Boutique Magazine October 2023

OCTOBER 2023

BUSINESS SENSE FOR FASHION RETAILERS

Celebrate in style MinimuMaximuM Short order fashion Irresistible gift ideas The risks of GenAI

ISSUE 155

NOW AT PORTE DE VERSAILLES HALL 7

05 – 07.02.2024 PARIS, FRANCE

Partner-up for fashion sourcing

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EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of By Malina; E: lucy@thebrandambassadors.london

Christmas optimism

T

he cost of living crisis has led to an increase in retail crime, with the majority of shops reportedly experiencing theft or violence in the past year. Figures from the British Retail Consortium confirm the number of shoplifting incidents have more than doubled in the past three years, costing in excess of £950 million. Both large supermarket chains and small shops are affected, with the Association of Convenience Stores recording its highest-ever levels of instore theft over the last year.

A recent study by insurer NFU Mutual also reveals more than a quarter of shopkeepers reported incidents of violence directed at themselves, staff or customers. As a result, one in five shop owners are considering closing their stores for good.

It’s clearly an alarming situation.

And as retailers grapple with the problem, Bira CEO Andrew Goodacre says the association is calling for immediate action from the government. Turn to his column on page 40 to find out how he believes retailers can also help reduce crime.

But amid the apprehension in retail, there’s good news as we approach the festive season. Tesco CEO Ken Murphy says he believes optimism is returning among shoppers as prices finally begin to recede, and that he expects this positivity to continue into the golden quarter.

SHOP SHOP TALK TALK

With this in mind, fashion indies will want to make the most of the coming months to boost profits. If you’re looking for some inspiration, we have some great ideas throughout this issue from short order fashion and accessories to Christmas gifting.

We also interview two new inspiring independents: 18-month-old luxury fashion destination MinimuMaximuM and very recently opened Dorset store Star Boutique (starting from page 39).

Finally, we have a limited number of places left for the Boutique Star Awards 2023 winners’ party. Taking place on Thursday 9 November at London’s May Fair Hotel, tickets cost £190 + VAT each and include welcome drinks, a three-course dinner with wine as well as a glitzy awards ceremony hosted by television presenter Hayley Sparkes (E: julie@ bpmedialtd.co.uk for more details).

We hope to see you there to celebrate this brilliant and resilient industry.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine SHOP SHOP TALK TALK

STOCK UP

Christmas gifting GET READY FOR FESTIVE RUSH WITH THESE COVETABLE PRESENT IDEAS Put stars in their eyes with Luna Charles’ Juno Moon and Star Hair Clip Set.

Get Getthe theluxe luxe

BRINGING BRINGING A MAYFAIR-INSPIRED A MAYFAIR-INSPIRED SHOPPING SHOPPING EXPERIENCE EXPERIENCE TO THE TO THE NORTH NORTH LONDON LONDON SUBURBS, SUBURBS, 18-MONTH-OLD 18-MONTH-OLD MINIMUMAXIMUM MINIMUMAXIMUM IS ALREADY IS ALREADY MAKING MAKING A NAME A NAME FORFOR ITSELF ITSELF AS A ASLEADING A LEADING LUXURY LUXURY FASHION FASHION DESTINATION DESTINATION

Reminisce about summer all year round with a cup of Garden Tea by From My Mother’s Garden.

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For Imran, For Imran, making makingwelcome, welcome, wherewhere they are they treated are treated | OCTOBER | OCTOBER 36 | boutique.

36 | boutique.

2023 2023

Create a striking centrepiece with 101 Copenhagen’s ultra-stylish W Candle Holder.

Create a relaxing ambience with Maeva Rae’s mood-boosting luxury scented candle trio.

compelling story,story, enticeentice passing passing with courtesy with courtesy and respect and respect and where and wherelabourlabour practices, practices, are transparent are transparent compelling shoppers shoppers and set and thesetstage the stage for anfor an they can theyfind canafind curated a curated selection selection of of aboutabout their sourcing, their sourcing, manufacturing, manufacturing, exceptional shopping shopping experience.” experience.” clothing clothing and accessories and accessories that makes that makes and sustainability and sustainability processes, processes, have have exceptional “Customers “Customers stepping stepping insideinside are are them them feel special.” feel special.” low impact low impact production production methods methods greeted by anby open an open and spacious and spacious Sustainability Sustainability is alsoisaalso key afocus key focus and provide and provide quality quality and longevity and longevity as asgreeted layoutlayout with clean with clean lines and lines and for theforretail the retail founder, founder, who has who has a priority.” a priority.” minimalistic minimalistic designdesign elements,” elements,” specifically specifically chosen chosen suppliers suppliers that put that put Visual feastfeast he says. he “The says. “The sleek sleek furniture furniture peoplepeople and the andplanet the planet first -first such- as such asVisual MinimuMaximum’s minimalist minimalist and fixtures and fixtures provide provide uncluttered uncluttered US label US Outerknown. label Outerknown.

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Bring sunshine to Christmas morning with Milly Grace’s ethically handcrafted Gold Sundial Hoop Earrings.

| boutique. | boutique. | 37 | 37 OCTOBER OCTOBER 2023 2023

Stash small treasures inside Jonathan Adler’s solid hand-cast brass Dachshund Ring Bowl.

Be ready for all weathers with the sustainable Original Duckhead Umbrella.

Emu Australia’s handmade sheepskin slipper boots are a classic Christmas gift for all ages.

22 | boutique. | OCTOBER 2023

OCTOBER 2023 | boutique. | 3

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boutique.

OCTOBER 2023

10TH EDITION SHOW SAVE THE DATE 4 - 6 FEBRUARY 2024

HFW has grown hugely over the last ten seasons, expanding into multiple halls and extending to 3 days of buying.

The show is an essential visit for buyer s and exhibitor s across the globe , offer ing a comprehensive ar r ay of womenswear, footwear, and accessor ies all under one roof.

Don’t miss out on the must visit event of the buying season

Stella Dress /Jacket XXS-XL Color: White, Beige Composition: 92% Polyester 8% Elastin Wholesale Price : £41 RRP: £110

FOR MORE INFORMATION ON VISITING OR EXHIBITING THE SHOW VISIT OUR WEBSITE www.harrogatefashionweek.com

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

SASS AND EDGE’S RACHEL HUNT AND SALLY GOTT AT THE AWARDS CEREMONY

S

Sass and Edge wins Drapers’ Womenswear Independent of the Year 2023

ass and Edge has been crowned Womenswear Independent of the Year (with £1m+ turnover) in the Drapers’ Independents Awards 2023.

Owners Sally Hunt and Rachel Gott, who are both on this year’s Boutique Star Awards judging panel, were presented with a trophy during a lunchtime ceremony at London’s Grosvenor House. Around 300 fashion industry professionals attended the event including indie owners, agents, brand representatives and suppliers.

The co-founders, who opened their Winchester-based store in 2017, say they are absolutely delighted to have won the accolade: “It feels absolutely incredible to be this year’s winner.

The competition was seriously stiff and we were stunned when our name was announced. We feel so proud of this incredible achievement.”

When putting their winning entry together, the duo say they “spoke from the heart” and “tried to give an honest flavour of their business with the facts and figures.”

“We included the everyday and the special events, hoping it was enough to catch the attention of the judges,” they say. “When you’re working so hard in your business day to day, you can often lose sight of all that you are achieving. But writing an entry for an industry award means you have to take time to really consider your business as a whole. And for that to be recognised by our peers gives a huge boost to morale - not only for us as owners, but for our team too.”

Other award winners this year included The Pantry Underwear for Best Multi-Channel Independent, Domino Style for Best Use of Social Media, Young Ideas owner Anne

Wright for Community Champion and Maison SL in Notting Hill for Womenswear Independent of the Year (with less than £1 million turnover). Helene Rapaport, founder, owner and head of buying at Esher’s Bernard Boutique, meanwhile, was presented with the Lifetime Achievement Award.

Several suppliers were also recognised at the event including Frank Lyman Designs for Womenswear Brand of the Year, Cro-Che for Best New Brand and Marc Darcy for Menswear Brand of the Year.

Drapers’ editor Jill Geoghegan said the publication is “proud to support the independent retail sector, as it has done throughout its 136-year history.” She added: “Congratulations to our winners and finalists, who continue to innovate and enliven towns across the UK and Ireland.”

OCTOBER 2023 | boutique. | 7

FASHION FIX

Last chance to buy tickets for Boutique Star Awards winners’ party The last remaining tickets are now on sale for the Boutique Star Awards 2023 winners’ party. Taking place on Thursday 9 November at London’s May Fair Hotel, the glitzy event includes a welcome drinks reception, three course sit down dinner with wine as well as an awards ceremony hosted by television presenter Hayley Sparkes. Retailer categories up for grabs include Fashion Independent of the Year, Social Media Strategy of the Year and New Independent of the Year sponsored by City Goddess. Over 20 independent retailers have been short-listed for the competition, including Young Ideas, Collen and Clare, Kiti, The Pantry Underwear, Velvet Ladieswear, Cuckoo Boutique and Doodie Stark. Supplier categories, meanwhile,

2022 WINNERS

include British Brand of the Year and Female Founded Brand of the Year, with Goddiva, Pomodoro, Scream Pretty and Naia Beach all up for awards. All fashion independents and suppliers are invited to join the Boutique team to celebrate the industry’s achievements.

Tickets cost £190 each and more information can be found via boutique-magazine.co.uk/buy-tickets.

Pure London x JATC reveals finer details ahead of first combined show Further details have been announced for the inaugural Pure London x JATC, which takes place at Olympia this February.

According to organisers, visitors can expect a “revolutionary buying event” with 300 brands presenting their latest collections across nine destinations alongside a programme of “industry leading educational seminars.”

Just Around the Corner (JATC), which first announced it was merging with Pure London in August, will be positioned in the venue’s upstairs Grand Hall Gallery alongside

Footwear, Accessories, Menswear and Lifestyle and Beauty. Downstairs in the Grand Hall, the show’s main Woman destination will feature collections from both established and up and coming brands. There will also be a POP section offering a diverse selection of alternative, streetwear and gender-fluid collections as well as a Sustainable destination.

“The first Pure London x JATC combined show will be a truly landmark event for the fashion industry,” says Pure London event director Gloria Sandrucci. “I am incredibly excited for visitors and

buyers to see what can be achieved when two exciting shows and dedicated teams come together.

Pure London in the Grand Hall will be a fantastic and diverse showcase of everything women’s fashion has to offer; it is set to be the largest destination at the show which represents the breath of the collections for buyers to discover.”

FSB urges government to “take action on business rates” The Federation of Small Businesses (FSB) is urging the government to overhaul the UK’s current business rates system, declaring it “not for purpose” and “hugely damaging” to thousands of firms.

The association says the 75 per cent rates relief discount for the retail, hospitality and leisure sectors should be extended beyond the April 2024 cut-off to help small businesses survive next year.

Meanwhile, it is also calling for an increase in the threshold for Small Business Rates Relief (SBRR) from £12,000 to “at least £25,000,” which would remove more than 250,000 small businesses from the system altogether.

8 | boutique. | OCTOBER 2023

FSB national chair Martin McTague comments: “Government needs to bring about a sea change when it comes to business rates. Small firms have taken on huge cost burdens in recent times and the chancellor has an opportunity here to take action on business rates while enabling small businesses to grow. For many small businesses on the high street and town centres, the current relief is a lifeline. In April this is due to end, creating a cliff edge that will be hugely damaging to thousands of businesses. Ensuring the relief is maintained for those businesses that need it most will be key to their survival.”

www.dantejewellery.co.uk

T: 01260 226 588

FASHION FIX

Boutique barometer INDUSTRY SALES FIGURES AUGUST 2023 (VERSUS AUGUST 2022)

-11.83% Autumn and Spring Fair removes Connect from 2024 line-up Autumn and Spring Fair has pulled in-person meetings programme Connect from its 2024 events while it “collaborates with the industry to create better shows and experiences for the future.”

Connect made its debut at last month’s Autumn Fair, promising “a new way to shop the show” by facilitating pre-bookable on-stand appointments with exhibitors.

However, organiser Hyve said “the introduction of Connect did not add value in the way we expected it to.”

In a statement, divisional managing director Nicola Meadows said: “We introduced Connect with the aim of improving how buyers and sellers

do business at our events in a way which makes the most of time and resources. We hold our hands up that we fell short on executing this at Autumn Fair. I would like to take this opportunity to thank our customers again for their patience during this time and the continued support of these historic shows.

We have listened to what they have to say and we care about getting this right.”

Looking ahead, Meadows says there is still an opportunity to improve its future shows through the smart use of data and technology. Buyers and exhibitors are invited to share their views via E: SpringAutumnFairMarketing@ hyve.group.

Harrogate Fashion Week confirms 2024 show dates Following its successful expansion last season, Harrogate Fashion Week (HFW) organisers have announced both its 2024 events will return to the spa town’s Convention Centre for three days next year from 4 - 6 February and 4 - 6 August.

The shows will present the latest womenswear, occasionwear, footwear and accessories brands to buyers.

Over 80 per cent of last season’s exhibitors have reportedly rebooked following July’s event, with Pomodoro, Lizabella, Marble, Sahara, Bariloche, 10 | boutique. | OCTOBER 2023

Dolcezza and Lily and Me among those confirmed for February. Leading womenswear suppliers The Godske Group and Carol C Collections, meanwhile, will also present their full brand roster at the show.

Now in its tenth season, HFW has become a mainstay on the fashion trade show calendar. Last summer saw it add an extra date onto its usual two-day duration for the first time while it also increased its floor size to meet growing demand for exhibitor space.

Average sales quantity

+ 8.4% Average selling price

-9.61% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online.

Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

UK Customer Service +44 07368175176 ukinfo@franklyman.com

FASHION FIX

Stocking filler

Available in numerous designs and textures, Chalk’s Christmas stockings will bring a Scandi-inspired feel to homeware edits this festive season.

From £11 each; wholesale.chalkuk.com

Leading lady

Too beautiful to confine to the bedroom, Gilda and Pearl’s pure silk Backstage Pyjamas are everything shoppers need for a glamorous night in. £POA; E: info@gildaandpearl.co.uk

Boutique loves…

BEAUTIFUL BUYS TO TEMPT SHOPPERS THIS AW23

Sleep easy

Free from toxic ingredients and harsh chemicals, Joro’s Everyday Essentials range features ecofriendly bedding in cloud-soft organic cotton Percale or silky sustainable satin. Available in six colourways, £POA; E: sahib@jorohome.com

Sitting pretty

Harnessing more than 30 years’ experience, Portuguese furniture specialist Fenabel produces high quality style-led pieces such as this statement Tape lounge chair. £POA; E: business@fenabel.pt

Party time

Created by former M&S designer Tanya Patel, Chapter London designs and produces inclusive womenswear in the UK. The label has launched a capsule collection of party pieces for Christmas, with glitzy sequin dresses and jumpsuits taking centre stage. £POA; E: 07854 209 757 E: tanya@chapter.london 12 | boutique. | OCTOBER 2023

FASHION FIX

#Grid goals

TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@kiticymru

“We are super excited to have been shortlisted for Fashion Independent of the Year and Social Media Strategy of the Year for the Boutique Star Awards. We are so grateful for everyone who makes up our community…”

@theeyestylestudio

“…I’ve never underestimated the power of display, and in particular a window, to tell a story…To be recognised for this in a group of amazing retailers from across the UK is something I’m proud of and grateful for…”

C

M

Y

CM

MY

CY

CMY

K

@maeva.rae

“Finalists for Sustainable Brand of the Year!

Thank you so much to the gorgeous @boutique. magazine who have shortlisted us for the #boutiquestarawards We are thrilled.”

@the_brand_ambassadors_agency “…I’m shocked and utterly delighted to have been nominated for Fashion Agency of The Year at the @boutique.magazine Awards and cannot believe we’ve been shortlisted as a finalist…”

Social butterflies

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@collenandclare

@swolepanda

@dominostyle

The Insta page for Southwold’s Collen and Clare offers insight into the business whether it’s new product drops or in-store events with leading style experts.

Founded by two brothers, British sustainable brand Swole Panda regularly updates its followers with amusing behind-the-scenes reels and fresh product news.

Winner of this year’s Best Use of Social Media in the Drapers’ Independents Awards, hit the follow button on Domino Style for a daily dose of Insta inspo.

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Shhhhh.....

They Go Unnoticed So That You Won’t!

Secret Weapons, delivering high quality, beautifully packaged accessories for fashionistas who want to get noticed!

Tel: +44 (0)1423 885374 Email: info@patricia-eve.co.uk Website: www.patricia-eve.co.uk

Tel: +44 (0)1423 885374 Email: info@patricia-eve.co.uk Website: www.patricia-eve.co.uk

LYCRA® FitSense™ LYCRA® FitSense™ - New technology fuses lightweight power with targeted control Designed for the perfect extra firm shaping to create your control with printed liquid Lycra®. The art deco inspired pattern flatters as it flattens your tummy and shapes you with targeted control for all day wear – or all night!

Wire-free support creates the perfect lift for all day wear. Wear with confidence for your best shape with our patented Wonderful Edge® on back of leg openings for no lines and no ride up comfort.

Choose this bodysuit to slim your tummy and boost the bust.

OCTOBER 2023 | boutique. | 15

FASHION FIX

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Old into new

British-made brand Minnessak (meaning ‘keepsake’ in Swedish) creates unisex accessories from quality dead stock materials. Expect shoulder bags, laptop cases and backpacks made from repurposed US military jackets, old leather and rubber detailing from bicycle inner tubes. From £62; E: hello@minnessak.com minnessak.com

Comfort driven

Designed to elevate comfort to new levels, Nudea’s best-selling Tencel Seamless Bralette and Brief has been reimagined in recycled ribbed fabric. Wear it for lounging, yoga or all-day under any outfit. Available in three colourways, £POA; nudea.com

Second skin

Crafted in a recycled multi-stretch fabric that feels like a second skin, Magic Bodyfashion’s high leg thong Gloss Scoop Body lifts the bust while creating a super-smooth finish. Wear under dresses or pair with joggers for an easy off-duty look. £POA; Tel: 0207 499 4598 magicbodyfashion.com

Fall in love

Available in +70 colourways, by basics’ best-selling 4002 t-shirt is crafted in super-soft 100 per cent mulesing-free merino wool. Each of the Danish brand’s pieces are made to order to reduce waste. Stockists can choose from a vast selection of styles, colours, fabrics and sizes with no minimum order requirements to create individual edits for their store. £POA; bybasics.com 16 | boutique. | OCTOBER 2023

Plant-based

Made using recycled, biodegradable and green plant-based acetates, the Avantguard’s new Rewilding Collection combines 11 sustainable sunglasses styles for the most conscious shoppers. £POA; theavantguard.com

EVERYTHING IS MADE TO ORDER NO MINIMUM MIX AND MATCH YOUR OWN COLLECTION #BYBASICS

FASHION FIX

Redefining luxury

Sustainably crafted by hand in Italy using ethical materials, Vivien Lauren’s luxury bags will bring instant elegance to your accessories edit. Expect exquisite quality leather and expert craftsmanship throughout the premium range. £POA; Tel: 07432 138 134 E: info@vivienlauren. co.uk vivienlauren.co.uk

Festive sparkle

An update on one of its best-sellers, Scream Pretty’s Starburst Chain Drop Hoop Earrings combine two key trends in one. Dangling chains offer movement and interest while two statement stars add sparkle, resulting in a showstopping piece for Christmas and beyond. £18.50; Available in sterling silver with rhodium or 18ct gold plating, £18.50; tradescreampretty.com

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Olive branch

L’Occitane’s new limited edition Powdered Shea Collection blends olive wood with the warmth of shea nut, benzoin’s milky notes and delicate green accents.

Its Light Hand Cream is the perfect stocking filler. £POA; E: contact@loccitane.co.uk

Burning love

Brighten up homeware edits with Rex London’s vibrant set of pink and orange Dip Dye Candles. £POA; rexlondontrade.com 18 | boutique. | OCTOBER 2023

Making chains

Perfect for Christmas gifting, British female-founded brand Coti Vision has revolutionised the glasses market with its trend-led necklace reading glasses and chains. Choose from chains, cords and holders in numerous designs while each style can also be worn without glasses as standalone jewellery. Free display stand included with first order, from £7.50 - £35 each; E: info@cotivision.com cotivision.com

screampretty.com tradescreampretty.com 01753 424160 | sales@screampretty.com 10% OFF your first order with HELLO10* *minimum order value applies

Stock Up

WHAT TO BUY NOW

Party planning

GILDA AND PEARL

G

et ready for Christmas with our pick of irresistible gift ideas and short-order partywear suppliers…

OCTOBER 2023 | boutique. | 21

STOCK UP

Christmas gifting GET READY FOR FESTIVE RUSH WITH THESE COVETABLE PRESENT IDEAS Put stars in their eyes with Luna Charles’ Juno Moon and Star Hair Clip Set.

Reminisce about summer all year round with a cup of Garden Tea by From My Mother’s Garden.

Create a striking centrepiece with 101 Copenhagen’s ultra-stylish W Candle Holder.

Create a relaxing ambience with Maeva Rae’s mood-boosting luxury scented candle trio.

Bring sunshine to Christmas morning with Milly Grace’s ethically handcrafted Gold Sundial Hoop Earrings.

22 | boutique. | OCTOBER 2023

Stash small treasures inside Jonathan Adler’s solid hand-cast brass Dachshund Ring Bowl.

Be ready for all weathers with the sustainable Original Duckhead Umbrella.

Emu Australia’s handmade sheepskin slipper boots are a classic Christmas gift for all ages.

Sigal Distribution sigaldistribution@gmail.com

01784-482888

www.sigaldistribution.com

STOCK UP There’s space for a special photo inside this Tiny Celestial Locket by Lily Charmed.

Resident Pheasant’s Christmas Marizpan Stollen Vegan Chocolate is the ultimate Christmas indulgence.

Spritz on Others’ science-backed Red Skies fragrance to improve mental focus and clarity.

Reset your skincare routine with Beauty Pro’s anti-ageing Photon LED Light Therapy Mask.

Bring a luxe touch to daily walks with Holland and Cooper’s leather Classic Dog Lead.

Endless Love Affair’s Ivy Brown and Orange Sheer Panel Bralette feels just as good to wear as it looks.

Snuggle up until next spring in Sophie Allport’s luxurious 100 per cent wool herringbone throw.

Season in style with Rex London’s vintage-inspired leopard salt and pepper shakers.

Refresh smelly pets with Chalk Hound’s all-natural Dog Calming Shampoo.

A pair of Wushu Ruyi’s iconic Italian trainers are a guaranteed Christmas winner.

Get ready to star gaze in Fable England x Jessica Roux’s luxurious Tarot Tales Celestial Print Pyjamas.

101 COPENHAGEN E: sales@101cph.com, BEAUTY PRO faire.com.direct/beautypro, CHALK wholesale.chalkuk.com, EMU AUSTRALIA Tel: 0207 713 2080 emuaustralia.com, FABLE ENGLAND Tel: 0203 397 5885 E: trade@fableengland.com, FROM MY MOTHER’S GARDEN frommymothersgarden.co.uk/wholesale, GAIA SKINCARE E: info@gaiaskincare.co.uk gaiaskincare.com, HOLLAND COOPER hollandandcooper.com/pages/wholesale-contact, JONATHAN ADLER uk.jonathanadler.com/pages/wholesale, LILY CHARMED E: sales@lilycharmed.com, LUNA CHARLES E: wholesale@lunacharles.co.uk, MAEVA RAE Tel: 07432 119 937 E: scarlet@maevarae.com, MILLY GRACE E: hello@millygrace.co.uk millygrace.com, ORIGINAL DUCKHEAD originalduckhead.com/pages/wholesale, OTHERS E: contact@others.co others.co, RESIDENT PHEASANT, SOPHIE ALLPORT trade.sophieallport.com, WUSHU RUYI E: tanya.auburncollective@gmail.com auburncollective.co.uk

24 | boutique. | OCTOBER 2023

PARTY WEAR

Hollywood glamour CHANNEL YESTERYEAR ELEGANCE THIS CHRISTMAS WITH GODDIVA’S ULTRAGLAM SHORT ORDER COLLECTION

J

ust in time for the Christmas party season, British shortorder label Goddiva draws inspiration from the timeless allure of Old Hollywood to create its stunning collection of in-season dresses, jumpsuits and separates. The range includes classic silhouettes, ethereal fabrics, frivolous feathers and dazzling star-studded sequins for the ultimate in evening glamour. Buyers can expect a rich and sophisticated colour palette that mixes black and opulent gold with luxurious emerald and sultry burgundy. Star pieces include its Gold Liquid Sequin Corsage Maxi Dress, Diamante Fishnet Cowl Back Maxi with long sleeves and its Embroidered Sequin Beaded Cap Sleeve Maxi in burgundy. Get ready to step into a world where the spirit of the silver screen lives on. Wholesale prices around £30-45 per piece in average while the minimum order requirement is £150.

CONTACT: Tel: 0208 599 5544 citygoddess.co.uk OCTOBER 2023 | boutique. | 25

PARTYWEAR ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST HATS, BAGS AND GIFTS

Safe keeping

Crafted in sumptuous Blueberry Velvet, Fable England’s embroidered Deer and Moon jewellery box will keep trinkets safe at home and on the go. £POA; Tel: 0203 397 5885 E: trade@fableengland.com

70s revival

Instantly transform denim jackets and winter coats with Joe Browns’ Retro Shaggy Collar, crafted in soft and cosy faux fur. £POA; E: wholesale@joebrowns.co.uk 26 | boutique. | OCTOBER 2023

Hit refresh

With a fresh blend of rose petals, lime and sandalwood, Arran’s After the Rain Hand Wash brings a touch of luxe to the bathroom.

Combine with its Hand Lotion for extra indulgence. £POA; arran.com/pages/arran-wholesale

Crowning glory

Silk and Lawn’s pure silk Liberty Osterley Pink Floral Turban can be worn at night as a glamorous hair protector or as a stylish accessory anytime of the day. £POA; E: katie@silkandlawn.com

Ladies who lunch

Brighten up lunch breaks with Kind Bag’s new eco-friendly lunch bags made from recycled plastic bottles.

Available in three prints, £POA; E: hello@kindbag.co

Get the lowdown

Great as a TV station or sideboard, Mustard Made’s stylish Lowdown Locker offers a stylish way to organise living rooms, home offices and hallways. Available in 11 colourways £POA; uk.mustardmade.com/pages/ stockist-application

Nice list

Fashion fans will be thrilled to find a pair of Wushu Ruyi’s retro-inspired Italian-made trainers under the Christmas tree this year. £POA; E: tanya.auburncollective@gmail.com auburncollective.co.uk

Starry night

Luna Charles’ Nova Star Studded vegan leather handbag will bring a touch a celestial magic to boutique line ups this Christmas. £86.54; E: wholesale@lunacharles.co.uk

ACCESSSORIES

Full circle

Handcrafted by local Balinese silversmiths, Nusa Studio’s Amed Silver Earrings feature a highly intricate design made with hundreds of tiny silver granules. £POA; Tel: 07768 130 146 E: hello@nusa.studio

Time for tea

Signature scent

Good on paper

Featuring a delicate harmony of amber, leather and rice spices, Holland and Cooper’s hand-poured Signature No.1 Candle will bring opulence to any room. £POA; hollandandcooper.com/pages/ wholesale-contact

Independent paper-making brand Cambridge Imprint produces recyclable and biodegradable greetings cards and wrapping paper featuring its own original, joyful illustrations. £POA; cambridgeimprint.co.uk/trade

Rocking around

Christmas countdown

Packaged inside a collectable festive tin, Cartwright and Butler’s Winter Wonderland Breakfast Tea is the perfect pick-me-up for frosty December mornings. £POA; cartwrightandbutler.co.uk/trade

Cute and purse-friendly, Rex London’s Green Wooden Horse Christmas decoration is sure to bring festive cheer to boutique shoppers this season. £POA; rexlondontrade.com

With 24 pockets for filling with little treats, Sophie Allport’s embroidered fabric advent calendar is guaranteed to make December even more fun. £POA; trade.sophieallport.com

Finishing touch

Rewilding project

Sporting hero

Made from super-soft velour, the Sweet Pea Velvet Cushion

by From My Mother’s Garden is machine washable and lovingly hand crafted in the UK. £POA; E: info@frommymothersgarden.co.uk; frommymothersgarden.co.uk

Hitting stores this month, the Avantguard’s Rewilding Collection features 11 sunglasses styles made from recycled and biodegradable plant-based acetates. £POA; E: dave@beachave.com.au theavantguard.com

The latest Puma x ModiBodi collection includes three periodproof underwear styles so those who are menstruating don’t have to miss out on playing sports. £POA; modibodi.co.uk/pages/ wholesale-enquiry OCTOBER 2023 | boutique. | 27

A lifeline for families since 1853 We’re the only organisation dedicated to supporting the children of people who work in the ritish fashion and textile industry.

From boardroom to boutique, studio to warehouse, we’re here for every parent who finds themselves unable to afford essential items like clothes, bedroom furniture or study equipment for their child.

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Down to Business

INSIGHT FOR FASHION INDIES

A helping hand?

A

rtificial Intelligence could transform the content-creating process for small businesses forever. However, enlisting machines doesn’t come without risk.

Here’s what business owners need to know about the potential legal implications of adopting AI…

CASH MACANAYA ON UNSPLASH OCTOBER 2023 | boutique. | 29

DOWN TO BUSINESS

Machine learning

ERIC KRULL ON UNSPLASH

FROM INTELLECTUAL PROPERTY INFRINGEMENT TO DATA PRIVACY LAWS, SMALL BUSINESSES ENLISTING ARTIFICIAL INTELLIGENCE TO ENHANCE THEIR SERVICES COULD POTENTIALLY LAND THEMSELVES IN LEGAL HOT WATER. HERE’S HOW TO PROCEED WITH CAUTION, BY REED SMITH’S STACY MARCUS, KERI BRUCE AND EMILY FARO

G

enerative Artificial Intelligence (otherwise known as AI) has been generating quite a buzz in the commercial world. Contentcreating algorithms, such as ChatGPT and text-to-image model Stable Diffusion, are expected to have a revolutionary impact on all businesses in the coming years. And those in fashion retail are no exception.

Retailers can make use of AI in a number of different ways – from generating punchy website copy in seconds to producing engaging advertising campaigns.

AI also has the potential to tailor products to your customers’ individual interests using data analytics, making personalised recommendations a breeze.

Clearly, the potential benefits for fashion retailers are huge.

But while advancements in AI technology are creating new opportunities, there are a number of legal implications. And for this 30 | boutique. | OCTOBER 2023

reason, businesses of all sizes should consider the risks carefully before they dive in with both feet. It’s worth noting that this is particularly important for indies that may not be as well hedged against financial fallout should their use of AI go awry.

Data privacy

Using data to provide customers with bespoke recommendations is a well-established practice.

Though the collection of this data may still be subject to laws and regulations, the use of biometric data (a person’s unique physical, physiological or behavioural characteristics) is subject to more restrictive regulations in the UK and EU through GDPR legislation. Similarly, there are laws in the United States, such as the Biometric Information Privacy Act in the state of Illinois, which regulate the collection, use, and handling of biometric identifiers and information.

Historically, there may have been less need for fashion retailers to obtain or store biometric information compared to, for example, browsing data revealing past shopping habits.

However, by making use of biometric data, such as weight, height and skin colour, AI can now be used to allow consumers to virtually try on clothes or test beauty products before making a purchase. This technology is set to become more readily available as AI continues to develop, but businesses must be cautious when using this information. The GDPR provides a regulatory regime governing the use of personal data. Some data privacy laws also feature stringent requirements that data cannot be used without informed consent and a valid reason. Meanwhile, some consumers may also have a legal right to request that their data be removed or corrected.

DOWN TO BUSINESS Navigating this data privacy landscape is a potentially arduous administrative task for smaller businesses, but it may also be complicated further by the difficulty in controlling how AI systems use information.

Due to the nature of AI systems, which learn from data inputs, it may not even be possible to remove data. Once information is inputted into an AI tool, it is also not always possible to prevent it from being used for other purposes, which may breach data privacy regulations.

Businesses should consider whether these risks – and the financial and PR fallouts that could follow a misstep – outweigh any benefits AI offers before utilising the technology.

Copyright considerations

Brands and product developers must also be aware of copyright laws when using AI. The benefits of using such systems to create new designs, particularly for smaller businesses, are very clear.

Generative Artificial Intelligence enables creators to produce something fresh, very quickly and easily, by simply inputting a sketch, a prompt and a handful of pointers such as colour, cut and material. However, this is not necessarily the panacea it may appear to be at first glance.

No new design is protected by copyright without sufficient human involvement, with definitions of authorship consistently limited to humans. The US Copyright Office, which plays an important role in setting global standards, has advised in clear terms that materials generated solely by AI will not be protected by copyright because they fall short of the required degree of human authorship. There are ongoing legal challenges that may yet alter this, including the Thaler patent case awaiting judgment by the UK Supreme Court. But as it stands, businesses that rely on AI to design new materials will not be able to claim copyright protection.

This means that new textile or graphic designs may, by default, be in the public domain. An example of this in practice might be a small designer using AI to create an original graphic print to use on a garment. The print itself would not be protected by copyright if it did not have enough human input. That could be a potentially damaging development for any business in the sector but may have an outsized impact on smaller brands that usually rely on exclusivity more than larger competitors. For independent retailers stocking AI-generated fashion, we could see more cheap copies created by high street brands, which could be catastrophic to sales.

Generative AI is still developing, albeit quickly, and the legal picture is continually changing alongside it. As a result, retailers should remain cautious when using AI. Existing laws and regulations do give an indication of some of the particularly challenging problems, including the data privacy regulations governing the use of consumers’ personal data, and whether copyright protections can be relied upon. It’s crucial ROCK N ROLL MONKEY ON UNSPLASH that all businesses are aware of the risks before joining the AI fray. After all, it’s better to be safe than sorry when What is Generative AI? it comes to trying new tools Generative Artificial Intelligence (also in business. known as Generative AI or GenAI) can create text, images or other media in seconds using data inputted by humans.

Stacy Marcus, Keri Bruce Investment in the technology has surged and Emily Faro are partners in recent years, with the likes of Google and associate at international and Microsoft racing to develop their own law firm Reed Smith; for cutting-edge models. more information visit reedsmith.com OCTOBER 2023 | boutique. | 31

DOWN TO BUSINESS While 26 per cent of shoppers always open their post-purchase emails and 29 per cent open them most times, a surprising 25 per cent don’t get any follow-up from retailers. That’s a massive gap and a missed shot at building a lasting connection that turns one-time shoppers into regulars.

Subject matter

PHIL HEARING ON UNSPLASH

Season's greetings

I

KEEP CHRISTMAS SHOPPERS RETURNING IN THE NEW YEAR WITH A CLEAR POSTPURCHASE COMMUNICATION STRATEGY, SAYS SHIPUP’S AGOP ASHJIAN

magine it's Christmas and everywhere you look there's a rush of people making purchases, wrapping gifts, and eagerly waiting for their online orders to arrive. In the thick of it all, retailers are facing a real challenge - not just to sell, but to keep customers coming back. Especially now, when budgets are tight and shopping smart is the norm, how we keep in touch with customers post-purchase is crucial.

First impressions

Let's chat about the first purchase. A customer makes an online order. The wait for delivery begins. It's not just about the product; it’s about the brand making its first impression. A smooth, on-time delivery? That’s a good start!

But we all know that during busy times, like the festive season, this doesn’t always happen.

32 | boutique. | OCTOBER 2023

Our recent study uncovered something pretty straightforward but vital: keeping shoppers informed is key. A big chunk of shoppers (38 per cent) won’t return after a bumpy post-purchase ride. They can handle delays, but they want to be in the know. For 80 per cent, receiving timely alerts on where their order is matters a lot, and 57 per cent expect instant heads-up on any delays.

But the journey doesn’t end after the delivery arrives. Keeping up communication with post-purchase emails can gently nudge a customer towards buying again. A hefty 80 per cent of shoppers say they need a good, if not excellent, post-purchase experience to consider coming back.

A smart post-purchase plan doesn’t just tick boxes – it keeps customers smiling and opens doors to make them loyal fans.

Diving a bit deeper, what do customers want to see in those emails? Our study shows 46 per cent like seeing special deals or offers, 41 per cent want information on loyalty schemes, and 21 per cent appreciate suggestions on other products they might enjoy.

Additionally, while 41 per cent believe customer reviews are vital when making shopping decisions, only 21 per cent contribute them.

This discrepancy not only highlights but confirms a robust opportunity to encourage more customer feedback and interactions.

Being honest and saying sorry when things go wrong also goes a long way in keeping a customer. Our study shows that over half of shoppers (54 per cent) might give a retailer another shot after a bad experience if they apologise and offer a discount. A genuine apology and good customer service builds bridges and gives retailers a second chance.

In the bustling holiday season, a message for retailers has emerged: post-purchase communication isn’t just a nice-to-have - it’s a must-have. The conversation shouldn’t stop at the buy button. If you continue the communication, ensuring customers feel valued and acknowledged, it's likely they will become loyal customers, returning during Christmas and throughout the year.

Agop Ashjian is CEO at postpurchase experience specialist Shipup, which helps online retailers deliver consistent and proactive communication to inform customers at every stage beyond purchase; shipup.co

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Shop Talk

INDUSTRY OPINION

Retail newness

A STAR BOUTIQUE

record number of small shops are closing in the UK, but many inspiring new indies are opening their doors too. With this in mind, we speak to two new boutique owners about their journey into fashion retail…

OCTOBER 2023 | boutique. | 35

SHOP TALK

Get the luxe

BRINGING A MAYFAIR-INSPIRED SHOPPING EXPERIENCE TO THE NORTH LONDON SUBURBS, 18-MONTH-OLD MINIMUMAXIMUM IS ALREADY MAKING A NAME FOR ITSELF AS A LEADING LUXURY FASHION DESTINATION

L

ocated in North London’s leafy enclave of Hadley Wood, luxury fashion independent MinimuMaximum offers a friendly shopping experience inside a sleek and modern retail space.

The one-storey store is relatively new, opening its doors last summer with a curated edit of high-end labels. But it is already attracting industry attention, having secured an impressive roster of brands, a loyal customer base and two spots on this year’s Boutique Star Awards shortlist.

So, what’s the story behind this burgeoning 18-month-old premium fashion retailer?

Fashionable beginnings

MinimuMaximum is the brainchild of Imran Khan, whose family has lived and worked in North London for over 35 years. His career began as a teenager packing boxes in the warehouse of his family’s fashion distribution business, which he eventually took over. In 2010, he decided to move into the premium fashion sector before hatching plans to open his own high-end store.

36 | boutique. | OCTOBER 2023

The founder’s original concept for MinimuMaximum was to “bring a piece of Mayfair” to the affluent Hadley Wood. “Our vision is to bring the vibrant, cutting-edge essence of London to the suburbs,” he says. “We aim to make our customers feel like they’re experiencing central London’s fashion scene right on their doorstep.”

The store carries both womenswear and menswear, offering a covetable selection of luxury clothing, footwear, accessories and gifts.

Core labels include Viktor and Rolf, Ami Paris, Anya Hindmarch, Coperni, Soulland, Outerknown and Max Mara. Meanwhile, it also stocks a wide variety of handbags and small leather goods. “Our fresh and diverse collection encompasses a range of brands and products, making every purchase a unique and exciting exploration,” says Imran.

“Our customers value exclusivity, craftsmanship and elegance, seeking out unique pieces that reflect their refined style and appreciation of the artistry behind each creation.”

But MinimuMaximum is about much more than merely selling designer fashion. For Imran, making

people “feel special” is one of the main reasons he wanted to open the store: “My mother was an orphan who struggled in the early part of her life but always put her family first,” he says. “She was a great believer in the human spirit to fulfil dreams and aspirations and to be kind and supportive, with humanity at the core of who she was.” Her legacy has become the cornerstone of MinimuMaximum's ethos – a place where “everyone who steps through the door is made to feel immediately welcome, where they are treated

SHOP TALK

with courtesy and respect and where they can find a curated selection of clothing and accessories that makes them feel special.”

Sustainability is also a key focus for the retail founder, who has specifically chosen suppliers that put people and the planet first - such as US label Outerknown. “In a world where conscious consumerism is gaining momentum, we try, where possible, to carefully select brands that prioritise eco-friendly materials and circular economy,” he says. “We look for brands that have ethical

labour practices, are transparent about their sourcing, manufacturing, and sustainability processes, have low impact production methods and provide quality and longevity as a priority.”

Visual feast

MinimuMaximum’s minimalist interior has been designed to provide the perfect backdrop for its premium product line-up. The visual merchandising journey begins with its well-polished window displays, which Imran says it uses to “tell a

compelling story, entice passing shoppers and set the stage for an exceptional shopping experience.”

“Customers stepping inside are greeted by an open and spacious layout with clean lines and minimalistic design elements,” he says. “The sleek furniture and fixtures provide uncluttered space for customers to browse with ease. All product displays are thoughtfully curated, and the interior design and merchandising help create an immersive and enjoyable shopping experience.”

OCTOBER 2023 | boutique. | 37

SHOP TALK

The owner says its strategic layout is designed to not only enhance product visibility, but to encourage customers to explore further. Employing cross-merchandising tactics, it strategically places related products together to tempt shoppers to make additional purchases. Showcasing complete outfits also helps to simplify the customer's journey.

Lighting is another key feature within the boutique’s design, with spotlights and ambient illuminations strategically placed to enhance its products. The store is currently in the process of integrating multimedia elements into the shopping experience, too.

Large screens will soon display fashion shows and behind-thescenes content, giving the retail space an inspirational and hightech edge.

Raising awareness

To promote the new store, Imran says MinimuMaxmium’s team – led by store manager Amy Renan – has “embraced a multi-faceted approach. This includes strategic social media campaigns showcasing its curated collections and collaborating with local influencers who “share its passion.”

The retailer has also invested in local advertising to drive footfall as 38 | boutique. | OCTOBER 2023

well as in-house events. “Working with influencers has not only enriched our brand’s narrative but also engaged a wider audience, sparking authentic conversations about our offerings,” he says.

“Meanwhile, by hosting immersive local events and participating in fashion showcases, we’ve embedded our boutique in the community’s consciousness. This comprehensive strategy seamlessly weaves together social media allure, influencer synergy, and local engagement to create a compelling and resonant presence for our boutique.”

Retail is a tough climate, and while the store’s first 18 months have been successful, Imran says the team has faced numerous challenges along the way. “Retailers are facing very challenging times post covid and Brexit,” he says.

“Together with the cost-of-living crisis and international issues, there’s a perfect storm of trouble for businesses and retailers in particular.”

The owner cites his biggest obstacles as high business rates, utility expenses and “pushing the local council to be more supportive of the local high street.” He says: “I strongly feel we need to cultivate a culture of support for the local high street from the government down to make our high streets

thrive again. We have found that people truly enjoy the whole shopping experience and human connections walking into a shop brings, so why isn’t there more support? A thriving high street brings enormous socio-economic benefits to the local community and is something we should all be supporting - especially central and local government.”

With local awareness increasing and the store’s loyal fan base steadily growing, Imran’s next big venture is taking the business online. His focus for the coming months is launching an e-commerce site before Christmas to make the most of the busy season. There’s also plans for another bricks-and-mortar store in the pipeline elsewhere in Barnet, which he hopes will materialise in 2025.

But for now, the main emphasis will be on driving growth and spreading the word among shoppers in Hadley Wood: “We aim to establish MinimumMaximum as a leading retail destination for fashionistas,” says Imran. “To achieve this, we will be bringing in exciting new brands as well as the established icons to create a truly unique offer. We are very excited to see what the future holds for the business.”

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SHOP TALK

“Retail crime has reached epidemic levels for shops of all sizes” BIRA CEO ANDREW GOODACRE ON COMBATTING THE RISE IN RETAIL THEFT AND CRIME

W

hen I speak to independent retailer owners about the issues they face, it generally concerns the internet, consumer behaviour and business rates.

But just recently another concern has risen to the top of the agenda: retail crime. And it’s not just in-store theft and staff abuse – these criminals are now turning their attention to online retailers too.

Retailers of all sizes are now saying retail crime has reached epidemic levels, with all sectors – from food and fashion to DIY – being affected. Of course, retail theft is nothing new. However, the rise in volume and the emboldened approach of the criminals is concerning. The value of goods stolen in the past 12 months stands at £2.8 billion - and that figure is probably even more when we factor in online crime.

We all recognise the classic shop theft scenario: customer walks in, hides the products and walks out (although many do not even bother trying to conceal what they’re taking these days). Online theft used to be a case of customers claiming to have not received a delivery. Now it has become more sophisticated, with criminals ordering designer garments, returning fake copies and claiming a refund.

The sad reality is that retail crime has been allowed to become a low-risk, high-reward crime. The police have not taken it seriously, the sentencing is almost non-existent, and the criminals know this. The cost-of-living crisis has fuelled this criminal activity by increasing the size of the black market – the ultimate destination for stolen goods.

Recognising the gravity of the situation, Bira has been proactive in finding solutions for retailers. We have engaged with key figures and stakeholders to shed light on the urgent need to address retail crime. Our actions include meetings with the police and crime minister, the small business minister, chief constables and police and crime commissioners. Additionally, we have initiated the establishment of an All Party Parliamentary Group dedicated to addressing retail crime and ensuring the safety of our high streets. Joining our voice with others through co-signed letters to relevant authorities, we have urged immediate action.

40 | boutique. | OCTOBER 2023

THE NIX COMPANY ON UNSPLASH

Bira is calling for the following:

Make reporting the crime easier – members tell us it can take up to two hours!

Improved police response – this is not a victimless crime Clarify the evidence needed to prosecute We have 20,000 more police officers – let’s have more police presence on high streets More convictions and better use of community banning orders to deal with perennial offenders Much of the crime is committed by people with addictions – let’s invest in rehabilitation Retailers have a role to play, too. Businesses need to report every crime so the authorities understand the volume of incidents. Also, they could create an early warning messaging system with fellow business owners so that people can be forewarned. As we enter the vital final quarter of 2023, shop theft is likely to get worse before it gets better. So please beware, stay safe and work together to deter the criminals.

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SHOP TALK

“Our first few weeks in business have been amazing we’ve received so much support” DARCY LONG, CO-FOUNDER OF HIGHCLIFFE WOMENSWEAR INDEPENDENT STAR BOUTIQUE, SHARES THE STORY BEHIND HER BRAND NEW STORE

O

pened in Dorset’s Highcliffe just a few weeks ago, new independent Star Boutique offers classic womenswear brands alongside pretty jewellery and accessories.

The shop is the brainchild of 18-year-old Darcy Long and her mother, Mandy, who both wanted to create a unique space where shoppers could find something special. Here we speak to the young business owner about her journey into fashion retail so far…

What is your career background?

I left college this summer after studying Fashion and Textiles, Media and Graphic design. While studying, I chose to specialise in surface pattern design so I have a real eye for colour and texture. I wanted to get straight out into the workplace rather than going to university.

As fashion and shopping have always been great loves of mine and I’ve always been an independent and determined person, opening a boutique was the perfect way to combine all my loves and interests.

What does your mum bring to the venture as your business partner?

My mum has had a wide variety of jobs, but most recently worked in social media management, which of course is a valuable skill for the business! Retail and shop keeping runs in the family as her parents (my grandparents) ran the local greengrocers for many years. She has always wanted to build a business from scratch, so together we decided that life was too short and to just go for it!

What’s the ethos behind Star Boutique?

Star Boutique embodies what it is to be a small independent business. We want to greet everyone with a smile, and get to know our customers personally. It’s somewhere shoppers can visit to pick up items that just aren’t in mainstream stores; somewhere they can rely on to find a last-minute gift or a treat for themselves.

42 | boutique. | OCTOBER 2023

Which brands do you carry and who is your target customer?

Our brands include Great Plains, Luella, Lily and Me, Suzy D London and Cadenza Knitwear. We also have a wide range of accessories from Coral and Mint, Clementine Jewellery and Lua. Our target customers are local ladies aged 30 upwards, who live on the coast.

They seek versatile pieces that are easy to ‘throw on and go’ and can be easily slotted into their existing wardrobes. They come to us for everyday basics, but also to pick up some ‘star’ pieces along the way.

How successful has the launch been so far?

Our first few weeks in business have been amazing and we’ve received so much support from the local community. Everyone has welcomed a fresh new business to the high street and said they’ve loved bringing their girlfriends in for a shopping spree.

What challenges have you faced while opening the new shop?

Getting everything up and running took longer than we expected. We had a few small challenges to navigate, but on the whole it all went according to plan. Opening

SHOP TALK

a shop has definitely taught me to go with the flow and adapt to everything life throws at me; it’s certainly been an emotional roller coaster.

Where did you buy your products and how easy was it to source stock?

In the very early days when it seemed as though the shop may actually become a reality, I began researching online for potential brands, applying for wholesale accounts and looking at their collections. I then attended Just Around The Corner, Pure London and Scoop where I put together my first edit for SS24, and made contacts for immediate stock too. It has been a little tricky sourcing stock for AW23, as obviously we were out of the buying loop. But we managed it and brands have been accommodating.

How have you promoted the new opening?

On the day of our grand opening we had a balloon display outside, ran an in-store giveaway and gave out complimentary bubbles. Our local community action team has been really supportive and have shared our social media handles and included us in their local newsletter. We have carried out leaflet

drops to the local community including local hotels and restaurants to advertise to residents, tourists and holidaymakers who visit Highcliffe all year-round. The local newspaper also ran an article for us too, which was great.

What are your plans for the next few months?

I aim to get our website up and running so that we can offer online shopping and expand our customer base. Christmas is my favourite time of year, so I’m really looking forward to the festive period at the shop.

We are planning to hold in-store Christmas shopping nights for gift-buying and party outfits. Later on in the year we are looking forward to a summer by the sea, and meeting all the holidaymakers.

How about long-term aspirations for the business?

I’d love to be able to employ some staff for the business and to see it grow. It would be amazing for Star Boutique to become a well-known part of the high street where people come to time after time to receive the experience and customer service that only an independent can provide.

OCTOBER 2023 | boutique. | 43

BUYER’S GUIDE Accessories Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk

44 | boutique. | OCTOBER 2023

Top To Toe Lyonsdown House 23-29 Hendon Lane, London, N3 1RT Software Systems T: 020 3376 5888 E: info@toptotoe.com UKP WORLDWIDE UKP Worldwide (UKPW) are a customs agent specialising in customs clearance of low and high value eCommerce parcels including fully managed returns logistics and duty reclaim.

UK Office | Unit 18-19 Wornal Park | Menmarsh Road | Worminghall | Aylesbury | Bucks HP18 9JX T: +44 (0) 1844 398 880 W: ukpworldwide.com

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Show Dates : 4-6 February 2024 Home and Gift Harrogate Convention Centre Organiser: Clarion Events W: homeandgift.co.uk Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser: indx shows W: www.indxshows.co.uk

Messe Frankfurt France Texworld Evolution Paris 5 – 7 February 2023 Paris Porte de Versailles, Hall 7 E: visitorservice@france. messefrankfurt.com Moda/ Autumn and Spring Fair Organiser: Hyve Group Website: www.moda-uk.co.uk Pure London Organiser: Hyve Group Website: www.purelondon.com T: +44 (0)203 855 9550 E: visitor@purelondon.com Show Dates: 11 – 13th Feb 2024 Scoop Organiser: Hyve Ltd Website: scoop-international.com Show Dates: 11 – 13th Feb 2024 -Olympia West Top Drawer Olympia – London Organiser: Clarion Events W: topdrawer.co.uk Show Dates: 10 - 12th September

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Lofina Agent: Joanna Edwards Agency T: 07989014141/ 07512550346 W: www.shoebox.dk

BUYER’S GUIDE Womenswear Anonymous To wear it is to love it T: 0161 819 5544 E: showroom@heenafashions.co.uk W: myfashionhouse.co.uk Apt Collections: Brands: Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact: Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk

By Basics Contact UK Agent: Jeremy@cates.co.uk W: Bybasics.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Dolcezza Europe Brands: Dolcezza and Ever Sassy European Office: T: +353-21-2038019 E: sales@dolcezzaeurope.ie Double H Agency Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - Twitter Instagram W: www.doublehagency.com T: 02034326387 Extravagance Brands: Sarah Pacini, Thanny, Caraclan Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

Frank Lyman UK Customer Service T: 07368 175176 W: www.franklyman.com E: ukinfo@franklyman.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Leap N Link Ltd Brands: Pause Café , Fuego Woma – Oliver Philips – Bleu d’Azur Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Blueberry, Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei.

E: office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com Olivia Darcy Luxury Womenswear, designed and made in Yorkshire E: info@oliviadarcy.co.uk W: www.oliviadarcy.co.uk/

Partners In Fashion (2019) LTD Brands: Erfo – Franks Walder – Just White – Kris Fashion – B Three – Manisa – Marina V – Relaxed by Toni – Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Pomodoro Contact: Noreen and Hemant E: info@pomodoroclothing.com W: pomodoroclothing.com T: 0208 961 4000 Sally Dawes Agency Brands: ESTHEME CASHMERE, SFIZIO, INDIES, BLEU BLANC ROUGE, PRET POUR PARTIR T: 0776 997 03 87 E: sally@sallydawes.com W: www.sallydawes.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Coco-Y-Club. Condici, Cream, Frank Lyman, Orientique, Tirelli, Ispirato T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

OCTOBER 2023 | boutique. | 45

Date:

9th November 2023

Venue:

The May Fair Hotel London

Welcome drinks 3 course dinner with wine Tea/coffee and petit fours Awards ceremony DJ after party

Tickets £190

Book now!

Ticket info contact: Julie@bpmedialtd.co.uk

Propress MINI The Ultimate Handheld Steamer from the original steamer company

Propress MINI is the natural addittion to your shops stock. Contact us to find out why and for wholesale pricing.

Tel: 020 8417 0660 | Email: hello@propress.co.uk propress.co.uk