Barr Spar Newsletter

Page 1

ELEVATE
SALES
DYNAMIC
YOUR
WITH OUR
PORTFOLIO OF BRANDS

OUR BUSINESS

DIVERSE AND DIFFERENTIATED PORTFOLIO OF GREAT TASTING BRANDS THAT PEOPLE LOVE

CATEGORY VISION

BARR FLAVOURS

· GREAT TASTE, QUALITY & VALUE WITH THE BIGGEST RANGE OF FLAVOURS

· BARR IS THE 3RD LARGEST OFC BRAND IN SCOTLAND BEHIND IRN-BRU & FANTA

· RED KOLA 500ML GROWING FASTER IN VOLUME THAN COKE REG, PEPSI MAX & FANTA ORANGE

THE RANGE

THE SIZES

RUBICON

· RUBICON IS THE FASTEST GROWING FLAVOURED CARBONATE, GROWING AT 46% YOY

· RUBICON SPARKLING TAKE HOME HAS DOUBLED IN THE LAST 2 YEARS

· RUBICON IS GROWING FASTER THAN TANGO, 7UP & VIMTO IN SCOTLAND

· SPRING IS THE NUMBER 1 FLAVOURED SPARKLING WATER BRAND FOR 5 YEARS RUNNING

· RUBICON IS BIGGER IN VOLUME THAN APPLETISER, SAN PELLEGRINO & OLD JAMAICAN

THE RANGE

THE SIZES

RUBICON RAW

• RUBICON RAW HAS BROUGHT IN 700K NEW SHOPPERS IN LATEST YEAR ALONE (KANTAR)

• RUBICON RAW DELIVERS AN 80% REPEAT PURCHASE RATE (L52 WEEKS ENDING 27TH APRIL)

RASPBERRY & BLUEBERRY

PWR BRU

• PWR BRU HAS GROWN VOLUME 2.6X FASTER THAN THE BIG CAN ENERGY STIMULANT CATEGORY IN SCOTLAND S&I IN THE LAST 26 WEEKS (L52 WEEKS ENDING 27TH APRIL)

• PWR BRU HAS DELIVERED DOUBLE THE VOLUME LUCOZADE ALERT HAS IN THE LAST 52 WEEK PERIOD IN SCOTLAND S&I (L52 WEEKS ENDING 27TH APRIL)

THE SIZE THE RANGE

ORIGIN ORIGINAL DROPKICK TROPICAL DIABLO CHERRY MAVERICK BERRY

OUR COMMITMENT

Scotland

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