ALTOGETHER REFRESHING
AVAILABLE YOUR BARR DIRECT FLAVOURITES
OUR BUSINESS
A DIVERSE AND DIFFERENTIATED PORTFOLIO OF GREAT TASTING BRANDS THAT PEOPLE LOVE
IRN-BRU
• IRN-BRU IS THE 3RD LARGEST FLAVOURED CARBONATE BRAND IN CONVENIENCE NATIONALLY*
• IRN-BRU IS THE NO.1 SCOTTISH GROCERY BRAND*
• GROWING FASTER THAN FANTA, TANGO AND VIMTO*
• NATIONAL MUST STOCK VARIANTSREGULAR AND XTRA (NO SUGAR, XTRA TASTE)
TASTES PHENOMENAL
RUBICON
• RUBICON IS THE FASTEST GROWING OFC, GROWING AT 46% YOY*1
• RUBICON SPARKLING ADDS MORE VALUE TO THE CATEGORY THAN ITS COMPETITORS*2
• TAKE HOME HAS DOUBLED IN THE LAST 2 YEARS*3
RUBICON SPRING
• RUBICON SPRING HAS BEEN THE NO. 1 FLAVOURED SPARKLING WATER FOR FIVE YEARS IN A ROW*1
• BRIDGES THE GAP BETWEEN FLAVOURED CARBONATES AND WATER
• FLAVOURED SPARKLING WATER DELIVERS MORE THAN DOUBLE THE VALUE OF PLAIN WATER*2
• RUBICON SPRING IS 6X BIGGER THAN ITS NEAREST BRANDED COMPETITOR, OUTSELLING THEM BY £24M*1
