2024 January Chamber at a Glance

JANUARY 2024

Chamber at a

Glance What's Inside A Message From Your President

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Safeguarding your business: the imperative role of cybersecurity

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Navigating January Blues The Impact of Transitional Housing And More!

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A Message From Your

President

Happy New Year! I hope that everyone had an amazing holiday season and got some rest to be able to come into 2024 full force.

Just a little recap on some things that the Chamber has been working on. I presented to the Mayor and Council on December 18, 2023.

We were talking about the MNP report that was showing the required increase to property tax that would be needed to maintain the current level of services and move forward with the 10year capital plan.

Here is a briefing of what was presented: The last few years the Chamber has worked towards growing the city through involvement with current business, post secondary institutions and finally with future business. The current MNP report has caused a halt in this. If we can not run our city as efficiently as possible what is the point of growth.

I expressed the Brandon Chamber of Commerce’s sincere concern for the city. With interest rate increases, inflationary increases, development charge increases, city water increases and now pending property tax increases, the Chamber is beyond frustrated and wants to see some accountability.

Upon further review and time, I did say congratulations to the city that they have reached out to seek consultation on how to fix things. This does not excuse what has taken place nor does it ignore the lack of transparency that the city has had. We can not kick the can any further down the street.

With that being said, it is time to make positive changes. The blame game is not changing anything or fixing anything so at this point we

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demand that the city has transparency, and it works with city leaders not only within council but within our community. We need to address the shortages and how we can fix this in a fiscally responsible manner not only to our business community but to our entire group of citizens that call Brandon home.

We are now aware that the 10-year capital plan and property tax increase included in the MNP plan was based on a worst-case scenario if everything was moving forward but it did bring to light some concerns. After our presentation I did talk to some councilors. We met with the Mayor, and we have a meeting set up for early January to meet with the city Manager and hopefully some members of the Department of Finance. We have also been meeting with the Construction Association of Rural Manitoba to work together for our members.

We have plans to review the provincial budget and provide some recommendations as well as the city budget and the school division budget.

We are working to represent all members and would be very open to any feedback that you have that you would like us to push forward.

We are aware of the constraints that everyone is feeling and want to be sure that everything is transparent, that communication with the city becomes better and that our taxes, charges and fees are managed in a fiscally responsible way.

I hope that everyone has a fantastic 2024!

Warm regards, Jaime Pugh 2023-2024 President Brandon Chamber of Commerce

JANUARY 2024

EVENTS LINEUP JAN

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9 :00 AM

JAN

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11:30 AM

FIRST FRIDAY COFFEE 1043 Rosser Avenue Coffee & treats provided by

LUNCHEON Victoria Inn “The Future of Technology” Speaker will be announced at a later date

Thank you to our December Holiday Luncheon sponsors!

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SAVE THE DATE MARCH 6, 2024 KEYSTONE CENTRE, BRANDON Tickets on sale January 8, 2024

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NEW MEMBERS! 204-727-8898 | enviro-solutions.ca

204-717-3250 | pattisonmedia.com

204-326-9566 steinbachchamber.com

204-721-2555 leatherwood.ca

Minister Glen Simard, MLA Brandon East 403-504-3320 | dmmenergy.ca

info@brandonfresh.com brandonfresh.com

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204-717-1799 mbndp.ca/brandon_east

Wayne Balcaen, MLA Brandon West 204-717-6777 pcmanitoba.com/wayne-balcaen

SAFEGUARDING YOUR BUSINESS: THE IMPERATIVE ROLE OF CYBERSECURITY With the rapid pace of today's digital landscape, cybersecurity isn't just a buzzword; it's the cornerstone of a resilient business. Picture it as the impenetrable fortress guarding your company's most valuable asset: information. Yet, despite its critical significance, many businesses overlook the importance of strong cybersecurity measures in safeguarding their operations, finances, and reputation.

The Sentinel of Protection Cybersecurity serves as a impenetrable barrier against the never-ending threats lurking in the digital domain. It's the shield that defends against hackers, malware, and cybercriminals looking to breach a business of sensitive information. A breach in cybersecurity can result in substantial financial losses, operational disruptions, and irreparable reputational damage, much like a breach in the walls of a medieval fortress leaving a kingdom vulnerable.

Moreover, it's not just about protecting data; it's about upholding the trust of clients and partners. In today's data-driven economy, businesses are entrusted with sensitive information, and a robust cybersecurity strategy is key to honoring that trust. It's the bedrock upon which relationships with stakeholders are built—ensuring a secure environment for them to engage confidently.

Unveiling Hidden Tech Realities Yet, amidst the tech-savvy landscape, businesses often fail to recognize the intricate interconnections between devices, systems, and applications. Overlooking these connections poses a significant cybersecurity risk. A vulnerability in one area can cascade through the network, jeopardizing operations

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and data security.

Acknowledging this interdependence is pivotal. Implementing comprehensive cybersecurity measures—such as regular updates, robust access controls, and employee training—is crucial to fortify these potential weak links and establish a resilient security shield.

Avoiding Common Pitfalls Businesses frequently expose themselves to cyber threats through common yet critical mistakes. Among these, overlooking continuous monitoring stands out prominently. Weak passwords, outdated software, insufficient employee training, and a lack of robust monitoring create vulnerabilities that cybercriminals can exploit. Addressing these aspects is crucial to bolster a business's cybersecurity defenses.

Introducing Technology Solve Security Shield Enter Technology Solve Security Shield—a comprehensive cybersecurity program designed to fortify businesses against evolving cyber threats. This program isn't just about immediate protection; it's a holistic approach fostering a culture of cybersecurity awareness.

How It Works: First Contact and Assessment: Thoroughly assessing an organization's current cybersecurity posture.

Hardening: Implementing robust security measures, updating software, and strengthening systems.

Continuous Monitoring: Real-time monitoring, intrusion monitoring, threat intelligence, and proactive threat hunting to ensure ongoing protection.

Continues on next page...

Long-Term Success and Accessibility Technology Solve Security Shield doesn't just address immediate threats; it cultivates a culture of cybersecurity awareness, empowering businesses to adapt and thrive in an everevolving digital landscape. And the best part? It's accessible. Priced at just $40 per device per month, this comprehensive suite of cybersecurity features is within reach for businesses of all sizes.

Get Involved To explore how Technology Solve Security Shield can benefit your business, visit techsolve.cloud or reach out to Oeloff De Meyer at oeloff@technologysolve.com. Safeguard your digital assets and fortify your business against cyber threats today.

In the modern era, cybersecurity isn't a luxury; it's a necessity. Embracing robust cybersecurity measures isn't just an investment in technology; it's an investment in the longevity and resilience of your business.

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Thank you to Technology Solve for sharing their knowledge and expertise!

204 730 3032 | technologysolve.com hello@technologysolve.com

Navigating January Blues As the holiday season fades into the rearview mirror, many businesses find themselves grappling with the aftermath—a slump in sales and a lull in customer activity. This customary slowdown after the festive rush, often referred to as the "January Blues," can pose challenges for companies of all sizes. However, instead of resigning to the decline, proactive measures can revitalize your business and set the stage for a promising year ahead. Here are five strategies to navigate and conquer the January Blues:

3. Focus on Customer Experience Elevate the customer experience to differentiate your business from competitors. Emphasize personalized interactions, impeccable service, and swift resolution of queries or concerns. Consider loyalty programs, special offers, or exclusive perks for returning customers to foster long-term relationships. Solicit feedback and actively listen to customers’ suggestions, implementing feasible improvements to enhance their experience with your brand.

1. Leverage Digital Platforms Harness the power of digital platforms to maintain visibility and engage with your audience. Refresh your website and social media profiles with compelling content, promotions, or behind-thescenes glimpses to captivate your audience.

Consider running targeted online campaigns or offering exclusive discounts to incentivize purchases. Additionally, explore new avenues such as podcasts, webinars, or online workshops to showcase expertise and connect with potential customers.

4. Invest in Training and Innovation Empower your team with training programs to enhance skills, boost morale, and foster a culture of continuous improvement. Encourage employees to contribute ideas and innovations that could streamline operations or introduce fresh approaches to attract customers. Embracing technological advancements or exploring new trends within your industry can position your business ahead of the curve, ready to seize emerging opportunities.

2. Foster Community Engagement January presents an ideal opportunity to strengthen ties within the community. Collaborate with other local businesses for cross-promotions or joint events to expand your reach and attract new customers. Participate in community initiatives or sponsor local events to bolster brand visibility while contributing positively to the community. Building a sense of camaraderie fosters loyalty among existing customers and creates a positive reputation in the community.

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The January Blues need not signal a period of stagnation. Instead, view it as an opportune moment for introspection, innovation, and strategic planning.

By implementing these proactive strategies, businesses can weather the post-holiday slump and lay the groundwork for sustained success throughout the year.

Your local Chamber of Commerce stands ready to support businesses in navigating these challenges and fostering a thriving business landscape.

Together, let’s turn the January Blues into a springboard for a prosperous year ahead.

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The Impact of Transitional Housing

by Ross Robinson, Executive Director of the John Howard Society of Brandon

Downtown, the perpetual conversation Talking about the case of Brandon’s downtown community can be controversial and difficult to navigate. It can be difficult to figure out how to help those who are struggling while also building our downtown into a safe space for all to be. This can be frustrating to understand as well, so what do we do?

The reality is that understanding the problem is too big a goal. The goal should not be to understand but to turn our frustrations into action.

With the 2022 closure of YWCA’s Meridith Place, there was a need to find a safe transitional housing option for those needing support getting back onto their feet. The John Howard Society took the reins, gathered supporters, and decided to act. Wasted energy was redirected with an effort to improve the situation for those who live or invest in downtown Brandon. The vision we created was one of a new sustainable capability for Brandon where individuals ready to make change are provided a home, tools, and the leadership to be the change they want in their lives.

The three-story transitional housing project incorporates both housing and space dedicated to self-improvement/skills development.

The main floor is associated with growth, safety/security, and connecting with all of Brandon's services and service providers.

The second-floor residence is a place to exhale and focus on personal growth and recovery, a place to heal from custody or life on the streets, and a place to get ready for a brighter future.

Sixteen small and manageable suites.

The third-floor residence is a place to relearn lost skills and develop new ones, a place to connect with employers and landlords, and a place to finish building a new foundation for the next stage of life. 8x 1-bedroom full kitchen suites.

More important than the structure is what the people inside will be achieving….

Transition is a verb.

The goal of participants in transitional housing is to move up and out. This will be achieved by participation in a variety of programming aimed at developing lost or never-learned life skills.

The community has been invited in to participate in all aspects of programming to improve an individual’s employability, landlord desirability, and emotional/spiritual and physical health. This project is a community project, not for profits and other social services will be joining together to deliver programming on site, develop relationships and introduce participants to all opportunities. We see this project as a place to develop employment opportunities by connecting well-rested and fed participants with employers looking for a variety of skill sets. continued on next page...

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Partnerships Federal and Provincial capital funds have contributed 90% of the project funding, and the City has contributed land and a 10-year tax deferral. We still need partnerships with employers and downtown investors who want action. Business owners impacted by our homelessness challenge need to have a voice, an opportunity to act and take control of their lives and investments back – rather than hoping others will solve the problem. And yes, we do require additional capital to make this happen.

“This initiative gives Brandon businesses an opportunity to take a leadership role in making a positive impact on our downtown. I invite businesses large and small to do what they can to make the Transitional Housing project a success.”

Jason Roblin, CEO Vionell Holdings Partnership.

Let an actual graduate of transitional housing tell you her story, click the link: brandonjohnhoward.ca/transitional-housing

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Be part of the solution by contributing today:

Employment Provincial Year-End Update The Brandon Chamber of Commerce recently was invited to see a presentation by Nancy Healey, Commissioner for Employers. For our members, here are some key take-aways:

Manitoba Labour Market Update Employment rate was 63.8% in November (down 0.1% from October) Unemployment was 4.9% in November (down 0.3% from October) Job vacancy is at 3.9% in the third quarter (down 0.4% from Q2) Currently 24 825 job vacanies in the third quarter

EI Premiums will be raised in 2024

EI Premium

Employer Rate

Max. Annual Employee premium

Max Annual Employer premium

$63 200

$1.66

$2.32

$1049.12

$1468.77

2023

$61 500

$1.63

$2.28

$1002.45

$1403.43

2022

$60 300

$1.58

$2.21

$952.74

$1333.84

2021

$56 300

$1.58

$2.21

$889.54

$1245.36

Year

Max. Insurable Earnings

2024

Current Funding Opportunities Apprenticeship grants Community Workforce Development Compensation for Employers of Reservists Foreign Credential Recognition

Canada Service Corps New Horizons for Seniors Youth Employment & Skills Strategy

Temporary Foreign Worker Program The Temporary Foreign Workers (TFW) program take up 1% of our Canadian Labour Force (doubled since last fiscal year) There are currently 200 000 temporary foreign workers, with 70 000 of those workers being in the agriculture industry

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2023-2024 Leadership Brandon Update The Leadership Brandon Program got together for an insightful November session. Enver Naidoo and his team at Westman Immigrant Services hosted our group, exploring Brandon's immigration history and its profound impact on economic development.

A standout activity included a captivating forced migration simulation, providing participants with an immersive experience for learning what the migration experience can look like. Thanks to Megan Foster, owner of Mosaic, for helping organize and facilitate the day!

Thank you to our Leadership Brandon sponsors:

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BOARD OF DIRECTORS Jaime Pugh | President MNP LLP Lois Ruston | Vice President YWCA Westman Jennifer Ludwig | Secretary-Treasurer Super Thrifty Drugs Canada Ltd. Tanya LaBuick | Past-President CW2 Construction & Design Guardian Fencing LaBuick & Co. Courtney Baxter Bushel Plus Matt Berg Livingstone Outdoor Emelio Brown IntriTech Digital Marketing Andrea Epp Epp Law Office Samantha Falloon Myphone - TELUS & KOODO Authorized Dealer Chris Finley Mazergroup Tilda Fortier Greenstone Building Products Meredyth Leech Leech Group Brent Miller Victoria Inn

THE BRANDON CHAMBER of COMMERCE Setting the pace for a greater Brandon since 1883.

Advocacy Update In December, the Brandon Chamber of Commerce's Board of Directors, along with the Government Relations Committee, engaged in multiple preliminary budget discussions with the Mayor, the City of Brandon executive team, and community stakeholders.

We encourage you to connect with us if you have any inquiries or concerns regarding the recent MNP report on the City of Brandon. Our commitment remains unwavering in advocating for local businesses and cultivating a more robust business community in Brandon.

Rob Starkell West-Can HR Solutions

CHAMBER STAFF Connor Ketchen General Manager Jessica Saler Member Relations & Marketing Coordinator Erin Houck Office & Project Manager Destiny Maluga Office & Marketing Assistant

Who We Are: The Brandon Chamber of Commerce is an independent, membership funded, non-profit organization that represents Brandon business from the grassroots level.

Our Mission: To encourage growth in the Brandon community by fostering a progressive business environment, favourable to enhancing existing and attracting new business.