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DIRECT TRADE COFFEE

We are commited to buying as much of our coffee direct from the producer as possible to make sure we have full control over our quality as well as making sure that producers are paid fairly. Our target is to buy 90% of our coffee direct from the producer by 2023. (We need to leave a little room for certified coffee which comes from certified cooperatives).

We have 5 key targets for our direct trade coffee:

1. Full visibility. We can tell you about the farm, the farmer and their story.

2. The farmer receives a fair, sustainable price. Always above the Fairtrade minimum.

3. Our farmers commit to sustainable farming methods and best practice and refute child labour.

4. A continued micro-lot program. We regularly get ‘one-of-a-kind’ coffees which are unique, inherently seasonal and above all; sensational!

5. Guaranteed quality! Whether its speciality coffee or commodity coffee, we will always portray the coffee in its best light.

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