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ARAB STUDENT MAGAZINE

IN THE UNITED STATES

‫مجلة الطالب العربي‬ ‫في امريكا‬

Arabesque Media | 703-745-5395

SPRING

MEDIA KIT 2017 www.DirasaFiAmerica.com 1


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Arabesque Media | 703-745-5395


BE PROACTIVE & MEET GROWTH The

Middle East contributed 103,307 higher education students to the US colleges and universities in 2015. This number is expected to grow by 10% every year. Students from the Middle East studying in US colleges and universities rank 3rd in numbers among the all international students since the 1970s. We believe this growth has not been matched with a strong outreach campaign by American colleges and universities. We strive to fill this gap of communication between American colleges and universities and Middle Eastern/Arabic speaking students via our Arab Student magazine which will be published in the Arabic language.

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“Arab students rank in numbers among all international students in the US�

rd

Our goal is to provide the means and tools for American college and universities to reach out to potential students. In addition to helping students find suitable college. We will accomplish this through our publication Arab Student magazine which will be in print and an Online resource guide. This Media Kit will give you a tour of how the Arab Student magazine and Arabesque Media, marketing agency, can provide various services that can help American Colleges and Universities maximize their investment to capture this important and growing segment of the overall international students population.

Arabesque Media | 703-745-5395

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STATS & DEMOGRAPHICS CONCENTRATION

Number of Arab Students in the US in 2015 Saudi Arabia 59,945 Kuwait 9,034

GROWTH

2014 2015

Egypt 2,974 United Arab Emirates 2,878 Jordan 2,215 Oman 2,200 Iraq 1,727 Libya 1,578 Lebanon 1,416 Morocco 1,373

10% = 10,300+ Expected Growth Per Year Source

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Qatar 1,252 Syria 792 Tunisia 592 Yemen 516 Bahrain 474

92,618 +10.6% 103,307 +11.5%

Palestinian Territories 458 Algeria 175 Arabesque Media | 703-745-5395


ACADEMIC LEVEL

SAUDI STUDENTS FIELDS OF STUDY Intensive English 23.4%

Non-degree 37%

Humanities 0.6% Health Professions 1.8%

Math/ Computer Science 1.1%

Fine/ Applied Arts 1.8%

Physical/ Life Sciences 3% Social Sciences 2.9%

Engineering 44.9%

Graduate 56%

Other 6.2% Undeclared 0.8%

OPT 7%

Business/ Management 12.8%

Education 0.6%

ESL

KUWAITI STUDENTS FIELDS OF STUDY Intensive English 22.5% Humanities 1.3%

Math/ Computer Science 8.1% Physical/ Life Sciences 4.4%

Health Professions 6.1%

Social Sciences 2.9%

Fine/ Applied Arts 1.9%

Other 7% Undeclared 2%

Saudi Arabia 78.41%

Business/ Management 16.5% Engineering 23.9% Education 3.2% Arabesque Media | 703-745-5395

Kuwait 10.09% Libya 1.92%9 Iraq 1.73% United Arab Emirates 1.66% Oman 1.53% Qatar 1.24% Jordan Yemen Iran Syria Morocco Egypt Palestinian Territories Lebanon Tunisia Algeria Bahrain

3.4%

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Arabesque Media | 703-745-5395


WHO WE ARE

Media and its subsidiaries have been in business since 1994. Arabesque We have published numerous publication in print and online. Since 2010 we have been a leading online marketing agency helping many businesses connect with the Arab-American and Muslim-American Communities in the United States. We also have expanded our services to American companies and institutions who want to market their services to the Middle East. We can help your institution in advertising, marketing and online solutions to reach a wide audience of the Arab and Muslim Communities locally and around the world. Visit our website to learn more about our company.

www.ArabesqueMediaUSA.com

PRINT PUBLICATIONS

PRINT DIRECTOIRES

ONLINE PROJECTS

www.ArabAmericanVoice.net

www.USQatarNetowrk.com

www.LittleArabia.org Arabesque Media | 703-745-5395

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WEBSITE IDE

RI

‫الشرق األوسط‬ Middle East

C

AN

GU

AME

FULL AD

‫اهد والجام‬ ‫عات‬ ‫ع‬

‫دليل‬ ‫الم‬

‫ريكية‬ ‫األم‬

PRINTED MAGAZINE ESL

EG

E

ADS LAYOUT

& COLL

TOP AD

1/2 AD

AD 1/8 AD

AD

UNIVERSITY OF

1/4 AD

AD

Website: www Email: info@

facebook.com/ @

WWW @ Layouts are for illustration purposes and may not reflect final layout

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Arabesque Media | 703-745-5395


RATE CARD PRINT

ADS SPECS ONLINE

Ad Type

Dimensions

Online ad

Price/issue

Back cover

8.5”x11”

Top Front box*

$

5,000 -10%

Inside front cover

8.5”x11”

Front box*

$

3,500 -10%

Inside front section 8.5”x11”

Front box*

$

2,500 -10%

Inside back cover

8.5”x11”

Front box*

$

2,500 -10%

Full page

8.5”x11”

Top Inside box

$

1/2 page

8”x5”

Inside box

$

850 -10%

1/4 page

4”x5”

Inside box

$

450 -10%

1/8 page

4”x2.5”

Inside box

$

250 -10%

Multiple issue discount

1,500 -10%

Translation & Ad design (optional) $75 , $125, $250, $350 (1/8, 1/4, 1/2, F) includes 2 revisions All ads are in full color *Advertiser can choose different page of choice as availability permits. Preference to the higher ad value. Full pages bleed is minimum of 0.125”

Arabesque Media | 703-745-5395

DISTRIBUTION

10,000* Copies distributed to In the Middle East

• Educational institutions • US Embassies • Local agents

SYRIA

TUNISSIA 11.1 mil

LEBANON 4.2 mil WEST BANK 4.6 mil

MOROCCO 33.7 mil

ALGERIA 40 mil

In the US

JORDAN 6.8

LIBYA 6.3 mil

EGYPT 88.5 mil

IRAQ 36.5 mil KUWAIT 4.2 mil BAHRAIN 1.8 mil

SAUDI ARABIA 31.5 mil

UAE 8.9 mil OMAN 4.2 mil

SUDAN 38.5 mil

YEMEN 26.7 mil

• 350 Colleges & Universities • 20 Arab Embassies in DC • 4 Cultural Missions in DC *Spring and Fall semesters

QATAR 2.1 mil

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MARKETING SERVICES We can help you maximize the Arab Students enrollment Consulting

Translation

If you are looking to increase your Arabic speaking international student enrollment we can give you insight into the best practices to attract this growing segment of students in the US.

We can provide your institution English-Arabic translation services for all your materials such as collaterals, web content, forms, reports, etc.

Collaterals design

Web design

Our design team is capable of creating attractive designs in both English and Arabic to help your institution communicate with your Arabic speaking students.

We can either incorporate Arabic to your existing website or create a stand alone website in Arabic for your institution.

Recruiting

Online advertising

We can provide your institution with screening and recruiting services during our Middle East trips or online.

Our online technical team can provide your institution with Arabic online advertising strategy that fits your needs. This includes Google Ads, Youtube and online searches targeting Arab students.

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Arabesque Media | 703-745-5395


THE SAVINGS Marketing to international students can get very expensive due to the cost of travel, accommodations, translating, design, cultural understanding among other factors.

Travel & Accommodation Recruitment & Learning curve

The Arab Sutdents Magazine, US & Middle East published by Arabesque Media provides a simple one stop solution to all the expensive cost of promoting to Arab students. We will do all the work on your behalf. We will design, print and distribute our magazine to Arab students in their home countries in the US & Middle East. We will also reach them well before they start searching for US English Programs, Colleges and Universities. We will do so in directly and online using many of our resources. Let us help your institution save lots of money and resources by joining our Guide and leave the rest to us.

Arabesque Media | 703-745-5395

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1624 Spring Hill Dr. Vienna, VA 22182 Tel. 703-745-5395 info@arabesquemediausa.com 12 www.arabesquemediausa.com

Arabesque Media | 703-745-5395


Media kit 2017 arab student magazine