Boutique Magazine November 2024

NOVEMBER 2024

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 168

All that glitters

32 The Guild Short-order Christmas BSA winners’ party 2025 trade shows

10 – 12.02.2025 PARIS LE BOURGET, FRANCE

Weaving the Future

Sourcing | Business | Solutions

texworld-paris.com

EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHER Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of City Goddess; Tel: 0208 599 5544; citygoddess.co.uk

Sparkle season

W

e had a magical evening earlier this month celebrating independent fashion retail at the fourth Boutique Star Awards. After another challenging year for the industry, it was great to see so many indie retailers and suppliers together in one room in such high spirits.

It’s always a huge privilege to read your entries. However, this year it’s been even more inspirational to see the creativity and resilience behind so many thriving independent businesses.

Thank you to everyone who joined us at the May Fair Hotel and to every single person who entered this year. To our winners and finalists: congratulations. Each of you is excelling in a sector that’s only getting more competitive - we hope you’ll wear your Boutique Star Award finalist or winner status with pride.

Of course, we couldn’t have done it without our incredible judging panel. Thank you to Jan Shutt from Sunday Best, AIS/ INDX’s James Crabtree, Bira CEO Andrew Goodacre, The Resilient Retail Club’s Catherine Erdly and fashion agent Diane Sykes, who all generously gave their time and expertise to help choose the winners.

Finally, I’d like to say a special thanks to our category sponsors

AIS/INDX, Bira and City Goddess, whose support is vital for making these awards - and the winners’ party - possible. They’re true champions of the independent fashion retail sector, and it’s great to see their commitment to supporting small businesses, particularly during difficult times.

Curious to find out who took home this year’s trophies? Head to page seven for the highlights and our six-page round-up, starting on page 12, for party pictures and the full list of winners.

If you missed this year’s event and wish you’d been there, fear not - we’ll be back in 2025 for another celebration of independent fashion retail. Entries for next year’s competition will officially open in March (and we’ll be adding some new categories into the mix, too).

Wishing you a sparkling November!

Gemma Ward, Editor Follow us on Instagram @boutique.magazine

BSABSA 2024 2024

BSABSA 2024 2024

DIANE SYKES & YOUNG IDEAS

BSA 2024

2024 WINNERS Store Design of the Year Henmores Ediit (highly commended)

SALT SOCIETY

Footwear Brand of the Year Lofina Sustainability Advocate of the Year MOOand BOOM Leafy Green (highly commended) JOANNA EDWARDS AGENCY & LOFINA JOANNA EDWARDS AGENCY & LOFINA

OSOBOUTIQUE

Fashion Agency of the Year Oldstrom Social Media Strategy of the Year Artichoke

DIFFUSE DIFFUSE RETAILRETAIL RENESRENES FASHION FASHION

Jewellery and Watch Brand of the Year Edblad Samantha Siu (highly commended)

JAMES LIFESTYLE CHLOECHLOE JAMES LIFESTYLE

WARDROBE AT THE CROSS POMODORO & CHALK

Employer of the Year Young Ideas Female Founded Brand of the Year Fee G

After After unveiling unveiling the chandelier-adorned the chandelier-adorned Crystal Crystal RoomRoom in dramatic in dramatic fashion, fashion, attendees attendees sat down sat down to a three-course to a three-course dinnerdinner of grilled of grilled halloumi halloumi salad,salad, roast chicken roast chicken and mini and mini desserts. desserts.

Boutique Boutique magazine magazine publisher publisher Julie Neill Julie set Neill theset the tone of tone theof evening the evening with her withopening her opening speech, speech, thanking thanking category category sponsors sponsors AIS/ INDX, AIS/ INDX, Bira and BiraCity andGoddess City Goddess for for supporting supporting the awards. the awards.

She also Shecongratulated also congratulated the finalists the finalists THIS THIS YEAR’S YEAR’S BOUTIQUE BOUTIQUE STAR STAR and spoke and spoke of howofoverwhelmed how overwhelmed the team the had teambeen had by been theby the high standard high standard of entries: of entries: “This “This awards awards evening evening allows allows us to us to AWARDS AWARDS WINNERS’ WINNERS’ PARTY PARTY WASWAS celebrate celebrate our industry our industry together,” together,” she said. she “This said. “This is not isonly not only A NIGHT A NIGHT TO REMEMBER TO REMEMBER FORFOR THETHE our livelihoods, our livelihoods, but more but more importantly, importantly, our passion our passion too.” too.”

Following Following dinner, dinner, television television presenter presenter Hayley Hayley Sparkes Sparkes INDEPENDENT INDEPENDENT RETAIL RETAIL SECTOR. SECTOR. took to took thetostage the stage to host to the hostawards the awards ceremony. ceremony.

Now her Now her HERE’S HERE’S WHAT WHAT HAPPENED HAPPENED AT THE AT THE fourthfourth time compèring time compèring the event, the event, she reflected she reflected on allon all INDUSTRY INDUSTRY PARTY PARTY OF THE OF THE YEAR YEAR the changes the changes in retail in retail over the overpast thefew pastyears few years and said andthe said the awards awards were an were important an important way toway honour to honour the resilience the resilience n a Thursday n a Thursday evening evening in early in early November, November, and determination and determination of theofpeople the people in theinindustry. the industry.

“Each“Each over 100 overindependent 100 independent fashion fashion retailretail of youofhas youa has unique a unique story story of passion of passion and courage,” and courage,” she she insiders insiders gathered gathered insideinside London’s London’s May May said. “Behind said. “Behind everyevery business business there there are hours are hours of hard of hard Fair Hotel Fair Hotel for the forfourth the fourth annual annual Boutique Boutique work work and endless and endless perseverance. perseverance.

And that’s And that’s why we’re why we’re Star Awards.

Star Awards.

BrandBrand founders, founders, designers, designers, boutique boutique celebrating celebrating all of all youofhere you tonight.” here tonight.” teams, teams, agentsagents and PRs andsipped PRs sipped on prosecco on prosecco and festive and festive Derbyshire Derbyshire indie indie Henmores, Henmores, part of part theofYoung the Young mocktails mocktails whilewhile discussing discussing the trials the trials and tribulations and tribulationsIdeas Ideas group,group, was announced was announced as winner as winner of theof the of past of 12 past months 12 months in retail. in retail.

Yet, despite Yet, despite the the evening’s evening’s first award: first award: Store Store Design Design of theofYear. the Year. challenging challenging economic economic backdrop backdrop (and (and previous previous day’s day’s Fashion Fashion agentagent DianeDiane SykesSykes presented presented the trophy the trophy to to shockshock US election US election result), result), the joy theand joyexcitement and excitement in in ownerowner AnneAnne Wright Wright and sales and sales manager manager PaulaPaula Preston, Preston, the room the room was palpable. was palpable. who said whothey saidwere they truly were honoured truly honoured to receive to receive the award. the award.

New Independent of the Year Salt Society Wardrobe at the Cross (highly commended) International Brand of the Year Alquema

ARTICHOKE

Newcomer Katie Gibbs, OSOboutique

CATHERINE ERDLY & FEE G

British Brand of the Year Chalk Sustainable Brand of the Year Lily and Me

OO

| NOVEMBER | NOVEMBER 12 | boutique.

12 | boutique.

2024 2024

LILY & ME

Outstanding Business City Goddess

Reach Reachfor for the thestars stars

Community Hero of the Year Rainbow and Spoon

EDIIT EDIIT

Fashion Independent of the Year Velvet Renes Fashion (highly commended) Ediit (highly commended)

KENNEDI BOUTIQUE KENNEDI BOUTIQUE

Lifetime Achievement Nigel and Claudia Hughes | boutique. | boutique. | 13 | 13 NOVEMBER NOVEMBER 2024 2024

LOFINA & JAMES CRABTREE

18 | boutique. | NOVEMBER 2024

NOVEMBER 2024 | boutique. | 3

WWW.MASCARA.LONDON Mascara London, Frank Saul Fashions LTD, Frank Saul House, Steele Road, London, NW10 7AR Tel: + 44 (0) 20 8965 1522 Email: info@mascara.london

E

27

ts C du c

St

39

we IT ns D e E w om i e s 24 E t or H ou s s T an d a c c e d an

I H ro C le p 22 O ab s C in d E st a r an Su d b an

e ew ller h’s ar y es

U to s ys a IQ bu stm T 20 U S ct hri O E rfe C B OV y-pe this L rt le Pa ark sp

22

20

B

pa r ty

B ST OU In A T gl sid R I Q itt e er th A U in is W E g w ye A in ar’s RD ne S rs’ 12

L

U Es Y se IN 27 da nti G te al s f tr 2 I or ad 0 N y e 2 ye our sho 5 ar n w di ew ar y

F

07

E AS wo ssen H m tia IO en l n N sw ew ea s FI r i fo X nd r ies

39

FA E SH 36 X st ba Th T IO an g s i s R N d , j mo A ho e w n S t m

44 T E H

G D S ew U LA dr el B K An Rach get d C O A E cts Bu B ra C sse n Bi e di tum cr Au da s’ oo ve G Re e

O ie O o C er Z ium rs d e LY un rem m ay T fo e s p s t o r y d IE ild at cu ve U Gu ur er r e Q e er c for h wea Th lk 32 Wa ples to st a

be

NOVEMBER 2024

boutique.

ar

NOVEMBER 2024 | boutique. | 5

FASHION FIX

Fashion Fix

F

ESSENTIAL NEWS FOR FASHION INDIES

Boutique Star Awards 2024 winners crowned at glittering Mayfair ceremony

ashion independents Velvet, Henmores and Salt Society are among the winners of this year’s Boutique Star Awards. Their names were announced at a glamorous ceremony in London’s May Fair Hotel earlier this month attended by over 100 industry insiders.

This year’s event was hosted by television presenter Hayley Sparkes who congratulated all the finalists for reaching the final stage of the competition. Boutique magazine publisher Julie Neill also gave a welcome speech thanking award sponsors City Goddess, Bira and AIS/ INDX as well as the attendees for supporting the awards.

Leading fashion indies taking home trophies included Velvet in Hove for Fashion Independent of the Year sponsored by AIS/INDX, Moo and Boom for Sustainability Advocate of the Year and Henmores for Store Design of the Year. Salt Society was also named New Independent of the Year sponsored by

City Goddess and Rainbow and Spoon was crowned Community Hero of the Year sponsored by Bira.

Supplier awards, meanwhile, went to Lofina for Footwear Brand of the Year, Oldstrom for Fashion Agency of the Year and Fee G for Female-Founded Brand of the Year.

Finally, three special awards were also presented to City Goddess for Outstanding Business, Apt Collections co-founders Nigel and Claudia Hughes for Lifetime Achievement and Katie Gibbs from OSOboutique for Newcomer sponsored by City Goddess.

This year’s winners were selected by an esteemed judging panel of industry experts including Sunday Best founder Jan Shutt, The Resilient Retail Club’s Catherine Erdly, Bira CEO Andrew Goodacre, AIS head of fashion James Crabtree, fashion agency founder Diane Sykes and Boutique magazine editor Gemma Ward.

NOVEMBER 2024 | boutique. | 7

FASHION FIX

Retail sales volumes return to pre-mini budget level Retail sales volumes rose by 0.3 per cent in September, finally returning to levels seen before Liz Truss and Kwasi Kwarteng’s mini budget in 2022. According to the latest Office For National Statistics retail sales bulletin, the amount shoppers bought continued to climb in September following a healthy 1 per cent uptick in August.

Non-food store sales, which includes clothing and footwear, rose by 2.5 per cent compared to the month before. Computer and telecommunications retailers saw the strongest growth in the ‘other non-food’ category, with volumes increasing by 5.5 per cent.

Supermarkets, however, saw a decline of 2.4 per cent – the largest month-on-month fall in volumes for food stores this year. The

JACEK DYLAG ON UNSPLASH

amount shoppers spent online was also up 6.7 per cent year-on-year compared to September 2023.

“It’s encouraging to see that September’s sales volumes were at their highest index levels since July 2022,” says Parcelhero’s David Jinks. “It looks like Brits are now recovering from the impact of 2022’s galloping inflation and soaring household energy bills. Computers and telecommunications equipment are generally considered nonessential spending, so it’s heartening that consumers may be feeling a little more confident about their finances.”

Fashion independents express relief over settled Trouva payments Trouva has begun paying independent retailers selling through its marketplace after a fourmonth delay, Boutique magazine has learned. Several indie owners have come forward to express relief that previously outstanding invoices have now been settled in full.

Trouva reportedly notified retailers by email that it was working through settling outstanding balances and that payments were imminent. However, at the time of going to press, some boutique owners say they are still waiting for funds. One independent retailer told us anonymously: “Our invoices have not been settled but I have been told that they (Trouva) are working on it. I’m still a bit sceptical to be honest until we’ve received payment.” Another said: “We have 8 | boutique. | NOVEMBER 2024

not received payment for pending sales since August 2024. Trouva told us this week that they have closed the financing round, but they said that back in September too.”

The boutique marketplace, which takes orders and payments on behalf of boutiques via its site, initially sent an email to retailers in August informing them of a delay to its usual payment schedule. The company blamed “an unforeseen issue” on the delay and said it was waiting on the completion of a new funding round before it could start making payments.

While Trouva claimed the average amount it owed each boutique was “under £1,000,” several indies have told Boutique magazine that they were waiting for payments ranging from £3,000 to £8,000 each.

The Women’s Society Boutique announces closure Herford-based womenswear independent The Women’s Society Boutique has permanently closed following 18 years of trading.

Owner Victoria Rex Lees, who started the business in 2006, announced the news on Instagram explaining she needed to prioritise her mental health and family.

“We faced many challenges over the years – rising costs, Brexit impacts, declining footfall, and the pressures of competing with online giants,” she said. “It became harder to keep sight of why we started this journey. But, more importantly, as a mum of two young children, I realised I needed to prioritise my mental health and focus on my family. It’s truly the end of an era.”

Before its closure, the store stocked high-end international brands including Vilagallo, Emu Australia, Munthe, Soaked in Luxury, Charli and Fabienne Chapot.

Victoria started the business aged 25 with business partner Dave Willis after studying retail management at university and working as a buyer for the Christmas department at BHS head office. In 2008 they opened a second store, but it closed amid the recession. Ten years ago, the founder bought out her partner and took full control of the business.

In 2021 the boutique was named one of the Top 50 Independents in the UK by Grazia magazine while it has also won numerous consumer awards as well as being shortlisted

by Drapers as Womenswear Independent of the Year in 2013.

BARBARA LEBEK

TRAFFIC PEOPLE

NEROGIARDINI

FRANSA

ORIGINAL CREATOR

MOLLY JO

CARMELA

HOPE & IVY

PERUZZI

Register to Attend! www. h a r r o gatefa s hionweek.com | 0 1 4 23 6 23 7 0 1 |

@h arrog ate f ash ion w e e k

FASHION FIX

Autumn Budget “betrays indie retailers and could be catastrophic for high street,” warns Bira The British Independent Retail Association (Bira) slammed last month’s Autumn Budget as “the most damaging for independent retailers in recent memory.” It warned the “triple blow” of doubled business rates, increased National Insurance, and higher minimum wage costs could cause widespread closures across the UK high street.

The new measures, which were presented to parliament by chancellor Rachel Reeves on 30 October, include a reduction in business rates relief from 75 per cent to 40 per cent (capped at £110k) from April 2025. This move, says Bira, “will more than double costs for many retailers.”Employer National Insurance contributions, meanwhile, will rise from 13.8 per cent to 15 per cent, with the earnings threshold slashed from £9,100 to £5,000. However, Employment Allowance will increase from £5,000 to £10,500, which Reeves said will save almost 2 million SMEs from the rise.

Finally, the minimum wage is

set to increase by 6.7 per cent to £12.21 per hour for workers aged 21 and over.

“This is without doubt the worst Budget for independent retailers I have seen in my time representing the sector,” says Bira CEO Andrew Goodacre. “The government’s actions show complete disregard for the thousands of hard-working shop owners who form the backbone of our high streets.

“Small retailers, who have already endured years of challenging trading conditions, now face a perfect storm of crippling cost increases. Their business rates will more than double as relief drops from 75 per cent to 40 per cent while they’re hit simultaneously with employer National Insurance and minimum wage increases.

“This Budget betrays every independent retailer who has fought to keep their business alive through recent challenges. It’s not just disappointing – it’s potentially catastrophic for Britain’s high streets.”

Read more Budget analysis in Andrew’s column on page 44.

Boutique barometer INDUSTRY SALES FIGURES SEPTEMBER 2024 (VS SEPTEMBER 2023)

- 2.25% Average sales quantity

+ 5.02% Average selling price

+ 1.53% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Spring Fair calls on industry to help mark 75-year anniversary Birmingham trade show Spring Fair is calling on attendees from the past and present to share anecdotes and photos in commemoration of its 75-year anniversary. Organisers are planning to use the contributions to create a large-scale digital Hall of Fame to mark the milestone, which will be unveiled at its next edition in February 2025.

One significant event it is hoping to highlight is its 1976 edition when it moved from Blackpool to the National Exhibition Centre (NEC) near Birmingham. That year saw both the show and brand-new venue officially inaugurated by Queen Elizabeth II. 10 | boutique. | NOVEMBER 2024

“This milestone event will bring the retail community together – to celebrate the past, present and future of retailing and put the spotlight on the people and businesses who have made Spring Fair a part of their retailing journey,” says event director Soraya Gadelrab. “We would love to receive all your memorable memories and pictures, and we will create a place where the community can take a nostalgic look back on the years gone by. I can’t wait to see pictures from the past and hear your stories.”

Organisers are particularly interested in hearing from long-

time exhibitors and attendees with memorable accounts or photography from its previous shows. Retailers and brands that are celebrating their own anniversaries in 2025 are also urged to take part (E: reka.rasko@hyve.group to submit stories and photos).

Spring Fair’s 75th anniversary edition will take place from 2 – 5 February 2025 at NEC Birmingham.

BSA 2024

Reach for the stars THIS YEAR’S BOUTIQUE STAR AWARDS WINNERS’ PARTY WAS A NIGHT TO REMEMBER FOR THE INDEPENDENT RETAIL SECTOR. HERE’S WHAT HAPPENED AT THE INDUSTRY PARTY OF THE YEAR

O

n a Thursday evening in early November, over 100 independent fashion retail insiders gathered inside London’s May Fair Hotel for the fourth annual Boutique Star Awards. Brand founders, designers, boutique teams, agents and PRs sipped on prosecco and festive mocktails while discussing the trials and tribulations of the past 12 months in retail. Yet, despite the challenging economic backdrop (and previous day’s shock US election result), the joy and excitement in the room was palpable.

12 | boutique. | NOVEMBER 2024

After unveiling the chandelier-adorned Crystal Room in dramatic fashion, attendees sat down to a three-course dinner of grilled halloumi salad, roast chicken and mini desserts. Boutique magazine publisher Julie Neill set the tone of the evening with her opening speech, thanking category sponsors AIS/ INDX, Bira and City Goddess for supporting the awards. She also congratulated the finalists and spoke of how overwhelmed the team had been by the high standard of entries: “This awards evening allows us to celebrate our industry together,” she said. “This is not only our livelihoods, but more importantly, our passion too.”

Following dinner, television presenter Hayley Sparkes took to the stage to host the awards ceremony. Now her fourth time compèring the event, she reflected on all the changes in retail over the past few years and said the awards were an important way to honour the resilience and determination of the people in the industry. “Each of you has a unique story of passion and courage,” she said. “Behind every business there are hours of hard work and endless perseverance. And that’s why we’re celebrating all of you here tonight.”

Derbyshire indie Henmores, part of the Young Ideas group, was announced as winner of the evening’s first award: Store Design of the Year.

Fashion agent Diane Sykes presented the trophy to owner Anne Wright and sales manager Paula Preston, who said they were truly honoured to receive the award.

BSA 2024

JOANNA EDWARDS AGENCY & LOFINA

DIFFUSE RETAIL RENES FASHION

CHLOE JAMES LIFESTYLE

EDIIT

KENNEDI BOUTIQUE

NOVEMBER 2024 | boutique. | 13

BSA 2024 London womenswear group Ediit was also presented with a highly commended award after impressing the judges with its beautiful Islington-based boutique. Next, it was the turn of Denmark’s Lofina, which was presented with the Footwear Brand of the Year trophy by James Crabtree, head of fashion at AIS/INDX. Whitchurch-based lifestyle store Moo and Boom was then announced as the winner of Sustainability Advocate of the Year while Leafy Green in Scotland’s Strathaven was named highly commended. Next, Bira CEO Andrew Goodacre presented Oldstrom founder Caroline Ekström with the trophy for Fashion Agency of the Year.

Norfolk boutique Artichoke was also revealed as 2024’s winner of Social Media Strategy of the Year, with founder Sarah Simonds making a heartfelt speech dedicating the award to her team.

Swedish-based jewellery brand Edblad was then announced as Jewellery and Watch Brand of the Year, accepted on its behalf by UK agent Oldstrom. New York based designer Samantha Siu, who flew in especially for event, was also awarded with highly commended recognition thanks to her beautiful customisable designs.

Next, Bira’s Andrew Goodacre returned to the stage to present Young Ideas with the winning trophy for new award category Independent Employer of the Year.

Judge and Resilient Retail Club founder Catherine Erdly then announced Fee G, first created

by Fiona Heaney in Dublin over 20 years ago, as Female Founded Brand of the Year 2024.

Announcing the first special award winner of the evening was Renes Fashion’s Tiffany Moore. As last year’s recipient, she presented the Outstanding Business trophy to winner City Goddess, which was acknowledged for its buying innovations and commitment to supporting indie retailers.

14 | boutique. | NOVEMBER 2024

HAYLEY SPARKES

Founder Kuganeswaran Thangarajah (Mr Kugan) then returned to the stage to present the trophy to this year’s New Independent of the Year winner.

This had been a particularly strong category this year attracting entries from a range of inspiring new retail start-ups. Judges chose Cheshire retailer Wardrobe at the Cross as the runner up while Cornwall’s Salt Society was announced as overall winner. Founder Harriet Secular, who first opened the coastal concept store (followed by sister boutique Boheme by Salt Society) less than one year ago, said it was a

proud moment to be recognised by the industry.

It was then the turn of Australian womenswear label Alquema, which was named International Brand of the Year. Nigel and Claudia Hughes, co-founders of Apt Collections, which represents the label in the UK, accepted the trophy on behalf of the team. This was followed by the second special award of the evening: Newcomer. This year this accolade was presented to OSOboutique’s Katie Gibbs following her outstanding contribution to the Sailsbury-based womenswear store since joining only 12 months ago.

Sustainable Brand of the Year 2024

Sustainable Brand of the Year 2024

BSA 2024 As the ceremony began to reach its end, the team behind lifestyle supplier Chalk collected the prestigious trophy for British Brand of the Year, presented by last year’s winner Noreen Puri from Pomodoro. Meanwhile, British lifestyle label Lily and Me received the award for Sustainable Brand of the Year following its very conscious move towards greener production.

Director Ben Haywood took to the stage with sisters Amelia and Polly Webb, saying they were delighted to achieve recognition for the brand’s ethical standards. Bira’s Andrew Goodacre then announced Rainbow and Spoon as the winner of the final special award of the evening: Community Hero of the Year 2024.

The evening came to a climax when Velvet was announced as overall winner of 2024’s highly coveted Fashion Independent of the Year title. Founder Emma Draper said it had “been a wild ride” since opening the Hove-based store almost 25 years ago and dedicated the award to her “18-strong team of amazing women.” Lancaster indie Renes Fashion and Ediit were also highly commended by the judges.

Finally, Boutique magazine publisher Julie Neill presented this year’s Lifetime Achievement trophy to Nigel and Claudia Hughes. Both have been working in the industry for several decades and set up their own agency, Apt Collections, in the late 1990s. Over the years they’ve introduced (and helped grow) several international brands in the UK market while championing independent fashion retail. In his speech, Nigel said they were immensely grateful to be recognised.

Following the ceremony, the celebrations continued until the early hours as guests enjoyed more drinks and partied on chequerboard dancefloor. We can’t think of a better way to celebrate independent fashion retail after another challenging yet inspirational year. What a night to remember!

16 | boutique. | NOVEMBER 2024

ARTICHOKE & CHLOE JAMES LIFESTYLE

POMODORO AND LILY & ME

CHALK

DIANE SYKES & YOUNG IDEAS

BSA 2024

2024 WINNERS Store Design of the Year Henmores Ediit (highly commended)

SALT SOCIETY

Footwear Brand of the Year Lofina Sustainability Advocate of the Year MOOand BOOM Leafy Green (highly commended)

OSOBOUTIQUE

Fashion Agency of the Year Oldstrom Social Media Strategy of the Year Artichoke Jewellery and Watch Brand of the Year Edblad Samantha Siu (highly commended)

WARDROBE AT THE CROSS POMODORO & CHALK

Employer of the Year Young Ideas Female Founded Brand of the Year Fee G

LILY & ME

Outstanding Business City Goddess New Independent of the Year Salt Society Wardrobe at the Cross (highly commended) International Brand of the Year Alquema

ARTICHOKE

Newcomer Katie Gibbs, OSOboutique

CATHERINE ERDLY & FEE G

British Brand of the Year Chalk Sustainable Brand of the Year Lily and Me Community Hero of the Year Rainbow and Spoon Fashion Independent of the Year Velvet Renes Fashion (highly commended) Ediit (highly commended) Lifetime Achievement Nigel and Claudia Hughes

18 | boutique. | NOVEMBER 2024

LOFINA & JAMES CRABTREE

BSA 2024 2024 WINNERS

CITY GODDESS

ANDREW GOODACRE & OLDSTROM

DIANE SYKES & EDIIT

VELVET

SAMANTHA SIU

NIGEL & CLAUDIA HUGHES

NOVEMBER 2024 | boutique. | 19

FASHION FIX

Cold comfort

Cornish lifestyle brand Celtic and Co excels in timeless and sustainable knitwear. Its classic Diamond Fair Isle jumper is knitted in Shetlandstyle wool, creating the perfect throw-on piece for braving cold-weather days. £POA; Tel: 0333 400 044 celticandco.com

Christmas cracker

Sustainable label BAÉ creates timeless womenswear in considered fabrics that transcends seasonal trends. Its Hope jacket and side bow will be the star of the show this Christmas. £POA; E: janet@blackpr.co.uk baemoments.com/pages/become-a-retailer

Boutique loves…

STANDOUT FASHION BUYS TO UPGRADE YOUR RAILS

On the money

Elevate everyday essentials with Honey and Toast’s Mini Flora purse. Designed in London and then made by hand in Somerset, it features two generously sized sections, card slots and snap-shut poppers. £POA; E: info@honeyandtoast.co.uk honeyandtoast.co.uk

Sleeping beauty

Adorned with an intricate botanical print, Fable England’s Floral Engravings Pyjamas will bring joy to any nighttime routine. Expect a roomy elastic waistband, pockets and soft viscose fabric that’s perfect for dreaming in all year round. £POA; Tel: 0203 397 5885 E: trade@fableengland.com 20 | boutique. | NOVEMBER 2024

Fit check

Wrap up in Dea Kudibal’s classic caramel-check Cornelia Coat. Made from 70 per cent wool, it features a waist-cinching tie belt and exaggerated cuffs. £POA; Tel: 07778 158 986 oldstrom.com

PAGE TITLE

Footwear Brand of the Year

London showroom dates; 20th Jan - 21st Feb 2025 Contact Joanna: 07512550346 info@joannaedwardsagency.co.uk www.joannaedwardsagency.co.uk NOVEMBER 2024 | boutique. | 21

FASHION FIX

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Dressing up

Handmade and hand-pleated with care, Alquema’s timeless womenswear is perfect for modern event dressing. Expect modern fabrics, ombré colourways and easy-wear silhouettes. £76 £87 per piece on average; Tel: 07734 942 382 aptcollections.co.uk

Positive impact

Woven using superfine cashmere goat wool, Tbco’s Houndstooth Oversized Scarf is a winter staple that shoppers will love for years to come. £POA; tartanblanketco.com/pages/

Good on paper

Ice queen

Independent paper-making brand Cambridge Imprint produces recyclable and biodegradable greetings cards and wrapping paper featuring its own original, joyful illustrations. £POA; cambridgeimprint.co.uk/trade

Hand sculpted in Istanbul using responsibly sourced metals and gemstones, The Charites London’s Aurora Cross features five ice blue topaz stones and a beautiful reversible design. £POA; E: info@thechariteslondon.com

Easy chic

Crafted in organic cotton, Selected Femme’s cornflower blue wrap top will instantly elevate jeans this SS25 and beyond. £POA; E: cecilie.andersen@bestseller.com

22 | boutique. | NOVEMBER 2024

PAGE TITLE

NOVEMBER 2024 | boutique. | 23

FASHION FIX

Female boss

Looking for stylish workwear?

Independent brand House of Kind is the creation of solicitor Sonica Beckmann who wanted to promote kindness and sisterhood in corporate spaces. Hero pieces include the TrailBlazer jacket and She’s in Charge pencil skirt (both pictured). £POA; E: janet@blackpr.co.uk houseofkind.london

Party piece

Norwegian brand HØST & VÅR has created a Christmas capsule featuring evening dresses in various shapes and prints. Expect dramatic silhouettes and eco-friendly materials. £POA; E: dody@blackpr.co.uk hostandvar.com

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Sparkle & shine

Get the party started with Pom Amsterdam’s glitter accent Festive Pink Pants. Style with its matching blouse and gold heels for easy Christmas glamour. £POA; E: sales@pom-amsterdam.nl pomamsterdam.com

Note making

Vintage christmas

Streamline gift wrapping this festive season with Rex London’s 1950s Christmas Washi Tape. Simply position around gifts as an easy and decorative alternative to ribbon. £POA; rexlondontrade.com 24 | boutique. | NOVEMBER 2024

Jessica Anderton Designs’ Art of Scent notebook features a repetitive print of 29 iconic perfume and cologne bottles. Each is bound in England on ultra-smooth paper and then finished with a handy ribbon marker. £POA; E: jessicaandertondesigns@gmail.com

PAGE TITLE

01784-482888

Sigal Distribution sigaldistribution@gmail.com

NOVEMBER 2024 | boutique. | 25

www.sigaldistribution.com

PAGE TITLE

26 | boutique. | NOVEMBER 2024

Stock Up

WHAT TO BUY NOW

Time for a refill?

CIFF

P

lan your 2025 buying schedule with our ultimate international trade show guide. Read on for best hotspots to find your next bestsellers…

NOVEMBER 2024 | boutique. | 27

Stand & deliver TRADE SHOW GUIDE

MUST-VISIT TRADE SHOWS TO ADD TO YOUR 2025 BUYING SCHEDULE

TOP DRAWER JANUARY WHEN: 12 – 14 January WHERE: Olympia London CATEGORIES: Gifts, food, toys, wellbeing, greetings and stationery, fashion home, craft and emerging brands REASONS TO VISIT: Get ready for a profitable new year with a trip to design-led trade show Top Drawer. Offering buyers several key areas to explore, expect exclusive brands, established suppliers and fresh industry talent. Alongside sourcing products, visitors will also be able to access informative talks, business advice and trends inspiration.

WHO'S NEXT

WHEN: 18 – 20 January WHERE: Porte de Versailles, Paris CATEGORIES: womenswear, young designers, resort and swimwear, beauty and lifestyle, jewellery, leather goods, footwear and textile accessories

TICKETS: free – register via topdrawer.co.uk

KEY BRANDS: Leon & Harper, Emile et Ida, Laidback London, Bobo Choses, Buffalo, The New Society, Natalie Lacroix Showroom and Barbour REASONS TO VISIT: Presenting a vibrant showcase of international fashion brands in the heart of Paris, Who’s Next attracts thousands of buyers each season with its strong product lineup, catwalk shows and live presentations. Visitors can source sustainable labels at its Impact event, forward-thinking business solutions at Traffic, jewellery at Bijorhca and responsible innovations at Neonyt Paris. For AW25, the show is increasing its lifestyle offer while it will also inaugurate the WSN Academy – a new learning centre offering retail masterclasses and coaching.

TICKETS: €55 via platform.wsn.community/en/index

WONDERLAND WHEN: 26 – 28 January WHERE: The Sheraton Grand London Park Lane CATEGORIES: lingerie, loungewear and sleepwear, beachwear and accessories, boutique gifting KEY BRANDS: Lise Charmel, Chantelle, Aubade, Huit, Passionata, Simone Perele, Laurence Tavernier, Rawbought, Cottonreal and Soakwash REASONS TO VISIT: Since making its debut in January, Wonderland has 28 | boutique. | NOVEMBER 2024

become one of the largest lingerie, nightwear and swimwear trade shows in the UK offering heritage brands and emerging talent. Following the success of its first two seasons, the show is now moving to Mayfair’s Sheraton Grand Park Lane. Visitors will be able to uncover luxe lingerie, chic loungewear, beachwear and premium gifting on both short and forward order.

TICKETS: Free – pre-register via wonderlandshow.co.uk

TRADE SHOW GUIDE

CIFF

WHEN: 28 – 30 January WHERE: Bella Center, Copenhagen CATEGORIES: womenswear, menswear, childrenswear, footwear, lingerie REASONS TO VISIT: Running in tandem with Copenhagen Fashion Week, CIFF is one of the largest global fashion trade events on the calendar showcasing over 1,200 exhibitors each season including a huge selection of Scandi brands. Since launching in 1993, it has become one of Northern Europe’s longest running trade events and is a great place for UK retailers to discover new suppliers.

Visit for positive energy, playfulness and inspiration, with around 15,000 square metres of luxury showrooms on offer including CIFF Village, which boasts more than 500 brands with permanent residency.

TICKETS: free – register via ciff.dk

INDX WOMAN WHEN: 29 – 30 January WHERE: Cranmore Park Conference and Exhibition Centre, Cranmore Avenue, Shirley, Solihull KEY BRANDS: B Young, BARTS, Dreams, ENVY, Fransa, Jessica Graaf, Joules, Lily & Me and Nomads CATEGORIES: apparel, footwear and accessories REASONS TO VISIT: Uniquely curated by retail experts, INDX Woman showcases an exciting mix of apparel, footwear and accessories brands alongside the latest retail insight. Expect a friendly business-focused format, free onsite parking and complimentary refreshments served throughout the day. Organisers also promise exclusive off-order discounts for savvy buyers wanting to maximise their AW25 budgets.

FOOTWEAR TODAY LIVE FEBRUARY

WHEN: 2 – 3 February WHERE: National Conference Centre, Birmingham CATEGORIES: Footwear, shoe accessories, bags, purses, leather goods

TICKETS: Free via indxshows.co.uk/indx-fashion/ womenswear/registration

WHY VISIT: Since arriving on the trade show scene in 2022, Footwear Today Live has experienced rapid growth. Visitors can find an inspiring line-up of footwear brands across nine halls on two separate levels. Organisers say the event is easy to navigate and offers plenty of space to browse. With a focus on convenience and experience, buyers and exhibitors are served complementary lunch and refreshments. Plus, there’s free on-site parking positioned right outside the front door as well as a free shuttle service running from Birmingham International train station. Organisers also host the smaller London Shoe Show, which takes place from 9 – 10 February at Kensington’s Copthorne Tara Hotel.

ENTRY: Free – register via footwearstockrooms.co.uk NOVEMBER 2024 | boutique. | 29

TRADE SHOW GUIDE

HARROGATE FASHION WEEK WHEN: 2 – 4 February WHERE: Harrogate Convention Centre, Harrogate KEY BRANDS: Marble, Godske, Rino & Pelle, Vilagallo, Alice Collins, Carol C Collections, Ichi, InWear, John Charles, Jessica Graaf, Dolcezza, Betty Barclay, Guess, Masai and Henriette Steffensen CATEGORIES: womenswear, footwear, lifestyle and accessories REASONS TO VISIT: Showcasing over 200 brands across four separate halls, this season’s Harrogate Fashion Week promises to be a one-stopshop for AW25 product sourcing. Expect the show’s biggest autumn/ winter edition to date as it expands its floor space into Hall A for the first time. Located in one of the UK’s most picturesque towns, the two-day event offers a great combination of buying and networking opportunities.

Retailers can relax in its Prosecco Bar and enjoy a free drink during Happy Hour. It also provides complimentary cloakroom facilities while

SPRING FAIR

WHEN: 2 – 5 February WHERE: NEC Birmingham KEY EXHIBITORS: Sifcon, Lesser & Pavey, Candlelight Products, Heaven Sends, Joe Davies, Enesco, Widdop & Co, Puckator, Chalk UK,

organisers have secured a partnership with Reservation Highway to offer exclusive hotel offers and a 25 per cent LNER rail discount (visit harrogatefashionweek.com/ visit for more information).

TICKETS: Register online for free entry via harrogatefashionweek.com

Langs, Half Moon Bay, Kikkerland, Gift Republic, East of India, Sevin, Heathcote & Ivory, Upper Canada, The Art File, Emotional Rescue CATEGORIES: homewares, Christmas, gifting, decorations, décor, kids toys, beauty and wellbeing, fashion, jewellery and footwear (via Moda at Spring Fair) REASONS TO VISIT: Celebrating its 75th anniversary this season, Spring Fair is the UK’s largest retail trade event. The show is split across four key destinations - Home, Gift, Fashion and Everyday- and showcases over one million products.

This season organisers are planning a series of celebrations to mark its latest milestone as well as introducing new business pavilions across all sectors. Visitors can also take advantage of inspiring business talks and masterclasses as well as free parking and discounted hotel rooms.

TICKETS: Register your interest for free entry via springfair. com/visitor-registration

MODA FASHION AT SPRING FAIR WHEN: 2 – 5 February WHERE: NEC Birmingham KEY EXHIBITORS: Lunar, LJ&R, Jessica Graaf, Sunco, Goose Island, Nova Of London, Hug Leggings, Ashwood Leather, Miss Sparrow, Powder Design, Jess & Lou, Miss Milly, Peace of Mind, Scream Pretty, Reeves & Reeves, Shrieking Violet CATEGORIES: womenswear, watches, jewellery, footwear, fashion accessories REASONS TO VISIT: Taking place as a standalone sector within Spring Fair, Moda Fashion will unveil the latest womenswear, footwear, jewellery and accessories collections from over 200 exhibitors. Helping to shape the future of fashion retail, visitors will be given a front row seat to the latest trends, new designers and must-have collections. Alongside order30 | boutique. | NOVEMBER 2024

writing opportunities, buyers will be able to attend a free Moda Catwalk with presentations running throughout the show.

TICKETS: Register your interest for free entry via springfair.com/visitor-registration

CLOTHING & FOOTWEAR Stock your collections with on-trend products this February at Spring Fair 2025.

Scan to register or visit springfair.com

TRADE SHOW GUIDE

MOMAD

WHEN: 7 – 9 February WHERE: IFEMA Madrid CATEGORIES: fashion, footwear and accessories REASONS TO VISIT: Established in the late 1970s, Momad is the largest trade show in Southern Europe showcasing international fashion and footwear. The three-day event will unveil an exciting line-up of exclusive collections and new brands for AW25 as well as highlighting the latest trends and retail concepts. Buyers can browse several areas such as Textile Clothing, Footwear and Accessories, Ego for young designers, Sustainable Experience as well as Retail Services.

TICKETS: Free - registration opens closer to the event via ifema.es.en/momad/tickets

INDX NATIONAL INTIMATE APPAREL SHOW WHEN: 9 – 10 February WHERE: Cranmore Park, Solihull CATEGORIES: Lingerie, swimwear, nightwear, loungewear and legwear REASONS TO VISIT: Bringing together the latest market trends, retail insight and leading lingerie, swim and hosiery brands, INDX National Intimate Apparel Show is a mustvisit for boutique buyers. The event offers a curated selection of brands carefully chosen to meet commercial demands.

Buyers can also attend a range of free on-site events that offer key opportunities to network and collaborate. With a focus on convenience, expect free parking and cloakroom, complimentary barista refreshments, digital show guide and printed floor plan as well as exclusive off-order discounts.

C

M

Y

CM

MY

CY

CMY

K

TICKETS: Free via indxshows.co.uk/shows/ intimate-apparel

SCOOP INTERNATIONAL WHEN: 9 – 11 February WHERE: Olympia West, Kensington, London CATEGORIES: womenswear, menswear, jewellery, accessories and shoes, lifestyle and beauty REASONS TO VISIT: A firm favourite on the UK buying calendar, Scoop International offers a mix of designer collections, beautiful décor and an inspiring environment for retailers to network and product source. Its theme this season is ‘for fashionable people,’ and founder Karen Radley promises a modern celebration of “emerging designers and artists.”

Buyers can expect a highly curated edit of around 250 premium brands, Instagram-worthy displays and installations as well as a buzzy show floor. From 4pm each day the show’s organisers also host a cocktail hour serving visitors free drinks from the bar.

TICKETS: free – register scoop-international.com/home 32 | boutique. | NOVEMBER 2024

PAGE TITLE

L U X U R Y LO U N G EW E A R F R I L LY K N I C K E R S I R R E S I S T I B L E B E AC H W E A R P E R F EC T G I F T I N G. . .

P R E - R EG I S T E R AT WO N D E R L A N D S H OW. C O . U K T h e l a r g e s t t r a d e s h ow i n t h e U K , s h owc a s i n g t h e m o s t p r o m i n e n t b r a n d s i n t h e l i n g e r i e , n i g h t we a r a n d s w i m we a r s e c t o r s ; n o t t o m e n t i o n t h e f a s t e s t g r ow i n g e x h i b i t i o n i n E u r o p e .

Wo n d e r l a n d p r i d e s i t s e l f o n b r i n g i n g a s t e l l a r c o m b i n a t i o n o f h e r i t NOVEMBER a g e b r a n2024 d s t| oboutique. g e t h e|r33w i t h emerging talent.

TRADE SHOW GUIDE

TEXWORLD APPAREL SOURCING

MICAM MILANO WHEN: 23 – 25 February WHERE: Fiera Milano Rho, Milan CATEGORIES: Footwear across several categories and retail accessories REASONS TO VISIT: As the world’s biggest footwear show, Micam is well worth a visit for retailers looking for unique products to complement their womenswear offer. The 55-year-old event is internationally acclaimed and offers an unrivalled showcase of shoes, boots and trainers from new and established designers. In addition to product sourcing, the show will also present the latest industry insight from international speakers, new store technologies via its Future of Retail area and key footwear materials for 2025.

TICKETS: Registration opens in December via micam.it/en/get-your-free-ticket/ 34 | boutique. | NOVEMBER 2024

WHEN: 10 – 12 February WHERE: Le Bourget Exhibition Centre, Paris CATEGORIES: womenswear, leather wear, accessories, knitwear, leisurewear and childrenswear REASONS TO VISIT: One of Europe’s largest trade shows for garment and textiles sourcing, Texworld Evolution showcases over 1,000 international exhibitors and attracts buyers from all over the world. The event combines two separate shows: Apparel Sourcing - offering ready-to-wear clothing and accessories - and Texworld, which presents textiles, trims and accessories.

Buyers can also attend insightful conferences, a trends forum and Econogy Talks focused on sustainabilityrelated topics. The show’s organiser has secured special hotel deals and travel rates with Air France and KLM – visit its website for more information.

TICKETS: free – pre-register via texworld0225.site.calypso-event.net/en/ visitor.htm

SHOW PREVIEW

Best in show

HOW INDX IS MODERNISING ITS INDIE-FOCUSED TRADE SHOW LINE-UP FOR 2025

P

reparations are now underway for INDX’s new-look 2025 trade show calendar. Organised

by Associated Independent Stores (AIS), its portfolio of popular industry events encompasses boutique favourites such as INDX Woman and INDX Intimates and Apparel, which all take place at Solihull’s Cranmore Park.

Each is curated especially with independent retailers in mind by a team of retail industry experts.

Next year, buyers and exhibitors are set to benefit from a range of updates to its digital presence and physical show offer – from easilyaccessible online show guides to

sustainable stand space.

“INDX has long been a leading destination for independent retailers seeking the latest trends and forging valuable connections,” says George Kelly, director of Marketing at AIS. “But for 2025, we’ve created a confident new brand identity to reflect the impact it has within the sector and the growing confidence visitors have in us – knowing that INDX shows are a place to do business.”

Show updates

The first step in INDX’s exciting transformation is the launch of its newly revamped website. Online visitors can expect a bold new

look, streamlined interface and informative content. Organisers say this new enhanced platform will make it even easier for retailers to explore upcoming shows, discover participating brands and plan their visit.

Innovation at INDX, meanwhile, extends beyond the digital realm.

Organiser AIS is also introducing a fully sustainable modular exhibition stand system for 2025. This cuttingedge solution promises to modernise the show experience for brands and buyers alike.

During their time at the show, visitors will also be able to visit new eatery and hospitality space, The Loft. Located on Cranmore Park’s first floor, the new venue offers a great space for networking and social events as well as providing a valuable breakout area during busy shows.

National following

Finally, buyers will notice that some of AIS’s show titles have been strategically refined to reflect its growing offer. This includes a change from INDX Kids to the INDX National Kidswear Show, emphasising its national reach and comprehensive offering. Meanwhile, INDX Man is now the INDX National Menswear Show, solidifying its position as the premier destination for menswear buyers.

Finally, building on the success of existing show portfolio, AIS has announced the launch of the new INDX National Kids Footwear Show. This brand-new event will make its debut in January 2025, running alongside the established INDX National Kidswear Show.

It says this exclusive pairing will create a one-stop shop for all children’s fashion retail needs.

AIS’s upcoming editions include INDX National Kidswear Show (26-27 January), INDX Woman (29-30 January) and INDX National Menswear Show (2-4 February).

Buyers can register for free entry via indxshows.co.uk NOVEMBER 2024 | boutique. | 35

ACCESSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, JEWELLERY AND FOOTWEAR

A new leaf

Inspired by foliage, Pilgrim’s recycled gold-plated Elissa ring is perfect for stacking with other rings or wearing alone as a chic embellishment. £POA; 00456 333 333 E: b2b@pilgrim.dk

Triple threat

Samantha Siu’s versatile Bohemian Paradise earrings can be worn in three different ways as small hoops, two links or stacked together in a statement-making trio. £POA; E: info@samanthasiu.com 36 | boutique. | NOVEMBER 2024

Winter florals

With luxe gold tassels and delicate embroidery, Joe Browns’ plush velvet Bohemian Bloom Reversible Cushion will elevate beds and sofas this AW24 and beyond. £POA; E: wholesale@joebrowns.co.uk

Ultraviolet

Perfect for Christmas gifting edits, Borsalino’s AW24 collection includes luxurious hats crafted in the finest materials such as this shaved felt Andrea fedora. £POA; E: showroom@borsalino.com

Winter fable

Add interest to outfits this autumn and beyond with Fable England’s monochrome Floral Bohemian Embroidered Black Skinny Scarf. £POA; Tel: 0203 397 5885 E: trade@fableengland.com

In the mix

Ginger Ray’s Pink and Turquoise Striped Satin Christmas Bauble will bring joy to trees and festive edits this party season. Available in three colourways, £POA; gingerray.co.uk/ trade

Cast the net

Inspired by Iceland’s seafaring and fishing heritage, Aurum by Guðbjörg’s ALVÖR collection features intricate pieces with geometric net-like forms. £POA; E: info@aurumiceland.com

Mood booster

Arran Sense of Scotland’s Uplift Bergamot and Grapefruit Body Set includes a freshly scented body wash and lotion to nourish the skin while boosting the body and mind. £POA; arran.com/pages/arran-wholesale

ACCESSORIES

Reuse & recycle

Made from recycled wool and 30 per cent mixed recycled fibres, TBCo’s Berry Waffle Block Check Blanket is sustainable and machine washable, too. £POA; tartanblanketco.com/ pages/b2b

Sole trader

CAT’s comfort-driven Intruder Mecha trainers feature futuristic armour-like uppers and super chunky soles. Available in black and birch, £POA; Tel: 0208 421 7070 chaptersbrandgroup.com

Chocs away

Hundred House’s Single Origin Hot Chocolate is made from cacao grown at a climate-smart farm in Ecuador.

Its packaging is eye-catching, too. £POA; hundredhousecoffee.com/pages/ wholesale-enquiry

Pretty in pink

Add colour to dreary autumn walks with Barbour’s sleek and waterproof 100 per cent rubber Wilton Chelsea boots. Available in six colourways, £POA; Tel: 0191 496 9538 E: sales@barbour.com

Colour clash

Pom Amsterdam’s cosy orange and pink striped Molly scarf features an eye-catching colours and supersoft mix of yarns to bring fun to winter outfits. £POA; E: sales@pomamsterdam.nl pomamsterdam.com

Hanging by a thread

Plastic-free and full of nostalgia, Rex London’s Wooden Hanging Christmas Garland is the perfect affordable sustainable statement piece for conscious shoppers. £POA; rexlondontrade.com

Kumquat may

Perfect for Christmas gifting, L’Occitane’s Kumquat Light Hand Cream boasts a soft and comforting citrus scent and ultra-moisturising formula. £POA; E: contact@loccitane.co.uk

Shine on

Sparkle this Christmas with Rebecca Rhoades’ sequin sleeved sweatshirt, which combines a relaxed oversized fit with some party season glamour. £POA; Tel: 0113 245 5187 E: info@rebeccarhoades.com

Stitch up

Handcrafted by experts using sustainably sourced sheepskin, Mou’s Winter Bio clogs feature bright trims and the brand’s trademark handcrotchet wool stitching. £POA; Tel: 0204 599 7144 mou-online.com NOVEMBER 2024 | boutique. | 37

PAGE TITLE

Umbrellas make the perfect fashion accessory Boutique umbrellas are the ultimate fashion accessory, blending practicality with high style. These elegantly crafted pieces come in a variety of unique designs, from bold patterns to intricate details, allowing you to make a statement even on rainy days. Made with premium materials, they not only shield you from the elements but also elevate your ensemble. The artisanal touch and attention to detail set them apart from ordinary umbrellas, turning a mundane necessity into a chic accessory. Whether you’re dressing up for a formal event or adding flair to a casual outfit, a boutique umbrella adds a sophisticated touch that reflects your personal style.

Patterned Pagoda Collection by Soake

At Soake we have a large selection of umbrellas to suit all occasions and in a variety of colour choices to suit all outfits. From Delicate Pagoda umbrellas to large ruffle umbrellas.

Some even have a full UV protection so suitable for rain or shine.

Brand New Francesca Collection by Soake

We also have a large selection of everyday umbrellas to choose from in our compact umbrellas or our classic stick. From large rainbow umbrellas to super mini handbag size umbrellas.

Metallic Animal Print Collection by Soake

www.soake.co.uk - 01423 341000 - info@soake.co.uk Soake Limited, Unit 8a Killinghall Business Park, Ripon Road, Harrogate, HG3 2BA

38 | boutique. | NOVEMBER 2024

Shop Talk

INDUSTRY OPINION

Quietly cool

ZOIE WALKER

S

tocking ‘everyday luxury’ in England’s footwear capital, Northampton’s 32 The Guild offers premium womenswear and accessories for shoppers to wear on repeat...

NOVEMBER 2024 | boutique. | 39

SHOP TALK

Everyday luxe SAVE YOUR BEST FOR SPECIAL OCCASIONS? COBBLERS! HERE’S HOW 32 THE GUILD’S ZOIE WALKER HAS CREATED A SUCCESSFUL BUSINESS SELLING HIGH-END FASHION IN THE FOOTWEAR CAPITAL OF ENGLAND

T

ucked away in Northampton’s Cultural Quarter, 32 The Guild offers a highly curated edit of luxurious womenswear, accessories and fragrances. The store – named after the street it trades from – sits beside other trendy independents - from coffee roasters and vintage emporiums to the town’s famous theatre and art gallery. “We’re so fortunate to be nestled among some lovely little independents,” says owner Zoie Walker, a former high street fashion designer who started the business with her husband Mark 40 | boutique. | NOVEMBER 2024

in 2013. “It’s such an interesting and unique part of Northampton that’s steeped in so much history.”

Housed inside a grand Victorian terrace among other historic buildings, her 3,000sq ft boutique brings “everyday luxury” to wellheeled shoppers seeking a lasting alternative to fast fashion. Its interior is intentionally understated, much like the quietly cool pieces it stocks: “We didn’t want a conventional shop fit,” says Zoie.

“We have kept the décor lowkey, letting the beauty of both the building and garments do the talking.”

SHOP TALK

Inside, shoppers are welcomed by a small yet meticulously merchandised space boasting high ceilings, sash windows and stripped wooden floors. Rows of cashmere jumpers, wool coats and shoes are neatly positioned on brass antique rails, floating shelves and an old haberdashery cabinet. Finishing touches - such as vintage side tables, trinkets and reconditioned cinema seats – also add to the store’s effortlessly cool charm.

Beautiful brands

For owner Zoie, buying for the store is about uncovering “beautiful, wearable brands” that tick all the boxes for quality, sustainability and long-lasting value: “We don’t believe in saving clothes for special occasions,” she says. “I see more value in investing in ‘everyday luxury’ than splurging on something you’ll only wear once.” Instead, each seasonal edit is underpinned by elevated investment pieces that are

specifically chosen by Zoie for her customers to wear on repeat. “After all,” she points out, “these are the clothes we’re in the most.”

Visiting showrooms in London and Paris each season, Zoie’s approach to buying is simple yet strategic: “I look for quality above all else,” she says.

Core brands include Marant Étoile, Isabel Marant, Citizens of Humanity, Autry and DS&Durga. Prices range from £28 for a pair of Japanese organic cotton stocks to £1,000+ for limited edition outerwear. The store’s unique edit helps set it apart from the high street while reflecting Zoie’s keen eye for ‘quiet luxury’: “I’ve focused on developing a distinctive brand identity,” she says.

“Our key focus is always on helping our customers create a cohesive and workable wardrobe.”

Made to last

Zoie began her career as a designer before moving into indie retail.

“I studied textiles at Goldsmiths,

and then footwear design at Cordwainers when it was still in Hackney,” she says. “Following that, I began designing for the high street.” Her previous positions include working for Ghost and designing footwear for Jasper Conran and John Rocha.

However, after moving from London to Northampton with her husband, they both realised there was a gap in the local market for the kind of shop they wanted to visit: “I really struggled with the lack of inspiring shops in the town back then,” she says. “So, I decided to open one myself.”

Originally, 32 The Guild stocked a tight edit of fashion and footwear for both men and women. Their idea was to showcase a small range of highend pieces within an intimate and relaxed retail environment.

Central to their offering was a selection of impeccably made footwear in homage to Northampton’s historical shoemaking industry.

Located within easy reach of London, the town has been synonymous with footwear for centuries. Even its football team, Northampton Town, is nicknamed the ‘Cobblers.’ “We’re so fortunate to be located here,” says Zoie.

“The shop is nestled among some incredible old factories and the wonderful footwear museum.

Beautiful brands such as Church’s, Tricker’s and Crockett and Jones also still manufacture their footwear in Northampton.”

Both Zoie and Mark come from footwear backgrounds. He is also a trained shoe designer and now part owns Springline - the only remaining last manufacturer in Britain - which makes lasts for (among others) HRH The King. Even 32 The Guild’s store coordinator, Amy, has strong ties to the industry: “You cannot bump into someone in Northampton who doesn't have a footwear connection,” says Zoie. “It really is six degrees of separation.”

NOVEMBER 2024 | boutique. | 41

SHOP TALK

Despite pivoting into womenswear when Mark stepped back from the business, footwear is still a strong category for 32 The Guild. Zoie continues to scour the globe each season looking for footwear brands, and her international discoveries are often a great source of excitement for customers. AW24 is no exception. Her latest edit includes colourful sneakers

by Flower Mountain, leather loafers from Anonymous Copenhagen and beautifully crafted velvet Mary Janes

by Spanish brand Flabelus.

through e-commerce: “We’ve been online for around eight years now,” she says. “It’s a huge part of the business.”

As well as investing heavily in the transactional website, social media has been instrumental for reaching new customers and engaging with 32 The Guild’s loyal shoppers.

“Instagram is a key part of our strategy,” Zoie says. “Posts that show different ways of styling pieces or how to wear them are really successful for us. It’s all about building that direct connection with our audience.”

Shopping experience

With Christmas just around the corner, Zoie is now busy preparing for the festive season: “We’ll be collating gift wish lists, styling Christmas looks, and really pushing the webstore,” she says. But long term, the owner has her sights set on growing the business even further: “We want to keep evolving and increase online sales. Ultimately, I’d like to establish 32 The Guild as the destination store for understated, everyday luxury.”

Zoie’s story is one of dedication and consistency.

And while 32 The Guild has adapted over the years, her core ethos remains unchanged: “We’re not about chasing trends,” she concludes. “We’ve stayed true to our philosophy of creating a carefully curated wardrobe of high-quality, everyday pieces.

It’s about doing one thing really well, and that’s hopefully what we’ve achieved.”

But Zoie’s attention to detail goes far beyond product mix. As well as its covetable line-up of brands, the instore experience at 32 The Guild is a big part of what draws customers in - and keeps them returning. “Service is a huge part of our offer,” she says. “And we always try to go the extra mile where we can.”

From one-off gifting to building a full hard-working wardrobe, its team is always on hand to offer advice and support to customers. Personal shopping and full seasonal capsule wardrobe curations are also available on request while the store regularly hosts new season events to promote its latest collections: “We love any excuse to celebrate,” says Zoie.

The owner also recognised the importance of expanding beyond bricks-and-mortar early on in 32 The Guild’s journey. Today, over 50 per cent of sales come 42 | boutique. | NOVEMBER 2024

Looking ahead

PAGE TITLE

Let’s keep in touch To receive all the latest industry news and trends please renew your subscription details with us

Please visit boutique-magazine.co.uk/subscribe and complete your details to keep us up to date and continue with your subscription

Don’t miss an issue...

NOVEMBER 2024 | boutique. | 43

SHOP TALK

“Now is the time to focus on sales growth before the Autumn Budget changes come into place” BIRA CEO ANDREW GOODACRE ANALYSES LAST MONTH’S AUTUMN BUDGET

T

his year’s Autumn Budget seemed to take on new levels of significance. It was first ever budget delivered by a female chancellor and the first for this new Labour government. We had been warned to expect a tough budget with difficult decisions and to be prepared for the burden of extra taxes falling on the business community. Well, in this respect it did not disappoint.

From an independent retail perspective, we saw an increase in National Insurance Contributions (NICs), a reduction in the level at which they start from £9,100 to £5,000 per employee and then a reduction in business rates relief from a 75 per cent discount to 40 per cent. Amid those changes was good news at least: Employment Allowance on National Insurance will increase from £5,000 to £10,500. All these changes are set to come into effect in April 2025.

What does this mean to indie retailers in real terms? Firstly, let’s consider the positives. If a retailer has five staff members earning £20,000 each (£100,000 total payroll), the NICs will be £750 in total. This is an actual saving of £1,771 compared to NICs under the current rules. It is important for all employers to claim Employment Allowance.

Obviously, the more people a business employs, the more it will pay more in NICs (the cut off is around seven to eight full time staff, but it depends on earnings). It also goes without saying that for the larger retailers - and big employers in general - this will be significant increase to their cost base.

Unfortunately, the change to the business rates discount is far less optimistic for the industry. While the relief will reduce to 40 per cent discount, in real terms this is a 160 per cent increase in actual rates payable. So, at the moment, if your rateable value is 44 | boutique. | NOVEMBER 2024

£50,000, your rates payable will be approximately £6,125. As from April next year, that will rise to £14,700 – an increase of £8,575 per annum. This is the real sting in the tail of this budget!

The frustrating thing about this is that the government has announced a plan to reform business rates in 2026, with a stated intention of reducing the burden on high street shops. I have asked the relevant ministers about the wisdom of increasing rates now only to reduce them following year - especially when business is so challenging. There’s been no clear answer yet but rest assured that Bira will be fighting for the best possible reform for small indie retailers.

Overall, I was disappointed with the budget. The government previously stated it wanted to support small businesses, reduce the burden of business rates and revitalise high streets. I welcome the potential savings on NICs, but overall, I think more pressure has been placed on the smaller retailers, with more to come in the form of the Employment Rights Bill.

I believe in Labour’s intentions to reduce costs and reinvigorate town centres. However, this budget has made those tasks even harder. Still, independent retail owners are resilient - and now is the time to focus on sales growth plans before the changes come into place in spring.

PAGE TITLE

A lifeline for families since 1853 We’re the only organisation dedicated to supporting the children of people who work in the ritish fashion and textile industry.

From boardroom to boutique, studio to warehouse, we’re here for every parent who finds themselves unable to afford essential items like clothes, bedroom furniture or study equipment for their child.

Get nvolved Promote. upport. onate.

ftct.org.uk

Fashion & extile hildren's rust. egistered harity umber: 257136 NOVEMBER 2024 | boutique. | 45

BUYER’S GUIDE Accessories Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Top To Toe Lyonsdown House 23-29 Hendon Lane, London, N3 1RT Software Systems T: 020 3376 5888 E: info@toptotoe.com UKP WORLDWIDE UKP Worldwide (UKPW) are a customs agent specialising in customs clearance of low and high value eCommerce parcels including fully managed returns logistics and duty reclaim.

UK Office | Unit 18‑19 Wornal Park | Menmarsh Road | Worminghall | Aylesbury | Bucks HP18 9JX T: +44 (0) 1844 398 880 W: ukpworldwide.com

Events and Exhibitions Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd Futura specialise in software for EPOS, retail and warehouse management including pick, pack and dispatch to power your ecommerce operations.

The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk 46 | boutique. | NOVEMBER 2024

Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Footwear Today Live February 2 & 3 National Conference Centre Birmingham E: csteadman@datatema.co.uk T: 01622 69914 London Shoe Show Live February 9 & 10 Copthorne Tara Hotel Kensington E: csteadman@datatema.co.uk T: 01622 69914 Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: georgia@harrogatefashionweek. com Show Dates : 2-4 February 2025 Home and Gift Harrogate Convention Centre Organiser: Clarion Events W: homeandgift.co.uk Show Dates : 20-23 July 2025 Indx Woman Cranmore Park, Solihull W: www.indxshows.co.uk/indxfashion/womenswear/womenswear Show Dates : 29-30 January 2025

Indx National Intimate Apparel Show 9 - 12 Feb 25 W: www.indxshows.co.uk/shows/ intimate-apparel Show Dates : 28-30 July 2024 Messe Frankfurt France Texworld Evolution Paris Paris Porte de Versailles, Hall 7 E: visitorservice@france. messefrankfurt.com Show Dates: 10-12 February 2025 Moda/ Autumn and Spring Fair Organiser: Hyve Group Website: www.moda-uk.co.uk Show Dates : 2-5 September 2025 Pure x JATC London Organiser: Hyve Group Website: www.purelondon.com T: +44 (0)203 855 9550 E: visitor@purelondon.com Show Dates: 9-11 February 2025 Scoop Uncover the exceptional Organiser: Hyve Ltd Website: scoop-international.com Show Dates: 9-11 February 2025 -Olympia West Top Drawer Olympia – London Organiser: Clarion Events W: topdrawer.co.uk Show Dates: 8 - 10 September 2024

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes

BUYER’S GUIDE Womenswear Adini Relaxed fit styles that lend with timeless elegance 891 Great West Road, Isleworth, Middlesex, TW7 5PD T: 0208 560 2323 E: Sales-support@adinilondon.co.uk Amanda Knights Fashion Agencies Brands:- Allison, Bariloche & Tinta, Danwear, Doris Streich, Eve in Paradise, Ora, Pont Neuf 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 07801 979 682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk

By Basics Contact UK Agent: Jeremy@cates.co.uk W: Bybasics.com Carol C Collections Brands : Foil, Orientique, One summer, Escape by OQ, Tirelli, Tara Vao, Dress Addict, See Saw, Kaleido, Oopera Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Diane Sykes Fashion Brands: Gustav , Wyhci, Fee G A.Poli T: 07906 070 081 E: diane@dianesykesfashion.com W: dianesykesfashion.com Dolcezza Europe Brands: Dolcezza and Ever Sassy European Office: T: +353-21-2038019 E: sales@dolcezzaeurope.ie

Double H Agency Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - Twitter Instagram W: www.doublehagency.com T: 07539228041

Sally Dawes Agency Brands: Estheme Cashmere, Sfizio, Rialto48, Maud & Sacha Merinos, Cristina Beautiful Life T: 0776 997 03 87 E: sally@sallydawes.com W: www.sallydawes.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

TAI Fun E: Beau.scarlett-pitt@gerryweber.com T: 0207 436 8383 Showroom address: 4th Floor 40 -44 Newman St London W1T 1QD

Godske Group Brands: Robell, Tia, Noen, Gomaye, I’cona, Sunday, Fransden, Habella, Normann, Molly Jo, Go Maye, Godske T: 0207 636 3063 E: pug@godske.com W: www.godske.com Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01452207766 E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com W: www.lilyandmeclothing.com Partners In Fashion (2019) LTD Brands: B Three, Erfo, Frank Walder, Kris Fashion, Manisa, Marina V, Relaxed by Toni, Tinta and Bariloche, Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com

Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Coco-Y-Club. Condici, Cream, Frank Lyman, Orientique, Tirelli, Ispirato T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

Pomodoro Contact: Noreen and Hemant E: info@pomodoroclothing.com W: pomodoroclothing.com T: 0208 961 4000

NOVEMBER 2024 | boutique. | 47

PAGE TITLE

Propress MINI The Iron Age Is Over The Ultimate Handheld Steamer Iron from the original steamer company

Propress MINI is the natural addition to your shops stock.

Contact us to find out more about becoming a stockist.

Tel: 020 8417 0660 | Email: hello@propress.co.uk @propress.co.uk 48 | boutique. | NOVEMBER 2024