Boutique Magazine March 2023

MARCH 2023

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 148

Independent women

Female founders Boutique Star Awards 2023 Change-making fashion Isabella Wookey

EDITOR’S LETTER

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of ATP Atelier; E: sales@atpatelier.com atpatelier.com

Celebrating Women

W

ith International Women’s Day, Mother’s Day and Women’s History Month all taking place in March, this issue is all about celebrating powerful and inspirational females.

Gender inequality is still a global issue and we’re pleased to see so many fashion brands joining the crusade to empower women. Whether they’re pushing the boundaries in fashion or tackling global challenges like poverty, discrimination and climate change, we round up some of our favourite change makers over on pages 36-37.

This month we also interview Willow and Wolf founder Isabella Wookey. Having opened her first shop with a small bank loan at 19 years old, she’s now running a hugely successful award-winning retail business. Even more impressively, she’s achieved all this before she’s even turned 30 while raising two small children to boot.

Learn more about her inspiring story on pages 51-54.

Speaking of talented women, one of the new categories in this year’s Boutique Star Awards lineup is Female-Founded Brand of the Year. Following its success last year, the competition is back for 2023 with a host of new categories.

Retailer awards up for grabs include Fashion Independent of the Year, Independent Group of the Year, New Independent of the Year, Creative Amazing Amazingwomen women

STOCK STOCK UP UP

Visual Merchandising Independent of the Year and Social Media Strategy of the Year. These are joined by new awards Sustainable Advocate of the Year and Community Hero of the Year. A further seven awards are open to suppliers alongside three nomination-only categories.

Entries open online later this month so please do spread the word among fellow indie owners, agents and brands. The Boutique Star Awards are a celebration of all the brilliant people working in this industry who are making real changes to their community and wider world.

The competition is open to all independent retailers regardless of size or turnover. Turn to page 11 to find out everything you need to know.

Good luck!

Gemma Ward, Editor Follow us on Instagram @boutique.magazine and Twitter @boutiquemag STOCK STOCK UP UP

SHOP TALK

Shop Talk

INSPIRING INSPIRING ANDAND EMPOWERING EMPOWERING FEMALE-FOUNDED FEMALE-FOUNDED FASHION FASHION BRANDS BRANDS TO MARK TO MARK THISTHIS MONTH’S MONTH’S INTERNATIONAL INTERNATIONAL WOMEN’S WOMEN’S DAYDAY

INDUSTRY OPINION ISABELLA WOOKEY, WILLOW AND WOLF

JORDAN SEP SEP JORDAN

Founded Founded in 2013 in 2013

by Italian

by Italian philanthropist philanthropist Roberta Roberta Ventura, Ventura, COLOMBIA COLOMBIA COLLECTIVE COLLECTIVE SEP employs SEP employs hundreds hundreds of female of female THE THE Launched Launched in 2019, in 2019, The Colombia The Colombia STINE STINE GOYA GOYA refugees refugees livingliving in Jordan’s in Jordan’s Collective worksworks with talented with talented Cool Cool Scandi Scandi label label Stine Stine Goya Goya JerashJerash CampCamp to create to create its handits hand- Collective artisans artisans to create to create beautiful beautiful launched launched in 2006 in 2006 as an as antidote an antidote embroidered embroidered accessories. accessories.

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Kate’sKate’spiecespieces including including floral-festooned floral-festooned we were we were created created with awith specific a specific their their aim isaim to preserve is to preserve ancestral ancestral craft craft dresses, dresses, brightbright knitwear knitwear and and mission mission to bring to bring thousands thousands of of techniques whilewhile celebrating celebrating and and relaxed relaxed tailoring. tailoring.

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“Employing “Employing the the makers.

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Fans Fans them them with constant with constant aid helps aid helps them themthe range bags, bags, napkin napkin rings rings and place and place mats,mats,of theofbrand the brand have come have come to expect to expect to grow to grow as people, as people, collecting collecting a a colourful ceramics ceramics and intricately and intricatelyvivid vivid colourcolour schemes, schemes, flattering flattering continuous continuous stream stream of income of income for for colourful crafted earrings. earrings. cuts and cutssimple and simple yet quality yet quality fabrics. fabrics. themselves themselves and their and their families.” families.” crafted CONTACT: CONTACT: CONTACT: E: ml@stinegoya.com E: ml@stinegoya.com CONTACT: CONTACT: E: info@sepjordan.com E: info@sepjordan.com CONTACT: E: contact@thecolombiacollective.co.uk E: contact@thecolombiacollective.co.ukstinegoya.com stinegoya.com sepjordan.eu sepjordan.eu | MARCH | MARCH 36 | boutique.

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2023 2023

PEOPLE PEOPLE TREETREE

Pioneering Pioneering sustainable sustainable womenswear womenswear brandbrand People People Tree was Tree was created created over 30 over years 30 years ago byago social by social SAYWOOD SAYWOOD entrepreneur entrepreneur and women’s and women’s rightsrights DASKA Created Created in 2020 in 2020

by London

by London College College campaigner campaigner Safia Safia Minney Minney MBE.MBE. DASKA Twenty-four-year-old Maryam Maryam KhanKhan of Fashion of Fashion graduate graduate Harriet Harriet Its core Its mission core mission has remained has remained the the Twenty-four-year-old is changing people’s people’s perceptions perceptions Saywood-Bellisario, Saywood-Bellisario, Saywood Saywood is is same same over the overpast the three past three decades: decades: is changing aboutabout modest modest fashion fashion with her with her an ethically an ethically mademade slow fashion slow fashion to create to create everyevery product product to theto the recently launched launched label Daska. label Daska.

The The brandbrand specialising specialising in colourful in colourful highest highest ethical ethical and environmental and environmentalrecently was created was created after the afterdesigner the designer everyday everyday essentials. essentials.

Each Each piece piece standard. standard.

The brand The brand worksworks with with brandbrand spotted spotted a gap aingap theinmarket the market for high for high is made is made in small in small volumes volumes usingusing highlyhighly skilled skilled garment garment makers makers from from quality and stylish and stylish modest modest clothing clothing responsibly responsibly sourced sourced materials materials around around worldworld and ensures and ensures they they quality that could be worn be worn by everyone. by everyone. and then and elevated then elevated with beautiful with beautiful are provided are provided with good with good working working that could Part herofmission her mission is to empower is to empower details. details.

Designed Designed to be to worn be worn and and conditions conditions and paid and fair paidwages. fair wages. Part of women to feeltobeautiful feel beautiful without without re-worn, re-worn, its signature its signature garments garments are are Its design Its design team team not only not focuses only focuses women showing their their skin, skin, whether whether for for both timeless both timeless and modern. and modern.

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Its garments Its garments are made are made designdesign playful patterns patterns and aand bright a bright colourcolour takes takes a responsible a responsible approach approach whenwhenby unique by unique fair-trade fair-trade groups groups from from playful palette.

Its founder Its founder is alsoisdedicated also dedicated creating creating each garment each garment and works and works around around the world, the world, such as such sock as sock palette. to sustainability to sustainability and enlists and enlists with sustainable with sustainable fabrics fabrics and local and local makermaker BulusBulus in Turkey in Turkey and Dhaka’s and Dhaka’s environmentally responsible responsible fabrics fabrics makers makers whenever whenever possible. possible.

Artisan Artisan Hut, which Hut, which put women’s put women’s environmentally for each for new eachseason new season collection. collection.

CONTACT: CONTACT: Tel: 07745 Tel: 07745 245 512 245 512 rightsrights at theatforefront. the forefront.

E: info@saywoodstudio.co.uk E: info@saywoodstudio.co.uk CONTACT: CONTACT: E: sofia@blackpr.co.uk E: sofia@blackpr.co.uk CONTACT: CONTACT: E: wholesale@peopletree.co.uk E: wholesale@peopletree.co.uk | boutique. | boutique. | 37 | 37 MARCH MARCH 2023 2023

Spreading magic

S

ince launching her Wiltshirebased boutique in 2012, Isabella Wookey’s Willow and Wolf has gone from strength to strength. Here we speak to the founder about cultivating the perfect customer experience, discovering unique brands and her biggest achievement to date…

MARCH 2023 | boutique. | 51

MARCH 2023 | boutique. | 3

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

screampretty.com tradescreampretty.com 01753 424160 | sales@screampretty.com 10% OFF your first order with HELLO10* *minimum order value applies

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MARCH 2023

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www.aplf.com

E: sales@aplf.com

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

CAROL C COLLECTIONS AT THE BOUTIQUE STAR AWARDS 2022

New categories and launch date announced for Boutique Star Awards 2023

E

ntries will open on Monday 20 March for the Boutique Star Awards 2023. Following on from the success of last year’s competition, three more categories have been added to the awards line-up with an even bigger winners’ party set to take place in Central London this November.

The Boutique Star Awards are open to all UK-based fashion and lifestyle independents operating bricks-and-mortar businesses as well as brands and industry insiders. Retailers will be invited to enter seven different categories including new awards Sustainable Advocate of the Year and Community Hero of the Year. These are joined by Fashion Independent of the Year, Independent Group of the Year, New Independent of the Year, Creative Visual Merchandising Independent of the Year and Social Media Strategy of the Year.

A further seven categories are open to suppliers including new award Female-Founded Brand of

the Year. This joins Sustainable Brand of the Year, Accessories/ Footwear Brand of the Year, Fashion Agency of the Year, British Brand of the Year, International Brand of the Year and Fashion Distributor of the Year. Meanwhile, three nomination-only categories – Lifetime Achievement, Newcomer and Outstanding Business – will be awarded to exceptional individuals.

“Last year’s competition was fantastic, and we were absolutely blown away by the standard of entries we received,” says Boutique magazine MD Julie Neill.

“We believe these awards are so important for our industry as they recognise and celebrate the dedication and hard work of fashion indies and suppliers.

Building on the success of last year, we’ve expanded the category list so we can acknowledge even more retailers and brands.”

Entries will open online on Monday 20 March via boutiquemagazine.co.uk.

Indie retailers and brands will be asked to write a synopsis of their business and provide supporting evidence. The first round of entries will close at the end of June with a shortlist announced by the end of August. The ultimate winners will be announced at the Boutique Star Awards winners’ party in Central London this November. For a full list of judging criteria and competition rules please visit our website.

Last year’s winners’ party took place at The May Fair Hotel in Central London and was attended by leading indies including Sassy and Boo, Iris and Violet, Velvet Ladieswear, DJV Boutique and Stick and Ribbon. Winners included Biscuit Clothing and Living for Womenswear Independent of the Year, The Pantry Underwear for Independent Group of the Year and Chloe James Lifestyle for Social Media Strategy of the Year.

Follow us on Instagram @boutique. magazine and Twitter @boutiquemag for updates.

MARCH 2023 | boutique. | 11

FASHION FIX

Expectation growing among shoppers for more sustainable alternatives Demand for sustainable alternatives from retailers is rising among shoppers, reveals new research from e-commerce fulfilment provider PFS. Findings in its latest Conscious Commerce 3.0 report reveal over half of consumers (61 per cent) now expect sustainable packaging to be used for their online purchases. However, only 54 per cent of retailers are currently offering shoppers sustainable packaging options free of charge.

Half of the retailers polled (50 per cent) also say they have seen a notable increase in customer enquiries about sustainable products compared to 2020.

With the importance of reducing carbon footprint becoming more of a focus for consumers, the pressure is on for retailers to fine-tune their product offer to appeal to the growing demand for sustainable alternatives.

Zach Thomann, chief operating officer at PFS,

HARPER SUNDAY ON UNSPLASH

comments: “Sustainability and eco-friendly options are becoming increasingly important to consumers and retailers need to find smart solutions to appeal to this growing focus. A sustainability negotiation needs to occur between retailer and consumer - if retailers adapt their business model by incorporating paperless options like QR codes as well as taking steps to educate their customer on best practice to ensure their purchase journey is sustainable, then businesses are well on their way to appealing to and retaining their customer base.”

Darlington fashion indie named among most-loved high street businesses Darlington’s Leggs Fashion has been named as one of Britain’s most loved small high street businesses in ShopAppy’s #LoveLocalDay initiative.

Now in its fifth year, shoppers were invited to nominate their favourite local business in the run up to Valentine’s Day on 14 February. Consumers were also encouraged to support indie retailers and spread the word about the campaign by word-of-mouth and on social media.

Over 12,000 people voted for their favourite independent shops from butchers, craft shops and cafes to greengrocers and womenswear boutiques.

Family-run indie Leggs Fashion has been operating in the North-East of England for over 100 years. Today it stocks a wide range of womenswear and menswear brands including Guess, Kevan Jon, Valentino, Paolo Vandini and Marc Darcy.

Co-owner Ann Coxon comments: “We are so very lucky to live and work in a town that supports independent businesses. We have fantastic customers who are so loyal and are forever grateful to every customer and to our amazing staff who help us give them the best experiences.”

Other businesses named in the top 20 list include Frankie Doodles Children’s Clothing Boutique in Basildon, Caroline’s Fashion and Accessories in Burgess Hill and The Little Quilt Shop in Shildon.

12 | boutique. | MARCH 2023

Dr Jackie Mulligan, expert on the government’s High Streets Task Force and founder of ShopAppy, comments: “We had more votes than ever this year and it shows the love people have for their local high street businesses. Our high streets are the heart of local communities and the small businesses that line them are not just places to buy things, but to meet others and chat. They are social not just transactional - that counts for so much for so many people.”

orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

FASHION FIX

Boutique barometer

Pure London launches free Independent Retailers Sustainability Toolkit Fashion indies wanting to reduce their environmental impact can now download Pure London’s free Independent Retailers Sustainability Toolkit. Created by sustainability ambassador Olivia Pinnock, it includes a step-by-step guide containing tangible and practical information on everything from reducing carbon footprint and energy consumption to finding sustainable packaging.

The toolkit launched at last month’s Pure London and is split into four comprehensive chapters including mapping impact and creating a strategy, exploring the in-store environment and focusing on reducing waste, sourcing

sustainable suppliers and creating your own circular economy. It also uncovers different consumer group attitudes to sustainability and the importance of avoiding greenwashing.

Pinnock says: “We must appreciate that small businesses often don’t have the time and resources to invest in their sustainability initiatives. At Pure London, we really believe that they have a role to play in creating a more sustainable fashion industry.

Our Sustainability Toolkit can really help indies understand how they can make small changes to create a big impact.”

Download the toolkit via purelondon.com/sustainability-toolkit

Autumn Fair modernises trade show format with revolutionary new meetings programme Leading trade show Autumn Fair is “ripping up the rule book on events” with the launch of its revolutionary new meetings programme, Connect.

Event organiser Hyve group says the launch is the biggest investment it’s ever made in the show’s 30-year history.

Starting from September, buyers will be able to access cutting-edge technology to find exhibitors that are most suited to their needs before scheduling in-person appointments.

Each Connect meeting is double opt-in for buyers and exhibitors, meaning there’s mutual interest between both parties. The 14 | boutique. | MARCH 2023

programme is free for retailers and the only limitation is availability and mutual interest.

Meetings will take place on exhibitors’ stands so buyers can speak to each supplier in-person while exploring their full product range. Follow up appointments can also be arranged if more than 15 minutes are required.

Portfolio director Nicola Meadows expects over 6,000 meetings to take place when the programme launches in September: “Visiting a trade show should not be about chance; buyers can now source and plan their time at the show in advance, and know

INDUSTRY SALES FIGURES JANUARY 2023 (VERSUS JANUARY 2022)

-2.92% Average sales quantity

+ 6.63% Average selling price

+ 1.33% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

they are meeting suppliers that will meet their needs. With Connect, we remove all the potential anxiety and element of the unknown, allowing buyers and exhibitors to be prepared and informed.”

The next edition of Autumn Fair takes place at Birmingham NEC from 3-6 September.

OUTDOOR URBANITY AUTUMN | WINTER 2023/2024

Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk capriceshoes

capricefootwear

capriceshoesgb

capriceshoes.com

FASHION FIX

Happy days

With a causal sense of style, a happy personality and colourful approach to fashion, Lily and Me’s collections include one-of-a-kind prints in timeless shapes with a focus on quality and wearability. The brand’s SS23 range is available now for immediate delivery while its order books are open for AW23. Dress, £22; trousers and top, £18 each; Tel: 01452 207 766 E: orders@ lilyandmeclothing.com lilyandmeclothing.com

Fit for any occasion

Perfect for chic summer dressing, Chalk’s 100 per cent linen Sadie wrap skirt ties to fit the waist for a super flattering look. Match with the brand’s Toni vest to take outfits effortlessly from day to night. £POA; E: info@chalkuk.com wholesale.chalkuk.com

Treasure trove

HIT THE JACKPOT WITH OUR PICK OF MUST-HAVE FASHION AND ACCESSORIES

Snake charmer

Combining an ear cuff and stud earring in one, Scream Pretty’s Snake Ear Crawler fits a single piercing and then hooks over the top of the ear to create an edgy look. Crafted in sterling silver with the option of 18ct gold plating, £16.95; E: trade@screampretty. com tradescreampretty.com

Spring fling

Available for in-season delivery, the SS23 collection

by From My Mother’s Garden features bold kimonos, womenswear and accessories in a bouquet of spring floral prints. This Sweetpea fit and flare Tulle Dress is a great choice for summer events. £POA; Tel: 07825 148 040 E: info@frommymothersgarden.co.uk frommymothersgarden.co.uk 16 | boutique. | MARCH 2023

Out of this world

Celestial-inspired fashion is set to skyrocket this summer – and metallic silver was a recurring theme on the AW23 catwalks too. Note Du Nord’s Ivetta Dress is a great way for boutiques to tap into the trend. £POA; E: sales@notesdunord.com notesdunord.com

30TH JULY - 1ST AUGUST 2023 NOW A 3 DAY SHOW MARK YOUR BUYING CALENDAR w w w. h a r ro ga t e fa s h i o nwe e k . c o m

FASHION FIX

Ice queen

Inspired by Hans Christian Anderson’s The Snow Queen, Stine Goya’s AW23 collection celebrates the beauty of winter with shimmering fabrics, frosted florals and faux furs.

Standouts include sequin dresses, embellished tailoring and floral-print puffas. £POA; E: os@stinegoya.com

Spread the love Perfect for Mother’s Day gifting edits, Thomas Sabo’s Ring Heart features 925 sterling silver and an ice cream pink heart-shaped cubic zirconia stone. £POA; E: sales@thomassabo.com

Relaxed vibes

Stay comfortable while looking chic with Summery Copenhagen’s coordinating loungewear set. We love the wide-leg trousers with contrasting drawstring waist. £POA; E: tadas@summerycopenhagen.com

Boutique loves…

Floral fantasy

THE HOTTEST FASHION DROPS FOR SS23 AND BEYOND

British label Sirens creates limited edition dresses and separates in silky viscose.

This Celeste maxi dress is a guaranteed winner for spring weddings and special events. £POA; E: info@ sirenslondon.com sirenslondon.com

Statement making

Sustainably made in small runs using organic cotton and linen, London brand Wild Clouds creates ethical clothing in striking prints. Its seasonless range includes jumpsuits, shirts, cami tops, shorts and trousers all featuring bold patterns inspired by mythology and nature. £POA; E: contact@wildclouds.com wildclouds.com

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FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@maryportasofficial

@hollytucker

“Physical retail is on the cusp of a new dawn. The signs are all around us. From big luxury players down to grass roots independents, the physical store experience is rejuvenating in a really powerful way…”

“Psst, I have a small business crush on you! I've tagged some of the small businesses that are currently making my heart skip a beat and I'd love for you to help me spread the love by tagging your crushes too…”

@ thepantryunderwear

@melisa.illustrations

“...as part of our partnership with Iris & Violet, we have teamed up to create a styling series…with inspiration for warmer weather ‘looks’ as well as understanding the importance of choosing the right underwear for your outfit…”

“…Instead of tearing each other down, let's empower the women around us. A woman who knows her worth and supports other women who do the same is a force to be reckoned with. Together, we are powerful!”

Social butterflies

@the_fashion_huddle @maisonlabiche A collaboration between 13 UK-based womenswear agencies, follow The Fashion Huddle on Instagram for new brands and collections inspo.

20 | boutique. | MARCH 2023

With hand-embroidered slogans such as ‘c’est la vie’ and ‘wine & chill,’ the stylish Insta page for Parisian label Maison Labiche will make you smile, guaranteed.

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@northern_ fashionweek As a champion for North-England-based fashion designers and brands, the account for Northern Fashion Week is a great place to discover fresh talent for your rails.

AUTUMN WINTER 2023

Available to view from Sunday, February 12th to Thursday, March 16th.

By appointment only at No. 12 The Ivories 6-18 Northampton Street Islington London N1 2HY

We can accommodate virtual appointments and sample boxes.

Collection line sheets, swatches, videos and photos are available upon request. pauline@yaccomaricard.london 07813402941

FASHION FIX

Spring fever

Knitted using solar-powered zero-waste machines, Sheep Inc’s V Neck Jumper is the ideal layering piece to have on rotation this spring. Each also includes a removable NFC tag so shoppers can trace their purchase’s origins back to the farm it came from. £POA; sheepinc.com

Sweet dreams

Made from unique fabric derived from cellulose-rich recycled waste, ArmedAngels’ 100 per cent biodegradable pyjamas are the perfect choice for conscious shoppers. Each pair is crafted in unique Infinna fibre that is not only soft and comfortable, but completely circular too. £POA; E: sales@armedangels.de

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Green eyes

Upping the ante on its sustainability efforts, half of Joules’ new sunglasses collection is crafted in eco-friendly Acetate Renew. The material is completely indistinguishable from its conventional counterpart but significantly reduces greenhouse gas emissions and fossil fuel usage. £POA; E: trade@joules.com

Bags of joy

Sustainably made

Made by local craftsmen and artisans in Colombian communities, The Colombia Collective offers one-of-a-kind sustainable pieces such as baskets, ceramics and woven earrings. £POA; E: contact@thecolombiacollective.co.uk 22 | boutique. | MARCH 2023

Available in six new prints for SS23, Kind Bags’ sustainable water-resistant shoppers are perfect for adding colour to everyday activities. Each is made from six recycled plastic bottles originally destined for the ocean or landfill to help shoppers reduce their environmental impact. £POA; E: hello@kindbag.co

no m in i m u m

buy only what you need

do you want by basics in your assortment? call jeremy at +44 7770 934 363 bybasics.com

amma.gr-

AMMA & MAZI S23 available to order for April delivery!

APPOINTMENTS: M: +44 (0)7504 117954 E: info@jpf.london W: www.jpf.london Lookbook available online at www.jpf.london

STOCK UP

Stock Up

WHAT TO BUY NOW SAFIA MINNEY, PEOPLE TREE

Greener living

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ustainable and ethical fashion isn’t just having a moment – it’s here for the long term. Over the next few pages, we uncover brands going to great lengths to improve their eco efforts as well as highlighting those empowering females to celebrate Women’s History Month…

MARCH 2023 | boutique. | 25

Slow fashion

SUSTAINABLE BRANDS

6 SUSTAINABLE FASHION BRANDS PUTTING PEOPLE AND THE PLANET FIRST

THOUGHT

OUTERKNOWN

Founded in 2015, sustainable coastal fashion brand Outerknown is the brainchild of creative director John Moore and 11-time World Champion surfer Kelly Slater. The label is fully committed to responsible sourcing, addressing the environmental impact of fashion and putting people first. Most of its collection (95 per cent) is made from organic or recycled fibres while it supports regenerative farming practices. Its corozo buttons, for example, are made from tagua palm nuts and help safeguard rainforests from deforestation. The brand works with two B Corp certified suppliers with facilities that run on renewable energy. Meanwhile, it promotes the highest labour standards and aims to improve workers’ livelihoods through the Fairtrade Premium.

For AW23 its collection includes its signature sustainable jumpsuits, best-selling blanket shirt in heavy weight organic cotton and recycled cashmere blend knitwear. Wholesale prices are around £75 per piece on average while the minimum order requirement is £3,000.

CONTACT: Tel: 07947 520 806 outerknown.com 26 | boutique. | MARCH 2023

BY BASICS

Taking a 360-degree approach to sustainability, Danish label by basics offers ethically made wardrobe staples in exclusively natural fabrics. Everything is made to order for individual stockists to prevent over-stock and minimise waste. There are no minimum order stipulations for buyers and retailers are free to mix styles and colours to create bespoke edits for their customers. The brand aims to reduce waste as much as possible, cutting its wool by hand, reusing patterns and re-purposing cut-offs for other styles. Instead of working in seasons, its design team refreshes its range twice each year by adding a small number of new styles and colours. This means stockists can re-order best-sellers throughout the year. Key pieces include organic cotton t-shirts, merino wool knitwear, linen dresses and bamboo separates.

CONTACT: Tel: 0045 4080 2345 bybasics.com

Since its humble beginnings in Portobello Market in the late 1990s, Thought has always placed sustainability at its heart. The London-based brand only uses eco-friendly fabrics such as organic cotton, hemp, bamboo, Tencel, Seacell and recycled textiles.

Its products and packaging are completely plastic-free too, while its glue is vegan-friendly. When it comes to the people working in its supply chain, high social standards are a priority. The label supports ethical factories and produces garments that are increasingly Fairtrade-certified.

Buyers can expect limited-run garments in classic silhouettes that will stand the test of time. For SS23 its short order collection includes high quality easy-wear dresses and separates that are perfect for summer holidays and city escapes.

Key pieces include the floaty Acate dobby dress made from fabric derived from renewable wood, the bamboo and organic cotton blend Neoma tie-waist jumpsuit and the breezy Skye geometric ruffle dress in lenzing ecovero.

CONTACT: E: info@wearethought.com wearethought.com

SUSTAINABLE BRANDS

AMMA

NESAVAALI

Reinventing traditional Indian textiles for the global woman, sustainable label Nesavaali fuses ethnic style with Western fashion, creating a unique design signature.

The label was created in 2018 by designer Shangami Muthumani to support highly skilled female artisans in India who hand weave beautiful silks and fabrics in the ancient traditions of their ancestors while facing poverty and hardship.

Today her brand helps women create a better life by providing working opportunities and fair wages. Its short order range includes gold foil printed dresses, tailored suits, flared skirts and jumpsuits. Wholesale prices start from £12 per dress.

CONTACT: nesavaali.com

Greek forward order womenswear brand Amma offers a coordinated collection of dresses, separates and outerwear crafted in locally sourced natural and sustainable fabrics. Sister label Mazi, meanwhile, offers a range of stylish basics available for in-season delivery all year around. The labels were founded by successful multibrand boutique owners Rinio Kalaitzi and Nena Stamouli, who spotted a gap in the market for a contemporary brand for their own Thessaloniki-based store.

The collections are offered in four different fits – slim, regular, oversized and one size – from XS to XXL. Wholesale prices are around £45 per piece on average while there is no minimum order requirements, no import duty and free shipping for orders over £5,000.

CONTACT: Tel: 07504 117 954 E: info@jpf.london

BEEN LONDON

The brainchild of former BBC journalist Genia Mineeva, Been London offers unisex accessories made from recycled materials.

The brand launched in 2018 with the help of a Kickstarter campaign and has gone onto win multiple awards for its efforts in sustainability. Its designers utilise a range of fully certified materials with a transparent supply chain while keeping carbon emissions to a minimum. Tannery off-cuts and trimmings are recycled into new rolls of buttery-soft leather, pineapple leaves and apple skins are re-purposed into vegan leather, and post-consumer single use plastics are remade into zips and hardware. The collections are then handmade locally in East London by an all-female team who are paid a London living wage.

CONTACT: E: partnerships@been. london been.london MARCH 2023 | boutique. | 27

BRAND PROFILE

CONCEPT

Made to order to reduce waste Lead time 3-5 weeks No minimums and no seasons

Natural selection

WOOL

Mulesing-free merino wool Oeko-tex certified Extra yarn on the care label to prolong life

CREATE YOUR OWN UNIQUE EDIT WITH BY BASICS’ SUSTAINABLE MIX-AND-MATCH WOMENSWEAR

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erino wool is a great natural choice for your boutique - both in terms of ethics and creating a versatile collection.

Danish brand by basics offers over 100 merino wool styles within its range in a choice of more than 60 colourways.

And because there’s no minimum order or assortment requirement, its unique buying model allows buyers to create their own unique collection that’s specific to their business. Retailers can order online all-year-round and receive stock in just three to five weeks.

“In everything we do, we strive to make conscious decisions,” says the brand’s CMO Gitte Borup. “It all comes back to our 360-degree ethical mindset – the core of our business.

From raw material and fair and safe

European production to building a good relationship with our customers, it’s about treating both people and the planet well.”

At the heart of the brand, Gitte adds, is community, craftsmanship and consciousness: “We believe in long-term partnerships with suppliers, agents, employees, and customers and treating people fairly and with respect,” she says.

“We use natural and biodegradable wool from mulesing-free sheep. We design styles that last; we inspire end-users to reuse styles and colours they already have in their wardrobe. We cut styles by hand and reuse patterns and cut-offs.”

She concludes: “Every day, people are bombarded with decisions. One of our main goals at by basics is to make shopping more straightforward and transparent.”

Learn more at bybasics.com/360

PAPER

FSC-certified Munken pure arctic cradle-to-cradle certified

BUTTONS

Coloured by hand in Denmark

PRODUCTION

Designed and knitted in Denmark Cut by hand, re-using patterns Cut-offs unravelled and re-used Produced in its own factory in Poland

THE FACTORY

Safe working conditions Fair salary, no piecework Good healthcare provision

WHAT’S IN IT FOR RETAILERS?

Design your own collection Complete flexibility Order whenever it suits your business

28 | boutique. | MARCH 2023

PROMOTION

Spring to life

WELCOME IN THE NEW SEASON WITH THE LATEST PIECES BY FROM MY MOTHER’S GARDEN

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reated by Colmers Hill Fashion owner Penny Callaghan, award-winning brand From My Mother’s Garden produces beautiful womenswear and accessories in sustainable fabrics and exclusive prints.

The label’s collections are based on photographs of blooms and botanicals, with colourful pieces ranging from hero silky viscose kimono jackets and velvet robes to womenswear separates, scarves, make-up bags and raincoats.

Available on short order, this season’s range features a bouquet

of colourful garden flower prints including forget-me-nots, passionflowers, cherry blossom, dahlias and cornflowers in soft pastels to vibrant hues. There’s a new range of tulle dresses, tops and panelled skirts as well as a mid-length kimono. Standout styles include a Sweetpea fit and flair Tulle Dress, a new lime Passionflower print short lightweight kimono and ForgetMe-Not linen mix shift dresses in stunning electric blue.

Wholesale prices are £8 - £45 per piece while the minimum order requirement is £300.

CONTACT: Tel: 07825 148 040 frommymothersgarden.co.uk

MARCH 2023 | boutique. | 29

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST ACCESSORIES AND MOTHER’S DAY GIFT IDEAS

No sweat

Crafted in innovative ModiCool fabric that regulates body temperature, Modibodi’s Sleep Set cools the skin before the first sign of sweat for a restful night’s sleep. £POA; modibodi.co.uk/pages/wholesale-enquiry

Woman to woman

With a portion of sales going to the Danish Women's Society, Munthe’s International Women’s Day tee is the perfect way to celebrate women. £POA; E: hlm@munthe.com 30 | boutique. | MARCH 2023

Bring me sunshine

Whatever the weather brings this spring, Sugarhill Brighton’s Kinsley coral sunshine tee is sure to put a smile on shopper’s faces when it arrives in-store. £12.50; Tel: 01273 911 393

Time to shine

Add sparkle to ears without the need for an extra piercing with Scream Pretty’s triple claw ear cuff, featuring two rows of dazzling cubic zirconia stones. £11.50; E: trade@screampretty.com tradescreampretty.com

Update on a classic

Perfect for any age and style, Celtic and Co’s woven oatmeal sandals are destined to be a best seller when they land in boutiques this spring. £POA; Tel: 0333 400 044 E: trade@celticandco.uk

Colour pop

Hastings-based independent jewellery brand Seol and Gold creates quality earrings, bracelets and necklaces with cool and unexpected design twists. £POA; E: info@seolgold.com

Step into spring

Available in various colourways, the Matilda Canvas Bicolour sneakers by Swiss sustainable brand Inuikii will ease shoppers’ transition into spring skirts and dresses. £83.50; Tel: 0041 448626118 E: nicole@inuikii.com

Think pink

Whether you’re off to the beach or shops, Samsøe Samsøe’s bright pink Frinka shopper is the perfect accessory to have on rotation this SS23. £POA; E: vitus@samsoe.com

ACCESSSORIES

Funky flats

Aimée Ann Lou’s luxury sustainable footwear is handcrafted by artisans in Tuscany using the best eco-friendly materials such as certified LWG sustainable leather. £POA; E: assistance@aimeeannlou.com

Pastel perfection

Miss Milly’s latest jewellery line-up features pretty enamel pieces in summer hues such as Digital Lavender, Luscious Red and Sundial. £POA; Tel: 01905 622 509 E: hello@missmilly.co.uk missmilly.co.uk

Timeless style

Launched in London in 2016, indie brand Eni Jewellery is the brainchild of designer Eleni Koumara who creates timeless pieces using recycled and ecofriendly materials. £POA; E: leniw@enijewellery.com enijewellery.com

Eagle-eyed

Crafted in recycled 18K gold plate, 925 sterling silver and oxidised silver, the Eagle collection by Icelandic jeweller Aurum by Guðbjörg features breath-taking designs such as this statement necklace. £POA; E: info@aurumiceland.com

Be kind

Crafted in sustainable fabric derived from discarded plastic bottles, Kind Bag’s new totes are a great choice for conscious fashion fans this SS23. £POA; E: hello@kindbag.co

Forever love

Designed to be added to necklaces, bracelets and earrings, Miphologia’s Love Lock Charm makes a great Mother’s Day gift idea for stylish mums and friends. £POA; miphologiajewlry.com

She’s electric

Featuring hand-stitched lightning bolts, Cocorose London’s Hoxton Velcro Pink and Gold Leopard Trainers are sure to go down a storm when they arrive in boutiques. £POA; Tel: 0208 829 8919 cocoroselondon.com

Belt up

Brighten up summer dresses and separates with Coster Copenhagen’s magenta pink elasticated belt, which is perfectly finished with its signature gold logo clasp. £POA; Tel: 0045 5084 9855 costercopenhagen.com

70s glam

Wide-leg and flared jeans are a musthave trend this summer and they’ll look great styled with See by Chloe’s 1970s-esque strappy leather sandals. £POA; Tel: 0033 144 943 333 chloe.com MARCH 2023 | boutique. | 31

THE FASHION TROUSERS BRAND To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

W E C A R E W H AT Y O U W E A R To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

Amazing women

STOCK UP

INSPIRING AND EMPOWERING FEMALE-FOUNDED FASHION BRANDS TO MARK THIS MONTH’S INTERNATIONAL WOMEN’S DAY

SEP JORDAN

Founded in 2013 by Italian philanthropist Roberta Ventura, SEP employs hundreds of female refugees living in Jordan’s Jerash Camp to create its handembroidered accessories. The women undergo a two-month training course at the SEP-Tamari Foundation Academy and are paid a fair wage to support their families. An estimated 50,000 people live at the refugee camp, which opened in 1967 to house people fleeing Gaza. In 2020, the brand was awarded B Corp status, certifying that it puts purpose above profit. “Unlike other brands that are trying to adapt to sustainability goals and trends, we were created with a specific mission to bring thousands of refugees above the poverty line,” says Roberta. “Employing the refugees rather than supplying them with constant aid helps them to grow as people, collecting a continuous stream of income for themselves and their families.”

CONTACT: E: info@sepjordan.com sepjordan.eu 36 | boutique. | MARCH 2023

THE COLOMBIA COLLECTIVE Launched in 2019, The Colombia Collective works with talented artisans to create beautiful handmade homewares and accessories using traditional techniques. The brand is the brainchild of Kate Wrigley who worked as an architect for the Colombian government. During her time living in the country she discovered the work of local artisans and decided to help sell their products internationally.

Today The Colombia Collective is made up of 800 artisans from 14 different communities, each with their own identity and story. Kate’s aim is to preserve ancestral craft techniques while celebrating and supporting the region’s talented makers. Best-selling products in the range include intricately woven bags, napkin rings and place mats, colourful ceramics and intricately crafted earrings.

CONTACT: E: contact@thecolombiacollective.co.uk

STINE GOYA

Cool Scandi label Stine Goya launched in 2006 as an antidote to the Danish fashion scene’s minimalist designs and muted colour palettes. Its eponymous designer, a Central Saint Martins’ graduate, is the driving force behind the brand. She works alongside a team of talented designers to create kaleidoscope collections that mix striking patterns with saturated hues. Each of her collections is underpinned by bespoke hand-drawn prints and luxe materials, with signature pieces including floral-festooned dresses, bright knitwear and relaxed tailoring. Stine says she draws inspiration from her hometown of Copenhagen as well as the design and art worlds. Fans of the brand have come to expect vivid colour schemes, flattering cuts and simple yet quality fabrics.

CONTACT: E: ml@stinegoya.com stinegoya.com

STOCK UP

PEOPLE TREE

SAYWOOD

Created in 2020 by London College of Fashion graduate Harriet Saywood-Bellisario, Saywood is an ethically made slow fashion brand specialising in colourful everyday essentials. Each piece is made in small volumes using responsibly sourced materials and then elevated with beautiful details. Designed to be worn and re-worn, its signature garments are both timeless and modern. Expect to see classic styles such as shirts with unexpected contemporary twists. With sustainability at the heart of her brand, the designer takes a responsible approach when creating each garment and works with sustainable fabrics and local makers whenever possible.

CONTACT: Tel: 07745 245 512 E: info@saywoodstudio.co.uk

Pioneering sustainable womenswear brand People Tree was created over 30 years ago by social entrepreneur and women’s rights campaigner Safia Minney MBE. Its core mission has remained the same over the past three decades: to create every product to the highest ethical and environmental standard. The brand works with highly skilled garment makers from around world and ensures they are provided with good working conditions and paid fair wages.

Its design team not only focuses on creating beautiful clothing, but also on preserving traditional hand skills such as weaving and embroidery to help women out of poverty. Its garments are made by unique fair-trade groups from around the world, such as sock maker Bulus in Turkey and Dhaka’s Artisan Hut, which put women’s rights at the forefront.

CONTACT: E: wholesale@peopletree.co.uk

DASKA

Twenty-four-year-old Maryam Khan is changing people’s perceptions about modest fashion with her recently launched label Daska. The brand was created after the designer spotted a gap in the market for high quality and stylish modest clothing that could be worn by everyone.

Part of her mission is to empower women to feel beautiful without showing their skin, whether for religious reasons or otherwise.

Each of its garments pushes the boundaries of traditional modest design with timeless silhouettes, playful patterns and a bright colour palette. Its founder is also dedicated to sustainability and enlists environmentally responsible fabrics for each new season collection.

CONTACT: E: sofia@blackpr.co.uk MARCH 2023 | boutique. | 37

STOCK UP

Better together COLLECTIVE SHOWROOM CONCEPT THE FASHION HUDDLE MADE ITS DEBUT THIS SEASON SHOWCASING 76 INTERNATIONAL COLLECTIONS UNDER ONE ROOF

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ast month 13 UK-based fashion agencies came together to form The Fashion Huddle – a collaborative showcase of 76 international collections in one venue. Taking place at Hammersmith’s Huddle for six weeks, fashion buyers were able to browse AW23 collections from leading agents including Apt Collections, White Wolf Agency, Extravagance Agency, Matrix Fashions, Janet Thurston Agency and Richmond Boutique Brands.

The Brand Ambassadors founder Lucy Walsh, who was the driving force behind the joint showroom concept, says she wanted to create an extended trade show that benefitted both agents and buyers: “Bringing lots of agencies together under one roof seemed like such an obvious thing to do,” she explains. “Our opening coincided with Pure London, so we provided free transport from Olympia and buyers loved that they could be with us within five minutes. By presenting so many amazing brands we created a destination and we’ll definitely be joining forces again next season.”

Attending buyers said they were impressed with the venue and inspiring line-up. “The Huddle was a lovely venue for so many agents to show their collections and perfectly located for buyers visiting Pure,” says Sunday Best’s Jan Shutt. “As a buyer, I would certainly hope the agents do this again as it made buying so much easier with such a great mix of collections.” Jules B co-owner Rhona Blades agreed, adding: “The Fashion Huddle included a great group of agents coming together under one roof.

Buyers could browse easily in a great location, it’s a must-visit event.”

Joanna Edwards, founder of the Joanna Edwards Agency, called the collective “a concept for the future.”

She says: “The Fashion Huddle worked so well for our busy buyers as they could see so many quality brands in one venue. We had buyers visiting over a few days as there was so many of us to see. Our plan is to make the buying experience a pleasure with a little fun thrown in.”

Ariane Kaiser, founder of the eponymous fashion agency, is equally enthusiastic about taking part again next season: “Showing together was a great experience - it was a lovely conglomerate of brands and agents in a very friendly and openminded atmosphere,” she says. “Obviously you can’t please everyone, but the overall feedback from buyers was very positive.”

The Fashion Huddle will take place in London again this summer, venue and dates TBC. Follow @the_fashion_huddle on Instagram for updates.

38 | boutique. | MARCH 2023

Nature walk

PROMOTION

BRING THE PRETTIEST HUES OF THE SEASON TO YOUR BOUTIQUE WITH LILY AND ME’S AW23 COLLECTION

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ombining one-of-a-kind prints with timeless shapes, British lifestyle brand Lily and Me creates joyful womenswear collections inspired by art, crafts and the natural world. The family-owned business is nestled in the Cotswolds and prides itself on offering stockists an outstanding service.

For AW23 its collection reflects the change in seasons - both in nature and pace of life. The line is split into two colour stories: Harvest, featuring the hues of changing leaves, and Hedgerow, offering prints and colours inspired by golden woodland walks.

As the brand continues to increase its

sustainable options, the range features eco-friendly fabrics such as Lyocell, Eco Vero and organic cotton while its new knitwear collection is crafted in a recycled yarn and alpaca blend.

Expect printed blooms, abstract botanicals and textures designed to be styled with its cosy knitwear and plain jerseys from early autumn until Christmas. Key pieces include the pretty Folk print Jersey Swing Dress, recycled brushed polyester Abigail Top and Eco Vero Lenzing jersey viscose Witcombe Skirt. Wholesale prices are around £18 per piece on average while the minimum order requirement is £1,00.

CONTACT: Tel: 01452 220 7766 lilyandmeclothing.com

Patricia Eve Half Page Advert Boutique April Miraclesuit Swimwear.pdf 1 29/03/2022 14:25:49

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+44 (0)1423 885374, info@patricia-eve.co.uk, www.patricia-eve.co.uk

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London

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

FASHION EXPRESS

DELIVERY NOW S/S 23

S/S 23

FASHION EXPRESS DELIVERY NOW

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

SHORT ORDER

Fast-track fashion

SHORT ORDER WOMENSWEAR BRANDS FOR SPEEDY IN-SEASON TOP UPS

ICHI

Part of Danish fashion group DK Company, Ichi has been delivering high quality womenswear in-season for almost 25 years. The brand’s collections offer stylish and uncompromising designs that are original yet affordable. Buyers can choose from six annual Express collections via its easily accessible B2B webshop, helping retailers stay one step ahead of trends. With a variety of colours, prints and styles on offer, the range encompasses everything from bold and playful statement pieces through to everyday basics. The label’s Never Out of Stock programme (NOOS), meanwhile, also offers denim and wardrobe staples all year round, with new styles introduced regularly. Key pieces include its best-selling Kate Blazer in a huge range of colours, the full-length Kate Sus casual pants and the Express Kecia cargo pants. Perfect for boutiques selling online and social media, the brand also provides a free online media bank with quality images, catalogues and videos. Wholesale prices range from £19.99 to £109.99 per piece while the minimum order requirement is £500.

CONTACT: Tel: 0207 739 7620 E: admin@justagroup.co.uk

BY BASICS

Ethical brand by basics from Denmark offers a seasonless collection of timeless wardrobe staples that buyers can order throughout the year with no minimums. The label first launched in 2015 by a team of four passionate people who wanted to make sustainable and uncompromising everyday clothing. Buyers can select as little or as much as they need online at any time of year, with each garment made to order in its own factories in Poland and Portugal. The brand’s signature style is cosy comfort inspired by the Scandinavian lifestyle, with key pieces including classic merino wool shirts, basic cardigans and blazers. Its designers add new pieces twice a year while trimming its range simultaneously to ensure it includes the exact styles and colours that stockists need. What’s more, it makes it easy for buyers to create mix and match edits by supplying bi-annual catalogues and hand-made fabric swatch colour books.

CONTACT: Tel: 0045 40802345 E: pg@bybasics.com bybasics.com

MOLLY JO

In-season womenswear brand Molly Jo offers sophisticated and elegant garments designed in Denmark. With an eye for detail and perfect fit, the label’s styles boast figure-enhancing silhouettes and details that are designed to flatter. Buyers can expect to find classic styles with a twist, combining colourways, patterns and prints that reflect the season’s biggest trends. Each collection offers light tops and dresses in eye-catching prints and colourways alongside elegant trousers and jumpsuits that are designed to enhance every shape. The label is perfect for boutiques with a fashion-conscious customer base looking for feminine and stylish clothing with refined details available to order all year-round.

CONTACT: Tel: 0207 636 3063 godske.com 44 | boutique. | MARCH 2023

SHORT ORDER

Fairy tale dressing

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STEAL THE LIMELIGHT WITH GODDIVA’S RED-CARPET-WORTHY GOWNS

rom floor-skimming sequinned gowns to elegant chiffon midi dresses, Goddiva’s head-turning styles are perfect for parties and glamorous events. The brand’s design team re-imagines the latest redcarpet trends each season, creating affordable options for every woman.

Buyers can select from a dazzling collection of hand-embellished gowns, jewel-toned jumpsuits, metallic bodycons and playful mini dresses. The brand’s maxi dresses are the star of the show and come with dazzling design details such as fishtail silhouettes and elegant necklines.

This season the label has introduced

a new bridesmaids collection in must-have hues such as sage, blush, black, hot pink and champagne.

Expect soft gauzy fabrics, delicate floral embellishments, sultry satin shifts and signature Goddiva sequins, all designed to flatter the figure and make the wearer feel her best.

Standouts include a one-shoulder chiffon maxi in hot pink, a nude gown with sheer black embroidered overlay and a classic blush floorlength dress with layered tulle skirt and embroidered bodice. Available to order for immediate delivery; wholesale prices range from £25 to £35 per piece on average while the minimum order requirement is £150.

CONTACT: Tel: 0208 599 5544 E: support@citygoddess.co.uk citygoddess.co.uk MARCH 2023 | boutique. | 45

DOWN TO BUSINESS

Down to Business

INSIGHT FOR FASHION INDIES

ALEXANDER GREY ON UNSPLASH

Appeal process

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he deadline to appeal business rates is fast approaching. Chris Grose at Hartnell Taylor Cook reveals what retailers should do if they think they’re paying too much (and why it’s worth looking into if you aren’t sure)...

MARCH 2023 | boutique. | 47

DOWN TO BUSINESS GORDON PLANT ON UNSPLASH

48 | boutique. | MARCH 2023

Reducing rates

DOWN TO BUSINESS

ARE YOU PAYING TOO MUCH FOR YOUR BUSINESS RATES? NOW’S THE TIME TO ACT, SAYS CHRIS GROSE AT HARTNELL TAYLOR COOK

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usiness rates are set to change from the 1 April 2023 and the deadline for rates appeals against the existing 2017 list is fast approaching.

Time is very much of the essence for independent retailers that could be overpaying as savings can be backdated as far as April 2017.

The outlook for businesses wanting to lower their rates is positive. Based on Valuation Office statistical commentary published following the Autumn Budget last year, rates for retail properties have fallen by 10 per cent on average since the last rating valuation date.

However, the word ‘average’ is very much key here. Our experience shows that some areas within town centres have seen significant increases. And this is particularly in communities where independents are present.

So, what can you do to ensure that rating valuations are a fair reflection of your property?

Sharing is caring

Retailers should be working together. Rateable values are based on rents, and by sharing rental information, retailers can ensure the best possible case is given to the Valuation Office. Retailers can also benefit from working together when they are agreeing rents whether that’s when taking on a lease, at a rent review, or a lease renewal. Most landlords, of course, seek to maximise rents for their gain so tenants should collaborate to ensure that the rents offered are at market rates.

In addition, it’s easy to ignore incentives that can drastically change the calculation of rateable

values such as rent-free periods or tenant break clauses. Collating information from tenant to tenant will paint a better picture of rental information across the board, making it easier to present a case to the Valuation Office or to ensure that details submitted for rates are as accurate as possible.

Other ways of saving money with rates include appeals for disturbance caused by building works or roadworks and reductions due to partly occupied or empty properties, if these apply.

Check, challenge & appeal

The 2017 Rating List saw the introduction of the ‘Check, Challenge, Appeal’ process for appealing business rates, which has only made it more difficult to get rates reduced.

However, agents for national retailers are still likely to be submitting protective action for their clients before the deadline, and independents should be doing the same.

The process first involves registering for a government gateway account and checking whether your property details are correct. You can then send a ‘check case’ online to let the Valuation Office know if your property details are correct or if you need to change them. At this first stage, the office may accept your changes and alter your rates accordingly. Where the necessary research has been done, this can lead to a reduction, especially if neighbouring properties have already had reductions.

Once the Valuation Officer determines the check, if still not satisfied, you move on to the challenge stage. This involves

providing a valuation and your evidence for seeking a lower assessment. This is where the research of neighbouring rents is vital. The more information that can be given to support a lower assessment the better. If an appeal becomes necessary, only the information used at the challenge stage can be used, which is why it's important to share.

In the event the challenge does not give the desired outcome, an appeal may be served on the independent valuation tribunal.

There is a fee for appealing, however, if a reduction is achieved it is refunded. Some cases are settled by agreement before the tribunal, and if an appearance is necessary, the case will be heard by an independent panel who hear the evidence from both parties.

How to get help

The deadline for appealing the current 2017 List assessments is on 31 March 2023, so there is very limited time to protect your position.

If you’re still unsure on how to go about the process, there are plenty of firms offering rating services.

However, care should be taken to ensure they are reputable; many ratepayers have shared horror stories on rating agents. Ensure you check with the RICS and/or IRRV for registered firms in your area, and double check that any documentation that states they are registered with these organisations is legitimate by checking the organisation’s official website.

Chris Grose is rating director for independent property consultancy Hartnell Taylor Cook. Visit htc. uk.com to read more.

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PROMOTION

Bricks & clicks

GROW YOUR AUDIENCE BOTH ONLINE AND IN-STORE WITH TOP TO TOE’S FASHIONWEAR EPOS

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hysical store sales boomed at the start of 2023 and have barely slowed since, with both big online-only retailers like ASOS and smaller luxury brands opening bricks-and-mortar stores. For the first time since the pandemic, this trend suggests that the gap between physical and digital experiences is closing. So, how can fashion indies take advantage?

Your customer’s shopping habits depend on various factors such as their age, location and delivery preferences. However, one thing seems to tie it all together: experience. Audiences tend to lean

more towards either physical or digital retail, however, over 80 per cent of customers surveyed in 2022 said they regularly engage with both. With omni-channel being the likely way forward, there are several tricks to entice these shoppers into your store.

Exclusive in-store experiences will encourage customers to visit in person and provide a point of difference from e-commerce.

Retailers can spread the word using Top to Toe’s EPOS system, which includes a Customer Management Module that allows you to target specific customers via text and email.

Indies can also reach potential customers by offering in-store-only promotions to online shoppers following each purchase. As a bonus, use Top to Toe’s features to introduce loyalty schemes and rewards for visitors. Retailers can take this a step further with promotions such as prizes for referrals or giveaways.

CONTACT: Tel: 0203 376 5888 toptotoe.com

Don’t miss an issue Contact us now to renew your subscription of boutique magazine for 2023 Please email julie@bpmedialtd.co.uk Boutique-magazine.co.uk/subscribe

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SHOP TALK

Shop Talk

INDUSTRY OPINION ISABELLA WOOKEY, WILLOW AND WOLF

Spreading magic

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ince launching her Wiltshirebased boutique in 2012, Isabella Wookey’s Willow and Wolf has gone from strength to strength. Here we speak to the founder about cultivating the perfect customer experience, discovering unique brands and her biggest achievement to date…

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SHOP TALK

“There are tough times, but I couldn’t feel luckier to be investing my time in something that makes me so happy” WILLOW AND WOLF FOUNDER ISABELLA WOOKEY TALKS RETAIL CHALLENGES, DISCOVERING NEW BRANDS AND INVESTING IN THE FUTURE

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amed in Drapers’ 30 under 30 list, Willow and Wolf founder Isabella Wookey has created a hugely successful business selling premium womenswear from around the globe. She opened her first shop as a teenager in 2012 with a £6,000 bank loan. The enterprise was successful, allowing her to sell it six years later and use the profits to fund Willow and Wolf. Today the Wiltshire-based business sells instore and online and has experienced year-on-year growth across all channels. Here the founder reveals why she went into business at such a young age and how she juggles motherhood with her career…

What is your career background?

I opened my first shop when I was 19 years old as the fourth generation of retailers in our family. My father was an antiques dealer while my mum was interiors obsessed, so my passion really began there.

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What inspired you to go into business at such a young age?

I spent my childhood on the shop floor of my father’s antique shop and was fascinated by the whole experience.

I loved the customer facing role and when teamed with my passion for interiors and design it created a winning combination. I have always gone with my gut and acted on impulse, so my thoughts were, ‘I had nothing to begin with so what do I have to lose?’

What was the idea for your original store and how did it evolve into the Willow and Wolf trading today?

I wanted to curate beautiful pieces in a beautiful space.

I’m so affected by my surroundings, so I wanted to create an incredible place where there was something alluring in every corner. Willow and Wolf is exactly that: an Aladdin’s cave that you walk into and feel instantly transported to a world of beauty. The shop is a rich sensory overload of

SHOP TALK Where do you do your buying?

All over the world. I’m always looking for inspiration and new brands abroad when I go on our travels. Instagram is an amazing way to find unique undiscovered designers and products too.

Copenhagen is super cool and a step ahead, I’d say.

How has your online business grown since its launch and how do you see this evolving?

We luckily set up our e-commerce site by chance three months before the pandemic to see how it went – and it ended up being our total saviour.

We used Instagram as our main selling tool and had the time to put all our energy into this new avenue that we didn’t know much about before, which now makes up 35 per cent of our business.

Our goal is to take that from 35 to 50 per cent this year. Not that we want to detract from our high street presence and in-store experience, but we’d like to be able to reach a wider audience of those who are based too far away to visit us.

What are you investing most in at the moment? colour. It’s a place you can come to forget the world for the time you’re there, absorb the positive energy and great vibes and leave with a hop in your step and some great goodies in your bag.

What kind of service do you offer your customers?

We are there to offer any fashion or home styling advice shoppers need. But more than that, we want to make our customers feel great whether that’s by putting on a dress they feel incredible in or just chatting and having fun. We can be there as much or as little as our customers would like. Our main aim is to make everyone who walks through the door feel better than they did before they came into the shop. That’s an all-round win for us.

What are your core brands?

Essentiel Antwerp, Ganni, Alemais, Sea NY and Paige for fashion.

For homeware, our own brand of Murano Glasses sell extremely well as they are exclusive to us.

What are you looking for when you bring in new brands for the store?

It is extremely important to us that our brands look after their distribution. We want our curation to feel exclusive and unique and that’s why it’s such a shame when some brands over-saturate the market. They lose the demand and that is when we tend to stop stocking them. We are looking for new and exciting up and coming brands that haven’t been discovered yet. Sustainability is also hugely important to us - how things are made and where they come from is massive. Womenswear brand Alémais, for example, works with incredible artisans from all over the world and plants a tree for every purchase. For us, the story behind a brand is as important as how it looks and feels.

We are focusing on offering our customers incredible quality at great prices. I feel going into a recession shoppers will be more considerate about their spending, but will still want that fix. These brands are difficult to find but they are out there. We work with a fab brand called Seventy and Mochi which has a really cool story. The father owns the denim factory where all the pieces are made while his daughter is the designer. They cut out all the middlemen and their pieces are amazingly priced for the quality.

What’s your favourite thing about working in retail?

It never feels like work to me. If you do what you love, you never work a day. There are of course tough times, but I couldn’t feel luckier to be investing my time in something that makes me so happy.

What challenges do you face as a small business owner?

My main challenges are rent, business rates, staff and energy costs. I feel the rates system needs to be addressed as it is killing the bricks-and-mortar retail industry. It doesn’t seem at all fair that we are charged huge rates for our high street premises when online businesses don’t have to pay a penny.

We should be trying to keep our high street alive and abolishing business rates would be a huge step in the right direction.

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SHOP TALK

Which achievements are you most proud of?

Winning Drapers Lifestyle Independent of the Year 2021 and being listed in the latest Drapers 30 under 30 edit.

How do you juggle motherhood and running a small business?

I try to divide my time and not mix the two.

When I’m in shop mode I dedicate everything to the business, but when I’m with my children my phone goes away and everything is about them. I am a better mum because of my work - I think it’s so important for us to have something in life that is totally ours and for me that’s Willow and Wolf.

What is your main focus for the next 12 months?

Retail is facing a difficult time as we head into this recession. I just want to keep us afloat and do everything I can to support my staff and keep Willow and Wolf fresh and exciting throughout the year.

And how about the long-term future?

We would love to open more stores. We are in discussions about doing this now, but we’re in no rush. We don’t want that to detract from the current store in any way, but if the perfect location came up we would seize the opportunity.

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SHOP TALK PHOTO BY J LEE ON UNSPLASH

“Mother’s Day is a big sales opportunity, so March will hopefully be positive for many retailers” ANDREW GOODACRE, CEO AT BIRA, ON INCREASING RETAIL SALES AMID RISING INFLATION

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pring is in the air and I hope you’re experiencing a positivity in your business. Most of us feared the worst in the run up to Christmas, however, speaking to Bira members recently it appears sales were largely positive - despite many shoppers starting later than usual.

“Typically, January was quiet and unpredictable for retailers who pulled in consumers with sales and promotions. Official ONS data reveals this had a positive effect with non-food stores sales volumes rising by 0.6 per cent over the month. This compares to declines in the previous months, so well done to retailers who were able to do better than expected in January.

“While figures for February aren’t available at the time of going to press, I’m hopeful for another positive month. Interestingly, the portion of retail sales made online fell again in January and there’s no doubt some large e-commerce players are feeling the pressure. Some online retailers are even introducing charges for returns. In my view this will change shoppers’ minds about purchasing online as delivery and return fees make e-commerce much less appealing.

“Bira also recognised the need to try and help retailers increase sales in the challenging times and launched our ‘Show Some Love’ campaign. Coinciding with Valentine’s Day, we provided attractive marketing materials

for our members to help them market their businesses. We had a really positive response, so this campaign will also be rolled out for Mother’s Day. “Many members told us that Mother’s Day is a much bigger sales opportunity than Valentine’s Day, so hopefully this means March will be positive for many retailers.

“Despite these positive indicators we still must acknowledge that the retail sector is very fragile and consumer confidence remains depressingly low. Inflation continues to be a major concern, especially in the food sectors. Latest figures suggest that food inflation is 14 per cent compared to 5 per cent for nonfood. The headlines tell us that we are still seeing some food shortages and significant supply chain increases. However, I am concerned by the fact that food inflation is increasing. Food is an essential item, and this level of inflation will simply remove the disposable income shoppers have for the non-essential discretionary spending.

“Inflation in essential items needs to fall so consumer confidence can start to rise again. I do not believe that increasing interest rates further is the answer to inflation and the government and large food retailers need to do more to bring this under control. Overall, high streets need to see more footfall and increased spending if we are to make the most of the summer, autumn and winter months in 2023.”

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BUYER’S GUIDE Accessories Capri Clothing T: +44 203 819 0819 E: sales@capriclothing.co.uk W: www.capriclothingonline.com Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk 56 | boutique. | MARCH 2023

Top To Toe Lyonsdown House 23-29 Hendon Lane, London, N3 1RT Software Systems T: 020 3376 5888 E: info@toptotoe.com

Messe Frankfurt France E: visitorservice@france. messefrankfurt.com Show dates : 6-8 February 2023 at Paris le Bourget Moda/ Autumn and Spring Fair Organiser: Hyve Group Website: www.moda-uk.co.uk

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Event Date : 8th November 2022 Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Show Dates : 5 – 6 February 2023 Home and Gift Harrogate Convention Centre Organiser: Clarion Events W: homeandgift.co.uk Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser: indx shows W: www.indxshows.co.uk INDX Woman- 1st-2nd February Opening Times: 1st February 8.30am-8.00pm 2nd February 8.30am-5.00pm Just Around the Corner Manchester Central Convention Complex 19th – 20th January 2023, London Truman Brewery 8th – 9th February 2023 Contact: Juls Dawson E: juls@justagroup.co.uk

Pure London Organiser: Hyve Group Website: www.purelondon.com T: +44 (0)203 855 9550 E: visitor@purelondon.com Show Dates: 12 – 14 Feb 2023 Scoop Organiser: Hyve Ltd Website: scoop-international.com Show dates: 29-31 January 2023, Saatchi Gallery, Chelsea Top Drawer Olympia – London Organiser: Clarion Events W: topdrawer.co.uk Show Dates: A/W 11 -13 September 2022 S/S 15 – 17 January 2023

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com Lofina Agent: Joanna Edwards Agency T: 07989014141/ 07512550346 W: www.shoebox.dk

BUYER’S GUIDE Womenswear Apt Collections: Brands: Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact: Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk Capri Clothing T: +44 203 819 0819 E: sales@capriclothing.co.uk W: capriclothingonline.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Double H Agency Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - Twitter Instagram W: www.doublehagency.com T: 02034326387 Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Joseph Ribkoff Contact: Mark Rowe London showroom: by appointment only 1st floor, 40-41 great castle street, london w1w 8lu Jrdl uk ltd Addlepool business centre, clyst st george, exeter, devon ex3 0nr T: 01392- 876390

Partners In Fashion (2019) LTD Brands: Erfo – Franks Walder – Just White – Kris Fashion – Lecomte -Manisa -Maria Villalobos – Marina V – Relaxed by Toni – Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com

Leap N Link Ltd Brands: Pause Café , Fuego Woma – Oliver Philips – Bleu d’Azur Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk

Pomodoro Contact : Noreen and Hemant E: info@pomodoroclothing.com W: pomodoroclothing.com T: 0208 961 4000

Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Blueberry, Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei.

E: office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com Olivia Darcy Luxury Womenswear, designed and made in Yorkshire E: info@oliviadarcy.co.uk W: www.oliviadarcy.co.uk/

Sally Dawes Agency Brands: ESTHEME CASHMERE, SFIZIO, INDIES, BLEU BLANC ROUGE, PRET POUR PARTIR T: 0776 997 03 87 E: sally@sallydawes.com W: www.sallydawes.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

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CELEBRATING INDEPENDENT FASHION RETAILERS AND SUPPLIERS

Entries open Monday 20 March

17 awards / 3 new categories RETAILER AWARDS

SUPPLIER AWARDS

Fashion Independent of the Year Independent Group of the Year New Independent of the Year Creative Visual Merchandising Independent of the Year Social Media Strategy of the Year NEW: Sustainable Advocate of the Year NEW: Community Hero of the Year

NEW: Female-Founded Brand of the Year Sustainable Brand of the Year Accessories/Footwear Brand of the Year Agency of the Year British Brand of the Year International Brand of the Year Fashion Distributor of the Year

NOMINATION AWARDS Lifetime Achievement Newcomer Outstanding Business

Enter online via boutique-magazine.co.uk from Monday 20 March 2023

Propress MINI The Ultimate Handheld Steamer from the original steamer company

Propress MINI is the natural addition to your shops stock. Contact us to find out why and for wholesale pricing.

Tel: 020 8417 0660 | Email: hello@propress.co.uk propress.co.uk