Do “Billboard” yourself

Make sure your experience is thoughtful, and your swag is on point.

When you’re passing out unique promotional products and want more folks to swing by your booth, send a few feelers out into the crowd. This is a sneaky way to get attention, but you can send a few employees out into the crowd holding your branded merchandise. If it passes the “Where did you get that?” test, you’ll have more attendees at your booth in no time.

Attracting walk-up attention is why it’s so essential to pick unique items for your events. You want products that attendees can only get at your booth—and that they’ll clamor for.

Depending on your brand, you might opt for fun picks like:

• Travel or duffel bags

• UV phone sanitizer and charger

• Phone mounts

• Diffusers

• Name-brand goods like Corkcicle drinkware

If you want to opt for something bigger, like desktop organizers or Solo Stoves for attendees who sign up for an after-event demo, be sure you have a way to get these items shipped.