UR BUSINESS Operating across the UK and Internationally in over 50 countries, we offer a diverse and differentiated portfolio of great tasting brands. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, our market-leading RUBICON & KA fruit and juice drinks or our unique range of BARR flavours, our brands offer people a choice of great tasting products and a category leading INNOVATION portfolio.
Barr Soft Drinks has been
Enhancing our portfolio, we also operate long-term successful partnerships, complementing our own range of products, with brands SAN BENEDETTO and BUNDABERG Brewed Drinks.
CENTRAL TO THE A.G. BARR BUSINESS FOR OVER 140 YEARS
A.G. Barr has exclusive distribution agreements for overseas markets and a franchise agreement in Russia with Moscow Brewery Company. Employing almost 1,000 people across 10 UK locations, we are proud to be a responsible business that listens to our consumers, takes care of our employees, gives something back to our communities and works to minimise our environmental impact. Here at A.G. Barr we hate waste, in fact we’ve no time for it. So much so it has become our mantra, No Time To Waste. We are committed to becoming carbon neutral by 2040.
THEN
NOW
UR HERITAGE Established in 1875 as an aerated waters business by the Barr family in Falkirk, Scotland, the company quickly became a successful soft drinks manufacturer providing a wide range of soft drinks to the people of Scotland.
We’re very proud of OUR HISTORY it’s made us who we are today
Our iconic IRN-BRU brand is central to our rich history. Launched in 1901 as IRON BREW, it soon became a national favourite. Its flavour essence is still made today, to the same secret recipe, by members of the Barr family. New food labelling regulations in 1947 stipulated that brand names should be ‘literally true’ and while IRON-BREW did contain iron, it was not brewed. And so IRN-BRU was born and is still going strong today. The business has grown during its 140 years in both size and scale, adding new brands to the portfolio and extending its operational footprint beyond Scotland. What has never changed is our pride in what we do and the importance we place on providing our consumers with great tasting soft drinks that they love. In 1965 the business was floated on the London Stock Exchange and is now a publicly owned FTSE 250 business.
IRN-BRU THE UK’S NO. 1 OTHER FLAVOURED CARBONATE A truly alternative everyday refreshment • • • • • •
•
A national icon in Scotland since 1901, also known as the ‘other national drink’ Made to an original secret recipe based on 32 flavours and still mixed by Robin Barr Unique and indescribable taste No. 1 Scottish Grocery brand - Worth £200m in the UK IRN-BRU has been on sale overseas for over 30 years and is continuously expanding its International presence IRN-BRU has had many high profile partnerships and sponsorships - 2014 Commonwealth Games - 2017/18 English Football League - IRN-BRU Challenge Cup Unmissable TV & Social Campaigns
*1: AG Barr sales data *2: iri marketplace, value sales, 12 wks to 17/05/2020, symbols & independents England *2: IRI marketplace, cros, individual energy flavours, 330ml - 355ml, 12 wks to 19/04/2020, symbols & independents, Scotland
IRN-BRU ENERGY & IRN-BRU 1901 IRN-BRU ENERGY • • • • •
An energy drink which combines the iconic flavour of IRN-BRU’s top secret essence with added taurine, caffeine & B vitamins. Available in Regular and Sugar Free variants. Available in 330ml Sleek can Over 7 million cans sold since launch* Outselling all other leading slim can flavoured energy brands*
POWER UP YOUR DAY
IRN-BRU 1901 • • •
Made using the original 1901 recipe “Old & Unimproved” Available in 750ml glass bottles
*1: AG Barr sales data *2: iri marketplace, value sales, 12 wks to 17/05/2020, symbols & independents England *2: IRI marketplace, cros, individual energy flavours, 330ml - 355ml, 12 wks to 19/04/2020, symbols & independents, Scotland
RUBICON DISCOVER DIFFERENT WITH RUBICON
Rubicon Deluxe - 1 Litre Premium Exotic Juice Drinks Rubicon Deluxe is our premium range offering the best of the best ingredients. Available in Lychee, Passionfruit, Mango and Guava. - Full Sugar product, no artificial sweeteners or colourings - Original & authentic ‘true to fruit’ taste - Strong, full-bodied, with a satisfying mouth-feel - Suitable for Vegans - Not from concentrate
UNBORING
no ADDED
Available in € PMP
Rubicon Standard - 1Litre Classic Exotic Juice Drinks Rubicon consumers don’t want to compromise on the authentic taste that Rubicon delivers, and we’ve worked hard to reduce the sugar, but maintain that great Rubicon taste. Not only has this allowed existing Rubicon consumers to reduce their sugar intake but also bring new shoppers into the ambient fruit drink category. - Wide range of Rubicon’s delicious exotic flavours - Sugar reduced recipes up to 50% of Deluxe - Suitable for everyday family use - No compromise on taste - 4.8g sugar/100ml
RUBICON DISCOVER DIFFERENT WITH RUBICON
Rubicon Sparkling Range The same great exotic taste but with added fizz 330ml cans - Made with real exotic fruit juice - Available in a wide range of exotic flavours - Sugar reduced recipes - A unique alternative to traditional carbonate flavours 500ml PET - Available in exotic Mango, Guava, Passion and Raspberry & Pineapple - Perfect for front of store chilled display units - A unique alternative to traditional carbonate flavours - 500ml is perfect for on the go lifestyles
Brand Support • National Sampling • Point of Sale • National Mango Week (May) • TV & Outdoor Advertising
2 litre PET - Available in exotic Mango, Lychee & Passion - Perfect ‘take home’ pack size - Sugar reduced recipe perfect for the family - To be enjoyed as an everyday treat or with the family meal
RUBICON RAW RUBICON RAW
A Force of Nature • Energy from one of the UK’s fastest growing brands • 20% real fruit juice and caffeine from from green coffee beans • Absolutely no artificial colours & flavours • Incremental to the Energy Category by bringing in NEW Consumers with True NPD • Raw is now listed in 7 Countries across Europe which include: -10 Retail Groups - 4000+ Stores - 3 exciting flavours JOIN THE RAWRSOME REVOLUTION TODAY!
RUBICON SPRING RUBICON SPRING
Sparkling spring water with a fruity twist • Full on fruit taste, providing tasty hydration • Made with spring water & natural flavours & colours • Less than 10 calories per serving* • Contains no added sugar • Has vitamins & green tea extract • Bottles made from 51% recycled plastic
THE UK’S NO.1 SPARKLING WATER BRAND**
*Refers to maximum calorie content of any flavour per 500ml. Some flavour contain fewer than 15 calories per 500ml.
UNBORING DRIN K
ME!!
ATTRACTING NEW BUYERS TO THE CATEGORY
LOW CAL
SHOPPERS WANT TASTY, GUILT FREE DRINKS
100%
RECYCLABLE, BOTTLES MADE FROM 51% RPET
RUBICON SPRING AVAILABLE IN FOUR FRUITY FLAVOURS
BLACK CHERRY & RASPBERRY
ORANGE & MANGO
**IRI Marketplace, Value Sales, MAT to 27/01/19, Total Marketplace
STRAWBERRY & KIWI
PINEAPPLE PASSION
BARR FAMILY / OMJ! BARR FAMILY • • • •
The Sweet Shop of Soft Drinks Available in 14 flavours Heritage of 140 years All about Good times, Family, Fun and Inventive flavours • Barr brand is worth over £40m*1 • Available in 330ml cans 6 x 330ml multi-packs & 2L PET bottles
*1 Source: Estimated Retail Sales Value based on AG Barr Sales Data
OMJ! Launched in 2016, OMJ! is a high juice fruit drink available in both still and lightly sparkling varieties. The brand and the flavours were co-created with young adults, delivering exceptional taste. • 45% fruit, One of your five a day. • No added sugar • Available in 330ml Can and 288ml Tetra
€ Barr family offers great value for shoppers willing to switch from mainstream brands. Barr Family is also a great quality alternative to buying own label
*2 Source: * Dunnhumby May 2020
Taste remains the No.1 decision for shoppers when choosing a soft drink*2
KA / SUN EXOTIC U K ’ s N o . 1 C A R I B B E A N D R I N K *1 • First launched in 1960’s by Kenneth Abbott, a young adventurer who returned to Britain with a collection of soft drinks capturing the authentic taste of the Caribbean • A range of delicious carbonated and still drinks • KA Abbott’s Ginger Beer – deliciously sweet and fiery • KA is at the forefront of the urban music industry and sponsors the KA Rated Awards supporting emerging musical talent
KA offers Unique flavours appealing to different tastes. Choice is key - a flava for everyone!
Also available in Jamican style Ginger Beer
SUN EXOTIC JUICE
SUN EXOTIC CARBONATES
• A quality range of blended exotic juice drinks • Still variants available in 288ml, 330ml, 500ml and 1 litre
• Sparkling variants • Made with real exotic fruit juice • Available in 330ml, 500ml and 2 litre
Note: Sun Exotic only available in Europe
*1 Source: Nielsen Scantrack, Value Sales, OFC's, Defined Caribbean Market, MAT to 26.05.15, Total Impulse
SNAPPLE SNAPPLE • A still juice drink, born in Brooklyn, New York, in 1972 • No.1 Premium soft drink in the US • Exciting range of 6 fruit flavours and 3 ice teas • Named after one of their first products, ‘Snappy Apple’ Juice, iconic packaging, fun personality, great taste and Real Facts have made it a mainstay of USA popular culture & soft drinks market • Available in Sweden, Norway, Finland, Cyprus, France, Ireland, Denmark, Northern Ireland, Netherlands, Switzerland, and many more
SIMPLY FRUITY • Made with real fruit juice • No added sugar • No artificial colours or flavours • Convenient pack size, perfect for kids and lunch boxes • Simply Delivers Taste, Quality and Value • Bottles made from recycled plastic
UR RESPONSIBILITY We’ve been behaving responsibly for over 140 years and it’s more important than ever that we play our part in addressing the key issues facing society today. We work across four key responsibility commitments to ensure that how we act reflects who and what we are.
We
We act with INTEGRITY
IRESPECT THE ENVIRONMENT
FOUR KEY COMMITMENTS
We support HEALTHY LIVING
We GIVE BACK
20% LESS PLASTIC IN OUR BOTTLES
100% RECYCLABLE SOFT DRINKS PACKAGING
70% RECYCLED ALUMINIUM IN OUR CANS
MORE THAN 40% FEMALE LEADERS
100% RENEWABLE ELECTRICITY
£100K DONATED TO GOOD CAUSES LAST YEAR
UP TO 80% RECYCLED GLASS IN OUR BOTTLES
77% EMPLOYEE ENGAGEMENT SCORE
CONTACT US +44 (0) 330 390 3900 or Enquiries: export@agbarr.co.uk Orders: exportorders@agbarr.co.uk www.agbarr.co.uk/international
MEET THE TEAM
Gavan Morris
BUSINESS UNIT DIRECTOR
Patricia Brisard
BDM EUROPE/NORDICS
Kate Goodwin BDE & EXPORT MANAGER
Esther Barrie
SALES COORDINATOR
Dave Harkins NAT. ACCOUNT MANAGER IRELAND
Rhys Roberts
BDM EUROPE/N.AMERICA
Angelica Montenegro
BDE IBERIA/ITALY/S.AMERICA
Jenna Cannon
SALES COORDINATOR