Boutique Magazine September 2026

SEPTEMBER 2026

ISSUE 189

Wanderlust

Inside Rove London

FAIR TRADE What’s on at Autumn Fair

Clockwork orange

Dark nights = cosy essentials

NEW TERM HEROES Design-led desk updates

&

LAST CHANCE SS27

BOUTIQUE BESTSELLERS

BUSINESS RATES INSIGHT

THE AI SEARCH SHIFT

COME AND SEE US: Autumn Fair 6-9 September, NEC Birmingham

VIEW OUR NEW COLLECTION: www.nomadsclothingwholesale.com

WELCOME

MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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ON THE COVER: Image courtesy of Lily & Me Tel: 01452 207 766 E: info@lilyandmeclothing.com lilyandmeclothing.com

Catherine Gosney, owner of independent womenswear group Thirty Three Boutique, says the imminent closure of her Bournemouth store is down to this very issue. She believes the council has been making it difficult for shoppers to drive into the town centre for the past 30 years, charging extortionate prices for nearby parking and positioning more affordable multi-storey options in difficult-to-reach locations.

In Spring and Autumn Fair’s Voices of Retail report, more than a third of retailers said free parking would make the biggest difference to their business.

Meanwhile, 63 per cent of consumers revealed they would visit town and city centres more often if they could park for free.

For this reason, we’re backing the trade show’s new campaign calling for all local authorities in England to offer a minimum of 90 minutes’ free parking.

To get involved, we’re asking our readers to sign its official parliamentary petition, which needs 100,000 signatures before January to be considered for debate. There’s also a free campaign pack so businesses can help spread the word (read more on page 52).

Free parking alone isn’t going to solve the considerable struggles faced by bricks-and-mortar retailers. But at a time when independents need every customer they can get, making physical shops easier to access can only be an advantage.

If the entire industry gets behind the campaign, we have a real opportunity to make a difference. Let’s not waste it.

Gemma Ward, Editor

STOCKSTOCK UP UP

School School ofofthought thought

STOCKSTOCK UP UP

DESIGN-LED DESIGN-LED STATIONERY STATIONERY AND AND DESKDESK ACCESSORIES ACCESSORIES TO BRIGHTEN TO BRIGHTEN UP SEPTEMBER UP SEPTEMBER

SCISSORS, SCISSORS, BLOOMINGVILLE, BLOOMINGVILLE, £POA £POA

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PENS, DESIGNWORKS COLLECTIVE, £6.67

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,N CLOCKY,CNLEOWCK GA EWGA AY A TE TE LW LW , , AI

OA £P

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OA £P

ALPHABET ALPHABET BRUSH POT, BRUSH POT, BRIDIE HALL, BRIDIE£16.50 HALL, £16.50

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BY PREMIER,

BY PREMIER, £95.40 £95.40

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KEYRING, SASS AND BELLE, £POA

BELLA BELLA FREUD FREUD E: info@bellafreud.com, E: info@bellafreud.com, BLOOMINGVILLE BLOOMINGVILLE bloomingville.com/en/retailer, bloomingville.com/en/retailer, BRIDIE BRIDIE HALL bridiehall.com/account/register, HALL bridiehall.com/account/register, DESIGNWORKS DESIGNWORKS COLLECTIVE COLLECTIVE trade.designworkscollective.co.uk/pages/wholesale, trade.designworkscollective.co.uk/pages/wholesale, HELIO FERRETTI/ HELIO FERRETTI/ OLI OLSEN OLI OLSEN oliolsen.com/trade-register, oliolsen.com/trade-register, HELLO HELLO MARILUMARILU E: hello@hellomarilu.com, E: hello@hellomarilu.com, IN REALINLIFE REAL faire.com, LIFE faire.com, INTERIORS INTERIORS

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DOWN TO BUSINESS

PRINT, LUNE PRINT,CLUB, LUNE£4.59 CLUB, £4.59

R

Julie Neill

High rents and business rates, low consumer confidence and the continued growth of ecommerce are often blamed for the degeneration of our town and city centres. But retailers say there’s another reason: inadequate and expensive parking.

EL

PUBLISHER

SORRENTO STRIPE NOTEBOOK, IN REAL LIFE, £2.70

Jilly Barker - Jilly@bpmedialtd.co.uk

R

CREDIT CONTROL

D

NT

Jack Witcomb – jack@bpmedialtd.co.uk

MA

DESIGN AND PRODUCTION

eclining footfall continues to put pressure on independent retailers, with store closure announcements becoming an all too familiar feature of our social media feeds.

SORRENTO STRIPE NOTEBOOK, IN REAL LIFE, £2.70

Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 / 07960797383

EL

PRINT AND ONLINE SALES

Editor's NOTE

NT

Gemma Ward gemma@bpmedialtd.co.uk

MA

EDITOR

A5 NOTEBOOKS, A5 NOTEBOOKS, REX LONDON, REX LONDON, £1.67 £1.67

SEPTEMBER SEPTEMBER 2026 | boutique.

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“We’re calling for free parking in town centres” SPRING AND AUTUMN FAIR’S JACKSON SZABO ON A NEW CAMPAIGN TO DRIVE RETAIL FOOTFALL

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here’s no shortage of commentary about the challenges facing Britain’s high streets. However, our conversations with independent retailers tell a more optimistic story: many of you are adapting, innovating and investing in growth.

Those discussions inspired us to try and understand what would make the biggest difference to the future of Britain’s high streets. And earlier this year we launched the Voices of Retail report in partnership with Faire.

The findings from this research have led Spring and Autumn Fair to launch a Parliamentary petition calling on local authorities in England to introduce a minimum of 90 minutes of free parking in town and city centres.

We believe implementing this across the country would make it easier for people to support their local high streets and the independent businesses they already value.

Over a third of retailers (38 per cent) identified free parking as the single intervention most likely to have a positive impact on their business. Meanwhile, 63 per cent of consumers said being able to leave their car for free would encourage them to visit town and city centres more often.

We’re pushing the government for 90 minutes because it gives shoppers enough time to browse independent shops, stop for a coffee, visit other local businesses and spend more across the town centre.

Elsewhere, our research revealed every reason for indies to be optimistic. More than seven in ten retailers told us their business is either stable or growing, while 96 per cent of shoppers said independent retailers are important to their local communities.

Nearly all respondents said they would spend more if their local high street offered a better mix of shops (95 per cent), while even more want town centres to be destinations for experiences outside of retail.

Creating those destinations will ultimately depend on local action. While national policy has an important role to play, decisions around parking, accessibility and town centre investment sit largely with local authorities. We believe parking should be viewed not simply as a source of revenue, but as a tool to stimulate footfall, strengthen local businesses and support thriving town centres.

Our petition is designed to start that conversation – and we need 100,000 signatures for this issue to be debated

by Parliament. That’s why we’re asking for your support and encouraging suppliers, trade associations and media partners to help amplify the campaign. As well as signing, you can spread the word by promoting the petition instore and online using our retailer campaign pack (details for both below).

Consumers have told us what they want from their high streets and retailers have told us what's holding them back. It's now time to turn that insight into action.

Jackson Szabo is portfolio director for Spring and Autumn Fair. To find out more about the show visit autumnfair.com

GET INVOLVED SIGN THE PETITION petition.parliament.uk/petitions/772686

REQUEST A CAMPAIGN PACK E: visitor@autumnfair.com

DOWNLOAD REPORT autumnfair.com/voices-retail-report

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SEPTEMBER 2026 | boutique. | 3

MANDY BARR

Fashions

+44 7368 175176

ukinfo@franklyman.com

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SEPTEMBER 2026

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To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.com

8 | boutique. | SEPTEMBER 2026

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.comSEPTEMBER 2026 | boutique. | 9

10 | boutique. | APRIL/MAY 2026

Fashion Fix

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ESSENTIAL NEWS FOR FASHION INDIES

HARROGATE FASHION WEEK ATTRACTS RECORD BUYER NUMBERS FOR SS27

arrogate Fashion Week welcomed its highestever number of visitors this August, with more than 2,000 people attending the threeday event despite continued pressure on independent fashion retail.

Taking place at Harrogate Convention Centre, the SS27 edition brought together more than 250 brands across four fully booked halls, attracting buyers from independent shops, department stores and garden centres from across the UK and Ireland.

Many exhibitors reported strong order writing at the show, with some stands bustling with buyers throughout the three days. Carol C Collections was among those drawing significant interest as it unveiled several new brands to the UK market, including its new own-label collection: Pia Maria.

Beyond new-season product sourcing, organisers continued to build on the social side of the event, with sunny weather adding to the show’s upbeat atmosphere.

Its halls and entrances were decorated with colourful installations and dedicated areas for networking and creating social media content. Meanwhile, complimentary Happy Hours, prosecco and popcorn kept buyers refreshed between appointments.

The socialising continued after hours with HFW’s popular After Party on the Sunday evening and farewell drinks on Pomodoro’s stand on Monday.

Behind the scenes, the show’s team handed out goodie bags to exhibitors and personally gathered feedback on what could be improved for future editions.

“Harrogate reminds people why they enjoy being part of the fashion industry,” says Tiffany Moore, owner of Renes Fashion in Lancaster. “It is busy, productive and commercially worthwhile, but also friendly, sociable and genuinely enjoyable.”

Event director Georgia Flynn said the continued growth in visitor numbers demonstrated how much buyers value the combination of business and socialising offered by the event. She expects Harrogate Fashion Week's AW27 edition to be equally busy, with a waiting list of brands hoping to exhibit as well as potential to expand the show floor space into a fifth hall next summer.

The next edition of Harrogate Fashion Week will take place from 7 - 9 February 2027 at Harrogate Convention Centre; harrogatefashionweek.com.

SEPTEMBER 2026 | boutique. | 11

NEWS

INDUSTRY UPDATE

ESSENTIAL NEWS FOR FASHION INDIES

SCOOP INSPIRES BUYERS IN SPECTACULAR FASHION FOR SS27

S

coop closed its SS27 edition on a high last month after transforming London’s Olympia National into an immersive circus-inspired buying destination.

Underpinned by the theme Scoop Comes To Town, the show came to life with big-top cafés, carnival mirrors, floral installations, trapeze-inspired displays and live performances – creating a colourful backdrop as fashion buyers explored more than 200 new collections from the UK, Europe and beyond.

Independents including Hoopers, The Dressing Room, Iris, Pamela Shiffer, Sisters, Cream, Biscuit and Anya were among those attending, with buyers using the three-day event to place orders, connect with suppliers and discover emerging brands.

A major highlight of this season’s edition was Scoop’s partnership with the Italian Trade Agency (ITA), which brought the show’s largestever collective of 32 Italian brands to Olympia.

Alongside buying appointments, visitors attended a programme of trend presentations and industry talks.

Karen Radley, founder of Scoop, comments: “What has stood out most this season is the time buyers have spent with the collections. They’ve taken time to explore collections, ask questions, write orders and discover designers they may not otherwise have found. That thoughtful approach has always been at the heart of Scoop.”

Listen to the Shopping Forecast podcast

MISS MILLY SHOWS FINAL COLLECTION FOR AW26 After 14 years of supplying boutiques with its colourful fashion jewellery, British accessories brand Miss Milly has announced AW26 will be its final collection. Founder Sarah Watmore announced the news at Harrogate Home and Gift, reflecting on the brand’s journey since it first arrived on the scene in 2012. “It’s not failing, but I’m really ready for a new adventure,” she says.

“The announcement has led to some interesting communications; if I can secure the future of Miss Milly in a way that’s right for the brand, that’s something I’ll consider.”

12 | boutique. | SEPTEMBER 2026

Fashion brand consultant Elizabeth Stiles and retail strategist Catherine Erdly have joined forces to launch a new podcast exploring consumer psychology and buying behaviours. With a new episode launching every fortnight, The Shopping Forecast discusses the latest in fashion, retail trends, ecommerce and the future of the high street. Recent discussions, available to listen to on Spotify now, include strategies to entice people back to physical retail as well as the rise of AI shopping agents.

BIRA’S LOVE YOUR HIGH STREET AWARDS OPEN FOR NOMINATIONS

Nominations are open for Bira’s Love Your High Street Awards, giving indie retailers across the UK the chance to be recognised ahead of November’s Love Your High Street Week. Retailers and independent retailers,” says Bira CEO shoppers have until Sunday 30 Andrew Goodacre. “These awards August to put businesses are a chance for communities forward, with a public vote to say thank you to the “We’re opening in September. shops that give their high blown away by The overall winner streets character and the passion and will be announced on heart. It’s a wonderful creativity of indie way to shine a light on Monday 26 October.

“Every year we’re blown the independent spirit retailers” away by the passion that makes our high streets and creativity shown by so special.”

NEWS

INDIE SHOP NEWS

BOUTIQUE BAROMETER INDUSTRY SALES FIGURES JULY 2026 (VS JULY 2025)

SECOND PLACE

Womenswear independent Trunk Boutique, which has been trading in Amersham since 2016, is expanding with a second location in nearby Berkhamsted.

END OF AN ERA

Cupar-based Scotts Ladieswear is set to close in September after almost 120 years, with its fourthgeneration owners announcing the news at the end of July.

DOPAMINE HIT

Coastal lifestyle independent Aloft hosted an in-store artist pop-up shop at its Salcombe store last month in collaboration with Devon-based painter Emily Powell.

Win £1,000 to spend on new stock at Autumn Fair Buyers attending September’s Autumn Fair have the chance to win a prize package worth £2,000 to boost their new-season budget.

Open to all attendees registering before midnight on Sunday 16 August, one winner will receive £1,000 to spend with one exhibitor as well as travel expenses, lunch

AVERAGE SALES QUANTITY

-0.95% AVERAGE SELLING PRICE

-2.00% PROFIT MARGIN

+0.11% and a VIP visitor experience.

Meanwhile, five runners-up will each receive £100 to spend at the show. Find out more at autumnfair.com/stock-up-on-us

These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

LAST CHANCE TO ENTER THE BOUTIQUE STAR AWARDS 2026

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here’s still time to enter this year’s Boutique Star Awards, with the 2026 deadline now extended until Monday 31 August.

Now in its sixth year, the competition is the only one in the UK dedicated to fashion independents and their suppliers.

There are 20 categories for retailers, agents and brands including Fashion Independent of the Year, Fashion Agency of the Year sponsored by Harrogate Fashion Week, Resilient Retailer of the Year and Independent Department Store

of the Year sponsored by City Goddess.

Three nomination-only awards will also recognise industry trailblazers across Outstanding Business sponsored by City Goddess, Lifetime Achievement and Favourite Supplier, as voted by Boutique readers.

This year’s winners’ party will take place on Tuesday 10 November at the Victory Services Club in central London, bringing the industry together to recognise the UK’s most outstanding independent retailers and suppliers.

Tickets cost £220 + VAT with special room rates available for overnight stay.

SEPTEMBER 2026 | boutique. | 13

FASHION FIX

Intimate

essentials

THE LATEST LINGERIE, SWIM AND RESORTWEAR TO INSPIRE YOUR NEXT BUY SOFT TOUCH

Rosa Faia’s Suzette Soft Bra combines breathable spacer cups with a clever comfort lining for a smooth, comfortable fit.

Designed by Wolford and Designed for everyday wear, the lining Aubade’s former creative can also hold a breast form or be worn as director, Gossard is resetting a discreet cup liner. £POA; for 2026 with a modern lingerie Tel: 01908 524 048 line-up blending heritage and E: anita.gb@anita.net innovation while celebrating real curves. £POA; Tel: 07887 730 754 E: angela.blundell@concrete-concept.org/ essi.korhonen@concrete-concept.org

FREE SPIRIT

SMOOTH OPERATOR

Combining the brand’s signature sculpting expertise with a contemporary fashion edge, Wolford’s SS27 hosiery collection includes bold graphic lace, the return of its W monogram and new seasonal colours across its bestselling Mat de Luxe range. £POA; Tel: 07887 730 754/ 07803 282 858 E: angela.blundell@concrete-concept.org/ roya. lavado@concrete-concept.org

PINK POWER

SUMMER STYLE

Designed and developed in Italy, Vacanze Italiane draws inspiration from Mediterranean summers, creating trendled swimwear and coordinated beachwear with a focus on impeccable fit and quality fabrics. £POA; Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk 14 | boutique. | SEPTEMBER 2026

Boasting youthful energy and trend-led designs, Freya’s SS27 lingerie collection combines soft-touch fabrics and intelligent finishes with timeless silhouettes in an inclusive size range. Alanna Balconette Bra (pictured) available in sizes 28–40 D–K. £POA; Tel: 01536 760 282 E: orders@wacoal-europe.com

EYEBROW

For appointments contact:

www.concrete-concept.org

Angela Barker-Blundell +44(0)7887 730754 angela.blundell@concrete-concept.org

Essi Korhonen +358 50 SEPTEMBER 5424694 2026 | boutique. | 15 essi.korhonen@concrete-concept.org

FASHION FIX

SUMMER BLUES

A summer update on one of its best-selling silhouettes, House of Kind’s Goddess Blouse is now available in light chambray fabric for warmer days and nights. Its design also features a tie embroidered with the brand’s mantra: ‘Kindness is our superpower.’ £POA; Tel: 07983 699 507 E: sonica@houseofkind.london

SWEET LIKE CHOCOLATE

boutique

The perfect transitional piece for autumn, Pom Amsterdam’s Kaylee Top features soft balloon sleeves and playful bow-shaped buttons. £POA; E: sales@pom-amsterdam.nl

Loves

HEAD-TURNING FASHION AND ACCESSORIES FOR AUTUMN AND BEYOND CHECK IN

Rex London’s cotton quilted make-up bag is lined with water-resistant EVA fabric – making it the perfect companion for summer travels. £POA; rexlondontrade.com

A CUT ABOVE

Cut with a flattering high waist and finished with a tapered ankle, Bitte Kai Rand’s striped barrel jeans will refresh everyday womenswear edits for SS27. £65; Tel: 07778 158 986 E: info@oldstrom.com 16 | boutique. | SEPTEMBER 2026

ARTISTIC EXPRESSION

Inspired by the female artist’s atelier, Munthe’s SS27 collection explores unexpected juxtapositions. Expect sharp tailoring mixed with soft silhouettes, ruffles with utilitarian styles and delicate details with oversized denim. £POA; Tel: 0045 3332 0012 E: direct@munthe.com

EYEBROW THE VERY BEST OF FASHION UNDER ONE ROOF B* THREE • CC LUKE • MARIE MERO • MICHA • TINTA & BARILOCHE RELAXED BY TONI • SANI BLU *NEW • TONI • VLT BY VALENTINA

SHOWING SUMMER 2027 13TH JULY – 29TH AUGUST 2026 SHOWING MICHA – TINTA & BARILOCHE AT HARROGATE THE COLLECTIONS WILL ALL BE IN OUR LONDON SHOWROOM

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

SEPTEMBER 2026 | boutique. | 17

U Iz C En Le

FASHION FIX

PERFECT PAIR

Featuring an oversized botanical print, Masai’s light denim Lyocell coord for SS27 is the perfect transitional weight for spring. Both pieces boast flattering silhouettes, intricate laser printing and refined details for effortless everyday summer styling. £POA; London - Tel: 07922 575 409/ Manchester - Tel: 07884 230 356

C + +

SEA BREEZE

Hand-poured in Nottinghamshire using natural soy wax, Every Nook’s Sea + Sandalwood Candle is designed to evoke memories of the coast with crisp notes of sea salt, ripe peach, white florals and warm sandalwood. £POA; everynook.co.uk/ pages/ wholesale-home-fragrance

IR E U F B D

C +

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES TRAVEL FRIENDLY

6FIFTYTWO produces luxury accessories in premium materials designed to elevate everyday routines. Its Carry-All Bag is perfect for travel, with two large compartments and three side pockets for organising make-up and skincare. £POA; E: hello@6fiftytwo.com

LONG STORY

Cut in an on-trend Bermuda shape, MSCH Copenhagen’s long-line Viana Ginia shorts are the ultimate day-to-night summer staple for SS27. £17.98; Tel: 07778 158 986 E: info@oldstrom.com

18 | boutique. | SEPTEMBER 2026

SPRING CLASSIC

Made in the brand’s Normandy workshops, Saint James’ iconic Breton stripe tops transcend eras without ever going out of style. Each piece is made from premium cotton and is meticulously crafted to the same exacting standards the brand has upheld for over a century. £POA; Tel: 07539 228 041 E: marc@doublehagency.com

H

UNITED KINGDOM zabella Fashions Limited, Call House, UNITED KINGDOM nfield Street, Izabella Fashions Limited, eeds, LS7 1RF Call House, Enfield Street, Contact Paul Leeds, LS7 1RF +44 7712398549 +44 1132459064 Contact Paul +44 7712398549 +44 1132459064 RELAND Ella Boo Limited, Unit 08, IRELAND Fashion City, Ella Boo Limited, Ballymount, Unit 08, Dublin 24, D24 EW2P Fashion City, Ballymount, Contact June Dublin 24, D24 EW2P +35386 7915740 Contact June +35386 7915740

Harrogate Fashion Week STAND M1 Harrogate Fashion Week STAND M1

FASHION FIX

SUMMER BREEZE

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

British womenswear brand Rose and Nancy offers conscious boho-inspired designs for modern wardrobes. Its range includes pretty statement dresses, blouses and jackets in hand-painted prints and sustainable fabrics such as organic cotton, recycled materials and deadstock. £POA; E: info@roseandnancy.com

ROLL UP

Available in 12 colours and three sizes, Kind Bag’s roll-top Hackney backpack is consciously made using 100 per cent recycled plastic. Its design includes a padded laptop sleeve, hidden antitheft pocket, an internal key loop plus two front pockets for easy access to essentials. £POA; sales@kindbag.co

BOOK CLUB

Made consciously in India, Helio Ferretti’s beaded Money for Books pouch will bring a pop of colour to boutique accessories edits this summer and beyond. £POA; oliolsen.com/trade-welcome

AFTER DARK

Made in small batches from silk and viscose, Michelle Corvane’s bias-cut Siren dress is designed to transcend seasons – making it a worthy investment for conscious occasionwear shoppers. £POA; E: janet@bglobal-group.com

PRETTY IN PRINT

Made to the highest ethical standards at the brand’s own factory in Nepal, Lily & Me’s bestselling Grasslands linen blend Jacket has been updated in a statement botanical print for SS27. £POA; Tel: 01452 207 766 lilyandmeclothing.com 20 | boutique. | SEPTEMBER 2026

SEPTEMBER 2026 | boutique. | 21

London Showroom Fashion House 137, Essex Rd, N12SN

janice.tassell@jt-brand-studio.com marc@doublehagency.com t. 07539228041

Stock Up

EYEBROW

ANNIE SLOAN

WHAT TO BUY NOW

BUSINESS AS USUAL September calls for a new uniform and a fresh start on the shop floor.

Read on for desk heroes guaranteed to brighten up any workday, as well as cosy fashion and accessories your customers will be reaching for once the nights really start drawing in…

SEPTEMBER 2026 | boutique. | 23

STOCK UP

School of thought

DESIGN-LED STATIONERY AND DESK ACCESSORIES TO BRIGHTEN UP SEPTEMBER

BELLA FREUD E: info@bellafreud.com, BLOOMINGVILLE bloomingville.com/en/retailer, BRIDIE HALL bridiehall.com/account/register, DESIGNWORKS COLLECTIVE trade.designworkscollective.co.uk/pages/wholesale, HELIO FERRETTI/ OLI OLSEN oliolsen.com/trade-register, HELLO MARILU E: hello@hellomarilu.com, IN REAL LIFE faire.com, INTERIORS BY PREMIER faire.com, KIND BAG wholesale.kindbag.co, LUNE CLUB faire.com, MUSTARD MADE uk.mustardmade.com/collections/wholesale, NEWGATE newgateworld.com/pages/trade-application, REX LONDON rexlondontrade.com, SASS AND BELLE sassandbelletrade.co.uk, YONDER yonderliving.com/pages/wholesale 24 | boutique. | SEPTEMBER 2026

STOCK UP SORRENTO STRIPE NOTEBOOK, IN REAL LIFE, £2.70

PRINT, LUNE CLUB, £4.59 SCISSORS, BLOOMINGVILLE, £POA

BASKETS, MUSTARD MADE, £POA

OCK, NEW GA TE ,

EL

MA

NT

ALPHABET BRUSH POT, BRIDIE HALL, £16.50

PENS, DESIGNWORKS COLLECTIVE, £6.67

A

CL AY W L I

OA £P

R

BARREL CASE, YONDER, £12.95

BACKPACK, KIND BAG, £POA

LAMP, BLOOMINGVILLE, £POA

FRIDA DESK, INTERIORS BY PREMIER, £95.40

PAPERCLIPS, DESIGNWORKS COLLECTIVE, £4.17

MUG, BELLA FREUD, £POA

STRIPY MATCH STICK HOLDER, HELLO MARILU, £10.80

CHAIR M I NG , B LO O VILLE , £POA

KEYRING, SASS AND BELLE, £POA

DESK CALENDAR, HELIO FERRETTI, £6.25

A5 NOTEBOOKS, REX LONDON, £1.67

SEPTEMBER 2026 | boutique. | 25

Showing from: 1st July until 15th September Anthony Packer: anthonypacker@me.com

|

+44 07525059100

STOCK UP BAG, SAMSØE SAMSØE, £POA

AUTUMN SPLATTER MUG, EMMA BRIDGEWATER, £POA

GILET, SUNDAY, £POA

GLASS VASE, DM BRANDS, £18.73

FAUX BOUQUET, BLOOMINGVILLE, £POA WOOL THROW, BRONTE BY MOON, £35

The Autumn edit NEW-SEASON HEROES TO SPICE UP YOUR PRODUCT MIX

SHIRT, HEYANNO, £POA

ALPACA SOCKS, YONDER, £16

SKIRT, POM AMSTERDAM, £POA

CANDLE, EVERY NOOK, £POA BUBBLE MATCHES, MAEGEN, £5

BRACELET, JOMA JEWELLERY, £POA

WASH BAG, SOPHIE ALLPORT, £POA

GLASS POT, GISELA GRAHAM, £POA

BLOOMINGVILLE bloomingville.com/en/retailer, BRONTE BY MOON faire.com, DM BRANDS faire.com, EMMA BRIDGEWATER E: saleswholesale@emmabridgewater.co.uk, EVERY NOOK everynook.co.uk/pages/ wholesale-home-fragrance, GISELA GRAHAM trade.giselagraham.co.uk, JOMA JEWELLERY wholesale.jomajewellery.com, MAEGEN faire.com,HEYANNO Tel: 07730 072 600 E: cp@mosmosh.com, POM AMSTERDAM E: sales@pom-amsterdam.nl, SAMSØE SAMSØE E: vitus@samsoe.com, SOPHIE ALLPORT faire.com, SUNDAY Tel: 0207 636 3063 godske.com, YONDER yonderliving.com/pages/wholesale SEPTEMBER 2026 | boutique. | 27

SHOW PREVIEW

Halls of fame GET READY FOR AW26 WITH AUTUMN FAIR’S LATEST FASHION, HOMEWARES AND GIFTING SHOWCASE

F

rom British heritage brands to ethical pioneers, Autumn Fair's Fashion Destination promises plenty of new-season inspiration when it returns to NEC Birmingham later this month. The four-day event is well positioned for retailers hoping to top up their stock ahead of Christmas, offering a selection of short-order ranges across womenswear, jewellery and accessories.

Buyers can also source homewares, gifting, stationery and beauty within the show’s colossal halls. This season, garden retail event Glee will also take place alongside the show for two days, giving indie buyers access to even more ranges during one trip.

Fashion showcase

This season’s dedicated Fashion Destination will present a strong 28 | boutique. | SEPTEMBER 2026

selection of British brands, with lifestyle brand Weird Fish and contemporary occasionwear label Gini London both making their debuts. Oxford Blue will bring its modern take on classic country style while Lighthouse Clothing, Nina Murati and Goose Island will unveil their latest collections.

Swedish heritage brand Tretorn will be available for the first time this season, offering Scandi-style outerwear, iconic sneakers, rubber boots and bags. House of Jamoti returns following a successful Spring Fair debut, showcasing embroidered womenswear inspired

by Indian craftsmanship.

Buyers looking for ethically produced fashion will find brands including Nomads, Soruka, Lotusfeet and Pachamama.

Conscious label Nila Rubia, whose eponymous founder recently passed

away after raising awareness for brain tumour research, will also exhibit for the first time.

Jewellery and accessories are also expected to be strong this season, with Lisa Angel, Big Metal, Reeves and Reeves, White Leaf, Suzie Blue, Love Rocks, Primehide, Troop London and Mala Leather on the exhibitor line-up. Powder will return to the show floor after a fiveyear hiatus.

From 8-10 September, Glee will showcase an additional fashion offer, from elegant womenswear by Klass Eleganze to premium country clothing from Bartleby Clothing.

Buyers can also order footwear from Backdoor Shoes, JCB and French brand Rouchette.

Offering buyers access to more than half a million products under one roof, retail trade event Autumn Fair x Glee is expected to attract over 20,000 visitors when it opens its doors this September.

The next edition of Autumn Fair takes place at the NEC Birmingham from 6-9 September 2026. Register for free entry at autumnfair.com

Two shows. One ticket.

Your biggest buying moment.

For the first time, Autumn Fair and Glee run side by side on 8-9 September.

Source home décor, furniture, lighting, accessories and outdoor living, all under one roof.

6-9 SEPTEMBER 2026

6-10 SEPTEMBER 2026

NEC BIRMINGHAM

Free ticket

SHOW PREVIEW

Stand outs MUST-SEE FASHION AT SEPTEMBER’S AUTUMN FAIR

BETTY BASICS

STAND: 9D20-E21 Known for its affordable, casual essentials designed for everyday wardrobes, Australian womenswear brand Betty Basics offers go-to casual pieces shoppers can count on all year round. The label is known for its affordable, versatile and comfortable clothing in bright colours and prints that stand out in store. For SS27, its collection has a modern feel with bright seasonal prints in tropical florals, nautical navy stripes and dreamy Moroccan influences. The result is an easy, wearable collection designed with easy summer dressing in mind.

CONTACT: Tel: 0800 6129 009 E: info@carolccollections.com carolccollections.com

NOMADS

STAND: 9D51

Ethical womenswear brand Nomads and sister label Saige by Nomads are bringing their SS27 and AW26 collections to Autumn Fair. The new line from its original fair-trade collection showcases the thoughtful details, handcrafted influences and unique design elements the British brand is known for but with a fresh creative direction. Its silhouettes have evolved for the new season to offer a more contemporary and versatile feel while retaining its original design signature, with pretty dresses in considered fabrics sitting alongside chic ethically made separates. Elsewhere, Saige by Nomads offers both current and timeless styles for every occasion, with a focus on modern trends, quality craftsmanship and easy wearability. Wholesale prices are £15-35 for Nomads and £15-28 for Saige while the minimum order requirement starts from £300 for the first order for the season with flexible repeats.

CONTACT: Tel: 01566 788 425 E: info@nomadsclothing.co.uk nomadsclothingwholesale.com

TRETORN

STAND: 9D30

Swedish heritage brand Tretorn blends Scandi design with function and style, offering premium outerwear, iconic sneakers, rubber boots and bags. For SS27, its Lifestyle collection features technical, sustainable materials and timeless, minimalist design made to move from the city to the countryside. Its premium outerwear range leads with woven, tailored silhouettes such as the Loft Coat, Frame Jacket and Tower Coat. This season also sees the introduction of Urban Rain - a contemporary waterproof line of parkas, jackets and wrap raincoats. Elsewhere, it has fully redesigned its sneaker range, drawing on nearly 130 years in the sport and trainer market and reinterpreting hidden gems from its archive for modern shoppers.

Wholesale prices are around £40 per piece on average while the minimum order requirement is £800.

CONTACT: Tel: 0207 739 7620/ 07572 737 917 E: nakia@justagroup.co.uk

30 | boutique. | SEPTEMBER 2026

WOMAN MAN

Mini HOME

CHALK Autumn Winter collection is the result of a close-knit creative team who have shaped every detail, from the first sketch to the final photograph. A range designed to blend together beautiful fabrics and timeless silhouettes to be loved by everyone in the family.

Meet the CHALK team, see the latest designs and be inspired at our next trade shows.

Autumn Fair, Birmingham 6 - 9th September 2026 Top Drawer, London 13 - 15th September 2026

SEPTEMBER 2026 | boutique. | 31 www.chalkuk.com info@chalkuk.com @chalkuk

NEW COLLECTIONS

Last orders

FINALISE YOUR SS27 EDIT WITH OUR PICK OF MUST-SEE BRANDS

LILY & ME

Designed in Gloucestershire and produced ethically at its own factory in Nepal, British lifestyle brand Lily & Me creates feel-good womenswear in considered fabrics, vibrant colour palettes and hand-drawn prints.

Its SS27 collection offers a series of curated capsules to take retailers through the season inspired by the ancient craft of indigo dyeing and traditional textile techniques. Expect soft romantic blooms and relaxed silhouettes, creating pieces that feel feminine and wearable. Materials are key, with sustainable organic cotton, EcoVero viscose, gentle linen blends and Tencel Lyocell offered alongside new rib jersey, double cloth and lino weave seersucker.

Hero pieces include its best-selling Grasslands linen blend Jacket in new statement bloom Kindred Print, its popular Lowlands Blouse in textured jacquard organic cotton and new cropped Daymer Trousers in both coloured linen/viscose blends and a commercial linen denim.

Wholesale prices range from £5-35 per piece while the minimum order requirement is £2,000.

CONTACT: Tel: 01452 207 766 lilyandmeclothing.com 32 | boutique. | SEPTEMBER 2026

MASAI

TATE FASHION

Showcasing three occasionwear and daywear brands, Leeds-based distributor Tate Fashions offers sophisticated womenswear at every price point. Its collections are available on both short and forward order, with labels including Lizabella Occasionwear, daytime label Inco and the newly relaunched daywear and affordable event dressing brand Ella Boo. For SS27, Lizabella offers timeless elegance with a modern twist for formal occasionwear in pastels alongside vibrant and classic colourways. Inco, meanwhile, brings a range of versatile separates designed for mixing and matching while Ella Boo’s relaunch collection offers statement-making dresses in a vibrant colour palette. Wholesale prices range from £21 to £225 for occasionwear while the minimum order requirement is £1,000.

CONTACT: Tel: 01132 459 064 01132 460 605/ 07712 398 549 tatefashions.com

Founded in Copenhagen in 1992, Masai is known for its contemporary womenswear that combines effortless style with easy-to-wear silhouettes.

The brand has built a loyal following for its versatile collections and relaxed approach to dressing, underpinned by a commitment to longevity, quality and more responsible material choices. For SS27, it builds on its signature fluid shapes, layering pieces and timeless separates, adding fresh botanical prints and tactile textures. The collection, titled The Secret Garden, takes its cues from nature, combining organic shapes with expressive florals and handcrafted details that bring softness and movement. A palette of warm neutrals is lifted with delicate spring shades, creating a fresh yet wearable collection that’s perfect for everyday dressing.

CONTACT: London - Fionnuala Kiernan, Tel: 07922 575 409 E: fk@masai.dk and Louisa Jarman, Tel: 07387 124 035 E: lja@masai.dk; Manchester - Vicky Smith, Tel: 07884 230 356 E: vis@masai.dk

Telephone: 07342073889 Email: info@samanthajanewholesale.com Wholesale: www.samanthajanewholesale.com - Password protected Please contact for details.

STOCK UP

Fashion Extras THIS MONTH’S BEST ACCESSORIES, HOMEWARES AND JEWELLERY

COFFEE RUN

MEDITERRANEAN BREEZE

Inspired by sunny days on the Amalfi Coast, Lords Fragrance House’s Positano Candle features an uplifting aroma of basil, mint, tomato and pomelo with bergamot and limoncello. £POA; E: hello@lordsfragrancehouse.com

BELIEVE THE HYPE

STAY COOL

Made from 100 per cent recycled materials, Kind Bag’s waterresistant and machine washable Lunch Bag in Rainbow Waves print is a warm-weather essential for conscious shoppers. £POA; E: sales@kindbag.co

TASTE OF ITALY

Refresh your homewares selection with Damson Madder’s vintageinspired hand-painted coffee cups, produced in small batches in India using dishwasher-safe ceramics. £POA; E: lois@damsonmadder.com

Celebrate minor to major successes with Crumpet Prints’ greeting card, printed on luxurious recycled cardstock and paired with a recycled kraft envelope. £POA; E: info@crumpetprints.com

Bring a piece of nonna’s kitchen to the shop floor this season with Bloomingville’s retro style stone Stefano Jar, complete with a removable silicone seal. £POA; bloomingville.com/en/retailer

BIG FINISH

CLEAN LINES

FULL OF CHARM

An easy way to update outfits this SS27, wrap Bitte Kai Rand’s colourful silk scarves around necks, bags or ponytails for an instant pop of colour. £65; Tel: 07778 158 986 E: info@oldstrom.com 34 | boutique. | SEPTEMBER 2026

With a checked print and ruched strap, MSCH Copenhagen’s Nuka Shoulder Bag will bring Scandi cool to boutique accessories edits for SS27. £19.78; Tel: 07778 158 986 E: info@oldstrom.com

Made from woven leather, Selected’s Tawny Port keyring is an easy add-on purchase whether shoppers want to keep essentials safe or update their favourite handbag. £POA; E: cecilie.andersen@bestseller.com

STOCK UP

MAKING A LIST

Tick off daily tasks with Sass and Belle’s cute Sausage Dog To-Do List Pad. The brand offers a series of coordinating products in the same range including a mug and trinket dish. £POA; sassandbelletrade.co.uk

CALMING INFLUENCE

Featuring three fragrances inspired by the brand’s Scottish island home, Arran’s Mixed Eau de Toilette Discovery Set will transport the senses to a place of tranquillity. £POA; arran.com/pages/arran-wholesale

VINTAGE GLAMOUR

Michelle Corvane’s satin-lined Feather Bolero will bring drama to winter event wear while staving off the cold.

Available in three colourways, £POA; E: janet@bglobal-group.com

LUXE TWIST

Handmade in small batches with soft white baroque pearls, Kybele Studio’s statement Positano Necklace offers a modern twist on a timeless classic. £POA; E: hello@kybelestudio.com

OUTSIDE IN

Capturing the delicate aromas of an English country garden, Ludus’s Eden Rose Candle is hand poured using the purest mineral and soy wax for a clean, lingering scent. £POA; E: fiona@luduscandles.com

GOOD HAIR DAY

Perfect for everyday updos, Chalk’s Hereford Hair Claw is made from chic monochrome acetate - offering a modern twist on a classic accessory. £POA; chalkuk.com

CATCH OF THE DAY

Perfect for brightening up dining tables, shelves and windowsills, Rex London’s Glass Green Fish Candlestick offers a quirky update for styling homes this season. £POA; rexlondontrade.com

QUICK REFRESH

Perfect for refreshing clothing between washes, Steamery’s Fabric Spray neutralises unwanted odours leaving behind a fresh scent of sandalwood. £POA; Tel: 07778 158 986 E: info@oldstrom.com

INTO THE DEEP

Handcrafted by artisans in India, My Doris’s blue velvet Octopus Pouch is finished with an intricately beaded deep sea motif and sequins for extra sparkle. £7; wholesale.mydoris.co.uk/ SEPTEMBER 2026 | boutique. | 35

BTX Group GB | Head of Sales Kirsten Schueller Unit 11 Coda Studios - Fulham - London SW6 6AW | 07741 199428 | kisc@godske.com BTX Group A/S | Nordlundvej - 1 - 7330 Brande DK | info@btx.dk | +45 96 42 42 42 | btx-group.dk

W E C A R E W H AT Y O U W E A R

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.com

Easy does it BRING JOY TO THE SHOP FLOOR WITH LILY & ME’S SS27 COLLECTION

STOCK UP

LET IT SHINE

Lily & Me's best-selling Shine Dress returns for SS27 in a new bespoke geo print on organic cotton jersey.

An easy throw-on T-shirt dress with a relaxed fit, shoppers love its flattering V-neckline and raglan capped sleeves.

MATCH MAKER

The brand's popular organic cotton Alicia Vest and Evie Skirt have been reworked for the new season in a delicate leaf and bloom Seedling print.

Each piece works as part of an easywear coord or as a standalone to pair with the brand’s plain fabrics.

SPRING MEADOWS

Back for another season, Lily & Me’s organic cotton Lowlands Blouse has been refreshed in its pretty Meadow Study ditsy print.

Its relaxed boxy silhouette and vintage-inspired collar will elevate denim and tailoring all season.

SUMMER DENIM

Lily & Me’s Indigo Jacket and Daymer Trousers are made from a soft and lightweight cotton and linen blend denim. The boxy jacket is paired with Palazzo-style wide-leg cropped trousers, featuring a flat front and elasticated back waist for the perfect fit.

NEW SEASON EASE

Set to be a bestseller for SS27, the brand’s new Colette Vest and Ava Shorts make a striking summer coord in a red and ecru stripe on organic cotton.

CONTACT: Tel: 01452 207 766 E: info@lilyandmeclothing.com lilyandmeclothing.com SEPTEMBER 2026 | boutique. | 41

PROMOTION

Last days of summer COMPLETE YOUR SS27 BUY WITH EIGHT EUROPEAN WOMENSWEAR COLLECTIONS AT AMANDA KNIGHTS FASHION AGENCIES

F

rom elegant occasionwear to elevated everyday staples, Amanda Knights Fashion Agencies offers retailers a comprehensive lineup of established international womenswear brands.

The agency is currently showing eight European SS27 collections at its Manchester showroom, including occasionwear specialist Allison, offering contemporary daywear alongside luxurious 100 per cent silk styles; sophisticated Spanish tailoring from Bariloche; Danish outerwear

by Danwear; and casual separates from German label Doris Streich, known for its directional take on everyday dressing.

Completing the mix is Esperance & Co, with a versatile collection of cashmere and cotton knitwear.

New for SS27 is sophisticated Spanish knitwear label Montoto, offering distinctive styles in sizes 6 to 22. Designed and developed in the brand’s own local workshops, its collections use certified sustainable yarns including European organic flax, organic cotton, alpaca, cashmere and recycled polyamide.

Also joining the agency’s roster this season is luxury Greek label La Soie, bringing timeless elegance to the showroom with effortless occasionwear, eveningwear and daywear designed for women of all ages.

Across its portfolio, the agency offers sizes 6 to 26, with selected labels extending to UK 28-30, giving retailers plenty of choice for a broad customer base.

Showing at 338 East Lancashire Road, Swinton, Manchester M27 0LJ (including evenings and weekends).

CONTACT: Tel: 0161 236 4455/ 07801 979 682 E: sales@knightsfashion.co.uk knightsfashionagency.co.uk 42 | boutique. | SEPTEMBER 2026

ALLISON CONTEMPORARY

See it first!

BARILOCHE

DORIS STREICH

BARILOCHE

LA SOIE

ALLISON

Be inspired by our portfolio of Sun-sational Sophisticated Summer 2027 collections

Our showrooms are based 5 miles from the City centre of Manchester on the East Lancashire Road, within easy reach of surrounding

motorways or a short taxi ride from Piccadilly Station. We have ample free parking directly outside.

We have a varied selection of international brands to suit all ages

and budgets. If you would like to come along and view any of our

collections or for more details, please do get in touch. (Evening and weekend appointments available.)

Warmest wishes from Amanda and the Team

NEW FOR THIS SEASON LA SOIE AND MONTOTO KNITWEAR

AMANDA KNIGHTS FASHION AGENCIES 338 East Lancashire Road, Swinton, Manchester M27 0LJ

0161 236 4455 | 07801 979682 | sales@knightsfashion.co.uk | www.knightsfashionagency.co.uk

Let’s keep in touch TO RECEIVE ALL THE LATEST INDUSTRY NEWS AND TRENDS PLEASE RENEW YOUR SUBSCRIPTION DETAILS WITH US Please visit boutique-magazine.co.uk/subscribe and complete your details to keep us up to date and continue with your subscription

Don’t miss an issue...

44 | boutique. | SEPTEMBER 2026

Down to Business INSIGHT FOR FASHION INDIES

RIPE FOR THE PICKING The way shoppers are searching online is changing – and indies need to keep up.

This month we reveal why AI is becoming an important factor to consider when planning your digital marketing strategy. Plus, two indies share their best summer sellers and we highlight the benefits of entering this year’s Boutique Star Awards...

SEPTEMBER 2026 | boutique. | 45

DOWN TO BUSINESS

A happy medium FIND YOU HO W AI IS CHANGING THE WA Y CUSTOMERS T I T) ONL INE (AND WHA T YOU NEED TO DO ABOU

F

or years, retailers have focused on one specific goal when it comes to online visibility: ranking highly on Google. But as AI tools such as ChatGPT, Gemini and Google’s AI Overviews become part of mainstream shopping habits, the way consumers discover brands is beginning to shift.

Rather than typing keywords into a search bar, shoppers are increasingly asking AI platforms for personalised recommendations. For instance, a shopper looking for everyday womenswear in their local area may have once Googled “women’s boutiques near me.” Today, she can ask an AI assistant to recommend the best local shop for her age, style and budget - and receive a shortlist without needing to scroll through traditional search results.

But ranking number one on Google and being the boutique AI recommends to potential customers aren’t necessarily the same thing. And indies need to start thinking more broadly about how customers find them online and what makes an AI platform recommend one shop over another.

46 | boutique. | SEPTEMBER 2026

Search party

While Google is still the most widely used method to find products, AI-powered search is growing rapidly.

Research cited by digital marketing agency New Horizon Marketing and Advertising found that 37 per cent of AI users now begin searches with AI tools rather than Google, while 60 per cent believe AI provides better answers than traditional search.

At the same time, Google’s own search experience is changing. AI Overviews are now appearing above listings, meaning users can receive detailed summaries and recommendations without clicking through to a website.

For retailers, this means there’s a growing need to be seen as a credible source that AI platforms recognise and recommend.

As Joaquin Morales Luque, search director at New Horizon Marketing and Advertising, explains: “AI hasn't replaced SEO - it has raised the bar. The brands winning search in 2026 are the ones that AI systems recognise as credible local businesses, not just well-optimised websites.”

DOWN TO BUSINESS Gaining trust

So, how do you make your business more trustworthy to AI? Unlike traditional search engines, AI assistants don’t simply present a list of websites ranked by keywords.

Instead, they attempt to provide an answer based on information they consider credible, relevant and useful.

Retailers therefore need to think not only about where their website ranks, but about whether their business has enough authority online to be surfaced when shoppers ask AI for recommendations.

That places greater importance on factors such as consistent business information, positive reviews, expert media coverage and genuinely useful online content.

Rather than producing content purely to target keywords, retailers should consider creating buying guides, styling advice, gift inspiration and frequently asked questions that genuinely help customers make purchasing decisions.

Digital PR also has an increasingly important role to play. Mentions in respected publications, industry websites and other trusted sources can help strengthen the wider online authority of a business as AI discovery grows.

For independent retailers, reputation is becoming just as important online as it has always been on the high street.

A new reach

Just as businesses can pay for Google Ads while also competing for organic search visibility, AI is beginning to offer both paid and organic routes to discovery. But the two are separate: paying to advertise on ChatGPT does not mean paying to be recommended by ChatGPT. Instead, sponsored placements have begun appearing separately from its answers for users on Free and Go plans. Advertisers can now create campaigns through its Ads Manager Beta, set budgets and optimise towards objectives including conversions such as purchases, enquiries and sign-ups.

And unlike traditional keyword advertising, ChatGPT can use the context and intent of a conversation to determine which ads are relevant.

This could make it particularly interesting for fashion independents, where shoppers might be having highly specific conversations about products, budgets, sizing or occasions before making a purchase.

However, early results could easily be misunderstood.

According to Thomas Phillips, founder of DTC SEO Agency, shoppers using ChatGPT are often much further along in the buying journey than those carrying out a traditional Google search: “A lot of businesses will look at their first ChatGPT campaign and think it's outperforming Google overnight,” he says. “That could be a very expensive misunderstanding.”

Someone asking ChatGPT to recommend the best wedding guest outfits for petite women for under £300 has already specified the occasion, fit and budget.

Someone searching “occasionwear” on Google may only be beginning their research.

As a result, ChatGPT advertising may naturally deliver stronger conversion rates, but that doesn't necessarily mean it deserves a larger share of the marketing budget.

Instead, Phillips recommends retailers assess wider performance indicators including customer acquisition costs, average order value, repeat purchases and assisted conversions across multiple marketing channels. “They're serving different moments in the buying journey,” he says. “The smartest advertisers will use both.”

Future proofing

The arrival of AI search doesn't mean businesses should abandon traditional search marketing. Instead, it adds another layer to how consumers discover products, compare brands and make purchasing decisions.

For indies, success will increasingly depend on being visible wherever those conversations happen.

That means thinking beyond traditional search rankings and considering both sides of AI discovery: where it makes sense to pay for visibility and what businesses can do to increase their chances of being recommended organically.

Google remains an essential part of the marketing mix, but it’s no longer the only place shoppers are looking for answers. Retailers that understand how AI search and advertising fit alongside their existing digital marketing strategies will be best placed to adapt as buying journeys continue to evolve.

ADVERTISING INTELL IGENCE 1. Continue investing in Google

rather than viewing AI as a replacement.

2. Build trust through customer reviews, media coverage and expert content.

3. Create useful online resources that

answer shoppers’ questions rather than simply promoting products.

4. Keep business information accurate

and consistent across websites, directories and social media platforms.

5. Experiment with AI advertising using

modest budgets and look beyond conversion rates to customer acquisition costs, average order value and repeat purchases before shifting spend from existing channels.

SEPTEMBER 2026 | boutique. | 47

STOCK UP

BEST SELLERS INDIES SHARE WHAT’S FLYING OFF THE RAILS THIS MONTH

Madeleine James

Sophie Young

“We’ve seen a real mix of brands selling well - The Tiny Big Sister’s sailor-style cotton trousers have been exceptional.

Hod’s embroidered pieces were far more popular than anticipated. Accessories have also been strong; Le Bon Shoppe socks are a great addon purchase whatever the weather and silk squares and neck scarves have all almost sold out.”

“TWNS the Label has been our standout brand over the past couple of weeks. Customers are walking into the store, seeing the colour and instantly smiling. It brings a real sense of fun to autumn dressing. Lilly Pilly has also been one of our top performing brands - the Iris Linen Dresses and Pia Linen tops have been particularly strong. A personal favourite of mine has to be the American Vintage Vitow cardigans - I talk about them all the time because they’re such a staple in my own wardrobe!”

MARGAUX, MARGATE

“We sold three The Jacksons bags in just five minutes.”

“Stella Nova has performed well - particularly dresses.”

48 | boutique. | SEPTEMBER 2026

DOTIQUE, WITNEY

“ME369 has become such a favourite. It brings so much fun to a wardrobe.”

“MAC Dream Wide Jeans are our year-round bestseller. As soon as someone tries them on, they fall in love.”

HU G

L AL

EASTERN COUNTIES LEATHER

E

DUCTONS O RE N

EST. 1879

LEATHER & SHEEPSKIN

SALES@ECLEATHER.CO.UK

WWW.ECLTRADE.CO.UK NO MIN ORDER | NO PACK SIZES

LEATHER BAGS & PURSES

DOWN TO BUSINESS

Something to celebrate RAISE YOUR BUSINESS’S PROFILE (AND YOUR SPIRITS)

BY ENTERING THIS YEAR’S BOUTIQUE STAR AWARDS

E

ntries for the Boutique Star Awards 2026 close at the end of this month - giving retailers and suppliers just a matter of weeks to put their businesses forward for recognition.

The indie fashion industry has endured a tough few years. The move towards online shopping, a decline in high street footfall and rising business costs have impacted the majority of brands and retailers. We’ve seen countless store closures over the past 12 months as well as brands shutting their order books for the last time.

Yet this industry has a habit of doing things differently.

Independent retailers build loyal communities, champion 50 | boutique. | SEPTEMBER 2026

new brands and create memorable shopping experiences that could never be replicated online. And those qualities deserve to be celebrated.

Back for its sixth year, the Boutique Star Awards 2026 includes 20 categories created to recognise the talent and dedication of independent retailers, agents and brands. We’ve introduced three new retailer categories: Independent Department Store of the Year, Resilient Retailer of the Year and Retailer Event of the Year. And for suppliers, there are two new trophies for Lifestyle and Accessories Brand of the Year and Tech Innovation of the Year.

If you’re thinking of entering, it’s free and easy to put

DOWN TO BUSINESS

2026 CATEGORIES RETAILERS Fashion Independent of the Year Social Media Strategy of the Year New Independent of the Year Manager of the Year Online Shop of the Year Loyalty Programme of the Year NEW: Independent Department Store of the Year SPONSORED BY CITY GODDESS NEW: Resilient Retailer of the Year NEW: Retailer Event of the Year

SUPPLIERS British Brand of the Year Fashion Agency of the Year SPONSORED BY HARROGATE FASHION WEEK Footwear Brand of the Year Conscious Brand of the Year Womenswear Brand of the Year Emerging Brand of the Year NEW: Lifestyle and Accessories Brand of the Year NEW: Tech Innovation of the Year

SPECIAL AWARDS

your business forward online.

This year’s winners’ party will take place on Tuesday 10 November at the Victory Services Club in central London, giving the industry a chance to celebrate the year’s best success stories.

Whether you've transformed your store, built a loyal customer following, launched a new initiative or simply continued to thrive in challenging times, your achievements deserve to be recognised.

Celebrating independent retail isn't just about individual success – it's about shining a spotlight on the businesses that make the high street so unique.

Entries close on Monday 31 August.

Full details and entry forms are available at boutique-magazine.co.uk/boutiquestar-awards-2026.

Favourite Supplier of the Year (voted by readers) Lifetime Achievement Outstanding Business SPONSORED BY CITY GODDESS

JUDGING PANEL Deryane Tadd, The Dressing Room Claire Wright, Gemini Woman Andrew Goodacre, Bira Juls Dawson, Just A Group Diane Sykes, Diane Sykes Fashion Georgia Flynn, Harrogate Fashion Week Clare Bailey, Retail Champion Catherine Erdly, the Resilient Retail Club Gemma Ward, Boutique magazine SEPTEMBER 2026 | boutique. | 51

DOWN TO BUSINESS

“We’re calling for free parking in town centres” SPRING AND AUTUMN FAIR’S JACKSON SZABO ON A NEW CAMPAIGN TO DRIVE RETAIL FOOTFALL

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here’s no shortage of commentary about the challenges facing Britain’s high streets. However, our conversations with independent retailers tell a more optimistic story: many of you are adapting, innovating and investing in growth.

Those discussions inspired us to try and understand what would make the biggest difference to the future of Britain’s high streets. And earlier this year we launched the Voices of Retail report in partnership with Faire.

The findings from this research have led Spring and Autumn Fair to launch a Parliamentary petition calling on local authorities in England to introduce a minimum of 90 minutes of free parking in town and city centres.

We believe implementing this across the country would make it easier for people to support their local high streets and the independent businesses they already value.

Over a third of retailers (38 per cent) identified free parking as the single intervention most likely to have a positive impact on their business. Meanwhile, 63 per cent of consumers said being able to leave their car for free would encourage them to visit town and city centres more often.

We’re pushing the government for 90 minutes because it gives shoppers enough time to browse independent shops, stop for a coffee, visit other local businesses and spend more across the town centre.

Elsewhere, our research revealed every reason for indies to be optimistic. More than seven in ten retailers told us their business is either stable or growing, while 96 per cent of shoppers said independent retailers are important to their local communities.

Nearly all respondents said they would spend more if their local high street offered a better mix of shops (95 per cent), while even more want town centres to be destinations for experiences outside of retail.

52 | boutique. | SEPTEMBER 2026

Creating those destinations will ultimately depend on local action. While national policy has an important role to play, decisions around parking, accessibility and town centre investment sit largely with local authorities. We believe parking should be viewed not simply as a source of revenue, but as a tool to stimulate footfall, strengthen local businesses and support thriving town centres.

Our petition is designed to start that conversation – and we need 100,000 signatures for this issue to be debated

by Parliament. That’s why we’re asking for your support and encouraging suppliers, trade associations and media partners to help amplify the campaign. As well as signing, you can spread the word by promoting the petition instore and online using our retailer campaign pack (details for both below).

Consumers have told us what they want from their high streets and retailers have told us what's holding them back. It's now time to turn that insight into action.

Jackson Szabo is portfolio director for Spring and Autumn Fair. To find out more about the show visit autumnfair.com

GET INVOLVED SIGN THE PETITION petition.parliament.uk/petitions/772686

REQUEST A CAMPAIGN PACK E: visitor@autumnfair.com

DOWNLOAD REPORT autumnfair.com/voices-retail-report

SUPPORT FREE PARKING. BACK LOCAL BUSINESSES. BRING PEOPLE BACK.

EYEBROW

We're calling for 90 minutes' free parking in town and city centres across England.

Because more time in town means more time to: SHOP • BROWSE • DISCOVER • EAT • ENJOY

Help us reach 100,000 signatures Support your high street and help us make it happen!

Sign the parliamentary petition SEPTEMBER 2026 | boutique. | 53

THE ONLY AWARDS DEDICATED TO FASHION INDIES 20 RETAILER AND SUPPLIER CATEGORIES INCLUDING FIVE NEW AWARDS FOR 2026 FEATURING: Retail Event of the Year British Brand of the Year Favourite Supplier of the Year Fashion Independent of the Year Womenswear Brand of the Year

Free to enter Favourite Supplier nominations now open

Enter the Boutique Star Awards 2026 ENTRIES OPEN NOW EMAIL JULIE@BPMEDIALTD.CO.UK FOR ENTRY OR SPONSORSHIP INFORMATION

Shop Talk ALYSSA IAQUINTO AND LILY QUENNEVILLE

INDUSTRY OPINION

LONDON CALLING Away from the crowds on Portobello Road, Rove London brings under-theradar labels to fashion-savvy shoppers in Notting Hill. Here US-born founders Alyssa Iaquinto and Lily Quenneville reveal their buying strategy, surprise bestsellers and the one item they never want to see again…

SEPTEMBER 2026 | boutique. | 55

SHOP TALK

The American dream

THREE YEARS AGO ALYSSA IAQUINTO AND LILY QUENNEVILLE SWAPPED THEIR FASHION CAREERS TO OPEN THEIR DREAM BOUTIQUE. HERE’S HOW THE US-BORN DUO HAS GROWN ROVE LONDON INTO ONE OF NOTTING HILL’S BEST DESTINATIONS FOR CULT FASHION

I

f anyone’s living out their dream in London, it’s Alyssa Iaquinto and Lily Quenneville – two Americans who met in the UK, quit their fashion jobs and opened their own multi-brand boutique in Notting Hill.

Located at the northern tip of Portobello Road in trendy Golborne Village, their brainchild Rove London has become a go-to fashion destination for women in the know. And while it’s only just celebrated its third anniversary, the 800sq ft store has already amassed a loyal customer base of well-heeled locals alongside an online shop that draws in fashion fans nationwide.

Yet the co-founders only met by chance. As expats living in London, they quickly bonded over a shared frustration at not being able to find their favourite brands.

Both were working in fashion at the time – Iaquinto was buying and merchandise planning for Abercrombie and Fitch while Quenneville was working in fashion wholesale. They soon realised they had all the skills – and ambition - to open their own boutique: “It’s something we’d both always wanted to do,” says Quenneville. “Our shared vision was to bring all the labels we love from around the world to London.”

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A roving eye

Rove London carries a carefully curated edit of premium womenswear alongside fashion jewellery and accessories. While it was originally intended for a younger demographic, Iaquinto and Quenneville say its higher price tag tends to appeal to working professionals in their 30s and 40s.

Exclusivity, quality and classic-yet-trend-conscious designs are all hallmarks of the store’s unique product mix: “Our curation is based on our personal style, which is always changing and evolving,” says Quenneville.

“We love dainty floral prints, ruffles and colour. It’s not particularly minimalist; it’s much more playful.”

SHOP TALK

On Rove’s airy, minimalist shop floor, shoppers can browse mid to high-end labels such as US brand Dôen – “our biggest bestseller, without fail” – alongside beautiful ready-to-wear dresses from LA’s Staud, “amazing quality” cashmere by Soft Goat and vintageinspired jewellery from Heaven Mayhem. “We’re the only UK stockist for many labels," says Iaquinto. "We want customers to come here and find pieces they can’t find anywhere else. Plus, it gives them another reason to try things on in person.”

This season the retailer has also introduced dainty earrings and necklaces by American designer Lili Claspe, which sold out within days of entering the shop floor, and its first ever London-based brand: De La Vali, offering cool boho-style beachwear and dresses for golden hour.

Rove also stocks more mainstream premium labels including Agolde, Faithfull the Brand and Simkhai. And for AW26, it is bringing in Danish favourite By Malene Birger as the brand prepares to expand its presence within the UK. “It’s already well-known but we think our customers are going to love it.”

A tale of two cities

Iaquinto and Quenneville always buy together, travelling to Paris four times a year to visit brand and agent showrooms: “The brands we work with generally all show there, which works really well because we can see so much in one trip.

We also spend time shopping to see what other boutiques are doing and discover new favourite brands.”

The co-founders say they are specifically looking for styles with a mid-luxury price tag that “feel timeless but still have a fashion-forward edge.” They hold off placing a single order until they’ve seen everything, then make showroom selections and create a master mood board.

This enables them to build outfits and consider how the collections will be merchandised in-store before committing seasonal budgets.

Customer feedback is a key part of each buying trip – and they actively share the process with their followers on social media: “While we’re there we’ll ask them to vote on colours or styles. They love getting involved and we genuinely take that feedback into account,” says Iaquinto.

SEPTEMBER 2026 | boutique. | 57

SHOP TALK

“People tell us they found us on our socials multiple times a day” Quenneville adds: “Because we love buying so much it's easy to get carried away, so we always have to look at everything through the customer's eyes. We’re in the store talking to our customers every single day so we know what they’re looking for. Many are very brand savvy too and will tell us about new labels they’d like us to stock.”

The co-founders also use sales data to review what worked and what didn’t. Other times they’ll throw in a wild card just because it’s something they personally love: “We brought in a mini dress this season that we didn’t think would sell – but 20 units flew out in one week. Sometimes a risk can pay off.”

Hot girl summer

It’s no surprise that summer’s biggest sellers have been heatwave friendly, throw-on dresses and separates. “Our customers are looking for easy-to-wear pieces that will stand the test of time,” says Quenneville.

They’re also more open to having more fun during the warmer months than they are once the temperature dips: “By the winter, it’s more about wardrobe staples such as great jeans, a good sweater and outerwear.

Accessories are where they’re willing to experiment.”

Last summer, Rove London also introduced a bridal edit made up of white dresses from brands such as Shona Joy, Simkhai and Tresse. “More and more customers were asking for bridal pieces - not necessarily for the wedding day itself, but for the hen party, rehearsal dinner or second look.”

As part of its launch, the retailer collaborated with SheerLuxe to host a bridal evening where they styled their favourite looks and helped guests create outfits. “It gave us an opportunity to chat with London's bridal community and find out what they were shopping for. It was a really fun event.”

58 | boutique. | SEPTEMBER 2026

So far, the concept has been popular and will remain a part of its SS27 line-up too: “It’s worked well, but next season we’re going to carry it forward a little bit differently with more statement styles,” says Iaquinto.

Community spirit

Creating a community is something the co-founders value greatly and they say the store is a place customers come to browse, buy or just call in for a catch up: “We're the face of the brand and we want to stay connected with our customers,” says Quenneville. “Many have even become our friends.”

This year Rove has hosted a series of shopping events and workshops in-store, such as a jewellery-making class and podcast launch. “We’ve also done some influencer activity, but community events have had a far bigger impact. We’d love to do more because they help customers feel more involved and they’re a nice way to thank them for their support.”

Social media is another key sales driver for the co-founders.

With a strong presence on both Instagram and TikTok, they say the aim for both channels is to build a community while giving shoppers a reason to visit the store. “It has made a huge difference in driving brand awareness,” says Iaquinto.

“Customers tell us they found us through our social media channels multiple times a day.”

Rove’s strategy is founder-led, with both Iaquinto and Quenneville featuring in most - if not all - posts. “We focus on behind-the-scenes content. Customers are always very interested to know how we got here and enjoy feeling connected to the community. That creates a really loyal customer base.”

SHOP TALK

Followers also want to be first to know when new deliveries arrive, so unboxing videos rank highly: “Those posts generate some of our highest engagement rates,” Quenneville says. “People will often come into the shop that very day if they want something because they know we don't stock huge quantities.”

To help with content creation, the pair now employ a dedicated social media manager who comes in once a week to film: “It’s great to have someone bring in new ideas and a fresh perspective,” they say. “We're both chronically online and we are inspired by trends and what other people are posting, but we always want our content to have its own personality.”

Growth area

While the co-founders’ biggest focus remains on instore sales, online generates around 30 per cent of its revenue – and this is an area they hope to grow. They’ve recently introduced the Manychat Meta Business Partner tool, where customers can comment a word on a post to receive a shopping link: “We’re still in the trial phase, working out how we can grow our organic social media audience and experiment with different formats. We're continuing to invest in social media because it helps keep customers coming back, and people genuinely like supporting small businesses.”

Looking ahead, Iaquinto and Quenneville have their sights set on expansion, with ambitions to open a second London location before eventually taking the concept

back to the US. “We love that most of our customers still want to come in and see us to shop. The experience of bricks-and-mortar retail is unlike anything else. Our dream is to build on that.”

Before then, however, another renovation is at the top of their agenda – especially since the original opening was such a whirlwind. “We only had two weeks to transform the unit from a drab café to a chic boutique,” says Quenneville. “My husband is a builder, so he was able to help with the bigger jobs. But if I never touch a paintbrush again, it’ll be too soon.”

The plan is to completely reconfigure the shop floor next spring, moving the till to the back and introducing a sofa to create a more welcoming space. “You can feel disconnected from customers if you’re stood behind a counter,” says Iaquinto. “It will also be fun for friends to sit down while customers are trying things on. Having the benefit of three years in business means we’re much more confident about what we want.”

The colour scheme will also get a refresh. Only this time, there’ll be enough in the budget to leave the decorating to someone else.

SEPTEMBER 2026 | boutique. | 59

SHOP TALK

TALKING NOTES AMPERSAND FRAGRANCES’ DAVID WALKER ON NICHE SCENTS AND THE POWER OF INDIE RETAILERS

S

ince entering the market four years ago, Ampersand Fragrances has grown from niche start-up to industry favourite. Here founder David Walker reveals why its sustainable scents have earned a place on the shelves of more than 350 independent retailers…

My career background is…

Working with many major perfume houses and retailers, which gave me real insight into the technical side of the fragrance industry.

I launched Ampersand because…

The mainstream market was shrinking. We already had the formulation chemists in place, so manufacturing fragrances for niche brands was a natural progression.

Most people probably don’t know…

The range started as a project for a trade show and was never actually intended to become a retail brand.

What we decided to do differently…

Launching in the traditional way would have required millions of pounds in marketing, so we stripped everything back and created an ethical product that puts all the emphasis on what’s inside the bottle.

We create our fragrances by…

Working with a wide variety of perfumers to ensure every fragrance has its own distinct character. Our scents are made in England, and we focus on longevity and fragrances people will enjoy wearing for many years.

Independent retailers are crucial to our strategy…

Because their customers are looking for something different.

Indie buyers also tend to buy products they genuinely love rather than simply following trends.

Our best-selling scent is…

California. It’s a fresh floral fragrance with apple and lemon notes that lift the florals, making it light, clean and incredibly wearable while still offering excellent longevity.

We support our stockists by…

Never discounting or marketing directly to their customers. We don’t supply online-only retailers or multiples, and we've turned down some very big names because it didn't fit our philosophy.

CONTACT: E: connect@ampersandfragrances.com

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Boutique owners should know…

There’s continued growth in niche fragrance. Over the past few years there’s been a significant shift away from heritage brands towards fragrances that feel more individual and distinctive.

SHOP TALK

“A high street only works when all of it is thriving” BIRA CEO ANDREW GOODACRE ON BUSINESS RATES AND CELEBRATING INDIE RETAIL

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ithin days of entering Downing Street, Andy Burnham moved fast on a number of policy pledges, announcing a cap on bus fares, a cut to VAT on household electricity bills and a 20 per cent reduction in business rates for pubs, clubs and live music venues.

I understand why hospitality gets the headlines. Pubs are visible, they are loved, and they make for a good photo opportunity. But I have to ask the question that thousands of independent retailers are asking me right now: what about the rest of the high street?

This is not the first time hospitality has been singled out for special treatment on business rates. It happened last year too, when changes to the system left many shops facing bills that have more than doubled since 2024, while pubs picked up a discount. Now it has happened again.

Meanwhile, the shops that sit alongside are left carrying an ever-heavier load. Seventeen thousand stores closed in 2025 and many thousands of jobs went with them. That number will keep rising if we carry on treating one sector as the whole story of the high street.

This is not about begrudging pubs their support – it’s about fairness. A high street only works when all of it is thriving.

If Burnham’s serious about a high street renaissance in every postcode - and his early messaging suggests he is - then he needs a plan that goes further than pubs and 62 | boutique. | SEPTEMBER 2026

clubs. We need a permanent reform of business rates for all high street businesses - not a piecemeal discount for one sector at a time. It means finally getting to grips with online marketplace sellers who avoid VAT and undercut shops that play by the rules. And it means closing the low-value import loophole that lets cheap goods arrive from overseas without paying their fair share of tax.

At Bira, supporting high streets is not a slogan – it’s what we do at grassroots level.

That work continues this year with the Love Your High Street Awards, which invite the public to nominate and vote for their most-loved independent shops.

Nominations are open from Monday 3 August to Sunday 30 August, with the public vote then opening on 14 September. The overall winner will be announced on Monday 26 October, just ahead of Love Your High Street Week, which runs from 9 – 15 November.

Last year's inaugural awards saw hundreds of independent retailers nominated, with the final contested by eight outstanding shops. The public vote crowned Headhunters – a barbershop and railway museum in Northern Ireland, where customers can combine a haircut with their interest in local railway history. That is what independent retail does at its best.

If the prime minister wants to see what a thriving high street looks like, he doesn't need to look far. He just needs to see the thousands of independents in this country who never stopped showing up for their towns.

FRESH CLOTHES. FASTER ROUTINES. BETTER WARDROBES.

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Contact us to become a stockist.

propress.com

SHOP TALK

“Successful buying means creating excitement without losing commercial discipline” RETAIL CHAMPION CLARE BAILEY ON ACHIEVING THE RIGHT PRODUCT MIX THIS CHRISTMAS

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very Christmas, independent fashion retailers face the same dilemma. Do you invest in partywear knowing there’s every chance it will end up on the sale rail later? Or do you play it safe, buy commercially, and risk missing one of the most emotional buying periods of the year?

It's an understandable question, particularly when margins are under pressure and every buying decision feels more significant than ever. My view? You absolutely should buy into occasionwear. But you need to buy it differently.

One of the biggest mistakes retailers make is assuming January sales are responsible for eroding profit. More often than not, the damage was done much earlier when the buying decisions were made. Discounting rarely creates a margin problem - overbuying does.

That’s an important distinction because Christmas 2026 is shaping up to be another season where emotion will heavily influence purchasing decisions. Customers aren't simply shopping for clothes - they're shopping for office parties, New Year's Eve celebrations and the chance to spend time together. After years of uncertainty, people continue to place greater value on experiences.

As we discussed recently on the Retail Reckoning podcast, while technology and AI continue to transform retail, they are also creating an interesting counterbalance.

The more digitalised our lives become, the more people seem to value genuine human connection. Christmas is one of the few times of year when that desire is amplified, and fashion plays an important role in helping people feel confident for those occasions.

That doesn’t mean filling your rails with sequins and hoping for the best. The strongest buyers understand that successful buying isn’t about predicting the next trend – it’s about creating excitement without losing commercial discipline.

One strategy I've seen work brilliantly is using a carefully selected range of true statement pieces with a genuine ‘when it’s gone, it’s gone’ approach. Customers know those pieces won't be replenished, so they're far more likely to buy when they see them. That sense 64 | boutique. | SEPTEMBER 2026

of exclusivity creates urgency without relying on discounting. The key, however, is balance.

I once worked with a lovely boutique in Lichfield that became so focused on buying statement pieces that it unintentionally neglected the everyday staples its customers visited for time and again. The best boutiques protect both. They create theatre with carefully chosen standouts while making sure the core collection remains well stocked. Then, when selecting occasionwear, they look for longevity. A velvet blazer shouldn’t only work for the office Christmas party but also earn its place in a customer’s wardrobe for winter or even spring events.

Likewise, a beautiful satin dress shouldn't feel redundant on 2 January.

That thinking protects your customer just as much as it protects your margin. It also reduces the pressure to discount aggressively in January because your stock still feels relevant.

Independents are perfectly placed to capture the demand for emotional purchases because they offer something algorithms never can: personality, expertise and genuine styling advice.

So don’t be afraid to buy the partywear. Just make sure you’re buying it with a strategy instead of optimism alone.

Clare Bailey is one of the UK’s leading independent retail experts, consultant, speaker and founder of Retail Champion.

She advises retail businesses from sole traders to major brands and is a regular commentator across national media; retailchampion.co.uk

Listen to the Retail Reckoning podcast Sign up for VIP alerts to Clare’s latest podcast at retailreckoningpodcast.co.uk/newsletter

31.08 – 02.09.2026 PARIS LE BOURGET, FRANCE

Weaving the Future Sourcing | Business | Solutions

texworld-paris.com

BUYERS GUIDE

BUYERS GUIDE ACCESSORIES

EVENTS AND EXHIBITIONS

Blunt

Boutique Star Awards

Euroleathers

Footwear Today Live

Rainy Days made Good E: ordersuk@bluntumbrellas.com | W: www.bluntumbrellas.co.uk

Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 | E: sales@euroleathers.com W: www.euroleathers.com

Eastern Counties Leather

Sheepskin and Leather Slippers, Handbags, Purses, Wallets & More T: 01225 865317 | W: www.ecltrade.co.uk | E: sales@ecleather.co.uk

Liz D’esterre Fashion Agency

Brands: Lola Casademunt | Dolcezza | Tuzzi T: 07956 216801 | E: lizdesterre@yahoo.co.uk W: www.lizdesterrefashionagency.com

Scream Pretty

Lily Charmed Ltd Contact: Lucy Lee T: 01753 424160 | E: trade@screampretty.com W: tradescreampretty.com / screampretty.com

Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 | E: Julie@bpmedialtd.co.uk

National Conference Centre Birmingham Show Dates: February 1st & 2nd 2026 Contact: Charlotte Steadman | E: csteadman@datateam.co.uk T: 01622 699142 | W: www.footwearstockrooms.co.uk

Harrogate Fashion Week

Harrogate Convention Centre Show Dates: 7-9 February 2027 T: +44 (0)1423 623 701 / 07551329675 E: georgia@harrogatefashionweek.com W: harrogatefashionweek.com

Indx Woman

Cranmore Park, Solihull Show Dates : 19-21 Jul 2026 W: www.indxshows.co.uk/indx-fashion/womenswear/womenswear

Indx National Intimate Apparel Show

Show Dates: 26-28 July 2026 W: www.indxshows.co.uk/shows/intimate-apparel

Texworld Evolution Paris

BUSINESS Futura Retail Solutions Ltd

Texworld apparel sourcing Paris Porte de Versailles, Hall 7 Show Dates: 31 August - 2 September 2026 E: visitorservice@france.messefrankfurt.com

Futura specialise in software for EPOS, retail and warehouse management including pick, pack and dispatch to power your ecommerce operations.

The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 | E: sales@futurauk.com | W: www.futura4retail.co.uk

Autumn and Spring Fair

Top To Toe

Uncover the exceptional Olympia International Organiser: Hyve Ltd W: scoop-international.com

Software Systems Lyonsdown House, 23-29 Hendon Lane, London, N3 1RT T: 020 3376 5888 | E: info@toptotoe.com

Show Dates: 6-9 September 2026 Organiser: Hyve Group W: www.autumnfair.com

Scoop

UKP Worldwide

UKP Worldwide (UKPW) are a customs agent specialising in customs clearance of low and high value eCommerce parcels including fully managed returns logistics and duty reclaim.

UK Office: Unit 18‑19 Wornal Park, Menmarsh Road, Worminghall, Aylesbury, Bucks, HP18 9JX T: +44 (0) 1844 398 880 | W: ukpworldwide.com

FOOTWEAR Caprice Shoes

T: 07734 247 669 | E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk | Facebook: /capriceshoes

The Brand Ambassadors

Brands: Les Tropeziennes | Terry De Havilland Contact :Lucy Walsh | E: Lucy@thebrandambassadors.london

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BUYERS GUIDE

I N T I M AT E S & S W I M W E A R Concrete Concept Ltd

Brands: Adidas underwear men’s and women’s | Wolford Intimates | CCDK Copenhagen | Girlfriend Collective | PJ Salvage | CNCRT London | Noblesse Oblige | Schiesser Showroom space: Space G.12, The Shepherds Building, Charecroft Way, Shepherds Bush,W14 0EE Contact: Founder/Managing Director – Angela Barker-Blundell T: +44(0)7887 730754 | W: www.concrete-concept.org

Patricia Eve

Brands: Miraclesuit | Naomi & Nicole | Cupid Fine Shapewear | Secret Weapons | Blackspade | Iconique | Aqua Blu | Amoressa T: + 44 (0)1423 885374 | Fax: + 44 (0)1423 881679 E: webenquiries@patricia-eve.co.uk

Double H Agency

Brands: Eden Park | St James | Expression Contact: Marc Querol W: www.doublehagency.com | T: 07539228041 Linkedin - Facebook - Twitter - Instagram

Godske Group

Brands: Robell | Tia | Noen | Gomaye | I’cona | Sunday | Fransden | Habella | Normann | Molly Jo | Go Maye | Godske T: 0207 636 3063 | E: pug@godske.com | W: www.godske.com

Lily & Me

Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH E: enquiries@lilyandmeclothing.com / info@lilyandmeclothing.com T: 01452207766 | W: www.lilyandmeclothing.com

Liz D’esterre Fashion Agency

WOMENSWEAR Amanda Knights Fashion Agencies

Brands: Allison | Bariloche & Tinta | Danwear | Doris Streich | Esperance 338 East Lancashire Road, Swinton, Manchester, M27 0LJ T: 0161 236 4455 / 07801 979 682 | E: sales@knightsfashion.co.uk W: www.knightsfashionagency.co.uk

Anthony Packer

Brands: Amber Moon | Ewa I Walla | Grizas | Luukaa | Vetono | Neirami | Opificio Neirami | Privatsachen | Modula | Yellow Label E: anthomypacker@me.com | T: +44 07525059100

Carol C Collections & TOR FASHIONS

Brands: FOIL | Orientique | Escape by OQ | SEE SAW | Tara Vao | BETTY BASICS | Fate & Becker | One Summer | Hatley | Mansted | Brave & True | Pia Maria | Frank Lyman | Cream | Sonia Pena | Allison T: 07855 481651 / 0800 6129009 E: info@carolccollections.com / info@torfashion.co.uk W: www.carolccollections.com / www.torfashion.co.uk Instagram: carolccollections / torfashionltd

City Goddess / Goddiva / Goddiva plus

T: 0044 208 597 2744 | E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Concrete Concept Ltd

Brands: Adidas underwear men’s and women’s | Wolford Intimates | CCDK Copenhagen | Girlfriend Collective | PJ Salvage | CNCRT London | Noblesse Oblige | Schiesser Showroom space: Space G.12, The Shepherds Building, Charecroft Way, Shepherds Bush,W14 0EE Contact: Founder/Managing Director – Angela Barker-Blundell T: +44(0)7887 730754 | W: www.concrete-concept.org

Diane Sykes Fashion

Brands: Gustav | Wyhci | Fee G | Maria Bellentani T: 07906 070 081 | E: diane@dianesykesfashion.com W: dianesykesfashion.com

Brands:Lola Casademunt and Lola Casademunt by MAITE | Dolcezza | Tricotto T: 07956 216801 | E: lizdesterre@yahoo.co.uk W: www.lizdesterrefashionagency.com

Luella Fashion

T: + 44 (0) 1454 238940 | W: www.luellafashion.com

Partners In Fashion (2019) LTD

Brands: B Three | Bariloche, CC Luke | Marie Mero | Micha Tinta | Toni | Relaxed by Tone | Sanu Blu | VLT by Valentina 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 | E: cathy.vandeputte@partnersinfashion.co.uk W: www.partnersinfashion.com

Pomodoro

Contact: Noreen and Hemant E: info@pomodoroclothing.com | W: pomodoroclothing.com T: 0208 961 4000

Sally Dawes Agency

Brands: Estheme Cashmere | Maud and Sacha | Rialto 48 | Philosophy Blues Original T: 0776 997 03 87 | E: sally@sallydawes.com W: www.sallydawes.com

Samantha Jane Occasionwear Affordable Luxury - Versatile styling.

Contact: Samantha Hayes E: info@samanthajanewholesale.com

The Brand Ambassadors

Brands: With Black | Brdr | Laure Plus Max | Lilly Pilly | New Day Originals | Twns The Label | Contact :Lucy Walsh | E: Lucy@thebrandambassadors.london

Yacco Maricard

No. 12, The Ivories, 6-18 Northampton Street,London, N1 2HY Contact: Wholesale Manager – Pauline Sawyer T: 07813 402 941 | W: yaccomaricard.london Instagram: instagram.com/yaccomaricard

SEPTEMBER 2026 | boutique. | 67

EYEBROW

Now showing Spring/Summer ‘27 68 | boutique. | SEPTEMBER 2026

APT COLLECTIONS

Contact Apt Collections Int Ltd Nigel: +0777 1597166

www.aptcollections.co.uk