2018 Product Book

NAVIGATING MEDIA

2018 Product Book

THE

Building strong business relationships by providing effective marketing solutions.

(218) 855-5898 • 506 James St., Brainerd, MN 56401 • brainerddispatch.com • pineandlakes.com

E- Paper Access

Benefits of E-Paper Access • •

Full access to our products Immediate online access for tearsheets

•

The publications will be on the site for 60 days – the month in which the ads ran and the month after.

Brainerd Dispatch Subscriber Login:

Subscriber login email address: Password: Call

Call

Echo Journal: www.pineandlakes.com (no login required)

Alternative: Send us your email address and we will sign you up for electronic tearsheets.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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2

Print Products

2018 Rates

Display

Digital

Contract Level DVContract

Discount

Sunday Dispatch

Daily Dispatch

Echo Journal

Echoland Shopper

$17.50

$14.60

$8.50 $7.73 $7.56 $7.56 $7.39 $7.22 $7.05 $6.88 $6.71 $6.54 $6.37 $6.20 $6.03 $5.86 $5.69 $5.52 $5.35

$10.60 $9.65 $9.43 $9.43 $9.22 $9.01 $8.80 $8.59 $8.37 $8.16 $7.95 $7.74 $7.53 $7.31 $7.10 $6.89 $6.68

0% 9% 11% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

Open Rate 26 Ads 52 Ads $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

N/A N/A $15.57 $15.22 $14.87 $14.52 $14.17 $13.82 $13.47 $13.12 $12.77 $12.42 $12.07 $11.72 $11.37 $11.02

N/A N/A $12.99 $12.70 $12.41 $12.12 $11.83 $11.53 $11.24 $10.95 $10.66 $10.37 $10.07 $9.78 $9.49 $9.20

Our Digital Network now spans the entire FCC Network and beyond!

Echo Journal/Shopper $14.85 $13.90 $13.68 $13.68 $13.47 $13.26 $13.05 $12.84 $12.62 $12.41 $12.20 $11.99 $11.78 $11.56 $11.35 $11.14 $10.93

Targeting: demographic, geographic, device, time of day or search behaviors. Standard ad sizes, expanding ads and dynamic rich media, we can do it all!

Rates start at $12 CPM

Garage Sales 50 word ad base cost $1.60 CPW > 50 $

Brainerd Dispatch

1-3 day posting $5.00 per additional day (up to 1 week) $ 00

Echo Journal

1 posting

Combo

Due to automatic rounding total cost may vary a small amount.

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

$

27

4000

Both Papers ($3.20 CPW > 50) *$5.00 Rain insurance **$3.00 Extra signage bundle

* Pick-up rates available: 25% off < 40â&#x20AC;?; 50% off => 40â&#x20AC;?.

Color Rates

2700

95 - 126 Inches $275.00

Classified Echo Journal

Brainerd Dispatch Run time

*Merchandise

15 word Min. /CPW >15

**Trans. & Rec.

20 word Min. /CPW >20

26.25/$1.75

$

30.00/$2.00

$

37.50/$2.50

$

45.00/$3.00

$

1 Week

$

2 Weeks

$

3 Weeks

$

4 Weeks

$

Real Estate

15 word Min. /CPW >15

10.00/$0.75

$

20.00/$1.50

$

30.00/$2.25

$

40.00/$3.00

$

Rentals

15 word Min. /CPW >15

37.50/$2.50

$

45.00/$3.00

$

52.50/$3.50

$

60.00/$4.00

$

Services

15 word Min. /CPW >15

26.25/$1.75

$

37.50/$2.50

$

45.00/$3.00

$

52.50/$3.50

$

Open Rates

15 word Min. /CPW >15

30.00/$2.00

$

13.20/$0.88

45.00/$3.00

$

60.00/$4.00

$

75.00/$5.00

$

21.00/$1.40 29.25/$1.90

34.80/$2.32

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Print Products Preprinted Tabs

2018 Rates Due to automatic rounding total cost may vary a small amount.

Contract Rate

Discount

4 Page

8 Page

12 Page

16 Page

20 Page

24 Page

28 Page

Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

0% 11% 13% 15% 17% 19% 21% 23% 25% 27% 29% 31% 33% 35% 37%

$65.00 $57.85 $56.55 $55.25 $53.95 $52.65 $51.35 $50.05 $48.75 $47.45 $46.15 $44.85 $43.55 $42.25 $40.95

$75.00 $66.75 $65.25 $63.75 $62.25 $60.75 $59.25 $57.75 $56.25 $54.75 $53.25 $51.75 $50.25 $48.75 $47.25

$85.00 $75.65 $73.95 $72.25 $70.55 $68.85 $67.15 $65.45 $63.75 $62.05 $60.35 $58.65 $56.95 $55.25 $53.55

$95.00 $84.55 $82.65 $80.75 $78.85 $76.95 $75.05 $73.15 $71.25 $69.35 $67.45 $65.55 $63.65 $61.75 $59.85

$105.00 $93.45 $91.35 $89.25 $87.15 $85.05 $82.95 $80.85 $78.75 $76.65 $74.55 $72.45 $70.35 $68.25 $66.15

$115.00 $102.35 $100.05 $97.75 $95.45 $93.15 $90.85 $88.55 $86.25 $83.95 $81.65 $79.35 $77.05 $74.75 $72.45

$125.00 $111.25 $108.75 $106.25 $103.75 $101.25 $98.75 $96.25 $93.75 $91.25 $88.75 $86.25 $83.75 $81.25 $78.75

32+ Pages: 8% Rate increase per 4-page increments *Contract level discounts will apply.

Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded).

Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown.

Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.

Deadlines and Dimensions Brainerd Dispatch Deadlines Publishes six days a week

Display

Publication Date...............Deadline (5 p.m. M-F) Monday................................. Thursday prior Tuesday................................ Friday Wednesday.......................... Monday Thursday.............................. Tuesday Friday.................................... Wednesday Weekend Edition................ Thursday, noon

Classified

Publication Date...............Deadline (3 p.m. M-F) Monday................................. Friday prior Tuesday................................ Monday Wednesday.......................... Tuesday Thursday.............................. Wednesday Friday.................................... Thursday Weekend Edition................ Friday, 3 p.m.

Echo Journal Deadlines Publishes Thursdays

Ad Type..............................Deadline Display.................................. Monday, noon Classified line ads.............. Tuesday, noon Preprinted Inserts............... Monday, 10 a.m.

Echoland Shopper Deadlines Publishes Fridays

Ad Type..............................Deadline Display.................................. Tuesday, noon Classified line ads.............. Tuesday, 4 p.m.

Preprinted Inserts............... Friday prior, 4 p.m.

Sizes

Page Size (Image Area) Standard Page: 6 col (10.75”) x 21” Column Width: (23” web size) 1 column............... 1.6875” 2 column.....................3.5” 3 column..............5.3125” 4 column................. 7.125” 5 column............. 8.9375” 6 column................. 10.75” Double Truck..............23” Wrap...............10.75” x 21”

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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2018 Distribution Map Cass Walker

Longville

Hackensack

Backus

Outing

Aitkin

Fifty Lakes

Emily Crosslake

Pine River

Wadena Wadena

Lake Shore Pillager Staples Motley

Pequot Lakes Aitkin Crosby Nisswa Ironton Merrifield Deerwood Brainerd Baxter Fort Ripley

Crow Wing

Eagle Bend

Garrison

Browerville Long Prairie

McGregor

Onamia

Morrison Swanville

Little Falls

Pierz

Todd

Mille Lacs

Brainerd Dispatch Average Distribution: Daily 9,500 â&#x20AC;˘ Sunday 13,000 Echo Journal Average Weekly Distribution: 3,500 Echoland-Piper Shopper Average Weekly Distribution: 32,000

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Distribution

Distribution Map

Distribution FCC Network

Newspapers

We are part of the entire FCC network!

Commercial Printing Broadcast Digital

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Banner Ads Banner Ads Front Page/Regular Front Page Banner Ads (Brainerd Dispatch)

• Free Color • Offer good only on available dates (first come, first served) Sunday 5x2 (8.9375” x 2”) $275 Weekdays 5x2 (8.9375 x 2”) $175

Banner Ads

Banner ads are available on several front pages the main news page and several other sections.

All but the banner on the Obituary page are process color.

Brainerd Dispatch

Obituary 5x2 (8.9375” x 2”) $225 Sunday Outdoors 6x2 (10.75” x 2”) $225 Sunday Business 6x2 (10.75” x 2”) $225 Sunday Business 6x5 (10.75” x 5”) $500 Sports Page 6x2 (10.75” x 2”) $225 Thursday Entertainment 6x2 (10.75” x 2”) $225 Comics Double Banner (full color) 13x1.5” (23” x 1.5”) Open ROP Rates

or 25% Off 13 week or more sponsorship

Echo Journal

5x2 (8.9375” x 2”)

$175

!

Deadline: Same as display ads *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Early Bird New Business Special

New Business Special To maximize your reach in the lakes area!

Save Over

For new business owners*: Display ads in Monday, Tuesday or Wednesdayâ&#x20AC;&#x2122;s paper.

Reach over 22,000 readers daily.

60%!*

*Includes all non-profits. * Pricing valid for 12 months from start of advertising campaign.

Size Brainerd Dispatch

Full Page

Brainerd Dispatch

Half Page Brainerd Dispatch

Quarter Page Echo Journal

Quarter Page Echoland Shopper

Quarter Page

EB Rate

W/Color

Savings!

$700

$950

$1102*

350 $

$500

$551*

180 $

$306

$270*

180 $

$306

$87*

$ 180

$306

$153*

*Savings off of black and white price. *Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Shopper Fronts Shopper Fronts Shopper Fronts

Get your Ad noticed!

• Six Premium placement positions are available on the front page of the shopper.

• Reserve one of the top two spots above the fold for maximum exposure.

From Baxter to Walker, reaching more than 26,000 homes.

Echoland - Piper

UP ?

NORTH AUTOS

SHOPPER SHOPPER From Baxter to Walker, reaching more than 26,000 homes.

Look Inside For This Week’s Auto Deals!!

lawn & garden products and a $500 coupon ALLBAXTER

MMCJD.COM

ON VEHICLES

good towards anyMARCH compact utility tractor.

When: FRIDAY 18TH

test drive lawn mowers, zero turn mowers and Compact Receive a $250 couponCome good towards qualified MMCJD.COM ATV’S 10AM SPM Utility Tractors. Come and see how affordable owning a John SIDE BY SIDES lawn & garden products and a No$500 Deere is. With Interestcoupon if paid within 12 months on most MOTORCYCLES Where: 7045 RDincentives. lawn & garden mowersFOLEY and other special SMALL ENGINES good towards any compact utility tractor.

When: FRIDAY MARCH 18TH & MOWERS

ALL

ON VEHICLES

10AM - SPM Where: 7045 FOLEY RD 0% For 60 MonthsBAXTER on Compact Utility Tractors 001390832r1

8322 St Hwy 371 1-1/2 miles north of Walker, MN on Hwy 371

Come test drive lawn mowers, zero turn mowers and Compact Utility Tractors. Come and see how affordable owning a John Deere is. With No Interest if paid within 12 months on most lawn & garden mowers and other special incentives.

Hours: Mon-Fri 8am-5pm Sat 8am-12pm • Closed Sun TROPHY • KARAVAM • FLOE

Receive a $250 coupon 0% good towards For 60 Months onqualified Compact Utility Tractors lawn & garden products and a $500 coupon MIDWEST D JOHNutility DEERE any compact tractor. MACHINERY CO

001390832r1

good towards 218-547-1558 | www.lakesareapowersports.com

BAXTER O’X. financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers October 31st 2016. Seemowers dealer for details. Some restriction apply.

Come test drive lawn mowers,end zero turn and Compact 7045 FOLEY RD Utility Tractors. Come and see how affordable 218-829-5356 owning a John Deere is. With No Interest if paid within 12LAKES months on most AREA $250 & $500 THE coupon receivable only during drive green event March 18, 2016. Coupon expires Decem­ ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere lawn & garden mowers and other special incentives.

Financial. Financing offers end October 31st 2016. See dealer for details. Some restriction apply.

——————LIQUOR $250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires December 1 2016.

Check us out on Facebook at Lakes Area Powersports and on Instagram @lakes_area_powersports

Westside Liquor

8322 St Hwy 371 1-1/2 miles north of Walker, MN on Hwy 371

0% For 60 Months on Compact Utility Tractors

Check us out on Facebook at Lakes Area Powersports and on Instagram @lakes_area_powersports 1.75 L

D

Rondiaz

9 Westside Liquor & Smoke Shop $ 95

(Fold Spots)

Mikes Hard

Rondiaz

6 pack

9

$D99 JOHN DEERE

3

EASTER WINEwww.westsideliquor.com SALE

look inside for FULL Westside ad

6 pack

5

$ 45

Barefoot

99 CH $ 99 AR MIDWEST 9 M17 1.75 LITERS

MACHINERY CO

SALE PRICES GOOD NOW TIL MARCH 31, 2016

1085

3

$ 99

2 50!

$

KONA

(ALL FLAVORS) 12PK BOTTLES

1249

$

LITERS ALL FLAVORS

ALL BAREFOOT WINES 49 $ 99

$ 99 $ 9 4 9 body a makeover Give your without diet, exercise, surgery or downtime OASIS LIQUOR 1.5 LITERS

750 ML

S:10”

001349484r1

INTRODUCING

of PEQUOT

LAUNDROMAT

EXPRESS

While supplies last • No rainchecks on Baxter only sales.

Thank You For Your Business. All Sale Prices & Selection May Vary Per Location depending on local suppliers’ pricing (suppliers are regulated to areas by law)

Oasis

Next to the

CoolSculpting’s unique technology uses controlled cooling to freeze eliminate unwanted fat cells without surgery or downtime. The Shopping Center and procedure is FDA-cleared, safe and effective. The results are lasting undeniable.

- Pequotand Lakes

Call for your FREE Consultation.

S:7”

YOU JUST BLEW $10,000.

Insertion Date: Fridays

4

SALE PRICES GOOD NOW TIL MARCH 31, 2016

Sign Up For Our Various Newsletters On Our Website Www.westsideliquor.com Sale Prices Good March 14 - March 19 • 15807 Audubon Way, Baxter • 218-822-4190

www.westsideliquor.com

24PK CANS

1388

$

99

MARCH SPECIALS

look inside for FULL Westside ad

OPEN MONDAY-SATURDAY • 8AM–10PM ALL LOCATIONS

750 ML

SAVE

of PEQUOT

UV VODKA

1.75 LITERS

17

ALL BAREFOOT WINES $ 99

H

E AND J

$

1.5 LITERS

949

$

IALS SPECOASIS LIQUOR

MARC BAXTER SPECIALS

1699

24PK CANS

12PK BOTTLES

LITERS ALL FLAVORS

7045 FOLEY RD 218-829-5356

BUD FAMILY $

Bob, Linda & Sarah would love to welcome you back to Westside Liquor

750 ML

$

S:7”

24PK CANS

UV VODKA

E AND J

$

LAUNDROMAT OPENON MONDAY-SATURDAY • 8AM–10PM ALL LOCATIONS OUR 18, 2016. Coupon expires Decem­ FULL AD INSIDE! Oasis Shopping Center ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers end October 31st 2016. See dealer restrictionLakes apply.

Next to for thedetails. Some - Pequot KEYSTONE

Palm Breeze

12 pk can/glass

Tuesdays Noon

Bob, Linda & Sarah would love to welcome you back to Westside Liquor

While supplies last • No rainchecks on Baxter only sales.

EXPRESS Thank You For Your Business. All Sale Prices & Selection May Vary Per Location depending$250 on local & suppliers’ (suppliers are regulatedonly to areas by law) drive green event March $500pricing coupon receivable during

Mikes Hard

! Space Reservation Deadlines:

5

Sign Up For Our Various Newsletters On Our Website Www.westsideliquor.com Sale Prices Good March 14 - March 19 • 15807 Audubon Way, Baxter • 218-822-4190

12 95

$

2 50!

(ALL FLAVORS)

001350384r1

1.75 L

$ 95

DISCOUNT

$

KONA

AREA $ $ LAKES 45 ——————LIQUOR 88 $ 1699 $13STORE 1249

750 ML

85

CHECK OUT OUR

Spiced, Gold & Silver - 1.75 L

Palm THE Breeze

SAVE

001346022r1

KEYSTONE

001349484r1

Canadian Hunter Whisky

BAXTER

ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere 218-829-5356 Financial. Financing offers end October 31st 2016. See dealer for details. Some restriction apply.

$250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires Decem­

Barefoot

B a x t e r lo c at i o n o n ly

Mar. - Sept. $360 Bottom Spots $410 Fold Spots $460 Top two spots

MIDWEST MACHINERY CO

$250 & $500 coupon receivable only during drive green event March 18, 2016. Coupon expires Decem­ BUD FAMILY ber 1 2016. O'X. financing and no interest with payments subject to pre-approval through John Deere 24PK CANS Financial. Financing offers end October 31st 2016. See dealer for details. Some restriction apply.

Help support locally owned and operated businesses 12 pk can/glass

10

EASTER

SALE 95 WINE ON OUR 7045 FOLEY RD FULL AD INSIDE!

STORE

MARCHS MACHINERY SPCOECIAL BAXTER

JOHN DEERE MIDWEST

O’X. financing and no interest with payments subject to pre-approval through John Deere Financial. Financing offers end October 31st 2016. See dealer for details. Some restriction apply.

218-829-5356

Offering The Best Selection Of Beers & Craft Beers, Wines & Liquors In The State Over 18,000 Items

$

D

CHECK OUR JOHNOUT DEERE Spiced, Gold & Silver $250 - 1.75&L$500 coupon receivable only during drive green event March 18, 2016. Coupon expires berRD 1 2016.

7045 Decem FOLEY

12

$

001346022r1

DISCOUNT

Hours: & Smoke Mon-FriShop 8am-5pm Offering The Best Selection Of Beers & Craft Beers, Wines & Liquors In The State Over 18,000 Items Sat 8am-12pm • Closed locally Sun owned and operated businesses Help support TROPHY • KARAVAM • FLOE B a x t e r lo c at i o n o n ly

Canadian Hunter 218-547-1558 | www.lakesareapowersports.com Whisky

MIDWEST MACHINERY CO. 1120 2ND STREET NW AITKIN, MN 56431

0% For 60 MonthsBAXTER on Compact Utility Tractors

Come test drive lawn mowers, zero turn mowers and Compact Utility Tractors. Come and see how affordable owning a John Receive a $250 coupon good towards qualified Deere is. With No Interest if paid within 12 months on most lawn & garden products and a $500 coupon lawn & garden mowers and other special incentives. good towards any compact utility tractor.

ATV’S SIDE BY SIDES MOTORCYCLES SMALL ENGINES & MOWERS

001350384r1

FULL TUNE-UPS AND SERVICE AVAILABLE

Front Ad (3 column x 6”) Oct. - Feb. $260 Bottom spots $310 Fold Spots $360 Top spots

MIDWEST MACHINERY CO. 7045 FOLEY ROAD BAXTER, MN 56425

AIR

P.O. Box 974 Brainerd, MN 56401 800.432.3703

(218) 829-5356 www.mmcjd.com (218) 927-2140 MIDWEST MACHINERY CO. MIDWEST MACHINERY CO. 7045 FOLEY ROAD 1120 2ND STREET NW BAXTER, MN 56425 AITKIN, MN 56431 (218) 829-5356 www.mmcjd.com (218) 927-2140

SPRING

(Starburst) SPRING IS IN THE AIR

Starburst Ad $75 week

Postal Customer

P.O. Box 974

MN 56401 w w w.echoland hopper.com w wsw.echoland s hopper.com Brainerd, 800.432.3703 MMCJD.COM MMCJD.COM VOLUME 41 • ISSUE 42 FRIDAY, MARch 11, 2016 TO ThURSDAY, MARch 17, 2016 cOPYRIGhT 2016 FRIDAY, MARch 11, 2016 TO ThURSDAY, MARch 17, 2016FRIDAY cOPYRIGhT 201618TH When: MARCH When: FRIDAY MARCH 18TH 10AM - SPM 10AMWhere: - SPM7045 FOLEY RD IS IN THE FULLWhere: TUNE-UPS7045 AND FOLEY RD BAXTER SERVICE AVAILABLE Receive a $250 coupon good towards qualified CARSHQ.COM

VOLUME 41 • ISSUE 42

Rates:

PR SRT STD U.S. Postage PAID PR SRT STD Permit No. 250 U.S. Postage Brainerd, MN 56401 PAID Permit No. 250 ECR WSS MN 56401 Postal Customer Brainerd, ECR WSS

001377270r1

CARSHQ.COM

Echoland - Piper

Look Inside For This Week’s Auto Deals!!

001377270r1

• Starburst ads are also available for major impact.

UP ?

NORTH AUTOS

Serenity Spa at Breezy Point Resort

Buzzed driving is drunk driving. buzzeddriving.adcouncil.org

Breezypointresort.com • 1-800-432-8777 • 218-562-7158

200 Varick St. New York, NY 10014 : Phone 212-805-7500

ADC_GEN_P12543

Client: AD COUNCIL

WO: Ad Council- Buzzed Driving: Breathalyzer Mag. Pg.

PATh: M.P_MECHANICALS:Volumes:M.P_MECHANICALS:Ad Council:ADC:GEN:P12543:ADC_GEN_P12543

SPECS L/S: None DOC SIZE: 7” x 10” B: None G: None

*SEO Boost charges automatically apply.

TEAM Creative: Katie Willmann None Acct: Samantha Liang Prod/Traf: None Lynn Mathis Studio: matt smith/kt

MEDIA / PRINT INFO Pubs: None Media: Magazine Line Screen: None Printed: 10-15-2012 4:01 PM @ None

COLORS Cyan Magenta Yellow Black

IMAGES ADC_Breath_Gradient_C_300.tif (CMYK; 100%; 300 ppi; SuperStudio:ART:MNH:AdCouncil:Breathalyzer:ADC_Breath_Gradient_C_300.tif) nhtsa_blk.eps (54.24%; SuperStudio:Logos:Ad Council:Ad Council:nhtsa_blk.eps) AClogo_blk.eps (26.22%; SuperStudio:Logos:Ad Council:Ad Council:AClogo_blk.eps) ADC_Breathalyzer_C_300_V5.tif (CMYK; 48.34%; 620 ppi; SuperStudio:ART:MNH:AdCouncil:Breathalyzer:ADC_Breathalyzer_C_300_V5.tif)

FONTS

Give your body a makeover without diet, exercise, surgery or downtime DIN Pro

Bold

INTRODUCING S:10”

CoolSculpting’s unique technology uses controlled cooling to freeze and eliminate unwanted fat cells without surgery or downtime. The procedure is FDA-cleared, safe and effective. The results are lasting and undeniable.

Call for your FREE Consultation.

YOU JUST BLEW $10,000.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

Serenity Spa at Breezy Point Resort

Buzzed driving is drunk driving. buzzeddriving.adcouncil.org

Breezypointresort.com • 1-800-432-8777 • 218-562-7158

200 Varick St. New York, NY 10014 : Phone 212-805-7500

ADC_GEN_P12543

Client: AD COUNCIL

WO: Ad Council- Buzzed Driving: Breathalyzer Mag. Pg.

PATh: M.P_MECHANICALS:Volumes:M.P_MECHANICALS:Ad Council:ADC:GEN:P12543:ADC_GEN_P12543

SPECS L/S: None DOC SIZE: 7” x 10” B: None G: None

TEAM Creative: Katie Willmann None Acct: Samantha Liang Prod/Traf: None Lynn Mathis Studio: matt smith/kt

MEDIA / PRINT INFO Pubs: None Media: Magazine Line Screen: None Printed: 10-15-2012 4:01 PM @ None

COLORS Cyan Magenta Yellow Black

FONTS

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9 IMAGES

ADC_Breath_Gradient_C_300.tif (CMYK; 100%; 300 ppi; SuperStudio:ART:MNH:AdCouncil:Breathalyzer:ADC_Breath_Gradient_C_300.tif) nhtsa_blk.eps (54.24%; SuperStudio:Logos:Ad Council:Ad Council:nhtsa_blk.eps) AClogo_blk.eps (26.22%; SuperStudio:Logos:Ad Council:Ad Council:AClogo_blk.eps) ADC_Breathalyzer_C_300_V5.tif (CMYK; 48.34%; 620 ppi; SuperStudio:ART:MNH:AdCouncil:Breathalyzer:ADC_Breathalyzer_C_300_V5.tif)

DIN Pro

Bold

001387048r1

Buzzed. Busted. Broke.

Get caught, and you could be paying around $10,000 in fines, legal fees and increased insurance rates.

001387048r1

Buzzed. Busted. Broke.

Get caught, and you could be paying around $10,000 in fines, legal fees and increased insurance rates.

Post-Its

SALE THIS

Post-Its The ultimate placement!

A print Post-It sticks on the front page just like a regular sticky note.

Rates:

WEEKEND! 20%-50% LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-7890

SALE THIS

WEEKEND! 20%-50% LOGO HERE

123 any Street • Anytown, USA www.website.com 123-456-789 0

Brainerd Dispatch: Weekday $675 Sunday $800 *Contract discounts do not apply.

Echo Journal: $100 per 1,000 10,000 minimum print run required on all orders.

3 week turnaround time.

Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Community Event Wraps

Community Event Wrap

Distribution of 14,000+ The Community Event Wrap is an affordable way for organizations to get the word out about their events!

• Four full pages of color with Sunday circulation is hard to beat!

• Ask your media consultant for available publishing dates.

• Extra 75 wraps for you to distribute how you would like.

Regular Rate: $2,400 *Contract discounts do not apply.

* Non-profit Rate: $750 * Must provide 501 C3

Four pages full color!

Add the Echo Journal for an additional $750 *Non-profit rate: $350

! Space/Copy Deadline:

13 business days prior to the publish date

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Promotion Insert

Promotion Insert

Pick Sunday Dispatch, Northern Shopper zone or Southern Shopper zone. â&#x20AC;˘ Four full pages of color (standard newsprint). â&#x20AC;˘ Includes 75 complimentary copies.

Rate: $3,000 * Non-profit Rate: $1,500 * Must provide 501-3c

Add the Echo Journal for an additional $750 *Must be 1/4 folded

*Non-profit rate: $350 **Creative services is an additional $100 fee.

! Space/Copy Deadline:

13 business days prior to the publish date.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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12

Auctions

Auctions

Auctions • Minimum size: 2 col. x 2” • B&W Ads • 24/7 advertiser access to online auction posting

Reach over 48,000 households per issue by choosing all three pubs!

Brainerd Dispatch Average Weekday Circulation 9,000 Brainerd Dispatch Average Sunday Circulation 13,000 Echo Journal Average Weekly Circulation 3,500 Echoland - Piper Shopper Average Weekly Circulation 32,000

! Space Copy Deadlines:

10% Discount Combine and SAVE!

Regular Deadlines Apply * Contract discounts do not apply. *SEO Boost charges automatically apply

Publication

Rate pci

Combine & Save Rate

Brainerd Dispatch- Daily Brainerd Dispatch-Sunday Echo Journal Echoland Piper-Shopper

$12.00

$10.80

$14.00

$12.60

$5.00 pick-up rate $8.00

$7.20

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Dining & Entertainment Options Dining & Entertainment Options The Dining and Entertainment Guide is the place to be to promote your event, expo, specials, you name it!

Brainerd Dispatch

$89

Echoland Shopper

$89

Echo Journal

$65

• 3x3.5 (5.3125” x 3.5”) Full Color ad • Reach over 9,000 homes

• Reach over 32,000 homes • 3 x 3.5 (5.3125”x3.5”) • B&W ad

• 3 x 3.5 (5.3125”x3.5”) • B&W ad • Reach over 3,500 homes

INCLUDES FREE EMAIL BLAST

Your ad will automatically be included in our weekly Shop, Dine, Play email blast.

Free spacees

> > >

Email Blast Premium Placement $50 Be the first ad to be seen in the email with placement in the email header.

! Copy/Space Deadline:

Regular Deadlines Apply

*SEO Boost charges automatically apply *Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Dining & Entertainment Specialty Great option if you’re planning special pricing or hours during these holidays!

Valentine’s Day (Feb. 14) Publish Dates: February 1, 4, 8 ! Deadline: January 29

Easter (April 1)

Publish Dates: March 22, 25, 29 ! Deadline: March 19

Dining & Entertainment Specialty Available for six different holidays throughout the year.

Thursday, Sunday, Thursday Full color 3 x 3.5” print ad

Mother’s Day (May 13) Publish Dates: May 3, 6, 10 ! Deadline: April 30

Father’s Day (June 17)

$267

Publish Dates: June 7, 10, 14 ! Deadline: June 4

Pick up into the Echoland Shopper

$89

Thanksgiving (Nov. 22)

Pick up into the Echo Journal

$65

! Deadline: November 5

B&W 3x3.5” print ad.

B&W 3x3.5” print ad.

Publish Dates: November 8, 11, 15

New Year’s Eve (Dec. 31)

INCLUDES FREE EMAIL BLAST

Publish Dates: December 20, 23, 27 ! Deadline: December 17

Your ad will automatically be included in our weekly Shop, Dine, Play email blast.

Free spacees

> > >

Email Blast Premium Placement $50 Be the first ad to be seen in the email with placement in the email header. *Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Service Directory

Service Directory Prepay or *billing option. *Ad will run until it is cancelled by advertiser.

*Contract discounts do not apply.

Rates: Echo Journal 2” ad 4” ad

$10.90/issue $21.30/issue

Echoland-Piper Shopper 2” ad 4” ad

$13.65/issue $26.65/issue

Brainerd Dispatch 2” ad 4” ad

$99/month $149/month

Get listed online

for an additional $9.95/Month!

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Autos

Up North Autos*

TO PLACE AN AD, CALL 218-855-5898 OR 800-432-3703

August 20, 2012

ECHOLAND-PIPER SHOPPER

Echoland - Piper

• 3x6 print ad in the Brainerd Dispatch and Echoland-Piper Shopper • Online promotions 24/7 • Full Dealer Inventory • New and Used Vehicles

SECOND SECTION

SHOPPER

* See your marketing consultant for pricing and details

Service Advertising (3x3 Full Color) $50 • Pick up ad in Echoland Shopper additional $50

*SEO Boost charges automatically apply

!

Copy/Space Deadline: Regular deadlines apply.

* Contract discounts do not apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Page 1B

Real Estate

Homes

To place an employmenT ad call 218-855-5826 For all oTher classiFieds call 218-855-5898

Ad Size/ Publication

Friday Dispatch

55.00

2x4

$

$130.00

3x5

Echoland Shopper

Sunday Dispatch

Echo Journal

$75.00 $35.00 $30.00 $196.80

$115.80

$95.55

3x10.5 $280.00 $413.28 $243.18 $200.66 6x10.5 $550.00 $826.56 $486.36 6x21

$1,200.00

Space Deadline

Wednesday

$1,653.12 Thursday

$401.31

$972.72

$802.62

Tuesday

Monday

Wednesday

Tuesday

Noon: Ad Approval

Thursday

Friday

Brainerd Dispatch, Friday, August 11, 2017

C1

Advertorial

HOW TO SELL A HOUSE:

6 TIPS TO ENTICE BUYERS IN RECORD TIME Most homeowners about to put their place on the market are most concerned with two things: getting a good price and unloading their property as quickly as possible.

After all, time is money, right? The last thing you want is for your home to sit on the market for months without any viable offers.

Below are six shortcuts you can take to make selling your house easier and faster. None of ‘em will break the bank. In fact, some of these efforts don’t require any cash at all.

1. Shrink your staging costs

Staging your home, which entails hiring a decorator to make your house aesthetically appealing to a prospective buyer, usually pays off big-time. On average, staged homes sell 88% faster and for 20% more than unstaged ones. But staging can be expensive .

If you’re on a budget, there’s a cheaper alternative. Virtual staging is a service where tech-savvy professionals take photos of empty (or poorly furnished) rooms and then use photo-editing software to add pretty couches, tables, and other furnishings. These doctored photos can make your online listing more appealing to home buyers. The best part? There’s no extra charge per month, because you’re not renting furniture.

2. Boost curb appeal

Home buyers form their first impression when they pull up to your house. It’s no surprise, then, that curb appeal— how your home looks from the outside—can boost your property’s sales value by up to 17%, a Texas Tech University study found . Yes, primping your home’s exterior can set you back, moneywise. For example, professional landscaping (which can include installing a stone walkway, planters, shrubs, and trees) costs an average $3,219, according to HomeAdvisor.com.

To cut costs, you can opt for a less-intensive standard lawn care treatment—including six applications of fertilizer and weed control—which costs on average $330 but yields a whopping 303% return, according to the National Association of Realtors® 2016 Remodeling Impact Report. Or roll up your sleeves and tend to the front yard with your own two hands.

3. Forget about snail mail marketing

While some real estate agents still recommend sellers send mailers to people in the community to announce their new listing, direct mail costs money. A free alternative is social media marketing—promoting your listing on Facebook, Twitter, and Instagram. You could even create a Twitter account for your house like this savvy real estate agent in a Chicago suburb.

To increase how many shares your listing gets, include a video tour, floor plan, and professional photos with your listing.

4. Brighten up the living space

No buyer wants to walk into a dark, dreary house.

Fortunately, there are several low-cost ways you can improve the lighting in your home. Wall mirrors amplify light, so install a few throughout the home (for example, over the fireplace, behind the dining table, in the master bedroom). Swapping out lightbulbs for ones with higher lumens can also up the intensity of light in the room. And make sure you remove or push aside heavy drapery in order to let in more natural light.

5. Promote energy-efficient upgrades

Making your home more energy-efficient—say, by insulating the attic, installing a programmable thermostat, or weatherstripping doors and windows—can be a huge selling point to home buyers. After all, a

typical American fami ly spends nearly $2,000 a year on their home energy bills, according to Energy. gov; much of that mone y , however, is wasted on air leaks and drafts.

So, if your home’s energy bills are considerably low, you can provide prospective buyers with an energy audit— a $200 to $400 report from a professional that shows just how energy-efficient your home is. In fact, home buyers are willing to pay more for a home that has lower utility costs; on average, they’ll shell out an additional $10,732 upfront to save $1,000 a year in utilities, the National Association of Home Builders reports. That might explain why 94% of home buyers recently surveyed by NAHB said they want Energy Star–rated appliances.

6. Build buzz in advance

You need to do everything you can to get people talking about your house before it hits the market. This includes promoting your home on all your social media channels, sending a mass email to your network, and knocking on neighbors’ doors. Another clever way to build buzz is to have a garage sale, where you can drum up interest and sell some of your old “junk.” (Bonus: Clearing out your house will make it easier for you to move later.)

Meanwhile, your real estate agent should be spreading the word that your home is coming on the market soon to clients, investors, developers, and other agents.

Who knows—you might even receive an offer before your scheduled listing date and avoid the hassle of putting your house on the market altogether.

-By Daniel Bortz | Realtor.com

Visit Ed for all yo

Noon:

*Contract rates do not apply. *SEO Boost charges automatically apply

A Family Tradition Since 1955

David Mernin 218-820-4668

Mary DuBois Adamek 218-820-0090

DISTINCTIVE SHADOW TRAILS 11752 Shadow Trail Drive SW • Brainerd

MLS# 4744596

$1,419,900

Impeccable 3BR-3BA with open floor plan, formal areas, gourmet kitchen, two-sided FP, sunroom, tile & wood flooring, den, main level laundry, private MBR suite, 30x30 insulated-heated gar., private lower level 3rd BR suite-can also be a fam. room, 30x48 det. garage, waterfall pond-floral garden landscaping-delightful sitting area, brand new deck, 2.7 acres, walking trail.

ANDY GOBLE

218-855-5881 andrew.goble@brainerddispatch.com

DISTINCTIVE SHADOW TRAILS OPENE OPEN SATURDAY, DEC. 10 • 2:00-4:00 P.M. HOUS 11752 Shadow Trail Drive SW • Brainerd Impeccable 3BR-3BA with open floor plan, formal areas, gourmet kitchen, two-sided FP, sunroom, tile & wood flooring, den, main level laundry, private MBR suite, 30x30 insulated-heated gar., private lower level 3rd BR suite-can also be a fam. room, 30x48 det. garage, waterfall pond-floral garden landscaping-delightful sitting area, brand new deck, 2.7 acres, walking trail.

Jim Albers 218-232-0182

David Mernin 218-820-4668

Model @ 15066 Warrior Ave. Mon:2-4 Thurs: 4-6 Sat: 9-12 Pre-Approved? - We’ll build you a home 6+ Plans to choose from or modify.

MLS #Multiple #’s $159k-$249k

27514 Tmber Drive - Merrifield Gorgeous Log Cabin Nestled on 8 Acres All Living Facilities on One Level 3 Bedroom, 2 Bathrooms, 3 Stall Garage $350,000 MLS #4851974

20722 Pike Ave. Reduced - 3BR/2BA lake home 125’ of sandy beach, 1.25 acres Located near Garrison $350,000 MLS #4839624

Private Tranquil Setting-7584 Pamela Drive 4000 sq. ft. - Great Open Layout Sand beach and Golf Course Quality Yard 4 bed/3 ba-Master Suite-Loft-Pole Shed $975,000 MLS #4847511

RuthAnn Lindstrom 218-232-2971

Nina Karsky 218-821-3373

Allen VanLandschoot 218-821-6890

Matt Pelphrey 218-838-1660

11676 Amber Lane Merrifield 160 feet Lakeshore, 2 acres, level lot!

40 x 30 Pole building-concrete floor.

Nice floor plan w/ fireplaces & Lake views. $234,900 MLS #4858655

7553 Cottonwood Road, Cushing .22 Acre Lot and Cabin Close to Public Access and Restaurant RV Available For Purchase $35,000 MLS #4849503

8437 County Road 123, Crow Wing Twp Almost 2000 SqFt of Quality Housing Excellent Upgraded Features Oversized Garage $228,000 MLS #4854282

Lot 4 Blk 1 Cty Rd 145, Pequot Lakes Mn 104 Feet Excellent Sandy Shoreline .65 Acres/Heavily Wooded/Mature Trees Gradual Slope with Level Elevation $115,000 MLS #4863350

David Mernin 218-820-4668

Albie Kuschel 218-831-1255

Judy Altrichter (218)820-4847

Joan Grunewald 218-849-7653

Located 2 Blocks Before Ernies on Gull Mo:9-1 Th:12-3 Sa:12-2 Su: 2-5 2 Villas Almost Complete, Docks are in!

Boat Slip, Pool, 20x40 Storage Garage Incl. $450k-$700k MLS #Multiple

8791 40th Avenue, Brainerd 3 Bed/2 Bath Home • 2 Stall Att. Garage 30x44 Pole Shed • Heated Shop • 40 Ac Adjoins Crow Wing State Park • Add. 30 ac. $330,000 MLS #4863177

31938 18th Avenue #8 Cushing 2 BR cabin with 196’ shoreline-shared.

Four Pines Village Association Start enjoying, affordable getaway. $109,900 MLS #4862046

12387 Lakeview Lane, Merrifield Pelican Lake 200 feet of sugar sand beach.

Bunk room above 44 x 36 extra garage $815,000 MLS #4859908

Jeremy Miller 218-851-5595

Dustin Kuschel (218) 831-2785

Bill Toms 218-820-9987

Brad Wadsten (218) 821-2721

14051 Inglewood Drive, Baxter Large master bedroom with walk in closet.

Enjoy almost an acre of land!

Large 26x30 garage. $189,900 MLS #4861836

Dewes Road, Brainerd 5 - 2.5 acre lots just north of Brainerd Prices from $21,900-$29,900 Natural gas and other utilities available $21,900 MLS #4811033

36th Avenue SW, Pine River 50,000 20 year old pine trees Food plots, Deer Stand & Trails Mixture of woods & fields $325,000 MLS #4713882

133 Carol Lane, Brainerd Completely renovated, like-new condition Over 3,000 sq ft, private master suite Large deck and patio for entertaining $280,000 MLS #4850170 001609584r1

MLS# 4744596

001609599r1

Rates:

$1,419,900

Directions: State Hwy 371 N 2.5 miles, Turn left onto Pine Beach Rd./County Hwy 77. In 7.2 miles turn left onto Shadow Trail Dr SW, Home is on the left. Signs will be posted.

ANDY GOBLE

218-855-5881 andrew.goble@brainerddispatch.com

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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USA Today USA TODAY pages

We now include pages of the USA Today inside the Brainerd Dispatch.

USA Today pages (local advertising) Brainerd Dispatch ROP STRIP AD 10.75” x 3” Bottom of first page placement 18 col. Inches x $14.60 weekday rate To add color Total Value

$262.50 $90.00 352.50

$175 per issue (run at least 5 times) SAVE $887

SKYBOX AD 5.3125” x 2” 3 col. Inches x $14.60 weekday rate To add color

$87.60 $30.00

Total Value $117.60 $75 per issue (run at least 5 times) SAVE $213

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Special Events Special Events Advertising Is there an event in your community you and a group of businesses are a part of? Want to get the message out in support? Let us know and weâ&#x20AC;&#x2122;ll help organize and group all participating business ads with a header to maximize community attention and impact. Rates are eligible in any of our ROP products: Brainerd Dispatch, Echo Journal, Echoland-Piper Shopper.

Rates: Brainerd Dispatch Sunday

$13.10 $16.10 Weekly

$10.95 $14.70

pci (B&W) ad pci (color) ad pci (B&W) ad pci (color) ad

Echo Journal $6.40 pci (B&W) ad $9.40 pci (color) ad Echoland-Piper Shopper $7.95 pci (B&W) ad $11.70 pci (color) ad

!

Space/Copy Deadline: Regular Deadlines Apply Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Newsbreak Email Sponsorship

Newsbreak Email Sponsorship

Be a part of the daily top stories notifications!

Monday through Friday, the Brainerd Dispatch sends out an email containing the dayâ&#x20AC;&#x2122;s top stories to a list of people who signed up to receive Brainerd Dispatch Newsbreak emails.

Ad spots are placed at the bottom of the email between the news story lists.

Newsbreak Email Subscribers Open Rate 52% Click Rate 23%

Youâ&#x20AC;&#x2122;ll be in front of a captive audience

who signed up to receive these emails!

Rate: (Only two ad positions available) $1,200 $400

3 month Contract Rate Billed Monthly

!

Space/Copy Deadline: Regular Deadlines Apply Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Sponsorships

Brainerd Dispatch

Athlete of the Week (rate per week) 2x6”.. ...$50 color

Church Page (rate per week) 1” ...... $8.00 2” ...... $16.00 3” ...... $24.00

Community Ed Sponsor (rate per week) 3x7”.. ...$50 Black and White

United Way Sponsor (rate per month) 4” ...... $37.00 6” ...... $53.50 8” ...... $65.00 Answers from Experts (per week) $60 Back to School Safety Tips $30 Congrats or Good Luck (per ad) 1” ...... $22 2”......... $44 Sports Previews (per ad) 1x2” .. $15...... 2x2”

Church Page Sponsor $6.52 (rate per week) Congrats or Good Luck (rate per ad) 1”....... $22 2” ........ $44

Echoland Shopper Crosslake Churches (rate per week) Single .............$13.13 Double ...........$24.38 Triple .............$39.38

$30

National Volunteer Page (per ad) 1” ...... $20 2” ........ $40 Kixters Page (per ad) 1” ...... $24 2” ........ $48

Echo Journal

*Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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22

Online THE FCC NETWORK

As part of the FCC Digital Network our advertisers have the ability to reach local audiences and potential customers whether they are on a computer, laptop or mobile device. Strategically using the FCC Digital Network can reach new potential customers and increase brand awareness in the fastest growing media consumption methods.

THE FCC NETWORK Comprised of over 25 newspaper websites generating over 30 million monthly page views Approximately 3.7 million unique devices access our network each month.

The Brainerd Dispatch and Echo Journal websites average over 1.3 million page views from nearly 200,000 unique visits each month.

ATTRACTIVE AUDIENCE

Our Digital Network spans the entire FCC Network and beyond!

â&#x20AC;˘ 65% of FCC Network users have a college degree or higher

SYNCHRONIZE YOUR ONLINE AND PRINT ADVERTISING

The American Press Institute reports that the majority of Americans use multiple medias to consume news content and information.

Developing a strategic plan to implement multiple medias will increase your top of mind awareness and allow you greater variety in how you deliver your message. Digital campaigns can allow you to reach out in ways that have not been possible before- interactive, video, animation, and more.

â&#x20AC;˘ 56% of FCC Network visitors report having a household income of $50,000 or greater, 23% report having an average of $100,000 or greater

89%

of residents have accessed newspapers in print or web in a typical month.

(Minnesota Newspaper Association. Scarborough Survey, 2014.)

*Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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Online Campaign Success WHY?

n DEFINE GOALS AND

OBJECTIVES

%

$

The first step to creating a successful campaign is to establish measurable goals and understand how you will track success points, this will help you make any adjustments that will improve your campaign over time.

3 seconds!

Digital readers decide within three seconds if the content is relevant to themmake those three seconds count!

WHO? n Digital campaigns offer the luxury of being able to help you reach your ideal customers by identifying key demographics of our audiences. In turn, effectively maximizing your budget.

GOALS AND OBJECTIVES These set up the base of your campaign, the structure. Without them, you may end up with something you had not intended at all.

STRATEGY audience and delivery make up the most important components of your campaign.

CREATIVE CAMPAIGNS Compelling messages, innovative design, and clever delivery can take your campaign to the next level. Work with our media consultants to gain insight into strategic placement opportunities like Native Advertising, and to find out how to implement eye-catching creative using rich media or video.

CONTOURING

Remember your audience helps you determine the best ways to reach them, using strategies and methods that donâ&#x20AC;&#x2122;t appeal to them may not benefit your campaign.

ELEMENTS AND DESIGN Elements like rich media, clever delivery and innovation can be what resonates with your audience.

HOW?

WHEN?

n COMPELLING AND

MESSAGE

MEASURE

Digital display, Native, Search Retargetingthese are all examples of different ways you can deliver information to the audiences we can reach. Depending on who you are trying to reach and what your message is, there are advantages to using different methods- or a combination.

There are two distinct ways to reach out to audiences - remaining at the forefront for when they are ready to buy, and to place a well crafted call out to those are are ready to buy now. Our digital products help you maintain both aspects of this reach so your business can reach the right people at the right time with the right message.

WHAT?

WHERE?

Throughout the campaign we will work with you to help you measure and understand the reporting on your campaign. Different campaigns have different measurable metrics and working with information you can provide gives us the data that will help us refine and craft your campaign to the best it can

Tools like geo-fencing, audience extension, and retargeting helps bring you to your customers rather than hoping they will come to you. These methods help fine tune how you can reach your potential customers.

Get measurable metrics!

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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24

2018 Special Sections Special Sections Premier Publications

Target a specific audience with any of our special publications. Beautiful photography, professional writers and attractive design.

Ask about preview content flyers to make the most of your ad placement!

Minnesota Home

Her Voice

Love of the Lakes

High-end magazine with a photocentric design and 100% home focused content.

An award-winning publication celebrating the unique and diverse lives of women in the lakes area.

Showcasing the area’s lakes and why we love them! Activities, traditions and lifestyles.

Annual Magazine

Quarterly Magazine

Annual Magazine

.C O M

Annual Guides and special interest (not shown: Golf Directory)

2017 M I N N E S O T A

Cuyuna

Nisswa

Pine River

Golf Guide

Dining Guide

Weddings North

Annual Magazine

Annual Magazine

Annual Magazine

The ultimate guide to golf in the lakes area!

Includes pro tips, course map and beautiful photography.

The ultimate food guide in the lakes area! Find a dining experience for any taste.

Beautiful photography and stories highlighting the lakes area wedding scene.

Lakes area destination wedding dream.

Chamber Guide Guide to things to do, places to stay and the best food in the Cuyuna Range area.

Chamber Guide The best of what Nisswa has to offer. Geared towards visitors. Eat, play, stay and shop!

Chamber Guide The “must-sees” of Pine River. Entertainment, lodging, restaurants and shopping.

Annual Magazine

Annual Magazine

Annual Magazine

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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25

2018 Special Sections SCHOOL • Brainerd Public Schools Bi-annual Magazine

• Kids Ad Design

Echo Journal Brainerd Dispatch

• Graduation Sections

Brainerd, Pequot Lakes/ Pine River-Backus

SPORTS • Echo Sports Previews

Fall, Winter, Spring (3x per year)

• Pequot Lakes Sports Poster

Fall, Winter, Spring (3x per year)

• Pine River Sports Poster Annual

HOLIDAY/SEASONAL

Friday • December 23 • 2016 • BrainerdDispatch.com

Stories Of Christmas

2017 STARS & STRIPES

• Easter Church Tab

CELEBRATIONS

• Crosslake St. Patrick’s Day

Nisswa:

• Lakes Area 4th of July Celebrations Guide

Sunday, July 2, downtown Nisswa 8 a.m.: Nisswa Firecracker Run featuring 5K, 10K and Kids Fun Run. Sunday, July 2, The Pines Golf Course (Grand View Lodge) 6-10 p.m.: Party at the Pines featuring live music, kids games, face painting, blow ups, food, beverage and more. Cost is $10 per person and free for ages 11 and younger.

10:15 p.m.: Fireworks.

Monday, July 3, downtown Nisswa All day: Eats, treats and shopping.

1-3 p.m.: Turtle race registration.

3 p.m.: Turtle races.

3-5 p.m.: Hans Blix & the

Echo Journal File Photos

2016 Echo Thanks to all who took the time to submit their stories.

Publishing

Enjoy reading and Merry Christmas!

On Christmas Watch 1st

Weapons Inspectors perform benefit concert for Nisswa Lake Park in the Pocket Park at the highway tunnel.

3-7 p.m.: Crow White band performs on outdoor stage at the Pickle Factory.

5:30 p.m.: Unicycling Unicorn at the turtle track.

7 p.m.: Parade down Main Street featuring various floats, marching veterans groups, high school marching band, clowns, area royalty, fire trucks, car clubs, horse-riding groups and more.

8:15 p.m.-1 a.m.: Lisa Wenger performs on outdoor stage at the Pickle Factory.

9, 2017

Headline Band!

6:30 PM

DON ADAMSON SPORTS COMPLEX –

T ENTERTAINMEN and Traveling Art Pub! Paul Imholte, Pat Surface n.org

• Christmas Church Tab

in to

synchronized

001586804r1

10:15 PM

DON ADAMSON SPORTS COMPLEX

Saturday, July 1st, 2017

www.brainerdcommunityactio

on – FREE ADMISSION

by The Dweebs isthis The 4th of July concert remember that school property – please free zone. is an alcohol and drug

Fireworks - tune the fireworks B93.3 to watch to music!

Crosslake Fireworks

2 Sunday, Julyp.m.

10 a.m. to 4:30

43rd Annual Park the inArtists!

ArtsJuried • Great Food!

Gregory Park • 140

RESERVED PARKING SPACES AVAILABLE FOR JULY 4TH FESTIVITIES

Please contact Brainerd Community Action to purchase your reserved parking stall. 218-829-5278.

Thank You To Our Sponsors Brainerd Lions Club Brainerd VFW Post 1647 City of Baxter Clow Stamping City of Brainerd American Legion Post #255 Visit Brainerd Brainerd Elks BPOE #615 BIR Huff Entertainment Brainerd Snodeos Paul Bunyan Extreme Race

Over Sand Island on Cross Lake

Special Thanks to the following: City of Crosslake, C&C Boat Works, Hollywood Pyrotechnics, The Kent Carlson Family and all those who have sent donations to the PAL Foundation and dropped cash in cans at area merchants!

001593342r1

JUNE 22 - JULY

Minnesota’s Brainerd/Baxter

4th of July Capital! inmentt!! uly 4th Enterta July

— SHOW YOUR SUPPORT —

Please mail your tax-deductible donation to the PAL Foundation 14126 Daggett Pine Road Crosslake, MN 56442 or drop in donation cans located at merchants in Crosslake.

This ad sponsored by the Crosslake Chamber www.crosslake.com

001587172r1

• Holiday Greetings

Sunday, July 2nd 8 am: Nisswa Firecracker Run (5K, 10K & Kidz Fun Run)

Monday, July 3rd

Throughout DOWNTOWN NISSWA enjoy eats, treats, shopping & FUN all day long!

• Stories of Christmas

1PM–3PM: Turtle Race Registration 3PM: Turtle Races!

3PM–5PM: Hans Blix & the Weapons Inspectors (pocket park) 3PM–7PM: Crow White LIVE! at the Pickle Factory (outdoor stage) 5:30PM: Unicycling Unicorn (turtle track) 7PM: Parade!

8:15–11:30PM: Lisa Wenger LIVE! at the Pickle Factory (outdoor stage) Schedule Subject to Change

THANK YOU SPONSORS!

Nisswa Freedom Days!

The night was still as he gazed out across the landscape. A light fog hung in the air with each breath, providing the only company he hoped for this Christmas Eve. Like a family member being received for the party, each listless breath slowly dispersed into the night as another arrived in its place.

The young soldier’s eyes traversed slowly as he surveyed the bleak terrain. In the distance he spotted a small child taking refuge under a tree, playing peacefully with a doll. A peculiar sight in the eyes of anyone else. The blackness of the night began to ease as blue and green lights adorning the small, yet proud, pine illuminated the horizon. The child played alone, but was content in his solitude. The orange glow of a small fire flickered brilliantly off of the tinsel, dancing gleefully along a shroud of warmth that surrounded the boy. A soft breeze passed through the branches carrying the scents of freshly baked ham and apple pie towards the tower.

The soldier inhaled deeply as he savored the aroma.

Beyond the berm he could hear the faint ringing of bells. Gradually, the bells faded into joyful voices carrying familiar Christmas carols from afar. The chorus was pleasant, but distracting. This was his watch and his focus was on the boy. Would he be all right? The young soldier squinted intensely, trying to bring his vision into sharper focus. He watched as the child moved the small soldiers limbs around, testing the agility of his new gift. He could see that the child loved the soldier and beamed when he hugged it tightly. And as quickly as his breath dispersed, the night was still once more.

Schaefer’s Foods coloring contest overall winner: Aurora Addison, age 9, of Merrifield.

Home

Weather drawing by Kiera Warta of Mrs. Narlock's second-grade class at Lowell Elementary School.

The Mother of Jesus

1st

1st

Coloring contest ages 5-7 winner: Samantha Buxton, age 7, of East Gull Lake.

Place kids

Place teen

Natalie Smith, Baxter

Molly Wells, Baxter

Dec. 25th is a date that comes every year and each year we follow the Christmastime rituals: decorate the tree, hang up the stockings, play in the snow, bake cookies and watch jolly movies.

These bring all of us that feeling of merriment that only the holidays can bring, but sometimes we forget about the true meaning of the Christmas season: Jesus.

This wonderful holiday only occurs because he was born in a manger, brought into the world by his mother, who was the first tabernacle of Jesus Christ. This is where my story begins …

My family and I were sitting at mass last year, around the beginning of Advent. The priest told us a story of a man who

Santa’s sick

The season

“Achoo!”

“Santa, dear, you look like you’re sick,” said Mrs. Claus.

“Ho, ho, ho! Could you

prayed the rosary every day during World War II. He then challenged us to pray the rosary every day during that Advent to prepare for Christmas.

My first thought was that I didn’t have enough time to pray the entire rosary, every day. But as the days went on and my family and I gathered in the living room each night, taking only 10 or 15 minutes to pray, a waterfall of peace slowly washed over me. I was excited for Christmas, but not for the material reasons I had been other

Ho Ho Ho

ROLL OF HONOR 2017

• Labor Day Progress Edition • Breast Cancer Awareness • Veterans Day Salute FEATURED BUSINESSES: IDEAL BOARDING KENNELS • GANLEY’S RESTAURANT REED’S MARKET • GSS RIVERSIDE VILLAS JIM’S ELECTRIC • KATHY’S CUSTOM SEWING

Economic outlook for 2017 was described to Baxter officials as a high-turnover eatery. A 3,000-squarefoot retail store is proposed next door, potentially a Sleep Number store.

Wayzata-based HJ Development recently confirmed the entire list of stores planned for its retail center to be constructed on 8.87 acres between Costco and J.C. Penney Co. in Baxter.

Dick’s Sporting Goods will be joined by previously announced tenants - T.J. Maxx, ULTA Beauty and PetSmart.

All have signed leases for the 90,000-square-foot project and expect construction to be completed by the fall of 2017. Tenants T.J. Maxx, ULTA Beauty and PetSmart plan to open in the fall with Dick’s Sporting Goods expected to open in the spring of 2018.

In addition, HJ Development confirmed plans to build a 7,000-square-foot

retail strip center nearby on the southwest corner of Highway 371 and Glory Road - by Wal-Mart and across the street from Olive Garden. Construction of that building is also expected to start in the spring of 2017.

This past summer, Oppidan - owner of the retail space that is home to Gander Mountain in Baxter - released a new proposal to construct two new buildings in the parking lot facing Highway 371 in front of Gander Mountain.

The proposal called for a coffee shop, dental office and retail and restaurant space.

A couple of names were dropped regarding tenants, including Aspen Dental and Caribou Coffee. Names of the possible restaurants were not disclosed. The plan is for two retail centers, one with 9,000 square feet and one with 6,000 square feet. One building would

include three tenants of two restaurants bordering a single retail store. The southerly most building would house Aspen Dental and the Caribou coffee shop with a drive-through window on the south end.

In addition, Oppidan stated there are plans to redevelop the Gander Mountain site as well in the near future. Expectations were for construction in 2017.

Brewery options expanded throughout the lakes area with redevelopments such as Roundhouse Brewery at the Northern Pacific Center in Brainerd and the current construction of the Jack Pine Brewery in Baxter, along with the construction of the Dennis Drummond Wine Company south of Brainerd. Ground was broken for the wine company and work on the site to include a bistro and event center began in the summer of 2016.

The Wells Fargo Bank building by Menards in Baxter was torn down to make room for two planned retail sites as part of the Northwoods Crossing development. Plans call for two restaurants without drive-thrus (with 40 seats each), a 25-seat restaurant with a drivethru and a 20-seat coffee shop with a drive-thru.

There were remodels such as Cub Foods in Baxter and redevelopment of existing sites like the new Royal Tire in Brainerd. The landmark Bonanza was torn down and a new Riverwood Bank is now in its place in Baxter.

Mattress Firm built and opened in Baxter in 2016, and the Tim Hortons eatery opened in Brainerd in its push to expand its footprint in Minnesota.

A number of restaurants either opened in 2016 or moved closer to doing so from The Local 218 on Mill Avenue in Brainerd

“Oh my!” she exclaimed. “Look at the time. It’s nearly 10 o’clock!”

Santa had overheard.

He started worrying.

“Sweetie, could you saddle up the reindeer?” he said politely.

Mrs. Claus felt bad for Santa.

“Nicholas, I’m so sorry,

“And I don’t!” Santa said happily. “I’ll make you some coffee and pancake.”

That night, Santa made it to all the children’s houses and you might be one of them!

One year later…

“Achoo!”

Here we go again!

years. This year, I was Coloring contest adult winner: Lacy Herron, of Merrifield.

Coloring contest preschool winner: Ellie Berg, age 4, of Brainerd. excited for Jesus to come.

I can now look back on that Christmas and Letters Holiday greetings know thattoitSanta was from by far the most wonderful area second-graders from area businesses Christmas I’ve ever had.

By praying and preparing your heart for the coming of Jesus Christ, you will take on a whole new outlook of Christmas. As you gaze upon the tree, or catch snowflakes on your tongue, remember the reason began when the mother of Jesus brought him into the world. Her name was Weather drawing by Nevaeh Lindquist Cagle of Mrs. Narlock's Mary. second-grade class at Lowell Elementary School.

BUSINESS TRADITIONS

By Renee Richardson Brainerd Dispatch Managing Editor

get me some hot cocoa but I don’t think that and shortbread cookies?”

Christmas can go on this “Yes, dear.” year! Achoo! Oh no! Now I Mrs. walked flu!” Mrs. Claus ColoringClaus contest ages 8-10 winner:into Calia Chaney,have age 10, ofthe Nisswa. the kitchen. said, feeling sick.

Weather drawing by Amber Fleischhacker of Mrs. Meyer’s third-grade class at Harrison Elementary School.

AN ECHO JOURNAL & BRAINERD DISPATCH PUBLICATION

Momentum from 2016 is carrying into the new year with multiple projects in the lakes area promising to bring in additional jobs, create new shopping and eating destinations and build on a wave of economic development flowing into the new year.

Among proposed projects is a 4,000-squarefoot, sit-down restaurant, which could be constructed on wooded land just south of Frandsen Bank and Trust near the intersection with Highway 371 and Excelsior Road in Baxter.

This land, called the Fruth property, is the last undeveloped land on the highly coveted Highway 371 and Highway 210 corner.

Panera is what has come up as an unconfirmed but anticipated name behind the new restaurant.

The sit-down restaurant

Place adult

Joseph Coalwell, Brainerd

A Pineandlakes Echo Journal & Brainerd Dispatch publication

• Holiday Guide

• Business Traditions

Holiday Greetings

The annual Nisswa Freedom Days Celebration & Parade will kick off with a fun run and fireworks Sunday, July 2, and conclude with a parade and live music Monday, July 3.

The Nisswa Chamber invites businesses, organizations and individuals to enter the parade. For more information, contact the chamber at 218-963-2620 or info@nisswa.com.

Following is a schedule of events:

• Summerfest

ANNUAL TRIBUTES

On the following pages, you’ll find the winners of the Brainerd Dispatch’s annual Stories of Christmas contest.

There were three categories: Kids, Teens and Adults.

Weather drawings submitted by local elementary school children are being used as accents to go along with the winning stories.

Freedom Days events slated July 2-3

to 612 Station Bar & Grill in downtown Brainerd to work currently on Burritos California Mexican Grill, which is remodeling the former Daylight Donuts shop on Washington Street in Brainerd.

Lakes area entrepreneur Cathy Hughes, who has had stores in Baxter, Brainerd, Nisswa and Pequot Lakes, recently opened the specialty store Bette Mae’s in the Westgate Mall in Brainerd/Baxter. Hughes said this opening has been her strongest in 15 years.

Hughes expanded to open Sweet Beans Coffee next to Bette Mae’s.

Construction wasn’t limited to the Brainerd and Baxter area with projects like Dollar General in Pillager.

Advertising@BrainerdDispatch.com | 218-855-5898 Renee Richardson, managing editor, may be reached at 218-855-5852 or renee.richardson@brainerddispatch. com. Follow on Twitter at www. twitter.com/DispatchBizBuzz.

TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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26

HerVoice Voice Her

Her Voice

Her Voice is a quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region.

• Long shelf life, glossy pages throughout.

• Distributed to over 13,000 homes in the lakes area.

• Inserted into the Brainerd Dispatch and Echo Journal.

• Each display ad will receive a free Directory Line Listing.

Rates: All ads are process color Back Cover Inside Front Cover

$1,820 $1,500 $1,500

Inside Back Cover Full Page

$1,400 *See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/3 Page Horizontal 7.25” x 3.15” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” Directory 2.3” x 1.18”

$960 $700 $700 $480 $480 $480 $270 $270 $25

*Contract discounts do not apply. *SEO Boost charges automatically apply

Product Inserts: Dispatch

Echo Journal

Feb. 20 May 15 Aug. 21 Nov. 13

Feb. 22 May 17 Aug. 23 Nov. 15

!

Space/Copy Deadline: Jan.15 Apr. 9 July 9 Oct. 8

Her Voice online

Directory Page

http://www.brainerddispatch.com/content/her-voice-magazine

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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27

Love of The Lakes Love Of The Lakes Love of The Lakes

• Information and features focusing on area lakes.

• All glossy magazine with relevant content.

• 20,000 copies will be printed in May and distributed in the lakes area through Echo Publishing publications and Discover Racks.

• Featuring Gull Lake, Leech Lake and the Whitefish Chain along with three other smaller area lakes.

Rates: All ads are process color Back Cover

$1,595

Inside Front Cover

$1,395

Inside Back Cover

$1,395

Full Page

$1,295

Full (Page 3)

$1,395

*See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75”

$840

1/2 Page Vertical 3.53” x 9.75”

$690

1/2 Page Horizontal 7.25” x 4.8”

$690

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

1/6 Page Vertical 2.3” x 4.8”

$270

1/6 Page Horizontal 4.77” x 2.34”

$270

1/12 Page Square 2.3” x 2.34”

$170

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Product Inserts:

Echoland-Piper Shopper Echo Journal

!

May 11 May 10

Guide Bonus Buy! Choose this option and republish your Love of the Lakes ad in the Brainerd Dispatch, Echo Journal, or EcholandPiper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

Online Edition:

http://www.brainerddispatch.com/basicpage/4032182-love-lakes

Space/Copy Deadline: March 26

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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28

Dining Guide Dining Guide NOW in magazine format

Dining Guide Our Annual dining guide is the lakes area’s most popular guide with nearly 25,000 copies distributed! It inserts into the Brainerd Dispatch, Echo Journal and Echoland-Piper Shopper and is available for pick up at area chambers, resorts, participating businesses and on Discover Racks.

Front Cover Back Cover Inside Front Cover Inside Back Cover Page 3 Page 5 Full Page

$1,200 $1,100 $1,000 $1,000 $1,000 $1,000 $900

*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75”

$450 $450

1/3 Page Square 4.77” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15”

$275 $275 $275

These ad sizes will not be eligible for the featured dish spotlight option.

1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34”

$125 $125

**Front Cover includes a logo and a photo which cannot consist of signage. Only one front cover spot available; You will receive a 1/3 ad spot with front cover purchase, you may upgrade to a larger size. *SEO Boost charges automatically apply *Contract discounts do not apply.

Section Publish Dates:

Brainerd Dispatch, Echo Journal May 24 Echoland-Piper Shopper May 25

!

Space/Copy Deadline: April 2

with an option for a Featured Dish Spotlight!

Now with a Featured Dish Spotlight option!

Featured Dish Spotlight:

Photo and word package produced by the Brainerd Dispatch staff highlighting your featured or signature dish! Included in the price of any ad 1/2 or larger.

Guide Bonus Buy! 50% Off Pickup Choose this option and republish your Dining Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

Online Edition:

http://www.brainerddispatch.com/basicpage/3754791-lakes-area-dining-guide

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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29

Golf Guide

Golf Guide The official Golf Guide of the lakes area!

• Distribution in Brainerd Dispatch, Echo Journal, hotels, motels, chambers of commerce and Discover Racks.

NEW

For 2017!

FULL GLOSS And Extended Content!

Rates:.All ads are process color Front Cover** Back Cover Inside Front Cover Inside Back Cover Full Page

Per Issue $2,000 $1,820 $1,500 $1,500 $1,400

*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.25” x 4.8”

$700

1/2 Page Vertical 3.53” x 9.75”

$700

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

*Contract discounts do not apply. *SEO Boost charges automatically apply.

Front and back page cover combine rate of $3,500. **Front cover is a photo of a featured course hole and company logo w/corresponding contact info on table of contents page. You will receive a 1/3 ad spot with front cover purchase. You may upgrade to a larger size.

Insertion Dates:

Echo Journal Brainerd Dispatch

!

Guide Bonus Buy! Choose this option and republish your Golf Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

Online Edition:

http://www.brainerddispatch.com/basicMay 3 page/3734900-ultimate-golf-guide May 4

Space/Copy Deadline: April 2

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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30

Stay To Play - Golfer’s Lodging Stay to PlayGolfer’s Lodging

Here in the lakes area, we have so many supreme golf courses, we could have our own Master’s Tour! This section (inside the Ultimate Golf Guide magazine) is aimed at golfer’s who come to the lakes area mostly to golf.

No course? No problem. These golfer’s want to sample as many courses as they can and need comfortable lodging for the next day’s excursion.

Rates:.All ads are process color Full Page

FIND CAMPING AND RV AREAS TO ENJOY THE NORTHWOODS

Inside the Ultimate Golf Guide

Per Issue $1,400

Stay to Play

*See spec sheet for cover and full page sizes.

FIND LODGING BETWEEN THE MANY AREA GOLF COURSES

1/2 Page Horizontal 7.25” x 4.8”

$700

1/2 Page Vertical 3.53” x 9.75”

$700

1/3 Page Vertical 2.3” x 9.75”

$460

1/3 Page Horizontal 7.25” x 3.15”

$460

1/3 Page Square 4.77” x 4.8”

$460

1/6 Page 2.3” x 4.8”

$250

FIND GOLF COURSES WITH LODGING AND OTHER AMENITIES

FIND LODGING BETWEEN THE MANY AREA GOLF COURSES

FIND GOLF COURSES WITH LODGING AND OTHER AMENITIES

G o l f e r ’s

L o d g i n g

FIND CAMPING AND RV AREAS TO ENJOY THE NORTHWOODS

Pine River Nisswa Brainerd Motels Bed & Breakfast Camping Hotels

Fort Ripley

Resorts

250

53

Courses

LODGING SITES

*Contract discounts do not apply.

*SEO Boost charges automatically apply

Insertion Dates:

Echo Journal May 3 Brainerd Dispatch May 4

! Space/Copy Deadline: April 2

Guide Bonus Buy! Choose this option and republish your Golf Guide ad in the Brainerd Dispatch, Echo Journal, or Echoland-Piper Shopper for a 50% discount off open rates from time of publication through Labor Day. *No frequency limitation. Not valid with any other specialty priced options.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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31

Golf Directory Golf Directory • List your Golf Course in this summer’s Golf Course Directory (18 weeks - May to August) • Prints in the Thursday Echo Journal, Friday Brainerd Dispatch, Friday Echoland Shopper (Including Advertised online link in the weekend Brainerd Dispatch).

• Available online 24/7 at www.brainerddispatch.com and www.pineandlakes.com.

New! Featured

Hole of The Week (2 photo submission)

Rates: Single Course $55/week Multiple Courses $70/week 2x2 Full Color Ad grouped on same page with a banner.

Section Publish Dates: Brainerd Dispatch Echo Journal Echoland Shopper

!

May 4 May 3 May 4

Space/Copy Deadline: April 2

Contract discounts do not apply.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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32

2019 Nisswa Chamber Guide Ad Spaces Now On Sale for the 2019 Nisswa Chamber Annual Informational Guide and relocation section.

• Glossy magazine published in partnership with the Nisswa Chamber.

• 40,000 copies will be printed and distributed, beginning Dec. 2018 and throughout 2019.

• Numerous distribution channels are in place and we are always looking for other ways to get this information into the hands of the visitor.

Here is a small list of our distribution channels: Explore Minnesota, Mall Of America, Discover Racks, Property Source Racks, Travel Information Centers throughout Minnesota, Regional and Midwest outlets, Travel/tourism shows in Minnesota, North Dakota and Iowa.

Rates:

All ads are process color and ad creation is included.

Back Cover

$2,385

Inside Front Cover

$2,385

Inside Back Cover

$2,385

Full Page $1,985 *See spec sheet for cover, full page and page 3 sizes. **Page 3

$2,385

2/3 Page Vertical 4.77” x 9.75”

$1,385

1/2 Page Vertical 3.53” x 9.75”

Kathy Bittner Lee $1,045

1/2 Page Horizontal 7.25” x 4.8”

$1,045

1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8”

kathy.bittnerlee@pineandlakes.com (218) 831-0884 cell $695 (218) 855-5837 office $695

1/3 Page Horizontal 7.25” x 3.15”

$695

1/6 Page Vertical 2.3” x 4.8”

$395

1/6 Page Horizontal 4.77” x 2.34”

$395

*Contract discounts do not apply.

Guaranteed Placement Upgrade* (add 10%) **Upgrade does not apply to Premium Placement ads.

Last year’s edition online

http://www.pineandlakes.com/basic-page/3924514-nisswa-chamber-book-2017

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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33

2018 Pine River Chamber Guide

• Information annual guide for Pine River area • Glossy magazine published in partnership with the Pine River Chamber • 10,000 copies will be printed annually and distributed throughout 2019 through numerous local and regional formats - including mail delivery, area chamber locations and Discover Racks.

Rates:

All ads are process color.

Back Cover Inside Front Cover Inside Back Cover Full Page Page 3 *See spec sheet for cover and full page sizes.

$1,120 $1,120 $1,120 $1,120 $1,120

2/3 Page Vertical 4.77” x 9.75”

$775

1/2 Page Vertical 3.53” x 9.75”

$635

1/2 Page Horizontal 7.25” x 4.8”

$635

1/3 Page Vertical 2.3” x 9.75”

$410

1/3 Page Square 4.77” x 4.8”

$410

1/3 Page Horizontal 7.25” x 3.15”

$410

1/6 Page Vertical 2.3” x 4.8”

$230

1/6 Page Horizontal 4.77” x 2.34”

$230

1/12 Page Square 2.3” x 2.34”

$130

Kathy Bittner Lee to reserve your space: 218-831-0884 (cell) 218-855-5837 (office)

kathy.bittnerlee@pineandlakes.com

*Contract discounts do not apply.

!

Ad Space/Copy Deadline: Last year’s edition online

https://issuu.com/brainerd_dispatch/docs/2017_pine_river_guide

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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34

Cuyuna Lakes Chamber Guide Cuyuna Lakes Chamber of Commerce

• Annual Cuyuna Lakes Visitor Guide • Glossy magazine published in partnership with the Cuyuna Lakes Chamber • 10,000 copies printed and distributed throughout 2018 at numerous local and regional locations including the Mall of America, MSP Airport, Minnesota Chamber of Commerces, and Discover Racks • Promoted through social media and direct mail • Available in pdf format on the Cuyuna Lakes Chamber Website

Rates:

All ads are process color.

Back Cover $1,500 Inside Front Cover $1,250 Inside Back Cover $1,250 Full Page Inside pages $1,000 *See spec sheet for cover and full page sizes.

2/3 Page Vertical 4.77” x 9.75”

$775

1/2 Page Vertical 3.53” x 9.75”

$650

1/2 Page Horizontal 7.25” x 4.8”

$650

1/3 Page Vertical 2.3” x 9.75”

$350

1/3 Page Square 4.77” x 4.8”

$350

1/3 Page Horizontal 7.25” x 3.15”

$350

1/6 Page Vertical 2.3” x 4.8”

$250

1/6 Page Horizontal 4.77” x 2.34” $250 DIRECTORY+ Upgrade to logo and image listing. 2.3” x 1.18” $100 $50 DIRECTORY Line listing *Contract discounts do not apply.

!

Ad Space/Copy Deadline: March

Also distributed at the Mall of America See the the last edition: https://issuu.com/brainerd_dispatch/docs/2017cuyuna-guide-r

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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35

Minnesota HOME Minnesota Home Minnesota Home Magazine Premium annual publication Perfect bound with glossy pages throughout and a soft-touch cover gives this magazine a high-end feel that readers will want to grab and hang onto. Minnesota Home features top trends in home design and style throughout the state. It has broad appeal to anyone who is looking to buy a new home, dreaming of building, remodeling their current home, or just giving their home a new look.

• Unique photo-centric design with long shelf life.

• Distributed to nearly 50,000 homes: Inserted into the Brainerd Dispatch Weekend Edition and Echo Journal.

• Distributed in Brochure Racks in high traffic locations including the lakes area and metro markets.

• Online Digital Edition and Digital Distribution to Twin Cities • Other high-population markets throughout MN. Available to view anytime at www.MinnesotaHomeMagazine.com

Sizes:

Rates:

Back Cover Inside Front Cover Inside Back Cover Builder/Designer Double Truck Premium Placement Full Page *Pages 3 & 5 Full Page Dream Board *Only 4 available.

2/3 Page Vertical 4.77” x 9.75” 1/2 Page Vertical 3.53” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/3 Page Horizontal 7.25” x 3.15”

$525 $525 $525

* Contract discounts do not apply.

*SEO Boost charges automatically apply

* All ads are process color * See spec sheets for covers, full pages, double truck and dream board sizes.

!

*Builders & Architects: Want to be on the cover?

Call for details!

$2,300 $2,000 $2,000 $2,700 $1,800 $1,600 $1,100 $1,075 $775 $775

Publish Dates: Echo Journal Brainerd Dispatch Echoland Shopper Brochure Racks

April 5 April 1 April 6 Available April 1

Space/Copy Deadline: February 12

! Space Copy Deadlines:

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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36

Weddings North Weddings North • All glossy magazine with relevant local content!

• Assist couples in planning their wedding • Distributed to over 20,000 homes in the Lakes area.

• Plus! Distributed in Discover Racks, at local wedding Expo and local wedding destination locations!

Buy 1/2 page ad or larger and receive the equivalent article space with photos, created for you by a writer!

Ad Rates: All ads are process color.

Front Cover** Back Cover Inside Front Cover Inside Back Cover

$1,300 $1,200 $1,100 $1,100

Full Page

$1,000

2/3 Page Vertical 4.77” x 9.75” 1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Square 4.77” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” 1/6 Page Vertical 2.3” x 4.8” Directory 2.3” x 1.18”

$900 $550 $550 $400 $400 $400 $270 $270 $25

*See spec sheet for cover and full page sizes.

*Contract discounts do not apply.

*SEO Boost charges automatically apply **Front cover is a photo feature. Company logo, photo credit and contact info will be listed on the on table of contents page.

Publish Dates: Brainerd Dispatch: January 19, 2018 Echo Journal: January 18, 2018

!

Space/Copy Deadline: December 4

See our stunning publication in digital format on our website: http://www.brainerddispatch.com/basic-page/3712649-weddings-north

Minnesota Average Wedding Spending: $24,000 Get a piece of that wedding pie! (or cake traditionally).

Source: Parade Magazine’s community table “the average cost of a wedding in each region of the U.S.”

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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37

Brainerd Public Schools

Brainerd Public Schools • District ISD 181’s newest way of informing the community of what is going on in the school district.

• A great way to show your support and reach people in the community.

• Publishes in the fall and spring each school year.

• Space and sizes are limited.

Rates: All ads are process color.

Back Cover $1,000 Inside Front Cover $850 Inside Back Cover $850 *See spec sheet for cover and full page sizes

1/2 Page Horizontal 7.749” x 5.02” $400 1/4 Page 3.78” x 5” $225 Banner 7.749” x 1.5” $125 *Contract discounts do not apply.

*SEO Boost charges automatically apply

A publication for the whole community.

Share in the articles about opportunities, innovations and successes within this nationally recognized and awarded school district.

Product Inserts: Dispatch April 6 Oct. 12

Echoland Shopper April 6 Oct. 12

!

Space/Copy Deadline: Mar. 8 Sept. 12

Brainerd Public Schools online http://www.brainerddispatch.com/basic-page/4322748-brainerd-public-schools-magazine

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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38

Echo Kids’ AdEcho Design Kids’ Ad Design Echo Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business.

Don’t miss the chance to promote your business with color advertisements created by students grades 4-5 at Eagle View, Nisswa, Pine River-Backus and Crosslake Charter elementary schools. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$225

1/2 page (6 col. x 5”) - Full Color

$395

Section Publish Dates:

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

Echo Journal

Feb. 15

!

Jan. 4

Space/Copy Deadline:

Contract rates do not apply. *SEO Boost charges automatically apply

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

See last year’s edition: http://www.pineandlakes. com/basic-page/4322789-kids-ad-design-contest

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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39

Dispatch Kids’ Ad Design Dispatch Kids’ Ad Design

Full color, full fun!

This section allows students (and future customers), to create advertisements for your business.

Don’t miss the chance to promote your business with color advertisements created by students grades 4-5. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates: 1/4 page (3 col. x 5”) - Full Color

$295

1/2 page (6 col. x 5”) - Full Color

$495

Section Publish Dates:

Feb. 21

Space/Copy Deadline:

Jan. 4

Brainerd Dispatch

!

*Contract rates do not apply. *SEO Boost charges automatically apply

Pick up your ad at 1/2 Price in the Brainerd Dispatch, Echoland-Piper Shopper or Echo Journal!

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

See last year’s edition: http://www.brainerddispatch. com/basic-page/3688106-kids-ad-design-contest

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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40

2018 Brainerd Graduation

Brainerd Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors in the 2018 Brainerd and Surrounding Areas Graduation Section.

Rates: $10.95 pci (B&W) Open color rates apply.

Section Publish Dates: Brainerd Dispatch

May 8

!

Space/Copy Deadline: Apr. 26 Contract rates do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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41

2018 Pequot Lakes/Pine River-Backus Graduation

Pequot Lakes/Pine River-Backus Graduation

Donâ&#x20AC;&#x2122;t miss your chance to congratulate the seniors of Pequot Lakes and Pine River-Backus Schools.

Due to graduation for both schools being a week apart, the pages will run at the back of the sports section for each school.

Rates: $7.75 pci

Includes color

Section Publish Dates: Pequot Lakes Pine River-Backus

!

May 31 June 7

Space/Copy Deadline: May 18

Contract rates do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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42

Echo Sports Preview Echo Sports2017/2018 Preview Echo Sports Preview Spring, Fall and Winter Editions

14th annual Sports Preview sections insert into the Echo Journal. These sections feature preview stories and team photos for the Pequot Lakes Patriots and Pine River-Backus Tigers.

Rates:

$12.25 pci

FREE COLOR!

Includes color

Section Publish Dates: Spring Apr. 5

Fall Aug. 30

Winter Nov. 29

!

Space/Copy Deadline: Spring Fall Winter Mar. 22 Aug. 16 Nov. 15 Contract rates do not apply. *SEO Boost charges automatically apply

SHOW YOUR SCHOOL SPIRIT IN THESE SECTIONS!

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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43

Pequot Lakes Sports Poster

Pequot Lakes Sports Poster

Be part of supporting Pequot Lakes School

Half of the proceeds go to the Pequot Lakes Sports Program!

Rates:

Full Color Ads

2x2” $150 2x2” w/3 issue commitment

$125/Issue

Jacket 2x2” (Fall & Winter Only) $75 Jacket 2x2” (with poster purchase) $50 *Contract discounts do not apply.

Publish Dates: Spring Fall Winter April August November

Your advertising dollars will help Pequot Lakes School Sports Program.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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44

Pine River-Backus Pine River-Backus Sports Poster Sports Poster

Pine River-Backus Sports Poster

Be part of supporting the Pine River-Backus School At least $3,500 goes to Pine RiverBackus School Sports Program!

Rates: Full Color Ads 125 Wall Posters and 250 Locker Posters 1/4 block 1/2 Block Full Block

$95 $145 $225

(1x1) (1x2) (2x2)

*Contract discounts do not apply.

!

Space Reservation Deadline: July

Your advertising dollars help PR-B School Sports Program!

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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45

Homecoming- Pine River-Backus

Homecoming-Pine River-Backus

Be part of supporting Pine River-Backus School Show the team you support them by including a photo of you or one of your staff wearing a Tiger helmet in the ad. Inserts into Echo Journal.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

BE PART OF SUPPORTING PINE RIVER-BACKUS Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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46

Homecoming- Pequot Lakes

HomecomingPequot Lakes Show the team you support them by including a photo of you or one of your staff wearing a Patriot helmet in the ad.

Inserts into Echo Journal.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

BE PART OF SUPPORTING PEQUOT LAKES SCHOOL Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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47

Church Tabs- Christmas and Easter

Holiday Church Services and Events

These special sections publish the Friday before Palm Sunday and a day after Thanksgiving.

Religious section that announces times and dates of church services and events for Easter Holy Week and Advent worship schedule leading up to Christmas and New Years.

Rates:

$13.75 pci

Includes color

Easter Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

!

March 25 March 23

Space/Copy Deadline: Mar. 8

Christmas Publish Dates: Brainerd Dispatch Echoland-Piper Shopper

!

Nov. 25 Nov. 23

Space/Copy Deadline: Nov. 8

Contract discounts do not apply. *SEO Boost charges automatically apply Last yearâ&#x20AC;&#x2122;s edition: http://www.brainerddispatch.com/basic-page/4247221-holy-week-church-services Last yearâ&#x20AC;&#x2122;s edition: http://www.brainerddispatch.com/content/2014-christmas-worship-guide

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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48

Crosslake- St. Patrick’s Day

Crosslake St. Patrick’s Day Featuring St. Patrick’s Day schedule of events for 2018 and highlighting the annual parade.

A look back with stories and photos from past St. Patrick’s Day events are also included.

Rates:

Black & White $13.75 pci Color $16.75 pci

Section Publish Dates: Echo Journal Echoland-Piper Shopper

!

Mar. 8 Mar. 9

Space/Copy Deadline: Feb. 23

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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49

Lakes Area 4th of July Celebrations Guide

Lakes Area 4th of July Celebrations Guide

Over 45,000 Circulation

Celebrate the 4th!

2017 STARS & STRIPES

Echo Journal, Brainerd Dispatch and Echoland-Piper Shopper will be including a special section highlighting the Fourth of July events going on in and around the area.

CELEBRATIONS Celebrat

ions Guide

Nisswa:

Freedom Days events slated July 2-3

Rates: $16.75 pci (includes color) Flag Sponsorship

The annual Nisswa Freedom Days Celebration & Parade will kick off with a fun run and fireworks Sunday, July 2, and conclude with a parade and live music Monday, July 3.

The Nisswa Chamber invites businesses, organizations and individuals to enter the parade. For more information, contact the chamber at 218-963-2620 or info@nisswa.com.

Following is a schedule of events:

$1,200

* Sponsorship includes “this flag sponsored by (info and logo, B&W back side of ad and a 1/4 page full color ad in the section of your choice (Brainerd Dispatch, Echoland Shopper, Echo Journal or 4th of July.)

Sunday, July 2, downtown Nisswa 8 a.m.: Nisswa Firecracker Run featuring 5K, 10K and Kids Fun Run. Sunday, July 2, The Pines Golf Course (Grand View Lodge) 6-10 p.m.: Party at the Pines featuring live music, kids games, face painting, blow ups, food, beverage and more. Cost is $10 per person and free for ages 11 and younger.

10:15 p.m.: Fireworks.

Monday, July 3, downtown Nisswa All day: Eats, treats and shopping.

1-3 p.m.: Turtle race registration.

3 p.m.: Turtle races.

3-5 p.m.: Hans Blix & the

Echo Journal File Photos

Weapons Inspectors perform benefit concert for Nisswa Lake Park in the Pocket Park at the highway tunnel.

3-7 p.m.: Crow White band performs on outdoor stage at the Pickle Factory.

5:30 p.m.: Unicycling Unicorn at the turtle track.

7 p.m.: Parade down Main Street featuring various floats, marching veterans groups, high school marching band, clowns, area royalty, fire trucks, car clubs, horse-riding groups and more.

8:15 p.m.-1 a.m.: Lisa Wenger performs on outdoor stage at the Pickle Factory.

A Pineandlakes Echo Journal & Brainerd Dispatch publication

4th of July Capital! nt!! ment y 4th Entertain uly Jul

Publish Dates:

!

43rd Annual Park the inArtists!

ArtsJuried • Great Food!

d!

Headline Ban

Gregory Park • 140

6:30 PM

N DON ADAMSO X SPORTS COMPLE – ION – FREE ADMISS

ENTERTAINMENT Art Pub! and Traveling Paul Imholte, Pat Surface ion.org

June 21 June 24 June 22

Fireworks - tune fireworks B93.3 to watch the c! in to

to musi synchronized

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10:15 PM

N DON ADAMSO X SPORTS COMPLE

nityact

www.brainerdcommu

on

by The Dweebs isthis that The 4th of July concert please remember school property – and drug free zone. is an alcohol

RESERVED PARKING SPACES AVAILABLE FOR JULY 4TH FESTIVITIES

Please contact Brainerd Community Action to purchase your reserved parking stall. 218-829-5278.

Thank You To Our Sponsors Brainerd Lions Club Brainerd VFW Post 1647 City of Baxter Clow Stamping City of Brainerd American Legion Post #255 Visit Brainerd Brainerd Elks BPOE #615 BIR Huff Entertainment Brainerd Snodeos Paul Bunyan Extreme Race

Crosslake Fireworks Saturday, July 1st, 2017

Over Sand Island on Cross Lake

Special Thanks to the following: City of Crosslake, C&C Boat Works, Hollywood Pyrotechnics, The Kent Carlson Family and all those who have sent donations to the PAL Foundation and dropped cash in cans at area merchants!

— SHOW YOUR SUPPORT —

Please mail your tax-deductible donation to the PAL Foundation 14126 Daggett Pine Road Crosslake, MN 56442 or drop in donation cans located at merchants in Crosslake.

This ad sponsored by the Crosslake Chamber www.crosslake.com

001587172r1

Echo Journal Brainerd Dispatch Echoland-Piper Shopper

2 Sunday, Julyp.m.

10 a.m. to 4:30

001593342r1

- JULY 9, 2017

JUNE 22 Minnesota’s Brainerd/Baxter

Sunday, July 2nd 8 am: Nisswa Firecracker Run

Space/Copy Deadline: June 4

*SEO Boost charges automatically apply *Contract discounts do not apply.

(5K, 10K & Kidz Fun Run)

Monday, July 3rd

Throughout DOWNTOWN NISSWA enjoy eats, treats, shopping & FUN all day long!

1PM–3PM: Turtle Race Registration 3PM: Turtle Races!

3PM–5PM: Hans Blix & the Weapons Inspectors (pocket park) 3PM–7PM: Crow White LIVE! at the Pickle Factory (outdoor stage) 5:30PM: Unicycling Unicorn (turtle track) 7PM: Parade!

8:15–11:30PM: Lisa Wenger LIVE! at the Pickle Factory (outdoor stage) Schedule Subject to Change

THANK YOU SPONSORS!

Nisswa Freedom Days!

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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50

Crosslake Days

Crosslake Days

Crosslake Days

Back by popular demand in its own section.

Events include a car show, art fair, chili cookoff, childrenâ&#x20AC;&#x2122;s games and much more! Enjoy this fall festival while taking in the natural beauty of Crosslake, splashed in the glorious autumn colors!

Rates: $11.75 $14.75

pci (B&W) pci (Color)

Publish Dates: Echo Journal Echoland-Piper Shopper

!

September 21 September 22

Space/Copy Deadline: September 5

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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51

2018 Bean Hole Days

Beanhole Days, Pequot Lakes Show your companyâ&#x20AC;&#x2122;s support for the Beanhole Days Celebration in Pequot Lakes. Inserts into the Echoland Shopper.

Rates:

2x2â&#x20AC;? (includes color)

$50

Contract rates do not apply.

About Beanhole Days

The Pequot Lakes Bean Hole Days celebration in July originated in 1938. The huge cast iron kettles with fun names like Big Bertha, Thor, Sven and Lena are filled with beans, then buried and cooked overnight. The next day, the kettles are raised and the beans are served free of charge at noon. This tradition brings thousands together as they share a free lunch of baked beans, dinner roll, and beverage.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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52

Holiday Guide

Holiday Guide

Now your Holiday Guide ad includes a BONUS email blast!

Holiday shopping, festivities and ways to help families in need.

This guide is full of gift giving ideas along with holiday events and festivities. NEW! We’ve added content about community volunteer opportunities, including how to sign up to help those in need during this generous season.

Kids’ Coloring Contest

The Holiday Guide features a coloring contest.

The winner of this contest will be featured on the front page of the Holiday Greetings Publication. *The Holiday Gift Guide prints in two dynamic sections filled with information for your Holiday planning

Rates: All ads are process color Ad Size 1/16 Page (3 x 2.5”) 1/8 Page (3 x 5”) 1/4 Page (6 x 5.25”) Half Page (6 x 10.5”) Back Cover (6 x 10.5”) Publish Dates: Brainerd Dispatch Echo Journal Echoland Shopper

!

$90 $180 $360 $720 $900

Nov. 22 Nov. 22 Nov. 21

Space/Copy Deadline: October 26 Contract discounts do not apply. *SEO Boost charges automatically apply

50% OFF

Rates when you rerun the ad in any of our three papers!!!*

*Includes ANY AD purchased for the Holiday Guide from Nov. 1 through Dec. 24. Ad may run multiple times at the same discount of 50% off open ROP rates. No copy changes, unless a date needs to be adjusted.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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53

Holiday Greetings, Echo Journal

Holiday Greetings, Echo Journal

Great opportunity to publish your holiday greetings to your customers.

Full of holiday fun with letters to Santa written by area children.

Rates:

$12.50 pci

INCLUDES COLOR!!

Publish Dates: Echo Journal

!

Dec. 20

Space/Copy Deadline: Dec. 7

*Contract discounts do not apply. *SEO Boost charges automatically apply

View it online: https://issuu.com/brainerd_dispatch/docs/holiday_guide

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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54

Stories of Christmas - Brainerd Dispatch

Stories Of Christmas, Brainerd Dispatch

This section is ideal and very popular for holiday greetings from area businesses.

The Stories of Christmas section features stories written and submitted by Brainerd area residents. Your ad will be on the pages with the stories in the youth, teen and adult categories.

Rates:

$13.75 pci

INCLUDES COLOR!!

Publish Dates:

Brainerd Dispatch Dec. 24

!

Space/Copy Deadline: Dec. 10 Contract discounts do not apply. *SEO Boost charges automatically apply

View it online: https://issuu.com/brainerd_dispatch/docs/stories-of-christmas-2015

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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55

Crosslake Winterfest

Crosslake Winterfest

Reach over 3,500 homes in the Echo Journal and 10,000 homes in the Echoland-Piper Shopper.

Rates: (Includes Color) 3.5” x 7” (Front Page) 5.25” x 4” (Inside) 5.25” x 2” (Inside) 10.75” x 10.5” - Half Page

$180 $150 $75 $450

*Ad spaces can be combined

Publish Dates:

Echo Journal Jan. 25 Echoland-Piper Shopper Jan. 26

!

Space/Copy Deadline: Jan. 15 Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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56

Business Traditions Roll of Honor Business Traditions

Business Traditions, Roll of Honor • This section is dedicated to lakes area businesses, honoring each business for their years of service and featuring stories about companies in each of our communities.

• Advertisements will be grouped by community.

Rates: 1 Column x 2”

$27 (B&W)

Includes: business name, contact information and the number of years since the business has been established.

Insertion Dates: Echo Journal Brainerd Dispatch

!

Jan. 11 Jan. 12

Space/Copy Deadline: Dec. 26

Don’t miss this opportunity to promote your business.

Contract discounts do not apply.

See last year’s edition: https://issuu.com/brainerd_ dispatch/docs/2017-bus-traditions

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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57

Progress Edition - Labor Day Salute

Progress Edition- Labor Day Salute!

A thank you to your employees/patrons!

This Labor Day thank your employees and customers in the special Labor Day section â&#x20AC;˘ Feature articles and photos of local businesses. â&#x20AC;˘ Total print distribution of 14,000 homes! Print copy distributed in the Brainerd Dispatch and Echo Journal.

Rates: $14.50

pci (includes color)

Buy a 1/4 page ad or larger and receive the equivalent article space with photos-created for you by a writer!

Publish Dates: Brainerd Dispatch Echo Journal

Sept. 3 Sept. 6

!

Space/Copy Deadline: August 2 Contract discounts do not apply. *SEO Boost charges automatically apply

One of our best-read and largest sections of the year!

View online at: https://issuu.com/brainerd_dispatch/docs/2017-progress-edition

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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58

Veterans Day Salute

Veterans Day Salute

This publication includes photos of veterans submitted from the community. It is a great piece that shows our veterans we stand behind them and appreciate the sacrifices they have made for our country.

Rates: All ads are process color

Back Cover Inside Front Cover Inside Back Cover

$1,000 $900 $900

1/2 Page Horizontal 7.25” x 4.8” 1/2 Page Vertical 3.53” x 9.75” 1/3 Page Vertical 2.3” x 9.75” 1/3 Page Horizontal 7.25” x 3.15” 1/3 Page Square 4.77” x 4.8” 1/6 Page Vertical 2.3” x 4.8” 1/6 Page Horizontal 4.77” x 2.34” One Column 2.3” x 1.18”

$400 $400 $175 $175 $175 $100 $100 $40

*Contract discounts do not apply.

Insertion Dates: Dispatch Echo Journal

Nov. 9 Nov. 8

!

Space/Copy Deadline: Oct. 10 *SEO Boost charges automatically apply

*Contract discounts do not apply.

View it online

A community favorite!

Distributed to over 12,000 homes

http://www.brainerddispatch.com/basic-page/3880595-salute-veterans-day-remembrance-book

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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59

Cancer Awareness Breast Cancer Breast Awareness

Breast Cancer Awareness

This publication has grown in popularity over the last two years with the addition of local featured men and women. Show your support for their battle. Certain sizes are limited.

Rates: All ads are process color

Back Cover Inside Front Cover Inside Back Cover

$1,200 $1,100 $1,000

$1,000 Full Page *See spec sheet for cover and full page sizes.

1/2 Page Horizontal 9.25” x 5” 1/2 Page Vertical 4.5” x 10.5”

$500 $500

1/4 Page Vertical 4.5” x 5.25”

$250

1/8 Page Horizontal 4.5” x 2.625”

$125

*Contract discounts do not apply. *SEO Boost charges automatically apply

Insertion Dates: Dispatch Echo Journal

!

Oct.16 Oct. 18

Space/Copy Deadline: Sept. 19

View it online: http://www.brainerddispatch.com/basic-page/3860717-breast-cancer-awareness

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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60

Back to School

Back To School • A to Z safety tips $30 for a sponsored ad.

• Who’s doing what and when in area schools • News and updates for the coming school year • Enrollment and new program information • School districts covered (but not limited to): - Brainerd - Crosby-Ironton - Little Falls - Pillager - Pequot Lakes - Pine River/Backus - Walker/Hackensack/Akeley - Aitkin - Crosslake - Lake Region Christian - Staples-Motley - St. Francis of the Lakes - Discovery Woods Montessori School

Rates:

$13.10 B&W $16.10 Color Contract rates do apply.

Your all-inclusive back to school guide for local area school districts.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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61

Paul Bunyan Map Single Four pages, Only 14 spots available!

Page 1(Premium)

Paul Bunyan Trail Map

Get your business noticed on the Paul Bunyan Trail Map! Rates: 2 x 2â&#x20AC;? Box

$190

(only 11 spots available)

2 x 2â&#x20AC;? Page 1 Placement $225 (only 3 spots available) *Contract discounts do not apply.

Inside pages 2 and 3

Back page

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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62

Black Friday/Thanksgiving Week Shoppers Black Friday/Thanksgiving Week Shoppers We’re going BIG and publishing a BLACK FRIDAY ONLY shopper this year filled with great shopping deals! It hits the racks and will be IN HOMES on Wednesday, November 21! PLUS.. We will be publishing our regular weekend edition of the Echoland-Piper Shopper which will hit the shelves on Friday, November 23!

You get BOTH for one low price!!

Rates:

$15.45 pci B&W 25% OFF Color *Contract discounts do apply.

*SEO Boost charges automatically apply WEdnESday, nOVEMbEr 23, 2016

$460* Top *Only 2 spots available.

$410* Fold Spot *Only 2 spots available.

$360* Bottom *Only 2 spots available.

*Contract discounts do not apply.

Buy 4 Get 4 Free!

299

99

Retail $49999

50% OFF

Edge Cold Weather Parka

CLOSEOUT!!

$ SBE II Classic

Black 12 Ga 28-3.5In

$

$

99 1099 Retail 1499

20 OFF $

99

House Accessories With a purchase of ANY FLIP-OVER HOUSE

21999 10-30% OFF

NOW $

Casual Apparel

Select Styles & Brands

Ice Classic Coupon

20% OFF

Round Hole GPSMAP 78 Get a LakeVu HD US Cover Inland Lakes SD Card WAS $ 34999

SAVE $200

760c Color Camera System

$

COPyrIGHT 2016

Factory Reps on Site SAVE with Factory Cash!

9999

Casual & Base Layers

50% OFF

Ladies & Kids Ice Fishing Apparel

Select Styles & Brands

Base 4.0 Crew & Leggings

Visit our Walker Store for Firearm Specials!

Montefeltro

Satin Walnut 12GA 24-3IN

$100 Purchase In Store or Online

Use online at checkout. Valid In Store & Online at ReedsSports.com from 11/24-11/27/2016. Excludes other deals & offers. Subject to change.

XBolt Gray Stalker

Select Maxus

Save over $300

ICE20

12 Ga. Select Models

Ice Classic Coupon

$

SAVE up to $400

50 OFF

Multiple Calibers In Stock!

$500 Purchase In Store or Online

Use online at checkout. Valid In Store & Online at ReedsSports.com from 11/24-11/27/2016. Excludes other deals & offers. Subject to change.

$

99 549 Retail 849 $

99

ICE50

ReedsSports.com • Walker & Onamia, MN • 800-346-0019 • Save the Date for Customer Appreciation Dec. 9-11

n e Now Ope New Stor e Mall! in Westgat

A Full Service Grocery & Convenience Store

Hwy 371 South, Pine River • 218-587-2488 • www.pineriverfamilymarket.com Store Hours: Monday-Saturday 7am to 9pm Sunday 7am-8pm

Free Coffee & Cookies

Holiday Open House

Something for Everyone!

December 6 • 3-6pm

Several GiveAways Build a Gingerbread House Bean Bag Toss

Caroling

These items will be on sale only during the Open House!

Lots of Free Samples

Santa ll Claus Wi Be Here

Come Hungry

Gift Cards Available!

— Open House Specials —

Rotisserie Chicken ............................ $599 Our Family Meatballs 25 oz ............... $499 Ribfest Ribs (Hot Ready to Eat)

Whole Rack ...................................... $999 Half Rack ........................................... $599 Our Own Summer Sausage .......... $399lb Christmas Trees ............................. $2999

Women’s Apparel Home Decor Toys Kitchen Gifts Galore

20% OFF

CHECK US OUT & RECEIVE

One Regular Priced Item Not valid with any other offer. Expires 12/15/16.

Stop in on BLACK FRIDAY 8am-10am for an ADDITIONAL 10% OFF!

Bette Maes‘

Westgate Mall • 14136 Baxter Dr., Baxter, MN • 218-270-2334

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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63

001491960r1

Shopper Fronts:

Family Outdoor Outfitters

001436742r1

Wednesday, November 21 ONLY! Premium Placement Black Friday Special Edition ONLY advertising Options- Quantities are limited, lock in your spot now!!

SPECIAL BLACK FRIDAY EDITION

VOLUME 42 • ISSUE 28

SPECIAL BLACK FRIDAY EDITION

Classic Sale REEDS IceNovember 25-27

Adscapes

Ad Scapes Ad Scapes

Looking for an exciting way to present your message to your customers? Or looking for something unique and eye catching? Try an Ad Scape! Unique advertising design blended with content will set your ad apart from the rest.

Magazines:

Double Truck 16.5” x 10.25” Full Page 7.25” x 10.25” Half Page Horizontal 7.25” x 4.8” Half Page Vertical 3.53” x 9.75”

$3,250 $1,820 $910 $910

Newpapers:

Weekend Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$7,302.75 $3,370.50 $1,685.25 $1,685.25

Weekday Brainerd Dispatch: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$6,169.80 $2,847.60 $1,423.80 $1,423.80

Echo Journal: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,108.65 $1,896.30 $948.15 $948.15

Echoland-Piper Shopper: Double Truck 22.25” x 21” Full page 10.75” x 21” Half Page Vertical 5.31” x 21” Half Page Horizontal 10.75” x 10.5”

$4,750.20 $2,192.40 $1,096.20 $1,096.20

Contract discounts do not apply. *SEO Boost charges automatically apply

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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64

Brochure Marketing Simply Smart

Brochure marketing through Discover Racks is an effective and economical opportunity to target interested customers who are actively searching for places to stay, things to do and places to eat. We make it convenient by offering design, printing and distribution services.

The lakes area is visited by over

1 million

tourists each year!

~ Estimated by the Brainerd Lakes Chamber.

Tailored Rates

Your rate will depend on a variety of factors: brochure size, number of locations and length of rack subscription. Call for complete pricing information.

Approximately 100 High Traffic Locations

Walker

Hackensack

We cover the lakes area!

Cass

Choose the locations that will best fit your target customers. Ask for a specific list.

Emily

Pine River Crosslake

Jenkins

Aitkin

Pequot Lakes Breezy point East Gull Motley Pillager Lake

Nisswa Merrifield Brainerd Baxter

Crosby Deerwood

Aitkin

Garrison

Restaurants, Hotel Lobbies Attractions, Gas Stations Shops and more!

Crow Wing Morrison Little Falls

Discount Rates Available Mille Lacs Aitkin

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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65

Brochure Marketing 1. Pick your locations that best target your market 2. Determine the size of your material and a monthly rate 3. Compute your subscription fee

Monthly Subscription Rate Table

Mike Bellos MikeCrappieKing@gmail.com

218-838-9804

(Per Delivery Rack Locations, Per Month)

Standard (tri-fold) up to 4” wide

Half Sheet (bi-fold) up to 6” wide

Full Size (portrait) up to 9” wide

Oversize (landscape) up to 14” wide

Size/Style

Standard

Half Sheet

Full Size

Oversize

3 Months

$4.50

$5.50

$6.50

$7.00

6 Months

$3.50

$4.50

$5.50

$6.00

12 Months

$2.50

$3.50

$4.50

$5.00

Discover Racks subscriptions follow a monthly schedule beginning on the 1st of each month. Fees must be paid in full for the duration of the contract by the 25th of the month prior to scheduled start to ensure service will start on the 1st of the month. Materials will not be placed until full payments are received. Either party may terminate this agreement at any time, contract terminations will follow the same schedule and will be billed in whole month increments. Advance termination notice must be given by the 25th of the month to end that same month. Discover Racks reserves the right to refuse advertisement at any time.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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66

Full Run ROP Ad Sizes and Rates :: DOMINANCE

Ad Units > 1/2 page DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page.

These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow.

FULL PAGE

6 columns x 21 inches $1,839.60 Mon-Fri $2,205 Sun

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $1,379.70 $1,653.75

:: IDENTITY

Ad Units > 1/4 Page - < 1/2 page IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule.

Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time.

1/2 VERTICAL

3 columns x 21 inches $919.80 Mon-Fri $1,102.50 Sun

1/2 HORIZONTAL

6 columns x 10.5 inches

1/2 TALL

4 columns x 15.75 inches $919.80 $1,102.50

For best results, IDENTITY ad units should run 2-4 times in a 6-day period.

Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $459.90 Mon-Fri $551.25 Sun

1/4 HORIZONTAL

6 columns x 5.25 inches

1/5 PAGE

4 columns x 6 inches $350.40 $420

1/6 PAGE

2 columns x 10 inches $292 $350

1/7 PAGE

3 columns x 6 inches $262.80 $315

1/8 VERTICAL

2 columns x 8 inches $233.60 $280

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency.

These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

3 columns x 5 inches Mon-Fri Sun

1/9 PAGE

2 columns x 7 inches $204.40 $245

These units provide sufficient space for a complete message at low cost for consistent response.

For best results, IMPRESSION ad units should run 3-5 times in a 6-day period.

Suggested for: Image Branding; Small Business; Health Care.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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67

Full Run ROP Ad Sizes and Rates :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $175.20 Mon-Fri $210 Sun

A4 VERTICAL

1 columns x 4 inches $58.40 Mon-Fri $70 Sun

A12 BANNER

6 columns x 2 inches $175.20 $210

A4 HORIZONTAL

2 columns x 2 inches

A10

A8

2 columns x 5 inches $146 $175

A3

1 columns x 3 inches $43.80 $52.50

A6

2 columns x 4 inches $116.80 $140

2 columns x 3 inches $87.60 $105

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $29.20 $35

A5

1 columns x 5 inches $73 $87.50

2 columns x 1 inches

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach.

These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action.

For best results, AWARENESS ad units should run 4-6 times in a 6-day period.

Suggested for: Repair & Service; Restaurants; Notices.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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68

Echo Journal & Echoland-Piper Shopper ROP Ad Sizes and Rates :: DOMINANCE

Ad Units > 1/2 page DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page.

These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow.

FULL PAGE

6 columns x 21 inches $1,071 Echo Journal $1,335.60 Shopper

For best results, DOMINANCE ad units should run 2-3 times in a 6-day period.

3/4 PAGE

Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings.

6 columns x 15.75 inches $803.25 $1,001.70

:: IDENTITY

Ad Units > 1/4 Page - < 1/2 page IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule.

Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time.

1/2 VERTICAL

3 columns x 21 inches $535.50 Echo Journal $667.80 Shopper

1/2 HORIZONTAL

6 columns x 10.5 inches

1/2 TALL

4 columns x 15.75 inches $535.50 $667.80

For best results, IDENTITY ad units should run 2-4 times in a 6-day period.

Suggested for: Seminars; Merchandising; Events.

:: IMPRESSION

1/4 VERTICAL

3 columns x 10.5 inches $267.75 Echo Journal $339.90 Shopper

1/4 HORIZONTAL

6 columns x 5.25 inches

1/5 PAGE

4 columns x 6 inches $204 $254.40

1/6 PAGE

2 columns x 10 inches $170 $212

1/7 PAGE

3 columns x 6 inches $153 $190.80

1/8 VERTICAL

2 columns x 8 inches $136 $172.80

Ad Units 1/8 - 1/4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency.

These units are ideal for building and maintaining awareness.

1/8 HORIZONTAL

Echo Journal 3 columns x 5 inches Shopper

1/9 PAGE

2 columns x 7 inches $119 $148.40

These units provide sufficient space for a complete message at low cost for consistent response.

For best results, IMPRESSION ad units should run 3-5 times in a 6-day period.

Suggested for: Image Branding; Small Business; Health Care.

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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69

Echo Journal & Echoland-Piper Shopper ROP Ad Sizes and Rates :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $102 Echo Journal $127.20 Shopper

A4 VERTICAL

1 columns x 4 inches $34 Echo Journal $42.40 Shopper

A12 BANNER

6 columns x 2 inches $102 $127.20

A4 HORIZONTAL

2 columns x 2 inches

A10

A8

2 columns x 5 inches $85 $106

A3

1 columns x 3 inches $25.50 $31.80

A6

2 columns x 4 inches $68 $84.80

2 columns x 3 inches $51 $64.80

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $17 $21.20

A5

1 columns x 5 inches $42.50 $53

2 columns x 1 inches

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach.

These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action.

For best results, AWARENESS ad units should run 4-6 times in a 6-day period.

Suggested for: Repair & Service; Restaurants; Notices.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

Advertising@BrainerdDispatch.com | 218-855-5898 TF: 800-432-3703 | 506 James Street, Brainerd, MN 56401 www.brainerddispatch.com | www.pineandlakes.com *All of our rates are net | SEO boost charges automatically apply

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70

Dispatch Non-Profit ROP Ad Sizes and Rates :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $131.40 Mon-Fri $157.44 Sun

A4 VERTICAL

1 columns x 4 inches $43.80 Mon-Fri $52.48 Sun

A12 BANNER

6 columns x 2 inches $131.40 $157.44

A4 HORIZONTAL

2 columns x 2 inches

A10

2 columns x 5 inches $109.50 $131.20

A3

1 columns x 3 inches $32.85 $39.36

A8

A6

2 columns x 4 inches $87.60 $104.96

2 columns x 3 inches $65.70 $78.72

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $21.90 $26.24

A5

1 columns x 5 inches $54.75 $65.60

2 columns x 1 inches

Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach.

These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action.

For best results, AWARENESS ad units should run 4-6 times in a 6-day period.

Suggested for: Repair & Service; Restaurants; Notices.

Due to automatic rounding total cost may vary a small amount.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

3 col. = 5.3125”

2 col. = 3.5”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

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Echo Journal & Echoland-Piper Shopper Non-Profit ROP Ad Sizes and Rates :: AWARENESS

A12 VERTICAL

2 columns x 6 inches $76.44 Journal $95.40 Shopper

A4 VERTICAL

1 columns x 4 inches $25.48 Journal $31.80 Shopper

A12 BANNER

6 columns x 2 inches $76.44 $95.40

A4 HORIZONTAL

2 columns x 2 inches

A10

A8

2 columns x 5 inches $63.70 $79.50

A3

1 columns x 3 inches $19.11 $23.85

A6

2 columns x 4 inches $50.96 $63.60

2 columns x 3 inches $38.22 $47.70

A2 VERTICAL

A2 HORIZONTAL

1 columns x 2 inches $12.74 $15.90

2 columns x 1 inches

3 col. = 5.3125”

2 col. = 3.5”

A5

1 columns x 5 inches $31.85 $39.75

Small Ad Units Due to automatic rounding total cost may vary a small amount.

COLUMN WIDTH MEASUREMENTS: 6 col. = 10.75”

5 col. = 8.9375”

4 col. = 7.125”

1 col. = 1.6875”

Full depth of standard broadsheet page: 21” Maximum depth allowed less than full page: 17”

* All ad pricing is based on black and white.

Color Rates

< 32 Inches $5.00 PCI

32 - 63 Inches $175.00

63.5 - 94.5 Inches $225.00

95 - 126 Inches $275.00

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Requirements- The Fine Print We at the Brainerd Dispatch and Echo Publishing are committed to providing an excellent product to all of our customers. To ensure excellence to our advertisers, we have set the following advertising policies. All advertisements are accepted subject to the approval of the publisher.

Brainerd Dispatch and Echo Publishing reserve the right to refuse or cancel any advertisement at any time.

Rates charged for advertising are for space only and do not include any compensation for the right, title and any interest to layouts, composition, material, or labor of advertisements created by and placed with Brainerd Dispatch/Echo Publishing. All advertisements remain the sole property of Brainerd Dispatch/Echo Publishing. Brainerd Dispatch/Echo Publishing reserve the right to copyright any ad produced by its staff.

Copyright and Third Party Publication Information Advertisers who wish to purchase copyright to paid ads may do so at the standard labor charge of $50/labor hour for each individual ad they wish to purchase copyright for (refer to Attachment A for labor hour estimation). The purchase of an ad’s copyright is for the final ad product, delivered in high resolution PDF, and does not include any production/creative assets and/or non-transferable materials used in creating the ad.

Advertisers who wish to use a third party publishers must provide, or have on file, a written authorization from the advertiser if the third party publisher is requesting the high resolution PDF directly from The Brainerd Dispatch/Echo Publishing. Third party publishers may not purchase the copyright to any ad without the express written consent from the advertiser and must adhere to copyright-purchased compliance (see Attachment B).

The advertiser, and any third party publisher, who uses the ad agrees to indemnify and hold harmless The Brainerd Dispatch/ Echo Publishing for any inaccuracies or fallacies resulting from alteration, modifica-

tion, or attempted redesign of the purchased high resolution PDF. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement.

Attachment A: Labor hours will be based on a rate of $50 per hour, and the following guidelines will be used for time estimation.

• One (1) hour per Total Ad Column Inch size of 25.2 inches.

• Minimum labor time is one (1) hour • Any ad larger than 126 Total Ad Column Inches in size will be estimated on a separate proposal- this will include any multiple page ads • This rate is only applicable for design time and does not include any time, materials or services of photographing, video work, or other content. These services require a proposal for Content Services Attachment B Copyright-Purchased Compliance Third Party publishers may use advertiserpurchased copyright ads as long as: • Advertiser has provided written authorization that third party publisher in question may receive the copyright purchased ad • Third party publisher will not alter, modify, or attempt to redesign the ad either in its entirety or any portion • Advertiser has authorized the third party publisher to utilize the copyrightpurchased ad in the publication each instance any copyright-purchased ad is used • Third party publisher will retain written record of authorization and be able to provide a tearsheet of the ad as it was published.

All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more

than 30 days past due.

In double truck ads the gutter is billed as one column.

Advertising rates may be revised from time to time. Advertisers under contract will be given 30 days notice.

Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be e-mailed or faxed to the advertiser.

Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the advertiser.

However, if there is an error that is the fault of the Brainerd Dispatch/Echo Publishing, the ad will be re-run (or credit given for) that part of the ad containing the error.

Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancellations after deadline may be billed for time and materials. The labor charge is $50 per hour.

The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement.

Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of acceptance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a positioning surcharge has been paid.

Brokered Advertising: Brainerd Dispatch and Echo Publishing work directly and individually with advertisers and do not accept local brokered advertising.

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Requirements- The Fine Print

Specs For Sending Ads Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard).

• Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used.

• Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt.

• When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes.

• Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen versus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing

the colors to shift to try to match our profiles.

• All fonts must be embedded.

• OPI cannot be used.

• Any images used in your original document should be at a minimum resolution of 200 dpi.

• All PDF’s created from software that supports layers and live transparencies (i.e.

Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad.

• PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel,

Publisher, or other office applications as best we can, but can not guarantee final output.

They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc.

• We also will accept native files which must include all supporting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files.

• Any copy not sent as a digital file will be converted digitally (scanned) and will probably suffer a loss of quality in the conversion.

• If you have concerns or questions regarding any of the above please feel free to call.

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Advertorial

We have two main publica- Can I add photos?

Please do. tions that have advertorial Yes! Use high quality photos (300 + dpi. options. Ask for a sales flyer Include a couple for the designer to for ad rates and more spe- work with. Avoid busy backgrounds, dim lighting and be sure to include cific information. a photo caption and a photo credit.

Weddings North magazine • 1/2 or full page ad, get a free advertorial of equal or lesser size.

Progress Edition (Labor Day) Broadsheet size publication • 1/4, 1/2 and full page ads, get a free advertorial of equal or lesser size.

How will my advertorial be called out?

Legally we have to add the words “advertisement,” “sponsored content” or “advertorial” in 10 point type on the top center.

Can I write it myself?

Short answer: Depends on the publication. Ask your media consultant.

If you do- Please include who to credit for the writing. Our staff editor may change or correct any grammatical errors.

Can I combine my advertorial into my adspace to increase my ad?

Short answer no.

Your paid ad and advertorial must be separate entities. You can however, request your article be placed next to your corresponding ad or request to have them on completely different ends of the publication. Ask your media consultant about space and availability. No guarantees.

Can I place my ad next to my advertorial?

See previous.

How many words should I use?

Word count depends on a few of these factors: Ad space size, publication size, number of photos and any other graphic enhancements you include like sidebar information and logo use.

Do you have a writer for me?

We refer a freelance writer to help our advertisers write their advertorials. See specific sales flyers or ask your media consultant for current prices.

Weddingss North

2017 Our ultimate style issue

Get the look!

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2017 TRENDS

Plus a fun look back at style’s past

Brainerd lakes area receives FIVE-STAR RATING

Up-North VENUE GUIDE A Brainerd Dispatch Publication

Up-North Vacation-style Wedding

A lakeside weekend wedding filled with fun and relaxation

Word Counts

General guidlines:

Weddings North

Half Page 200-400 words Includes one photo, logo (if wanted) and a pull-out quote.

Full pages (see full page samples) Word Heavy 450-600 words Includes one photo and quote Mid Mix 350-500 words Includes a couple photos/graphics and sidebar Graphic Heavy 200-350 words Includes a couple photos, sidebar, supporting graphics and quote.

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Glossary

PCI (Per Column Inch)

The price you pay per column inch. A column inch is equal to the actual size of the particular publication column by 1 actual inch. See the specific publication for actual measurements.

rather than a set number of impressions.

For example: an SOV campaign would be a purchase of 50% of total estimated impressions; whereas a CPM campaign would be based more on budget and available impressions.

PPC (Pay per Click)

Target Marketing

An ad model where instead of paying for a guaranteed number of impressions, you instead bid on each available impression and then are billed based on that.

ROP (Run of Press)

Run of Press simply means that a print ad can be placed anyplace that is convenient for the printer.

ROS (Run of Site)

Run of Site is similar to ROP except it refers to online advertising. Run of Site simply means the ad runs in rotation in a certain size across the entire website.

Social Media

Social Media is made up of any series of networks that consumers use to interact with each other. Social Media is a way that business can interact with their customers to create more personal interaction.

SOV (Share of Voice)

Share of Voice guarantees the frequency of your ad compared to other ads in that same category, either by size of ad, or section. An SOV campaign emphasizes the overall percentage of views

Unique User

Unique User refers to the number of different devices that have accessed a website. Typically identified by IP address, unique user information is useful for identifying audiences and device access.

Identifying unique audiences and marketing to them directly is called Target Marketing. This is an ideal way of marketing, as it will help reach existing, new and potential customers. Target marketing can be accomplished in a number of ways, from audience knowledge to specialized programs that can assist you in identifying your audiences.

TOM (Top of Mind Awareness)

Top of Mind refers to the idea that your brand/product/company is the first thing a potential customer thinks of when they have a relevant need. For example: TOM is accomplished when someone remembers your ad for financial planning as they are thinking, or speaking with others about retirement plans.

Tracking

Throughout your marketing campaign you need to establish progress by tracking your results. To do this effectively, your tracking methods need to have easily defined, objective goals that you can quantify.

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Glossary

Ad Strategy

A subset of your Marketing Plan, Ad Strategy is identifying the different ad options you have and how you can use them effectively.

Audience

An Audience is a way to separate your consumer base into different categories that you can identify, target and track.

Audience is important to identify when planning your marketing and evaluating your marketing’s effectiveness.

Behavioral Targeting

By tracking an individual’s activity online, search engines and other programs are able to assign particular behaviors, that when displayed, trigger ad delivery that is relevant to that individual based on those actions.

Blitz

A Blitz is a short marketing campaign that is focused on accomplishing, or promoting, a particular product or event.

For example: if you have a sale coming, you may consider a blitz to create top of mind awareness for potential customers.

Brand, Branding

Your Brand is what consumers identify you as. Your Brand is a vital part of any marketing that you do and care should be taken to maintain your Brand integrity.

Budget

Refers to not only your dollar investment, but also your time. While some time can

be offset by increasing dollars (outsourcing ad design for example) time should certainly be considered.

Bundle

Bundling is simply packaging multiple types of marketing into one campaign or strategy using the same message. Bundling your print and online is a standard option that ensures you are maximizing your reach.

Campaign

A Campaign is a planned marketing effort that includes a predetermined goal, measurable progress, and clear messages. The campaign itself should have fairly clear start and end parameters to ensure that the measurable tracking is accurate.

Circulation

In print circulation, or reach of the subscribed users, is usually separated into weekday and weekend categories. For weekly newspapers there is just the one category.

Column Inch

In print advertising the size of an ad is determined by its column inches. A column inch is the width of one column and one inch in height.

CPC (Cost per Click)

This is a comparison you can use to determine the value (subjective) of each click your ad receives- for example: if you have 10 clicks and it cost you $100 then your CPC is $10. See also PPC

CPM (Cost per Mille)

Cost per Mille, or Cost per Thousand, is used to calculate the cost of impressions. Basically, for every 1,000 times your ad is shown (impressions) it will cost you a set amount. For example: if a certain online ad size has a CPM of $10, it will cost you $10 for every 1,000 times your ad is shown.

Demographic

Similar to Audience, Demographics refer to the specific identifiers that make up an audience. Examples of some demographics: gender, age range, income level, family, etc.

Fragmentation

This occurs when traits of your audience change and cause new groups, or subgroups, to be formed. It is important to keep track of fragmentation in order to maintain your marketing’s effectiveness.

Goals

Your marketing plan needs to have well defined, realistic goals. If you don’t have these it will be difficult to measure the actual effectiveness of any marketing you do. For example: I want to drive traffic vs. I want to increase unique users by 5%.

Impressions

An Impression refers to each time an ad is displayed. For example: if you had 100 impressions, that means your ad was shown 100 times.

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