Bray Real Estate - Sellers Guide

SELLER’S

guide

Congratulations on starting down the path to selling your home!

At Bray Real Estate, we are here to help make the home-selling process – and beyond – as seamless as possible.

As your dedicated, full-time trusted real estate advisor, I understand the real estate market and I’m here to help.

While the home-selling process can be ever-changing and sometimes stressful, as your REALTOR,® I have mastered this process and promise to guide you every step of the way!

SO, LET'S GET STARTED!

home selling FAQS HOW MUCH IS MY HOME WORTH? This is a great question! Luckily, I do this for a living! Many factors affect a home's value, and we will review all of those components to determine the best price.

HOW MUCH NEEDS TO BE DONE TO MY HOUSE BEFORE PUTTING IT ON THE MARKET? Many people can get caught up here. They worry that everything must be perfect, new and spotless, but this does not have to be the case.

However, buyers do fall in love with photos first, so first impressions are important. We will review and discuss what needs to be prioritized before putting your home on the market. Remember: if a buyer wanted everything perfect, they would build a new home!

HOW LONG DOES IT TAKE TO SELL A HOUSE? The official, statistical answer is 45-65 days. However, this is one of those questions where more than one answer applies. The best answer is, “it depends.” In a seller’s market, a home should last no more than three weeks. In a buyer’s market, homes can sit for a month or two before an offer comes through. Again, it all depends on factors such as inventory, economy, location, season, and price.

WHAT SHOULD I DISCLOSE TO BUYERS? A good rule of thumb is to disclose everything you know to the potential buyer. That does not mean you have to seek out things to disclose. However, if you know of a problem the home inspector did not catch, it’s still a good idea to be honest and forthcoming.

WHAT DOES CONTINGENT MEAN WHEN SELLING A HOME? Contingent simply means that one thing must happen before another thing can happen. In real estate transactions, certain conditions must be met, by the seller and the buyer – also referred to as “clauses.” Contingencies are put in place to protect either party from things such as failure to secure funding or bypassing an inspection, etc.

Meet With Your Bray REALTOR® to Discuss Your Expectations Property Walk-through & Analysis

selling

Pricing Your Property Fair Market Value

PROCESS

Prepare the Home Photograph/Stage

Market the Home Add to the MLS Qualify Buyers Show the Home Get Feedback Review Offers Negotiations Purchase Agreements Title Insurance Inspections Appraisals CLOSING! Move Out! Find Your Next Home!

signing the

LISTING AGREEMENT

A listing agreement is a contract between you and your Bray REALTOR®. It is an agreement that says your Bray REALTOR® has the right to list, advertise and handle the sale of your home. It is important to understand the terms of the agreement because it is a legally binding contract.

benefits of working with a BRAY REALTOR

®

AS YOUR TRUSTED REAL ESTATE ADVISORS, WE ARE CONSISTENTLY RECOGNIZED FOR OUR PRODUCTIVITY AND COMMITMENT TO OUR CLIENTS AND THE COMMUNITY WE LIVE AND WORK IN. OUR SOLE FOCUS IS TO HELP YOU SELL YOUR HOME AND FEEL GOOD ABOUT IT.

MY COMMITMENT TO YOU: I will give you the confidence to do something you may not have done before and feel good about the end result.

Anticipate and find answers for the questions you don’t know to ask.

Tell you what is and is not a problem with the house you are selling.

I will use the data and knowledge born from my experience to help you know what is enough to ask and what is too much.

I will leverage my relationships with everyone from house cleaners to loan offices to ensure you get everything you need.

I will ensure that you don’t feel like you have made a mistake, bad decision, or placed yourself in a financial hardship.

I will create a customized solution for you based on your specific needs and timing.

I will share my insights about the local market and current trends.

I will help you complete and file the paperwork for selling.

I will use my knowledge and experience to assist you with negotiations to achieve the best possible price and terms.

I will track the dates in the contract to ensure that important deadlines are met.

I will attend the closing with you to ensure that all questions are answered and all ® last-minute details are complete.

I am committed to a strict code of ethics that puts YOU first!

industry-leading SALES Our invitation-only network was responsible for $282 billion in annual home sales volume among the top 500 U.S. real estate firms in 2023.

2023 U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS. LEADINGRE

$282 $248

KELLER WILLIAMS

$191

COLDWELL BANKER

NETWORKS, FRANCHISES AND COMPANIES

SOTHEBY’S INTERNATIONAL REALTY

$104

BERKSHIRE HATHAWAY HOMESERVICES

$98 $77

RE/MAX

CENTURY 21

$28

HOMESMART INTERNATIONAL

$24

CORCORAN

$20

UNITED REAL ESTATE

$18

REALTY ONE GROUP

$15

BETTER HOMES AND GARDENS

$9

REALTY EXECUTIVES

$8

ERA

$8

550

companies

$251

Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2024 RealTrends 500, showcasing production for calendar year 2023, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of thirdparty data presented herein.

4,800

134,000

offices

sales associates

70+

countries

© 2023 Leading Real Estate Companies of the World.® All Rights Reserved. | C–WorldClassService. 05.23. Equal Housing Opportunity.

pricing your PROPERTY +15% over market value

+10% over market value

MARKET VALUE

-10% under market value

-15% under market value

10% 30% 60% 75% 90%

Most buyers purchase homes at market value. If you price your home at market value, you are exposing the home to a greater audience of buyers and increasing the chance for a successful sale.

fair market VALUE Price sets the "opinion of value." Price it to high against comparable properties and your home may not sell. Price it to low and you may not achieve the true value of your home.

THE FAIR MARKET VALUE IS INFLUENCED BY Location Condition & Features Buyer Demand Prices of Similar Homes on the Market Recent Sales Availability for Financing

let your home SHINE Nearly all buyers look to the internet first when looking for a home – "web appeal" is more important than ever. A professional photographer and videographer's job is to make your home look its very best.

preparing the HOME Every home requires some level of preparation, whether that is de-cluttering, staging, deep cleaning or major renovations. Together, we will review the home to determine what needs to be done to get it sold!

INSIDE Turn on the lights Open the curtains Hide cords Neatly arrange all pillows Remove holiday decorations

KITCHEN Empty sink & dishwasher Remove dish towels & magnets Clear & clean countertops

BATHROOM Remove all personal items Toilet seats down Clean towels Clear countertops Remove bottles from shower

BEDROOM Make beds & arrange pillows Remove personal items from nightstand & bed Organize & clean the closet

OUTSIDE Remove cars, close garage doors Remove outside items that are in disrepair Trim bushes, trees & grass Pull weeds

we market your property ALL OVER THE WORLD When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 134,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

550 companies

4,800 offices

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.

70+

countries © 2023 Leading Real Estate Companies of the World.® All Rights Reserved. | C–WorldClassService. 05.23. Equal Housing Opportunity.

134,000 sales associates

marketing for

MAXIMUM EXPOSURE ADVERTISING Utilizing advertising such as professionally printed marketing materials is an important tool to generate interest. The quality of materials reflect the time and effort you have put into maintaining your home.

WEB EXPOSURE & SYNDICATION

PERSONALIZED HOME SHOWINGS

Nearly all home buyers look to the internet first! An online presence aided by our syndicated sites: Realtor.com, Zillow, Leading RE, and social media will help maximize your home's web presence.

Showings such as Open Houses & Tours showcase your home ® to other REALTORS , who will recommend it to their clients and the public.

VIRTUAL TOURS / VIDEOGRAPHY Bray offers a completely digital form of immersive 3D media that invites you to explore a home as if you were really there.

THE BRAY SIGN The Bray name is well known and we have made sure our sign stands out from the rest.

Our yard sign is the #1 way to showcase your home for sale and our directionals will help guide people to your home.

PROFESSIONAL PHOTOGRAPHY

NETWORKING & REFERRALS In real estate, networking and referrals can be the most effective way people buy and sell homes.

Bray Real Estate relies on their vast networks to sell your home for the right price or find you a home.

The vast marketing campaign created at Bray Real Estate puts your home in the center. Professional photography will create the perfect platform for showing.

DIRECT MAIL

Professional promotional materials that feature your home, mailed to your neighbors and potential buyers is one of the most powerful ways to spread the message your home is for sale.

digital

ADVERTISING 100% OF HOME BUYERS SHOP ONLINE FIRST Online advertising is essential in the digital age. It easily helps market the property in several ways and exposes the property to a broader audience. Unlike traditional methods, digital advertising is available 24/7.

Buyers can view the property at their convenience, regardless of time zones or schedule.

Online platforms allow for detailed descriptions, high-quality photos, virtual tours, and even videos. This provides buyers with a comprehensive view of the property before they even visit in person. It can also allow for targeted marketing based on demographics, location, and user behavior.

Online advertising is essential in modern real estate marketing.

Our tech stack offers maximum listing exposure with two highly qualified platforms - BoldTrail and MoxiWorks.

PURPOSEFULLY ENGINEERED Use Social Media, Listing Data & AI to achieve top results Drive maximum listing exposure at the most critical time Shorten list-to-offer timelines Automatically communicate value to sellers Drive lots of low-cost, higher-intent leads

Our website

brayandcosearch.com is visited by hundreds of visitors every month who are actively looking for properties. Our platform will showcase your property to a wide audience, significantly increasing the visibility of listing beyond our local market.

we can assist you

ANYWHERE IN THE WORLD As an affiliate of Leading Real Estate Companies of the World,® we have access to the highest caliber of real estate professionals in over 70 countries, across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe. Let us introduce you to a carefully selected sales associate that will provide you with extraordinary service — anywhere your real estate needs take you. Our global network is comprised of the very best real estate companies and the most talented professionals in the world.

WORLD-CLASS SERVICE. WORLD-CLASS INTRODUCTIONS.

550

companies

4,800

134,000

offices

sales associates

INTRODUCTIONS MADE IN 84 COUNTRIES IN 2023

400 CLIENT INTRODUCTIONS MADE WEEKLY WORLDWIDE

19,000 CLIENT INTRODUCTIONS MADE EACH YEAR

70+

countries

© 2024 Leading Real Estate Companies of the World.® All Rights Reserved. | C–WorldClassService. 05.23. Equal Housing Opportunity.

your support TEAM

OUR TEAM AND BUSINESS PARTNERS WORK DIRECTLY WITH OUR AGENTS TO ASSIST YOU FROM START TO FINISH.

DIRECTOR OF FIRST IMPRESSIONS Our Director of First Impressions greets guests when they arrive in the office and directs questions or needs to the appropriate people.

MARKETING TEAM Our Marketing team works directly with our agents, helping to provide sophisticated marketing strategies and solutions that are on trend and at the forefront of the market.

LEADERSHIP Our leadership team oversees the office and our agents while guiding them when needed. They can help troubleshoot any issues should they arise. From our office manager to our President, we are all a team.

Our in-house title company, Guaranteed Title Group, provides title insurance and closing services. They work closely with our agents to ensure that a clear title and documents are correct and delivered on time.

Our in-house mortgage company, Group Mortgage, LLC is a full-service mortgage banker founded on the principle of lending with excellence, integrity and distinction. Group Mortgage, LLC is committed to an on-time closing and a streamlined, satisfying home-financing experience.

Our partnership with Collective Insurance Group provides an all-in-one insurance solution. Whether you require home and auto insurance, coverage for your small business, or even home warranties, Collective Insurance offers a wide range of resources to streamline your insurance experience, with an unwavering commitment to safeguard what matters most to you.

WE ARE NINJA. Ninja is a training system based on a philosophy of building relationships, listening to your customer, and helping them achieve their goals. It is a philosophy that rejects pushy sales tactics.

caring for our HOME COMMUNITY For over 75 years, Bray & Company has been committed to giving back to the local community through volunteering and financial support of many different nonprofit organizations.

The Bray Cares Foundation was created to help serve housing-related needs on the Western Slope with grant opportunities, such as: Provide emergency shelter and/or rent assistance Offer affordable housing and housing for people living with special needs Provide services to help seniors stay in their homes Assist veterans with housing needs "Over the years, our company has contributed to a variety of organizations here in the community.

We think it is time to focus our efforts a little more and increase both our funding and our leadership in the area of housing-related needs in Mesa County," says Robert Bray, CEO. During the COVID-19 crisis, Bray & Company launched the Caring for Our Home Community fund to enable full-service dine-in restaurants to provide healthy meals through local nonprofits. In 2020, the company raised and delivered over $60,000 to local restaurants that were hit hard by the pandemic, and in turn they were able to serve over 8,500 meals to those in need.

Bray & Company also volunteers regularly with Habitat for Humanity and Kids Aid.

www.brayandcosearch.com

Designed with

by Bray & Co.

Published by Bray & Co | ©2025 | 970.242.3647