Brian G. Edwards Portfolio

Pages 2 - 9

Creative Fashion Initiatives

Pages 10 - 15

Art Direction

Pages 16 - 21

Trend Reports

Pages 22 - 29

Styling

Pages 30 - 37

Creative Direction

Contents

1

Alexander McQueen Re-Vamp A collaborative project executed with Beaty McKnight and architect, David Lisbon, during my time at SCAD Hong Kong under the profession of Christina Kountiou’s FASM 210 Digital Presentation Techniques course. Students had the opportunity of developing a brand diffusion line or re-branding a luxury brand we felt could use a re-vamp under a new creative direction, while also creating a two-look capsule collection; both having to be executed by producing a social event (fashion show) to the launch. By choosing the creative direction route, Beaty McKnight and myself underwent operations of reinventing the legendary brand Alexander McQueen, as an exclusive haute couture fashion house.

Key Words: Creative Direction, Logo Development, Packaging, Branding

Brand Development

3

Fashion Show Preliminary Stage set up Set inspired by Dan Tobin Smith and Rachel Thomas’: Imaginary View

55

The Avenue StreetWear Brand Store Concept A collaborative project conducted with Tranise Sharpe, Domonique Holcomb and architect Juan Peùa. Students were assigned to design a shop of their own through a visual presentation that creates a unique brand identity. This project was curated at SCAD under the profession of Dr. Amy Scarborough’s FASM 440 Visual Communication in Fashion course.

Key Words: Visual Merchandising, Interior Design,

Retail Design

7

“Gimme The Loot” Morris Hall Window Concept A collaborative project with Tranise Sharpe, Domonique Holcomb, Yasmin Galdino and Deborah. Students were assigned to concept a window display for an opportunity to be featured in SCAD’s Morris Hall. Playing of the lyrical rhymes of Biggie Smalls, a focus was set on the dangerous urges of temptation and the criminal cravings of desire. Having said, my team and I set out to create an interactive window display where in which five seemingly levitated tiered handbags would be juxtaposed in a recreated heist scene, and as the display is passed every 5-7 minutes, the lasers would be alarmed and move around the display. The project was curated at SCAD under the profession of Dr. Amy Scarborough’s FASM 440 Visual Communication in Fashion course.

Key Words: Visual Merchandising, Programming Featured handbag designer: Sydney Marie

Visual Merchandising

Preliminary Budget

Preliminary Budget

$

Nylon Invisible Hanging Wire Ceiling Hooks American DJ Micro Galaxian laser Ecolink Z-­‐Wave Door/Window Sensor The PLT G25 Bulb Frosted Vinyl lettering Optic Fiber Lights

$ 47.70 $ 103.74 $ 48.00 $ 1.79 $ 7.11 $ 70.00 $ 26.75 $ 20.00 $ 28.00 $ 12.00

Total:

$ 365.09

Space paper platinum reflective mylar film Greecian White Polished Marble Floor Foam core board

99

Maison Margiela x Hong Kong Flagship Implication An implication apart of my senior capstone where students were required to develop a project based on their specific area of focus when entering the job market in their preferred city of choice for the upcoming S/S 2017 year; while focusing in the field of art direction, a carefully constructed presentation was conducted equipped with, but not limited to an in dept six month buying plan, social media campaign and complete competitor analysis. The mission was to reintroduce Hong Kong as a leading luxury fashion hub. This project was administered under the profession of Patricia Taylor’s FASM 430 Professional Portfolio Practices course at SCAD. Key Words: Business Initiative, Merchandising, Store Design, Campaign Design

Art Direction

Project Model Assortment Plans

Margiela Boutique Hong Kong

6 Month Buying Plan, Spring 2017

Focus Category: Ready To Wear (000's) Plan Sales, Spring 2017 1500.0 Plan Turnover, Spring 2017 3.01 Average Stock, Spring 2017 499.1 Plan Markdowns, Spring 2017 300.0 Markdowns, % Sales 20.00% Plan IMU % 55.00%

(000's) Net Sales % Fall Plan BOM Stock Stock / Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost

February 240.0 16.00% 456.0 1.9 513.0 39.0 13.00% 336.0 151.2

March 285.0 19.00% 513.0 1.8 510.0 42.0 14.00% 324.0 145.8

Maison Margiela Boutique: Hong Kong Assortment Plans Spring 2017

Focused Product Category: Ready to Wear

Planned Purchases, Retail: Womens: 60% Classification Coats and Jackets Knitwear Skirts Dresses Trousers

% 15% 10% 5% 20% 10% 60%

$1,854,000

$ Purchases $278,100 $185,400 $92,700 $370,800 $185,400 $1,112,400

Spring 2017 6 Month Buying Plan April May June 255.0 255.0 270.0 17.00% 17.00% 18.00% 510.0 535.5 540.0 2.0 2.1 2.0 535.5 540.0 429.0 51.0 57.0 69.0 17.00% 19.00% 23.00% 331.5 316.5 228.0 Page 1 149.2 142.4 102.6

Page 1

Mens: 40% Classification Coats and Jackets Knitwear Suiting Shirts Trousers

July 195.0 13.00% 429.0 2.2 510.0 42.0 14.00% 318.0 143.1

% Total 11% 8% 5% 11% 5% 40%

$ Purchases $203,940 $148,320 $92,700 $203,940 $92,700 $741,600

Spring 2017 1500.0 100.00% 499.1

300.0 100.00% 1854.0 834.3

111

Campaign Director/Stylist & Photographer: Brian Edwards Assist Stylist/MUA: Ivonne Rivas Collection Featured: Emily Seifert

Featured Brand: Banana Republic Architect: Alexis Roberts

Art Direction

Location: 38 Cherry St, Tai Kok Tsui, Hong Kong

13 13

Magazine Concept: “Damned magazine”

(3 of 4 series))

Editor-in-Chief of a conceptual visual narrative based on the deranged psychiatric state of a rising villain who’s trapped in a world riddled with the pressures of fitting into social conformities. Since derailing, DAMNED Magazine has encouraged artist alike to partake in the occurred hysteria and tell stories of their own, all while challenging the audience’s discernment and perception of contemporary art.

L O ST

Key Words: Art Direction, Fine Arts, Editorial, Beauty, Fashion MN

D

M N B R O O K L Y N

Artistic Direction

D

Contributers: Andrea Villanueva, Julian Judge & Samantha Franco

Issue 1

Issue 2

Issue 3

Contributions: Isabella Yidi, Jenna Hess, Dance Harris, Kristopher Dobbins, Faith Mallory, Morgan Maher, Mathew Slade, Lucy Hewitt, Talaya Jesse, Marty Kinjo, Rebecca Lancaster,Ashley Walsh, Jcquelen Rose, Issac Penn, Lars Lee, Samantha Foreman, Rachel Witchey, Tucker Mara & Eva Aline

15 15

Mock Tobe Report

A mock Tobe color report for the men’s 2017/’18 A/W season was conducted under the profession of Anthony Miller’s FASH 419 Current Trends and Forecasting course. Details of this color report reflect the rich and ornate culture, traditions and customs of my African ancestry.

Key Words: Trend Research, Forecasting

Color Forecasting

Slumber PANTONE 911 C

Entice PANTONE-PLUS-402-U

Secondary

Temptation PANTONE 504 M

Seduction PANTONE 13- 0940O

Charisma PANTONE 412 C

Whisper PANTONE SMART 11-0701X

17

Prints & Patterns

Under the profession of Aina Hussain’s FASH 105 Introduction to Textiles course, students quarter long developed an incalculable amount of prints and patterns based off their personal aesthetics and interests, to ultimately utilize these creations to construct a cohesive five-look lineup. This formal collection incorporates the beauty of natures wildlife with an emphasis on the reptilian anatomy and free flowing abstract lines.

Key Words: Trend Research, Textiles, Patterns, Prints

Concept Board

Textile Development

Model Lineup

19

Beauty Behind the Dom

A trend article and photo shoot were produced under the profession of Anthony Miller’s FASH 419 Current Trends and Forecasting course, where students were required to report on an emerging trend set to be the next big thing in fashion.

Having noticed the resurrection of the 90’s era, ranging from the slip dress to Birkenstock, there has been a central focus on the chocker necklace; with style influencer’s such as Rihanna and Kim Kardashion paving the way, a new light has been shed on the fashion forward accessory allowing for new creative styles to emerge and ultimately a more modernist approach behind what was once deemed a choice for the promiscuous.

Key Words: Trend Research, Forecasting

Trend Forecasting

Creative Direction: Brian Edwards Assist. Blair Salter & Charlotte Von Meister Photographer: Kristopher Dobbins

21 21

The Misfits

A fashion editorial featured in DAMNED Magazine’s “Brooklyn Issue,” was a collaborative venture with Andrea Villanueva, Isabella Yidi,and Jenna Hess at SCAD under the profession of Patricia Taylor’s FASM 215 Fashion Aesthetics and Style course. The assignment called for teams to produce their preferred magazine around a specific city around the world, with us receiving Brooklyn, NY. With this shoot, looks were created around the essence of vintage Brooklyn nostalgia with the contrasting somber vibes of Savannah, GA..

Stylist

Creative Direction: Andrea Villanueva Photographer: Anna Kik

23

Initiation

A fashion editorial in reference to the convoluted lyrics off The Weekend’s third EP, detailing the story of a girl, who’s fate is set to seek out admission in this otherworldly coven. In part, the initiation process is all too familiar to her as she proves herself worthy until things take a turn for the worse, with her ultimately reaching her destined demise. Looks shown were inspired by old school monsters and straight jackets with a play on the new aged “Mean Girls.”

Creative Director & Photographer: Brian Edwards Rings, Pendants & Earrings: Lars Lee Designer Featured: Courtney Carson Featured Brand: Banana Republic

Stylist

25

The Bathhouse lookbook

Under the creative direction of Brittany Taliaferro, a fashion editorial was curated for her upcoming Japanese Bathhouse inspired lookbook. Having said, this dragon themed editorial sparked a desire in creating looks that were highly reflective of modern day mystical goddesses. Each look was made possible by combining both streetwear, with contemporary avantgarde pieces in pursuit of forming pleasurable, yet seductive reptilian-like silhouettes.

Stylist

Designer: Year Zhu Photographer: Owen Devalk

27

The Damned and the Beautiful

An editorial campaign designed to be featured in DAMNED Magazine’s “Night Call” Issue, where two personalities must coexist in a land where the fine line between right and wrong thins away, forcing both to seek guidance in each other in hope to discover the right path to divine power. Both looks were inspired by a combination of African warrior persona’s while combining the aesthetic advancements within the urban fashion scene.

Stylist

Campaign Director & Photographer: Brian Edwards Campaign Designer: Julian Judge

29

The art of Deception

An editorial featured in DAMNED Magazine’s “Lost Issue” telling the tale of a plagued soul longing for a sense of belonging, taking her torturous rage out on those who cross her path, but not everything you see tells the true tale.

Photographer & Stylist: Brian Edwards Artistic Direction: Anna Ko Fibers Featured: Issac Penn

Creative Direction

31

Entity

A fashion editorial featured in Arkham Magazine’s “Confession“ Issue telling the emotional story of a woman dealing with an overly aggressive and competent inner demon fighting for a life of her own, all while ultimately deciding that there can only be one left standing.

Photographer & Styling: Brian Edwards Art Director & Styling : Yasamin Rahmanparast

Creative Direction

33

The Sisterhood

A fashion editorial featured in DAMNED Magazine’s “Night Call” Issue, exposing the harsh realities of a virtuous woman who’s being haunted by an enchanted reoccurring figure abstracted from the horrors of sleep paralysis.

Creative Direction

Stylist: Brian Edwards Photographer: Mathew Slade

35

Trial 4: House of Balloons

A fashion editorial featured in DAMNED Magazine’s “Night Call Issue” inspired by the psychological horror film, Silence of the Lambs. This editorial expresses the story of a woman trapped in a sanatorium, seeking a way out from some familiar faces.

Creative Direction

Photographer & Stylist: Brian Edwards Assistant Styling Samantha Franco Graphic Artist: Julian Judge

37