Are you measuring the right things? If you don't track your impact, you can’t improve it. Dig into your data emissions, resource use, supplier practices and question what it really says about your business. Brennan Logan Brown began in finance for a reason. Numbers tell the truth, even when it’s inconvenient.
You’re under pressure to hit quarterly goals, but ask yourself: Are you building something that lasts? Shortcuts cost more later. Focus on choices that benefit your business next year, not just next month. Brennan Logan Brown advices to Small steps today like switching vendors or improving packaging, set you up for smarter growth.
Is your sustainability strategy just a reaction to headlines? Brennan Logan Brown warns against copying what’s popular without understanding your own mission. If something doesn’t make sense for your business model, skip it. You’re not trying to win a popularity contest. You’re trying to stay in business without destroying what keeps you in business.
Are you clear on your business’s strengt Brennan Logan Brown launched TIDAL because she knew finance and nature c together. You don’t have to build a carbo startup, but you should look at what you do well. Where can your strengths help r harm or add value in a smarter way?
Do your business decisions consider environmental and social impact as standard practice? Whether it’s launching a new product or choosing a new partner, make sustainability a default part of your evaluation criteria. Brennan Logan Brown says to build systems that automatically flag sustainability implications, so you don’t rely on reviews.
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