PUBLIC RELATIONS

STRATEGY:

Pitch and place feature stories in top target regional and national media outlets, increasing visibility of Breckenridge and its unique stories to help drive destination visitation for summer and fall travel seasons. Weave B LIKE Breckenridge™ stewardship messaging into stories where appropriate, with an emphasis on “how to” for events related local media.

TOP MEDIA PLACEMENTS COMPILED BY HANDLEBAR PR AND BTO PR DIRECTOR:

• Total coverage resulted in media value of $4.5M

• Total coverage resulted in over 2.3 billion impressions

• The PR team place more than 200 stories in key publications including Condé Nast, AFAR, Sunset, Access Hollywood (ISSC), The Points Guy, Travel + Leisure, Forbes, Cowboys & Indians, Outside, Ski, Matador, and Fodor’s Travel.

FOCUSED CAMPAIGN HIGHLIGHTS:

Sustainable and Regenerative Travel: NewBreak, Bestlife, New York Times

Responsible and Safe Travel: Reader’s Digest, USA Today

Signature BTO Events:

Access Hollywood, Fox News Weather, Roadtripers, TripSavvy, Axios

History, Arts, Culture: Cowboys & Indians, Fodor’s Travel, AFAR

Local Business Highlights: Condé Nast Traveler, AFAR, Outside

Epic Outdoor Adventures/ Breckenridge Bucket List: LA Parent, Matador, Travel + Leisure, Forbes, MSN

A Welcoming to Everyone

Kind of Town (Inclusivity): Pride Journeys, Vegetarian Times, Reach TV