The Demystified Experience

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Demystified Rx Demystifiedrx.com | info. demystifiedrx@gmail.com

Demystified Rx | LLC

Contents

Prelude

Section 1

Section 2

Contents

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Introduction

Project Introduction (4) Executive Summary (6-7)

Behind the Company Company DNA (8) The Art of Nature and Science (8) Why Demystified Rx, LLC? (9) SWOT Analysis (10) Where We Stand (11)

Proposal

Project Proposal (12) Project Concept (14) Lodging (huts/suites) (16-19) Lodging (tree houses/villas) (20-23) Recreational Facilities (24-25) Campgrounds (26) Hiking trails (27) Objectives & Goals (28-33) Marketing Strategy (34-35) Target market (36-37) Market Analysis (38-39) Market Competitors (40-41) Figures (42-43) The Demystified Experience (CTA) (44) Appendix (46-49)

Demystified Rx | LLC

Project Introduction This project will be a detailed proposal of a Demystified Rx, LLC hospitality lodging goods and services opening in seven created U.S. hot spot destinations March, 2026. Locations include, but are not limited to: California, Utah, New Mexico, Arizona, Colorado, Texas, and Georgia. The concept behind the proposed project derived from the idea of creating remote “Utopian” communities within nature– building upon ancient techniques with modern innovation and sustainability. Each destination will house campgrounds, huts/suites, tree houses/villas, and hiking trails. Recreational activities will include, but are not limited to curated events, ATVs, dirt and mountain biking, paint ball, canoing, zip lining, kayaking and archery. These luxurious hot spot destinations will give travelers with ranging budgets access to the first of its kind healing and wellness hospitality service that also provides its goods.

Demystified Rx, LLC already caries: healing moisturizers/oils, herbal remedies, restorative teas, recipes and much more.

The seven locations all posses unique terrain, warm climates, and a sense of community that draws in millions of travelers a year. The opportunity for the project lies with the vast remote access to land available in areas where many would ignore. These regions include the northern and southwestern regions of the selected states.

Lastly, by analyzing the Demystified Rx, LLC clientele list past and present, in addition to studying its Online presence, loyal customers are willing to travel for Demystified Rx products and services– and with the proposed locations being travel destinations for millions, this project allows opportunity to seek out a more culturally diverse and health/spiritually inclined clientele, all while offering each guest an healing and engaging lodging experience.

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Demystified Rx | LLC

Executive Summary

Executive Summary Company Overview/ Proposal Demystified Rx, LLC (established. Jan 2021) is a privately owned holistic and future hospitality startup company based in San Francisco, CA. We are dedicated and driven by revitalizing the holistic and hospitality industries through healing goods and services, bridging the arts of science and nature. This project seeks to fulfill this mission by Demystified Rx, LLC creating seven destination “utopias” throughout seven states, where travelers are able to get our holistic goods and services in paradise settings not actively recognized by travel guides in March 2026/27. To begin, this project requires $360 million in funding (with constituents receiving a 5% annual revenue commission over the course of five years immediately following the initial openings)– funding will go towards: legalities, destination costs & development, third-party services, operating costs, marketing and promotion, online channels, incidental costs, and pop-ups (including vending, and gallery events).

Project Management Structure This project will be led by Demystified Rx, LLC CEO’s, Brian G. Edwards and Kamani Edwards– with a B.F.A. in Marketing and Management, Brian G. Edwards has over nine years of art direction experience, overseeing large scale projects; and with a B.A. in Anthropology, Kamani Edwards has six years of experience in holistic health and human behavior. Joining will be a team of seven accomplished creatives (at least three years of experience in field) with degrees ranging from sustainable architecture to public health.

Unique Value Proposition Demystified Rx, LLC will be the first and only Black owned holistic and hospitality company in the world providing its 100% natural, healing products, and services. Alongside the product line, Demystified Rx, LLC offers healing sessions, nature excursions and custom regimes– and these holistic services will be translated into our hospitality sector.

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Target Market Our target market are consumers 23-72 years of age, with an average annual income of $60k-10m. They are health/spiritually inclined travelers who seek out new and exciting experiences, and are dedicated on maintaining an active, healthy lifestyle.

Marketplace Needs • 20.4% of U.S. adults have chronic pain • One out of three people in the U.S. are seeking holistic solutions • 92% of people suffer from at least one mineral or vitamin deficiency • 87% of people say that they want to travel more sustainable • 81% of people want fun and exciting memorable travel experiences Market Analysis With the acceleration in vaccine distribution during Q2 2021, and the rapid decline in the Covid-19 infection rates, the U.S. developed an economic and lodging recovery this summer– causing the demand for business travelers and groups to improve. Experts predict that once the pandemic ends, over 70% of consumers plan to spend in a cautiously extravagant way with more health & wellness activities and leisure vacations.

Scope of Project The project from start to finish will take approximately four years (accounting for delays) to complete. There will be deliverables throughout the scope of the project to ensure deadlines are met and the grand openings are on schedule.

Risks This sector faces a variety of potential threats that our lodging establishments will contend with, such as data security, guest behavior, staff.

Exit Strategy Should both CEO’s decide to step away from daily operations, Demystified Rx, LLC will operate as a cash cow– and a board of directors will be appointed, while Brian G. Edwards and Kamani Edwards retain ownership.

Demystified Rx | LLC

Behind the Company

Behind the Company Our Mission

We are dedicated and driven on revitalizing the healing processes through holistic remedies and services by bridging the arts of science and nature.

Company DNA By using wholistic methods learned and self taught over the years, we have incorporated ancestral ways of healing into our products, all non-invasive, and ALL without the harmful side effects attributed to prescription drugs.

With a B.A. in Anthropology, Kamani Edwards (owner/herbalist), realized early– humans often neglect that our diet (in conjunction with our spirit and mind) is paramount to our overall state of health; and with a B.F.A. in Marketing and Management, Brian G. Edwards (owner/creative), began to help rebuild these connections by using innovative methods to drive the mission forward.

The Art of Nature & Science Through independent studies, we find nature enhances our wellbeing and provides the essentials for our survival, so we applied art to it. Assessing art accesses both mind and body to promote the healing process as well– forcing consumers to forge these connections between mind, body, soul and spirit.

While science ensures a longer and healthier life, monitors our health, provides medicine to cure our diseases, and alleviates aches and pains.

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Why Demystified Rx, LLC? Demystified Rx, LLC offers a variety of products that are designed to elevate the mind and body. Without any chemicals or lab extractions in the product line, Demystified Rx, LLC offers 100% natural products that have been thoroughly tried and tested to ensure a low, if any reaction rate. All herbs, capsules, and oils are responsibly sourced and all packaging is recyclable. Our customers know us as a health and environmentally responsible company dedicated to the better overall health of humanity.

Soon entering the hospitality sector, Demystified Rx, LLC will take this same approach to ensure a first of its kind holistic hospitality experience.

Demystified Rx | LLC

Behind the Company

SWOT Analysis

Prime Location Loyal consumer base Multi-purposeful products Chemical free products Originally crafted products Strong brand identity Multitude of offerings

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No physical locations Limited access (i.e. funding) Low market visibility No employees

S W O T

Expand consumer demographic • Operating brick and mortar • Location expansion • Implement more lifestyle experiences • Global pandemic • Collaborate with local holistic companies • Build stronger social presence •

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• Established brands controlling market • Ongoing global pandemic

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Where We Stand Direct and Indirect Health & Wellness Competition Our perceptual map is best represented by local and global competitors. These competitors offer similar products at a near price point.

Well known competitors such as GNC lead the nation in vitamin consumption due to their massive global reach and 4,800 US retail locations, whereas Tiger balm is found within most pharmacy’s, and grocery stores– Amazon being the world’s leading retailer, consumers are always drawn to them first before moving abroad.

• None offering 100% natural products • None offering personable experience • Active following, but engagement varies from low to none due to standard content

Price

Local competitors such as Rainbow Grocery and Heliotrope pose as competition due to them having a physical location within the same operating city– because of their accessibility, consumers in the San Francisco area more susceptible to shop there for herbal products.

• Lacking social media presence • Single purpose products • Varied product availability

Accessibility

Demystified Rx | LLC

Project Proposal

Project Proposal Demystified Rx, LLC is dedicated and driven on revitalizing/merging the holistic and hospitality industries through healing remedies and services while bridging the arts of science and nature. This mission came about when noticing the lack of lodging establishments offering more than a place to lay your head, utilizing nature as the destination, and as a means to heal; while none provide a holistic environment, where healing is the focus.

Offering a first of its kind experience for health/spiritually inclined travelers, this project seeks to correct this by Demystified Rx, LLC creating seven remote destination “utopias” throughout California, Utah, New Mexico, Arizona, Colorado, Texas, and Georgia, where travelers are able to get our holistic goods and services in paradise locations not actively recognized by travel guides– eventually leading to these locations becoming hot-spot destinations. Beginning January 2022, the project will take up to four years from conception to completion, anticipating an initial launch in March 2026. These “utopias” will contain campgrounds, huts/suites, tree houses/villas, nature trails, fresh produce markets, shops and recreational facilities. Goods and services will include: Demystified Rx, LLC products, food and beverage options, recreational activities, therapies, and consultations. Travelers will be able to use a single app (website included) to book all accommodations/sessions/services/activities and purchase available Demystified Rx, LLC products and merchandise.

To begin, this project requires $360 million in funding (with constituents receiving a 5% annual revenue commission over the course of five years immediately following the initial openings)–funding will go towards: legalities, destination costs & development, third-party services, operating costs, marketing and promotion, online channels, incidental costs, and pop-ups (including vending, and gallery events).

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Demystified Rx | LLC

“Utopian” concept (661 sites/ location) • All sites will be sustainably developed and built into the terrain to not disturb environment • Designated areas for ATVs, zip lining, dirt and mountain biking, paint-balling, canoing, kayaking and archery 1. 150 HUTS/SUITES 2. 150 TREE HOUSES/VILLAS 3. 310 CAMPGROUNDS 4. 45 HIKING TRAILS 5. 6 FACILITIES TRANSPORTATION Five shuttle buses/ location • Three connect the Visitor Center Plaza with lodges, campgrounds, and recreational facilities • Two going to and from airport RISKS: 1. Data privacy: If stolen data is used, Demystified Rx, LLC may face liability claims for failure to protect data and maintain reasonable safeguards.

2. Guest behavior: Demystified Rx, LLC will have internal controls in place to handle guest destruction and ensure travelers’ safety during their stay.

3. Staff: Demystified Rx, LLC will cater to all demographics and wage levels, as well as worker satisfaction to ensure our staff remains motivated and content.

BENEFITS: 1. Redefining hospitality industry 2. Offering consumers an inclusive “one stop shop” healing experience 3. Bring more awareness to importance of health & wellness 4. Bridge the gap between baby boomers and millennials 5. Creating innovative destination hot spots within U.S. 6. Penetrating various health conscious market 7. Increasing industry revenue

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Note: All matters are subject to change

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Demystified Rx | LLC

Project Proposal | Lodging| Hut Concept

Core Huts (75 sites)

Inspired by west African villages and huts Keywords: • Avant-garde • Sovereign • Archetypal • Community

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COMPLEX 1 A. Two person occupancy • Queen bed • Campfire ring/cooking grate • Picnic table • Two parking spaces • Complementary Demystified Rx products • Handicap access B. Four person occupancy • Two queen beds

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• • • • • • • C. • •

Lounge sofa Campfire ring/cooking grate Picnic table Two parking spaces Mini deck Complementary Demystified Rx products Handicap access Six person occupancy Two king beds Lounge sofa

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Campfire ring/cooking grate Picnic table Two parking spaces Deck Complementary Demystified Rx products Handicap access

Project Proposal | Lodging| Hut Concept

Demystified Rx | LLC

Suites (75 sites) COMPLEX 1 (compounds) A. • • • • • • • • • • • • •

Eight person occupancy Two king beds Dinning table for eight Two lounge chairs Two lounge sofas Refrigerator Three full baths Two half baths Campfire ring/cooking grate Picnic table Deck and sitting area Private pool/jacuzzi Toiletries Four parking spaces

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• • • • B. • • • • • • • • • • •

Tea maker Complementary Demystified Rx products Handicap access Chefs kitchen Ten person occupancy Three king beds Dinning table for ten Three lounge chairs Three lounge sofas Campfire ring/cooking grate Picnic table Six parking spaces Four full bath Three half bath Towels/ washcloths Toiletries

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Refrigerator Hair dryer Deck and sitting area Private pool/jacuzzi Tea maker Safe Chef’s kitchen One free meal/ day Complementary Demystified Rx products Handicap access Twelve person occupancy Three king beds Twin bed Dining table for twelve Four lounge chairs Four lounge sofa Campfire ring/cooking grate

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• • • • • • • • • • • • • • • • D.

Picnic table Four parking spaces Five full bath Four Half bath Towels/ washcloths Toiletries Full refrigerator Hair dryer Deck and sitting area Private pool/jacuzzi Tea maker Two safes Chefs kitchen Two free meals/ day Complementary Demystified Rx products Handicap access Sixteen person occupancy

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Four king beds Dining Table for sixteen Six lounge chairs Six lounge sofas Campfire ring/cooking grate Picnic table Four parking spaces Six full bath Five half bath Towels/ washcloths Toiletries Two canopies Full refrigerator Hair dryer Deck and sitting area Private pool/jacuzzi Tea maker

• Two safes • Chefs kitchen • Meals/beverages included (regulated) • Complementary Demystified Rx products • Handicap access COMMUNAL AMENITIES • Amphitheater • Flush toilets • Drinking water • Dump stations • Showers • Laundry • Shops • Markets • Trash/recycling collection • Handicap access

Demystified Rx | LLC

Project Proposal | Lodging | Tree House Concept

Core Tree houses (75 sites)

Inspired by tree dwellings of the South Pacific and Southeast Asia Keywords: • Savage beauty • Opulent • Revolutionary • Community

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COMPLEX 2 A. Two person occupancy • Queen bed • Parking space • Complementary Demystified Rx products • Handicap access B. Four person occupancy • Queen bed • Lounge sofa • Mini deck

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• • • C. • • • • • •

Parking space • Handicap access Complementary Demystified Rx products Handicap access Six person occupancy King bed Lounge chair Lounge sofa Parking space Deck and sitting area Complementary Demystified Rx products

Demystified Rx | LLC

Suites (75 sites)

COMPLEX 1 (two A. • • • • • • • • • • • • • • • • • •

floors) Eight person occupancy King bed Dining table for eight Two lounge chairs Two lounge sofas Campfire ring/cooking grate Picnic table Three parking spaces Three full bath Two half bath Towels/ washcloths Toiletries Refrigerator Desk Hair dryer Tea maker Safe Private deck/sitting area Private pool and jacuzzi

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Project Proposal | Lodging | Tree House Concept

• • • • B. • • • • • • • • • • • • • • • • •

Chefs kitchen Three free meals/ day Complementary Demystified Rx products Handicap access Ten person occupancy Two king beds Dining table for ten Three lounge chairs Three lounge sofas Campfire ring/cooking grate Picnic table Four parking spaces Four full baths Three half baths Towels/ washcloths Toiletries Full refrigerator Desk Hair dryer Tea maker Two safes Private deck/ sitting area with fire pit

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Private pool and jacuzzi Chefs kitchen One free meal Complementary Demystified Rx products Handicap access Twelve person occupancy Three king beds Table for six Three lounge chair Two lounge sofas Chefs kitchen Dining area Campfire ring/cooking grate Picnic table Two parking spaces Five full bath Four half bath Towels/ washcloths Toiletries Demystified Rx robe and lab coat Two office desks Three hair dryers

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• • • • • • • • • • • • • D. • • • • • • • •

Tea maker Three safes Private deck/sitting area with fire pit Canopy Large private pool Lounge area Bar Two free meals Chefs kitchen Complementary Demystified Rx products Handicap access Front desk service Private chef Sixteen person occupancy Four king beds Table for ten Three lounge chair Three lounge sofas Full chef kitchen amenities Dining area Campfire ring/cooking grate Picnic table

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Three parking spaces Six full bath Five half bath Towels/ washcloths Toiletries Demystified Rx robe and lab coat Three office desks Four hair dryers Tea maker Three safes Private deck/sitting area with fire pit Canopy Large private pool Lounge area Bar Meals included (with regulations) Complementary Demystified Rx products Handicap access Front desk service Chefs kitchen Private chef

COMMUNAL AMENITIES • Dump stations • Trash/recycling collection • Laundry • Markets • Stores • Trash/Recycling collection • Handicap access

Demystified Rx | LLC

Project Proposal | Recreational Facility Concept

Facilities/Markets/Shops (6 sites)

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Inspired by Native American mound cities Keywords: • Perfect imperfection • Daring • Innovative • Community

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FACILITIES WILL INCLUDE: • Interactive classes, like healthy living/eating, and healing technique offerings (ex. yoga, acupuncture, aromatherapy and massage therapy); clients will also have access to individual counseling and consultation sessions • Shops/fresh produce markets/restroom, food and pet amenities, with a full on site staff • Dining establishments with full bar • All with handicap access

Demystified Rx | LLC

Project Proposal | Lodging| Camping | Recreation | Trails

Campgrounds (310 sites)

Keywords: • Healing • Freedom • Connection • Community

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• Campfire ring/cooking grate • Picnic table • Parking space for two vehicles • Room for up to six people and three tents • RV accessible • Handicap access AMENITIES • Flush toilets • Drinking water • Dump station • Showers • Laundry • Store • Firewood for sale • Trash/recycling collection • Handicap access

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Hiking Trails (45 sites)

Keywords: • Spiritual • Revitalization • Bliss • Community

• For every skill level • No two trails alike • Each trail will have own merits, obstacles, and challenges • Handicap access (for most)

Demystified Rx | LLC

Project Proposal

Objectives and Goals: Problem

No lodging experience(s) exists where tailor made holistic environments are created around products and services offered by the same company within a natural, blissful setting.

This project will be led by Demystified Rx, LLC CEO’s, Brian G. Edwards & Kamani Edwards, and a team of seven accomplished creatives. Our objective is to create seven destination “utopias” in seven states for health and spiritually inclined travelers within a natural remote setting. These “utopias” will be lodging destinations and will eventually lead to becoming hot-spot travel destinations for both baby boomer’s (52-72 yrs old) and millennial’s (23-38 yrs old). The goal is to alter the perception of the hospitality industry by Demystified Rx, LLC being the first of its kind holistic hospitality company that also provides its goods and services. Goods will include Demystified Rx product offerings, merchandise, etc. Services will include Demystified Rx: nature excursions, muscle/ energy/massage/aroma therapy techniques, interactive healthy cooking/ living classes, and therapeutic consulting.

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PROJECT PERSONNEL: Lead 1. With a B.F.A. in Marketing and Management, Brian G. Edwards has over nine years of art direction experience, overseeing full-scale projects ranging from brand development to architectural projects 2. With a B.A. in Anthropology, Kamani Edwards has six years in the holistic business, manufacturing and distributing his products as well as studying human behavior.

Team 3. With a M. Arch in Architecture & M.F.A. in Design for Sustainability, Alexis Roberts has six years of architectural experience– and has worked as a sustainability plan graphic designer and writer 4. With a B.F.A. in Graphic Design, Julian Judge has over six years experience in the field, from printed media to digital concepts.

5. With a B.F.A. in Interior Design, Marc Norris has over ten years of design experience, designing flagship stores, and homes 6. With a B.S. in Communications, Aniq Heard has over five years of branding experience, working as a content producer, and operating an independent marketing service 7. With a M.S. in Public Health/ Epidemiology Biostatistics, Bianca Harris has four years in public health and data entry experience working for government entities such as CDC. 8. With a B.A. in Mass Communications, Kortney Clonts has spent four years in media, working as a studio technician and three years as a marketing director 9. With a A.S. in Accounting, Brenda Rivas has ten years of bank accounting, planning and software tracking

Solution

Create lodging experiences where tailor made holistic environments are centered around products and services offered by Demystified Rx, LLC within a natural, blissful setting.

Demystified Rx | LLC

Project Proposal | Objectives & Goals

OUR OBJECTIVE WILL BE ACCOMPLISHED THROUGH THE FOLLOWING STEPS: 1. Scout locations for destination prospects Locations include but not limited to: - California, Utah, New Mexico, Arizona, Colorado, Texas, and Georgia - State regions: northern or southwestern 2. Development - Design process - Marketing & promotion 3. Legalities A. Permits - Short-term rental permit - Building permit - Fire safety permit - Zoning permit - Annual cannabis retailer license - Seller’s permit - Use Permits (where applicable) - Food handler’s permit B. Licenses - Hotel business license - State application - Food service license - Liquor license - Premises license - City license - Police license - Trade license C. Certifications

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- TOT certificate D. Liabilities - Public liability insurance - Workers’ compensation - Employment liability insurance - Commercial general liability - Umbrella liability - Cyber liability insurance - Commercial auto insurance - Building/business personal property coverage - Equipment breakdown - Business income and extra expense E. Cannabis (if applicable) - License from DCC - Sellers permit - A-license - Compliance with the CEQA F. Transportation (shuttle service) - Insurance - Local permits - Sales tax license - State department of transportation 4. Marketing and promotion - Online channels - Media - Sponsored events

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OUR GOAL WILL BE ACCOMPLISHED THROUGH THE FOLLOWING STEPS: 1. Construction - Lodging - Campgrounds, - Trails - Facilities 2. The hiring process A. Staff - Lawyers - General managers - Desk service - Custodians - Rangers - Chefs - Bartenders - Market/dinning employees - Recreational employees - Data security – Product developers - Therapists - Holistic employees - Wellness employees - Bus drivers - Landscapers - Farmers - Guides - House keepers

B. Third-party services - App & web developers - Cannabis vendors (Heavy Metal Buds) 3. Stock locations with Demystified Rx: - Products - Apparel - Memorabilia 4. Have holistic activities readily available A. Original Demystified Rx: - Vegan food and beverages - Healthy eating/ cooking classes - Technique therapies - Trail excursions 5. Curate year round events, deals and promotions - Productions - Incentives - Programs - Classes - Retreats - Leisure & business travel packages 6. Marketing and promotion - Online channels - Showcases - Media - Sponsored events

Demystified Rx | LLC

Project Proposal | Objectives & Goals

DELIVERABLES: Marketing/promotion by end of Q1 2022 Designs completed end of Q3 2022 Begin handling legalities by Q2, 2023 Construction start by end of Q2 2023 Have app running finished Q2 2024 Train trail guides by end of Q4 2024 Train staff for all classes Q1&2 2025 Train staff for all sessions Q3&4 2025 Have website done by Q4 2025 Have furniture delivered by Q3 2025 Have chefs trained Q4 2025 PROJECT TIMELINE: Q1 - 3 2022 : Project development Q1 - 4 2023/25: Construction Q1 - 4 2025: Training Q1 - 2 2026: Grand openings

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HEALING EXPERIENCES Beginning Q3, 2026 Demystified Rx, LLC will host a “Demystified Trails” where we take up to 50 participants on a multimile off road nature excursion. Offerings will include: products, spiritual cleansing, breathing and stretching meditations, giving/ offerings from/to Earth, and vegan snacks.

By end of Q4, 2026 Demystified Rx, LLC owners plan to begin hosting healing retreats once a month where participants come to our communities from around the world for a healing and relaxing environment. Offerings will include a more detailed selection of “Demystified Trails” Demystified Rx, LLC will offer a number of healthy cooking/living classes, where we demonstrate how utilize our products in everyday life. As well as a number of specialist sessions where we will utilize specific techniques to unblock Qi, allow energy to flow, and restore balance within– also through consultations.

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OUR USER APP 61% of people want to change their lifestyles and 31% say they have made major changes to live healthier due to online channels. For this, Demystified Rx, LLC will offer a user friendly app to streamline consumer’s health journeys and increase awareness and profits.

Through our user app, consumers will be able to book all travel accommodations/ classes/sessions, track company updates and promotions/incentives, place and track product orders, obtain room access, connect with us, and donate to our cause.

One of the most important features of our mobile app is that, it offers awareness and recognition to our brand, and to the consumers– a streamlined interactive experience. It is this regular interaction with our target market, which sows the seeds to grow trust and faith between Demystified Rx, LLC and our consumers.

SUSTAINABILITY Beginning Q1, 2026 Demystified Rx, LLC will to be completely sustainable, expanding on the mission of bridging the art of science and nature. Local and imported materials will be used to ensure Demystified Rx, LLC remains an Eco-friendly company. Materials will include, but are not limited to bamboo, solar panels, composite roofing, insulated concrete framing, and hemp insulation.

In sustainable communities, humans are able live in harmony with the natural environment, conserving resources, and setting a proper example for future generations– leading to everyone enjoying social settings with a higher quality of life.

In the long-term, Demystified Rx, LLC communities will benefit from the improved water and air quality, reduced landfills, and renewable energy sources. When we focus on sustainability, the entire world benefits and gets to live in clean, more healthy living conditions.

Demystified Rx | LLC

Project Proposal | Marketing Strategy

Digital Marketing (Promotion) Demystified Rx, LLC will utilize the digital market to reach a wider audience, scale the business, and generate more revenue. The United States ranks third with over 313m active Internet users nationwide, Among the largest online markets in the world– with approximately 223m social media users as of 2020. We will infiltrate this avenue by:

1. Creating Engaging Social Content Thorough planning/preparation, our team will plan out a dynamic, ongoing social content calendar to guide our goals • Post when people are active • Use IGTV format and shoppable posts • Like/comment • Staying updated within the industry • Contribute our own unique content 2. Posting Company Related Updates Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, etc 3. Promotions & Social Campaigns • We will utilize social channels to connect with follower base and entice them with promotions/incentives to get them excited about the company itself • These campaigns may be as short as a day or run up to six months

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Website Traffic YTD

FB Insights

IG Insights

Products & Services Demystified Rx, LLC will offer a multitude of products and services. Consumers will have access to the first holistic and hospitality company dedicated and driven on revitalizing the healing processes through sustainable products and services– all based on consumer needs and all noninvasive.

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What sets our offerings apart from others is our holistic approach down to the fine details. From products to services we create first of its kind experiences that target multiple age groups and demographics.

Including, but not limited to: 1. Healing moisturizers 2. Herbal supplements 3. Herbal teas/bath soaks 4. Smoke blends 5. Lodging 6. Muscle/energy/aroma/massage therapy sessions 7. Wellness/spirit/soul/vegan culinary/mindful classes 8. Consulting 9. Recreation

Price Demystified Rx, LLC will adopt a premium pricing strategy, taking into consideration, our target market prefers quality over compromising deals. We believe a premium pricing strategy can help build the perceived value of our products and services. Prices may drop or increase slightly over time, but still give our consumers a feeling of exclusivity and luxury.

• Products 5-$40 • Campgrounds 40-$75/ night

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Huts/suites 150-$15,000/ night Tree house/villas 150-$15,000/ night Therapy 150-$15,000/ hour Classes 50-$1,500/ class Consulting 150-$10,000/ hour Guided Tours 150-$5,000/ tour Recreation 25-$150

Place Destinations will be a remote combination of flat and mountainous lands with nearby trees that protect travelers from high winds while providing additional shade. Trees will be healthy and strong to not become hazards in poor or extreme weather conditions. We plan to look for higher elevated locations away from flooding, erosion and lightning targets– sticking to the northern and southwestern regions of each state. And where applicable, proximity to water for cooking, and filtering for drinking supply.

• California • Utah • New Mexico • Arizona • Colorado • Texas • Georgia

Demystified Rx | LLC

Project Proposal | Target Market

Target Market 1. Health conscious traveling consumers between the ages of 23-38 (millennials). They are the age group that travels the most with an average of 35 vacation days annually, and wellness is a daily, active pursuit for millennials. They are eating healthier, exercising more, and traveling more than previous generations– and now, with more people working remotely, bleisure has become more popular over the years.

A. Looking for something different • 85% prioritize venturing out of their comfort zones and learning new things when traveling • Travels the most, with an average of 35 vacation days annually B. Millennials are traveling more domestically • 77% use their leave for vacations • In 2018, spent $200 billion​on travel • 41% spent $10,000+ on travel • 46% interested in most activities and having many types of experiences when traveling C. Prioritize sustainability • 57% consider sustainability a top concern D. Health Conscious • 90% say they want support for emotional/mental health, sleep and positive family relationships • Dedicated to having a work-life balance • Investing in health while making lifestyle choices that prioritize mental and physical health 2. With the addition of 11 million more this year, baby boomers (52-72 years old) will be the second half of the focus. They seek authentic experiences– typically travel less, but spend more and vacation longer, while 66% takes a holistic approach to their health.

Travel options that offer new and exciting experiences, education and adventure in exotic places entices them, especially regarding meals. However, the single biggest driver for their travel is to spend time with family and friends.

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A. • • • • B. • • • • C. • • D. • • •

Splurge on travel Spend an average of 27 days in a year traveling Spend $157b/ year on travel The average plans to spend $7,800 Willing to spend more on expensive destinations and stay longer in higher quality accommodations Experiential travel Seek authenticity, novelty, and human connection 50% view sightseeing and touring the most important parts of travel Increasingly seeking educational and immersive travel experiences 57% prefer intergenerational trips Looking for Luxury Responsible for 80% of all luxury travel spending Spend 20% to 50% more per trip than counterparts Travel destinations and accommodations More than 50% choose vacation destinations based on cultural value 38% interested in visiting the South 29% interested in visiting the West

Demystified Rx | LLC

Project Proposal | Market Analysis

Market Analysis With the acceleration in vaccine distribution during Q2 2021, and the rapid decline in the Covid-19 infection rates, the U.S. developed an economic and lodging recovery this summer– causing the demand from individuals and business travelers and groups to improve. This was partly due to the power of social media. We are in a time now where individuals have instant access to public health matters, causing an increase in consumer awareness of sustainability, and health & well-being, setting new benchmarks for hospitality companies. And once the pandemic ends, over 70% of consumers plan to spend in a cautiously extravagant way with more activities, leisure and vacations.

• U.S. hospitality industry generated $1 trillion in revenue as of 2021 • Revenue of lodging sector is $133+ billion as of 2021 • Industry is expected to increase 42.9% as by 2022 Bleisure travelers Working remotely has become a commonplace for employees and is foretasted to become more than just a trend • In 2021, the percentage of workers working remotely has doubled • Venues are being used as make-shift offices for travelers • 37% of business travelers extended a work trip for leisure in 2018 A. Holistic Hospitality There is a rapidly growing demand for treatment plans by experts who conduct personal or group sessions to develop vitality, healing, stress management, emotional balance, mindfulness and better sleep • Preventative medicine and self-care are trending due to pandemic • Wellness industry transforming into trillion dollar market

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B. Sustainability A hospitality trend that is both current and a hallmark of recent years • 68% of travelers prefer to book an Eco-friendly accommodation • 73% of travelers more likely to choose an accommodation that implements sustainable practices C. Digitalized guest experiences • Apps are increasingly important in the way businesses manage the services they provide • Control many aspects of the guest cycle and experience • Consumers will soon come to expect the same convenience in accessing their hotel rooms

Demystified Rx | LLC

Project Proposal | Market Competitors

Holistic Hospitality Competitors Our perceptual map is best represented by chain and boutique lodging competitors. These competitors offer similar products/and or services at a similar price point.

1. Ventana Big Sur, An Alila Resort/ CA Nestled on 160 acres of thick redwood forests overlooking the ocean, the adults-only resort looks like a rustic cabin and is considered one of the most healing places in the world. The organic architecture appears to grow out of the ground beside the hotel’s surrounding redwoods, and the spacious, Eco-sensitive rooms have ocean and mountain views, as well as wood-burning fireplaces and private decks. Free activities include yoga and stargazing, and the acclaimed spa has shamanic services including illumination, soul retrieval, divination, and fire and drum ceremonies.

• Daily resort fees • Single location • Small, overpriced portions at restaurant • Focus on resort aesthetics, not healing • Not family oriented • No company products • Limited room supply 2. Miraval Resort/ AZ The resort is one of the most famous wellness retreats in the United States. Tucked into the ruggedly beautiful Sonoran Desert, a stay here is individually customized from a weekly catalogue of 120 fitness and yoga classes, outdoor activities, and wellness workshops.

The centerpiece of the pampering is the spa, which is said to be one of the best in the country. Rates include, healthy fare with an emphasis on organic produce, though certain wellness activities like aerial yoga costs extra.

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• • • •

Daily resort fees Busy/hard to navigate website Limits cell phone and tablet use Standard decor

Price

3. Amangiri in Canyon Point/ UT Led by a Tibetan Buddhist Master, Amangiri hosts silent retreats, helping guests work towards maintaining serenity of the mind, body and spirit– these retreats will also afford practitioners a chance to learn the practical skills needed to find peace in everyday life.

Activities and experiences include personalized, practitioner-led wake-up routines, yoga classes, cold-water plunges and several informative sessions and lectures covering topics from sleep genetics to learning how to create the perfect sleep environment.

• The rooms are basic and design flawed • Invisible management • Limited food selection/ not plant based • No company products

Accessibility

Demystified Rx | LLC

Project Proposal | Figures

Product Pricing and Assortment

Product Margins

MOISTURIZERS $40 CAPSULES $35 TEAS $20 Add ons $5

With an average gross margin of 84%, Demystified Rx, LLC holistic sector has established itself as a profitable business– keeping cost under $10/ product.

“Utopian” Pricing

“Utopian” Margins

Because we are taking a sustainable CAMPGROUNDS 40-$75/ NIGHT approach from construction to decor, our HUTS/SUITES 150-$15,000/ NIGHT TREE HOUSE/VILLAS 150-$15,000/ NIGHT community margins are just as high with an estimated average of 82%.

THERAPY 150-$5,000/ HOUR CLASSES 150-$1,500/ CLASS CONSULTING 150-$15,000/ HOUR GUIDED TOURS 150-$15,000/ TOUR

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Revenue Projection and Expenses Demystified Rx, LLC holistic sector has been consistent, and growth is steadily rising– already bringing in nearly 10k within one year of operation. However, with the intended funding for our hospitality sector, Demystified Rx, LLC would be on track to exceed sales of $2b in its first full year of operation. Revenue will be a combination of direct and indirect– seeing an exponential growth of nearly 63% the following year, with a return on your investment end of Q4, 2027.

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2021 Sales Report 300

$1,250.00 $1,000.00

Total

$750.00

200

Amount Units

$500.00 $250.00

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Amount Units Total

-100

Sales Report

Projected Revenue Report

Expense Report

– Main expenses are operating costs Facilities 8.5% Misc.

2.1% operating costs 4.3% Legalities 0.0%

Land (approx. 500 acres) 12.8%

Core Huts (75 sites) 12.8%

Hut Suites (75 sites) 17.0%

App & web development 0.0% Trails (45 units) 0.4% Campgrounds (310 sites) 1.7%

Core Tree Houses (75 14.9% Tree House Villas (75 25.5%

Projected Expense Report

Demystified Rx | LLC

The Demystified Experience Again, the purpose of this project is to offer health/spiritually inclined travelers a “one stop shop” holistic experience that bridges the arts of science and nature. We will fulfill this mission by creating seven “utopias” throughout seven states– a first of its kind experience within the US where Demystified Rx, LLC is the first and only Black owned holistic hospitality company that provides its healing goods, and services. In turn, streamlining the consumer decision making process when it comes to looking for holistic healing and hospitality from an entity they can trust. These locations will eventually become hot-spot travel destinations for both millennials and baby boomers, domestic and global, with the growth potential for international expansion. We urge those who read this detailed presentation to take precedence over the opportunity to back innovation and get behind the future of the hospitality industry.

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Appendix

Demystified Rx | LLC

Appendix Project Personel Payroll 2022

March

April

May

June

July

August

September

October

November

December

January

February

Total

Brian G. Edwards

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$1,050,000.00

$450,000.00

$6,000,000.00

Kamani Edwards

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$450,000.00

$1,050,000.00

$450,000.00

$6,000,000.00

Alexis Roberts

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$60,000.00

$45,000.00

$555,000.00

Julian Judge

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$60,000.00

$45,000.00

$555,000.00

Marc Norris

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$60,000.00

$45,000.00

$555,000.00

Aniq Heard

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$60,000.00

$45,000.00

$555,000.00

Bianca Harris

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$60,000.00

$45,000.00

$555,000.00

Kortney Clonts

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$60,000.00

$45,000.00

$555,000.00

Brenda Rivas

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$45,000.00

$60,000.00

$45,000.00

$555,000.00 $15,885,000.00

Preliminary Project Personnel Payroll

Projected revenue 2026/27 7 locations April

May

June

July

October

November

December

January

February

Total

Core Huts

$7,100,000.00

$8,500,000.00

$10,052,000.00

$15,750,000.00

$15,950,000.00

$8,500,000.00

$6,000,000.00

$9,275,000.00

$16,572,000.00

$20,000,000.00

$18,750,000.00

$22,752,000.00

$159,201,000.00

Hut Suites

$26,250,000.00

March

$45,000,000.00

$62,750,000.00

$78,562,500.00

$80,000,000.00

$26,250,000.00

August

$28,735,000.00

September

$45,000,000.00

$62,895,000.00

$84,007,500.00

$80,000,000.00

$85,000,000.00

$704,450,000.00

Core Tree Houses Tree House Villas

$8,532,750.00

$10,000,000.00

$12,762,000.00

$18,000,000.00

$18,070,525.00

$10,000,000.00

$8,500,000.00

$12,000,000.00

$15,000,000.00

$21,750,000.00

$18,000,000.00

$25,000,000.00

$177,615,275.00

$35,000,000.00

$45,007,500.00

$75,002,500.00

$105,000,000.00

$120,000,750.00

$50,005,000.00

$47,250,000.00

$65,000,000.00

$85,007,500.00

$125,072,500.00

$85,000,000.00

$100,000,000.00

$937,345,750.00

Campgrounds

$2,572,000.00

$3,000,000.00

$3,750,000.00

$4,275,000.00

$4,872,500.00

$2,000,000.00

$2,500,750.00

$3,500,000.00

$4,000,000.00

$4,850,000.00

$3,927,500.00

$4,500,000.00

$43,747,750.00

Therapies

$7,500,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,752,000.00

$15,750,000.00

$12,735,000.00

$15,726,700.00

$20,543,000.00

$25,000,000.00

$20,000,000.00

$25,765,200.00

$213,771,900.00

Classes

$2,500,000.00

$2,752,500.00

$3,002,590.00

$3,500,000.00

$4,000,000.00

$2,275,000.00

$1,500,000.00

$2,750,000.00

$3,250,000.00

$4,100,000.00

$3,575,000.00

$4,000,000.00

$37,205,090.00

Consulting

$7,700,000.00

$7,750,000.00

$10,000,000.00

$13,725,000.00

$15,000,000.00

$7,000,000.00

$6,500,000.00

$12,500,000.00

$15,572,500.00

$16,000,000.00

$12,000,000.00

$20,000,000.00

$143,747,500.00

Recreation

$2,000,000.00

$2,200,000.00

$2,500,000.00

$3,800,000.00

$4,000,000.00

$2,050,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00

$2,500,000.00

$3,500,000.00

$31,550,000.00

Products

$15,000,000.00

$15,572,500.00

$17,000,000.00

$20,000,000.00

$25,000,000.00

$13,000,000.00

$12,000,000.00

$12,725,000.00

$20,000,000.00

$30,000,000.00

$25,000,000.00

$27,500,000.00

$232,797,500.00

Tours

$10,000,000.00

$11,525,000.00

$15,000,000.00

$17,500,000.00

$20,000,000.00

$10,025,000.00

$10,000,000.00

$11,000,000.00

$15,500,000.00

$20,000,000.00

$13,500,000.00

$21,000,000.00

$175,050,000.00 $2,856,481,765.00

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Projected Revenue Report

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Projected Project Expenses (costs) 7 locations Total Core Huts (75 sites)

$30,000,000.00

Hut Suites (75 sites)

$40,000,000.00

Core Tree Houses (75 sites)

$35,000,000.00

Tree House Villas (75 sites)

$60,000,000.00

Campgrounds (310 sites)

$4,000,000.00

Trails (45 units)

$1,000,000.00

App & web development

$50,000.00

Land (approx. 500 acres)

$30,000,000.00

Legalities

$100,000.00

operating costs

$10,000,000.00

Misc.

$5,000,000.00

Facilities

$20,000,000.00 Total

$235,150,000.00

Projected Expense Report 2021 Sales Report $1,250.00 $1,000.00 $750.00 $500.00 $250.00

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Holistic Sector Sales Report

Demystified Rx | LLC

Appendix

Packaging DRINKABLE TEAS

All will have square design– equipped with a QR code taking customers directly to more information about the product.

SALVES

Semi wrap around design OTHER TEAS

Semi wrap around design– with a QR code taking customers directly to more information about the product.

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CAPSULES

All will have square design– equipped with a QR code taking customers directly to more information about the product.

IN-PERSON PURCHASES

All products will come in a scented stamped cotton burlap sack that will be either a medium or large

Demystified Rx | LLC

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