2019 Brainerd Dispatch - Echo Journal Product Book

NAVIGATING

MEDIA ADVERTISING

2019 Product Book

News Content Specific Publications

Digital

Audience Selection Event Partnerships

Metrics/ Analysis Branding

Distribution

Podcasts Printing Services Email & Social Media

Video

Geo Targeting

Building strong business relationships by providing effective marketing solutions.

(218) 855-5895 • 506 James St., Brainerd, MN 56401 • brainerddispatch.com • pineandlakes.com

2019 Newspaper Advertising Rates Display

Digital

Contract Level DVContract

Discount

Sunday Dispatch

Daily Dispatch

Echo Journal

Echoland Shopper

$17.50

$14.60

$8.50 $7.73 $7.56 $7.56 $7.39 $7.22 $7.05 $6.88 $6.71 $6.54 $6.37 $6.20 $6.03 $5.86 $5.69 $5.52 $5.35

$10.60 $9.65 $9.43 $9.43 $9.22 $9.01 $8.80 $8.59 $8.37 $8.16 $7.95 $7.74 $7.53 $7.31 $7.10 $6.89 $6.68

0% 9% 11% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

Open Rate 26 Ads 52 Ads $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

N/A N/A $15.57 $15.22 $14.87 $14.52 $14.17 $13.82 $13.47 $13.12 $12.77 $12.42 $12.07 $11.72 $11.37 $11.02

N/A N/A $12.99 $12.70 $12.41 $12.12 $11.83 $11.53 $11.24 $10.95 $10.66 $10.37 $10.07 $9.78 $9.49 $9.20

Our Digital Network now spans the entire FCC Network and beyond!

Echo Journal/Shopper $14.85 $13.90 $13.68 $13.68 $13.47 $13.26 $13.05 $12.84 $12.62 $12.41 $12.20 $11.99 $11.78 $11.56 $11.35 $11.14 $10.93

Targeting: demographic, geographic, device, time of day or search behaviors. Standard ad sizes, expanding ads and dynamic rich media, we can do it all!

Rates start at $12 CPM

Garage Sales 50 word ad base cost $1.60 CPW > 50 $

Brainerd Dispatch

1-3 day posting $5.00 per additional day (up to 1 week) $ 00

Echo Journal

1 posting

Combo

Due to automatic rounding total cost may vary a small amount.

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

27

4000

$

Both Papers ($3.20 CPW > 50) *$5.00 Rain insurance **$3.00 Extra signage bundle

* Pick-up rates available: 25% off < 40â&#x20AC;?; 50% off => 40â&#x20AC;?.

Color Rates

2700

95 - 126 Inches $275.00

Classified Echo Journal

Brainerd Dispatch Run time

*Merchandise

15 word Min. /CPW >15

**Trans. & Rec.

20 word Min. /CPW >20

26.25/$1.75

$

30.00/$2.00

$

37.50/$2.50

$

45.00/$3.00

$

1 Week

$

2 Weeks

$

3 Weeks

$

4 Weeks

$

Real Estate

15 word Min. /CPW >15

10.00/$0.75

$

20.00/$1.50

$

30.00/$2.25

$

40.00/$3.00

$

Rentals

15 word Min. /CPW >15

37.50/$2.50

$

45.00/$3.00

$

52.50/$3.50

$

60.00/$4.00

$

Services

15 word Min. /CPW >15

26.25/$1.75

$

37.50/$2.50

$

45.00/$3.00

$

52.50/$3.50

$

Open Rates

15 word Min. /CPW >15

30.00/$2.00

$

13.20/$0.88

45.00/$3.00

$

60.00/$4.00

$

75.00/$5.00

$

21.00/$1.40 29.25/$1.90 34.80/$2.32

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

3

2019 Newspaper Advertising Rates Preprinted Tabs

Due to automatic rounding total cost may vary a small amount.

Contract Rate

Discount

4 Page

8 Page

12 Page

16 Page

20 Page

24 Page

28 Page

Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

0% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

$65.00 $57.85 $56.55 $55.25 $53.95 $52.65 $51.35 $50.05 $48.75 $47.45 $46.15 $44.85 $43.55 $42.25 $40.95

$75.00 $66.75 $65.25 $63.75 $62.25 $60.75 $59.25 $57.75 $56.25 $54.75 $53.25 $51.75 $50.25 $48.75 $47.25

$85.00 $75.65 $73.95 $72.25 $70.55 $68.85 $67.15 $65.45 $63.75 $62.05 $60.35 $58.65 $56.95 $55.25 $53.55

$95.00 $84.55 $82.65 $80.75 $78.85 $76.95 $75.05 $73.15 $71.25 $69.35 $67.45 $65.55 $63.65 $61.75 $59.85

$105.00 $93.45 $91.35 $89.25 $87.15 $85.05 $82.95 $80.85 $78.75 $76.65 $74.55 $72.45 $70.35 $68.25 $66.15

$115.00 $102.35 $100.05 $97.75 $95.45 $93.15 $90.85 $88.55 $86.25 $83.95 $81.65 $79.35 $77.05 $74.75 $72.45

$125.00 $111.25 $108.75 $106.25 $103.75 $101.25 $98.75 $96.25 $93.75 $91.25 $88.75 $86.25 $83.75 $81.25 $78.75

32+ Pages: 8% Rate increase per 4-page increments *Contract level discounts will apply.

Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded).

Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown.

Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.

Deadlines and Dimensions Brainerd Dispatch Deadlines Publishes six days a week

Display

Publication Date...............Deadline (5 p.m. M-F) Monday................................. Thursday prior Tuesday................................ Friday Wednesday.......................... Monday Thursday.............................. Tuesday Friday.................................... Wednesday Weekend Edition................ Thursday, noon

Classified

Publication Date...............Deadline (3 p.m. M-F) Monday................................. Friday prior Tuesday................................ Monday Wednesday.......................... Tuesday Thursday.............................. Wednesday Friday.................................... Thursday Weekend Edition................ Friday, 3 p.m.

Echo Journal Deadlines Publishes Thursdays

Ad Type..............................Deadline Display.................................. Monday, noon Classified line ads.............. Tuesday, noon Preprinted Inserts............... Monday, 10 a.m.

Echoland Shopper Deadlines Publishes Fridays

Ad Type..............................Deadline Display.................................. Tuesday, noon Classified line ads.............. Tuesday, 4 p.m.

Preprinted Inserts............... Friday prior, 4 p.m.

Sizes

Page Size (Image Area) Standard Page: 6 col (10.75”) x 21” Column Width: (23” web size) 1 column............... 1.6875” 2 column.....................3.5” 3 column..............5.3125” 4 column................. 7.125” 5 column............. 8.9375” 6 column................. 10.75” Double Truck..............23” Wrap...............10.75” x 21”

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 4 4

2019 Distribution Map

Cass Walker

Longville

Hackensack

Backus

Outing

Aitkin

Fifty Lakes

Emily Crosslake

Pine River

Wadena Wadena

Lake Shore Pillager Staples Motley

Pequot Lakes Aitkin Crosby Nisswa Ironton Merrifield Deerwood Brainerd Baxter Fort Ripley

Crow Wing

Eagle Bend

Garrison

Browerville Long Prairie

McGregor

Onamia

Morrison Swanville

Little Falls

Todd

Pierz

Mille Lacs

Brainerd Dispatch Average Distribution:

Daily 9,000 â&#x20AC;˘ Sunday 13,000

Echo Journal Average Weekly Distribution: 3,300 Echoland-Piper Shopper Average Weekly Distribution: 32,000

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

5

2019 Distribution Map Distribution FCC Network Minot

Grand Forks

North Dakota Dickinson

Minnesota Blackduck

Fargo-Moorhead Bismarck

Two Harbors

Bemidji

West Fargo Jamestown

Park Rapids

Detroit Lakes Perham Wadena Osakis Alexandria Morris

South Dakota

Willmar Mitchell Sioux Falls

Duluth Cloquet

Pine River Pequot Lakes Brainerd

Woodbury St. Paul Cottage Grove Hastings Rosemount Farmington

Superior

New Richmond Hudson River Falls Ellsworth Red Wing

Wisconsin

Worthington

Newspapers Broadcast

We are part of the entire FCC network!

Commercial Printing Digital Forum News Service

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 6 6

Key Demographic Metrics www.BrainerdDispatch.com Female Male

Print Readership

335K +

Monthly Users

* varies seasonally

45.4%

(last updated 1/18)

Brainerd Dispatch Weekend 32,500 Daily - 22,500 Echo Journal - 7,500 Echoland Shopper - 75,000

54.6%

1.98 Million + Monthly Pageviews (last updated 1/18)

www.PineAndLakes.com

Online age range

Female Male

100% SESSIONS

AGE

41.02% OF TOTAL SESSIONS

24%

24K +

18%

Monthly Users

(last updated 1/18)

12%

57.1%

76K+

6% 0%

42.9%

Monthly Pageviews (last updated 1/18)

18-24

25-34

25-44

45-54

55-64

65+

www.BrainerdDispatch.com www.PineAndLakes.com

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

7

Google Analytics- Brainerd Dispatch.com â&#x20AC;˘ MN

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 8 8

Google Analytics- Brainerd Dispatch.com â&#x20AC;˘ US

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

9

Google Analytics- PineAndLakes.com â&#x20AC;˘ MN

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 10 10

Google Analytics- PineAndLakes.com â&#x20AC;˘ US

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

11

BANNER ADS Front Page Banner Ads (Brainerd Dispatch)

• Free Color • Offer good only on available dates (first come, first served) Sunday 5x2 (8.9375” x 2”) Weekdays 5x2 (8.9375 x 2”)

$275 $175

Banner Ads

Banner ads are available on several front pages the main news page and several other sections.

All but the banner on the Obituary page are process color.

Brainerd Dispatch

Obituary 5x2 (8.9375” x 2”) Sunday Outdoors 6x2 (10.75” x 2”) Sunday Business 6x2 (10.75” x 2”) Sunday Business 6x5 (10.75” x 5”) Sports Page 6x2 (10.75” x 2”) Thursday Entertainment 6x2 (10.75” x 2”)

Echo Journal

5x2 (8.9375” x 2”)

$225 $225 $225 $500 $225 $225

$175

!

Deadline: Same as display ads *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 12 12

SHOPPER FRONTS Shopper Fronts

Get your Ad noticed!

• Six Premium placement positions are available on the front page of the shopper.

• Reserve one of the top two spots above the fold for maximum exposure.

From Baxter to Walker, reaching more than 26,000 homes.

Echoland - Piper

UP ?

NORTH AUTOS

SHOPPER SHOPPER From Baxter to Walker, reaching more than 26,000 homes.

Look Inside For This Week’s Auto Deals!!

FULL TUNE-UPS AND SERVICE AVAILABLE

ON VEHICLES

lawn & garden products and a $500 coupon ALLBAXTER

MMCJD.COM

good towards anyMARCH compact utility tractor.

When: FRIDAY 18TH

Receive a $250 coupon good towards qualified MMCJD.COM ATV’S 10AM - SPM SIDE BY SIDES lawn & garden products and a $500 coupon MOTORCYCLES

Come test drive lawn mowers, zero turn mowers and Compact Utility Tractors. Come and see how affordable owning a John Deere is. With No Interest if paid within 12 months on most lawn & garden mowers and other special incentives.

7045 FOLEY RD

Where:

MIDWEST MACHINERY CO. 1120 2ND STREET NW AITKIN, MN 56431

SMALL ENGINES good towards anyMARCH compact utility tractor.

When: FRIDAY 18TH & MOWERS 0% For 60 Months on Compact Utility Tractors BAXTER

Come test drive lawn mowers, zero turn mowers and Compact Utility Tractors. Come and see how affordable owning a John Receive a $250 coupon good towards qualified Deere is. With No Interest if paid within 12 months on most lawn & garden products and a $500 coupon lawn & garden mowers and other special incentives. good towards any compact utility tractor.

10AM - SPM Where: 7045 FOLEY RD 0% For 60 MonthsBAXTER on Compact Utility Tractors 001390832r1

ATV’S SIDE BY SIDES MOTORCYCLES SMALL ENGINES & MOWERS 8322 St Hwy 371 1-1/2 miles north of Walker, MN on Hwy 371

Come test drive lawn mowers, zero turn mowers and Compact Utility Tractors. Come and see how affordable owning a John Deere is. With No Interest if paid within 12 months on most lawn & garden mowers and other special incentives.

Hours:

001390832r1

Mon-Fri 8am-5pm Receive a Sat$250 good towards 8am-12pm •coupon Closed Sun 0% For 60 Months onqualified Compact Utility Tractors TROPHY • KARAVAM • FLOE lawn & garden products and a $500 coupon MIDWEST D JOHNutility DEERE good towards any compact tractor. MACHINERY CO 218-547-1558 | www.lakesareapowersports.com

BAXTER O’X. financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers October 31st 2016. Seemowers dealer for details. Some restriction apply.

Come test drive lawn mowers,end zero turn and Compact 7045 FOLEY RD Utility Tractors. Come and see how affordable 218-829-5356 owning a John Deere is. With No Interest if paid within 12LAKES months on most AREA $250 & $500 THE coupon receivable only during drive green event March 18, 2016. Coupon expires Decem­ ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere lawn & garden mowers and other incentives.

Financial.

Financingspecial offers end October 31st 2016. See dealer for details. Some restriction apply.

——————LIQUOR $250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires December 1 2016.

Check us out on Facebook at Lakes Area Powersports and on Instagram @lakes_area_powersports

Westside Liquor

8322 St Hwy 371 1-1/2 miles north of Walker, MN on Hwy 371

Hours: & Smoke Mon-FriShop 8am-5pm Offering The Best Selection Of Beers & Craft Beers, Wines & Liquors In The State Over 18,000 Items Sat 8am-12pm • Closed locally Sun owned and operated businesses Help support TROPHY • KARAVAM • FLOE B a x t e r lo c at i o n o n ly

0% For 60 Months on Compact Utility Tractors

Canadian Hunter 218-547-1558 | www.lakesareapowersports.com Whisky

Check us out on Facebook at Lakes Area Powersports and on Instagram @lakes_area_powersports 1.75 L

D

Rondiaz

(Fold Spots)

Mikes Hard

10

Rondiaz

3

EASTER WINEwww.westsideliquor.com SALE

look inside for FULL Westside ad

6 pack

5

$ 45

Barefoot

12 pk can/glass

LITERS ALL FLAVORS

MIDWEST SALE PRICES GOOD NOW TIL MARCH 31, 2016 CO MACHINERY

MARCH SPECIALS

7045 FOLEY RD 218-829-5356

1085

3

$ 99

4

SAVE

2 50!

$

KONA

(ALL FLAVORS) 12PK BOTTLES

1249 ALL BAREFOOT WINES 49 $ 99

$ 99 $ 9 4 9 body a makeover Give your without exercise, surgery or downtime OASISdiet,LIQUOR 1.5 LITERS

750 ML

001349484r1

INTRODUCING

of PEQUOT

LAUNDROMAT

EXPRESS

While supplies last • No rainchecks on Baxter only sales.

Thank You For Your Business. All Sale Prices & Selection May Vary Per Location depending on local suppliers’ pricing (suppliers are regulated to areas by law)

Oasis

Next to the

CoolSculpting’s unique technology uses controlled cooling to freeze eliminate unwanted fat cells without surgery or downtime. The Shopping Center and procedure is FDA-cleared, safe and effective. The results are lasting undeniable.

- Pequotand Lakes

Call for your FREE Consultation.

S:7”

YOU JUST BLEW $10,000.

Insertion Date: Fridays

750 ML

SALE PRICES GOOD NOW TIL MARCH 31, 2016

S:10”

www.westsideliquor.com

$

$

LITERS ALL FLAVORS

99

MARCH SPECIALS

Sign Up For Our Various Newsletters On Our Website Www.westsideliquor.com Sale Prices Good March 14 - March 19 • 15807 Audubon Way, Baxter • 218-822-4190

OPEN MONDAY-SATURDAY • 8AM–10PM ALL LOCATIONS

1.75 LITERS

17

$

24PK CANS

1388

$

UV VODKA

E AND J

1.5 LITERS

of PEQUOT

1699

24PK CANS

look inside for FULL Westside ad

Tuesdays Noon

1.75 LITERS

BUD FAMILY $

Bob, Linda & Sarah would love to welcome you back to Westside Liquor

750 ML

$

S:7”

ALL BAREFOOT WINES 49 $ 99

$ 99 CH $ 99 AR M17 9 9 IALS C E P S BAXTER OASIS LIQUOR

LAUNDROMAT OPENON MONDAY-SATURDAY • 8AM–10PM ALL LOCATIONS OUR 18, 2016. Coupon expires Decem­ FULL AD INSIDE! Oasis Shopping Center ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers end October 31st 2016. See dealer restrictionLakes apply.

Next to for thedetails. Some - Pequot KEYSTONE

Palm Breeze

2 50!

12PK BOTTLES

UV VODKA

E AND J

Bob, Linda & Sarah would love to welcome you back to Westside Liquor

$D99 JOHN DEERE

85

While supplies last • No rainchecks on Baxter only sales.

EXPRESS Thank You For Your Business. All Sale Prices & Selection May Vary Per Location depending$250 on local & suppliers’ (suppliers are regulatedonly to areas by law) drive green event March $500pricing coupon receivable during

Mikes Hard

! Space Reservation Deadlines:

5

24PK CANS

001350384r1

9

6 pack

Sign Up For Our Various Newsletters On Our Website Www.westsideliquor.com Sale Prices Good March 14 - March 19 • 15807 Audubon Way, Baxter • 218-822-4190

12 95

$

KEYSTONE

001349484r1

1.75 L

$ 95

DISCOUNT

$

KONA

(ALL FLAVORS) AREA $ $ LAKES 45 ——————LIQUOR 88 $ 1699 $13STORE 1249

750 ML

CHECK OUT OUR

Spiced, Gold & Silver - 1.75 L

Palm THE Breeze

SAVE

001346022r1

ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere 218-829-5356 Financial. Financing offers end October 31st 2016. See dealer for details. Some restriction apply.

$250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires Decem­

Barefoot

Help support locally owned and operated businesses 12 pk can/glass

Canadian Hunter Whisky

BAXTER

SALE 95 WINE ON OUR 7045 FOLEY RD FULL AD INSIDE!

$250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires Decem­ BUD FAMILY ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere 24PK CANS Financial. Financing offers end October 31st 2016. See dealer for details. Some restriction apply.

B a x t e r lo c at i o n o n ly

Mar. - Sept. $360 Bottom Spots $410 Fold Spots $460 Top two spots

MIDWEST MACHINERY CO

O’X. financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers end October 31st 2016. See dealer for details. Some restriction apply.

218-829-5356

Offering The Best Selection Of Beers & Craft Beers, Wines & Liquors In The State Over 18,000 Items

$

EASTER

STORE

MARCHS D JOHN DEERE MIDWEST MACHINERY SPCOECIAL BAXTER

CHECK OUR JOHNOUT DEERE Spiced, Gold & Silver $250 - 1.75&L$500 coupon receivable only during drive green event March 18, 2016. Coupon expires berRD 1 2016.

7045 Decem FOLEY

12 9 Westside Liquor & Smoke Shop $ 95

$

001346022r1

DISCOUNT

001350384r1

ALL

ON VEHICLES

Front Ad (3 column x 6”) Oct. - Feb. $260 Bottom spots $310 Fold Spots $360 Top spots

MIDWEST MACHINERY CO. 7045 FOLEY ROAD BAXTER, MN 56425

AIR

P.O. Box 974 Brainerd, MN 56401 800.432.3703

(218) 829-5356 www.mmcjd.com (218) 927-2140 MIDWEST MACHINERY CO. MIDWEST MACHINERY CO. 7045 FOLEY ROAD 1120 2ND STREET NW BAXTER, MN 56425 AITKIN, MN 56431 (218) 829-5356 www.mmcjd.com (218) 927-2140

SPRING

(Starburst) SPRING IS IN THE AIR

Starburst Ad $75 week

Postal Customer

P.O. Box 974

MN 56401 w w w.echoland hopper.com w wsw.echoland s hopper.com Brainerd, 800.432.3703 MMCJD.COM MMCJD.COM VOLUME 41 • ISSUE 42 FRIDAY, MARch 11, 2016 TO ThURSDAY, MARch 17, 2016 cOPYRIGhT 2016 FRIDAY, MARch 11, 2016 TO ThURSDAY, MARch 17, 2016FRIDAY cOPYRIGhT 201618TH When: MARCH When: FRIDAY MARCH 18TH 10AM - SPM 10AMWhere: - SPM7045 FOLEY RD IS IN THE FULLWhere: TUNE-UPS7045 AND FOLEY RD BAXTER SERVICE AVAILABLE Receive a $250 coupon good towards qualified CARSHQ.COM

VOLUME 41 • ISSUE 42

Rates:

PR SRT STD U.S. Postage PAID PR SRT STD Permit No. 250 U.S. Postage Brainerd, MN 56401 PAID Permit No. 250 ECR WSS MN 56401 Postal Customer Brainerd, ECR WSS

001377270r1

CARSHQ.COM

Echoland - Piper

Look Inside For This Week’s Auto Deals!!

001377270r1

• Starburst ads are also available for major impact.

UP ?

NORTH AUTOS

Serenity Spa at Breezy Point Resort

Buzzed driving is drunk driving. buzzeddriving.adcouncil.org

Breezypointresort.com • 1-800-432-8777 • 218-562-7158

001387048r1

Buzzed. Busted. Broke.

Get caught, and you could be paying around $10,000 in fines, legal fees and increased insurance rates.

200 Varick St. New York, NY 10014 : Phone 212-805-7500

ADC_GEN_P12543

Client: AD COUNCIL

WO: Ad Council- Buzzed Driving: Breathalyzer Mag. Pg.

PATh: M.P_MECHANICALS:Volumes:M.P_MECHANICALS:Ad Council:ADC:GEN:P12543:ADC_GEN_P12543

SPECS L/S: None DOC SIZE: 7” x 10” B: None G: None

*SEO Boost charges automatically apply.

TEAM Creative: Katie Willmann None Acct: Samantha Liang Prod/Traf: None Lynn Mathis Studio: matt smith/kt

MEDIA / PRINT INFO Pubs: None Media: Magazine Line Screen: None Printed: 10-15-2012 4:01 PM @ None

COLORS Cyan Magenta Yellow Black

IMAGES ADC_Breath_Gradient_C_300.tif (CMYK; 100%; 300 ppi; SuperStudio:ART:MNH:AdCouncil:Breathalyzer:ADC_Breath_Gradient_C_300.tif) nhtsa_blk.eps (54.24%; SuperStudio:Logos:Ad Council:Ad Council:nhtsa_blk.eps) AClogo_blk.eps (26.22%; SuperStudio:Logos:Ad Council:Ad Council:AClogo_blk.eps) ADC_Breathalyzer_C_300_V5.tif (CMYK; 48.34%; 620 ppi; SuperStudio:ART:MNH:AdCouncil:Breathalyzer:ADC_Breathalyzer_C_300_V5.tif)

FONTS

Give your body a makeover without diet, exercise, surgery or downtime DIN Pro

Bold

INTRODUCING S:10”

CoolSculpting’s unique technology uses controlled cooling to freeze and eliminate unwanted fat cells without surgery or downtime. The procedure is FDA-cleared, safe and effective. The results are lasting and undeniable.

Advertising@BrainerdDispatch.com | 218-855-5895 Call for your FREE Consultation.

YOU JUST BLEW $10,000.

www.brainerddispatch.com | www.pineandlakes.com

Serenity Spa at Breezy Point Resort

Buzzed driving is drunk driving. buzzeddriving.adcouncil.org

Breezypointresort.com • 1-800-432-8777 • 218-562-7158

200 Varick St. New York, NY 10014 : Phone 212-805-7500

ADC_GEN_P12543

Client: AD COUNCIL

WO: Ad Council- Buzzed Driving: Breathalyzer Mag. Pg.

PATh: M.P_MECHANICALS:Volumes:M.P_MECHANICALS:Ad Council:ADC:GEN:P12543:ADC_GEN_P12543

SPECS L/S: None DOC SIZE: 7” x 10” B: None G: None

TEAM Creative: Katie Willmann None Acct: Samantha Liang Prod/Traf: None Lynn Mathis Studio: matt smith/kt

MEDIA / PRINT INFO Pubs: None Media: Magazine Line Screen: None Printed: 10-15-2012 4:01 PM @ None

COLORS Cyan Magenta Yellow Black

IMAGES

13

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FONTS DIN Pro

Bold

001387048r1

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401

Buzzed. Busted. Broke.

Get caught, and you could be paying around $10,000 in fines, legal fees and increased insurance rates.

NEW BUSINESS A LA CARTE SPECIALS Newspaper Print Advertising Options

Save Over

60%!*

For new business owners : Display ads in Monday, Tuesday or Wednesday’s paper.

Reach over 22,000 readers daily. *

Sat January 15

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*Includes all non-profits. *Pricing valid for 12 months from start of advertising campaign.

Size Brainerd Dispatch

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Quarter Page Echo Journal

Quarter Page Echoland Shopper

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123 Any Street, Brainerd • 218-829-4705 www.cakedelivery.com

123 Any Street, Brainerd • 218-829-4705 www.cakedelivery.com

Sat January 15

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Stop in for a free sample!

Local Online Advertising Options Geo-targeted Display Ads 25,000 impressions $300 50,000 impressions $600

Includes 4 ad sizes; Standard Package (728x90, 300x600, 300x250, 320x50) TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 14 14

Local Online Business Directory $99 for one month $237 for 3 months ($79/mo) $354 for 6 months ($59/mo)

Advertising@BrainerdDispatch.com | 218-855-5895

NEW BUSINESS MARKETING PACKAGE NEW TO DOING BUSINESS WITH US?

Let us show you the power of our multi-platform advertising packages at a HUGE discount just for trying it!

Cake Delivery

ONE MONTH MARKETING SAMPLE

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Sat January 15

GRAND OPENING Stop in for a free sample!

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Package Price $1,851

Sat January 15

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123 Any Street, Brainerd • 218-829-4705 www.cakedelivery.com

123 Any Street, Brainerd

(Value of up to $5,726.75) Includes 4 ad sizes; Standard Package (728x90, 300x600, 300x250, 320x50)

Stop in for a free sample!

Sat January

Online Business Directory Geo-targeted Online Display Ad Package (50,000 impressions) (2) color 1/4 page print ads to be used Monday - Friday in the Brainerd Dispatch, Echo Journal or Echoland Shopper (3) B&W 1/4 page print ads to be used Monday - Friday in the Brainerd Dispatch, Echo Journal or Echoland Shopper

THREE MONTH MARKETING PACKAGE Online Business Directory Geo-targeted Online Display Ad Package (150,000 impressions) (5) color 1/4 page print ads to be used Monday - Friday in the Brainerd Dispatch, Echo Journal or Echoland Shopper (5) 1/4 page B&W print ads to be used Monday - Friday in the Brainerd Dispatch, Echo Journal or Echoland Shopper (2) Half page B&W SUNDAY print ads to be used in the Brainerd Dispatch

15

D GRANINNG OPE y Part !!

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Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

15

TV WEEK- 26 WEEK BENEFITS

• 7-day shelf life • Local TV listings • Cable channels • Guaranteed placement/exclusivity • Easy to use pull out publication • Option to change ad copy weekly • Features, puzzles & articles updated weekly • Inserted every Sunday

Rates- 26 Week:

Premium Positions Skybox $110.75 Side Strip $199.50 Bottom Strip $277.00 Full Back Page $681.35

Regular Ad Sizes (rate per inch) 3” $33 4” $44 5” $55 6” $66 7” $77

8” $88 9” $99 10’ $110 12” $132 15” $165

Added Value

* All ads appear on electronic version of TV Book (iFolds) * Ad can p/up in either the Brainerd Dispatch (Mon. - Fri.), Echo Journal or Echoland Shopper

First Publish Date:

Brainerd Dispatch June 2

!

Deadline: *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 16 16

TV WEEK- 52 WEEK BENEFITS

• 7-day shelf life • Local TV listings • Cable channels • Guaranteed placement/exclusivity • Easy to use pull out publication • Option to change ad copy weekly • Features, puzzles & articles updated weekly • Inserted every Sunday

Rates- 52 Week:

Premium Positions Skybox $110.75 Side Strip $199.50 Bottom Strip $277.00 Full Back Page $681.35

Regular Ad Sizes (rate per inch) 3” $30 4” $40 5” $50 6” $60 7” $70

8” $80 9” $90 10’ $100 12” $120 15” $150

Added Value

* All ads appear on electronic version of TV Book (iFolds) * Ad can p/up in either the Brainerd Dispatch (Mon. - Fri.), Echo Journal or Echoland Shopper

First Publish Date:

Brainerd Dispatch June 2

!

Deadline: *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

17

Advertising@BrainerdDispatch.com | 218-855-5895

POST-ITS

SALE THIS

Post-Its The ultimate placement!

A print Post-It sticks on the front page just like a regular sticky note.

Rates:

WEEKEND! 20%-50% LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-7890

SALE THIS

WEEKEND! 20%-50% LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-789 0

Brainerd Dispatch: Weekday $675 Sunday $800 *Contract discounts do not apply.

Echo Journal: $100 per 1,000 10,000 minimum print run required on all orders.

3 week turnaround time.

Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 18 18

COMMUNITY EVENT WRAPS

Community Event Wrap

Distribution of 13,000+ The Community Event Wrap is an affordable way for organizations to get the word out about their events!

• Four full pages of color with Sunday circulation is hard to beat!

• Ask your media consultant for available publishing dates.

• Extra 75 wraps for you to distribute how you would like.

Regular Rate: $2,400 *Contract discounts do not apply.

* Non-profit Rate: $750 * Must provide 501-C3

Four pages full color!

Add the Echo Journal for an additional $750 *Non-profit rate: $350

! Space/Copy Deadline:

20 business days prior to the publish date

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

19

PROMOTION INSERT

Promotion Insert

Pick Sunday Dispatch, Northern Shopper zone or Southern Shopper zone. â&#x20AC;˘ Four full pages of color (standard newsprint). â&#x20AC;˘ Includes 75 complimentary copies.

Rate: $3,000 * Non-profit Rate: $1,500 * Must provide 501-3c

Add the Echo Journal for an additional $750 *Must be 1/4 folded

*Non-profit rate: $350 **Creative services is an additional $100 fee.

! Space/Copy Deadline:

20 business days prior to the publish date.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 20 20

AUCTIONS Auctions • Minimum size: 2 col. x 2” • B&W Ads • 24/7 advertiser access to online auction posting

Reach over 48,000 households per issue by choosing all three pubs!

Brainerd Dispatch Average Weekday Circulation 9,000 Brainerd Dispatch Average Sunday Circulation 13,000 Echo Journal Average Weekly Circulation 3,300 Echoland - Piper Shopper Average Weekly Circulation 32,000

! Space Copy Deadlines:

10% Discount Combine and SAVE!

Regular Deadlines Apply * Contract discounts do not apply. *SEO Boost charges automatically apply

Publication

Rate pci

Combine & Save Rate

Brainerd Dispatch- Daily Brainerd Dispatch-Sunday Echo Journal Echoland Piper-Shopper

$12.00

$10.80

$14.00

$12.60

$5.00 pick-up rate $8.00

$7.20

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

21

DINING & ENTERTAINMENT OPTIONS Dining & Entertainment Options The Dining and Entertainment Guide is the place to be to promote your event, expo, specials, you name it!

Brainerd Dispatch

$89

Echoland Shopper

$89

Echo Journal

$65

• 3x3.5 (5.3125” x 3.5”) Full Color ad • Reach over 9,000 homes

• Reach over 32,000 homes • 3 x 3.5 (5.3125”x3.5”) • B&W ad

• 3 x 3.5 (5.3125”x3.5”) • B&W ad • Reach over 3,300 homes

INCLUDES FREE EMAIL BLAST

Your ad will automatically be included in our weekly Shop, Dine, Play email blast.

Free spacees

> > >

Email Blast Premium Placement $50 Be the first ad to be seen in the email with placement in the email header.

! Copy/Space Deadline:

Regular Deadlines Apply

*SEO Boost charges automatically apply *Contract discounts do not apply.

Subscribe to get these emails HERE!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 22 22

DINING & ENTERTAINMENT-SPECIALTY Great option if you’re planning special pricing or hours during these holidays!

Valentine’s Day (Feb. 14) Publish Dates: Jan. 31, Feb. 3,7,10

! Deadline: January 28

Easter (April 21)

Publish Dates: April 11,14,18, 21 ! Deadline: April 8

Dining & Entertainment Specialty Available for six different holidays throughout the year.

Thursday, Sunday, Thursday

Add an additional Sunday for $89 ($356) Full color 3 x 3.5” print ad

Mother’s Day (May 12)

Publish Dates: May 2, 5, 9, 11 ! Deadline: April 29

$267

Publish Dates: June 6, 9, 13, 16 ! Deadline: June 3

Pick up into the Echoland Shopper

$89

Pick up into the Echo Journal

$65

B&W 3x3.5” print ad.

B&W 3x3.5” print ad.

Father’s Day (June 16)

INCLUDES FREE EMAIL BLAST

Your ad will automatically be included in our weekly Shop, Dine, Play email blast.

Thanksgiving (Nov. 28)

Publish Dates: Nov. 14, 17, 21, 24 ! Deadline: Nov. 11

New Year’s Eve (Dec. 31)

Publish Dates: Dec. 19, 22, 26, 29 ! Deadline: Dec. 16

Email Blast Premium Placement $50 Be the first ad to be seen in the email with placement in the email header. *Contract discounts do not apply. *SEO Boost charges automatically apply

Subscribe to get these emails HERE! TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

23

Advertising@BrainerdDispatch.com | 218-855-5895

SERVICE DIRECTORY Service Directory Prepay or *billing option. *Ad will run until it is cancelled by advertiser.

*Contract discounts do not apply.

Rates: Echo Journal 2” ad 4” ad

$10.90/issue $21.30/issue

Echoland-Piper Shopper 2” ad 4” ad

$13.65/issue $26.65/issue

Brainerd Dispatch 2” ad 4” ad

$99/month $149/month

Get listed online

for an additional $9.95/Month!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 24 24

BUSINESS DIRECTORY We are excited to offer a print and online Business Directory!

Your business directory listing will reach our readership audience, no matter how their finding their local news. The online directory will feature a premium business profile that will help connect your business with online and mobile consumers while the print directory will catch the eye of our traditional and dedicated readers.

RATES: Brainerd Dispatch Sunday Ads Ad will run in the Sunday edition of the Brainerd Dispatch each week.

One Month

Standard size 2x2” - $199/month Jumbo size 2x4” - $299/month Three Month

Standard size 2x2” - $179/month Jumbo size 2x4” - $279/month Six Month

Standard size 2x2” - $159/month Jumbo size 2x4” - $259/month *Price reflects a 4 issue month. Months with 5 issues will be billed an additional $25 for the 2x2” and $50 for the $2x4”

*Pick up into Echo Journal or Echoland Shopper Standard size 2x2” - $100/month Jumbo size 2x4”- $200/month Option only available in B&W

*Pick up rates reflect a 4 issue month. Months with 5 issues will be billed an additional $25 for the 2x2” and $50 for the $2x4”

Online only packages: 1 month: $99 3 month: $79/mo 6 month: $59/mo View it online:

https://www.searchmarketplaces.com/marketplace/ TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

25

ONLINE MARKETPLACE FEATURES UNLIMITED:

• Photos/ YouTube videos.

• Service descriptions • Award announcements • Staff profiles • Business “blog” articles

Manage and control your listing through your user dashboard.

Advertising@BrainerdDispatch.com | 218-855-5895

AUTOS

Up North Autos*

TO PLACE AN AD, CALL 218-855-5898 OR 800-432-3703

August 20, 2012

ECHOLAND-PIPER SHOPPER

Page 1B

Echoland - Piper

• 3x6 print ad in the Brainerd Dispatch and Echoland-Piper Shopper • Online promotions 24/7 • Full Dealer Inventory • New and Used Vehicles

SECOND SECTION

SHOPPER

* See your marketing consultant for pricing and details

Service Advertising (3x3 Full Color) $50 • Pick up ad in Echoland Shopper additional $50

*SEO Boost charges automatically apply

!

Copy/Space Deadline: Regular deadlines apply.

* Contract discounts do not apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 26 26

HOMES

*Contract discounts do not apply *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

27

SPECIAL EVENTS Special Events Advertising Is there an event in your community you and a group of businesses are a part of? Want to get the message out in support? Let us know and weâ&#x20AC;&#x2122;ll help organize and group all participating business ads with a header to maximize community attention and impact. Rates are eligible in any of our ROP products: Brainerd Dispatch, Echo Journal, Echoland-Piper Shopper.

Rates: Brainerd Dispatch Sunday

$13.10 $16.10 Weekly

$10.95 $14.70

pci (B&W) ad pci (color) ad pci (B&W) ad pci (color) ad

Echo Journal $6.40 pci (B&W) ad $9.40 pci (color) ad Echoland-Piper Shopper $7.95 pci (B&W) ad $11.70 pci (color) ad

!

Space/Copy Deadline: Regular Deadlines Apply Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 28 28

NEWSBREAK EMAIL SPONSORSHIP Newsbreak Email Sponsorship

Be a part of the daily top stories notifications!

Monday through Friday, the Brainerd Dispatch sends out an email containing the dayâ&#x20AC;&#x2122;s top stories to a list of people who signed up to receive Brainerd Dispatch Newsbreak emails.

Ad spots are placed at the bottom of the email between the news story lists.

Newsbreak Email Subscribers Open Rate 52% Click Rate 23%

Youâ&#x20AC;&#x2122;ll be in front of a captive audience

who signed up to receive these emails!

Rate: (Only two ad positions available) $1,200 $400

3 month Contract Rate Billed Monthly

!

Space/Copy Deadline: Regular Deadlines Apply Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

29

KID SCOOP SPONSORSHIP Help motivate kids to read

Kid Scoop is a weekly, in-paper feature for children from kindergarten to eighth grade. Hands-on activities and lively illustrations draw in students and lead them to the informative text. They have fun and they learn at the same time. Each week the Kid Scoop page will capture their imaginations and encourage them to pick up the newspaper.

Children are motivated to read by this time-tested, award-winning formula.

Rate: (Only one position available) Bottom Banner (10.75â&#x20AC;? x 2â&#x20AC;?)

$100

!

Space/Copy Deadline: 13 days prior to publish date.

Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 30 30

SPONSORSHIPS

Brainerd Dispatch

Church Page (rate per week) 1” ...... $8.00 2” ..... $16.00 3” ..... $24.00 United Way Sponsor (rate per month) 4” ..... $37.00 6” ..... $53.50 8” ..... $65.00 Answers from Experts (per week) $60 Back to School Safety Tips $30 Podcast Episode $50 Congrats or Good Luck (per ad) 1”....... $22 2”........ $44

Echo Journal

Athlete of the Week (rate per week) 2x6”.. ...$50 color Community Ed Sponsor (rate per week) 3x7”.. ...$50 Black and White Church Page Sponsor $6.52 (rate per week) Congrats or Good Luck (rate per ad) 1”....... $22 2” ....... $44

Echoland Shopper

Crosslake Churches (rate per week) Single ............$13.13 Double ..........$24.38 Triple .............$39.38

Sports Previews (per ad) 1x2”....$15 2x2”.... $30 National Volunteer Page (per ad) 1”....... $20 2”........ $40 Kixters Page (per ad) 1”....... $24 2”........ $48 *Contract discounts do not apply *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

31

DIGITAL STANDARD PACKAGE Our network has

millions

of visitors, don’t leave anyone out!

MARKET TO EVERYONE, REGARDLESS OF DEVICE REACH MILLIONS OF POTENTIAL CUSTOMERS MASSIVE EXPOSURE POTENTIAL

WE MAKE IT SIMPLE n Take advantage of our automated technology to deliver your message to EVERYONE, no matter what device they may be using. Gone are the days of tailoring ads to the size of the mobile device — we make it simple. Whether your potential customers are surfing on desktops, laptops, tablets, iPads or smartphones — we’ll put your ad right in front of them.

Tablets Smartphones Desktops Laptops

Use the amazing reach of our Forum Communications website network to deliver your message to our millions of dedicated monthly readers. You pick the markets, we’ll deliver the customers to you!

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 32 32

Advertising@BrainerdDispatch.com | 218-855-5895

ONLINE CAMPAIGN SUCCESS WHY?

DEFINE GOALS AND OBJECTIVES

%

$

n The first step to creating a successful campaign is to establish measurable goals and understand how you will track success points, this will help you make any adjustments that will improve your campaign over time.

3 seconds!

WHO?

WHAT?

n Digital campaigns offer the luxury of being able to help you reach your ideal customers by identifying key demographics of our audiences. In turn, effectively maximizing your budget.

n Compelling messages, innovative design, and clever delivery can take your campaign to the next level. Work with our media consultants to gain insight into strategic placement opportunities like Native Advertising, and to find out how to implement eye-catching creative using rich media or video.

MESSAGE

GOALS AND OBJECTIVES

These set up the base of your campaign, the structure.

Digital readers decide within three seconds if the content is relevant to themmake those three seconds count!

COMPELLING AND CREATIVE CAMPAIGNS

Without them, you may end up with something you had not intended at all.

STRATEGY

audience and delivery make up the most important components of your campaign.

CONTOURING

Remember your audience helps you determine the best ways to reach them, using strategies and methods that donâ&#x20AC;&#x2122;t appeal to them may not benefit your campaign.

ELEMENTS AND DESIGN

Elements like rich media, clever delivery and innovation can be what resonates with your audience.

HOW?

MEASURE

n Digital display, Native, Search Retargeting- these are all examples of different ways you can deliver information to the audiences we can reach. Depending on who you are trying to reach and what your message is, there are advantages to using different methods- or a combination.

n Throughout the campaign we will work with you to help you measure and understand the reporting on your campaign.

Different campaigns have different measurable metrics and working with information you can provide gives us the data that will help us refine and craft your campaign to the best it can.

WHEN? n There are two distinct ways to reach out to audiences - remaining at the forefront for when they are ready to buy, and to place a well crafted call out to those are are ready to buy now. Our digital products help you maintain both aspects of this reach so your business can reach the right people at the right time with the right message.

WHERE? n Tools like geo-fencing, audience extension, and retargeting helps bring you to your customers rather than hoping they will come to you. These methods help fine tune how you can reach your potential customers.

Get measurable metrics!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

33

SPLASH & SHOW TIME SPECIALS BIG IMPACT

Full Color ads in your choice of Brainerd Dispatch, Echo Shopper or a combination and digital ad package.

SPLASH ONE WEEK PACKAGE

SHOWTIME TWO WEEK PACKAGE

Choose One: (96 Column Inches) (12) 2 col x 4” ads (3.5” x 4”) (8) 3 col x 4” ads (5.3125” x 4”) (6) 4 col x 4” ads (7.125” x 4”)

Choose One: (96 Column Inches) (12) 2 col x 4” ads (3.5” x 4”) (8) 3 col x 4” ads (5.3125” x 4”) (6) 4 col x 4” ads (7.125” x 4”)

Choose One: (1) Full Page - 6 col x 21” (10.75” x 21”) (2) Half Pages 6 col x 10.5” (10.75” x 10.5”)

Choose One: (2) Full Pages - 6 col x 21” (10.75” x 21”) (4) Half Pages 6 col x 10.5” (10.75” x 10.5”)

Plus! Digital Ad Pack

Plus! Digital Ad Pack

300x600, 300x250, 320x50, 728x90

300x600, 300x250, 320x50, 728x90

25,000 impressions over one week

Total Package $3,817.68*

*Automatic SEO Boost charges will apply.

42,000 impressions over two weeks

Total Package $6,558.40*

*Automatic SEO Boost charges will apply.

ADDITIONAL OPTIONS

• Add Front Page Banners (5 col x 2”) as available: Monday, Tuesday or Wednesday. $100 each ($175 value) • Add a Half Page (6 col x 10.5”) Color Echo Shopper ad for $508.90 ($844.69 Value)

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 34 34

FORUM COMMUNICATIONS

HIGH IMPACT AD OPTIONS

High Impact Ad Options

• Large Leaderboard -- $15 CPM -Dimensions =970x250 • Mobile Adhesion -- $15CPM -Dimensions =320x50 • Responsive Adhesion -- $15 CPM -Dimensions = 1550x90, 460x72 *$1,000 minimum online order for adhesion banners.

Must be created by FCC creative department.

The new responsive adhesion banner automatically fills bottom of screen, no matter which device you’re viewing the ad on - desktop, tablet or cellphone.

Roadblocking is available for most ad sizes and combinations with the exception of adhesion banners. Chat with your multi-media sales rep for more information.

// Revised 09.2018

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

35

2019 SPECIAL SECTIONS Click on a cover to see a previous issue (if available)

Premier Publications

Target a specific audience with any of our special publications. Beautiful photography, professional writers and attractive design.

Ask about preview content flyers to make the most of your ad placement!

Minnesota Home

Her Voice

Love of the Lakes

High-end magazine with a photo-centric design and 100% home focused content.

Specs and Rates

An award-winning publication celebrating the unique and diverse lives of women in the lakes area.

Specs and Rates

Showcasing the area’s lakes and why we love them! Activities, traditions and lifestyles.

Specs and Rates

Annual Magazine

Quarterly Magazine

Annual Magazine

Annual Guides and special interest (not shown: Golf Directory)

Cuyuna Chamber Guide

Nisswa Chamber Guide

Pine River Chamber Guide

Guide to things to do, places to stay and the best food in the Cuyuna Range area.

Specs and Rates

The best of what Nisswa has to offer. Geared towards visitors. Eat, play, stay and shop!

Specs and Rates

The “must-sees” of Pine River. Entertainment, lodging, restaurants and shopping.

Specs and Rates

Annual Magazine

Annual Magazine

Annual Magazine

Golf Guide

Dining Guide

Weddings North

The ultimate guide to golf in the lakes area!

Includes pro tips, course map and beautiful photography.

Specs and Rates

The ultimate food guide in the lakes area! Find a dining experience for any taste.

Specs and Rates

Beautiful photography and stories highlighting the lakes area wedding scene.

Lakes area destination wedding dream.

Specs and Rates

Annual Magazine

Annual Magazine

Annual Magazine

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 36 36

2019 SPECIAL SECTIONS Click on a cover to see a previous issue (if available)

SCHOOL • Brainerd Public Schools Bi-annual Magazine Specs and Rates

• Kids Ad Design Echo Journal Brainerd Dispatch

• Graduation Sections

Brainerd Pequot Lakes/Pine River-Backus

SPORTS • Echo

Sports Previews

Fall, Winter, Spring (3x per year)

• Pequot Lakes Sports Poster Fall, Winter, Spring (3x per year)

• Pine River Sports Poster Annual

HOLIDAY/SEASONAL

Friday • December 23 • 2016 • BrainerdDispatch.com

Stories Of Christmas

• Easter Church Tab

• Crosslake St. Patrick’s Day

On the following pages, you’ll find the winners of the Brainerd Dispatch’s annual Stories of Christmas contest.

There were three categories: Kids, Teens and Adults.

Weather drawings submitted by local elementary school children are being used as accents to go along with the winning stories.

• Lakes Area 4th of July

Thanks to all who took the time to submit their stories.

Enjoy reading and Merry Christmas!

On Christmas Watch 1st

Celebrations Guide

Place adult

Joseph Coalwell, Brainerd

The night was still as he gazed out across the landscape. A light fog hung in the air with each breath, providing the only company he hoped for this Christmas Eve. Like a family member being received for the party, each listless breath slowly dispersed into the night as another arrived in its place.

The young soldier’s eyes traversed slowly as he surveyed the bleak terrain. In the distance he spotted a small child taking refuge under a tree, playing peacefully with a doll. A peculiar sight in the eyes of anyone else. The blackness of the night began to ease as blue and green lights adorning the small, yet proud, pine illuminated the horizon. The child played alone, but was content in his solitude. The orange glow of a small fire flickered brilliantly off of the tinsel, dancing gleefully along a shroud of warmth that surrounded the boy. A soft breeze passed through the branches carrying the scents of freshly baked ham and apple pie towards the tower.

The soldier inhaled deeply as he savored the aroma.

Beyond the berm he could hear the faint ringing of bells. Gradually, the bells faded into joyful voices carrying familiar Christmas carols from afar. The chorus was pleasant, but distracting. This was his watch and his focus was on the boy. Would he be all right? The young soldier squinted intensely, trying to bring his vision into sharper focus. He watched as the child moved the small soldiers limbs around, testing the agility of his new gift. He could see that the child loved the soldier and beamed when he hugged it tightly. And as quickly as his breath dispersed, the night was still once more.

• Summerfest • Holiday Guide

Home

Weather drawing by Kiera Warta of Mrs. Narlock's second-grade class at Lowell Elementary School.

The Mother of Jesus

• Christmas Church Tab

1st

Natalie Smith, Baxter

Molly Wells, Baxter

Dec. 25th is a date that comes every year and each year we follow the Christmastime rituals: decorate the tree, hang up the stockings, play in the snow, bake cookies and watch jolly movies.

These bring all of us that feeling of merriment that only the holidays can bring, but sometimes we forget about the true meaning of the Christmas season: Jesus.

This wonderful holiday only occurs because he was born in a manger, brought into the world by his mother, who was the first tabernacle of Jesus Christ. This is where my story begins …

My family and I were sitting at mass last year, around the beginning of Advent. The priest told us a story of a man who

• Stories of Christmas

1st

Place kids

Place teen

• Holiday Greetings

Santa’s sick

“Achoo!”

“Santa, dear, you look like you’re sick,” said Mrs. Claus.

“Ho, ho, ho! Could you

The season

get me some hot cocoa and shortbread cookies?”

“Yes, dear.”

Mrs. Claus walked into the kitchen.

“Oh my!” she exclaimed. “Look at the time. It’s nearly 10 o’clock!”

Santa had overheard.

He started worrying.

“Sweetie, could you saddle up the reindeer?” he said politely.

Mrs. Claus felt bad for Santa.

“Nicholas, I’m so sorry,

but I don’t think that Christmas can go on this year! Achoo! Oh no! Now I have the flu!” Mrs. Claus said, feeling sick.

“And I don’t!” Santa said happily. “I’ll make you some coffee and pancake.”

That night, Santa made it to all the children’s houses and you might be one of them!

One year later…

“Achoo!”

Here we go again!

Weather drawing by Amber Fleischhacker of Mrs. Meyer’s third-grade class at Harrison Elementary School. prayed the rosary every day during World War II. He then challenged us to pray the rosary every day during that Advent to prepare for Christmas.

My first thought was that I didn’t have enough time to pray the entire rosary, every day. But as the days went on and my family and I gathered in the living room each night, taking only 10 or 15 minutes to pray, a waterfall of peace slowly washed over me. I was excited for Christmas, but not for the material reasons I had been other

years. This year, I was excited for Jesus to come.

I can now look back on that Christmas and know that it was by far the most wonderful Christmas I’ve ever had.

By praying and preparing your heart for the coming of Jesus Christ, you will take on a whole new outlook of Christmas. As you gaze upon the tree, or catch snowflakes on your tongue, remember the reason began when the mother of Jesus brought him into the world. Her name was Mary.

Ho Ho Ho Weather drawing by Nevaeh Lindquist Cagle of Mrs. Narlock's second-grade class at Lowell Elementary School.

EDUCATION PREVENTION AND EDUCATION

ANNUAL TRIBUTES

Mammograms Breats Cancer Awareness Mammogram 3-D technology

• Business Traditions

• Labor Day Progress Edition

Melinda Jackson, Breast Imaging Manager at CRMC.

3-D mammography is a relatively new breast imaging procedure. Available in all three major lakes area medical clinics including Cuyuna Regional Medical Clinic, Essentia and Lakewood Health System.

Benefits of 3-D • Earlier detection of small breast cancers • Greater accuracy in pinpointing size, shape

• Breast Cancer Awareness

and location of breast abnormalities • Fewer biopsies or additional tests • Greater detection of multiple breast tumors • Clearer dense breast tissue images

Drawbacks?

• Veterans Day Salute

Although uncommon, it is possible to find small breast cancers that would not become life threatening, grow or spread leading to over-diagnosis and over-treatment, according to cancer.org.

4

5

Tips for your Mammogram

Many women avoid mammograms out of fear of the pain and discomfort associated with the procedure.

Here's some tips that can help.

2. Dress well. Wear a shirt and bra that are easy to take off and put on. Consider a front button up shirt if you wear make-up or style your hair.

3. Pack the pain meds. OTC pain meds may help with discomfort.

4. Perfume negative. Things like perfume, deoderant, lotions and body powders can show up as false positives.

VETERANS DAY 2017

• FAMILY SEARCHES FOR MIA VET OVER SIX DECADES • GEOFFERY STEINER RECALLS VIETNAM

5. Avoid caffeine. Some women find that caffeine contributes to breast tenderness. Avoid caffeine a week prior.

Best friend Samantha Welle (Left) shaved her head to show her support for Sarah.

“...Stay positive, surround yourself with love and support and fight it tooth and nail.”

S LUTE

1. Time your visit. Breasts are not as tender one week after a period.

Breast Cancer Awareness • October 2017

Family support at the race for the cure.

(Clockwise) Sarah, her son Jordan, Sarah's mom Kathleen Erickson, Sarah's cousin Eda May Johnson, and Sarah's daughter Tori.

November | 2017

does the faith that she will come out the other side of this journey healthier and wise.

“Early detection without a doubt saved my life,” Sarah concluded. “I would have never anticipated this in my life path, but I also know that cancer doesn’t discriminate. It doesn’t care who you are, how young you are or how healthy you are. Know your body, do self-exams and don’t put off yearly mammograms. And if you do get a diagnosis of cancer, stay positive, 4.5x5.25 You can Always Count - Back of Nurse_Layout 1 9/7/15 4:09 PM Page 1 surround yourself with love and support and fight it tooth and nail.”

A Memorial To Honor All A publication of the Brainerd Dispatch and Echo Journal

PLUS!

Veteran Stats

Mysterious Graves Local Service Heroes

- Sarah Oehrlein Whatever God lies in front of us we would get through together as a family.”

As an operating room charge nurse at CRMC, Sarah soon found herself in an unfamiliar position of being the patient instead of the caregiver.

Instead of being the registered nurse who readied the operating room for patients, she found herself in the role of the patient under the OR lights. As the date of her partial mastectomy and lymph node dissection surgery approached, friends, family and co-workers rallied around her with love and support. After a successful surgery and a report that her lymph nodes were also clear, she began chemo in May. Her chemo consisted of four rounds, each round five hours long, every three weeks, a process she finished up in July. “I am so blessed to be a part of the CRMC team and also to be under their care as a patient,” Sarah revealed. “It’s given me a chance to see patient care through a new lens and I know this experience will make me a better nurse. I am grateful for the talents and compassion of my Care Coordinator Jill Witlock, my surgeons Dr. LeMieur and Dr. Shawn Roberts and physicians Dr. Westin and Dr. Kara Maucieri. But I am most grateful for the fact that I listened to my gut. Because my breast cancer was fast-growing, I know my outcome would be very different if I had ignored those feelings or even waited a few weeks to go back to my doctor.”

As the next leg of her treatment begins, six weeks of radiation beginning the first week of September, this ambitious mom’s laser focus on getting well has not wavered. Her busy life at work and home continues and so

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

37

14

Breast Cancer Awareness • October 2017

You can always count on a good neighbor.

Other home health providers have come and gone, but you can trust the care of your loved one with the compassionate team that will be there when you need them most. Just like we have since 1984.

We’ll be there.

(218) 829-9238 | (888) 221-578 www.gnhomecare.com

HER VOICE Her Voice is a quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region.

• Long shelf life, glossy pages throughout.

• Distributed to over 12,000 homes in the lakes area.

• Inserted into the Brainerd Dispatch and Echo Journal.

• Each display ad will receive a free Directory Line Listing.

Rates: All ads are process color Back Cover Inside Front Cover

$1,820 $1,500

Inside Back Cover $1,500 Full Page $1,400 *See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” *Directory 2.3” x 1.18”

*Must do a one year commitment

$960 $700 $700 $480 $480 $480 $270 $270 $50

*Contract discounts do not apply.

Directory Page

*SEO Boost charges automatically apply

Product Inserts: Dispatch Feb. 19 May 14 Aug. 20 Nov. 12

Echo Journal Feb. 21 May 16 Aug. 22 Nov. 14

!

Space/Copy Deadline: Jan.11 Apr. 4 July 5 Oct. 7

View it online Find Her Voice on Facebook TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 38 38

inESS

HER VOICE

BUS

• Dedicated to celebrating career and company milestones!

Rates: All ads are process color

Full Page

1/3 Page Horizontal 7.25” X 3.15”

$750 $250

Ask your media consultant for a specs and word count maximums.

Advertising@BrainerdDispatch.com | 218-855-5895

DINING GUIDE NOW FULL GLOSS

Dining Guide Our Annual dining guide is the lakes area’s most popular guide with nearly 25,000 copies distributed! It inserts into the Brainerd Dispatch, Echo Journal and Echoland-Piper Shopper and is available for pick up at area chambers, resorts, participating businesses and on Discover Racks.

Front Cover $1,200 Back Cover $1,100 Inside Front Cover $1,000 Inside Back Cover $1,000 Page 3 $1,000 Page 5 $1,000 Full Page $900 *See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75”

$450 $450

with an option for a Featured Dish Spotlight!

Now with a Featured Dish Spotlight option!

These ad sizes will not be eligible for the featured dish spotlight option.

1/3 Page Square 4.77” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34”

$275 $275 $275 $125 $125

**Front Cover includes a logo and a photo which cannot consist of signage. Only one front cover spot available; You will receive a 1/3 ad spot with front cover purchase, you may upgrade to a larger size. *SEO Boost charges automatically apply *Contract discounts do not apply.

Section Publish Dates:

Brainerd Dispatch, Echo Journal May 23 Echoland-Piper Shopper May 24

!

Featured Dish Spotlight:

Photo and word package produced by the Brainerd Dispatch staff highlighting your featured or signature dish! Included in the price of any ad 1/2 or larger.

Guide Bonus Buy! 50% Off Pickup Choose this option and republish your Dining Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

View it online

Space/Copy Deadline: April 2

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

39

SUMMERFEST Summerfest

Special section within the Echo Journal and Echoland Shopper.

Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echo Journal Echoland-Piper Shopper

!

July 18 July 19

Space/Copy Deadline: July 11

Contract rates do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 40 40

LOVE OF THE LAKES Love of The Lakes

• Information and features focusing on area lakes.

• All glossy magazine with relevant content.

• 20,000 copies will be printed in May and distributed in the lakes area through Echo Publishing publications and Discover Racks.

• Featuring Gull Lake, Leech Lake and the Whitefish Chain along with three other smaller area lakes.

Rates: All ads are process color Back Cover

$1,595

Inside Front Cover

$1,395

Inside Back Cover

$1,395

Full Page $1,295 Full (Page 3)

$1,395

*See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75”

$840

1/2 Page Vertical 3.53” x 9.75”

$690

1/2 Page Horizontal 7.25” x 4.8”

$690

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

1/6 Page Vertical 2.3” x 4.8”

$270

1/6 Page Horizontal 4.77” x 2.34”

$270

1/12 Page Square 2.3” x 2.34”

$170

*Contract discounts do not apply.

Guide Bonus Buy! Choose this option and republish your Love of the Lakes ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

*SEO Boost charges automatically apply

Product Inserts:

Echoland-Piper Shopper Echo Journal

!

May 10 May 9

View it online

Space/Copy Deadline: March 20

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

41

BEST OF PROMOTIONAL PACKAGES

PROMOTE THE VOTES! We’re looking for the best in the Brainerd lakes area. We’ve already recieved thousands of nominations. Now it’s time to make sure the community votes for you during our voting period: July 1 through Aug. 2.

There are four groups: Dining/Drinks, Entertainment, Services and Local Businesses with 117 individual categories.

Winners will be announced in the 2019 Best Of The Brainerd Lakes Magazine in October.

Build your own package:

Best

1,500

$

• Special Vote for Us section ad: 2 column x 3” color ad inserts into the Echo Journal July 18 and the Brainerd Dispatch July 21 • 4pk geotargeted Digital Display ads with 30,000 impressions • Online enhanced listing • 10 print ads 3 column x 5.25” full color in the Brainerd Dispatch (M-F), Echo Journal (Thursday) or the Echoland-Piper Shopper (Friday) ADD ON: Pick up a Sunday ad in the Brainerd Dispatch at 50%

off open B&W rates (Standard color rates apply).

Better

1,000

$

• Special Vote for Us section ad: 2 column x 3” color ad inserts into the Echo Journal July 18 and the Brainerd Dispatch July 21 • Online enhanced listing • 8 print ads 3 column x 5.25” full color in the Brainerd Dispatch (M-F), Echo Journal (Thursday) or Echoland-Piper Shopper (Friday)

ADD ON: Pick up a Sunday ad in the Brainerd Dispatch at 50% off • $250 base price includes: Special Vote for Us

open B&W rates (Standard color rates apply). section ad: 2 column x 3” color ad inserts into the Echo Journal July 18 and the $ Brainerd Dispatch July 21 • Online enhanced listing THEN...

• Choose your *ad count and customize your ad size to receive 50% off • Special Vote for Us section ad: 2 column x 3” color ad open B&W rates (Standard color rates apply). inserts into the Echo Journal July 18 and the • *4 ad minimum, can increase ad volume to any desired amount.

Brainerd Dispatch July 21 • Online enhanced listing ADD ON: Pick up a Sunday ad in the Brainerd Dispatch at 50% off

open B&W rates (Standard color rates apply).

• 4 print ads 3 column x 5.25” full color in the Brainerd Dispatch (M-F), Echo Journal (Thursday) or Echoland-Piper Shopper (Friday)

Good

!

Space/Copy Deadline:

Regular ad deadlines apply. *SEO Boost charges automatically apply. *Contract discounts do not apply.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 42 42

600

ADD ON: Pick up a Sunday ad in the Brainerd Dispatch at 50% off

open B&W rates (Standard color rates apply).

Advertising@BrainerdDispatch.com | 218-855-5895

2019 BEST OF BRAINERD LAKES

Digital promotion opportunities: Group Ad *4 spots available

$ 800

Category Specific Ads

$500

“Vote us for Outdoor Dining!”

(When looking at the website, groups are Dining/Drinks, Entertainment, Services, Local Businesses) - this is a large banner for each specific group.

Category Specific Space

BEST COFFEE

These run at the top of each category (example: food, bank) - see drop down options under each group for category listing.

Coco Moon

Enhanced Listing

$300

These ads run on the right rail for each category, include a photo and additional information about the business. *Purchase first listing at full price, receive 50% off each subsequent listing(s).

Geo Target Advertising

$600

Customized Digital Advertising

TBD

Standard ad pack with 50,000 impressions.

Freshly made coffee, drinks, snacks and sandwiches in the heart of downtown Brainerd.

Group Ad Space

Stonehouse You’ll be caught up in StoneHouse’s passion for coffee the minute you walk in the front door of this

Enhanced Listing

Regular Nominations

Choose your demographics, geographics and impressions served.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

43

2019 BEST OF THE BRAINERD LAKES WINNERS MAGAZINE

A magazine featuring the top 3 Winners in each category!

Thank the community for voting you as one of the top 3 winners in our 2019 Best of the Brainerd Lakes Contest!

This is a full gloss magazine featuring our winners in each of the 117 categories and will be distributed to the community through Brainerd Dispatch and Echo Journal, PLUS it will be available for pick up by locals and visitors alike in all of our Discover Rack locations!

Congratulations to our winners!

Back Cover $1,100 Inside Front Cover $1,000 Inside Back Cover $1,000 Page 3 $1,000 Page 5 $1,000 Page 7 $1,000 Center Spread $2,500 Two Page Spread $1,700 Full Page $900 *See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75”

$450 $450

1/3 Page Square 4.77” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34”

$275 $275 $275 $125 $125

*SEO Boost charges automatically apply *Contract discounts do not apply.

Section Publish Dates:

Echo Journal October 3, 2019 Brainerd Dispatch October 4, 2019

!

Space/Copy Deadline: August 23

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 44 44

RESOURCE GUIDE The resource guide is an annual, glossy cover with newsprint inside magazine featuring local and area resources for care, transportation, government and more.

Rates: All ads are process color

Back Cover $1,000 Inside Front Cover $900 Inside Back Cover $900 Full Page $750 *See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Square 4.77” x 4.8” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” 1/12 Page 2.3” x 2.34”

$400 $400 $175 $175 $175 $100 $100 $ 50

*Contract discounts do not apply.

Insertion Dates:

Dispatch January 24, 2020 Echo Journal January 23, 2020 Includes Discover Rack Distribution

!

Space/Copy Deadline: Nov. 29, 2019 *SEO Boost charges automatically apply

*Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

45

GOLF GUIDE The official Golf Guide of the lakes area!

• Distribution in Brainerd Dispatch, Echo Journal, Mall of America, hotels, motels, chambers of commerce and Discover Racks.

Now With FULL GLOSS And Extended Content!

Rates:.All ads are process color

Per Issue

Front Cover** $2,000 Back Cover $1,820 Inside Front Cover $1,500 Inside Back Cover $1,500 Full Page $1,400 *See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8”

$700

1/2 Page Vertical 3.53” x 9.75”

$700

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

*Contract discounts do not apply. *SEO Boost charges automatically apply.

Front and back page cover combine rate of $3,500. **Front cover is a photo of a featured course hole and company logo w/corresponding contact info on table of contents page. You will receive a 1/3 ad spot with front cover purchase. You may upgrade to a larger size.

Insertion Dates: Echo Journal Brainerd Dispatch

!

May 2 May 3

Guide Bonus Buy! Choose this option and republish your Golf Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

View it online

Space/Copy Deadline: April 2

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 46 46

STAY TO PLAY - GOLFER’S LODGING Stay to PlayGolfer’s Lodging

Here in the lakes area, we have so many supreme golf courses, we could have our own Master’s Tour! This section (inside the Ultimate Golf Guide magazine) is aimed at golfer’s who come to the lakes area mostly to golf.

No course? No problem. These golfer’s want to sample as many courses as they can and need comfortable lodging for the next day’s excursion.

Rates:.All ads are process color

FIND CAMPING AND RV AREAS TO ENJOY THE NORTHWOODS

Inside the Ultimate Golf Guide

Per Issue

Full Page $1,400

Stay to Play

*See spec sheet for cover and full page sizes.

FIND LODGING BETWEEN THE MANY AREA GOLF COURSES

1/2 Page Horizontal 7.25” x 4.8”

$700

1/2 Page Vertical 3.53” x 9.75”

$700

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

1/6 Page 2.3” x 4.8”

$250

FIND GOLF COURSES WITH LODGING AND OTHER AMENITIES

FIND LODGING BETWEEN THE MANY AREA GOLF COURSES

FIND GOLF COURSES WITH LODGING AND OTHER AMENITIES

G o l f e r ’s

L o d g i n g

FIND CAMPING AND RV AREAS TO ENJOY THE NORTHWOODS

Pine River Nisswa Brainerd Motels Bed & Breakfast Camping Hotels

Fort Ripley

Resorts

250

53

Courses

LODGING SITES

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Insertion Dates: Echo Journal Brainerd Dispatch

!

May 2 May 3

Space/Copy Deadline: April 2

Guide Bonus Buy! Choose this option and republish your Golf Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

47

GOLF DIRECTORY Golf Directory • List your Golf Course in this summer’s Golf Course Directory (18 weeks - May to August) • Prints in the Thursday Echo Journal, Friday Brainerd Dispatch, Friday Echoland Shopper

Rates: $13.75 PCI You pick your ad size: Minimum ad size: 2 column x 2” (3.5” x 2”), full color ad Ads will be grouped on the same page

Golf

WHERE TO PLAY

2 Col. x 2” (3.5” x 2”)

2 Col. x 2” (3.5” x 2”)

2 Col. x 2” (3.5” x 2”)

2 Col. x 2” (3.5” x 2”)

2 Col. x 2” (3.5” x 2”)

2 Col. x 2” (3.5” x 2”)

2 Col. x 2” (3.5” x 2”)

2 Col. x 2” (3.5” x 2”)

2 Col. x 2” (3.5” x 2”)

This section runs for 18 weeks.

The first publish dates are: Brainerd Dispatch Echo Journal Echoland Shopper

!

May 3 May 2 May 3

Space/Copy Deadline: April 23

*Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 48 48

NISSWA CHAMBER GUIDE 2019

• Glossy magazine published in partnership with the Nisswa Chamber.

• Copies will be printed and distributed, beginning Dec. 2018 and throughout 2019.

• 40,000 copies were distributed in 2018 using numerous distribution channels such as, but not limited to, Explore Minnesota, Minneapolis International Airport, Mall Of America, Discover Racks, Property Source Racks, Travel Information Centers throughout Minnesota, Regional and Midwest outlets. The Nisswa Chamber also had a booth at the Northwest Sports & Vacation show in Minneapolis.

Rates:

All ads are process color and ad creation is included.

Back Cover

$2,485

Front Cover

$2,485

Inside Back Cover

$2,485

Inside

Full Page $1,995 *See spec sheet for cover, full page and page 3 sizes. **Page 3

$2,485

2/3 Page Vertical 4.77” x 9.75”

$1,395

1/2 Page Vertical 3.53” x 9.75”

$1,095 Kathy

1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8”

Bittner Lee to reserve your space: $695 218-831-0884 (cell) $695 218-855-5837 (office)

$1,095

1/3 Horizontal 7.25” x 3.15”

$695

1/6 Page Vertical 2.3” x 4.8”

$395

1/6 Page Horizontal 4.77” x 2.34”

$395

*Contract discounts do not apply.

kathy.bittnerlee@pineandlakes.com

View it online

Guaranteed Placement Upgrade* (add 20%) **Upgrade does not apply to Page 3, Inside Back Cover, Inside Front Cover or Back Cover.

!

Ad Space/Copy Deadline: Oct. 5, 2018 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

49

Advertising@BrainerdDispatch.com | 218-855-5895

PINE RIVER CHAMBER GUIDE

• Information annual guide for Pine River area • Glossy magazine published in partnership with the Pine River Chamber • 10,000 copies will be printed annually and distributed throughout 2019 through numerous local and regional formats - including mail delivery, area chamber locations and Discover Racks.

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Full Page Page 3 *See spec sheet for cover and full page sizes.

$1,120 $1,120 $1,120 $1,120 $1,120

2/3 Page Vertical 4.77” x 9.75”

$775

1/2 Page Vertical 3.53” x 9.75”

$635

1/2 Page Horizontal 7.25” x 4.8”

$635

1/3 Page Vertical 2.3” x 9.75”

$410

1/3 Page Square 4.77” x 4.8”

$410

1/3 Page Horizontal 7.25” x 3.15”

$410

1/6 Page Vertical 2.3” x 4.8”

$230

1/6 Page Horizontal 4.77” x 2.34”

$230

1/12 Page Square 2.3” x 2.34”

$130

Kathy Bittner Lee to reserve your space: 218-831-0884 (cell) 218-855-5837 (office)

kathy.bittnerlee@pineandlakes.com

*Contract discounts do not apply.

!

Ad Space/Copy Deadline:

View it online

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 50 50

MINNESOTA DESTINATIONS 2019

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

51

MINNESOTA DESTINATIONS 2019

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 52 52

CUYUNA CHAMBER GUIDE

• Annual Cuyuna Lakes Visitor Guide • Glossy magazine published in partnership with the Cuyuna Lakes Chamber • 10,000 copies printed and distributed throughout 2019 at numerous local and regional locations including the Mall of America, MSP Airport, Minnesota Chamber of Commerces, and Discover Racks • Promoted through social media and direct mail • Available in pdf format on the Cuyuna Lakes Chamber Website

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Full Page Inside pages *See spec sheet for cover and full page sizes.

Business Profile 1/2 page ad w/1/2 page advertorial Only four spots available.

2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” Magazine Directory 2.3” x 1.18”

Also distributed at the Mall of America and the MSP Airport

*Contract discounts do not apply.

!

Ad Space/Copy Deadline:

View it online TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

53

Advertising@BrainerdDispatch.com | 218-855-5895

MINNESOTA HOME Minnesota Home Magazine Premium annual publication Perfect bound with glossy pages throughout and a soft-touch cover gives this magazine a high-end feel that readers will want to grab and hang onto. Minnesota Home features top trends in home design and style throughout the state. It has broad appeal to anyone who is looking to buy a new home, dreaming of building, remodeling their current home, or just giving their home a new look.

• Unique photo-centric design with long shelf life.

• Distributed to nearly 50,000 homes: Inserted into the Brainerd Dispatch Weekend Edition and Echo Journal.

• Distributed in Brochure Racks in high traffic locations including the lakes area and metro markets.

• Online Digital Edition and Digital Distribution to Twin Cities • Other high-population markets throughout MN.

Sizes:

Rates:

Back Cover Inside Front Cover Inside Back Cover Builder/Designer 2-Page Spread Premium Placement Full Page *Pages 3 & 5 Full Page 2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8”

$2,300 $2,000 $2,000 $2,700 $1,800 $1,600 $1,075 $775 $775 $525 $525

1/3 Page Horizontal 7.25” x 3.15”

$525

* Contract discounts do not apply.

*SEO Boost charges automatically apply

* All ads are process color * See spec sheets for covers, full pages and Builder/Designer 2-Page Spreads sizes.

!

*Builders & Architects: Want to be on the cover?

Call for details!

Sample: 2-Page Builders Spread

Publish Dates: Echo Journal Brainerd Dispatch Echoland Shopper Brochure Racks

April 18 April 21 April 19 Available April 15

Space/Copy Deadline: March 1

View it online TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 54 54

Advertising@BrainerdDispatch.com | 218-855-5895

WEDDINGS NORTH Weddings North • All glossy magazine with relevant local content!

• Assist couples in planning their wedding • Distributed to over 20,000 homes in the Lakes area.

• Plus! Distributed in Discover Racks, at local wedding Expo and local wedding destination locations!

Buy 1/2 page ad or larger and receive the equivalent article space with photos, created for you by a writer!

Ad Rates: All ads are process color.

Front Cover** $1,400 Back Cover $1,300 Inside Front Cover $1,200 Inside Back Cover $1,200 Page 3 $1,100 Page 5 $1,100 Full Page $1,000 *See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” 1/6 Page Vertical 2.3” x 4.8” Directory 2.3” x 1.18”

$900 $550 $550 $400 $400 $400 $270 $270 $50

*Contract discounts do not apply.

*SEO Boost charges automatically apply **Front cover is a photo feature. Company logo, photo credit and contact info will be listed on the on table of contents page.

Publish Dates: Brainerd Dispatch: January 18, 2019 Echo Journal: January 17, 2019

!

Space/Copy Deadline: December 6, 2018

View it online TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

55

Minnesota Average Wedding Spending: $24,000 Get a piece of that wedding pie! (or cake traditionally).

Source: Parade Magazine’s community table “the average cost of a wedding in each region of the U.S.”

Advertising@BrainerdDispatch.com | 218-855-5895

BRAINERD PUBLIC SCHOOLS

Brainerd Public Schools • District ISD 181’s newest way of informing the community of what is going on in the school district.

• A great way to show your support and reach people in the community.

• Publishes in the fall and spring each school year.

• Space and sizes are limited.

Rates: All ads are process color.

Back Cover $1,000 Inside Front Cover $850 Inside Back Cover $850 *See spec sheet for cover and full page sizes

1/2 Page Horizontal 7.749” x 5.02” $400 1/4 Page 3.78” x 5” $225 Banner 7.749” x 1.5” $125 *Contract discounts do not apply.

*SEO Boost charges automatically apply

Publish Dates:

Spring 2019

Fall 2019

!

!

Brainerd Dispatch: April 5 Echoland Shopper: April 5 Space/Copy Deadline: March 1

A publication for the whole community.

Share in the articles about opportunities, innovations and successes within this nationally recognized and awarded school district.

Brainerd Dispatch: Oct. 11 Echoland Shopper: Oct. 11 Space/Copy Deadline: Sept. 6

View it online Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 56 56

ECHO KIDS AD DESIGN Echo Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business.

Don’t miss the chance to promote your business with color advertisements created by students grades 3-5 at Eagle View, Nisswa, Pine River-Backus and Crosslake Charter elementary schools. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$225

1/2 page (6 col. x 5”) - Full Color

$395

Section Publish Dates: Echo Journal

Feb. 14

!

Jan. 3

Space/Copy Deadline:

Contract rates do not apply. *SEO Boost charges automatically apply

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

View it online

https://issuu.com/brainerd_dispatch/docs/kids-ad-2018-echo

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

57

Advertising@BrainerdDispatch.com | 218-855-5895

BRAINERD KIDS AD DESIGN Dispatch Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business.

Don’t miss the chance to promote your business with color advertisements created by students grades 3-5. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$295

1/2 page (6 col. x 5”) - Full Color

$495

Section Publish Dates:

Feb. 20

Space/Copy Deadline:

Jan. 3

Brainerd Dispatch

!

*Contract rates do not apply. *SEO Boost charges automatically apply

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

View it online

https://issuu.com/brainerd_dispatch/docs/kids-ad-2018-dispatch

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 58 58

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

Advertising@BrainerdDispatch.com | 218-855-5895

BRAINERD GRADUATION

Brainerd Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors in the 2019 Brainerd and Surrounding Areas Graduation Section.

Rates: $10.95 pci (B&W) Open color rates apply.

Section Publish Dates: Brainerd Dispatch

May 7

!

Space/Copy Deadline: Apr. 29 Contract rates do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

59

PEQUOT, PR-BACKUS GRADUATION

Pequot Lakes/Pine River-Backus Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors of Pequot Lakes and Pine River-Backus Schools.

Rates: $7.75 pci

Includes color

Section Publish Dates: May 30

!

Space/Copy Deadline: May 17

Contract rates do not apply *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 60 60

ECHO SPORTS PREVIEW Echo Sports Preview Spring, Fall and Winter Editions

15th annual Sports Preview sections insert into the Echo Journal. These sections feature preview stories and team photos for the Pequot Lakes Patriots and Pine River-Backus Tigers.

Rates:

$12.25 pci

FREE COLOR!

Includes color

Section Publish Dates: Spring Apr. 4

Fall Aug. 29

Winter Dec. 5

!

Space/Copy Deadline: Spring Fall Winter Mar. 28 Aug. 22 Nov. 25 Contract rates do not apply. *SEO Boost charges automatically apply

SHOW YOUR SCHOOL SPIRIT IN THESE SECTIONS!

View it online https://issuu.com/brainerd_dispatch/docs/2018-pl-spring-sports

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

61

Advertising@BrainerdDispatch.com | 218-855-5895

PEQUOT LAKES SPORTS POSTER Pequot Lakes Sports Poster

Be part of supporting Pequot Lakes School

Half of the proceeds go to the Pequot Lakes Sports Program!

Rates:

Full Color Ads

2x2” $150 2x2” w/3 issue commitment

$125/Issue

Jacket 2x2” (Fall & Winter Only) $75 Jacket 2x2” (with poster purchase) $50 *Contract discounts do not apply.

Publish Dates: Spring Fall Winter April August November

YOUR ADVERTISING DOLLARS WILL HELP PEQUOT LAKES SCHOOL SPORTS PROGRAM.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 62 62

PINE RIVER-BACKUS SPORTS POSTER

Pine River-Backus Sports Poster

Be part of supporting the Pine River-Backus School At least $3,500 goes to Pine RiverBackus School Sports Program!

Rates: Full Color Ads 125 Wall Posters and 250 Locker Posters 1/4 block 1/2 Block Full Block

$95 $145 $225

(1x1) (1x2) (2x2)

*Contract discounts do not apply.

!

Space Reservation Deadline: July 8

Your advertising dollars help PR-B School Sports Program!

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

63

HOMECOMING- PINE RIVER-BACKUS

Homecoming-Pine River-Backus

Be part of supporting Pine River-Backus School Show the team you support them by including a photo of you or one of your staff wearing a Tiger helmet in the ad. Inserts into Echo Journal.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

!

Space Reservation Deadline: September

BE PART OF SUPPORTING PINE RIVER-BACKUS Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 64 64

HOMECOMING- PEQUOT LAKES

HomecomingPequot Lakes

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

!

Space Reservation Deadline: September

BE PART OF SUPPORTING PEQUOT LAKES SCHOOL Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

65

CROSSLAKE- ST. PATRICK’S DAY

Crosslake St. Patrick’s Day Featuring St. Patrick’s Day schedule of events for 2019 and highlighting the annual parade.

A look back with stories and photos from past St. Patrick’s Day events are also included.

Rates:

Black & White $13.75 pci Color $16.75 pci

Section Publish Dates: Echo Journal Echoland-Piper Shopper

!

Mar. 7 Mar. 8

View it online

Space/Copy Deadline: Feb. 25

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 66 66

CHURCH TABS- CHRISTMAS AND EASTER Holiday Church Services and Events

These special sections publish the Friday before Palm Sunday and a day after Thanksgiving.

Religious section that announces times and dates of church services and events for Easter Holy Week and Advent worship schedule leading up to Christmas and New Years.

Rates:

$13.75 pci

Includes color

Easter Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

!

April 14 April 12

View it online

Space/Copy Deadline: Mar. 21

Christmas Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

!

Nov. 24 Nov. 22

Space/Copy Deadline: Nov. 7

Contract discounts do not apply. *SEO Boost charges automatically apply

View it online Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

67

LAKES AREA FOURTH OF JULY CELEBRATIONS GUIDE

Lakes Area 4th of July Celebrations Guide

Over 45,000 Circulation

Celebrate the 4th!

Echo Journal, Brainerd Dispatch and Echoland-Piper Shopper will be including a special section highlighting the Fourth of July events going on in and around the area.

Celebrations Gui

de

Rates: $16.75 pci (includes color) Flag Sponsorship

$1,200

* Sponsorship includes â&#x20AC;&#x153;this flag sponsored by (info and logo, B&W back side of ad and a 1/4 page full color ad in the section of your choice (Brainerd Dispatch, Echoland Shopper, Echo Journal or 4th of July.)

Publish Dates: Echo Journal Brainerd Dispatch Echoland-Piper Shopper

!

June 20 June 23 June 21

Space/Copy Deadline: June 3

*SEO Boost charges automatically apply *Contract discounts do not apply.

View it online

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 68 68

CROSSLAKE DAYS Crosslake Days

Events include a car show, art fair, chili cookoff, childrenâ&#x20AC;&#x2122;s games and much more! Enjoy this fall festival while taking in the natural beauty of Crosslake, splashed in the glorious autumn colors!

Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echo Journal Echoland-Piper Shopper

!

September 19 September 20

Space/Copy Deadline: September 5

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

69

BEAN HOLE DAYS

Beanhole Days, Pequot Lakes Show your companyâ&#x20AC;&#x2122;s support for the Beanhole Days Celebration in Pequot Lakes. Inserts into the Echoland Shopper.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

About Beanhole Days

The Pequot Lakes Bean Hole Days celebration in July originated in 1938. The huge cast iron kettles with fun names like Big Bertha, Thor, Sven and Lena are filled with beans, then buried and cooked overnight. The next day, the kettles are raised and the beans are served free of charge at noon. This tradition brings thousands together as they share a free lunch of baked beans, dinner roll, and beverage.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 70 70

HOLIDAY GUIDE Now your Holiday Guide ad includes a BONUS email blast!

35,000 Circulation

Holiday shopping, festivities and ways to help families in need

This guide is full of gift giving ideas along with holiday events and festivities. Also includes content about community volunteer opportunities and how to sign up to help those in need during this generous season.

Kids’ Coloring Contest

The Holiday Guide features a coloring contest.

The winner of this contest will be featured on the front page of the Holiday Greetings Publication.

Rates:

All ads are process color

Ad Sizes: Premium Placement Front Page Ads: (Only 6 available)

3 x 6” Top of the fold 3 x 6” On the fold 3 x 6” Below the fold

$575 $512 $450

Regular Inside Ads:

1/16 Page (3 x 2.5”) 1/8 Page (3 x 5”) 1/4 Page (6 x 5.25”) Half Page (6 x 10.5”) Back Cover (6 x 10.5”)

$90 $180 $360 $720 $900

Publish Dates: Inserts into the Black Friday

50% OFF

Rates when you rerun the ad in any of our three papers!!!*

editions of the Echoland Shopper (Nov. 27), Echo Journal (Nov. 28) and Brainerd Dispatch (Nov. 28).

!

Space/Copy Deadline: October 29

Contract discounts do not apply *SEO Boost charges automatically apply

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

71

View it online *Includes ANY AD purchased for the Holiday Guide from Nov. 1 through Dec. 24. Ad may run multiple times at the same discount of 50% off open ROP rates. No copy changes, unless a date needs to be adjusted.

Advertising@BrainerdDispatch.com | 218-855-5895

HOLIDAY GREETINGS, ECHO JOURNAL

Holiday Greetings, Echo Journal

Great opportunity to publish your holiday greetings to your customers.

Full of holiday fun with letters to Santa written by area children.

Rates:

$12.50 pci

INCLUDES COLOR!!

Publish Dates: Echo Journal

!

Dec. 19

Space/Copy Deadline: Dec. 6

*Contract discounts do not apply. *SEO Boost charges automatically apply

View it online https://issuu.com/brainerd_dispatch/docs/pej-2017-holiday-greetings

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 72 72

STORIES OF CHRISTMAS - BRAINERD DISPATCH Stories Of Christmas, Brainerd Dispatch

This is ideal and very popular for holiday greetings from area businesses.

The Stories of Christmas feature has stories written and submitted by Brainerd area residents. Your ad will be on the pages with the stories in the youth, teen and adult categories.

Rates:

$13.75 pci

INCLUDES COLOR!!

Publish Dates:

Brainerd Dispatch Dec. 22

!

Space/Copy Deadline: Dec. 16 Contract discounts do not apply. *SEO Boost charges automatically apply

View it online https://issuu.com/brainerd_dispatch/docs/stories_of_christmas-2017

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

73

CROSSLAKE WINTERFEST Crosslake Winterfest

Reach over 3,500 homes in the Echo Journal and 10,000 homes in the Echoland-Piper Shopper.

Rates: (Includes Color) 3.5” x 7” (Front Page) 5.25” x 4” (Inside) 5.25” x 2” (Inside) 10.75” x 10.5” - Half Page

$180 $150 $75 $450

*Ad spaces can be combined

Publish Dates:

Echo Journal Jan. 24 Echoland-Piper Shopper Jan. 25

!

Space/Copy Deadline: Jan. 14 Contract discounts do not apply. *SEO Boost charges automatically apply

View it online https://issuu.com/brainerd_dispatch/docs/2018_winterfest

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 74 74

BUSINESS TRADITIONS

Business Traditions • This section is dedicated to lakes area businesses, honoring each business for their years of service and featuring stories about companies in each of our communities.

• Advertisements will be grouped by community.

Rates: 1 Column x 2”

$28 (B&W)

Includes: Color business logo, contact information and the number of years since the business has been established.

Insertion Dates: Echo Journal Brainerd Dispatch

!

Jan. 31, 2019 Feb. 1, 2019

Don’t miss this opportunity to promote your business.

Space/Copy Deadline: Jan. 16, 2019

Contract discounts do not apply.

View it online https://issuu.com/brainerd_dispatch/docs/business-traditions-2018

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

75

PROGRESS EDITION - LABOR DAY SALUTE

Progress Edition- Labor Day Salute!

A thank you to your employees/patrons!

This Labor Day thank your employees and customers in the special Labor Day section â&#x20AC;˘ Feature articles and photos of local businesses. â&#x20AC;˘ Total print distribution of 12,000 homes! Print copy distributed in the Brainerd Dispatch and Echo Journal.

Rates: $14.50

pci (includes color)

Buy a 1/4 page ad or larger and receive the equivalent article space with photos-created for you by a writer!

Publish Dates: Brainerd Dispatch Echo Journal

Sept. 2 Sept. 5

!

Space/Copy Deadline: August 2 Contract discounts do not apply. *SEO Boost charges automatically apply

One of our best-read and largest sections of the year!

View it online https://issuu.com/brainerd_dispatch/docs/2018-progress-edition

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 76 76

VETERANS DAY SALUTE A community favorite!

Veterans Day Salute

This publication includes photos of veterans submitted from the community. It is a great piece that shows our veterans we stand behind them and appreciate the sacrifices they have made for our country.

Rates: All ads are process color

S LUTE November | 2018

Double Truck $1,600 Back Cover $1,000 Inside Front Cover $900 Inside Back Cover $900 $800 Full Page

1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Square 4.77” x 4.8” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” One Column 2.3” x 1.18”

Distributed to over 12,000 homes

$400 $400 $175 $175 $175 $100 $100 $40

*Contract discounts do not apply.

VETERANS DAY 2018

• ADAPTIVE HOUSING FOR VETERANS • POST TRAUMATIC STRESS DISORDER

ANNIE ADAMS

CROSBY NATIVE SERVES WITH “DRAGON WHALES” Also in this edition

Veteran Stats

Marvin Keogh Local Service Heroes

A publication of the Brainerd Dispatch and Echo Journal

Insertion Dates: Dispatch Echo Journal

Nov. 11 Nov. 7

!

Space/Copy Deadline: Oct. 8 *SEO Boost charges automatically apply

View it online https://issuu.com/brainerd_dispatch/docs/salute-2018

*Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

77

BREAST CANCER AWARENESS Breast Cancer Awareness

EDUCATION PREVENTION AND EDUCATION

Mammograms 5

New for 2018: This feature will be inside the regular papers. Choose to have an ad in one or both publications to show your support for their battle!

Mammogram 3-D technology

Rates:

Melinda Jackson, Breast Imaging Manager at CRMC.

Brainerd Dispatch $10.95 pci Black and White $14.70 pci Color

3-D mammography is a relatively new breast imaging procedure. Available in all three major lakes area medical clinics including Cuyuna Regional Medical Clinic, Essentia and Lakewood Health System.

Benefits of 3-D • Earlier detection of small breast cancers • Greater accuracy in pinpointing size, shape and location of breast abnormalities • Fewer biopsies or additional tests • Greater detection of multiple breast tumors • Clearer dense breast tissue images

Echo Journal $6.40 pci Black and White $9.40 pci Color

Drawbacks?

Although uncommon, it is possible to find small breast cancers that would not become life threatening, grow or spread leading to over-diagnosis and over-treatment, according to cancer.org.

4

*Contract discounts do not apply. *SEO Boost charges automatically apply

Publish Dates: Dispatch Echo Journal

!

Oct.15 Oct. 17

Space/Copy Deadline: Oct. 9

Tips for your Mammogram

Many women avoid mammograms out of fear of the pain and discomfort associated with the procedure.

Here's some tips that can help.

1. Time your visit. Breasts are not as tender one week after a period.

2. Dress well. Wear a shirt and bra that are easy to take off and put on. Consider a front button up shirt if you wear make-up or style your hair.

3. Pack the pain meds. OTC pain meds may help with discomfort.

4. Perfume negative. Things like perfume, deoderant, lotions and body powders can show up as false positives.

5. Avoid caffeine. Some women find that caffeine contributes to breast tenderness. Avoid caffeine a week prior.

Breast Cancer Awareness • October 2017

Best friend Samantha Welle (Left) shaved her head to show her support for Sarah.

Family support at the race for the cure.

(Clockwise) Sarah, her son Jordan, Sarah's mom Kathleen Erickson, Sarah's cousin Eda May Johnson, and Sarah's daughter Tori.

“...Stay positive, surround yourself with love and support and fight it tooth and nail.”

does the faith that she will come out the other side of this journey healthier and wise.

“Early detection without a doubt saved my life,” Sarah concluded. “I would have never anticipated this in my life path, but I also know that cancer doesn’t discriminate. It doesn’t care who you are, how young you are or how healthy you are. Know your body, do self-exams and don’t put off yearly mammograms. And if you do get a diagnosis of cancer, stay positive, 4.5x5.25 You can Always Count - Back of Nurse_Layout 1 9/7/15 4:09 PM Page 1 surround yourself with love and support and fight it tooth and nail.”

- Sarah Oehrlein Whatever God lies in front of us we would get through together as a family.”

As an operating room charge nurse at CRMC, Sarah soon found herself in an unfamiliar position of being the patient instead of the caregiver.

Instead of being the registered nurse who readied the operating room for patients, she found herself in the role of the patient under the OR lights. As the date of her partial mastectomy and lymph node dissection surgery approached, friends, family and co-workers rallied around her with love and support. After a successful surgery and a report that her lymph nodes were also clear, she began chemo in May. Her chemo consisted of four rounds, each round five hours long, every three weeks, a process she finished up in July. “I am so blessed to be a part of the CRMC team and also to be under their care as a patient,” Sarah revealed. “It’s given me a chance to see patient care through a new lens and I know this experience will make me a better nurse. I am grateful for the talents and compassion of my Care Coordinator Jill Witlock, my surgeons Dr. LeMieur and Dr. Shawn Roberts and physicians Dr. Westin and Dr. Kara Maucieri. But I am most grateful for the fact that I listened to my gut. Because my breast cancer was fast-growing, I know my outcome would be very different if I had ignored those feelings or even waited a few weeks to go back to my doctor.”

As the next leg of her treatment begins, six weeks of radiation beginning the first week of September, this ambitious mom’s laser focus on getting well has not wavered. Her busy life at work and home continues and so

14

You can always count on a good neighbor.

Other home health providers have come and gone, but you can trust the care of your loved one with the compassionate team that will be there when you need them most. Just like we have since 1984.

We’ll be there.

(218) 829-9238 | (888) 221-578 www.gnhomecare.com

Breast Cancer Awareness • October 2017

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 78 78

ADSCAPES Ad Scapes Looking for an exciting way to present your message to your customers? Or looking for something unique and eye catching? Try an Ad Scape! Unique advertising design blended with content will set your ad apart from the rest.

Magazines:

Double Truck 16.5” x 10.25” Full Page 7.25” x 10.25” Half Page Horizontal 7.25” x 4.8” Half Page Vertical 3.53” x 9.75”

$3,250 $1,820 $910 $910

Newpapers:

Weekend Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$7,302.75 $3,370.50 $1,685.25 $1,685.25

Weekday Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$6,169.80 $2,847.60 $1,423.80 $1,423.80

Echo Journal: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,108.65 $1,896.30 $948.15 $948.15

Echoland-Piper Shopper: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,750.20 $2,192.40 $1,096.20 $1,096.20

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

79

BACK TO SCHOOL Back To School • A to Z safety tips $30 for a sponsored ad.

• Who’s doing what and when in area schools • News and updates for the coming school year • Enrollment and new program information • School districts covered (but not limited to): - Brainerd - Crosby-Ironton - Little Falls - Pillager - Pequot Lakes - Pine River/Backus - Walker/Hackensack/Akeley - Aitkin - Crosslake - Lake Region Christian - Staples-Motley - St. Francis of the Lakes - Discovery Woods Montessori School

Rates:

$13.10 B&W $16.10 Color Contract rates do apply.

Your all-inclusive back to school guide for local area school districts.

Advertising@BrainerdDispatch.com | 218-855-5895

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 80 80

PAUL BUNYAN TRAIL MAP Single Four pages, Only 14 spots available!

Page 1(Premium)

Paul Bunyan Trail Map

Get your business noticed on the Paul Bunyan Trail Map! Rates: 2 x 2â&#x20AC;? Box

$190

(only 11 spots available)

2 x 2â&#x20AC;? Page 1 Placement $225 (only 3 spots available)

Space Deadline: April 5 *Contract discounts do not apply.

Advertising@BrainerdDispatch.com || 218-855-5895 218-855-5895 Advertising@BrainerdDispatch.com TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

81

BROCHURE MARKETING

Simply Smart

Brochure marketing through Discover Racks is an effective and economical opportunity to target interested customers who are actively searching for places to stay, things to do and places to eat. We make it convenient by offering design, printing and distribution services.

Approximately 100 High Traffic Locations

Cass Walker

Hackensack

We cover the lakes area!

Pine River

Restaurants, Hotel Lobbies, Attractions, Gas Stations, Shops and more!

Crosslake

Tailored Rates

Pequot Lakes Breezy point

Your rate will depend on brochure size and length of rack subscription. Contact for complete pricing information.

Nisswa Baxter

Crosby

Merrifield Brainerd

Crow Wing

Monthly Subscription Rate Table Standard (tri-fold) up to 4” wide

Half Sheet (bi-fold) up to 6” wide

Full Size (portrait) up to 9” wide

Oversize (landscape) up to 14” wide

Size/Style

Standard

Half Sheet

Full Size

Oversize

3 Months

$225/mo

$250/mo

$350/mo

$425/mo

6 Months

$175/mo

$200/mo

$300/mo

$375/mo

12 Months

$125/mo

$150/mo

$250/mo

$325/mo

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 82 82

FULL RUN ROP AD SIZES AND RATES :: DOMINANCE

Ad Units > 1/2 page DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page.

These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow.

FULL PAGE

6 columns x 21 inches $1,839.60 $2,205

Mon-Fri Sun

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $1,379.70 $1,653.75

:: IDENTITY

Ad Units > 1/4 Page - < 1/2 page IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule.

Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time.

1/2 VERTICAL

3 columns x 21 inches $919.80 Mon-Fri $1,102.50 Sun

1/2 HORIZONTAL 6 columns x 10.5 inches $919.80 $1,102.50

1/2 TALL

4 columns x 15.75 inches $919.80 $1,102.50

For best results, IDENTITY ad units should run 2-4 times in a 6-day period.

Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $459.90 Mon-Fri $551.25 Sun

1/4 HORIZONTAL 6 columns x 5.25 inches $459.90 $551.25

1/5 PAGE

4 columns x 6 inches $350.40 $420

1/6 PAGE

2 columns x 10 inches $292 $350

1/7 PAGE

3 columns x 6 inches $262.80 $315

1/8 VERTICAL

2 columns x 8 inches $233.60 $280

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency.

These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches $219 Mon-Fri $262.50 Sun

1/9 PAGE

2 columns x 7 inches $204.40 $245

These units provide sufficient space for a complete message at low cost for consistent response.

For best results, IMPRESSION ad units should run 3-5 times in a 6-day period.

Suggested for: Image Branding; Small Business; Health Care.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

83

FULL RUN ROP AD SIZES AND RATES :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $175.20 Mon-Fri $210 Sun

A4 VERTICAL

1 columns x 4 inches $58.40 Mon-Fri $70 Sun

A12 BANNER

6 columns x 2 inches $175.20 $210

A4 HORIZONTAL 2 columns x 2 inches $58.40 $70

A10

2 columns x 5 inches $146 $175

A3

1 columns x 3 inches $43.80 $52.50

A8

A6

2 columns x 4 inches $116.80 $140

2 columns x 3 inches $87.60 $105

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $29.20 $35

A5

1 columns x 5 inches $73 $87.50

2 columns x 1 inches $29.20 $35

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach.

These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action.

For best results, AWARENESS ad units should run 4-6 times in a 6-day period.

Suggested for: Repair & Service; Restaurants; Notices.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 84 84

ECHO JOURNAL & ECHOLAND-PIPER SHOPPER ROP AD SIZES AND RATES :: DOMINANCE

Ad Units > 1/2 page DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page.

These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow.

FULL PAGE

6 columns x 21 inches $1,071 Echo Journal $1,335.60 Shopper

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $803.25 $1,001.70

:: IDENTITY

Ad Units > 1/4 Page - < 1/2 page IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule.

Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time.

1/2 VERTICAL

3 columns x 21 inches $535.50 Echo Journal $667.80 Shopper

1/2 HORIZONTAL 6 columns x 10.5 inches $535.50

1/2 TALL

4 columns x 15.75 inches $535.50 $667.80

For best results, IDENTITY ad units should run 2-4 times in a 6-day period.

Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $267.75 Echo Journal $339.90 Shopper

1/4 HORIZONTAL 6 columns x 5.25 inches $267.75 $333.90

1/5 PAGE

4 columns x 6 inches $204 $254.40

1/6 PAGE

2 columns x 10 inches $170 $212

1/7 PAGE

3 columns x 6 inches $153 $190.80

1/8 VERTICAL

2 columns x 8 inches $136 $172.80

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency.

These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches $127.50 Echo Journal $159 Shopper

1/9 PAGE

2 columns x 7 inches $119 $148.40

These units provide sufficient space for a complete message at low cost for consistent response.

For best results, IMPRESSION ad units should run 3-5 times in a 6-day period.

Suggested for: Image Branding; Small Business; Health Care.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

85

ECHO JOURNAL & ECHOLAND-PIPER SHOPPER ROP AD SIZES AND RATES

:: AWARENESS

A12 VERTICAL

2 columns x 6 inches $102 Echo Journal $127.20 Shopper

A4 VERTICAL

1 columns x 4 inches $34 Echo Journal $42.40 Shopper

A12 BANNER

6 columns x 2 inches $102 $127.20

A4 HORIZONTAL 2 columns x 2 inches $34 $42.40

A10

2 columns x 5 inches $85 $106

A3

1 columns x 3 inches $25.50 $31.80

A8

A6

2 columns x 4 inches $68 $84.80

2 columns x 3 inches $51 $64.80

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $17 $21.20

A5

1 columns x 5 inches $42.50 $53

2 columns x 1 inches $17 $21.20

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach.

These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action.

For best results, AWARENESS ad units should run 4-6 times in a 6-day period.

Suggested for: Repair & Service; Restaurants; Notices.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 86 86

DISPATCH NON-PROFIT ROP AD SIZES AND RATES AWARENESS

A12 VERTICAL

2 columns x 6 inches $131.40 Mon-Fri $157.44 Sun

A4 VERTICAL

1 columns x 4 inches $43.80 Mon-Fri $52.48 Sun

A12 BANNER

6 columns x 2 inches $131.40 $157.44

A4 HORIZONTAL 2 columns x 2 inches $43.80 $52.48

A10

2 columns x 5 inches $109.50 $131.20

A3

1 columns x 3 inches $32.85 $39.36

A8

A6

2 columns x 4 inches $87.60 $104.96

2 columns x 3 inches $65.70 $78.72

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $21.90 $26.24

A5

1 columns x 5 inches $54.75 $65.60

2 columns x 1 inches $21.90 $26.24

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach.

These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action.

For best results, AWARENESS ad units should run 4-6 times in a 6-day period.

Suggested for: Repair & Service; Restaurants; Notices.

Due to automatic rounding total cost may vary a small amount.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

87

ECHO JOURNAL & ECHOLAND-PIPER SHOPPER NON-PROFIT ROP AD SIZES AND RATES :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $76.44 Journal $95.40 Shopper

A4 VERTICAL

1 columns x 4 inches $25.48 Journal $31.80 Shopper

A12 BANNER

6 columns x 2 inches $76.44 $95.40

A4 HORIZONTAL 2 columns x 2 inches $25.48 $31.80

A10

2 columns x 5 inches $63.70 $79.50

A3

1 columns x 3 inches $19.11 $23.85

A8

A6

2 columns x 4 inches $50.96 $63.60

2 columns x 3 inches $38.22 $47.70

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $12.74 $15.90

A5

1 columns x 5 inches $31.85 $39.75

2 columns x 1 inches $12.74 $15.90

Small Ad Units Due to automatic rounding total cost may vary a small amount.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 88 88

REQUIREMENTS- THE FINE PRINT

We at the Brainerd Dispatch and Echo Publishing are committed to providing an excellent product to all of our customers. To ensure excellence to our advertisers, we have set the following advertising policies.

All advertisements are accepted subject to the approval of the publisher.

Brainerd Dispatch and Echo Publishing reserve the right to refuse or cancel any advertisement at any time.

Rates charged for advertising are for space only and do not include any compensation for the right, title and any interest to layouts, composition, material, or labor of advertisements created by and placed with Brainerd Dispatch/Echo Publishing. All advertisements remain the sole property of Brainerd Dispatch/ Echo Publishing. Brainerd Dispatch/Echo Publishing reserve the right to copyright any ad produced by its staff.

The advertiser, and any third party publisher, who uses the ad agrees to indemnify and hold harmless The Brainerd Dispatch/Echo Publishing for any inaccuracies or fallacies resulting from alteration, modification, or attempted redesign of the purchased high resolution PDF. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement.

All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more than 30 days past due.

In double truck ads the gutter is billed as one column.

Advertising rates may be revised from time to time. Advertisers under contract will be given 30 days notice.

Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be e-mailed or faxed to the advertiser.

Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the advertiser.

However, if there is an error that is the fault of the Brainerd Dispatch/Echo Publishing, the ad will be rerun (or credit given for) that part of the ad containing the error.

Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancellations after deadline may be billed for time and materials. The labor charge is $50 per hour.

The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement.

Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of acceptance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a positioning surcharge has been paid.

Brokered Advertising: Brainerd Dispatch and Echo Publishing work directly and individually with advertisers and do not accept local brokered advertising.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

89

REQUIREMENTS- THE FINE PRINT

Specs For Sending Ads Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard).

• Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used.

• Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt.

• When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes.

• Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen versus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing

the colors to shift to try to match our profiles.

• All fonts must be embedded.

• OPI cannot be used.

• Any images used in your original document should be at a minimum resolution of 200 dpi.

• All PDF’s created from software that supports layers and live transparencies (i.e.

Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad.

• PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel,

Avoid

Publisher, or other office applications as best we can, but can not guarantee final output.

They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc.

• We also will accept native files which must include all supporting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files.

• Any copy not sent as a digital file will be converted digitally (scanned) and will probably suffer a loss of quality in the conversion.

• If you have concerns or questions regarding any of the above please feel free to call.

Do

Can you read me?

Save Fancy Fonts for Big Titles

Can you read me?

Can you read me?

Can you read me?

Can you read me?

Can you read me?

Can you read me?

Can you read me?

Low resolution logos taken from your website or social media used in print could look like this.

Script fonts, thin fonts and condensed fonts like these are hard to read on a dark background.

Especially if they appear in a small ad.

Send high resolution logos.

Make sure you have enough space for fancy fonts to print larger. Keep fancy/script fonts for titles or short sentences.

Use easy-to-read simple fonts for paragraphs.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

Page 90 90

SPONSORED CONTENT OPPORTUNITIES

We have two main publica- your media consultant for current prices. tions that have advertorial options. Ask for a sales flyer Can I add photos? for ad rates and more spe- Yes! Please do.

Use high quality photos (300 + dpi. cific information.

Include a couple for the designer to Weddings North magazine • 1/2 or full page ad, get a free article space of equal or lesser size.

Progress Edition (Labor Day) Broadsheet size publication • 1/4, 1/2 and full page ads, get a free article space of equal or lesser size.

Her Voice Women in Business • Full page or 1/3 page See Her voice flyer for pricing.

How will my advertorial be called out?

Legally we have to add the words “advertisement,” “sponsored content” or “advertorial” in 10 point type on the top center.

Can I write it myself?

Short answer: Depends on the publication. Ask your media consultant.

If you do- Please include who to credit for the writing. Our staff editor may change or correct any grammatical errors.

work with. Avoid busy backgrounds, dim lighting and be sure to include a photo caption and a photo credit.

Can I combine my advertorial into my adspace to increase my ad?

Short answer no.

Your paid ad and advertorial must be separate entities. You can however, request your article be placed next to your corresponding ad or request to have them on completely different ends of the publication. Ask your media consultant about space and availability. No guarantees.

Weddingss North

2017 Our ultimate style issue

Get the look!

ROMANTIC RUSTIC NATURAL ELEGANT

2017 TRENDS

Plus a fun look back at style’s past

Brainerd lakes area receives FIVE-STAR RATING

Up-North VENUE GUIDE A Brainerd Dispatch Publication

Up-North Vacation-style Wedding

A lakeside weekend wedding filled with fun and relaxation

Word Counts General guidlines:

Weddings North

Can I place my ad next to my advertorial?

Half Page 200-400 words Includes one photo, logo (if wanted) and a pull-out quote.

How many words should I use?

Full pages (see full page samples) Word Heavy 450-600 words Includes one photo and quote

See previous.

Word count depends on a few of these factors: Ad space size, publication size, number of photos and any other graphic enhancements you include like sidebar information and logo use.

Do you have a writer for me?

We refer a freelance writer to help our advertisers write their advertorials. See specific sales flyers or ask

Mid Mix 350-500 words Includes a couple photos/graphics and sidebar Graphic Heavy 200-350 words Includes a couple photos, sidebar, supporting graphics and quote.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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GLOSSARY Ad Strategy

A subset of your Marketing Plan, Ad Strategy is identifying the different ad options you have and how you can use them effectively.

Audience

An Audience is a way to separate your consumer base into different categories that you can identify, target and track.

Audience is important to identify when planning your marketing and evaluating your marketing’s effectiveness.

Behavioral Targeting

By tracking an individual’s activity online, search engines and other programs are able to assign particular behaviors, that when displayed, trigger ad delivery that is relevant to that individual based on those actions.

Blitz

A Blitz is a short marketing campaign that is focused on accomplishing, or promoting, a particular product or event.

For example: if you have a sale coming, you may consider a blitz to create top of mind awareness for potential customers.

Brand, Branding

Your Brand is what consumers identify you as. Your Brand is a vital part of any marketing that you do and care should be taken to maintain your Brand integrity.

Budget

Refers to not only your dollar investment, but also your time. While some time can

be offset by increasing dollars (outsourcing ad design for example) time should certainly be considered.

Bundle

Bundling is simply packaging multiple types of marketing into one campaign or strategy using the same message. Bundling your print and online is a standard option that ensures you are maximizing your reach.

Campaign

A Campaign is a planned marketing effort that includes a predetermined goal, measurable progress, and clear messages. The campaign itself should have fairly clear start and end parameters to ensure that the measurable tracking is accurate.

Circulation

In print circulation, or reach of the subscribed users, is usually separated into weekday and weekend categories. For weekly newspapers there is just the one category.

Column Inch

In print advertising the size of an ad is determined by its column inches. A column inch is the width of one column and one inch in height.

CPC (Cost per Click)

This is a comparison you can use to determine the value (subjective) of each click your ad receives- for example: if you have 10 clicks and it cost you $100 then your CPC is $10. See also PPC

CPM (Cost per Mille)

Cost per Mille, or Cost per Thousand, is used to calculate the cost of impressions. Basically, for every 1,000 times your ad is shown (impressions) it will cost you a set amount. For example: if a certain online ad size has a CPM of $10, it will cost you $10 for every 1,000 times your ad is shown.

Demographic

Similar to Audience, Demographics refer to the specific identifiers that make up an audience. Examples of some demographics: gender, age range, income level, family, etc.

Fragmentation

This occurs when traits of your audience change and cause new groups, or subgroups, to be formed. It is important to keep track of fragmentation in order to maintain your marketing’s effectiveness.

Goals

Your marketing plan needs to have well defined, realistic goals. If you don’t have these it will be difficult to measure the actual effectiveness of any marketing you do. For example: I want to drive traffic vs. I want to increase unique users by 5%.

Impressions

An Impression refers to each time an ad is displayed. For example: if you had 100 impressions, that means your ad was shown 100 times.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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GLOSSARY PCI (Per Column Inch)

The price you pay per column inch. A column inch is equal to the actual size of the particular publication column by 1 actual inch. See the specific publication for actual measurements.

rather than a set number of impressions.

For example: an SOV campaign would be a purchase of 50% of total estimated impressions; whereas a CPM campaign would be based more on budget and available impressions.

PPC (Pay per Click)

Target Marketing

An ad model where instead of paying for a guaranteed number of impressions, you instead bid on each available impression and then are billed based on that.

ROP (Run of Press)

Run of Press simply means that a print ad can be placed anyplace that is convenient for the printer.

ROS (Run of Site)

Run of Site is similar to ROP except it refers to online advertising. Run of Site simply means the ad runs in rotation in a certain size across the entire website.

Social Media

Social Media is made up of any series of networks that consumers use to interact with each other. Social Media is a way that business can interact with their customers to create more personal interaction.

SOV (Share of Voice)

Share of Voice guarantees the frequency of your ad compared to other ads in that same category, either by size of ad, or section. An SOV campaign emphasizes the overall percentage of views

Unique User

Unique User refers to the number of different devices that have accessed a website. Typically identified by IP address, unique user information is useful for identifying audiences and device access.

Identifying unique audiences and marketing to them directly is called Target Marketing. This is an ideal way of marketing, as it will help reach existing, new and potential customers. Target marketing can be accomplished in a number of ways, from audience knowledge to specialized programs that can assist you in identifying your audiences.

TOM (Top of Mind Awareness)

Top of Mind refers to the idea that your brand/product/company is the first thing a potential customer thinks of when they have a relevant need. For example: TOM is accomplished when someone remembers your ad for financial planning as they are thinking, or speaking with others about retirement plans.

Tracking

Throughout your marketing campaign you need to establish progress by tracking your results. To do this effectively, your tracking methods need to have easily defined, objective goals that you can quantify.

Advertising@BrainerdDispatch.com | 218-855-5895 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com

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