BRAND STANDARDS 2022
1 Our logo is the visible representation of our company, our culture and our reputation. Therefore it must be handled with respect. The standards in this document have been created to assure that the Briarwood Christian School (BCS) logo is always portrayed correctly and consistently. This guide must be followed thoroughly for all marketing and communications materials. Contact the Marketing Department for logo art files or for clarification on these standards.
2 BCS IdentityCorporate PRIMARY LOGO This logo is to be used consistently for all inter nal and external corporate communications. Blue:COLORPantone® 534 RGB: 27 / 54 / 93 HEX/HTML: 1B365D CMYK: 100 / 71 / 0 / 51 Black/White
3 SUB Blue:COLORBRANDPantone® 534 RGB: 27 / 54 / 93 HEX/HTML: 1B365D CMYK: 100 / 71 / 0 / 51 Black/White
4 ALTERNATE LOGO VARIATIONS Blue:COLORPantone® 534 RGB: 27 / 54 / 93 HEX/HTML: 1B365D CMYK: 100 / 71 / 0 / 51 Yellow: Pantone® 1225 RGB: 255 / 200 / 69 HEX/HTML: FFC845 CMYK: 0 / 16 / 80 / 0 Black/White
5 Use on Dark Backgrounds The white borders on these variations are uniquely sized to work on dark backgrounds with the complementary white typography.
6 GuidelinesUsage CLEAR SPACE BCS has established standards for a clear space around logos. This area of isolation, based on the height of the “negative space C” – allows the logo to command visual attention. No other typography or design elements may be placed within this area. This principle applies to all variations of the logo. IMPROPER USAGE Do not alter dimensions or Doproportions.notmake alterations to the words or reset Dotypography.notputthe logo in a visually competitive Doshape.not add outline on dark backgrounds - use treatments approved for Dark Background Usage (see page 4). “NEGATIVE SPACE C” CHRISTIANBRIARWOODSCHOOL
7 BCS Seal This logo is only to be used occasionally for formal internal purposes (e.g. diplomas). Blue:COLORPantone® 534 RGB: 27 / 54 / 93 HEX/HTML: 1B365D CMYK: 100 / 71 / 0 / 51 UseBlack/WhiteonDark Backgrounds
8 BCS Round Logo This logo is only to be used occasionally. (e.g. back of cars). Blue:COLORPantone® 534 RGB: 27 / 54 / 93 HEX/HTML: 1B365D CMYK: 100 / 71 / 0 / 51 Yellow: Pantone® 1225 RGB: 255 / 200 / 69 HEX/HTML: FFC845 CMYK: 0 / 16 / 80 / 0 Use on Dark Backgrounds