOBILISED TO REPAIR THE DAMAGE TO THEIR FACILITIES.
EANWHILE, DURING TYPHOON GAEMI IN TAIWAN, BRIDGESTONE TAIWAN CO., LTD MANAGED RECOVERY EFFORTS. M
2ND PLACE (TIED)
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LL CREWS WORKED TOGETHER WITH EXTERNAL, CROSS-REGION SUPPORT!
HROUGH TEAMWORK AND DEDICATION, THEY SUCCESSFULLY RESTORED OPERATIONS.
PIONEERING INNOVATION THE FIRST ENERGY KAIZEN COMPETITION 3
RIDGESTONE HELD THE FIRST ENERGY KAIZEN COMPETITION ON 18 NOVEMBER 2024 TO ENCOURAGE EMPLOYEES TO FIND CREATIVE WAYS TO SAVE ENERGY. B
Sunlight Harvesting Using Daylight Fixtures
▪ REDUCES LIGHTING ENERGY CONSUMPTION BY 30%
▪ USES DAYLIGHT FIXTURES TO HARNESS NATURAL SUNLIGHT
▪ SAVES 577,125 KWH OF ELECTRICITY YEARLY
▪ TRANSITIONED FROM MONTHLY MANUAL CHECKS TO 24/7 ONLINE MONITORING
▪ USES ULTRASONIC ACOUSTIC DETECTION SENSORS FOR REAL-TIME STEAM LEAK DETECTION
▪ SAVES 1,062 MMBTU OF ENERGY YEARLY
High-Pressure Water-Based Fogger System
Group Company: Bridgestone India,
▪ REPLACED COMPRESSED AIR-BASED FOGGING SYSTEM
▪ ELIMINATES COMPRESSED AIR USE, REDUCING ENERGY CONSUMPTION
▪ EXPANSION PLANNED FOR 2025
3RD PLACE
Reduce Energy Consumption of Steam Boiler
2ND PLACE (TIED)
Steam Trap Online Monitoring System
Pune (BSIDp)
Group Company: Bridgestone India, Indore (BSIDi)
Group Company: Bridgestone Indonesia, Bekasi (BSINb)
Group Company: Bridgestone Indonesia, Karawang (BSINk)
A CULTURE OF CONTINUOUS GROWTH
4TH APIC-SGK (SMALL GROUP KAIZEN) COMPETITION
THE TOP 10 IMPROVEMENTS FROM EACH PLANT WERE SELECTED AND SHARED ACROSS THE APIC REGION.
THE 4TH APIC SGK (SMALL GROUP KAIZEN) COMPETITION WAS HELD ON 8TH NOVEMBER, WITH FULL PARTICIPATION FROM ALL 10 BSAPIC PLANTS.
THE APIC SGK COMPETITION AIMS TO FOSTER A CULTURE OF CONTINUOUS IMPROVEMENT BY EMPOWERING OPERATORS TO DEVELOP KAIZEN SOLUTIONS.
WINNERS AND RECOGNITION
THIS YEAR’S COMPETITION SAW OUTSTANDING KAIZEN PROJECTS FROM:
▪ BRIDGESTONE THAILAND MANUFACTURING TIRE (BTMT)
▪ BRIDGESTONE WUXI (BSWX)
▪ BRIDGESTONE INDONESIA KARAWANG (BSINK)
A racer depends on their pit crew, which turns challenges on the track into triumphs.
ADDITIONALLY, A NEW IMPRESSION AWARD WAS INTRODUCED. THE INAUGURAL RECIPIENT WAS BRIDGESTONE INDONESIA BEKASI (BSINB).
THE FUEL
DRIVING GROWTH WITH PREMIUM PRODUCTS
UST AS FUEL POWERS A RACE CAR, INNOVATIVE PRODUCTS ARE THE DRIVING FORCE BEHIND A COMPANY’S SUCCESS — BRIDGESTONE EXEMPLIFIES HOW EXCEPTIONAL OFFERINGS FUEL GROWTH AND SUSTAINABILITY.
THE RECENTLY LAUNCHED TURANZA 6 TYRE IS DESIGNED TO DELIVER EXCEPTIONAL COMFORT, SAFETY, AND PERFORMANCE.
T FEATURES BRIDGESTONE’S GLOBAL ENLITEN® TECHNOLOGY, SUITABLE FOR ELECTRIC VEHICLES.
THE TURANZA 6 SETS A NEW STANDARD FOR PERFORMANCE AND LONGEVITY.
PIONEERING INNOVATION
TURANZA T005 EV: AWARD-WINNING TYRE
WINNER OF
"Best Energy-Saving Performance Award"
FUN FACT
In motorsports, teams calculate fuel to the last drop − enough to nish fast, without extra weight slowing them down!
OF
"Best Dry Handling Award"
OTORSPORT EMBODIES THE RELENTLESS PURSUIT OF EXCELLENCE — A PASSION THAT BRIDGESTONE DEEPLY SHARES. FROM PRECISION TO PERFORMANCE, WE HONOUR THE SPIRIT THAT FUELS OUR DRIVE BOTH ON AND OFF THE TRACK. M
THE PASSION WITH PERFORMANCE
OVEMBER 2024 — APRIL 2025: BRIDGESTONE RE-ENTERED NEW ZEALAND MOTORSPORTS AS A TYRE SUPPLIER AND TITLE PARTNER OF THE TOYOTA GR86 CHAMPIONSHIP. N
RIDGESTONE PROMISES TO SUPPORT THE NEXT GENERATION OF RACERS.
XTENSIVE TESTING AT LOCAL CIRCUITS DEMONSTRATED THE POTENZA RE-71RS TYRE’S EXCEPTIONAL HANDLING, MAKING IT IDEAL FOR THE CHAMPIONSHIP.
BRIDGESTONE INNOVATION GALLERY (KODAIRA, TOKYO)
RIDGESTONE'S NEWLY REOPENED INNOVATION
GALLERY FEATURES ICONIC RACECARS AND A NEW MOTORSPORTS GALLERY AT THE ENTRANCE.
The world of motorsports is fueled by passion, and Bridgestone continues to apply the same principle in every race, advancing and ensuring the safety of the sport. FUN FACT
ELEBRATING 60 YEARS OF MOTORSPORTS HISTORY AND SUSTAINABLE INNOVATION.
THE CIRCUIT TO SUCCESS
UST LIKE A RACE CIRCUIT DEMANDS SPEED AND CONTROL, BRIDGESTONE ACCELERATES GROWTH WHILE LAYING A STRONG FOUNDATION THROUGH STRATEGIC DECISIONS AND ROAD SAFETY INITIATIVES.
ECEMBER 2024 — BRIDGESTONE’S ROAD SAFETY PROGRAM (BSRP) RECEIVED THE PRESTIGIOUS PRINCE MICHAEL INTERNATIONAL ROAD SAFETY AWARD.
FFORTS TO IMPROVE ROAD SAFETY IN REGIONS SUCH AS INDIA, THAILAND, ITALY, JAPAN, AND LATIN AMERICA PAID OFF.
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REVVING UP FOR FUTURE GROWTH
BRIDGESTONE INDIA EXPANSION
NDIA REMAINS A KEY MARKET FOR BRIDGESTONE’S PREMIUM PASSENGER TYRES. I
FUN FACT
While a race circuit requires both speed and control, Bridgestone applies the same principles to drive growth — making strategic decisions that steer us toward sustainable success.
O SUPPORT THIS, THE COMPANY IS INVESTING USD 85 MILLION TO EXPAND PRODUCTION AT ITS PUNE AND INDORE PLANTS.
HE INVESTMENT WILL ALSO ESTABLISH A TECHNOLOGY CENTRE IN PUNE AND BOOST PREMIUM TYRE PRODUCTION.
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BUILDING MOMENTUM BRIDGESTONE SELECT TYRE & AUTO CONTINUES TO EXPAND ACROSS AUSTRALIA
RIDGESTONE SELECT TYRE & AUTO IS STRENGTHENING ITS PRESENCE ACROSS AUSTRALIA.
2024 —
NDUSTRY VETERAN MARCO LICALSI, BRINGING 30 YEARS OF EXPERTISE, HAS JOINED THE NETWORK TO FURTHER ENHANCE CUSTOMER EXPERIENCE.
