Boutique Magazine March 2025

MARCH 2025

BUSINESS SENSE FOR FASHION RETAILERS

Spring it on Chic SS25 accessories Must-know suppliers Weather-proof buying Lark London

ISSUE 172

www.pomodoroclothing.com

EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk PUBLICATION MANAGER Rachael Swinyard - rachael@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHER Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER: Image courtesy of Pilgrim Tel: 0045 633 3333 E: b2b@pilgrim.dk

Sunny disposition

S

pring has sprung, but you can’t help but wonder how much sunshine we’ll see in the coming weeks.

Britain’s weather can be erratic, yet it is often fundamental in driving fashion sales. An early spring heatwave is usually more helpful than a balmy autumn. But peak summer could (if recent years are anything to go by) be the hottest on record or a bit of a damp squib.

Buying fashion then can feel like a game of risk. Do you hedge your bets on hot weather and double down on resortwear, or buy heavily into trans-seasonal categories?

While there’s no infallible strategy, this month we ask some experienced indie owners to share their tactics for product sourcing in a volatile climate. Find out how they are approaching the neverending weather dilemma in our feature starting on page 33.

Fashion accessories seem to retain their appeal for many retailers in all weather conditions.

So, with that in mind, this month we also pick out some fresh spring finds and need-to-know suppliers to help you supplement your womenswear sales starting on page 19.

One retailer that makes a strong case for a diverse product mix is London lifestyle group Lark.

DOWN DOWN TO BUSINESS TO BUSINESS

Gemma Ward, Editor Follow us on Instagram @boutique.magazine DOWN DOWN TO BUSINESS TO BUSINESS

4. Hold 4. Hold backback stock stock

Keeping Keeping summer summer dresses dresses in theinstock the stock roomroom until until they are theyrelevant are relevant can help can retailers help retailers achieve achieve full price full price on other on other weather-appropriate weather-appropriate lines. lines.

And while And while shoppers shoppers are somewhat are somewhat used to used seeing to seeing beachwear beachwear on theonhigh the street high street in February, in February, independents independents have more have more flexibility flexibility - and -should and should use this usetothis their to their advantage. advantage.

“Striking “Striking the balance the balance of of ‘keeping ‘keeping your powder your powder dry’ and dry’having and having stock stock hidden hidden backstage backstage is a is a constant constant challenge,” challenge,” says Katie. says Katie.

“We make “We make sure the surefront the front of house of house is relevant. is relevant.

You want You want the store the store to feeltofresh feel fresh and new andthroughout new throughout the season, the season, so putting so putting as much as much out asout youaspossibly you possibly can serves can serves no no purpose. purpose.

Instead, Instead, we offer we offer a personalised a personalised proactive proactive service service that that meansmeans opportunities opportunities aren'taren't missed missed just because just because something something isn't isn't out orout is yet or istoyet arrive.” to arrive.”

This involves This involves creating creating a dedicated a dedicated rail inrail theinstock the stock roomroom showcasing showcasing new additions, new additions, so staff so know staff know exactly exactly what’swhat’s available available but not butyet notonyet theonshop the shop floor.floor.

The team The team also also compiles compiles a looka book look book detailing detailing the styles the styles that are thatdue aretodue to arrivearrive later later in theinseason. the season.

Staff Staff on theonshop the shop floor floor will then will then actively actively find out findwhat out what customers customers are looking are looking for sofor they so can they can shareshare relevant relevant suggestions: suggestions: “This“This meansmeans whenwhen customers customers comecome in ahead in ahead of a summer of a summer wedding wedding or a cruise, or a cruise, we can wesuggest can suggest itemsitems that might that might fit thefitbill,” the bill,” says Katie. says Katie.

“Customers “Customers love to love feeltolike feel like they’re they’re getting getting a sneak a sneak peek,peek, too!” too!”

And ifAnd youifdon’t you don’t have the havespace the space to hold to back hold certain back certain lines, lines, nevernever underestimate underestimate the power the power of a merchandising of a merchandising refresh: refresh: “Our “Our wonderful wonderful indie indie stockists stockists offer offer a masterclass a masterclass in re-inventing in re-inventing stock stock throughout throughout the season, the season, to suittothe suitprevailing the prevailing weather weather conditions,” conditions,” says Sally. says Sally.

“These “These merchandising merchandising magicians magicians work work tirelessly tirelessly to to refresh refresh stock stock continuously continuously throughout throughout the season, the season, to keep to their keep their offer offer looking looking fresh fresh and appealing.” and appealing.”

5. Give 5. Give customers customers whatwhat theythey wantwant

Depending Depending on your on your customer customer base and basebrand and brand mix, mix, launching launching the new the season new season early early can be can another be another way to way to maximise maximise full-price full-price sales.sales.

Because Because whilewhile somesome shoppers shoppers buy according buy according to thetoweather, the weather, othersothers forward-plan forward-plan and can’t and can’t wait to wait update to update their their wardrobes: wardrobes: “Sometimes “Sometimes I willIhold will off holdputting off putting out certain out certain lines,lines, but then but our then our customers customers do like dotolike gettoinget early in early on brands, on brands, so often so often they they will buy willearly buy early anyway,” anyway,” says Deryane. says Deryane.

“We often “We often launch launch our holiday our holiday shop shop a couple a couple of weeks of weeks beforebefore EasterEaster as many as many of ourofcustomers our customers go abroad go abroad for the forEaster the Easter holidays. holidays.

I I wouldwould say that say Ithat just Ireact just react to demand to demand and see andwhat see what feels feels right right at theattime. the time.

The beauty The beauty of being of being independent independent is is that you thatchange you change thingsthings up and upbe and agile be agile according according to to customers’ customers’ needs.” needs.”

6. Avoid 6. Avoid discounting discounting at allatcosts all costs

The urge The to urge discount to discount can be can strong, be strong, particularly particularly whenwhen you’reyou’re competing competing online. online.

Yet, for Yet,many for many successful successful fashion fashion indies, indies, reducing reducing pricesprices beforebefore the end theofend theofseason the season is to be is to avoided be avoided at all at all costs:costs: “We remain “We remain competitive competitive by notbydiscounting not discounting and having and having product product that isthat desirable,” is desirable,” says Jan saysShutt.

Jan Shutt.

“Our “Our customers customers knowknow our sales our sales timestimes beginbegin in July in and Julythe andday theafter day after Boxing Boxing Day. Hold Day. Hold your your nerve.nerve.

We have We have a loyalty a loyalty scheme scheme that works that works well and wellnegates and negates the discount the discount question. question.

Customers Customers occasionally occasionally ring us ring to us price to price matchmatch an item an – item the –quick the quick answer answer is, ‘nois,we‘no don’t!’” we don’t!’” | MARCH | MARCH 36 | boutique.

36 | boutique.

2025 2025

The family-run independent, which first began trading in 2001, stocks a wide product range spanning clothing, gifting, accessories and homewares. And its affordable yet inspiring edit is so successful that the group is about to open its twentieth store.

In this month’s Shop Talk, coowner Priya Aurora-Crowe reveals how she creates the perfect offer by working with 500+ suppliers.

Turn to page 40 to read.

Finally, this month sees the launch of the Boutique Star Awards 2025. Now in its fifth year, we’ve added several categories to the line-up to celebrate and give recognition to independent fashion retail. New retailer awards include Manager of the Year and Online Shop of the Year while indie owners will be invited to nominate and vote for their Favourite Supplier for the first time. Find out more on page 7.

Deryane Deryane Tadd’sTadd’s strategy strategy at Theat The Dressing Dressing RoomRoom echoesechoes Sunday Sunday Best: Best: “The “The autumn autumn seasonseason has now hasbecome now become very short very short with Black with Black FridayFriday culture, culture, whichwhich has made has made November November very very difficult difficult to trade to trade well atwell fullatprice,” full price,” she says. she “This says. “This used to used be to onebeofone theof the best months best months of theofyear thein year terms in terms of of turnover turnover and margin, and margin, but now butitnow has it has become become a sale amonth sale month for many. for many.

I fear I fear this will thisnever will never change, change, so it’s so something it’s something that must that must be written be written into the intofinancial the financial buying buying calendar calendar and budgets.” and budgets.”

Instead Instead of discounting, of discounting, the indie the indie ownerowner says she saysprefers she prefers to runtoretail run retail experience experience activations activations in theinform the form of events of events and brand and brand collaborations collaborations that give that customers give customers a reason a reason to shop to shop well and wellvisit and the visitstore. the store.

“These “These work work reallyreally well and welltie and intie with in key withdates key dates in theincalendar, the calendar, such such as new as season new season launches launches and key anddates key dates around around Christmastime,” Christmastime,” she explains. she explains.

STOCK UP

03 01 02 06

05

7. Choose 7. Choose pieces pieces that that offeroffer valuevalue – even – even at full atprice full price

Finding Finding stockstock that successfully that successfully ticks ticks both both boxesboxes for quality for quality and and price price pointpoint can be can thebeholy the grail holy grail for fashion for fashion buyers. buyers.

But during But during timestimes whenwhen shoppers shoppers are even are even more more considered considered in their in their purchases, purchases, goinggoing the extra the extra mile to mile uncover to uncover such such products products is crucial: is crucial: “How“How we buy weisbuy is so important,” so important,” says Katie. says Katie.

“Investing “Investing in theinprocess the process of trying of trying on, feeling on, feeling the fabric the fabric and considering and considering what what clients clients will love will helps love helps maintain maintain our reputation our reputation for pieces for pieces that are that are worthworth buying buying at fullatprice. full price.

People People competition competition online: online: “Sourcing “Sourcing brands brands that are thatnot are not are willing are willing to paytofair payprices fair prices for high for quality high quality and and ubiquitous ubiquitous is another is another tool in tool ourinretailer’s our retailer’s armoury,” armoury,” timeless timeless piecespieces that they that cannot they cannot find elsewhere find elsewhere on theon the says Sally Dawes.

Dawes.

“Stocking “Stocking more more nicheniche brands brands can can high street. high street.

They They are being are being more more considered, considered, and we and wesays Sally sometimes sometimes allowallow retailers retailers to hold to out holdlonger out longer beforebefore respect respect that.”that.” sale, as sale, there as there is lessiscompetition. less competition.

Of course, Of course, not every not every 8. Minimise 8. Minimise the competition the competition strategy strategy worksworks for everyone for everyone but having but having multiple multiple Competing Competing with brands with brands and other and other retailers retailers onlineonline is a is a approaches approaches can be can effective.” be effective.” challenge challenge for most for most boutiques boutiques in 2025. in 2025.

However, However, working working 9. products Buy products you genuinely you genuinely believe believe in in with suppliers with suppliers that don’t that don’t sell directly sell directly to consumers to consumers or or 9. Buy Finally, Finally, most most seasoned seasoned boutique boutique buyers buyers agreeagree discount discount early early can help can retailers help retailers maintain maintain their their margins: margins: that stocking products products you’reyou’re passionate passionate aboutabout “Ask suppliers “Ask suppliers what what their their discount discount policypolicy is for is their for their that stocking will maximise sales sales results. results.

“Always “Always go with go your with your own consumer own consumer websites, websites, especially especially around around BlackBlack FridayFridaywill maximise gut instinct whenwhen buying,” buying,” says Deryane. says Deryane.

“If you “If you and Christmas,” and Christmas,” says Jan saysShutt.

Jan Shutt.

“Then“Then you can youdecide can decide if ifgut instinct are just aretrying just trying to justtotick justatick box,a it box, generally it generally won'twon't that collection that collection is for is you.” for you.” perform perform so well. so well.

However, However, if youifare youpassionate are passionate Likewise, Likewise, whilewhile majormajor brands brands can help can drive help drive aboutabout your your edit, that edit, will thattranslate will translate to your to your team team and and footfall, footfall, stocking stocking products products that aren’t that aren’t available available ultimately ultimately your your customers.” customers.” everywhere everywhere else can elsedramatically can dramatically reduce reduce the the | boutique. | boutique. | 37 | 37 MARCH MARCH 2025 2025

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Spring updates ENTICE SHOPPERS COME RAIN OR SHINE WITH THESE WHATEVER-THE-WEATHER ACCESSORIES

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MARCH 2025 | boutique. | 3

www.Lizabella.co.uk

Tate Fashions Call House, Enfield Street, Leeds, LS7 1RF +44 7712398549 +44 1132459064

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boutique.

MARCH 2025

MARCH 2025 | boutique. | 5

Umbrellas make the perfect fashion accessory Boutique umbrellas are the ultimate fashion accessory, blending practicality with high style. These elegantly crafted pieces come in a variety of unique designs, from bold patterns to intricate details, allowing you to make a statement even on rainy days. Made with premium materials, they not only shield you from the elements but also elevate your ensemble. The artisanal touch and attention to detail set them apart from ordinary umbrellas, turning a mundane necessity into a chic accessory. Whether you’re dressing up for a formal event or adding flair to a casual outfit, a boutique umbrella adds a sophisticated touch that reflects your personal style.

Patterned Pagoda Collection by Soake

At Soake we have a large selection of umbrellas to suit all occasions and in a variety of colour choices to suit all outfits. From Delicate Pagoda umbrellas to large ruffle umbrellas.

Some even have a full UV protection so suitable for rain or shine.

Brand New Francesca Collection by Soake

We also have a large selection of everyday umbrellas to choose from in our compact umbrellas or our classic stick. From large rainbow umbrellas to super mini handbag size umbrellas.

Metallic Animal Print Collection by Soake

www.soake.co.uk - 01423 341000 - info@soake.co.uk Soake Limited, Unit 8a Killinghall Business Park, Ripon Road, Harrogate, HG3 2BA

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

BSA 2024

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New categories confirmed for Boutique Star Awards 2025

he Boutique Star Awards will return for its fifth year in 2025 with several new categories added for retailers and their suppliers.

Among this year’s additions for boutiques include Manager of the Year, Online Shop of the Year and Loyalty Programme of the Year while suppliers will be able to enter new categories such as Womenswear Brand of the Year, Family Founded Brand of the Year and Emerging Label. There will also be a special award for Favourite Supplier voted by Boutique magazine readers.

Entries will open online via boutique-magazine.co.uk at the end of March where retailers, brands and agents will be invited to answer a series of questions about their business, ethos and strategy.

Submissions will be deliberated by a judging panel of impartial industry experts with the shortlist announced in August.

To crown the winners, this year’s winners’ party will take place at the May Fair Hotel in Central London on Thursday 13 November.

Entering the competition is free and business owners can put themselves forward for as many categories as they’re eligible for until the entry deadline. Industry insiders are invited to nominate inspiring colleagues and peers for recognition across all categories.

Boutique magazine owner Julie Neill says this year’s awards will be an important celebration for the independent retail industry: “We all know that times are tough for a lot of fashion retailers and wholesale businesses, so awards that recognise the hard work and dedication that goes on behind the scenes are absolutely crucial. We have added some extra categories this year so we can celebrate even

more independents and suppliers that are leading the way and going the extra mile for their customers.

We hope you’ll put your business forward for an award and join us to raise a glass to this inspiring and resilient sector in November.”

First launched in 2019, the Boutique Star Awards celebrates the industry’s best independent retailers, agents and brands.

The competition is open to all UK fashion and lifestyle indies operating bricks-and-mortar businesses as well as individuals and suppliers.

Last year’s event was held at The May Fair Hotel in London and winners included Hove’s Velvet for Fashion Independent of the Year, Artichoke for Social Media Strategy of the Year and Chalk for British Brand of the Year.

Visit boutique-magazine.co.uk/ star-awards-2025 to find out more.

MARCH 2025 | boutique. | 7

FASHION FIX

New Trouva owner promises to improve shopping experience Independent retail marketplace Trouva has been acquired by new company CGC Capital. Following the takeover, new CEO Geri Cupi has promised retailers it will be making “significant investments in new technology” to improve its overall shopping experience. He added that the company is planning several changes for the customer-facing website to create “a fresh dynamic platform.”

Trouva announced its new ownership at the end of February, describing CGC Captial as a “leading investment fund with over $100 million in assets and expertise in marketplaces, fintech, and AI.” In an email to independents selling on the site, Cupi said he expected day-to-day operations to remain the same for retailers who will continue to receive statements and payments “in the usual way.” He added: “We do not underestimate just how valuable our amazing community of boutiques are, and the unique and inspiring products you curate from all over the world. We look forward to working together to build a strong future for our independents and continue on our mission to showcase your curation to a global customer base.”

The acquisition comes after several months of uncertainty for the future of Trouva. In January it temporarily paused trading while former owner Project J looked for a new buyer. In summer 2024, the marketplace was also several months late paying retailers for fulfilled orders.

Spring Fair champions women in retail with digital white paper Birmingham trade show Spring Fair has launched a new white paper in collaboration with Digital Women offering expert knowledge on online tools for independent retailers.

Navigating Digital Transformation in Retail: Strategies for Growth in 2025 is free to download and includes actionable insights and strategies for retailers wanting to improve profitability, customer engagement and operational efficiency.

Its contents covers key trends and AI driven strategies to help indie retailers remain competitive in the marketplace alongside insights into digital transformation, AI-driven customer interactions and automation.

The paper is split into five chapters, each written by a female digital expert. This includes Aggie Meroni, founder of White Bee Digital, who explores various ways to boost retail profitability when advertising on Meta. Lucia Dello, founder and director of Dello Insights, also shares five ideas to use customised dashboards to transform data and maximise e-commerce profits. Meanwhile, award-winning digital expert Vernette John-Joiles explores why prioritising digital upskilling is crucial to ensure growth and sustainability in the UK retail sector.

Navigating Digital Transformation in Retail: Strategies for Growth in 2025 is available to download for free via autumnfair.com/empowering-women-retail

Sustainable underwear brand Nudea achieves B Corp status for second time Nudea has been recertified as a B Corp company three years after its initial accreditation. Brands undergo a rigorous process to achieve the status, which is only offered to those meeting high standards of social and environmental performance, transparency and accountability. B Corp companies are all recertified every three years, giving brands such as Nudea the opportunity to set improvement goals and benchmark performance over time. This year the underwear brand achieved an exemplary B Impact Score of 117.6 - up from 103 in 2022.

CEO Priya Downes comments: “We’re especially proud to have improved since 8 | boutique. | MARCH 2025

initial certification as the business has grown over the past three years, expanding into more retailers and categories like sleepwear. In this age of corporate greenwashing, many companies have cherry-picked environmental and social claims leading to customer confusion and misunderstanding. We’ve worked extremely hard and assigned significant time and resources to ensure that we are incorporating purpose into our bottomline, proving accountability across our employees, retail partners and stakeholders.

As part of the B Corp movement, we’re working constantly to adopt positive changes across the business.”

Visual Merchandising and Display Show Returns to London The Visual Merchandising and Display Show returns to London on 9th and 10th April 2025, offering a twoday showcase of the latest innovations, trends, and solutions for retail professionals. Taking place at the Business Design Centre, just two minutes from Angel station and well-connected to major transport hubs, this highly anticipated event combines accessibility, education, and inspiration—all with free entry.

With exhibitors showcasing cutting-edge products, from advanced lighting solutions to sustainable materials and digital displays, the show offers a comprehensive view of the tools and strategies transforming retail environments. It’s a chance to explore the trends shaping the industry, discover creative solutions, and meet suppliers who can help bring your next project to life.

One of the highlights of the Visual Merchandising and Display Show is its expertly curated seminar programme. Designed to inspire and inform, these sessions cover a broad range of topics, including emerging trends, consumer behaviour, technology integration, and sustainability. By attending, visitors can gain valuable insights into the latest developments influencing the retail sector, learning from some of the most respected voices in the industry. Whether you’re looking for actionable advice or fresh perspectives, the seminars provide a wealth of knowledge for professionals across all areas of retail.

The show is carefully structured to make the most of your time. Over two days, attendees can meet with a diverse range of suppliers, discover innovative products, and attend thought-provoking talks—all in one central location. It’s an efficient way to achieve weeks of work in just two days, saving time while gaining inspiration and solutions tailored to your needs.

Here’s just some of what you can expect to see at the VM & Display Show: materials, signage, digital displays, pop-up store solutions, POP/ POS, seasonal display units, props, sustainability solutions, audio-visual equipment, large-format print, print solutions, custom packaging, graphics, technology solutions, promotional stands, store fixtures, retail software, design agencies, merchandising accessories, interactive kiosks, Christmas decorations, wall fixtures, mannequins, ceiling hangings, shelving and racking, lighting solutions – and so much more!

Networking is another key benefit of attending.

The event creates a collaborative space where designers, retailers, and industry experts can connect, exchange ideas, and build relationships.

Whether you’re discussing upcoming projects, exploring potential partnerships, or sharing insights with peers, the show fosters a sense of community among its attendees.

The Visual Merchandising and Display Show continues to be a cornerstone event for retail professionals, providing a unique blend of inspiration, education, and connection. Whether you’re looking to stay ahead of the latest trends, source new ideas, or explore practical solutions to enhance your retail space, this event offers it all.

Don’t miss the opportunity to be part of something truly dynamic and inspiring.

Register for free entry at

www.vmanddisplayshow.com

Scan to Register >>>

FASHION FIX

Boutique

Buyers flock from around the world to Micam Milano Over 40,000 visitors attended this season’s Micam Milano and sister shows Mipel, TheOne Milano and Milano Fashion and Jewels, reveal organisers. The events, held simultaneously inside Milan’s super-sized Fiera Milano expo centre, attracted retail professionals from 127 countries with 10 halls of footwear, jewellery, leather goods, outerwear and accessories from almost 2,000 brands.

Footwear show Micam showcased a wide selection of made-inItaly products alongside global manufacturers. Around 900 footwear brands presented their latest products, with almost 50 per cent originating from its home country.

Buyers also benefitted from a strong programme of inspirational business seminars from leading industry figures alongside trend insight, catwalk shows and innovations within the MicamX area.

President Giovanna Ceolini says the event was a success despite

barometer

it being a challenging period for the Italian footwear industry: “Last year ended with a decline in exports (-8.4 per cent in value) and turnover (-9.4 per cent), along with a drop in production. However, forecasts indicate a gradual market improvement by the end of the year, with recovery prospects driven by the industry’s capacity for innovation and resilience. In this context, Micam reaffirms its status as an unmissable international event and serves as a strategic platform for developing new business opportunities and tackling market challenges with momentum.”

Micam Milano will host its 100th edition on 7 – 9 September, with organisers planning to mark the milestone with new initiatives, projects and celebrations. Find out more via micam.it

Industry reacts to Labour's Crime and Policing Bill The British Retail Consortium (BRC) says the proposed measures in Labour’s new Crime and Policing Bill are “vital steps in stamping out violence against retail workers and getting a handle on shoplifting.”

The bill, first presented to parliament at the end of February, contains over 50 measures including stricter penalties for stealing items worth under £200 and making it a specific offence to assault a shop worker.

BRC’s chief executive Helen Dickinson says the proposed legislation is a step in the right direction to tackle “out of control retail crime.” She adds: “We need action to both protect our retail colleagues from harm and tackle 10 | boutique. | MARCH 2025

the surge in theft. A standalone offence will improve the visibility of the issue so that police can allocate appropriate resources to the challenge, and to act as a deterrent to would-be offenders.”

The British Independent Retail Association (Bira), meanwhile, says it cautiously welcomes the new measures but wants to see more immediate action. CEO Andrew Goodacre comments: “The current legislation, which deprioritises theft under £200 as a summaryonly offence, has left many small retailers vulnerable and frustrated.

However, we are deeply concerned about the four-year timeline to recruit 13,000 additional officers.

Where is the immediate funding

INDUSTRY SALES FIGURES JANUARY 2025 (VS JANUARY 2024)

- 1.56% Average sales quantity

+ 2.48% Average selling price

+ 0.36% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

and support for businesses suffering right now?”

A second reading of the 2025 Crime and Policing Bill takes place this month and it will then need to pass through several more stages before it can become official legislation.

FASHION FIX

Spring blooms

Dame Prue Leith has teamed up with Zsiska for the third season to create a colourful jewellery collection inspired by her garden. The new lineup features floral-festooned necklaces, rings, earrings and bracelets handmade in Thailand using coated resin. From £18; Tel: 01784 482888 E: sigaldistribution@gmail.com zsiska.com

Stripes ahoy

With monochrome stripes and a unique wavy texture, Saint James’ lightweight fancy knit Alveole scarf will instantly update cold-weather outfits. Pair with the brand’s maritime-inspired womenswear for a fresh take on cold weather dressing. £POA; Tel: 07539 228 041 E: marc@doublehagency.com

STANDOUT WOMENSWEAR AND ACCESSORIES

Bold ambition

Classic styling

Made from 100 per cent organic cotton, Y.A.S’s Yastumano shirt offers a feminine take on a wardrobe classic. Tuck into tailored trousers or wear layered over jeans for easy everyday elegance. £POA; E: sophia.seerup@bestseller.com

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Making its UK debut for AW25, the women’s collection by Portuguese footwear brand Ambitious blends timeless elegance with modern craftsmanship. Expect premium leather, fabrics and innovative soles across an array of versatile sneakers, boots and statement footwear. Redefining everyday luxury, its pieces combine comfort and sophistication with rich colours and standout details. £POA; Tel: 07539 228 041 E: marc@doublehagency.com

Golden era

Danish brand Pilgrim creates stylish and affordable handcrafted jewellery in recycled eco-friendly materials.

New for SS25, its Dune collection features oversized rings, earrings and bangles that promise to bring urban edge to springtime outfits. £POA; Tel: 00456 333 333 E: b2b@pilgrim.dk

SUSTAINABLE BRAND OF THE YEAR

Our Autumn/Winter collection celebrates nature, crafts and the comfort of home.

Embrace a slower pace of life and cosy up with soft knit textures, jersey and woven outfitters alongside vibrant bespoke prints.

MARCH 2025 | boutique. | 13

orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

FASHION FIX

Freshly squeezed

In a key colourway and silhouette of the season, By Malina’s round neck Nilla blazer cinches in at the waist for an ultra-flattering silhouette. £POA; E: sales@bymalina.com

Style update

Offering timeless yet contemporary styles for fashionable women, Scandi label Noen combines stunning prints and premium fabrics that will instantly upgrade everyday wardrobes. £POA; Tel: 0207 636 3063 godske.comE: info@lisca.ca lisca.ca

Boutique loves…

FASHION TO FALL FOR THIS SPRING AND BEYOND

Change of tune

Danish womenswear label Munthe has collaborated with Warner Bros for AW25, integrating iconic Looney Tunes characters into its mainline collection. Bugs Bunny makes an appearance on a sweatshirt, Sylvester’s on the back of a denim shirt and Tweety Pie is embroidered onto a baseball cap. £POA; E: hlm@munthe.com

New heights

Field day

Barbour’s latest iteration of The Edit by Alexa Chung promises to bring effortlessly cool festival style to summer wardrobes. Expect shower-proof outerwear, playful knitwear and Glasto-ready wellington boots. £POA; Tel: 0191 496 9538 E: sales@barbour.com 14 | boutique. | MARCH 2025

Offering a (literally) elevated take on a classic loafer, heeled versions are set to dominate for AW25. Wonders’ spin on the trend’s revival prioritises comfort with an easy-wear block heel, metal hardware and square toe. Style with everything from shorts to miniskirts. £POA; Tel: 07935 648 070 E: marketing@wonders.com

New AW25 collection

Book now at - marc@doublehagency.com - 07539228041 more info www.doublehagency.com MARCH 2025 | boutique. | 15

FASHION FIX

Sustainable essentials

Conscious lifestyle brand Original Creator is breaking the mould with its innovative everyday staples. Expect plant-based water repellent technology, functional details and quality craftsmanship across versatile wardrobe essentials. £POA; Tel: 07909 525 519 E: caroline@originalcreator.co.uk

Eco chic

Spring greens

Made from 24 repurposed plastic bottles, Kind Bag’s Carryall is practical, stylish and good for the planet. Choose from four colourways including fresh green and zingy yellow. £POA; E: hello@kindbag.co

SUSTAINABLE PRODUCTS AND BRANDS

Tee time

Better than ever

Update your SS25 edit with TBCo’s responsibly made Shrimp t-shirt. Crafted in organic cotton, its graphic print is a perfect homage to sunny days on the beach. £POA; E: sales@tartanblanketco.com tartanblanketco.com/pages/b2b

B Corp certified underwear brand Nudea has launched a new and improved version of its best-selling Seamless Collection. Now crafted in softer fabric, there are two new additions to the range: The Crop Top and Thong. £POA; E: info@nudea.com

Dreamy denim

Sustainable denim label Seventy + Mochi has unveiled its AW25 Midnight Reverie collection featuring jeans, knitwear and standout separates.

Key pieces include its signature organic or recycled cotton denim jeans in various prints and colourways alongside cute waistcoats, jumpsuits and quilted jackets. £POA; E: michelle@seventymochi.com/ amy@seventymochi.com 16 | boutique. | MARCH 2025

Sigal Distribution 01784-482888

info@zsiska.co.uk

www.sigaldistribution.com

“Feel with us”

info@patricia-eve.co.uk - patricia-eve.co.uk - +44 (0)1423 885374

Stock Up

WHAT TO BUY NOW

VELVET HOVE

Finer details

A

ccessories are a great way to enhance your womenswear offer and they sell in all weathers, too. This month we pick out some spring must-haves to help you maximise your store’s appeal…

MARCH 2025 | boutique. | 19

STOCK UP

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Spring updates ENTICE SHOPPERS COME RAIN OR SHINE WITH THESE WHATEVER-THE-WEATHER ACCESSORIES

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STOCK UP 01. NECKLACE, CLAIRE HILL DESIGNS, £POA 02. TRIANGLE SCARF, TBCO, £POA

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03. BAG, ATP ATELIER, £POA 04. BAG, MISS MILLY, £POA 05. SUNGLASSES, SELECTED FEMME, £POA 06. SLEEP SHORTS, NUDEA, £POA 07. ESPADRILLES, JOE BROWNS, £POA 08. SUNGLASSES, KATIE LOXTON, £POA

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09. BAG, TBCO, £POA 10. HAIR CLAW, CHALK, £5 11. EARRINGS, SCREAM PRETTY, £14.95 12. HAT, SAMSØE SAMSØE, £POA 13. PURSE, ESTELLA BARTLETT, £POA

15

14. BELT, PIECES, £POA 15. SCUNCHIE, SAYWOOD, £POA 16. SANDALS, CELTIC AND CO, £POA 17. CAP, PIECES, £POA 18. BAG, MUNTHE, £POA

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19. BAG, SAMSØE SAMSØE, £POA 20. COSMETICS BAG, FABLE ENGLAND, £POA 21. HAT, VERO MODA, £POA 22. TRIANGLE SCARF, TBCO, £POA

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STOCK UP 23. TOTE BAG, MOS MOSH, £POA

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24. PRINTED SCARF, POM AMSTERDAM, £POA 25. TAN LEATHER BELT, MUNTHE, £POA 26. SADDLE BAG, PATT LONDON, £POA 27. SUNGLASSES, PIECES, £POA 28. DAISY NECKLACE, LILY CHARMED, £11.50 29. HAT, SELECTED FEMME, £POA 30. SCARF, SCOTCH AND SODA, £POA

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31. HAT, SAMSØE SAMSØE, £POA 32. LEATHER BELT, VERO MODA, £POA

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ATP ATELIER E: sales@atpatelier.com, CELTIC AND CO Tel: 0333 400 044 CHALK wholesale.chalkuk.com, CLAIRE HILL DESIGNS E: claire@clairehilldesigns.co.uk ESTELLA BARTLETT E: sales@estellabartlett.com, FABLE ENGLAND Tel: 0203 397 5885 E: trade@fableengland.com, JOE BROWNS E: wholesale@joebrowns.co.uk, KATIE LOXTON wholesale.katieloxton.com, LILY CHARMED tradelilycharmed.com, MISS MILLY Tel: 01905 622 509 E: hello@missmilly.co.uk, MOS MOSH E: pl@mosmosh.com, MUNTHE E: hlm@munthe.com NUDEA E: info@nudea.com, PATT LONDON E: dody@blackpr.co.uk, PIECES E: amalie.skjerning@bestseller.com SAMSØE SAMSØE E: vitus@samsoe.com, SAYWOOD Tel: 07745 245 512 E: info@saywoodstudio.co.uk, SCREAM PRETTY tradescreampretty.com, SELECTED FEMME E: cecilie.andersen@bestseller.com TBCO tartanblanketco.com/pages/b2b, VERO MODA E: nina.kristensen@bestseller.com

Handmade with original chains and charms from the 1960’s - 90’s maxine@carameljewellery.co.uk @caramelvintagelondon

NEW FOR 2025!

Boutique Professional Media have new services to offer to our readers and clients.

Your Brand

Bespoke web design services Contact: rachael@bpmedialtd.co.uk Brochure design and print Contact: julie@bpmedialtd.co.uk Marketing and PR Services, including Social Media campaigns Contact: julie@bpmedialtd.co.uk MARCH 2025 | boutique. | 23

STOCK UP

Magic in the detail FROM FASHION JEWELLERY TO PHONE CHARMS, CREATE AN INSPIRING ACCESSORIES EDIT WITH THESE BOUTIQUE-FRIENDLY BRANDS

VERB TO DO

JESS AND LOU PATT LONDON

Launching its debut collection in 2024, new accessories label Patt London creates colourful premium handbags in butter soft Italian calfskin. Its signature Downed Horse half-moon-shaped bag is available in two sizes and six colourways – from classic black to bloody orange. Made from the highest quality materials and stitched together by passionate artisans, the designs encompass luxurious details such as gold chain handles embossed with the letter ‘P’. For added versatility, the bags can be carried in a number of ways – from cross body or top handle to cable-style wristlet chain.

CONTACT: E: dody@blackpr.co.uk 24 | boutique. | MARCH 2025

British brand Jess and Lou offers a wide range of boutique-friendly socks, scarves, gloves, headbands, hats and slipper socks alongside an extensive jewellery line. Each piece is thoughtfully crafted with a strong emphasis on quality and design. The brand’s products are ideal for indie buyers looking for unique and stylish accessories that will stand out in store. Whether you’re preparing for the upcoming season or need a quick restock, the brand offers fast turnaround times and flexible order quantities for its stockists. Explore its full collection and place orders via its website or contact the brand to find out more.

CONTACT: E: sales@jessandlou.com Tel: 01793 293 263 jessandlou.com

Sustainable accessories brand Verb to Do produces cosy winter hats and scarves featuring bold hues, conscious fabrics and catchy slogans.

Its range includes unisex maxiscarves in various prints and colour combinations alongside beanie hats, gloves and jumpers. Each is crafted in Repreve - a high-quality recycled polyester made from discarded plastic bottles, oceanbound plastic and fabric waste.

For AW25, standouts include its signature scarves in checked prints, striped sweaters, jersey sweatshirts and a leopard print beanie with matching mittens. Designed to brighten up dull winter days, the brand’s products are guaranteed to elevate boutique accessories edits while offering shoppers a conscious option for updating their wardrobes.

Wholesale prices start from £17 with no minimum order requirement.

CONTACT: Tel: 07539 228 041 E: marc@doublehagency.com

STOCK UP

CARAMEL JEWELLERY

ZSISKA

Created by Dutch jewellery designer Siska Schippers in the 1990s, Zsiska’s jewellery is handmade in Thailand using a rare two or three step painting and coating process. The designs are often combined with high quality materials, such as 24k gold and pure silver leaf, making each piece unique. For SS25, the brand has teamed up with Dame Prue Leith for the third season to create a colourful collection inspired by the TV chef ’s garden. Buyers can choose from bright necklaces, earrings, bracelets and rings across four new ranges: Flora, Glow, Orbeadz and Horizon. Elsewhere, the jewellery brand’s Ole collection features vibrant resin pieces with star and heart shaped details while its new Organic range offers easywear styles in natural pared-back colourways. Wholesale prices range from £18 to £20 per piece.

CONTACT: Tel: 01784 482 888 E: sigal@sigaldistribution.com zsiska.com

Caramel Jewellery transforms vintage treasures into contemporary heirlooms. Founded

by Maxine Becker, the brand was born after a chance discovery of a dormant factory brimming with retro fashion jewellery. Today the brand upcycles vintage chains and charms from eras spanning the 1960s to 1990s into new one-ofa-kind designs. Its pieces are all handcrafted in-house and help to reduce waste while giving preloved accessories a new lease of life. For SS25, key pieces include ornate crucifix earrings with crystal embellishments alongside intricate rope and bar-link chains reimagined as necklaces and bracelets. The colour palette is rich in warm golds with subtle aged patinas, celebrating the timeless allure of vintage metals.

Designed for layering and personalisation, the collection invites buyers to mix, match and create a story that’s uniquely their own. Wholesale prices start at £30 with no minimum order requirement.

CONTACT: Tel: 0208 959 2841 carameljewellery.co.uk

LA COQUE FRANÇAISE

Blending fashion with technology, Parisian brand La Coque Française turns smart phones into stylish fashion accessories. Its signature phone chains and cords are designed to complement outfits while offering a practical solution to keep smartphones to hand. The brand offers over 100 different chain designs, including its best-selling multi-coloured resin Amber or its gold metal and black leather Lou chain. Each can be clipped onto its special phone cases, which are compatible with various iPhone and Samsung models and also come in an array of designs and colourways.

Elsewhere its product range includes matching Air Pod cases, jewellery, small leather goods and pet collars.

CONTACT: Tel: 0033 618 789 425/ 0033 486 336 484 E: commercial@lacoquefrancaise.com MARCH 2025 | boutique. | 25

STOCK UP

Slow living EMBRACE THE BEAUTY OF NATURE WITH LILY AND ME’S AW25 COLLECTION

N

amed Sustainable Brand of the Year 2024 at the Boutique Star Awards, Lily and Me produces everyday womenswear using ethical production methods and conscious fabrics. The familyrun brand designs its collections at its Gloucestershire-based studio, combining hand-drawn prints, joyful colour palettes and carefully sourced materials. Each piece is then made at its own factory in Nepal where it has full control over working conditions, pay and product quality. For AW25, its collection celebrates nature, crafts

and the comfort of home. Shoppers are encouraged to embrace a slower pace of life by cosying up in soft knit textures, jersey and woven outfitters. Soft and simple layers are key in the range alongside pretty printed blouses and shirting. Split into capsuled drops, its first story covers the tricky time between high summer and autumn with fresh ditsy prints and trans-seasonal weights and silhouettes. Next, clementine and gentle teal hues bring freshness to the season via floral and abstract textural patterns. Finally, in the depths of winter, its Evergreen

capsule offers respite from the cold with rich tones and comforting textures such as pine green corduroy and cosy ice grey knitwear. Wholesale prices range from £4 for accessories to £30 for jackets while the minimum order requirement is £1,500.

CONTACT: Tel: 01452 207 766 lilyandmeclothing.com

All bases covered

UNDERINSURING YOUR BUSINESS CAN LEAD TO BANKRUPTCY – HERE’S HOW TO MAKE SURE YOU’RE FULLY COVERED

G

reat boutiques are built on inspiration, care and - most of all - hard graft. So, if you’re behind one of these amazing businesses, you have created a legacy that should be protected.

Many of today’s indie owners have already survived several economic downturns, a recession and pandemic.

But what about incidents that affect your business alone, that you can’t foresee? “That’s often where insurance comes in,” says Hannah Clark,

chief underwriting officer at Expression Insurance. “But for it to truly protect your business, you need to get it right.”

A big risk some boutique owners are unknowingly undertaking is that they are underinsured, which could result in bankruptcy. “If a boutique has £100k of stock but has only insured it for £50k, they would only receive £25k from their insurer if their stock was written off in a fire. Why? Because they only insured half their stock.

Many business owners don’t understand this - and it could close their business.”

Visit expressioninsurance.co.uk for an instant quote; Tel: 01273 071 689 26 | boutique. | MARCH 2025

She adds: “As specialists in insuring independent retailers, our friendly team and groundbreaking online service can help you to get the right cover to protect your business. And, as we offer discounts to boutiques that have great customer reviews, we hope to save you money too”

Thank you t o al l o ur exhib ito rs, visitors a nd pa r tne rs for you r su p p or t !

Save the date!

Harrogate Fashion Week Returns

3-5 August 2025 www.harrogat ef ashio nweek .co m | 01423 623701 |

@ha r r oga te fa sh i on w eek

ACCESSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST FOOTWEAR, BAGS AND GIFTS

Summer fun

Dive into summer with By Malina’s one-shoulder Apoline swimsuit, featuring a cute ditsy print, flattering ruched side and tie shoulder detail. £POA; E: sales@bymalina.com

Botanical garden

Inspired by the colours of the season, Mos Mosh’s hand-painted botanical print MMLavender Scarf will add elegance to tailoring this spring. £POA; E: pl@mosmosh.com 28 | boutique. | MARCH 2025

Small yet mighty

Hand-made in Japan in microbatches, the Avant-Guard’s luxury sustainable sunglasses feature premium bio-degradable acetate frames and ultra-lightweight lenses. £POA; E: info@theavantguard.com

In bloom

Bring the outside in with this Yellow Daisy Velvet Cushion by British brand From My Mother’s Garden. Available in six prints, £POA; frommymothersgarden.co.uk/ wholesale

Cosy companion

Crafted in super-soft Peruvian alpaca wool knitted in the UK, Nudea’s blush pink slouchy socks are perfect for keeping toes warm until summer arrives. £POA; E: info@nudea.com

Change of spots

British brand Celtic and Co is taking a walk on the wild side this season with these eye-catching leopard print slip-on clogs, made in Spain using high quality leather. £POA; Tel: 0333 400 0044 E: trade@celticandco.com

Bee happy

Spreading springtime joy at any time of the year, Jellycat’s cuddly Albee Bee is guaranteed to create a buzz among shoppers of all ages. £POA; Tel: 3330 040 900 jellycat.com

Country living

Celebrate the arrival of spring with Fable England’s hand-painted and carved Enamel Hydrangea Earrings. Each comes with a gift box and cotton pouch. £POA; trade.fableengland.com

ACCESSORIES

Belt up

Add a flash of colour to spring and summer outfits with Pom Amsterdam’s neon pink belt, made using durable leather from the Netherlands. £POA; E: sales@pom-amsterdam.nl pomamsterdam.com

Going wild

Luxury Italian headwear brand Borsalino has reimagined its iconic Giulietta Panama hat for AW25 in leopard print brushed felt. £POA; E: showroom@borsalino.com Borsalino.com

Butter me up

A must-have shade for spring, Samsøe Samsøe’s cow hair and leather Salylo Mini Bag will make the cutest addition to accessory edits this SS25. £POA; E: vitus@samsoe.com

Easy update

Crafted in a lightweight fabric, Vero Moda’s printed scarf will look great tied around the neck under an Oxford shirt collar or wrapped around the strap of a summer bag. £POA; Tel: nina.kristensen@ bestseller.com

Double take

Add texture to springtime outfits with Chalk’s large faux fur pouch.

Wear cross-body or detach the pleather strap and carry as a clutch.

Available for immediate delivery, £19; wholesale.chalkuk.com

Easy on the eye

With easy-wear frames in a classic tortoiseshell print, Selected Femme’s rectangular sunglasses will add a chic finishing touch to any outfit this summer. £POA; E: cecilie.andersen@bestseller.com

New neutrals

Crafted in supple camel leather, Munthe’s timeless emblem leather Fineti sandals will instantly elevate any summer outfit this SS25 and beyond. £POA; Tel: 0045 3332 0012 E: direct@munthe.com

Holiday hero

A practical (and stylish) choice for warm-weather days, Scotch and Soda’s woven sun hat features an extra-wide brim and handy logo-print straps. £POA; Tel: 0203 137 3901

Bear hunt

Upgrade handbags while keeping everyday essentials safe with Pieces’ super-cute jewel-encrusted teddy bear keyring. £POA; E: amalie.skjerning@ bestseller.com MARCH 2025 | boutique. | 29

Down to Business

INSIGHT FOR FASHION INDIES

Grey-sky thinking

SABINA STURZU ON UNSPLASH

W

ith unseasonable weather casting a dark cloud over fashion sales, we speak to industry experts to find out how indies can create an edit to withstand all eventualities…

MARCH 2025 | boutique. | 31

DOWN TO BUSINESS

Whatever the weather INDUSTRY EXPERTS REVEAL THEIR SECRETS TO CREATING A FASHION EDIT THAT WILL SELL COME RAIN OR SHINE

T

he weather. Surely one of Britain’s most used conversation starters yet least satisfying topics. For UK fashion retailers, who’ve become accustomed to trying to shift summer dresses in the pouring rain and outerwear during a heatwave, it’s become a dirty word. Yet, wisdom comes with experience. And for many, that means making smarter buying decisions that can weather any storm (pun intended). We all hope for a glorious summer - and an early one, to sell those SS25 lines, at that. But just in case we see more grey skies than blue this year, here are some ideas to create a weather-proof buying strategy...

32 | boutique. | MARCH 2025

DOWN TO BUSINESS 1. Invest in accessories (because a handbag is essential in any weather)

Diversifying outside of clothing is becoming more important for fashion independents, particularly when the weather can be so unpredictable. And many boutiques are increasing their spend on weather-proof accessories, footwear and jewellery to help boost revenue all year round: “Accessories are huge for us, especially for Christmas and birthday gifting,” says Sunday Best founder Jan Shutt. “I’m just on the last round of AW25 buying, and the budget divide is 76 per cent clothing and shoes versus 24 per cent accessories, which is a significant figure.”

For Katie Gibbs from Salisbury’s OSOboutique, casting the buying net wider than apparel is a tried and tested tactic: “We diversify to thrive,” she says. “Around 40 per cent of our retail space is given to jewellery - an all-weather purchase. In fact, when the weather isn't what we expect, people like to buy themselves a piece of jewellery that brings a summer vibe to their wardrobe or a touch of sparkle to the festive season.”

2. Think trans-seasonal

As we have such changeable weather in the UK, it can be impossible to know which products will sell during any given season. So, for some retailers, taking a more trans-seasonal approach has become an increasingly adopted strategy: “There is no denying that the seasons are becoming less defined, and we are seeing ourselves hedge our bets for the season ahead,” says Katie. “Knitwear and layering options now feature in our edits throughout the year. We also make micro buying decisions, such as choosing summer dresses with sleeves or buttoned long dresses that can be worn open with a pair of trousers and a top, which give us the opportunity to make seasonal sales work even if the British summer doesn’t live up to expectations.”

Fashion agent Sally Dawes, who represents brands such as Estheme Cashmere, Rialto48 and Yess Belgium, says she’s noticed a distinct shift towards transitional fashion among her stockists: “The sale of our cashmere brand has exceeded our expectations for AW25 due to customers looking for more mid-weight pieces, which work in pretty much every weather condition. Although heavier weight cashmere is still relevant, we are seeing more of a lean towards our classic multi-season weights. It’s always a safe bet, particularly in unseasonal weather.”

3. Buy now, wear now

A long-running complaint among fashion retailers is that stock arrives too early in the season. Sometimes that works in a retailer’s favour, especially if the spring sunshine arrives early. However, when peak summertime is wet and October turns out to be unseasonably warm, it can have a detrimental effect on sales. For this reason, many experienced buyers are refining their ordering to ensure that the right pieces arrive at the right time: “I have more of a winter edit that carries through January and February, with knitwear and outerwear that is new but offers something for the cold months rather than switching straight into spring mode,” says The Dressing Room’s Deryane Tadd. “My pre-autumn/winter collections have to offer a high summer element for ‘buy-now-wear-now’; I don't want heavy autumn product in these selections.”

Jan Shutt agrees with this strategy, adding: “As the summer season is so short, we do not engage in buying many high summer collections. I would always recommend buying ‘just in time’ stock as required.”

MUNTHE

MARCH 2025 | boutique. | 33

DOWN TO BUSINESS 4. Hold back stock

Keeping summer dresses in the stock room until they are relevant can help retailers achieve full price on other weather-appropriate lines. And while shoppers are somewhat used to seeing beachwear on the high street in February, independents have more flexibility - and should use this to their advantage. “Striking the balance of ‘keeping your powder dry’ and having stock hidden backstage is a constant challenge,” says Katie. “We make sure the front of house is relevant. You want the store to feel fresh and new throughout the season, so putting as much out as you possibly can serves no purpose. Instead, we offer a personalised proactive service that means opportunities aren't missed just because something isn't out or is yet to arrive.”

This involves creating a dedicated rail in the stock room showcasing new additions, so staff know exactly what’s available but not yet on the shop floor. The team also compiles a look book detailing the styles that are due to arrive later in the season. Staff on the shop floor will then actively find out what customers are looking for so they can share relevant suggestions: “This means when customers come in ahead of a summer wedding or a cruise, we can suggest items that might fit the bill,” says Katie. “Customers love to feel like they’re getting a sneak peek, too!”

And if you don’t have the space to hold back certain lines, never underestimate the power of a merchandising refresh: “Our wonderful indie stockists offer a masterclass in re-inventing stock throughout the season, to suit the prevailing weather conditions,” says Sally. “These merchandising magicians work tirelessly to refresh stock continuously throughout the season, to keep their offer looking fresh and appealing.”

5. Give customers what they want

Depending on your customer base and brand mix, launching the new season early can be another way to maximise full-price sales. Because while some shoppers buy according to the weather, others forward-plan and can’t wait to update their wardrobes: “Sometimes I will hold off putting out certain lines, but then our customers do like to get in early on brands, so often they will buy early anyway,” says Deryane. “We often launch our holiday shop a couple of weeks before Easter as many of our customers go abroad for the Easter holidays. I would say that I just react to demand and see what feels right at the time. The beauty of being independent is that you change things up and be agile according to customers’ needs.”

6. Avoid discounting at all costs

MUNTHE

34 | boutique. | MARCH 2025

The urge to discount can be strong, particularly when you’re competing online. Yet, for many successful fashion indies, reducing prices before the end of the season is to be avoided at all costs: “We remain competitive by not discounting and having product that is desirable,” says Jan Shutt. “Our customers know our sales times begin in July and the day after Boxing Day. Hold your nerve. We have a loyalty scheme that works well and negates the discount question.

Customers occasionally ring us to price match an item – the quick answer is, ‘no we don’t!’”

DOWN TO BUSINESS Deryane Tadd’s strategy at The Dressing Room echoes Sunday Best: “The autumn season has now become very short with Black Friday culture, which has made November very difficult to trade well at full price,” she says. “This used to be one of the best months of the year in terms of turnover and margin, but now it has become a sale month for many. I fear this will never change, so it’s something that must be written into the financial buying calendar and budgets.”

Instead of discounting, the indie owner says she prefers to run retail experience activations in the form of events and brand collaborations that give customers a reason to shop well and visit the store. “These work really well and tie in with key dates in the calendar, such as new season launches and key dates around Christmastime,” she explains.

7. Choose pieces that offer value – even at full price

Finding stock that successfully ticks both boxes for quality and price point can be the holy grail for fashion buyers. But during times when shoppers are even more considered in their purchases, going the extra mile to uncover such products is crucial: “How we buy is so important,” says Katie. “Investing in the process of trying on, feeling the fabric and considering what clients will love helps maintain our reputation for pieces that are worth buying at full price. People are willing to pay fair prices for high quality and timeless pieces that they cannot find elsewhere on the high street. They are being more considered, and we respect that.”

8. Minimise the competition

Competing with brands and other retailers online is a challenge for most boutiques in 2025. However, working with suppliers that don’t sell directly to consumers or discount early can help retailers maintain their margins: “Ask suppliers what their discount policy is for their own consumer websites, especially around Black Friday and Christmas,” says Jan Shutt. “Then you can decide if that collection is for you.”

Likewise, while major brands can help drive footfall, stocking products that aren’t available everywhere else can dramatically reduce the

competition online: “Sourcing brands that are not ubiquitous is another tool in our retailer’s armoury,” says Sally Dawes. “Stocking more niche brands can sometimes allow retailers to hold out longer before sale, as there is less competition. Of course, not every strategy works for everyone but having multiple approaches can be effective.”

9. Buy products you genuinely believe in

Finally, most seasoned boutique buyers agree that stocking products you’re passionate about will maximise sales results. “Always go with your gut instinct when buying,” says Deryane. “If you are just trying to just tick a box, it generally won't perform so well. However, if you are passionate about your edit, that will translate to your team and ultimately your customers.”

MARCH 2025 | boutique. | 35

PROMOTION

Expanding

horizons

E

xporting fashion to the EU has become a defining challenge for UK retailers in recent years. While the opportunities for growth in new markets are vast, the realities of customs regulations, logistical barriers, and customer expectations often create hurdles. However, these challenges are not without solutions. And with the right strategies, retailers can thrive in a competitive landscape.

One of the most significant obstacles retailers face is navigating the complexities of customs declarations and VAT compliance. Since Brexit, goods moving from the UK to the EU are subject to additional paperwork, including commodity codes, accurate valuations and proof of origin. Mistakes in documentation can lead to delays, unexpected charges, or even fines - all of which can tarnish a retailer’s reputation with customers.

Boutique owners might be wondering how to ensure shipments clear customs without delays or what steps to take to avoid unexpected VAT charges. The answer lies in preparation and expertise. For instance, streamlining bulk customs clearance processes allows multiple parcels to be cleared under a single customs entry, saving both time and money. Retailers who adopt such strategies often find they can meet delivery promises more consistently and improve customer satisfaction.

Returns is another area where exporting can become challenging. Not only do goods need to be shipped back efficiently, but retailers must manage associated logistics and costs. For retailers, the main concerns are simplifying returns while keeping costs under control and ensuring a seamless process for shoppers. An effective approach is integrating a dedicated returns management solution that prioritises efficiency and transparency. Clear policies, customer-friendly return processes and streamlined logistics ensure that returned stock can be quickly reintegrated into inventory, minimising losses and improving operational efficiency.

Retailers that focus on building trust through hassle-free 36 | boutique. | MARCH 2025

EXPORT TO EUROPEAN SHOPPERS BEYOND BREXIT WITH UKP WORLDWIDE

returns often find that this enhances customer loyalty and supports long-term growth.

Another pressing issue for UK retailers is managing customer expectations around delivery timelines.

European customers, accustomed to seamless e-commerce experiences, often expect fast and transparent delivery. However, disruptions such as port congestion or carrier capacity limitations can result in delays. The key here is proactive communication.

Retailers who invest in robust tracking systems and set realistic expectations with customers often find that will mitigate dissatisfaction. Furthermore, partnering with logistics providers who prioritise reliability and have contingency plans in place can ensure smoother operations, even during peak periods.

The Christmas peak of the past year highlighted the importance of preparation. Retailers who anticipated heightened demand and worked closely with logistics partners were better positioned to handle surges.

However, those who underestimated the impact of customs delays or courier backlogs found themselves scrambling to meet customer demands. This underscores the need for collaboration with industry experts who understand the pressures of peak trading periods.

Looking ahead, UK retailers must also consider the evolving regulatory landscape. Changes such as the potential removal of the EU’s €150 duty threshold could have significant implications for e-commerce. Staying informed and working with knowledgeable partners can help businesses adapt quickly and maintain compliance.

UKP Worldwide has spent years helping fashion retailers navigate export challenges. Its expertise in customs clearance and returns solutions has empowered businesses to transform obstacles into opportunities.

Visit ukpworldwide.com to find out how it can help make exporting less daunting while helping retailers unlock new markets, enhance customer experiences, and secure long-term growth.

EASTERN COUNTIES LEATHER SAWSTON | CAMBRIDGE

L E A T H E R

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Shop Talk

INDUSTRY OPINION

In full bloom

F JOSH WILBURNE, UNSPLASH

amily-run retail group Lark has experienced dramatic growth in recent years. This month co-owner Priya Aurora-Crowe explains how she creates an inspiring product mix to transcend generations and budgets.

Meanwhile, Bira CEO Andrew Goodacre reveals how the association is helping retailers tackle the concerning rise in shop theft...

MARCH 2025 | boutique. | 39

SHOP TALK

Up with the lark INDEPENDENT LIFESTYLE GROUP LARK IS BUCKING PHYSICAL RETAIL’S DOWNWARD TREND WITH THE OPENING OF ITS TWENTIETH STORE. GEMMA WARD MEETS CO-OWNER PRIYA AURORA-CROWE TO FIND OUT HOW

P

roof that it’s not all doom and gloom in retail, family-run indie group Lark is about to open its twentieth store. The London-based lifestyle independent has been gradually expanding its portfolio over the last two decades, almost doubling its number of locations in the wake of the pandemic. Today it runs a string of shops – ranging from 500 to 1,200sq ft in size – in London villages such as Wimbledon and Clapham as well as Surrey.

For husband-and-wife co-owners Priya Aurora-Crowe and Dominic Crowe, its success is largely down to its highvalue proposition encompassing inclusive (and exciting) gifts, homewares and clothing. “Our ethos is to serve local communities and offer something for everyone,” says Priya.

“Each of our stores is an Aladdin’s cave of trinkets with price points that are competitive with the high street. We offer good value for money, yet also provide a more personal boutique customer service and experience.”

Early bird

The first ever Lark opened on Balham’s Bedford Hill in 2001, selling a small selection of affordable gifts and 40 | boutique. | MARCH 2025

trend-led clothing. Back then it was Dominic, a former website designer, spearheading the business while Priya worked as a secondary school teacher. Within a few short years, he expanded with a second bricks-and-mortar store in nearby Earlsfield. Its success was staggering – so much so that in 2015, Priya decided to hand in her notice and join the business full-time. “We soon found that we made a really good team,” says Priya. “With both of us at the helm, the business began to expand quite rapidly.”

The couple split their responsibilities across the business, and each has their own clearly defined role.

Priya oversees the enormous task of buying from Lark’s 500+ suppliers while managing the group’s 130-person team. Meanwhile, Dominic controls the accounts while taking care of shop-fitting and maintenance. “We have very separate roles at work, and I think that’s crucial when you’re married to your business partner,” says Priya. “When we’re at home, we try not to talk shop either. I often say a problem shared is a problem spread.”

Clearly, it’s a strategy that works. Lark enjoyed a bumper year of growth in 2023 especially - despite the cost of the living crisis ravaging the retail sector. The couple opened

SHOP TALK

eight new shops across several Greater London villages and Surrey, as they ventured outside of the capital for the first time. Expansion only slowed down in 2024 following the birth of their second daughter and relocation to Weybridge, where they have naturally opened another shop.

However, with a new store about to be unveiled in West London’s Acton any day now, it’s likely that this pause was only temporary.

Spreading wings

Finding new units and areas for Lark to expand into seems to be a surprisingly easy part of growing the business.

The couple works with a letting’s agent, which scopes out the best premises on their behalf: “We are offered a few new potential units every week, so there’s a lot of choice,” says Priya. “For our first eight shops, either Dom or I had personally lived in those areas, so it was easier to know if Lark would fit into the local community. These days we’ll mill around, see what the vibe is like, and then go from there. There’s no set formula, we just make sure it’s a true fit for Lark.”

Having only recently stepped outside of London (the first Surrey shop opened in Woking in 2023), it’s perhaps unsurprising to hear that Lark’s best-performing stores are located in the capital: “Some of our South London shops are doing exceptionally well,” says Priya.

With each catering to a wide demographic, Lark’s product range is split into three price points: entry level, mid and high. Shoppers can spend anything from £2 on a birthday card to £100 on a screen-printed One Hundred

Stars kimono. “Our shops all stock the same products and brands,” says Priya, who buys for the entire business with the help of a small team. “Each has its own unique personality, but the items we carry (and our merchandising) is echoed across all our locations. Buying differently for every store wouldn’t be logistically possible.”

Lark’s community-led ethos is echoed across its product range, with many brands chosen for their unique back stories and family values. Sustainable options are offered in abundance at its stores, from reclaimed wool and recycled paper notepads to ‘his and hers’ biodegradable bamboo toothbrushes and lip balms made from fruit waste. Home fragrances and clothing are the strongest performing categories, and Priya naturally takes an all-inclusive approach sourcing options for everyone: “We stock Scandinavian fashion brands for men and women such as JDY, Vero Moda, Selected Homme and Rains,” she says. “Aery candles are very popular; we love working with them - their ethos and quality is fantastic. Paddywax is also a big seller; customers love their quirky designs and how some products can be re-used as vases or planters after burning.”

MARCH 2025 | boutique. | 41

SHOP TALK Flocking together

To source the group’s stock, Priya and her team visit showrooms and trade shows each season as well as scouring online platforms.

“I find buying so enjoyable – for me it’s the most fun part of running the business,” she says. “But it’s a full-time role and there aren’t enough hours in the day.”

The co-founder especially enjoys visiting brands and “seeing the effort they put into showcasing their latest collections.”

This includes going to Bestseller’s London showroom once a month to forward-order stock: “With clothing I have to touch and feel the pieces first, so I’ve always bought fashion ahead of the season.” She’s also a big fan of trade show Harrogate Home and Gift: “The vibe at that show is very different. It’s a more leisurely paced show, and it’s always sunny in Harrogate.”

Priya says she is led by quality above all else, followed closely by margin and a suitable price point.

And while she reveals she discovered some exciting new brands at this season’s shows, she admits that finding the right stock is not as easy as it used to be: “I’d say it’s getting harder to find suppliers that tick all the boxes, especially when it comes to price points.

Sometimes you discover new brands that have fantastic products, but the quantity of scale isn’t quite there. That can be disappointing, but I will wait a couple of years until they have grown and can accommodate our needs.”

Suppliers wanting to work with Lark can also send a pitch to its buying team (E: larklondonbuyingteam@ gmail.com). According to Priya, this can be a great way to discover smaller suppliers or those at the beginning of their journey: “A lot of new brands can’t always afford to show at trade shows, so this gives everyone a fair trial,” she says. “We have a dedicated team that goes through the applications to see if we can uncover any hidden gems.”

Online migration

Making a strong case for bricks-and-mortar retail, Lark’s physical expansion is far outstripping its digital one. Dominic and Priya took the business online in 2017, when their first child was still a baby, to capture customers who didn’t always want to visit the shops: “The e-commerce side of the business grew during covid and we were lucky to have a warehouse and separate team in place,” says Priya. “It has slowed down since then but it still does very well.” Today Lark’s website commands around 5 per cent of the overall business – a significant amount given the number of physical stores.

Like most retailers in 2025, Lark enlists social media to help drive sales both in-store and online. The company employs a full-time social media manager who travels around all its shops to create engaging content for its Instagram and Facebook pages. “She is a very busy woman,” says Priya, adding that the focus is 42 | boutique. | MARCH 2025

on “authentic content,” such as new product drops and unboxing deliveries. “Standing out on social media is the difficult part,” she explains. “But our strategy is to showcase what we have on offer, create some excitement, and encourage people to visit our shops.”

Despite Lark’s undeniable success, Priya is still concerned about the changing retail landscape and fears that next month’s rise in business rates and National Insurance contributions could have a negative impact on the group: “Retail is getting much harder,” she says. “The government is making it more difficult for businesses to succeed, although I don’t believe that is their intention.

I think we’re going to see a lot of retailers getting into difficulty this year, but we’ll have to see how it plays out.”

Yet, the future looks optimistic for the business as we move in SS25. Plans for the rest of this year include refurbishing and investing in Lark’s older shops, with Dominic overseeing updates to improve the overall shopping experience across the entire group. And what of the couple’s long-term vision? “We just want to continue servicing the community and being an asset to the high street,” concludes Priya. “There’s so much negativity at the moment and we are seeing shops closing down all the time. It’s so great to be part of something positive – we must keep bricks-and-mortar retail alive.”

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MARCH 2025 | boutique. | 43

SHOP TALK

“Shoppers need to ask themselves: is this product pre-loved, or pre stolen?”

BIRA CEO ANDREW GOODACRE ON THE ALARMING RISE OF SHOP THEFT

T

here isn’t a week that goes by now when I’m not asked about the rise in shop theft and its impact on independent retail. This change has been very dramatic and has taken place over a short period of time. I don’t think shop theft would have been a main concern for indies just two or three years ago. However, our latest survey now shows a very different picture, with 70 per cent of our retail members experiencing issues.

We all know shop theft (and I purposely don’t call it shoplifting, as I believe that trivialises the offence) has existed since shops began. It started with poor people stealing essential items to survive. Over the years it became a crime committed by those with addictions. These people steal to sell, and they’re still prominent in the world of retail crime. But the industrial sized increase in the amount of stock stolen, and the wide variety of items, suggests that there are now many different forces at play. Shops of all sizes are now potential targets, and any product has value (in my local convenience store, even the dishwasher tablets are security tagged). So, what exactly has changed? Well, I believe there are two main factors…

Firstly, organised crime groups, having seen the opportunity presented by stealing from shops, have become involved. Most retail products are accessible, the doors are open, and the threat of violence deters intervention. On top of this we do not have the police presence on high streets and so the criminals are emboldened.

But stealing lots of stock requires a good and easy distribution network with lots of customers. This is where the many online platforms that are now in operation are playing a key role. Shoppers have now readily accepted buying online. We are also seeing more and more shoppers buying used or pre-loved items on various platforms – especially in the clothing sector. And these offer an easy route for criminals to sell stolen goods in huge volumes.

These well-known platforms for pre-loved clothes could well be selling stolen goods presented as second 44 | boutique. | MARCH 2025

hand. Shoppers are innocently buying stolen items across clothing, toys, tools and even technology. There’s no doubt in my mind that this huge rise in shop theft is driven by criminals using platforms to sell the goods easily and for large amounts of profit – hence the organised crime element.

Bira is trying to get more action to support hard working, honest retailers. We are part of the retail crime forum, giving us direct contact with ministers and police chiefs.

We have seen improvement in terms of police response, but there is a long way to go. We know that a special police task force is targeting organised criminal gangs. Retailers are showing more responsibility by improving CCTV, changing store layout, and generally being more vigilant. The missing link seems to the owners of the trading platforms – what are they doing to reduce the number of stolen items on these marketplaces? Yes, it is difficult to police. But we need everyone to accept that it’s a problem and to contribute to reduce this crime which is hurting retailers, damaging lives and detracting from high streets. There also needs to be more education among online shoppers. Before they buy, consumers should ask themselves: is this product pre-loved, or pre stolen?

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