BRAD LEONARD Winter Edition
Proudly representing Ray White Platinum Ltd
MEET BRAD LEONARD brad.leonard@raywhite.com 027 936 4451
Success came early in the real estate career of former builder and licensee salesperson Brad Leonard. Joining Ray White after a 12-month stint with another company, Brad had already amassed almost $30 million in sales and was accorded Elite status. Now focussed on assisting clients harnessing his significant experience building high-end lifestyle properties, Brad is blazing the trail he started in the high-performance property industry in Queenstown. A return to his roots saw Brad move back to the Auckland region after growing up on a dairy farm in Southland. Trained as a builder, Brad spent 5 years in residential home construction the deep south but turned in 2021 to his true passion, real estate and hit the ground running with homeowners on the Hibiscus Coast. Having been awarded Rookie of the Year (previous company), Brad continues to dedicate 7 days a week to sellers and buyers to give next level customer service and ensure the growth of his career. Proud of his hard-working Kiwi farming roots and backed up by substantial bricks and mortar knowledge from thousands of hours on building sites, Brad walks the walk for his loyal clientele. Known for his optimism, candour and straightshooting no-nonsense approach, Brad is quick to connect and win the trust of people from all walks of life. Brad blends technical knowledge with superb negotiating skills and takes the measure-twice-cut-once approach to the myriad critical details of any property transaction. Progressive, calm under pressure and highly motivated, Brad lives and breathes real estate maintaining a commitment to stay true to his philosophy "to make that house your next home". Spare time is at a premium these days with his immediate goal to devote as much time as possible to honing his real estate skills. However, he has a deep love for the New Zealand bush and gets into the great outdoors where he can.
HOW DO WE CREATE THE MOST COMPETITION FOR YOUR PROPERTY? MARKETING EXPOSURE Most innovative marketing real estate business in New Zealand. Our enviable position comes from an unwavering commitment to marketing and auctions - whether that be safely on-site or in-room. In May, Ray White New Zealand had 2,139 live listings, up 16.63 per cent on last year, while the number of sales was clown 28.91 per cent year on year. Last month, Ray White New Zealand had 683 properties scheduled to go to auction, leading to an all sold clearance rate of 45 per cent.
UNRIVALLED BRAND PRESENCE AND MEDIA PROFILE As Australasia's largest real estate group, we are supported by a dedicated and highly experienced team of newshounds in our PR team who work seven days a week. The team excels at winning "earned media", the exposure that money cannot buy; it must be earned. Our media exposure dominates all other brands in terms of publicity - which is the sweet spot. Our profile in newspaper advertising and editorials, along with a large number of listings on oneroof.co.nz, realestate.co.nz and trademe.co.nz/property - is also huge. To put a price on the power of our media coverage, in May, Ray White New Zealand achieved more than $1,810,389 worth of earned media mentions in print, online, radio and TV, according to iSentia, our media intelligence agency, with a potential reach of 8,113,172 people, approximately twice the population of New Zealand. That's free publicity for the group and all its members. Our experienced in house journalists can gel your property the exposure that money cant buy. When a home is listed with Ray White, our clients are introduced to the national public relations service; a team that's plugged into the New Zealand media and has the sole focus of achieving more exposure for the properties we sell to the audience that matters most
A FEW TESTIMONIALS Success leaves clues... "Brad was great to deal with. It was the first time I had ever sold a house so it was great to have Brad to look after everything for me. He kept me up to date with how things were progressing with each open home - then Covid lockdown level 4 struck. This added to the challenge but 2 weeks into level 3 an unconditional offer was on the table which I happily accepted after a little negotiation. If you want to sell your house, Brad's your man!" - Eden Clune "Brad and his team were amazing from the first discussion though to the actual auction. The photos that they took were amazing and capture our place perfectly! They kept us updated on how the viewings went each time. They are even assisting us find the next great adventure for our family!" - Erica & Scott
As first home buyers, there is nothing more scary or overwhelming than buying your first home. There are so many things that you don't understand or know when you enter the process. Having Brad as the agent that sold us the property was great. He and his team welcomed all of our questions and took the time to explain and guide us through the process. He was responsive and friendly at each meeting and really worked hard to put ur mind at ease! Thank you Brad and team! - lan & Carrie
"It has been a great pleasure working with Brad. He is very professional and easy to deal with. He has helped me to purchase my first home with ease. Brad is definitely the best agent on the shore" - Oscar We've always been untrusting of property agents, especially with what we have gone through when looking for our first home years ago. Brad has proven to us time and again that dealing with agents doesn't always have to be like that. He has consistently instilled confidence in us - I admit that, at times, I suspected that we might have just been given false hope - but Brad has always been true to his word and with data to prove it. Yes, he's got the gift of gab Iike many people in his profession has honed throughout their careers and would usually make you wonder whether it's all just hot air, but with his intelligence, his flexibility to adapt strategy to circumstances, and a sincere care for us, his clients - we knew he was "walking the talk". Also, one of the traits that we liked about him that made working with him pleasant is that he was very patient with us and with all our questions and request, and it felt like you've known the guy for a long time. We highly recommend Brad and wish him all the success that he deserves." - Kim & Anelyn
"From the get go, Brad took the time to sit down with us and understand what we wanted. Brad really did have your best interest at heart, which I felt was super important. He knew exactly how to market our house, had a wonderful and affordable marketing package, and delivered on all his promises. Brad has clear communication, a positive can do attitude, is great at negotiating, and his knowledge of the Stanmore Bay and Hibiscus Coast area is amazing. If you want an agent who understands the kiwi dream, and can turn a vision into a reality, Brad is the agent for you." - Emma & Stephen "Brad approached me for the listing by door knocking and when I decided to put the house on the market. My house was not an easy sale (not the standard 3-4 BR house) and Brad persisted and stayed with it. We switched up the advertising a number of times, until it hit the mark. Brad was considerate of our family life when organising private viewings and very helpful in arranging photos, staging, etc. Brad went out of his way to get the best price and spend significant time thinking about his negotiation strategy when there was a significant gap between offer and expectation. Overall, I can highly recommend Brad as a seller's agent." -Andrea
"The house we bought was plaster and having had heard bad reviews on plaster homes we were grateful for Brad's building experience and felt comfortable with our decision. To add to this we had an extremely quick settlement and were appreciative of the prompt action. Thanks Brad and team" - Jacqui & Brett
"When times get challenging Brad goes harder. Always available for any concerns and very respectful. We signed up with Brad for a fresh approach to selling and it paid off. Our house was sold with full updates from Brad. COVID slowed things down but Brad worked harder, kept us up to date regularly. I enjoyed his openness and directness. We highly recommend Brad to buyers or sellers, he's no bullsh"t, straight up, and very reliable." - Vendor of 82 Percy St "We are over the moon with our experience with Brad. We felt looked after, and relaxed from the moment we walked in to the house, and probably because we felt so at home, we knew this was the house for us! We are so happy and grateful to Brad (and Nicola) for holding our hand every step of the way. As first time home buyers Brad's transparency, wise knowledge and support, helped to finally make this happen for us!" - Gautam & Louise
Current Market Analysis Subject property: 11 Kensington Terrace, Gulf Harbour, Auckland Prepared on: 10 August 2022 This Comparative Market Analysis provides an estimate of the probable selling price for 11 Kensington Terrace, Gulf Harbour, Auckland. The estimated selling price is based on other properties deemed 'comparable' - either sold or currently for sale in the area – plus supporting market information.
Description Capital Value: $1,150,000 Land Value: $540,000 Valuation Reference: 31701/83030 Valuation Date: 1 Jun 2021 Improvements: $610,000 Land Area: 900 m² Floor Area: 223 m² Bedrooms: 4 Bathrooms: 3 Car Spaces: 6 Building Age: 2000-2009 Category: RD200B Wall Material: Wood (incl Weatherboard) Roof Material: Steel/G-Iron Online Portals Average Oneroof.co.nz $1,240,000 --- Homes.co.nz $1,300,000 --- Corelogic.co.nz $1,225,000 Online Portals Average $1,255,000
Comparable Market Value Range: The sale price of comparable properties in this report range between $1,200,000 and $1,900,000. Estimate Appraisal Price: Based on the selected properties that have sold nearby, this property is likely to sell for between $1,280,000 and $1,380,000. Yours sincerely,
Brad Leonard Ray White
Platinum Realty Limited Licensed Agent (REAA 2008)
Comparable Sales Subject property: 11 Kensington Terrace, Gulf Harbour, Auckland Prepared on: 10 August 2022 The Real Estate Agents Act requires any recommendation to be supported by an analysis of sold properties that are deemed comparable. These sold comparable properties have been selected based on their geographical proximity, similarity of their attributes and time of sale. Sale Price $1,200,000 to $1,900,000 C.V $900,000 to $1,625,000
Median $1,540,750 Mean $1,545,375 For the property at the median, the Median $1,387,500 Mean $1,325,000 sale price was 14.4% above CV. 3
53 Regency Park Drive, Gulf Harbour, Auckland Last Sold Capital Value Land Value Improvements Land Use
$1,200,000 - 29 Jul 22 $900,000 - 01 Jun 21 $460,000 - 01 Jun 21 $440,000 Residence
Land Area Floor Area Roof Walls Building Age
$1,431,500 - 12 Jul 22 $1,300,000 - 01 Jun 21 $630,000 - 01 Jun 21 $670,000 Residence
5 Land Area Floor Area Roof Walls Building Age
$1,900,000 - 17 Jun 22 $1,625,000 - 01 Jun 21 $780,000 - 01 Jun 21 $845,000 Residence
Land Area Floor Area Roof Walls Building Age
$1,650,000 - 13 May 22 $1,475,000 - 01 Jun 21 $620,000 - 01 Jun 21 $855,000 Residence
Land Area Floor Area Roof Walls Building Age
4
5
3
5
5
3
4
4,081 m² 372 m² Tile Profile Fibre Cement 1990-1999
29 Regency Park Drive, Gulf Harbour, Auckland Last Sold Capital Value Land Value Improvements Land Use
2
932 m² 251 m² Steel/G-Iron Wood (incl Weatherboard) 2010-2019
4 Clayden Drive, Gulf Harbour, Auckland Last Sold Capital Value Land Value Improvements Land Use
2
762 m² 199 m² Tile Profile Wood (incl Weatherboard) 1990-1999
11 Bella Vista Drive, Gulf Harbour, Auckland Last Sold Capital Value Land Value Improvements Land Use
3
706 m² 290 m² Tile Profile Mixed Material 2000-2009
Platinum Realty Limited Licensed Agent (REAA 2008)
Current Properties For Sale Subject property: 11 Kensington Terrace, Gulf Harbour, Auckland Prepared on: 10 August 2022 The recommendation is further supported by analysis of properties currently for sale that are deemed comparable. These comparable properties have been selected based on their geographical proximity and similarity of their attributes.
30 Bella Vista Drive, Gulf Harbour, Auckland Listed Capital Value Land Value Improvements Category
29 Feb 2020 Negotiation $1,375,000 $590,000 $785,000 Residential House
Land Area Floor Area Roof Walls Building Age
28 Feb 2022 Negotiation $1,600,000 $640,000 $960,000 Residential House
Land Area Floor Area Roof Walls Building Age
19 Jul 2022 Negotiation $1,050,000 $640,000 $410,000 Residential House
Land Area Floor Area Roof Walls Building Age
2
4
3
2
3
2
2
1,506 m² 290 m² Tile Profile Mixed Material Unknown
5 Castaway Place, Gulf Harbour, Auckland Listed Capital Value Land Value Improvements Category
3
527 m² 259 m² Tile Profile Mixed Material Unknown
14 Astrolabe Place, Gulf Harbour, Auckland Listed Capital Value Land Value Improvements Category
4
848 m² 220 m² Steel/G-Iron Roughcast, etc 1990-1999
Platinum Realty Limited Licensed Agent (REAA 2008)
Residential Insights Subject property: 11 Kensington Terrace, Gulf Harbour, Auckland Prepared on: 10 August 2022
Suburb: Gulf Harbour Number of Sales Last 3 Months Number of Sales Percentage of Gulf Harbour's Properties Sold
Last 6 Months
32 1.43%
Last 12 Months 72 162 3.21% 7.22%
Sale Performance Median Days To Sell Median Sale Price
Sale Types in June 2022 Gulf Harbour
June 2022 June 2021 % Change 86 37 ▲ 132% Average Valuation $910,000 $950,000 ▼ 4% Median List Price
Jul 2022 $1,250,000 $950,000
Auckland City
Number of Listings/Month in Gulf Harbour and Rodney District
Sources: REINZ, Headway Systems Ltd., Custom Software Ltd., Realestate.co.nz
Platinum Realty Limited Licensed Agent (REAA 2008)
Title Details Subject property: 11 Kensington Terrace, Gulf Harbour, Auckland Prepared on: 10 August 2022 Information last updated as at 07-Aug-2022
RECORD OF TITLE DERIVED FROM LAND INFORMATION NEW ZEALAND FREEHOLD Identifier NA103C/597 Land Registration District North Auckland Date Issued 01 April 1996
Prior References NA102A/82 Type Area Legal Description
Fee Simple 900 square metres more or less Lot 13 Deposited Plan 169857
Registered Owners Gwendoline Elizabeth Davis and Robin Leonard Davis Fencing Agreement in Transfer 99694 Land Covenant in Transfer C975621.11 - 1.4.1996 at 2.38 pm Fencing Covenant in Transfer C975621.11 - 1.4.1996 at 2.38 pm C975621.4 Consent Notice pursuant to Section 221(1) Resource Management Act 1991 - 1.4.1996 at 2.38 pm C975621.5 Consent Notice pursuant to Section 221(1) Resource Management Act 1991 - 1.4.1996 at 2.38 pm 9991795.1 Compensation Certificate pursuant to Section 19 Public Works Act 1981 by Auckland Council - 5.3.2015 at 3:48 pm 12091989.3 Mortgage to Bank of New Zealand - 23.4.2021 at 1:08 pm The information provided on these Title Details form a guideline only. As a result, Custom Software Limited, cannot and does not provide any warranties or assurances of any kind in relation to the accuracy of the information provided through this report. Custom Software Limited will not be liable for any claims in relation to the content of this report.
Platinum Realty Limited Licensed Agent (REAA 2008)
Nearby Schools Subject property: 11 Kensington Terrace, Gulf Harbour, Auckland Prepared on: 10 August 2022 School data from the Ministry of Education. Advisory: School zones and other details are subject to change and you should not rely on this information alone. To check current boundaries or other
details you should contact the school concerned. RVL accepts no responsibility for any action taken on the basis of information provided below, or for any errors or omissions.
Whangaparaoa College 8 Stanmore Bay Road Stanmore Bay Tel: 09 424 9177 Wentworth College 65 Gulf Harbour Drive Gulf Harbour Whangaparaoa Tel: 09 424 3273 Wentworth Primary 95 Gulf Harbour Drive Gulf Harbour Whangaparaoa Tel: 09 428 0903 Gulf Harbour School 65 Alec Craig Way Whangaparaoa Tel: 09 428 0202 KingsWay School 100 Jelas Road Red Beach Tel: 09 427 0900 Stella Maris Primary School 50 Silverdale Street Silverdale Tel: 09 427 9189 Meraki Montessori School 293 Wainui Road Silverdale Tel: 09 554 1583
In Zone Co-Educational Secondary (Year 7-15) State
Decile 9 1593 students 4.2 km from subject property.
from 01/01/2017
Not Zoned Co-Educational Decile 10 Secondary (Year 7-15) 261 students Private : Fully Registered 767 m from subject property. Not Zoned Co-Educational Decile 10 Full Primary 110 students Private : Fully Registered 1.0 km from subject property. Not Zoned Co-Educational Contributing State
Decile 10 549 students 1.4 km from subject property. Not Zoned
Co-Educational Composite State : Integrated
Decile 9 1577 students 9.0 km from subject property. Not Zoned
Co-Educational Contributing State : Integrated
Decile 9 304 students 9.5 km from subject property. Not Zoned
Co-Educational Decile 99 Full Primary 62 students Private : Fully Registered 11.1 km from subject property.
Platinum Realty Limited Licensed Agent (REAA 2008)
Nearby Schools Subject property: 11 Kensington Terrace, Gulf Harbour, Auckland Prepared on: 10 August 2022 Harbour Montessori College 24-26 Clyde Road Browns Bay Auckland Tel: 020 419 12429
Not Zoned Co-Educational Secondary (Year 7-15) Private : Provisionally Registered
Decile 0 19 students 12.2 km from subject property.
This school information (with the exception of the distance and "in zone" calculations) is copyright © Ministry of Education 2016 and used under the Creative Commons Attribution 4.0 International licence.
Platinum Realty Limited Licensed Agent (REAA 2008)
Disclaimer Subject property: 11 Kensington Terrace, Gulf Harbour, Auckland Prepared on: 10 August 2022 RVL does not warrant the accuracy or completeness of the information provided in this report and does not accept liability for any losses incurred, either directly or indirectly, by any person arising from or in connection with the supply or use of the whole or any part of this report or the PropertySmarts service. This Comparative Market Analysis is confidential to the named recipient. The information referred to in this CMA may contain personal information belonging to other property owners. The report and information in it must not be published or disclosed by you or used in any way other than to enable you and your professional advisors to assess the property’s potential sale price.
Prepared By Brad Leonard 027 936 4451 027 936 4451 (09) 424 9169 brad.leonard@raywhite.com Ray White 5 Tamariki Avenue, Orewa, Auckland 0931
Platinum Realty Limited Licensed Agent (REAA 2008)