Breakbulk Media Kit 2021

Media Kit 2021 Inside: Breakbulk Magazine Breakbulk Website Ads BreakbulkONE Newsletter BreakbulkONE Show Digital Special Event Previews Business Brief Webinars

INTRODUCTION Breakbulk Media products unite an industry in-person, in print, online and ondemand, providing a seamless experience throughout the year.

At the heart of our community are the decisionmakers and thought leaders among project owners and developers; manufacturers, EPCs, logistics and supply chain executives, specialized transporters, along with other related service providers who are on the forefront of industry change and adaptation.

For more than 30 years, Breakbulk has built its reputation on providing useful, exclusive content straight from industry professionals.

While our media products have expanded with the times, our purpose remains the same.

When you advertise and sponsor with Breakbulk Events & Media, you align your company with the leading global business connector for breakbulk and project cargoes.

2021 GLOBAL CONTENT THEMES

Business Outlook

Risk Management

Energy

Project Showcase

Careers & Education

Technology & Innovation

Environment

Women in Breakbulk

LEVERAGE THE REACH OF BREAKBULK SOCIAL MEDIA

With 25,500 direct followers, a number that’s continually growing, we use these channels to get your message heard

4,300+ Followers on Twitter

1,600+ Followers on Instagram

12,500+ Breakbulk company page and moderated group followers on LinkedIn

7,100+ Followers on Facebook

BREAKBULK MAGAZINE

Gary Burrows Editorial Director

Throughout the year, Breakbulk magazine covers key industry topics across the globe with particular focus on those regions where Breakbulk events have an industry-leading presence. As part of the Breakbulk365 proposition, our magazine, event programs and digital products work together to uniquely frame and discuss these issues, guided by industry leaders and advisory boards. Count on our event sales staff to preview specific coverage to guide your advertising and sponsorship buys, resulting in an effective marketing campaign like no other.

In every issue • • • • • • •

Regional Review Emerging Markets Industry Company Profile Market Spotlight Logistics Perspective Thought Leader Conversation Special Sections: BreakbulkONE Roundup, Event Recaps and Previews, Webinar Recaps

BREAKBULK MAGAZINE DISTRIBUTION Breakbulk magazine is published 6x per year.

Each issue is mailed to more than 3,000 print subscribers and delivered to the inboxes of 15,000+ digital readers.

A Closer Look at Print Distribution Reach the decision-makers who matter in more than 100 countries

Additionally, it is the primary printed resource distributed onsite at each Breakbulk event in 2021, along with related Hyve events.

•

Issue

Bonus Distribution

1

Breakbulk Middle East, 9-10 February 2021

2

CWIEME Shanghai, March 10-12 March 2021

3

Breakbulk Europe, 18-20 May 2021

4

CWIEME Berlin, June 2021

5

Breakbulk Americas, 28-30 September 2021

6

Africa Oil Week, 1-5 November 2021

•

53% are executives from exhibiting companies, covering the full project cargo supply chain 38% are cargo owners representing the major industrial sectors

Manufacturer 30% EPC 35% Mining & Metals 11% Energy 7%

Oil & Gas, Chemicals 15% Forestry & Paper Products 2%

BY REGION Europe North America Middle East Latin America Asia 0%

10%

20%

30%

40%

50%

BREAKBULK MAGAZINE 2021 SCHEDULE Issue

Timeframe

Editorial Themes

Booking Deadline

Materials Due

Publish Date/Available Online

January-February

• Prospecting for Clean Energy • China Recovery • Middle East Special

Friday, 8 January

Tuesday, 12 January

Friday, 29 January

2

March-April

• Carrier Issue, including container lines • Employment: Training & Education

Friday, 26 February

Tuesday, 2 March

Friday, 12 March

3

May-June

• Annual Energy Update • Europe Special

Friday, 16 April

Tuesday, 20 April

Friday, 30 April

4

July-August

• Ports & Terminals Issue • Surging Infrastructure & Development Projects

Friday, 11 June

Tuesday, 15 Juneslot for Q&AFriday, 25 Juneto interact with viewers  On-stage portion of session

5

September-October

• Future for Forwarders & Intermediaries • Americas Special

Friday, 20 August

Tuesday, 24 August

Friday, 10 September

6

November-December

• Outlook 2022 • Top Executive Concerns

Friday, 15 October

Tuesday, 19 October

Friday, 5 November

1

Price: €3000/$3300

 Speaking or moderating opportunity on the webinar (subject to sign off)  Option to supply a post-webinar interview/article to be published to Breakbulk.com news site

BREAKBULK MAGAZINE OPTIONS & SPECIFICATIONS PREMIUM POSITIONS Two-Page Spread Back Cover Inside Front Cover Inside Back Cover STANDARD POSITIONS Full Page

ADVERTORIALS

TWO-PAGE SPREAD Bleed – 416x286mm Trim – 406x276mm Live area – 394x264mm FULL PAGE (Same for inside front, inside back and back cover) Bleed – 213mm x 286mm Trim – 203mm x 276mm Live area – 178mm x 254mm HALF-PAGE ISLAND 112mm x 179mm

HALF-PAGE HORIZONTAL 170mm x 118mm

Half Page Advertisers may request right- or leftread placement and far forward. We will do our best to accommodate your request, but all placement is subject to editor discretion. The earlier you book, the more likely we will be able fulfill your request.

DIGITAL FILE REQUIREMENTS Disks or electronically emailed ads should be accompanied by all fonts and the original “native” file format. The original document must be set up for Macintosh in Photoshop, Illustrator or InDesign. Photographs, logos and any accompanying graphics should be furnished at a minimum 300 dpi resolution and CMYK only.

STORING MATERIAL Supplied electronic files and proofs will be stored by the publisher for 13 months and then destroyed unless otherwise notified by the advertiser or agency. Call for more detailed information.

Focused and flexible, these special sections let you present your marketing message through a combination of targeted messaging and display advertising.

Full Page Ad + Single Page Story Advertiser provides copy (maximum 500 words) and graphics. These two pages will face each other.

CUSTOM PUBLISHING & OTHER PRODUCTS Bundled customer publications, inserts and other advertising products may be custom quoted. Contact a sales team member for more information.

BREAKBULK WEBSITES ADVERTISING The Breakbulk websites are a vital resource for our events and a one-stop source for all of our global content including industry news updated daily, magazine content, digital session recaps and more.There are four websites: Breakbulk Media (breakbulk.com), Breakbulk Americas, Breakbulk Europe and Breakbulk Middle East. Leaderboard ads are displayed at the top of each one in a rotation giving you instant and repeated brand exposure. The interactive ads can be linked to your website, ensuring that interest is channeled to you.

Website stats across a 3-month cycle 129,600 Pageviews 73,300 Sessions 53,500 Users

SPECIFICATIONS & DEADLINE MONTHLY / ALL 4 SITES Leaderboard Banner Size: 728 px x 90 px Please submit your tracking or website URL with your ad Submission deadline: 7 days prior to month’s start Guidelines File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds

BREAKBULKONE NEWSLETTER ADVERTISING Includes news, interviews and commentary from industry leaders, coverage of digital and in-person events, Breakbulk Veterans series, exceptional transports and more useful news.

SENT TO 15,000 SUBSCRIBERS EACH TUESDAY

SPECIFICATIONS & DEADLINE AVAILABLE BY THE MONTH AND BY THE WEEK 5 AD MAXIMUM PER ISSUE Size: 728 px x 90 px Please submit your tracking or website URL with your ad Submission deadline: Preceding Friday Guidelines: File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds

BREAKBULKONE SHOW This 30-minute show is designed to be an entertaining and educational experience with a relaxed vibe, featuring interviews with industry leaders, lively discussions, transport/product spotlights and Breakbulk Veterans’ adventures.

Leverage our marketing support before, during and after the show to Breakbulk’s 15,000 subscribers and social media following.

1

2

Standard sponsorship of a scheduled BreakbulkONE Show.

See the schedule for details.

Customize your own BreakbulkONE Show with our expert guidance and marketing support. You choose the topic and the speakers, which allows you to showcase your agenda within our trusted show format. Even if this is your first experience, you’ll find the process is easy and effective.

BREAKBULKONE SHOW BENEFITS STANDARD SPONSORSHIP BENEFITS

ADDITIONAL BENEFITS FOR BUILD-YOUR-OWN CUSTOMERS

 Featured as a guest on the show  Press release sent to all Breakbulk media  Submit a 30-second video ad to run during the partners for publication in advance of the show, which will be included in the replay) show  Option to conduct a pre- or post-show video  Story recap by our editorial staff of the interview that will be published to breakbulk.com session with the video replay, which will and featured in the next issue of BreakbulkONE run in the next BreakbulkONE newsletter  “Brought to you by” with logo on title slide at start and printed in the Best of session of BreakbulkONE section in the next issue  Listing as exclusive sponsor of the show on all of Breakbulk magazine digital channels  Logo placement on the BreakbulkONE webinar platform (landing page and registration)  Logo on waiting room and live presentation screen Logo on post-show email to all registrants with link to access the BreakbulkONE Show replay  “Brought to you by” with logo under listing on the 365 page and under video on the replay page  Pre- and post-show marketing exposure through email, social media and website  Receive contact data of those who have registered and opted-in, along with viewer stats (total viewers, Price:participating €3000/$3300 replays, countries)

Lead data included in this sponsorship

“It was great to be involved in the Carrier Checkin BreakbulkONE Show, both as a sponsor and panellist, in what was a lively and interesting discussion about some of the exciting trends in the challenging 2020 market and beyond.”

Ben Collins, Global Project Cargo Manager MSC MEDITERRANEAN SHIPPING COMPANY

NEW! DIGITAL SPECIAL EVENT PREVIEW SERIES

Lead data included in this sponsorship

This one-hour show is designed to provide an overview of an upcoming event and is an excellent way to promote your participation, collect pre-show leads and drive traffic to your stand.

PREVIEW SPONSOR BENEFITS  Submit a 30-second video ad to run during the preview, which will be included in the replay)  Option to conduct a pre- or post-show video interview that will be published to breakbulk.com and featured in the next issue of BreakbulkONE  “Brought to you by” with logo on title slide at start of preview  Logo placement on the BreakbulkONE webinar platform (landing page and registration)  Logo on waiting room and live presentation screen  Logo on post-show email to all registrants with link to access the BreakbulkONE Show replay  “Brought to you by” with logo under listing on the 365 page and under video on the replay page  Pre- and post-show marketing exposure through email, social media and website  Receive contact data of those who have registered and opted-in, along with viewer stats (total viewers, replays, participating countries)  Included in the press release sent to Breakbulk media partners in the event in the region (One sponsor per Preview)

BREAKBULK BUSINESS BRIEF WEBINARS

Lead data included in this sponsorship

A series of deep dive webinars focusing on global trends, market intelligence and business opportunities in the breakbulk and project cargo sector. All marketing of the series will reach our 15,000 subscribers plus a wider audience from Hyve-related shows.

SPONSOR BENEFITS Brand Awareness       

Pre-webinar marketing exposure through email, social media and website (365 page and webinar page registration/replay) Listing as exclusive sponsor of the webinar on all digital channels Logo placement on the webinar platform (waiting room and webinar room) “Brought to you by” with logo on title slide at start of session Opportunity to submit a 30-second video ad to run during the session (included in replay) Logo on post-webinar email to all registrants with link to access the replay Contact data of those who have registered and opted-in, along with session stats

Thought Leadership

 Welcome and opening insight from your company  Participation in Q&A portion of webinar to interact with viewers  Pre-webinar video interview  Included in the webinar press release sent to Breakbulk media partners  Included in post-webinar recap story, which will be published in the next edition of Breakbulk magazine

(One sponsor per Brief – 3 total)

2021 DIGITAL PROGRAMMING SCHEDULE DATE

es and other details. 9 December 2020 Wednesday,

PROGRAM

TIME

BreakbulkONE Show: Breakbulk Veterans Biggest Project Challenges – Lessons for Today

11:30 am CST (Houston / GMT-5)

Thursday, 7 January 2021

BreakbulkONE Show: Book Launch: Meet the Authors of “The Digital Transformation of Logistics”

Tuesday, 26 January 2021

Breakbulk Middle East Event Preview

10:00 am Gulf Standard Time (Dubai / GMT+4)

Thursday, 11 March 2021

Breakbulk Business Brief Webinar

11:30 am GMT (London / GMT+0)

Tuesday, 4 May 2021

Breakbulk Europe Event Preview

Customer Choice (Europe Time Zone)

Thursday, 10 June 2021

Breakbulk Business Brief Webinar

CDT: Central Daylight Time (Americas) 11:30 am BST (London / GMT+1) 11:00 CDT

Tuesday, 14 September 2021

Breakbulk Americas Event Preview

Customer Choice (USA Time Zone)

Thursday, 16 September 2021

Breakbulk Business Brief Webinar

11:30 am BST (London / GMT+1)

January – December 2021

One Custom BreakbulkONE Show Per Month

Customer Choice

Price: €3000/$3300 Max one sponsor per Show.

10:00 am CST (Houston / GMT-5)

CST: China Standard Time