BCA Year in Review | 2015

BRECKENRIDGE CREATIVE ARTS

YEAR IN REVIEW | 2015 HIGHLIGHTS + ACCOMPLISHMENTS

Vision, Mission and Values Profile + Overview Strategic Priorities Leadership By the Numbers Programs + Audience Milestones Partnerships + Alliances Management + Governance Challenges + Opportunities Planning + Development The Future Media Coverage Acknowledgments

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BRECKENRIDGE CREATIVE ARTS VISION Our vision is to see Breckenridge as a world-leading creative destination.

MISSION Our mission is to promote Breckenridge as a vibrant, year-round creative destination by developing inspiring collaborative experiences that attract visitors and enrich the lives of our citizens.

VALUES To achieve our vision and mission we are guided by the following values: • Excellence and Relevance • Engagement and Interactivity • Diversity and Inclusion • Collaboration, Cooperation and Communication • Respect for our Natural and Cultural Environment

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PROFILE + OVERVIEW Steeped in culture and heritage, the Town of Breckenridge provides a unique mix of artistic and creative opportunities for people of all ages and interests. Generations of artists, craftspeople, writers and musicians have chosen to live in or visit this beautiful Rocky Mountain destination, its inspiration reflected in their work. Through visual and performing arts, cultural heritage, craft education, culinary and healing arts, design, film and writing, the community offers a scenic mountain environment with diverse opportunities for individual self-expression and creativity.

Breckenridge Creative Arts leads the creative economic development of the Town of Breckenridge by: •

Cultivating the town’s cultural assets and promoting the community as a leading year-round creative destination

•

Supporting and collaborating with local artists, organizations and businesses that are mission-aligned and foster mutually beneficial relationships

•

Maintaining exceptional venues for resident companies, special event partners, promoters and rental groups

•

Presenting high-quality performing arts events and visual arts exhibitions

•

Providing education and community engagement opportunities with a focus on art-making experiences and opportunities for creative play

•

Curating and organizing public art projects, culture walks, studio visits and residency programs.

STRATEGIC PRIORITIES BCA supports and serves artists, creatives, cultural enthusiasts, tourists and the greater community by providing a year-round schedule of performances, exhibitions, screenings, classes, workshops and other engagement opportunities in and around the five cultural venues that BCA manages and operations.

The five primary goals from BCA’s strategic and operational plan are: •

To extend and enhance the experience of the ‘recreation visitor’ through creative offerings that differentiate Breckenridge from other recreational destinations

•

To attract the ‘creative visitor’ to Breckenridge who has not considered the town as a destination

•

To enhance the creative experience of our residents

•

To optimize the town’s investment in the creative assets we manage and maintain

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To build an independent, financially sustainable organization

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“ The eclectic lineup [of BIFA]

includes concerts, film screenings, a talk by Ira Glass, host of radio’s “This American Life,” and art classes in mediums including photography and ceramics.”

- The New York Times

LEADERSHIP Board of Directors Michael Lundin, Chair Marsha Cooper, Vice Chair Deb Kelleher Spiers, Secretary + Treasurer Mark Burke, Council Representative (Apr-Dec) Lindsay Eland Amy Evans Tim Gagen, Ex-Officio

Gary Gallagher, Council Representative (Jan-Mar) Felice F. Huntley Bob Lowe Kenneth Nelson Wendy Wolfe, Council Representative (Jan-Mar) Robb Woulfe, Ex-Officio

Standing Committees Community Engagement Committee Executive Committee Finance + Audit Committee Governance + Nominations Committee Public Art Advisory Committee

Committee Members from the Community (beyond BCA Board) Jeffrey Bergeron* Janis Bunchman** Yana Chikiris* Laura Dziedzic* Paul Finkel* Belinda Galiano* Ben Gordon** Beth Groundwater* Jonathan Johnson* Tom Kramer**

Jenny Lundin** Donna Miller** Jen Morgan* Jason Rodon* Stephanie Sadler** Mara Sobeck** Gene Sosville** Robin Theobald** Vince White-Petteruti* Tony Wilson**

*Community Engagement Committee

**Public Art Advisory Committee

Management Team + Staff Robb Woulfe, President + CEO* Kate Ankeny, Studio Coordinator Jenn Cram, Director of Public Programs + Engagement* Lauren Dittle, Studio Assistant Saam Golgoon, Director of Operations + Facilities* Matthew Karukin, House Manager Neal M. Kerr, Director of Production + Technical Services* Susan Lyon, Director of Administration + Sales* Dana Wissmiller, Ticket Services Manager* *Full-time employee BRECKENRIDGE CREATIVE ARTS

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BY THE NUMBERS 30,000+ BCA PARTICIPANTS*

5 CULTURAL VENUES

300+ WORKSHOPS + OPEN STUDIOS + ARTIST TALKS

ARTS DISTRICT CAMPUS BRECKENRIDGE THEATER

$2,043,229 OPERATING BUDGET 100+ PERFORMANCES + EVENTS

OLD MASONIC HALL RIVERWALK CENTER

300+ DAYS OF CREATIVE ACTIVITIES

15 ARTISTS-IN-RESIDENCE

SPEAKEASY THEATER

11 BOARD MEMBERS + 6 FULL-TIME EMPLOYEES + 8 PART-TIME EMPLOYEES + 4 SEASONAL EMPLOYEES +

70 INSTRUCTORS + 180+ EVENT VOLUNTEERS

DIGITAL CONNECTIONS:** 170,312 WEBSITE PAGE VIEWS 34,431 FACEBOOK ENGAGEMENTS 48,258 WEBSITE USERS OF BRECKCREATE.ORG

PROGRAM PARTICIPATION: 250+ CLASSES OFFERED @ ARTS DISTRICT 32 FREE CONCERTS @ ARTS DISTRICT 24 FREE CONCERTS @ TRAILS + OPEN SPACES

14 FREE BIFA PERFORMANCES @ RIVERWALK CENTER LAWN 6 FREE OUTDOOR MOVIES @ ARTS DISTRICT + 2 FREE CREATIVITY CRAWLS @ DOWNTOWN

6 TICKETED BIFA PERFORMANCES @ RIVERWALK CENTER

10 FREE CONCERTS @ RIVERWALK CENTER 6 TICKETED BCA PRESENTS CONCERTS @ RIVERWALK CENTER 5 FREE DJ PERFORMANCES @ ARTS DISTRICT 5 TICKETED LECTURES @ RIVERWALK CENTER 2015 PARTNERS:

5280 • ARTCRANK • AXEL PROJECT • BEAVER RUN RESORT & CONFERENCE CENTER • BRAIN INJURY ALLIANCE OF COLORADO • BRECKENRIDGE BACKSTAGE THEATRE • BRECKENRDIGE BREWERY • BRECKENRIDGE CRAFT SPIRITS FESTIVAL • BRECKENRIDGE FILM FESTIVAL • BRECKENRIDGE HERITAGE ALLIANCE • BRECKENRIDGE MUSIC FESTIVAL BRECKENRIDGE RECREATION CENTER • BRECKENRIDGE TOURISM OFFICE • COLORADO ART EDUCATION ASSOCIATION COLORADO FOLK ARTS COUNCIL • GATHERHOUSE • HOUSE OF SIGNS • KSMT • KUNC • KYSL • LIAM DORAN PHOTOGRAPHY META YOGA STUDIOS • METROPOLITAN STATE UNIVERSITY DENVER’S DEPARTMENT OF CHICANA/O STUDIES • MOUNTAIN LIVING • NATIONAL GEOGRAPHIC LIVE • NATIONAL REPERTORY ORCHESTRA • ST. ANTHONY SUMMIT MEDICAL CENTER SUMMIT COUNTY ARTS COUNCIL • SUMMIT DAILY NEWS • THE SUMMIT FOUNDATION • TOWN OF BRECKENRIDGE • TV8 SUMMIT TELEVISION *Includes BCA ticket buyers, class registrants and attendees to admission-free events **Stats from Jan 1–Sep 15, 2015.

PROGRAMS + AUDIENCE BCA curates ideas, spaces and talent to enable artistic visions and creative collaborations to flourish. As a multidisciplinary organization, BCA presents work that cuts across music, dance, film, spoken word, literary and visual arts, education, and the creative and technology sectors. It seeks out bold, relevant programming that engages its community as a creative partner, offers artistic experiences that reflect its time and place, invites audience co-creation and hands-on involvement, and showcases Breckenridge’s global identity.

BCA programs serve a diverse population, with equally diverse interests. All activities are designed to be inclusive: all ages, backgrounds, socio-economic groups, ethnicities and abilities. BCA’s numbers served extends across multiple programs including ticketed performances, classes, workshops, open studios, tours, exhibitions, artists-in-residency, and admission-free special events.

YEAR-ROUND OFFERINGS Fine Art and Studio Craft Curriculum Ongoing throughout 2015 A program that focuses on year-round education and enrichment on the Breckenridge Arts District campus, including classes, workshops and open studios in media such as textiles, ceramics, metalwork, painting and more. Guest instructors in 2015 include: Liam Doran, Amy Evans, Victoria Eubanks, Kim Harrell, Marco Montanari, Kia Neill, Ben Pond, Mark Rossier, Ronald Shaw, and more.

Artist-in-Residence Program Ongoing throughout 2015 A program designed to offer artists the time, space and community to encourage growth and experimentation in their respective practice. Guest artists are chosen on the basis of artistic merit, and live and work on the Breckenridge Arts District campus for approximately two-to-four weeks.

Guest artists in 2015 include: Jennifer Thompson (Indianapolis, IN), Julie Hughes (San Francisco, CA); Elise Brewster (Berkeley, CA); Cathy Wycliff (Skokie, IL); Edwin Kayton (Ocean View, Hawaii); Angel Allen (Columbia, SC); Audineh Asaf (Edmonds, WA); Sara Vanderkleed (Lafayette, IN), and more.

BCA Presents Ongoing throughout 2015 A series of ticketed concerts, lectures and performances with national and international talent at the Riverwalk Center. Performing artists in 2015 include: Lyle Lovett and His Acoustic Group, Martin Sexton, John Hiatt & The Combo, Emmylou Harris & Rodney Crowell, National Geographic Live!, David Sedaris, and more.

BCA Curates Ongoing through 2015 A program of temporary exhibitions, installations and pop-up art events in studios and creative spaces within the Breckenridge Arts District. Artists and projects in 2015 include: ARTCRANK BRK, Julie Hughes, Jennifer Ghomley, PJ Bergin, Cesar Munoz, Alberto Razo, and more.

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“ To see the surreal aerial troupe the

Fruits and more mind-bending acts, head to Breckenridge in August for the inaugural Breckenridge International Festival of Arts. The 10-day event celebrates the best of mountain culture, with public art installations, multimedia concerts and free musical performances. �

- Jetsetter

2015 MILESTONES JAN - JUN Jan 2015 BCA begins operations as an independent, non-profit organization.

BCA presents its inaugural Fire Arts Festival, a multi-day exhibition featuring burning sculptures and fiery performances throughout the Breckenridge Arts District. The festival is held in conjunction with the International Snow Sculpture Championships.

Mar 2015 BCA presents Americana music icon and multi-Grammy Award winner Lyle Lovett and His Acoustic Group at the Riverwalk Center.

BCA presents folk rocker Martin Sexton at the Riverwalk Center as part of the Mix Tape Tour.

BCA announces partnership with National Geographic for Breckenridge to be the first location in Colorado to present National Geographic Live!, a speaker series bringing award-winning photographers, filmmakers, scientists and explorers to the Riverwalk Center.

BCA receives its 501(c)(3) tax-exempt designation from the Internal Revenue Service.

Apr 2015 BCA announces its partnership with ARTCRANK, an international pop-up show of bicycle-inspired posters, for a two-week exhibition at Old Masonic Hall as part of the Breckenridge International Festival of Arts and during USAPC in August.

Jun 2015 The Town and BCA open the newly remodeled Old Masonic Hall, a multi-purpose arts facility that houses visual and performing arts classes, workshops, exhibition spaces, artist studios, and administrative offices.

In conjunction with the opening of Old Masonic Hall, BCA hosts the first iteration and spring edition of its Creativity Crawl, a free quarterly showcase of arts, entertainment and creative businesses in downtown Breckenridge.

BCA presents Sculpture on the Blue, a rotating outdoor sculpture show that takes place on the Blue River Plaza.

BCA launches LateNite @ the District, a free, weekly outdoor summer concert and movie series that takes place in the Breckenridge Arts District. In addition to the musical and cinematic offerings, the campus studios host extended evening hours and feature various family-friendly workshops and art-making demonstrations. The series runs for seven consecutive Friday nights.

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2015 MILESTONES JUL - DEC Jul 2015 BCA presents its inaugural Street Arts Festival, a celebration of street, pavement and graffiti arts throughout the Breckenridge Arts District during the Town’s July Fourth weekend celebration.

Featured artists include: Chris Carlson, Naomi Haverland and Bryce Widom.

The Town begins construction on the Breckenridge Theater with a renovation that will improve patron amenities, increase seating capacity and upgrade facility equipment.

Aug 2015 BCA presents its inaugural Breckenridge International Festival of Arts (BIFA), a 10-day multi-arts celebration offering an exciting lineup of local, national and global talent, including a number of Colorado premieres and Breckenridge exclusives. Featured artists include The Blue Trees, Australia’s The Fruits, Bike Zoo, Diavolo, Ira Glass, and more.

BCA and The Summit Foundation team up to co-present QUACK: An Artful Duck Exhibition, featuring seven oversized fiberglass ducks, each hand-painted by a local artist, and displayed in outdoor spaces throughout downtown Breckenridge. The exhibition is part of the activities for the 28th Annual Great Rubber Duck Race presented by The Summit Foundation.

Sep 2015 BCA hosts the second iteration and fall edition of its Creativity Crawl, a free quarterly showcase of arts, entertainment and creative businesses in downtown Breckenridge.

BCA presents the first of its National Geographic Live! events featuring extreme climber Mike Libecki and photographer Corey Richards in “Untamed Antarctica”.

BCA presents John Hiatt & The Combo at the Riverwalk Center in support of their latest album.

BCA presents Emmylou Harris and Rodney Crowell at the Riverwalk Center as part of The Traveling Kind Tour.

BCA receives notice of its first grant award from Colorado Creative Industries.

Oct 2015 BCA presents the West Coast and Colorado premiere of Catch Me!, a contemporary circus production by the Quebec-based company Flip FabriQue at the Riverwalk Center.

BCA presents the second of its National Geographic Live! events featuring adventure filmmaker Bryan Smith in “The Lens of Adventure.”

BCA presents its second annual Dia de los Muertos celebration and exhibition in the Breckenridge Arts District. The two-day event features hands-on workshops, art installations and community altars made by local participants. The event is presented in partnership with MSU Department of Chicana/o Studies and Colorado Folk Arts Council.

Nov 2015 BCA presents celebrated NPR humorist and best-selling author David Sedaris in an afternoon of conversation and social satire at the Riverwalk Center.

BCA presents the third of its National Geographic Live! events featuring underwater photographer David Doubilet and photojournalist Jennifer Haynes in “Coral Kingdoms and Empires of Ice.”

Dec 2015 BCA hosts a variety of weekend workshops in the Breckenridge Arts District in conjunction with the Colorado Art Education Association’s annual conference in Breckenridge.

BCA presents its second annual Handmade Holiday Market, a craft market and winter open house where guests stroll the Breckenridge Arts District campus and purchase one-of-a-kind holiday gifts.

BCA presents The Wood Brothers at the Riverwalk Center in support of their new album.

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“ Breckenridge jumps hard into

the summer arts scene in the Colorado mountains with this new late-summer festival. �

- Denver Post

PARTNERSHIPS + ALLIANCES Curatorial Breadth + Engagement Embracing innovation in all of the disciplines it supports, BCA is an organization specializing in creativity.

Amidst its beautiful location in the Rocky Mountain region, visitors and residents will find an interdisciplinary arts environment allowing them to exchange ideas and find collaboration and inspiration in the most unique of places.

A curatorial matrix helps to guide programming selection. In addition to high artistic merit, considerations for artist selection include: how the artist or presentation furthers the mission of the organization; budgeting and finance; ability of the artist or presentation to attract a broad audience; potential for audience development and engagement activities; potential for artist or presentation to secure underwriting; and competition in the marketplace.

The planning team also works closely with BCA’s Community Engagement and Public Art Advisory Committees, two volunteer-based groups comprised of local artists, educators and creative entrepreneurs, to ensure that the organization achieves a balance between presenting the best national and international programming to Breckenridge audiences and incubating opportunities for local artists and cultural organizations.

Collaboration + Advocacy In addition to its self-produced and presented programs, BCA serves as an umbrella and advocacy organization, working to leverage and grow artistic and creative assets and resources throughout Breckenridge. In an effort to involve the community comprehensively in its mission and to draw on the strengths of its peer creative community, BCA frequently collaborates with local artists, organizations and businesses that offer relevant programming, services and support. These community-based alliances foster diversity, inclusion and growth.

BCA collaborations in 2015 have included a number of co-presentations with resident companies and/or member organizations within the Breckenridge Cultural Coalition, including Breckenridge Film Festival, Breckenridge Music Festival and Breckenridge Tourism Office. In addition, BCA partners with other regional and statewide non-profits including Summit County Arts Council, Colorado Art Education Association, St. Anthony Summit Medical Center and the Brain Injury Alliance of Colorado.

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Accessibility + Inclusiveness Accessibility is central to the BCA ethos. It is reflected in the commitment to free events, affordable ticket pricing policy, scholarship opportunities and a broad geographic reach.

BCA makes every effort to provide widely accessible programs, and the community impact of BCA programs is far-reaching. Our audiences are comprised of a wide cross section of the greater Summit County community residents, including children, teens, young adults, families and senior citizens, as well as from the broad range of tourists and day visitors that travel to Breckenridge each year.

Through our audience development initiatives, BCA looks to forge bonds between individuals and institutions to help create a community that is engaged in creative activity. To ensure that Breckenridge and surrounding geographical areas grow and remain dynamic, we deliberately seek to address the needs, issues and concerns relevant to the people of these communities.

Producing + Presenting Partnerships BCA programming involves several different kinds of relationships: BCA presentations (in which BCA is responsible for all expenses and revenues); co-presentations and co-productions (shared expenses, revenues and risk); and resident company or third-party presentations (no cost to BCA, but may involve the operational resources of BCA such as box office, front of house staff and production support).

Producing and presenting partnerships are a critical and valued part of BCA’s ability to deliver its annual program within its current resources. The BCA programming team works with regional, national and international artists and organizations on the planning of a variety of seasonal projects and follows three main programming criteria to guide its work; Artistic Excellence, Diversity, and Relevance. As well, one of BCA’s objectives is support work that is a commission, premiere or exclusive appearance. BCA is already working with a number of partners in this capacity on projects for 2016 and beyond.

Beyond the curatorial and audience development benefits, commissions and co-productions are significant catalysts for securing financial contributions from governments, foundations, and presenters outside of Breckenridge. These types of initiatives are extremely time intensive, requiring considerable planning and human resources. To assess the net cost of any given endeavor, benefits are weighed against a project’s needs and the organization’s capacity to meet them.

MANAGEMENT + GOVERNANCE Breckenridge Creative Arts is managed by a professional team under the leadership of President and CEO Robb Woulfe, the chief administrator of the organization. With collaboration as a core operating tenant, Woulfe and his team work with town leadership, resident companies and other facility users to advance BCA’s mission, strengthen partnerships, and cultivate new and existing community connections.

Rounding out the BCA’s senior management team are Jenn Cram (Director of Public Programs and Engagement); Saam Golgoon (Director of Operations and Facilities); Neal Kerr (Director of Production and Technical Services); and Susan Lyon (Director of Sales and Administration). In addition, numerous part-time, seasonal and contract employees complete the organizational staffing structure.

BCA is governed by a 11-member board of directors. Led by Chairman Michael Lundin, the full board meets monthly and is comprised of a diverse group of local professionals, civic leaders and philanthropists.

Members serve on committees for community engagement, finance and audit, governance and nominations and public art. The board’s primary responsibilities are to define strategic vision, develop policy and ensure fiscal soundness of the organization.

CHALLENGES + OPPORTUNITIES BCA’s challenge over the coming years will be to continue to balance short-term operational requirements with long-term strategic goals. Overarching priorities to help guide and focus the work of BCA include: • • • • • •

Delivering innovative and diverse programming Deepening community engagement Implementing economic models that result in sustainable operations Further enhancing the brand and reputation of BCA Nourishing positive relationships with local, regional and national creative partners Building organizational capacity and capabilities

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“ Quicker than spring transitions

to summer in high country, Breckenridge Creative Arts has assembled some of the most original events ever seen this side of Hoosier Pass, and maybe even all of Colorado.�

- Colorado Summit Magazine

PLANNING + DEVELOPMENT Programs Numbers of presentations, performances or available seats are not the only measure of growth.

Growth can also be seen in the nature of certain programming choices—how they further BCA’s mission, while fostering a deeper engagement with audiences and other stakeholders. Priority will be given to innovations such as BIFA, thematic focuses, and initiatives that involve BCA acting as an animator, commissioner and producer.

Audiences As a new organization, BCA is in the process of implementing measurement strategies to capture its impact, including collecting and analyzing demographic and market-related data regarding its audience. BCA will continue to pursue both the development of a stronger level of engagement and loyalty amongst its current patrons, and to appeal to a wider breadth of audiences in the future.

Infrastructure The resources required to sustain BCA in staffing, marketing and contracted services have been expanding to support operations. Consistent and appropriate levels of staffing are required to best ensure current and future plans can be effectively carried through to fruition.

Capital Improvements To remain competitive and also support BCA’s programming goals, the assets of facilities, equipment and systems will need continued upgrades to meet the growth and changing needs of venue users and to further enhance the guest experience.

Budget In order for BCA to strengthen and grow the breadth and depth of its programs, it needs to develop a more diversified funding portfolio and a strong base of support. In the coming years, BCA looks to build earned revenue capacity and maximize funding potential from government, foundations and the private sector.

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“ Breckenridge’s cultural plan is

worth paying attention to.

When you look at a community of that size, making an investment of this magnitude, I think it’s particularly notable.”

- ArtPlace America on Colorado Public Radio

THE FUTURE Breckenridge Creative Arts exists because of the visionary leadership and support of the Town of Breckenridge, who recognized the value of investing in arts, culture and creativity to enrich its community and drive economic development.

In partnership with the Town and in alignment with the Town’s vision, BCA was created to support the growth of local creative placemaking initiatives such as: animating public spaces, promoting citizen engagement, rejuvenating structures and streetscapes, boosting tourism, and bringing diverse people together to celebrate, inspire, and be inspired. Ultimately, the purpose of BCA’s formation was to promote Breckenridge as a year-round creative destination.

At its core, Breckenridge Creative Arts celebrates the human experience. By providing a forum for a wide range of artistic voices and perspectives, as well as space to collaborate and create, we provide our community and guests with a unique opportunity to celebrate our humanity and be part of a shared, real-time experience. All BCA programming is meant to connect us to the greater world, connect us to our inner artist and, most of all, connect us to each other.

Our intent for year one operations was to successfully launch BCA as a nonprofit organization that had strong governance practices, comprehensive financial management, and a discipline for long-term planning.

We also wanted to make an immediate impact by presenting a wide array of program offerings that would engage, surprise and excite residents and visitors. As might be expected, BCA has been met with both successes and challenges in 2015, but through this we continue to discover our organizational potential. Most importantly, we have learned a lot through listening; and we are working to use those thoughts, ideas and dreams as a guide to develop our plans for the future.

Entering our second year of as a standalone entity, Breckenridge Creative Arts will continue to work with our stakeholders and partners to grow the Town’s creative sector by leveraging applied creativity in culture, education and commerce, as well as continue to encourage and nurture human creative potential across all disciplines. As we build on our first-year success with growing community support, BCA’s future is bright.

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“ The town of Breckenridge provides artists with studio

and living space in its BreckCreate program, which includes a new $10 million Breckenridge Arts District campus with studios for ceramic, glass, textile, and other local and guest artists to share their work. Town leaders hope an expanded arts culture will establish the ski town as a year-round arts destination.�

- Associated Press

MEDIA COVERAGE Breckenridge Creative Arts generated hundreds of thousands of earned media impressions through its highly visible media relations efforts, including over 75 editorial placements in television, radio, magazine, newspaper and web outlets.

Source: TVEyes, Inc. BRECKENRIDGE CREATIVE ARTS

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ACKNOWLEDGEMENTS Breckenridge Creative Arts is grateful to the many contributors whose gifts provide vital resources for our programs. Listed below are the businesses, media organizations and government agencies whose support is indispensable to our work.

Founding Partner

Program Partners

Lodging Partner

Creative Partners LIAM DORAN PHOTOGRAPHY

Media Partners supports the supports the

Special thanks to photographers Liam Doran, Carl Scofield and Jenise Jensen for the use of their images.