Listing Proposal

4 5 5 M A S S

joe stettinius

Phillip thomas

will stern

kerri mulligan salih

Darian leblanc

Laurie mcmahon

20 years experience

chief executive officer

managing director 22 years experience

vice president 5 years experience

vice president 7 years experience

senior vice president 15 years experience

managing director 18 years experience

Strategy

Team Leader

Primary Contact

Primary Contact

GSA Team Leader

GSA Team Leader

Client Relationship

Strategy

Day to Day Marketing

Day to Day Marketing

GSA Strategy

GSA Strategy

Resource Allocation

Tours

Tours

Tours

GSA Tours

GSA Tours

Broker Awareness/ Networking

Transaction Analysis

Proposal Generation

Proposal Generation

GSA Transaction Analysis

GSA Transaction Analysis

Lease Negotiation

Lease Negotiation

Lease Negotiation

GSA Lease Negotiation

GSA Lease Negotiation

Broker Awareness/ Networking

Broker Awareness/ Networking

Broker Awareness/ Networking

Broker Awareness/ Networking

Broker Awareness/ Networking

Financial Analysis

Financial Analysis

CAPACITY

priority

455 MASS TEAM: joe

NO conflicts

Phillip Will Kerri darian laurie

energy

research & Marketing

leasing team

Cassidy & pinkard colliers Team

Reintroducing 455 Mass

• Educational Marketing • Value of New vs. Old • Proactive Brokerage • Realistic Pricing • Renewed Energy

• Use the transition of leasing companies to move the brokerage relationship away from incentives – and towards positive building attributes – Value, Value, Value

• Educated consumer is the best customer

- Roadshow breakfasts to smaller broker shops first (Ezra, Grubb, West Lane, Meyer, Cresa, Newmark); then hit the larger firms

- E-flyer campaign emphasizing the building attributes – not just incentives: rebrand with a more powerful message

- Small targeted building tour and wine tasting program – learn about wine and the Building

- Direct mail marketing campaign, similar to e-flyer campaign

- Campaign with a consistent MESSAGE

- Costar Showcase: budget-friendly value

- Closely monitor the marketing budget

• Prepackaged Deal: Shop a specific floor with specific deal terms

Sell THE great value for this new building.

educational marketing

Educational Marketing

• Begin tours on 3rd, 4th or 5th floors

• Ensure prompt follow-up after every tour: "thank you" letter to tenant from ASB

• Emphasize stable, institutional and local ownership

• Welcome sign for each tour

• Gift to tenant (not broker) following each tour

• Spruce up tour floor

• Build relationship with Reno & Cavanaugh PLLC for access

building tours

Building tours

• Weekly call with report – meeting every other week at ASB’s office. Discuss:

- Macro strategy

- Marketing

- Prospect, suspect, and tour tracking

• Track and review all tenants in the market on leasing report

- Commitment to reach entire "Tenants in the Market" list

• Track competitive set closely

• Quarterly meetings to reviewing

- Competitive set

- Absorption by size, type, and building class

- See every deal

- Market trends

- Deal size matrix

reporting

reporting

• Where

• Tier the asking rents:

is the market? (see map)

Floors

Asking Rents

Taking Rents

2nd, 3rd, 4th, 5th

$45.00 - $47.00

$43.00 - $45.00

6th, 7th, 8th, 9th

$49.00 - $52.00

$47.00 - $50.00

10th, 11th, 12th

TBD

TBD

• 5- to 7-year terms as appropriate

• Market concessions:

- TI: $60.00 - $75.00

- Abatement: 6 - 8 months

• Keep TI low through turnkey option – own the union issue

• Develop unit pricing for building standard workletter – be willing to turnkey up to a full floor

3rd floor: rifle approach the blue light special: $43 | 2.5% | $2.00 | $65 | 6 months free

private sector rents

Private sector RENTS

GSA

GSA

• What deal wins in the AAP system?

• Put floors 3, 5, and 6 in the AAP priced to win

• Need to be below $40.00 to be competitive for GSA in AAP

- Warm lit shell: $15.00 - $17.00

- Plus: $20.00 in TI

• Cassidy & Pinkard Colliers Government Services Group: most active GSA team in the city

Recent Deals:

- Department of Justice:

Liberty Square, 461,886 RSF

- Department of Justice:

Two Constitution Square, 575,000 RSF

- Bureau of Prisons:

500 1st Street, NW, 113,000 RSF

- Department of Defense: Zachary Taylor Building, 524,000 RSF

• Our Government Services Team works closely with Private Sector Team to coordinate efforts

success story

1101 K Street, NW: Repositioning, reintroduction

New Listing–Announcement Marketing Broker Outreach Broker Functions Tenant Tours Proposals Letters of Intent Lease Negotiations Signed Leases

IN A CITY FAMOUS FOR ITS COLUMNS AND PILLARS, WE PROUDLY ANNOUNCE OUR INGENIOUS LACK OF THEM.

70,000 sf leased over last 6 months

MAKING K SPECIAL.

11 0 1 K S t r e e t . c o m l 2 0 2 . 4 6 3 . 21 0 0

OFFICE 162

OFFICE 161

OFFICE 160

OFFICE 158

OFFICE 157

FILE 159

OFFICE 156

OFFICE 150 SQ FT

OFFICE 150 SQ FT

TENANT C: 6,575 sq ft

TENANT C

OFFICE 150 SQ FT

OFFICE 155 SQ FT

OFFICE 170 SQ FT

OFFICE 160 SQ FT

OFFICE 160 SQ FT

OFFICE 160 SQ FT

OFFICE 235 SQ FT

FOYER 108

COMPUTER LAB 166 STORAGE 165

CHANGING ROOMS MALE 111

UP

STORAGE 146

W OMEN

EL EV L OBBY

EL EV #1

EL EV #4

EL EC WKSTN GROUP G 118G

OFFICE 154

COMPUTER LAB 152

OFFICE 120 SQ FT

OFFICE 130 SQ FT

OFFICE 120 SQ FT

LAN ROOM OFFICE 120 SQ FT

STORAGE 149

FOYER 144

STORAGE 148

EL EV #6

STORAGE 142A

OFFICE 130 SQ FT

OFFICE 120 SQ FT

STORAGE 150

STORAGE 145

UP

OFFICE 143

OFFICE 120 SQ FT

STORAGE 151

STORAGE 147

STAIR #2

EL EV #5

PANTRY / COPY 126

OFFICE 125

7,377 SF Available 10/1/09

JAN.

EL EV #3 STAIR #1 EL EV #2

CHANGING ROOMS FEMALE 112

MER

LAN 114

OFFICE 105 SQ FT

EL EC ELEC.

STORAGE 141

WORKSTATION 124

OFFICE 122A

OFFICE 122B

OFFICE 122C

OFFICE 135 SQ FT

PRIVATE DINING ROOM 138

KITCHEN 139

OFFICE 105 SQ FT

OFFICE 105 SQ FT

ATRIUM STOR

OFFICE 122D

OFFICE 135 SQ FT

30,618 SF Available 10/1/09

OFFICE 135 SQ FT

STORAGE 142C

ATRIUM DISPLAY / FILE 117

OFFICE 120 SQ FT

OFFICE 120 SQ FT

OFFICE 125 SQ FT

MER

STORAGE 142B

STORAGE 116

OFFICE 123

LAN ROOM

REF

OFFICE 107

MEN

FITNESS CENTER 110

Fitness Center

PANTRY 113

OFFICE 160 SQ FT

OFFICE 130 SQ FT

REF

KITCHEN 106

TOILETS 105

TOILETS 104

DAYCARE 103

EXERCISE ROOM 109

STOR

OFFICE 135 SQ FT

MECH ROOM 140

OFFICE 135 SQ FT

LAN ROOM

OFFICE 105 SQ FT

OFFICE 120 SQ FT

REF

WKSTN GROUP F 118F

9,241 SF Available

OFFICE 135 SQ FT

OFFICE 160 SQ FT

OFFICE 195 SQ FT

OFFICE 195 SQ FT

OFFICE 150 SQ FT

OFFICE 150 SQ FT

OFFICE 120 SQ FT

OFFICE 160 SQ FT

COOLER 132 COPY 120A

WKSTN GROUP B 118B WKSTN GROUP E 118E

CONF ROOM 115A

DINING ROOM 136

CONF ROOM 115B

OFFICE 119

MAIL 120B

BAR 135

WC FEMALE 134

WKSTN GROUP C 118C

WC MALE 133

OFFICE 135 SQ FT

8,305 SF Available

OFFICE 120 SQ FT

OFFICE 115 SQ FT

OFFICE 135 SQ FT

FOYER 127

WAITING AREA 121

WKSTN GROUP D 118D

STOR 137

CLOAKROOM 128

SHOWROOM 118

LIBRARY B 118H

WKSTN GROUP A 118A

OFFICE 210 SQ FT

OFFICE 235 SQ FT

DINING 131

MER

COCKTAIL LOUNGE 130

OFFICE 220 SQ FT

FOYER 129

N

LIBRARY A 118J

PATIO

OFFICE 235 SQ FT

OFFICE 270 SQ FT

OFFICE 290 SQ FT

OFFICE 300 SQ FT

OFFICE 270 SQ FT

OFFICE 290 SQ FT

OFFICE 220 SQ FT

OFFICE 235 SQ FT

OFFICE 365 SQ FT

OFFICE 365 SQ FT

PATIO MER

0

2

4

8

16

TENANT A

TENANT A: 18,100 sq ft

1st floor

www.brookfieldproperties.com

8th floor

For more information contact: richard Tonner | Laurie Mc Mahon www.ingclarion.com 202.463.2100

Special DealS Remaining on K

1 1 0 1 K S t r e e t . c om

Suites available from 3,000 to 75,000 sf.

* Click here to View Available Floorplans 10 t

9 th 8 th 3 ,6 l E A5 2 S F SED

1 7 ,1

27

5 th

7 th

SF

17 ,5 96

F lo

oo

oo

or

oR

r:

r:

lE

lE

: l E

6 th

2 8 ,8

R: 28 ,8

AS

AS

AS

: 2 5 ,2

SED

oR:

4 th Fl oo

Fl

Fl

F lo

lEA

Flo

h

ED

ED

ED

03

SF

F lo

av

oR:

14 S F av a

14 S F av a

SF lE AS ED

ail

ab

1 1 ,6 il a b

il a b

le

87

SF

le

le

3 RD 11 ,21 8 Flo oR : SF av ai la bl e

2 nD Flo or : lEA SED

rEtAi l : lEASE D cncR 1&2: 23,98 9 SF avai labl e For more leasing information | 202.463.2100 Phillip thomas richard tonner Kerri Mulligan Salih

IR EA VE NU E

M PS H

3

7

5 8

3 8 10

FF H H LL P

1 1 2 2 3 3 4 4 5 5 6 6

1 1 1 2 2 2 3 3 3 4 4 4 5 5 5 6 6 6 7 7 7 8 8 8 9 90 19 10 0 1 1 1 12 1 1 12 2 1 3 13 3 1

1 1 1 2 2 2 3 3 3 4 4 4 5 5 5 6 6 6 7 7 7 8 8 8 9 90 19 10 0 1 1 11 1 1

1 1 1 2 2 2 3 3 3 4 4 4

F F

F H H L H PLL P

1 1 1 2 2 2 3 3 3 4 4 4 5 5 5 6 6 6

• Easy access in and out of the city, as well as to Reagan National and Baltimore-Washington International Airports

2

25 7 18

11

20

4

20TH ST

1 1 2 2 3 3 4

• Steps to Foggy Bottom and Dupont Circle Metro Stations

M ST

19

5

• One block to the The Ritz Carlton, home to famed chef Eric Ripert’s newest gourmet restaurant and The Sports Club/LA

Brochure: Sun & Moon Marketing Communications, NYC.

6

4

• Close to Rock Creek Park

CIRCLE

13

M

FARRAGUT WEST

M

HOTELS

1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1 10 0 1 11 1 1 12 2 1 13 3

H ST

1 1 Embassy 1 Suites 1 FF 2 2 2 Fairmont H 2 H 3 3 3 Marriott 3 LL 4Hyatt4 Park4 4 PP 5Ritz-Carlton The5

1 1 2 2 3 3 4 4 5 5

6 6 6 6 Grand Westin 7 7 M Street Hotel 8 8 St. Gregory 9Melrose The9 1 10 0 Washington Suites 11 1Western Best1 Hotel 1

1 1 2 2 3 3 4 4 5 5 6 6 7 8 8 9 9 1 10 0 1 11 1 1 12 2 1 13 3 1 14 4 1 15 5 1 16 6 1 17 7 1 18 8 1 19 9 20 20 21 21 22 22 23 23 24 24 25 25 26 26

16TH ST

5

21TH ST

1 1 1 1 2 2 222 3 3 3 3 4 4 5 5 9 5 5 6 6 6 6 7 7 7 7 8 8 8 8 9 9 9 9 10 0 10 0 1 1 11 1 11 1 1 1 12 2 1 13 3 1

• Adjacent to the luxurious Westin Grand with its meeting and conference facilities and dining options SCOTT

17TH ST

9

• Surrounded by upscale dining, shopping, hotels, entertainment, recreation and new residential development

18TH ST

P

2 24 5 1

A Hot New Neighborhood • Ideally located in the vibrant, burgeoning West End

Amidst the Flourishing West End

OFFICE 175 SQ FT

OFFICE 130 SQ FT

2

L

6 44

Owner Occupied by World Wildlife Fund

OFFICE 225 SQ FT

M ST

17 9

1 L ST 1 2 2 4 3 23 3 4 4 5 5 6 WASHINGTON 7 7 K ST CIRCLE 8 8 9 PEN 9 NSY 10 0 1 LVA H1111 NIA 12 2 1 AVEN FOGGY 13 3 1 BOTTOM UE I ST 14 4 1 GWU 15 5 1 16 6 1 17 7 1 18 8 1 RESTAURANTS SHOPS & SERVICES 19 9 1 20 Smith & Wollensky 1 Cineplex 1 1 1 20 1 Asia Nora 1 FOdeon 1 21 Montsouris 2 CVS 1 2 21 2 Panevino Ristorante 2 H 2 2 2 22 Marcel’s 3 Olsson’s 2 3 3 LBooks3 and3Records 22 3 Grillfish 3 23 Circle Bistro 4 Palace 3 4 Florist P 4 4 23 4 Meiwah Restaurant 4 4 5 5 24 West End 5 The Wine Specialist 4 24 5 David Greggory Lounge 5 and Restaurant 5 25 Illy Cafe 6 6 25 6 West End Market 5 6 6 6 Shula’s Steakhouse 26 Blue Duck Tavern 26 7 Columbia Cleaners7 6 7 7 Ben & Jerry’s 7 7 8 Le Printemps 8 8 8 8 BANKS 8 9 Green Works 9 Cosi 9 9 90 The Palm Restaurant 1 1 1 1 19 10 F Bank 1 United 10 10 Trader Joe’s 0 1 2 2 11 Walgreen’s 10 1 Sam and Harry’s H 2 Bank 2 Wachovia 11 2 1 1 1 Starbucks 12 3 3 3 1 3 1 L Bank 3 PNC 12 12 12 2 4 1 3 Al Tiramisu 4 Bank P of 4America 13 4 LIFESTYLE 4 1 3 3 Au Bon Pain 14 5 5 3 5 1 14 5 1 1 1 Splash 1 FF 1 1 1 Salon 1 1 1 14 4 6 6 1 6 PUBLIC SERVICES 5 Front Page Club/LA 15 6 2 2 Sports 2 H 2 2 H 2 2 2 2 2 15 5 1 6 Firefly 1 7 1 71 F Fire1Station 3 Washington Sports16 Club 1 7 3 3 3 LL 3 3 3 3 3 3 16 6 1 2 2 8 7 Bread and Chocolate 17 2 8 2 82 H Hospital 4 Bally’s 4 4 PP 4 4 4 4 4 4 4 17 7 1 3 3 9 8 Ricchi 5 Lillian 3 9 3 93 L Library 5 5 5 Laurence Day18Spa 5 5 5 5 18 8 1 4 Station 9 Galileo 6 Hummingbird 9 Spa 4 104 104 P Police 4 10 6 6 Skin 1 Care 6 6 6 6 6 19 9 Vidalia 5 5 11 1 20 20 5 115 11 7 7 7 7 7 7 20 6 6 12 20 21 21 8 6 126 8 8 8 8 8 21 21 22 22 7 13 9 7 137 9 9 9 9 9 22 22 23 23 8 8 14 10 0 8 1 0 1 1 0 1 0 23 10 23 24 24 9 9 15 11 1 11 1 9 1 11 1 1 24 1 24 25 25 10 16 12 2 10 10 1 1 25 12 2 26 26 11 17 13 3 11 11 1 26 13 3 26 1 12 18 14 4 1 12 13 19 15 5 1 13 14 20 16 6 1 15 21 17 7 1 16 22 18 8 1 17 23 19 9 1 18 24 20 20 19 25 21 21 20 26 22 22 21 23 23 22 24 24 23 25 25 24 26 26 25 26

10

OFFICE 155

COMPUTER LAB 167

11 3 F 1 12 11

1

E

19TH ST

10

On-Site Property Management

TENANT B

OFFICE 163

4

23TH ST

2

11 3 6 26 6

SS. AV

HA

8 16

TO GEORGETOWN

Metro Shuttle Service to Dupont Circle and Foggy Bottom

TENANT B: 5,942 sq ft

OFFICE 164

2

NE W

1

Landscaped Patio

DAYCARE 101

1 7 3 4

N ST

Fitness Center DAYCARE 102

M DUPONT CIRCLE

14 15

®

LEASED

DUPONT CIRCLE M A

21

O ST

PARRAGUT SQUARE

LAFAYETTE SQUARE

Class A. Letter Perfect.

Blane T. (Zeke) Dodson | 202.463.1107 Zeke.Dodson@cassidypinkard.com

Kerri Mulligan Salih | 202.463.1353 Kerri.Mulligan@cassidypinkard.com

Jonathan S. Wellborn | 202.266.1145 Jonathan.Wellborn@cassidypinkard.com

All information is from sources deemed reliable and is submitted subject to errors, omissions, change of price, rental, prior sale and withdrawal without notice.

A Redeveloped Building Under New Ownership in a Prime West End Location

customized marketing

Tenant Services Coordinator in Lobby

12

P ST

ROCK CREEK PARK

UE

LeeD-eB Registered (Targeting Platinum)

An elegant 326,000 square foot Class-A office building, 77 K Street is a distinctive new Washington address standing 11 stories tall. The building offers an optimum working environment, a dynamic community rich with amenities, and a prominent location in the NoMa neighborhood — a great place to connect to the best of the Capital City.

EN AV

Signature Building designed by Don Hisaka associates

UT TIC EC

1250 24th Street, nW | Washington, DC

77 K Street

NN CO

WorLd WiLdLife fund

Save Green BY Being Green

• Ready to transition immediately

• New and continued energy

• Understanding of how much attention this building needs and how much it deserves

• Legacy knowledge

• Cohesive team; accessible firm

we are committed to asb: securing tenants for 455 mass is our top priority.

commitment

Cassidy & pinkard colliers: committed to asb

What Our Clients Say About Us “ They have deep roots in this community, that contributes to their extraordinary success.”

Chris Donatelli, Donatelli Development

“ They’re unusual in that they provide consistently uniform, high-quality services across the board.”

Bob Murphy, MRP Realty

“ High-quality people, great market knowledge, and solid execution...they have it all.”

Oliver Carr, III, Carr Properties

“ Very deliberately and strategically, they’ve brought together the most highly regarded people in the industry.”

Rebecca Owen, Clark Enterprises

“ When they’re representing us, we’re very glad they’re sitting on our side of the table.”

Mitchell Schear, Vornado Realty Trust

“ T hey care.”

Ben O'Neil, Liberty Property Trust

Contacts

Joseph Stettinius, Jr. Chief Executive Officer, Principal Tel: 202.463.1367 Email: joe.stettinius@cassidypinkard.com Phillip S. Thomas, Jr. Managing Director, Principal Tel: 202.463.1119 Email: phillip.thomas@cassidypinkard.com Laurie A. McMahon Managing Director, Principal Tel: 202.266.1185 Email: laurie.mcmahon@cassidypinkard.com Darian LeBlanc Senior Vice President Tel: 202.463.1132 Email: darian.leblanc@cassidypinkard.com

Downtown Washington, DC 2101 L Street, NW Suite 700 Washington, DC 20037 202.463.2100 Vienna, VA 1921 Gallows Road Suite 700 Vienna, VA 22182 703.770.3400 Bethesda, MD 6903 Rockledge Drive Suite 900 Bethesda, MD 20817 301.424.2100

www.cassidypinkard.com Kerri Mulligan Salih Vice President Tel: 202.463.1353 Email: kerri.mulligan@cassidypinkard.com William W. Stern Vice President Tel: 202.266.1316 Email: will.stern@cassidypinkard.com

4 5 5 M A S S