MEDIA KIT 2024 The only platform that offers access to the entire breakbulk and project cargo industry through media and in-person events – the market leaders in each region.
Inside: Audience I Social Media I Products I Schedules & Pricing breakbulk.com/page/advertise
BREAKBULK MEDIA PRODUCTS Breakbulk Media products unite the industry in-person, in print and online throughout the year. Advertising with Breakbulk is an effective way to extend your event participation by generating interest in your company before, during and after our events: Breakbulk Middle East in Dubai, Breakbulk Europe in Rotterdam and Breakbulk Americas in Houston.
Advertising is also a great way to connect with industry professionals throughout the year and at times that coincide with your company’s marketing plans and milestones. When you advertise and sponsor with Breakbulk Events & Media, you align your company with the leading business connector for everyone involved in the delivery of projects
throughout the world. Take a look at Breakbulk media products, which range from broad industry coverage to reaching key constituencies exclusive to Breakbulk like Women in Breakbulk, Global Shipper Network members and to the next generation of industry talent. Our sales team can help you put together a media plan to reach your goals in 2024.
EUROPE 2
EUROPE 21-23 MAY 2024
EUROPE 21 EUROPE 21-23 MAY 2024
EUROPE 21-23 MAY 2024 breakbulk.com/page/advertise
THE BREAKBULK AUDIENCE OUR DATABASE
30,000+ The database includes*: • Registrants from past shows • Subscribers via the three Breakbulk event websites • Event attendees who have subscribed to receive event updates, BreakbulkONE newsletter and Breakbulk magazine digital edition
COUNTRIES
TOP 5 COUNTRIES
167
45 %
Europe
9%
Other (primarily Asia)
21 % United States Arab 9 % United Emirates
EVENT REGION BREAKDOWN 18 % Middle East/ Africa
8 % Germany 7 % Türkiye 6 % Netherlands
28 %
Americas
SECTORS
accounts for
51 %
contacts
5%
Road Transport
33 %
Freight Forwarding & Logistics Services
11 %
Cargo Owners
3%
IT Technology
16 %
Maritime Transport
9%
Associated Services
2%
Air Transport
13 %
Equipment
7%
Ports & Terminals
1%
Rail Transport
breakbulk.com/page/advertise
EUROPE
EUROPE
EUROPE
EUROPE
EUROPE
EUROPE
EVENT STATS Breakbulk Middle East 2023
Breakbulk Europe 2023
Breakbulk Americas 2023
Attendance 6,496
Attendance 10,445
Attendance 5,665
Countries 98
Countries 126
Countries 65
Top sectors Freight Forwarder: 37%; Maritime Transport: 20%; Industry-related Service: 6%
Top sectors Freight Forwarder: 33%; Maritime Transport: 30%; Ports & Terminals: 11%
Top sectors Freight Forwarder: 27%; Maritime Transport: 20%; Road Transport: 15%
BGSN Attendees (Cargo Owners) 225
BGSN Attendees (Cargo Owners) 444
BGSN Attendees (Cargo Owners) 427
See all stats
See all stats
See all stats
breakbulk.com/page/advertise
SOCIAL MEDIA With 32,847 direct followers*, a number that’s continually growing, we use these channels to get your message heard. All media buys include complimentary social media support.
Company
16,597 followers
Group
6,718 members
4,494 followers
7,300 followers
3,080 followers
1,596
subscribers *As of Oct. 25, 2023
OUR COMMUNITIES Bringing common interest groups together to share perspectives, advice and information with each other and the wider Breakbulk audience. These three communities offer resources from expert sources, while facilitating networking and mentoring opportunities within the groups.
WOMEN IN BREAKBULK:
BREAKBULK GLOBAL SHIPPER NETWORK:
NEXTGEN:
Women in Breakbulk: Women in the breakbulk and project cargo business are still often ‘the only woman in the room’ so our aim is to provide a vibrant platform to help build diversity throughout the industry, at all levels and in all regions.
Connecting project decision makers, the BGSN focuses on the activities and topics important to those working in engineering, procurement and construction, oil and gas, chemicals, renewables and other energy sectors, industrial manufacturing, mining and metals, forestry, and aerospace.
An outgrowth of Breakbulk’s Education Day program offered at all Breakbulk events, this group joins students interested in a career in any industry sector with working professionals. Breakbulk collaborates with its host cities to support industry growth and help fill a significant talent gap.
breakbulk.com/page/advertise
OUR PRODUCTS Breakbulk Magazine – The source for insights, interviews and transport success stories that keeps our industry moving.
6
times per year
3
All six issues are available in digital format and range from 90 – 110 pages.
EACH ISSUE INCLUDES:
print issues distributed at Breakbulk events
UpFront, a compilation of quick reads with infographics about industry sectors, thought leadership pieces from industry influencers, introductions to new exhibitors, a seasonal gift guide and more. Editorial features are organized by geography covering global stories and pieces focused on Europe, the Americas, the Middle East, Africa and Asia.
The volume of geographic coverage pairs with the Breakbulk events cycle so readers can understand important issues to be covered at an upcoming event and read event coverage. ISSUE
Middle East, Africa
Europe
Americas
Global
1 JAN-FEB
35%
13%
10%
14%
2 MAR-APR
19%
30%
9%
7%
3 MAY-JUN
9%
30%
7%
19%
4 JUL-AUG
9%
21%
27%
11%
5 SEP-OCT
7%
8%
38%
17%
6 NOV-DEC
21%
4%
21%
25%
EDITORIAL CALENDAR & SCHEDULE MAGAZINE CYCLE
ISSUE 1 2024 ISSUE 2 2024 (JAN-FEB) (MAR-APR)
ISSUE 3 2024 (MAY-JUN)
ISSUE 4 2024 (JUL-AUG)
ISSUE 5 2024 (SEP-OCT)
ISSUE 6 2024 (NOV-DEC)
EVENT DISTRIBUTION
BBME 12-13 FEB
ONLINE ONLY
BBEU 21-23 MAY
ONLINE ONLY BBAM 15-17 OCT
ONLINE ONLY
Theme
Middle East
Project Landscape
Energy
Latin America
Shippers Edition
2025 Outlook
Digital Edition Distributes
Friday, 19 Jan
Friday, 1 Mar
Friday, 26 April
Friday, 12 July
Friday, 13 Sept
Friday, 8 Nov
Ad Reservations Due
Monday, 8 Jan
Thursday, 8 Feb
Thursday, 4 April
Thursday, 20 June
Thursday, 22 Aug
Thursday, 17 Oct
Final Deadline for Ad Materials
Friday, 12 Jan
Wednesday, 21 Feb
Wednesday, 17 April
Wednesday, 3 July
Wednesday, 4 Sept
Wednesday, 30 Oct
breakbulk.com/page/advertise
SPECIAL ADVERTISING OPTIONS EVENT FLIGHT
ADVERTORIALS
PREMIUM POSITIONS
3 consecutive issues and the third issue is free
2 pages: full page ad plus advertorial page
Extra value for exhibitors includes: • Featured on main floor plan onsite • Magazines delivered to advertiser’s stand • Interview in Breakbulk Studios • Advertiser stand/team photo included in official event video • Quote and photo in recap coverage in postevent magazine
Focused and flexible, these special sections let you present your marketing message through a combination of targeted messaging and display advertising. Advertiser provides copy (maximum 500 words) and graphics. These two pages will face each other.
Inside front cover, inside back cover and back cover are considered premium postions and are priced accordingly. Reservations accepted on a first-come, first-served basis.
CUSTOM PUBLISHING & OTHER PRODUCTS Bundled customer publications, inserts and other advertising products may be custom quoted. Contact a sales team member for more information.
Advertisers may request right- or leftread placement and far forward. We will do our best to accommodate your request, but all placement is subject to editor discretion. The earlier you book, the more likely we will be able fulfill your request.
SPECIFICATIONS 416 mm
Bleed 213x286mm Trim 203x276mm Live area 178x254mm (Same for inside front, inside back and back cover)
HALF-PAGE ISLAND
112 mm
HALF-PAGE ISLAND 112x179mm
179 mm
286mm 276 mm
178 mm
170 mm
HALF-PAGE HORIZONTAL 170mm x 118mm
406 mm
213 mm
254 mm
HALF-PAGE HORIZONTAL 118 mm
394 mm
FULL PAGE
Bleed 416x286mm Trim 406x276mm Live area 394x264mm
276 mm
264 mm
286mm
TWO-PAGE SPREAD
203 mm
OTHER INFORMATION DIGITAL FILE REQUIREMENTS
STORING MATERIAL
Disks or electronically emailed ads should be accompanied by all fonts and the original “native” file format. The original document must be set up for Macintosh in Photoshop, Illustrator or InDesign. Photographs, logos and any accompanying graphics should be furnished at a minimum 300 dpi resolution and CMYK only.
Supplied electronic files and proofs will be stored by the publisher for 13 months and then destroyed unless otherwise notified by the advertiser or agency. Call for more detailed information.
breakbulk.com/page/advertise
NEWSLETTERS
PRODUCTS
GUIDELINES:
Sent every other Tuesday to the database, Includes news, interviews and commentary from industry leaders, exhibitor news, shipper news, event coverage, exceptional transports and more.
File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds
SPECIFICATIONS & DEADLINE AVAILABLE MONTHLY
SCHEDULE:
(Sent two times each month on Tuesdays)
Jan 9, 23 Feb 6. 20 March 5, 19 April 16, 30 May 14, 28 June 11, 25
5 AD MAXIMUM PER ISSUE Size: 600 px x 100 px Please submit your tracking or website URL with your ad Submission deadline: Preceding Friday of send day
July 9, 23 Aug 6, 20 Sep 10, 24 Oct 8,22 Nov 5, 19 Dec 3, 17
NEW FOR 2024: COMMUNITY NEWSLETTERS WOMEN IN BREAKBULK SENT QUARTERLY Includes inspiration, case studies, advice, thought leader pieces, profiles, project news featuring women, Women in Breakbulk member spotlights and WiB activities at Breakbulk events
BREAKBULK GLOBAL SHIPPER NETWORK SENT QUARTERLY Includes case studies, thought leader pieces, profiles, economic coverage, news featuring BGSN members, what’s on for BGSN members at Breakbulk events
NEXTGEN SENT QUARTERLY Includes student-to-workplace success stories, job hunting advice, Breakbulk industry basics, workshop promotions, educational opportunities, internship opportunities, Breakbulk Education Day news
SPECIFICATIONS & DEADLINE AVAILABLE QUARTERLY
SCHEDULE FOR MAILING
5 AD MAXIMUM PER ISSUE Size: 600 px x 100 px Please submit your tracking or website URL with your ad Ads due preceding Wednesday of mail week.
Q1 Week of March 11 Q2 Week of June 17 Q3 Week of Sep 16 Q4 Week of Dec 9
breakbulk.com/page/advertise
WEB ADVERTISING
PRODUCTS
The Breakbulk websites are a vital resource for our events and a one-stop source for all of our global content including industry news updated daily, magazine content, digital session recaps and more. There are four websites: Breakbulk Global (breakbulk.com), Breakbulk Americas, Breakbulk Europe and Breakbulk Middle East. On breakbulk.com, ads are placed at the top of pages. One the event sites, ads are located above the footer as shown here. The interactive ads can be linked to your website. Use a UTM link to track from your Google Analytics account.
Breakbulk Europe
Pageviews
Users
Average
55,911
17,857
High May
323,209
130,956
Low Oct
8,861
2,824
Breakbulk Middle East
Pageviews
Users
Average
14,781
3,683
High Feb
63,870
16,503
Low June
3,826
1,232
Breakbulk Americas
Pageviews
Users
Average
22,742
5,021
High Sep
82,183
19,782
Low Dec
4,613
1,373
Breakbulk Global
Pageviews
Users
Average
15,493
6,467
High Oct/July
22,014
8,487
Low Dec
9,192
4,519
SPECIFICATIONS & MONTHLY DEADLINE BANNER
Size: 728 px x 90 px Please submit your tracking or website URL with your ad Submission deadline: 7 days prior to month’s start
GUIDELINES
File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds
breakbulk.com/page/advertise
VISIT BREAKBULK.COM/PAGE/ADVERTISE
breakbulk.com/page/advertise