Brand Cenral Extension Overview

Hello, nice to meet you!

Your Brand Front and Center

25 Years of Success AWARD WINNING Licensing Excellence Award: M&M’S Best Food, Beverage or Restaurant Brand

4 BILLION $

OVER

IN RETAIL SALES

1,000

LICENSE AGREEMENTS

x

TRUSTED

America’s iconic brands trust us

Sunday swagger

EXPERTS TOP

10

Licensing agency as ranked by License Global Magazine!

Today, Our Clients Are America’s Favorite Brands #1

Global Candy Manufacturer

#1

Leader in Craft Beer Industry

#3

Largest food company in U.S

#1 Pizza Brand in the world

#1

Spreads, coffee, pet products

#1

Single Serve Lemonade

#3

Hot Sauce in the West

bakery #1 Largest company in the world

We are fans of our clients…

So, we love what we do!

200 Years of Collective Experience

17 15 16 1210 Our clients stick with us for years.

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We help brands achieve their goals through licensing

Because we deliver for them.

We deliver strategic licensing deals

Create cultural conversations

Impactful retail experiences

= Build brand love

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2

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Uncover Opportunities

Find Partners

Negotiate/Sign Partnerships

So, how do we do it?

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5

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Develop The Product

Amplify the Story

Retail

Here are a few case studies…

MERCH COLLABORATION

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Concept Art

vv

Condiment Couture HEINZ x kate spade new york create a limitededition collection inspired by HEINZ's beloved iconography and unmistakable ketchup red color and kate spade new york’s colorful, iconic and joyful styles.

Creating Cultural Conversation In the Press

Top Mentions

@chelseazeferina TikTok Views:

@emilydelong24

1.6M

673.7K

TikTok Views:

Success

2.7B 530M total Launch metrics impressions with syndications from national consumer news and lifestyle outlets and regional pick up

ZENO GROUP (HEINZ Agency) leverages Cision resulting in 785M total impressions including online, social and broadcast TV

NINE

Editorial impressions without syndications

361

editorial placements from outlets including People (print), NBC New York (broadcast), The Strategist (digital) and more

regional and national broadcast segments secured

TikTok Views

7M+

TikTok Videos

101

Sentiment

96.6% Positive

Social Mentions

117

Organic Mentions Creators: 9 Posts: 20 EMV: $290.8k

Reach: 4M Engagements: 552.5k Impressions: 6.6M

Influencer Gifting Creators: 19 Posts: 20 EMV: $80.6k

Reach: 3.3M Engagements: 18.7k Impressions: 446.6K

FOOD COLLABORATION

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Making a Splash

Success: The Juiciest Collab

Timeline DISCOVERY PHASE • Meet with key stakeholders • Brand immersion • Review processes: legal, finance, prod development • Review style guides and brand standards • Transfer existing licensees • Brainstorm on strategic opportunities, set guardrails, identify categories

STRATEGY PHASE • Compile inputs from Discovery workshop to develop licensing plan and refine categories • Establish licensing management system: License agreement, financial bank account, approval process • Develop Sales pitch documents

30 DAYS

60 DAYS

90 DAYS

6 MONTHS

9 MONTHS

12 MONTHS

15 MONTHS

Brand Immersion Process Alignment

Brainstorm & Ideation

Develop Strategic Licensing Plan

Licensing Management System Set Up

ACTIVATION PHASE • Execute approved plan • Prospect potential partners • Attend trade shows • Submit proposal(s) • Negotiate license agreement(s) AMPLIFICATION PHASE • Product development with licensee(s) • Retail sell in by licensee(s) • Product on-shelf

(Note: Design work is not included in this timeline – can be discussed separately)

Prospecting/Trade Shows First merch proposal First food proposal

Product Development 1st Merch Product on shelf

1st Food Product on shelf

18 MONTHS

Why Brand Central?

INTENTIONALITY

PASSIONATE

SPECIALISTS

EXPERTISE

CONNECTIONS

UNCOMMON SENSE

Just remember this…

We Deliver: Licensing is Marketing that MAKES money!

Your “IN HOUSE” Licensing Department (without the overhead)

Expertise

Why Relationships Brand Central?

Speed to Market

Licensing is Marketing that MAKES money!

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Thank You! 310.268.1231 :: 10508 Santa Monica Blvd Los Angeles, CA 90025 brandcentralgroup.com

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