Brand You Magazine - The Colourful Issue

ISSUE 2

COVER WOMAN

CLARE SPELTA

Making messy, less stressy.

COLOUR YOUR WORLD

With rainbow stylist Lizzy.

FIND YOUR VOICE

Speak up in your industry.

YOU ARE ENOUGH

Discover you Brand Archetype.

FUN. FEIRCE & FEMININE

Fashion sto help you own it.

And much, much more.

colourful THE

ISSUE

SUZANNE CHADWICK |16

GERLINDA STELLA | 28

RENEE SHEA | 12

LIZ

KATPOTTER | 24

CLARE SPELTA | 04

ZY

HIG

HAM

| 08

ANNA OWENS | 20 04 Making messy less stressy.

BON MAXIE’S CLARE IS BIG ON CLEVER FEATURES,

SMALL ON HASSLE

08 Colour your world.

INTERIOR STYLIST LIZZY’S RAINBOW-HUED OUTLOOK

12 You are enough.

RENEE’S TIPS FOR AN ONPOINT BRAND PHOTOSHOOT

16 Be a bold and powerful voice.

SUZ CHADWICK ON HOW TO SPEAK UP IN YOUR INDUSTRY

20 Fun, Feirce and Feminine.

FASHION BRAND OWNS IT BY ANNA

24 Brighten your brand.

DARE TO BE DIFFERENT WITH ILLUSTRATOR KAT

28 Find your personal style.

PERSONAL STYLIST GERLINDA ON TRANSFORMING YOUR

STYLE AND CREATING MORE BEAUTY IN YOUR LIFE

joy.

EMBRACE WHAT BRINGS YOU

I've loved colour my whole life, even when it wasn't 'cool' too. I vividly remember bawling my eyes out when I was seven because someone ruined my yellow marker, robbing me of my rainbows.

Now I have a career where I am surrounded by a whole wide world of colour and it makes me joyfully happy on the daily.

It was this connection that made me ask each of our bright, vibrant contributors this question: What is your earliest colour memory? And the answers gave me literal goosebumps. Each memory connected to the career they ended up in.

Welcome to Issue Two, “The Colourful Issue”.

ROWENA PREDDY

FOUNDER | DESIGNER | EDITOR

messy, LESS stressy .

MAKE

Bon Maxie founder, Clare Spelta is a research and design queen when it comes to getting organised.

What does Bon Maxie do?

I turn my problems into products that help solve those problems for others. From jewellery holders to handbags and mini wallets, I’m helping mess become less stressy. Because we’re all a little bit disorganised.

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So how did Bon Maxie in its current form come about?

One day, I was rummaging through my five or six jewellery dishes on my dresser. But I was panicking because I couldn’t find a matching earring. I thought oh, hang on, wouldn’t it be good if I could see everything I have all at one glance?

There has to be a better way.

So I made quite an intricate design that I hand cut and hand drilled. I popped it on Instagram, and the response was crazy.

I started getting more demands. For bigger sizes, hanging versions, different colours, even started getting contacted by stockists.

How do you develop your product ideas?

Research is a huge factor, drilling down into the age-old marketing question of what problem are we solving? So I ask myself, “Well, there’s a problem here, what can I do to solve it?”

Start by looking around you and working out what gaps you can fill. Plus, who you’re marketing to, price points, materials, all that.

It’s a process, and people don’t realise how big it is.

Having notepads everywhere helps as does having Google at your fingertips. So you can see what people are already doing, as it helps get an idea of what you should be, could be or shouldn’t be doing.

5

You have a team now?

I was purposeful in how we set up our team. I worked in an online business before this that was a very pro-mother environment. So I was conscious of ensuring people don’t feel the need to have to go to an office to do work. Especially if they’ve got small children at home.

What’s key to building a large, loyal following like you have on social media?

It comes down to putting your face out there. I started off with me. I am the one person who can explain my products, the way that they need to be. So it makes sense I’m the one to do it.

Your vibe attracts your tribe because, at the end of the day, you can’t fake being yourself. It shows when you’re inauthentic on social media and people are so cluey now. They’re savvy when they’re getting sold to.

The other side of the coin is when somebody genuinely shares something they think is valuable. That’s been a huge reason why I’ve got an amazing, loyal customer base.

I’ve been there from the start, and they’ve grown with me.

What’s one of the hardest yet business changing things you’ve learnt?

Being open to receiving feedback, whether it’s negative or positive. Accept those little hints and look out for them. It’s powerful. Because it does mean you might end up on a completely different path. But it might mean bigger and better things.

6

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What’s made the biggest difference in your business?

Outsourcing. Outsource before you think you’re ready. Because if you know you’re getting successful, imagine if your incoming orders double or triple, can you manage that? It gets to the point where you’re one person, and you can’t do everything.

What’s your favourite colour?

I have a favourite colour every year. It used to be blue. But recently it’s been green and green everything. I love olive green and forest green because it’s got such a calming nature about it. But the last couple of weeks it’s been orange. I’m loving the brightness and the happiness of it.

Listen

HERE

<<< Want

to hear more? Click to listen to Clare’s podcast.

www.bonmaxie.com.au 7

YOUR WORLD Lizzy is a colour loving interior stylist who loves to pattern clash.

She was born with rainbows in her blood and expresses this in every inch of her home.

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Tell us a little bit about you are?

People say I’ve got rainbows in my blood. I’ve loved colour since I was a child. I had a feature wall which was magenta pink. I knew from then colour was my thing. In the last four years, I’ve embraced it, and I’ve used it through my own home. I’ve splashed it all over the walls.

Including a rainbow on your garage wall?

Yep. I wish I painted it inside my house so I could enjoy it more. The curves are hard. It’s all in the paintbrush you use. It’s got to be short stem, so you get the sturdy grip, and the brush needs to be angled and get loaded up with a lot of paint. Then it glides.

Why do you surround yourself with so much colour in your home?

It makes me so damn happy. I love being at home. My motto is if you love it, it’ll work. So if you’re not sure about it, get rid of it. I love everything I have in my home. So when I look around, it makes me smile.

Tell us about your love of paint?

Let paint be your best friend seriously. It’s so easy to do. And you know what, if you get sick of that colour, you change it with paint. It’s fun.

9

2020 = Year of the home office.

What advise do you have to create a space you love?

Have fun with it. It’s your space, so do whatever the hell you want.

Put some shelves up, put up your favourite artworks or curtains.

Everyone tries to please everyone else, and what they’re going to think of your space. Do it the way you want to do it, the way you love.

You’ve got to live there.

Cheap tips and tricks of the trade?

You don’t have to spend a lot of money to make something beautiful.

You can reposition your existing decor, change up your cushions, shop from your home and rearrange a few things.

Clash your patterns, and you’ve got a whole different look. If you can afford to buy something special, it should be something you’re going to keep forever.

AFTER

Do you have any organisational tips for keeping kids tidy?

Put the toys in baskets, and then it’s easy for the kids to put them away as well. Wall shelves to display books are nice, and then the kids can see the books. Oh, and things you can close the mess away in.

10

BEFORE

What ways can people that are hesitant about

CHECK OUT HER

colour introduce it into their life?

The use of artwork, cushions on their couch and floor rugs. You know your style by looking back to your wardrobe. My wardrobe looks like my house because it’s colourful. But it’s trial and error and playing with things. I would start with the artwork.

If you see a piece you love, then buy it. Then pluck colours from that artwork, and introduce them into your cushions or throws. Start small and build your way up.

There are no rules on you can’t do that, or you can’t put paint on your walls or use that colour. A lot of people follow the rules like that or follow a trend because it’s safe. I am far from safe. I can’t even explain the feeling. All the emotions colour brings me. It’s pure joy.

What’s your favourite colour?

I love colour. It’s sooo hard. Pink is my number one. Definitely, I have pink hair. I’m still going to have pink hair when I’m 90 that’s how much I love pink.

Click HERE

Listen to Lizzy’s podcast episode.

11

YOU ARE

Renee is a colourful and joy-filled headshot photographer and personal brand coach, who consistently shows up as unashamedly herself.

12

Renee’s

TOP TIPS Make a shotlist

Go into girl scout mode and be super prepared.

Think about all the photos you need over the next 6-12 months.

Then research shot styling on Pinterest.

Who is Renee Shea?

I'm a brand photographer and personal brand mentor. I am also open about being a side hustler. I work part-time in HR and learning and development. It's a mix I enjoy because it challenges my brain in so many different ways. To be real, it also gives me financial stability, and that’s important.

One of your biggest mottos is “You are enough.”

The idea of not being enough was something I’ve struggled with forever. But I was overwhelmed by it after my marriage ended. I took on so many of the ‘not good enough’ stories. Not good enough to be a good mother, not slim enough, not smart enough, not good enough to make it work. You name it, at some point I have felt lacking in that area. But over time I have had to learn that these are just thoughts that we impose on ourselves.

We have so many inbuilt opinions about how we should be and most of them are BS. We feel we don’t measure up to this ideal, so we forget all the amazing things we already are. It breaks my heart seeing women struggle with this. I am always working to find these expectations in myself and my clients so we can bust them apart and see how we are already enough.

13

Sort out props Organise props not only relevant to your professional but also on brand colourwise too. It pulls everything all together.

How are you so real and raw in your business?

In the early days I tried to be â&#x20AC;&#x2DC;proper and professionalâ&#x20AC;&#x2122;, the way I thought I should act. But it always felt off.

I came to realise that one of the most important skills as a photographer is putting your clients at ease.

I can only do that by being me. In person I've always been an over-sharer with no filter. So, I decided to approach social media the same way. It allowed people to get to know ME. Also, I work in an industry that is all about presentation and how things look. I am not about sharing the highlights reel only. Reflecting on the good and bad in life and business has shaped who I am. My clients were facing the same challenges, so why hide it?

How did you come up with your Brand Archetype process, and how does it work?

So many times I would ask clients 'what is your brand about?' and they would respond with 'I am an accountant'. These are two totally different things. Being able to talk in the language of brand vibe and values is difficult. I couldn't find a method that helped my clients do this, so I created my own.

I drew on experience from my learning and development jobs and did a lot of further research and trial and error. The final system is a mix of Jungian archetypes, Myers Briggs personality profiles, colour psychology and design aesthetics.

Find out your Brand Archetype HERE 14

What sorts of physical outcomes come from putting people through this Brand Archetype process?

We define the core values and traits of the brand (of you!) and then identify you as one of four brand types; the Ruler, the Creator, the Sage and the Hero. Using the archetype colour palettes, we select the best colours and props to share your brand message.

For example, two of the core traits of my brand are joy and compassion. Straight colour psychology would recommend using yellow to represent joy and pink for compassion. But, there is a world of pink out there, from soft pastels to neon. What do you choose? Well, that's where the archetype comes in. I'm a Creator brand, so I align with a spring colour palette. Bright, clear and warm. This helps me narrow down what specific shades to use to best share MY message. They are a stronger communication asset for my business.

The tool gives business owners a guide to help keep their visuals ‘on brand’ across all the platforms that we need to show up on. That is a big help!

What is your favourite colour?

It is a tough battle. I tell my kids that my favourite colour is blue.

Both of their names are different shades of blue; Indigo and Azura (from the Italian world azure). But… secretly it’s yellow. Yellow is just so freaking happy, and who doesn’t need more happiness in their life, right?

Want to hear more?

Click to listen to Renee’s full podcast.

www.reneeshea.com.au 15

Listen

HERE

BEING A

Who is Suz Chadwick?

I’m a bold business branding and speaker coach. I help women to create profitable businesses without the burnout. I’ve been in brand strategy for 10 years now and worked with large global corporates and small businesses. I’m a speaker coach as well, helping others to become more confident, get clear on their message and find their voice.

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Ready to speak up?

Get's Suz's workbook here

Building a Bold Speaker Brand www.suzchadwick.com/ speakerworkbook

How do you help people to say the right thing, at the right time?

When a client comes to me, they know what they do and what they want to do for their clients. But they find it hard to say it in a sexy way that’s concise, succinct and impactful that also reflects the benefit and outcome to the client and speaks to their needs. A good brand message needs to do a lot of different things in a short space.

Why should people improve their speaker confidence?

Suppose you want to have a bigger impact on the world. If you have a message and a belief you feel you want to share, then finding the courage and perfecting the craft of being a speaker is important.

It’s not always about speaking in front of large audiences. Sometimes it’s the power of one-on-one conversation.

Knowing your mind, message and what you’re here to do. Living into your values and sharing those.

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What things can people start to do to build confidence to ‘speak up’?

It’s a build. For example, if you’ve never spoken before, but you want to, then prerecord videos and put it on your Instagram. Or decide that you’re going to speak at a small local event.

Or get on somebody’s podcast that you feel comfortable talking to. Because it’s never live and you can edit it. And this can bring a lot of security and comfort to people.

Start to take small steps. When you look at somebody who you think is a confident speaker, that isn’t something that happened. They practised, and they showed up. They did little things to start with before they were doing the much bigger things.

Got some tips on getting the confidence to take that first step?

Sometimes we think we need to be profound. I think you need to be human and be you. So you need to be imperfect.

Know your intention for putting what you put out there, is with good intention.

It’s not for others to think you’re amazing, beautiful, perfect or anything else. That’s not what people are looking for. So why are you expecting that of yourself when nobody else is expecting that of you?

If you’re looking to become more confident, then stop thinking about yourself. And start looking at the people who you’re trying and wanting to connect with.

18

What sort of outcomes do you see from public speaking, either for you or your clients?

When I speak at events, often people who have never met me before will buy something. It cuts out that middle time of somebody needing to get to know you. They’ve spent 45 minutes with you. They see my personality and see me deliver. They see my content, message and how passionate I am about it.

The power of speaking is amazing. A few of my clients started doing webinars and that’s helped them attract more clients. It’s gotten them opportunities they may not have ever had before.

What does colour mean to you?

It is my life. To me, colour brings joy. It’s something I surround myself with.

It makes me happy.

You have a book called “Play big, brand bold”.

What does that mean?

Playing big is about making the decision to do things that are uncomfortable, so you can start to grow yourself in your business.

Branding bold is about loving what you’re putting out there, and being confident, clear and connected to it. So much so you want to stand on the rooftops and be like, this is what I’m here to do.

Listen

HERE

<<< Want

to hear more? Click to listen to Suz’s podcast.

www.suzchadwick.com 19

FUN.

FEIRCE.

Annaâ&#x20AC;&#x2122;s lifestyle brand OwnsIt! Has fun, fierce and feminine sizeinclusive fashion focusing on spreading female empowerment.

FEMININE. 20

colour is the

superpower of a brand

How did you go from a social justice career to an Australian Made fashion brand?

I followed my intuition of what’s ahead in the next chapter of life and here I am working full time in my brand. I would have never imagined it to happen the way it did but it was always a dream of mine. I’ve always been a bit of a rebel with style. I’d often wear things inside out, back to front or shop from the men's section - always seeking out the bright and wicked outfits. Embedding my previous career of advocating for women’s rights and supporting women in need into my fashion brand, was important to me.

Who is OwnsIt’s target audience?

FUN, FIERCE + FEMININE females of all sizes. It can take some time to refine an audience. Trial, error and a bit of risk helped us connect with our community and find our corner of the market. Not everything was immediately successful but that allowed me to really understand what our customers wanted and consequently shaped our collections to be the colourful, fun loving and uplifting pieces they are today .

What are some of your manufacturing non-negotiables?

There’s a conscious shift to shop more mindfully and to support Aussie made. People are becoming increasingly concerned about people and planet. I’m really proud that we manufacturer our handmade products onshore. I have a beautiful team of women who are migrants to Australia, they’re talented, inspiring women who are excellent at their craft.

It’s a non-negotiable for my brand to manufacture within Australia to keep jobs local, offer ethically made apparel and to continue to support women.

21

One of my favourite sayings from your website was ‘ignite your inner happy’.

What does that mean to you?

Have you ever looked at someone wearing a bright outfit or lip and not felt their happiness? It’s amazing how doing just that can instantly lift your mood.

We are responsible for our own happiness. No one else can ignite that flame within us.

But I can help! By offering beautiful, bright outfits to spark inner joy. I’m an optimist, the glass is always half full and I feel that outlook is what has ignited my own inner happiness. Wearing wildy bright clothing helped too.

How do you come up with your one-of-a-kind prints and patterns?

All of our designs are in collaboration with local and international female artists.

Researching artists is an ongoing process, it’s about loving their style and use of texture and colour to make it a good fit for the brand. I look for bold, bright and abstract designs and often engage our online community with the process. Although I have a brief, I aim to give the artist creative control when designing our exclusive one of a kind patterns. I am really excited for our 2021 prints. Sometimes we can work on designs for a year or more so when they become a collection, it’s special.

One of my favourite parts of my business is being able to work with and support other creatives. Collaboration and community are such important elements to building a brand.

22

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Your business tagline is: Fun, fierce and feminine.

Those three words are key values representing our audience and our brand. Fun because everyone deserves a little fun. Fierce because we all have a level of go-get it and feminine is that feeling of elegance, happiness and confidence that sparkles gently from within. Fierce and feminine also connect with feminism at ownsit!

In some ways, there is still a perception that feminists fit a certain stereotype.

However feminism and femininity really complement each other and that is what we aim to represent through our brand, particularly with the cut of our jacket.

When designing the pattern for our jacket, it was important to me that the cut draped and fit the body in a feminine way. I wanted to make it more than just another blazer or jacket – to ensure my design flattered and highlighted women’s curves. The ultimate goal was to make females feel feminine, fierce and fun in a power-up jacket. These three words have become core to all we do within ownsit! and I want females to feel that when they wear all of our products.

Listen

HERE

<<< Want

to hear more? Click to listen to Anna’s podcast.

www.ownsit.com.au 23

your brand

BRIGHTEN

Kat helps her clients dare to be different with colourful custom graphics and illustrations.

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In what ways are you truly, uniquely you in your business?

Iâ&#x20AC;&#x2122;m a Mum whoâ&#x20AC;&#x2122;s pretty passionate about my family and family values. My number one goal in life is to raise great kids who become great adults. So Iâ&#x20AC;&#x2122;ve tried to combine that passion into my work by having a niche, working with businesses who offer products and services aimed at families, youth and children.

I also want to work with likeminded people and businesses, so I've branded "me" into my business to attract the right people.

I've had some tough years with my family and that's why I've become so passionate about family. To cut a long, depressing story short, I had to get my shit together for my kids and focus on the positives.

I surrounded myself with people, things, colours, anything that made us feel good.

Bright colours make you feel good!

What is a brand guideline and why is it important?

It's a rulebook for your brand, it will tell anyone what the brand rules are for your business. What fonts they have to use, what exact colour formulas they have to use for print or web, the style of images. It's a Bible.

What does branding mean to you?

Itâ&#x20AC;&#x2122;s more than just a logo and a website.

It's getting to the guts of who you are and what you do and showing that in your brand. Because you are your business.

You need to stand out. The whole purpose of having a brand is to stand out.

And if you look like everyone else, what's the point? It's something that's going to help you long term. It'll make you money, if you're branded right and it will help build your business and you will become recognisable and people will know you because of your brand.

How did you prepare to make the transition from side hustle to full-time soloprenuer?

Thereâ&#x20AC;&#x2122;s so much to learn in starting a business.

I had to establish my own brand, make sure it was working for me. Previously, I was like the plumber with a leaky tap.

I had to look into myself and decide what I stood for, who I wanted to work with and rebrand myself accordingly.

Networking groups were great, I built a lot of confidence and learnt from other women in business. I got all my systems and processes in place for on-boarding clients. But taking that last step, and actually leaving the security was the hardest. I love not waking up and having that feeling of, Urgh, I have to go to work today.

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What is your favourite thing about your business and why?

Freedom! I get to schedule my work around my life – not the other way around.

I also get to help businesses that I’m passionate about, while doing what I love to do. I've really loved building my business and learning what does and doesn't work, so I genuinely get a kick out of helping other businesses succeed.

That’s why I get so excited doing branding for people, because they are building their businesses. To see them make it work too is the best feeling ever. I'm not a doctor, but it's still helping people.

Listen

HERE

Want to hear more?

Click to listen to Kat’s podcast.

www.littleblackkat.com 27

s n er o p al FINDING YOUR

STYLE

28

Personal stylist Gerlinda has helped thousands of people to rediscover themselves through their clothing style. She goes deeper and believes in the power of loving yourself from the inside out.

Why do people come to you as a personal stylist?

When people come to me, it’s about going on a journey, going through some transition. People want to feel good about themselves.

That’s something clothing can do for people. People tend to focus on the parts of themselves they’re not so happy with. And they’re trying to cover those bits up. Whereas my focus is on celebrating the features they love and expressing that to the world. Personal development is a massive part of it. The way we talk to ourselves daily has a huge impact on the way we see ourselves.

What are some common style mistakes that you see people make?

People make a common mistake in their style, which is playing it safe and not being adventurous. Think about ways to introduce colour, as it’s a great way to get some visual impact straightaway.

Wearing colours that aren’t suiting your skin tone can make you look awful. A common one is black. Believe it or not, only 30% of the population suit black. And as we get older, black can visually make wrinkles look deeper.

Women often buy clothing that is too big for them. At first it might seem uncomfortable to wear clothing that hugs your body however it can instantly can take inches off. When you wear a new colour and style for the first time it can be quite daunting. But it all goes away as soon as you get that first compliment.

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Photos by Veronica from Blueclick Photograpy

How can we know when something is “right” for us?

You’ll know when you look in the mirror, and you like it.

Because you’ll get that feeling of 'this is me'. So trust that intuition.

Everybody has those moments where they put something on and go, “Wow, this is me”.

Every single piece in your wardrobe should do that for you. Narrow down your existing wardrobe to those pieces. And ask yourself the following questions.

• What shapes do you feel most comfortable in?

• What colours do you have the most?

So when you’re going shopping, you can pick something up off a hanger and go, I think this will work for me. Don’t walk in the change room with one item, grab 10,

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What do you say to people who say “I couldn’t wear that!”?

When we break free of the stereotypes and let those things go, that’s when we can truly be ourselves. There are no should’s. You can dress in what brings you joy. If you look good and feel good in what you’re wearing, that’s what’s going to shine through.

How would you define a personal brand?

A personal brand is about how you express yourself to the world. You, as a person.

When it comes to business, we want to make sure those two are connected, but they’re quite separate too. Let’s say you’re an eye specialist who sells glasses. People think it’s essential to have some eye reference on them at all times. But your personal brand’s what you bring to the business, not how the business makes you.

What is your favourite colour?

I love all colours equally.They each have positives and negatives. But I see all the positives within each colour because every colour has its magic.

Want to hear more?

Click to listen to Gerlinda’s podcast.

Listen

HERE

www.gerlinda.com.au

DO YOU REALLY NEED A

rebrand Um... I think so... kinda... maybe?

A big part of being in business is learning to listen and follow your intuition, that gut instinct. Chances are, you know something is missing in your branding but you just can’t put your finger on EXACTLY what it is.

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DO I REALLY NEED I have

I have

People

If you’re thinking about rebranding then this checklist was designed to help you quickly assess where the gaps in your branding are and

“ This document got me super clear on where my business brand stands and the next steps I should take to level it up.”

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S,

conside ra rebran d.

9-13 TI

conside

CKS,

r a bran d review and refresh.

NO TICK

in one

S

section , this sh ould be an area of investm ent.