Boutique Magazine November 2023

NOVEMBER 2023

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 156

The Golden era Christmas planning Inside Domino Style 2024 trade show guide Boutique Star Awards

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05 – 07.02.2024 PARIS, FRANCE

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EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk

JULIE NEILL AND GEMMA WARD

PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of City Goddess; Tel: 0208 599 5544 citygoddess.co.uk

Oh, what a night

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arlier this month, we hosted the third annual Boutique Star Awards at London’s May Fair Hotel. It was a truly wonderful evening, with the industry coming together to celebrate and recognise the highs and the lows of the past 12 months.

Most people would agree that it’s been a tough year for businesses. But for smaller firms it’s sadly been all the more challenging. That’s why industry awards are so important – they boost morale, raise brand awareness and remind us all why this industry is so important. Reading all your entries was truly inspirational and it’s such an honour to be able to give recognition to the country’s leading fashion indies and brands.

We’d like to thank everyone who entered this year’s competition and those who partied with us at The May Fair Hotel. We’d also like to congratulate all the winners as well as every brand, agent and

CAROL C COLLECTIONS

independent retailer that made it onto the shortlist. The standard was incredibly high, so this alone is an amazing achievement.

We’re also very grateful to this year’s brilliant judging panel, who took time out of their busy schedules to select the ultimate winners. And of course, we thank category sponsor City Goddess for supporting the event and in turn, independent retail.

To read more about this year’s glitzy winners’ party, turn to page seven as well as our six-page round-up starting on page 12. It truly was a night to remember and a fantastic way to end a difficult year.

For those of you who didn’t take part and can’t help wishing you had, don’t worry - entries for 2024 will open in February.

Have a magical November, Gemma Ward, Editor Follow us on Instagram @boutique.magazine

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boutique.

NOVEMBER 2023

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REGISTRATION IS NOW LIVE!

JOIN US TO CELEBRATE OUR 10TH EDITION www.harrogatefashionweek.com

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

2023 WINNERS

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Boutique Star Awards 2023 winners crowned at glittering ceremony in Mayfair

he winners of the Boutique Star Awards 2023 were announced earlier this month at a stylish party at London’s May Fair Hotel. Over 100 guests attended the event including boutique owners, brand founders, agents and their teams.

Finalists in this year’s competition included Collen and Clare, Dragonfly and Very Stylish Girl for Fashion Independent of the Year as well as Artichoke for Social Media Strategy of the Year. Elouise Boutique and Lifestyle Battle were also up for New Independent of the Year while Alquema, Caprice and Tara Vao were on the shortlist for International Brand of the Year.

Guests enjoyed a Prosecco and mocktail drinks reception followed by a sumptuous three-course dinner in the hotel’s stunning Crystal Room. Boutique magazine

publisher Julie Neill opened the event with a welcome speech, thanking attendees and category sponsor City Goddess for their support. Television presenter Hayley Sparkes then took to the stage to help crown the winners of 16 different categories.

This year’s winners included Domino Style for Fashion Independent of the Year, Young Ideas for Independent Group of the Year and Doodie Stark for Creative VM Independent of the Year. Cardiffbased indie Kiti was crowned Social Media Strategy of the Year while MinimuMaximum took home the award for New Independent of the Year sponsored by City Goddess.

Supplier awards meanwhile went to Pomodoro for British Brand of the Year and Claire Hill Designs for Accessories/ Footwear Brand of the Year.

Three special awards were also presented to Renes Fashion for Outstanding Business, Jan Shutt for Lifetime Achievement and Hyve Group’s Jen Shutter for Newcomer sponsored by City Goddess.

This year’s winners were all selected by an esteemed judging panel of industry experts including Sass and Edge owners Rachel Hunt and Sally Gott, The Resilient Retail Club founder Catherine Erdly, Bira CEO Andrew Goodacre, fashion agency founder Diane Sykes and Boutique magazine editor Gemma Ward.

The Boutique Star Awards first launched in 2019 to celebrate independent fashion retailers and their suppliers. This month’s event was the competition’s third annual instalment following a brief hiatus during the pandemic. For the full story on this year’s winners’ party, turn to our special feature starting on page 12.

NOVEMBER 2023 | boutique. | 7

FASHION FIX

Holly Tucker MBE announces return of indie-friendly Colour Friday Colour Friday, the small business alternative to Black Friday, returns this month to encourage the nation to choose vibrant independents over retail giants.

Introduced by small business champion Holly Tucker MBE in 2021, the nationwide event takes place on 24 November – the same day as its discountdriven counterpart – and encourages shoppers to buy from small businesses.

Independent retailers and brands can take part by spreading the word on social media and sparking conversations in-store.

Free marketing support including ready-made digital assets, video content, exclusive artwork and ideas for getting involved are available to download now via holly.co/campaigns/ colour-friday. Retailers can also follow @hollytucker on Instagram for updates.

Colour Friday first launched in 2021 as a way kickstart a retail revolution before the Christmas period. The campaign’s message is rapidly growing year on year, with over 38,000 posts featuring the hashtag #colourfriday on Instagram alone.

Harrogate Fashion Week confirms three-day schedule Following its successful dateline extension this year, Harrogate Fashion Week (HFW) organisers have confirmed the show’s next two editions will run for three days in February and August 2024.

Buyers will be able to discover the latest womenswear and accessories collections at the spa town’s convention centre, spanning across four separate halls.

Over 80 per cent of last season’s exhibitors are already confirmed for February, including Pomodoro,

Lizabella, Marble, Sahara, Bariloche, Dolcezza and Lily and Me. Leading womenswear suppliers The Godske Group and Carol C Collections, meanwhile, will also present their full brand roster to buyers.

Now in its tenth season, HFW has become a mainstay on the fashion trade show calendar. Last summer saw it add an extra date onto its usual two-day duration for the first time while it also increased its floor size to meet growing demand for exhibitor space.

The next edition of Harrogate Fashion Week will take place at Harrogate Convention Centre from 4 – 6 February.

Small Business Saturday begins nationwide roadshow Preparations for this year’s Small Business Saturday are well underway as the campaign began its 2023 national roadshow in Inverness earlier this month.

Highlighting the vital contribution small businesses make to the economy, the fiveweek Tour - supported by BT Skills for Tomorrow - will visit 23 different destinations before finishing in London before the campaign’s climax on Saturday 2 December.

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Retailers based in any of The Tour’s destinations can request an in-person visit from the roadshow team via smallbusinesssaturdayuk.com/ the-tour. Businesses based elsewhere can alternatively sign up for a virtual interview spot (E: thetour@ smallbusinesssaturdayuk.com).

Online workshops covering a range of business topics are also being offered each day, as well as free one-to-one mentoring and opportunities

for entrepreneurs to tell their stories on Small Business Saturday’s social media channels.

Director Michelle Ovens CBE says: “We want to shine a light on the nation’s fantastic small firms and instil a real sense of optimism for next year, especially at a time when many entrepreneurs are struggling.”

London Festival of Fashion A trade collective of global designers, brands, buyers, creative minds and inspiring trends.

Register at purexjatc.com

FASHION FIX

Boutique

From My Mother’s Garden shines in charity fashion show Award-winning British brand From My Mother’s Garden took part in a charity fashion show recently to raise funds for Against Breast Cancer.

The event, organised by Charity Angels Fundraisers, took place inside Dorset Museum’s striking Victorian Hall and featured models who have all previously suffered from breast cancer. It was supported by a range of other local brands and retailers including Colmers Hill Fashion, Gallery on the Square, Great Western Camping, Number Six in Poundbury and Jacqueline’s in Dorset while several small businesses located at Abbey Farm Abbotsbury also donated raffle prizes.

The event raised over £7,300 for Against Breast Cancer, with guests paying £25 each to attend.

barometer INDUSTRY SALES FIGURES SEPTEMBER 2023 (VERSUS SEPTEMBER 2022)

-13.34% Average sales quantity

+ 3.52% “We were delighted to take part in this event to help raise money for research into secondary breast cancer,” says From My Mother’s Garden and Colmers Hill Fashion owner Penny Callaghan. “All the models have previously suffered from breast cancer and so it was very personal and empowering for them. Many thanks to everyone who supported the show.”

Women spending less on clothing as cost of living impacts finances The cost of living crisis is having a disproportionately negative financial impact on women, warns market analyst Mintel.

Its 2023 British Lifestyles report shows that almost half of women (45 per cent) feel financially worse off than they did a year ago compared to just 35 per cent of men.

This greater financial concern has led to a particularly cautious approach to spending over the past year. For example, 46 per cent of women have cut back spending on clothing and accessories compared to 33 per cent of men.

Concern is also driving a more cautious approach toward future spending as half of women (51 per 10 | boutique. | NOVEMBER 2023

cent) expect to cut back on nonessential spending compared to 39 per cent of men.

Francesca Smith, senior consumer and lifestyles analyst, comments: “While few have escaped the severe impact of the cost of living crisis, women appear to be paying a higher price. They are more likely to be in insecure or part-time employment, typically earn less money and bear a more significant burden of unpaid care work, leaving them more exposed to tougher economic conditions. The past 18 months have placed additional pressure on women’s finances. They are feeling worse off and more nervous for the year ahead.”

Average selling price

-4.35% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online.

Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

BOUTIQUE STAR AWARDS 2023

A night full of stars THE THIRD ANNUAL BOUTIQUE STAR AWARDS WINNERS’ PARTY WAS OUR MOST EMOTIONAL YET, WITH INDUSTRY INSIDERS TOASTING RESILIENCE IN THE FACE OF ADVERSITY AFTER AN EXTREMELY CHALLENGING YEAR

LIFESTYLE BATTLE

DRAGONFLY BOUTIQUE YOUNG IDEAS

VELVET AND ROSE

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BOUTIQUE STAR AWARDS 2023

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OUTERKNOWN

MINIMUMAXIMUM

POMODORO

COLLEN AND CLARE

arlier this month, The May Fair Hotel’s chandelier-lit Crystal Room served as the decadent backdrop to the third annual Boutique Star Awards. There the indie fashion industry’s crème de la crème gathered to celebrate some of the shiniest examples of independent retailers and suppliers in the UK. After posing for photos next to a giant illuminated ‘BSA’ letter installation, guests including indie retail owners, brand founders and agents enjoyed a Prosecco and mocktail drinks reception.

The mood of the evening was set with an opening speech by Boutique magazine publisher Julie Neill, who thanked attendees and category sponsor City Goddess for supporting the awards for another year. She said: “This awards evening offers us all the perfect opportunity to celebrate our industry - and in doing so we acknowledge all the retailers and brands that continue to thrive and inspire in these continually challenging times. We were absolutely overwhelmed by the standard of entries we received this year and every single one of you on the shortlist are worthy of an award.”

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BOUTIQUE STAR AWARDS 2023 After a delicious three-course feast of Caprese salad, French-trimmed chicken and a mini dessert trio, television presenter Hayley Sparkes took to the stage – after only flying in from Jamaica that morning - to help present this year’s awards. In her introduction speech, she said the event was now one of her annual highlights, adding: “It’s been great to see the awards grow over the years despite ongoing challenges in retail.

It’s always so inspiring to hear so many positive stories from people who are so passionate about what they do.”

The first winner of the evening was Lindfield-based indie Doodie Stark, which took home the accolade for Creative VM Independent of the Year.

Judge and fashion agent Diane Sykes presented the award to founder Liz Jefferson, who thanked her husband Rupert for helping make her dream store a reality. Next, it was the turn of Cardiff-based jewellery designer Claire Hill Designs, who was awarded Footwear/ Accessories Brand of the Year by judge and Resilient Retail Club founder Catherine Erdly. Lucy Walsh, founder of The Brand Ambassadors, was then welcomed to the stage

by Boutique magazine’s Gemma Ward, who presented her with the trophy for Fashion Agency of the Year.

RENES FASHION

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HAYLEY SPARKES

CAROL C COLLECTIONS

Winner

“International Brand Of The Year ” 2023 Winner

A u tu m n W i n te r 2 4 www.carolccollections.com Harrogate Fashion Week - London Showroom - Leeds Showroom

BOUTIQUE STAR AWARDS 2023 Next, Kuganeswaran Thangarajah, founder of category sponsor City Goddess, announced Cardiff ’s Kiti as the winner of Social Media Strategy of the Year.

City Goddess was then also named winner of Fashion Distributor of the Year thanks to its ongoing investments in new technology to help make buying easier and more efficient for retailers.

It was then the turn of Young Ideas, which was named Independent Group of the Year.

James Crabtree, head of fashion at AIS, presented owner Anne Wright with the trophy, who said it was a proud moment for the team. Naia Beach was then announced as the winner of the evening’s seventh award: Female Founded Brand of the Year. Creators Tess Daley and Gayle Lawton, who unfortunately couldn’t attend the event, said the award meant “the world to them” in a prerecorded video played on screens.

Next, 70-year-old Lancaster indie retailer Renes Fashion was presented with the nomination-only award for Outstanding Business by Boutique magazine’s Julie Neill. Partner Tiffany Moore, who now runs the family business with cousin Amanda Parkinson, gave an emotional speech dedicating the award to her late mother, Pamela, who opened the store with her grandmother. It was then the turn of New Independent Retailer of the Year MinimuMaximuM and highly commended winner JB and Boom to receive their awards.

Australian womenswear label Orientique was then announced as International Brand of the Year followed by Hyve Group’s Jen Shutter for Newcomer.

As the ceremony began to reach its end, 30-year-old London-based brand Pomodoro collected the trophy for British Brand of the Year while Nudea was announced as Sustainable Brand of the Year for the second year running.

The evening took an emotional turn during the announcement of the fourteenth award for Community Hero of the Year. Having received so 16 | boutique. | NOVEMBER 2023

POMODORO

SHIRLEY LEADER, VELVET AND ROSE

LIZ JEFFERSON, DOODIE STARK

many inspiring entries, the judges said all the finalists were worthy winners.

However, there were two who really stood out in this category - and for that reason, the panel decided to present joint winner trophies to Anne Wright from Young Ideas and Velvet and Rose’s Shirley Leader.

Ending the ceremony on a high, Domino Style owner Abigail Edmunds was presented with the prestigious Fashion Independent of the Year accolade. Jan Shutt, founder of 50-year-old Sunday Best, then accepted this year’s Lifetime Achievement award. In a speech, she said: “I’ve been very lucky. I have the best team in the world who all

work incredibly hard. But I’ve now got to the stage when people are asking when I’m retiring. And I’ve been reflecting on that – I think I owe it to myself, after working for 53 years, to cut back. So, I’ve made the decision to go down to five days a week.” Following that, the room erupted with laughter and Jan was given a standing ovation.

After Hayley Sparkes wrapped up the ceremony, there was more fun and frolics in the Crystal Room.

Guests enjoyed drinks and danced the night away on a chequerboard dancefloor while a DJ spun crowdpleasing party tracks. What an incredible night!

Winner BRITISH BRAND OF THE YEAR

www.pomodoroclothing.com

BOUTIQUE STAR AWARDS 2023

2023 WINNERS Creative VM Independent of the Year Doodie Stark Accessories/ Footwear Brand of the Year Claire Hill Designs Fashion Agency of the Year The Brand Ambassadors Social Media Strategy of the Year sponsored by City Goddess Kiti Fashion Distributor of the Year City Goddess Independent Group of the Year Young Ideas Female Founded Brand of the Year Naia Beach Outstanding Business Renes Fashion

2023 WINNERS

New Independent Retailer of the Year sponsored by City Goddess MinimuMaximuM Highly commended: JB and Boom International Brand of the Year Orientique Newcomer sponsored by City Goddess Jen Shutter, Hyve Group British Brand of the Year Pomodoro

DOMINO STYLE AND POMODORO

Sustainable Brand of the Year Nudea Community Hero of the Year Anne Wright, Young Ideas Shirley Leader, Velvet and Rose Fashion Independent of the Year Domino Style Lifetime Achievement Jan Shutt, Sunday Best

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CAROL CAPENER AND JAN SHUTT

BOUTIQUE STAR AWARDS 2023

MINIMUMAXIMUM

CITY GODDESS

ANNE WRIGHT AND JULIE NEILL

SCREAM PRETTY

HYVE GROUP, JEN SHUTTER

CAROL C COLLECTIONS

HAYLEY SPARKES, CATHERINE ERDLY AND CLAIRE HILL

BOUTIQUE MAGAZINE NOVEMBER 2023 | boutique. | 19

FASHION FIX

Festive glamour

Available for immediate delivery, Goddiva’s Old Hollywood inspired partywear collection offers affordable show-stopping glamour. Expect flattering silhouettes, ethereal fabrics, frivolous feathers and star-studded sequins across dresses, gowns, jumpsuits and separates. £30-45 per piece on average; Tel: 0208 599 5544 citygoddess.co.uk

Let it shine

Dial up the glamour this Christmas by layering Samsøe Samsøe’s sequinned Raven blazer over slinky tops or figurehugging dresses. £POA; E: vitus@samsoe.com

Boutique loves…

Gold star

OUR FAVOURITE FASHION PICKS FOR NOVEMBER AND BEYOND

A festive update on an everyday staple, add Coster Copenhagen’s gold foil jeans to your Christmas partywear edit for a modern take on seasonal styling. £POA; Tel: 0045 5084 9855 costercopenhagen.com

Innovative design

Designed to protect glasses without the usual bulk, NAOA’s compact magnetic apple-leather case combines style with function to prevent scratches while on the go. £POA; E: assistant@naodesign.com naodesign.com/pages/contact-us

Party bag

Perfect for taking outfits effortlessly from day to night, Campo Marzio’s premium quality mini bags are available in a range of colourways to suit every occasion. The award-winning Italian brand has been creating quality accessories since 1933 and offers numerous benefits to independent retail stockists. From £20 - £50; Tel: 07973 718 301 campomarzio.uk 20 | boutique. | NOVEMBER 2023

Finalist

NEW COLLECTION SPRING | SUMMER 2024 Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk capriceshoes capricefootwear capriceshoesgb capriceshoes.com

FASHION FIX

Responsibly handmade

British female-founded brand Claire Hill Designs produces jewellery with people and the planet in mind.

Each of its pieces are sustainably crafted by hand in Thailand using recycled materials and lab grown gemstones, with standouts including this lapis lazuli pendant. £POA; E: claire@clairehilldesigns.co.uk

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Spring dreams

Danish brand by basics has just launched its SS24 collection, which includes these relaxed workwear-inspired pants crafted in garment dyed linen. Available in myriad colourways including this new spring-perfect dried moss green, each garment is made to order sustainably with no minimums so retailers can buy as much (or as little) as they need. £POA; bybasics.com

Sustainable showstopper

Perfect for festive gatherings, Aspiga’s figure-flattering Victoria dress has been crafted in responsibly sourced cotton stretch corduroy. Style with gold heels for Christmas parties and trainers for Boxing Day lunch. £POA; aspiga.com

Small and mighty

A good night’s sleep

Crafted in organic bamboo silk, Luff Sleep’s luxurious supersoft Nanoweave bedding is sustainable, temperature regulating and naturally antibacterial. Choose from duvet sets, fitted sheets and pillowcases in classic white and grey colourways. £POA; E: hello@luffsleep.com 22 | boutique. | NOVEMBER 2023

A smaller version of its classic backpack, Kind Bag’s Hackney Mini is packed with smart features like an anti-theft pocket, handy key hook and comfortdriven padding. Each is made from 12 recycled plastic bottles destined for the ocean - making it the ideal gift idea for conscious shoppers. £POA; kindbag.co

new catalogue #BYBASICS

SS24 catalogue

FASHION FIX

Biker chic

Boasting impeccable Italian craftsmanship, Vivien Lauren is redefining luxury with its exquisitelymade leather footwear, bags and – coming soon – coats. Inject timeless elegance to your store’s product line-up with the label’s premium quality pieces. £POA; Tel: 07432 138 134 E: info@vivienlauren.co.uk vivienlauren.co.uk

Stars align

A new addition to its best-selling Starburst collection, Scream Pretty’s Starburst Open Ring features a sparking cubic zirconia that will perfectly complement festive outfits. Shoppers can choose from sterling silver with the option of 18ct gold plating, while its clever open-size design will fit any finger. £14.95; tradescreampretty.com

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Perfect Christmas

Snow day

Landing in stores just in time for Christmas, Joules’ stylish festive jumpers are sure to capture shoppers’ attention in the run-up to the big day. £POA; E: trade@joules.com

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With a super-flattering bias cut and comfortable elasticated waist, Chalk’s midi-length satin Maeve skirt is perfect for layering with cosy knitwear or a silky tee. Available now for in-season delivery, 2pk £27; wholesale.chalkuk.com

Winter style

Paisie’s stylish wool blend coat is a great way to ease shoppers into winter gently.

Wear with trainers on warmer days then pair add boots and an oversized scarf when the cold weather bites. £67; E: sales@paisie.com

PROFILE

Spring freshness

BREATHE NEW LIFE INTO YOUR PRODUCT EDIT WITH BY BASICS’ SUSTAINABLE EVERYDAY STYLES

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B2B customers hile shoppers gear up for Christmas receive a handmade celebrations, fashion retailers are colour book so buyers looking ahead to the brighter days can see and feel all the of spring. Danish slow fashion brand options for each fabric. by basics is the perfect partner to create an inspiring new season edit. The label has recently added 15 new styles and nine colours to its rolling year-round short order collection of quality, natural fabric garments – making it easier for retailers to refresh stock when they need to.

The sustainable label produces all its garments to order for individual retailers without any minimum order requirements.

This means its timeless styles can be ordered when needed to create unique edits for every boutique. This refreshing buying model is becoming increasingly popular and by basics is now well known for its permanent collection. What buyers see is exactly what they receive - and garments remain available to re-order season after season.

Trends in a new perspective

Simply mix and match styles, add colours, and then select sizes. Each order is made just for you - exactly how you need it.

The by basics design team always pays close attention to the latest trends and reworks them in the brand’s unique style. Their goal is to create long-lasting garments that customers will want to wear season after season.

Nodding to the green trend, the team has added pistachio to its merino wool options and dried moss to its garment-dyed linen, ensuring its colour palette is just right for the coming seasons.

Moreover, in homage to the workwear trend, by basics has introduced a new pair of relaxed cargo pants featuring cool cuts, front and back pockets, belt loops and a drawstring waist.

The trousers can be styled with its new workwear inspired jacket (both pictured right), which has covered inside seams, patch pockets and an inside drawstring to create the perfect fit.

As well as its SS24 launches, by basics has also moved the manufacturing of its brushed wool and cotton wool garments to its factory in Poland. This means a shorter delivery time for retailers as it will follow the same period as its merino wool. So, if you need soft styles for your boutique’s Christmas edit, now’s the perfect time to order.

CONTACT: view the brand’s latest online catalogue via bybasics.com/catalogue NOVEMBER 2023 | boutique. | 25

FASHION FIX

#Grid goals

TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@velvet.and.rose.uk

“Wow, what a night! I can’t believe that I won a Community Hero of the Year award at the @boutique.magazine Star Awards for my work in providing work opportunities for young people who need a chance to shine in the workplace!”

@carolccollections

“We are thrilled to announce we were awarded with International Brand of the Year for @orientique at @boutique.magazine Star Awards this week. A very welldeserved accolade for a brand that showcases exclusive and unique artistic prints...”

@renesfashion

“It’s home! Here it is! The lovely Boutique Star Award from Boutique magazine for Outstanding Business of the Year! We keep pinching ourselves – we’re so over the moon to have won. From London to Lancaster!”

@dominostyle65

“WE WON! FASHION INDEPENDENT OF THE YEAR… we didn’t think we would win the BIG one against such strong competition from some incredible independent businesses. So grateful to the judging panel and to @boutique.magazine…”

Social butterflies

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@dianefashionsykes @kiticymru

@jbandboom

Follow Boutique Star Awards 2023 judge Diane Sykes Fashion for regular updates on her roster of gorgeous international womenswear brands.

Highly commended in the Boutique Star Awards, sustainable menswear indie JB and Boom is the brainchild of talented teenage business owner Jonjo Ashbrook.

26 | boutique. | NOVEMBER 2023

Chosen by the judges for its standout content, hit the follow button on this year’s Boutique Star Awards Social Media Strategy of the Year winner now.

Finalist

..

FROM MY MOTHER’S GARDEN ..

Limited edition clothing in exclusive prints capturing the magical beauty of nature.

BOUTIQUE MAGAZINE’S BRITISH BRAND OF THE YEAR AWARD WINNER 2022 frommymothersgarden.co.uk | info@frommymothersgarden.co.uk | 07825 148040

A Curated Retail Wonderland Registration is now open.

Olympia London 14 - 16th January 2024

Scan to secure your FREE badge topdrawer.co.uk

Stock Up

WHAT TO BUY NOW

SCOOP

Buying bonanza

SCOOP

I

t’s time to finalise your early 2024 buying schedule ahead of the Christmas rush. Here’s everything we know about the industry’s upcoming trade shows both at home and overseas…

NOVEMBER 2023 | boutique. | 29

Inspiration awaits TRADE SHOW GUIDE

LOOKING FOR YOUR NEXT BEST SELLER? GET READY FOR BUYING SEASON WITH OUR PICK OF MUST-VISIT TRADE SHOWS

TOP DRAWER WHEN: 14 – 16 January WHERE: Olympia London CATEGORIES: Gifts, food, UK toys, wellbeing, greetings and stationery, fashion home, craft and emerging brands.

KEY EXHIBITORS: Boho Betty UK, Coral and Mint, Envy Jewellery, Estella Bartlett, Gracee Jewellery, Junk Jewels, Kind Bag, My Doris, Ombre London, Scream Pretty, Swole Panda, Turtle Doves and Wàzi UK. London offering high-quality designREASONS TO VISIT: Promising led products that promise to dazzle to transport visitors to a “retail shoppers. This season will include wonderland,” the January 2024 edition over 25 per cent new exhibitors of Top Drawer will deliver cutting from established brands to fresh new edge products, industry insights and talent. There while there will also be a buying inspiration galore. Buyers clutch of emerging indie designers in will be able to browse nine expertly Top Drawer’s Launchpad sector with curated areas within Olympia products on offer from designer makers

such as By Heather Filby and Uwu Studio. Aside from sourcing new products, visitors will also be given access to informative talks, business help and trends inspiration via the show’s RetailFest stage, Business Hub and Trends Feature.

TICKETS: free – register via topdrawer.co.uk

INDX WOMAN WHEN: 31 January – 1 February WHERE: Cranmore Park Conference and Exhibition Centre, Solihull CATEGORIES: apparel, outerwear, occasion/formalwear, footwear, accessories, gifting and millinery.

KEY EXHIBITORS: b.young, Fransa, ICHI, Pretty Vacant, Joules, Brakeburn, Joe Browns, Carol C Collections, Kaffe, Up! Pants, Marta Du Chateau, Nomads, Sahara, Mistral, Lily and Me, Alice Collins, Yest and Weird Fish.

REASONS TO VISIT: The first UK fashion trade show taking place in 2024, INDX Woman will showcase 130 brands that have been expertly curated for indie retailers. Last season the show presented an expanded 30 | boutique. | NOVEMBER 2023

edit of footwear and accessories brands, which saw an increase in visitor numbers and exhibitors.

Alongside womenswear, its upcoming edition will showcase a range of footwear brands including Superga, TOMs, Hush Puppies, Totes and Ravel. Buyers

can expect a friendly businessfocused format and order-writing environment, free on-site parking and complimentary refreshments including barista coffee served throughout the day.

TICKETS: Free via indxshows.co.uk/ indx-fashion/womenswear/registration

TRADE SHOW GUIDE

HARROGATE FASHION WEEK WHEN: 4 – 6 February WHERE: Harrogate Convention Centre, Harrogate CATEGORIES: womenswear including daywear and occasionwear, footwear, accessories and lingerie.

KEY EXHIBITORS: Pomodoro, Lizabella, Sahara, Bariloche, Dolcezza, Lily and Me, D.e.c.k.by Decollage, Zerres and Rino and Pelle. The Godske Group and Carol C Collections will also present their full brand roster at the show.

REASONS TO VISIT: Now in its tenth season, Harrogate Fashion Week is a popular choice for boutique buyers thanks to its indie-focused brand line-up, relaxed buying environment and destination-friendly setting. Its AW24 edition will run for three days following the success of its dateline extension this summer – giving buyers more time to browse and place orders. The show’s floor space has also ballooned in recent years, with four separate halls of inspiring collections presented to boutique buyers. A host of new brands have also signed up for the show this season including Pont Neuf, Eve in Paradise, Richard Designs,

Perfect Occasions, Emreco, Pia Rossini, Closet London, Alba Conde and Body Bangle. As well as a free drinks party in the Fashion Café at the end of the first day to celebrate the show’s tenth edition, visitors can expect free on-site parking and complimentary cloakroom facilities.

Organisers have also secured special rates with local hotels and a 25 per cent rail discount (visit harrogatefashionweek.com/visit for more information).

TICKETS: Register online for free entry via harrogatefashionweek.com

MODA AT SPRING FAIR WHEN: 4 – 7 February WHERE: NEC Birmingham CATEGORIES: clothing, footwear, fashion accessories, jewellery and watches KEY EXHIBITORS: Jayley, Lighthouse Clothing, My Doris, Scream Pretty, Saloos, Luella, POM Peace of Mind, Breuning, Ashwood Leather and Lisa Angel.

WHY VISIT: Located within the NEC’s colossal Spring Fair, Moda is one of the UK’s longest-running fashion trade shows. Buyers can view the latest collections from womenswear, footwear, accessories and jewellery

brands to discover fresh products for their stores. The Moda Catwalk also runs a full programme throughout the show’s duration including regular trend-led catwalks three times daily and informative talks from industry experts.

Visitors can also attend Spring Fair and Source Home and Gift while at the show to discover even more products in one place. Plus, there’s free parking and complimentary cloakroom facilities - making visiting more convenient for attendees.

ENTRY: free- register interest via springfair. com/visitor-registration

SCOOP WHEN: 11 – 13 February WHERE: Olympia West, London CATEGORIES: premium womenswear, menswear, homewares, beauty and lifestyle REASONS TO VISIT: Returning to Olympia West over the same dates as Pure London, leading contemporary fashion and lifestyle show Scoop will showcase around 250 collections this season from new and exciting designers. Its next edition will be

underpinned by the theme “a return to wonderment” – with founder Karen Radley promising an inspirational three-day event that “captures the spirit of the season.” At its most recent edition, buyers were transported to a “Moroccan paradise” with patterned wallpaper and stunning floral displays decorating the space.

TICKETS: free – register via scoop-international.com/page/ visitor-registration NOVEMBER 2023 | boutique. | 31

31 JANUARY 1 FEBRUARY 2024 Curated by buyers, for buyers

The UK’s first womenswear show of 2024

INDX WOMAN Learn more at indxshows.co.uk Cranmore Park, Solihull, West Midlands

TRADE SHOW GUIDE

PURE LONDON X JATC WHEN: 11 – 13 February WHERE: Olympia London, Kensington CATEGORIES: womenswear, menswear, new designers, accessories, footwear, genderless/ dual gender collections, lifestyle, beauty, jewellery, seasonal gifting.

KEY EXHIBITORS: GWD by George Davies, La Fée Maraboutée, Lily and Me, Humility, Pink Lemons, NoushElla, Goose Island, AX Paris, Sugarhill Brighton and Railroad Boutique.

REASONS TO VISIT: In what will be the very first unified edition of two popular shows, Pure London x JATC promises to offer buyers a compelling line-up of over 300 brands, inspiring catwalk shows and “industry-leading educational seminars.” Visitors can expect a transformed version of Pure London this season, with an increased line-up of inspirational exhibitors. The show will transport buyers to another world via its

Cabinet of Curiosity theme, mixing an energising and serene colour palette throughout the show floor alongside dynamic graphics and imagery. Within the “milestone fashion buying event,” there will be nine different destinations taking over both floors of Olympia’s Grand Hall. All womenswear brands will be located downstairs while the show’s other categories will be positioned

in the upstairs Gallery featuring JATC’s signature style and feel.

Finally, there will be an insightful educational line-up featuring key industry insiders as well as regular catwalk shows. Plus, buyers will be able to discover all the trends presented by Vesuvius founder Malaika Ewande.

TICKETS: free – register via purelondon.com/visitor-registration

Each manufacturer is required to have had a recent audit from a recognisable institution to be at the show, giving buyers confidence in their responsible business practices. Visitors can also listen to industry experts discussing the

challenges of responsible fashion as well as seeing sustainable garments featuring the materials of the future on The Source Catwalk.

TICKETS: register interest via source-fashion.com/visitor-registration

SOURCE FASHION WHEN: 18 - 20 February WHERE: Olympia London CATEGORIES: fabrics, accessories, sportswear, garment manufacturers, packaging, yarns, trims and fixtures plus design and technology.

REASONS TO VISIT: Sustainable fabric and materials sourcing show Source Fashion connects brands and retailers to global manufacturers. From raw materials, fabrics trims and packaging through to design services, this three-day Londonbased event is the ultimate destination for anyone wanting to launch their own conscious clothing or accessories collection.

The rapidly expanding show will present exhibitors from over 25 countries including China, India, Turkey and Cambodia.

NOVEMBER 2023 | boutique. | 33

TRADE SHOW GUIDE

WHO'S NEXT WHEN: 20 – 22 January WHERE: Porte de Versailles, Paris CATEGORIES: womenswear, resort and swimwear, beauty and lifestyle, jewellery, leather goods, footwear and textile accessories.

KEY EXHIBITORS: La Petite Etoile, Louise Hendricks, Mr Boho, Inoui Editions, Craie, O Bag, Draeger, Hedgren, Knirps, Scholl Iconiq, Parallele Paris, Buffalo, Impérial, Grace and Mila, Leon and Harper, Philippe Ferrandis, Satellite, Canyon and Komodo.

REASONS TO VISIT: Presenting a huge selection of international fashion labels and French brands, Parisian trade show Who’s Next attracts 45,000 buyers each season with its strong product line- up, catwalk shows and live presentations.

Visitors can also source

sustainable brands at its Impact event, INTERNATIONAL innovative business solutions at Traffic, jewellery pieces at Bijorhca and responsible solutions at Neonyt Paris. This season organisers will celebrate the show’s thirtieth anniversary with its ‘Freaks From Designers’ theme. Expect spellbinding catwalk shows featuring out-ofthe-ordinary fashion to celebrate its major milestone. Meanwhile, there will be a dedicated area for Visitors are also invited the DNVB brands as well as another show’s full evening party in partnership with Neonyt Paris calendar - full details TBC. where a sustainability expert will TICKETS: €55 – register via platform. wsn.community/en/index be on hand to answer questions.

CIFF X REVOLVER WHEN: 31 January – 2 February WHERE: Bella Center, Copenhagen CATEGORIES: womenswear, menswear, childrenswear, jewellery, footwear, accessories.

KEY EXHIBITORS: ATP Atelier, Access Fashion, American Vintage, Bariloche, Becksondergaard, Bitte Kai Rand, Black Colour, Blank, Casual Friday, Coster Copenhagen, Cream, Ichi, Joseph Ribkoff, Lollys Laundry, Notes du Nord and Numph.

REASONS TO VISIT: The longest running fashion fair in Northern Europe, CIFF has been one of the best places to source Scandinavian brands for several decades. This August saw its first merged event with former rival show Revolver, which tripled its visitor numbers and transformed the show into “a global centre of commerce and creativity”. Last season CIFF x Revolver, which has committed to run alongside Copenhagen Fashion Week’s schedule for at least three years, brought over 800 international 34 | boutique. | NOVEMBER 2023

brands together in the city - creating an inspirational buying showcase.

Visitors can also view its year-round permanent state-of-the-art showrooms at the same venue, take advantage of its

renowned international guest speaker programme and attend various catwalk shows at the Bella Center and Central Copenhagen Oksnehallen.

TICKETS: ciff.dk

TRADE SHOW GUIDE

TEXWORLD & APPAREL SOURCING PARIS WHEN: 5 – 7 February WHERE: Porte de Versailles, Paris CATEGORIES: womenswear, leather wear, accessories, knitwear, leisurewear and childrenswear.

REASONS TO VISIT: One of Europe’s largest trade shows for garment sourcing, Texworld and Apparel Sourcing Paris showcases over 1,000 international exhibitors, attracting buyers from all over the world. This season’s event is split into three key universes:

Texworld offering textiles, trims and accessories; Texworld Denim highlighting denim from raw material to finished product; and Apparel Sourcing, showcasing hundreds of clothing and accessories manufacturers from different countries. Aiming to make the buying experience easier for visitors, February’s edition will see the entire show consolidated across two levels in one hall for the first time. Buyers can expect to find everything from luxury ready-

to-wear and accessories to innovative materials. Sustainability is also a key focus for the show and buyers will be able to access an online directory of eco-friendly textile producers as well as several conferences on sustainability.

TICKETS: free – register online via texworld-paris.fr.messefrankfurt.com/paris

MICAM MILANO WHEN: 18 – 21 February WHERE: Fiera Milano Rho, Milan CATEGORIES: Footwear encompassing premium, contemporary, high fashion, emerging designers and every day as well as accessories for shops.

REASONS TO VISIT: With over 1,000 footwear brands showcased in one location, Micam Milano is the ultimate trade fair for buyers looking for shoes, boots and trainers for their new season line-up. Retailers can choose from an extensive range of products from some of the world’s leading brands. Last season saw 520 Italian exhibitors presenting their latest collections alongside 504 international designers from over 30 countries. There’s also a dedicated section for Emerging Designers, hosting creatives from around the world that have been selected by a special jury, alongside an

Italian Start Up area. In addition to product sourcing, visitors can discover the latest industry insight from international speakers in the MICAM X area and discover cutting edge technology in the Future of Retail space.

ENTRY: Registration opens at the end of December via themicam.com/en/visitors-registration

APLF WHEN: 19 – 21 March WHERE: Hong Kong Convention and Exhibition Centre CATEGORIES: small leather goods including bags, footwear and fashion accessories.

REASONS TO VISIT: Returning to Hong Kong for the first time since the pandemic, next spring’s edition of APLF is expected to be extremely noteworthy for the region. The show has been established for over 30 years and offers one of the most comprehensive presentations of leather goods in the world.

It relocated to Dubai for the past couple of years, with 2023’s edition bringing together 341 exhibitors and 5,000 visitors from 92 countries. With APLF Leather, Materials+ and Fashion Access all taking place at the same venue, visitors will be able to source a huge selection of small leather goods alongside raw

materials. As well as its exhibitor offer the show also presents the latest trend forecasts and offers business-focused seminars.

TICKETS: free via aplf.com/buyer-registration NOVEMBER 2023 | boutique. | 35

PARTYWEAR ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, SHOES AND JEWELLERY

Bedtime hero

Designed to strengthen and restore the skin barrier, Wildsmith Skin’s Super Hydrating Overnight Mask is the perfect antidote to late nights and Christmas indulgence. £POA; E: wholesale@wildsmithskin.com

Stargazing

Crafted in 100 per cent recycled 925 sterling silver, Claire Hill Designs’ Large Star Hoops will bring a touch of celestial magic to boutique line-ups this party season. £POA; clairehilldesignswholesale.co.uk 36 | boutique. | NOVEMBER 2023

Self care

Containing sleep and mood trackers, self-discovery activities and inspirational quotes, Lovendu’s Happiness Journal is the perfect choice for customers wanting to live a more contented life. £POA; E: info@lovendu.co.uk

Sustainable gifting

Available in a fiesta red colourway, Modibodi’s three-pack of periodproof knickers is the perfect choice for festive gifting edits this Christmas. £POA; modibodi.co.uk/ pages/ wholesale-enquiry

Fancy flats

Part of the luxury brand’s winter collection, ATP Atelier’s feathered nappa leather Gesualdo sandals offer a glamorous update on an easy-to-wear party shoe. £POA; E: sales@atpatelier.com

Time to downsize

Crafted in suede and sheepskin in a slightly shorter length than its original versions, Holland Cooper’s Ultra Mini Shearling Boots are both comfortable and super stylish. £POA; hollandcooper.com/pages/wholesalecontact

A lot of bottle

Designed to keep devices safe and stylish, Kind Bag’s ethically and sustainably made rPET Laptop Sleeves are water resistant and machine washable. Available in three prints, £POA; E: hello@kindbag.co

Christmas sack

Stylish enough to sit under any tree, Chalk’s best-selling Christmas Paper Sack offers a great alternative to a traditional stocking. 6pk £79.20; wholesale.chalkuk.com

ACCESSSORIES

Winter warmer

Warm up on a cold winter’s night with Purelakes’ Muscle and Joint Bath Soak enriched with skinboosting ingredients such as black pepper, ginger and chamomile. £POA; purelakes.co.uk/pages/ wholesale- account-request

Layering essential

Made using soft and breathable recycled fabric, Magic Bodyfashion’s Stay Warm Tanktop is the perfect layering essential for cold winter days. £POA; Tel: 0207 499 4598 magicbodyfashion.com

Mushroom party

Add a whimsical touch to everyday styling with Fable England’s handcarved and hand-painted Enamel Mushroom Necklace with delicate faux pearls. £POA; Tel: 0203 397 5885 E: trade@fableengland.com

Let it rain

Stay stylish in winter downpours with Jumble and Co’s Ups and Downs Umbrella, featuring one button opening and a supersturdy design. Available in four colourways, £POA; E: enquiries@jumbleandco.co.uk

Stocking filler

Enriched with skin-nourishing ingredients, L’Occitane’s Powdered Shea Extra-Gentle Soap cleanses the skin while enveloping it with a soft and comforting scent. £POA; E: contact@loccitane.co.uk

Weekend away

The bigger sibling of its iconic backpack, Fjällräven’s Kånken Weekender features the same heavyduty handles, zippered pockets and hardwearing nylon fabric. £POA; E: sales@fenixoutdoor.co.uk

Self love

Inclusive US footwear brand Daniela Uribe produces Italiancrafted shoes in high-end materials such as these stunning Love Yourself Pumps. Available in up to UK size 10.5; E: sofia@blackpr.co.uk

In plaid sight

Made from 100 per cent recycled plastic bottles yet softer than wool, Shinjuku Lanes’ REplaid Oversized Vegan Mohair Scarf will keep conscious shoppers cosy all winter. £POA; E: jennifer@shinjukulanes.com

Warm glow

Perfect for brightening up homes at Christmas and all year round, Rex London’s battery-powered LED Star Light delivers an instant soft glow to indoor settings. £POA; rexlondontrade.com NOVEMBER 2023 | boutique. | 37

19 - 21 MARCH 2024

HONG KONG Bags | Footwear | Leathergoods | Travelware Fashion Accessories | Leather Garments

www.aplf.com

Shop Talk

INDUSTRY OPINION ABIGAIL EDMUNDS, DOMINO STYLE

Fresh style

A

fter winning two major industry awards this year, we speak to Domino Style owner Abigail Edmunds about standing out as an indie retailer and making fashion fun…

NOVEMBER 2023 | boutique. | 39

SHOP TALK

The Domino effect FROM HIGH-ENERGY INSTAGRAM REELS TO A SPARKLING NEW SHOPPING APP, AWARDWINNING WOMENSWEAR GROUP DOMINO STYLE IS BREAKING THE MOULD WHEN IT COMES TO INDEPENDENT FASHION RETAIL

D

omino Style owner Abigail Edmunds is having quite the year.

As well as winning Drapers’ Best Use of Social Media trophy in September, her business was also named Fashion Independent of the Year at this month’s Boutique Star Awards.

The multi-channel group, which operates two physical stores in Stratford-upon-Avon and Leamington Spa, captured the judges’ attention thanks to its covetable products, impressive growth and fresh approach to retail.

“I was just overjoyed to win,” says Abigail, who took over the business from its previous owner in 2017.

“My amazing team has worked so hard for so long and to be recognised 40 | boutique. | NOVEMBER 2023

by the industry is just incredible. It makes me feel even more confident that we’re doing the right job.”

If you follow Domino Style on Instagram, Facebook or Tiktok, you’d be hard pressed to believe that confidence is something Abigail ever lacks. The store’s outlandish videos and reels, usually featuring the owner alongside various glamorous team members, manage to strike the perfect balance of humour and covetable style at the same time. As a viewer you are simply compelled to watch. Whether they’re twirling around in pop bright prints, taking part in synchronised dance routines or striking a pose among various local hotspots, their sparkling smiles can’t fail to brighten even the dreariest day.

And it’s probably for this reason that Domino Style’s star began to rapidly rise online during the deepest depths of the pandemic.

Lockdown lols

Having taken over 40-year-old Domino as a former employee just three years before the first lockdown, Abigail had already begun to modernise the business by launching an e-commerce site and focusing on social media. “I think I posted our very first reel when the rest of the team was on furlough,” she says.

“I went to the shop every day to

SHOP TALK shots while a crowd of onlookers formed on the side-lines.

Post-pandemic, Kitty is still Abigail’s trusted "Instagram sidekick", helping her create fresh content and appearing alongside her in many images and videos. The rest of the 10-strong Domino Style team also get involved in its social media channels: “They are all absolutely brilliant,” says the owner.

“I couldn’t do it without them.”

Online success

collect four different outfits before styling them at home to post on Instagram. But with my very young daughter with me at home, it quickly descended into hilarious chaos.”

Her exuberant lockdown styling videos became such a hit among customers that she decided to host a weekly “Quarantinny” party every Friday, inviting viewers to sip cans of M&S cocktails with her and “get dressed up.” She says: “I think it helped ease people’s boredom while they were stuck indoors, and our audience began to grow quite quickly from there.”

During the second lockdown, Abigail enlisted the help of full-time team member Cathryn Greenwood (known as Kitty on Instagram) to help create more video content. This time the duo ventured out with their outfits to different local locations, filming “more professional-looking” reels. These included a post on “being the best-dressed person at the supermarket,” which saw Abigail flinging herself on top of a shopping trolly in the middle of a busy Tesco.

The owner also fondly remembers the time she repeatedly strutted across a zebra crossing to get the right

Catapulting the business to new heights during the lockdowns is one of Abigail’s proudest achievements: “To emerge from the pandemic in the strong position we were in, simply because of our hard work and determination, was a truly fantastic feeling,” she says. “We were there for people in some of their darkest moments and they were there for us too. We’ve managed to keep up the momentum and we’re so grateful for our loyal customers.”

Shedding their inhibitions for the camera is clearly part of the Domino Style team’s social media charm: “It’s so important for our customers to know that we’re real and approachable people that they can come to for styling advice,” says Abigail. “We love talking to our customers and being involved in their lives. We also want to show that fashion is fun and wearing clothes that express your personality doesn’t have to be daunting. I hope we inspire people to find the joy in fashion.”

The success of this strategy is undeniable. In-store sales for Domino Style have soared this year while its online takings have also risen by 20 per cent. E-commerce now accounts for almost a third of the business, with thousands of customers making purchases via the retailer’s website, Instagram page and Trouva.

The bricks-and-mortar side of the business has also expanded.

In March last year, Abigail opened the doors to Domino Style’s second physical shop in Leamington Spa. Set across one floor instead of its flagship’s two storeys, the latest NOVEMBER 2023 | boutique. | 41

SHOP TALK addition features the same quirky interior design as the original but with a different product and brand selection. The strategic move meant the retailer could crucially increase its online inventory as well as its customer base. “Stratford-uponAvon will always be the Mothership, but we were rapidly running out of space and wanted to grow the business,” says Abigail. “We split the brands across the two stores but sell our full product range online.”

Appearing in Grazia magazine’s list of best boutiques to visit once lockdown restrictions lifted helped widen its customer base further.

Some shoppers now travel from far afield to visit the physical stores, staying overnight in local hotels.

“When people love what you do so much that they’re willing to travel long distances, it’s extremely rewarding,” says Abigail. “It just makes us all the more confident that we’re doing something right!”

Ahead of the curve

What's absolutely apparent when speaking to Abigail is her desire to remain one step ahead, whether that's with the eclectic product mix she chooses or the store's customer experience. Just last month Domino Style launched its own shopping app, which, as far we're aware, is one of the first (if not the first) introduced by an independent fashion retailer. “I really wanted to launch an app because no one else has done it yet,” she says. “It’s super clean and so easy to use – I’m really pleased with the results.”

The launch has been a big hit with customers so far, largely thanks to the retailer’s active promotions and a first-time 15 per cent discount offer to everyone who downloads it. “Shoppers can sign up for our loyalty scheme and collect Domino Dots for every pound they spend,” says Abigail. “We can also send targeted promotions, exclusives and tailor-made offers for our customers. It means we can offer a more personalised experience.”

The app was created by Abigail’s sister-in-law Kelly Edmunds, who is also the designer behind the store’s 42 | boutique. | NOVEMBER 2023

sleek website. Working closely with her on its navigation and overall aesthetic, the owner says her main aim was to ensure it speaks the same language as the physical stores and website: “It’s super clean and easy to use, so I think we’ve hit the mark.

It’s really exciting to be able to keep up with bigger retailers and enhance the Domino shopping experience in this way.”

Shopper experience

While the business has enjoyed an undeniably standout year, Domino Style hasn’t been completely immune to the cost of living crisis.

“It’s been tough at times for both

of our stores,” says Abigail. “That’s why it’s so important to offer an experience and give shoppers a reason to leave their keyboards.

I don’t believe retailers can offer the best possible experience online no matter how hard they try; nothing can ever replicate visiting a physical store.”

To keep up with changing customer demand, Abigail says her buying is moving towards more trans-seasonal styles. Knitwear, she says, has been a strong category in particular this autumn as shoppers switch up their wardrobes for the cooler weather: “We’ve pulled back from buying lots of winter

SHOP TALK Conscious retail

coats and high summer dresses – I honestly don’t think many people have completely separate seasonal wardrobes anymore,” she says.

“Shoppers also want more value from the pieces they buy.” This has meant carrying fewer expensive occasionwear brands in the Domino Style line-up: “I tend to go for styles that can be pared back and worn a few times in different ways. Our customers are now looking for considered pieces that offer flexible styling options.”

Product choice

The retailer’s core fashion brands currently include Essential

Antwept, American Vintage, Bash, Day Birger, Halebob, Stella Nova, Samsøe Samsøe, Stina Goya, Paige and Frame. Abigail says she tries to offer a mix of price points that appeal to a broad range of shoppers, with entry level brands such as Second Female providing more affordable options.

The retailer is also well-known for its footwear and carries products from Shoe the Bear, Wushu Ruyi, Woden and D.A.T.E. Meanwhile, shoppers can also purchase quirky on-trend jewellery pieces by Anna Beck, Carter Gore, Big Metal London, Mishky and Enamel Copenhagen.

Abigail has also been moving the business towards a greener product line-up for several seasons. For AW23, the retailer has introduced trans-seasonal organic cotton dresses

by Pink City Prints following the brand’s popularity over summer: “It’s a lovely sustainable label, which is very important to us,” she says.

“Most of the brands we stock are sustainable and that’s been a key focus for us for a long time. It’s so important that we steer customers away from fast fashion.”

As well as its environmental efforts, Domino Style is also committed to bringing value to the local community. This year it hosted a charity fashion show at a nearby school, raising £2,500 for a new sensory-friendly space for children with additional needs.

Abigail also believes in sharing knowledge and collaborating with fellow independent business owners to benefit the entire industry. This year she joined Mary Portas on the AIS Conference’s keynote speaker line-up to discuss the importance of social media in retail. The founder also appeared on Pure London’s stage with other indie owners to discuss how small businesses can thrive in the current climate. “I think it’s so important to collaborate and share information in this industry,” she says. “We should all have each other’s backs, especially when things are as tough as they are now.”

As she navigates the latest challenges, Abigail is currently focused on growing her online customer base through investing in the store’s website and app. For the business owner, there’s rarely time to stand still – and that’s true whether the tills are ringing or sales are slow: “There will always be busy times and quiet times in business,” she says. “But instead of panicking when things are tough, I use that time wisely to reflect and put plans in place to grow. You never know what’s around the corner as a retailer and staying positive is so important in this business.”

NOVEMBER 2023 | boutique. | 43

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HOW UKPW IS PAVING THE WAY FOR UK FASHION INDIES TO SEND GOODS TO SHOPPERS IN THE EU

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Brexit brought about new customs procedures and regulations, complicating the process of exporting goods to the EU. While the UK and

EU may be neighbouring markets, trading across borders became more complex, and retailers faced uncertainty about how to effectively serve their European customers. This is where UKPW steps in, offering an expert solution to these challenges.

The key to UKPW’s success lies in its commitment to providing a smooth and reliable service. With customs clearance expertise, it ensures that shipments comply with all necessary regulations, minimising the risk of delays and ensuring a hassle-free process. This means that UK retailers can focus on what they do best without being bogged down by the intricacies of customs.

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SHOP TALK

“More than 70 per cent of purchases are still made in store - so it’s vital that your shop stands out” BIRA CEO ANDREW GOODACRE ON MARKETING IN THE GOLDEN QUARTER

W

e have reached that time of year again: the so-called retail Golden Quarter. There are so many key dates throughout this period that entice shoppers to spend - from Halloween and Black Friday to Christmas Day itself.

Retailers recognise the importance of the Golden Quarter, but many aren’t always as well prepared as they could be. This time of the year shouldn’t be taken for granted.

It’s probably the most competitive period - especially since the introduction of Black Friday, which seems to have grown from one single day to weeks of promotions and special offers.

For fashion retailers especially, this Golden Quarter is probably all the more crucial. It’s been difficult to predict consumer behaviour this year when it comes to clothing.

Not only have we had to deal with a cost of living crisis, but we have experienced a mild winter, late spring, wet summer, hot autumn and now what seems to be a new weekly storm. Moving seasonal stock when the seasons are so variable is a nightmare, so well done to all boutiques that have made it through this year.

We know that customers will be looking to spend money this Christmas. However, the reality is that it will probably be less than previous years. That’s why retailers need to focus on their customers and increasing market share.

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Retail sales seem to have become polarised: quality brands have done well while retailers that offer value have also succeeded. Don’t get caught in the middle – make sure your customers know what you’re offering and how good it is.

Communicate the quality and value you’re offering very clearly to your customers – and I mean really shout about it.

It is unlikely that an indie shop will compete on price alone. It is therefore important to think about how value is added to your products.

Price will still be important but so will bundles, discounted accessories with purchases and quality service. The smaller independent fashion retailer can still add that personal touch when dealing with customers via advice, styling and giving confidence to the customer. Large stores ignore service preferring to focus of ‘frictionless technology’ to make shopping easier.

That’s not an option for the small retailer - and now is the time to for indies to take advantage.

Presentation of products will also be incredibly important, and this seems to be a skill that is sometimes overlooked. Some of the larger businesses (garden centres especially) started putting up their Christmas decorations in September. For high street shops it is all about the shop windows, websites and social media platforms. Don’t underestimate the power of creating an imaginative, eye-catching, memorable display.

More than 70 per cent of purchases

DANNY LINES ON UNSPLASH

are still made in stores, so it’s vital that your shop stands out. The interior of the shop also needs to be well presented and supported by communications through your social media channels.

Finally, this busy period is also a great way to prepare for 2024.

Your footfall will hopefully be higher and now is the time to really get to know customers.

Managing customer data is a really important retail tool and you should be using the Golden Quarter to improve your consumer knowledge. With this in place you can then focus on personalising your marketing activities throughout 2024 – an extension of delivering that personal touch and going the extra mile.

BUSINESS SENSE FOR FASHION RETAILERS

Boutique Professional Media will be launching their 2024 media pack in November.

Introducing for 2024 our new specialist marketing services offering bespoke marketing campaigns for your business either retail or wholesale.

To receive more information on this, website design, digital options and all information for Boutique Magazine along with our future features list for 2024 please contact: julie@bpmedialtd.co.uk to recieve a copy.

BUYER’S GUIDE Accessories Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk

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Top To Toe Lyonsdown House 23-29 Hendon Lane, London, N3 1RT Software Systems T: 020 3376 5888 E: info@toptotoe.com UKP WORLDWIDE UKP Worldwide (UKPW) are a customs agent specialising in customs clearance of low and high value eCommerce parcels including fully managed returns logistics and duty reclaim.

UK Office | Unit 18‑19 Wornal Park | Menmarsh Road | Worminghall | Aylesbury | Bucks HP18 9JX T: +44 (0) 1844 398 880 W: ukpworldwide.com

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Show Dates : 4-6 February 2024 Home and Gift Harrogate Convention Centre Organiser: Clarion Events W: homeandgift.co.uk Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser: indx shows W: www.indxshows.co.uk

Messe Frankfurt France Texworld Evolution Paris 5 – 7 February 2023 Paris Porte de Versailles, Hall 7 E: visitorservice@france. messefrankfurt.com Moda/ Autumn and Spring Fair Organiser: Hyve Group Website: www.moda-uk.co.uk Pure London Organiser: Hyve Group Website: www.purelondon.com T: +44 (0)203 855 9550 E: visitor@purelondon.com Show Dates: 11 – 13th Feb 2024 Scoop Organiser: Hyve Ltd Website: scoop-international.com Show Dates: 11 – 13th Feb 2024 -Olympia West Top Drawer Olympia – London Organiser: Clarion Events W: topdrawer.co.uk Show Dates: 10 - 12th September

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Lofina Agent: Joanna Edwards Agency T: 07989014141/ 07512550346 W: www.shoebox.dk

BUYER’S GUIDE Womenswear Anonymous To wear it is to love it T: 0161 819 5544 E: showroom@heenafashions.co.uk W: myfashionhouse.co.uk Apt Collections: Brands: Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact: Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk

By Basics Contact UK Agent: Jeremy@cates.co.uk W: Bybasics.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Dolcezza Europe Brands: Dolcezza and Ever Sassy European Office: T: +353-21-2038019 E: sales@dolcezzaeurope.ie Double H Agency Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - Twitter Instagram W: www.doublehagency.com T: 02034326387 Extravagance Brands: Sarah Pacini, Thanny, Caraclan Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

Frank Lyman UK Customer Service T: 07368 175176 W: www.franklyman.com E: ukinfo@franklyman.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Leap N Link Ltd Brands: Pause Café , Fuego Woma – Oliver Philips – Bleu d’Azur Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Blueberry, Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei.

E: office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com Olivia Darcy Luxury Womenswear, designed and made in Yorkshire E: info@oliviadarcy.co.uk W: www.oliviadarcy.co.uk/

Partners In Fashion (2019) LTD Brands: Erfo – Franks Walder – Just White – Kris Fashion – B Three – Manisa – Marina V – Relaxed by Toni – Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Pomodoro Contact: Noreen and Hemant E: info@pomodoroclothing.com W: pomodoroclothing.com T: 0208 961 4000 Sally Dawes Agency Brands: ESTHEME CASHMERE, SFIZIO, INDIES, BLEU BLANC ROUGE, PRET POUR PARTIR T: 0776 997 03 87 E: sally@sallydawes.com W: www.sallydawes.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Coco-Y-Club. Condici, Cream, Frank Lyman, Orientique, Tirelli, Ispirato T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

NOVEMBER 2023 | boutique. | 49

A huge thank you to everyone who attended and supported the 2023 Boutique Star Awards and congratulations to all the wonderful finalists and winners.

We will be back for 2024...

Anyone wishing to receive information for the 2024 boutique star awards please email: Julie@bpmedialtd.co.uk

Propress MINI The Ultimate Handheld Steamer Iron from the original steamer company

Propress MINI is the natural addition to your shops Christmas stock.

Contact us to find out more.

Tel: 020 8417 0660 | Email: hello@propress.co.uk @propressuk