Boutique Magazine May 2024

MAY 2024

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 162

Timeless style

Reducing shrinkage British brands SS25 trade shows Collen and Clare

01 – 03.07.2024 PARIS, FRANCE PORTE DE VERSAILLES HALL 7

Weaving the Future

Sourcing | Business | Solutions

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EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHER Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Christophe Duchamp, model Renata Da Silva; christopheduchamp.com

Rays of hope

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fter months of incessant rain, the sun’s belated arrival has been extremely welcome. It finally feels like spring has sprung and summer is just around the corner. Let’s hope it’s enough to entice shoppers back out into physical stores from now until the season ends.

For those of you considering your SS25 buying options, we spotlight 10 top trade shows to visit this season whether you’re on the hunt for womenswear, accessories or homewares. Turn to pages 21-25 for our summer 2024 highlights.

This month will also see the judging panel announced for this year’s Boutique Star Awards. Among the experts selecting 2024’s winners include Doodie Stark’s Liz Jefferson, Jan Shutt from Sunday Best and fashion agent Diane Sykes (full panel to be confirmed later this month).

We’d also like to thank category sponsors Bira, City Goddess and AIS. Their support is crucial to enable us to put on this year’s awards and winners’ party at London’s May Fair Hotel this November.

If you’d like to enter this year, there’s still plenty of time. Retailers can put themselves forward for nine different categories including new awards Store Design of the Year, Shop Window of the Year and Employer of the Year (visit boutique-magazine.co.uk/starSHOP SHOP TALK TALK

awards-2024 for the full list). We also offer more insight into the judging criteria for popular category Fashion Independent of the Year on pages 36-37.

Elsewhere, this month’s cover is

by British watch brand Christophe Duchamp, which is shaking up the wristwear market with its affordable Swiss-made timepieces.

Read more about its range on page 26 (including details behind an exclusive 80 per cent discount).

Last but not least, we also interview Collen and Clare’s Vanessa Hodgson in this month’s Shop Talk section. Having retailed in East Anglia’s Southwold since 2003, her destination store has amassed a staunch following. This year has seen heavy investments in the e-commerce side of the business, culminating in drastic changes to its platform and website. Turn to pages 41-45 to discover more about her inspiring 21-year-old business.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine SHOP SHOP TALK TALK

PROMOTION

About time CHRISTOPHE DUCHAMP’S LUXE SWISS-MADE WATCHES ARE TRULY TIMELESS

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Behind Behind its blue itsfaçade blue façade sits sits The Telegraph’s The Telegraph’s list oflist ‘50of ‘50 fashion fashion she wanted she wanted to buy. toLocated buy. Located 3,500sq 3,500sq ft of retail ft of space retail space spanning spanning greatest greatest boutiques’ boutiques’ . . on Anglia’s East Anglia’s coast,coast, the affluent the affluent four separate four separate roomsrooms on a single on a single floor. floor. Yet it Yet hasn’t it hasn’t all been all plain been plain sailingsailing on East seaside seaside town town is a weekend is a weekend bolthole bolthole InsideInside shoppers shoppers can find canafind treasure a treasure for Vanessa for Vanessa - despite - despite the store’s the store’s | MAY |2024 42 | boutique.

42 | boutique.

MAY 2024

for scores for scores of Londoners of Londoners and second and second homeowners homeowners (Keira(Keira Knightly Knightly and Richard and Richard CurtisCurtis are among are among thosethose with houses with houses nearby). nearby).

“It’s a“It’s a wonderful wonderful place place with great with great pubs pubs and scenic and scenic coastal coastal walkswalks – a real – a real antidote antidote to fast-paced to fast-paced life inlife thein the city,” city,” says Vanessa. says Vanessa.

“Like “Like manymany Londoners, Londoners, my friends my friends and I and would I would spendspend our weekends our weekends here. here.

We’d have We’d have a brilliant a brilliant time -time but -found but found there there was nowhere was nowhere to shop.” to shop.”

Teaming Teaming up with up friend with friend and and (apparently (apparently customary customary practise practise former former retail retail boss Clare boss Clare Grady, Grady, variety variety of people. of people.

We also Webought also bought for bankers for bankers who resign), who resign), Vanessa Vanessa acrossacross Vanessa Vanessa (née Collen) (née Collen) beganbegan mulling mulling the categories, the categories, bringing bringing in in immediately beganbegan seeking seeking handshands- full ‘head over the overidea the for idea a new for aboutique. new boutique. immediately full ‘head to toe’tooptions toe’ options from from coats coats on retail experience. experience.

“We’d“We’ found d found and dresses Between Between them them an exciting an exciting concept concept on retail and dresses to hats to and hatstights.” and tights.” the premises, right premises, but the but building the building The same emerged. emerged.

TheirTheir vision, vision, to bring to bring an an the right The same ethosethos remains remains at at previously previously been abeen shopa and shop and Collen edit ofedit theofbest thelabels best labels to Suffolk, to Suffolk, hadn’thadn’t Collen and Clare and Clare today.today.

The The needed a totala renovation,” total renovation,” she says. she says. store store was towas be to bolstered be bolstered further further by anby an needed stocksstocks a colossal a colossal 120 brands 120 brands tookI on took a part-time on a part-time role atrole a at a including unforgettable unforgettable customer customer experience: experience:“So, I “So, including Ba&sh, Ba&sh, FarmFarm Rio, Rio, local discounting store. store.

My previous My previousRails,Rails, “We wanted “We wanted Collen Collen and Clare and Clare to to local discounting Traffic Traffic People, People, Foil and Foil and raisedraised eyebrows, eyebrows, but I was but I was StellaStella be thebeantithesis the antithesis of a pretentious of a pretentious salarysalary Nova.Nova.

Shoppers Shoppers can buy canabuy a thankfully welcomed welcomed onto the onto team.” the team.”basic basic boutique,” boutique,” she says. she “Our says. “Our idea was idea was thankfully t-shirt t-shirt for £30 foror£30 splurge or splurge The day Theafter day after Vanessa’s Vanessa’s thirtieth thirtiethon a £1,000+ to create to create a littlea girl’s little dressing girl’s dressing up up on a £1,000+ coat. coat.

“We offer “We offer birthday partyparty saw her sawjoining her joining something box for box grown-ups. for grown-ups.

Women Women couldcould birthday something for everyone; for everyone; you can you can to trawl to trawl the aisles the aisles of Pure of Pure buy abuy come come in andintry andontry anything on anything they they ClareClare Falke a Falke tight tight or Charnos,” or Charnos,” London.

TheirTheir early early brandbrand list list liked liked without without beingbeing judged. judged.

It wasIt was London. says Vanessa. says Vanessa.

“We sell “WePenelope sell Penelope included included the likes the of likes London of London labelslabels all about all about having having fun; we fun; didn’t we didn’t want want Chilvers Chilvers bootsboots as well as as well Shoe as Shoe the the Neisha Crosland Crosland and Omnia and Omnia as as Bear.”Bear.” customers customers to feeltopressured feel pressured to buy.” to buy.”Neisha Underwear Underwear is alsois popular also popular well as well Rachel as Rachel Roberts, Roberts, Pringle Pringle and and at theatstore: the store: “You’d“You’d be gobsmacked be gobsmacked WorkWork experience experience Wolford.

Wolford.

“We wanted “We wanted to offer to offer a reala real by how by many how many people people comecome to to After After handing handing in herinnotice her notice and being and being multi-brand multi-brand experience experience with awith mixa mixSouthwold Southwold for the forweekend the weekend and and swiftlyswiftly escorted escorted off theoff premises the premises of price of price pointspoints that appealed that appealed to a to a forgetforget to pack to pack pants.” pants.” | boutique. | boutique. | 43 | 43 MAY 2024 MAY 2024

he wristwatch has been – and always will be – an alluring accessory. As well as the function of telling the time, the right timepiece can instantly elevate any outfit just like shoes or a handbag.

The rich and famous love luxury watches. Taylor Swift wore one around her neck as a choker (a custommade Lorraine Schwartz, no less) to February’s Grammys, cleverly referencing her Midnights album.

Rihanna did it before her at Paris Fashion Week.

Then, at last year’s half-time Super Bowl performance, she wore a red diamond-encrusted wristwatch to coordinate with her Loewes boilersuit.

For us mere mortals, such luxury is a difficult trend to follow. But there’s one watchmaker who’s been gaining our attention.

Priced at a fraction of the cost, Christophe Duchamp’s Swiss-made timepieces boast similar quality as those produced by luxury high-end brands.

Its designs, divided into five collections for women and nine for men, are carefully manufactured in Mendrisio, Switzerland – motherland to some of the most renowned watchmakers in the world.

George Bale, a horology expert with over 15 years’ industry experience, first launched the UK-based brand in 2021 “to put luxury Swiss timepieces on the wrists of those who can’t afford a Rolex.” He says: “A Duchamp watch epitomises luxury. Our designs draw inspiration from horology greats like AP, Patek Philippe and Rolex.”

MODEL: RENATA DA SILVA

In just three years, his brand has garnered a loyal following, securing partnerships with QPR, Hibernian and Swansea football clubs as well as Ospreys rugby. It also sponsors a team of Lamborghini GT racing cars, an around-the-world yacht team and is the official timekeeper at the Prince of Wales Trophy Polo final.

Now it has its sights set on cornering the global affordable luxury watch market having taken on distributors in Europe, South Africa and Australia.

But George isn’t just focused on world domination: “We use renewable or low carbon energy when crafting our timepieces while our packaging is also recyclable,” he says. “Next year we plan to share profits with three global charities to help clean up our oceans, save endangered animals and fund medics for war zones.”

Affordable, high-end watches from a UK brand that considers the planet? It’s about time.

Retail prices range from £1,450 to £2,995. Boutique magazine readers can access an exclusive 80 per cent discount on the RRP price until the end of June 2024 using code: BOUTIQUE80. Find out more via christopheduchamp.com

THE WATCH LIST

1 2

3

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1.Élysées

Powered by Swiss movement, the bestselling Élysées watch is exceptionally precise and reliable. Its strap and face are engineered from the finest quality stainless steel then finished with 11 precision-cut diamonds for extra sparkle.

2. Lugano Six

A Swiss-made masterpiece fusing tradition with modern sophistication, the Lugano Six boasts a mother of pearl dial and elegant Roman numerals to mark each hour.

Choose from several colour combinations including this dazzling purple and silver.

3. Audace

A bold and classic design for men offering the ultimate simplicity in date horology.

Expect Swiss-made automatic movement, a fluted bezel and jubilee bracelet. It’s a true timeless investment piece that will be worn for years to come.

26 | boutique. | MAY 2024

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MAY 2024

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Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

YOUNG IDEAS’ ASHBOURNE STORE

Young Ideas closes Derby store while unveiling plans to expand Ashbourne flagship

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ward-winning independent retail group Young Ideas has closed its Derby store after trading in the city for over a decade. Owner Anne Wright says the decision was due to its lease agreement ending and follows “13 years of happy trading” in the city. The store’s stock is being consolidated into Young Ideas’ Ashbourne and Litchfield boutiques while its retail team has moved to the group’s flagship.

Anne has also revealed fresh plans to expand its Ashbourne store’s retail space and product range. Work is scheduled to begin at the end of this year and could see up to 1,000sq ft added to the shop floor, either by extending the current building or acquiring another unit. These changes are expected to place alongside wider improvements to the town centre, made possible thanks to a £15 million Levelling Up Fund

investment which the owner played a pivotal role in securing.

“Additional space in the Ashbourne store will mean we can accommodate a wider range and choice of designer collections,” she says. “We are looking forward to making Ashbourne even more of a destination for great fashion and personal service for women and men.

“Our Lichfield store has recently undergone refurbishment too and we are also looking forward to extending the brand range in this store as part of our wider changes.

We know from speaking directly to our current Derby customers that most of them will find shopping in Ashbourne or Lichfield a convenient and welcoming alternative. We are lucky to have a very loyal customer base who we know well and will move with us.”

Young Ideas has been trading in Derbyshire for over 50 years but expanded rapidly after Anne

took over the business in 2008.

Its Derby boutique first opened in 2011 in the city’s bustling Cathedral Quarter positioned at the front of Bennetts of Derby. However, following the department store’s closure in 2018, Young Ideas relocated to the Derbion shopping centre where it traded for four years.

Elsewhere, the retailer’s sister business Henmores recently opened a second location at countryside retail destination Peak Village.

The 3,000sq ft store is located near Derbyshire’s Chatsworth Estate and joins Henmores’ flagship boutique in Ashbourne.

“We are sad to say farewell to Derby,” says Anne. “But we are looking forward to an exciting future as we continue our Young Ideas and Henmores journeys in Ashbourne, Lichfield and Rowsley while actively seeking future opportunities in our target locations.”

MAY 2024 | boutique. | 7

FASHION FIX

Shoplifting offences rise to highest level in 20 years Shoplifting offences recorded by police in England and Wales were at the highest level since current records began in 2023, reveal the latest figures from the Office for National Statistics (ONS).

A total of 430,104 offences were recorded in the year to December – rising by 37 per cent compared with the previous 12 months. This marks the highest level of in-store theft documented since current police recording practices began 20 years ago.

Pretty Parade Boutique hosts sellout catwalk show Greater Manchester indie group Pretty Parade Boutique hosted a charity catwalk show last week raising £700 for the NSPCC. The sell-out event, held at its local cricket club, was attended by 65 shoppers.

Tickets cost £35 each and included a welcome drink, afternoon tea, goodie bag and charity donation. There was also a raffle to raise further funds for the children’s charity.

Co-founder Mollie Butterworth says the team chose “seven gorgeous customers” as models so it could present its SS24 edit across a mix of “different ages, heights and styles.” Around 35 outfits were showcased throughout the afternoon from brands including Pomodoro, Great Plains, Ichi, B Young and Girl in Mind.

“We’re so chuffed with how the event went and how much we managed to raise for the NSPCC,” 8 | boutique. | MAY 2024

The figures come after the British Independent Retailer Association (Bira) revealed the impact theft was having on retailers in its second retail crime study. In a poll, the vast majority of independent retail owners (96 per cent) said in-store theft had worsened over the past 12 months compared to 92 per cent in October 2023.

Julian Hayes, criminal defence lawyer and partner at Berris Law LLP, comments: “The release of the recent shoplifting figures simply demonstrates that the years of austerity and cuts in policing have meant that the investigation of these so-called minor offences have long since been neglected and ignored.

The cost to the high street is immeasurable and it is causing shops and businesses to close.

The Conservative government cannot be considered the party of law and order.”

CAROLINE & MOLLIE BUTTERWORTH

says Mollie. “It is an incredible charity that carries out extremely important work and our local branch is in need of raising vital funds.”

Pretty Parade Boutique launched online in April 2017 and opened its first physical store in November 2018 followed by a second in July 2022. Today it operates two bricks-and-mortar sites in Rochdale’s Littleborough and nearby Ramsbottom selling pieces chosen by mother-and-daughter duo Caroline and Mollie Butterworth.

CO-FOUNDERS CHARLOTTE & NAVEED KHAN

Moo Like a Monkey launches circular clothing scheme Sustainable childrenswear independent Moo Like a Monkey has introduced a new pre-loved clothing initiative to help bolster its greener retailing efforts. Shoppers can exchange outgrown children’s clothes from an approved list of brands – even if they weren’t purchased from the retailer – in return for store credit. The clothing is then being merchandised in a dedicated room at its Canterbury store and sold onto shoppers for affordable price points.

Co-founder Charlotte Khan says she hopes the scheme will help shoppers think more sustainably while increasing in-store footfall: “Our business survived the pandemic and the years following by evolving and responding quickly to what customers need - we know our retail model needs to be nuanced and proactive. Spending is down, and everything costs more. We hope MooCycle will bring in additional footfall without the need to spend cash on launching a new range with new stock.”

Moo Like a Monkey first opened in Folkestone in 2018 selling bright ethically-made childrenswear and sustainable toys. During the pandemic its original shop closed, however it later opened a larger unit on the same street. This was followed by a second store in Canterbury in October 2023.

REGISTRATION

IS LIVE

WITH A LINE-UP OF OVER 200 HARROGATE BRANDS, HFW IS THE MUST VISIT FASHION WEEK TRADE SHOW OF THE SUMMER 4 - 6 AUGUST 2024

SCAN TO REGISTER

MARCH 2024 | boutique. | 9

VIEW THE FULL BRAND LIST AT: WWW.HARROGATEFASHIONWEEK.COM

FASHION FIX

Boutique

The Fashion Huddle announces dates for summer showcase Joint agency pop-up showroom The Fashion Huddle is returning to London’s Hammersmith this summer with its largest showcase of agents and brands yet. Now in its fourth season, the next instalment will run for five weeks from Saturday 13 July to Friday 16 August.

The pop-up showroom will be spread over two spaces at Hammersmith’s Huddle and nearby Triangle, which are positioned a short walk away from each other. Buyers will be able to browse the latest collections from a range of UK agents, who collectively represent almost 100 international brands.

The concept was originally spearheaded by The Brand Ambassadors’ Lucy Walsh, who initially teamed up with 11 other agents for AW23 to showcase their collections as a group.

barometer INDUSTRY SALES FIGURES MARCH 2024 (VS MARCH 2023)

-2.37% Average sales quantity This season it will represent even more agents, with those confirmed including Richman Brands, Middleton Green, Joanna Edwards Agency, Magpie, Matrix Fashions, Apt Collections, Extravagance and Ariane Kaiser.

Free transport will be provided from Olympia during the weekend of Pure London x JATC and Scoop or buyers can walk to the venue in less than 10 minutes. Retailers can drop-in at any time or contact agents individually to make appointments.

Harrogate Fashion Week organisers unveil plans for SS25 edition Harrogate Fashion Week (HFW) will return to the spa town’s Convention Centre this summer with its “biggest show to date,” say organisers. Taking place from Sunday 4 August – Tuesday 6 August, buyers can expect more exhibitors than previous seasons as well as the addition of a fourth hall.

“We filled our usual three halls very quickly with brands rebooking from the February show, so we’re delighted to be adding a fourth hall,” says cofounder Wendy Adams. “This links seamlessly to the other halls and will also give the show another entrance.”

Over 85 per cent of brands confirmed their return following 10 | boutique. | MAY 2024

February’s show including Pomodoro, Foil, Sahara, Bariloche, Nomads, Olsen, Dolcezza, Lily & Me, D.e.c.k.by Decollage, Vilagallo, Rino & Pelle and the Godske Group. A range of new brands such as Betty Barclay, Peter Kaiser, Blueberry, Soya Concept and Joe Browns will also showcase their latest lines.

Now in its eleventh season, HFW is a popular sourcing destination for independent fashion buyers from around the country. Its most recent edition in February presented its largest selection of autumn/winter collections to date, attracting a 50 per cent increase in visitors on its opening day.

Register for free entry via harrogatefashionweek.com

+ 3.6% Average selling price

-0.48% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online.

Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

WENDY ADAMS & SARAH MOODY

London Festival of Fashion A trade collective of global designers, brands, buyers, creative minds and inspiring trends Register at purexjatc.com

FASHION FIX

Something sweet

French lifestyle brand Saint James creates classic maritimeinspired wardrobe staples for shoppers to invest in every season. For SS24 it has reinvented its timeless Breton tops, knitwear and sweatshirts in pastel hues to bring extra sweetness to your womenswear edit. £POA; Tel: 07539 228 041 E: marc@doublehagency.com

Winter sun

Chase that golden hour glow all year round with Freya Swim’s AW24 collection. Offering a vast choice of onepieces and pop bright bikinis, shoppers will need to book extra baggage allowance for their next getaway. £POA; b2b.wacoal-europe.com

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Truly timeless

Created by watch expert George Bale, luxury wristwear brand Christophe Duchamp offers highend timepieces for affordable price points. Each of its Swiss-made designs features premium materials and impeccable craftsmanship while the brand also offers a three-year guarantee. Turn to page 26 to find out more. £POA; christopheduchamp.com

Belt up

Offering a modern twist on a classic, Dea Kudibal’s denim jacket will bring interest to dresses and tailored trousers this AW24. £POA; Tel: 07778 158 986 oldstrom.com

12 | boutique. | MAY 2024

Note perfect

Hand-poured in London by founder Danielle Stigwood, Brûler Candles merges style and scent with its beautifully fragranced (and aesthetically pleasing) products. Heroes include its Cashmere Oud Candle featuring top notes of geranium, lychee, rose and pear. £POA; Tel: 07748 633 433 E: info@bruler-candles.com

Book now your appointment for SS25 marc@doublehagency.com 07539228041

www.doublehagency.com

FASHION FIX

Share the love

Crafted in gold-plated recycled silver, Claire Hill Designs’ Love is Love coin pendant necklace combines beauty and symbolism in one pretty piece. £POA; clairehilldesignswholesale.co.uk

Power dressing

Put a spin on corporate styling this AW24 with ATP Atelier’s walnut tote bag and bold cow-print flats. £POA; E: sales@atpatelier.com

Boutique loves…

THE FASHION BUYS WE’RE FALLING FOR THIS SPRING

Into the fold

British female-founded brand Cocorose London has added two designs to its best-selling Clapham range. Each pair can be folded in half to fit easily into handbags and comes with its own travel purse. £POA; Tel: 0208 829 8919 cocoroselondon.com E: gizem@oiaboutique.com

In the red

Perfect for Christmas party edits, British brand House of Holland has created a standout collection for AW24. We love this ultraflattering crimson trouser suit. £POA; E: dody@blackpr.co.uk

14 | boutique. | MAY 2024

Multi-tasker

Streamline your beauty routine with Every & One five-in-one wonder cream.

Suitable for the face and body, it can be used as an everyday moisturiser, face wash or cream cleanser as well as a shaving cream and make-up primer. £POA; E: zoe@edenretailconsultancy.co.uk

GET IN TOUCH WITH US: +44 (0)141 882 6743 INFO@MARBLEFASHIONS.CO.UK WWW.MARBLEFASHIONS.CO.UK

FASHION FIX

Full transparency

Eco chic

Má + Lin’s French-inspired blouses are ethically crafted in Portugal using 100 per cent certified European linen. Each garment is fully traceable from field to garment warehouse, with a supply chain map available to view on its website. £POA; E: yue.jiang@ma-lin.uk

SUSTAINABLE PRODUCTS AND BRANDS

Bold & beautiful

Time to bloom

Designed for all body types, Thicks and Bones manufactures its sustainable swimwear collection in the UK using recycled fabrics. Expect bold designs and daring shapes that celebrate every woman. Available in sizes XS-XXL, £POA; E: thicksandbones@gmail.com

Barcelona-born womenswear brand Dr Bloom produces colourful and conscious garments featuring vibrant hues, unique prints and tactile textures. Its team sources natural materials such as cotton, wool and eco-viscose at a fair price, collaborating with suppliers that share similar values. £POA; E: capsula.drbloom@gmail.com drbloom.es

Layering piece

Made from soft organic cotton, Coster Copenhagen’s never-out-of-stock CC Heart oversized sweatshirt is a great choice for cooler spring days. £POA; Tel: 0045 5084 9855 costercopenhagen.com

Do the twist

Handcrafted using sustainable materials and coloured stones, Amelia Scott’s Lola Emerald Cut Necklace is perfect for bringing extra sparkle to everyday outfits. We love its mismatched figaro and rope twist chain. £POA; E: hello@amelia-scott.com 16 | boutique. | MAY 2024

Brighter Days, Better Buys on the Horizon ister now Reg

Buyers Festival, Harrogate, 21 - 24 July 2024

15% bigger and better than 2023

homeandgift.co.uk www.homeandgift.co.uk

FASHION FIX

#Grid goals

TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@shopatanna

“Big thanks to everyone who came to our Brazilian Summer party. More pics from our fab event to come and hopefully more fantastic events soon too!”

@tigerlilyboutiquescotland

“We are still not over how amazing our Edinburgh opening evening was! Thank you to everyone who came along and celebrated with us…”

@foxandfeatheruk

“…I started Fox + Feather as I was so bored of the high street chains, and all the cool independent boutiques stocked labels that were out of my price range…”

@sassyandboo

“A little behind-the-scenes of our NEW Broadway shop.

It’s all coming together nicely; we will let you know the official opening date soon…”

Social butterflies @the_fashion_ huddle

Follow the Instagram account for multi-agent pop-up showroom The Fashion Huddle for the latest launches, news and showing dates.

18 | boutique. | MAY 2024

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@caraandthesky

@32theguild

Female-owned indie fashion brand Cara and the Sky posts daily photos and reels featuring its sustainable knitwear alongside live chats with its eponymous founder.

Northampton independent 32 The Guild mixes its Insta content with inspiring reels and styling ideas showing founder Zoie Walker’s latest product picks.

THE LONDON SHOWCASE FOR LINGERIE, NIGHTWEAR AND RESORT LABELS

A M B R A C O R S E T RY | A M O R ’ E C O R O | A N I TA | A N T I G E L | AQUA BLU | ARISTOC | ARUELLE | AUBADE | BERLEI | BOND-EYE | BYE BRA |CAPE COVE | CHANTELLE | CLARA ROSSI | COMMANDO | C O T T O N R E A L | C U P I D F I N E | C Y B E R J A M M I E S | D AV I D | DOLORES CORTES | DESMOND & DEMPSEY | DKNY | EBERJEY | E V E LY N & B O B B I E | FA N TA S I E | F E R A U D | F L E U R O F E N G L A N D | F R E YA | G I N G E R L I L LY | G O S S A R D | G O T T E X | G U I LT Y B E A C H | H A N R O | H E AV E N | H E I S T | H E L E N J O N | H I D D E N B E N E AT H U N D E R W E A R | H O T M I L K | H U I T | I C O N I Q U E | INDIGO SKY | IT’S 9PM | JESSICA RUSSELL FLINT | K A R E N M A B O N | K AT E S PA D E | L’ A G E N C E | L A B L A N C A | L A U R E N R A L P H L A U R E N | L A U R E N C E TAV E R N I E R | L I LY & L I O N E L | LINDSEY BROWN | LISE CHARMEL | LOUISA BRACQ | L O U N G E A B L E | M A G I C B O D Y FA S H I O N | M A G I C S U I T | M A I S O N L E J A B Y | M A R I E J O | M A R L O N | M A RYA N M E H L H O R N | M E Y | M I R A C L E S U I T | M O N T E L L E I N T I M AT E S | M O O N T I D E | N A I A B E A C H | N A N Y B L O U S E S | N A O M I & N I C O L E | N AT U R A N A | NICOLE OLIVIER | NOBLESSE OBLIGE | NUDEA | NURIA FERRER | O Y S T E R B AY | PA N A C H E | P E A C H A U S | P I A R O S S I N I | P I E R R E M A N T O U X | P J S A LVA G E | P L AY F U L P R O M I S E S | P O L O R A L P H L A U R E N | P R E T T Y P O L LY | P R E T T Y Y O U L O N D O N | PRIMADONNA | PROFILE BY GOTTEX | PROMISE | P U R E C H E M I S T RY | R O I D A L B E A C H | R O S A FA I A | R O S C H | R O YA L L O U N G E I N T I M AT E S | R O Y C E | S A P P H | S A I N T E D S I S T E R S | S A N S C O M P L E X E | S E A L E V E L | S E A S P R AY | S E C R E T W E A P O N S | SCHIESSER | SHELL BELLE COUTURE | SIMONE PERELE | SKARLETT BLUE | SLOGGI | SOAK | SOMETHING WICKED | SOUTH BEACH | STUDIO PIA |SUNSHINE 79 | SUNNY LIFE | T E M P E R L E Y L O N D O N | T E S S Y B E A C H | T R I U M P H | VA L E RY | V O L L E R S | WA C O A L | W O L F O R D L I N G E R I E | W O L F O R D S W I M W E A R

W O N D E R L A N D S H O W. C O . U K

London Shoe Show 8th - 9th September 2024 London

SAVE the

DATE

Book Your Stand Today!

Charlotte Steadman csteadman@datateam.co.uk | 01622699142

To Register Visit: https://londonshoeshow.co.uk/register/

Stock Up

WHAT TO BUY NOW

Talent spotting

TEXWORLD PARIS

B

uying season is almost upon us and summer’s trade shows will soon be unveiling the latest products, trends and business insight. Here we highlight 10 top fashion fairs to visit in 2024…

MAY 2024 | boutique. | 21

Fun at the fair TRADE SHOW GUIDE

10 TOP FASHION TRADE SHOWS TO VISIT THIS SUMMER

1. TEXWORLD PARIS WHEN: 1 – 3 July WHERE: Porte de Versailles, Paris CATEGORIES: womenswear, leather wear, accessories, knitwear, leisurewear and childrenswear REASONS TO VISIT: Attracting buyers from all around the world, Texworld Apparel Sourcing Paris showcases over 1,000 international textile and clothing exhibitors.

The event comprises four separate shows: Apparel Sourcing, Avantex, Texworld and Leatherworld. Buyers can find everything from luxury ready-to-wear and accessories to sustainable fashion and innovative fabrics all under one roof. This season will also see the introduction of a new pavilion, co-hosted by Shanghai’s Yarn Expo, showcasing cutting edge yarn producers from China, India, Pakistan and Taiwan.

ENTRY: free – register via texworld-paris.fr.messefrankfurt.com

2. PURE LONDON X JATC

WHEN: 14 – 16 July WHERE: Olympia London CATEGORIES: womenswear and menswear; genderneutral, sustainable and young fashion; footwear, accessories, jewellery, beauty and lifestyle

KEY BRANDS: Vilagallo, La Fée Maraboutée, ACCESS, AX Paris, Humilty, Leo Guy, Brakeburn, Godske, LueL, Americandreams WHY VISIT: Following its successful debut as a unified show last season, Pure London x JATC will return to Olympia for the second time this summer. The three-day show promises to showcase an exciting mix of established brands and emerging designers across several key categories. Led by new partner Trendhub by BDA London, the overarching theme of this summer’s edition is ‘Immersive Encounters,’ which will be brought to life on the show’s catwalk. Buyers will also be able to find business inspiration and insight delivered by leading industry expert on the main stage (programme TBC).

Meanwhile, organisers run an invitation-only hosted buyers programme offering access to a dedicated lounge with free wifi, cloakroom and refreshments.

ENTRY: Free – register via purelondon.com

3. SCOOP WHEN: 14 – 16 July WHERE: Olympia West, London CATEGORIES: designer womenswear, premium accessories KEY BRANDS: Poupette St Barth, Majestic, TreBarraBi, Pearl and Caviar, Sans Archidet, Seema, Transit, Tandem, Devotion Twins, Les Filles D’Ailleurs WHY VISIT: Specialising in premium fashion and accessories, Scoop has become a go-to buying destination for leading indie retailers. This season’s show will return to Olympia West and run alongside Pure London x JATC. Expect premium womenswear, luxury home, beauty, 22 | boutique. | MAY 2024

lifestyle and menswear brands showcased in an inspiring (and beautifully decorated) environment.

ENTRY: free – register via scoop-international.com/page/ visitor-registration

TRADE SHOW GUIDE

4. SOURCE FASHION WHEN: 14 – 16 July WHERE: London Olympia CATEGORIES: garments, fabrics, packaging, design and technology WHY VISIT: Taking place alongside Pure London x JATC and Scoop, Source Fashion offers indie buyers a gateway to manufacturers. Visitors can source everything from white-label products to bespoke ranges from audited exhibitors. This season will see an increased focus on UK manufacturers as well as an expansion to the upstairs balcony of Olympia’s National Hall to host Source Luxury. The event also includes

5. INDX WOMAN

WHEN: 21 – 23 July WHERE: Cranmore Park Conference and Exhibition Centre, Solihull

a content programme featuring responsible catwalk shows and discussions from industry experts.

ENTRY: Free – register via source-fashion.com

KEY BRANDS: Brakeburn, Joe Browns, Sahara, Joules, Luella Grey, Ravel, Alice Collins, Envy Bags, Nomads, Nova Leathers, Up Pants, Sahara, Nomads, Lily & Me CATEGORIES: womenswear, footwear and accessories REASONS TO VISIT: A unique show specially curated for independents, INDX Woman brings together the latest womenswear, accessories and footwear for an inspiring three-day showcase. The event has been growing in popularity for the past two seasons with organisers reporting a notable rise in attending buyers. With a focus on order writing in a friendly yet professional environment, visitors making their selections during the event will be able to access exclusive exhibitor discounts. Organisers also say the next edition will include free networking events and businessfocused seminars (full programme TBC). Buyers can also expect free onsite parking and complimentary refreshments - including barista coffee - served throughout the day.

ENTRY: Free - register via indxshows.co.uk/indx-fashion/ womenswear/registration

6. HOME & GIFT WHEN: 21 – 24 July WHERE: Harrogate Convention Centre and grounds of the DoubleTree

by Hilton Majestic Hotel CATEGORIES: gifts, jewellery, fashion, food, craft and home accessories KEY BRANDS: Chalk, Elizabeth Scarlett, Half Moon Bay, La De Da Living, Forever England, Roka London, Toasted Crumpet, Ohh Deer, Joe Davides, Upper Canada WHY VISIT: A fixture on the UK trade show calendar for over 60 years, summer’s Home and Gift will showcase hundreds of brands across a new expanded footprint. Buyers

can expect over 15 per cent more exhibitors than its 2023 edition, with products spaced throughout four halls in the Harrogate Convention Centre and at various Design Points in nearby hotel grounds. There will also be lots of newness, with many brands making

their show debut. Buyers can also attend a range of social gatherings after hours including the Monday night Home & Gift Show Party and Tuesday evening’s Pimms on the Lawn.

ENTRY: free – register via homeandgift.co.uk MAY 2024 | boutique. | 23

TRADE SHOW GUIDE

7. HARROGATE FASHION WEEK WHEN: 4 – 6 August WHERE: Harrogate Convention Centre CATEGORIES: womenswear, accessories and footwear as well as the largest selection of occasionwear in the country KEY BRANDS: Rino & Pelle, Vilagallo, Pomodoro, Carol C Collections, Dolcezza, Godske Group, John Charles, Alice Collins, Rosa Clara, Veromia, Bianca, Lily & Me, Carla Ruiz WHY VISIT: Harrogate Fashion Week will present its largest line-up of brands to date to buyers this summer. Organisers have been so inundated with bookings that they’ve had to extend the show floor into a fourth hall. The expansion means there will be two separate entrances, making it easier for buyers to gain entry. Over 200

brands are expected to unveil their collections across several womenswear categories including daywear, eventwear, eveningwear, footwear and accessories. Buyers can take time to reset at the show’s Prosecco Bar (serving free drinks at specified times) and network at its drinks party after orders

close on the first day. There’s also accessible parking and a free cloakroom, plus organisers have partnered with local hotels to offer special discounts for buyers (visit the show’s website for more information).

ENTRY: Free – register via harrogatefashionweek.com

8. FOOTWEAR TODAY LIVE WHEN: 12 - 13 August WHERE: National Conference Centre (NCC), Coventry Road, Bickenhill, Solihull CATEGORIES: Footwear, shoe accessories, bags, purses, leather goods 24 | boutique. | MAY 2024

KEY BRANDS: Rieker, Bugatti, Caprice, Tamaris, Chatham, ART, Fly London, Joseph Siebel, Peter Kaiser, Geox WHY VISIT: Since arriving on the trade show scene in 2022, Footwear Today Live has experienced rapid

growth. Visitors can find an inspiring line-up of over 130 footwear brands showing their latest ranges. Its floor space now encompasses nine different halls across two separate levels, taking over most of the NCC. Organisers say the event is easy to navigate and offers plenty of space to browse. With a focus on convenience and experience, buyers (and exhibitors) are served complementary lunch and refreshments. Plus, there’s free on-site parking positioned right outside the front door as well as a complimentary shuttle running from Birmingham International train station.

ENTRY: Free – register via footwearstockrooms.co.uk

TRADE SHOW GUIDE

9. MODA WHEN: 1 – 4 September WHERE: NEC Birmingham CATEGORIES: womenswear, accessories, footwear, jewellery and watches KEY BRANDS: Nova of London, Jess & Lou, D&X, Miss Shorthair, Amber Hall Jewellery, Berber Leather, Big Metal, Saloos, Ashwood Leather, Lunar, Lighthouse Clothing, Jessica Graaf WHY VISIT: Located within home and gift show Autumn Fair, Moda is one of the UK’s longest-standing fashion fairs. The four-day event showcases the latest womenswear, footwear and accessories across two dedicated halls.

Buyers can browse four key fashion sectors – Clothing, Footwear, Fashion Accessories and Jewellery and Watch – to discover the latest products and trends. The Moda Catwalk, meanwhile, also runs a full programme of events including regular trend-led catwalks and informative expert talks. Elsewhere at the show buyers can find a huge selection of lifestyle products - from furniture and home accessories to skincare, greetings cards and toys.

ENTRY: Free – register via autumnfair.com

10. LONDON SHOE SHOW WHEN: 8 – 9 September WHERE: Copthorne Tara Hotel, Kensington, London CATEGORIES: Footwear, shoe accessories, bags, purses, leather goods KEY BRANDS: HB Shoes, Caprice, Peter Kaiser, Hogl, Hassia, Nerogiardini, XTI, Carmella, Regarde Le Ciel, Bugatti WHY VISIT: Spread across three large rooms inside Kensington’s Copthorne Tara Hotel, the London Shoe Show presents the latest collections from hundreds of footwear brands in the heart of the capital. The unique event – hosted

by Footwear Today magazine -

unveils the sector’s latest trends, materials and designs from leading suppliers. Visitors can expect a relaxed yet professional buying experience in an easy-to-access

location. Free refreshments are also served to buyers and exhibitors throughout the two-day show.

ENTRY: Free – register via www.londonshoeshow.co.uk MAY 2024 | boutique. | 25

PROMOTION

About time CHRISTOPHE DUCHAMP’S LUXE SWISS-MADE WATCHES ARE TRULY TIMELESS

T

he wristwatch has been – and always will be – an alluring accessory. As well as the function of telling the time, the right timepiece can instantly elevate any outfit just like shoes or a handbag.

The rich and famous love luxury watches. Taylor Swift wore one around her neck as a choker (a custommade Lorraine Schwartz, no less) to February’s Grammys, cleverly referencing her Midnights album.

Rihanna did it before her at Paris Fashion Week.

Then, at last year’s half-time Super Bowl performance, she wore a red diamond-encrusted wristwatch to coordinate with her Loewes boilersuit.

For us mere mortals, such luxury is a difficult trend to follow. But there’s one watchmaker who’s been gaining our attention.

Priced at a fraction of the cost, Christophe Duchamp’s Swiss-made timepieces boast similar quality as those produced by luxury high-end brands.

Its designs, divided into five collections for women and nine for men, are carefully manufactured in Mendrisio, Switzerland – motherland to some of the most renowned watchmakers in the world.

George Bale, a horology expert with over 15 years’ industry experience, first launched the UK-based brand in 2021 “to put luxury Swiss timepieces on the wrists of those who can’t afford a Rolex.” He says: “A Duchamp watch epitomises luxury. Our designs draw inspiration from horology greats like AP, Patek Philippe and Rolex.”

In just three years, his brand has garnered a loyal following, securing partnerships with QPR, Hibernian and Swansea football clubs as well as Ospreys rugby. It also sponsors a team of Lamborghini GT racing cars, an around-the-world yacht team and is the official timekeeper at the Prince of Wales Trophy Polo final.

Now it has its sights set on cornering the global affordable luxury watch market having taken on distributors in Europe, South Africa and Australia.

But George isn’t just focused on world domination: “We use renewable or low carbon energy when crafting our timepieces while our packaging is also recyclable,” he says. “Next year we plan to share profits with three global charities to help clean up our oceans, save endangered animals and fund medics for war zones.”

Affordable, high-end watches from a UK brand that considers the planet? It’s about time.

Retail prices range from £1,450 to £2,995. Boutique magazine readers can access an exclusive 80 per cent discount on the RRP price until the end of June 2024 using code: BOUTIQUE80. Find out more via christopheduchamp.com

THE WATCH LIST

1 2

3

3 26 | boutique. | MAY 2024

1.Élysées

Powered by Swiss movement, the bestselling Élysées watch is exceptionally precise and reliable. Its strap and face are engineered from the finest quality stainless steel then finished with 11 precision-cut diamonds for extra sparkle.

2. Lugano Six

A Swiss-made masterpiece fusing tradition with modern sophistication, the Lugano Six boasts a mother of pearl dial and elegant Roman numerals to mark each hour.

Choose from several colour combinations including this dazzling purple and silver.

3. Audace

A bold and classic design for men offering the ultimate simplicity in date horology.

Expect Swiss-made automatic movement, a fluted bezel and jubilee bracelet. It’s a true timeless investment piece that will be worn for years to come.

L’envie timepiece Swiss made

WWW.CHRISTOPHEDUCHAMP.COM

ACCESSORIES

Fashion Extras GEMMA WARD PICKS OUT SPRING’S MOST TEMPTING ACCESSORIES

Raise your glasses

Elevate your eyewear with Coti Vision’s recycled acrylic Amore Italia Duetto glasses chain. Attach the silicone ends to your frames or wear alone as a statement necklace. £POA; E: info@cotivision.com cotivision.com

Out of this world

Made using recycled and biodegradable plantbased acetates, the Avantguard’s Cosmos sunglasses boast a flattering frame and wrap-around lenses. £POA; theavantguard.com 28 | boutique. | MAY 2024

Smart thinking

Stylish and practical, Summery Copenhagen’s beaded iPhone bag is the perfect accessory for transporting much-needed tech this SS24. £POA; E: tadas@summerycopenhagen.com summerycopenhagen.com

Strike gold

With a focus on timeless and sustainable jewellery, Oia Boutique offers contemporary gold-plated necklaces, earrings and rings for affordable price points. £POA; E: gizem@oiaboutique.com

Happy days

Stay cool in the sunshine with Samsøe Samsøe’s 100 per cent cotton Safiffi bucket hat. In its sweet pea stripe print, it’s a timeless summer essential for at home and abroad. £POA; E: vitus@samsoe.com

Slim shady

Putting an end to bulky sunglasses cases, NAOA’s slim apple-leather design fits into the smallest of handbags - making it ideal for whenever shoppers are on the go. £POA; E: assistant@naodesign.com naodesign. com/pages/contact-us

Triple threat

Featuring foot-hugging cork soles, Celtic and Co’s Triple Strap leather sandals combine style and comfort in one fell swoop. £POA; Tel: 0333 400 044 E: trade@celticandco.uk celticandco.com

Pretty in print

Fable England’s Meadow Creatures backpack offers a whimsical tribute to spring with its pretty woodland and botanical-festooned print. £POA; Tel: 0203 397 5885 E: trade@fableengland.com

ACCESSORIES

Good for the sole

Available in three colourways, Cocorose London’s studded Hoxton fashion trainers boast comfortdriven features such as doublecushioned insoles and deep heel padding. £POA; Tel: 0208 829 8919 cocoroselondon.com

Sweet treat

Enriched with sustainably sourced sweet almond oil, L’Occitane’s Almond Delicious Shower Cream envelopes the body in hydration and a captivating scent. £POA; E: contact@loccitane.co.uk

Check things out

Stay stylish in the rain with Barbour’s Tartan Mini Umbrella, featuring a wooden crooked wooden handle with engraved logo. £POA; Tel: 0191 496 9538 E: sales@barbour.com

Something blue

Handcrafted by Canadian jewellery designer Rose Scaglione and Colombian filigree artisans, Richness N Simplicity makes its debut this SS24 offering striking pieces with intricate beauty. £POA; E: richnessnsimplicity@gmail.com

Off the wall

Featuring a contemporary theatre dial and matt asparagus green case, Newgate’s Number Four clock is an easy update for any space.

Available in four colourways, £POA; newgatetrade.com

Spring florals

Update your spring skincare line-up with Dalia Bontanique’s rejuvenating Botanical Serum, handmade in the Yorkshire countryside. £POA; E: info@daliabotanique.co.uk

Wear with pride

Show your support for the LGBTQ+ community ahead of next month’s Pride by stocking Jeff and the Squirrel’s biodegradable rainbow pin badge. £POA; E: hello@jeffandthesquirrel.co.uk jeffandthesquirrel.co.uk

Daily shop

Durable and lightweight, Chalk’s Sammy Shopper is made with 100 per cent natural material and features strong stitched handles - making it the perfect everyday accessory.

2pk £28; wholesale.chalkuk.com

On the cards

British wholesaler Rex London has produced a line of stylish-yetaffordable greetings cards that are perfect for special occasions. £POA; rexlondontrade.com MAY 2024 | boutique. | 29

STOCK UP

Bring on the Brits

CELEBRATE GREAT BRITISH DESIGN WITH THESE UK-BORN FASHION BRANDS

POMODORO

Designed and partly manufactured in the UK, 30-year-old womenswear label Pomodoro creates modern, feminine fashion for confident women. For SS25, its collection is inspired by global trends. Expect an eclectic mix of dresses and separates in a plethora of vibrant tones that will transport shoppedrs to exotic destinations.

Lightweight linen, crisp cotton and drapey viscose fabrics strike the perfect balance between smart and casual. Standout pieces includes its dreamy watercolour print dress with flowing silhouette, springperfect utility shirts in both print and plain as well as its updated best-selling linen trouser suit that can be worn separately or together for maximum impact. Wholesale prices are around £25 per piece on average while the minimum order requirement is £1,000.

CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com 30 | boutique. | MAY 2024

WKNDGIRL

Young fashion label WKNDGIRL launched in 2023 offering affordable wardrobe staples for stylish Gen Zedders. Designed inhouse in Leicester, its collections are carefully curated to take shoppers from their weekend downtime to dancing until dawn.

Expect elevated essentials such as oversized tees, smart shirts and stylish activewear combined with one-of-kind statement dresses, coordinates and tailored suits.

Blending quality and affordability, the label’s collection embodies a carefree weekend mindset that can adapted for every day. Showing at Pure London x JATC (stand G65).

CONTACT: wkndgirl.com

MATILDA LONDON

Blending American, European, and Middle Eastern design influences, Matilda London offers a sustainable collection featuring handmade dresses, separates and outerwear.

The brand is the creation of founder and designer Tia Abou Rahal, who prides herself on creating beautifully made timeless essentials that are carefully crafted to last. Key pieces for SS25 include holiday heroes such as linen blend maxi dresses, smart trousers and matching summer blazers as well as elegant statement tops. The brand also creates head-turning eveningwear that’s perfect for the Christmas party season. Showing at Pure London x JATC (stand D18).

CONTACT: matilda-london.com

STOCK UP

LILY & ME

MARBLE

Glasgow-based womenswear label Marble is the brainchild of former independent retailers Nick and Lynne Williams. Its contemporary collection combines flattering silhouettes in quality fabrics.

Buyers can expect elegant dresses, separates and knitwear in tempting textures and beautiful bespoke prints. Its design team is dedicated to producing the highest quality garments that boast strong sellthrough rates and low returns.

The brand doesn’t sell directly to consumers so it’s never in competition with its retail partners.

Meanwhile, it only supplies bricksand-mortar retailers to minimise the risk of early online discounting.

Lastly, because it only makes its collections to order, there’s no chance of finding unsold pieces on the rails of clearance stores.

CONTACT: Tel 0141 882 6743 marblefashions.co.uk

COTI VISION

British female-founded brand Coti Vision revolutionised the glasses market with its trendled necklace reading glasses and chains. Conceived by Julie Hawkins and Nancy Gries, their vision was to provide a stylish solution that would help women keep their glasses within reach. Its range includes its chunky acrylic Classic Glasses Chain in numerous colours and designs as well as smaller bead-style necklaces, with each featuring clear silicone ends that attach to most frames. Many of its products incorporate recycled and natural materials such as its handmade Amore Italia Chains.

CONTACT: E: info@cottvision.com cotivision.com

Lily and Me injects joy into everyday wardrobes with its designed-in-the-UK womenswear and accessories. The Gloucestershire-based label creates unique prints and timeless shapes boasting quality and wearability.

With the natural world as its muse, its collections are characterised by a casual sense of style, happy personality and colourful approach to fashion. The label’s familyrun team is committed to ethical manufacturing and reducing its environmental impact. Its pieces are produced at its own factory in Nepal where it has full control over employment practices, production, supply chain and logistics. Working closely with global fabric suppliers, it also delivers more sustainable options every season crafted in organic cotton, Lenzing, Eco-Vero and Eco-Tang. Wholesale prices are from £7 - £25 per piece while the minimum order requirement is £1,500.

CONTACT: Tel: 01452 207 766 lilyandmeclothing.com MAY 2024 | boutique. | 31

01784-482888

Sigal Distribution sigaldistribution@gmail.com

www.sigaldistribution.com

Down to Business

INSIGHT FOR FASHION INDIES

Security alert THE NIX COMPANY ON UNSPLASH

A

s shoplifting and returns fraud cases continue to rise, we share some expert advice on minimising the impact on your business…

MAY 2024 | boutique. | 33

DOWN TO BUSINESS

Cut your losses WHY SHOPLIFTING CASES ARE ON THE RISE (AND WHAT RETAILERS CAN DO ABOUT IT)

R

etail shrinkage is a rather innocuous term for an epidemic problem: the loss of unsold inventory through shoplifting, return fraud, employee theft and admin error. It’s estimated to cost retailers in the UK some £8 billion a year - the highest in Europe.

And it’s a problem that’s increased by around 33 per cent since 2018, driven by surging shoplifting incidents.

Hardly surprising then that retailers are increasingly concerned about shrinkage.

But while the problem is clear, what to do about it is less so. Of course, it’s a highly nuanced issue that negatively impacts both the top and bottom lines. However, the good news is that there are opportunities for retailers to minimise the resulting losses.

34 | boutique. | MAY 2024

A growing concern

The UK’s retail sector is a dynamic mosaic of diverse businesses, each facing specific challenges.

While retail shrinkage is just one of these, it’s an issue that has risen rapidly in the past year or so. It’s a multifaceted problem that demands a comprehensive understanding of the specific loss source and ever-expanding array of causes. These range from external and internal theft to process/control failures, wastage, damage and a few other factors that are harder to pin down.

These sources of retail shrinkage are currently being compounded by several other issues. Perhaps the most obvious is economic headwinds, as inflation and the cost-of-living crisis put both

retailers and consumers under financial pressure, potentially affecting shrinkage rates and security investments.

But there are also other contributory factors at play such as ineffective loss prevention strategies, as retailers with outdated approaches struggle to keep pace with changes such as shoplifters’ evolving tactics.

For supermarkets specifically, the adoption of new checkout technologies is having unintended consequences. The rise of the self-service checkout, for example, offer guilt-free (and more convenient) ways to shoplift.

Meanwhile, we’re also seeing the effects of factors from outside the industry. One is the UK Government’s Anti-

DOWN TO BUSINESS ALEX GRUBER ON UNSPLASH

4 WAYS TO REDUCE SHRINKAGE 1. Collaboration

A united industry is better equipped to tackle shrinkage collectively. Closer collaboration around this challenge between retailers, technology providers and industry associations fosters an environment where insights are shared, and best practices are collectively refined.

Social Behaviour, Crime and Policing Act 20144, under which shoplifting below a value of £200 was re-categorised as anti-social behaviour, meaning offenders are more likely to be fined without a court appearance – thus reducing the perceived risks. Another is the rise of organised crimes through social media where shoplifters exchange methods to glamorise and promote theft.

Alongside the effects on customers, shrinkage also impacts retailers’ operations. Asking staff to verify stock levels and keep an eye on products puts a downward pressure on service and efficiency.

Shrinkage can also be associated with violence. Reported instances of retail abuse in the UK has risen by around 50 per cent in the past year to around 1,300 incidents a day.

Loss adjusting

An effective shrinkage management plan requires the orchestration of an ecosystem where a retailer clearly defines, communicates and executes targeted actions across the business. And tackling shrinkage successfully will require the right policies and processes, together with the right people to execute them – empowered with the right technology and assets.

With these building blocks in place, the UK retail industry can progress towards a future where shrinkage is not merely a challenge to overcome but an opportunity for transformative growth and resilience.

Written by Rajvinder Uppal, Brittojegan Mariapaulraj and Amit Kumar Gupta at global technology solutions firm Cognizant; cognizant.com

Whatever the causes, the effect of rising retail shrinkage is haunting UK retailers for several reasons.

One is the financial impact, which is to reduce the industry’s collective annual turnover by 1.1 per cent – a burden that falls mainly on supermarkets but also affects fashion retailers.

This loss of revenue has caused some retailers to save costs through staff reductions, which can have knock-on effect on service quality, customer experience and brand reputation.

And when stock runs out because of shrinkage, customers may shop elsewhere. Overall, it’s estimated that UK consumers are ‘crime taxed’ by an average of £0.06 on every single product they buy because of shoplifting.

Tackling the problem

2. Spreading awareness

From front-line staff to owners, spreading awareness about the impacts of shrinkage and the role everyone can play in prioritising actions and preventing causes is crucial in tackling losses effectively.

3. Balancing compliance and security

Understanding the regulatory framework surrounding retail shrinkage is imperative.

Advocating for policies that strike a balance between compliance and security will help to create an environment where retailers can address shrinkage pro-actively without coming up against unnecessary barriers.

4. Shaping the future

The continued integration of cutting-edge technologies into the retail landscape with play a major role in reducing and preventing future losses from shrinkage. Artificial intelligence (AI), data analytics and advanced surveillance systems promise to make loss prevention strategies more effective and efficient.

GenAI offers solutions to detect unexpected transactions and help retailers forecast more accurately to optimise inventory levels.

MAY 2024 | boutique. | 35

DOWN TO BUSINESS DOMINO STYLE & POMODORO

Simply the best

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DO YOU WANT TO BE NAMED FASHION INDEPENDENT OF THE YEAR 2024?

re you a brilliant bricks-and-mortar fashion boutique with a solid track record, dedicated customer base and expertly curated brand mix? If so, now could be your time to shine as Fashion Independent of the Year 2024!

The winner of this award will be an outstanding and inspirational business that successfully combines an exemplary shopping experience and service with a coveted product edit.

To enter, entrants are required to answer five questions outlining a solid business plan, buying strategy and future growth plan as well as showing signs they’ve remained agile through recent economic challenges.

Judges will be looking for an outstanding retailer for this award that shows all-round excellence - from store design and brand line-up to social media and online presence.

Retailers entering this award can stock several product categories but womenswear, menswear or childrenswear must command its largest percentage of sales.

36 | boutique. | MAY 2024

Previous winners include Domino Style, Biscuit Clothing and Living and Young Ideas. So, do you have what it takes to follow in their footsteps?

This year’s winners’ party will take place at London’s May Fair Hotel on Thursday 7 November. Tickets go on sale this summer; E: julie@bpmedialtd.co.uk for more details as well as information on sponsorships.

HOW TO ENTER

Enter your business via boutique-magazine.co.uk/ submit-an/entry or return your answers on a form by email (full details available online) before Wednesday 31 July 2024. Industry insiders can also nominate their favourite fashion independents – or put forward businesses for any other category - via boutiquemagazine.co.uk/nominate/

DOWN TO BUSINESS DOMINO STYLE

9 REASONS TO ENTER 1. Set your business apart

Winning an award is always good for business. And winning a Boutique Star Award means suppliers, customers and your team will know you’re officially the best in the industry. Plus, it will add extra kudos to your brand, service and product offering among customers too.

2. Free marketing

Being able to call yourself an award-winning boutique is one of the best marketing tools money can’t buy. Those that make the shortlist receive free marketing content while the winner also receives a glass trophy for their mantelpiece.

3. Secure brands

You’re undoubtedly well respected in your local area, but gaining a place on the shortlist will also put your boutique on the map among suppliers.

MINIMUMAXIMUM

4. Boost sales (and loyalty)

The prestige that comes with being shortlisted for an award can help attract new customers and build loyalty, cementing your position as a truly outstanding business.

5. Only indies can enter

The Boutique Star Awards are only open to independent businesses – meaning you won’t be competing with huge corporations with colossal budgets to get short-listed or win a trophy.

6. It doesn’t cost anything

You don’t have to pay to enter the Boutique Star Awards (although, if you’re shortlisted, you may want to attend the winners’ party).

7. The awards are credible

STAR

AWAR D S

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All entries are scrutinised by an independent judging panel made up of industry insiders who are passionate about indies and want to reward the most deserving businesses.

8. It’s good for morale ABOUT THE AWARDS

First launched in 2019, the Boutique Star Awards celebrates the industry’s best independent retailers, agents and brands. The competition is open to all fashion and lifestyle indies across the country operating bricks-and-mortar businesses as well as brands and individuals working in the industry. It is the only competition of its kind in the UK and highlights the triumphs of fashion indies while giving recognition for their hard work and achievements.

Industry awards are a great way to celebrate your team.

Submitting an entry will show your employees how much you truly value and respect their hard work. And if you’re selected for the shortlist, the excitement (and prospect of accepting the trophy at the winners’ party) can provide a real morale boost.

9. We all need an excuse to celebrate

This year’s winners’ party will take place on Thursday 7 November at London’s May Fair Hotel. Everyone is invited and we can guarantee fizz, delicious food, good company and an after-ceremony dance party.

MAY 2024 | boutique. | 37

DOWN TO BUSINESS

ANNE FURBANK USING TOP TO TOE

System upgrade

RUN YOUR BUSINESS MORE EFFICIENTLY WITH TOP TO TOE’S INTEGRATED FASHION RETAIL SYSTEM

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s an independent fashion retailer in 2024, you’ll most likely be selling across multiple platforms as well as operating several social media accounts. These days, technology is a non-negotiable part of running a retail business.

Of course, with retail and shopper demands changing so rapidly, it can be difficult to keep up. That’s where an EPoS system comes in. And preferably one that’s been specifically designed to help fashion indies run their entire business more efficiently.

Top to Toe has been helping retail owners manage their businesses more efficiently since the 1986. Its EPoS, stock management and e-commerce integrated system has been especially developed with fashion retailers in mind, helping to save time dramatically while boosting sales.

Having worked closely with fashion retailers for over three decades, Top to Toe has designed its system to solve the unique challenge of handling products that come in size and colour variants. Rather than listing each product variation separately, it organises the data in an easy-to understand matrix grid. Users can view a clear matrix size/ colour grid in one single click, speeding up stock entries, stock look up, sales reporting, order views and more.

The system features give retailers clear insight into stock levels and strong (as well as weak) performers. This means buyers can react accordingly to increase sales, whether mid-season or while selecting new lines.

CONTACT: Tel: 0203 376 5888 toptotoe.com 38 | boutique. | MAY 2024

“Top to Toe has a totally unique structure,” says founder Michael Bloom. “Rather than wading through menus and submenus, retailers have a single, customisable, flexible hub screen (which we call a Focus Screen) where they can complete all major tasks. It's so informative because everything is all together on the same screen and there's very little navigation needed, so this makes things much, much simpler. Navigation in other systems is far more complex and time consuming.”

Within Top to Toe, retailers can also auto-fire products onto their own websites, Shopify, eBay, Amazon and many more without third parties – making it easier to sell products across various online platforms.

The system is one of the mostly highly rated on the market, with fashion retailers scoring it a 4.9/5 across major review platforms. In a recent survey, 93 per cent of the retail owners polled said Top to Toe saves them up to two hours’ work every day compared to their previous system.

The company offers retailers unlimited one-to-one system training as well as technical phone support. Top to Toe’s team also manages data conversion projects to make transferring to its system as easy as possible. “We truly care about our clients having first-class software,” concludes Michael. “We’re proud of our product and we want to give retailers the specialist fashion tools they need to prosper and grow.”

2024 Categories RETAILER AWARDS Fashion Independent of the Year

S TAR

AWARDS

2024

DON’T MISS OUT ON THE PARTY OF THE YEAR! CELEBRATING INDEPENDENT FASHION RETAILERS AND SUPPLIERS

For entry and ticket information please contact julie@bpmedialtd.co.uk

Independent Group of the Year Social Media Strategy of the Year New Independent of the Year Sustainability Advocate of the Year Community Hero of the Year NEW: Independent Employer of the Year NEW: Store Design of the Year NEW: Shop Window of the Year SUPPLIER AWARDS British Brand of the Year International Brand of the Year Fashion Agency of the Year Fashion Distributor of the Year Female-Founded Brand of the Year Sustainable Brand of the Year NEW: Footwear Brand of the Year NEW: Jewellery Brand of the Year NEW: EPoS Provider of the Year SPECIAL AWARDS Newcomer Lifetime Achievement Outstanding Business

Shop Talk

INDUSTRY OPINION

Making waves

S VANESSA HODGSON, COLLEN AND CLARE

ince opening in the seaside town of Southwold in 2003, Collen and Clare has become renowned for its exciting product edit, eyecatching windows and old-fashioned customer service. Here founder Vanessa Hodgson recounts its 21year history and shares her plans for its continued success…

MAY 2024 | boutique. | 41

SHOP TALK

Coastal cool

A PROMINENT FEATURE OF SOUTHWOLD’S RETAIL LANDSCAPE, COLLEN AND CLARE’S TRIPLE-FRONTED DESTINATION STORE HAS BEEN DELIGHTING SHOPPERS FOR OVER 20 YEARS. HERE FOUNDER VANESSA HODGSON SHARES HER REMARKABLE STORY OF SELLING CITY FASHION BY THE SEA

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ominating one corner of Southwold’s Market Place, Collen and Clare’s immaculately dressed windows are often the first thing shoppers look for when visiting the seaside town. In fact, what the mannequins are wearing is now so eagerly anticipated that the retailer has introduced a weekly ‘shop the window’ feature on its website: “We’re renowned for our windows,” says owner Vanessa Hodgson. “Mixing up labels to create unique looks is the principal job of a multi-brand independent like us; it’s something we do well.”

Collen and Clare is very much like a department store’s much cooler little sister - with an exemplary service to match. Behind its blue façade sits 3,500sq ft of retail space spanning four separate rooms on a single floor.

Inside shoppers can find a treasure 42 | boutique. | MAY 2024

trove of seductive fashion buys – from pop-bright Vilagallo dresses to classic Weekend MaxMara separates. There are timeless Mulberry handbags, vibrant Wushu Ruyi trainers and sustainable denim by Seventy and Mochi. Customers can stock up on cosmetics, skincare and unique homewares. And with a dedicated menswear room, male shoppers are well catered for, too.

The retailer has amassed a staunch customer base since opening in 2003 – from local celebrities and CEOs to day trippers and tourists. Over the years it has been lauded by the national press - just last month it was chosen by fashion blogger Emma Paton for The Telegraph’s list of ‘50 greatest boutiques’.

Yet it hasn’t all been plain sailing for Vanessa - despite the store’s

location by the sea. But, with the help of her 17-strong team, the owner has successfully steered the business through numerous challenges including a significant restructure in the throes of the pandemic.

City living

Back in the 1990s, Vanessa – a farmer’s daughter – had a high-flying career in investment banking. But after a decade of fast living in the city, she wanted to return to Suffolk to pursue her own business dream: “I was approaching 30 and worried I wouldn’t like myself in another ten years if I continued on the same path.”

The would-be retail owner had seen potential in her hometown of Southwold for a shop selling fashion she wanted to buy. Located on East Anglia’s coast, the affluent seaside town is a weekend bolthole

SHOP TALK

for scores of Londoners and second homeowners (Keira Knightly and Richard Curtis are among those with houses nearby). “It’s a wonderful place with great pubs and scenic coastal walks – a real antidote to fast-paced life in the city,” says Vanessa. “Like many Londoners, my friends and I would spend our weekends here. We’d have a brilliant time - but found there was nowhere to shop.”

Teaming up with friend and former retail boss Clare Grady, Vanessa (née Collen) began mulling over the idea for a new boutique.

Between them an exciting concept emerged. Their vision, to bring an edit of the best labels to Suffolk, was to be bolstered further by an unforgettable customer experience: “We wanted Collen and Clare to be the antithesis of a pretentious boutique,” she says. “Our idea was to create a little girl’s dressing up box for grown-ups. Women could come in and try on anything they liked without being judged. It was all about having fun; we didn’t want customers to feel pressured to buy.”

Work experience

After handing in her notice and being swiftly escorted off the premises

(apparently customary practise for bankers who resign), Vanessa immediately began seeking handson retail experience. “We’d found the right premises, but the building hadn’t previously been a shop and needed a total renovation,” she says.

“So, I took on a part-time role at a local discounting store. My previous salary raised eyebrows, but I was thankfully welcomed onto the team.”

The day after Vanessa’s thirtieth birthday party saw her joining Clare to trawl the aisles of Pure London. Their early brand list included the likes of London labels Neisha Crosland and Omnia as well as Rachel Roberts, Pringle and Wolford. “We wanted to offer a real multi-brand experience with a mix of price points that appealed to a

variety of people. We also bought across the categories, bringing in full ‘head to toe’ options from coats and dresses to hats and tights.”

The same ethos remains at Collen and Clare today. The store stocks a colossal 120 brands including Ba&sh, Farm Rio, Rails, Traffic People, Foil and Stella Nova. Shoppers can buy a basic t-shirt for £30 or splurge on a £1,000+ coat. “We offer something for everyone; you can buy a Falke tight or Charnos,” says Vanessa. “We sell Penelope Chilvers boots as well as Shoe the Bear.” Underwear is also popular at the store: “You’d be gobsmacked by how many people come to Southwold for the weekend and forget to pack pants.”

MAY 2024 | boutique. | 43

SHOP TALK

Buying needs

Vanessa personally buys everything stocked at Collen and Clare. She’s regularly out on the road (or railway) seeking out new brands. Buying destinations include London and Paris while she sometimes ventures to Milan and Copenhagen. “Fitting in so many appointments each season is getting harder, if I’m honest,” she says. “I have considered reducing our number of suppliers but it’s difficult, especially when you carry as many categories as we do.”

A quick peruse of Collen and Clare’s brand list proves how persistent Vanessa is in her perpetual search for the next fashion must-have. Some labels have been mainstays for many years. The indie has sold Mulberry handbags, for example, at its physical store for the best part of two decades. Others join its roster when they’re practically brand new. Collen and Clare was among the first to stock Scandi favourite Stina Goya while it also helped kickstart the popularity of Rixo. More recently, Vanessa brought Barcelona brand Dr Bloom to the UK after discovering it in Paris.

While some retailers may feel frustrated to be a stepping stone to a brand’s success, Vanessa is quite philosophical: “I’ve always felt that my job as an independent retailer is to help launch brands and give them an audience. We take them on a journey of growth. I love it when brands do well. The trick is knowing when to continue that journey or step away.”

44 | boutique. | MAY 2024

Retail ambition

After trading in an “absolutely tiny” store for a couple of years, Vanessa was in a position to purchase much larger premises on the “sunny side of the street.” That’s where the Collen and Clare flagship remains today.

The building itself has a fascinating backstory, having been a clothing retailer in one guise or another for 500 years. “There’s a clause in the deeds that state it must be used as a drapers and clothiers,” says Vanessa. “It’s such a privilege to be the custodian of this amazing building.”

A decade after first opening, Clare stepped away from the business to concentrate on her family. Filling her shoes came former M&S marketing whizz and Southwold resident Steve Sharp, who’d been watching the business flourish from the start. “Steve was a keen supporter of ours, so I had my very own Dragon’s Den moment,” says Vanessa.

Their plan was to introduce Collen and Clare to other key coastal towns. So, with Steve now on board as chairman, they rolled out two more sites. The second opened in Aldeburgh, just 20 miles from the Southwold flagship, in 2015. This was soon followed by a third site over 70 miles away in Burnham Market. “It was great and I loved both locations,” says Vanessa. “But journeying between them was hard.” Finally, with the online side of business also experiencing exponential growth, a separate warehousing facility was added with its own dedicated team to process e-commerce orders and returns.

SHOP TALK

Online transformation

Scaling back

But the pandemic had a devastating and unexpected impact. With three stores located at opposite ends of the East Anglian coast, Vanessa struggled with the logistics of selling online: “Fulfilling orders was tough with the rest of the team on furlough,” she says. “A customer could potentially order for a dress located in Southwold, socks in Burnham Market and a jumper in Aldeburgh. I just didn’t have the infrastructure in place.”

The final nail in the coffin came when Steve was forced to pull the plug on his stake in the business: “Personal circumstances meant he had to step away and we would have needed another investor to keep all three shops going. I was already juggling so much, including home schooling two teenage children. I just wasn’t ready.”

Instead, Vanessa restructured the business and devised a new plan to scale its operations back down to the Southwold flagship and website. Sadly, the other two shops never fully reopened again following the first national lockdown. “The impact on my team was heartbreaking,” she says. Meanwhile, the owner also enrolled on a local government-funded Help to Grow course for SMEs, which turned out to be a “crystalising” experience: “I went in thinking I wanted to gain new customers from all over the world, but soon realised our technology was woefully out of date,” she says. “We needed to focus on the customers we already had and instead make some serious investments.”

The course saw Vanessa partnered with Quickfire Digital co-founder Nathan Lomax as her mentor.

“He helped me transform the website. We moved everything over to Shopify and then had everything redesigned.” Investment has now reached an eyewatering six figures and yet the process still poses a number of challenges. Perhaps most detrimental has been its dramatic fall in visibility on Google.

“It’s something people don’t tell you, but changing platforms can seriously damage your ranking,” the owner says. “Retailers aren’t just retailers anymore we’re running tech businesses. Things have changed irrecoverably in the past 20 years. The days of running a little shop without a ‘tech stack’ are long gone.”

Historically, Collen and Clare’s online sales have made up around 30 per cent of its overall revenue.

While that has dropped since its recent changeover, Vanessa’s plan is to increase it again by tapping into the store’s already-loyal supporters.

When it comes to bricks-and-mortar retail, the owner is also overcoming numerous challenges, not helped in the slightest by this year’s incessant rain and whipping winds. “Don’t get me started on the weather,” she says.

But Vanessa has plenty of tricks up her sleeve to pique shopper interest. These include product exclusives, such as its recently launched De Siena resort slides emblazoned with the word ‘Southwold’. There are numerous in-store events planned on the calendar, too.

Plus, she’s also just opened an experimental beachwear pop-up shop in almost the exact unit Collen and Clare first started in.

And Vanessa’s best secret weapon, apart from those exceptional windows? “It has to be my team. People might initially walk in for the edit, but they come back for the advice and atmosphere.”

For now, the indie owner’s biggest desire is to just keep going: “I want to make sure there’s an independent retailer in this building for another 500 years,” she says.

“More people are recognising the benefits of shopping in cool destination towns. You can come to places like Southwold and park for free, grab an artisan coffee and visit unique independents. There’s a real return to the old-fashioned way of shopping. I hope that’s something more and more people will embrace.”

MAY 2024 | boutique. | 45

SHOP TALK

“Physical retail can learn from the online experience and use customer data in a smart way” BIRA CEO ANDREW GOODACRE ON HARNESSING CUSTOMER DATA TO ELEVATE THE RETAIL EXPERIENCE

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shouldn’t admit it, but I remember my very first Amazon purchase. But the second time I used the site stands out even more as it was the very first time I experienced personalisation. Amazon remembered what I’d bought the first time around and used this information to suggest other relevant products. This level of personalisation was something I hadn’t experienced before.

And it was smart and effective because I bought other items.

This customer journey has now been replicated by other retailers (some better than others). Some might say it’s smart use of technology. That is true, but it’s more accurately a smart use of data. This data was captured from my registration on the website, searches, clicks and ultimately my purchases. It was then analysed and used to personalise my use of the website and make me feel that the retailer really knew and understood me.

I often hear that this level of personalisation can only be achieved online. However, ‘knowing your customer’ is integral to physical retail and is just another way of defining personalisation. In fact, I would argue that knowing customers is one of the key features of any successful independent retailer.

But is offering great personal service enough for small shop owners these days? Well, it is certainly a good start – especially because so many of the large chains seem to have given up on the idea. However, I think physical retail can learn from the online experience and use customer data in a smart way. If you don’t already have that data, start collecting it by introducing mailing lists or loyalty schemes. The more details you know about the customer, the more you can personalise communications and special offers based on previous purchases. In general, people love someone taking an interest in them and getting to know them. The secret is knowing what to do with the data you are collecting.

I think that collecting and managing customer data is a missed opportunity for the independent retailer, partly because we associate it with the e-commerce experience. Online retailers are good at collecting 46 | boutique. | MAY 2024

PHOTO BY KELLY SIKKEMA ON UNSPLASH

data, but they’re not always great at personal service. If physical store owners can learn from e-commerce and combine that knowledge with fantastic personal service, then you have a seriously good retail proposition.

My only word of warning is that the collection and management of customer data comes with added responsibilities. Data is a valuable commodity to cyber criminals, and you must ensure that you have the adequate protection. However, do not let that put you off looking at this important marketing strategy to grow your business.

A lifeline for families since 1853 We’re the only organisation dedicated to supporting the children of people who work in the ritish fashion and textile industry.

From boardroom to boutique, studio to warehouse, we’re here for every parent who finds themselves unable to afford essential items like clothes, bedroom furniture or study equipment for their child.

Get nvolved Promote. upport. onate.

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SHOP TALK

“Our customers are part of a family; we’re here on good days and bad”

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MARC QUEROL IS MANAGING DIRECTOR AT DOUBLE H AGENCY

fter taking over ownership of Double H Agency earlier this year, managing director Marc Querol is feeling optimistic about the season ahead. Here he reveals what buyers can expect when visiting its Islington-based showroom this summer…

Congratulations on taking over Double H Agency, how did the acquisition come about?

I’ve been working for the agency for a long time and took on the role as managing director after the pandemic. Last year the opportunity came up to take over the business so I decided to go for it. I’m really excited about what’s ahead. Retail is such an interesting sector; I really enjoy being part of this industry.

What’s your career background?

I’m originally from Barcelona where I worked in media marketing.

In 2011, my wife was offered a place at King’s College London, so we decided to move to the UK. While looking for a job an opportunity came up to work with Double H Agency. My first position was in marketing and e-commerce, but I soon progressed onto brand manager and then eventually managing director.

What does your new role as owner entail?

I don’t expect my day-to-day role to change that dramatically as I was already very hands on with the daily operations. In terms of our customers, I’ve been the agency’s key point of contact for a number of years. I do still need to find my feet with the accounting and financial side of the business, however. That’s new territory for me.

Which brands are you working with?

It’s great that we’ve been able to keep most of brands that we were already working with. Buyers can come to us for French lifestyle labels Saint James and Eden Park, trendy young fashion brand Olow, German outerwear specialist S4 Jackets and Danish trousers label Sunwill. In addition, we have recently signed new denim brand Paddock’s, which offers excellent quality in-season pieces for great price points. Finally, we’re now also working with Portuguese footwear brand Ambitious offering exceptional quality mid-priced products for men and women.

How are you feeling about the SS25 season?

I’m very optimistic. It’s true that the bad weather hasn’t been helping retailers so far this spring. However, if I analyse the figures – and include in-season orders - I can see it’s still been positive. There are still lots of challenges, but the economy is improving so we’re hopeful. Buyers that bring something new and exciting to tempt their customers for SS25 will have a successful season.

48 | boutique. | MAY 2024

What can buyers expect when they visit the showroom?

We offer a relaxed buying experience with a great selection of brands. Our customers are part of a family; we are always here for them on good days and bad. We also only work with high quality brands that offer a good service, so they’ll be well looked after at every stage.

We have a permanent London showroom and the selling window for SS25 is from July to September. I’d always advise making an appointment when possible so we can offer a dedicated experience, which can be arranged via our website (doublehagency.com) or by email and Instagram.

What challenges do you face as an agency in the current climate?

I’d say that confidence isn’t as high as it’s been in the past. Buyers are cautious and we’re competing with well-known brand names.

But more retailers realise that it pays to stock a mixture of high-profile brands alongside independent designers. It helps give boutiques a stronger point of difference while there’s also less chance of having to compete with heavy discounting online. We’re also finding that there’s more demand for in-season and neverout-stock lines, which is something we can help buyers with as an agency.

What long-term ambitions do you have for Double H Agency?

My main goal is to keep growing the brands we have and also achieve business growth for the agency. I want to keep a good life and work balance too; family is very important.

Double H Agency is open for SS25 buying appointments from July to September; doublehagency.com

BUSINESS SENSE FOR FASHION RETAILERS

For all agents and suppliers We are now booking in the New Season issues Please email julie@bpmedialtd.co.uk for more information on our print, digital and editorial opportunities in our forthcoming issues.

More brands plan their new season marketing campaign with Boutique magazine than any other UK trade title

BUYER’S GUIDE Accessories Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

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50 | boutique. | MAY 2024

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Events and Exhibitions

Scoop Organiser: Hyve Ltd Website: scoop-international.com Show Dates: 14 – 16th July 2024 -Olympia West

Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk

Top Drawer Olympia – London Organiser: Clarion Events W: topdrawer.co.uk Show Dates: 8 - 10 September 2024

Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Show Dates : 4-6 August 2024 Home and Gift Harrogate Convention Centre Organiser: Clarion Events W: homeandgift.co.uk Show Dates : 21-24 July 2024 Indx womenswear Cranmore Park Exhibition Centre Organiser: indx shows W: www.indxshows.co.uk Show Dates : 21-23 July 2024

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Lofina Agent: Joanna Edwards Agency T: 07989014141/ 07512550346 W: www.shoebox.dk

BUYER’S GUIDE Womenswear Amanda Knights Fashion Agencies Brands:- Allison, Bariloche & Tinta, Danwear, Doris Streich, Eve in Paradise, Ora, Pont Neuf 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 07801 979 682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk Anonymous To wear it is to love it T: 0161 819 5544 E: showroom@heenafashions.co.uk W: myfashionhouse.co.uk Apt Collections: Brands: Alembika | Alquema | Baci | Elsewhere | Kamuflage | Knit Knit | Ozai N Ku | TKS | Urban Contact: Nigel Hughes T: 020 7580 3202 E: nigel@atpcollections.ltd.uk W: www.aptcollections.co.uk

By Basics Contact UK Agent: Jeremy@cates.co.uk W: Bybasics.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Dolcezza Europe Brands: Dolcezza and Ever Sassy European Office: T: +353-21-2038019 E: sales@dolcezzaeurope.ie Double H Agency Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - Twitter Instagram W: www.doublehagency.com T: 07539228041

Extravagance Brands: Sarah Pacini, Thanny, Caraclan Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com Frank Lyman UK Customer Service T: 07368 175176 W: www.franklyman.com E: ukinfo@franklyman.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Leap N Link Ltd Brands: Pause Café , Fuego Woma – Oliver Philips – Bleu d’Azur Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Mama b, THING, Mes Soeurs et Moi, Papucei and Blueberry E: office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Olivia Darcy Luxury Womenswear, designed and made in Yorkshire E: info@oliviadarcy.co.uk W: www.oliviadarcy.co.uk/ Partners In Fashion (2019) LTD Brands: B Three, Erfo, Frank Walder, Kris Fashion, Manisa, Marina V, Relaxed by Toni, Tinta and Bariloche, Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Pomodoro Contact: Noreen and Hemant E: info@pomodoroclothing.com W: pomodoroclothing.com T: 0208 961 4000 Sally Dawes Agency Brands: Estheme Cashmere, Sfizio, Rialto48, Maud & Sacha Merinos, Cristina Beautiful Life T: 0776 997 03 87 E: sally@sallydawes.com W: www.sallydawes.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Coco-Y-Club. Condici, Cream, Frank Lyman, Orientique, Tirelli, Ispirato T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

MAY 2024 | boutique. | 51

Propress MINI The Ultimate Handheld Steamer Iron from the original steamer company

Propress MINI is the natural addition to your shops stock.

Contact us to find out more about becoming a stockist .

Tel: 020 8417 0660 | Email: hello@propress.co.uk @propress.co.uk