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YOUR MARKETING PARTNER

2011

506 James Street • PO Box 974 • Brainerd • MN • 56401 218•829•4705 • 800•432•3703 • www.brainerddispatch.com


Media

Let’s Partner Together in 2011

bringing you the hometown news since 1881

Every day the Dispatch reaches over 27,000 readers in print. Our website is viewed by more than 120,000 per month. The Dispatch reaches over 80 percent of our area residents.

The Brainerd Dispatch continues to be the primary source for news and information in our area. Newspaper advertising is effective - 80% of U.S. adults report looking at advertising while reading the paper and 82% took some action as a result of a newspaper ad. Tim Bogenschutz Publisher

Kari Lake

Human Resource Director

Sam Swanson VP of Revenue Department

Phil Seibel Digital Manager

Susie Eller

Classified Manager

Nikki Lyter

We offer a vast array of media products that combine continuous strong traditional newspaper readership with additional audiences through our web site, emails, a mobile app, TMC and many niche products such as monthly magazines, quarterly magazines, and guides. The diversity of products is why the Dispatch reaches all sectors in our market. Our fresh new website provides affordable, effective products and programs that will reach the right people with the right message for maximum effectiveness. More than 4,000 visitors go to our site every day, viewing over 60,000 pages per day. A mobile app that brings the Dispatch right to your smart phone or IPad will engage the tech savvy sector and provide an outstanding marketing platform. Our experienced media consultants can help you make informed marketing decisions to target your audience and grow your business. Contact us and let us be your marketing partner in 2011.

Marketing Coordinator

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Testimonials “I have received many comments from families and potential residents about seeing our ads in the Brainerd Dispatch. We utilize many pictures of our current residents who are involved with activities in our community. This is important to seniors because they can check with former neighbors and friends if this is the place to move. The daily paper remains an important part of our marketing effort and will continue to. The other added marketing exposure we have been involved with is the on-line advertising and have received many inquiries from sons and daughters looking for a place for their loved one. I feel that the Brainerd Dispatch continues to provide a variety of advertising opportunities that will effectively market our business not only today but in the future. It is exciting that the Brainerd Dispatch continues to explore other forms of media and then educates their clients as to how it will grow their business.” Loree Besser Director of Resident Services 14211 Firewood Drive Baxter, MN 56425

“The Post-It our office ran on the front of the Brainerd Dispatch Weekend Edition was one of the most successful advertising strategies we have ever used. The entire process was very efficient. We were pleased with the creative efforts, delivery and response. We had over 300 Post-Its redeemed and filled a semi with disposed electronics, our most successful recycling campaign to date. Hughes Technologies will definitely use the program again and we would like to thank your team for all their hard work.” Wes & Elizabeth Hughes Hughes Technologies, Inc. 13834 Cherrywood Drive Baxter, MN 56425 www.HughesTechnologiesInc.com

“We appreciate what Health Watch has allowed us to do; from stories on our Level 1a Bariatric program to sharing breakthroughs in minimally invasive surgery to communicating patient success stories and information on our physicians and the type of cutting edge medical procedures and services they provide, Health Watch helps Cuyuna Regional Medical Center in Crosby deliver useful information on healthcare to the people of this region. Crosby Cares. Thanks for giving us this opportunity.“ Todd Bymark Director of Public Relations, CRMC 306 E Main St Crosby, MN

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


On The Horizon: Future of Local Newspapers In the past couple years we have witnessed the devastating effect the internet has had on the newspaper industry. In one large city after another, we have seen large daily newspapers declare bankruptcy, be sold for pennies on the dollar of their previous worth or close outright. There is no doubt the newspaper industry as we have known it has changed forever. Since newspapers have traditionally been one of the most effective means of advertising for small town businesses, what do these changes mean for small town, local newspapers? The answer may surprise you. According to Professor Michael Ray Smith of Campbell University in North Carolina, small town local newspapers will survive and even prosper in the future because they will remain a single unifying voice for these communities. Smith goes on to say that because small-town newspapers are going hyper-local, they are stimulating their audiences. What was once looked down upon by the big city dailies in their hubris is now becoming the strength that will allow small town newspapers to flourish: the chronicling of the achievements of local, ordinary people. From a media standpoint, these small town weeklies will continue to provide a good return on invested advertising dollars because their penetration of the market and the readership on local weeklies tend to be very high. Starch Media and Advertising's research indicates that small town weeklies are read widely in the communities they serve and are even by people who otherwise do not read daily newspapers. Although some adjustments and concessions will have to be made in their methods of delivery, their status as the source of local information will allow them to be successful. They will continue to serve their communities for years to come regardless what the future holds for big-city dailies. The Bottom Line: Small town newspapers will continue to be an effective advertising medium for small businesses in their local communities. These small papers are so much a part of their communities that local citizens can't imagine life without them. - Mark Fyten, MAS About Mark Fyten, MAS Mark has over 25 years experience in advertising & marketing, starting in broadcast and moving into promotional products in 1995. He has spent those 25 years working with small businesses all over Central Minnesota. His focus is always on ideas that help tell your story to your target market with impact and provide satisfactory return on investment. The Master Advertising Specialist (MAS) designation is awarded by Promotional Products Association International (PPAI) to promotional products professionals whom have completed education requirements demonstrating exemplary commitment to their profession. MAS’s are recognized for providing the highest standards of conduct, integrity and professionalism to their customers.

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Brainerd Dispatch Market CITY ZONE AND NEWSPAPER DESIGNATED MARKET / BRAINERD, MINNESOTA Hubbard

Backus

56662

56435

56467 56435 56464

56448 Fifty Lakes

56474

56435

Chickamaw Beach

Emily

56447

Manhattan Beach

Pine River

56469

56472 56477

Crosslake

56456 Jenkins

56474 Nimrod

56442

Aitkin

Cass Pequot Lakes Breezy Point

Wadena 56472

Crow Wing

56441

56481 56465

Nisswa Lake Shore

56466

56468

is sip

pi R iv er

56479

56431

56444

M is s

East Gull Lake

56466

Aitkin

Cuyuna Trommald Crosby Ironton Deerwood 56455 Riverton

Staples 56425 56473 Pillager

Motley

56479

Brainerd Baxter

56401

Garrison

56450

56443

Vineland

Fort Ripley

40

56449

Todd

Harding

Browerville

Randall 56438

Morrison

56475

Mille Lacs 56338 Onamia

56345 Lastrup

56347 Long Prairie

56382

56364

0

5

10

Little Falls

Miles

56359 Hillman

Pierz Genola

LEGEND COUNTY BOUNDARY

Brainerd

ZIP CODE BOUNDARY BRAINERD CORPORATE LIMITS BALANCE OF ABC CITY ZONE

Twin Cities

BALANCE OF NEWSPAPER DESIGNATED MARKET

Audit Bureau of Circulations C1200-R07

Brainerd Dispatch (Morning & Sunday), Brainerd, MN, Page #2

55760 McGregor

56442 Crosslake

56472 Pequot Lakes

56338 Hillman

56342 Isle

56443 Cushing

56473 Pillager

56344 Lastrup

56345 Little Falls

56444 Deerwood

56474 Pine River

56347 Long Prairie

58359 Onamia

56447 Emily

56479 Staples

56373 Royalton

56364 Pierz

56449 Fort Ripley

56481 Verndale

56382 Swanville

56386 Wahkon

56450 Garrison

56482 Wadena

56384 Upsala

56401 Brainerd

56452 Hackensack

56655 Longville

56437 Bertha

56425 Baxter

56465 Merrifield

56314 Bowlus

56438 Browerville

56431 Aitkin

56466 Motley

56318 Burtrum

56440 Clarissa

56435 Backus

56468 Nisswa

56329 Foley

56446 Eagle Bend

56441 Crosby

56469 Palisade

56336 Grey Eagle

56475 Randall

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Audit Bureau of Circulations

AUDITED EVERY OTHER YEAR

BRAINERD DISPATCH Brainerd (Crow Wing County), Minnesota 24 months ended September 30, 2009

1. TOTAL AVERAGE PAID CIRCULATION

Sun

15,989

Morning (Mon.-Fri.)

Core Newspaper with replica electronic

15,989

11,944

Core Newspaper Electronic Editions Other Unique Editions Total Average Paid Circulation

15,989 0 0 15,989

11,944 0 0 11,944

10,526 5,212

9,817 1,243

15,738

11,060

0 36 183 32 0

0 518 183 183 0

251 15,989 0 0 15,989

884 11,944 0 0 11,944

0 0 None of record

0 0 None of record

11,944

1A. AVERAGE PAID CIRCULATION - Core Newspaper Paid for by Individual Recipients Home Delivery and Mail Single Copy Sales Total Average Paid by Individual Recipient Circulation Core Newspaper Other Paid Circulation: (See Par. 6A) Single Copy Sales Educational Programs Employee/Independent Contractor Third Party Sales Third Party Sales - Payment made with barter Subtotal Total Average Paid Circulation - Core Newspaper Total Paid Circulation - Electronic Editions Total Paid Circulation - Other Unique Editions TOTAL AVERAGE PAID CIRCULATION Other Audited Distribution (Optional) Total Distribution (Optional) Days Omitted from Averages

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2011 Display Rates per column inch

Ad Type DVContract

The Brainerd Dispatch is not responsible for proof of publication 60 days after the ad is published.

Regular Display Classified Display Sunday

Daily

Sunday

Daily

Employment Sunday

Daily

Neighbors & Wkd

(plus $80 media charge)

Disc

Open Rate

$16.50

$13.40

$17.00

$13.90

$18.50

$15.00

$14.00

$2,500

14%

$14.19

$11.52

$14.62

$11.95

$15.91

$12.90

$12.04

$5,000

16%

$13.86

$11.26

$14.28

$11.68

$15.54

$12.60

$11.76

$10,000

18%

$13.53

$10.99 $13.94

$11.40

$15.17

$12.30

$11.48

$15,000

20%

$13.20

$10.72

$11.12

$14.80

$12.00

$11.20

$20,000

22%

$12.87

$10.45 $13.26

$10.84

$14.43

$11.70

$10.92

$25,000

24%

$12.54

$10.18

$12.92

$10.56

$14.06

$11.40

$10.64

$50,000

26%

$12.21

$9.92

$12.58

$10.29

$13.69

$11.10

$10.36

$75,000

28%

$11.88

$9.65

$12.24

$10.01

$13.32

$10.80

$10.08

$100,000 30%

$11.55

$9.38

$11.90

$9.73

$12.95

$10.50

$9.80

$125,000 32%

$11.22

$9.11

$11.56

$9.45

$12.58

$10.20

$9.52

$150,000 34%

$10.89

$8.84

$11.22

$9.17

$12.21

$9.90

$9.24

$175,000 36%

$10.56

$8.58

$10.88

$8.90

$11.84

$9.60

$8.96

$200,000 38%

$10.23

$8.31

$10.54

$8.62

$11.47

$9.30

$8.68

$13.60

Guaranteed placement (when available) will have a 30% additional charge to ad rate. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2011 Color Rates per column inch

Process Color < 33” DVContract

33-65”

Full Page

Spot Color < 33”

33-65”

Full Page

Disc

Open Rate

$115.00

$215.00

$410.00 $60.00

$115.00 $215.00

$98.90

$184.90

$352.60

$98.90 $184.90

$51.60

$2,500

14%

$5,000

16%

$96.60

$180.60

$344.40

$50.40 $96.60 $180.60

$10,000

18%

$94.30

$176.30

$336.20

$49.20 $94.30 $176.30

$15,000

20%

$92.00

$172.00

$328.00

$48.00 $92.00 $172.00

$20,000

22%

$89.70

$167.70

$319.80

$46.80 $89.70

$25,000

24%

$87.40

$163.40

$311.60

$45.60 $87.40 $163.40

$50,000

26%

$85.10

$159.10

$303.40

$44.40 $85.10

$75,000

28%

$82.80

$154.80

$295.20

$43.20 $82.80 $154.80

$100,000 30%

$80.50

$150.50

$287.00

$42.00 $80.50 $150.50

$125,000 32%

$78.20

$146.20

$278.80

$40.80 $78.20 $146.20

$150,000 34%

$75.90

$141.90

$270.60

$39.60 $75.90

$141.90

$175,000 36%

$73.60

$137.60

$262.40

$38.40 $73.60

$137.60

$200,000 38%

$71.30

$133.30

$254.20

$37.20

$167.70

$159.10

$71.30 $133.30

Guaranteed placement (when available) will have a 30% additional charge to ad rate. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2011 Classified Rates EMPLOYMENT OPEN RATE Days 15 word Ad Per Word

1-3 $30.00 $0.67

4-6 $37.50 $0.42

7-12 $45.00 $0.25

13-18 $67.50 $0.25

19-26 $90.00 $0.23

13-18 $300.00 $0.33

19-26 $350.00 $0.27

Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.

NATiONAL/AGENCY EMPLOYMENT OPEN RATE Days 50 word Ad Per Word

1-3 $125.00 $0.83

4-6 $150.00 $0.50

7-12 $200.00 $0.33

Employment Ads are charged an $80 Media fee in addition to per word rate. 15 word minimum.

MERCHANDiSE & RECREATiON OPEN RATE Days 15 word Ad Per Word

1-3 $15.00 $0.33

4-6 $18.75 $0.21

7-12 $22.50 $0.13

13-18 $33.75 $0.13

19-26 $45.00 $0.12

4-6 $22.50 $0.25

7-12 $26.25 $0.15

13-18 $45.00 $0.17

19-26 $52.50 $0.13

1-3 $22.50 $0.50

4-6 $26.25 $0.29

7-12 $30.00 $0.17

13-18 $52.50 $0.19

19-26 $60.00 $0.15

1-3 $26.25 $0.58

4-6 $30.00 $0.33

7-12 $37.50 $0.21

13-18 $60.00 $0.22

19-26 $67.50 $0.17

1-3 $30.00 $0.67

4-6 $30.00 $0.33

7-12 $45.00 $0.25

13-18 $60.00 $0.22

19-26 $75.00 $0.19

AUTOMOTiVE OPEN RATE Days 15 word Ad Per Word

1-3 $18.75 $0.42

REAL ESTATE OPEN RATE Days 15 word Ad Per Word

RENTAL OPEN RATE Days 15 word Ad Per Word

SERViCE OPEN RATE Days 15 word Ad Per Word

GARAGE SALE OPEN RATE Days 40 word ad**

1-3 $25.00

**Per Word over 40 words: $1.60. 40 word minimum charge. 4 $30.00

5 $35.00

6 $40.00

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2011 Online Rates Ad Type

Monthly CPM

Annual CPM

Reccomended Impressions

Cost per Month

Leaderboard Ad

$14

$11

50,000

$700/$550

Impact Ad

$13

$10

50,000

$650/$500

Wow Ad

$10

$7

50,000

$500/$350

Double Wow Ad

$18

$15

50,000

$800/$650

Video Ad

$14

$11

50,000

$700/$550

Prime Time Ad

N/A

$15

50,000

$750

Yahoo!

DMA

Core Zips

Behavioral Targeting

$18

$19

30,000

$540/$570

Impact Print Bundle

N/A

$6

20,000

Employment

N/A

N/A

N/A

$100/Week

Spotted

N/A

N/A

N/A

$200/Week

News

N/A

N/A

N/A

$300/Week

Classified

N/A

N/A

N/A

$400/Week

Obits

N/A

N/A

N/A

$500/Week

Home Page

N/A

N/A

N/A

$300/Day

Email Blast

N/A

N/A

N/A

$0.07/email

Daily Post-it

N/A

N/A

N/A

$100/Day

Corner Peel

N/A

N/A

N/A

$280/Day

Sliding Billboard

N/A

N/A

N/A

$400/Day

Monthly/Annual

* Video already created

* Mon-Fri, 8am-5pm

DMA/Core Zips

$120

* Does not include additional print cost

Interstitial Ads

* Includes $120.00 Set-up Fee

* Includes $120.00 Set-up Fee

**Please see individual product sheets for specs/requirements 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2011 Single Sheet Insert Rates 8.5” X 11” SINGLE SHEET INSERTS Pricing will vary for preprinted inserts • Color printing on glossy paper QUANTITY - 5,000 - 9,000 Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000

Printing Insertion Cost Cost $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50 $56.50

$58.00 $49.88 $48.72 $47.56 $46.40 $45.24 $44.08 $42.92 $41.76 $40.60 $39.44 $38.28 $37.12 $35.96

Total CPM $114.50 $106.38 $105.22 $104.06 $102.90 $101.74 $100.58 $99.42 $98.26 $97.10 $95.94 $94.78 $93.62 $92.46

QUANTITY - 10,000+ Contract Rate

POST-ITS

Deadlines – See your media consultant for deadline information. Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000

Printing Insertion Cost Cost $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50 $38.50

$58.00 $49.88 $48.72 $47.56 $46.40 $45.24 $44.08 $42.92 $41.76 $40.60 $39.44 $38.28 $37.12 $35.96

Total CPM $96.50 $88.38 $87.22 $86.06 $84.90 $83.74 $82.58 $81.42 $80.26 $79.10 $77.94 $76.78 $75.62 $74.46

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2011 Single Sheet Insert Rates 11” X 17” SINGLE SHEET INSERSTS Pricing will vary for preprinted inserts • Color printing on glossy paper QUANTITY - 5,000 - 9,000 Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000

Printing Insertion Cost Cost $73.00 $73.00 $73.00 $73.00 $73.00 $73.00 $73.00 $73.00 $73.00 $73.00 $73.00 $73.00 $73.00 $73.00

Total CPM

$58.00 $49.88 $48.72 $47.56 $46.40 $45.24 $44.08 $42.92 $41.76 $40.60 $39.44 $38.28 $37.12 $35.96

$131.00 $122.88 $121.72 $120.56 $119.40 $118.24 $117.08 $115.92 $114.76 $113.60 $112.44 $111.28 $110.12 $108.96

QUANTITY - 10,000+

Deadlines – See your media consultant for deadline information. Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

Contract Rate Open Rate $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000

Printing Insertion Cost Cost $51.00 $51.00 $51.00 $51.00 $51.00 $51.00 $51.00 $51.00 $51.00 $51.00 $51.00 $51.00 $51.00 $51.00

$58.00 $49.88 $48.72 $47.56 $46.40 $45.24 $44.08 $42.92 $41.76 $40.60 $39.44 $38.28 $37.12 $35.96

Total CPM $109.00 $100.88 $99.72 $98.56 $97.40 $96.24 $95.08 $93.92 $92.76 $91.60 $90.44 $89.28 $88.12 $86.96

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Tab Insertion Rates For Preprinted Tabs 4 Page Tab Open Rate $60.00

8 Page Tab Open Rate $67.00

12 Page Tab Open Rate $80.00

16 Page Tab Open Rate $90.00

Contract Level $2,500 $5,000

Rate $51.60 $50.40

Contract Level $2,500 $5,000

Rate $57.62 $56.28

Contract Level $2,500 $5,000

Rate $68.80 $67.20

Contract Level $2,500 $5,000

Rate $77.40 $75.60

$10,000 $15,000 $20,000 $25,000 $50,000 $75,000 $100,000

$49.20 $48.00 $46.80 $45.60 $44.40 $43.20 $42.00

$10,000 $15,000 $20,000 $25,000 $50,000 $75,000 $100,000

$54.94 $53.60 $52.26 $50.92 $49.58 $48.24 $46.90

$10,000 $15,000 $20,000 $25,000 $50,000 $75,000 $100,000

$65.60 $64.00 $62.40 $60.80 $59.20 $57.60 $56.00

$10,000 $15,000 $20,000 $25,000 $50,000 $75,000 $100,000

$73.80 $72.00 $70.20 $68.40 $66.60 $64.80 $63.00

$125,000 $150,000 $175,000 $200,000

$40.80 $39.60 $38.40 $37.20

$125,000 $150,000 $175,000 $200,000

$45.56 $44.22 $42.88 $41.54

$125,000 $150,000 $175,000 $200,000

$54.40 $52.80 $51.20 $49.60

$125,000 $150,000 $175,000 $200,000

$61.20 $59.40 $57.60 $55.80

20 Page Tab 24 Page Tab Open Rate $102.00 Open Rate $112.00 Contract Level $2,500 $5,000 $10,000

28 Page Tab Open Rate $115.00

$87.72 $85.68 $83.64

Contract Level $2,500 $5,000 $10,000

Rate $96.32 $94.08 $91.84

Contract Level $2,500 $5,000 $10,000

Rate $98.90 $96.60 $94.30

$15,000 $20,000 $25,000

$81.60 $79.56 $77.52

$15,000 $20,000 $25,000

$89.60 $87.36 $85.12

$15,000 $20,000 $25,000

$92.00 $89.70 $87.40

$50,000 $75,000 $100,000

$75.48 $73.44 $71.40

$50,000 $75,000 $100,000

$82.88 $80.64 $78.40

$50,000 $75,000 $100,000

$85.10 $82.80 $80.50

$125,000 $150,000 $175,000

$69.36 $67.32 $65.28

$125,000 $150,000 $175,000

$76.16 $73.92 $71.68

$125,000 $150,000 $175,000

$78.20 $75.90 $73.60

$200,000

$63.24

$200,000

$69.44

$200,000

$71.30

Rate

Deadlines – See your media consultant for deadline information. Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

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Daily Ad Deadlines and Dimensions Brainerd Dispatch - Display Deadlines Monday ................................................... Thursday, 5 p.m. Tuesday ....................................................... Friday, 5 p.m. Wednesday ................................................ Monday, 5 p.m. Thursday ...................................................Tuesday, 5 p.m. Friday ................................................... Wednesday, 5 p.m. Sunday ...................................................... Thursday, Noon

Column Width: 1 Column..........1.6875” 2 Column................3.5” 3 Column..........5.3125” 4 Column............7.125” 5 Column..........8.9375” 6 Column............10.75” Double Truck............23”

Special Sections Pub Date Deadlines Neighbors ...................... Wednesday ........... Monday, 2 p.m. Automotive ........................ Thursday ............ Tuesday, 2 p.m. Entertainment .................... Thursday ............ Tuesday, 2 p.m. Real Estate ............................ Friday ........Wednesday, 2 p.m.

Minimum display ad size is one column inch, except for 2 column by 4” employment ads. Ads more than 19-1/2 inches deep will be billed at full column depth of 21.5 inches. The Dispatch has converted to the 23-inch web size.

Page Size (Image Area): Standard Page............................... 6 cols. (10.75”) x 21.5” Tabloid Page .................................... 5 cols. (10.75”) x 15”

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Mission Statement & Spec Requirements The Brainerd Dispatch is committed to providing an excellent product to all its customers. To ensure excellence to our advertisers, the Dispatch has set the following advertising policies. All advertisements are accepted subject to the approval of the publisher. The Brainerd Dispatch reserves the right to refuse or cancel any advertisement at any time. Rates charged for advertising are for space only and do not include any compensation for the right, title and any interest to layouts, composition, material, or labor of advertisements created by and placed with the Dispatch. All advertisements remain the sole property of the Brainerd Dispatch. The Dispatch reserves the right to copyright any ad produced by its staff. All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (annual rate 18%) will be charged on accounts more than 30 days past due. In double truck ads the gutter is billed as one column. Advertising rates may be revised from time to time. Advertisers under contract will be given 30 days notice. Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the purpose of correcting errors in production will be emailed or faxed to the advertiser. Proof of ads 40 column inches in size or more will be faxed or taken to advertisers on

request. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted after deadline is the responsibility of the advertiser. However, if there is an error that is the fault of the Dispatch, the ad will be re-run (or credit given for) that part of the ad containing the error. Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancellations after deadline may be billed for time and materials. The labor charge is $25 per hour. The advertiser agrees to indemnify and hold the newspaper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright infringement and trademark infringement. Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of acceptance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertisement, unless a positioning surcharge has been paid.

Specs For Sending Ads Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard). • All spot colors, RGB, etc. should be converted to CMYK prior to final PDF creation. • Due to the nature of the newsprint printing process rich black or black made up of CMYK should not be used. • Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt. • When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes. • Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen versus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing the colors to shift to try to match our profiles. • All fonts must be embedded. • OPI cannot be used. • Any images used in your original document should be at a minimum resolution of 200 dpi. • All PDF’s created from software that supports layers and

live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened within the final PDF delivered to us. If this is not done we can not guarantee your transparency settings will match ours during the digital work flow. This could potentially create undesired effects in the final output of your ad. • PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel, Publisher, or other office applications as best we can, but can not guarantee final output. They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc. • We also will accept native files which must include all supporting fonts and graphics. Please call ahead to be sure we have compatible versions of software to open and work with the files. • Any copy not sent as a digital file will be converted digitally (scanned) and will probably suffer a loss of quality in the conversion. • If you have concerns or questions regarding any of the above please feel free to call.

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Split puts deficit-cut package in doubt WASHINGTON (AP) — A painful package of spending cuts and tax increases drew sharp challenges from both the left and right on President Barack Obama’s deficit commission Wednesday, putting approval in doubt. However, both parties’ Senate budget point men embraced the plan, and even

opponents called it a starting point for efforts next year to control the nation’s ballooning debt. “It’s a template that gives people an opportunity to start discussing what we have to do to get our fiscal house in order,” said Rep. Xavier Becerra, a California Democrat on the panel who hasn’t said whether he’ll support the

package. The 18-member bipartisan commission scheduled a vote on the plan for Friday. But as Wednesday’s meeting demonstrated, the co-chairmen, Democrat Erskine Bowles and Republican Alan Simpson, face a difficult chore in rounding up the 14 votes needed to officially send

the plan to Congress for consideration. Winning over lawmakers who are also panel members appeared to be the biggest remaining challenge, given the politically incendiary nature of many of the proposals. The tax increases it includes are deal-breakers for some Republicans, likewise social

program cuts for some Democrats. The plan calls for sweeping tax changes that would affect millions of Americans, including trimming or doing away with many popular tax breaks such as the home mortgage deduction. It would also

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Stocks enjoy upsurge

FUN ON THE BHS SLOPES

r? | 12A

LAST YEAR FOR FAVRE: He might become reporte

Bloomberg News

NEW YORK — Stocks rallied Wednesday, sending the Standard & Poor’s 500 Index to the biggest advance in three months, amid improving global economic data and on investor ¢ www.brainerddispatch.com 50 CENTRAL MINNESOTA SINCE 1881 speculation of a larger SERVING THE BRAINERD LAKES AREA AND Thursday, December 2, 2010 European financial rescue. The S&P 500 added 2.2 percent to 1,206.07. Today’s gain followed rallies of 3 percent on Sept. 1 and 2.2 some for cuts program the plan to Congress for considerpercent on Aug. 2, meaning Democrats. called it a starting package. The plan calls for sweeping tax The 18-member bipartisan ation. WASHINGTON (AP) — A opponents the three biggest advances Winning over lawmakers who point for efforts next year to conscheduled a vote on that would affect millions painful package of spending cuts the nation’s ballooning debt. commission for Friday. But as are also panel members appeared changes trimming since July occurred on plan tax increases drew sharp trol andthe remaining chal- of Americans, including “It’s a template that gives peo- the meeting demon- to be the biggest politically incen- or doing away with many popular challenges from both the left and first trading day of a month, opportunity to start dis- Wednesday’sthe co-chairmen, lenge, given the such as the home on President Barack ple an of many of the pro- tax breaks we have to do to get strated, what nature diary cussing also and Bloomberg data show.right The would It Bowles commission mortgage deduction. Democrat Erskine Obama’s deficit posals. The tax increases it our fiscal house in order,” said Republican Alan Simpson, face a Wednesday, putting approval in Dow Jones Industrial includes are deal-breakers for Rep. Xavier Becerra, a California difficult chore in rounding up the doubt. However, both parties’ See DEFICIT, Page 4A some Republicans, likewise social Democrat on the panel who hasn’t Average rose 249.76 points, 14 votes needed to officially send Senate budget point men said whether he’ll support the embraced the plan, and even or 2.3 percent, to 11,255.78. “The recovery is unfolding,” said John Praveen, the Newark, N.J.-based chief investment strategist at Prudential International Investments Advisers. “The quality of the economic data WASHINGTON (AP) — has been improving. There’s Pointing to the BP blowout a strong bid for commodiand risks of a new environmental disaster, the Obama ties as China is growingBloomberg at a News administration reversed NEW YORK — Stocks strong pace. There’s some itself Wednesday and promrallied Wednesday, sending ised not to pursue offshore easing of concerns about the Standard & Poor’s 500 drilling in the eastern Gulf Index to the biggest Europe. Those are all cataof Mexico or anywhere else advance in three months, along the nation’s East lysts for a stock rally.” amid improving global ecoCoast. The Dow average nomic has data and on investor The decision was hailed speculation of a larger in Florida, which depends rallied in December more European financial rescue. on tourists drawn by the The S&P 500 added 2.2 than in any other month state’s white beaches, but percent to 1,206.07. Today’s criticized by the oil industry, over the last century, gain followed rallies of 3 which said the administrapercent on Sept. 1 and 2.2 according to data compiled tion was stifling crucial U.S. percent on Aug. 2, meaning by Bespoke Investment energy production and costthe three biggest advances jobrecession-battered on the Brainerd ing Dispatch/Steve Kohls Group. On average, the since 30- July occurred seekers golden opportuniday of a month, Katie (front) and Erica Stepanek guided their sled down the Brainerd High School hill stock gauge has risen first 1.3tradingdata for new work. tiesWednesday. The show.Garin Bloomberg The administration had Industrial fresh snow improved the surface of the popular sliding hill. percent in the month. Dow JonesThe backed a major expansion points,

Split puts deficit-cut package in doubt

East Coast oil drilling rejected by Obama

FUN ON THE BHS SLOPES

Stocks enjoy upsurge

Average rose 249.76 or 2.3 percent, to 11,255.78. “The recovery is unfolding,” said John Praveen, the Newark, N.J.-based chief investment strategist at Prudential International Investments Advisers. “The quality of the economic data has been improving. There’s a strong bid for commodities as China is growing at a strong pace. There’s some easing of concerns about Europe. Those are all catalysts for a stock rally.” The Dow average has rallied in December more than in any other month over the last century, according to data compiled Brainerd Dispatch/Steve Kohls by Bespoke Investment High School hill Wednesday. 30-front of the house. guided their sled down the Brainerd Group. On average, the the STOCKINGER Katie Garin (front) and Erica Stepanek the popular sliding hill. stock gauge has risen 1.3 surface offive theamong improvedis The Kowalczyk The fresh snow home percent in the month.

Pierz homes are ready for holidays By JENNIFER Staff Writer

See DEFICIT, Page 4A

East Coast oil drilling rejected by Obama WASHINGTON (AP) — Pointing to the BP blowout and risks of a new environmental disaster, the Obama administration reversed itself Wednesday and promised not to pursue offshore drilling in the eastern Gulf of Mexico or anywhere else along the nation’s East Coast. The decision was hailed in Florida, which depends on tourists drawn by the state’s white beaches, but criticized by the oil industry, which said the administration was stifling crucial U.S. energy production and costing recession-battered jobseekers golden opportunities for new work. The administration had backed a major expansion of offshore drilling earlier this year, in part to gain support for comprehensive climate legislation in Congress, one of President Barack Obama’s top legislative goals. Interior Secretary Ken Salazar denied politics played any role, saying the BP spill taught officials a number of lessons, “most importantly that we need to proceed with caution and focus on creating a more stringent regulatory regime.” The new drilling focus would be on areas with leases that are currently active in the central and western Gulf of Mexico.

The Dispatch also offers banner ads on several front pages – the main news page and several special sections. All but the banner on the Obituary page and Dream home Page are process color.

of offshore drilling earlier this year, in part to gain support for comprehensive in legislation climate Congress, one of President Barack Obama’s top legislative goals. Interior Secretary Ken Salazar denied politics played any role, saying the BP spill taught officials a number of lessons, “most importantly that we need to proceed with caution and focus on creating a more regulatory stringent regime.” The new drilling focus would be on areas with leases that are currently active in the central and western Gulf of Mexico.

Pierz homes are ready for holidays

8A 6A 7A 5A 1E 9A

Vol. 131-81

for more green trimmings to get ready the holidays and for the fifth annual Tour of Homes in Pierz that is scheduled Sunday. The log home is owned by Arnold Kowalczyk and Diane Holmquist. the built and designed Kowalczyk home in 2007 in rural Pierz. The home firefeatures vaulted ceilings, a stone in place, a large pond and a waterfall

Inside today Comics Commentary Dear Abby Deaths Entertainment Sports

and proceeds Holy Trinity School in Pierz. Tickets are available at the school, Unity all Bank, F&M Bank and Red’s Auto, and in Pierz; Double Deuce in Genola; Radio Shack in Little Falls. Cari Woitalla, tour marketing coorwill dinator, said funds from the tour help enrich students’ activities and See HOMES, Page 5A

A slice of “Pie” Stockinger Brainerd Dispatch/Jennifer — andhomes Scrooge | on five log home in rural Pierz will be among The Central Lakes Arnold Kowalczyk and Diane Holmquist’s the Tour of Homes Sunday in Pierz. College theater department is A slice of “Pie” looking foward to — and Scrooge | The Central Lakes a busy December. “I’m done. I’m done.” College theater Page 1E department is

Overheard

8A 6A 7A 5A 1E 9A

looking foward to a busy December. Page 1E

—Brett Favre, Vikings quarterback, on whether he’ll be back for the 2011

Overheard “I’m done. I’m done.” —Brett Favre, Vikings quarterback, on whether he’ll be back for the 2011 season.

season.

Vol. 131-81

REN SAFE SAFE KEEP OUR HELP KEEP OURCHILD CHILDREN HELP END CHILD ABUSE 17th ANNUAL RADIOTHON TO 2nd 3rd December ABUSE noon CHILD thru 17th ANNUAL RADIOTHON END noon December TO 24 hours • 12 24 hours • 12 noon December 2nd thru noon December 3rd

Contact your marketing consultant: Carla Staffon 855-5834

$240

(8.9375” x 1”)

Sunday North Country 6x2

PIERZ — An up-north style log homes to be on the tour that is schedhome with green trim was dressed in uled from 1:30-4 p.m. Tickets are $10 more green trimmings to get ready for and proceeds from the tour will benefit the holidays and for the fifth annual Holy Trinity School in Pierz. Tickets Tour of Homes in Pierz that is sched- are available at the school, Unity Bank, F&M Bank and Red’s Auto, all uled Sunday. The log home is owned by Arnold in Pierz; Double Deuce in Genola; and Kowalczyk and Diane Holmquist. Radio Shack in Little Falls. Cari Woitalla, tour marketing coorKowalczyk designed and built the from the tour will home in 2007 in rural Pierz. The home dinator, said funds the front of the house. Brainerd Dispatch/Jennifer Stockinger STOCKINGER among five JENNIFER activities home isand features vaulted ceilings, aBystone fire- help enrich students’ The Kowalczyk Staff Writer homes to be on the tour that is sched- Arnold Kowalczyk and Diane Holmquist’s log home in rural Pierz will be among five homes on place, a large pond and a waterfall An up-north style log Tickets are $10 PIERZ — in p.m. uled from 1:30-4 the Tour of Homes Sunday in Pierz. SeeinHOMES, Page 5A home with green trim was dressed from the tour will benefit

Inside today Comics Commentary Dear Abby Deaths Entertainment Sports

Sunday 5x1

(10.75” x 2”)

Sunday Business News 3x1/2

(5.3125” x .5”)

$200 $80

Weekdays 5x1

(8.9375” x 1”)

$200

Obituary* 5x2

(10.75” x 2”)

$200

Sunday Business 6x2 (10.75” x 2”)

$200

Sunday Business 6x5 (10.75” x 5”)

$500

Wednesday Neighbors 6x2

$200

(10.75” x 2”)

Thursday Entertainment 6x2

(10.75” x 2”)

Thursday Auto 6x2 (10.75” x 2”)

$200 $200

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Laura Ellingson 855-5823

laura.ellingson@brainerddispatch.com

Celeste Koznick 855-5837

* Obituary and Friday Dream Home banner ads have special discount packages: 26 or 52 week commitment: 25% discount FIrST rIghT OF rEFuSAl Front page banner ads are sold by the day and are subject to first right refusal. Every December, advertisers are contacted with the schedule of banner ads they ran during the year and given the opportunity to purchase the same dates for the next year. Once that is completed, the available days will be sold on a first come, first serve basis.

celeste.koznick@brainerddispatch.com

Jill Wasson 855-5820

Deadline: Same as display ads

jill.wasson@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Neighbors NO FISH STORY |

All in the Family

| Page 2N

NEIGHBORS

Neighbors Wednesday, December 1, 2010;

Weekend Edition, Friday December

3, 2010

Postal Customer

ATCH BRAINERD DISP

ECR WSS

PRSRT STD U.S. POSTAGE PAID BRAINERD, MN PERMIT NO. 250

SECTION N

Fall’s swan song

• Publishes Wednesdays and Neighbors Weekend Edition on Fridays. • Spotlights outlying neighborhoods and reader submitted photos. • Total print distribution: 21, 250

the that shows the beauty of have a recent scenic picture of Steamboat Bay. Do you where you are from, a brief sure to include your name, by Don and Patty Rodningen the Neighbors section. Be on Gull Lake. Photo submitted for possible publication in Swans on Steamboat Bay n@brainerddispatch.com lakes area? Send it to brian.petersoand where it was taken. and when description of the photo

RDENER ASK A MASTER GA

A ‘Gardeny’ Christmas mom is a gardener Dear master gardener: My something “gardeny” and I would like to give her any suggestions? for Christmas. Do you have all make good gifts. Books and tools and plants gardening books, but Bookstores have many good for our climate, make sure they are appropriateMelinda Myers’ as which is zone 3. Books such in Minnesota would fit Month-by-Month Gardening such as that criterion. So would a magazine by the Minnesota Northern Gardener, published State Horticulture Society. as a hand pruner, Good quality hand tools, such or dandelion digger a lopper or a sturdy “claw” tools such as spades, might be welcome. Larger also fill a need. potato forks, edgers, etc., may a membership to Other possibilities would be kneeling pads or stools, the Northland Arboretum, d gloves or a pail fitted close-fitting half-rubberize and pockets for garwith a canvas lining with slots certificate to a seed den tools and supplies. A gift store would always be catalog company or garden appreciated, too. friend gave me a Dear master gardener: A How do I take care blooming amaryllis as a gift. of it? flowering houseAn amaryllis is a beautiful ed flowers on 1plant that has large trumpet-shap in red, salmon, pink, to 2-foot stalks. They come your amaryllis is apricot, white or bi-color. While prolong the life of the blooming, you will want to direct sunlight. After flowers by keeping it out of cut the faded your plant is finished blooming,remove the flower to flowers off, being careful not After it has finstalk until it has turned yellow. amaryllis in the ished blooming, keep your and continue waterbrightest spot in your house Make sure the ing and fertilizing it regularly.your plant does not so water drains from the pot get root rot. when all danger of summer, Next spring or early outside. Keep it frost is gone, place your amaryllis slowly move it to a in a shaded area at first, then at least six hours place in your garden that receives pot into the ground and of sunlight daily. Sink the fertilize it all summer.

December tips

• When you buy a poinsettia, choose a sturdy, healthy one. Wrap it well in the store and put it into a warm car. When you get it home, remove the wrap and any paper covering the pot. Check to be sure the pot has a drainage hole. Water whenever the surface starts to dry. Place in a sunny window and fertilize in four to six weeks. • Poinsettia sap may irritate skin but the plant is not toxic when eaten. Holly and mistletoe, however, can be dangerous, especially when eaten by children. Ornamental peppers are not poisonous but can be so “hot” that handling them can be painful, especially when pepper oils on hands get rubbed into eyes. • Dust on houseplant leaves is unsightly and prevents the sun’s benefits from being absorbed by the plant. Periodically clean both upper and under sides of leaves with warm water, to which a drop or two of dish soap has been added. Do not use mayonnaise or milk because they leave a residue that attracts dust. • Continue to check stored dahlia tubers and canna bulbs for mold, soft spots and shriveling, all of which should be discarded. Such damage can mean that storage temperatures are too high and/or air circulation is poor. • Choose a fresh Christmas tree to meet your needs. Balsam is most fragrant. Norway pine holds heavy ornaments well. White pine has softer, longer and fragrant needles suitable for lightweight ornaments. White spruce and Norfolk Island pine are good tabletop trees. • De-icers often damage grass and shrubs. Use sand instead.

the first frost in the Bring it back indoors before place and do not fall and store it in a cool, dark when it has become water it. Remove the foliage can be forced into dry and shriveled. The bulbs has rested for eight to bloom again after your plant

growth, set your 12 weeks. When you see new and begin waterlight amaryllis back into bright stalks appear and ing it again. You will see the four to six weeks the flowers will follow about bound, so you will later. Amaryllis like to be pot every three to four only have to repot it about years. soil in my houseDear master gardener: The crusty on top. Also, plants is turning white and have white around I have a few clay pots that the rim. What is this? pots has a buildIt sounds like the soil in your accumulate on top up of soluble salts. These salts You also may see crust. of the soil, forming a white the top edge of your a ring of salt deposits around pots. You can preclay pots and on the outside of up by proper vent soluble salts from building watering. softened water to If at all possible, do not use it adds chemical salts to water your plants because and potentially injure the soil, which can build up like fertilizer can. the roots of your plants, just out by holding You can flush most of the salts your plant heavyour pot over a sink and watering of the drainage out run to ily, allowing the water in the saucer so the holes. Discard any water left not reabsorbed back salts you just leached out are holes or walls of into the soil through the drainage of salts on the top of the clay pot. If there is a layer begin leaching. you your soil, remove it before high, you may If the soluble salt level is very repot a plant, you want to repot the plant. When holes so water can choose a container with drain pebbles in the drain freely from the soil. Layering will not help soil bottom of a solid container drainage. are trained and certiCROW WING MASTER GARDENERS of Minnesota Extension fied volunteers for the University in this column is based on Service. All information given To ask a provided by the university. research and information Help Line at 824-1000, question, call the Master Gardener A master gardener will message. a leave and extension 4040, return your call.

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Laura Ellingson 855-5823

• NEW ADDITION!! INCLUDED in the pricing is our extended weekend edition the third Friday of each month to reach over 4,800 more households! NEIGHBORS IN BUSINESS Every week the Dispatch publishes a special feature in our Neighbors section on Wednesdays to spotlight our outlying communities. It also appears in our Neighbors Weekend Edition on Fridays. Format and specifications are the same as the Dispatch. (13 week commitment): 2 col. x 4” ad ............................................................. $60 per week 2 col. x 8” ad ........................................................... $110 per week Open Rate: $14.00 DVContract

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$ Franklin Arts Ce students are availa d Dis- Author Deb Madden Thurin p.m. Dec. 9, Harpoâ&#x20AC;&#x2122;s for seniors and 6:30 call 833-0416. y and the Brainer Festival â&#x20AC;&#x153;Maddenâ&#x20AC;&#x2122;s Babies,â&#x20AC;? Club. 21560 CR 3 Bridge of Harmon Chamber Music Golf and Great River , Dec. 11 â&#x17E;¤ Lakes Area , Bethlehem Maddenâ&#x20AC;&#x2122;s Classic Kings Ransom ing patch, both of Brained , 7 p.m. Monday g Falls, or by contact LACMF concert â&#x17E;¤ Author event ombie and informal gatherin MOTLEY Arts Center, Little e Simar of â&#x20AC;&#x153;Abercr Public 826-1997 or Lutheran Church; enthusiasts, 10 a.m. Author Candac Ten Hi the HSO at (800) y, Brainerd for classical music g Arts Alliance Q ymphony.org. Trail,â&#x20AC;? 11 a.m. Saturda 133 Highway 10 info@heartlands Festival Saturday Tuesday, The Crossin Arts Center. Chamber Music Area The Diamond Dogs, Library. UnitLakes Franklin â&#x17E;¤ First , Gallery at the , 7 p.m. Tuesday PILLAGER CROSBY LACMF concert Of Radioâ&#x20AC;&#x2122; BRAINERD g event â&#x17E;¤ â&#x20AC;&#x2DC;Golden Age , 7 p.m. KCâ&#x20AC;&#x2122;s Uptown Saloon ed Church. â&#x17E;¤ Unlimited Learnin s,â&#x20AC;? 1-4 p.m. MondayRadio,â&#x20AC;? concert Blue Ox E. â&#x20AC;&#x153;Golden Age Of at Central 116 Cedar Ave. â&#x20AC;&#x153;A Man for All Season NEW YORK MILLS to perform Living Comy, Chalberg Theater 9 and Dec. 23 608 Laurel St. Senior must Dec. aturday ood Thursda le but pers, free, Heartw Friday-S , Beetkee Tuesday New Tickets are â&#x17E;¤ Saana Ensemb rs free. Black Valentyne, d PubLakes College. $10 and membe le, 7:30 p.m. Friday, TickMOTLEY munity, cost is calling the Brainer Saana Ensemb Coco Moon l Cultural Center. be reserved by 74. Friendly Inn York Mills Regiona fifth or $15 at the door. CROSSLAKE 601 Laurel St. lic Library at 829-55 ss, first, third and 2321 330th St. ets are $12 in advance 385-3339) for â&#x17E;¤ Double feature â&#x20AC;&#x153;Dawningâ&#x20AC;? Thursday Bluegra Saturday at (218) â&#x17E;¤ HSO to performny Orchestraâ&#x20AC;&#x2122;s winter g Buddiesâ&#x20AC;? and month Kenny Jake Band, Call the center y, Movies â&#x20AC;&#x153;Huntin Thursdays of the 8 p.m. Saturda Heartland Sympho s Greatest Hits,â&#x20AC;? ticket information. to play, 5 p.m. and Suites; free. iEagles Club concert â&#x20AC;&#x153;The Seasonâ&#x20AC;&#x2122; and y, Tornstrom Auditor PILLAGER Whitefish Lodge 124 Front St. adult, 7:30 p.m. Saturda , 7:30-11:30 p.m. for Brass $17 of Dorados El R Pillager â&#x17E;¤ Dallas tickets BAXTE PINE RIVER Virg and the , 7 p.m. Dec. 9, um. Discounted and $12 s show $30 for family Dallas Brass concert are $5 in advance, â&#x17E;¤ Legacy concert of Greater Minnesota â&#x17E;¤ Art and craft n Legion Post No. 613 Friday e at $24 for adult pair, (218) Cafe High School. Tickets students are availabld DisThe Legacy Chorale Christmas,â&#x20AC;? 7:30 p.m. Pine River America Crafts Show, 9 a.m. The E Squared Tickets by calling for seniors and gton St. or $7 at the door. Pillager High School y and the Brainer as Arts and concert â&#x20AC;&#x153;A Classic Lutheran Church in Harmon Christm of 123 East Washin 10, $5 cover the at River Bridge Life y. d. and Great 746-2105, or n Dec. 9, Lord of to 3 p.m. Saturda Two Tap Trio, Dec. Harmony in Brainer Dec. 11, Luthera patch, both of Brained or by contacting or The Bridge of Falls, Baxter; 7:30 p.m. 12, â&#x17E;¤ Author event Yesterdayâ&#x20AC;&#x2122;s Gone Anne Dunn to Arts Center, Little and 3 p.m. Dec. ler and author 826-1997 or WADENA Church in Aitkin; the Cross in Nisswa. 612 Front St. Ojibwe storytel Age of Radioâ&#x20AC;? of the HSO at (800) 11, Pine River Library; Saturday Sunday, â&#x17E;¤ â&#x20AC;&#x2DC;The Golden ymphony.org. Lutheran Church students 18 years Open Jam, every appear, 1 p.m. Dec. of Radio,â&#x20AC;? 3 p.m. info@heartlands Series and â&#x20AC;&#x153;The Golden Age al Auditorium. Tickets Tickets are $10 l Arts free. BREEZY POINT s â&#x17E;¤ CLC Cultura PubWadena Memori theater present and under are free. Commander Bar d by calling Wadena WADENA Central Lakes College Spectacular,â&#x20AC;? 7:30 may be reserve 631-2476. Road BRAINERD event Roll Xmas show and 30279 Airport Author (218) â&#x17E;¤ aturday â&#x20AC;&#x153;Rock at holiday l Anne Dunn to Family Friday-S lic Library e The Steele ler and author â&#x17E;¤ Music Genera After Hours Band, library; Ojibwe storytel p.m. Wednesday; holiday show â&#x20AC;&#x153;Welcom 2 Dec. 10, Wadena 17. Music General JJâ&#x20AC;&#x2122;s Pub appear, 1:30 p.m. Story of the Grinch,â&#x20AC;? Christmas, Dec. the Commander m AudiChristmas â&#x20AC;&#x201D; the performances y downstairs of free. Sunday Tornstro â&#x17E;¤ Future CLC 5-9 p.m. Saturda Theatre for a Diverse BAXTER p.m. and 4 p.m., ing event Drunk â&#x20AC;&#x2DC;N Stupid, All Central Lakes College ion to perform event and Spirits All â&#x17E;¤ CD-sign Segovia to sign CD â&#x20AC;&#x153;When torium. â&#x17E;¤ CD-signing Prime Time Food to sign CD â&#x20AC;&#x153;When Populationâ&#x20AC;&#x2122;s product Lemons, Make as Madrigal Dinner to Artist Robert 2 p.m., FriSegovia to Christm Drive a.m. Robert Sat10 You BHS Chalet â&#x17E;¤ Artist 8548 Ski A Cappella Choir 10 a.m. to 2 p.m., â&#x20AC;&#x153;When Life Gives is Said and Done,â&#x20AC;? y-Satur, Friday-Saturday is Said and Done,â&#x20AC;? and Gift. e Pie,â&#x20AC;? Thursda Brainerd High School Kings Ransom Bethany Book. Tickas Madrigal Dinner, and Lemon Meringu Book day, 10-11; Christm Dec. Bethany present urday, 6 p.m. as Carol,â&#x20AC;? CROSBY , with social at day; â&#x20AC;&#x153;A Christm 9 or at WALKER RD Thursday-Friday The Legacy Clubcalling 855-819 The Bridge Tavern tion on BRAINE l Thursday ets available by p.m., â&#x17E;¤ Author event y6 dinner at 7:30 are can author Anne Dunn om. More informa â&#x17E;¤ Cultura and South . Country 26929 Highwa storyteller and www.clctickets.c . Tickets are $25 Friday; Classic mn.edu/theatre or l Thursday on Uganda house Pavilion 9, Walker library; Theatre, Ojibwe office g www.clc Cultura at Dec. main ions p.m. Chalber 1 Live music every p.m. Sunday BHS y, the product to appear, , 4-8 be purchased at Africa, noon Thursda campus; free. Dinner Theater 00 or e-mailing LITTLE FALLS free. by calling 454-62 Central Lakes College LAKE SHORE d181.org. â&#x17E;¤ HSO to performny Orchestraâ&#x20AC;&#x2122;s winter brian.stubbs@is â&#x17E;¤ Author event 2 Bar Harbor Alliance event Heartland Sympho s Greatest Hits,â&#x20AC;? hen Road â&#x17E;¤ Crossing Arts Dennis at8164 Interlac concert â&#x20AC;&#x153;The Seasonâ&#x20AC;&#x2122; by Cleo Kuelbs, p.m. every Friday-S 2 p.m. Entertainment Now Open Kevin Klimek, 7-11 Olsen, 10 a.m. to Coryell and Jim urday Sundays MERRIFIELD Noon

music bands perform from 9 Live week of Dec. 2-8; otherFor no cover unless p.m. to close with wise noted.

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Deadline Inserts Dispatch Copy/Space Deadline Thursdays Tuesday before Noon 506 James Street, Brainerd, MN 56401 â&#x20AC;˘ 800-432-3703 â&#x20AC;˘ www.brainerddispatch.com â&#x20AC;˘ All of our rates are net.


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Online - BrainerdDispatch.com • More than 4,000 visitors visit our site every day, viewing over 60,000 pages/day. • We have more than 120,000 unique visitors and 1.7 million page views per month. • 43% of users are female • 57% are male. • 67% of users are between the ages of 25-54. • 83% of users are non-subscribers to the Brainerd Dispatch.

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Celeste Koznick 855-5837

43% of users are female, 57% users are male

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lucinda.spilman@brainerddispatch.com

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Celeste Koznick 855-5837

43% of users are female, 57% users are male

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83% of users are non-subscribers to the Brainerd Dispatch.

celeste.koznick@brainerddispatch.com

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Email Blast Specifications: 700x900 pixels (72 DPI) GIF or JPG preferred Flash and HTML supported

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Celeste Koznick 855-5837

43% of users are female, 57% users are male

Cindy Spilman 855-5840

83% of users are non-subscribers to the Brainerd Dispatch.

celeste.koznick@brainerddispatch.com

lucinda.spilman@brainerddispatch.com

67% of users are between the ages of 25-54. Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


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Fast Facts: More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day. We have more than 120,000 unique visitors and 1.7 million page views per month.

Celeste Koznick 855-5837

43% of users are female, 57% users are male

Cindy Spilman 855-5840

83% of users are non-subscribers to the Brainerd Dispatch.

celeste.koznick@brainerddispatch.com

lucinda.spilman@brainerddispatch.com

67% of users are between the ages of 25-54. Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345

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Celeste Koznick 855-5837

43% of users are female, 57% users are male

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83% of users are non-subscribers to the Brainerd Dispatch.

celeste.koznick@brainerddispatch.com

lucinda.spilman@brainerddispatch.com

67% of users are between the ages of 25-54. Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Online - True Measure Once they leave our site, you now have the ability to know: 1. 2. 3. 4. 5.

Pages viewed Time spent on page Total time on site Exit page Page within site that generated: a. Phone call b. Email c. Forum Submissions

Only $12 per month! Where do they go once they click on your ad? Contact your online team: Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Fast Facts: More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day. We have more than 120,000 unique visitors and 1.7 million page views per month.

Celeste Koznick 855-5837

43% of users are female, 57% users are male

Cindy Spilman 855-5840

83% of users are non-subscribers to the Brainerd Dispatch.

celeste.koznick@brainerddispatch.com

lucinda.spilman@brainerddispatch.com

67% of users are between the ages of 25-54. Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Online - Yahoo! Behavioral Targeting get the right message to the right user at the right time! • Yahoo! offers many unique targeting capabilities to find an advertiser’s most valued customers! Entire DMA (Designated Market Area)

$18 CPM Cost/1,000 Impressions

Core Zips (60 mile radius, Brainerd lakes Area)

$19 CPM Cost/1,000 Impressions

Eliminate waste & improve return on investment Contact your online team: Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Fast Facts: More than 4,000 unique visitors come to see our site every day, viewing over 60,000 pages a day. We have more than 120,000 unique visitors and 1.7 million page views per month.

Celeste Koznick 855-5837

43% of users are female, 57% users are male

Cindy Spilman 855-5840

83% of users are non-subscribers to the Brainerd Dispatch.

celeste.koznick@brainerddispatch.com

lucinda.spilman@brainerddispatch.com

67% of users are between the ages of 25-54. Top 5 zip codes: Brainerd-56401, Baxter-56425, Pequot Lakes-56472, Nisswa-56468, Little Falls-55345 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Media

Mobile App

bringing you the hometown news since 1881 how are you staying ahead of the curve? Be an exclusive part of The Dispatch’s Smartphone App! What does the App offer?

• For iPhone, iPad and Android- covers over 75% of the smartphone traffic! • Publisher customization to give the user a unique, relevant, and up to date media experience! • User tools to keep them in touch with local and national events • Video and audio capable, Interactive Weather Radar, Alerts!

What does the advertiser get?

• Option for either a Banner, or a Splash Screen sponsorship • Banner ads exclusive by category- all sports pages, all weather pages, all news pages- that’s YOUR space! • Exclusive to your industry- only 1 financial institute, only 1 restaurant, only 1 realtor! Talk about being dominant! • Ads are clickable! Have a web storefront? Link it there- boost your website traffic and web sales! • Ability to change your ad design- change your ad with the season!

Why?

• Online traffic to our website from a mobile device has more than tripled in 2010- and it will only go up! • iOS and Android account for over 75% of that traffic • Reach a demographic that has the means and desire to reach out to your business!

Contact your online team: Phil Seibel 855-5862

phil.seibel@brainerddispatch.com

Celeste Koznick 855-5837

celeste.koznick@brainerddispatch.com

Cindy Spilman 855-5840

lucinda.spilman@brainerddispatch.com

rates Banner Ad: $200/month or $2000 w/1yr contract (Save $400!) Splash Screen: $3000/year

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Her Voice • A quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region. • Long shelf life, Glossy pages throughout. • Distributed to over 22,500 homes in the lakes area WINTER 2010 by women… for women… about women…

Inside:

• Lakes Area Food Shelf • Coming Clean • Talking to William

PUBLICATIO N A BRAINERD DISPATCH

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

• One price, two products! Reach two different audiences! All ads are process color

Single

Online Impressions

Online 3+ issues impressions

Back Page Page 2 (inside front cover) Inside Back Page Guaranteed Placement Full Page 7.875” x 10” Half Page, vertical 3.875” x 10 Half Page, horizontal 7.875” x 5” Quarter Page, 3.875” x 5” Eighth Page, 3.875” x 2.375”

$1820 $1680 $1540 $1540 $1400 $700 $700 $420 $220

27,300 25,200 23,100 NA 21,000 10,500 10,500 6,300 3,300

$1638 $1512 $1386 $1386 $1260 $630 $630 $378 $198

Inserts Dispatch

Weekend Edition

Space/Copy Deadline

February 14 May 3 August 9 November 22

February 18 May 6 August 12 November 25

January 5 March 22 June 28 October 11

24,570 22,680 20,790 NA 18,900 9,450 9,450 9,450 2,970

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Celeste Koznick 855-5837

ÒW omen account for 85% of all consumer purchases, including everything from autos to health care.Ó

Jill Wasson 855-5820

~ Jodi DeVere

Laura Ellingson 855-5823

laura.ellingson@brainerddispatch.com

celeste.koznick@brainerddispatch.com

jill.wasson@brainerddispatch.com

Contact your Her Voice specialist:

Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Health Watch • A quarterly publication that focuses on health care in the Brainerd Lakes Area. • Full color ads included, • One price, two products! • Distributed to over 22,500 homes plus online exposure included! All ads are process color

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Single

Online Impressions

Back Page $1170 17,500 $1053 Page 2 (inside front cover) $1080 16,200 $972 Inside Back Page $990 14,850 $891 Full Page 9.25” x 10.5” $900 13,500 $810 Half Page, vertical 4.5” x 10.5” $450 6,750 $405 Half Page, horizontal 9.25” x 5.25” $450 6,750 $405 Quarter Page, 4.5” x 5.25” $225 3,375 $203 Advertorial: Purchase a full page ad and include 1 facing full page of supplied by advertiser $250 NA $250

Inserts Dispatch

Weekend Edition

Space/Copy Deadline

January 25 April 26 June 21 September 13

January 28 April 29 June 24 September 16

January 5 April 6 June 1 August 24

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Laura Ellingson 855-5823

laura.ellingson@brainerddispatch.com

Celeste Koznick 855-5837

celeste.koznick@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Online 3+ issues impressions

ÒH ouseholds over 50 spend more than $1.7 trillion on goods and services annually, they own 65% of the total net worth among all U.S. households, and they are responsible for 60% of all health care spending.Ó

15,795 14,580 13,365 12,150 6,075 6,075 3,045 editorial – NA

Contact your Health Watch Specialist:

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Weddings North • Assist couples in planning their wedding • Published twice a year for a 6 month shelf life • Get online and print exposure for one price and reach two different audiences! • Distributed to over 15,000 homes plus online impressions.

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

All ads are process color

Single

Online Impressions

2 issues

Online impressions

Back Page – ask for size Page 2 (inside front cover) Inside Back Page Full Page 7.875” x 10” 1/2 Page Horizontal 7.875” x 5” 1/2 Page Vertical 3.875” x 10” 1/3 Page 7.875” x 3” 1/4 Page 3.875” x 5” 1/8 Page 3.875” x 2.375” Banner 7.875” x 2”

$1200 $1350 $1150 $800 $450 $450 $325 $250 $125 $250

18,000 20,250 17,250 12,000 6,750 6,750 4,875 3,750 1,875 3,750

$1080 $1215 $1035 $720 $405 $405 $293 $225 $113 $225

16,200 18,225 15,525 10,800 6,075 6,075 4,395 3,375 1,695 3,375

Inserts Dispatch

Space/Copy Deadline

January 18 September 20

December 28 August 30

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Laura Ellingson 855-5823

laura.ellingson@brainerddispatch.com

Celeste Koznick 855-5837

celeste.koznick@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Ò 22,000 is the average amount spent on a traditional American wedding. Make sure your business is known and get a slice of that wedding pie.Ó (or cake...traditionally) $

Contact your Weddings specialist:

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Outdoor Traditions • Local articles, local writers - everything to do with outdoors. • Published four times a year, once to go with each season. • Get online and print exposure for one price and reach two different audiences! • Distributed to over 15,000 homes plus online impressions.

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

All ads are process color

Single

Online Impressions

Online 2+ issues impressions

Back Page – ask for size Page 2 (inside front cover) Inside Back Page Full Page 7.875” x 10” 1/2 Page Horizontal 7.875” x 5” 1/2 Page Vertical 3.875” x 10” 1/3 Page 7.875” x 3” 1/4 Page 3.875” x 5” 1/8 Page 3.875” x 2.375” Banner 7.875” x 2”

$1200 $1100 $1000 $900 $500 $500 $410 $300 $160 $230

18,000 16,500 15,000 13,500 7,500 7,500 6,150 4,500 2,400 3,450

$1080 $990 $900 $810 $450 $450 $369 $270 $144 $207

Inserts Dispatch

Weekend Edition

Space/Copy Deadline

March 11 June 3 September 9 December 9

March 11 June 3 September 9 December 9

February 18 May 13 August 19 November 18

16,200 14,850 13,500 12,150 6,750 6,750 5,535 4,050 2,160 3,105

Contact your Outdoors Specialist:

Laura Ellingson 855-5823

laura.ellingson@brainerddispatch.com

Celeste Koznick 855-5837

celeste.koznick@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


We Are 181 District ISD 181’s newest way of informing the community of what is going on in the school district. • A great way to show your support and reach people in the community. • Published twice a year, Fall and Spring. • Total print distribution of 18,000+ homes. • Space and sizes are limited, contact your sales representative for details. All ads are process color

Contact your marketing consultant: Carla Staffon 855-5834

Full Page Inside Front (Glossy) Full Page Inside Back (Glossy) Full Page (7.875”x10”) Half Page (7.875”x5”) Quarter Page (3.875”x5”) Banner (7.875”x1.5”)

$750 $750 $500 $350 $200 $100

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

Inserts Dispatch

Space/Copy Deadline

April 8 October 14

March 8 September 20

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Laura Ellingson 855-5823

laura.ellingson@brainerddispatch.com

Celeste Koznick 855-5837

celeste.koznick@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Ò e Are 181 has been a concept in the W making for nearly two years before finally becoming a reality. We Are 181 was well received and feedback from readers across the District has been very positive.Ó ~ Steve Lund

Contact your School specialist:

Kristine Roberts 855-5829

kristine.roberts@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Senior Class • Monthly edition • Direct market for seniors an the young of heart , November 16, 2010 Brainerd Dispatch, Tuesday Friday, November 19, 2010 Neighbors Weekend Edtion,

One row at a time A TRIBUTE

explanaand as long as I had an and had lived. the line, right with how much history she knew before World tion for my opinion, she was all She grew up in Germany was as clear in that. had taught to War II and her memory A person whom Greti war broke out. me that at one of the 2010 as it was when the events knit shared with seemed The remembrance of shocking it did- beginning classes the directions unmarked; and Greti had stated we maybe doesn’t leave you at a time history after one overwhelming n’t Greti. She told of the once, complete are going to knit just one row do those to going are we how is of our monthly dinners and she and that she was with photos, books, memorabilia She also directions. Somehow, I think that That’s sharing. more than just knitting. touched many with her her citizenship teaching she was. had brought with her to it. She had just how than this being a memorial, I papers. There were 43 pageswrite English Rather tribute to a to learn to speak, read and citizen. It left would like it to be a tribute. A a faith-based, before she could become a one-of-a-kind, wonderful, years young. She with her desire to become shared “history.” classy lady who was 88 gave back more I have been me impressed Over the past six years that have added U.S. citizen. its fullest and we well, speak- lived life to Many will miss Greti. But the senior center’s director, To those who knew Greti There than her share. volunteered as a to that history! Greti had taught knitting ing her mind was just how it was. mind we will take each day one row at a time. her greeter at the front desk, the gift shop at was no wondering what was on I liked in director of the felt about something. BARRY is the executive classes and as a vendor years. She was or how she her. I knew exactly where I DEANN Center. the senior center for many allow. Lakes Area Senior Activity that about as busy as her health wouldimmigrated to stood with her. same side of I knew that Greti had We were not always on the but I had no idea America from Germany,

• Distributed to 22,000 homes in the Dispatch newspaper and our free weekly publication Neighbors Weekend Edition

By DEANN BARRY

to write When I was asked if I wantedhesitant. I was a memorial for Greti Hill, to, but because Not because I didn’t want I was very close to Greti. for me. So writing this is very personal Jerry, were Greti and her husband, father-in-law and friends with my mother I became execufor many years. So, when Area Senior tive director of the Lakes was an active Activity Center, where Greti we already member and a volunteer,

who came Greti Hill, a Brainerd resident Nov. 3. died to America from Germany, her mind. She wasn’t afraid to speak

Seniors strike up new friendships

• Spotlights individuals and activites of area seniors.

One color charge for all insertions Standard rates apply

By JENNIFER STOCKINGER Staff Writer

was full of BAXTER — The atmospherethe breeze, laughter — people shootingfive’s and havhigh telling a few jokes, giving ing just a good time. walking into This is what you see when every Friday Paul Bunyun Bowl in Baxter citizens come out morning. About 20 senior Senior Moments every week to bowl in the bowling league. Bunyan Bowl Mike McFarland of Paul e has been said the Senior Momentsleagu The league is 28 around for eight years. Labor Day. weeks long and starts after and fun option “It’s an inexpensive, local and socialize bowl for seniors to get out and said. “They have a McFarland others,” with good time.” S e n i o r Moments is one of several bowling leagues geared for senior citizens in the Brainerd lakes area. Jack’s House in Brainerd, which opened in 2003, also hosts bowling leagues for seniors that run for 30 weeks beginning in and September involves more than 120 bowlers. The leagues are Mixed Coffee Senior Break, held at 1 p.m. Wednesdays; Kohls a women’s league Brainerd Dispatch/Steve kept called Kahoutek, Reggie Anderson of Brainerd held at 10 a.m. he his eyes on the pins before Fridays; and a sengame at Kohls threw his ball during a Brainerd Dispatch/Steve ior color pin league Paul Bunyan Bowl in Baxter. p.m. league at Paul Bunyan 1 at morning during a senior bowling Anderson is on a Friday ball during a game recently Tuesdays. got ready to release her league called Senior Moments. Ginger Lorentz Deann Ebert Baxter. of Jack’s House Bowl in said the advaninvolved in bowling tages for seniors being stay active and gets leagues are it helps them community. Lorentz them involved in the their 80s and 90s said there are seniors in bowlers.” Lorentz who bowl and they’re “good have competsaid some of the senior bowlers tournaments. ed in state and national of all skill “These leagues have bowlers a real fun levels,” said Lorentz. “They’re group.” See BOWLING, Page 2S

Contact your marketing consultant: Carla Staffon 855-5834

carla.staffon@brainerddispatch.com

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

Kristine Roberts 855-5829

Inserts Dispatch

Weekend Edition

Space/Copy Deadline

January 18 February 15 March 15 April 19 May 17 June 14 July 19 August 16 September 13 October 18 November 15 December 20

January 21 February 18 March 18 April 22 May 20 June 17 July 22 August 19 September 16 October 21 November 18 December 23

January 7 February 4 March 5 April 8 May 6 June 3 July 8 August 5 September 2 October 7 November 4 December 9

kristine.roberts@brainerddispatch.com

Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Laura Ellingson 855-5823

laura.ellingson@brainerddispatch.com

Celeste Koznick 855-5837

celeste.koznick@brainerddispatch.com

Jill Wasson 855-5820

jill.wasson@brainerddispatch.com

Ò he mature market has over $1.6 T trillion in spending power and a net worth thatÕ s nearly twice the U.S. average. The facts speak for themselves -- the mature market represents a tremendous opportunity across all categories.Ó

Contact your Senior Class Specialist:

Dave Wentzel 855-5821

dave.wentzel@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Up North HomeFinder 16, 2011 Sunday, January

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beam features on Lake Hubert. overlooking the . used as a large pantry), more! Excellent sand beach private showing detached garage. Wood FP, southerly views, spacious living room 2-stall garage and much Call today for your 2 BR/1BA w/ 2 car BR w/ lower level family room, . loft. Guest cabin has in porch, office, master to a left on Red Sand Lake formal dining room, large edge! open kitchen, screened Road 77 (Pine Beach Road) ceilings throughout, views right on the waters on 371 to a left on County shower, and great lake Directions: From Baxter, North MLS# 199505 in the area! Enter walk in closet, steam $229,900 one of the best lakes edge. moon rises over Sun & incredible arrive feet from waters wooded beauty and $649,900 property thru dense

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Linda Hurst 855-5846

linda.hurst@brainerddispatch.com

Ashly Wiersgalla 855-5828

ashly.wiersgalla@brainerddispatch.com

ÒI tÕ s accepted that most people begin their search for a new home online while a large segment still likes to see open houses and available listings in the print. True success is finding a way to allow the digital media and print media to compliment each other. We can do that for you!Ó

ashly.weirsgalla@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


UpNorthHomeFinder.com h have some flippin’ fun r real estate style Designed for Realtors who have high-end listings and are looking for that “Wow” factor. Let your sellers know that you are serious about innovative marketing! Ads feature a large full color photo of your listing along with the MLS number, price and address or lake name. Move your cursor over the tiles and they “Flip” to a photo of the agent along with phone numbers, email address and company logo. Click the ad to find a link directly out to the agent website. This fun interactive feature is guaranteed to catch the eye…and best of all, it’s affordable!

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Contact your Homefinder team: Linda Hurst 855-5846

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Ashly Wiersgalla 855-5828

ashly.weirsgalla@brainerddispatch.com

rates r

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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


UpNorthHomeFinder.com Premier homes: (10 spots available)

An enhancement to our HomeFinder print ads, the Premier Homes feature showcases your listing at the top of the www.upnorthhomefinder.com website for an entire week........................$25/wk.

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Feature your Listing with our Run of Site placement. Priced by the week so that you can rotate your inventory, highlighting a new home each week. As with all of our online products, link back to your website directly from the ad! Appearing on www.brainerdlakesbound.com, www. brainerdslist.com, & www.upnorthhomefinder.com ..........................................................$100/Mo. 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


UpNorthHomeFinder.com Featured Agents/Find an Agent:

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Front page listing on home page of upnorthhomefinder.com. Includes a company profile and list of your morgage lenders along with company logo, contact information and link to your website....................................................$100/mo.

s son Builder Bill AndBer axter, MN Contact

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Up North HomeFinder homefinder Ads

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1001 NE , 1 bath $39,900 Quaint 2 bedroom 322 NE 4th Aveapproved for HomePath BRAINERD • lot. 1 car on spacous corner storage, main property is BRAINERD • This look and see home garage for extra Financing. Take a MLS Renovation Mortgage 1 1/2 bath detached open kitchen. will buy! 3 bedroom, With floor laundry and what alittle money location in NE Brainerd! a very 199926 into d home in a convient transforme can be alittle work this home Look soon. It is priced to home! nice place to call

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Grove Drive, Baxter 14401 Cottage in a great Baxter d Drive, Baxter Nice one level 4BR/3BA home features a 3 12847 Knollwoo This 3100 sq. ft homebasement with all for this 3BR/2BA full walkout Location says it Beautiful Yard, main location! car attached garage, and fireplace, hardwood Baxter Rambler! room lots of windows, more! 3884 Woodlaw been looking for! Exa nice open floor basement, floor living, new carpet, more! Check this a large family storage, and much much open Lake. Featuring floors, extra shed for walk out Here’s the home you’ve and roomy deck, and suite, large finished home with a wonderful a must see! 57 ceptional 4BR/2BAfoyer, beautiful fireplace, close master fireplace, deck, million dollar viewsRd, W home out, it is 1999PR gorgeous to McKay $165,000 floor plan, inviting and shopping!Di RE IC shopping! rections: more!Directions: Riverside DrL at the T. DU E #197312 L on Shady to lakes, dining, golf, Rd, Birchwood, at CE ,900 T Gables a to Green $139 D Hwy 371N to a L onon Woodlawn Street. #199026 PR Lane, L RE $269,900 IC

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Street, Brainerd 974 SW 135th home has so much to n Drive, Staples This gorgeous 4BR/3BA wood ceilings, hard 27809 McGiver on a beautiful lot across offer! Featuring vaulted plan, great master Acres Lane, Pillager 4BR/3BA home situatedWing River! Featuring a floors, open floor 2637 Zebroski 3BR/3BA home! the road from Crow Porch with domed ceiling wood suite with Jacuzzi, 30x40 heated Avenue, Brainerd Pride shines throughout this ceilings, maple 4 Season Brick 24 x bedroomgarage/workshop and more! 20551 Jacksonand serenity in this lovely Open floor plan, cathedral th, finished magnificent bed/bath, formal dining, Come find peace just minutes from Brainand fireplace, master 255 can’t miss this one! spacious master bedroom/ba ,900 #196 hardwood trim, with a huge family room and more!! 22 garage and more! You 4BR/2BA home located paint, new carpet, #200201 $264 is close to everything! erd. Featuring newkitchen, a nice wooded lot and basement Country living that $259,000 ted floors, beautiful ACCESS TO GULL CHAIN!! #198246 opera ,900 and d the best part, $159

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linda.hurst@brainerddispatch.com

Ashly Wiersgalla 855-5828

ashly.weirsgalla@brainerddispatch.com

Full Page: Half Page Quarter Page: Eighth Page:

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6 6 3 3

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eet 813 Holly Str56401 N M , Brainerd y dwelling, Single famil s, 1 bath, 3 bedroom ed garage. h 1 car detac

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Ashly Wiersgalla 855-5828

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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


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laura.ellingson@brainerddispatch.com

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Laura Ellingson 855-5823

laura.ellingson@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


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laura.ellingson@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Recruitment 23, 2011 Sunday, January

PLACE

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LOGIST ULTRASOUND TECHNOHolidays

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HNICIAN ANCE TEC MAINTENFULL -TIME POSITION —

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Sunday Premium Placement: Full color 3 Col x 4.25” $250 *includes 2,500 leaderboard impressions 3 Col x 8.5” $375 *includes 5,000 leaderboard impressions 6 Col x 2” Banner $400 *includes online Jobs Site sponsorship

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Contact your Recruitment specialist:

Mitch Hallan 855-5826

mitch.hallan@brainerddispatch.com

506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


Recruitment

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Brainerd Dispatch Send resume to: C/O Ad #201 PO Box 974 Brainerd, MN 56401

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us r; Senior Camp Care Cente pp 40-48 hours/ PT; Evenings nd rotation Every other weekecert req, exp pref CNA Current MN of age or older Must be 18 years

on-line information and For detailed e visit: application pleas ystem.com ealths www.lakewoodh

ning ent has an ope Police Departm Police Officer. The Staples for one full time by MN time licensed full ication by t be currently in a City appl Applicants mus d. You can obta of Staples web site P.O.S.T. Boar it on the City the Police Department at downloading fice.com/ or ovof MN. les les.g NE, Stap www.stap at 301 2nd Ave 94-1841. calling 218-8 Or by mail by be accepted until 4 P.M. will Applications 14th 2011. yer. on February tunity emplo s is an equal

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Click and Clip Coupons

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Dave Wentzel 855-5821

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Kristine Roberts 855-5829

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Linda Hurst 855-5846

• Limited space available for coupons! • Total Print Distribution 80,000+ Homes! Print copy in the Brainerd Dispatch every Sunday (17,000/week), Neighbors Weekend Edition (8,000/week), third Friday of the month and online at brainerdlakesbound.com daily with clickable coupon to print and link to your website Rates

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Deadline Inserts Dispatch Copy/Space Deadline Sundays 14 days in advance of publication date 506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


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Contact your marketing consultant: Carla Staffon 855-5834

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Dave Wentzel 855-5821

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Kristine Roberts 855-5829

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Phil Seibel 855-5862

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Linda Hurst 855-5846

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Laura Ellingson 855-5823

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Celeste Koznick 855-5837

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506 James Street, Brainerd, MN 56401 • 800-432-3703 • www.brainerddispatch.com • All of our rates are net.


2011 Brainerd Dispatch Rate Card