A G U I D E TO O U R I N T E R N AT I O N A L R A N G E
WELCOME TO AG BARR OUR BUSINESS Operating across the UK and Internationally in over 50 countries, we offer a diverse and differentiated portfolio of great tasting brands. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, our market-leading RUBICON & KA fruit and juice drinks or our unique range of BARR flavours, our brands offer people a choice of great tasting products and a category leading INNOVATION portfolio. Enhancing our portfolio, we also operate long-term successful partnerships, complementing our own range of products, with brands SNAPPLE and BUNDABERG Brewed Drinks. Barr Soft Drink’s products are available across multiple channels in the UK and overseas and we proudly work with distributors, wholesalers and retailers in over 40 markets, ensuring our products can be enjoyed across the globe. Employing over 1,000 people across ten UK locations, we are proud to be a responsible business that listens to our consumers, builds lasting customer relationships, takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
OUR HERITAGE Established in 1875 as an aerated waters business by the Barr family in Falkirk, Scotland, the company quickly became a successful soft drinks manufacturer providing a wide range of soft drinks to the people of Scotland. Our iconic IRN-BRU brand is central to our rich history. Launched in 1901 as IRON BREW, it soon became a national favourite. Its flavour essence is still made today, to the same secret recipe, by members of the Barr family. New food labelling regulations in 1947 stipulated that brand names should be ‘literally true’ and while IRON-BREW did contain iron, it was not brewed. And so IRN-BRU was born and is still going strong today. The business has grown during its 151 years in both size and scale, adding new brands to the portfolio and extending its operational footprint beyond Scotland. What has never changed is our pride in what we do and the importance we place on providing our consumers with great tasting soft drinks that they love. In 1965 the business was floated on the London Stock Exchange and is now a publicly owned FTSE business.
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CONTENTS INTRODUCTION
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CONTENTS
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IRN-BRU
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RUBICON JUICE
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RUBICON SPARKLING
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RUBICON VITS WATER
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RUBICON SPRING
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RUBICON RAW ENERGY
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BOOST WATER+ & SPORT
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BOOST ENERGY & COFFEE
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BARR FLAVOURS
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KA & SUN EXOTIC
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SNAPPLE & SIMPLY FRUITY
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PRODUCT RANGE
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FENTIMANS
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FROBISHERS
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OUR RESPONSIBILITY
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G U I D E
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IRN-BRU A TRULY ALTERNATIVE EVERYDAY REFRESHMENT
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A national icon in Scotland since 1901, also known as the ‘other national drink’
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Made to an original secret recipe based on 32 flavours and still mixed by Robin Barr
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Unique and indescribable taste
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No. 1 Scottish Grocery brand*1 Worth £300m in the UK*2
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IRN-BRU has been on sale overseas for over 40 years and is continuously expanding its International presence
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IRN-BRU ENERGY IRN-BRU WITH ADDED CAFFEINE AND TAURINE •
IRN-BRU taste with added energy
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Original and Sugar Free options
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500ml big cans
IRN-BRU LIMITED EDITIONS EXPANDING THE RANGE WITH OUR FLAVOUR EXTENSION •
Addition of trending flavours to the IRN-BRU range
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A twist on the classic IRN-BRU taste
IRN-BRU 1901
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Scotland’s No. 1 Premium Soft Drink*1
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Made using the original 1901 recipe
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“Old & Unimproved”
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Available in 750ml glass bottles and 330ml sleek can
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RUBICON STILL
STILL STILL STILL STILL STILL STILL STILL STILL STILL STILL STILL STILL STILL
Rubicon Deluxe is our premium range offering the best of the best ingredients. Available in Lychee, Passionfruit, Mango and Guava. • Full Sugar product, no artificial sweeteners or colourings • Original & authentic ‘true to fruit’ taste • Strong, full-bodied, with a satisfying mouth-feel • Suitable for Vegans • Not from concentrate
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Wide range of Rubicon’s delicious exotic flavours Suitable for everyday family use No compromise on taste 4.5g sugar/100ml Also available in 288ml cartons
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SPARKLING RUBICON SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING SPARKLING
RUBICON SPARKLING RANGE THE SAME GREAT EXOTIC TASTE BUT WITH ADDED FIZZ 330ml cans • Made with real exotic fruit juice • Available in a wide range of exotic flavours • Sugar reduced recipes • A unique alternative to traditional carbonate flavour
500ml PET • Available in exotic Mango, Guava, Passion, Tropical & Cherry Burst • Perfect for front of store chilled display units • 500ml is perfect for on the go lifestyle • 100% rPET
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2 litre PET • Available in exotic Mango, Lychee & Passion • Perfect ‘take home’ pack size • Sugar reduced recipe perfect for the family • To be enjoyed as an everyday treat or with the family meal • 100% rPET
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RUBICON VITS WATER VITAMIN PACKED. FLAVOUR STACKED.
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Still vitamin water with fruit juice
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Full-on fruit taste, providing tasty hydration
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No added sugar - only 15 calories per bottle
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100% RDA on essential vitamins B3, B6, B12 & C
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Natural flavours and colours
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VITS VITS VITS VITS VITS VITS VITS VITS VITS VITS VITS VITS VITS
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RUBICON SPRING
SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING SPRING
SPARKLING SPRING WATER WITH FRUIT JUICE AND VITAMINS • • • • • •
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Full on fruit taste, providing tasty hydration Made with spring water & natural flavours & colours Less than 10 calories per serving* Contains no added sugar Has vitamins & green tea extract Bottles made from 100% recycled plastic
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RUBICON RAW ENERGY OUR BUSINESS • • • • •
3rd biggest flavoured big can energy brand 20% real fruit juice and caffeine from green coffee beans No artificial colours or flavours RAW brings in NEW consumers with true New Product Development offering No taurine
RIO Discover the refreshing taste of the exotic with a blend of real mango, orange, lemon, apple, passion fruit, apricot and guava in sparkling water.
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New improved taste
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Available in 330ml, 500ml and 2 litre
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Also 330ml low sugar light version
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BOOST SPORT THE UK’S NUMBER 2 SPORT DRINKS BRAND •
Caffeine Free
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Isotonic drink with added vitamins and electrolytes
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Designed to replace fluids and nutrients lost through exercise
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Performance and fuel during exercise
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During and post exercise Boost
BOOST WATER + WATER + ELECTROLYTES •
Enhances hydration
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Zero sugar
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4 key electrolytes
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5 daily vitamins
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Caffeine free
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Hydration and Recovery Post Activity
straight Up hydration A
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BOOST ENERGY THE UK’S NUMBER 3 ENERGY DRINKS BRAND •
30mg of caffeine per 100ml
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Containes Taurine
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Sugar & Zero Sugar Variants
BOOST COFFEE THE UK’S NUMBER 4 ICED COFFEE BRAND •
Made with real milk
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Coffee blend - 60% Robusta / 40% Arabica
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100-150mg of caffeine per 250ml
straight Up ENERgY 11
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BARR FLAVOURS
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The Sweet Shop of Soft Drinks
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Available in 14 flavours
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Heritage over 150 years
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All about Good times, Family, Fun and Inventive flavours
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Barr brand is worth over €100m
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Available in 330ml cans, 2L PET bottles, 6x330ml and 24x330ml multipacks
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€ Barr family offers great value for shoppers willing to switch from mainstream brands. Barr Family is also a great quality alternative to buying own label
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Taste remains the No.1 decision for shoppers when choosing a soft drink*2
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KA • •
First launched in 1960’s by Kenneth Abbott, a young adventurer who returned to Britain with a collection of soft drinks capturing the authentic taste of the Caribbean A range of delicious carbonated and still drinks
SUN EXOTIC SUN EXOTIC JUICE • A quality range of blended exotic juice drinks • Still variants available in 288ml and 1 litre SUN EXOTIC CARBONATES • Made with real exotic fruit juice • Available in 330ml and 2 litre
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SNAPPLE • • • •
A still juice drink, born in Brooklyn, New York in 1972 No.1 Premium soft drink in the US Exciting range of 6 fruit flavours and 1 ice tea Named after one of their first product 'Snappy Apple', its original flavours, iconic packaging, fun personality, great taste and Real Facts have made it a mainstay of USA popular culture
SIMPLY FRUITY
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Made with real fruit juice
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No added sugar
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No artificial colours or flavours
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Convenient pack size, perfect for kids and lunch boxes
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Simply Delivers Taste, Quality and Value
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Bottles made from recycled plastic
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OUR RANGE JUICE RANGE
1 LITRE
1 LITRE
330ml
WATER RANGE
330ml
500ml
1.5 Litre
ENERGY RANGE
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1 Litre R A N G E
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OUR RANGE
500ml SPARKLING RANGE
330ml
4X375ml
500ml
750ml
2 litre
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FENTIMANS Founded in 1905, Fentimans is a British beverage brand built on a legacy of uncompromising quality. Our drinks are made with a variety of eclectic botanicals and the finest ingredients using a combination of infusion, skilful blending, and fermentation. The result is a range of delicious, crafted soft drinks & tonics that have a depth of taste and unsurpassed quality. Whether enjoyed on their own or paired with the world's finest spirits, Fentimans exists to make every moment exquisite.
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FROBISHERS
FROBISHERS WE ARE FROBISHERS. WE DO ONE THING BRILLIANTLY. REFRESHING DRINKS MADE FROM REAL FRUIT. We do a bunch of other stuff quite well too. Like showing up for our customers. Answering emails (our MD does it personally). And hopefully telling it like it is. One thing we don’t do? Add unnecessary rubbish to our drinks, to our lives, or to other peoples. Because there’s enough of that already. So we’re anchored in truth. And we bring a zingy ping to the daily lives of our customers and the people they serve. Because who could’nt do with a drop of that?
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OUR RESPONSIBILITY
We've been behaving responsibly for 150 years and it's more important than ever that we play our part in addressing the key issues facing society today. We work across four key responsibility commitments to ensure that how we act reflects who and what we are.
CONTACT US +44 (0) 330 390 3900 or Enquiries: export@agbarr.co.uk Orders: exportorders@agbarr.co.uk www.agbarr.co.uk/international A
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