Social media – a great online advertising platform for businesses

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Social Media Campaign Management

Social media – a great online advertising platform for businesses Almost everyone today is aware of social media websites. These sites have revolutionised the way people connect with each other. Social media has become a prominent platform with millions of users around the world utilising its services. Not only for people but such social networking websites are beneficial for corporates as well. They provide a great way for businesses to connect and advertise to numerous people on the global front.

How do companies advertise on social media?

Each social network site has a unique layout and though all of them assist in making connections between people, there is a difference in the way they do so. Facebook allows people to share images, post comments, and make pages on their site; twitter on the other hand is for sharing small snippets known as tweets. In the same way other websites also differ from each other. This means that even for marketing on various social networks every company has to adopt a different approach. Some examples of this are : Facebook - This website has a large audience, which is over 1.19 billion. The major benefit on advertising on this website is that it provides great visibility to a company.

Facebook is also very beneficial in terms of the options it provides to advertisers for targeting. Advertisers can target audience based on location, gender, likes and interests, relationship status, workplace and education. An advertiser can make company pages, post news feeds and ads on this website.

Twitter- This website allows advertisers to target people based on their current interests.

Each time someone posts a tweet with a hashtag, advertisers can target them according to the relevance of the post. Twitter's ad formats are more straight-forward than that of Facebook. The ad types offered are promoted tweets and promoted account. On this website companies can target users based on the criteria like, existing followers, tailored audience (cookie ids, email ids, twitter ids), keyword searches, interests, location, gender, language, device, trending media topics.

LinkedIn- The main benefit to using this website is its user base, which consists mainly of business professionals. This means that the advertising on this platform is usually B2B with higher conversion rates. In this website advertisers can target audience by demographics, employee title, job function, industry, company name and size, seniority, etc. Here you can post display ads and direct sponsored content.

Social Media Campaign Management www.brandconn.com

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In the similar fashion other websites like Google+, Instagram and Pinterest also provide different targeting and ad options. But to have success on social media it is important for companies to hire a well-known and reliable digital marketing firm that provides social media campaign management services

Finding the right company for online advertising There ae numerous companies today that provide digital marketing services. But business owners to gain the most benefits should research and then hire a company that can provide the most competent services. An online marketing company should not only have experienced professionals but these people should also be aware of the latest trends. This enables them to manage a social media campaign more efficiently. Thus, if you are looking to gain a respectable position for your company on social media then just go online and get in touch with a renowned digital marketing company.

BRANDCONN DIGITAL PVT LTD D-40, 1st Floor, Sector-6, Noida, India +91 120 4235665, + 91 8750 799 799 info@brandconn.com www.brandconn.com

Social Media Campaign Management www.brandconn.com

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