Boutique Magazine October 2024

OCTOBER 2024

BUSINESS SENSE FOR FASHION RETAILERS

Find your sparkle

In-season partywear Irresistible gifts OSO Boutique Low-cost marketing

ISSUE 167

WWW.CHRISTOPHEDUCHAMP.COM

EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHER Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Mascara; Tel: 0208 965 1522 mascara.london

Golden opportunity

T

he most wonderful (albeit, frantic and stressful) time of the year in retail is almost upon us. And despite economic challenges, certain categories are expected to perform well this golden quarter – particularly now retail sales volumes appear to be on the upward trend. We’re sure you already have your Christmas plans wrapped up. However, if there’s still room for manoeuvre – particularly on gifts and fashion - you’re in the right place. This month’s Stock up section is packed with partywear picks, need-to-know suppliers and gift ideas that are all still available to order in time for the festive rush.

Elsewhere, industry insiders are calling for the government to extend business rates relief ahead of this month’s Autumn Statement.

Chancellor Rachel Reeves is expected to include further details on what might replace the scheme, which is currently due to end in April 2025, during her announcement on 30 October.

Bira CEO Andrew Goodacre says the loss of this relief would be a disaster for indie retailers, and is urging the government to extend the scheme until it carries out the wider rates reform promised in its election manifesto: “Even if the discount is reduced to 50 per cent in England, that would still double the rates paid by

many retailers,” he warns. Read more on what impact it could have on the sector on page 42.

In other news, at the time of going to press independent retailers are still awaiting payment from boutique marketplace Trouva. The company, which takes orders from shoppers before passing them onto boutiques for fulfilment, hasn’t paid some retailers since July. Those affected can now join a private Facebook group to share information and experiences in confidence. Please get in touch if you would like to receive an invitation (E: gemma@ bpmedialtd.co.uk).

Finally, we now have a limited number of tickets left for the Boutique Star Awards 2024 winners’ party. Taking place on Thursday 7 November at London’s May Fair Hotel, everyone’s invited to join in with the celebrations (find out more on page 8). We hope to see you there!

Gemma Ward, Editor Follow us on Instagram @boutique.magazine

STOCK STOCK UP UP

STOCK STOCK UP UP

Under Underthe thetree tree

Upgrade Upgrade any self-care any self-care routine routine with with L’Occitane’s L’Occitane’s limited limited edition edition Shea Shea Combawa Combawa soap, soap, £POA£POA

Bring Bring the spa thehome spa home this this Christmas Christmas by lighting by lighting Chalk’s Chalk’s luxuryluxury Cove Cove candle, candle, £18.50 £18.50

Damson Damson Madder’s Madder’s leopard leopard print print eye mask eye mask comes comes with matching with matching PJs, too, PJs,£POA too, £POA

Elevate Elevate your frames your frames with Coti with Coti Vision’s Vision’s recycled recycled acrylicacrylic AmoreAmore Italia Duetto Italia Duetto glasses glasses chain,chain, £POA£POA

Pieces’ Pieces’ checked checked scarf scarf offersoffers a stylish a stylish twist twist on a Christmas on a Christmas classic, classic, £POA£POA

Add some Add some romance romance to to Christmas Christmas morning morning via via Edblad’s Edblad’s sparkling sparkling Bel love Belheart love heart bracelet, bracelet, £POA£POA

| OCTOBER | OCTOBER 24 | boutique.

24 | boutique.

2024 2024

GODDIVA

Kind Kind Bag’sBag’s rPET rPET Hackney Hackney backpack backpack is theisperfect the perfect gift forgift for Every Every La Bougie La Bougie scentscent conscious conscious fashion fashion fans, fans, undergoes undergoes a meticulous a meticulous eight-eight£POA£POA week week process process for extra for extra special special

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results, results, £POA£POA Cocorose Cocorose London’s London’s foldable foldable Clapham Clapham flats make flats make the perfect the perfect gift gift for weary for weary heel wearers, heel wearers, £POA£POA

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Joe Browns’ Joe Browns’ whimsical whimsical glass glass Majestic Majestic Mushroom Mushroom ornament ornament is perfect is perfect for for naturenature lovers,lovers, £POA£POA

Update Update a traditional a traditional Christmas Christmas giftinggifting optionoption with Numph’s with Numph’s glitterglitter socks,socks, £POA£POA Get ready Get ready to sparkle to sparkle in in Caroline Caroline Svedbom’s Svedbom’s Mini Dione Mini Dione Earrings, Earrings, £POA£POA

6 SHORT-ORDER PARTYWEAR BRANDS TO BRING SOME CHRISTMAS MAGIC TO YOUR BOUTIQUE

Animal Animal fans will fanslove willFable love Fable England’s England’s leopard leopard pendant pendant necklace, necklace, £POA£POA

Biscuiteers’ Biscuiteers’ luxe Christmas luxe Christmas Tree Decorations Tree Decorations are good are good enough enough to eat,to£POA eat, £POA

Look cool Lookand coolstay andcosy stay all cosy winter all winter in Selected in Selected Femme’s Femme’s ribbedribbed knit knit beanie, beanie, £POA£POA

Turn up the glam

Streamline Streamline any beauty any beauty routine routine with Every with Every & One & One five-in-one five-in-one wonder wonder cream, cream, £POA£POA

THETHE ULTIMATE ULTIMATE BOUTIQUE-FRIENDLY BOUTIQUE-FRIENDLY GIFTGIFT GUIDE GUIDE FORFOR EVERY EVERY AGEAGE ANDAND BUDGET BUDGET

Christophe Christophe Duchamp’s Duchamp’s luxuryluxury Swiss-made Swiss-made wristwear wristwear makesmakes a trulya timeless truly timeless gift, gift, £POA£POA

STOCK UP

Because Because luxuryluxury decorations decorations like like Ginger Ginger Ray’sRay’s velvetvelvet beaded beaded tree make tree make excellent excellent stocking stocking fillers,fillers, £POA£POA

Celtic Celtic and Co’s and Co’s braid braid trim sheepskin trim sheepskin clogs clogs will keep will keep feet looking feet looking stylishstylish and and feeling feeling cosy until cosy spring, until spring, £POA£POA

TBCo’s TBCo’s red striped red striped cottoncotton PJs are PJsperfect are perfect for lounging for lounging between between Christmas Christmas and and New Year, New £POA Year, £POA

101 COPENHAGEN 101 COPENHAGEN E: sales@101cph.com, E: sales@101cph.com, BEAUTY BEAUTY PRO faire.com.direct/beautypro, PRO faire.com.direct/beautypro, CHALK CHALK wholesale.chalkuk.com, wholesale.chalkuk.com, EMU AUSTRALIA EMU AUSTRALIA Tel: 0207 Tel:713 0207 2080 713emuaustralia.com, 2080 emuaustralia.com, FABLEFABLE ENGLAND ENGLAND Tel: 0203 Tel:397 0203 5885 397E:5885 trade@fableengland.com, E: trade@fableengland.com, FROMFROM MY MOTHER’S MY MOTHER’S GARDEN GARDEN frommymothersgarden.co.uk/wholesale, frommymothersgarden.co.uk/wholesale, GAIA GAIA SKINCARE SKINCARE E: info@gaiaskincare.co.uk E: info@gaiaskincare.co.uk gaiaskincare.com, gaiaskincare.com, HOLLAND HOLLAND COOPER COOPER hollandandcooper.com/pages/wholesale-contact, hollandandcooper.com/pages/wholesale-contact, JONATHAN JONATHAN ADLER ADLER uk.jonathanadler.com/pages/wholesale, uk.jonathanadler.com/pages/wholesale, LILY CHARMED LILY CHARMED E: sales@lilycharmed.com, E: sales@lilycharmed.com, LUNALUNA CHARLES CHARLES E: wholesale@lunacharles.co.uk, E: wholesale@lunacharles.co.uk, MAEVA MAEVA RAE Tel: RAE 07432 Tel: 119 07432 937119 E: 937 scarlet@maevarae.com, E: scarlet@maevarae.com, MILLYMILLY GRACE GRACE E: hello@millygrace.co.uk E: hello@millygrace.co.uk millygrace.com, millygrace.com, ORIGINAL ORIGINAL DUCKHEAD DUCKHEAD originalduckhead.com/pages/wholesale, originalduckhead.com/pages/wholesale, OTHERS OTHERS E: contact@others.co E: contact@others.co others.co, others.co, RESIDENT RESIDENT PHEASANT, PHEASANT, SOPHIE SOPHIE ALLPORT ALLPORT trade.sophieallport.com, trade.sophieallport.com, WUSHU WUSHU RUYI E: RUYI tanya.auburncollective@gmail.com E: tanya.auburncollective@gmail.com auburncollective.co.uk auburncollective.co.uk

| boutique. | boutique. | 25 | 25 OCTOBER OCTOBER 2024 2024

Embrace the joy of dressing up this festive season with Mascara’s sophisticated short-order eveningwear. Offering elegant styles in luxe fabrics, its stunning pieces will make a lasting impression on shoppers this AW24. Quality is at the heart of the collection, with decadent details sitting alongside luxurious fabrics such as jersey, satin and chiffon. Each piece is thoughtfully designed to enhance the silhouette - from figure-hugging gowns to flowing A-line dresses.

Expect intricate stitching, delicate lace overlays and eye-catching embellishments as well as a rich and diverse colour palette. Hero shades of the season include classic black and rich jewel tones such as deep burgundy, emerald green and royal blue. Meanwhile, vibrant tones of fuchsia, electric blue and metallics offer daring options for shoppers who want to stand out.

CONTACT: Tel: 0208 965 1522 mascara.london

HØST & VÅR

Norwegian brand HØST & VÅR creates bold, feminine and colourful womenswear with a focus on ethical production and sustainability.

Founded by mother-and-daughter duo Gunn Auglend Nedrebø and Elsa Fredrikke Nedrebø, the label’s cross-seasonal and crossgenerational pieces are produced responsibly via a fully transparent supply chain using low-impact fabrics. For Christmas 2024, its capsule collection includes evening dresses in various shapes and prints crafted in innovative materials such as biodegradable vegan cupro. The range includes stunning winter floral mini dresses, opulent midis and its best-selling tulle tutu-skirt in recycled polyester.

CONTACT: E: dody@blackpr.co.uk hostandvar.com

From floor-length gowns to sequinned mini dresses, Goddiva’s head-turning styles are perfect for Christmas partywear edits. The brand’s design team reimagines the latest red-carpet trends every season, creating affordable alternatives to suit every budget.

Buyers can select from a dazzling line-up of hand-embellished gowns, jewel-toned jumpsuits, metallic bodycon dresses and playful minis. The brand’s maxi dresses are the star of the show and come with head-turning design details such as fishtail silhouettes and elegant necklines. Standouts for AW24 include an Embellished Diamante Bow Mermaid Halter Dress, a silver Liquid Sequin Mini with flower corsage and an Off the Shoulder Frill Bodice Midi in red.

Available to order for immediate delivery; wholesale prices range from £25 to £35 per piece on average while the minimum order requirement is £150.

CONTACT: Tel: 0208 599 5544 E: support@citygoddess.co.uk citygoddess.co.uk

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OCTOBER 2024 | boutique. | 3

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boutique.

OCTOBER 2024 | boutique. | 5

WINNERS’ PARTY Thursday 7th November 2024 The May Fair Hotel

Don’t miss out!

Book your tickets now via julie@bpmedialtd.co.uk

FASHION FIX

Fashion Fix

I

ESSENTIAL NEWS FOR FASHION INDIES

Trouva retailers awaiting outstanding payments invited to join new Facebook support group

ndependent retailers selling on boutique marketplace Trouva say they are still awaiting payment for orders sent to shoppers dating back to July. Those affected can now join a new private and unsearchable Facebook group to share information and advice with other retailers in confidence. To request an invite, please email gemma@bpmedialtd.co.uk.

Trouva, which sells products to shoppers on behalf of boutiques, first alerted retailers to a delay in its usual payment schedule by email in August. It blamed the hold-up on an “integration project taking longer than anticipated,” and said it was waiting for additional financing to improve its consumer experience and website.

In a statement made in September, Trouva said the average amount it owed each boutique was less than £1,000, and that its team had already started making the first batch of overdue payments. Last month, CEO Tom Beverley also reassured those affected that he expected “the normal payment schedule to resume at the end of September.”

Several indie owners, who have asked to remain anonymous, have contacted Boutique magazine

over the past few weeks to say Trouva still owes their businesses “thousands of pounds.” Some say they have suspended all sales on the site and do not plan to start taking orders again until they receive outstanding funds.

The company lists around 400 fashion and lifestyle independents from around the UK, Europe and US as retail partners on its website. Shoppers place orders via its marketplace, which are then passed on for fulfilment to retailers. Boutiques are then usually paid for each customer order – minus Trouva’s commission fee – within a specified number of days following the transaction.

Trouva was originally created in 2015 by Alex Loizou, Mandeep Singh and Glen Walker. Before current owner Fy! took over in April, it had changed hands twice in two years, having been previously owned by made.com and then acquired

by Re:Store in 2023.

The latest correspondence from Trouva, received by retailers at the beginning of October, announced the launch of its new high-speed AI-powered website, which is said to boast an easier check-out process and improved shopping experience.

OCTOBER 2024 | boutique. | 7

FASHION FIX

Beyoncé stars in new Levi’s campaign Levi’s has enlisted Beyoncé to star in its latest campaign following the release of the global megastar’s new song, Levii’s Jeans.

Entitled Reiimagine, the campaign sees Beyoncé taking centre stage in photographs and a film that nod to some of the brand’s iconic historic advertising, such as its 1985 Launderette ad.

Emmy award-winning cinematographer Marcell Rév and photograper Mason Poole, who has previously worked with Levi’s on campaigns featuring Marlon Brando and Marilyn Monroe, were enlisted to help create the visuals.

Beyoncé says: “Levii’s Jeans celebrates what I believe is the ultimate Americana uniform — something we all wear with pride. Denim on denim has often been seen through a male lens,

Tickets selling fast for Boutique Star Awards winners’ party so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honouring their strength.”

Bira urges government to retain rates relief ahead of Autumn Statement The British Independent Retail Association (Bira) has emphasised the “critical need” for government to extend business rates relief ahead of this month’s Autumn Statement.

In a submission to the Treasury, Bira has urged chancellor Rachel Reeves to freeze the small business multiplier, continue the Small Business Rates Relief scheme and maintain the 75 per cent discount for retail, hospitality and leisure. It says these measures are “vital lifelines for independent retailers” until Labour reforms business rates as promised in its election manifesto.

“We’re deeply concerned that the new Labour government might not extend the RHL relief in its efforts to address the £22 billion deficit in the UK's finances,” says Bira CEO Andrew Goodacre. “However, 8 | boutique. | OCTOBER 2024

any increase in rates payable by smaller high street businesses would be catastrophic for our sector, threatening their ability to sustain operations and invest in growth.

“If this rates relief comes to an end, coupled with the likely 6 per cent increase in the National Living Wage, many independent retailers will face an existential crisis. Bira is calling on the chancellor to live up to her conference speech where she stated, ‘high street businesses are punished by an outdated system of business rates.’ Bira believes the chancellor can only make this happen by retaining these reliefs that support individual businesses and maintain the diversity and vibrancy of UK high streets.”

This year’s Autumn Statement is scheduled to be announced on Wednesday 30 October.

The last remaining tickets are now on sale for the Boutique Star Awards 2024 winners’ party. Taking place on Thursday 7 November at London’s May Fair Hotel, all industry insiders are invited to celebrate the year and network with leading indie retailers, agents and brand founders.

The evening includes a welcome drinks reception, three-course feast with wine, awards ceremony and after party. Retailer categories up for grabs include Fashion Independent of the Year sponsored

by AIS/INDX, New Independent of the Year sponsored by City Goddess and Community Hero of the Year sponsored by Bira.

Almost 30 independent retailers have been shortlisted in the competition, including Young Ideas, Kiti, Velvet, Ediit, OSO Boutique, Fox + Feather and Atwin Store. Supplier categories, meanwhile, include Sustainable Brand of the Year and British Brand of the Year, with Lily and Me, Goddiva, Chalk and Fee G all up for awards.

Tickets cost £195 each and more information on purchasing can be found via boutique-magazine.co.uk/ star-awards-tickets/

FASHION FIX

Boutique barometer INDUSTRY SALES FIGURES AUGUST 2024 (VS AUGUST 2023)

Joor unveils world’s ‘top 100’ fashion independents list Leading digital wholesale management provider Joor has unveiled an exclusive data-driven list of top 100 independent retailers around the world. Presented in no particular order, the Joor 100 Top Global Retailers 2024 names London’s Dover Street Market, Kafka Mercantile in Aberdeen and Boon the Shop in Seoul among the best indies on the planet.

This curated list draws on data from Joor’s expansive global network of buyers and brands. Metrics included breadth of brands carried, growth in orders, order volumes and activity in establishing new brand connections.

“We’re thrilled to announce the first Joor 100: Top Global Retailers list, celebrating those that have achieved success through their creative vision, commercial prowess, and customer-centric approach,” says Amanda McCormick Bacal, SVP of marketing. “Highlighting the power of Joor in helping facilitate global connections between buyers and brands, the list recognises the vibrancy of international independent retail and we congratulate all of this year’s honourees.”

Read more via jooraccess.com/r/ passport/joor-100-top-globalretailers-2024

+ 2.93% Average sales quantity

+ 0.54% Average selling price

+ 1.74% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Clothing sales increase in August as shoppers snap up late summer bargains Fashion retailers experienced unseasonably strong clothing sales in August as volumes rose by 3 per cent on July, reveals ONS data.

The sector saw the largest increase overall, with retailers attributing the growth to end-of-season sales and improved weather.

Despite rioting taking place in some town centres in early August, retail sales volumes grew by 1.0 per cent across every sector overall, following a rise of 0.7 per cent in July. Transactions also increased by 1.2 per cent in the three months to August compared to three months to May 2024.

10 | boutique. | OCTOBER 2024

And while online spending remained flat compared to the month before, e-commerce shoppers spent 4.4 per cent more on clothing than they did in July while online sales values increased by 4.3 per cent year-on-year.

“Another month of positive growth for retailers is a clear indication that the summer sales period performed well,” comments Greg Zakowicz at Omnisend. “The trouble lies in the price cuts that retailers have needed to bring in to attract customers.

“Young people are choosing to hold onto their cash and save what they can. Cheap online marketplaces such as Temu and TikTok shop are

surging in popularity among Gen-Z, meaning that the high street is having to rely more on older people who might still have some cash.

“The retail industry should not rest on its laurels over the next few months. The festive period brings with it the biggest shopping events of the year and it is critical that retailers get their communications nailed down ahead of Black Friday.”

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Introducing Aruelle’s Seamless Underwear Collection where comfort seamlessly fuses with elegance.

Renowned for its exquisite pyjamas, bathrobes, and homewear, Aruelle expands its repertoire with the launch of seamless underwear, applying the concept of “Feel with us” to this innovative line.

Aruelle Continuity Underwear Catalogue +44 (0)1423 885374 - info@patricia-eve.co.uk - www.patricia-eve.co.uk

FASHION FIX

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Net worth

Eco-friendly Icelandic jeweller Aurum by Guðbjörg is celebrating its 25-year anniversary with the launch of its new ALVÖR collection. Inspired by the country’s seafaring and fishing heritage, its intricate pieces feature geometric net-like forms in recycled 18K gold plate and 925 silver. £POA; E: info@aurumiceland.com

Sustainable staple

October calls for an autumn wardrobe refresh and Danish slow fashion brand by basics has developed merino staples that shoppers will call upon year after year. We love its mulesing-free hoodie (pictured), which features a detailed neckline and handy side pockets.

Each piece in the brand’s collection is made to order in a wide choice of colourways with a speedy lead time of three to five weeks. £POA; bybasics.com

Running club

Engineered for functionality and comfort, Pangaia’s 100 per cent recycled nylon tracksuit top is a sustainable yet stylish activewear option for conscious shoppers. £POA; uk.pangaia.com

Wild woman

Crafted from overproduced leather sourced from other luxury brands, Rosamund Muir’s limited-run footwear is beautiful and sustainable. The brand’s Roma leopard print over knee boots will make an alluring proposition for fashion lovers this AW24. £POA; E: rosamund@rosamundmuir.com

Bare essentials

Making everyday underwear beautiful, Elliot Organics offers super-soft knickers and bras in certified organic cotton. Its ribbed Chrissie bikini briefs are cut in a flattering shape and come in a choice of five colourways. £POA; Tel: alex@elliot-london.co.uk 12 | boutique. | OCTOBER 2024

FASHION FIX

Family heirloom

Blending ancient craftsmanship with modern design, sustainable brand The Charites London (pronounced kar-i-teez) creates chic jewellery that’s made to stand the test of time. £POA; E: info@thechariteslondon.com

Enduring glamour

Nigerian-born label Wanni Fuga blends traditional craftsmanship with modern aesthetics.

Expect sophisticated silhouettes, jewel tones and decadent details for women who like to stand out. £POA; E: dody@blackpr.co.uk

Boutique loves…

SHOW-STOPPING FASHION AND ACCESSORIES TO TEMPT SHOPPERS

Let it burn

Launched in time for Christmas, L’Occitane’s scented candles boast the brand’s best-selling fragrances such White Lavender, Verbena and Osmanthus. £POA; E: contact@loccitane.co.uk

Time to shine

Offering show-stopping partywear crafted by local seamstresses in Leeds, Rebecca Rhoades’ latest capsule collection will bring sparkle to boutique womenswear edits this AW24. £POA; Tel: 0113 245 5187 E: info@rebeccarhoades.com 14 | boutique. | OCTOBER 2024

Bosom buddy

British heritage intimates brand Vollers has relaunched with a brand-new direction for AW24.

Introducing four collections handmade by corsetières in Leeds, standout styles include the blue satin and lace Aria bra and high-waisted thong. £POA, JK@hess-enterprises.com.

SIMPLY GORGEOUS JEWELLERY AND ACCESSORIES

BUY ONLINE www.missmilly.co.uk or tel: 01905 622 509 FIND US

OCTOBER 2024 | boutique. | 15

FASHION FIX

The big reveal

Australian-born furniture brand Mustard has added a trio of vintage-inspired flutedglass lockers to its colourful collection. Available in a spectrum of shades, choose from a wall mountable medicine cabinet, chic sideboard or tall cupboard to stylishly store away clutter. £POA; uk.mustardmade. com/pages/stockist-application

Winter glamour

Molly Jo’s navy tie-neck blouse is the perfect piece for dressing up jeans and skirts this party season. Just add sparkly accessories for instant festive glamour. £POA; Tel: 0207 636 3063 godske.com

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Leopard obsession

Everyone’s talking about leopard print jeans and these affordable straight-fit versions by Danish label Pieces are bound to be a sell-out. £POA; E: amalie.skjerning@bestseller.com

Piece maker

Luxury watch brand Bajer celebrates the rich culture and resilience of Kurdish women through its range of minimalist Swiss-made timepieces. Expect glossed dials, traditional motifs and stainless steel finishing. The brand also donates a portion of its profits to supporting the Kurdish community. £POA; E: elly@blackpr.co.uk 16 | boutique. | OCTOBER 2024

Fine art

Crafted in soft black leather with a subtle embossed logo, Munthe’s Foncho bag is a true investment piece that will be used for years to come. £POA; E: mkj@munthe.com

01784-482888

Sigal Distribution sigaldistribution@gmail.com

OCTOBER 2024 | boutique. | 17

www.sigaldistribution.com

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Stock Up

WHAT TO BUY NOW

Party preview

T

he Christmas countdown has begun! Get ready for party season with our ultimate short order gift guide and in-season partywear picks…

AZALLIA OCTOBER 2024 | boutique. | 19

STOCK UP

Turn up the glam 6 SHORT-ORDER PARTYWEAR BRANDS TO BRING SOME CHRISTMAS MAGIC TO YOUR BOUTIQUE

GODDIVA MASCARA

Embrace the joy of dressing up this festive season with Mascara’s sophisticated short-order eveningwear. Offering elegant styles in luxe fabrics, its stunning pieces will make a lasting impression on shoppers this AW24. Quality is at the heart of the collection, with decadent details sitting alongside luxurious fabrics such as jersey, satin and chiffon. Each piece is thoughtfully designed to enhance the silhouette - from figure-hugging gowns to flowing A-line dresses.

Expect intricate stitching, delicate lace overlays and eye-catching embellishments as well as a rich and diverse colour palette. Hero shades of the season include classic black and rich jewel tones such as deep burgundy, emerald green and royal blue. Meanwhile, vibrant tones of fuchsia, electric blue and metallics offer daring options for shoppers who want to stand out.

CONTACT: Tel: 0208 965 1522 mascara.london 20 | boutique. | OCTOBER 2024

HØST & VÅR

Norwegian brand HØST & VÅR creates bold, feminine and colourful womenswear with a focus on ethical production and sustainability.

Founded by mother-and-daughter duo Gunn Auglend Nedrebø and Elsa Fredrikke Nedrebø, the label’s cross-seasonal and crossgenerational pieces are produced responsibly via a fully transparent supply chain using low-impact fabrics. For Christmas 2024, its capsule collection includes evening dresses in various shapes and prints crafted in innovative materials such as biodegradable vegan cupro. The range includes stunning winter floral mini dresses, opulent midis and its best-selling tulle tutu-skirt in recycled polyester.

CONTACT: E: dody@blackpr.co.uk hostandvar.com

From floor-length gowns to sequinned mini dresses, Goddiva’s head-turning styles are perfect for Christmas partywear edits. The brand’s design team reimagines the latest red-carpet trends every season, creating affordable alternatives to suit every budget.

Buyers can select from a dazzling line-up of hand-embellished gowns, jewel-toned jumpsuits, metallic bodycon dresses and playful minis. The brand’s maxi dresses are the star of the show and come with head-turning design details such as fishtail silhouettes and elegant necklines. Standouts for AW24 include an Embellished Diamante Bow Mermaid Halter Dress, a silver Liquid Sequin Mini with flower corsage and an Off the Shoulder Frill Bodice Midi in red.

Available to order for immediate delivery; wholesale prices range from £25 to £35 per piece on average while the minimum order requirement is £150.

CONTACT: Tel: 0208 599 5544 E: support@citygoddess.co.uk citygoddess.co.uk

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WWW.MASCARA.LONDON Mascara London, Frank Saul Fashions LTD, Frank Saul House, Steele Road, London, NW10 7AR2024 | boutique. | 21 OCTOBER Tel: + 44 (0) 20 8965 1522 Email: info@mascara.london

STOCK UP

CHALK

British short-order brand Chalk is expanding its womenswear range with luxe pieces that are perfect for the party season. Many of its garments are one-size, creating high sell-through opportunities for retailers. Standouts for AW24 include the pine green velour Tabby Pant and coordinating Becca top (both pictured), the faux leather Darcy trousers - available in two sizes and colours - as well as the satin Flo Shirt. The British brand’s jewellery and accessories ranges are also great for updating boutique gift edits in-season.

Registered stockists can order online via its handy B2B portal and receive goods within 14 days.

Wholesale prices start from £3 for jewellery and £23 for trousers.

CONTACT: wholesale.chalkuk.com 22 | boutique. | OCTOBER 2024

PIECES

Part of the Bestseller group, Pieces launched in 2003 with a focus on affordable trend-led accessories.

Today it has expanded into the full womenswear category, offering retailers a large selection of dresses, separates, knitwear, jewellery, bags and hair accessories all season via short-order. This Christmas its offer includes partyperfect garments at competitive price points, such as lace-trimmed satin dresses and separates, sparkly sequinned tops and glittery sheer blouses. The brand also operates a popular never-out-of-stock range (NOS) so stockists can re-order their strongest performers.

CONTACT: amalie.skjerning@bestseller.com

SMITH&SOUL

Since launching in 2016, German short order brand Smith&Soul has become renowned for its feminine trend-led fashion for modern women. Buyers can choose from eight collections each year distributed over 11 delivery drops, all with an approximate threemonth lead time. Stockists can also take advantage of in-season stock replenishment and NOS programmes to boost sell-through.

Available to order now, the brand’s Christmas party capsule collection features sparkling sequins, soft velour and shiny lurex. Key pieces include silver skirts, gunmetal grey coords and a chic black jumpsuit.

CONTACT: Tel: 0207 323 6652 smith-soul.de

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OCTOBER 2024 | boutique. | 23

STOCK UP

Under the tree

THE ULTIMATE BOUTIQUE-FRIENDLY GIFT GUIDE FOR EVERY AGE AND BUDGET

Biscuiteers’ luxe Christmas Tree Decorations are good enough to eat, £POA

Upgrade any self-care routine with L’Occitane’s limited edition Shea Combawa soap, £POA

Christophe Duchamp’s luxury Swiss-made wristwear makes a truly timeless gift, £POA

Look cool and stay cosy all winter in Selected Femme’s ribbed knit beanie, £POA

Bring the spa home this Christmas by lighting Chalk’s luxury Cove candle, £18.50

Get ready to sparkle in Caroline Svedbom’s Mini Dione Earrings, £POA

24 | boutique. | OCTOBER 2024

Damson Madder’s leopard print eye mask comes with matching PJs, too, £POA

Joe Browns’ whimsical glass Majestic Mushroom ornament is perfect for nature lovers, £POA

Celtic and Co’s braid trim sheepskin clogs will keep feet looking stylish and feeling cosy until spring, £POA

STOCK UP Because luxury decorations like Ginger Ray’s velvet beaded tree make excellent stocking fillers, £POA Streamline any beauty routine with Every & One five-in-one wonder cream, £POA Animal fans will love Fable England’s leopard pendant necklace, £POA Elevate your frames with Coti Vision’s recycled acrylic Amore Italia Duetto glasses chain, £POA

Pieces’ checked scarf offers a stylish twist on a Christmas classic, £POA

Add some romance to Christmas morning via Edblad’s sparkling Bel love heart bracelet, £POA

Kind Bag’s rPET Hackney backpack is the perfect gift for conscious fashion fans, £POA

Every La Bougie scent undergoes a meticulous eightweek process for extra special results, £POA

Cocorose London’s foldable Clapham flats make the perfect gift for weary heel wearers, £POA

Update a traditional Christmas gifting option with Numph’s glitter socks, £POA

6

TBCo’s red striped cotton PJs are perfect for lounging between Christmas and New Year, £POA

CELTIC AND CO Tel: 0333 400 044, CHALK wholesale.chalkuk.com, CHRISTOPHE DUCHAMP christopheduchamp.com, COCOROSE LONDON Tel: 0208 829 8919 cocoroselondon.com, COTI VISION E: info@cotivision.com cotivision.com, DAMSON MADDER E: lois@damsonmadder.com, EDBLAD Tel: 07778 158 986 oldstrom.com, EVERY & ONE E: zoe@edenretailconsultancy.co.uk, FABLE ENGLAND Tel: 0203 397 5885 E: trade@fableengland.com, GINGER RAY gingerray.co.uk/trade, JOE BROWNS wholesale@joebrowns.co.uk, KIND BAG E: hello@kindbag.co, L’OCCITANE E: contact@loccitane.co.uk, LA BOUGIE E: lucy.hagerty@labougie.com labougie.co.uk, NUMPH E: mas@numph.dk, PIECES E: amalie.skjerning@bestseller.com, SELECTED FEMME E: cecilie.andersen@bestseller.com, TBCO tartanblanketco.com/pages/b2b

OCTOBER 2024 | boutique. | 25

ACCESSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST ACCESSORIES AND GIFTS

Winter warmer

Fully lined with cosy natural lambskin, Birkenstock’s Boston Shearling clogs effortlessly combine cold-weather comfort and style. £POA; Tel: 0049 2683 9359 1100 birkenstock-group.com

Toast of London

Designed in the capital and made by hand in Somerset, Honey and Toast’s premium leather handbags celebrate the best of British craftsmanship. £POA; E: info@honeyandtoast.co.uk honeyandtoast.co.uk 26 | boutique. | OCTOBER 2024

Woodland walk

Designed in collaboration with guest artist Catherine Rowe, Fable England’s fairytale print Into the Woods Backpack will keep belongings safe during outdoor adventures. £POA; Tel: 0203 397 5885 E: trade@fableengland.com

Feeling bougie

Featuring a blend of pure perfume and specially selected oils, La Bougie’s Room Diffusers will fragrance any interior for at least three months. £POA; E: lucy. hagerty@labougie.com labougie.co.uk

On the ledge

Available in two sizes, Mustard Made’s new The Ledge floating shelves are the perfect companion for its stylish lockers and cabinets. £POA; uk.mustardmade.com/pages/ stockist-application

Sole searching

Carefully crafted by hand at a small family-owned factory, Danish label Lofina’s edgy footwear features premium leather and lightweight rubber soles. £POA; Tel: 07512 550 346 E: joannaedwardsagency.co.uk

Silver lining

With a super chunky silhouette and shiny crinkled finish, Pilgrim’s recycled silver-plated Lincoln earrings will effortlessly elevate everyday outfits this AW24 and beyond. £POA; E: b2b@pilgrim.dk

Mitts off

Vero Moda’s padded mittens will keep fingers warm when the temperature plummets. A great choice for boutique Christmas gifting edits. £POA; E: agnete.hoyer@bestseller.com

ACCESSORIES

Note perfect

Hand-poured in London, Brûler Candles merges style and scent with its beautifully fragranced (and aesthetically pleasing) products. £POA; Tel: 07748 633 433 E: info@bruler-candles.com

Gold rush

Crafted in 14k gold plated stainless steel, Edblad’s gold bead ring will make a statement both in-store and on fingers this AW24. £POA; Tel: 07778 158 986 oldstrom.com

Big weekend

Now available in six stylish prints, Kind Bag’s 100 per cent recycled Weekender is the perfect choice for adventures and overnight trips. £POA; E: hello@kindbag.co

Finishing touch

Bring some fun to living rooms and bedrooms with TBCo’s scalloped edge Rose Checkerboard statement cushion cover. Made from cotton and recycled polyester. £POA; tartanblanketco.com/pages/b2b

Dog friendly

Bring joy to boutique accessories edits with Pieces’ cute dachshund key chain, which will also keep essentials safe, organised and close to hand.

E: amalie.skjerning@bestseller.com

Cowboy cool

Meticulously crafted in premium Portuguese leather, Mos Mosh’s Darwin boots capture the essence of the wild west with a modern twist. £POA; E: pl@mosmosh.com

Deck the halls

Chalk’s star print ramie cotton Christmas stocking is one of the brand’s annual bestsellers – stock up now in preparation for the festive season rush. 2pk £20; wholesale.chalkuk.com

Cap in hand

Add a burst of colour to everyday outfits this SS25 with Scotch and Soda’s 100 per cent cotton lavender Burton Morris Cap. £POA; Tel: damiano.patawala@ulacglobal.com

Check point

Wrap up when the cold weather bites with Danish brand Nümph’s vibrant rainbow check scarf. It makes a great Christmas gift option, too.

E: mas@numph.dk OCTOBER 2024 | boutique. | 27

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Save the Date

For more information about exhibiting at HFW visit our website:

www.harrogatefashionweek.com 28 | boutique. | OCTOBER 2024

or call 01423 623701

Down to Business

INSIGHT FOR FASHION INDIES FLORIAN KLAUER ON UNSPLASH

Back to basics

F

rom working with microinfluencers to crafting the perfect email campaign, we reveal how indies can create a successful marketing strategy on a small budget…

OCTOBER 2024 | boutique. | 29

DOWN TO BUSINESS

30 | boutique. | OCTOBER 2024

DOWN TO BUSINESS

Within reach MARKETING IDEAS TO HELP DRIVE SALES WITHOUT SQUEEZING PROFITS. BY DOTDIGITAL’S JULIETTE AIKEN

S

mall retail businesses are positioned to offer a highly unique and relevant offering for their customers. However, curating a marketing strategy to compete with those created by retail behemoths can be overwhelming.

The Dotdigital CMO Report, which surveyed 750 marketing leaders across the world, identified budget limitations as a major challenge for marketers, affecting 36 per cent of professionals across all levels from small businesses to large corporations.

But small businesses have a secret weapon that can help them gain traction: the ability to inspire loyalty. It’s important to keep this in mind, alongside the practical tips outlined below, when crafting a cost-effective, robust marketing strategy.

Repeat business

Email marketing was cited in the CMO Report as the top marketing channel, providing ROI (30 per cent). However, to capitalise on this potential, it’s essential to move beyond the initial “hello” and recognise the value of a good subscriber programme. Here are a few steps to create a robust nurture programme that will help inspire repeat sales: Step 1: Build an email list Offer low-cost incentives such as small discounts or entries into giveaways to encourage email sign-ups. Leverage platforms like Google Forms, integrating them with your website and social media profiles. Always ensure GDPR compliance by obtaining explicit consent for email communications.

Step 2: Craft effective emails You can customise pre-designed templates with your branding and colour schemes to help save time. Allocate time to batch-create email content to ensure consistency and reduce frequent content creation.

To grab attention and prompt email opens, create compelling subject lines using clear and action-oriented language. Populate your emails with highquality content such as style guides, stock updates and special offers that resonate with your audience.

Step 3: Leverage automation Set up automated welcome emails for new subscribers. For online businesses, you can create automated reminders for abandoned shopping carts, offering discounts to encourage purchase completion. Similarly, reach out to inactive subscribers with exclusive offers for re-engagement.

Step 4: Personalisation To boost your email marketing efforts, celebrate subscribers' birthdays or anniversaries with special discounts or gifts. Personalise the emails by using customer data to address recipients by name and tailoring the content based on their purchasing behaviour.

Step 5: Social proof Use integrations to trigger automated review requests following a completed purchase. Leveraging your loyal customers’ positive experiences will help attract new ones and will give your brand more trustworthiness.

ATP ATELIER

OCTOBER 2024 | boutique. | 31

DOWN TO BUSINESS Under the influence

The Dotdigital CMO Report also highlights influencer engagement as a top investment for 35 per cent of marketers in the coming year. Contrary to what some small business owners might believe, influencer marketing isn’t beyond reach.

In fact, partnering with microinfluencers can be equally or even more effective than working with mega-influencers. Microinfluencers often provide better value due to a lower price point but higher level of authenticity.

The influencer landscape is no longer exclusive to celebrities.

Everyday content creators are gaining traction by building small yet highly engaged audiences in various niches like fashion, skincare, and travel.

Micro-influencers, with 10,000 to 100,000 followers, and nanoinfluencers (1,000 to 10,000 followers), often achieve higher engagement rates compared to those with massive followings.

For example, a micro-influencer with 15,000 engaged followers might receive 8,000 likes per post, whereas an account with over a million unengaged followers may only attract 50,000 likes.

To utilise micro and nanoinfluencers to boost customer engagement, follow these steps: Step one: identify local influencers Use tools and local hashtags to find influencers in your area with smaller follower counts who share your brand values and connect with your target audience.

Step two: research their engagement rates Evaluate potential influencers by analysing their engagement metrics, such as likes, comments, and shares, which often indicate genuine audience interaction more than follower counts alone.

32 | boutique. | OCTOBER 2024

Step three: build a relationship Follow them on social media and engage with their posts.

Establishing a genuine connection can make partnerships more authentic and impactful.

Step four: leverage local events Boost real-time engagement by inviting micro-influencers to store openings or exclusive previews where they can produce content, such as Instagram Stories, for instant interaction with their followers.

Step five: use user-generated content Work with influencers to create authentic content with your products and share it on your business page.

User-generated content typically earns higher trust and engagement. Provide influencers with unique discount codes too, so you can track which generate the most traffic.

Start today

Effective email marketing can significantly enhance customer engagement, loyalty and sales. Start small with manageable initiatives and gradually expand your efforts as you see tangible results.

Make sure to leverage tools available through marketing automation providers such as predictive analytics. This type of analysis is currently a key trend within AI adoption and can help small retail businesses assess which customer groups to invest in.

Maintaining a consistent approach and refining your strategy based on performance insights is crucial. And utilising these strategies will help cultivate a more engaged customer base, whatever your marketing budget.

Juliette Aiken is chief marketing officer at online marketing firm Dotdigital; dotdigital.com

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OCTOBER 2024 | boutique. | 33

PROMOTION

FRANK MCKENNA ON UNSPLASH

Going places

HOW TO REACH A EUROPEAN CUSTOMER BASE IN A POST-BREXIT MARKET

A

s international e-commerce continues to evolve, there are still numerous opportunities for UK fashion retailers to tap into the EU market. What was once seen as a logistical challenge is now simply the new norm. Shipping clothing, shoes and accessories to the EU is not something to be held back by - instead, it’s an opportunity to refine your operations and grow.

The key to thriving in the new postBrexit environment is to embrace current policies, procedures and processes rather than seeing them as roadblocks. And with the right strategies in place, fashion retailers can move forward with confidence.

The key to success in the EU market lies in adaptation.

Studies show that businesses with streamlined customs processes enjoy 10 per cent faster shipping times and face 15 per cent fewer delays in their supply chains. These gains CONTACT: ukpworldwide.com 34 | boutique. | OCTOBER 2024

can directly translate into higher customer satisfaction, increasing repeat purchases and loyalty.

Understanding the expectations of EU consumers is crucial.

Shoppers across Europe are diverse but share a common demand for fast and affordable shipping, transparent pricing and smooth return processes. A 2023 survey from eCommerce Europe found that 68 per cent of EU consumers are willing to pay slightly more for guaranteed, efficient cross-border delivery. Retailers who meet these demands - and exceed them where possible - are already gaining a competitive edge in the market.

Offering multiple delivery tiers such as economy and express gives customers the flexibility they crave.

Furthermore, being upfront about customs duties at the checkout stage will mean fewer abandoned carts and higher conversion rates.

Returns, often seen as a logistical

headache, offer an opportunity for retailers to stand out. Fashion e-commerce has always experienced high return rates (according to Shopify data, typically 25-30 per cent of sales). But retailers who get it right have a chance to win over customers and improve their bottom line. Efficient returns processes not only keep customers happy, but also provide a cost-saving opportunity.

Retailers with well-managed duty reclaim systems are seeing a boost in margins, with some reporting a 5 - 10 per cent increase in profitability on returned goods.

Incorporating technology can significantly streamline these operations. Automation tools that handle customs documentation, inventory management and customer communications are helping retailers cut through the complexity of cross-border trade.

A recent eMarketer survey found that 56 per cent of e-commerce businesses have invested in automation technology to manage customs and compliance, leading to faster, more accurate processes and a reduction in human error.

The rules and regulations governing exports to the EU are here to stay, but they don’t have to be a hindrance. By integrating efficient customs procedures, offering flexible delivery and returns options and utilising technology to streamline operations, retailers can turn what might seem like logistical challenges into advantages that set them apart.

UKP Worldwide (UKPW) works with fashion retailer owners who have successfully navigated post-Brexit changes and adapted their operations to thrive in the EU market. The opportunity for success is there for retailers willing to embrace the new normal, ensuring that logistical processes enhance rather than hinder their e-commerce growth.

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A lifeline for families since 1853 We’re the only organisation dedicated to supporting the children of people who work in the ritish fashion and textile industry.

From boardroom to boutique, studio to warehouse, we’re here for every parent who finds themselves unable to afford essential items like clothes, bedroom furniture or study equipment for their child.

Get nvolved Promote. upport. onate.

ftct.org.uk

Fashion & extile hildren's rust. egistered harity umber: 257136 OCTOBER 2024 | boutique. | 35

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Umbrellas make the perfect fashion accessory Boutique umbrellas are the ultimate fashion accessory, blending practicality with high style. These elegantly crafted pieces come in a variety of unique designs, from bold patterns to intricate details, allowing you to make a statement even on rainy days. Made with premium materials, they not only shield you from the elements but also elevate your ensemble. The artisanal touch and attention to detail set them apart from ordinary umbrellas, turning a mundane necessity into a chic accessory. Whether you’re dressing up for a formal event or adding flair to a casual outfit, a boutique umbrella adds a sophisticated touch that reflects your personal style.

Patterned Pagoda Collection by Soake

At Soake we have a large selection of umbrellas to suit all occasions and in a variety of colour choices to suit all outfits. From Delicate Pagoda umbrellas to large ruffle umbrellas.

Some even have a full UV protection so suitable for rain or shine.

Brand New Francesca Collection by Soake

We also have a large selection of everyday umbrellas to choose from in our compact umbrellas or our classic stick. From large rainbow umbrellas to super mini handbag size umbrellas.

Metallic Animal Print Collection by Soake

www.soake.co.uk - 01423 341000 - info@soake.co.uk Soake Limited, Unit 8a Killinghall Business Park, Ripon Road, Harrogate, HG3 2BA

36 | boutique. | OCTOBER 2024

Shop Talk

INDUSTRY OPINION

Double vision

C JAN ASHTON AND KATIE GIBBS

hange is afoot at Salisbury’s OSO Boutique - but if all goes to plan, the customers won’t even notice. Gemma Ward meets co-founder Jan Ashton and rising star Katie Gibbs to uncover the duo’s vision for the future…

OCTOBER 2024 | boutique. | 37

SHOP TALK

A new era

GEMMA WARD MEETS OSO BOUTIQUE’S JAN ASHTON AND KATIE GIBBS TO FIND OUT HOW THEY’RE FUTURE PROOFING THEIR SALISBURY-BASED BUSINESS

S

JAN AND KATIE 38 | boutique. | OCTOBER 2024

alisbury’s OSO Boutique (pronounced oh-so) is quietly undergoing a radical transformation. The reins of the popular 11-year-old fashion independent are about to be handed over to former marketing exec Katie Gibbs, who has been diligently learning the ropes under the mentorship of co-founder Jan Ashton.

The pair hope the transition will take shape organically over the course of the next few months as Katie prepares to take on the role as eventual owner: “The changeover’s success rests on customers not even noticing there’s new management,” she says. “That’s when I’ll know I’ve done a good job.”

Shared vision

For Jan, who co-founded the store in 2013 with daughter Nat, this is the culmination of years of hard work - and a step towards a well-earned semi-retirement. “OSO was Nat’s baby in the beginning,” she says. “She took the lead with the store’s concept and buying strategy while I kept a tight leash on the finances. But within 10 months I was completely submerged in the business and enjoying every moment.”

Today OSO Boutique employs a team of five women who offer shoppers “fun and friendly” styling advice or just a place to chat. From the very start, Jan and Nat’s vision was to create a non-intimidating space

SHOP TALK specific size.” This is also reflected by its staff, who are aged from 43 to 68 years old and wear UK dress sizes eight – 18.

Yet, despite its bigger focus on fashion in recent years, Jan says jewellery remains integral to OSO’s success. “It’s always been a strong category for us. Jewellery sells no matter the weather. And with Salisbury’s tourist trade, it's an easy purchase — something small but special that visitors can take home.”

City heights

that welcomed every shopper: “We never wanted to be a scary boutique that certain people felt they couldn’t enter,” says Jan. “Community has been key to our ethos all along.”

Over a decade ago, the store opened with a clear focus on fashion jewellery. However, its small range of “affordable yet unique” clothing soon became equally popular with shoppers: “We brought in largely unknown brands,” says Jan. “To our surprise the fashion was more popular than the jewellery. The shop was a huge success, and after a short time we decided to expand our clothing range.”

Fast-forward to 2017, and the boutique had outgrown its space, leading to a relocation to its current, much larger premises. Inside shoppers can peruse beautifully curated tables, cabinets and rails offering clothing, jewellery, footwear and accessories.

Everything in the store is artfully arranged by Jan (who buys with merchandising in mind) with the support of her talented team.

With the new larger shop floor space came new opportunities, and OSO was able to add brands like Mama B, Maison Hotel, and American Vintage to its roster alongside its long-established jewellery. For AW24, Jan says the team is excited to reintroduce Bonté London following its successful debut this summer alongside a wider selection of styles from Chalk.

“We look for timeless pieces with an edge; something special shoppers won’t find anywhere else,” she says.

“People don’t come here for the ordinary – they want special. The trick has always been to offer that while getting the price point right.”

With a mother-and-daughter as the original driving force behind the store, OSO has always stocked products that appeal to a multigenerational customer base: “We buy fashion for all ages, shapes and sizes,” says Jan. “For example, we will purposely select pieces we know will look great on a size 16, then buy more heavily into that

Salisbury itself is a quiet yet affluent enclave in Wiltshire, based just 10 miles south of Stonehenge. Jan and Nat’s decision to open a boutique there was purely commercial: “We did consider several coastal towns for the location, but Salisbury had such strong potential,” Jan says. “It’s a very small city but it has the best cathedral in the country alongside amazing architecture. Plus, with 360 degrees of highly populated villages surrounding it, we felt it was a strong destination.”

The city hit the headlines in 2018 for the novichok attack on former Russian spy Sergei Skripal and his daughter, Yulia. Their poisonings cast a dark cloud over its centre, with footfall declining quite dramatically in the city centre in the months that followed.

However, according to Jan and Katie, fears created by the incident have subsided and the city is now thriving. “There are lots of independent shops already here and that’s gathering pace,” says Katie.

“A lot of towns have declined over the years, but Salisbury has really turned a corner. The local BID is doing a brilliant job in attracting more shops and visitors, too.”

Last year family-owned department store Bradbeers arrived in the city, taking over a building that was formerly occupied by Debenhams. Jan says that while she had to tweak OSO’s brand list slightly, its arrival has been nothing but positive: “We dropped a few brands that were going to cross over.

OCTOBER 2024 | boutique. | 39

SHOP TALK THE OSO BOUTIQUE TEAM

Still, I don’t see it as a threat to us.

There are plenty of suppliers out there plus it brings in more people to Salisbury. We need good shops in the town that will continue to draw in shoppers.”

Physical footfall is particularly important for OSO Boutique, as it doesn’t currently sell online.

Instead, Jan and the team use daily Instagram posts – often featuring its staff members or customers - to drive shoppers into the store: “E-commerce was vital for us during the pandemic, but when we were allowed to reopen the physical shop, we made a deliberate decision to pull back,” says Jan. “Online needs to operate as a completely separate business, and at that time it wasn’t bringing in enough of a return to warrant the time or expense.”

Passing the baton

During the lockdowns, Nat also stepped away from OSO to open Rose the Store in Bournemouth’s Westbourne, leaving Jan to manage the business alone. Katie, a loyal customer, entered the picture at a crucial moment: “After taking a career break to have my three children, I was ready to return to work,” she says. “But I wasn’t sure in what capacity. So, I invited women I admired out for a coffee and Jan was at the top of my list.”

40 | boutique. | OCTOBER 2024

This meeting turned out to be pivotal for both women: “Katie was extremely impressive,” says Jan. “I wasn’t ready to take on a marketing person, so I initially asked her to help over the busy Christmas period. I quickly realised she was special and began to consider how she could drive the business forward in the future.”

For Katie, who once led a highflying career in marketing, stepping into the world of boutique retail has been life-changing: “I’m learning so much, and I’m in a role I truly love that draws on many of my skills. I love the variety of running an independent retail business.

And with Jan mentoring me, I can prepare for when the time comes for her to take a step back.”

As the two women discuss the future of OSO, it’s clear that this isn’t just a business transition it’s a partnership built on mutual respect, creativity, and shared passion: “We’re buying together and planning together,” says Jan. “It’s a natural fit. I feel like fortune and the stars have all aligned.”

For shoppers, the coming months will bring more of the same carefully curated fashion and jewellery they’ve come to expect from OSO. But behind the scenes, a quiet revolution is underway, driven by the collaboration of two women with a shared vision for the future.

While Katie promises to retain the same OSO Boutique customers know and love, she is planning some small changes to modernise the business: “My main focus will be on keeping the store as good as it is today,” she says. “However, I do plan to begin capturing more customer data so that we can develop connections further with in-store events and fashion inspiration. We will also, when the time is right, re-introduce e-commerce. But the physical store will always be at the heart of the business."

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OCTOBER 2024 | boutique. | 41

SHOP TALK

“Every Autumn Statement is important, but this one has special significance for indie retailers” BIRA CEO ANDREW GOODACRE ON WHY THE CHANCELLOR MUST RETAIN THE BUSINESS RATES DISCOUNT FOR SMALL RETAILERS

I

t’s already October - and for many retailers, thoughts will be turning to the all-important golden quarter. Everyone working in the industry knows the value of this time of year.

For me, my focus turns to the Autumn Statement.

This year’s is expected to be presented on Wednesday 30 October and it’ll be first by new chancellor Rachel Reeves. This is always an important statement. But it’s even more so this year because we have a new government and have all been made aware of the financial black hole in the country’s finances.

With this in mind, Bira’s main priority has been to ensure the retention of the so-called Retail, Hospitality and Leisure (RHL) Relief, which currently gives many of small high street firms in England a 75 per cent discount on the business rates.

A rates discount for small retail has been in place since 2019 (in England and Wales) following a campaign by Bira to reduce rates. The discount started at 33 per cent and increased to 100 per cent during Covid. For the past two years, it has been held at 75 per cent in England (and reduced to 40 per cent in Wales for the last 12 months). However, the relief is due to come to an end in March next year unless the chancellor intervenes.

In my view, any loss of this relief would be a disaster for indie retailers. Businesses have built business plans on discounted rates, having benefitted from the discount for five years. Even if the discount was reduced to 50 per cent in England, that would still double the rates paid by many retail business owners. Such an increase in actual rates payable would change investment plans; and without investment, we cannot grow the economy.

42 | boutique. | OCTOBER 2024

Bira has urged the chancellor to consider the context of the indie retail business sector. We are seeing depressed consumer confidence and low retail sales. Large chains are discounting more and for longer, squeezing the smaller retailer margins.

Footfall continues to be low on high streets and we are seeing deflation in the prices of non-food items.

Finally, the chancellor must consider what other impacting factors there might be next march when this rates relief is scheduled to end. We already know (based on statements by the Low Pay Commission) that the national Living wage is likely to increase by around 6 per cent and could, in fact, be more. This is now twice the level of inflation.

Every Autumn Statement is an important event, but this one has special significance for independent retailers. We have asked for the relief to be retained until we have wider rates reform, and we believe that it can be funded by increases in the rates bills of the giant online businesses. As the prime minister has said, the burden of the country’s financial problems should be borne by those with the broadest shoulders.

Finally, you can also do your bit. It is not too late to write or email your local MP about this issue and call for the rates relief to be retained at 75 per cent. It is so important for the future of the industry, and we will all be awaiting the Autumn Statement with bated breath.

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The Complete End-to-End Retail Solution Simple. Powerful. Affordable.

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www.citruslime.com OCTOBER 2024 | boutique. | 43

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44 | boutique. | OCTOBER 2024

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Don’t miss out on

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STAR

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TICKETS ARE NOW ON SALE FOR THE BOUTIQUE STAR AWARDS PARTY RECEPTION DRINKS 3 COURSE DINNER AND WINE AWARDS CEREMONY HOSTED BY TV PRESENTER HAYLEY SPARKES DJ AFTER PARTY

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OCTOBER 2024 | boutique. | 45

BUYER’S GUIDE Accessories Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Top To Toe Lyonsdown House 23-29 Hendon Lane, London, N3 1RT Software Systems T: 020 3376 5888 E: info@toptotoe.com UKP WORLDWIDE UKP Worldwide (UKPW) are a customs agent specialising in customs clearance of low and high value eCommerce parcels including fully managed returns logistics and duty reclaim.

UK Office | Unit 18‑19 Wornal Park | Menmarsh Road | Worminghall | Aylesbury | Bucks HP18 9JX T: +44 (0) 1844 398 880 W: ukpworldwide.com

Events and Exhibitions Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd Futura specialise in software for EPOS, retail and warehouse management including pick, pack and dispatch to power your ecommerce operations.

The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk 46 | boutique. | OCTOBER 2024

Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Footwear Today Live February 2 & 3 National Conference Centre Birmingham E: csteadman@datatema.co.uk T: 01622 69914 London Shoe Show Live February 9 & 10 Copthorne Tara Hotel Kensington E: csteadman@datatema.co.uk T: 01622 69914 Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: georgia@harrogatefashionweek. com Show Dates : 2-4 February 2025 Home and Gift Harrogate Convention Centre Organiser: Clarion Events W: homeandgift.co.uk Show Dates : 20-23 July 2025 Indx Woman Cranmore Park, Solihull W: www.indxshows.co.uk/indxfashion/womenswear/womenswear Show Dates : 29-30 January 2025

Indx National Intimate Apparel Show 9 - 12 Feb 25 W: www.indxshows.co.uk/shows/ intimate-apparel Show Dates : 28-30 July 2024 Messe Frankfurt France Texworld Evolution Paris Paris Porte de Versailles, Hall 7 E: visitorservice@france. messefrankfurt.com Show Dates: 10-12 February 2025 Moda/ Autumn and Spring Fair Organiser: Hyve Group Website: www.moda-uk.co.uk Show Dates : 2-5 September 2025 Pure x JATC London Organiser: Hyve Group Website: www.purelondon.com T: +44 (0)203 855 9550 E: visitor@purelondon.com Show Dates: 9-11 February 2025 Scoop Uncover the exceptional Organiser: Hyve Ltd Website: scoop-international.com Show Dates: 9-11 February 2025 -Olympia West Top Drawer Olympia – London Organiser: Clarion Events W: topdrawer.co.uk Show Dates: 8 - 10 September 2024

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes

BUYER’S GUIDE Womenswear Adini Relaxed fit styles that lend with timeless elegance 891 Great West Road, Isleworth, Middlesex, TW7 5PD T: 0208 560 2323 E: Sales-support@adinilondon.co.uk Amanda Knights Fashion Agencies Brands:- Allison, Bariloche & Tinta, Danwear, Doris Streich, Eve in Paradise, Ora, Pont Neuf 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 07801 979 682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk

By Basics Contact UK Agent: Jeremy@cates.co.uk W: Bybasics.com Carol C Collections Brands : Foil, Orientique, One summer, Escape by OQ, Tirelli, Tara Vao, Dress Addict, See Saw, Kaleido, Oopera Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Diane Sykes Fashion Brands: Gustav , Wyhci, Fee G A.Poli T: 07906 070 081 E: diane@dianesykesfashion.com W: dianesykesfashion.com Dolcezza Europe Brands: Dolcezza and Ever Sassy European Office: T: +353-21-2038019 E: sales@dolcezzaeurope.ie

Double H Agency Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - Twitter Instagram W: www.doublehagency.com T: 07539228041

Sally Dawes Agency Brands: Estheme Cashmere, Sfizio, Rialto48, Maud & Sacha Merinos, Cristina Beautiful Life T: 0776 997 03 87 E: sally@sallydawes.com W: www.sallydawes.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

TAI Fun E: Beau.scarlett-pitt@gerryweber.com T: 0207 436 8383 Showroom address: 4th Floor 40 -44 Newman St London W1T 1QD

Godske Group Brands: Robell, Tia, Noen, Gomaye, I’cona, Sunday, Fransden, Habella, Normann, Molly Jo, Go Maye, Godske T: 0207 636 3063 E: pug@godske.com W: www.godske.com Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01452207766 E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com W: www.lilyandmeclothing.com Partners In Fashion (2019) LTD Brands: B Three, Erfo, Frank Walder, Kris Fashion, Manisa, Marina V, Relaxed by Toni, Tinta and Bariloche, Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com

Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Coco-Y-Club. Condici, Cream, Frank Lyman, Orientique, Tirelli, Ispirato T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

Pomodoro Contact: Noreen and Hemant E: info@pomodoroclothing.com W: pomodoroclothing.com T: 0208 961 4000

OCTOBER 2024 | boutique. | 47

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Propress MINI The Iron Age Is Over The Ultimate Handheld Steamer Iron from the original steamer company

Propress MINI is the natural addition to your shops stock.

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Tel: 020 8417 0660 | Email: hello@propress.co.uk @propress.co.uk 48 | boutique. | OCTOBER 2024