Arabesque Media profolio

Creativity Creativi y

PROFOLIO

Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.

– Charles Mingus

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MOSAIC MEDIA NETWORK Network of ethnic media CREATIVE DIRECTOR Brand identity, collateral, web design and strategic planning

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AWN L AW,

POINT

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AWN LAW POINT PLLC Law Firm Virginia based CREATIVE DIRECTOR Brand identity, collateral, web design and strategic planning

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MULTICULTURAL YELLOW PAGES Business and communtiy directory based in Arizona CREATIVE DIRECTOR Brand identity, collateral, web design and strategic planning

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FESTIVAL & EXPO

MULTICULTURAL FESTIVAL & EXPO Cultural festival and business expo, Phoenix, Arizona CREATIVE DIRECTOR Brand identity, collateral and marketing strategy

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ARAB AMERICAN STAR Music talent tour CREATIVE DIRECTOR Brand identity, collateral, web design and strategic planning

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DESIGN EXPRESS Printing production company ART DIRECTOR Brand identity, and collateral

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ARABESQUE MEDIA Advertising, marketing and PR consulting CREATIVE DIRECTOR Brand identity, collateral, web design and strategic planning

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HELLO DC International tourist guide in the Washington DC area CREATIVE DIRECTOR Brand identity, collateral, web design and strategic planning

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HALA AMERICA TV Online TV network CREATIVE DIRECTOR Brand identity, collateral, web design and strategic planning

COLLATERAL

COLLATERAL F I WA TH LKS TH

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Business This is a Plan bus confidentia iness plan. It is n l use onl ot an of fering fo y and m r sale of ay not b any sec e reprod uriti uced, so of Peace ld, or red es of the com ful Comm pany. It is f istribute d witho unicatio or your ut the pr ns.

FOR INF ior appro ORMATIO val NAL PU RPOSES ONLY Prepared

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This is a business plan. It is not an offering for sale of any securities of the company. It is for your confidential use only and may not be reproduced, sold, or redistributed without the prior approval of Peaceful Communications.

FOR INFORMATIONAL PURPOSES ONLY

October 17, 2008 Prepared for Peaceful Communications, Copyright Peaceful Communication 2008

W

hen Iman first discussed with me the idea of this new documentary she was working on, the first thing I thought about was the kind of danger she would be putting herself in.

Exposing herself to the American people as a representative of the typical Muslim-American woman would be like a matador dressed entirely in red standing in front of an angry bull! We as Muslims know that there is a great deal of misunderstanding about our religion, whether it be about our treatment of woman, our justification of jihad and the false belief that it permits acts of terrorism, or even the way we raise our children. Iman is not only my cousin, she has been my best friend since we were about 4 years old. Although I worry about her during her travels around the country, a country where you will find different ranges of fear and hatred for Islam, I couldn’t think of anyone better to commit to this journey across the land.

Iman is not an expert in Islam, not many Muslims are. Sending a scholar in her place would defeat the purpose of portraying the identity of a “typical” Muslim-American. Iman is like many Muslim-Americans, in that she lives her life incorporating Islam into every aspect of it.

She is a mother who does homework with her children, bakes cookies, works on creative art projects with her kids, while juggling karate and ballet class for her son and daughters. She is a wife who supports her husband through whatever venture he tackles, fills her husbands shoes at home until he gets back from his numerous business trips, and attempts to cook dinner the days when they do finally sit together at the dinner table. She is my best friend who, no matter what she is doing at the moment, will put it down and be there for me.

Since September 11, Americans have grown increasingly fearful of Muslims. Some people openly express their hatred to Muslims, while others find more silent, anonymous ways to communicate their true feelings of Muslims. When I read the commentary on an article that discusses Islam, I tremble at the idea of meeting some of these people, who make such comments as: “Death to all Muslims”, “We should put them all in concentration camps”, or “Look at that headscarf her husband forced her to wear!” This is why most Muslims have become so silent and fear socializing with non-Muslims. Some Muslims even fear to go out alone at night. I have heard the saying from many Muslims that our religion was hijacked by terrorists who associate themselves with Islam. I completely agree with this statement. The wreckage these terrorists continually leave behind for us Muslims to clean up is so widespread that I fear we will never succeed at eradicating the damage that has been done.

Iman has always been the type of person who, when introducing herself to a non-Muslim, will try to soothe the fears of that person by cracking a funny joke, or even making fun of herself.

She was never skeptical about openly practicing her religion. In high school, she was the only Muslim to wear the headscarf, and although kids made fun of her, she still held her head up high and proved to everyone that she was a normal teenager who could succeed at anything she put her mind to. Even when our families questioned her decision to wear the headscarf at such a young age, she stuck to her decision and proved that she was brave enough to withstand the criticism. I am fully confident that along her journeys across this land, she will adjust, and she will succeed at whatever obstacle she comes across.

This is the Iman I want America to know, for when they meet Iman, their perception when they see a Muslim American in the street will have changed. And hopefully, the next time they hear about a terrorist act and its so-called association with Islam, that American can say, “That’s not true. I’ve met a Muslim before and she wasn’t a terrorist. She was a “normal” American.”

Maybe one day, after people have met Iman, either on her journey walking the land or even by watching this documentary, this will happen.

Business

This is a business Plan confidential plan. It is not use only and may an offering for not be sale of reproduced, any securities of Peaceful sold, or of the company. redistributed Communicati It is without ons.

FOR INFORMATIO the prior for your approval NAL PURPOSES ONLY Prepared

for Peaceful

Communicatio

ns, Copyright

Peaceful

October Communicatio17, 2008 n 2008

FAITH WALKS THE LAND Collateral design for video production ART DIRECTOR Brand identity and collateral

COLLATERAL

DEMOGRAPHICS Origins Arab Americans constitute an ethnicity made up of several waves of immigrants from the Arabic-speaking countries of southwestern Asia and North Africa that have been settling in the United States since the 1880s. More than 80 percent are U.S. citizens. Descendants of earlier immigrants and more recent immigrants work in all sectors of society and are leaders in many professions and organizations. As a community, Arab Americans have a strong commitment to family, economic and educational achievements, and making contributions to all aspects of American life. Their Arab heritage reflects a culture that is thousands of years old and includes 22 Arab countries as diverse as Egypt, Lebanon, Morocco, Yemen, Tunisia and Palestine.

www.breekpublishing.com

Population At least 3.5 million* Americans are of Arab descent. Arab Americans live in all 50 states, but two thirds reside in 10 states; one third of the total live in California, New York, and Michigan.

About 94% live in metropolitan areas. Los Angeles, Detroit, New York/NJ, Chicago and Washington, D.C., are the top five metro areas of Arab American concentration.

Lebanese Americans constitute a greater part of the total number of Arab Americans residing in most states, except New Jersey, where Egyptian Americans are the largest Arab group. Americans of Syrian decent make up the majority of Arab Americans in Rhode Island, while the largest Palestinian population is in Illinois, and the Iraqi and Assyrian/Chaldean communities are concentrated in Illinois, Michigan, and California.

Education Arab Americans with at least a high school diploma number 85 percent. More than four out of ten Americans of Arab decent have a bachelor’s degree or higher, compared to 24% of Americans at large. Seventeen percent of Arab Americans have a post-graduate degree, which is nearly twice the American average (9%)

BREEK PUBLISHING & MARKETING

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TEL. 1-800-233-8782 FAX 602-258-7494

info@breekpublishing.com 202 E. McDOWELL RD. 500 N. STATE COLLEGE SUITE 165

PHOENIX, AZ 85004

SUITE 1100

ORANGE, CA 92868

‫ابريق‬ ‫ للنشروالتسويق‬EXPLORE MIDDLE EASTERN MARKET BREEK PUBLISHING & MARKETING

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TEL. 1-800-233-8782 FAX 602-258-7494 202 E. McDOWELL RD. 500 N. STATE COLLEGE SUITE 165

M E D I A , A DV E R T I S I N G & C O N S U LT I N G PHOENIX, AZ 85004

SUITE 1100

ORANGE, CA 92868

BREEK PUBLISHING & MARKETING Publishing and marketing company specializing in Middle Eastern Market.

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ARIZONA CULTURAL ACADEMY Private school located in Phoenix, Arizona specializing in quality academics.

ART DIRECTOR Brand identity and collateral.

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WONDERS OF THE WORLD Table mat designed for international restaurants ART DIRECTOR Brand identity and collateral design

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HALA AMERICA Travel guide publication specializing in Middle Eastern travel market in the US CREATIVE DIRECTOR Brand identity, collateral and web design

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MOSAIC MEDIA NETWORK Network of ethnic media CREATIVE DIRECTOR Brand identity, collateral, banners and t-shirt design

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CALIFORNIA MAGAZINE Bilingual magazine serving the local and visitor community in Southern California Region CREATIVE DIRECTOR Brand identity, editorial design, advertisements, and strategic planning

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MUSLIM VOICE NEWSPAPER Local Arizona newspaper serving the Muslim community CREATIVE DIRECTOR Brand identity, editorial design, advertisements, and strategic planning

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ARAB VOICE NEWSPAPER Local Arizona newspaper serving the Arabic Community CREATIVE DIRECTOR Brand identity, editorial design, advertisements, and strategic planning

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HELOO DC Washington DC Area guide serving international visitors CREATIVE DIRECTOR Brand identity, editorial design, advertisements, and strategic planning

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HALA AMERICA Washington DC Area guide serving Middle Eastern visitors CREATIVE DIRECTOR Brand identity, editorial design, advertisements, and strategic planning

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SCHOOLS 4 US School guide for private Islamic schools in the US CREATIVE DIRECTOR Brand identity, editorial design, advertisements, and strategic planning

WEB & MOBILE

WEB & MOBILE

ARAB AMERICAN STAR Music tour for Arab-American singing talents CREATIVE DIRECTOR Brand identity, content design, web design, and strategic planning

WEB & MOBILE

AWN LAW POINT PLLC Virginia based Law Firm CREATIVE DIRECTOR Brand identity, content design and web design

WEB & MOBILE

HALA AMERICA Tourist guide for Middle Eastern visitors to Washington DC area CREATIVE DIRECTOR Brand identity, editorial design, web design, advertisements, and strategic planning

WEB & MOBILE

ARABESQUE MEDIA Advertising, marketing and PR agency CREATIVE DIRECTOR Brand identity, editorial design, web design, responsive mobile design and strategic planning

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HELLO DC International tourist guide for visitors to Washington DC area CREATIVE DIRECTOR Brand identity, editorial design, web design, advertisements, and strategic planning

WEB & MOBILE

MOSAIC MEDIA NETWORK Network of ethnic media in the US CREATIVE DIRECTOR Brand identity, editorial design, web design, and strategic planning

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ARABIC YELLOW PAGES Business and community directory based in California and Arizona CREATIVE DIRECTOR Brand identity, editorial design, web design, advertisement and strategic planning

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ARABIC YELLOW PAGES Business and community directory based in California and Arizona CREATIVE DIRECTOR Brand identity, editorial design, web design, advertisement and strategic planning

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ARAB AMERICAN STAR Music tour for Arab-American singing talents CREATIVE DIRECTOR Brand identity, display design, web design, and strategic planning

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HALA AMERICA TV Web based TV channel CREATIVE DIRECTOR Brand identity, web design, and strategic planning