1222 Greenacre Avenue great representation is
PREPARING + PRESENTING
CREATING AWARENESS
PRICING FOR THE MARKET
EVIDENCE OF SUCCESS
NEXT STEPS
EVERYTHING STARTS AT THE MOMENT OF COMMITMENT
L.A. LUXE GROUP : OUR COMMITMENT
“At the moment of commitment the entire universe conspires to assist you.”
This quote, ascribed to German writer and statesman Johann Wolfgang von Goethe, is a perfect
L.A. Luxe Group sells them all. Lani venientia vellaboresto bererionet a cum nis quoditas con conem faccum quis aut ilitatur sin pre voluptatis modigni autemo es simusan imaximetur sitatatis experibusam facitaque esequi audae labor susdant aute quamendit, seruptam ex et volorias quis cum
Sincerely,
Jeff Yarbrough
PREPARE + PRESENT
“Every
successful presentation is built on four pillars:
• People
• Ideas
• Passion
• Preparation”
Hazinah Kutty Mammi
FROM EVERY ANGLE
custom floor plans
• Helps buyers determine if the property “works” for them
• Confirms post-showing applications of spaces
• Allows buyers to plan ahead for moving
• Photo tours
• Detailed property descriptions
• Buyer action steps
property-specific sites
PRE-PRODUCTION
Setting the stage makes the best first impression.
• Revive living spaces
• Repair/augment existing conditions
• Organize/edit contents
KW.com provides:
• 5,000,000 hits per day
• International reach
• Aggregation to over 100 sites
KWBeverlyHills.com provides:
• need bulleted copy for this site
• Aggregates to hundreds of search portals
• Provides agents up-to-the-minute information
• Allows buyers access to in-depth data and statistics
“I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor.”
~Henry David Thoreau
TRACKING & ANALYSIS
• Daily, weekly and monthly reports that help us determine if your property is positioned correctly
• Track responses to specific events like open houses, broker’s opens and twilight opens
• Country-specific tracking allows us to see international interest
CREATING AWARENESS
“Awareness is the greatest agent for change.”
Eckhart Tolle
TARGETED MARKETING : EMAIL
TARGETED MARKETING : DIRECT MAIL
There is still a place for “old school” print. We use these in innovative ways:
• Brochures and flyers
• Targeted postcard mailings
• Newspaper advertising
social media posts
SOCIAL MEDIA MARKETING
• Reach the influential (over 20,000 possibilities)
• Find “hidden buyers”
• Create excitement
• Invite “friends” to open houses (realtors and the public)
VIDEO MARKETING
video marketing
ONLINE & PRINT PUBLICITY: LA TIMES
• Benefit from relationships with print journalists
• Expose your property to the vast readership of international newspapers
• Profit from editorial positioning (cannot be “purchased”)
ONSITE + VICINITY MARKETING
• Reach the influential with mobile billboards
• Create ambiance with stylish gatherings
mobile billboard
TARGETED MARKETING : CONCIERGE
Email blasts are sent and brochures/ marketing materials hand-delivered to the concierges at high-end hotels.
Concierge Marketing
PRICING FOR THE MARKET
“When you establish a destination by defining what you want, then take physical action by making choices that move you towards that destination, the possibility for success is limitless and arrival at the destination is inevitable.”
~Steve Maraboli, Life, the Truth, and Being Free
A STRATEGIC APPROACH
Pricing is key in a successful launch: A property attracts the majority of its activity in its first 30 days on the market.*
*National Association of Realtors, 2014 WEEKS ON
Understanding what else is on the market is one of the best steps to having a clear idea of how your property compares.
: No. 1 Real Estate
• #1 in Agent Count • #1 in Volume
#1 in Units
LA LUXE GROUP : THE TOP TEAM AT THE TOP OFFICE
Benefit from:
• a network of the top offices in the City
• a network of agents in the #1 office in LA County
• being represented by the #1 team in the #1 office
“Success in all things is connected to action. Successful people are in perpetual motion.”
~Conrad Hilton
A CUSTOMIZED
APPROACH
TEAM-BASED SERVICE
L.A. Luxe Group offers you a thoughtful, experienced-based marketing suite of services to sell your unique residence.
With a variety of members on the L.A. Luxe Group team, we customize a dedicated team-based approach to ensure your needs are met. Our team members can assist in property presentation, staging, marketing and representing some of the most dynamic properties in Greater Los Angeles.
• In 2015, Jeff Yarbrough was the #2 individual producer at Keller Williams Beverly Hills, an office of over 400 agents.
• L.A. Luxe Group, a team of seasoned real estate professionals led by Jeff Yarbrough, is the #1 producing team at Keller Williams Beverly Hills, which sells over $1 billion in gross property value annually,
• Each member of L.A. Luxe Group brings a unique acumen, discretion, confidentiality, steadfastness, and skill set which can serve the varying demands of our. clients.
“Excellence is not a skill. It’s an attitude.”
- Ralph Marston
L.A. Luxe Group marketed our home beautifully and gave us a “to-do” list aimed at getting us the best price. Our property went into multiple offers and sold over the asking price.
—Mike
D. & Jason L.
L.A. LUXE GROUP SELLS
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I sold my last house with another agent. After working with L.A. Luxe Group on selling my current home, I’ll never go back.
What makes L.A. Luxe
Group so remarkable is they actually listened to our needs down to the very last detail. They were available day and night and went the extra mile finding us our dream home. Now we are spoiled!
—Lisa G. & Gary D.
L.A. LUXE GROUP SELLS
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Moving to a new country-into one of the most competitive real estate markets in the world-seemed overwhelming. I was referred to L.A. Luxe Group and within 60 days of touching down at LAX, I was living in my beautiful new home!
—Erika S.
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