Boutique Magazine November 2026 by BPM008

NOVEMBER 2026

ISSUE 191

Retail reinvention

Julia Jaconelli reflects on 30 years of Courtyard

THE BIG CHILL

Cosy up in AW26’s best buys

Costume drama

Goddiva’s Mina Melikova on party season glamour

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PUBLISHER Julie Neill

MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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Editor's NOTE

s John Healey's maiden Budget rapidly approaches, independent retailers are bracing themselves. The new chancellor is under immense pressure to give households and businesses respite from soaring prices, yet he has so far refused to rule out tax increases, acknowledging that government borrowing costs have reached historic highs. Indies are under increased strain as they battle wage hikes, soaring energy bills and fragile consumer confidence. According to recent BRC-Sensormatic data, footfall fell by 2.9 per cent year on year in September while a separate report revealed retailers are facing a £440 million increase in electricity costs this year. So how can Healey support retail - the UK's biggest private sector employer - while balancing the books? Bira is calling for the return of the 75 per cent business rates discount for small shops alongside measures to ease employment costs and create a fairer playing field between physical retail and overseas online sellers. The organisation also wants to see greater investment in neighbourhood policing and more affordable town centre parking. Read more in CEO Andrew Goodacre's column on page 48. Hopefully at least some of these points will be addressed on 28 October. Of course, it hasn't been all bad news for retailers. ONS data shows sales volumes rose in August, recovering from a decline in July. Online spending also increased by 2.5 per cent month on month and was 8.9 per cent higher than August 2025. Meanwhile, the prime minister has committed to regenerating England’s high streets, earmarking £210 million to turn vacant buildings into “community hubs, health centres, shared workspaces, cafés and the local services that people actually want to see.” This of course doesn’t ease the burden of rocketing costs, but it could help bring more shoppers into town and city centres. With the Budget now imminent, let's hope the government recognises the contribution indies make to our high streets - and gives them the relief they so desperately need. Gemma Ward, Editor

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he nights he nights are drawing are drawing in, andin,shoppers and shoppers will soon be soon reaching be reaching for comfort. for comfort. From cosy Fromsocks cosy socks and sheepskin and sheepskin slippersslippers to sumptuous to sumptuous knits and knits and homeware, homeware, our edit ourofedit indulgent of indulgent winter winter warmers warmers has everything has everything they need theytoneed hunker to hunker down in down style… in style…

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20 | boutique. 20 | boutique. | NOVEMBER | NOVEMBER 2026 2026

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SHOP TALK

HENDRIX HENDRIX THROW, THROW, CHALK,CHALK, £62 £62

ARMEDARMED ANGELSANGELS E: seher.tetik@armedangels.com, E: seher.tetik@armedangels.com, BITTE KAI BITTE RAND KAITel: RAND 07778 Tel: 158 07778 986158 E: info@oldstrom.com, 986 E: info@oldstrom.com, BLOOMINGVILLE BLOOMINGVILLE bloomingville.com/en/retailer, bloomingville.com/en/retailer, CHALK CHALK chalkuk.com, chalkuk.com, DEREK DEREK ROSE E:barny.edis@derek-rose.com, ROSE E:barny.edis@derek-rose.com, EASTERN EASTERN COUNTIES COUNTIES LEATHER LEATHER ecltrade.co.uk, ecltrade.co.uk, EMU AUSTRALIA EMU AUSTRALIA Tel: 0207 Tel:713 0207 2080 713emuaustralia.com 2080 emuaustralia.com JOSEPHJOSEPH RIBKOFF RIBKOFF Tel: 07771 Tel: 597 07771 166/ 597 07734 166/ 942 07734 382942 E: nigel@aptcollections.ltd.uk/ 382 E: nigel@aptcollections.ltd.uk/ claudia@aptcollections.ltd.uk, claudia@aptcollections.ltd.uk, LIBBY LOVES LIBBY LOVES faire.com, faire.com, MARC CAIN MARCE:CAIN mc.agency.uk@marc-cain.com, E: mc.agency.uk@marc-cain.com, MOU Tel: MOU 0208 Tel:421 0208 7070 421fabfootwear.net, 7070 fabfootwear.net, MSCH COPENHAGEN MSCH COPENHAGEN Tel: 07778 Tel: 158 07778 986158 E: info@oldstrom.com, 986 E: info@oldstrom.com, SHEPHERD SHEPHERD OF SWEDEN OF SWEDEN Tel: +46Tel: 325+46 661325 380661 E: sales@shepherdofsweden.se, 380 E: sales@shepherdofsweden.se, THE MATCHBOX THE MATCHBOX MAKERMAKER faire.com, faire.com, SOLEI STUDIOS SOLEI STUDIOS faire.com, faire.com, SAMSØE SAMSØE SAMSØE SAMSØE E: vitus@samsoe.com, E: vitus@samsoe.com, MOTHER MOTHER & SON STUDIO & SON STUDIO faire.com, faire.com, CARA &CARA THE SKY & THE E: SKY info@caraandthesky.com E: info@caraandthesky.com NOVEMBER NOVEMBER 2026 | boutique. 2026 | boutique. | 21 | 21

BIRA CEO ANDREW GOODACRE ON MAKING INDIE RETAIL HEARD AHEAD OF THE AUTUMN BUDGET

igh streets are back in the national spotlight. The prime minister has been touring towns and cities to hear about the challenges facing local communities, and that renewed focus is welcome. But attention is not the same as action. The Autumn Budget, to be delivered by chancellor John Healey later this month, is the opportunity for that interest in our high streets to turn into something that makes a real difference to independent businesses. Bira has now submitted its response to the treasury's annual Budget consultation on behalf of the sector, with business rates sitting at the top of our list. We are calling for a return to the 75 per cent business rates discount that retailers previously received worth up to £110,000 - and we want commitment that no independent retailer will face a higher rates bill next year. Beyond that, the system itself needs meaningful long-term reform. Retailers deserve a tax they can plan around with confidence. Employment costs are the second major concern. We have proposed that the Employers' National Insurance allowance rises to £15,000 to help offset the impact of the previous increases in contributions. For a small shop with a handful of staff, that difference is crucial - particularly as we head into the busiest trading weeks of the year. Then there is the question of fairness between the high street and overseas online sellers. We are asking the government to bring

forward plans to close the lowvalue imports loophole. Changes are currently scheduled for 2028, and we would like to see them in place by 2027. We are also urging ministers to tackle VAT fraud by overseas online sellers by April 2027. Independent retailers play by the rules, and they should not be undercut by sellers who do not. Two further priorities are closer to the daily experience of running a shop. Retail crime remains a serious concern, and we are calling for continued investment in community and neighbourhood policing to tackle theft and antisocial behaviour in town centres. We have also proposed a national approach to reducing the cost of town centre parking, because affordable parking can play an important role in encouraging shoppers back to their local high

streets. If we want people to choose the high street over the click of a button, getting there needs to be as easy as possible. None of us will know what this year’s Budget contains until the chancellor stands up. What I can say is that the priorities for independent retailers are clear, and Bira will keep making that case as strongly as we can. Our submission is in, but the work does not stop there. We will be sharing our key recommendations with members, and I would encourage you to speak to your local MP as well. Explain in your own words what these measures would mean for your shop. A message from a business owner in their own constituency carries real weight, and the more voices they hear from the high street, the harder it is to ignore.

CHANCELLOR JOHN HEALEY

48 | boutique. | NOVEMBER 2026

NOVEMBER 2026 | boutique. | 3

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7-9 Feb‘27 harrogatefashionweek.com 4 | boutique. | NOVEMBER 2026

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NOVEMBER 2026

boutique.

NOVEMBER 2026 | boutique. | 5

CAROL C COLLECTIONS - 2025 WINNER

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

VOTING NOW OPEN FOR BOUTIQUE STAR AWARDS FAVOURITE SUPPLIER OF THE YEAR 2026

eader voting for the Boutique Star Awards Favourite Supplier of the Year 2026 is now open. Following its successful debut last year, independent retailers can once again choose their best-loved brand, agent or distributor on this year’s shortlist. This year’s finalists are Leedsbased distributor Carol C Collections, British lifestyle brand Chalk, fashion agents Joanna Edwards Agency and Palladio Agency as well as conscious womenswear label Lily & Me. “This special accolade recognises independent fashion retail’s mostloved brands, agents and distributors,”

says Boutique magazine’s Julie Neill. “Chosen by our readers, it celebrates suppliers that go above and beyond to support independent stockists, offering exceptional products, reliable service and invaluable partnership.” The winner will be crowned on Tuesday 10 November at London’s Victory Services Club, where the independent fashion retail industry will come together to honour outstanding achievements in the sector. Voting is open now and will close on Monday 19 October. Further accolades to be presented at this year’s Boutique Star Awards winners' party include Fashion Independent of the Year sponsored by INDX, Social Media Strategy of

the Year and Manager of the Year alongside new categories Resilient Retailer of the Year sponsored by Bira and Retailer Event of the Year. Supplier awards include British Brand of the Year, Fashion Agency of the Year sponsored by Harrogate Fashion Week and Tech Innovation of the Year. Tickets cost £220 + VAT each and include welcome drinks, a three-course dinner with wine, the awards ceremony and a DJ after party. Tickets and tables are available to book now – contact E: julie@bpmedialtd.co.uk for more information. Vote for your Favourite Supplier of the Year 2026 at boutique-magazine.co.uk. NOVEMBER 2026 | boutique. | 7

NEWS

INDUSTRY UPDATE

ESSENTIAL NEWS FOR FASHION INDIES

RETAIL REBOUNDS IN AUGUST AS CLOTHING SALES RECOVER

K retail sales volumes rose by 0.5 per cent in August, recovering from a 0.5 per cent decline in July, reveal the latest figures from the Office for National Statistics. Non-food store sales increased by 0.6 per cent during the month, with clothing retailers partially recovering from July’s fall. Department stores also recorded an uplift following stock availability issues the previous month. Overall sales volumes increased by 0.9 per cent in the three months to August compared with the previous period and were 2.4 per cent higher year on year. Online spending also rose by 2.5 per cent month on month and was 8.9 per cent higher than in August 2025.

“Consumers are still spending, but they are demanding stronger value in return,” says Rajeev Shaunak, head of consumer at accountants MHA. “Demand has not disappeared, but competition for consumer spending has intensified.”

Retailers offered £2,000 apprentice hiring incentive

Small and medium-sized retailers can receive a £2,000 government payment for each eligible young apprentice they employ under a new hiring incentive. The Apprenticeship Hiring Payment is available to non-levy paying employers taking on apprentices aged 16 to 24, with eligible businesses receiving two £1,000 instalments through their training provider. The funding can be used towards employment-related costs including equipment, travel and uniforms. The scheme forms part of the government’s wider youth employment drive, which aims to create 50,000 additional youth apprenticeships and help smaller businesses meet the costs of recruiting and training young people. Find out more at apprenticeships.gov.uk/employers

PREMIÈRE VISION PARIS INTRODUCES PAID ACCESS AS IT EXPANDS OFFER Première Vision Paris will introduce a new tiered, paid visitor access system from January 2027 as it broadens its offer beyond materials sourcing. The international fashion trade show, which brings together yarn, fabric, leather, manufacturing and technology suppliers, saw retailer attendance rise 30 per cent at its September edition. A standard three-day pass will now cost €45 including VAT, while visitors who attended either of its 2026 editions will receive free access to its next show in January.

8 | boutique. | NOVEMBER 2026

RETAIL AND HOSPITALITY FACING HIGHEST TAX BURDENS, SAYS BRC UK retailers are paying the equivalent of £0.72 in business taxes for every £1 of pre-tax profit, reveals new British “This punishing Retail Consortium tax burden (BRC) analysis. has clear Comparing taxes and consequences” profits across 11 major UK sectors, the BRC says retail and hospitality face higher tax burdens than any other industry, collectively paying £62 billion during 2025/26. punishing tax burden has clear The BRC and UKHospitality are consequences: job losses, shuttered calling on the chancellor to reduce shops and a missed opportunity to costs for high street businesses drive growth in every postcode,” says ahead of the Autumn Budget. “This BRC chief executive Helen Dickinson.

NEWS

INDIE SHOP NEWS

BOUTIQUE BAROMETER INDUSTRY SALES FIGURES SEPTEMBER 2026 (VS SEPTEMBER 2025)

SWEET SIXTEEN

END OF AN ERA

Alluring Boutique has St Albans independent closed its doors after Chloe James is trading in Elgin for celebrating its sixteenth nine years. Founder birthday this month with Deborah Smethurst a fashion show at a local said the business faced restaurant followed by an too many challenges in-store celebration. to continue.

HIGH STREET HEROES

The Pantry Underwear has been named one of the Nation’s Favourite Small Businesses 2026 by Small Business Saturday alongside Lincoln’s Jailhouse Frock.

Paul Costelloe styles LFW collection with Samantha Siu jewellery Samantha Siu jewellery returned to London Fashion Week this season, with Irish designer Paul Costelloe styling his SS27 collection with pieces from the New York label's range. The brand, which received a Highly Commended accolade at the 2024 Boutique Star Awards, uses traditional wax-carving techniques to create its luxury designs. Selected catwalk styles included its signature Chain Bracelets and Earrings alongside pieces from its Glistening Desert collection.

AVERAGE SALES QUANTITY

+3.05% AVERAGE SELLING PRICE

-3.91% PROFIT MARGIN

+2.56% These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

TOP DRAWER REPORTS RISE IN BUYERS AND EXHIBITORS

rganisers of London trade show Top Drawer reported an 11 per cent year-on-year increase in visitors to its September 2026 edition, with growing numbers of independent retailers reportedly in attendance. Indie visitor numbers increased by 7 per cent this season, while attendees from department stores rose 25 per cent and museums by 13 per cent. The show also recorded a 76 per cent increase in VIP and VVIP buyers compared with the previous year. Buyers had more brands to peruse, with stands in the Fashion section

expanding by 10 per cent, Greetings and Stationery by 15 per cent and Home by 17 per cent. More than 140 exhibitors also made their Top Drawer debut. The results follow changes to the show’s format, including a more tightly curated exhibitor mix, streamlined layout and expanded business programme. “The refreshed look and feel coupled with the show’s recent repositioning has helped us attract back contemporary suppliers and retailers alike,” says event director David Westbrooke. NOVEMBER 2026 | boutique. | 9

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FASHION FIX

boutique

Loves

FASHION AND ACCESSORIES WE’RE FALLING FOR THIS AW26 WILD ONE

NOTE MAKER

Consciously made in England, Ampersands’ Iconic Eau De Parfum blends oud and amber with cashmere, cinnamon and saffron - creating an intense spicy fragrance that lasts. Each bottle is also manufactured locally and packaged inside a recycled box. £POA; E: connect@ampersandfragrances.com

A shorter version of the brand’s best-selling Milly Leopard Coat, Rixo’s double-breasted Joann jacket features a subtle A-line silhouette and an oversized shawl collar for maximum drama. £POA; E: wholesale@rixo.co.uk

HIGHLAND FLING

Hand-poured in England using the finest natural waxes, Told London’s Highland Retreat Candle will add Christmas magic to any setting with its warming festive scent. £POA; E: trade@toldlondon.com

SHEER JOY

Update denim and tailoring this AW26 with Essentiel Antwerp’s statementmaking Pink Kiyoki Cape-Overlay LongSleeved Blouse. £POA; E: anais.pentelow-smith@essentiel.be

AUTUMN UPDATE

Chalk’s Lennie Jacket in Warm Chocolate corduroy is the perfect transitional buy for autumn, featuring a stylish boxy fit, patch pockets and button-detail cuffs. £POA; chalkuk.com

NOVEMBER 2026 | boutique. | 11

FASHION FIX

MOVEMENT BREAK

Never Fully Dressed has added activewear to its range this season, translating its signature feel-good design principles into styles made for movement. Expect vibrant leggings and sports bras alongside bold rugby shirts and animal print puffas. £POA; neverfullydressed.com/pages/ wholesale-enquiries

STAR GAZING

Featuring dazzling pavé-set cubic zirconia stones, Gold Trip’s 925 sterling silver Celestial Double Star Necklace will bring festive sparkle to boutique edits this AW26. £POA; E: hello@goldtrip.co

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES COSY SEASON

Known for its innovative knitwear, Danish label Bitte Kai Rand updates a classic V-neck jumper for AW26 with a rich chocolate colourway, tactile texture and relaxed fit. £POA; Tel: 07778 158 986 E: info@oldstrom.com

IN THE MIX

Woven in a mixture of fibres including cotton and wool, Bloomingville’s fringed Isnel Throw brings rich autumnal colour and tactile texture to homeware edits. £POA; bloomingville.com/en/retailer

12 | boutique. | NOVEMBER 2026

DRESSING UP

London-born womenswear brand Raishma creates exceptionally crafted designs fusing Eastern and Western influences. Expect considered fabrics, ethical production and luxe handmade details. £POA; E: customerservices@raishma.co.uk raishma.co.uk

EYEBROW

www.fee-g.com Sales: Diane Sykes 07906 070081

NOVEMBER 2026 | boutique. | 13

FASHION FIX

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

SLOW LANE

Consciously made using responsibly sourced suede and sheepskin, Shepherd of Sweden’s ankle-high Ulla slippers are made for lounging at home. £POA; Tel: +46 325 661 380 E: sales@shepherdofsweden.se

STRIPES AHEAD

Cara & the Sky’s chunky striped Candice Cardigan is knitted in small batches in Britain using soft veganfriendly materials. The brand is thoughtful across its entire production – from its clothing to its recycled labels, tickets and mail bags. £POA; E: info@caraandthesky.com

CHECKMATE

'TIS THE SEASON

Bring festive cheer to the shop floor with Talking Tables’ oversized recycled plastic tote – made for carrying everything from Christmas gifts and the big food shop to extra bottles for the table. £POA; trade.talkingtables.co.uk/ pages/why-trade-with-us

STAR GIFT

Adorning the wrist with handmade gold stars, Enamel Copenhagen’s recycled silver 18k gold-plated Organic Starlink Chunky bracelet is sure to be a Christmas gifting hero. £POA; E: chloe@enamel.dk enamelcopenhagen.co.uk

14 | boutique. | NOVEMBER 2026

Crafted in sustainable cotton poplin, TBCo’s super-soft Burgundy Checkerboard Pyjamas feel just as good to wear as they look. Each pair also comes with a matching scrunchie and handy drawstring bag. £POA; E: sales@tbco.com

EYEBROW

NOVEMBER 2026 | boutique. | 15

FASHION FIX

Intimate

essentials

THE LATEST LINGERIE, SWIM AND RESORTWEAR TO INSPIRE YOUR NEXT BUY BARE ESSENTIAL

Providing light, breathable comfort with removable pads and seamless edges, Anita’s Essential Smart Bralette offers retailers an easy way to stock modern everyday underwear in simple S-XL sizing. £POA; Tel: 01908 524 048 E: anita.gb@anita.net

COMFORT DRIVEN

Made with organic cotton and elastane, Nudea’s double-layered dip-front bralette offers relaxed support with maximum comfort. The brand’s underwear is sustainably crafted from natural and recycled materials while each style arrives in biodegradable packaging. £POA; E: info@nudea.com

SUPPORTING ROLE

Designed for larger cup sizes, Freya’s SS27 swimwear collection offers lingerie-level support for the beach while embracing the season’s biggest trends. Standouts include plunge bikini tops with underwire, sleek bandeaus and powernet-lined halters alongside a choice of matching bottoms. Available in sizes 28D-38HH, £POA; Tel: 01536 760282 E: orders@wacoal-europe.com

ONE OF A KIND

BEDTIME STORY

Featuring one of the British artist's abstract prints, Pjoys’ Remi Rough pyjamas offer a twist on classic nightwear. Expect soft cotton fabric, relaxed slip-on trousers and wide buttonless cuffs. £62.50; faire.com

16 | boutique. | NOVEMBER 2026

Known for its sculptural womenswear in body-contouring fits, Amora Imani uses off-cuts from its occasionwear to create limited-edition swimwear designs. Expect statement cuts, flattering construction and high-impact finishes for resortwear shoppers who want to stand out. £POA; amoraimani.com

London Showroom Fashion House 137, Essex Rd, N12SN

janice.tassell@jt-brand-studio.com marc@doublehagency.com t. 07539228041

Stock Up

EYEBROW

BLOOMINGVILLE

WHAT TO BUY NOW

HOME COMFORTS With winter on the horizon, it’s time to dial up the feel-good factor. This month we round up cosy clothing and accessories for nights spent at home alongside festive decorations designed to get shoppers into the Christmas spirit… NOVEMBER 2026 | boutique. | 19

STOCK UP PRINT, MOTHER & SON STUDIO, £2

CANDICE CARDIGAN, CARA & THE SKY, £35.60

GILLET, MARC CAIN, £POA

KIMMY COLLAR, LIBBY LOVES, £12.50

Hibernation mode

EMBRACE THE DARK NIGHTS WITH OUR SUPER COSY STAY-AT-HOME EDIT

he nights are drawing in, and shoppers will soon be reaching for comfort. From cosy socks and sheepskin slippers to sumptuous knits and homeware, our edit of indulgent winter warmers has everything they need to hunker down in style…

PYJAMAS, DEREK ROSE, £POA

LAMP, BLOOMINGVILLE, £POA CHAIR, BLOOMINGVILLE, £POA

SLIPPERS, MOU, £POA MATCHES, THE MATCHBOX MAKER, £4

20 | boutique. | NOVEMBER 2026

MUGS, BLOOMINGVILLE, £POA

STOCK UP CANDLE, SOLEI STUDIOS, FROM £7

JUMPER, BITTE KAI RAND, £POA

SHEEPSKIN HOT WATER BOTTLE, EASTERN COUNTIES LEATHER, £12.95

HAT, SAMSØE SAMSØE, £POA

JUMPER, MSCH COPENHAGEN, £POA STEVIE CARDIGAN, CARA & THE SKY, £35.60

HAT, JOSEPH RIBKOFF, £POA

SOCKS, ARMED ANGELS, £POA

SHEEPSKIN GLOVES, EMU AUSTRALIA, £POA

HILMA CLOGS, SHEPHERD OF SWEDEN, £POA

HENDRIX THROW, CHALK, £62

ARMED ANGELS E: seher.tetik@armedangels.com, BITTE KAI RAND Tel: 07778 158 986 E: info@oldstrom.com, BLOOMINGVILLE bloomingville.com/en/retailer, CHALK chalkuk.com, DEREK ROSE E:barny.edis@derek-rose.com, EASTERN COUNTIES LEATHER ecltrade.co.uk, EMU AUSTRALIA Tel: 0207 713 2080 emuaustralia.com JOSEPH RIBKOFF Tel: 07771 597 166/ 07734 942 382 E: nigel@aptcollections.ltd.uk/ claudia@aptcollections.ltd.uk, LIBBY LOVES faire.com, MARC CAIN E: mc.agency.uk@marc-cain.com, MOU Tel: 0208 421 7070 fabfootwear.net, MSCH COPENHAGEN Tel: 07778 158 986 E: info@oldstrom.com, SHEPHERD OF SWEDEN Tel: +46 325 661 380 E: sales@shepherdofsweden.se, THE MATCHBOX MAKER faire.com, SOLEI STUDIOS faire.com, SAMSØE SAMSØE E: vitus@samsoe.com, MOTHER & SON STUDIO faire.com, CARA & THE SKY E: info@caraandthesky.com NOVEMBER 2026 | boutique. | 21

STOCK UP

Field notes COSY UP AT HOME AND OUTSIDE WITH THESE SHORT-ORDER KNITS, ACCESSORIES AND OUTERWEAR COLLECTIONS GYM+COFFEE

Dublin-born lifestyle brand Gym+Coffee offers quality off-duty basics in stylish silhouettes and premium fabrics. It initially launched with a single hoodie, expanding its range into a full athleisure wardrobe. For AW26, its best-selling fleeces take centre stage in both neutral shades and autumnal mocha and cherry. Standouts include its super-soft signature Industry fleece featuring a teddy exterior and cosy brushed fleece lining alongside its lighter weight Polar fleece. Elsewhere, the collection includes its Industry high collar jacket (pictured), oversized Sierra snap collar sweatshirt and its Day Kind Legging, now available in a wide-leg fit. Wholesale prices range from £30-40 per piece on average while the minimum order requirement is £2,500. CONTACT: Tel: 07586 932874 E: giles@gympluscoffee.com uk.gympluscoffee.com

LILY & ME

Consciously made at the brand’s own factory in Nepal, cosy knitwear sits at the heart of Lily & Me’s AW26 womenswear collection. Buyers can expect a considered mix of textures, colours and patterns, all designed for layering. Heroes include its softly flecked cotton-rich Sonia jumper, Bloom cardigans and waistcoats in seasonal shades that are easy to merchandise. Elsewhere, the brand's soft textured knits feature recycled polyester with a touch of alpaca in cable-knit styles or classic, neat-fitting jumpers and cardigans. Heritage-inspired Fair Isle is also central to the collection alongside cosy recycled polyester bouclé outerwear. Key styles include the boxy-fit Chestnut Knit jacket in three colourways alongside the oversized bomber-style Emin Jacket. Wholesale prices range from £21-25 for knitwear and bouclé outerwear while the minimum order requirement is £2,000. CONTACT: Tel: 01452 207 766 lilyandmeclothing.com

EASTERN COUNTIES LEATHER

Cambridgeshire-based wholesaler Eastern Counties Leather has a long history of producing and supplying fashion accessories and homewares. Its products are made using carefully sourced leather and sheepskin at its own tanneries and factories in the UK and overseas, blending traditional craftsmanship with modern design. For AW26, its line-up includes luxury hot water bottle covers, lined gloves and mittens, panel hats, slippers and earmuffs for women, men and children. Retailers can purchase its products directly from its own B2B site or via online wholesale marketplace Faire, with strong stock levels available throughout the season, no minimum order quantities or pack-size requirements on most lines and 48-hour order processing. Standouts include its unisex sheepskin-lined mules, Cossack-style hats and premium leather gloves, with wholesale prices starting from £2.50. CONTACT: Tel: 01225 865 317 E: sales@ecleather.co.uk ecltrade.co.uk 22 | boutique. | NOVEMBER 2026

HU G

L AL

EASTERN COUNTIES LEATHER

DUCTONS O RE N

EST. 1879

LEATHER & SHEEPSKIN

SALES@ECLEATHER.CO.UK

WWW.ECLTRADE.CO.UK NO MIN ORDER | NO PACK SIZES

LEATHER BAGS & PURSES

INTERIORS

Merry & bright

AFFORDABLE SHORT-ORDER BUYS TO SPREAD A LITTLE CHRISTMAS MAGIC IN-STORE

04 07 05 06 01: PUDDING CARD, ARCHIVIST, 5pk £3.20, 02: PET NECK BOW, TALKING TABLES, £POA, 03: CHRISTMAS MATCHES, THE MATCHBOX MAKER, £4, 04: CANDLE, LORDS FRAGRANCE HOUSE, £POA, 05: GINGERBREAD LATTE SOAP, TOASTED CRUMPET, £2.91, 06: BASEBALL CAP, ALPHABET BAGS, £11.50, 07: DEAR SANTA JUG, ELEANOR BOWMER, £8.40, 08: CANDLE HOLDER, TALKING TABLES, £POA, 09: HOLLY JOLLY SWEET MIX, THE NORFOLK SWEET KITCHEN, £4.25, 10: CHECKED BOW DECORATION, BLOOMINGVILLE, £POA, 11: TOTE, BLOOMINGVILLE, £POA 24 | boutique. | NOVEMBER 2026

BUSINESS SENSE FOR FASHION RETAILERS

TIME TO DISCUSS YOUR NEW SEASON CAMPAIGN FOR 2027 … Share showing dates, Exhibition venues and showroom dates, designer profiles or Brand Spotlights To discuss editorial and advertising campaigns please contact Julie on julie@bpmedialtd.co.uk Online or print options available

BOUTIQUE-MAGAZINE.CO.UK

STOCK UP

Fashion Extras THIS MONTH’S BEST ACCESSORIES, HOMEWARES AND JEWELLERY

WARDROBE STAPLE

Large enough for carrying daily essentials, Pieces’ practical Jenna shopper bag in chocolate plum will update everyday wardrobes for AW26. £POA; E: amalie.skjerning@bestseller.com

CONSCIOUSLY DONE

Hand-block printed in Jaipur on 100 per cent organic and GOTS-certified satin cotton, Yonder’s gingham quilted jacket combines traditional craftsmanship with modern wearability. £52; faire.com 26 | boutique. | NOVEMBER 2026

SOFT TOUCH

Handcrafted by artisans using suede and double-faced sheepskin, Mou’s Eskimo slippers are finished with its trademark hand-crochet wool stitching and flexible EVA rubber soles. £POA; Tel: 0208 421 7070 E: hayleyp@fabfootwear.net fabfootwear.net

WILD CARD

Perfect for Christmas gifting, boutique buyers can bring a touch of the exotic to their AW26 accessories line-ups with Joseph Ribkoff ’s animal print feather yarn knit pompom hat. £POA; Tel: 07771 597 166

IN HOT WATER

Elevate cold evenings with Caroline Gardner’s striped hot water bottle cover, featuring a luxurious velvet fabric and a contrast inner lining. £12.50; E: info@carolinegardner.com

COLD FRONT

A cosy antidote for the chilliest days, Emu Australia’s Angahook Earmuffs are fully lined with premium sheepskin to keep shoppers warm all winter – whatever the weather. £POA; Tel: 0207 713 2080 emuaustralia.com

AUTUMN UPDATE

With a low heel and sleek silhouette, Marc Cain’s leopard-print patent leather booties offer a chic way to update trans-seasonal dresses and tailoring this AW26. £POA; E: mc.agency.uk@marc-cain.com

SWEET TREAT

Brighten up dreary days with Gillian Kyle’s licensed Tunnock's Tea Cake Umbrella, complete with a large weatherproof canopy and sturdy wooden handle. £20.50; faire.com

STOCK UP

DESIGN CLASSIC

Add a pop of colour to outerwear with Samsøe Samsøe’s trendtranscending Sajolly Scarf, reworked in different colourways each season in a sustainable blend of recycled wool and cashmere. £POA; E: vitus@samsoe.com

IN LUCK

BEAUTY SLEEP

Handcrafted in Cheshire using 100 per cent pure silk satin, Derek Rose’s Bailey Silk Eye Mask features a padded interior to block out the light without putting pressure on the skin. £POA; E: barny.edis@derek-rose.com

LIKE A DREAM

SHINE ON

Combining sculptural metal with sparkling Swarovski crystals, Caroline Svedbom’s Vassia Rocks earrings will make a bold statement this festive season and beyond. £POA; Tel: 07778 158 986 E: info@oldstrom.com

SEEING STARS

Printed on high-quality 230gsm matte smooth paper, Lune Club’s striped “How lucky are we?” print is the perfect contemporary update for autumn homeware edits. £4.59; faire.com

Made from Liberty’s iconic Tana Lawn cotton, Lime Tree Design’s Teal Mitsi pyjamas are lightweight yet durable – making them ideal for both restful nights and slow weekends. £100; faire.com

Crafted in 18k gold-plated brass, Enamel Copenhagen’s Medium Organic Star Hoops will bring a celestial touch to jewellery edits this Christmas. £POA; E: chloe@enamel.dk enamelcopenhagen.co.uk

NIGHT FEVER

GREAT CATCH

FINISHING TOUCH

Bring drama to fashion line-ups this autumn with Rixo’s oversized Sergio earrings, crafted in 18 carat gold plated-brass and set with semiprecious stones. £POA; E: wholesale@rixo.co.uk

Serve up something special this AW26 with Bloomingville’s Creative Collection Hadden platter, featuring a large lobster motif on reactive-glazed stoneware. £POA; bloomingville.com/en/retailer

Available in six colourways, Libby Loves’ best-selling large triangle bandana scarf can be draped around the shoulders or tied at the neck for an instant outerwear update. £POA; faire.com NOVEMBER 2026 | boutique. | 27

3 NEW BRANDS NEW TO THE CAROL C PORTFOLIO AUTUMN WINTER 27

£26

£35

Autumn Winter 27 Leeds & London Showroom Harrogate Fashion Week INDX – Regional Agents 0800 6129009 28 | boutique. | NOVEMBER 2026 www.carolccollections.com

£30

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NOVEMBER 2026 | boutique. | 29

FRESH CLOTHES. FASTER ROUTINES. BETTER WARDROBES.

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Down to Business DYNAMIC WANG ON UNSPLASH

INSIGHT FOR FASHION INDIES

DOUBLE VISION Love it or loathe it, artificial intelligence is becoming increasingly difficult to ignore. And while the technology continues to divide industry opinion, its influence on consumers only seems to be growing. This month, we take a closer look at what the AI revolution could mean for small businesses that choose to embrace it in 2027 and beyond… NOVEMBER 2026 | boutique. | 31

DOWN TO BUSINESS

Screen test

DYNAMIC WANG ON UNSPLASH

WITH AI EVOLVING AT BREAKNECK SPEED, MANY INDIE OWNERS ARE STRUGGLING TO SEPARATE GENUINE BUSINESS BENEFITS FROM MARKETING HYPE. HERE TOP TO TOE’S ADAM BLOOM EXPLORES WHERE RETAILERS SHOULD FOCUS THEIR ATTENTION IN 2027

32 | boutique. | NOVEMBER 2026

DOWN TO BUSINESS

f you’d asked an independent retailer if they were using artificial intelligence a mere few years ago, they probably would have rolled their eyes. It has attracted considerable hostility from creative industries since hitting the mainstream and has mostly felt like something reserved for fashion behemoths such as Zara or ASOS. But as we move closer to 2027, with many business owners and shoppers regularly using platforms like ChatGPT, the picture is changing dramatically. AI-powered tools are increasingly being used by smaller retail businesses, offering new ways to manage stock, understand customers and reduce the administrative burden of running a shop. Yet with technology developing at an extraordinary pace, it’s not always easy to distinguish between what AI can genuinely deliver today and what remains a promise for the future. For independent fashion retailers operating on tight margins, investing in any new technology should be about improving profitability, efficiency or customer service – not keeping up with the latest trends.

Intelligent forecasting

And while forecasting tools may help retailers make better-informed decisions, they could never replace a buyer’s instinct when it comes to selecting new labels or curating collections for their customers.

The personal touch

Customer relationships offer another example of where AI’s potential needs to be considered alongside the realities of independent retail. Today’s shoppers don’t want to be bombarded with generic marketing messages (let’s face it, they get enough already). If you really want to turn their heads, remembering their preferences, understanding their style and recommending products that genuinely appeal to them is the way to go. For fashion indies, this is hardly a new concept. But what’s changing is the ability to use technology to support those relationships more efficiently. Customer management systems can record purchase histories and preferences, while AIenabled tools may help identify suitable products, segment customer databases and personalise marketing communications. A retailer could, for example, identify customers who regularly buy a particular brand and contact them when its latest collection arrives. Or they could recommend complementary accessories to someone who recently purchased an occasionwear dress. However, there is a difference between using technology to support personal service and automating it completely. Poorly targeted recommendations or excessive marketing messages risk undermining the trust independents have worked hard to establish. The objective should be to make customers feel recognised, not monitored.

THE BEST APPROACH IS TO TREAT AI LIKE AN ASSISTANT RATHER THAN AN AUTOMATIC REPLACEMENT FOR HUMAN DECISIONS

One of the biggest drains on any boutique is dead stock – those beautiful pieces that looked great in the showroom but didn't resonate on the shop floor. It’s also an area where AI has the potential to make a tangible difference. By analysing historical sales, seasonal patterns and customer demand, AI-driven forecasting systems can help retailers identify bestselling products, anticipate stock shortages and make more informed buying decisions. Some tools can also incorporate external factors such as local weather conditions and emerging fashion trends. But sophisticated forecasting isn’t necessarily the first step. For retailers already using electronic point of sale (EPOS) systems, a wealth of useful information may already be at hand. Sales reports can reveal which brands are performing, which sizes consistently sell out and which products regularly end up on the sale rail. Understanding this information – and acting on it – can be just as valuable as investing in new technology. The challenge is ensuring that data is accurate and systems are properly connected. AI can identify patterns and make predictions, but it can't compensate for incomplete stock records or unreliable sales information.

Doing time

But perhaps the most immediate opportunity for many independent retailers is simply reclaiming time. Running a boutique means being a buyer, salesperson, marketer and often a full-time content creator. Writing product descriptions, preparing newsletters, analysing reports and planning social media content can all take attention away from the shop floor. NOVEMBER 2026 | boutique. | 33

DOWN TO BUSINESS Generative AI can already help with many of these tasks, producing first drafts, summarising information and suggesting marketing ideas in seconds. But speed shouldn’t be confused with quality. AIgenerated product descriptions still need checking for accuracy, while generic marketing copy can easily lose the personality that makes an independent business distinctive. The best approach is to treat AI like an assistant rather than an automatic replacement for human decision making. Used selectively, it can take care of repetitive tasks while retailers concentrate on buying, visual merchandising and building customer relationships. And before subscribing to another service, it is again worth investigating what capabilities are already available within existing EPOS, ecommerce and marketing platforms.

Looking ahead

While AI tools offer practical benefits today, the technology's longer-term potential is still developing. One emerging area is agentic AI, which is capable of carrying out tasks on behalf of users rather than simply responding to questions. For retailers, this could eventually mean systems that identify stock shortages, recommend replenishment orders or prepare

marketing campaigns based on changing customer behaviour, with less manual intervention. Meanwhile, AI shopping assistants are developing the ability to research products, compare options and potentially complete purchases on behalf of consumers. These developments could reshape the relationship between retailers, technology providers and shoppers. However, it’s worth noting that questions surrounding reliability, integration, data protection and customer trust remain - and it’s too early to know how widely such systems will be adopted. For now, independent retailers don’t need to overhaul their businesses in anticipation of every new development. A more useful starting point is identifying where time is being wasted, which decisions could benefit from better information and whether existing systems are delivering their full value. Ultimately, AI isn’t about replacing the eye of a talented buyer but removing the administrative friction that keeps retailers away from their customers instead. Used intelligently, AI can work away in the background, freeing up your time so you can get back to doing what you enjoy most on the shop floor. Adam Bloom is head of new business at fashion specialist EPoS software provider Top to Toe. Find out more at toptotoe.com

Before you buy FIVE QUESTIONS TO CONSIDER BEFORE YOUR NEXT AI INVESTMENT 1. WHAT PROBLEM IS IT SOLVING?

Identify a specific task or business challenge rather than adopting technology just because it's new.

2. CAN MY EXISTING SYSTEMS DO IT?

Check whether your EPOS, ecommerce or marketing platform already offers similar functionality.

3. WILL IT SAVE TIME OR MONEY?

Consider subscription costs, staff training and the time needed to check AI-generated work.

4. IS MY DATA READY?

Accurate stock records and reliable customer information are essential for many AI applications.

5. WHO'S IN CONTROL? DYNAMIC WANG ON UNSPLASH 34 | boutique. | NOVEMBER 2026

Make sure important buying decisions, customer communications and sensitive information remain subject to human approval.

EYEBROW

80’S CHRISTMAS CLASSICS COULD BE MUSIC TO SHOPPERS’ EARS Timing Matters As the festive season approaches, retailers face a familiar challenge: When to introduce Christmas music. Research from PPL PRS found that shoppers favour festive tunes from early December, making it the ideal time to create a seasonal atmosphere without risking Christmas fatigue.

The Classics Still Reign Supreme When it comes to festive playlists, familiar favourites continue to dominate. The 1980s remains the most popular decade for Christmas music, with classics such as Last Christmas by Wham! and Band Aid’s Do They Know It’s Christmas? featuring among shoppers’ favourite festive tracks. Christmas shopping is often accompanied with nostalgia and warm memories of years gone by.

A Boost for the Shopping Experience With most consumers planning to shop in-store for Christmas gifts, creating the right atmosphere matters. PPL PRS research found that: More than half say festive music helps put them in the Christmas spirit Nearly 1 in 5 spend longer browsing in-store 1 in 6 shoppers are more likely to buy gifts when Christmas music is playing From Christmas classics to nostalgic favourites, music helps create memorable customer experiences throughout the festive season. TheMusicLicence gives you permission to play millions of tracks in your business.

Set the Scene this Christmas Get TheMusicLicence. 0800 0720 808 (8am-5pm, Mon-Thurs & 8am-3pm, Fri)

pplprs.co.uk * A survey commissioned by PPL PRS of 500 UK respondents by Attest in November 2023

Scan the QR code to find out more! NOVEMBER 2026 | boutique. | 35

BUSINESS

“Indies don’t need to compete on endless choice or price” SPRING FAIR’S FAY TRANTER ON HOW INDEPENDENTS CAN WIN THIS CHRISTMAS

hristmas is the most important trading period of the year for many independent retailers, but it’s also one of the most competitive. With consumers surrounded by choice, promotions and the convenience of shopping at the touch of a button, it can be tempting to focus on the advantages larger retailers have. But indies have advantages of their own, and Christmas is the perfect time to make the most of them. Freedom to curate a product mix that feels distinctive, considered and relevant to the people who shop with you is one of the biggest benefits of being independent. Small shops can introduce something unexpected, champion a new brand or spot a product they know will resonate locally much more easily than a national chain. At Christmas, when shoppers are actively looking for inspiration and gifts that feel personal, that ability to surprise and delight becomes incredibly powerful. Spring and Autumn Fair’s Voices of Retail research, conducted in partnership with Faire, underlines the opportunity. An overwhelming 96 per cent of consumers told us independent retailers are important to their communities, while 95 per cent said they would spend more with independents if they could find the right product mix. For me, that second figure is particularly significant. The appetite to support independents is clearly there; the opportunity is to convert that goodwill into spend by giving customers products they genuinely want to discover. 36 | boutique. | NOVEMBER 2026

Independent retailers don’t need to compete with the biggest names on endless choice or price. Their strength lies in curating the right choice and helping a customer find the beautiful accessory they hadn’t considered, the perfect present for someone difficult to buy for, or a brand they haven’t encountered before. Alongside that sense of discovery, the personal relationships independent retailers build with their customers remain a real strength. Personal recommendations, remembering a regular customer, taking time over gift advice or simply creating a warm welcome are difficult to replicate at scale. Combined with creative merchandising and a strong sense of local identity, these experiences give shoppers another reason to return. We see the importance of discovery every season at Spring Fair, where independent retailers come looking for the products, ideas and emerging brands that will help differentiate their businesses. The most exciting stores are rarely those trying to be everything to everyone. They know who they are, who their customer is and what deserves a place in their edit. As Christmas approaches, that is worth remembering. Being independent isn’t simply something to protect in a challenging market; it brings with it strengths that larger retailers can find difficult to replicate. And at Christmas, those strengths can become a genuine competitive advantage. Fay Tranter is event director for Spring Fair. To find out more about the show’s next edition from 7-10 February visit springfair.com

SUPPORT FREE PARKING. BACK LOCAL BUSINESSES. BRING PEOPLE BACK. We're calling for 90 minutes' free parking in town and city centres across England. Because more time in town means more time to: SHOP • BROWSE • DISCOVER • EAT • ENJOY

Help us reach 100,000 signatures Support your high street and help us make it happen!

Sign the parliamentary petition

BSA 2026

It's party time! THE COUNTDOWN IS ON FOR THE BOUTIQUE STAR AWARDS 2026. HERE INDUSTRY INSIDERS SHARE WHAT THEY LOVE MOST ABOUT INDEPENDENT FASHION’S BIG NIGHT OUT

ext month, indie retailers, brands and agents will converge in London for the annual Boutique Star Awards – the one night of the year when the industry comes together to celebrate the innovation, resilience and community spirit of independent fashion retail. From the ceremony to the after party, the evening is filled with excitement, revelry and inspirational stories. Here some regular attendees reveal why it’s a date they wouldn’t miss…

“Indies bring so much personality, creativity and individuality to our industry” Yathu Kanagaratnam, Goddiva

“The Boutique Star Awards is a dedicated industry event that gives independent businesses and the people behind them the recognition they deserve. It’s also a great opportunity for the industry to come together, celebrate success, share ideas and recognise the hard work that goes on behind the scenes.”

“It’s so important for the industry to have its own event to celebrate what we all do” Sarah Simonds, Artichoke

“It’s always such a fun evening” Anne Wright, Young Ideas

“The Boutique Star Awards is a great party and a lovely chance to catch up with friends from across the industry - I always enjoy an excuse for a London night out! Of course, it’s a real thrill if you’re lucky enough to win, but that’s the icing on the cake of an already fabulous night.” 38 | boutique. | NOVEMBER 2026

BSA 2026

“There’s always such a warm atmosphere and genuine joy” Noreen Puri, Pomodoro

“The Boutique Star Awards winners’ party has given us so many wonderful memories over the years. What I’ll remember most is the incredible feeling of togetherness - celebrating with so many friends we’ve made within the fashion industry. There’s a real sense of mutual respect and genuine joy in celebrating each other’s successes.”

“It’s a real celebration of resilience, longevity and innovation” Andrew Goodacre, Bira

“I’m fortunate to be involved with lots of industry awards and it’s shown me the importance of recognising success in retail - not least in fashion, where suppliers, agents and retailers have experienced some of the greatest challenges in recent times. Industry awards celebrate success and showcase the very best exponents in that sector. They are also an opportunity for businesses to be recognised and for founders to meet with like-minded people, as well as a reminder of the passion and drive behind this sector.”

“It’s a fabulous and glamorous evening” Lisa Speet and Carol Capener, Carol C Collections

“The Boutique Star Awards are a chance for the world of independent fashion retail to come together as one. Boutiques and suppliers get the chance to recognise all we achieve in the industry, networking and supporting each other while celebrating the year!”

Join us TUESDAY 10 NOVEMBER 2026 CARISBROOKE HALL, VICTORY SERVICES CLUB MARBLE ARCH, LONDON WELCOME DRINKS THREE-COURSE DINNER WITH WINE AWARDS CEREMONY DJ AND AFTER PARTY

7PM – 1AM TICKETS £220 + VAT EACH E: JULIE@BPMEDIALTD.CO.UK TO BOOK TICKETS NOVEMBER 2026 | boutique. | 39

40 | boutique. | NOVEMBER 2026

Shop Talk INDUSTRY OPINION

JULIA JACONELLI, COURTYARD

INDEPENDENTLY MINDED From bringing designer names to Guildford in the 1990s to navigating ever-changing shopping habits, Courtyard has spent three decades evolving with its customers. Here founder Julia Jaconelli reveals how she knows she’s found something special, why standing out is more important than ever and what keeps her excited about independent retail… NOVEMBER 2026 | boutique. | 41

SHOP TALK

From the heart

THIRTY YEARS ON FROM OPENING HER PREMIUM WOMENSWEAR BOUTIQUE IN GUILDFORD, COURTYARD’S JULIA JACONELLI REVEALS WHY SHE’LL NEVER STOP EVOLVING WITH THE TIMES - OR TRUSTING HER GUT

uying is about instinct,” says Courtyard founder Julia Jaconelli, who has just celebrated her Surrey-based store’s thirtieth anniversary. “It’s an innate feeling - a personal reaction; something that’s difficult to describe.” Her hugely successful multi-brand boutique first opened on Angel Gate - a hidden cobbled high street within Guildford’s town centre - in 1996. Three decades on it is among the most respected womenswear independents in the country, revered for its brand mix and knowledgeable staff who are never, ever pushy: “I really hate that.” In 2017, Courtyard was named Drapers’ Womenswear Independent of the Year and has been shortlisted for the accolade again in 2026. Last month, it was also named a finalist in the Boutique Star Awards.

Capital gains

The store found fame early on for bringing highly sought-after designer brands to Guildford at a time when such names were rarely available outside of London: “The idea was to bring the capital to Surrey, something no one else was really doing back then,” says Jaconelli. Her early edits included luxury labels such as Chloé, Missoni and Stella McCartney alongside more affordable lines by Diane von Furstenberg and Paul Smith. “Our success right from the start was incredible,” she says. “We had waiting lists for ‘it bags’ and people came from all over to shop with us.” 42 | boutique. | NOVEMBER 2026

SHOP TALK

But the Y2K era, as Jaconelli points out, was a completely different time for luxury fashion. The economy was enjoying a sustained period of growth, designer labels held huge appeal and online shopping was still in its infancy (Net-a-Porter only launched in 2000 and took several years to take off). “It wasn’t difficult at all back then to bring in these types of brands, even as a new retailer,” says Jaconelli. “I think it was considered an opportunity to branch out. Shoppers were spending more too; it was a different time.” Courtyard was Jaconelli’s second shop. Formerly a junior school teacher with modelling experience on the catwalk as well as “a few adverts and magazines,” she’d previously turned a sportswear store in nearby Cheam into a successful womenswear boutique. When she moved close to Guildford, an opportunity came up to take on another established shop down a distinctive pedestrianised street flanked by other independents. On realising its potential – and spotting a vacant unit next door – she moved in, refreshed the brand mix and doubled the store’s retail space. Courtyard, aptly named after its location, was born. With nothing else like it in the area - “Guildford’s fashion offer was very traditional back then” excitement mounted among locals before rapidly spreading across the county. Soon the shop floor, which still features the original bespoke fittings and stone floor, was filled with fashion fans eager to take home Jaconelli’s unique mix of brands.

New territory

Propelled by its early success, Courtyard expanded during the early 2000s with the owner opening more shops in Petworth and Reigate as well as a second

boutique in Guildford. “We were in some beautiful locations, but it was bloody hard work,” says Jaconelli. Yet just a few years later, as the world navigated the 2008 financial crisis, demand for luxury clothing and accessories rapidly began to decline: “Everything changed,” Jaconelli recalls. “The financial climate was tough; the housing market took a hit; times just got more difficult all-round.” Reacting to changing shopping habits, the founder decided to pivot towards the more affordable midmarket fashion category. She also wanted to streamline the business to reduce her workload and slowly began closing her other shops as their leases came to an end. By 2010, Jaconelli was down to one physical shop – Courtyard’s Guildford flagship – and a plan to focus more heavily on ecommerce. “It was always the most successful store anyway, so it made sense,” she says. “Online shopping was also becoming increasingly popular, so I decided to try and capitalise on that rather than running multiple locations.”

Something special

Courtyard today offers Jaconelli’s edit of “high quality, understated and sophisticated” brands, painstakingly selected each season from London, Paris and Düsseldorf. Sustainability and longevity are essential. But her buying holy grail is a timeless wardrobe staple with a certain je ne sais quoi. “I’m looking for those special pieces you can’t get anywhere else. You can wear them every day, but there’s something about them. We sell the sort of pieces that catch your eye when you walk past, and you feel compelled to go and feel.” NOVEMBER 2026 | boutique. | 43

SHOP TALK

The indie’s best-sellers include Dea Kudibal, Riani, Luisa Cerano, Essentiel Antwerp and Mos Mosh, while Jaconelli cites German knitwear brand Henry Christ as a star performer: “It’s around £400 a jumper, but the quality is so amazing that customers always come back for more.” This season she’s also reintroduced Hayley Menzies, which is “selling really, really well,” alongside “gorgeous, beautifully made” knits and outerwear by Norwegian designer Ella&il. “It’s one of the biggest designers over there yet doesn’t have much representation in the UK.” The founder still personally buys everything for the store and website, approaching each season by viewing the digital lookbooks for all her suppliers. She’ll then carefully select key trends before creating her own unique edit, simultaneously visiting trade shows and showrooms to find new labels to fill in any gaps. “I do visit Scoop, but I tend to prefer the shows abroad. Things have changed irrevocably over the years. I did also wholesale for a time and show at Scoop myself (Jaconelli was the UK distributor for German scarf brand Mala Alisha), so I’ve experienced the industry from both sides.” When it comes to buying, she believes gut feeling should always trump spreadsheets and data. “I only buy things from the heart, regardless of whether I’d wear them personally,” she explains. “I believe that if you own a shop, it should reflect your own identity. I also try not to become too fixated on budgets.” 44 | boutique. | NOVEMBER 2026

Changing times

But even with 30 years’ experience, the founder still admits to making the odd buying blunder: “I still order too much and that’s something I need to work on,” she says. “But the biggest mistakes I’ve made have always been when I’ve listened to someone else, overthought a decision or tried too hard. I think it’s important to trust your own judgement.” Looking ahead to SS27, a recent shoe shop closure in Guildford has prompted Jaconelli to bring more footwear into the mix. “Expanding any category is a risk, but I’ve decided to give it a go because I know there’s a gap,” she says. “I also think it’s crucial to react to what’s going on around you and adapt, while staying true to your identity.” Elsewhere, Jaconelli is banking on high-summer wear next season, as she increases her budget for heatwave-friendly styles. New brands hitting the rails include See U Soon and Benaras - both selected for their “beautiful dresses in linens and light fabrics.” She says: “I’ve gone heavier on dresses because of the heat. When we came to the end of the season this year I lost out because customers still wanted them but they’d all gone. Hopefully that won’t happen again.”

New opportunities

With an unseasonably warm September now over, the founder hopes the arrival of cooler autumnal weather will help kickstart AW26 sales. “It’s not easy selling winter coats when it’s like summer outside.”

SHOP TALK

In the meantime, she’s using her 10 per cent budget earmarked for short-order stock to bring in more transitional options. “The seasons in fashion are so unhelpful to retailers – and it’s always been the case. The weather has made it especially difficult this year so far.” To drum up trade, Jaconelli has also trialled, somewhat reluctantly, exclusive deals for repeat customers. “I don’t ever want to discount new stock, no retailer does, but I have to admit that it has worked really well. We’ve really increased knitwear sales in particular. If the cold hasn’t arrived, customers need another reason to spend.” Meanwhile, the founder is preparing to launch a new VIP Club loyalty system for invited members only. Those on the scheme will need to subscribe to the store’s newsletter and leave a Google review – “I need to get those up” – in return for gaining access to special promotions, offers and invitations to customer evenings. “We have so many customers who’ve shopped with us for many years, and this is a way of nurturing that loyalty. I think Courtyard’s success is based on that repeat customer. We’re now seeing the granddaughters of our original customers shopping with us.” After 30 years in business, Jaconelli is under no illusion that independent retail will get any easier: “It’s more difficult than ever and you absolutely have to offer something different,” she says. “Shoppers want that personal approach and help with styling that they can’t get online.”

For Courtyard, that means continuing to evolve while retaining the individuality that has defined the business from the beginning. Fortunately, change is something its founder seems to actively enjoy. “I find evolving with customers’ changing needs easy – it’s nice to be challenged and I’m a very creative person, so adapting has never been difficult.” For now, Jaconelli remains focused on giving shoppers a reason to keep coming back. She’s currently working out the concept for her Halloween windows – “I love merchandising, I still get so excited about it” – while juggling social media, buying, running the business and adding her own products to the website. Her focus is also on growing the online side of the business, which currently accounts for 10 per cent of its revenue. Part of that will be strengthening the store’s Instagram strategy, enlisting willing customers for photoshoots as well as high-profile friends like retired model Pattie Boyd: “It’s good for customers to see how great clothes look on older bodies, it’s more relatable and helps inspire their own styling choices.” But while many things have changed over the years, one thing that remains the same is how much Jaconelli loves fashion retail. “I like the creative freedom of running my own business, choosing products and making the shop look beautiful,” she says. “But my favourite thing is watching a customer’s face light up when they try something on. Seeing them walk out with confidence because of something you’ve chosen is always such a brilliant feeling.” NOVEMBER 2026 | boutique. | 45

SHOP TALK

“We wanted every dress in the collection to create a moment” GODDIVA’S DESIGN DIRECTOR MINA MELIKOVA ON BRINGING DRAMA TO THE SHOP FLOOR THIS PARTY SEASON

ritish occasionwear brand Goddiva is known for its affordable, red carpet inspired gowns and cocktail dresses, which peak in popularity at Christmas. For AW26, the label has launched a headturning collection that puts its own spin on the season’s biggest trends, with six stories bringing sparkle to rails throughout the season. From flattering silhouettes to bold design details, design director Mina Melikova reveals the pieces she believes are destined to be bestsellers - and why she’s tipping gold as the colour of the season…

What was the inspiration behind Goddiva’s AW26 collection?

MINA MELIKOVA 46 | boutique. | NOVEMBER 2026

We wanted to take after-dark dressing to another level. Our overarching concept, After Dark Brings, is about celebrating the drama of occasionwear. We looked at the biggest trends coming through for the season: sculpted silhouettes,

corsetry, sheer and “naked” dressing, statement shoulders, high-shine embellishment and luxurious textures - and translated them into the unmistakable Goddiva aesthetic.

What are the key themes this season?

We’re taking shoppers on a journey through the entire AW26 occasion calendar. Gold is the colour of the season, and it plays a major role throughout the collection. We also have a rich palette of sophisticated evening shades such as black, deep jewel tones, metallics and shimmering finishes. Fabrics and texture are incredibly important. Velvet and sequins bring luxury and drama, while sheer fabrics and naked-look detailing tap into the season’s more daring fashion direction. But the silhouette is just as important as the embellishment - from corseted waists and body-contouring shapes to dramatic shoulders and elegant, fluid evening lines.

SHOP TALK Could you describe three standout pieces from the collection?

The Sculpt is a perfect example of the power of a beautifully cut dress. The scuba crepe fabric gives the silhouette structure and creates a flattering, figurecontouring effect, while the simplicity allows the shape itself to make the statement. We expect these styles to have strong commercial appeal because they are timeless, incredibly flattering and can be worn across so many different occasions. Elsewhere, our Gold Rush story taps into a major fashion moment for AW26, and we wanted to embrace it fully. Gold photographs beautifully, catches the light and feels inherently celebratory, making it particularly strong for Christmas and New Year’s Eve. Finally, our Star Struck sequin story is one of the most exciting parts of the collection. From scallop sequins to ombré effects, these dresses are all about movement, light and impact.

Which styles are you personally most proud of designing?

Probably The Sculpt because it demonstrates how powerful simplicity can be. When the cut, fit and fabric are right, you don’t need to over-design a dress. I’m also particularly proud of our sheer, naked-look and naked-shoulder pieces. These styles reflect a much bigger fashion movement towards sensual dressing, but we wanted to interpret the trend in a way that still feels glamorous and wearable. The corset and Voluptures-inspired figure-hugging shapes are another highlight for me. They celebrate the female silhouette and create that instantly recognisable Goddiva feeling - confident, feminine and unapologetically glamorous. And, of course, Gold Rush is a personal favourite. Gold has such incredible energy. It feels luxurious, optimistic and celebratory, and it perfectly captures what AW26 is about for us.

THE GUEST LIST

GODDIVA’S BIGGEST NEW-SEASON STORIES 1. The Sculpt: impeccably cut scuba crepe dresses with flattering, figure-contouring silhouettes.

2. Gold Rush statement pieces in the colour of

the season, designed for maximum party-season impact.

3. Star Struck scallop and ombré sequins bring movement and dimension to the collection.

4. Velvet Nights plush texture adds a luxurious and sophisticated mood to the season.

5. Midnight Countdown Goddiva’s ultimate Christmas and New Year’s Eve edit.

Why should independent retailers buy into the collection for this Christmas?

The idea is to give shoppers a complete after-dark wardrobe - whether she is looking for a sophisticated dress for an autumn occasion, a glamorous Christmas party look or that unforgettable NYE entrance. We wanted every dress to create a moment whether that comes through a beautifully sculpted silhouette, a flash of skin, a cascade of sequins or the richness of velvet. Ultimately, this season is about confidence after dark and every dress has been designed to make the woman wearing it feel like the most important person in the room. Goddiva’s AW26 collection is available to order for immediate delivery via the brand’s wholesale division, citygoddess.co.uk. Trade prices start from £25 while there is no minimum order requirement. CONTACT: Tel: 0208 599 5544 E: support@citygoddess.co.uk NOVEMBER 2026 | boutique. | 47

SHOP TALK

“Retailers deserve a tax they can plan around with confidence” BIRA CEO ANDREW GOODACRE ON MAKING INDIE RETAIL HEARD AHEAD OF THE AUTUMN BUDGET

CHANCELLOR JOHN HEALEY

Here at Dragon Display & Fabrications Ltd, we offer a bespoke service for all your retail shopfitting needs. All products are made to order with a very personalised approach to ensure that what you require is what you receive. We are proud of the products we make and the high-quality finish. We pride ourselves in sourcing most materials locally. We also manufacture work benches, changing room benches and many other non-retail products from steel with a high-quality powdered coated finish for a range of sectors, so if you have a non-retail product request that we may be able help with, please contact us via the details below. We would be more than happy to help.

If you wish to see a catalogue of our products, please email sales@dragondisplay.co.uk or call +44 (0)1952 290055. Alternatively, you can visit our website at www.dragondisplay.co.uk.

We look forward to working with you to create a space you are proud of.

SHOP TALK

“You don’t need to predict the whole season perfectly” CLARE BAILEY, FOUNDER OF THE RETAIL CHAMPION, EXPLAINS WHY HOLDING BACK SOME OF YOUR BUYING BUDGET COULD PAY DIVIDENDS

uying for a boutique is a bit like predicting the British weather. You’re making decisions months before your customer walks through the door, guessing which colours they’ll love, which trends they’ll embrace, what they’ll be prepared to spend and whether they’ll need knitwear, a dress or a dinner suit! Even the most experienced buyer won’t get every call right. So why commit every pound of your buying budget before the season has even started? Keeping some money back for in-season buying gives you something every independent retailer needs: the flexibility to respond to what customers are actually buying, rather than what you hoped they’d buy. How much should you keep in reserve? There’s no magic percentage. Your open-to-buy budget will depend on your business, product mix, supplier relationships, lead times and cash position. The important thing is to make that decision deliberately. Start with the evidence, not your instincts alone. Your sales history is a valuable buying tool, but total sales figures only tell part of the story. Which brands performed best? Which categories and sizes sold through quickly? What sold at full price, and what needed a markdown to shift? Which lines justified a reorder, and which looked promising on paper but disappointed on the shop floor? Your EPOS and ecommerce data should inform what you buy next, not simply provide a post-mortem on what you bought last time. Once the season gets going, pay attention to what customers are telling you with their wallets. If a particular shape, colour or brand starts flying out, having budget available gives you the chance to chase the winner while demand is still there. If a product you expected to be popular is stubbornly clinging to the rail, resist the temptation to throw more money at it just because it was part of the original plan. Suppliers are important, too. Know which brands can replenish stock quickly, who has stock available, what their minimum order quantities are and how late you can realistically reorder. Some UK wholesalers 50 | boutique. | NOVEMBER 2026

offer in-season stock and smaller pack sizes, making it easier to respond to demand without another enormous commitment. Of course, in-season buying is not a licence to buy whatever looks lovely when the rep calls. Give your remaining budget a job. You might reserve some for replenishing proven bestsellers, some for responding to an emerging trend or unexpected weather, and a smaller amount for testing something new. The principle is simple: spend more confidently when you have evidence, and cautiously when you’re still guessing. This is where independent retailers can have a real advantage. A national chain may have the buying power, but changing direction across a huge operation isn’t always easy. You can spot a pattern in customer demand, pick up the phone to a supplier and potentially get fresh stock onto the rail while the opportunity is still live. You don’t need to predict the whole season perfectly. Nobody can. What you need is a plan that gets you off the starting blocks, the data to recognise what’s working and, crucially, enough money left to act on it. The smartest buying budget isn’t the one you spend most efficiently at the start of the season, it’s the one that leaves you with options when the season takes an unexpected turn. Clare Bailey is one of the UK’s leading independent retail experts, consultant, speaker and founder of Retail Champion. She advises retail businesses from sole traders to major brands and is a regular commentator across national media; retailchampion.co.uk

Listen to the Retail Reckoning podcast Sign up for VIP alerts to Clare’s latest podcast at retailreckoningpodcast.co.uk/newsletter

Let’s keep in touch TO RECEIVE ALL THE LATEST INDUSTRY NEWS AND TRENDS PLEASE RENEW YOUR SUBSCRIPTION DETAILS WITH US Please visit boutique-magazine.co.uk/subscribe and complete your details to keep us up to date and continue with your subscription

Don’t miss an issue... NOVEMBER 2026 | boutique. | 51

BUYERS GUIDE

BUYERS GUIDE ACCESSORIES

EVENTS AND EXHIBITIONS

Blunt

Boutique Star Awards

Euroleathers

Footwear Today Live

Rainy Days made Good E: ordersuk@bluntumbrellas.com | W: www.bluntumbrellas.co.uk Euroleathers are a supplier of premium shoe and leather care products and accessories. HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 | E: sales@euroleathers.com W: www.euroleathers.com

Eastern Counties Leather

Sheepskin and Leather Slippers, Handbags, Purses, Wallets & More T: 01225 865317 | W: www.ecltrade.co.uk | E: sales@ecleather.co.uk

Liz D’esterre Fashion Agency

Brands: Lola Casademunt | Dolcezza | Tuzzi T: 07956 216801 | E: lizdesterre@yahoo.co.uk W: www.lizdesterrefashionagency.com

Scream Pretty

Lily Charmed Ltd Contact: Lucy Lee T: 01753 424160 | E: trade@screampretty.com W: tradescreampretty.com / screampretty.com

Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 | E: Julie@bpmedialtd.co.uk National Conference Centre Birmingham Show Dates: February 1st & 2nd 2026 Contact: Charlotte Steadman | E: csteadman@datateam.co.uk T: 01622 699142 | W: www.footwearstockrooms.co.uk

Harrogate Fashion Week

Harrogate Convention Centre Show Dates: 7-9 February 2027 T: +44 (0)1423 623 701 / 07551329675 E: georgia@harrogatefashionweek.com W: harrogatefashionweek.com

INDX Woman

Cranmore Park, Solihull Show Dates : 31 Jan - 2 Feb 2027 W: www.indxshows.co.uk/shows/woman

INDX National Intimate Apparel Show

Show Dates: 14-15 Feb 2027 W: www.indxshows.co.uk/shows/intimate-apparel

Texworld Evolution Paris

BUSINESS Futura Retail Solutions Ltd

Texworld apparel sourcing Paris Porte de Versailles, Hall 7 Show Dates: 31 August - 2 September 2026 E: visitorservice@france.messefrankfurt.com

Futura specialise in software for EPOS, retail and warehouse management including pick, pack and dispatch to power your ecommerce operations. The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 | E: sales@futurauk.com | W: www.futura4retail.co.uk

Autumn and Spring Fair

Top To Toe

Uncover the exceptional Olympia International Organiser: Hyve Ltd W: scoop-international.com Show Dates : 17 - 18 Feb 2027

Software Systems Lyonsdown House, 23-29 Hendon Lane, London, N3 1RT T: 020 3376 5888 | E: info@toptotoe.com

UKP Worldwide

UKP Worldwide (UKPW) are a customs agent specialising in customs clearance of low and high value eCommerce parcels including fully managed returns logistics and duty reclaim. UK Office: Unit 18‑19 Wornal Park, Menmarsh Road, Worminghall, Aylesbury, Bucks, HP18 9JX T: +44 (0) 1844 398 880 | W: ukpworldwide.com

Show Dates: 6-9 September 2026 Organiser: Hyve Group W: www.autumnfair.com

Scoop

FOOTWEAR Caprice Shoes

T: 07734 247 669 | E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk | Facebook: /capriceshoes

The Brand Ambassadors

Brands: Les Tropeziennes | Terry De Havilland Contact :Lucy Walsh | E: Lucy@thebrandambassadors.london

52 | boutique. | NOVEMBER 2026

BUYERS GUIDE Diane Sykes Fashion

I N T I M AT E S & S W I M W E A R Anita

Concrete Concept Ltd

Melas Group

Brands: Ambra | Charnos W: Ambrauk.om | charnoshosiery.co.uk T: 01623 600680 | E: sales@melasgroup.com

Patricia Eve

WOMENSWEAR Amanda Knights Fashion Agencies

Anthony Packer

Carol C Collections & TOR FASHIONS

City Goddess / Goddiva / Goddiva plus

T: 0044 208 597 2744 | E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Concrete Concept Ltd

Brands: Gustav | Wyhci | Fee G | Maria Bellentani T: 07906 070 081 | E: diane@dianesykesfashion.com W: dianesykesfashion.com

Dolcezza

Dolcezza European Office, Lower Balymount Road,Dublin 24 D24 EW29 T: 00353 21 2038019 | E: sales@dolcezzaeurope.ie

Double H Agency

Brands: Eden Park | St James | Ambitious Contact: Marc Querol W: www.doublehagency.com | T: 07539228041 Linkedin - Facebook - Twitter - Instagram

Godske Group

Lily & Me

Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH E: enquiries@lilyandmeclothing.com / info@lilyandmeclothing.com T: 01452207766 | W: www.lilyandmeclothing.com

Liz D’esterre Fashion Agency

Brands:Lola Casademunt and Lola Casademunt by MAITE | Dolcezza | Tricotto T: 07956 216801 | E: lizdesterre@yahoo.co.uk W: www.lizdesterrefashionagency.com

Luella Fashion

T: + 44 (0) 1454 238940 | W: www.luellafashion.com

Partners In Fashion (2019) LTD

Pomodoro

Contact: Noreen and Hemant E: info@pomodoroclothing.com | W: pomodoroclothing.com T: 0208 961 4000

Sally Dawes Agency

Brands: Estheme Cashmere | Maud and Sacha | Rialto 48 | Philosophy Blues OriginaloT: 0776 997 03 87 | E: sally@ sallydawes.com W: www.sallydawes.com

Samantha Jane Occasionwear Affordable Luxury - Versatile styling. Contact: Samantha Hayes E: info@samanthajanewholesale.com

The Brand Ambassadors

Yacco Maricard

No. 12, The Ivories, 6-18 Northampton Street,London, N1 2HY Contact: Wholesale Manager – Pauline Sawyer T: 07813 402 941 | W: yaccomaricard.london Instagram: instagram.com/yaccomaricard

NOVEMBER 2026 | boutique. | 53

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TUESDAY 10 NOVEMBER 7PM - MIDNIGHT

VENUE : VICTORY SERVICES CLUB, CARISBROOKE HALL, SEYMOUR STREET, LONDON, W2

An unforgettable evening to celebrate the industry Welcome bubbles and reception Three course dinner with wine Awards presentation and ceremony DJ, dancing and afterparty

SINGLE TICKET PRICE : £220 TABLE 10: £1,900

TO BOOK YOUR TICKETS WITH JULIE, PLEASE EMAIL: JULIE@BPMEDIALTD.CO.UK

NOVEMBER 2026 | boutique. | 55