Boutique Magazine May 2022

MAY 2022

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 138

Summer plans

Scandinavian style Just Around the Corner Colmers Hill Fashion SS23 show guide

Be seen Be heard

screampretty.com • tradescreampretty.com 01753 424160 • sales@screampretty.com

EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of by basics; E: pg@bybasics.com bybasics.com

W

Forward thinking

hile it may have been unthinkable back in 2019, live streaming on social media is now an essential part of online marketing for today’s fashion indies.

The pandemic has permanently altered the way customers want to shop and for many, choosing fashion from the comfort of their smart phone is all part of the “new normal.”

Watching shoppable live streams is the next best thing to visiting a real store. Shoppers get all the benefits (human interaction, seeing clothes on a real body) without actually having to leave their front door. For retailers, however, the move into live selling hasn’t been as straightforward – especially when it comes to processing orders efficiently. But new Danish innovation ELISA is changing all of that with its automated comment selling robot, which simplifies the process for shoppers and retailers.

Find out how it’s already making live streams easier to manage for hundreds of retailers over on page 44.

Speaking of orders, this summer’s trade shows are expected to be back with a bang now covid restrictions are (hopefully) a thing of the past. Pure London returns to Olympia this July with the added benefit of Scoop at the same venue. Harrogate Fashion Week, meanwhile, is expected to be more popular than ever while Just Around STOCK STOCK UP UP

the Corner is expanding in London and Manchester following its hugely successful recent editions. So, if you’re hoping to get your buying schedule organised, don’t miss our summer 2022 show guide, starting on page 37.

But if you can’t wait to discover some new brands for your rails, fear not: we’ve also got fresh finds throughout this issue to inspire your buying journey. Turn to our Stock up section on page 23 for a line-up of irresistible new labels and launches.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine

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STOCK STOCK UP UP

cool Contemporary Contemporarycool RENOWNED RENOWNED FORFOR MINIMALIST MINIMALIST CLEAN CLEAN LINES LINES ANDAND EFFORTLESS EFFORTLESS STYLE, STYLE, THESE THESE AREARE THETHE SCANDI SCANDI BRANDS BRANDS TO HAVE TO HAVE ON ON YOUR YOUR RADAR RADAR IN 2022 IN 2022

Talent spotting TRADE SHOW GUIDE

DISCOVER YOUR STORE’S NEXT BEST SELLERS AT SUMMER 2022’S INTERNATIONAL TRADE SHOW LINE-UP

TEXWORLD EVOLUTION WHEN: 4 – 6 July WHERE: Le Bourget Exhibition Centre, Paris CATEGORIES: FRANCE womenswear, leather wear, accessories, knitwear, leisurewear and childrenswear REASONS TO VISIT: One of Europe’s largest trade shows for garment sourcing, Texworld Evolution showcases over 1,500 international exhibitors, attracting buyers from all Texworld. Visitors will find everything over the world. The event comprises from ready-to-wear and accessories to four separate trade shows: Apparel innovative materials all under one roof.

Sourcing, Avantex, Leatherworld and

TICKETS: free – pre-register via texworld-paris.fr.messefrankfurt.com/ paris/en

HARROGATE

BY MALENE

BY MALENE BIRGER BIRGER

Founded Founded in 2003, in 2003, Danish Danish womenswear womenswear COSTER COSTER COPENHAGEN COPENHAGEN label By label Malene

By Malene BirgerBirger exudesexudes a a The brainchild The brainchild of husband-and-wife of husband-and-wife contemporary BAUM UNDUND PFERDGARTEN PFERDGARTEN contemporary bohemian bohemian aesthetic, aesthetic, BAUM Created Created in Copenhagen in Copenhagen over 20 over years 20 years team Pia team and PiaChris and Chris Coster, Coster, Danish Danish creating creating long-lasting long-lasting investment investment ago, Baum ago, Baum und Pferdgarten und Pferdgarten is the is the womenswear womenswear label Coster label Coster Copenhagen Copenhagen piecespieces with awith conscious a conscious ethos.ethos.

Its Its brainchild of Danish of Danish femalefemale duo Rikke duo Rikke focuses focuses on timeless on timeless style and styleeveryday and everyday collections collections embrace embrace an eclectic an eclectic visionvisionbrainchild Baumgarten and Helle and Helle Hestehave.

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For AW22 For AW22 its its prints,prints, created created for edgy for and edgyfeminine and feminineclothes clothes for a full for life, a fulleverything life, everything collection is influenced is influenced by extreme by extreme women. women.

Its collection Its collection includes includes staplestaple the brand the brand produces produces must serve must serve an an collection weather and contrasts and contrasts in TheinArctic.

The Arctic. separates, separates, dresses dresses in a variety in a variety of of authentic authentic purpose purpose in thein wardrobes the wardrobes weather Outerwear takes centre takes centre stage in stage thein the silhouettes silhouettes and prints, and prints, puffa coats puffa and coats andof its customers. of its customers.

Key pieces Key pieces include include Outerwear line-up, with pillar with pillar box red box puffas red puffas smartsmart outerwear. outerwear.

There’sThere’s also a also NOSa NOS chic knitted chic knitted coordinates, coordinates, luxurious luxurious line-up, sittingsitting alongside alongside checked checked jackets, jackets, long- longrange range including including cottoncotton basics,basics, shirts,shirts, outerwear outerwear and sleek and tailoring. sleek tailoring. line coats line and coatstailored and tailored blazers. blazers. tailored tailored trousers trousers and cashmere and cashmere knits. knits.CONTACT: CONTACT: CONTACT: CONTACT: CONTACT: CONTACT: Tel: 0045 Tel: 5084 0045 9855 5084 9855 E: humi@bymalenebirger.com E: humi@bymalenebirger.com E: dana@baumundpferdgarten.com E: dana@baumundpferdgarten.com costercopenhagen.com costercopenhagen.com bymarlenebirger.com bymarlenebirger.com | MAY |2022 24 | boutique.

24 | boutique.

MAY 2022

RAINS RAINS

STINE STINE GOYA GOYA

Inspired Inspired

by Copenhagen’s

by Copenhagen’s city scape, city scape, Outerwear Outerwear brandbrand Rains Rains blendsblends a a CREAM CREAM CLOTHING CLOTHING Stine Goya’s Stine Goya’s signature signature printsprints are are Offering romantic, romantic, bohemian bohemian fashion fashionbold and conceptual-meets-functional conceptual-meets-functional designdesign Offering bolddaring and daring yet wearable yet wearable and and for modern for modern women, women, Danish Danish label label timeless. approach. approach.

Specialising Specialising in unisex in unisex timeless.

The label The launched label launched in 2006 in 2006 CreamCream Clothing’s Clothing’s collections collections offer offer offering coats, coats, jacketsjackets and separates and separates made made offering a vibrant a vibrant alternative alternative to theto the feminine feminine shapesshapes and exquisite and exquisite details. details.traditional for braving for braving the elements, the elements, its neoits neotraditional ScandiScandi colourcolour palette. palette.

Each Each For SS22, its main its collection main collection embraces embraces Scandinavian Scandinavian aesthetic aesthetic has won hasover won over For SS22, of its collections of its collections is underpinned is underpinned by by handcrafted and DIY andaesthetics DIY aesthetics with with bespoke discerning discerning shoppers shoppers acrossacross the world. the world.handcrafted bespoke hand-drawn hand-drawn prints,prints, with its with its silhouettes, silhouettes, detailsdetails and colours. and colours.

Its firstItsever firstdesign ever design - a contemporary - a contemporary playfulplayful eponymous eponymous founder founder leading leading the team the team Themes include include handcrafted handcrafted details, details, of designers. reinterpretation reinterpretation of theof classic the classic rubberrubber Themes of designers.

This season This season the brand the brand printsprints in both invintage both vintage and multiand multiraincoat raincoat – has – been has developed been developed into ainto a floral floral unveiled unveiled a winter a winter colourcolour palettepalette of of tonal colourways and flamboyant and flamboyant hues hues full range, full range, encompassing encompassing head-to-toe head-to-toetonal colourways neon yellow, neon yellow, acid green acid green and bright and bright thatbecan worn be worn to create to create a monotone a monotone clothing clothing in sustainable in sustainable fabrics. fabrics.

For For that can orangeorange alongside alongside lilac, silver lilac, silver and and look. Expect washed washed and coloured and coloured springspring AW22,AW22, its collection its collection includes includes high- high- look. Expect green.green.

Standout Standout piecespieces include include denim, crochet-look crochet-look knits, knits, light woven light woven function function nylonnylon jackets, jackets, featherless featherless denim, bold floral bold floral print puffa print jackets puffa jackets with with with eye-catching with eye-catching structures, structures, coordinating puffa coats puffa in coats a range in a range of silhouettes of silhouettes cottoncotton coordinating leggings, leggings, slinkyslinky party party soft cotton soft cotton cashmere cashmere blendsblends and suede and suede and a and debut a debut solo-designed solo-designed line ofline of dresses, dresses, checked checked knitwear knitwear and smart and smart leather. leather. water-repellent water-repellent veganvegan footwear. footwear. tailored tailored coats. coats.

CONTACT: CONTACT: Tel: 07855 Tel: 07855 481 651 481 651 CONTACT: CONTACT: E: jc@rains.com E: jc@rains.com CONTACT: CONTACT: E: ml@stinegoya.com E: ml@stinegoya.com torfashion.co.uk torfashion.co.uk uk.rains.com uk.rains.com stinegoya.com stinegoya.com | boutique. | boutique. | 25 | 25 MAY 2022 MAY 2022

FASHION WEEK WHEN: 31 July – 1 August WHERE: Harrogate Convention Centre, Harrogate KEY BRANDS: Pomodoro, John Charles, Marble, Gabriela Sanchez, Lily and Me, Snoxell and Gwyther, Tilley and Grace, Orientique, Envy Jewellery, Rino and Pelle CATEGORIES: womenswear, accessories, occasionwear, footwear, lifestyle, jewellery, plus-size fashion REASONS TO VISIT: Bringing together leading brands and indies for a two-day exhibition, Harrogate Fashion Week offers a relaxed environment to write

UK

orders with a great selection of curated collections. The event takes place in the heart of the beautiful spa town, which makes visiting great for both business and pleasure. Now in its seventh season,

the show also offers easily accessible free parking and complimentary cloakroom facilities - making it a must-visit event for UK buyers.

TICKETS: Register online for free entry via harrogatefashionweek.com/visit/

38 | boutique. | MAY 2022

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MAY 2022 | boutique. | 3

SERIOUS ABOUT FASHION?

JOIN US AT HFW THIS SUMMER

REGISTER TODAY WWW.HARROGATEFASHIONWEEK.COM

TO BOOK A STAND, CONTACT SARAH MOODY T:01423 623701 E: SARAH@HARROGATEFASHIONWEEK.COM

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CONTENTS

MAY 2022 | boutique. | 5

www.lizabella.co.uk www.ellaboo.ie T: 07712 398549 01132 459064

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

YOUNG IDEAS

P

Derbyshire indie Young Ideas launches SS22 collections with charity catwalk show

remium womenswear indie Young Ideas hosted a charity catwalk show recently to launch its SS22 collections - raising over £1,000 for the Ukraine Crisis Fund. The glitzy event took place in its flagship’s hometown of Ashbourne, with proceeds from its ticket sales going towards supporting Ukrainians in need.

The event showcased inspirational looks for the season ahead, focusing on 10 different themes from spring transitions and dressing happy to summer holidays. Each look was curated by the Young Ideas’ team using its line-up of designer womenswear and menswear collections.

Standout brands hitting the runway included Max Mara and Paul Smith as well as cult favourite Hayley Menzies. Meanwhile, attendees were

also able to view pieces from the group’s new brands, which include Italian-made womenswear label Sara Roka, accessories range Tissa Fontaneda and chic casuals brand Le Tricot Perugia.

The retailer enlisted a group of other local independent businesses to put on the event, with hair styling by the Sally Montague Hair Group and lighting, music, photography and signage provided by other local firms.

Young Ideas is an award-winning luxury shopping destination for premium menswear and womenswear. The indie group has a rich heritage in the fashion sector and has provided shoppers with a hand-picked edit of the season’s latest lines for more than 50 years. Over the last decade the company has grown from a single store in Ashbourne to

three boutiques across Derbyshire alongside a standalone Designer Sale Room. The retailer offers a fivestar personal shopping experience whether shoppers visit in-store or by virtual appointment.

Owner Anne Wright personally selects pieces from over 80 of the world’s leading fashion and beauty houses, creating a curated edit of wardrobe and dressing table essentials every season.

“We were delighted to launch the SS22 season with our popular fashion show, showcasing an inspirational edit from our premium designer collections,” she says. “It is always such a pleasure to share this event with our loyal customers and I’d like to thank everyone involved in making our latest catwalk show another great success.”

MAY 2022 | boutique. | 9

FASHION FIX

Gift cards encourage younger shoppers to try new retailers, reveals research New research commissioned by the Gift Card and Voucher Association (GCVA) suggests that gift cards can help retailers attract younger shoppers.

Its State of the Nation research, which polled 2,000 shoppers, reveals that 67.3 per cent of those aged 1624 (Gen Z) have been introduced to a new retailer after receiving a gift card. It also found that 45.8 per cent of Millennials (25-34 year olds) have purchased gift cards within the last three years compared to just 32 per cent of Baby Boomers (55+).

Last Christmas, gift cards provided an important gifting option for younger consumers. Two out of five (40.6 per cent) Gen Z shoppers received more gift cards than the previous year compared to 36.1 per cent of Millennials.

Younger shoppers are more likely to prioritise choice and flexibility when buying gift cards, with 48.8

per cent of Gen Zedders opting for cards that can be spent with various retailers. Meanwhile, almost a quarter (23 per cent) said they wanted gift cards that can be redeemed online.

Gail Cohen, director general of the GCVA, comments: “Attracting the business of the shoppers of the future, whose buying power will only continue to grow in the years to come, has arguably never been more crucial. Gift cards, which the younger, digitally-savvy shopper of the future loves, offer the key to doing so.

“Businesses cannot ignore the growing prominence of gift cards.

As we continue to move towards a more flexible and cashless-led payment ecosystem, businesses that listen to the needs of their younger customers and offer the flexibility they crave will benefit significantly.”

Scotch and Soda launches charity bag to tackle global poverty Scotch and Soda has launched a limited-edition raffia bag in collaboration with social enterprise brand Studio189. With all proceeds going to charity, its Born to Love Bags are handcrafted in Bolgatanga by a community of weavers using unique traditional techniques.

Each is made from locally sourced Palmyra leaf fibres, which is naturally dyed using vegetal pigments. The bags cost £160 each with all proceeds donated to Scotch and Soda’s charity partner The Hunger Project, which tackles poverty in countries like Ghana; scotch-soda.com

New digital tools offer free sustainability support for indies Retailers looking to weather the rising energy bill crisis can now gain access to free digital tools to help them operate more sustainably. Operations platform SafetyCulture is offering indies free access to its iAuditor app to kick-start its new Retail Sustainability Initiative. The technology will be free for teams of up to 10 users, offering ready-to-use digital audit templates on sustainability alongside thousands of additional templates.

The app offers a mobile-first 10 | boutique. | MAY 2022

approach to digital audits, supporting businesses in reviewing their processes and compiling mandatory evidence for the UK Energy Savings Opportunity Scheme (ESOS).

Nicky Chenery, SafetyCulture’s general manager EMEA, says: “We’re all feeling the pressures of a hike in the cost of living as well as a growing moral imperative to do our bit for our planet.

We believe business has to lead that charge and as customers increasingly vote with their wallets, retailers have

JESS @ HARPER SUNDAY ON UNSPLASH

a critical role to play. Offering our platform for free alongside dedicated sustainability and retail operational checklists can help those at the start of their journey.”

To find out more, visit safetyculture. com/retail-sustainability-initiative/

PURE LONDON IS BACK The UK’s largest fashion trade event returns this summer.

purelondon.com

FASHION FIX

Childrenswear specialist KIDLY takes first foray into bricks-andmortar retail Independent online childrenswear specialist KIDLY is trialling bricks-and-mortar retail for the first time with the launch of a pop-up shop in St Albans.

Open until the beginning of July inside luxury arcade Christopher Place, the aim of the store is to bring its “website to life” by showcasing its line of eco-conscious clothing, home accessories and design-led toys.

To help shoppers navigate intuitively, the store is zoned around different times of day and typical family activities, with areas dedicated to mealtimes, bedtime and getting dressed. The space is also designed to double as a fun meeting spot, with in-store book readings, events,

Boutique barometer INDUSTRY SALES FIGURES MARCH 2022 (VERSUS MARCH 2021)

+ 128.16% demonstrations and promotions planned to place throughout its three-month duration.

Founder James Hart comments: “I’m thrilled to be opening our doors for the first time in St Albans, the city where our business started. As a digitalfirst retailer, we’re excited to be stepping out from behind our laptops, meeting customers in person and showing them our growing own-brand KIDLY Label.”

Average sales quantity

+ 18.18% Average selling price

+ 19.84% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Pure London launches new-look website and vibrant campaign Pure London has unveiled a newlook website and campaign as it gears up for its first event at Olympia since before the pandemic. The long-running fashion trade show will return to its usual venue from 17-19 July, offering an international showcase of SS23 womenswear, jewellery and accessories collections.

12 | boutique. | MAY 2022

Organisers say its new campaign reflects the show’s vibrancy, with colour blocking, static electricity effects and a vivid colour palette contrasting against black and white photography from its historic catwalk shows.

Event director Gloria Sandrucci comments: “We are so happy to see our new vision start to come to life

again with the launch of the new website and creative campaign. It is confident and vibrant and indicates a new beginning for the show. For 25 years and 50 shows, Pure London has delivered the biggest audience of buyers to a UK fashion event.

“Pure London is back and will once again bring together the brightest and most creative minds in the industry, present the best curated and edited new season collections, inspire with the latest trends, offer invaluable business insights and support new and international connections.”

FASHION FIX

Fancy florals

Created by boutique owner Penny Callaghan, From My Mother's Garden has added some new pieces for SS22 including a mid-length kimono that offers a longer line.

We love the Pink Lady print (pictured), named after a variety of Delphinium. £POA; Tel: 07825 148 040 frommymothersgarden.co.uk

Everyday style

Made from recycled polyester, Lily and Me’s Delkin Jumper in the brand’s signature Palmer print is a great way to stay cosy on cooler autumn days. Pair with jeans or leggings for easy everyday style. Available in navy or grey, £18.50; Tel: 01452 207 766 lilyandmeclothing.com

Treasure trove ELEVATE YOUR BOUTIQUE OFFER WITH THESE COVETABLE SUMMER BUYS

Do the twist

Summer chic

Part of the brand’s best-selling 100 per cent linen range, Luella’s versatile Layla Linen Off-TheShoulder Top is an easy-wear summer staple. The style features a fully elasticated neckline and hem puff sleeves while it looks great paired with a maxi skirt or fitted trousers. Available in navy or white, £POA; Tel: 01454 238940 luellafashion.com 14 | boutique. | MAY 2022

Scream Pretty’s simple yet stylish Mixed Metal Twisted Torque Bangle is a jewellery box musthave. Offering the perfect weight and fit, the balls on the opening of the oval shaped bangle contrast beautifully to the twisted band while ensuring it’s comfortable to wear. Simply slide over the narrow part of the wrist and twist into place. £29.50; tradescreampretty.com

Made to last

Inspired by a trip to the Dorset coast, Capri London’s SS22 collection features fun and feminine womenswear in botanical and abstract prints. As part of its new direction, the brand has also introduced more organic, GOTS tested and recycled fabrics this season to create conscious clothing that’s made to last.

Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

FASHION FIX

Eid celebrations

Conscious London label DASKA has launched a capsule collection to celebrate this month’s Eid. Expect modest yet stylish eveningwear such as sequined gowns and pretty embellished separates. £POA; E: sofia@blackpr.co.uk

In print

Sustainable artwork specialist Abstract House supplies boutiques with quality prints on FSC certified paper. From florals and line drawings to monochrome abstracts, there’s an option for every wall and taste. £POA; trade.abstracthouse.com

Eco chic

Natural appeal

Responsible label Aspiga partners with artisans and suppliers around the world to produce its contemporary womenswear. Each piece is crafted using natural and sustainable materials such as organic cotton, Tencel and linen with standouts including bright easy-wear dresses. £POA; E: office@aspiga.com aspiga.com

SUSTAINABLE PRODUCTS AND BRANDS

Keep it small

Summer saviour

Wool isn’t just for winter!

Danish brand by basics’ blusbar range includes 100 per cent mulesing-free merino wool cardigans that are soft and temperature regulating - ensuring you’re prepared for all weathers this summer. Available now for in-season delivery, no minimum order; £POA; bybasics.com 16 | boutique. | MAY 2022

Founded by Iranian designer Nabiha Sabzvari, sustainable jewellery label Moushe produces its contemporary pieces in small volumes to avoid waste.

Its pretty boxes are also made by a family-owned business using upcycled and recycled materials. £POA; E: sofia@blackpr.co.uk

pg@bybasics.com bybasics.com

FASHION FIX

Sunny daze

From sun dresses to chic separates, Paisie’s Sunset Ablaze collection offers the perfect summer holiday-inspired pieces for hitting the beach, relaxing in the countryside and sight-seeing in the city. £POA; E: sales@paisie.com

Made in Britain

Liverpool-based label Cocoove produces ethical womenswear in the UK. The majority of its pieces are made from locally sourced fabrics in exclusive prints, with standout styles for SS22 including its premium organic cotton Georgie dress (pictured). £POA; E: info@cocoveve.uk cocoveve.co.uk

Boutique loves…

Calming influence

LUST-WORTHY BUYS TO BRING JOY TO SHOPPERS THIS SS22

Made with 78 per cent Tanboocel bamboo fibres, Magic Body Fashion’s Body Hugging Bamboo collection is expanding with three eco-friendly comfort bras in calming shades of Soft Green and Blue. £POA; Tel: 0207 499 4598

Aloe, aloe

The Cambridge Satchel Company has updated its classic 11-inch satchel bag with a new springinspired green colourway for SS22. £POA; E: wholesale@cambridgesatchel.com

Flat out

Summer flats don’t come much more statement-making than ATP Atelier’s feathered Farro sandals. Style them with jeans or tailored trousers for nights out on the town. £POA; E: sales@atpatelier.com

18 | boutique. | MAY 2022

Fashion Jewellery | Silver Plate | Homeware One-Size Clothing | Display

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@stickandribbon

“We finally have an opening date! See you on the 14th May 11am-5pm to celebrate our new boutique on Bridlesmith Gate…”

@jatcevents

“Just Around the Corner, the UK’s fastest growing fashion trade event, is pleased to announce the SS23 show dates and locations…”

@youngideasfashion

“Our guests are here, the atmosphere is heating up and we are almost ready for showtime…”

@t.a.e.boutique

“…I love bank holidays, wisteria and pops of gorgeous colour. This beautiful waistcoat and jumper is my new fave combo…”

Social butterflies

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@shopatanna

@donnaida

@thevampireswife

Follow the Insta feed for womenswear indie group ANNA for joyful posts from founder Anna Park and its stylish team.

Premium jean brand founder Donna Ida shares daily styling tips, interiors inspo and recipe ideas with her 50k+ followers.

If you’re a fan of stunning floral gowns and statement dresses, hit the follow button on cult favouite The Vampire’s Wife now.

20 | boutique. | MAY 2022

PROMOTION

Feels like heaven WITH A FOCUS ON SUSTAINABILITY, HEAVEN AUSTRALIA CRAFTS INNOVATIVE ACTIVEWEAR IN RECYCLED FABRICS

B

orn in Sydney, Heaven Australia offers timelessly designed swimwear and activewear for every adventure. Each collection is meticulously designed using cutting edge fabrics, technology and innovation, resulting in high quality fashion-forward garments for men and women.

Since launching in 2002, the brand’s mission is to engineer silhouettes that are both inclusive and fashionable for every body type. For the past two years Heaven Australia has also ramped

up its environmental efforts and now produces its entire range in recycled print fabrics. Certified by the Control Union’s Global Recycle Standard, its recycled Lycra is created using upcycled plastic bottles, which are combined with recovered fibre from nylon garments.

These products are broken down to their fibre form before being decolourised, purified and then respun into fabric. The brand says it hopes to reduce its environmental impact while inspiring other brands to do their part in driving effective change.

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk Patricia Eve Half Page Advert Boutique April Miraclesuit Swimwear.pdf 1 29/03/2022 14:25:49

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+44 (0)1423 885374, info@patricia-eve.co.uk, www.patricia-eve.co.uk

MAY 2022 | boutique. | 21

STOCK UP

Stock Up

WHAT TO BUY NOW

GANNI

Scandi style

W

hen it comes to contemporary style, the Scandinavian aesthetic is increasingly influencing the rest of the world. Here we pick out some key Nordic names to know about this SS22 and beyond…

MAY 2022 | boutique. | 23

STOCK UP

Contemporary cool RENOWNED FOR MINIMALIST CLEAN LINES AND EFFORTLESS STYLE, THESE ARE THE SCANDI BRANDS TO HAVE ON YOUR RADAR IN 2022

BY MALENE BIRGER COSTER COPENHAGEN

The brainchild of husband-and-wife team Pia and Chris Coster, Danish womenswear label Coster Copenhagen focuses on timeless style and everyday comfort. The label’s signature combines clean Nordic lines with a versatile colour palette and unique prints, created for edgy and feminine women. Its collection includes staple separates, dresses in a variety of silhouettes and prints, puffa coats and smart outerwear. There’s also a NOS range including cotton basics, shirts, tailored trousers and cashmere knits.

CONTACT: Tel: 0045 5084 9855 costercopenhagen.com 24 | boutique. | MAY 2022

Founded in 2003, Danish womenswear label By Malene Birger exudes a contemporary bohemian aesthetic, creating long-lasting investment pieces with a conscious ethos. Its collections embrace an eclectic vision of Scandinavian minimalism where refined and elevated style meets freespirited ease. With a focus on creating clothes for a full life, everything the brand produces must serve an authentic purpose in the wardrobes of its customers. Key pieces include chic knitted coordinates, luxurious outerwear and sleek tailoring.

CONTACT: E: humi@bymalenebirger.com bymarlenebirger.com

BAUM UND PFERDGARTEN

Created in Copenhagen over 20 years ago, Baum und Pferdgarten is the brainchild of Danish female duo Rikke Baumgarten and Helle Hestehave. The label is known for its bold yet wearable collections that appeal to creative and independent women. For AW22 its collection is influenced by extreme weather and contrasts in The Arctic.

Outerwear takes centre stage in the line-up, with pillar box red puffas sitting alongside checked jackets, longline coats and tailored blazers.

CONTACT: E: dana@baumundpferdgarten.com

STOCK UP

RAINS

Outerwear brand Rains blends a conceptual-meets-functional design approach. Specialising in unisex coats, jackets and separates made for braving the elements, its neoScandinavian aesthetic has won over discerning shoppers across the world.

Its first ever design - a contemporary reinterpretation of the classic rubber raincoat – has been developed into a full range, encompassing head-to-toe clothing in sustainable fabrics. For AW22, its collection includes highfunction nylon jackets, featherless puffa coats in a range of silhouettes and a debut solo-designed line of water-repellent vegan footwear.

CONTACT: E: jc@rains.com uk.rains.com

CREAM CLOTHING

Offering romantic, bohemian fashion for modern women, Danish label Cream Clothing’s collections offer feminine shapes and exquisite details. For SS22, its main collection embraces handcrafted and DIY aesthetics with playful silhouettes, details and colours. Themes include handcrafted details, floral prints in both vintage and multi-tonal colourways and flamboyant hues that can be worn to create a monotone look. Expect washed and coloured denim, crochet-look knits, light woven cotton with eye-catching structures, soft cotton cashmere blends and suede leather.

CONTACT: Tel: 07855 481 651 torfashion.co.uk

STINE GOYA

Inspired by Copenhagen’s city scape, Stine Goya’s signature prints are bold and daring yet wearable and timeless. The label launched in 2006 offering a vibrant alternative to the traditional Scandi colour palette. Each of its collections is underpinned by bespoke hand-drawn prints, with its eponymous founder leading the team of designers. This season the brand unveiled a winter colour palette of neon yellow, acid green and bright orange alongside lilac, silver and spring green. Standout pieces include bold floral print puffa jackets with coordinating leggings, slinky party dresses, checked knitwear and smart tailored coats.

CONTACT: E: ml@stinegoya.com stinegoya.com MAY 2022 | boutique. | 25

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

THE SPRING/SUMMER FASHION ISSUE

THE FASHION TROUSER BRAND

READY FOR SUMMER? THE PERFECT SUMMERY QUALITIES

BESTSELLER & NOS

THE NEW AGE OF GODSKE FASHION THE MOST LOVED STYLES FOR THE NEW SEASON

SPRING/SUMMER 2022

WWW.GODSKE.COM

THE FASHION TROUSERS BRAND To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

STOCK UP

SUNDAY

BY BASICS

With a focus on quality and sustainability, Danish label by basics offers short order garments all year round. Its in-season model offers stockists a constant flow of colours and styles throughout the year, with no minimum order requirement.

Choose from hundreds of styles across its brands including by basics, OWN and blusbar. Each piece is made from eco-friendly fabrics such as bamboo, Oeko-Tex-certified cotton, mulesingfree wool and poplin in numerous colourways to suit your customer base.

Its easy-wear collections are produced in Europe and include quality knitwear, basic tees and long-sleeved tops alongside flattering trousers, skirts and dresses.

CONTACT: E: pg@bybasics.com bybasics.com 30 | boutique. | MAY 2022

Launched in 2018, Danish womenswear label Sunday specialises in comfortable and casual styles in vibrant colourways. Its pieces are for women who appreciate good quality and perfect fitting garments for reasonable prices. The brand offers clothing for all seasons, with a full range of everyday basics and wardrobe staples. Its designers are inspired by global trends, which are then incorporated into its commercial styles. The label’s key garments are crafted in all-over-print viscose and elastane jersey while its heroes also include jacquard knitted sweaters. For SS22, its collection combines vintageinspired styles with fun modern silhouettes. Key pieces include graphic print jersey t-shirts, jacquard pattern sweaters and basic knitwear with feminine details. With sizes ranging from small to 4XL, there’s something for every shopper and boutique.

CONTACT: Tel: 0207 636 3063 godske.com

NOEN

Nordic womenswear brand NOEN creates contemporary and timeless styles for fashionable women who are looking for versatility for their wardrobes. Its comprehensive lineup offers pieces for every occasion that celebrate all body types with flattering silhouettes and sophisticated colourways. The collection strikes the perfect balance between wearable fashion and statement pieces, with every element of design complementing each other perfectly.

Buyers can expect high quality materials and craftsmanship as well as impeccable fit – resulting in investment pieces that will be worn season after season.

CONTACT: Tel: 0207 636 3063 godske.com

STOCK UP

FRANDSEN

A leading producer of outerwear for over 50 years, Frandsen offers on-trend coats and raincoats with a focus on quality. Its outerwear boasts quality materials, refreshing details, timeless design and a sporty aesthetic – making it the perfect choice for UK fashion independents.

Buyers can expect to find high quality materials and craftsmanship alongside clever shapes and design details. Its SS22 collection has been made for any time and occasion, offering functional and breathable designs for braving rainy weather as well as city styles in shiny glamorous fabrics. Key pieces include a short and sporty quilt jacket with zipper pockets and a detachable hood as well as cotton mix coat with taped seams.

CONTACT: Tel: 0207 636 3063 godske.com

QÚE

Established in 2011, plus-size Scandi brand Qúe offers timeless high-quality styles in EU sizes 34-46. Its collections include a mix of raw and feminine styles with eye-catching details, easy-styling and quality materials in soft colours and delicate prints. The label’s clothing is designed for modern women in all shapes and sizes who want to mix and match styles to create their own unique look. Standout styles include its soft jerseys with a twist, on-trend denim and black basics. Each collection encompasses four different themes that can be dressed up or down for every occasion.

CONTACT: Tel: 0207 636 3063 godske.com

GOMAYE

Perfect for stylish women of every age, Danish brand Gomaye marries Scandi tradition with international fashion trends, creating beautiful classics with a modern twist. The brand first launched in 2017 with a focus on effortless and easy-to-wear fashion with an impeccable fit. Today each of its collections offers timeless dresses, separates and outerwear crafted in luxurious fabrics. For SS22, hero pieces include blazer and trouser suits with high quality craftsmanship and fabrics.

It also offers knitwear basics in relaxed and effortless silhouettes as well as classic wool coats and waistcoats with a contemporary twist.

CONTACT: Tel: 0207 636 3063 godske.com MAY 2022 | boutique. | 31

Tor Fashion 07855 481651 www.torfashion.co.uk

BRAND PROFILE

Colourful cotton DANISH BRAND BY BASICS INTRODUCES FIVE NEW COLOURWAYS TO ITS POPULAR COTTON SENSE COLLECTION

F

ive. That’s exactly the number of new colourways the designers behind by basics’ cotton sense collection needed to update the line’s collection for AW22. For the team behind the sustainable Danish brand, it’s all about

high quality and slow fashion. There are no seasons set in stone, however twice each year the brand presents just a few new styles and colours to update the line-up. For 2022, its designers have chosen five beautiful earthy tones to complete the range.

One of the new colourways is in fact the cool raw white/chestnut stripe. One of those rare patterns that anyone can wear today, tomorrow and in 10 years, stripes are a classic and therefore part of the brand’s colour range.

Organic cotton is a classic By basics’ cotton is soft, comfortable, and breathable. It’s a natural material – and organic means it is grown from natural seeds without the use of chemical fertilisers.

All cotton sense styles are made from a 1x1 rib – the type of knitting that ensures a natural elastic feel and stays in shape. Meanwhile, just like sister range blusbar – cotton sense is hand-cut and sewn at by basics’ own factory in Poland.

So, if you’re looking for the perfect pieces to update your rails this summer, by basics is the perfect choice for indies looking for sustainable fashion with the flexibility of short order.

CONTACT: Available to order via by basics’ B2B site b2b.bybasics.com; E: pg@bybasics.com MAY 2022 | boutique. | 33

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, ACCESSORIES AND SHOES

Time for tea

Adorned with the brand’s new magical Painted Kingdom print, Cath Kidston’s Emily mug will bring extra joy to your morning coffee and afternoon tea. £POA; E: wholesale@cathkidston.co.uk

Solid foundation

Now available in Fondant Pink, Hope’s The Foundation Body is the ultimate summer-friendly underwear garment for creating a smooth streamlined silhouette. £POA; E: lynda@hopefashion.co.uk 34 | boutique. | MAY 2022

Ticking over

Crafted in pale plywood with a minimalist graphic dial, Newgate’s Monopoly Scandi Wall Clock will bring instant style to contemporary interiors. £POA; newgatetrade.com

Summer blooms

Add colour to summer outfits with Scotch and Soda’s floral printed scarf, crafted in a super-soft viscose, linen and Lyocell blend. £POA; Tel: 0203 137 3901 scotch-soda.com

Season update

ATP Atelier’s Assisi baguette bag is the perfect summer accessory.

Style it with everything from day dresses to tailoring for instant warm-weather chic. £POA; E: sales@atpatelier.com

Fancy footwork

From trainers for running errands to holiday sandals, footwear brand Blondish offers a variety of styles for all occasions, which are lovingly handcrafted in Spain. £POA; E: sofia@blackpr.co.uk

Bedtime chic

Made with lightweight organic cotton, this Harmony pyjama short set by From My Mother’s Garden will help shoppers stay cool at night when the weather heats up. £POA; E: info@frommymothersgarden.co.uk

British made

Cut, sewn and finished by hand in London, Lucy Jones Lingerie’s sleek Peti Slip is an irresistible option for boutique nightwear edits this SS22. £POA; Tel: 07929 944 087 E: lucy@lucyjones.net

ACCESSSORIES

Pretty in print

Avalana’s design team paints its exclusive prints in-house at its Manchester studio before turning their creations into kimonos and homewares. Tel: 07731 846 100 E: info@avalanadesign.co.uk

Eco alternative

Handmade using fabric saved from landfill, Jacwicks Designs’ reusable Fabwrap is inspired by the Japanese gift wrapping tradition of Furoshiki. £POA; E: stockist@jacwicksdesigns. co.uk

Save for a rainy day

Fulton’s first sustainable line of umbrellas boasts rain-proof fabrics made from 100 per cent PET and state-of the-art bamboo handles.

Tel: 0208 963 3010 E: sales@fultonumbrellas.com

Field day

With major festivals set to return this summer, Barbour’s Wilton boots could be a solid choice for your boutique’s Glastonbury edit this SS22. £POA; E: sales@barbour.com

Hand finished

Featuring exclusive handdrawn illustrations, Dipii Stark’s silk scarves are printed in Macclesfield using AZO dye free inks and then finished with a hand-rolled hem. £POA; E: info@dipiistark.co.uk

Throwing shades

Crafted in Italy, House of Dagmar’s new sustainable sunglasses feature biodegradable acetate and eco-friendly Bio-Nylon Lenses. £POA; E: sales@houseofdagmar.se houseofdagmar.com

Good on paper

Known for its joyful illustrations, indie paper-making brand Cambridge Imprint produces recyclable and biodegradable greetings cards. £POA; cambridgeimprint.co.uk/trade

Green team

London-based swimwear brand Boardies has teamed up with sustainable fashion label RAEBURN to create a line of shorts and shirts made from reclaimed fibres.

E: info@boardiesapparel.com

Seeing stars

Style Cocorose London’s new Fuchsia Star low-top leather trainers with summer dresses, jeans and jumpsuits for effortless daytime dressing. £POA; Tel: 0208 829 8919 cocoroselondon.com MAY 2022 | boutique. | 35

INTRODUCING PROPRESS MINI

To put the power of steam into your customer’s hands, contact Propress for reseller opportunities.

Tel: 020 8417 0660 | Email: hello@propress.co.uk propress.co.uk

DOWN TO BUSINESS

Down to Business

INSIGHT FOR FASHION INDIES

WHO’S NEXT

It’s a date

W

ith many summer trade shows set to return to their pre-covid formats, it’s time to plan your buying calendar for SS23. Here we reveal all the events, dates and venues you need to know to prepare for a busy season ahead…

MAY 2022 | boutique. | 37

Talent spotting TRADE SHOW GUIDE

DISCOVER YOUR STORE’S NEXT BEST SELLERS AT SUMMER 2022’S INTERNATIONAL TRADE SHOW LINE-UP

TEXWORLD EVOLUTION WHEN: 4 – 6 July WHERE: Le Bourget Exhibition Centre, Paris CATEGORIES: FRANCE womenswear, leather wear, accessories, knitwear, leisurewear and childrenswear REASONS TO VISIT: One of Europe’s largest trade shows for garment sourcing, Texworld Evolution showcases over 1,500 international exhibitors, attracting buyers from all over the world. The event comprises Texworld. Visitors will find everything four separate trade shows: Apparel from ready-to-wear and accessories to Sourcing, Avantex, Leatherworld and innovative materials all under one roof.

TICKETS: free – pre-register via texworld-paris.fr.messefrankfurt.com/ paris/en

HARROGATE FASHION WEEK WHEN: 31 July – 1 August WHERE: Harrogate Convention Centre, Harrogate KEY BRANDS: Pomodoro, John Charles, Marble, Gabriela Sanchez, Lily and Me, Snoxell and Gwyther, Tilley and Grace, Orientique, Envy Jewellery, Rino and Pelle CATEGORIES: womenswear, accessories, occasionwear, footwear, lifestyle, jewellery, plus-size fashion REASONS TO VISIT: Bringing together leading brands and indies for a two-day exhibition, Harrogate Fashion Week offers a relaxed environment to write 38 | boutique. | MAY 2022

UK

orders with a great selection of curated collections. The event takes place in the heart of the beautiful spa town, which makes visiting great for both business and pleasure. Now in its seventh season,

the show also offers easily accessible free parking and complimentary cloakroom facilities - making it a must-visit event for UK buyers.

TICKETS: Register online for free entry via harrogatefashionweek.com/visit/

Partner-up for fashion sourcing 4 - 6 July 2022 Paris Le Bourget, France www.texworldevolution-paris.com

TRADE SHOW GUIDE

PURE LONDON WHEN: 17 – 19 July WHERE: Olympia London CATEGORIES: womenswear, jewellery, footwear, fashion accessories, new talent, sourcing and manufacturing KEY BRANDS: One Hundred Stars, Brodie Cashmere, Onjenu, Lily and Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, Joko Edu, ArtLove, Vilagallo, Envy Jewellery, ShanShan, Tale The Label, Italian Closet, Asiana REASONS TO VISIT: Returning to its pre-covid venue, Pure London brings together some of the industry’s brightest talent to present the season’s best collections, new trends and leading business insight. July’s edition will feature a new floor plan edit with five destinations: Womenswear, Footwear, Accessories, Pure Jewel

SCOOP WHEN: 17 – 19 July WHERE: Olympia West, London CATEGORIES: womenswear, accessories, jewellery, footwear, menswear KEY BRANDS: Ecoalf, Hartford, ZCurations, Loreak, Dr Denim, Knowledge Cotton, Norse Sales, Michael Kors, MC2 St Barth, Mos Mosh, Primrose Park, Enamel Copenhagen REASONS TO VISIT: Joining Pure London at Olympia for the first time in its history, this season’s Scoop will bring its expertly curated edit of premium womenswear to the venue’s new West hall. Buyers will be able to peruse a line-up of over 250 designer womenswear and accessories brands alongside the addition of menswear. Having launched in 2011, Scoop is celebrating its twenty-first season of offering visitors a unique and bespoke buying environment.

TICKETS: free – register via scoopinternational.com.com/page/visitorregistration 40 | boutique. | MAY 2022

and Pure Origin. Each section will also highlight the newest and most innovative collections via Design Lab. Buyers will also be

able to attend catwalk shows and educational seminars.

TICKETS: free – register via purelondon.com

TRADE SHOW GUIDE

INDX WOMENSWEAR AND FOOTWEAR WHEN: 27 – 28 July WHERE: Cranmore Park Conference and Exhibition Centre, Cranmore Avenue, Shirley, Solihull KEY BRANDS: Fransa, b.young, Sahara, Mistral, Khost, Capri, Lunar footwear and Caprice alongside emerging labels including Skechers apparel, s.Oliver, and Kite Clothing CATEGORIES: forward and short order womenswear, footwear, casual wear, formal wear, lifestyle, sustainable brands, headwear and hats REASONS TO VISIT: INDX Womenswear and Footwear offers

an inspiring selection of brands in an informal and relaxed buying environment. The show is organised and curated by industry experts to meet the ever-changing needs of today’s retailers. Alongside viewing an array of new collections, visitors receive free admission and accessible parking as well as complimentary tea and coffee. This season will also see the introduction of new food menus with fresh options available to purchase from its on-site dining room.

TICKETS: Free via indxshows. co.uk/indx-fashion/womenswear/ registration

JUST AROUND THE CORNER WHEN: 2 – 3 in Manchester and 7 – 9 August in London WHERE: Frieght Island, Manchester and T1 and T2 at The Truman Brewery, Brick Lane, London KEY BRANDS: Castamani, Pretty Vacant, B Young, Ichi, Fransa, Numph, Komodo, Hatley, Joe Browns, Louche, Chalk, Superdry CATEGORIES: womenswear, menswear, footwear, lifestyle, accessories and sustainable fashion

REASONS TO VISIT: Now entering its seventh season, UK trade show Just Around the Corner is going from strength to strength. The event hosted two separate shows in London and Manchester last season and branched out into womenswear for the first time. Continuing its expanded format this August, retailers will be able to discover a curated line-up of womenswear, menswear and accessories brands across two

venues. Organisers say visitors can expect double the number of brands as its previous editions alongside new premium womenswear zone The Edit.

There will also be complimentary food on offer from quality street vendors.

In Manchester, buyers will be able to access outside spaces with bars and seating on-site with a viewing platform overlooking Mayfield Park.

TICKETS: free – register via justaroundthecorner.co.ukregister MAY 2022 | boutique. | 41

TRADE SHOW GUIDE

CIFF WHEN: 10 – 12 August WHERE: Bella Center, Copenhagen CATEGORIES: DENMARK womenswear, menswear, childrenswear, footwear, lingerie REASONS TO VISIT: Copenhagen International Fashion Fair (CIFF) is a favourite among international buyers thanks to its strong line-up of Scandi brands. Over the years, CIFF Has grown from regional trade fair to international fashion hub. Today it is the longest running fashion trade show in northern Europe and a must-visit biannual destination for thousands of international buyers. Expect 20,000 square metres of collections across a super-sized two-storey showroom.

TICKETS: free – register via ciff.dk

MICAM MILANO

42 | boutique. | MAY 2022

WHEN: 18 - 20 September WHERE: Fiera Milano Rho exhibition centre, Milan CATEGORIES: footwear for men, women and children REASONS TO VISIT: Held twice each year, Micam ITALY Milano presents an extensive range of footwear from around 2,000 international brands across 63,000sq ft of show space.

The event aims to combine fashion with business and communication to create an unmissable opportunity for buyers from all over the world. With hundreds of brands to discover including a high percentage of Italian-made designs, this show offers the ultimate choice in the global footwear sector. A highlight is its Fashion Square area, which gathers some of the biggest made-in-Italy and luxury brands. Buyers will also be able to select products for men and children as well as attend a series of seminars and presentations offering invaluable insight into emerging trends.

TICKETS: Register for free entry online from the end of June; Tel: 0039 0243 8291 themicam.com

PROMOTION

WHY VISIT JATC?

Spoilt for choice

Over 60,000sq ft of exhibitors across both events, including a new mezzanine in Manchester and new bigger location in the Truman Brewery Over 400 brands showing across both venues An extensive and credible mix of menswear, womenswear, footwear, accessories, lifestyle Complimentary food, coffee, pastries and beverages from an eclectic mix of street vendors Central locations next to main transport hubs with accessible and cheap parking A relaxed and convivial atmosphere to visit and exhibit

TAKING PLACE IN MANCHESTER AND LONDON THIS AUGUST, FASHION TRADE SHOW JUST AROUND THE CORNER IS A MUST-VISIT EVENT FOR WOMENSWEAR INDIES

H

aving experienced exponential growth over the last two seasons, Just Around the Corner (JATC) is fast becoming a must-attend trade event for fashion indies. Originally an up-and-coming menswear show, it hosted its first womenswear show in London last summer. This January and February saw it merging both categories under one roof with two dedicated events in Manchester and the capital.

Last season’s event was visited by over 2,000 buyers across both cities, prompting its relocation to bigger premises to meet demand.

Its next edition will take place at Manchester’s Freight Island (2-3 August) followed by a show at East London’s T1 and T2 spaces inside

The Truman Brewery complex (7-9 August). Both events will offer over 60,000sq ft of exhibition space, with 400 brands exhibiting across both venues.

In response to high demand, this season will also see dedicated premium women’s fashion section The Edit making its debut in London and Manchester. Commenting on the launch, founder Juls Dawson says: “We’ve been inundated with enquiries from fashion brands looking for an opportunity to meet with the UK’s fashion buyers in a real live environment. The response from the premium women’s fashion sector was particularly pronounced, hence the decision to launch a dedicated space curated specifically for contemporary women’s fashion buyers.”

The Edit will sit alongside JATC’s main exhibition areas focused on commercially established and emerging womenswear and menswear brands. The show will also extend its presentation of fashion-forward sustainable labels following a successful introduction last season.

Meanwhile, the Manchester edition will include various outside networking spaces with bars and seating zones offering views across Mayfield Park - the first park to be built in Manchester in over 100 years.

CONTACT: justaroundthecorner.co.uk MAY 2022 | boutique. | 43

DOWN TO BUSINESS

Going live HOW EASY LIVE SALES SYSTEM ELISA IS SIMPLIFYING THE LIVE STREAM SHOPPING EXPERIENCE FOR FASHION RETAILERS

I

f live streaming is now a key part of your boutique’s online marketing strategy, you certainly aren’t alone. Many independent retailers are now harnessing the popularity of online video to sell more products and connect with shoppers like never before. But despite the many advantages of live streaming, there are issues for small retailers that make the sales process timeconsuming and inefficient.

That is until now. Enter ELISA: an ‘Easy Live Sales system’ – also known as a ‘comment selling robot that simplifies the entire process for retailers. Since launching in Denmark in 2020, the company has grown exponentially with 600+ users in six countries across Europe - and it’s now available in the UK. 44 | boutique. | MAY 2022

The rise of live shopping

When the pandemic first started, non-essential retailers were forced to embrace e-commerce and social media to survive. Fashion indies in the UK took on the new challenge with aplomb, posting fresh content on their Instagram feeds and taking to Facebook to connect with shoppers.

Live streaming became the new way to chat to customers as an extension of their physical stores. For shoppers looking for a personal and emotional connection, these types of videos brought much-needed authenticity to e-commerce. And many retailers were not only able to retain sales in this way during the lockdowns, but actually experienced growth.

Fast-forward to 2022 and live stream shopping is now an integral

part of social marketing for many indies. It’s a way for shoppers to connect with their favourite independents from the comfort of their phones. Customers can comment during live events and the person hosting the event can react instantaneously, creating a personalised experienced akin to interactions in a physical store.

Data suggests that the popularity of live stream shopping is spreading throughout the world. In China, 66 per cent of consumers have bought a product during a live shopping event. Over in the US it’s also booming, with estimates suggesting it will be worth $25 billion by 2023.

Meanwhile, it’s rapidly gaining momentum in Europe too, with thousands of successful cases.

DOWN TO BUSINESS

TIPS FOR LIVE SUCCESS

Enter ELISA

While many indies are now creating engaging live content showing off their latest products, there is one big issue with real-time streams: no automated sales. This means that retailers are faced with unnecessary work reading and answering comments, trying to decipher which customers were first and then processing orders. Some are also losing sales because the customer journey from social media to their own website, DMs or phone is too fragmented.

With the popularity of live streaming showing no sign of waning, there’s never been a better time for a viable and cost-effective solution. ELISA can make the live sales process easier for retailers and more seamless for customers, whether streaming on Facebook or via shoppable video on Instagram.

Set-up is simple: retailers click a button to connect their social media channel to their ELISA account before setting up the products and offers they want to promote. Throughout the live stream ELISA keeps track of viewer comments and automatically adds orders to customers’ baskets while watching inventory levels so you don’t over sell. Customers can choose their delivery method and pay online while they’re still watching or after the live stream has finished. This means there’s less work for the retailer and a more cohesive buying journey for consumers.

As with all the best innovations, ELISA started out as a light bulb moment after Danish founders Nikolai and Rasmus Aas Pedersen had a crisis meeting with their family about how to pivot their café online during the first lockdown. After using Facebook posts and comments to generate orders, they realised it was a time-consuming and ineffective way to keep up with demand. That’s when the initial idea for ELISA was born.

There are already hundreds of retailers using ELISA all over Europe – and they are reaping the rewards. The company says businesses typically see 10 – 50 per cent higher sales figures compared to previous campaigns. And for some, it can soar by as much as 100 per cent, which is helping boost revenue growth.

“Live shopping gives retailers a new chance to stand out in a personal way,” says CEO Christian Degn Vester. “Here, they don’t have to fight against the big e-commerce players that focus primarily on price. As a retailer, you must focus on putting a face behind your brand so that your customers can recognise you and create a personal connection, and this is a crucial factor in keeping them as your customers in the future. If you as a retailer embrace live shopping and are involved from the start, you have a good chance of becoming and remaining successful with live shopping in the future.”

For more information about ELISA, visit elisa.io or E: hey@elisa.io

1. INTERACT WITH YOUR AUDIENCE Encourage viewers to ask questions and write in the comments section – the more comments your post receives the more successful it will be.

ELISA automatically deals with sales but cannot answer specific questions about the product. So, keep an eye on ELISA’s handy dashboard where you’ll see all the unanswered questions highlighted.

2. ENLIST A MODERATOR It’s a good idea to have an extra person on standby to answer specific questions during a live stream. While ELISA will deal with sales automatically, questions about the product will still need to be answered directly.

3. ADD A COMPETITION A great way of retaining customers throughout a live event is by piquing their curiosity. You could announce a competition at the beginning of the live where the winner will be drawn later in the broadcast.

4. FIRST COME, FIRST SERVE Another way to retain shoppers is by tempting them with timesensitive benefits. This could be a specific discount that only applies during the live event or anything else that encourages customers to act quickly.

5. REWARD ENGAGEMENT Let customers know it pays off to share or like your post with incentives such as a discount code, which will be revealed at the end of the live stream.

MAY 2022 | boutique. | 45

SIMPLY GORGEOUS JEWELLERY AND ACCESSORIES

HELLO! SPRING & SUMMER 2022

BUY ONLINE www.missmilly.co.uk or tel: 01905 622 509 FIND US

SHOP TALK

Shop Talk

INDUSTRY OPINION

COLMERS HILL

One of a kind

W

ith 20 years’ experience in retail, marketing and PR, Colmers Hill founder Penny Callaghan has created a successful fashion enterprise with a real point of difference. Here she reveals the story behind her six-year-old boutique and recently expanded womenswear label From My Mother’s Garden…

MAY 2022 | boutique. | 47

SHOP TALK

“I’m always looking for pieces that have something different about them whether it’s an artistic print, unusual cut or beautiful, luxurious fabric” PENNY CALLAGHAN IS THE FOUNDER OF WEST DORSET WOMENSWEAR INDIE COLMERS HILL AND BOUTIQUE LABEL FROM MY MOTHER’S GARDEN

S

et in picturesque surroundings within Symondsbury Estate’s Manor Park, West Dorset indie Colmers Hill offers beautifully made womenswear and accessories.

Founder Penny Callaghan opened the boutique armed with 20 years’ experience in retail, PR and marketing, followed by the launch of her own label – From My Mother’s Garden – in 2020. Here she reveals how she’s created a destination store with a difference…

What is your career background?

Having completed an arts degree, one of my first jobs was working at the Barbican Centre on a year-long arts project. From there I moved into the PR and marketing world working for multi-national companies like RollsRoyce, Paramount and Universal 48 | boutique. | MAY 2022

Lyme Regis seafront. In January 2015, after being in business for 12 years, I sold up following a health scare.

This gave me time to reflect on what I enjoyed and wanted to do. So when I found a countryside destination on the outskirts of Bridport, I felt it was an ideal location for a beautiful and relaxed boutique. While it had little footfall when I first took on a unit, I felt I could build a good following with time, effort and the right marketing. films. Ultimately, I had my own PR agency in London with clients including Wembley Arena, sporting events and TV and films.

Why did you decide to open Colmers Hill boutique?

I threw everything into the air in 2003 and jacked in my career to live back down in the southwest. There I opened a large store with a 100-seat cafe on the

How has it evolved since the beginning?

I started with a small unit and the first year was slow to say the least.

I decided to mount a large-scale charity fashion show in the estate's magnificent Tithe Barn and that was perhaps the turning point together with moving to a larger more prominent unit. I had also started to increase my online presence which

SHOP TALK is so important for a rural business to ensure year-round revenue. Two years later, the estate created a new outlet for me and I was able to have some design input, which I think has resulted in a wonderful space.

The whole estate has blossomed and every year footfall increases as more people hear about it.

Who is your target customer?

We do have a fairly varied clientele because Symondsbury Estate attracts a lot of holiday visitors and the boutique also has a local customer base. Some customers will drive from far afield for certain labels. My primary customer base are ladies aged over 40-plus who appreciate quality clothing, enjoy colour and want something a little different.

What are your core brands and what type of pieces do you stock?

I have quite an eclectic range of brands including Beate Heymann, Naya, Red Button, Soaked in Luxury, Rino and Pelle, Grizas, Ralston (sadly last collection this summer) and of course my own label, From My Mother's Garden. This AW22 I will be introducing a number of new labels.

I’m always looking for pieces that have something different about them whether it’s an artistic print, unusual cut or beautiful, luxurious fabric.

What kind of experience do you aim to offer customers?

Unexpected, visually exciting, warm and friendly but not overbearing. A lot of customers can be intimidated to come into a boutique and so I hope we make it friendly, genuine and honest.

I often hear customers say, “it’s nice to see something different,” and that makes me feel like I have done my job! What was really gratifying was winning two awards in a newly launched local business competition. The awards are based on customer service and a secret shopper’s experience, so when we won Business of the Year and Retail Shop of the Year I felt it was a genuine accolade

to the team for making our customers feel welcome and looked after.

Customers love the sentiment behind the range and the vibrant colours.

How does Colmers Hill stand out from other boutiques?

What’s been the best part of launching your own label?

When and why did you launch your own label, From My Mother’s Garden?

What impact has the pandemic had on your business?

I think it has quite a different feel to other shops around us - a little bit of glamour in a rural setting. Customers are often quite surprised to find us in the middle of the countryside. I always want to do my own thing so I’m not influenced by other stores or trends.

I launched FMMG at Pure just before the first lockdown. I’m very close to my mother and she has been immensely proud and supportive of my businesses. So, when she asked my partner Alistair and I to take some images of her garden, I suddenly had that Eureka moment. Ironically, it rang true during lockdown as we were torn apart from our loved ones.

What was the idea behind the collection?

From My Mother’s Garden offers a range of nature-inspired clothing and accessories. We’re always conscious of reducing our footprint, using fabrics that have less impact on the environment, minimising wastage and ensuring our suppliers work ethically. While kimonos and robes are at the core of the range, we’ve added other styles like dresses, tops, trousers and jackets as well as accessories. There will be quite a lot of newness for AW22 too.

How popular has the brand been so far?

I’ve been a little taken aback with how popular it has been with my customers at Colmers Hill and this encouraged me to wholesale it to other boutiques.

We now have a number of stockists, which has largely grown organically.

However, I have now got two agents on board in the southwest and southeast and will also be exhibiting at INDX and Harrogate Fashion Week.

There are so many things I love about it: creating the prints, the design process, seeing how stockists display the range and getting feedback from customers about how much they love wearing the pieces makes it so worthwhile.

It had its positive and negative effects, but now we're hopefully on the other side I would say it’s been mostly positive. Obviously, the stress of having loads of deliveries landed on us the day before the first lockdown and a much-reduced income stream was hard to navigate. However, as time went on, our online business doubled and continues to grow and there was a large groundswell of local customers getting behind local independent stores. It also necessitated me finding more inventive ways to market the business like doing videos for our Facebook group.

What other challenges are you currently facing as a business?

The biggest challenge is managing growth. I’m building a larger team around me to help on the many different aspects of the business.

The rising manufacturing and transportation prices are also a big factor to consider with my brand.

What are your plans for the business for 2022?

For the boutique it is to continue to grow our online presence while maintaining the level of service in the store. For FMMG, it is developing the offering and maintaining the quality while extending the wholesale operation. Longer term I’m hoping to extend our wholesale operation internationally and we already have a few overseas stockists.

MAY 2022 | boutique. | 49

BRAND PROFILE

Enduring quality WITH A HISTORY SPANNING OVER 140 YEARS, GERMAN BRAND SCHIESSER OFFERS COMFORT-DRIVEN UNDERWEAR, LOUNGEWEAR AND NIGHTWEAR THAT’S BUILT TO LAST

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ounded in 1875 by Jacques Schiesser, the eponymous German brand is renowned for its exceptional quality underwear and loungewear.

Its garments are synonymous with comfort and impeccable craftsmanship, with its signature ribbed underwear reaching cult-like status. Combining enduring tradition with modern innovation, Schiesser’s garments are chosen by fashion-savvy shoppers all around the world.

Schiesser was acquired by global textiles firm Delta Galil in 2012. A global power force in the underwear and lifestyle markets, its roster of brands includes 7 for all Mankind, P J Salvage, Nearly Nude and Splendid while it holds licences for ADIDAS, Wolford, Tommy Hilfiger, Skims and Converse.

Over the past 10 years, Schiesser has increased its focus on

sustainability. Today its designers use only the finest natural and organic fabrics to craft its soft cotton underwear, luxury loungewear and quality wardrobe staples.

The brand’s collection is split into two ranges: Schiesser mainline and Schiesser Revival. The first encompasses lingerie, nightwear and loungewear made from organic yarns including Tencel, Lyocell and pure cotton. Meanwhile, the Revival collection focuses on authenticity, utilising traditional craftsmanship and heritage techniques.

For AW22, Schiesser’s Cycle of Life collection celebrates nature. Four stories make up the range - including Embryo, Awakening Senses and Rebirth - with designers drawing inspiration from the cycle of life.

Key pieces include tried and tested underwear basics such as the organic cotton series 95/5 and feminine Glam

CONTACT: E: sales@concrete-concept.org concrete-concept.org 50 | boutique. | MAY 2022

Lace line featuring lace made partly from recycled polyamide. There’s also a range of sustainable loungewear made from Tencel Lyocell alongside modern nightwear in oversized silhouettes.

Stocked by premium indies and retailers such as Epitome in Edinburgh, London’s Browns and Mr Porter, the brand also offers a fully comprehensive NOS programme throughout the year.

Buyers can purchase the collection from London-based trade agency Concrete-Concept Ltd, which is the brainchild of Angela Blundell and Janice Tassell, former ambassadors for brands such as Wolford, Armani, Gabrielle Strenesse, Diesel and D Squared.

Schiesser’s SS23 collection will be available to view at Concrete-Concept’s London showroom from 4 July 2022 and INDX Intimates Apparel from 23-25 July.

PROMOTION

Here comes the sun

STEP INTO SUMMER WITH LUELLA’S COLOURFUL PRINTED COTTON SHIRTS

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esigned from its Cotswolds-based studio, British womenswear brand Luella is known for its high-content cashmere blend knitwear, Italian linens, patterned cotton shirts and wear-anywhere dresses. The label is the brainchild of independent retailer Alison Townshend who spotted a gap in the market for high quality unique pieces offered for reasonable prices.

Available on short order, its 100 per cent cotton shirt collection is the perfect summer capsule range

for boutiques. This year’s line-up has been inspired by the sunshine and colours of the Greek islands.

Expect vivid hues and stunning prints with Luella’s signature contrast cuff detailing and shell buttons. Standouts include the geometric Corfu shirt, boyfriend fit Crete shirt and the pretty Symi shirt, which are available in a range of summer-friendly colourways including hot pink, turquoise, emerald, cobalt and ocean blue. £POA; no minimum order requirement following initial order.

CONTACT: Tel: 01454 238 940 luellafashion.com

New Season print and digital campaigns booking now Please speak to Julie or Cath for more information We look forward to hearing from you...

Julie @bpmedialtd.co.uk

cath@bpmedialtd.co.uk

www.boutique-magazine.co.uk MAY 2022 | boutique. | 51

PROMOTION

Time to thrive

BREAKDOWN THE BARRIERS BETWEEN YOUR PHYSICAL SHOP AND WEBSITE WITH SHOPTILL-E’S ALL-IN-ONE SYSTEM

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ne of the key challenges facing retailers today is juggling the demands and costs of running both a physical shop and e-commerce division.

Managing two separate systems can be extremely time-consuming you’re essentially duplicating work by updating information and products in both places. Not only does this take time, but it also means training staff on two different systems, which can lead to errors.

Another problem retailers often face is tracking stock easily. This is especially difficult when your POS and e-commerce platform are two

separate things. And if you’re selling via other channels such as Amazon, eBay and social media, these issues are multiplied.

But ShopTill-e makes it simple.

The system has been specifically created to take away the headache of running multiple systems and makes multi-channel retail fast, accurate and cost-effective. With its seamless EPoS system and e-commerce platform, it has everything retailers need to manage and sell successfully, such as full inventory management, ability to sell everywhere, real-time stock levels, click-and-collect, a loyalty programme and so much more.

Plans and pricing are easy to understand and offer value for money, starting at just £35 per month.

Cornwall shop owner Dan Tancock and ShopTill-e customer says: “The front-end till system is easy to use for our store staff and the back-end EPoS system is the easiest and best I’ve worked with in 25 years of retail.

Because this seamlessly links with our websites, it has made our life so much easier than our previous system.”

CONTACT: book a demonstration or start a free trial at shoptill-e.com

Tech talk

THREE SOFTWARE’S ROB FINLEY REVEALS SOME KEY BENEFITS OF INVESTING IN A FASHION-SPECIFIC EPOS SYSTEM An Electronic Point of Sale system (EPoS) can be used to record all your sales simply and securely, removing mistakes and errors. Every item is allocated with a unique barcode and when you scan it into the system, it finds the product accurately at the correct price. Each transaction generates a receipt and deducts the item from stock.

How does it work with e-commerce?

It’s crucial you don’t have noneinterfaced solutions as part of your EPoS set-up as this would mean inputting all your store’s

products twice. Plus, you could also accidently over sell. Ideally you also want your card processing integrated into your EPoS system, but be careful you aren’t overpaying.

We routinely save indies hundreds of pounds each month by working with our card partners.

What are the benefits?

Knowing when your stock is selling and getting the price right for it every time could see your gross profit go up by 4-8 per cent. There could also be a 30 per cent drop in stock holding because you know exactly what you’ve got. Plus, you’ll be able to pinpoint

CONTACT: Tel: 07488 389 477 E: rob.finley@threesoftware.com 52 | boutique. | MAY 2022

exactly which brands, categories, colours and sizes are selling.

So, how much does it cost?

Most EPoS firms can lease you a system and ours starts from £99 per month including the hardware.

However, make sure the company really understands fashion retail and that your chosen system has a size and colour database. Plus, very importantly, that it has a support desk that is manned by real people seven days a week.

Don’t miss an issue

Contact us now to renew your subscription of boutique magazine for 2022 Please email julie@bpmedialtd.co.uk Boutique-magazine.co.uk/subscribe

MAY 2022 | boutique. | 53

SHOP TALK

“While we have a crisis with the cost of energy, we also have an opportunity with sustainable retailing” ANDREW GOODACRE, CEO AT BIRA, ON OVERCOMING THE INCREASING COST OF RUNNING A BUSINESS

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e have been warning for some time that retailers are facing a tsunami of business cost increases. Energy is currently up by 250-300 per cent, rates by 100 per cent, labour costs by 10 per cent and then there is supply chain inflation too. Only the other week I discussed this with the business minister and while there is sympathy for retailers, there is little action from the government.

“In management, there is a phrase: never waste a crisis. I think independent retailers, faced with the challenges outlined above, need to take that phrase to heart. The cost of energy will not reduce in the near future - if anything, it will likely increase even more. So, businesses now need to take steps to reduce their energy usage. Obvious I know, but the advantage of focusing on this area is that the retailer can also strengthen their own ‘green’ credentials and become part of the positive trend for retailing sustainably.

“It’s not all gloom in retail and the drive towards sustainable retailing is becoming a real opportunity. I have spoken to several indie retailers recently about their approach to reducing their carbon footprint. In reality, the retailer has to focus on areas they can control directly and then work with the supply chain to create further sustainable options and ultimately increase sales.

“Every business can reduce its costs from reducing staff hours to using low energy bulbs. There are grants 54 | boutique. | MAY 2022

PHOTO BY JASON BLACKEYE ON UNSPLASH

and funds available to businesses to introduce energy saving changes into the premises. However, this is just the tip of iceberg (a suitable analogy for global warming) as businesses need to review their opening hours, temperature control and other small actions that will collectively make a bigger difference.

“If you can combine the more efficient way of running your business with sustainable supply chains and products, I believe indies could be on to a winning retail formula. All the recent research suggests that consumers are more aware of green issues than ever and want to make informed choices, especially when it comes to environmental impact. The large brands are already working hard and spending lots of money to present their ‘green side’. Indies do not need to invest as much to achieve the same results because local shoppers will respond much quicker to strong local messaging on the high street.

“The sustainability message can also be enhanced by not using plastic in packaging. The plastic packaging tax will soon be with us. I do not expect this to have an impact on smaller retailers, but steps taken to remove plastic would enhance the drive to sustainability. Many smaller retailers re-use packaging they have received from suppliers, which delivers a strong message to shoppers about their commitment to reducing their carbon footprint.

“While we have a crisis with the cost of energy, we also have an opportunity with sustainable retailing. This is one of those occasions when short term action taken to address the crisis can enhance the longer-term business opportunity for increasing sales and profits.

“I do not wish to underplay the energy crisis – it is real and potentially very damaging. However, there is this opportunity to re-focus the business in line with consumer expectations and find a new way of surviving and prospering.”

W

Forward thinking STAY IN CONTROL OF YOUR BUSINESS WITH CITRUS-LIME’S END-TO-END CLOUD RETAIL SOLUTION

PROMOTION

hen you’re running a busy boutique, there’s always a lot to do. Managing stock levels and keeping your website up to date can be time consuming, especially if you’re using different systems to stay on top of your business. Citrus-Lime’s End-to-End Cloud Retail Solution is a complete EPOS, Stock Control and Ecommerce system that takes the hard work out of retailing. Cloud POS enables you to manage your inventory quickly and easily and by integrating Ecommerce, you can oversee your stock online and in-store. Not only does a website give you a great online presence, it also provides a multi-channel offer to help you sell more. Including useful tools like Click & Collect and Courier delivery services offers customers more choice and convenience. Meanwhile, implementing the low cost loyalty programme will encourage your customers to come back to you, increasing sales by up to 20 per cent.

From keeping track of stock positions to Cloud Reports providing valuable insight into what’s selling and what’s not, Citrus-Lime’s End-to-End Cloud Retail Solution has it all.

CONTACT: Tel: 0845 890 1270 citruslime.com

art inspired bynature Wearable

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Kimonos Robes Womenswear Fashion Accessories Giits

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New designs available now and throughout the season while stocks last frommymothersgarden.co.uk | info@frommymothersgarden.co.uk | 07825 148040 MAY 2022 | boutique. | 55

BUYER’S GUIDE Accessories Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk Capri Clothing +44 203 819 0819 sales@capriclothing.co.uk www.capriclothingonline.com Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com S’ip by S’well Brands: S’ip by S’well + S’nack by S’well Contact: Anna Green, T: 0203 540 7799 E: agreen@swellbottle.co.uk W: www.sipbyswell.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Home and Gift Harrogate Convention Centre Organiser : Clarion Events W: homeandgift.co.uk Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser :indx shows W: www.indxshows.co.uk Top Drawer Olympia – London Organiser :Clarion Events W: topdrawer.co.uk

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com

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BUYER’S GUIDE Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk Lofina www.shoebox.dk Agent: Joanna Edwards Agency T: 07989014141/ 07512550346

Womenswear Apt Collections: Brands : Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact : Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk Capri Clothing T: +44 203 819 0819 sales@capriclothing.co.uk capriclothingonline.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk John Pearce Fashion Brands :Own , by basics , Andam , Grums , SPG Woman M +44 (0) 7504 117954 E : info@jpf.london W www.jpf.london Leap N Link Ltd Brands: Meri Esca, Pause Café Olivier Philips, Blue’D’Azur, Fuego Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei, Baci & Amici.

Email : office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational

Partners In Fashion (2019) LTD Brands: Erfo, Just White, Lecomte, Rabe, Relaxed By Toni, Toni, Frank Walder – You by Just White – Maria Villalobos 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T:01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Sarah Tempest / Tempest Designs Short Order Clothing Supplier Contact: Michael Webster T:01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

MAY 2022 | boutique. | 57

STAR

AWARDS

2022

Entry deadline:1st July Categories as listed below, please enter online via boutique-magazine.co.uk Retailers Womenswear Independent of the Year Independent Group of the Year Creative VM Independent of the Year Social Media Strategy of the Year New for 2022 New Independent Retailer of the Year Sustainable Independent of the Year

Suppliers Fashion Agency of the Year British Brand of the Year International Brand of the Year Fashion Distributor of the Year Occasionwear Brand of the Year Sustainable Brand of the Year New for 2022 Black-Owned Brand of the Year Accessories/ Footwear Brand of the Year

Special Awards open for all…..

Lifetime Achievement 2022 Open for nominations only, this award is for an individual that has made an outstanding contribution to the industry.

Newcomer 2022 This award will recognise an outstanding individual who joined the independent fashion retail community on or after 2020.

Please visit Boutique Star Awards » Boutique Magazine (boutique-magazine.co.uk) or email Julie@bpmedialtd.co.uk

10 ways music can improve your wellbeing Music is one of the best stress busters out there and from reducing stress levels to influencing our mood, we’ve compiled a list of 10 ways music could benefit wellbeing in the workplace.

No matter what your business you want it to run smoothly, be this assigning workloads, managing partnerships or setting out your budget.

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Many of us choose to listen to music in our day to day lives as it has the potential to make us feel more positive and upbeat. Listening to music at work could have a similar effect.

Playing music in the workplace could help to create a more upbeat and energetic environment and could help to keep staff positive, engaged and support with mental health and well-being.

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