2014 DE Media Rate Card

2014 deadlines and dimensions brainerd Dispatch Deadlines Display Deadlines Monday..........................................................Thursday, 5 p.m.

Tuesday...............................................................Friday, 5 p.m.

Wednesday......................................................Monday, 5 p.m.

Thursday..........................................................Tuesday, 5 p.m.

Friday.........................................................Wednesday, 5 p.m.

Sunday............................................................Thursday, Noon Brainerd Dispatch - Classified Deadlines Monday...............................................................Friday, 3 p.m.

Tuesday...........................................................Monday, 3 p.m.

Wednesday.....................................................Tuesday, 3 p.m.

Thursday...................................................Wednesday, 3 p.m.

Friday............................................................Thursday, 3 p.m.

Sunday.................................................................Friday, Noon Employment Extra................................................Friday, Noon Special Sections Pub Date Deadlines Neighbors...................Wednesday..................Monday, 5 p.m.

Automotive...................Thursday....................Tuesday, 2 p.m.

Entertainment...............Thursday...................Tuesday, 2 p.m.

Real Estate......................Friday..................Wednesday, Noon Employment..................Sunday.....................Thursday, 1 p.m.

2014 Rates

Page Size (Image Area): Standard Page......................................6 cols. (10.75”) x 21” Column Width: 1 Column..........1.6875” 2 Column................3.5” 3 Column..........5.3125” 4 Column............7.125” 5 Column..........8.9375” 6 Column............10.75” Double Truck............23” Minimum display ad size is one column inch, except for 2 column by 4” employment ads. Ads more than 19-1/2 inches deep will be billed at full column depth of 21 inches. DE Media has converted to the 23-inch web size.

Pre-Print Information Delivery Deadline: 12 days prior to insertion. Finished, folded pre-prints must be no larger than 11” x 11” and no smaller than 6” x 8”. Contact Jamie “Skippy” Olson with questions at 218-855-5814.

building strong

business relationships by providing effective marketing solutions for the lakes area.

Echo Journal Deadlines Display Advertising...........................................Noon, Monday Classified Line Ads..........................................Noon, Tuesday Preprinted Inserts...........................................Monday, 10 a.m.

Publication Day..........................................................Thursday Echoland-Piper Shopper Display Advertising...........................................Noon, Tuesday Classified Line Ads.....................................Noon, Wednesday Preprinted Inserts.......................................Friday Prior, 4 p.m.

Publication Day...............................................................Friday

building strong

business relationships by providing effective marketing solutions for the lakes area.

(218) 829-4705 506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

506 James St. • Brainerd, MN 56401

2014 DE MEDIA display rates Contract Level

DE MEDIA circulation

Sunday Dispatch

Daily Dispatch

Echo Journal

Echoland-Piper Shopper

DVContract

Discount

Open Rate

0%

$17.00

$13.90

$8.25

$10.00

6 Ad

5%

N/A

N/A

$7.84

$9.50

13 Ad

7%

N/A

N/A

$7.67

$9.30

26 Ad

9%

N/A

N/A

$7.51

$9.10

52 Ad

11%

N/A

N/A

$7.34

$8.90

$2,500

11%

$15.13

$12.37

$7.34

$8.90

$5,000

13%

$14.79

$12.09

$7.18

$8.70

15%

$14.45

$15,000

17%

$14.11

$20,000

19%

$25,000

$10,000

$11.82

$7.01

$8.50

$11.54

$6.85

$8.30

$13.77

$11.26

$6.68

$8.10

21%

$13.43

$10.98

$6.52

$7.90

$30,000

23%

$13.09

$10.70

$6.35

$7.70

$40,000

25%

$12.75

$10.43

$6.19

$7.50

$50,000

27%

$12.41

$10.15

$6.02

$7.30

$60,000

29%

$12.07

$9.87

$5.86

$7.10

$75,000

31%

$11.73

$9.59

$5.69

$6.90

$100,000

33%

$11.39

$9.31

$5.53

$6.70

$150,000

35%

$11.05

$9.04

$5.36

$6.50

$200,000

37%

$10.71

$8.76

$5.20

$6.30

Color Rates < 32 Inches

32 - 63 Inches

63.5 - 94.5 Inches

95 - 126 Inches

$4.00 PCI

$150.00

$200.00

$250.00

Cass Walker

Longville

Hackensack

backus

Pine River

Wadena

Outing Fifty Lakes

Aitkin

Emily

Crosslake McGregor

Pequot Lakes Wadena

Lake Shore Pillager Staples Motley

Nisswa

MerriďŹ eld brainerd baxter

Crosby Ironton Deerwood

Fort Ripley

Crow Wing

Eagle bend

Garrison

browerville Long Prairie

Aitkin

Onamia

Morrison Swanville

Little Falls

Pierz

Todd

brainerd Dispatch

Echo Journal

Mille Lacs

Echoland-Piper Shopper

brainerd Dispatch has an average daily paid circulation of 10,000 and an average Sunday paid circulation of 15,000.

Echo Journal has a weekly circulation of 5,000.

Echoland - Piper Shopper, a free circulation publication in a premier vacation area, has varying seasonal circulation. The Shopper averages 25,000.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

2014 classified rates ECHO JOURNAL Open Rate

bRAINERD DISPATCH

2014 online rates

Weeks 15 word Ad Base Cost

1 $13.20

Cost per word over 15 words

$0.88

2 $21.00

$1.40

3 $29.25

$1.90

4 $34.80

$2.32

*Merchandise

Weeks 15 word Ad Base Cost

1 $26.25

2 $30.00

3 37.50

4 $45.00

Transportation & Rec.

20 word Ad Base Cost

$10.00

$20.00

$30.00

$40.00

Real Estate

15 word Ad Base Cost

$37.50

$45.00

$52.50

$60.00

Rentals

15 word Ad Base Cost

$26.25

$37.50

$45.00

$52.50

Services

15 word Ad Base Cost

$30.00

$45.00

$60.00

$75.00

Weeks 15 word Ad Base Cost

1 $162.50

2 $170.00

3 $192.50

4 $215.00

*Includes Merchandise, Notices & Opportunities and Pets & Livestock

*Includes Photo

EMPLOYMENT brainerd Dispatch

Cost per word over 15 words

$1.75

Cost per word over 20 words

$0.75

Cost per word over 15 words

$2.50

Cost per word over 15 words

$1.75

Cost per word over 15 words

Cost per word over 15 words

$2.00

$2.50

$2.00

$1.50 $3.00 $2.50 $3.00

$3.00

$2.50

$2.25 $3.50

$3.00 $4.00

$4.50

$3.00

$3.00 $4.00 $3.50 $5.00

$6.00

Echo Journal

15 word Ad Base Cost

$87.50

$115.00

$157.50

$200.00

Combine and Save

15 word Ad Base Cost

$185.00

$200.00

$245.00

$290.00

Cost per word over 15 words

Cost per word over 15 words

$1.50 $4.00

$2.00 $5.00

$3.50 $8.00

$5.00

$11.00

*All employment ads include a box, bolding, caps, centered, position title listing and a Monster.com® online posting with job bolding. **Employment Extra publication will incur a $20 additional fee. Combine and Save is a combination of all DE Media products. You may opt out of the Monster.com® online posting for a flat $10 price reduction and/or job bolding for a flat $20 price reduction. ****To see National/Agency employment rates, please request flyer. ***** Blind Box - $2/day.

SPECIALS

GARAGE SALES brainerd Dispatch

50 word Ad Base Cost

$27.00

Echo Journal

50 word Ad Base Cost

27.00

Combine and Save

50 word Ad Base Cost

$40.00

*1-3 day posting. $5 per additional day (up to 1 week)

*1 posting

Cost per word over 50 words

Cost per word over 50 words

Cost per word over 50 words

$1.60

$1.60 $3.20

* Rain Insurance - $5 ** Extra Sign Bundle - $3

EXTRAS

$5 Each - Bold, Caps, Center, Italics, Increased Font, Symbol, Underline $10 Each - Box, Logo, Photo All Classified ads will print in the Echoland-Piper Shopper and online at brainerdslist.com 506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

• Real Estate Spotlight • Transportation • Good Buys

FREE

• Lost/Found or Giveaway • Looking for Work * For more details on any rates or specials, call the Classifieds Dept. at 218-855-5898

brainerdispatch.com

Ad Type

ROS/Contract

pineandlakes.com

Targeted/Monthly

SOV/Monthly

Leaderboard Ad (728x90)

$8

$10

$180/$200

Wow Ad (300x250)

$8

$10

$180/$200

Double Wow Ad (300x600)

$8

$10

$180/$200

Mobile Website (300x50)

$6

Page Sponsorships (size varies)

Pricing Varies by Traffic

Interstitial Ads

Pricing Varies by Page

Demographic Targeting

Pricing Varies by Audience and SOV

iPad (brainerd Dispatch)

Banner $100

Email blast

Interstitial $150 $.07/email M-W $125/day Th-Sun $100/day

$25/day $25/day

Corner Peel

$250/day

$50/day

Sliding billboard

$350/day

$125/day

Post-It

Online traffic nearly doubles year over year.

What does that mean? If you aren’t using online advertising, you are missing out on a huge audience!

Numbers and Demographics: brainerddispatch.com Over 22,000,000 page views in 2013.

Over 2.3 million unique visitors in 2013.

More than 6,900 unique visitors visit our site every day, viewing over 65,000 pages/day.

We average more than 195,000+ unique visitors and 1.8 million page views per month.

PineAndLakes.com Averaging 130,000 page views per month.

26,000 unique visitors a month on average.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

2014 single sheet insert rates

2014 tab insertion rates

8.5Ó X 11Ó SINGLE SHEET INSERTS

FOR PREPRINTED TAbS

QUANTITY - 10,000+ Contract Rate

POST-ITS

Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

$38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50

Insertion Cost

$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70

Ê

QUANTITY - 5,000 - 9,000 Total CPM

$96.50 $90.12 $88.96 $87.80 $86.64 $85.48 $84.32 $83.16 $82.00 $80.84 $79.68 $78.52 $77.36 $76.20

Contract Rate

Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

$56.50

$56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50

Insertion Cost

$58.00

$51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70

Total CPM

$114.50

$108.12 $106.96 $105.80 $104.64 $103.48 $102.32 $101.16 $100.00 $98.84 $97.68 $96.52 $95.36 $94.20

11Ó X 17Ó SINGLE SHEET INSERTS QUANTITY - 10,000+ Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

$69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00

4.25Ó x 11Ó

Insertion Cost

$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70

QUANTITY - 7,000 - 9,000 Total CPM

$127.00 $120.62 $119.46 $118.30 $117.14 $115.98 $114.82 $113.66 $112.50 $111.34 $110.18 $109.02 $107.86 $106.70

Quantity 10,000 - 19,999 $ 5100 cpm Print & Distribute

Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

Insertion Cost

Total CPM

$93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00

$58.00 $51.62 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70

$151.00 $144.62 $143.46 $142.30 $141.14 $139.98 $138.82 $137.66 $136.50 $135.34 $134.18 $133.02 $131.86 $130.70

Quantity 20,000 - 49,999 $ 4300 cpm Print & Distribute

Pricing will vary for preprinted inserts. Color printing on glossy paper

Deadlines Ð See your media consultant for deadline information.

Distribution Ð Distribution breakdowns by zip code are available for the Monday Ð Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com

4 Page Tab Open Rate $60.00 Contract Level

$2,500 $5,000

$10,000 $15,000

$20,000 $25,000

$40,000 $50,000 $60,000

$75,000 $100,000 $150,000 $200,000

$53.40 $52.20

$62.30 $60.90

Contract Level $2,500 $5,000

$48.60 $47.40

$20,000 $25,000

$56.70 $55.30

$20,000 $25,000

$51.00 $49.80

$46.20 $45.00 $43.80

$42.60 $41.40 $40.20 $39.00

Rate

$2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000

$89.00 $87.00 $85.00 $83.00 $81.00 $79.00 $77.00

$100,000 $150,000 $200,000

$69.00 $67.00 $65.00

$50,000 $60,000 $75,000

12 Page Tab Open Rate $80.00

Contract Level $2,500 $5,000

Rate

20 Page Tab Open Rate $100.00 Contract Level

8 Page Tab Open Rate $70.00

$75.00 $73.00 $71.00

$10,000 $15,000

$40,000 $50,000 $60,000

$75,000 $100,000 $150,000 $200,000

Rate

$59.50 $58.10

$53.90 $52.50 $51.10

$49.70 $48.30 $46.90 $45.50

24 Page Tab Open Rate $110.00 Contract Level

$10,000 $15,000

$40,000 $50,000 $60,000

$75,000 $100,000 $150,000 $200,000

$71.20 $69.60

Contract Level $2,500 $5,000

$64.80 $63.20

$20,000 $25,000

Rate

$68.00 $66.40

$61.60 $60.00 $58.40

$56.80 $55.20 $53.60 $52.00

28 Page Tab Open Rate $120.00

$2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000

$97.90 $95.70 $93.50 $91.30 $89.10 $86.90 $84.70

Contract Rate Level $2,500 $106.80 $5,000 $104.40 $10,000 $102.00 $15,000 $99.60 $20,000 $97.20 $25,000 $94.80 $40,000 $92.40

$100,000 $150,000 $200,000

$75.90 $73.70 $71.50

$100,000 $150,000 $200,000

$50,000 $60,000 $75,000

Rate

$82.50 $80.30 $78.10

$50,000 $60,000 $75,000

16 Page Tab Open Rate $90.00

$10,000 $15,000

$40,000 $50,000 $60,000

$75,000 $100,000 $150,000 $200,000

Rate

$80.10 $78.30

$76.50 $74.70

$72.90 $71.10

$69.30 $67.50 $65.70

$63.90 $62.10 $60.30 $58.50

32 Page Tab & Up

8% Rate Increase Per 4-Page Increments *Contract level discounts will apply.

$90.00 $87.60 $85.20

$82.80 $80.40 $78.00

Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown.

Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are net www.brainerddispatch.com | www.pineandlakes.com