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print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment • special products • print • online • inserts • magazine • real estate • auto • recruitment • entertainment •

yOUR MARKETINg PARTNER

2012

506 James Street • PO Box 974 • Brainerd • MN • 56401 218•829•4705 • 800•432•3703 • www.brainerddispatch.com


Media

Let’s Partner Together in 2012

bringing you the hometown news since 1881

Every day the Dispatch reaches over 27,000 readers in print. Our website is viewed by more than 120,000 per month. The Dispatch reaches over 80 percent of our area residents.

The Brainerd Dispatch continues to be the primary source for news and information in our area. Newspaper advertising is effective - 80% of U.S. adults report looking at advertising while reading the paper and 82% took some action as a result of a newspaper ad. Tim Bogenschutz Publisher

Kari Lake

Human Resource Director

Sam Swanson

VP of Revenue Development

Phil Seibel

Digital Manager

Susie Alters

Inside Sales Director

Nikki Lyter

Marketing Coordinator

We offer a vast array of media products that combine continuous strong traditional newspaper readership with additional audiences through our web site, emails, a mobile app, TMC and many niche products such as monthly magazines, quarterly magazines, and guides. The diversity of products is why the Dispatch reaches all sectors in our market. Our fresh new website provides affordable, effective products and programs that will reach the right people with the right message for maximum effectiveness. More than 4,000 visitors go to our site every day, viewing over 60,000 pages per day. A mobile app that brings the Dispatch right to your smart phone or IPad will engage the tech savvy sector and provide an outstanding marketing platform. Our experienced media consultants can help you make informed marketing decisions to target your audience and grow your business. Contact us and let us be your marketing partner in 2011.

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Mission Statement & Spec Requirements The Brainerd Dispatch is committed to providing an excellent product to all its customers. To ensure excellence to our advertisers, the Dispatch has set the following advertising policies. All advertisements are accepted subject to the approval of the publisher. The Brainerd Dispatch reserves the right to refuse or cancel any advertisement at any time. Rates charged for advertising are for space only and do not include any compensation for the right, title and any interest to layouts, composition, material, or labor of advertisements created by and placed with the Dispatch. All advertisements remain the sole property of the Brainerd Dispatch. The Dispatch reserves the right to copyright any ad produced by its staff. All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more than 30 days past due. In double truck ads the gutter is billed as one column. Advertising rates may be revised from time to time. Advertisers under contract will be given 30 days notice. Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be emailed or faxed to the advertiser. Proof of ads 40 column inches in size or more will be faxed or taken to advertisers on

request. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the advertiser. However, if there is an error that is the fault of the Dispatch, the ad will be re-run (or credit given for) that part of the ad containing the error. Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancellations after deadline may be billed for time and materials. The labor charge is $25 per hour. The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of acceptance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a positioning surcharge has been paid.

Specs For Sending Ads Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard). • All spot colors, RGB, etc. should be converted to CMYK prior to final PDF creation. • Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used. • Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt. • When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes. • Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen versus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing the colors to shift to try to match our profiles. • All fonts must be embedded. • OPI cannot be used. • Any images used in your original document should be at a minimum resolution of 200 dpi. • All PDF’s created from software that supports layers and

live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad. • PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel, Publisher, or other office applications as best we can, but can not guarantee final output. They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc. • We also will accept native files which must include all supporting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files. • Any copy not sent as a digital file will be converted digitally (scanned) and will probably suffer a loss of quality in the conversion. • If you have concerns or questions regarding any of the above please feel free to call.

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Brainerd Dispatch Market CITY ZONE AND NEWSPAPER DESIGNATED MARKET / BRAINERD, MINNESOTA Hubbard

Backus

56662

56435

56467 56435 56464

56448 Fifty Lakes

56474

56435

Chickamaw Beach

Emily

56447

Manhattan Beach

Pine River

56469

56472 56477

Crosslake

56456 Jenkins

56474 Nimrod

56442

Aitkin

Cass Pequot Lakes Breezy Point

Wadena 56472

Crow Wing

56441

56481 56465

Nisswa Lake Shore

56466

56468

is sip

pi R iv er

56479

56431

56444

M is s

East Gull Lake

56466

Aitkin

Cuyuna Trommald Crosby Ironton Deerwood 56455 Riverton

Staples 56425 56473 Pillager

Motley

56479

Brainerd Baxter

56401

Garrison

56450

56443

Vineland

Fort Ripley

40

56449

Todd

Harding

Browerville

Randall 56438

Morrison

56475

Mille Lacs 56338 Onamia

56345 Lastrup

56347 Long Prairie

56382

56364

0

5

10

Little Falls

Miles

56359 Hillman

Pierz Genola

LEGEND COUNTY BOUNDARY

Brainerd

ZIP CODE BOUNDARY BRAINERD CORPORATE LIMITS

Twin Cities

BALANCE OF ABC CITY ZONE BALANCE OF NEWSPAPER DESIGNATED MARKET

Audit Bureau of Circulations C1200-R07

Brainerd Dispatch (Morning & Sunday), Brainerd, MN, Page #2

55760 McGregor

56442 Crosslake

56472 Pequot Lakes

56338 Hillman

56342 Isle

56443 Cushing

56473 Pillager

56344 Lastrup

56345 Little Falls

56444 Deerwood

56474 Pine River

56347 Long Prairie

58359 Onamia

56447 Emily

56479 Staples

56373 Royalton

56364 Pierz

56449 Fort Ripley

56481 Verndale

56382 Swanville

56386 Wahkon

56450 Garrison

56482 Wadena

56384 Upsala

56401 Brainerd

56452 Hackensack

56655 Longville

56437 Bertha

56425 Baxter

56465 Merrifield

56314 Bowlus

56438 Browerville

56431 Aitkin

56466 Motley

56318 Burtrum

56440 Clarissa

56435 Backus

56468 Nisswa

56329 Foley

56446 Eagle Bend

56441 Crosby

56469 Palisade

56336 Grey Eagle

56475 Randall

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Audit Bureau of Circulations AUDITED EVERY OTHER YEAR

BRAINERD DISPATCH Brainerd (Crow Wing County), Minnesota 24 months ended September 30, 2011

EXECUTIVE SUMMARY Print Newspaper Digital Editions TOTAL AVERAGE CIRCULATION 1A. TOTAL AVERAGE CIRCULATION Paid Circulation Individually Paid Circulation Home Delivery and Mail Print Digital Single Copy Sales Total Average Individually Paid Circulation Business/Traveler Paid Circulation Hotel Distribution - Room/Lobby Copies Total Average Business/Traveler Paid Circulation Total Average Paid Circulation Verified Circulation Home Delivery Requested Targeted Total Average Home Delivery Single Copy Educational Copies Employee/Independent Contractor Retail/Business Total Average Single Copy Total Average Verified Circulation TOTAL AVERAGE CIRCULATION

Sun

Morning (Mon.-Fri.)

15,396 4 15,400

11,199 4 11,203

10,054 4 4,912 14,970

9,192 4 1,070 10,266

104 104 15,074

63 63 10,329

28 22 50

28 18 46

83 183 10 276 326 15,400

574 183 71 828 874 11,203

15,400

11,203

AUDIT STATEMENT There was no adjustment made in the average circulation as shown in the Publisher’s Statements for the period audited.

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net. Publishing Plans


2012 Display Rates per column inch

Ad Type DVContract

Open Rate

Disc.

Regular Display Sunday BW

$16.50

Sunday Color

$19.90

The Brainerd Dispatch is not responsible for proof of publication 60 days after the ad is published.

Regular Display Daily BW

Daily Color

Sunday Color

Classified Display

Classified Display Sunday BW

Daily BW

$13.40

$16.80

$17.00

$20.40

$13.90

$2,500

13%

$14.35

$17.31

$11.65

$14.61

$14.79

$17.75

$12.09

$5,000

15%

$14.02

$16.91

$11.39

$14.28

$14.45

$17.34

$11.81

$10,000

17%

$13.69

$16.51

$11.12

$13.94

$14.11

$16.93

$11.53

$15,000

19%

$13.36

$16.11

$10.85

$13.60

$13.77

$16.52

$11.25

$20,000

21%

$13.03

$15.72

$10.58

$13.27

$13.43

$16.12

$10.98

$25,000

23%

$12.70

$15.32

$10.31

$12.93

$13.09

$15.71

$10.70

$40,000

25%

$12.37

$14.92

$10.05

$12.60

$12.75

$15.30

$10.42

$50,000

27%

$12.04

$14.52

$9.78

$12.26

$12.41

$14.89

$10.14

$60,000

29%

$11.71

$14.12

$9.51

$11.92

$12.07

$14.48

$9.86

$75,000

31%

$11.38

$13.73

$9.24

$11.59

$11.73

$14.08

$9.59

$100,000

33%

$11.05

$13.33

$8.97

$11.25

$11.39

$13.67

$9.31

$150,000

35%

$10.72

$12.93

$8.71

$10.92

$11.05

$13.26

$9.03

$200,000

37%

$10.39

$12.53

$8.44

$10.58

$10.71

$12.85

$8.75

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


*Employment ads are charged an additional $80 Media Fee.

Classified Display

Employment*

Employment*

Neighbors & Wkd. BW

Color

Sunday BW

Sunday Color

Daily BW

Daily Color

$17.30

$18.50

$21.90

$15.00

$18.40

$14.00

$17.40

$15.05

$16.09

$19.05

$13.05

$16.01

$12.18

$15.14

$14.70

$15.72

$18.61

$12.75

$15.64

$11.90

$14.79

$14.35

$15.35

$18.17

$12.45

$15.27

$11.62

$14.44

$14.00

$14.98

$17.73

$12.15

$14.90

$11.34

$14.09

$13.67

$14.61

$17.30

$11.85

$14.54

$11.06

$13.75

$13.32

$14.24

$16.86

$11.55

$14.17

$10.78

$13.40

Daily Color

$12.97 $12.62

$13.87 $13.50

$16.42 $15.98

$11.25 $10.95

$13.80 $13.43

$10.50 $10.22

$13.05 $12.70

$12.27

$13.13

$15.54

$10.65

$13.06

$9.94

$12.35

$11.94

$12.76

$15.11

$10.35

$12.70

$9.66

$12.01

$11.59

$12.39

$14.67

$10.05

$12.33

$9.38

$11.66

$11.24

$12.02

$14.23

$9.75

$11.96

$9.10

$11.31

$10.89

$11.65

$13.79

$9.45

$11.59

$8.82

$10.96

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

2012 Pickup Rates 20% off second ad if less than 40 inches

*Ad must run within 6 days of 1st ad.

40% off second ad if more than 40 inches

*Ad must run within 6 days of 1st ad.


2012 Classified Rates EMPLOYMENT OPEN RATE

Days 15 word Ad AVG. Per Word

1-3 $30.00 $0.67

4-6 $37.50 $0.42

7-12 $45.00 $0.25

13-18 $67.50 $0.25

19-26 $90.00 $0.23

Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.

National/AGENCY Employment OPEN RATE

Days 1-3 4-6 50 word Ad $125.00 $150.00 AVG. Per Word $0.83 $0.50

7-12 $200.00 $0.33

13-18 19-26 $300.00 $350.00 $0.33 $0.27

Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.

MERCHANDISE & RECREATION OPEN RATE

Days 15 word Ad AVG. Per Word

1-3 $22.50 $0.50

4-6 $26.25 $0.29

7-12 $30.00 $0.17

13-18 $37.50 $0.14

Days 15 word Ad Per Word

1-6 $22.50 $0.25

7-12 $30.00 $0.17

13-18 $37.50 $0.14

19-26 $45.00 $0.12

Days 15 word Ad Per Word

1-6 $37.50 $0.42

7-12 $45.00 $0.25

13-18 $52.50 $0.19

19-26 $60.00 $0.15

Days 15 word Ad Per Word

1-6 $45.00 $.50

7-12 $52.50 $0.29

13-18 $60.00 $0.22

19-26 $67.50 $0.17

Days 15 word Ad Per Word

1-6 $30.00 $0.33

7-12 $45.00 $0.25

13-18 $60.00 $0.22

19-26 $75.00 $0.19

19-26 $45.00 $0.12

TRANSPORTATION OPEN RATE

REAL ESTATE OPEN RATE

RENTAL OPEN RATE

ServiceS OPEN RATE

**Per Word over 40 words: $1.60. 40 word minimum charge. GARAGE SALE OPEN RATE

Days 40 word ad**

1-3 $27.00 *$5.00 Add’l per day cost

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2012 Online Rates Ad Type

Monthly CPM

Annual CPM

Reccomended Impressions

Cost per Month

Leaderboard Ad

$14

$11

50,000

$700/$550

Impact Ad

$13

$10

50,000

$650/$500

Wow Ad

$10

$7

50,000

$500/$350

Double Wow Ad

$18

$15

50,000

$800/$650

Video Ad

$14

$11

50,000

$700/$550

Prime Time Ad

N/A

$15

50,000

$750

Yahoo!

DMA

Core Zips

$19

30,000

$540/$570

$6

20,000

$120

Employment

N/A

N/A

$100/Week

Spotted

N/A

N/A

$200/Week

News

N/A

N/A

$300/Week

Classified

N/A

N/A

$400/Week

Obits

N/A

N/A

$500/Week

Home Page

N/A

N/A

$300/Day

Email Blast

N/A

N/A

$0.07/email

Daily Post-it

N/A

N/A

$125/Day M - W $100/Day Th -Sun

Corner Peel

N/A

N/A

$250/Day

Sliding Billboard

N/A

N/A

$300/Day

* Video already created * Mon-Fri, 8am-5pm

Behavioral Targeting

$18

Impact Print Bundle

Monthly/Annual

DMA/Core Zips

Interstitial Ads

**Please see individual product sheets for specs/requirements 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2012 Single Sheet Insert Rates 8.5” X 11” SINGLE SHEET INSERTS

QUANTITY - 10,000+ Contract Rate

POST-ITS

Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

$38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50

Insertion Cost

$58.00 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70 $36.54

QUANTITY - 5,000 - 9,000

Total CPM

$96.50 $88.96 $87.80 $86.64 $85.48 $84.32 $83.16 $82.00 $80.84 $79.68 $78.52 $77.36 $76.20 $75.04

Contract Rate

Open Rate

$2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

$56.50

$56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50

Insertion Cost

$58.00 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70 $36.54

Total CPM

$114.50

$106.96 $105.80 $104.64 $103.48 $102.32 $101.16 $100.00 $98.84 $97.68 $96.52 $95.36 $94.20 $93.04

11” X 17” SINGLE SHEET INSERTS QUANTITY - 10,000+

Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Printing Cost

$69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00 $69.00

Insertion Cost

$58.00 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70 $36.54

QUANTITY - 7,000 - 9,000 Total CPM

$127.00 $119.46 $118.30 $117.14 $115.98 $114.82 $113.66 $112.50 $111.34 $110.18 $109.02 $107.86 $106.70 $105.54

Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $40,000 $50,000 $60,000 $75,000 $100,000 $150,000 $200,000

Deadlines – See your media consultant for deadline information. Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

Printing Cost

Insertion Cost

Total CPM

$93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00 $93.00

$58.00 $50.46 $49.30 $48.14 $46.98 $45.82 $44.66 $43.50 $42.34 $41.18 $40.02 $38.86 $37.70 $36.54

$151.00 $143.46 $142.30 $141.14 $139.98 $138.82 $137.66 $136.50 $135.34 $134.18 $133.02 $131.86 $130.70 $129.54

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glen.santi@brainerddispatch.com

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Deadlines – See your media consultant for deadline information. Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

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12 Page Tab Open Rate $80.00

16 Page Tab Open Rate $90.00

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Rate $59.16 $57.80

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$10,000 $15,000

$66.40 $64.80

$10,000 $15,000

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$71.10

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$25,000 $40,000

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$61.60 $60.00

$25,000 $40,000

$69.30 $67.50

$43.80 $42.60

$50,000 $60,000

$49.64 $48.28

$50,000 $60,000

$58.40 $56.80

$50,000 $60,000

$65.70 $63.90

$41.40 $40.20

$75,000 $100,000

$46.92 $45.56

$75,000 $100,000

$55.20 $53.60

$75,000 $100,000

$62.10 $60.30

$39.00 $37.80

$150,000 $200,000

$44.20 $42.84

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$52.00 $50.40

$150,000 $200,000

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28 Page Tab Open Rate $118.00

$87.00 $85.00 $83.00

Contract Level $2,500 $5,000 $10,000

$95.70 $93.50 $91.30

Contract Rate Level $2,500 $102.66 $5,000 $100.30 $10,000 $97.94

$15,000 $20,000 $25,000

$81.00 $79.00 $77.00

$15,000 $20,000 $25,000

$89.10 $86.90 $84.70

$15,000 $20,000 $25,000

$95.58 $93.22 $90.86

$40,000 $50,000 $60,000

$75.00 $73.00 $71.00

$40,000 $50,000 $60,000

$82.50 $80.30 $78.10

$40,000 $50,000 $60,000

$88.50 $86.14 $83.78

$75,000 $100,000 $150,000

$69.00 $67.00 $65.00

$75,000 $100,000 $150,000

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$75,000 $100,000 $150,000

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$200,000

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Split puts deficit-cut package in doubt WASHINGTON (AP) — A painful package of spending cuts and tax increases drew sharp challenges from both the left and right on President Barack Obama’s deficit commission Wednesday, putting approval in doubt. However, both parties’ Senate budget point men embraced the plan, and even

opponents called it a starting point for efforts next year to control the nation’s ballooning debt. “It’s a template that gives people an opportunity to start discussing what we have to do to get our fiscal house in order,” said Rep. Xavier Becerra, a California Democrat on the panel who hasn’t said whether he’ll support the

package. The 18-member bipartisan commission scheduled a vote on the plan for Friday. But as Wednesday’s meeting demonstrated, the co-chairmen, Democrat Erskine Bowles and Republican Alan Simpson, face a difficult chore in rounding up the 14 votes needed to officially send

the plan to Congress for consideration. Winning over lawmakers who are also panel members appeared to be the biggest remaining challenge, given the politically incendiary nature of many of the proposals. The tax increases it includes are deal-breakers for some Republicans, likewise social

program cuts for some Democrats. The plan calls for sweeping tax changes that would affect millions of Americans, including trimming or doing away with many popular tax breaks such as the home mortgage deduction. It would also

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Stocks enjoy upsurge

FUN ON THE BHS SLOPES

r? | 12A

LAST YEAR FOR FAVRE: He might become reporte

Bloomberg News

NEW YORK — Stocks rallied Wednesday, sending the Standard & Poor’s 500 Index to the biggest advance in three months, amid improving global economic data and on investor ¢ www.brainerddispatch.com 50 CENTRAL MINNESOTA SINCE 1881 speculation of a larger SERVING THE BRAINERD LAKES AREA AND Thursday, December 2, 2010 European financial rescue. The S&P 500 added 2.2 percent to 1,206.07. Today’s gain followed rallies of 3 percent on Sept. 1 and 2.2 some for cuts program the plan to Congress for considerpercent on Aug. 2, meaning Democrats. called it a starting package. The plan calls for sweeping tax The 18-member bipartisan ation. WASHINGTON (AP) — A opponents the three biggest advances Winning over lawmakers who point for efforts next year to conscheduled a vote on that would affect millions painful package of spending cuts the nation’s ballooning debt. commission for Friday. But as are also panel members appeared changes trimming since July occurred on plan tax increases drew sharp trol andthe remaining chal- of Americans, including “It’s a template that gives peo- the meeting demon- to be the biggest politically incen- or doing away with many popular challenges from both the left and first trading day of a month, opportunity to start dis- Wednesday’sthe co-chairmen, lenge, given the such as the home on President Barack ple an of many of the pro- tax breaks we have to do to get strated, what nature diary cussing also and Bloomberg data show.right The would It Bowles commission mortgage deduction. Democrat Erskine Obama’s deficit posals. The tax increases it our fiscal house in order,” said Republican Alan Simpson, face a Wednesday, putting approval in Dow Jones Industrial includes are deal-breakers for Rep. Xavier Becerra, a California difficult chore in rounding up the doubt. However, both parties’ See DEFICIT, Page 4A some Republicans, likewise social Democrat on the panel who hasn’t Average rose 249.76 points, 14 votes needed to officially send Senate budget point men said whether he’ll support the embraced the plan, and even or 2.3 percent, to 11,255.78. “The recovery is unfolding,” said John Praveen, the Newark, N.J.-based chief investment strategist at Prudential International Investments Advisers. “The quality of the economic data WASHINGTON (AP) — has been improving. There’s Pointing to the BP blowout a strong bid for commodiand risks of a new environmental disaster, the Obama ties as China is growingBloomberg at a News administration reversed NEW YORK — Stocks strong pace. There’s some itself Wednesday and promrallied Wednesday, sending ised not to pursue offshore easing of concerns about the Standard & Poor’s 500 drilling in the eastern Gulf Index to the biggest Europe. Those are all cataof Mexico or anywhere else advance in three months, along the nation’s East lysts for a stock rally.” amid improving global ecoCoast. The Dow average nomic has data and on investor The decision was hailed speculation of a larger in Florida, which depends rallied in December more European financial rescue. on tourists drawn by the The S&P 500 added 2.2 than in any other month state’s white beaches, but percent to 1,206.07. Today’s criticized by the oil industry, over the last century, gain followed rallies of 3 which said the administrapercent on Sept. 1 and 2.2 according to data compiled tion was stifling crucial U.S. percent on Aug. 2, meaning by Bespoke Investment energy production and costthe three biggest advances jobrecession-battered on the Brainerd ing Dispatch/Steve Kohls Group. On average, the since 30- July occurred seekers golden opportuniday of a month, Katie (front) and Erica Stepanek guided their sled down the Brainerd High School hill stock gauge has risen first 1.3tradingdata for new work. tiesWednesday. The show.Garin Bloomberg The administration had Industrial fresh snow improved the surface of the popular sliding hill. percent in the month. Dow JonesThe backed a major expansion points,

Split puts deficit-cut package in doubt

East Coast oil drilling rejected by Obama

FUN ON THE BHS SLOPES

Stocks enjoy upsurge

Average rose 249.76 or 2.3 percent, to 11,255.78. “The recovery is unfolding,” said John Praveen, the Newark, N.J.-based chief investment strategist at Prudential International Investments Advisers. “The quality of the economic data has been improving. There’s a strong bid for commodities as China is growing at a strong pace. There’s some easing of concerns about Europe. Those are all catalysts for a stock rally.” The Dow average has rallied in December more than in any other month over the last century, according to data compiled Brainerd Dispatch/Steve Kohls by Bespoke Investment High School hill Wednesday. 30-front of the house. guided their sled down the Brainerd Group. On average, the the STOCKINGER Katie Garin (front) and Erica Stepanek the popular sliding hill. stock gauge has risen 1.3 surface offive theamong improvedis The Kowalczyk The fresh snow home percent in the month.

Pierz homes are ready for holidays By JENNIFER Staff Writer

See DEFICIT, Page 4A

East Coast oil drilling rejected by Obama WASHINGTON (AP) — Pointing to the BP blowout and risks of a new environmental disaster, the Obama administration reversed itself Wednesday and promised not to pursue offshore drilling in the eastern Gulf of Mexico or anywhere else along the nation’s East Coast. The decision was hailed in Florida, which depends on tourists drawn by the state’s white beaches, but criticized by the oil industry, which said the administration was stifling crucial U.S. energy production and costing recession-battered jobseekers golden opportunities for new work. The administration had backed a major expansion of offshore drilling earlier this year, in part to gain support for comprehensive climate legislation in Congress, one of President Barack Obama’s top legislative goals. Interior Secretary Ken Salazar denied politics played any role, saying the BP spill taught officials a number of lessons, “most importantly that we need to proceed with caution and focus on creating a more stringent regulatory regime.” The new drilling focus would be on areas with leases that are currently active in the central and western Gulf of Mexico.

The Dispatch also offers banner ads on several front pages – the main news page and several special sections. All but the banner on the Obituary page are process color.

of offshore drilling earlier this year, in part to gain support for comprehensive in legislation climate Congress, one of President Barack Obama’s top legislative goals. Interior Secretary Ken Salazar denied politics played any role, saying the BP spill taught officials a number of lessons, “most importantly that we need to proceed with caution and focus on creating a more regulatory stringent regime.” The new drilling focus would be on areas with leases that are currently active in the central and western Gulf of Mexico.

Pierz homes are ready for holidays

8A 6A 7A 5A 1E 9A

Vol. 131-81

for more green trimmings to get ready the holidays and for the fifth annual Tour of Homes in Pierz that is scheduled Sunday. The log home is owned by Arnold Kowalczyk and Diane Holmquist. the built and designed Kowalczyk home in 2007 in rural Pierz. The home firefeatures vaulted ceilings, a stone in place, a large pond and a waterfall

Inside today Comics Commentary Dear Abby Deaths Entertainment Sports

and proceeds Holy Trinity School in Pierz. Tickets are available at the school, Unity all Bank, F&M Bank and Red’s Auto, and in Pierz; Double Deuce in Genola; Radio Shack in Little Falls. Cari Woitalla, tour marketing coorwill dinator, said funds from the tour help enrich students’ activities and See HOMES, Page 5A

A slice of “Pie” — andhomes Scrooge | on five log home in rural Pierz will be among The Central Lakes Arnold Kowalczyk and Diane Holmquist’s the Tour of Homes Sunday in Pierz. College theater department is A slice of “Pie” looking foward to — and Scrooge | The Central Lakes a busy December. “I’m done. I’m done.” College theater Page 1E department is Brainerd Dispatch/Jennifer Stockinger

Overheard

8A 6A 7A 5A 1E 9A

looking foward to a busy December. Page 1E

—Brett Favre, Vikings quarterback, on whether he’ll be back for the 2011

Overheard “I’m done. I’m done.” —Brett Favre, Vikings quarterback, on whether he’ll be back for the 2011 season.

season.

Vol. 131-81

REN SAFE SAFE CHILD KEEP OUR HELP KEEP OUR CHILDREN HELP ON TO END CHILD ABUSE RADIOTH

17th ANNUAL 3rd December ABUSE noon CHILD 17th ANNUAL RADIOTHON TOthruEND noon December 2nd 24 hours • 12 24 hours • 12 noon December 2nd thru noon December 3rd

Sunday North Country 6x2

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$200 $80

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Weekdays 5x1

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Wednesday Neighbors 6x2 Contact your marketing consultant:

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Sunday Business News 3x1/2

PIERZ — An up-north style log homes to be on the tour that is schedhome with green trim was dressed in uled from 1:30-4 p.m. Tickets are $10 more green trimmings to get ready for and proceeds from the tour will benefit the holidays and for the fifth annual Holy Trinity School in Pierz. Tickets Tour of Homes in Pierz that is sched- are available at the school, Unity Bank, F&M Bank and Red’s Auto, all uled Sunday. The log home is owned by Arnold in Pierz; Double Deuce in Genola; and Kowalczyk and Diane Holmquist. Radio Shack in Little Falls. Cari Woitalla, tour marketing coorKowalczyk designed and built the from the tour will home in 2007 in rural Pierz. The home dinator, said funds the front of the house. Brainerd Dispatch/Jennifer Stockinger STOCKINGER among five JENNIFER activities home isand features vaulted ceilings, aBystone fire- help enrich students’ The Kowalczyk Staff Writer homes to be on the tour that is sched- Arnold Kowalczyk and Diane Holmquist’s log home in rural Pierz will be among five homes on place, a large pond and a waterfall An up-north style log Tickets are $10 PIERZ — in p.m. uled from 1:30-4 the Tour of Homes Sunday in Pierz. SeeinHOMES, Page 5A home with green trim was dressed from the tour will benefit

Inside today Comics Commentary Dear Abby Deaths Entertainment Sports

Sunday 5x1

(10.75” x 2”)

Thursday Entertainment 6x2

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Thursday Auto 6x2 (10.75” x 2”)

$200 $200 $200

* Obituary banner ads have special discount packages: 26 or 52 week commitment: 25% discount

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

FIRST RIgHT OF REFUSAL Front page banner ads are sold by the day and are subject to first right refusal. Every December, advertisers are contacted with the schedule of banner ads they ran during the year and given the opportunity to purchase the same dates for the next year. Once that is completed, the available days will be sold on a first come, first serve basis.

glen.santi@brainerddispatch.com

Jill Wasson 855-5820

Deadline: Same as display ads

jill.wasson@brainerddispatch.com

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Neighbors NO FISH STORY |

All in the Family

| Page 2N

NEIGHBORS

Neighbors Wednesday, December 1, 2010;

Weekend Edition, Friday December

3, 2010

Postal Customer

ATCH BRAINERD DISP

ECR WSS

PRSRT STD U.S. POSTAGE PAID BRAINERD, MN PERMIT NO. 250

SECTION N

Fall’s swan song

• Publishes Wednesdays and Neighbors Weekend Edition on Fridays. • Spotlights outlying neighborhoods and reader submitted photos. • Total print distribution: 21, 250

the that shows the beauty of have a recent scenic picture of Steamboat Bay. Do you where you are from, a brief sure to include your name, by Don and Patty Rodningen the Neighbors section. Be on Gull Lake. Photo submitted for possible publication in Swans on Steamboat Bay n@brainerddispatch.com lakes area? Send it to brian.petersoand where it was taken. and when description of the photo

RDENER ASK A MASTER GA

A ‘Gardeny’ Christmas mom is a gardener Dear master gardener: My something “gardeny” and I would like to give her any suggestions? for Christmas. Do you have all make good gifts. Books and tools and plants gardening books, but Bookstores have many good for our climate, make sure they are appropriateMelinda Myers’ as which is zone 3. Books such in Minnesota would fit Month-by-Month Gardening such as that criterion. So would a magazine by the Minnesota Northern Gardener, published State Horticulture Society. as a hand pruner, Good quality hand tools, such or dandelion digger a lopper or a sturdy “claw” tools such as spades, might be welcome. Larger also fill a need. potato forks, edgers, etc., may a membership to Other possibilities would be kneeling pads or stools, the Northland Arboretum, d gloves or a pail fitted close-fitting half-rubberize and pockets for garwith a canvas lining with slots certificate to a seed den tools and supplies. A gift store would always be catalog company or garden appreciated, too. friend gave me a Dear master gardener: A How do I take care blooming amaryllis as a gift. of it? flowering houseAn amaryllis is a beautiful ed flowers on 1plant that has large trumpet-shap in red, salmon, pink, to 2-foot stalks. They come your amaryllis is apricot, white or bi-color. While prolong the life of the blooming, you will want to direct sunlight. After flowers by keeping it out of cut the faded your plant is finished blooming,remove the flower to flowers off, being careful not After it has finstalk until it has turned yellow. amaryllis in the ished blooming, keep your and continue waterbrightest spot in your house Make sure the ing and fertilizing it regularly.your plant does not so water drains from the pot get root rot. when all danger of summer, Next spring or early outside. Keep it frost is gone, place your amaryllis slowly move it to a in a shaded area at first, then at least six hours place in your garden that receives pot into the ground and of sunlight daily. Sink the fertilize it all summer.

December tips

• When you buy a poinsettia, choose a sturdy, healthy one. Wrap it well in the store and put it into a warm car. When you get it home, remove the wrap and any paper covering the pot. Check to be sure the pot has a drainage hole. Water whenever the surface starts to dry. Place in a sunny window and fertilize in four to six weeks. • Poinsettia sap may irritate skin but the plant is not toxic when eaten. Holly and mistletoe, however, can be dangerous, especially when eaten by children. Ornamental peppers are not poisonous but can be so “hot” that handling them can be painful, especially when pepper oils on hands get rubbed into eyes. • Dust on houseplant leaves is unsightly and prevents the sun’s benefits from being absorbed by the plant. Periodically clean both upper and under sides of leaves with warm water, to which a drop or two of dish soap has been added. Do not use mayonnaise or milk because they leave a residue that attracts dust. • Continue to check stored dahlia tubers and canna bulbs for mold, soft spots and shriveling, all of which should be discarded. Such damage can mean that storage temperatures are too high and/or air circulation is poor. • Choose a fresh Christmas tree to meet your needs. Balsam is most fragrant. Norway pine holds heavy ornaments well. White pine has softer, longer and fragrant needles suitable for lightweight ornaments. White spruce and Norfolk Island pine are good tabletop trees. • De-icers often damage grass and shrubs. Use sand instead.

the first frost in the Bring it back indoors before place and do not fall and store it in a cool, dark when it has become water it. Remove the foliage can be forced into dry and shriveled. The bulbs has rested for eight to bloom again after your plant

growth, set your 12 weeks. When you see new and begin waterlight amaryllis back into bright stalks appear and ing it again. You will see the four to six weeks the flowers will follow about bound, so you will later. Amaryllis like to be pot every three to four only have to repot it about years. soil in my houseDear master gardener: The crusty on top. Also, plants is turning white and have white around I have a few clay pots that the rim. What is this? pots has a buildIt sounds like the soil in your accumulate on top up of soluble salts. These salts You also may see crust. of the soil, forming a white the top edge of your a ring of salt deposits around pots. You can preclay pots and on the outside of up by proper vent soluble salts from building watering. softened water to If at all possible, do not use it adds chemical salts to water your plants because and potentially injure the soil, which can build up like fertilizer can. the roots of your plants, just out by holding You can flush most of the salts your plant heavyour pot over a sink and watering of the drainage out run to ily, allowing the water in the saucer so the holes. Discard any water left not reabsorbed back salts you just leached out are holes or walls of into the soil through the drainage of salts on the top of the clay pot. If there is a layer begin leaching. you your soil, remove it before high, you may If the soluble salt level is very repot a plant, you want to repot the plant. When holes so water can choose a container with drain pebbles in the drain freely from the soil. Layering will not help soil bottom of a solid container drainage. are trained and certiCROW WING MASTER GARDENERS of Minnesota Extension fied volunteers for the University in this column is based on Service. All information given To ask a provided by the university. research and information Help Line at 824-1000, question, call the Master Gardener A master gardener will message. a leave and extension 4040, return your call.

Contact your marketing consultant:

• NEW ADDITION!! INCLUDED in the pricing is our extended weekend edition the third Friday of each month to reach over 4,800 more households! NEIGHBORS IN BUSINESS Every week the Dispatch publishes a special feature in our Neighbors section on Wednesdays to spotlight our outlying communities. It also appears in our Neighbors Weekend Edition on Fridays. Format and specifications are the same as the Dispatch. (13 week commitment): 2 col. x 4” ad ............................................................. $60 per week 2 col. x 8” ad ........................................................... $110 per week Open Rate: $14.00(BW) $17.40(Color) Disc

BW

Color

$2,500

13%

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$5,000

15%

$11.90

$14.79

Dave Wentzel 855-5821

$10,000

17%

$11.62

$14.44

$15,000

19%

$11.34

$14.09

Kristine Roberts 855-5829

$20,000

21%

$11.06

$13.74

$25,000

23%

$10.78

$13.39

$40,000

25%

$10.50

$13.05

$50,000

27%

$10.22

$12.70

linda.hurst@brainerddispatch.com

$60,000

29%

$9.94

$12.35

Glen Santi 855-5823

$75,000

31%

$966

$12.00

$100,000 33%

$9.38

$11.65

Jill Wasson 855-5820

$150,000 35%

$9.10

$11.31

$200,000 37%

$8.82

$10.96

Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

dave.wentzel@brainerddispatch.com

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

glen.santi@brainerddispatch.com

DVContract

jill.wasson@brainerddispatch.com

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Deadline Copy/Space Deadline Every Monday 10am


Madden Th Franklin Art students are av 9, d Dis- Author Deb Harpo’s for seniors and 6:30 p.m. Dec. call 833-0416. y and the Brainer Festival “Madden’s Babies,� Club. 21560 CR 3 Bridge of Harmon Chamber Music Golf and Great River , Dec. 11 ➤ Lakes Area , Bethlehem Madden’s Classic Kings Ransom ing patch, both of Brained , 7 p.m. Monday g Falls, or by contact LACMF concert ➤ Author event ombie and informal gatherin MOTLEY Arts Center, Little e Simar of “Abercr Public 826-1997 or Lutheran Church; enthusiasts, 10 a.m. Author Candac Ten Hi the HSO at (800) y, Brainerd for classical music g Arts Alliance Q ymphony.org. Trail,� 11 a.m. Saturda l 133 Highway 10 info@heartlands Saturday r Music Festiva Tuesday, The Crossin Arts Center. The Diamond Dogs, Library. Lakes Area ChambeTuesday, First UnitFranklin ➤ the at Gallery , 7 p.m. PILLAGER CROSBY LACMF concert Of Radio’ BRAINERD g event ➤ ‘Golden Age , 7 p.m. KC’s Uptown Saloon ed Church. ➤ Unlimited Learnin s,� 1-4 p.m. MondayRadio,� concert Blue Ox E. “Golden Age Of Com116 Cedar Ave. g Theater at Central “A Man for All Season NEW YORK MILLS to perform 9 and Dec. 23 608 Laurel St. ood Senior Living Thursday, Chalber le but must Friday-Saturday Beetkeepers, Dec. Tuesday, Heartw New Tickets are free, d Pub➤ Saana Ensemb rs free. Black Valentyne, Lakes College. $10 and membe le, 7:30 p.m. Friday, TickMOTLEY munity, cost is calling the Brainer Saana Ensemb Coco Moon l Cultural Center. be reserved by 74. Friendly Inn York Mills Regiona fifth or $15 at the door. CROSSLAKE 601 Laurel St. lic Library at 829-55 ss, first, third and feature 2321 330th St. ets are $12 in advance 385-3339) for y Double ➤ “Dawning� Thursday Bluegra perform Saturda to (218) at winter ➤ HSO g Buddies� and month Kenny Jake Band, Call the center ny Orchestra’s y, Movies “Huntin Thursdays of the Heartland Sympho and 8 p.m. Saturda information. Greatest Hits,� p.m. s 5 ticket play, Season’ to Club iEagles concert “The and Suites; free. y, Tornstrom Auditor PILLAGER Whitefish Lodge 0 p.m. 124 Front St. adult, 7:30 p.m. Saturda Dorados, 7:30-11:3 Pillager ➤ Dallas Brass tickets of $17 for BAXTER PINE RIVER Virg and the El , 7 p.m. Dec. 9, um. Discounted and $12 s show $30 for family Dallas Brass concert are $5 in advance, ➤ Legacy concert of Greater Minnesota ➤ Art and craft n Legion Post No. 613 Friday e at $24 for adult pair, (218) Cafe High School. Tickets students are availabld DisThe Legacy Chorale Christmas,� 7:30 p.m. Pine River America Crafts Show, 9 a.m. The E Squared Tickets by calling for seniors and and gton St. or $7 at the door. Pillager High School y and the Brainer concert “A Classic Lutheran Church in Christmas Arts 123 East Washin 10, $5 cover the Bridge of Harmon Life y. d. and Great River 746-2105, or at n Dec. 9, Lord of to 3 p.m. Saturda Two Tap Trio, Dec. Harmony in Brainer Dec. 11, Luthera patch, both of Brained or by contacting or The Bridge of Falls, event Baxter; 7:30 p.m. 12, Little Dec. Author p.m. ➤ Center, Yesterday’s Gone 3 Anne Dunn to Arts and ler and author 826-1997 or WADENA Church in Aitkin; the Cross in Nisswa. 612 Front St. Ojibwe storytel Age of Radio� of the HSO at (800) 11, Pine River Library; Saturday Sunday, ➤ ‘The Golden ymphony.org. Lutheran Church students 18 years Open Jam, every appear, 1 p.m. Dec. of Radio,� 3 p.m. info@heartlands Series and “The Golden Age al Auditorium. Tickets Tickets are $10 free. BREEZY POINT CLC Cultural Arts theater presents free. ➤ Memori are PubWadena under Bar and Commander d by calling Wadena WADENA Central Lakes College Spectacular,� 7:30 may be reserve 631-2476. Road BRAINERD event show and Roll Xmas 30279 Airport Author (218) ➤ aturday “Rock at holiday l Anne Dunn to Family Friday-S Library lic e The Steele ler and author ➤ Music Genera After Hours Band, library; Ojibwe storytel p.m. Wednesday; holiday show “Welcom 2 Dec. 10, Wadena 17. Music General JJ’s Pub appear, 1:30 p.m. Story of the Grinch,� Christmas, Dec. the Commander m AudiChristmas — the performances y downstairs of free. Sunday Tornstro ➤ Future CLC 5-9 p.m. Saturda Theatre for a Diverse BAXTER p.m. and 4 p.m., event Drunk ‘N Stupid, All ➤ CD-signing Central Lakes College ion to perform event and Spirits to sign CD “When torium. ➤ CD-signing CD “When All Prime Time Food Population’s product Lemons, Make as Madrigal Dinner to Artist Robert Segovia10 a.m. to 2 p.m., FriSegovia to sign Christm Drive Robert SatYou BHS Chalet Choir ➤ p.m., Artist a 2 Gives 8548 Ski A Cappell 10 a.m. to “When Life is Said and Done,� y-Satur, Friday-Saturday is Said and Done,� and Gift. e Pie,� Thursda Brainerd High School Kings Ransom Bethany Book. Tickas Madrigal Dinner, and Lemon Meringu Book day, 10-11; Christm Dec. Bethany Carol,� present urday, 6 p.m. as CROSBY , with social at day; “A Christm WALKER RD 855-8199 or at Thursday-Friday The Legacy Clubon BRAINE l Thursday event available by calling The Bridge Tavern tion ets p.m., Author Dunn ➤ 7:30 informa at y6 dinner are can author Anne om. More South ➤ Cultura Country 26929 Highwa www.clctickets.c . Tickets are $25 y on Uganda and Theatre, Ojibwe storyteller and 9, Walker library; /theatre. Friday; Classic or house Pavilion www.clcmn.edu Cultural Thursda Dec. Live music every p.m. Sunday y, Chalberg the BHS main office productions at to appear, 1 p.m. , 4-8 be purchased at Africa, noon Thursda campus; free. Dinner Theater 00 or e-mailing LITTLE FALLS free. by calling 454-62 Central Lakes College LAKE SHORE d181.org. ➤ HSO to performny Orchestra’s winter brian.stubbs@is ➤ Author event 2 Bar Harbor Alliance event Heartland Sympho s Greatest Hits,� hen Road ➤ Crossing Arts Dennis at8164 Interlac concert “The Season’ by Cleo Kuelbs, p.m. every Friday-S 2 p.m. Entertainment Now Open Kevin Klimek, 7-11 Olsen, 10 a.m. to Jim and Coryell urday Sundays MERRIFIELD Noon

music bands perform from 9 Live week of Dec. 2-8; otherFor no cover unless p.m. to close with wise noted.

Entertainment Performing arts

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Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

Ad Size: 3 x 3.5â&#x20AC;? (5.3125â&#x20AC;? x 3.5â&#x20AC;?) FULL COLOR! Rate: $75 Per Week

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

glen.santi@brainerddispatch.com

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Deadline Inserts Dispatch Copy/Space Deadline Thursdays Tuesday before Noon 506 James Street, Brainerd, MN 56401 â&#x20AC;˘ 800-432-3703 â&#x20AC;˘ www.brainerddispatch.com â&#x20AC;˘ All of our rates are net.


Online - BrainerdDispatch.com • More than 4,000 visitors visit our site every day, viewing over 60,000 pages/day. • We have more than 120,000 unique visitors and 1.7 million page views per month. • 43% of users are female • 57% are male. • 67% of users are between the ages of 25-54. • 83% of users are non-subscribers to the Brainerd Dispatch.

Meet your Online Team: Contact your marketing consultant:

Digital Manager

Online Sales Consultant

Phil Seibel 855-5862

Jeremy Ryder 855-5873

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

phil.seibel@brainerddispatch.com

jeremy.ryder@brainerddispatch.com

Digital Media Graphic Designer

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

glen.santi@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Cindy Spilman 855-5840

lucinda.spillman@brainerddispatch.com

“Internet advertising will not replace traditional media, it will compliment them.” ~ Jef I. Richards

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Online/Mobile - myAccess Network

(shown actual size)

This package includes: • Building of Mobile Web App and month to month maintenance*

Contact your marketing consultant: Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Ashly Wiersgalla 855-5828

ashly.wiersgalla@brainerddispatch.com

John Bennett 855-5826

john.bennett@brainerddispatch.com

Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

• National search database (through local.com) • Online (brainerdslist.com & pineandlakes.com) and Print (Brainerd Dispatch, Echo and Pine River Journal) Service Directory listing Incorporate your: • Calendar • YouTube Channel • Facebook & Twitter • Coupon via picture • Specials *1 content update per week, 6 month overhaul review

Rates: $189/month

6+ month package

$229/month

3 month trial package

Linda Hurst 855-5846

Space Reservation Deadline:

Glen Santi 855-5823

Mobile App development requires a 2 week turnaround

linda.hurst@brainerddispatch.com

glen.santi@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Media

Mobile App

bringing you the hometown news since 1881 How are you staying ahead of the curve? Be an exclusive part of The Dispatch’s Smartphone App! What does the App offer?

• For iPhone, iPad and Android- covers over 75% of the smartphone traffic! • Publisher customization to give the user a unique, relevant, and up to date media experience! • User tools to keep them in touch with local and national events • Video and audio capable, Interactive Weather Radar, Alerts!

What does the advertiser get?

• Option for either a Banner, or a Splash Screen sponsorship • Banner ads exclusive by category- all sports pages, all weather pages, all news pages- that’s YOUR space! • Exclusive to your industry- only 1 financial institute, only 1 restaurant, only 1 realtor! Talk about being dominant! • Ads are clickable! Have a web storefront? Link it there- boost your website traffic and web sales! • Ability to change your ad design- change your ad with the season!

Why?

• Online traffic to our website from a mobile device has more than tripled in 2010- and it will only go up! • iOS and Android account for over 75% of that traffic • Reach a demographic that has the means and desire to reach out to your business!

Rates Contact your online team: Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Banner Ad: $200/month or $2000 w/1yr contract (Save $400!) Splash Screen: $3000/year

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Daily Deals A new place for locals to learn about Brainerd area services and money-saving offers.

• Deals are promoted in print, online, e-mail and through social media (Facebook and Twitter)... a tremendous reach. • There is NO up-front investment. • No risk to the advertiser, newspaper or consumer.

HOW IT WORKS Step 1: Decide on your DAILY DEAL Work with our consultants to structure your deal for optimum sales and profit. Step 2: We promote it every day in fixed print ad in the Brainerd Dispatch and on all pages of BrainerdDispatch.com. Users can also sign up to receive a DAILY DEAL email alert.

Contact your marketing consultant:

Step 3: Built-in social media and email buttons help promote the DAILY DEAL. A $10 referral bonus (Deal Bucks) helps the offer spread exponentially.

Carla Staffon 855-5834

Step 4: The no-risk reward. The DAILY DEAL is a no-risk promotional program that potentially drives crowds of people to your door.

Dave Wentzel 855-5821

Step 5: Show me the money. After the deal closes, you receive a complete order sales report, which details the names, email addresses of buyers, as well as unique voucher codes. Your business will receive a check for the net sales proceeds.

carla.staffon@brainerddispatch.com

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

glen.santi@brainerddispatch.com

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Leo Miller 855-5835

Avg Daily Print Readers: 27,600 Avg Daily Website Visitors: 4,000 Avg Daily Page Views: 50,000 Avg Daily pages viewed by user: 6.25 Current Deal E-mail subscribers: 22,000

leo.miller@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Online - Leaderboard/Impact Advertising Leaderboard A leaderboard ad appears on the top of the page. They are in a rotation with other leaderboard ads. We can customize the number of impressions over any time frame.

Only $11* CPM! *Based on cost per 1,000 at contract rate

Impact Ad An impact ad appears in the content of the site. They are in a rotation with other impact ads. We can customize the number of impressions over any time frame.

Only $10* CPM! *Based on cost per 1,000 at contract rate

Contact your online team: Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Link to your website or weekly print ad! Leaderboard Specifications: 728x90 pixels (72 DPI) 30K maximum file size GIF or JPG preferred Flash and HTML supported

Impact Ad Specifications: 160x600 pixels (72 DPI) 30K maximum file size GIF or JPG preferred Flash and HTML supported

Online Contract The Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months. Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____. The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

ADVERTISER

_________________________________________________

_________________________________ _______________

_________________________________________________

_________________________________________________

Ad Designer:

________________________ ________________________

(Salesperson)

(Date)

(Management)

(Date)

Agency/Camera Ready

Creative Services

Internet Dept.

Link To:___________________________________________

(Firm Name)

(Authorized Signature) (Print Name & Title)

(Account Number)

(date)

(email address)

________________________ ________________________ (Street Address/PO Box)

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

(City/State/Zip)


Online - WOW Advertising WOW Ad options A single WOW ad appears in the content of all local story pages or in the content of the site in rotation with other wow/video ads. A double WOW ad appears in the content of the site in rotation with other double WOW’s and Impacts.

Single - Only $7* CPM! Double - Only $15* CPM! *Based on cost per 1,000 at contract rate

Link to your website or weekly print ad! Contact your online team:

WOW Ad Specifications: Single - 300x250 pixels (72 DPI) Double - 300x600 pixels (72 DPI) 30K maximum file size GIF or JPG preferred Flash and HTML supported

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Online Contract The Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months. Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____. The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

ADVERTISER

_________________________________________________

_________________________________ _______________

_________________________________________________

_________________________________________________

Ad Designer:

________________________ ________________________

(Salesperson)

(Date)

(Management)

(Date)

Agency/Camera Ready

Creative Services

Internet Dept.

Link To:___________________________________________

(Firm Name)

(Account Number)

(Authorized Signature) (Print Name & Title)

(date)

(email address)

________________________ ________________________ (Street Address/PO Box)

(City/State/Zip)

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Online - Prime Time Package/Video Ad Prime Time Package

Includes: a Top Leaderboard, an Impact Ad and a Bottom Leaderboard.

Only $15* CPM!

*Based on cost per 1,000 at contract rate

Reach your audience at the “Prime Time” 8am - 5pm Monday through Friday

video Ad Drive quality traffic to your site with engaging and non-intrusive ad formats. Click-to-play video ads allow you to reach your target audience.

Only $11* CPM!

*Based on cost per 1,000 at contract rate video Ad Specifications: 300x250 pixels (72 DPI)• 100K maximum file size Flash and HTML supported

Contact your online team: Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Link to your website or weekly print ad! Leaderboard Specifications: 728x90 pixels (72 DPI) 30K maximum file size GIF or JPG preferred Flash and HTML supported

Impact Ad Specifications: 160x600 pixels (72 DPI) 30K maximum file size GIF or JPG preferred Flash and HTML supported

Online Contract The Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months. Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____. The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

ADVERTISER

_________________________________________________

_________________________________ _______________

_________________________________________________

_________________________________________________

Ad Designer:

________________________ ________________________

(Salesperson)

(Date)

(Management)

(Date)

Agency/Camera Ready

Creative Services

Internet Dept.

Link To:___________________________________________

(Firm Name)

(Authorized Signature) (Print Name & Title)

(Account Number)

(date)

(email address)

________________________ ________________________ (Street Address/PO Box)

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

(City/State/Zip)


Online - Interstitial Advertising/Email Blasts Interstitial Ad An Interstitial Ad is displayed between 2 pages of the website. If a user clicks on obits for example, the interstitial ad is shown and then the user is taken to the obits section. Interstitials will run daily and there are limited spots available. Interstitial Rates hotjobs.brainerddispatch.com spotted.brainerddispatch.com news.brainerddispatch.com classifieds.brainerddispatch.com obits.brainerddispatch.com Home Page

Email Blasts

Only $0.07/email

Reach over 25,000 registered users Contact your online team:

$100/wk $200/wk $300/wk $400/wk $500/wk $300/day

($70 / 1,000 users)

Link to your website or weekly print ad! Interstitial Specifications: 500x500 pixels (72 DPI) 30K maximum file size GIF or JPG preferred Flash and HTML supported

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Email Blast Specifications: 700x900 pixels (72 DPI) GIF or JPG preferred Flash and HTML supported

Online Contract The Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months. Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____. The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

ADVERTISER

_________________________________________________

_________________________________ _______________

_________________________________________________

_________________________________________________

Ad Designer:

________________________ ________________________

(Salesperson)

(Date)

(Management)

(Date)

Agency/Camera Ready

Creative Services

Internet Dept.

Link To:___________________________________________

(Firm Name)

(Account Number)

(Authorized Signature) (Print Name & Title)

(date)

(email address)

________________________ ________________________ (Street Address/PO Box)

(City/State/Zip)

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Score 100% of our daily traffic with Online - Corner Peel/Post-It Advertising Corner Peel Attract visitors to your site! These ads are non-intrusive and extremely eye-catching. Positioned in the right corner of the screen. Corner peel’s expand with a user hovers over it.

Only $250* per day! *Includes $120 Set-up Fee • Only one per day.

Post-It Online popup post-it ad appears over the home page to every visitor on their first impression of the day. Ad then glides into a position near the top of the home page the remainer of the day. Only one advertiser per day can have this spot.

125 per day

$

or

Monday, Tuesday, or Wednesday

Contact your online team: Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

100 per day!

$

Thursday, Friday, Saturday or Sunday

Link to your website or weekly print ad! Corner Peel Specifications: Post-It Specifications: 500x500 pixels (72 DPI) 306x257 pixels (72 DPI) Pop-up GIF or JPG preferred 30K maximum file size Flash and HTML supported GIF or JPG preferred Flash and HTML supported

Online Contract The Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months. Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____. The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

ADVERTISER

_________________________________________________

_________________________________ _______________

_________________________________________________

_________________________________________________

Ad Designer:

________________________ ________________________

(Salesperson)

(Date)

(Management)

(Date)

Agency/Camera Ready

Creative Services

Internet Dept.

Link To:___________________________________________

(Firm Name)

(Authorized Signature) (Print Name & Title)

(Account Number)

(date)

(email address)

________________________ ________________________ (Street Address/PO Box)

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

(City/State/Zip)


Online - Sliding Billboard Sliding Billboard The Billboard temporarily “pushes” content down to reveal a large ad format. These ads are memorable. Once your mesage appears, it then converts into a pencil sized ad for constant exposure. • Eye Catching • Non-intrusive • Users have the option to expand and contract the display ad • Auto Expandable • Replay Capability

Only $300 per Day! *Includes $120 Set-up fee. Only one/day

Link to your website or weekly print ad! Contact your online team:

Sliding Billboard Specifications: 950x300 pixels (72 DPI) 300K maximum file size GIF or JPG preferred Flash and HTML supported

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Pencil Ad Size: 950x30 pixels (72 DPI) 300K maximum file size GIF or JPG preferred Flash and HTML supported

Online Contract The Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months. Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____. The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

ADVERTISER

_________________________________________________

_________________________________ _______________

_________________________________________________

_________________________________________________

Ad Designer:

________________________ ________________________

(Salesperson)

(Date)

(Management)

(Date)

Agency/Camera Ready

Creative Services

Internet Dept.

Link To:___________________________________________

(Firm Name)

(Account Number)

(Authorized Signature) (Print Name & Title)

(date)

(email address)

________________________ ________________________ (Street Address/PO Box)

(City/State/Zip)

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Online - Yahoo! Behavioral Targeting get the right message to the right user at the right time! • Yahoo! offers many unique targeting capabilities to find an advertiser’s most valued customers! Entire DMA

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Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Online Contract The Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months. Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____. The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

ADVERTISER

_________________________________________________

_________________________________ _______________

_________________________________________________

_________________________________________________

Ad Designer:

________________________ ________________________

(Salesperson)

(Date)

(Management)

(Date)

Agency/Camera Ready

Creative Services

Internet Dept.

Link To:___________________________________________

(Firm Name)

(Authorized Signature) (Print Name & Title)

(Account Number)

(date)

(email address)

________________________ ________________________ (Street Address/PO Box)

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

(City/State/Zip)


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Jeremy Ryder 855-5873

jeremy.ryder@brainerddispatch.com

Online Contract The Brainerd Dispatch will deliver at least_____________ad impressions for ____________consecutive days/weeks/months. Advertisers agree to pay a total amount of $________________. Ad will run ____/____/20____ thru ____/____/20____. The agreement has been executed by the parties herto through their authorized representatives on the date set forth below.

BRAINERD DISPATCH

ADVERTISER

_________________________________________________

_________________________________ _______________

_________________________________________________

_________________________________________________

Ad Designer:

________________________ ________________________

(Salesperson)

(Date)

(Management)

(Date)

Agency/Camera Ready

Creative Services

Internet Dept.

Link To:___________________________________________

(Firm Name)

(Account Number)

(Authorized Signature) (Print Name & Title)

(date)

(email address)

________________________ ________________________ (Street Address/PO Box)

(City/State/Zip)

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Recruitment 20, 2011 Sunday, March

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m

nett 6 • john.ben • 218-855-582 John Bennett

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tted without ered. Resumes submi will not be consid an application t: Materials Contac For Application Office Administrator’s Morrison County Attn: Barb e 213 SE 1st Avenu 56345 Little Falls, MN (Voice) (320) 632-0299 (Fax) (320) 632-0294 Job Application & for an Electronic to Employment go ption Descri at: Opportunities

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Recruitment 13, 2011 Sunday, March

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ing! conference plann team of sales and ing positions Join our exciting ants for the follow We seek applic nce Plannes.r list • Confereand day-group guest • Sales Specia rence confe ly assist our ing, and positive ess Both positions directskills, attention to detail, plann and our busin Strong computerare required to work with the public is preferred. skills communication s. Previous hospitality experience client apply front desk, ion at our licat me to app resu a an send Pick up gers.com, or on-line at ruttRuttger’s Bay Lake Lodge ood, MN 56444 P.O. Box 400, DeerwHR Lake. Attn: Hwy 6 and Bay Deerwood on 5 miles south of

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1/15 2/12

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Up North HomeFinder 16, 2011 Sunday, January

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Upnorth

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KE LOT CAMP LA

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ISON IDGE LANE, isGARR about perfect for XXX PARTRon Camp Lake just lot . Never R and sand bottom This beautiful 100ft E DRIVE, BAXTE of to grand staircase, 12934 EAGLstyle facing lot with gravel and private part home. Foyer entry a walk out. West Very private area T, NISSWA construction ELEGANT 4 BR/4 BA Victorianceramic countertops, authentic fireplace. MBR of water. ed. Nicely treed. island, 4663 PINE STREE on a beautiful body Close to develop center more! offering and floors, efficient 4 BR/4 BA new rare lot, a is hardwood

w/ CHAIN - ENERGY laundry, large corner the lake. This nity! Large gourmet kitchen NISSWA LAKE/GULL slip foot tub, 2nd level on this rare opportu views from every room. l ceilings, suite w/ Call Allen for details and dining. with picturesque lake 4 fireplaces, cathedra on CR 48 to . medical, schools, shopping $159,900 4-season porch, south to East (left) designer cabinets, Drive. swimming beach. Hwy 371 & 210, system, private sandy Drive & Eagle Ridge Directions: From MLS# 193788 on corner of Eagle underground sprinkler to Upper Roy Lake $274,900 ot Eagle Drive; home on 371 for 1 mile stay left at Y. Nisswa go north Allen VanLandscho Directions: From left .3 mile to Conway; MLS# 192491 to Hyland Avenue, $1,239,000 1-6890 Road, west .2 mile 218-82 Douglas Ahle MLS# 187517 erd.net

allenvl@brain

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COURT, BRAINERD 9257 ATWATER3 acre lot features warm & inviting paint scheme.& on spacious island ERD Very nice 5BR/ 3BA home g, large kitchen w/ center LANE, BRAIN great layout for entertainin price! This 4BR/3BA home 5469 RED SAND main floor laundry (currently Open floor plan provides property at an affordable T, NISSWAbedrooms & large Meticulously maintained lakefront Red Sand Lake, level elevation to the lake, fabulous plenty of storage space, deck overlooks large backyard, shed. level, 3 car garage, 12x16 paint, 5778 HOPECRES 150ft of sand beach on Main home has 2+ large family room in lower lake, new flooring, fresh

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ot Allen VanLandscho 218-821-6890 allenvl@brainerd.net

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Ashly Wiersgalla Linda Hurst 218-855-5828 218-855-5846 ashly.wiersgalla@ linda.hurst@ brainerddispatch.com brainerddispatch.com rd Lakes Area s In The Braine Amaz ing Home

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linda.hurst@brainerddispatch.com

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Homefinder Spotlight Customized for Real Estate, Realtors, Apartment Complexes, For Sale by Owner, Real Estate Auctions and Land. Affordably priced for the budget-concious. Boxed black and white Classified Line Listing

3 Available Listing Lengths Week Package - Open House • Up to 60 words and 1 photo w/box • 6 day run in the classified section

Contact your Homefinder team: Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Ashly Wiersgalla 855-5828

Only $25

30 Day - Real Estate Ad

$99

90 Day - Real Estate Ad

$297

• Up to 60 words and 1 photo w/box • 30 day run in the classified section

• Up to 60 words and 1 photo w/box • 90 day run in the classified section

ashly.weirsgalla@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Up North Autos 55-5898 c a l l 8, 82011 a d , December T o p l a c e a NThursday,

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The Brainerd Dispatch and brainerddispatch.com together reach more than 85% of adults in Central Minnesota every week. They work best together!

“A man who stops advertising to save money, is like a man who stops the clock to save time.” ~ Henry Ford

Contact your Autos specialist:

Glen Santi 855-5823

glen.santi@brainerddispatch.com 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


UpNorthAutos.com - Online • All inclusive, no hidden costs • ROI with the first sale • Optimized online presence • Total multi-media solution • 3 ways to be seen by your next customer • Tracking capabilities

More Vehicle Details

Contact your Auto Specialist Glen Santi 855-5823

• • • • • • • •

Larger Photo Strong “Call to Action” ads Slideshow of vehicle photos (up to 20) Detail List Seller comments Expanded vehicle specifications Dealership Branding Virtual walkaround capabilities

glen.santi@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Early Bird Specials Lets partner together to reach over 80% of the Lakes Area. Our print product reaches over 26,000 readers daily, while our website reaches over 145,000+ unique visitors each month.

Save over 65%! Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

For new and small business owners: Display ads in Monday, Tuesday or Wednesday’s paper Reach over 24,000 readers daily Early Bird Rate Full Page $450 Half Page $250 Quarter Page $150

Savings of $1235* $635* $292* *Savings off of black and white price.

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

With Color $705 $385 $225

Glen Santi 855-5823

In addition: receive special discounts on many other Dispatch products throughout the coming year, including internet advertising.

Phil Seibel 855-5862

Contact your sales rep to see if you qualify!

linda.hurst@brainerddispatch.com

glen.santi@brainerddispatch.com

phil.seibel@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Jeremy Ryder 855-5873

(with annual contract) *Online: For an additional $100, you will receive 20,000 impressions/week on www.brainerddispatch. com. Over 85% of our users are non-subscribers to the Brainerd Dispatch. Reach two audiences at an astronomical discount!

jeremy.ryder@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Her Voice • A quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region. • Long shelf life, Glossy pages throughout. • Distributed to over 22,500 homes in the lakes area WINTER 2011

• One price, two products! Reach two different audiences!

by women… for women… about women…

Inside:

y • The Gifts of the Librar ys • Wild Ricing for the Holida • When Memory Fades PUBLICATIO N A BRAINERD DISPATCH

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

All ads are process color

Single

Online Impressions

Online 3+ issues impressions

Back Page Page 2 (inside front cover) Inside Back Page Guaranteed Placement Full Page 7.875” x 10” Half Page, vertical 3.875” x 10 Half Page, horizontal 7.875” x 5” Quarter Page, 3.875” x 5” Eighth Page, 3.875” x 2.375”

$1820 $1680 $1540 $1540 $1400 $700 $700 $420 $220

27,300 25,200 23,100 NA 21,000 10,500 10,500 6,300 3,300

$1638 $1512 $1386 $1386 $1260 $630 $630 $378 $198

Inserts Dispatch

Weekend Edition

Space/Copy Deadline

February 21 May 8 August 14 November 27

February 24 May 11 August 17 November 30

January 16 April 3 July 10 October 23

24,570 22,680 20,790 NA 18,900 9,450 9,450 5,670 2,970

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Phil Seibel 855-5862

“Women account for 85% of all consumer purchases, including everything from autos to health care.”

Jill Wasson 855-5820

~ Jodi DeVere

Glen Santi 855-5823

glen.santi@brainerddispatch.com

phil.seibel@brainerddispatch.com

jill.wasson@brainerddispatch.com

Contact your Her Voice specialist:

Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Health Watch • A quarterly publication that focuses on health care in the Brainerd Lakes Area. • Full color ads included, • One price, two products! • Distributed to over 22,500 homes plus online exposure included! All ads are process color

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Single

Online Impressions

Back Page (9.25” x 10.25”) $1170 17,500 $1053 $1080 16,200 $972 Inside Front Cover (9.25” x 10.25”) $990 14,850 $891 Inside Back Page (9.25” x 10.25”) $900 13,500 $810 Full Page (9.25” x 10.25”) $450 6,750 $405 Half Page, vertical (4.5” x 10.25”) $450 6,750 $405 Half Page, horizontal (9.25” x 5”) $225 3,375 $203 Quarter Page (4.5” x 5”) Advertorial: Purchase a full page ad and include 1 facing full page of supplied by advertiser $250 NA $250

Inserts Dispatch

Weekend Edition

Space/Copy Deadline

January 24 April 24 June 26 September 25

January 27 April 27 June 29 September 28

January 4 April 4 June 6 August 5

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

glen.santi@brainerddispatch.com

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Online 3+ issues impressions

“Households over 50 spend more than $1.7 trillion on goods and services annually, they own 65% of the total net worth among all U.S. households, and they are responsible for 60% of all health care spending.”

15,795 14,580 13,365 12,150 6,075 6,075 3,045 editorial – NA

Contact your Health Watch Specialist:

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Weddings North • Assist couples in planning their wedding • All glossy magazine with a brand new look! • Guaranteed placement - no guessing on where your ad will be within the magazine. Certain sizes are limited. es Area Bridal

Brainerd Lak

Publication

| 2012

• Get online and print exposure for one price and reach two different audiences! Each ad will receive a business listing on upnorthweddings.com. • Over 15,000 printed copies.

outsiders Bands of With a little

Wedding rings less bling

Planning HigH-tecH

d What you neeut ing tech to knoW aboonmix With traditi roses

the little black dress of floWers

A Mateorrialdl W

The touch. The feel. It’s the at fabric th e makes th dress.

m hweddings.co

www.upnort

modern tiarask that multitas delicious cakes, no fuss

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

glen.santi@brainerddispatch.com

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

• Receive a free directory listing with a quarter page ad or larger. Only $10 with an1/8 page ad or $25 without a display ad. All ads are process color

Back Cover, Inside Front Cover, Inside Back Cover Full Page 7.875” x 10” 1/2 Page Horizontal 7.875” x 5” or 1/2 Page Vertical 3.875” x 10” 1/3 Page 7.875” x 3” 1/4 Page 3.875” x 5” 1/8 Page 3.875” x 2.375”

Inserts Dispatch

Space/Copy Deadline

January 10

December 6

Single

BWA Members

$900 $800

$810 $720

$450 $325 $250 $125

$405 $293 $225 $113

“ 22,000 is the average amount spent on a traditional American wedding. Make sure your business is known and get a slice of that wedding pie.” (or cake...traditionally) $

Contact your Weddings specialist:

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Outdoor Traditions • Fresh new feel for 2012! More online, more newsprint, MORE MAGAZINE! 3 great products, one great price! • Featuring local lake statistics, DNR page(s), user submitted photos, and a detailed calendar of upcoming local events. • Local articles from renowned outdoor writers. • Distributed to over 15,000 homes plus online impressions.

Contact your marketing consultant: Sam Swanson 855-5841

sam.swanson@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

All ads are process color

Per Issue

Online Impressions

Back Page – ask for size Page 2 (inside front cover) Inside Back Page Full Page 7.875” x 10” 1/2 Page Horizontal 7.875” x 5” 1/2 Page Vertical 3.875” x 10” 1/3 Page 7.875” x 3” 1/4 Page 3.875” x 5” 1/8 Page 3.875” x 2.375” Banner 7.875” x 2”

$950 $900 $900 $600 $400 $400 $300 $250 $140 $180

14,250 13,500 13,500 9,000 6,000 6,000 4,500 3,750 2,100 2,700

Inserts Dispatch

Weekend Edition

Space/Copy Deadline

March 16 June 8 September 14 December 7

March 16 June 8 September 14 December 7

February 18 May 16 August 22 November 16

Contact your Outdoors Specialists:

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

glen.santi@brainerddispatch.com

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Sam Swanson 855-5841

sam.swanson@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


We Are 181 District ISD 181’s newest way of informing the community of what is going on in the school district. • A great way to show your support and reach people in the community. • Published twice a year, Fall and Spring. • Total print distribution of 18,000+ homes. • Space and sizes are limited, contact your sales representative for details. Inside: n Chances The School of a Millio Two Newfoundlands It Takes a Pirate and Achievement A is For Apps — and

All ads are process color

Carla Staffon 855-5834

Full Page Back Cover (Glossy) Full Page Inside Front (Glossy) Full Page Inside Back (Glossy) Full Page (7.875”x10”) Half Page (7.875”x5”) Quarter Page (3.875”x5”) Banner (7.875”x1.5”)

Dave Wentzel 855-5821

Inserts Dispatch

Space/Copy Deadline

April 13 October 26

March 12 September 24

Brainerd Dispatch A publication of the

Contact your marketing consultant:

$1,000 $750 $750 $500 $350 $200 $100

carla.staffon@brainerddispatch.com

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

glen.santi@brainerddispatch.com

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

“We Are 181 has been a concept in the making for nearly two years before finally becoming a reality. We Are 181 was well received and feedback from readers across the District has been very positive.”

Contact your School specialist:

~ Steve Lund

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Senior Class L MINNESOTA SENIORS A PUBLICATION FOR CENTRA

SENIOR CLASS

Edition, Friday, 2011; Neighbors Weekend Tuesday, December 20,

• Monthly edition

December 23, 2011

• Direct market for seniors and the young of heart. • Distributed to 19,500 homes in the Dispatch newspaper and our free weekly publication Neighbors Weekend Edition. • Spotlights individuals and activites of area seniors. rainerd Dispatch/Steve Kohls

B and Rosellyn (front left), Mabel Halvorson The moms are Helen Heino Excelsior Place in Baxter. mothers who all live at and Lonnie Knutson. spend time with their left), Carol Blowers Three childhood friends are Bev Ganske (back Knutson; and the daughters

Circle of friends

Three childhood friends near

er their full circle of life togeth care of their mothers The daughters are now taking

NGER | STAFF WRITER By JENNIFER STOCKI day — worked at the hardAXTER — Three childhood ware store in Pequot Lakes. the friends have gone nearly Rosellyn’s husband also full circle of life with each worked there. Ganske said when Blower’s other and their mothers. Bev The three daughters — mother moved to Excelsior and Lonnie ExGanske, Carol Blowers she’d take her mother to each other Knutson — have known celsior and the four would Knutson for 52 years. Ganske and have lunch or tea and cookies Pequot met in sixth grade in the together. Ganske said besides Blowers Lakes School District, and Excelsior being a nice place to grade. decided met them in seventh to live, her mother now the The three childhood friends, live there too because of in conin their late 60s, have kept friendships. sometimes “I love it that all our moms tact their entire lives — — and now more than other times live here,” said Ganske. nt to they have another arrangeme even “When I come here I get nice. that will make their friendship visit all three moms. It’s stronger. We’ll make lunch reservait Their mothers live at Excelsior tions with our moms and mother, Place in Baxter. Blower’s feels nice that Carol’s and lived at so Mabel Halvorson, 91, has Lonnie’s moms both are Ganske’s come. I years; when Excelsior for five happy to see me Brainerd Dispatch/Steve Kohls has lived of mother, Helen Heino, 89, They haven’t gotten sick Place in Knutson recently at Excelsior there for a year; and Knutson’s me yet.” hugged her mother Rosellyn 92, Lonnie Knutson (right) Ganske said that the three Baxter. mother, Rosellyn Knutson, at the drug have for a 10 cent coke floats just sit here moved to Excelsior in October. friends are lucky to still lives and now they can of her store in Pequot Lakes. Rosellyn said a big part their mothers, as they have and socialize. Place their moth- and look pretty Knutson and Blowers attended and us to decision to move to Excelsior friends who do not have “Family is so important Mabel. Sunday School together. each other.” was because of Helen and ers around anymore. they we’re lucky to all have knowing fathers The daughters said that many “It was nice to come here The childhood friends’ The childhood friends have did their homework Rosellyn. past. Ganske often times I had friends here,” said have since passed away. fond memories of their for a long See FRIENDS, Page 2S Blowers. “It’s just us girls,” said “We’ve known each other recall going into town hard all their and Knutson time.” “Our moms all worked back in the Rosellyn and Helen —

B

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

$14.50/column inch (BW) $16.75/column inch (Color) *One rate buys both publications

Inserts Dispatch

Weekend Edition

Space/Copy Deadline

January 17 February 21 March 20 April 17 May 15 June 19 July 17 August 21 September 18 October 16 November 20 December 18

January 20 February 24 March 23 April 20 May 18 June 22 July 20 August 24 September 21 October 19 November 16 December 21

January 6 February 10 March 9 April 6 May 4 June 8 July 6 August 10 September 7 October 5 November 7 December 7

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Glen Santi 855-5823

glen.santi@brainerddispatch.com

Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

“The mature market has over $1.6 trillion in spending power and a net worth that’s nearly twice the U.S. average. The facts speak for themselves -- the mature market represents a tremendous opportunity across all categories.”

Contact your Senior Class Specialist:

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.

2012 Brainerd Dispatch Rate Card  

Updated Brainerd Disaptch rate card for 2012.

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