PRINT • DIGITAL • EVENTS
BUILDING GLOBAL CARGO CONNECTIONS
2018 MEDIA KIT
editorial calendar Issue 1 Outlook 2018 Is this finally the year all of that “cautious optimism” is rewarded for the breakbulk and project industry? We call on leading industry executives to offer their insights on seeking a competitive edge in the new year. REGIONAL FOCUS: MIDDLE EAST | RUSSIA | AUSTRALASIA Ad Close: Tuesday, Jan. 2 | Materials Due: Friday, Jan. 5 Publication Date: Wednesday, Jan. 17 Bonus Distribution: BB Middle East (Abu Dhabi, UAE, Feb. 6-7)
Webinar: Forecasting Recovery? Following on from Breakbulk’s most anticipated feature of the year, elected participants from Breakbulk’s cover story will participate in a lively discussion on what to expect in 2018, and will field questions from the webinar audience. Breakbulk Events Coverage: Special Section: Breakbulk China Preview
Ad Close: Tuesday, Dec. 26 | Materials Due: Friday, Dec. 29
Photo Contest Winner: Town & Country
Issue 2 security “Is it safe?” When it comes to your cargo, there’s no more frightening question or source of sleepless nights. In the race to keep ahead of the physical and digital tricks to separate you from your stuff, we’ll look for answers. REGIONAL FOCUS: CHINA | SOUTHERN EUROPE | CANADA/GREAT LAKES Ad Close: Tuesday, Feb. 20 | Materials Due: Friday, Feb. 23 Publication Date: Wednesday, March 7 Bonus Distribution: Breakbulk China, Shanghai, March 26-28
Webinar: Energy Ed Osterwald, a partner of CEG Europe and a long-time contributor to Breakbulk media and events, will offer his take on the energy industry, including a look at whether renewables will live up to their hype. Breakbulk Events Coverage: In the Magazine: Breakbulk Middle East Event Recap Special Section: Breakbulk Europe Preview
Ad Close: Tuesday, Feb. 13 | Materials Due: Friday, Feb. 16
Issue 3 energy Energy remains at the core of the project industry, and its roller-coaster ride has dramatically affected the industry and those businesses that serve it. Breakbulk presents our annual analysis of the prospects for conventional and renewable energy across the world markets. REGIONAL FOCUS: NORTHERN EUROPE | NORTH AFRICA | CENTRAL AMERICA/CARIBBEAN Ad Close: Tuesday, April 24 | Materials Due: Friday, April 27 Publication Date: Wednesday, May 9 Bonus Distribution: BB Europe (Bremen, Germany, May 29-31)
Webinar: Project 101 – A Lifecycle Overview Breakbulk research partner Independent Project Analysis offers a unique overview of the life cycle of a major project, from understanding the stage-gate process all the way through startup - a highly valuable education experience! Breakbulk Events Coverage: In the Magazine: Breakbulk China Event Recap Bonus Content: Special Section: Europe Port Stars
Ad Close: Tuesday, April 17 | Materials Due: Friday, April 20
Photo Contest Winner: Waterworld
Issue 4 environment Shippers and service providers are buffeted by a flood of environmental regulations that dramatically impact a company’s ability to comply while maintaining their bottom line. Yet companies effectively rise to the challenge. REGIONAL FOCUS: SOUTHEAST ASIA | NORTH AMERICA/ PACIFIC NW | EAST AFRICA Ad Close: Tuesday, July 3 | Materials Due: Friday, July 6 Publication Date: Wednesday, July 18
Webinar: Environmental Forum Breakbulk will host a discussion among industry executives, exploring the industry’s role in environmental policies, and protecting against liabilities and enhancing compliance. Breakbulk Events Coverage: In the Magazine: Breakbulk Europe Event Recap Special Section: Breakbulk Americas Preview
Ad Close: Tuesday, June 26 | Materials Due: Friday, June 29
Bonus Content: Special Section: Freight Forwarders
Ad Close: Tuesday, June 26 | Materials Due: Friday, June 29
Photo Contest Winner: People Make It Happen
Issue 5 innovation Breakbulk builds upon its role in exploring the technologies and innovations to report on new concepts and approaches that keep the industry moving forward. REGIONAL FOCUS: NORTHERN EUROPE | NORTH AFRICA | CENTRAL AMERICA/CARIBBEAN Ad Close: Tuesday, Sept. 4 | Materials Due: Friday, Sept. 7 Publication Date: Wednesday, Sept. 19 Bonus Distribution: BB Americas (Houston, U.S., Oct. 2-4)
BREAKBULK MEDIA STATS
40,000+
print and digital subscribers. including:
3000+
VIP Shipper Club members (cargo owners)
25,000+
issues per year distributed at events
Webinar: To MPV or Not to Be? Dirk Visser, senior shipping consultant and managing editor of Dynamar BV, and Susan Oatway, senior analyst of Drewry Shipping Consultants, will discuss prospects for the multipurpose and heavy-lift vessel market.
9000 6000 5000 3000
Bonus Content: 2019 Industry Directory Special Section: Dynamar Study
Breakbulk Europe Breakbulk Americas Breakbulk China Breakbulk Middle East
Ad Close: Tuesday, Aug. 28 | Materials Due: Friday, Aug. 31
Photo Contest Winner: Over the River and Through the Woods
Issue 6 breakbulk by numbers In an era of indices, KPIs and analytics, it’s truly a numbers game in breakbulk and project cargo. We’ll sharpen our pencils and take a unique look at industry data to fill in the blanks that will give a clearer picture of our industry. REGIONAL FOCUS: MEDITERRANEAN | WEST AFRICA | SOUTH ASIA Ad Close: Tuesday, Oct. 30 | Materials Deadline: Friday, Nov. 2 Publication Date: Wednesday, Nov. 14
Webinar: What’s New? Following on from Breakbulk’s Issue 5 Cover Story, join us for an exploration of trends and technologies that are shaping the way forward through challenges facing the breakbulk and project cargo industry. Breakbulk Events Coverage: In the Magazine: Breakbulk Americas Event Recap Special Section: Breakbulk Middle East Preview
Ad Close: Tuesday, Oct. 23 | Materials Due: Friday, Oct. 26
Breakbulk.com updated regularly with event information, cargo photos, videos, webcasts, directories, press releases and more.
75,000
impressions per month
Users spend on average 2 minutes per session
70% desktop 30% mobile SUPPLY CHAIN SECURITY n APPALACHIAN PETROCHEMICALS n BOOSTER FOR PROJECT CARGO
ISSUE 4 / 2017
BANISH THE BOX Containers Shouldn’t Dominate Commodity Discussions
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Magazine Breakbulk magazine is the source for news, features and analysis on the heavylift, project and over-dimensional cargo industry, the publication of record for the industrial supply chain. Breakbulk has forged a unique bond with VIP shippers and top-shelf executives who rely on us for thorough, objective reporting, as we rely on them to be our eyes and ears in the industry. As they are the focus of the vendors and service providers for the entire supply chain, we deliver advertisers with a passionate, experienced and discerning audience, integral to the success of your marketing campaign. We offer creative and flexible plans, tailored to your sales goals and budgets.
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Newsletter Breakbulk Newswire is a weekly electronic newsletter distributed every Monday, that informs the industry of latest news in the project cargo and traditional breakbulk cargo markets. Breakbulk also delivers breaking news with timely Flash News reports. The global edition is sent to 12,000 subscribers per week.
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Website Breakbulk.com is a resource for our events as well as a one-stop source for all of our content – growing global news coverage by wide range of industry contributors, links to magazine content and special reports. News feed are updated daily with data, cargo photos, videos, webcasts, directories, press releases and more.
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Online Advertising Breakbulk.com outperforms the advertising industry standard - you get results with our online ads. Average click-through is more than three times the industry standard across all types of online advertising. Advertisers can find their target audience via the website, newsletter, or a creative package across all media channels including print.
Tailored Advertising Beyond print and digital display advertising, Breakbulk offers a range of unique and targeted marketing options to creatively deliver your message to your supply chain customers, through sponsorships and special content generated by Breakbulk’s experienced editorial and sales teams:
SPONSORSHIPS WEBINARS
Breakbulk’s Webinars are an authoritative and interactive marketing opportunity for advertisers and sponsors, allowing you to communicate thought leadership to a captive audience. These webinars feature the most respected and experienced executives from the industrial supply chain, as well as Breakbulk research partners Independent Project Analysis, Drewry Shipping Consultants, Dynamar BV, CEG and Stratfor. Sponsoring a Breakbulk Webinar develops leads culled in an educational and informative atmosphere, helping to drive sales and strengthen your pipeline. Breakbulk offers two webinar sponsorships packages: Editorial Format, in which Breakbulk is responsible for content details; and Partner Format, in which Sponsor is responsible for content details and may direct and/ or participate in the discussion. Deliverables include:
• E vent Promotion and Banner ads in Breakbulk E-Newsletters. • Outbound direct promotional email messages to subscribers. • Full-page advertisement in Breakbulk magazine and runof-site advertising on Breakbulk.com promoting the event. • “From Our Sponsor” paragraph in all attendee registration and confirmation emails. • Sponsor logo remains on the screen in the webcast viewer at all times. • Participants will automatically opt in for sponsor information during registration. • Sponsor receives the full list of registrants, including contact information. • Webcast is archived and available for viewing for one year on Breakbulk.com and the sponsor’s website.
BREAKBULK MAGAZINE DIGITAL EDITION In addition to its print edition, Breakbulk, the leading source of analysis and news in the project cargo and traditional breakbulk logistics market, is digitally distributed free to more than 32,000 readers. Here’s your chance to harness that marketing reach as a sponsor of the digital edition.
Sponsor would be noted prominently on all electronic distribution of the issue, including those that distribute during our conferences and exhibitions. Sponsor by the year or by the issue. Deliverables:
• N otice as sponsor for advance promotion of the issue, for email notification for subscribers who get early access to the issue, and the issue announcement to the entire 32,000-plus digital audience. • Digital cover would have a sponsor banner, including logo, across bottom. • Inside cover could provide two-page advertorial for sponsor — could include video, additional sponsor links to promotional materials.
BREAKBULK NEWSLETTER
Feature your company name and logo as sponsor of Breakbulk’s weekly newsletter, distributed to nearly 12,000 readers every Monday at noon EDT. Sponsor by the issue or by the month.
SPECIAL PROJECTS CUSTOM PUBLISHING
Breakbulk offers custom publishing options to target industry verticals, organizations and companies. Let Breakbulk partner with you to create supplements, sections or advertorials – with flexibility to your goals and budget. Breakbulk can deliver a custom publishing piece in a collaborative effort without monetary investment. Advertising support would come from vendors interested in promoting the section. Your company can use this branding to create additional awareness of brand name, corporate history, management team, position within the market, value proposition, and service offerings, outlook and future plans. Consider this opportunity for your company’s anniversary, rebranding event, or to promote major developments. Past work includes: BBC Chartering 20th Anniversary Issue Destination: Bremen POSD_BreakbulkAmericas.qxp_Layout 1 7/21/17 9:28 AM Page 1
WE THINK OUTSIDE THE BOX
ADVERTORIAL
Port of San Diego: The Special Advantage
Deliverables:
• C ompany name and logo are featured as sponsor of the newsletter. • Sponsor gets lead advertising banner in newsletter. • Sponsorship would also include any Flash News – breaking news distributed between newsletters – during time of sponsorship.
With regular trade routes to Latin America, Asia and beyond, the Port of San Diego is the nation’s specialty cargo gateway to the Pacific.
San Diego’s booming craft beer industry (more than 100 breweries and counting) can’t be contained, and neither can the equipment needed to produce all those pints. In comes the Port of San Diego. With its open berths and eleven acres of laydown space at the Tenth Avenue Marine Terminal, breakbulk pieces like four 24-ton, 69-foot tall fermentation tanks imported for one of the region’s largest and most successful brewing companies are handled with ease. Whether it’s freestanding, on pallets, raw stacks, in bags, in bundles or in barrels, the Port of San Diego not only has the space, but the flexibility, expertise, competitive rates and commitment to customer service to handle large and small breakbulk and project cargo needs. In addition to brewery equipment, the Port of San Diego specializes in other specialty cargo such as windmill components like towers, blades, hubs and nacelles; vessel components and raw materials like engines, steel beams and bars for shipbuilders; roll-on/roll-off cargo like automobiles, and tanks and support equipment for the military; transformers; generators; yachts; lumber and more. With regular trade routes to Latin America, Asia and beyond, the Port of San Diego is the nation’s specialty cargo gateway to the Pacific. Located in San Diego Bay, the Port of San Diego is the fourth largest in California and has a natural deep-water harbor. Fewer larger container ships, easy access to nearby interstates 5, 8, 15 and 805, and on-dock Class I rail service all contribute to shorter wait times and shorter processing times, which means
less time is wasted and specialty cargo moves from ship to ground to market much faster. The Port has two cargo terminals, the Tenth Avenue Marine Terminal (TAMT), a 96-acre facility in San Diego and the National City Marine Terminal (NCMT), a 135-acre complex in National City. TAMT is the Port’s omni-terminal, where refrigerated containers, break-bulk and bulk cargos are handled. TAMT also has an on-dock cold storage facility, providing approximately 300,000-square feet of temperature-controlled storage and cargo handling. TAMT also has ample open space, covered space and flexibility to efficiently handle and store non-containerized cargo. And, the Port will soon increase its cargo potential with a $24 million modernization project at the terminal scheduled to begin this fall. When complete, there will be even more laydown space and flexibility for each cargo type. NCMT, located just 10 miles from U.S.-Mexico border, is the Port’s roll-on/roll-off cargo terminal, and is the home to the West Coast’s most efficient auto processor, Pasha Automotive Services. Cargo received at the Port’s two cargo terminals originates from twenty countries including Mexico, the United Kingdom, Germany, France, South Korea and Japan, to name a few. Export business includes soda ash and mining-related materials originating from Trona, California that are shipped to South America. Other exports are beer, refrigerated perishables and other materials to South America, American-made automobiles to Asia and turbines to Asia.
Take advantage of being different with the Port of San Diego’s special advantage – call 619-656-6300 or email maritimeinfo@portofsandiego.org. 66 BREAKBULK MAGAZINE www.breakbulk.com
Breakbulk cargo ships in unique ways. Sometimes being different is an advantage. It helps when you have a partner who thinks outside the box.
Targeted Advertorials
The Port of San Diego specializes in specialty cargo. We have the space, flexibility, expertise and competitive rates to handle all of your breakbulk and project cargo needs. We help you take advantage of being different – less time processing, less time waiting, less time wasted. That’s the special advantage San Diego offers.
PORT of SAN DIEGO Maritime Division 687 Switzer Street | San Diego, CA 92101 619.686.6300 | Fax: 619.686.7288 maritimeinfo@portofsandiego.org
portofsandiego.org/cargo
ISSUE 4 / 2017
ADVERTORIALS
Breakbulk offers advertorials targeting particular regions, topics and industry verticals, which are usually tied to bonus distribution at industry events. Focused and flexible, these special sections enable you to present your market message through a combination of targeted message and display advertising.
Breakbulk Magazine Digital Edition
Breakbulk also offers standalone two-page advertorials on a limited basis. Deliverables:
Breakbulk Webinars
• Two-page spread: – Advertorial content up to 500 words of text, logo and photograph along with contact information. – Full-page display advertisement facing advertorial page. • One-page: – Advertorial content of up to 200 words of text, logo or optional image, along with contact information. – H alf-page display advertisement on same page.
Breakbulk Events Distribution
Breakbulk will present in 2018 its third annual Breakbulk Industry Directory, proven to be an invaluable desk and online resource.
Built with a core of exhibitors from all of Breakbulk’s events, and augmented with paid advertisers, the Industry Directory’s listings read like a who’s who in the breakbulk and project cargo logistics industry. Available in print and digital formats, the Industry Directory is also distributed at all of Breakbulk’s events, meaning access to thousands of companies that are looking for a trusted service provider just like you. Deliverables:
• Full page package, Benefits included: – Full page ad within the primary category of your choice – region & product – 6 additional listings within categories of your choice – 300 words plus contact details – Bold, highlight & logo Link to website – Link to website – Photo and video in online guide (25 leads per quarter delivered) • Half page package, Benefits included: – Half page ad within the primary category of your choice – region & product – 3 additional listings within categories of your choice – 300 words plus contact details – Bold, highlight & logo – Link to website (10 leads per quarter delivered)
BREAKBULK EVENTS DISTRIBUTION
For advertisers whose marketing efforts focus on a region covered by one of our key events, Breakbulk offers double the opportunity to get the message to your audience – whether it’s Breakbulk Europe, Breakbulk Americas, Breakbulk China or Breakbulk Middle East. This special two-issue package allows advertisers to utilize our special focus on a Breakbulk Events region with a full-page advertisement in two successive issues with an equally special rate. Deliverables:
• F ull-page advertisement in Breakbulk Preview edition, a special 24-page section that distributes to Breakbulk’s audience the issue prior to that region’s event. Digital Preview edition also features prominently in event marketing efforts, further strengthening advertisers’ visibility. • Full-page advertisement in Breakbulk magazine with special distribution at the event. Placed in the hands of thousands of delegates, a magazine with event distribution reaches more than 40,000 readers when combined with print and digital editions.
I N D UST RY DIRECTORY
2018
2018 BREAKBULK INDUSTRY DIRECTORY
AIR TRANSPORT • ASSOCIATIONS • BARGE & INLAND WATERWAYS • CARGO OWNERS • EDUCATION • EQUIPMENT • FREIGHT FORWARDERS
GOVERNMENT • INDUSTRY-RELATED SERVICES • IT • MEDIA • PORTS & TERMINALS • RAIL TRANSPORT • ROAD TRANSPORT • SEA TRANSPORT
WHERE THE INDUSTRIAL SUPPLY CHAIN CONNECTS AROUND THE WORLD
Industry Directory
rates & specs Breakbulk magazine AD SIZE
1X
breakbulk.com 3X
6X
AD SIZE
MONTHLY
Full Page
$5,700 $5,400 $5,100
Top Leaderboard Banner, Sponsor Spotlight $3,000
Half Page
$3,400 $3,100 $2,800
Half Page Banner $2,000
Third Page
$2,100 $1,900 $1,700
Bottom Leaderboard, Square, Leading News Banner $1,500
Inside Front
$6,200 $5,900 $5,600
News Banner 2 $1,000
Back Cover
$6,200 $5,900 $5,600
FULL PAGE
Bleed – 8¼” x 11⅛” (210mm x 283mm) Trim – 8” x 10⅞” (203mm x 276mm) Live area – 7” x 10” (178mm x 254mm)
HALF PAGE ISLAND
4⅝” x 7⅜” (117mm x 187mm)
HALF PAGE HORIZONTAL 7” x 4⅞” (178mm x 124mm)
THIRD PAGE HORIZONTAL 7” x 3⅜” (178mm x 86mm)
DIGITAL REQUIREMENTS
Disks or electronically emailed ads should be accompanied by all fonts and the original “native” file format. The original document must be set up for Macintosh in Photoshop, Illustrator or InDesign. Photographs, logos and any accompanying graphics should be furnished at a minimum 300 dpi resolution and CMYK only.
ISSUANCE AND DEADLINES
Breakbulk magazine is published bimonthly. Please see editorial calendar for space and material deadlines.
Leaderboard – 728 x 90px Square – 300 x 250px Half Page Banner – 300 x 600px
breakbulk digital newswire AD SIZE
Banner Ad (480x60px; 4-5 total)
WEEKLY
MONTHLY
$500 $1,200
FILE FORMATS ACCEPTED GIF, JPG, PNG FILE SIZE LIMIT 40K maximum
RESOLUTION 72 dpi (dots per inch) COLOR PROFILE RGB only BORDER 1-pixel border must be visible in ad if background is white (#FFFFFF) to differentiate from content area. ANIMATION May loop 3x, 24 fps, 15 seconds max recommended for standard ad units. CLICK-THROUGH URL Click URL must be included when creative files are submitted.
VIDEO
Videos will run within our standard 300x250 ad unit. ASPECT RATIO 4:3 or 16:9 (widescreen) FILE SIZE LIMIT 10 MB FILE FORMAT mp4
Supplied electronic files and proofs will be stored by publisher for 13 months and then destroyed unless otherwise notified by the advertiser or agency. Call for more detailed information.
OTHER REQUIREMENTS » Sound must be user-initiated » Functioning video controls visible - play/pause, audio, rewind » Video must not be embedded within the Flash file » No frequency cap
PRODUCTION INFORMATION CONTACT
AD SALES CONTACT
STORING MATERIAL
Orders and/or advertising materials should be sent to: Dee Cariglino Content Traffic Manager Tel: +1 251 459 0246 dcariglino@breakbulk.com
To purchase an ad with Breakbulk, please contact: Robert Janusauskas Advertising Sales Manager Tel: +1 281 763 7231 rjanusauskas@breakbulk.com
www.breakbulk.com