Expo BC Manufacturer Representation Proposal 060326
Hello, nice to meet you!
Manufacturer Representation
Manufacturing Rep. Leadership Team
Founder & CEO
30 years in licensing
Ross oversees strategy, business development and all key retail and licensee partnerships for the company
Senior Vice President
25 years in licensing
Liza is based in New Jersey and oversees manufacturer representation
Senior Vice President
20 years in licensing
Molly is based in Philadelphia and oversees manufacturer representation
25 years in licensing
Mark is the creative lead, working with designers, artists, copywriters, sales teams and marketers to create a brand vision for Brand Central and our clients
We analyze your internal objectives and explore the the external marketplace.
§ Objectives
§ Criteria
§ Guardrails
Through evaluating the white space we uncover new
OCCASION
2 Action Plan
Turning insights to Action, we Create a Road Map for potential platforms and partners
Insights 2
We dive deep into industry available data to uncover trends that shape our Action Plan and create a successful roadmap for brand licensing.
Source: National Confectioner’s Association, State of Treating 2026
Source: Technomic, Published 6/25/25
Source: Tracked retail sales, MULO+C
Source: Innova Market Insights, 2024
Insights 2
Our research partner, Propeller Insights Research Firm* provides insights on business decisions based on:
§ Qualitative focus groups
§ Market research on products
§ Surveys/consumer sorts on brands
Data-driven results
*Consumer testing is additional fee
Mock ups
Telling Your Story 3
We amplify presentations to tell your story with purpose and impact
Telling Your Story 3
We create compelling concepts that bring ideas to life
Leverage Relationships
We employ our broad network of deep relationships
4
Industry Expertise
We get clients the best deal terms create win-win partnerships.
Maximizing the License 5
We oversee the management from creative kick-off to product amplification
Just in the last few months…
Kickoff
How we work together
Discovery
§ Rep Agreement
§ Brainstorming
§ Strategy Development
§ Operational Readiness
§ Licensor Prospecting & Negotiation
Bi-weekly
Quarterly
Business Updates
Brand & Licensing
Regroup
§ Proposal reviews
§ Issues
§ Discussion
Licensor Management
§ Approval Issues
§ R&D / Brand Requests
§ Update current business
§ Strategy review
§ New Opportunities
§ Product Launches
§ PR & Marketing
Annual
Business Review Workshop
§ Year Ahead
§ Strategy Review
§ Recap wins/losses
§ Next Steps & Refine Approach
Why Brand Central?
DEEP PERSONAL RELATIONSHIPS THE RIGHT STRATEGY
WE MAXIMIZE YOUR LICENSE EXPERTS IN CONTRACTS
AMPLIFY THE MESSAGE IN HOUSE RESOURCES
WE ARE YOUR ADVOCATE
Top to top relationships with leading licensors Best Tools, Tech Platforms, Creative Dept, Trend Dept We Position You For Success Industry Best Practices
WE HELP ON THE BACK END
Choosing the Right Brands! Partnership Management Create Cultural Conversations Reports, forecasting, contract management
Proposal
For representation of properties as identified herein, below is a top line proposal of key terms for discussion purposes:
Deal Terms
Inbound Commission: 1.5% commission of net wholesale sales (same net sales definition as in licensor agreement) for all brand acquisition agreements and direct-to-retail relationships including all renewals, extensions and modifications. (Fee-based for collabs if there will not be meaningful sales volume)
Term: From contract execution through 12/31/27
Monthly Consulting Fee: $5,000 per month throughout the Term
