From the Dean
These are exciting times in the College of Business Administration. The caliber of our faculty continues to set new standards as we hire some of the best academics on rhe marker. Our veteran faculty members are discovering new and exciting techniques in teaching and uncovering research topics that will undoubtedly make an impact in rhe new, challenging, and at rimes chaotic business environment.
The quality of education we provide has also changed with the rimes. The curriculum of a decade ago seems almost obsolete. Students are demanding more and we are giving it to them. We are changing the undergraduate and graduate programs to prepare our students to meet the challenges they will face in a truly international business arena. We want students to have the tools they need to succeed when they leave campus and enter into the technologyoriented workforce.
Certainly one of the most exciting new additions is the Dynegy Trading Floor, which opened in rhe spring. The trading floor is one component of our vision for national prominence for rhe Finance Department. This facility enables the faculty to offer opportunities for students to understand the marker, its volatility, and the trading process, as well as financial solutions to manage risk.
Finally, if the success of our graduates is any indication of the quality of education our business school offers, we can be very proud. Scores of our alumni, like Chuck Warson and Glenn Stinchcomb, have nor only become successful in their own lives, they are making commitments to help other students realize their potential as well.
It is through our alumni that we can truly realize the vision of the
The College of Business Administration, with internationally recognized areas of excellence and innovation, serves its stakeholders through its role as a professional college in Oklahoma's land-grant university.
TULSA
BUSINESSFORUMS & EXECUTNE MANAGEMENTBRIEFINGS
For15years,morethan7,000Oklahomabusinessandcommunity leadershaveparticipatedin theCollegeof Business Administration'sTulsaBusinessForumsandExecutive ManagementBriefings,whichfeaturesomeoftheworld'smost influentialdecisionmakers.
LEAYING BEHIND A LEGACY... WITHOUT EVERREALLYLEAYING
ChuckWatson,presidentandCEOofDynegy,hasan entrepreneurialspiritthatdoesn'tquit.Oneofhismostrecent venturesis theDynegyTradingFloorin theCollegeofBusiness Administration at OklahomaStateUniversity.
MAKING THE GRADE WITH MCSB
TheCollegeofBusinessAdministrationandtheSchoolofAccounting receivedreaffirmationofthebusinessandaccountingaccreditation bytheAmericanAssemblyoftheCollegiateSchoolsofBusiness (MCSB)-theInternationalAssociationforManagementEducation.
OSU PARTNERSUP FOR EMBA PROGRAM
TheCollegeofBusinessAdministration, in conjunctionwith ClemsonUniversityandtheUniversityofKentucky,launchedthe ExecutiveMastersofBusinessAdministration in Managing £-Businessat ZayedUniversity in theUnitedArabEmirates.The programis a firstof itskindin theworld.
Left to right:LadyMargaretThatcher, TomPeters,NewtGingrich,George Will, andSamDonaldson.
For15years,theCollegeofBusinessAdministrationhasbroughtsomeof theworld'smostinfluentialdecisionmakerstosharetheirinsightswith Oklahoma'sbusinesscommunity.
The Tulsa Business Forums was launched in 1987 with speakers such as Alan Greenspan, chairman of the Federal Reserve Board; Steve Forbes, president and COO of Forbes Inc.; and Robert Crandall, chairman, president and CEO of American Airlines. The Executive Management Briefings in Oklahoma City followed in 1989 with George J.W. Goodman, host of Adam Smith's Money World, and James B. Hayes, publisher, Fortune magazme.
Together, the two business series have featured nearly 90 nationally recognized and world leaders such as President George Bush, British Prime Minister John Major, Soviet Union President Mikhail Gorbachev, Poland President Lech Walesa, Chairman of the Joint Chiefs of Staff General Colin Powell, Secretary of Defense Caspar Weinberger, Secretary of State Henry Kissinger, Chrysler Corporation Chairman Lee lacocca and noted business authors Harvey Mackay and John Naisbitt.
More than 7,000 Oklahoma business and community leaders annually participate in the two series which are conducted through the Business Extension office of the college.
"Both the Tulsa Business Forums and the Executive Management Briefings provide a tremendous opportunity for Oklahoma business and government leaders to interact with some of the most influential players in business and government," said Dean of the College of Busi"nessAdministration, Dr. James R. Lumpkin. "As a secondary benefit, the series allows Oklahomans the opportunity to showcase our state to people who daily make decisions that impact on national and global levels."
The Tulsa Business Forums is celebrating its 15th season in 2000-2001~ with these renowned speakers:
• George Will, syndicated columnist and political analyst, discussed "Public Affairs, Public Policy, and American Society."
• Tom Peters, the best-selling business author of all time and author of"ln Search of Excellence," spoke on "The Circle oflnnovation."
• Lady Margaret Thatcher, former prime minister of Great Britain and Northern Ireland from 1979 to 1990, shared her views regarding the "Challenges Facing the 21st Century."
The Executive Management Briefings for 20002001 presented these acclaimed speakers:
• Rollin King, founder of Southwest Airlines, spoke on "Southwest Airlines-The Early Days when Survival was in Doubt."
• Rosabeth Moss Kanter, Harvard Business School professor and author of "The Change Masters" and "World Class," gave a presentation tided "World Class: Thriving Locally in the Global Economy."
• Sam Donaldson, co-anchor of"20/20" and former White House chief correspondent for ABC News, provided 'The View From Washington."
More than 70 companies annually sponsor the series, and their continued generosity makes these valuable leadership opportunities possible.
You can hear in his voice excitement when he talks about OSU and his time not only as a student but as an active alum. A 1972 graduate of the College of Business Administration with a degree in economics, Watson has served as a CBA Associate and board member, trustee, and chairman of the foundation. He was inducted into the College of Business Administration Hall of Fame and the OSU Alumni Hall of Fame.
Watson makes it back at least every other month just to be an alum and father, spending time with his two oldest children who attend OSU. Watson's son is a junior and member of Sigma Chi. His daughter is a freshman and pledge at Pi Beta Phi.
"And my youngest daughter is a sophomore in high school with eyes on OSU," Watson said.
With his home base in Houston, Watson is the chairman and chief executive officer of Dynegy Inc., one of the country's leading marketers of energy products and services.
Watson established NGC Corp., Dynegy' s predecessor, in 1985 and served as president until becoming chairman and chief executive officer in 1989. Just as the name Dynegy implies, Watson's dynamic and energetic character has meant continuous change, activity, and progress for the company that recently acquired Extant Inc., a privately held Colorado-based communications solutions company.
"Our approach to entering and developing a communications business will be to utilize the marketing and trading skillset that has made us a leader in power and gas," Watson said. "We will
The Dynegy Trading Floor is a phenomenal idea, Watson said, which not only separates the College of Business Administration at OSU from the pack, but Dynegy as well.
Dynegy has a market capitalization over $17 billion and was recently added to the S & P 500, but it is still relatively unknown to those not involved in the energy business, he said. Dynegy isn't a traditional energy company but a new energy marketing organization.
"Our biggest challenge is bringing in the right kind of talent," Watson said.
The trading floor helps him do that by showing off what Dynegy does best, trading energy, he said, but it also opens up even more opportunities for students by showing them the possibilities chat are out there, possibilities
without eveliireaJ1yleaving
Watson never intended for the family's legacy to end with him and his wife, Kim. He jokes chat he told his children they could go anywhere they wanted to college, but OSU was the only place where he would pay. His children are just part of the Watson family legacy at this university, which runs as deep as any legacy can.
"We obviously have a long history at Oklahoma State, and with two of our kids enrolled in school there, we have even more excuses to visit to OSU," Watson said.
It seems it's always been about family, even as he runs a multi-billion dollar company.
"You have to decide that they are your priority," he said.
leverage physical asset ownership and control with our marketing, trading, and risk management capabilities to extract value from the market."
As Watson's entrepreneurial spirit continues to cackle new ventures, he also is taking steps to ensure future workforces have what it takes to meet the demands the market is creating. Watson and his wife, Kim, and Dynegy recently provided $1 million to the College of Business Administration for the construction of the Dynegy Trading Floor, a first-of-its kind facility at a college in Oklahoma. A portion of the gift will also be used to establish the Watson Family Chair in Commodity and Financial Risk Management for the Finance Department.
they might otherwise not know are waiting for them.
"What we are doing is creating a new era of energy professionals for the future and giving them the skillset to trade commodities," Watson said. "This is a great complement to Dynegy and to OSU, and I'm thrilled to be a part of it."
For the endeavor to be a success, the Dynegy Trading Floor and the Watson Family Chair in Commodity and Financial Risk Management had to go 'hand in hand, Watson said, just as lear1;ing the skills in college has to go hand in hand with being a good employee if students want to be successful in the real world.
"Thesegiftsmoveus towardourgoalofnationalprominence. "
- Dr. Janice Jadlow
That means working hard and listening not just to the boss but other employees as well, he said. Then when the student becomes the boss, he or she will have learned to treat eve1yone fairly and be a good example for employees to follow.
"What makes people successful is the character they show in and out of the company," Watson said. "Ir's not about what you do, but what you gee done."
Because of Watson's continued involvement with OSU, rhe Dynegy Trading Floor will serve as a vehicle for reaching students interested in careers that demand that they are proficient in identifying financial solutions to managing risk. Simultaneously, it provides businesses with college graduates who meet their employment demands.
"The restructuring of the $300 billion natural gas and power industries will continue to generate non-traditional career opportunities for young professionals interested in the energy industry," said Watson. "In order for today's students to capitalize on these opportunities, they must have access to a curriculum that offers a comprehensive understanding of risk management, while providing hands-on experience."
Construction began on the trading floor in the summer of 1999 and was fully operational chis spring.
"It is especially appropriate that chis opportunity for students be available at OSU given the deregulation of the energy industry that is a vital and integral part of the economy in this region," said Head of the Finance Department, Dr. Janice Jadlow.
Trading is done on the floor at a level comparable to a real trading room such as Dynegy's, she said, as well as being a hands-on learning environment for the students.
The Dynegy Trading Floor places the College of Business Administration among a select group of universities nationwide, said Dean of the College of Business Administration, Dr. James Lumpkin.
"Its high visibility in the business building lobby," he said, "brings che excitement of Wall Street to the OSU campus."
"The Dynegy Trading Floor is a firstclass, state-of-the-art facility that gives OSU students the opportunity to be on the 'cutting edge' of the finance world, knowledgeable of innovative financial securities and the new environment created by the deregulation of the commodity and financial markets."
The facility is also used for many of the existing finance courses and will allow the Finance Department to develop a risk management option for undergraduate and gi:aduate students. Agricultural economics also has access to the facility for similar agricultural markets courses.
"These gifts move us toward our goal of national prominence," Jadlow said. "Both the facility and the educational programs it enables make OSU more competitive in attracting and retaining outstanding students and professors. We will be recognized among top schools in the country in a new area of excellence, thanks to Dynegy."~
Goingagainsttheassumptionthatpeoplein theSouthwouldn'tenjoy thesport,in 1994,Watsonhelpe~bringhockeybackto Houstonwith aninvestment in theAerosof theInternationalHockeyLeague.Shortly after,hebecamethemajorityownerof thefranchise.
MAKINGTHE GRADEWITH MCSB
Incoming freshman and returning students pursuing business degrees in the College of Business Administration at Oklahoma State University will be doing so in a college that continues to prove it provides an excellent education.
The College of Business Administration and the School of Accounting received reaffirmation of their business and accounting accreditation for their bachelor's, master's, and doctoral degree programs by the American Assembly of Collegiate Schools of Business (AACSB)the International Association for Management Education.
The AACSB is the premier accrediting agency for bachelor's, master's, and doctoral degree programs in business administration and accounting. Only a few business schools have all the possible levels of accreditation, which puts the College of Business Administration among a very elite group.
The College of Business Administration and the School of Accounting were commended for a number of strengths, innovations, and unique features. These included strong support from President James Halligan, alumni, and the business community. Also cited were the college's leadership in the use of technology, positive relationships between faculty and students, quality of programs, curriculum innovation, research support for faculty and graduate students, excellent private support from alumni and friends, endowed professorships for faculty support, and a significantly improved Career Services.
Head of the Accounting Department at the beginning of the accreditation process, Dr. Lanny Chasteen, said, "The accreditation standards are mission-driven and process-oriented. Our self-evaluation reports had to demonstrate that there were continuous improvement processes in place related to our mission and program objectives, faculty content and development, curriculum, students, instructional resources and faculty intellectual contributions."
The College of Business Administration also proved to have many innovative programs including the case competition for MBA students, the annual Leadership Forum, and the College of Business Administration Hall of Fame . .iii
Dale Stewart
osuMBAprogrammorethanwhatit usedto be
MBA DEVELOPS PROFESSIONALSPECIALIZATIONS
''Jhenewmillennium is at handandtheworldofbusinesscontinues toevolveat a ratefewcouldhavepredictedAdvancingtechnolo~ increasedglobalpartnerships)environmentaltrends)andchanging managementallpresentchallenges for todaysbusinessleaders.To succee~businessprofessionalsarecontinuallyimprovingtheirskills andabilities.Stagnation is a careerkiller. ''
- Dr. Ken Eastman, MBA director
To meet the changing needs of students and employers alike, the MBA program developed a number of professional specializations such as e-business, finance, marketing, MIS, and telecommunications. These specializations allow students to acquire greater skills in a given area and make them more attractive to employers who seek highly skilled individuals.
The popularity of the specialization can be measured by the quality of students applying and being excepted to the MBA program.
The semester saw 54 new students accepted into the MBA program. Seven of those studentsJason Ramsey, Scott Hastings, Dale Stewart, Jason Gislason, Ian Mcilvaine, Robert Hann, and Summer Sieben-- all had GMAT scores of700 or
Ken Eastman higher. The entering class has an average score of over 600. If students at the Tulsa campus are also included, 24 students in the College of Business Administration MBA program have GMAT scores of 700 or higher.
Required of all applicants into the MBA program, the GMAT is a standardized test laced with math, English, and problem solving questions. On average, students across the country tend to score in the 500 range.
"The program has balance and diversity," said MBA student Dale Stewart. "I wanted to improve my quantitative and technical skills and they're teaching that at OSU, along with essential people
skills that you must master to make it in this global business world."
Dr. Ken Eastman, director of the MBA program, said the college is committed to recruiting exceptional students and to accommodate their growing needs not just by providing the curriculum companies are demanding they grasp, but also by increasing the number of top companies who recruit OSU MBA students.
"We are dedicated to meeting the dynamic needs of companies and students, and we continue to modify the curriculum as needed," Eastman said.
It is not enough any more to have a four-year business degree, he continued. That's why enrollment in MBA programs is exploding and admission is getting tougher as the best and the brightest quickly separate themselves from the pack.
"Businesses are asking more from their employees, and our MBA program is meeting those evolving needs," he said.
Students must be able to handle the challenges of a business environment that is more dynamic than ever, he said. Students want to attend the best MBA programs universities have to offer, a quality OSU's MBA is continually building for itself.
"The bet~er a business college's reputation, the higher the quality of students it will attract. And quality students equals recruitment by top businesses," Eastman said . .J.
Collegeof BusinessAdministration:state'srepositoryforeconomicdata
OSU LEADS REGION IN ECONOMIC FORECASTING
ResearchTeamProvides21stAnnualEconomicModel
For 2 lyears the Economics Department in the College of Business Administration has been the preeminent leader in forecasting for the region. Using a computer-based statistjcal model ot the Oklahoma econoi;ny, Dr. Dan Rickman, OG&E chair and professor of economics, and his team of researchers, develop economic forecasts for the national and state eco1rnmj'es,as well as the state's two largest metropolitan areas. The statistical model includes analysis of industries
and economic indicators such as gross domestic product, housing starts, unemployment, retail sales, personal income, and population.
The forecasts then are presented three times each year for conferences in Oklahoma Ci.ry and Tulsa. Attendance at the confelences is approachi~g 1,000 participants annually. Furthefmore, the outlook has become'an essential benefit to .members of the Tulsa Metro Chamber and the Greater Oklahoma City Chamber
of Commerce, both of which host economic outlook conferences in their respective cities and, along with the Oklahoma Tax Commission, fund the project.
"Such exposure means hundreds of Oklahoma business owners are consulting our research before making tough economic decisions," said Dean of the College of Business Administration, Dr. James Lumpkin. "The expertise of our researchers assists the economic developm<!:ntof our state to the benefit of every citizen.'' ..ii
THE "OKLAHOMA''DIFFERENCE
Ithasbeen37yearssinceEdKellerwashanded a bachelor'sdegreefromtheCollegeof BusinessAdministration,andwhilemanygraduatesleavetheiralmamaterbehind, Kellerneverdeviatedfar,choosinginsteadtomakea differenceinOklahoma.
On February 25, 2000, he was recognized by OSU for his glittering litany of accomplishments, not only in his professional career, but also for his contributions to society, when he was inducted into the prestigious OSU Alumni Association Hallof Fame.
During his student years at OSU, Keller was president of Acacia fraternity, chairing the faculty committee of the Inter Fraternity Council, and was president of Sigma Kappa Tau, a business fraternity.
He has served as chairman of the OSU Board of Regents, been a Keller member of the OSU Posse advisory board, chaired the College of Business Administration Associates, received the OSU Alumni Association's Distinguished Alumnus Award, and was inducted into the OSU College of Business Administration Hall of Fame. Keller is also a member of the Iba-Fenimore Society and the Presidents Club and is a former director of the OSU Alumni Association.
In the years leading up to his current position as chairman and CEO of Bank One Oklahoma in
Tulsa, Keller fought a banking battle and witnessed the catastrophic ending of explosive growth fueled by rising oil prices.
However, from those hard times came a period of growth. Keller and other banking leaders sought and won reforms that would allow weaker institutions to merge or be acquired to allow liquidation. Those actions would prove to be prophetic. Keller was chairman of Tulsa's Fourth National when his bank was purchased by Wichita's Fourth Financial Corp. Keller would become chairman and CEO ofBank IV Oklahoma before accepting his present challenge at Bank One.
Still, the chairman and CEO of part of the nation's fourth-largest financial institution says his greatest achievement is his family.
"My wife Marilyn and I are blessed with four great kids," Keller said. "I am very proud of their accomplishments, values and beliefs."
Three of his children are OSU graduates and his oldest son, Kyle is an assistant coach of men's basketball at OSU. ,_.
ALUMNUS GIVES BACK AND GIVESADVICE
Fifty-seven years ago, a young farm boy in Arkansas arrived at Oklahoma A&M. At 17, he was not old enough to go to war, but he was old enough to know how welcome the university made him feel. At 73, Glenn Stinchcomb is giving something back.
A graduate from the College of Business Administration with a bachelor's degree in management in 1952 and a master's in accounting in 1961, Stinchcomb recently established a professorship for the College of Business Administration.
''I've always been interested in education," Stinchcomb said. "This is my way of contributing."
Making a decision about whether to establish a professorship or a scholarship wasn't easy, he said. Ultimately, it came down to wanting to sustain the quality of education and the outstanding reputation of OSU and its College of Business Administration.
"If we can attract the best educators, then we can attract the highest quality students to go with them," he said.
It was as a young boy working in his farher's country store and during the sometimes backbreaking days on the family farm that Stinchcomb learned the very essence of being an honest businessman.
"You serve your customers. You have good products and you treat everybody fairly That's the golden rule of business," he said.
That philosophy has not changed much in his mind. It is the nature of business that has changed, and Stinchcomb's marvel about what the business world has become is undeniable.
"You have to develop an understanding of what business is going to be like in the future and that's changing more rapidly than ever," he said.
Stinchcomb has settled in Dallas, and depending on who you talk to, is semiretired. When he actually does learn what retirement means, no one will be able to say with a straight face that Glenn Stinchcomb did not lead an extraordinary life.
"It was by serendipity, not plan," Stinchcomb said. "I didn't plan anything, I just swayed with the wind." PB4~,2L\BERP.iOR
At 16, he graduated from high school, pleading with his mother to let him join the Navy. She told him, "No."
By 17, he was a college student at Oklahoma A&M, but that would be short-lived. When he turned 18, his dream of being a naval aviator came true and the farm boy left college for the wild blue yonder.
It was 1945 when Stinchcomb said good-bye to the safety of the university. It would be five years before he would return.
During the years he was flying for the Navy, Stinchcomb flew several planes, finally honing in on the PB4Y-2 patrol plane, much like the B-24 of World War II. From its cockpit he witnessed such picturesque landscapes as Kodiak, Adak, and Nome, Alaska. When his active duty was up in 1950, Stinchcomb continued serving in the Naval Reserves for 23 years.
Prior to retiring, Stinchcomb worked for the Oklahoma Publishing Company where his final service was as vice-president, treasurer, and director. .,.
Stinchcomb
Formoreinformation aboutthe program,visit its websiteat www.zu.ae.ae/emba.
OSU PARTNERSWITH CLEMSON & KENTUCKYTO BRING EMBA TO UNITED ARAB EMIRATES
The Internet is one of the few instances in modern history where a new technology radically changed the way in which business was conducted. The technology of the Internet simultaneously leads to a radical change in education of which the College of Business Administration is at the forefront.
February 13 saw the official opening of the Executive Masters of Business Administration (EMBA) in Managing £-Business at Zayed Universiry in the United Arab Emirates. The College of Business Administration and the School of International Studies at OSU, in conjunction with Clemson University and the University of Kentucky, launched the program, which by virtue of the three school's working together in an international setting cooperatively but independently, is the first of its kind in the world.
"Technology is transforming everything everywhere," said Dean of the College of Business Administration, Dr. James Lumpkin, "and we have to change with it if we want to continue to provide a high quality of education."
'This is an extremely exciting endeavor for us. Not only are we building a future for students that seems to adhere to no boundaries geographically or technologically, but we have teamed up with two outstanding universities who are equally committed to a program that is unprecedented."
The program prepares executives for business in the global marketplace with the aim of developing those skills necessary to excel in the changing technological environment.
The EMBA is a non-traditional MBA program that receives its uniqueness from the combination of a conventional MBA program with an e-business emphasis.
Classes began on February 14, with an inaugural class of 27 students. Dr. Stephen Miller, professor of marketing in the College of Business Administration, conducted class on the program's first day. Three other faculty members of the College of Business Administration, Ramesh Sharda, Gautam Chakraborty, and Kenneth Eastman, will be teaching courses in the program at various points within the next two years.
The EMBA program consists of 12 courses grouped into four terms over a 24-month period. Managers spend three days in residence per course for a total 12 weeks in residential classes held at Dubai's Internet City. The remainder of the coursework is completed vi"aInternet technologies.
Zayed University is situated in the United Arab Emirates, aconfederation of seven independent emirates considered to be one of the most progressive nations in the Middle East. :oil
MSTM ... THE POWER'S IN THE DEGREE
Whenstudentsfirstenrolledin theMasterofSciencein TelecommunicationsManagement programfiveyearsago,noonecouldhavepredictedhowpowerfulthatdegreewouldbe.
Tonnie Shook went from a minimum wage job to a professional position with Southwestern Bell that gave her a kind of financial freedom she never thought she would have as a single mother of two. And she certainly is nor an isolated success story.
"All the hard work, the rime spent away from my girls, and the stress involved with everything over the twoyear period was all worth it," she said.
"The power of the program lies in its interdisciplinary nature," said Dr. Rick Wilson, director.
There are fewer than ten MSTM programs around the country, none of which are quire like the one offered at Oklahoma State University, where the Colleges of Business Administration,
Evidence of the success of the program and of its graduates can be measured in many ways, including the program's numerous awards, which include the Oklahoma Distance Learning Association's Outstanding Achievement in Higher Education award, an award from the Oklahoma Academy for Stare Goals in recognition of successful efforts in the identification and expansion of technology in Oklahoma, and the University Continuing Education Association's Region V Outstanding Credit Program award.
Development of the MSTM program began in 1992 as the telecommunications industry was beginning to boom. By the time students enrolled in 1995, a rigorous program curriculum had developed. The program was meant to
"Thepoweroftheprogramliesin
Engineering, and Arts & Sciences combine their expertise to provide ingredients that make up a one-of-a-kind program.
The integration of three different colleges from across the university means the program utilizes a core curriculum plus the opportunity to specialize. The combination makes OSU's MSTM program one of the preeminent programs in the country.
In addition to the quality of the program, the MSTM faculty are national award winne'rs who all have real-world telecommunications experience.
Graduates with MSTM degrees from OSU have 100 percent placement rates with starting salaries of $50,000 plus.
"The program's success is a matter of offering the right degree, at the right rime, in the right manner," said Wilson, "as telecommunications is totally changing the ways of the world not only in the workplace bur in universities as well."
Likewise, the demand for students with a telecommunications education is increasing along with the quality of students. Grade point averages are also increasing and GMAT and GRE scores for applicants are well into the upper percentile ranges.
Over the next three to five years, that trend is expected to continue, Wilson said.
"We are all committed to making sure we provide the high level of education that our constituents want," he said. _.
itsinterdisciplinarynature.
J) - Dr. Rick Wilson, director
provide an opportunity for people to shape their careers in a different way, which is precisely what it did. It did so in a way that exceeded many peoples' expectations.
Shook was one of the first to graduate from the MSTM program.
Today, Dallas and Kansas City both are distance learning centers. Virginia recently joined the list adding to the program's three distance learning centers across the country. Additionally, over 200 students are enrolled in the program, which further demonstrates its popularity. There is also tremendous industry support for the program.
UNIQUE & ELITE
More than half of the United States labor force works in the information sector, and demand is growing rapidly for college graduates who are equipped with the knowledge to lead businesses in a technology-driven and information-intensive world.
ents with that knowledge wasthe driving force behind the College of Business Administration's new Master of Science in Management Information Systems/Accounting Information Systems program, which enrolled its first students in the Fall semester of 1999. The program blends accounting
systems and information systems in a unique and interesting way to give students a technical degree. The fundamental theories that are also taught as part of the program provide students with the skills they need in today's global business environment.
"The program is distinctive among many other MS degree programs because of the technical nature of several of the required classes," said Dr. Meg Kletke, program director and management professor in the CBA, "and because of the integrated blend of information systems and accounting that helps students understand the infrastructure of today's global business."
"Employers are hiring our students and are very pleased with what they can do."
The growth of e-commerce has made significant changes not only in the way organizations do business, she said, but also in the computer systems that track and support such activities. Such changes mean business schools have to equip students with the tools to compete and the master's degree in MIS/AIS does just that.
"Students who graduate with an MS in MIS/AIS will be able to work in technical areas of information systems, e-commerce, and accounting and will have management abilities as well," Kletke said.
Six new courses have been approved for the program which means the College of Business Administration offers even more to the ever-changing world of business.
Additionally, a greater number of applicants into the program means the selection process is becoming more competitive.
"We're really pleased with the quality of students coming in," Kletke said, "and we're getting inquiries from all over the world."
The demand for the program has always been well documented in Stillwater, she says, but the demand at OSU-Tulsa has also taken off and may even exceed the demand at the main campus.
'There is a great demand for the program," Klecke said, "both by the students and the businesses who need the product." ;;ii
Kletke
MASTER MARKETINGSTUDENT
Master of Business Administration student G. B. Heidarsson was one of ten MBA students selected nationwide to receive a full scholarship to attend the Direct Marketing Association's Direct & Interactive Marketing Conference.
"I had a hard time believing my ears when I received the message from Dr. Chakraborry," Heidarsson said. "I consider it a big honor to be chosen as the candidate for OSU, but I never dared to believe chat I would be one of the recipients of the scholarship."
Heidarsson, a native Icelander, and his wife Heidveig, came to Stillwater in August of 1999. A graduate of the Norwegian School of Management with a degree in marketing internationalization and management, he was
working in Norway as a marketing change agent when he decided to pursue an MBA at Oklahoma State.
"One of the reasons I chose OSU was because the communication was excellent," Heidarsson said.
Heidarsson credits Marketing Professor Dr. Gautam Chakraborry with guiding and recommending him for the national honor at the John Yeck Center for Advanced Studies in Direct & Interactive Marketing.
"I am happy and proud to have won the scholarship, and thankful to Dr. Chakraborry for believing in me," he said.
Held in August, with other scholarship holders coming from, among ocher schools, Wharton, Northwestern, and Darden, the inaugural Direct & Interactive Marketing Conference was a weeklong, residential, case-driven program that focused on issues with the greatest impact and influence on direct and interactive marketing. Those issues included the Internet, branding, e-mail prospecting, managing an interactive business, CRM, and privacy.
Under the leadership ofChakraborry, the College of Business Administration has developed an extensive program consisting of a series of e-commerce-related courses at both graduate and the undergraduate levels which increased Heidersson's edge in the competition for the scholarship.
"G.B.'s selection as one of the ten candidates nationwide for this scholarship is evidence of our reputation in chis rapidly growing field," said Head of the Marketing Department, Josh Wiener.~
THE RIGHT STUFF
The graduate team ofJennifer Koehn, Pete Stonis, Sarah Monn, and Adam Buchanan ranked among the top ten graduate teams at the regional tax challenge in Kansas Ciry, which qualified them for the national competition along with such universities as Brigham Young, Arizona State, and the College of William and Mary.
"We felt pretty confident coming our of the regionals," said Stonis, "but we were relieved to see our name among those moving on to the national competition."
Accounting Professors Dr. John Wilguess and Dr. Bud Lacy advised the students throughout their preparation for the tax challenge, which consisted of a field of 110 teams, representing 86 universities from across the country.
·National finalists from each division received a scholarship for their school's designated scholarship fund worth $20,000 for first place, $10,000 for second, $5,000 for third, and $1,500 for the remaining teams. The College of Business Administration team placed among the top five.
'This is a competition where the best of the best face off and just the fact that our graduate team made it to the nationals says a great deal about them and how hard they worked," Wilguess said. ;ii
Pleasedto welcome NEW FACULTYMEMBERS
Kevin Voss
Assistant professor of marketing
Voss's areas of expertise include international marketing strategies, cross-cultural research methods, and market research and measurement.
Ph.D business administration. 1998, Washington State University; MBA. business administration. 1991. Washington State University; BA. business administration. 1980, Washington State University.
Rathindra Sarathy
Associate professor of management
Sara thy was the coordinator of business information systems sequence in the Department of Accounting at Illinois State University before coming to OSU. He was also an associate professor of information systems at Illinois State.
Ph.D business administration. 1990. Texas A&M University; BE. electronic and communications engineering, 1979. University of Madras. India.
Jin Hwa Kim
Assistant professor of management
Kim's areas of teaching interest include database management, decision support systems, programming languages, system analysis and design, and telecommunications and electronic commerce. His areas of research interest include artificial intelligent systems and genetic algorithms, and genetic programming, among others.
Ph.D information systems analysis & design, 1998. University of Wisconsin; MS. computer sciences. 1993. University of Wisconsin; MS, information systems analysis & design, 1991. University of Wisconsin; BA. business administration. 1998. Sogang University, Seoul Korea; BA. English and English literature. 1997. Sogang University.
Matt Gilley
Assistant professor of management
Gilley taught business strategy and management skills courses as an assistant professor at James Madison University prior to joining the faculty at OSU. He teaches strategic management courses in the College of Business Administration.
Ph.D strategic management. 1997. The University of Texas at Arlington; MBA. finance. 1993. The University of North Texas; BA. economics. 1991. The University of North Texas.
William B. Elliott
Assistant professor of finance
His main areas of research are corporate finance, investment banking, investments, and international finance.
Ph.D finance. 1998. University of Arizona; MBA. 1992. University of North Carolina at Wilmington; BS. marine science. 1982, Texas A&M University.
William B. Dare
Associate professor of finance
Dare's main area of research is the investigation of financial theories and hypotheses using sports betting markets. Additional areas of research interest include; market efficiency, market microstructure, technical analysis, trading strategies, and portfolio theory.
Ph.D finance. 1992. Texas Tech University; MSBA. finance. 1988. Texas Tech University; BA. economics, 1982. University of Kansas; BS. business administration. 1982. University of Kansas.
David Carter
Assistant professor of finance
Carter was an assistant professor of finance at the University of North Carolina prior to coming to the OSU College of Business Administration. He teaches corporate finance with a heavy emphasis on the use of the computer as a decision-making tool. His current research focuses on the use of derivatives by commercial banks.
Ph.D finance. 1996. University of Georgia; MBA. 1990. Utah State University; BS. chemical engineering, 1985. Brigham Young University.
Vicki Arnold, CPA
Associate professor of accounting
Arnold has over 15 years of experience in academia. She held associate professor positions at the University of Massachusetts, Dartmouth an_dthen Texas Tech University before joining the faculty at OSU.
Ph.D., accounting, 1989, University of Arkansas; MBA. University of Arkansas. 1981; BA. history, 1979. University of Arkansas .1111
LIVE CASESPROVIDEA DOSE OF THE REAL BUSINESSWORLD
Students of Dr. Betty Simkins, assistant professor of finance, receive much more than lectures when they come to her class. Simkins has partnered with top business people in Oklahoma and in doing so, asks her students co close their books for a moment and enter instead into the real business world.
le is important to bring the corporate world into the classroom, Simkins said, because hands-on learning exposes students to literal situations and issues they will face when they leave college and enter rhe workforce.
"Students need to receive part of their education from textbooks. Good textbooks have a lot to offer, but there's more to it than that," she said.
"Providing students with actual experiences is going to make chem more competent while they're in college and more marketable when they start applying for jobs."
Simkins provided that real business experience to her students when she invited executives from Williams and Conoco to come to her Cases in Corporate Finance classes for undergraduates and graduates. They came as teachers, rather than guest speakers, as they have in the past.
Simkins recognizes that not every college class is set up for this type of interaction. However, she said, combining learning through live case studies with assigned readings, provides students with an experience they cannot get from just a book .,,.
Above:KeithBailey,president,CEO,and chairmanof the boardof Williams. discussedhis company·stelecommunicationsconcernsandtrendsin the energyindustrywith Simkins'Case Studiesin CorporateFinanceclass.Left: PeteBriggs,stategicaccountdirectorat Williams,introducedstudentsin the Case Studiesin CorporateFinanceclassto energytrading.Leftto right- Whitney Griffin,PeteBriggs,MikeWarehime, RobinMills,ChadBullard,LindseyBlake, andSusanEvans.
Simkins
Collegeof BusinessAdministration takesleadin exportdevelopment
OKLAHOMXS INTERNATIONALSTRATEGICPLAN
"Thefoundationisinplacefor Oklahoma to becomea leadingstate.... However;on manydifferentfrontswelagbehindotherstatesin ourregion and nationally. "
As we move into the 21" centuty, Oklahoma must have an international strategic plan chat builds on the solid platform of support that exists today. The Governor's International Team (GIT), through its focus on international trade and investment activities in Oklahoma, recognized the value of such a plan and sought a solution.
Stephen Miller, international business professor in the College of Business Administration, co-chaired chis planning initiative for the state tided "Preparing Oklahoma for Global Competitiveness in the 21" Century: The International Strategic Plan for Oklahoma." The plan was unveiled to Miller the state in the summer of 2000.
In lace 1998 the Governor's International Team began the planning process in close cooperation with Oklahoma Seate University and the Oklahoma Department of Commerce's International Trade and Investment Division representing over 50 statewide and local organizations.
"The Oklahoma business community is operating in a global economy," Miller said. "Produces and services, employees, and capital are spread throughout the world. Foreign-made produces from virtually every country appear in our marketplace and Oklahoma businesses are sourcing products globally. We can speak of an 'Age of EverythingEverywhere."'
For the Oklahoma economy to prosper in the 21" century, however, it must become and remain globally competitive, Miller said. Bus'inesses must greatly expand their export activities. Oklahom~ must attract foreign investments from global businesses seeking North American manufacturing and services sites. ;;;jj
PROFESSORMENTORS STUDENTS SEEKINGCHARTERED FINANCIALDESIGNATION
With the guidance of Dr. Thomas Gosnell, associate professor of finance, students in the College of Business Administration are getting through the first step toward obtaining their Chartered Financial Analyst designation.
"More and more often statements such as 'CFA required' or 'CFA preferred' are appearing in job announcements," Gosnell said. 'The designation is highly valued in the marketplace, so investment professionals who hold the charter have a distinct advantage over those without the designation."
The College of Business Administration and OSU are working to get students started down the path to rhe CFA through the Association for Investment Management and Research Student Scholars program. The program allows a charter-holding faculty member to sponsor a limited number of students through the Level I exam. Gosnell was awarded the charter iFl 1999 and is one of only a handful of finance professors across the country to hold such a distinction.
"Even though the process is a three-year, arduous task, having started on the exams will differentiate the scholars from other College of Business graduates," he said.
The first exam, Level I, tests candidates for knowledge of the tools and inputs for analysis and
"The exams are not for the faint of heart," Gosnell said.
Each exam is a day-long ordeal with pass rates ranging between 50 and 60 percent.
"Exams are made tough to ensure that when an individual is awarded the charter, they know their stuff," he said.
"Thedesignationishighlyvaluedin themarketplace 1 so investmentprofessionalswhoholdtheCharterhavea distinctadvantageoverthosewithoutthedesignation. "
includes an introduction to asset valuation and portfolio management techniques. The body of knowledge draws on accounting, finance, economics, and statistics.
"Studying for Level I gives the candidate the opportunity to pull together these curriculum areas with a focus on investment management," Gosnell said.
To earn the charter, candidates must then continue to prove proficiency in investment analysis and management through a series of two more exams.
The final requirement for the CFA designation is three years of experience working in the field of investment analysis and management.
Gosnell offered a review course in the spring for students taking the exam in June. OIIIII
Gosnell
COLLEGEOF BUSINESSADMINISTRATION ENDOWED POSITIONS
Endowed chairs and professorships create the environment in which the finest scholars can flourish. In the last year alone, the College of Business Administration has received commitments for seven new endowed positions, bringing the total to 24. Twenty-five percent of the faculty hold endowed positions, and no end is in sight. The college is committed to the tradition and importance given to such
John Polonchek
vital posts which not only offer incentives for existing faculty, but also help in attracting and retaining nationally recognized business professors. Endowed chairs and professorships are an integral part of a college's ability to expand and enhance its programs and are an excellent way to recognize and foster academic excellence among its faculty. Endowed chairs and professorship positions have the capacity to celebrate the accomplishments of the
person or group in whose honor it was named, and the College of Business Administration is grateful to all the donors who have participated in honoring and supporting outstanding faculty members. It is because of the generosity of donors that our faculty receives added financial support for research, teaching, and special programs, as well as the distinction of one of the highest honors of academia ..1111
Don Hansen
Ardmore Chair in Business Administration Haskell Cudd Chair in Accounting
FrankSteindl(notpictured)
SteveSutton
Ardmore Chair in Business Administration Myers Endowment for Excellence Chair in Accounting
ShahrokhSaudagaran
John Mowen
Arthur Andersen Professorship in Accounting Noble Foundation Chair in Marketing Strategy
Hon-ShiangLau(notpictured)
GarySimpson
Carson Chair in Business Administration Oklahoma Banker's Association Chair in Commercial Bank Management
Josh Wiener
Dan Rickman
Carson Chair in Business Administration OG&E Chair in Regional Economic Analysis
RonMoomaw
GaryMeek.
College of Business Administration Associates Chair Oscar S. Gellein/Deloitte & Touche Professorship in Accounting
DebraNelson
James R. Lumpkin
College of Business Administration Associates Chair Dr. Richard W. Poole Professorship in Instructional Excellence
RameshSharda
Conoco/DuPont Chair in Technology Management
RickWilson
Fleming Professorship in Management of Technology
CharlotteWright
Wilton T. Anderson Professorship in Accounting
LannyChasteen
Kerr-McGee Chair in Accounting
Hansen
FACULTY ONTHEGO
Drs. Jeanine Rhea and Debra Nelson. professors of management, were awarded Kenneth & Leitner Greiner Teaching Awards by the College of Business Administration. The awards are given for both undergraduate and graduate teaching and are the highest award the college bestows on a professor.
Marketing Professor and Department Head Josh Wiener acted as co-chair of the Marketing and Public Policy Conference 2000, which was held in Washington, D.C. The goal of the conference was to identify and stimulate discussion on some of the most critical public policy issues facing marketing professionals worldwide.
The executive board of the International Accounting Standards Committee (IASC) named Dr. Charlotte J. Wright, Wilton T. Anderson Professor of Accounting in the College of Business Administration, to the IASC Steering Committee on Extractive Industries Accounting. The steering committee is comprised of top international experts in financial accounting for oil and gas exploration and production, and mining activities. The group is charged with the task of developing international financial accounting and reporting standards for companies operating in the extractive industries. The committee will work with accountants, analysts, and others worldwide in the development of the new standards.
Associate Professor of Marketing Goutam Chakraborty was honored as the 2000 Outstanding Direct Marketing Educator by the Executive Committee of the Direct Marketing Educational Foundation's Board of Trustees. The prestigious award is made annually to a full-time educator who has made outstanding contributions to direct marketing through teaching and research. Gautam was commended for his dedication and passion about direct marketing.
Dr. Mark Weiser, assistant professor of telecommunications and information systems, was awarded the Williams Faculty Innovator Award. The award is given to faculty members by the Oklahoma State Regents for Higher Education. Faculty must prove their innovation in the areas of engineering, business or computer science.
Accounting Professor Gary K. Meek was named the 2000-2001 Outstanding Accounting Educator by the Oklahoma Society of Certified Public Accountants. The award signifies excellence in classroom teaching, student motivation, and educational innovation, as well as contributions to the accounting profession. Meek also received a $300 scholarship to be awarded to an accounting student in the college.
Betty Simkins, assistant professor of finance, sat on the NASD E-brokerage Committee which discussed the issue of suitability where it concerns on-line trading. Simkins was the only academic on the committee whose goal it was to find a delicate balance between better protecting the investor without needless restrictions on his or her right to trade. 111111
Lumpkin
Kathy Eisenhauer was able to attend OSU on a valedictorian scholarship. She is able to continue her education with diligence because of the support of the remarkable individuals and businesses that contribute to the College of Business Administration scholarship fund. Their continued generosity allows students like her to be involved in many activites while focusing on their education.
"Being a student in the College of Business Administration has allowed me to challenge myself daily," she said. "It has enriched my life with new experiences and opened the door to opportunities I never imagined. I would like to say thank you on behalf of everyone whose dreams you help to accomplish. I hope to join you soon in your efforts to maintain this high quality institution."
"Scholarships are essentially investments in your future -your job is to make the most of it. I can only reiterate what the famous Winston Churchill once said, 'Never give up. Never, ever give up. Never, ever, ever give up.' The brilliance of this quote lies in its simplicity; maintain your focus with determination and you will succeed."
- Kathy Eisenhauer, general business senior