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MEDIA KIT 2020

PHOTO: PORT OF SUNDERLAND


Where the Industrial Supply Chain Connects Around the World Breakbulk is the official publication and editorial guide for events, held annually in Dubai, Shanghai, Bremen and Houston. At the heart of our community are the decision-makers and thought leaders among project owners, shippers and developers; engineering, procurement and construction companies; logistics and supply chain executives; and service providers. Our media products and event content explore new and unique ways to present news and analysis across the entire industrial project cargo supply chain, from oil and gas and petrochemicals, to conventional and renewable energies, to steelmakers and the range of breakbulk heavy-lift and overdimensional cargoes.


40,000+

print and digital readers of Breakbulk, including:

4,000+

EPCs, oil & gas/chemicals/energy companies, mining firms, metals producers and manufacturers

22,500+

issues distributed at Breakbulk Events each year

BREAKBULK CONTENT: THOROUGH. OBJECTIVE. UNIQUE. Each issue of Breakbulk magazine delivers news, analysis and strategies on a range of industry topics for a passionate, experienced and engaged audience: Cargo Lens – News and analysis on trends related to a particular commodity or type of project move. Air – Developments relating to the air freight industry. Case Study – Cargo movement involving highly complex or unique solutions to a particular project problem described by the stakeholders involved. Carrier Profile – Profile or trend feature relating to a particular carrier, carriers or carrier executives. Emerging Markets – Breakbulk regularly spans the globe, investigating smaller or underdeveloped markets showing growth potential or particular niches/special markets. Energy Update – An annual review of energy markets, with additional analysis throughout the year. Equipment – Highlighting innovation and development on the equipment front across the entire supply chain. Executive Summary – Analysis of recent studies and white papers. Inland Transportation – Covering rail and road transportation as well as inland waterway and barge movements of projects and commodities.

THE RIGHT ENVIRONMENT FOR YOUR SALES MESSAGE

Readers look to Breakbulk magazine coverage for:

77% 73% 73% 72% 71% 68% 66% 65% 64% 63%

shipping trends best practices

ocean services market spotlight specialized equipment/handling logistics management case studies emerging markets rules and regulations mega-projects

Insurance – Examining developments in insurance relating to breakbulk, including risk and liability. Intermediaries – Featuring the project forwarder, forwarding networks and agent chain. Logistics Perspective – Analysis of logistics trends. Manufacturing – Looking at developments in manufacturing. Commentaries – Thought pieces and analysis from leading industry executives. Market Spotlight – A market-specific review; a deeper dive into the sector. Port Focus – Profiles and coverage of ports, port authorities, or ports within a particular region. Profile – In-depth interview with a high-profile mover and shaker in the industry.

57% of readers keep their issues for future reference. One in every four readers keep their issues for one year or more.

Regional Review – Covering up-to-date developments in a specific geographic region, within Breakbulk’s global reach. Rules and Regs – Legislation and government actions impacting project cargo moves across all modes. Shipping Trends – Special reports and analysis related to ocean transportation, from among leading analysts and consultants including Drewry and Dynamar.


Print advertising

DESTINATION:

Bremen

A B RE AK BU LK PU B LI CATION

An introduction to the city hosting Breakbulk Europe 2018

BREAKBULK EVENTS DISTRIBUTION As the official publication of Breakbulk Events, Breakbulk magazine is distributed in the attendee bags at every Breakbulk event, reaching 22,500 attendees annually:

3,400 4,500 9,600 5,000

Breakbulk Middle East Breakbulk Asia Breakbulk Europe Breakbulk Americas

EVENTS ADVERTISING PACKAGES For regionally focused advertisers, Breakbulk offers double the opportunity to get your message to your audience, whether it’s the Middle East, Asia, Europe or the Americas – or a combination. Strategic packages are available that combine the effective strength of Breakbulk magazine and digital and special products that will effectively deliver your message to attendees of our industry-leading events. Consider the following options:

Custom Publishing BREMENPORTS TAKES ‘PREMIER PLACE’ DETAILS OF BREAKBULK’S MOVE VISIT A CITY ABUZZ WITH CELEBRATIONS

• Event Preview Package – Ads in two event Previews, and get a third event ad free. • Create a Special Package. Let our sales staff tailor a plan to fit your marketing needs.

A publi

cation

p. 4 p. 14

from

p. 16

CUSTOM PUBLISHING Beyond its award-winning magazine and digital products, Breakbulk offers custom publishing options to target industry verticals, organizations and companies, focusing on events, issues and milestones. Let Breakbulk partner with you to create supplements, sections or advertorials, and special distribution – with flexibility to your goals and budget. Breakbulk can deliver a custom publishing piece in a collaborative effort without monetary investment. Advertising support would come from vendors interested in purchasing advertising to promote the section. Consider this opportunity for your company’s anniversary, rebranding event, or to promote major developments.

• Premium Events-Magazine Package • Regional Packages – Ads in consecutive issues with regional event-oriented content, plus an event Preview ad free.

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Targeted Advertorials

WE THINK OUTSIDE THE BOX

ADVERTORIAL

Port of San Diego: The Special Advantage With regular trade routes to Latin America, Asia and beyond, the Port of San Diego is the nation’s specialty cargo gateway to the Pacific.

San Diego’s booming craft beer industry (more than 100 breweries and counting) can’t be contained, and neither can the equipment needed to produce all those pints. In comes the Port of San Diego. With its open berths and eleven acres of laydown space at the Tenth Avenue Marine Terminal, breakbulk pieces like four 24-ton, 69-foot tall fermentation tanks imported for one of the region’s largest and most successful brewing companies are handled with ease. Whether it’s freestanding, on pallets, raw stacks, in bags, in bundles or in barrels, the Port of San Diego not only has the space, but the flexibility, expertise, competitive rates and commitment to customer service to handle large and small breakbulk and project cargo needs. In addition to brewery equipment, the Port of San Diego specializes in other specialty cargo such as windmill components like towers, blades, hubs and nacelles; vessel components and raw materials like engines, steel beams and bars for shipbuilders; roll-on/roll-off cargo like automobiles, and tanks and support equipment for the military; transformers; generators; yachts; lumber and more. With regular trade routes to Latin America, Asia and beyond, the Port of San Diego is the nation’s specialty cargo gateway to the Pacific. Located in San Diego Bay, the Port of San Diego is the fourth largest in California and has a natural deep-water harbor. Fewer larger container ships, easy access to nearby interstates 5, 8, 15 and 805, and on-dock Class I rail service all contribute to shorter wait times and shorter processing times, which means

less time is wasted and specialty cargo moves from ship to ground to market much faster. The Port has two cargo terminals, the Tenth Avenue Marine Terminal (TAMT), a 96-acre facility in San Diego and the National City Marine Terminal (NCMT), a 135-acre complex in National City. TAMT is the Port’s omni-terminal, where refrigerated containers, break-bulk and bulk cargos are handled. TAMT also has an on-dock cold storage facility, providing approximately 300,000-square feet of temperature-controlled storage and cargo handling. TAMT also has ample open space, covered space and flexibility to efficiently handle and store non-containerized cargo. And, the Port will soon increase its cargo potential with a $24 million modernization project at the terminal scheduled to begin this fall. When complete, there will be even more laydown space and flexibility for each cargo type. NCMT, located just 10 miles from U.S.-Mexico border, is the Port’s roll-on/roll-off cargo terminal, and is the home to the West Coast’s most efficient auto processor, Pasha Automotive Services. Cargo received at the Port’s two cargo terminals originates from twenty countries including Mexico, the United Kingdom, Germany, France, South Korea and Japan, to name a few. Export business includes soda ash and mining-related materials originating from Trona, California that are shipped to South America. Other exports are beer, refrigerated perishables and other materials to South America, American-made automobiles to Asia and turbines to Asia.

Take advantage of being different with the Port of San Diego’s special advantage – call 619-656-6300 or email maritimeinfo@portofsandiego.org. 66 BREAKBULK MAGAZINE www.breakbulk.com

Breakbulk cargo ships in unique ways. Sometimes being different is an advantage. It helps when you have a partner who thinks outside the box. The Port of San Diego specializes in specialty cargo. We have the space, flexibility, expertise and competitive rates to handle all of your breakbulk and project cargo needs. We help you take advantage of being different – less time processing, less time waiting, less time wasted. That’s the special advantage San Diego offers.

PORT of SAN DIEGO Maritime Division 687 Switzer Street | San Diego, CA 92101 619.686.6300 | Fax: 619.686.7288 maritimeinfo@portofsandiego.org

portofsandiego.org/cargo

ISSUE 4 / 2017

BREAKBULK EVENT PREVIEWS

ADVERTORIALS AND SPECIAL PRODUCTS

These special marketing products offer an advance glimpse at the activities and educational content of our industry-leading regional events. Each supplement coincides with the issue preceding the one distributing at the event (Issue 1 for Breakbulk Asia, Issue 2 for Breakbulk Europe, Issue 4 for Breakbulk Americas and Issue 6 for Breakbulk Middle East).

Breakbulk offers advertorials targeting particular regions, topics and industry verticals, which are usually tied to bonus distribution at industry events. Contact us for rates and options.

Consider adding the Preview as part of a coordinated Breakbulk advertising campaign among our eventrelated products. Or consider being an Event Preview Sponsor.

Focused and flexible, these special sections enable you to present your marketing message through a combination of targeted message and display advertising. Announce new services and expansions, celebrate anniversaries or company milestones. Breakbulk also offers standalone one-page and two-page advertorials (see rates on page 7).


digital advertising

Breakbulk.com

BREAKBULK MAGAZINE DIGITAL EDITION In addition to its print edition, Breakbulk magazine is digitally distributed to more than 30,000 readers. Harness that marketing reach as a Digital Edition Sponsor: • Sponsor’s name included in the issue’s advanced e-mail promotion and e-mail release of the digital edition. • Sponsor banner, including logo, across the bottom of the digital cover. • Inside cover would provide two-page advertorial for sponsor – could include video or additional sponsor links to promotional material. Pricing, features available through our sales manager.

BREAKBULK NEWSWIRE Breakbulk Newswire is a weekly e-newsletter distributed every Monday, that informs the industry of breaking news in the project cargo and traditional breakbulk cargo markets, reaching 12,000+ subscribers per week. Each Newswire provides up to five Banner Ad slots and an opportunity to be a Newswire Sponsor. As a Newswire Sponsor, your company is featured with:

BREAKBULK.COM Breakbulk.com is a resource for our events as well as a one-stop source for all of our content – global news coverage from a wide range of industry contributors, links to magazine content, and special reports. The news feed is updated daily. Five sites are included: Breakbulk Media, Breakbulk Americas, Breakbulk Asia, Breakbulk Europe and Breakbulk Middle East. Unless otherwise specified, a digital ad includes all five properties. BANNER AD PACKAGES • 12 months Leaderboard Banner Ad + 6 months free Newswire Banner Ad • 6 months Newswire Banner Ad + 2 months Leaderboard Banner Ad • 4 months Leaderboard Banner Ad + 2 months of Newswire Banner Ad

• Company name and logo. • Lead advertising banner in newsletter. • Company name appears in email subject. • Sponsorship would include any Flash News – breaking news distributed between weekly Newswire – during time of sponsorship. Contact us for rates and availability!

Breakbulk Magazine Digital Edition

4,000+

followers on Twitter

10,000+

Breakbulk company page and moderated group followers on LinkedIn

7,000+

followers on Facebook

media contacts EDITORIAL DIRECTOR

Gary G. Burrows +1 904 535 5460 gary.burrows@breakbulk.com

ACCOUNT MANAGER Robert Janusauskas +353 85 736 8460 robert.janusauskas@ breakbulk.com

NEWS EDITOR

Carly Fields carly.fields@breakbulk.com

CONTENT TRAFFIC

Rocio Martinez Matilla +34 660 317 223 Rocio.Matilla@breakbulk.com


2020 Editorial Calendar MAGAZINE

ISSUE 1

ISSUE 2

ISSUE 3

ISSUE 4

ISSUE 5

ISSUE 6

Topics Climate/ Protectionism; Energy Update Staffing: Renewables; Outlook; Extreme Weather; Cyber Security Recruitment and Finance/ Arctic Project Sustainability Retention; Green Principles Potential Civil Engineering Magazine Ad Closing

Friday, Jan. 2

Friday, Feb. 7

Friday, April 17

Friday, June 12

Friday, Aug. 21

Friday, Oct. 16

Final Deadline for Ad Materials

Tuesday, Jan. 7

Tuesday, Feb. 14

Tuesday, April 21

Tuesday, June 16

Tuesday, Aug. 25

Tuesday, Oct. 20

Publication Date

Wednesday, Jan. 29

Monday, March 2

Wednesday, May 6

Wednesday, July 1

Wednesday, Sept. 9

Wednesday, Nov. 4

Special Distribution

Breakbulk Breakbulk Breakbulk TBA Middle East Asia Europe

Breakbulk TBA Americas

Feb. 25-26

March 18-19

Sept. 29-Oct. 1

Dubai, UAE

Shanghai, Bremen, China Germany

Houston, US

ISSUE 2

ISSUE 5

ISSUE 6

May 26-28

SPECIAL PRODUCTS

ISSUE 1

ISSUE 3

ISSUE 4

Mandarin Edition

Europe Ports Air Cargo – and Inland Flying High Terminals

North America Ports and Equipment

High and Heavy

Special Project Ad Closing

Thursday, Jan. 2

Tuesday, Feb. 5

Tuesday, April 14

Tuesday, June 9

Tuesday, Aug. 18

Tuesday, Oct. 16

Final Deadline for Ad Materials

Friday, Jan. 5

Friday, Feb. 8

Friday, April 17

Friday, June 12

What sets Breakbulk Apart? • A  dvertising in Breakbulk magazine extends the impact of your exhibiting spend beyond the event. Each delegate at all of our four worldwide events receives a magazine in the delegate bag, as well as distribution through the exhibition hall – more than 22,500 copies across all events.

• U  nlike other industry publications, Breakbulk provides objective news and analysis gathered from industry experts, as well as first-hand reporting from our events. This means Breakbulk’s coverage is more relevant, compelling and actionable for our audience.

• Breakbulk magazine is a controlled-circulation publication, which means we ensure it reaches the most relevant industry audience, including some 3,000+ engineering, procurement and construction companies, oil & gas/chemicals/energy companies, mining firms, metals producers and manufacturers.

• Breakbulk provides event exhibitors and Global Event Partners with cost advantages when placing their ads in event issues as well as multi-issue packages.


rates & specs 2020 Breakbulk magazine Advertising Rates Breakbulk offers discounted rates for multiple issues, for event exhibitors and for Global Event Partners AD SIZE 1X

1X EXHIBITOR SAVINGS*

1X GEP SAVINGS* 6X SAVINGS*

6X EXHIBITOR SAVINGS*

6X GEP

SAVINGS*

Full Page

$4,000

$3,000

25%

$2,700

33%

$2,700

33%

$2,700

33%

$2,500

38%

Half Page

$2,300

$1,800

22%

$1,500

33%

$1,800

22%

$1,500

33%

$1,450

37%

One-third Page

$1,700

$1,500

12%

$1,350

21%

$1,500

12%

$1,350

21%

$1,250

26%

Back Cover

$5,000

$4,000

20%

$3,400

32%

$4,000

20%

$3,400

32%

$3,150

37%

Inside Front Cover $4,500

$3,700

18%

$3,000

33%

$3,700

18%

$3,000

33%

$2,800

38%

Inside Back Cover $4,000

$3,300

18%

$2,700

33%

$3,300

18%

$2,700

33%

$2,500

38%

Two-page Spread

$6,000

$4,800

20%

$4,000

33%

$4,800

20%

$4,000

33%

$3,800

37%

Advertorial

$5,000

$4,000

20%

$3,400

32%

$4,000

20%

$3,400

32%

$3,150

37%

* % savings of regular 1x rate.

banner ads

TWO-PAGE SPREAD

AD TYPE

Bleed – 416x286mm

Trim – 406x276mm Live area – 394x264mm

Leaderboard Banner $3,000

Run-of-web Banner $1,500

FULL PAGE

Size – 728 x 90 px

Live area – 178mm x 254mm

breakbulk newswire ads

Bleed – 213mm x 286mm Trim – 203mm x 276mm

HALF-PAGE ISLAND

112mm x 179mm

MONTHLY

HALF-PAGE HORIZONTAL 170mm x 118mm

AD TYPE

Weekly $500

Monthly $1,200 Size – 600 x 75 px; 4-5 total

DIGITAL REQUIREMENTS

Disks or electronically emailed ads should be accompanied by all fonts and the original “native” file format. The original document must be set up for Macintosh in Photoshop, Illustrator or InDesign. Photographs, logos and any accompanying graphics should be furnished at a minimum 300 dpi resolution and CMYK only.

FILE FORMATS ACCEPTED GIF, JPG, PNG

RESOLUTION 72 dpi (dots per inch) COLOR PROFILE RGB only BORDER 1-pixel border must be visible in ad if background is white (#FFFFFF) to differentiate from content area. ANIMATION May loop 3x, 24 fps, 15 seconds max recommended for standard ad units. CLICK-THROUGH URL Click URL must be included when creative files are submitted.

ISSUANCE AND DEADLINES

Breakbulk magazine is published bimonthly. Please see editorial calendar for space and material deadlines.

STORING MATERIAL

Supplied electronic files and proofs will be stored by the publisher for 13 months and then destroyed unless otherwise notified by the advertiser or agency. Call for more detailed information.

CONTACT

To advertise with Breakbulk, please contact: Robert Janusauskas, Advertising Sales Manager Tel: +353 85 736 8460 / Robert.janusauskas@breakbulk.com Orders and/or advertising materials should be sent to: Rocio Martinez Matilla, Content Traffic +34 660 317 223 / Rocio.Matilla@breakbulk.com

Profile for Breakbulk Events & Media

Breakbulk Media Kit 2020  

Discover a new world of advertising opportunities for companies involved in the logistics and transport of project cargo, project developers...

Breakbulk Media Kit 2020  

Discover a new world of advertising opportunities for companies involved in the logistics and transport of project cargo, project developers...

Profile for breakbulk