Boutique Magazine June 2022

JUNE 2022

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 139

Dressing up

Modern occasionwear Summer showroom dates Winning an industry award Inside Stick and Ribbon

London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+44 773494238

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

EDITOR’S LETTER

Sunshine sales

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Olivia Darcy Ltd; Tel: 07392 992 997 E: info@oliviadarcy.co.uk oliviadarcy.co.uk; follow on Instagram @oliviadarcyuk

R

emaining positive can be difficult when there’s so much doom and gloom in the media. But if there’s one thing fashion indies are remarkably good at, it’s providing customers with respite from the everyday stress of life.

One indie that’s creating a safe haven for shoppers is Stick and Ribbon, which has just moved into new premises in one of Nottingham’s prime city centre locations. For owner Sally Longden, who runs the store with her 23-year-old daughter Ellie Philpott, it marks an exciting new era for the business. Inside she aims to offer shoppers an uplifting experience whether they’re buying a £300 dress or £25 tee. And with the likes of Flannels, Hugo Boss and Paul Smith’s flagship in the local vicinity, the move is already proving to be a hit with the area’s droves of fashion fans. Turn to page 69 for the full interview.

The promise of sunshine, Jubilee parties and summer events have also provided an extra boost to fashion sales. Data released by the Office for National Statistics reveals that shoppers bought more clothes in April compared to March, despite the cost-of-living crisis. With this in mind, this issue is full of new ideas to make the most of the season. We pick out some modern occasionwear pieces on page 28 to inspire your special event edit. Plus, we highlight

All Alldressed dressedup up

some chic suppliers to have on speed dial for when your store needs a refresh on page 30.

Last but not least, if you haven’t already submitted your entry, there’s still time to take part in this year’s Boutique Star Awards. There are six categories up for grabs for independent retailers, including Womenswear Independent of the Year and Social Media Strategy of the Year. There are so many advantages to being shortlisted and entering is completely free. We outline 10 top reasons to take part in this year’s competition on page 44 and also share some top tips to help you create a winning entry on page 46.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine

STOCK STOCK UP UP

STOCK STOCK UP UP NECKLACE NECKLACE YAA YAA YAALONDON YAA LONDON £POA £POA

DOWN TO BUSINESS

EARRINGS EARRINGS JOANNA JOANNA LAURA LAURA CONSTANTINE CONSTANTINE £POA £POA

SUMMER’S SUMMER’S SOCIAL SOCIAL EVENTS EVENTS AREARE BACK BACK ON ON - SO- GET SO GET STOCKED STOCKED UP UP ON ON THESE THESE MODERN MODERN OCCASIONWEAR OCCASIONWEAR BUYS BUYS NOW NOW BLAZER BLAZER LE REUSSI LE REUSSI £POA £POA

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HEADBAND HEADBAND MERVE MERVE BAYINDIR BAYINDIR £POA £POA

DRESSDRESS TRUE TRUE DECADENCE DECADENCE £POA £POA

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TOP SCOTCH TOP SCOTCH AND AND SODA SODA £POA £POA

10 reasons to enter the Boutique Star Awards

BAG ATP BAGATELIER ATP ATELIER £POA £POA

DRESSDRESS ETHEREAL ETHEREAL LONDON LONDON £POA £POA

FROM SETTING YOUR BUSINESS APART TO BOOSTING TEAM MORALE, HERE’S WHY YOU SHOULD ENTER THE INDUSTRY’S MOST EXCITING COMPETITION

TROUSERS TROUSERS LE REUSSI LE REUSSI £POA £POA DRESSDRESS SEE BYSEE CHLOE

BY CHLOE £POA £POA MULES MULES ATP ATELIER ATP ATELIER £POA £POA

I

KNIT PAISIE KNIT PAISIE £POA £POA

BOLERO BOLERO ETHEREAL ETHEREAL LONDON LONDON £POA £POA

ATP ATELIER ATP ATELIER E: sales@atpatelier.com, E: sales@atpatelier.com, COSTER COSTER COPENHAGEN COPENHAGEN Tel: 0045 Tel:5084 00459855 5084costercopenhagen.com, 9855 costercopenhagen.com, ETHEREAL ETHEREAL LONDON LONDON E: sofia@blackpr.co.uk, E: sofia@blackpr.co.uk, JOANNA JOANNA LAURA LAURA CONSTANTINE CONSTANTINE E: amber@emsliecreative.com, E: amber@emsliecreative.com, LE REUSSI LE REUSSI E: sofia@blackpr.co.uk, E: sofia@blackpr.co.uk, MERVE MERVE BAYINDIR BAYINDIR E: sofia@blackpr.co.uk, E: sofia@blackpr.co.uk, PAISIE PAISIE E: sales@paisie.com, E: sales@paisie.com, SCOTCH SCOTCH AND SODA AND SODA Tel: 0203 Tel:137 0203 3901, 137 SEE 3901,BY SEE CHLOE

BY CHLOE Tel: 0033 Tel:144 0033 943 144 333 943 chloe.com, 333 chloe.com, TRUETRUE DECADANCE DECADANCE E: wholesale@truedecadence.com, E: wholesale@truedecadence.com, YAA YAA YAA LONDON YAA LONDON E: yvonne@yaayaalondon.com E: yvonne@yaayaalondon.com yaayaalondon.com yaayaalondon.com

| JUNE| JUNE 28 | boutique.

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2022 2022

| boutique. | boutique. | 29 | 29 JUNE JUNE 2022 2022

t’s been a turbulent couple of years for the industry.

But while the pandemic has been a testing time for many, it has also allowed brands and retailers to reinvent their businesses and come out the other side stronger than ever.

Today’s fashion businesses need to stand out from the competition. And one way of setting your business apart is being shortlisted – and possibly winning – a prestigious industry award.

Launched in 2019, the Boutique Star Awards is back this year after a two-year hiatus. It’s the industry’s most exciting competition - created by the only trade publication in the UK dedicated to independent fashion and lifestyle retailers.

Entering will give you the chance to be recognised at national level as an industry leader. Those making the shortlist will see their business profile raised among peers and suppliers. Meanwhile, winners will receive a gold star trophy alongside a winner’s email signature logo and website banner in honour of their excellence.

This year there are 16 categories for boutiques and suppliers to enter from Womenswear Independent of the Year and Independent Group of the Year to British Brand of the Year and Occasionwear Brand of the Year.

Here are 10 reasons to submit an entry for a chance to win a trophy…

1. Set yourself apart

Winning an award is always good for business. And winning a Boutique Star Award means suppliers, customers and your team will know you’re officially the best in the industry (if you didn’t know that already). Plus, it will add extra kudos to your brand, service and product offering among potential customers too.

2. Free marketing

There isn’t a lot that comes for free these days. However, being able to call yourself an award-winning boutique or brand is probably the best marketing tool that money can’t

44 | boutique. | JUNE 2022

JUNE 2022 | boutique. | 3

Spring Summer 23 Collection www.carolccollections.com Harrogate Fashion Week London & Leeds| boutique.

Showrooms |5 JUNE 2022 0800 6129009

Spring Summe r 23 Collection www.carolccollections.com Harrogate Fashion Week London & Leeds Showrooms

Spring Summe r 23 Collection www.carolccollections.com Harrogate Fashion Week London & Leeds Showrooms

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CONTENTS

JUNE 2022

JUNE 2022 | boutique. | 9

10 | boutique. | JUNE 2022 www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

THE MAY FAIR HOTEL

Boutique Star Awards winners’ party to take place at London’s iconic May Fair Hotel

T

he winners’ party for this year’s Boutique Star Awards will take place on Tuesday 8 November at London’s iconic May Fair Hotel.

Opened in 1927, the five-star venue is located near Green Park in one of the capital’s most famous neighbourhoods, offering a glamorous backdrop for this year’s event.

Guests will be treated to welcome drinks and canapés inside the luxury hotel’s vaulted Atrium before sitting down for dinner in its stunning Danziger suite. There will be a delicious three-course feast with wine before the awards begin followed by a DJ and dance party.

Television presenter Hayley Sparks will compère this year’s event and present trophies to the winners of 16 different categories. Retailer awards include Womenswear Independent

of the Year, Independent Group of the Year, Social Media Strategy of the Year and Creative Visual Merchandising Independent of the Year. Meanwhile, suppliers can enter categories including British Brand of the Year and Fashion Agency of the Year. Two nomination-only awards – Lifetime Achievement and Newcomer – are also open to retailers and suppliers to recognise outstanding individuals.

New categories this year include New Independent of the Year, Sustainable Independent of the Year and Black-Owned Brand of the Year. There will also be two new awards for Accessories/ Footwear Brand of the Year and Sustainable Brand of the Year.

“After such a challenging two years, we can’t wait to get our amazing readers and supporters together to celebrate,” says

Boutique magazine publisher Julie Neill. “Following the success of the inaugural Boutique Star Awards in 2019, we’ve chosen the famous May Fair Hotel for our winners’ party. Attendees can expect great food, drink and company as they join us to toast all the hard work and achievements of our wonderful industry. It’s going to be a night to remember.”

The Boutique Star Awards 2022 are open to all fashion and lifestyle independents operating bricks-andmortar businesses as well as brands and industry insiders. Entries are now open via boutique-magazine. co.uk/submit-an-entry and will close on Friday 1 July. Tickets for the winners’ party will go on sale this July and cost £150 (special early bird rates also available); contact E: julie@bpmedialtd.co.uk for more information.

JUNE 2022 | boutique. | 11

FASHION FIX

Stick and Ribbon moves to prime city centre location Nottingham womenswear independent Stick and Ribbon has moved its popular bricksand-mortar boutique to a new prime city centre location. Now situated on the recently revived Bridlesmith Gate, the 12-year-old retailer sits alongside high-end fashion stores such as Flannels and Hugo Boss as well as fellow indies 18 Montrose and Keishi Jewellery.

Owner Sally Longden, who runs the business with 23-yearold daughter Ellie Philpott, says the location boasts high footfall, which is helping to raise brand awareness: “We already have a strong customer base, but we’ve always been hidden away from the busiest areas. It’s been really exciting to see so many people walking past and coming into the shop. We’ve only been open for a few days, but sales have been really strong. I’d say around 90 per cent of shoppers on our first Saturday were new customers, which is

CHARLES DELUVIO ON UNSPLASH

brilliant. We’re really excited to be part of the regeneration of Bridlesmith Gate.”

Stick and Ribbon has been promoting the new store launch on social media and recently held two VIP shopping events for its most loyal customers. The opening has also garnered attention from local press, with articles appearing in the Nottingham Post and new local indie magazine project Everyday INC. Read our exclusive interview with founder Sally Longden starting on page 69.

Former Liberty boss Ed Burstell to headline Pure London’s content programme Pure London is set to return to Olympia this summer and visitors will be able to hear retail leadership insight from two industry legends.

Organiser the Hyve Group has announced former Liberty boss Ed Burstell and Kara MD Alan O’Neill will headline the show’s “editoriallyled content programme,” which will also be delivered across its digital channels. Under its new ‘Empowering Change’ theme, it says the line-up will be full of insight, newness and trends to help retailers 12 | boutique. | JUNE 2022

see change in its most positive form.

Burstell will take to the stage to discuss fashion expansion, growth and bounce back drawing on his near-decade experience at Liberty, which saw double-digit year-onyear growth driven by a renewed focus on young British designers.

Meanwhile, O’Neill will share his experience supporting iconic brands such as Selfridges, Fenwick, Primark, Ann Summers and Harrods in growing their physical store sales.

Clothing sales strong in April, reveals latest ONS data Shoppers bought more clothes in April than the month before, with sales volumes rising by 1.3 per cent. Fashion had a strong month, particularly online, as consumers began preparing for summer holidays and special events.

The Office of National Statistics (ONS) reports a 1.4 per cent rise in retail sales in April overall, but said the jump was largely driven by supermarket sales. Food store sales volumes rose by 2.8 per cent last month, with alcohol and tobacco sales notably increasing.

However, in the three months to April 2022, retail sales volumes fell by 0.3 per cent when compared with the previous three months – continuing the downward trend since summer 2021.

Clothing now has one of the biggest proportions of sales taking place online compared to other sectors, with 26.2 per cent of transactions made via e-commerce in April. Online sales overall rose from 25.9 per cent in March to 27 per cent in April – remaining substantially higher than its prepandemic level of 19.9 per cent.

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PURE LONDON IS BACK The UK’s largest fashion trade event returns this summer. Time to get your free ticket.

Register now at purelondon.com JUNE 2022 | boutique. | 13

FASHION FIX

Boutique

British papermaker turns pre-loved jeans into luxury retail packaging Sustainable papermaker James Cropper is giving old jeans a new life by transforming pre-loved denim into luxury retail packaging.

The Lake District-based firm, which supplies high-end brands including Selfridges and Burberry, says denim has never been used before in modern papermaking – marking a significant step forward for the circular economy.

Its new Rydal Apparel paper is made from 20 per cent postconsumer denim fibre and 80 per cent recycled fibre from sources such as used coffee cups. This not only makes the paper 100 per cent recycled, but also globally recyclable. Its new range includes 350gsm and 220gsm paper in Denim White, which can be used for small boxes, garment tags, gift cards and retail carrier bags.

barometer INDUSTRY SALES FIGURES APRIL 2022 (VERSUS APRIL 2021)

+ 47.20% Average sales quantity Kate Gilpin, packaging project leader at James Cropper, says: “This launch is about giving forgotten fashion a new lease of life. Cotton is the purest form of natural cellulose, and is a renewable resource often used for its archival qualities in papermaking.

“Cotton fibres are strong yet soft and make beautiful paper.

Although modern papermaking relies heavily on pulps made from wood fibre, we are reviving the use of cotton rag in our portfolio as part of our ongoing commitment to fibre innovation and creating value from waste.”

DJV Boutique celebrates 10-year anniversary Ipswich womenswear independent DJV Boutique is celebrating its tenth birthday this month with a series of in-store celebrations and sales promotions. To mark its decade in business, the store is offering a 10 per cent celebratory discount on all products while shoppers are invited to enter a prize draw.

DJV Boutique first opened in 2012 after founder Mandy Errington spotted a gap in the market for an alternative to high street fashion multiples. The first store was located on the outskirts of Ipswich before it moved to larger premises in the town centre in 2018.

14 | boutique. | JUNE 2022

The indie’s core brand is French Connection, while Errington also selects unique pieces from her favourite short order suppliers to create an individual edit.

The owner says the business has faced several challenges over the last decade but has remained agile.

“We’ve adapted to a lot of change over the years and have overcome many challenges,” she says. “The competition seems greater now somehow as you need to work very hard to meet the demands of customers and ensure you respond to their requirements in the right way. Fortunately, we’re considered a shop of choice as people

+ 2.48% Average selling price

+ 13.65% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

tend to visit us for inspirational fashion ideas or to re-vamp their look.”

Looking ahead to the future, Errington says she has high hopes for DJV Boutique, which is on the right side of recovery following the lockdowns: “This is our tenth year of trade and we’ve remained agile – despite the setbacks of the pandemic and other retail challenges,” she says.

“As a business we are embracing change and generating and exploring new ideas. Our resilience has been essential and will hopefully encourage success for many more years to come.”

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London Showroom: 17th July - 29th July Manchester Showroom: 14th August- 18th August Just Around The Corner: 2-3rd August in Manchester and 7-9 August in London Joanna Edwards Agency JUNE 2022 | boutique. | 15 info@joannaedwardsagency.co.uk 07512550346 / 07989014141

FASHION FIX

Beach day

With a focus on natural and sustainable materials such as organic cotton, Tencel and linen, Aspiga partners with artisans around the world to produce its contemporary womenswear. Key pieces include vibrant throw-on summer dresses and printed separates. £POA; E: office@aspiga.com aspiga.com

Seeing red

Cut with a slouchy fit, See by Chloe’s cherry-red print graphic tee is just the thing to freshen up jeans this SS22. £POA; Tel: 0033 144 943 333 chloe.com

Boutique loves…

Orange is the new black

LUST-WORTHY BUYS TO BRING JOY TO SHOPPERS THIS SS22

Made from soft cotton-velvet, Coster Copenhagen’s sleek straight-leg trousers look great styled with a printed blouse or graphic tee. £POA; Tel: 0045 5084 9855 costercopenhagen.com

Easy elegance Danish label Molly Jo offers elegant in-season womenswear with figure-enhancing silhouettes and flattering details. Expect classic styles with a twist with colours, patterns and prints that reflect the season’s biggest trends. £POA; Tel: 0207 636 3063 godske.com

Wild thing Black-owned footwear brand Isha O. Luxury creates elegant shoes in the finest materials. Its Fierce Collection features four designs in two colourways crafted in Italian suede and premium calfskin leather, such as these standout Ferrari mules. £POA; E: sofia@blackpr.co.uk 16 | boutique. | JUNE 2022

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JUNE 2022 | boutique. | 17

FASHION FIX

Flattering fit

Made sustainably from Lenzing Ecovero viscose, Lily and Me’s Causeway Dress comes in a bespoke floral print. Its design features a shirt style top and loose self-fabric belt for a perfectly crafted figure-flattering shape. £22; Tel: 01452 207 766 lilyandmeclothing.com

Have a heart

Bring some summer romance to your accessories line-up with Scream Pretty’s Twisted Heart Hoop Stud Earrings. We love their weight, shape and size - plus they make a great start to a layered ear stack. £16.95; E: trade@screampretty.com tradescreampretty.com

Treasure trove ELEVATE YOUR BOUTIQUE OFFER WITH THESE COVETABLE SUMMER BUYS

Summer staple

Blooming lovely

British boutique brand From My Mother’s Garden offers quality short order linen dresses in a range of stunning prints. Choose from Sweet Pea, Black Lace, Electric Blue Leaf and Aqua Green Leaf with two different necklines.

From sizes S-XL, £POA; Tel: 07825 148 040 frommymothersgarden.co.uk

Green with envy Emerald is a key colour this season and Tempest Designs stocks a range of pieces in the must-have shade. Choose from stylish tops, linen and silk trousers as well as handbags such as this studded leather crossbody. £13.95; tempestdesigns.co.uk

18 | boutique. | JUNE 2022

Be ready for every summer occasion with Luella’s Portofino tiered maxi.

Bursting with detail, the dress is fully lined, front button fastened and features beautiful gold embroidered spots and lace trims. Wear it in the UK or while enjoying the views in its Italian village namesake. Available in white or navy, £POA; Tel: 01454 238940 luellafashion.com

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Join us at Moda, the ultimate fashion destination at Autumn Fair.

The essential place for creativity, collaboration and trading.

Discover the latest trends, new designers and must-have looks that will adorn the season.

autumnfair.com JUNE 2022 | boutique. | 19

FASHION FIX

Material girl German label Armedangels creates timeless sustainable womenswear. Key pieces include pretty printed dresses crafted in planetfriendly fabrics such as Lenzing Ecovero. £POA; E: shop@armedangels.com

Summer staple

Perfect for wearing solo or layering open over trousers, Celtic and Co’s Lyocell Maxi Shirt Dress is crafted in a sustainable fibre derived from wood grown in a closed-loop process. £POA; Tel: 0333 400 044

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Waste not

Black-owned brand Sante + Wade has launched a Zero Waste Collection producing sustainable footwear styles in limited numbers. Available in four colourways, its elegant leather Farida sandal (pictured) features front straps for a secure and comfortable fit. £POA; E: hello@santewade.com

Made-toorder wool

Available for AW22, by basics has launched four new colourways and 12 new wool styles as part of its blusbar range. Each piece is designed and knitted in Denmark, featuring shapes and colours that nod to the latest trends while remaining timeless. Available in four new colourways; bybasics.com

Sustainable blend

Crafted in an indigo-washed organic and recycled cotton denim blend, Samsøe and Samsøe’s bucket hat will bring instant cool to outfits this SS22. £POA; E: vitus@samsoe.com 20 | boutique. | JUNE 2022

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let’s meet at scoop olympia west kensington july 17-19

book your meeting with john pearce +44 7504 117 954 info@jpf.london jeremy cates +44 7770 934 363 info@catesfashion.com peter grensteen +45 4080 2345 pg@bybasics.com bybasics.com

danish slow fashion · made to order · no minimum · buy only what you need JUNE 2022 | boutique. | 21

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@wowsancho

“Need a little help finding something you can wear to your next big event that won't just be a one hit wonder in your wardrobe?”

@djvipswich

“Thank you to the @eadt24 for this fabulous coverage today to mark our 10th birthday.”

@thehambledon

“Having a little monarchical moment on the main table.

Happy, happy Jubilee, Queenie.”

@aidashoreditch

“The latest women’s style edit is now online with all the inspiration from the brands you’ve been loving this season.”

Social butterflies

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@bon_tot

@mazeclothingltd

@darling_and_gold

Voted Edinburgh’s Best Kids Shop, Bon Tot stocks a mix of new and pre-loved fashion for stylish and ecoconscious families.

With boutiques in Bath and Bristol, lifestyle indie Maze posts inspirational photos of its beautifully merchandised store interior and stylish product line-up.

London indie Darling and Gold boasts a distinctive aesthetic merging Scandi simplicity with British style. It’s also located in an old pie and mash shop.

22 | boutique. | JUNE 2022

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SPRING SUMMER ’23 LON D ON SHOW ROOM By appointment only: 25th July - 30th August PUR E London 17 - 19 July 2022 INDX Solihull 27 - 28 July 2022 J U ST A R O U N D T H E C O R N E R London 7-9 August 2022 MAN C HESTER SHOW ROOM By appointment only: 14 - 18 August 2022

C O N TAC T Tristan Lucazeau +44(0)207 4838 461 wholesale@saharalondon.com

Saharalondon.com JUNE 2022 | boutique. | 23

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Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd 24 | boutique. | JUNE 2022

+44 773494238

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

STOCK UP

Stock Up

WHAT TO BUY NOW

TRUE DECADANCE

Event dressing

A

fter two years living with covid restrictions, shoppers will be looking forward to a return to glamour this summer. We pick out some event-friendly fashion pieces to inspire your SS22 occasionwear edit…

JUNE 2022 | boutique. | 25

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JUNE 2022 | boutique. | 27

All dressed up STOCK UP

SUMMER’S SOCIAL EVENTS ARE BACK ON - SO GET STOCKED UP ON THESE MODERN OCCASIONWEAR BUYS NOW BLAZER LE REUSSI £POA

HEADBAND MERVE BAYINDIR £POA

DRESS TRUE DECADENCE £POA

DRESS ETHEREAL LONDON £POA

DRESS SEE BY CHLOE £POA MULES ATP ATELIER £POA

28 | boutique. | JUNE 2022

STOCK UP NECKLACE YAA YAA LONDON £POA

EARRINGS JOANNA LAURA CONSTANTINE £POA

DRESS COSTER COPENHAGEN £POA

DRESS TRUE DECADENCE £POA

TOP SCOTCH AND SODA £POA

BAG ATP ATELIER £POA

TROUSERS LE REUSSI £POA

KNIT PAISIE £POA

BOLERO ETHEREAL LONDON £POA

ATP ATELIER E: sales@atpatelier.com, COSTER COPENHAGEN Tel: 0045 5084 9855 costercopenhagen.com, ETHEREAL LONDON E: sofia@blackpr.co.uk, JOANNA LAURA CONSTANTINE E: amber@emsliecreative.com, LE REUSSI E: sofia@blackpr.co.uk, MERVE BAYINDIR E: sofia@blackpr.co.uk, PAISIE E: sales@paisie.com, SCOTCH AND SODA Tel: 0203 137 3901, SEE BY CHLOE Tel: 0033 144 943 333 chloe.com, TRUE DECADANCE E: wholesale@truedecadence.com, YAA YAA LONDON E: yvonne@yaayaalondon.com yaayaalondon.com

JUNE 2022 | boutique. | 29

PROMOTION

Summer style CHIC OCCASIONWEAR SUPPLIERS TO BOOKMARK THIS SEASON AND BEYOND

OLIVIA DARCY Founded in Huddersfield in 2020, independent label Olivia Darcy produces ethically made sustainable womenswear in Yorkshire. Its limited-edition garments are 100 per cent handmade from the finest silk with standout details such as hand-covered buttons, branded aglets, French seams, narrow rolled hems and its signature adjustable fastenings for extra comfort. The label’s designers use unconventional patterns to create flattering designs for a range of shapes and sizes.

Their timeless pieces are ideal for special events such as weddings, award ceremonies and race days, while the brand will soon be introducing coordinating headwear and men’s ties and pocket squares. Key pieces for SS22 and AW22 include sheer wrap trousers, tops and corsets as well as high low dresses with various necklines.

Its styles are available in a range of classic colourways to complement all skin tones including copper blush, pearl blush and black. Showing at Harrogate Fashion Week (stand C23); wholesale prices start from £76 per piece while the initial minimum order requirement is £1,000 £1,500 (negotiable depending on required marketing support).

CONTACT: Tel: 07392 992 997 E: info@oliviadarcy.co.uk oliviadarcy.co.uk

TATE FASHIONS Leeds-based multi-brand agency Tate Fashions offers a range of daywear and occasionwear brands from across the UK and Ireland. Contemporary daytime label I.nco creates classic pieces for modern women boasting flattering silhouettes, quality fabrics and fun vibrant prints. Gracie.B, meanwhile, offers easy-fit jersey styles in plain colourways and prints for every day wear and special occasions. If you’re looking for in-season stock, Ella Boo is a great option thanks to its line-up of bright and beautiful dresses available for immediate delivery. Lastly, Lizabella and Bella Premium offer occasion and day dresses that are perfect for weddings, race days and other special events. The label’s AW22 collection incorporates beautiful dresses with exquisite embellishments and finishes alongside coordinating jackets and coats. Colourways include classic silver, gold, winter white and navy alongside fashion shades plum, purple and Wedgewood. Wholesale prices range from £29.90 per piece for daywear up to £300 for occasionwear while the minimum order requirement is £1,000.

CONTACT: Tel: 01132 459 064/ 07712 398 549 lizabella.co.uk 30 | boutique. | JUNE 2022

Showing at Harrogate Fashion Week Stand No: C23 T: 07392 992997

E: info@oliviadarcy.co.uk

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PROMOTION

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Clean lines

INTRODUCE UNDERSTATED SCANDI ELEGANCE WITH DANISH LABEL TRINE KRYGER SIMONSEN

pitomising understated Scandinavian style, Danish label Trine Kryger Simonsen (TKS) offers sophisticated womenswear with clean lines and effortless silhouettes. Its pieces are longlasting and sustainable, combining high quality fabrics with ethical production practices. For SS23, its collection is available to view by appointment in London and Manchester via UK agent Apt Collections. The range includes soft fluid fabrics, timeless colours and exclusively designed prints inspired by the Scandi aesthetic. Buyers can expect avant-garde styling and feminine details, creating cool and refined looks for modern women. All of its pieces are designed in Denmark and made to order in Europe to minimise waste and environmental impact. Available in sizes 34-46 (UK 8-20); wholesale prices range from €20-85 while the minimum order requirement is negotiable.

CONTACT: Tel: 07734 942 382 aptcollections.co.uk

Modern glamour AUSTRALIAN LABEL ALQUEMA OFFERS CHIC OCCASIONWEAR FOR MODERN WOMEN

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ydney-based occasionwear label Alquema produces stunning alternative special event dresses for modern women. Its designers adopt ancient Japanese Shibori pleating techniques and modern fabrics to create distinctive timeless silhouettes. Available in an array of colourways each season, its stylish garments are perfect for weddings, race days and special events. For

SS23, the collection is available to view by appointment in London and Manchester via Apt Collections.

Key pieces include the long Estrella ombré dress and long Collare ombré coat, available in both prints and plain colourways including fuchsia to grey, forest to lime and gold to silver. Meanwhile, its best-selling

CONTACT: Tel: 07734 942 382 aptcollections.co.uk 32 | boutique. | JUNE 2022

Smash Pocket Dress is a seasonless wardrobe staple for every occasion offered in multiple colours and prints. Wholesale prices are around £70 per piece on average while the minimum order requirement is 24 pieces. Stockists can re-order top ups throughout the year following initial minimum order.

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Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+44 773494238

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

JUNE 2022 | boutique. | 33

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, ACCESSORIES AND SHOES

Handle on it

Perfect for shopping or a day trip to the beach, SEP Jordan’s Jute Tote Bag is hand embroidered by refugee artists using eco-friendly materials and techniques. £POA; E: info@sepjordan.com

Lady in red

With in-person events back on this season, the Eli Peacock x Rowley Hesselballe collection includes a range of standout headpieces to finish summer outfits. £POA; E: sofia@blackpr.co.uk 34 | boutique. | JUNE 2022

Fair trade

Canadian brand Kate Austin offers vibrant accessories in eco-friendly fabrics, which are crafted by skilled artisans around the world who are paid fairly for their work. From £45; E: sales@kateaustindesigns.com

Upside down

To celebrate the launch of its fourth season, the Timex x Stranger Things collection sees three of its most iconic designs get a Hawkinsstyle update. £POA; Tel: 0041 0448 626 168

Let it slide

Perfect for sunny holidays abroad or sightseeing in the city, slip into Danish brand Samsøe Samsøe’s Mora sandals for easy off-duty chic. £POA; E: vitus@samsoe.com

Pearly Queen

Pearlcore is tipped to be one of the biggest jewellery trends of 2022 and With Love Darling nails the trend with these large handcrafted hoops. £POA; E: love@withlovedarling.com

Cool customer

Keep drinks cool this summer with Chilly’s x House of Sunny reusable water bottle featuring the womenswear brand’s iconic Hockney print. £POA; chillys.com/uk/info/wholesale

Travel friendly

Hand woven and fully lined, NoLoGo’s wear-with-anything Holiday Clutch is the perfect travelling companion for summer vacays and mini breaks. £POA; nologo-chic.co.uk/wholesale/

ACCESSSORIES

Step into summer

There’s something about raffia that instantly feels like summer. Pair ATP Atelier’s neutral sliders with everything from smart tailoring to beach cover-ups. £POA; E: sales@atpatelier.com

Weekend plans

Scotch and Soda elevates the classic weekend bag with a premium cotton canvas shell and lining combined with luxury leather and suede trims. £POA; Tel: 0203 137 3901

Comfort driven

Crafted in premium leather, Celtic and Co’s Double Buckle Sandals feature an ergonomically contoured footbed that cushions every step for all-day comfort. £POA; Tel: 0333 400 044

Vintage style

Inspired by an old-fashioned field binocular case, the Cambridge Satchel Company’s new Binocular Bag is a versatile cross-body for easy everyday style. £POA; E; wholesale@cambridgesatchel.com

Baggage allowance

Stand out at the airport with MM6 x Eastpak’s faux fur suitcase. We’re willing to bet on never losing luggage at the baggage carousel again. £POA; Tel: 0203 137 3901

Modern art

From summer florals to colourful abstracts, Sustainable artwork specialist Abstract House supplies boutiques with quality prints on FSC certified paper. £POA; trade.abstracthouse.com

Reuse and recycle

Designed in London and made in Portugal, Lerins’ Palm suede and recycled sea plastic trainers are crafted with 100 per cent sustainable materials. £POA; E: help@lerinslondon.com

Big finish

Whether your customers are off to Ascot or a summer wedding, Merve Bayindir’s stunning Tioman headpiece will ensure all eyes are on them. £POA; E: sofia@blackpr.co.uk

Gold rush

Stocked by Wolf and Badger, cool Hastings-based independent jewellery brand Seol and Gold creates quality on-trend necklaces that won’t break the bank. £POA; E: info@seolgold.com JUNE 2022 | boutique. | 35

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To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows JUNE 2022 | boutique. | 37 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

PROMOTION

Autumn newness

TAKE IT SLOW THIS AUTUMN WITH BY BASICS’ TIMELESS WARDROBE ESSENTIALS

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he ethos behind Danish brand by basics is slow fashion. So moving into a new season is all about encouraging customers to re-use their favourite pieces while updating their wardrobes with a few new tones and styles.

Ready for when the weather turns cooler, by basics is placing a strong focus on its blusbar range, which offers everyday basics crafted in mulesing-free merino wool. Its designers have created 12 new styles so buyers can now choose from more than 100 different pieces. And, like always, the new designs are not just added for one season they’re in the range for good.

With by basics there are no seasons or ever-changing collections. The brand adds relevant new pieces twice a year and trims its range simultaneously to ensure it contains the exact styles and colours buyers need. It's one collection in a world of colours and slow fashion at its best.

Commenting on the new styles, by basics CDO Anne Dorte Thøger explains: “We are currently experiencing crises which we have no influence over - and we must accept that the world has changed and will change. The disruption has been going on long enough for some of our new ways of living to become habits. In fashion, we see nostalgia in many guises. Elements from the past are reviewed and used to create a new image - an image that reflects our desire to navigate into a better future.”

MEET BY BASICS This July, by basics will present its latest styles at Scoop in London. Find the brand at the show’s Danish section to feel the quality of its garments and hear more about its 360-approach to ethical fashion.

CONTACT: Available to order via by basics’ B2B site b2b.bybasics.com; E: pg@bybasics.com 38 | boutique. | JUNE 2022

Be seen Be heard

screampretty.com • tradescreampretty.com 01753 424160 • sales@screampretty.com

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Fashion Jewellery | Silver Plate | Homeware One-Size Clothing | Display

Joyful dressing

PROMOTION

INSPIRED BY THE SPIRIT OF ADVENTURE, SAHARA’S LATEST COLLECTION WILL BRING EXCITEMENT TO RAILS THIS SS23

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ondon label Sahara is renowned for its contemporary womenswear with a unique bohemianchic aesthetic. The brand’s collections are inspired by the spirit of adventure, combining luxurious natural fabrics with traditional techniques.

With a focus on sustainability, the majority of its collections are made in Europe and England to reduce its carbon footprint. For SS23, its timeless collection will appeal to eco-conscious shoppers that like to venture away from the beaten track.

Expect flattering and ageless dresses, separates and outerwear designed to

suit a variety of shapes, skin tones and ages. Key pieces include bold linens, soft jerseys and sustainable viscose dresses and separates in exclusive prints. Showing at Sahara’s showroom by appointment only (25 July – 30 August); Pure London (17-19 July); INDX Womenswear and Footwear (27-28 July); JATC, London (7-9 August) and Chambers Space, Elliot House, Manchester by appointment only (14-18 August); wholesale prices are around £50 per piece on average while the minimum order requirement is £2,000; exchanges are available on some styles while smaller order options are negotiable.

CONTACT: Tel: 0207 483 8438 E: wholesale@saharalondon.com saharalondon.com Patricia Eve Half Page Advert Boutique April Miraclesuit Swimwear.pdf 1 29/03/2022 14:25:49

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To view the full collection and digital catalogue visit our website

www.dantejewellery.co.uk Spring collection and digital catalogue are available on our website T: 01260 226 588

Email: info@dantejewellery.co.uk

www.dantejewellery.co.uk

No minimum for online orders and no-quibble returns policy if an 42 | boutique. | JUNE 2022 item is not what you expected via our Freepost address

Telephone 01260 226 588

Email : Info@dantejewellery.co.uk

DOWN TO BUSINESS

Down to Business

INSIGHT FOR FASHION INDIES BOUTIQUE STAR AWARDS 2019

Celebrating indies

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he Boutique Star Awards are back for 2022. We delve into why you should enter your business (and reveal some top tips on standing out if you decide it’s the year for you)…

JUNE 2022 | boutique. | 43

DOWN TO BUSINESS

10 reasons to enter the Boutique Star Awards FROM SETTING YOUR BUSINESS APART TO BOOSTING TEAM MORALE, HERE’S WHY YOU SHOULD ENTER THE INDUSTRY’S MOST EXCITING COMPETITION

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t’s been a turbulent couple of years for the industry.

But while the pandemic has been a testing time for many, it has also allowed brands and retailers to reinvent their businesses and come out the other side stronger than ever.

Today’s fashion businesses need to stand out from the competition. And one way of setting your business apart is being shortlisted – and possibly winning – a prestigious industry award.

Launched in 2019, the Boutique Star Awards is back this year after a two-year hiatus. It’s the industry’s most exciting competition - created by the only trade publication in the UK dedicated to independent fashion and lifestyle retailers.

Entering will give you the chance to be recognised at national level as an industry leader. Those making the shortlist will see their business profile raised among peers and suppliers. Meanwhile, winners will receive a gold star trophy alongside a winner’s email signature logo and website banner in honour of their excellence.

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This year there are 16 categories for boutiques and suppliers to enter from Womenswear Independent of the Year and Independent Group of the Year to British Brand of the Year and Occasionwear Brand of the Year.

Here are 10 reasons to submit an entry for a chance to win a trophy…

1. Set yourself apart

Winning an award is always good for business. And winning a Boutique Star Award means suppliers, customers and your team will know you’re officially the best in the industry (if you didn’t know that already). Plus, it will add extra kudos to your brand, service and product offering among potential customers too.

2. Free marketing

There isn’t a lot that comes for free these days. However, being able to call yourself an award-winning boutique or brand is probably the best marketing tool that money can’t

DOWN TO BUSINESS

BOUTIQUE STAR AWARDS 2022 RETAILERS Womenswear Independent of the Year Independent Group of the Year Creative VM Independent of the Year Social Media Channel of the Year NEW: New Independent of the Year NEW: Sustainable Independent of the Year SUPPLIERS British Brand of the Year International Brand of the Year Fashion Agency of the Year Fashion Distributor of the Year NEW: Black-Owned Brand of the Year NEW: Accessories/ Footwear Brand of the Year NEW: Sustainable Brand of the Year SPECIAL AWARDS Newcomer Lifetime Achievement buy. Those that make the shortlist receive free logos and marketing content to use on websites, adverts and social media channels while the winner of every category also receives a beautiful glass trophy for their cabinet.

3. Increased credibility

You’re undoubtedly very well-known and respected in your local area. But gaining a place on the shortlist will also put your boutique on the map among industry insiders and suppliers. So, if you want to bag an exclusive brand, entering a national competition is a great way to boost your credibility.

4. Boost sales and loyalty

The prestige and free marketing that comes with being shortlisted for an award can attract new customers and build loyalty. Not only will it help raise brand awareness but being selected for the shortlist – or ultimately winning – will cement your position as a truly outstanding business.

5. Only indies can enter

The Boutique Star Awards are only open to independent businesses – meaning you won’t be competing with huge corporations with colossal budgets to get shortlisted or win a trophy.

6. It’s free

You don’t have to pay to enter the Boutique Star Awards.

Retailers and suppliers can enter as many categories as they are eligible for and won’t have to pay a penny (although if you are shortlisted, you may want to attend the ticketed winners’ party – more on that later).

7. The awards are credible

All entries are scrutinised by an independent judging panel made up of industry insiders who are passionate about indies and want to reward the most deserving businesses. Entries will be judged fairly and impartially, meaning any retailer and brand has a chance of winning an award.

8. Entering is good for team morale

Industry awards are a great way to recognise and celebrate the fantastic work of your team. Submitting an entry will show your employees how much you truly value and respect their hard work. And if you’re selected for the shortlist, the excitement (and prospect of accepting the trophy at the winners’ party) can provide a real morale boost. It’s also a great way to stand out as a leading employer when attracting fresh talent for your team.

9. We all need an excuse to celebrate

This year’s Boutique Star Awards winners’ party will take place on Tuesday 8 November at the May Fair Hotel in London.

Everyone is invited and we can guarantee fizz, delicious food, good company and an after-ceremony dance party (more details to follow soon).

10. Networking opportunities

Of course, the winners’ party is much more than a good old knees-up – it’s also a great place to find inspiration and network with other like-minded business owners.

So, what are you waiting for?

Enter now at boutique-magazine.co.uk/submit-an-entry JUNE 2022 | boutique. | 45

DOWN TO BUSINESS

Winning moves

IF YOU WANT TO WIN A BOUTIQUE STAR AWARD, YOU’LL NEED TO CREATE AN OUTSTANDING ENTRY. HERE ARE OUR TOP TIPS FOR SETTING YOUR BUSINESS APART…

Carefully read the criteria

Before planning your entry, visit the categories section on our website to read the entry criteria. This will not only help you decide which awards your business is eligible to enter, but it will also give you key points to highlight when writing your entry.

Don’t do it all at once

Putting a winning awards entry together is going to take time and consideration, so don’t expect to be able to do it all in one go. You can copy and paste the questions from our website into a Word document so you can fill in your answers over an extended period of time. That way, if your broadband goes down, you know you have a back-up too.

Sell yourself and shine

Your written awards entry is a chance to really sell your business – so don’t hold back. Include every detail you can think of that makes your store or brand stand out from the crowd and proves you’re a worthy winner. While we often don’t like to ‘blow our own trumpet’ in real life, this is your chance to shine…so really go for it!

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Show your personality

An entry that’s upbeat and interesting to read is sure to catch the judges’ attention. So, when outlining your business’s strengths and achievements, try to put your personality across too. The judges are looking for outstanding businesses, but anything that makes them smile (or cry) is bound to be memorable.

Back up your claims

Don’t just say you go the extra mile for your customers, explain how. Likewise, you can include graphs and data to prove your business is commercially successful. The images you submit are also an important part of your entry as they give the judges a visual guide to your boutique and website. Your store images don’t have to be professional photographs – Instagram shots are perfectly acceptable – but ensure they show off your business at its best.

Ask for help

Your biggest fans are your loyal customers – and they’ll no doubt have lots of reasons why they choose to shop with you. Asking for feedback, whether it’s simply in-person or with a detailed

questionnaire, could unveil some positive points that you may not have considered for your entry. Likewise, your staff are likely to be invaluable in putting your entry together, so involve them in the process too.

Enter more than one award

There’s no limit on how many categories each boutique or brand can enter, so check to see which awards you’re eligible for and enter them all. That way you’ll have even more chances of winning or scooping several categories across the board.

Check and recheck your entry It may sound pretty basic, but you should put as much effort into proofreading your entry as you would a job application or CV. The odd typo is forgivable but sending an entry that’s littered with mistakes will make the text difficult to read and the judges may question your professionalism and commitment. So if you know you struggle in this area, it’s definitely worth asking someone to read your entry before you hit the submit button.

Don’t leave it until the last minute

Most of us work better under pressure but giving yourself plenty of time to put your entry together will make the process less stressful and probably yield the best results. The deadline for this year’s entries is Friday 1 July, but our best advice is to start working on it as soon as you can.

Enter now at boutique-magazine. co.uk/submit-an-entry

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PROMOTION

Good foundations

ENSURE CUSTOMERS LOOK THEIR BEST THIS SUMMER WITH MIRACLESUIT’S BODY-ENHANCING SHAPEWEAR

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elping women look and feel their best is something independent fashion retailers achieve every day. But as well as stocking the season’s most flattering dresses and separates, the right foundation garments can literally transform the way a woman feels in her clothes.

Miraclesuit is known around the world for its shape-enhancing underwear garments – and it’s easy to see why. With a strap line that promises to help the wearer “look 10lbs lighter in 10 seconds,” its

high-tech body-shapers are designed to lift and smooth in all the right places without being uncomfortable to wear. The brand’s best-selling open bust bodybriefer (pictured) enlists a combination of crisscross seaming across the upper and lower abdomen, front double panels and extra-firm control fabrication to offer an “instant tummy tuck.”

Perfect for wearing under special occasion outfits, it shapes the back, tummy, waist and hips to create a seamless foundation for dresses all year round.

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk Patricia Eve Half Page Advert Boutique June Miraclesuit 2411.pdf 1 26/05/2022 14:06:19

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Cross Control - To Flatten Smooth & Lift Lower Abs

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PROMOTION

Autumn blooms BRING BRITISH BOTANICALS TO YOUR BOUTIQUE WITH FROM MY MOTHER’S GARDEN

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ritish boutique brand From My Mother’s Garden produces beautiful womenswear and accessories in sustainable fabrics and exclusive prints. The label is the brainchild of Penny Callaghan, owner of Colmers Hill Fashion in Dorset. Based on photographs of blooms and botanicals taken in her mother’s garden, the collection includes a range of colourful pieces including silky viscose and velvet kimonos and robes, womenswear separates, scarves, make-up bags and raincoats. For AW22, the range features deep and rich floral prints in opulent jewelled tones alongside a natureinspired camo print. Standout pieces include camo print cotton trousers in a denim blue colourway, a Dahlia and Peony canvas cross body bag as well as a jewelled hydrangea tulle skirt in rich shades of plum, aubergine, blue and purple. Buyers can select short order and forward order pieces throughout the year. Wholesale prices are £9 - £50 per piece while the minimum order requirement is £300.

CONTACT: Tel: 07825 148 040 frommymothersgarden.co.uk

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DIARY DATES

Showrooming KEY DATES AND DESTINATIONS FOR YOUR SUMMER BUYING SCHEDULE

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TATE FASHIONS

ith summer buying season on the horizon, brands and agents are preparing to present their SS23 collections at showrooms and exhibitions across the UK. Here we round-up some key diary dates to help you find fresh labels and newness from your favourite brands…

BRANDS: Lizabella, I.nco, Ella Boo, Bella Premium, Gracie B, Ora, Zibi SHOWING AT: Bermuda Fashion House, 64B Roseville Rd, Leeds LS8 5DR (20 July – 16 September); Pure London, Olympia (17-19 July); INDX Womenswear and Footwear, Cranmore Park, Solihull (27-28 July); Harrogate Fashion Week (31 July – 1 August) CONTACT: Tel: 07712 398 549/ 0113 245 9064 E: tatefashions@hotmail.com 50 | boutique. | JUNE 2022

ANTHONY PACKER

BRANDS: Privatsachen, Grizas, Neirami, Luukaa, Ewa I walla, Vetono, Yellow Label, Simclan SHOWING AT: Kingswood Village Hall, Waterhouse Lane, Banstead, KT20 6EB (25-29 July); Elliot House, 151 Deansgate, Manchester, M3 3WD (14-18 August); in-store appointments also available CONTACT: Tel: 07525 059 100

DIARY DATES MATRIX FASHIONS

BRANDS: Andia Fora, Bonfanti, Ania Schierholt, Marc Aurel, Lotus Eaters, Jane Lushka SHOWING AT: Scoop, Olympia West, London (17-19 July); London by appointment only (20-23 July); Just Around the Corner, Freight Island, Manchester (Lotus Eaters only 2-3 August); Matrix Fashions Ltd, Chambers Space, Elliot House, Manchester (14-18 August) CONTACT: Tel: 0035 387 298 5988 E: briana.matrix@gmail.com/ colman.matrix@gmail.com

MDA INTERNATIONAL

BRANDS: Mama b, Mes Soeurs et Moi, THING, Kedziorek, Baci and Amici, Papucei, Blueberry SHOWING AT: Fitzrovia Hotel, London, W1 (31 July – 4 August); Origin Workspace, Bristol, Bs8 1HP (14-19 August); Whitworth Locke, Civic Quarter, Manchester (14-19 August); Hadlow Down, Uckfield, East Sussex (25-29 July and 22 August – 9 September); Pure London, Olympia (Papucei only, stand F40 – 17-19 July) CONTACT: Tel: 07813 925 975/ 0207 971 1084 E: office@ mdainternational.co.uk mdainternational.co.uk

EXTRAVAGANCE LIMITED

BRANDS: Sarah Pacini, Thanny and Caraclan SHOWING AT: The Regus Building, Ground Floor, 48 Charlotte Street, London, W1T 2HS (20 July – 20 August); Just Around the Corner, Freight Island, Manchester (Sarah Pacini and Caraclan only – 2-3 August); Pure London, Olympia (Thanny, stand H73 – 17-19 August) CONTACT: Tel: 07881 622 888 E: info@extravagancefashion.com sarahpacini.com

LILY AND ME

BRANDS: Lily and Me SHOWING AT: Harrogate Fashion Week, Harrogate Exhibition Centre (31 July – 1 August); Pure London, Olympia (17-19 July); INDX Womenswear and Footwear, Cranmore Park, Solihull (22-28 July); Just Around the Corner, Freight Island, Manchester (2-3 August) AGENTS: Mark Morgan (SW), Paul O’Sullivan (SE), Debbie Castleman Agencies (Midlands), Maria Tracey (North), Richard Kaye (Scotland), John Kennedy (Ireland), Matthias Leh (Mid/East Germany), Peter Weihermueller (North Germany), Jean Frederic Thomas (France), Rene den Rooijen (Netherlands) CONTACT: Tel: 01452 207766 E: enquiries@lilyandmeclothing.com

TOR FASHION

BRANDS: Frank Lyman, Cream, Orientique, Ispirato, Tirelli, Moke SHOWING AT: Wades Centre, Princes Risborough, Bucks, HP27 9AX (14 July); Asia House, London, W1G 7LP (18-21 July, 7-8 August and 16-19 August); Best Western Brook Hotel, Norwich, NR5 9JB (28 July); Exeter Court Hotel, Exeter, EX6 7UX (21 August); The Connaught Hotel, Bournemouth, BH2 5PH (22 August); The Mercure Hotel, Swansea, SA7 9EG (5 September); Holiday Inn Express, Norwich, NR6 5DU (7 September).

CONTACT: Tel: 07855 481 651 E: tor@torfashion.co.uk torfashion.co.uk

SALLY DAWES AGENCY BRANDS: Estheme Cashmere, Sfizio, Indies, Bleu Blanc Rouge, Pret Pour Partir coats SHOWING AT: 48 Charlotte Street, London (18 July – 11 August); Scoop, Olympia West, London (Sfizio only – 17-19 July) CONTACT: Tel: 07769 970 387 E:sally@sallydawes.com sallydawes.com

JOANNA EDWARDS AGENCY

BRANDS: Xenia Design, Elli, Jianhui London, Lofina, Aino, Qui Prive, Carla Ruiz, Colour Nude, Arggido, Sort Aarhus SHOWING AT: Noho Studios, 46 Great Titchfield Street, London (1729 July); Chambers of Commerce, 151 Deansgate, Manchester, M3 3WD (14-18 August); Scoop London (Qui Prive only – 17-19 July); Harrogate Fashion Week, Harrogate Convention Centre (Carla Ruiz and Arggido only, stand M48 – 31 July – 1 August); Just Around the Corner, Freight Island, Manchester (Carla Ruiz, Arggido, Colour Nude, Xenia Design, Elli, Lofina, Sort Aarhus and Jianhui London – 2-3 August); Just Around the Corner, London (Lofina, Xenia Design, Jianhui London and Sort Aarhus – 7-9 August) CONTACT: Tel: 07512 550 346 / 07989 014 141 E: joannaedwardsagency@gmail.com

APT COLLECTIONS SAHARA LONDON

BRANDS: Sahara London SHOWING AT: 101 Crawford Street, London W1H 2HP (25 July – 30 August); INDX, Solihull (27-28 July); Pure London, Olympia (17-19 July); JATC, London (7-9 August); Manchester showroom (14-18 August - by appointment only) CONTACT: Tel: 0207 483 8461 E: wholesale@saharalondon.com saharalondon.com

BRANDS: Alembika, Alquema, Elsewhere, Igor, Ozai N ku, Philomena Christ, TKS, Urban by Alembika SHOWING AT: In-store by appointment only (25-28 July); Apt Collections, London (30 July – 11 August); Manchester (1419 August and 22-26 August by appointment only) CONTACT: Tel: 07734 942 382 E: claudia@aprtcollections.ltd.uk JUNE 2022 | boutique. | 51

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Tor Fashion 07855 481651 www.torfashion.co.uk

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T 01359 250720 www.manorhousehomefragrance.co.uk HANDMADE IN SUFFOLK

D RAWER L INERS | D RAWER S ACHETS H AND W ASH & M OISTURISING L OTION | P OT P OURRI 2022 | boutique. | 53 R EED D IFFUSERS | R OOM S PRAYS | S CENTED CJUNE ANDLES

TRADE SHOW GUIDE

Buying heaven DISCOVER YOUR NEW SEASON BEST SELLERS AT THESE MUST-VISIT SUMMER TRADE SHOWS

HOME & GIFT WHEN: 17 – 20 July WHERE: Harrogate Convention Centre and grounds of the DoubleTree by Hilton Harrogate Majestic Hotel and Spa HARROGATE CATEGORIES: homewares, fashion accessories, jewellery, stationery, gifts REASONS TO VISIT: Established for over 60 years, Home and Gift in Harrogate offers four days of Jellycat, Jess and Lou, William Morris and Chalk UK signed up for this inspiration, new product launches and networking opportunities for season’s event. The show’s relaxed indies. Buyers will be able to discover environment is also great for catching the latest lines from over 800 brands, up with industry insiders and with Caroline Gardner, Kind Bag, attendees are invited to join exhibitors

WHO'S NEXT WHEN: 2 – 5 September WHERE: Porte de Versailles, Paris CATEGORIES: womenswear, jewellery, footwear, accessories, resort and swimwear, bags and leather goods, sustainable PARIS brands, sourcing, business solutions REASONS TO VISIT: Presenting a huge range of international fashion labels and French brands, Parisian show Who’s Next attracts 45,000 buyers each season with its strong product lineup, shows and presentations. Buyers can also source sustainable brands at its new Impact event, innovative business solutions at Traffic and jewellery pieces at Bijorhca.

TICKETS: E: info@wsn.community 54 | boutique. | JUNE 2022

for drinks receptions and other social events across the duration of the show.

TICKETS: Pre-register for free entry via homeandgift.co.uk or £20 on the door

TRADE SHOW GUIDE

TOP DRAWER WHEN: 11 – 13 September WHERE: Olympia London CATEGORIES: Home, gift, fashion, craft, greetings and stationery, wellbeing, emerging brands, children’s products and food REASONS TO VISIT: Held in the heart of London, Top Drawer is a one-stop-shop for buying inspiration, LONDON new season sourcing and networking. Its organisers hand-select exhibitors to create a diverse mix of new names, rising stars and well-known favourites. Buyers can browse new products from international and British brands all under one roof, plus be inspired by live seminar sessions at RetailFest. The show’s educational programme brings together key industry experts to discuss topics such as succeeding on social media, brand building and e-commerce.

TICKETS: Pre-register for free entry via topdrawer.co.uk

MODA AT AUTUMN FAIR WHEN: 4 – 7 September WHERE: NEC Birmingham KEY EXHIBITORS: Sea Gems, Scream Pretty, BIRMINGHAM Peace of Mind, Ashwood Leather, Hukka Design, Jayley Collection, Godske Group, XTI, Marsan, Lunar CATEGORIES: womenswear, watches, jewellery, footwear, fashion accessories REASONS TO VISIT: Moda is one of the UK’s longest standing fashion trade shows. Now an integral part of Spring Fair and Autumn Fair, the show provides a hub for creativity, Moda is the place to discover the collaboration and trading while latest trends, new designers and mustclaiming its place as the new fashion have looks for the season. September’s destination at the UK’s largest edition will also include catwalk marketplace for home and gifts. shows and a dedicated fashion Made up of four key destinations, programme. There’s also a VIP buyers

programme open to retailers of all sizes offering treats, rewards and special perks.

TICKETS: Pre-register your interest for free entry via moda-uk.co.uk/ register-interest JUNE 2022 | boutique. | 55

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Curated by buyers for buyers

27-28 JULY 2022 Register now: indxshows.co.uk For exhibitor enquiries visit indxshows.co.uk or email info@indxshows.co.uk Cranmore Park Conference and Event Centre, Cranmore Avenue, Shirley, Solihull, B90 4LF. An AIS trade show.

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Centre point

HEAD TO THE MIDLANDS THIS JULY TO DISCOVER A PLETHORA OF NEW PRODUCTS AT INDX WOMENSWEAR AND FOOTWEAR

PROMOTION

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et to return to Cranmore Park in Solihull this 27-28 July, INDX Womenswear and Footwear offers an inspiring line-up of exhibitors from debut brands to returning favourites.

The show is organised by buyers with a wealth of experience in the independent retail sector and attendees receive free entry and on-site parking alongside complimentary refreshments.

INDX Womenswear and Footwear’s curated brand line-up includes a plethora of short order and forward order collections covering categories such as casualwear, lifestyle, formalwear, footwear and outerwear.

This season’s show will also feature a growing number of sustainable and ethical brands for retailers looking to improve their green credentials.

New labels signed up to this season’s show include Amerciandreams and From My Mother’s Garden while returning favourites Joe Browns, Geox, Trespass, Lily and Me, Luca Vanucci and Pomodoro will also present their latest ranges (visit the INDX website for the latest exhibitor line-up).

To maintain its inimitable buyer and business focus, admission to the show is strictly for retailers only. Buyers can expect a friendly, relaxed and professional buying environment where they can network and connect with suppliers and peers.

Brought to market by leading buying group Associated Independent Stores (AIS), the INDX brand delivers successful trade shows across a range of fashion and home product categories.

SHOW INFO WHEN: 27-28 July WHERE: Cranmore Park, Solihull TICKETS: Free via indxshows. co.uk/indx-fashion/womenswear/ registration – parking and refreshments are also complimentary CONTACT: Visit indxshows.co.uk for more information.

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10 ways music can improve your wellbeing Music is one of the best stress busters out there and from reducing stress levels to influencing our mood, we’ve compiled a list of 10 ways music could benefit wellbeing in the workplace.

No matter what your business you want it to run smoothly, be this assigning workloads, managing partnerships or setting out your budget.

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Many of us choose to listen to music in our day to day lives as it has the potential to make us feel more positive and upbeat. Listening to music at work could have a similar effect.

Playing music in the workplace could help to create a more upbeat and energetic environment and could help to keep staff positive, engaged and support with mental health and well-being.

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PROMOTION

Styling it out

FOLLOWING ITS MOVE TO LARGER VENUES IN MANCHESTER AND LONDON, JUST AROUND THE CORNER IS RAPIDLY GAINING MOMENTUM AS A MUST-ATTEND SHOW

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ust Around the Corner (JATC) has sold out of exhibitor space for its upcoming Manchester edition as the number of brands on its roster surpasses 150. The event is set to take place at Freight Island this 2-3 August followed by a second edition at East London’s T1 and T2 spaces inside The Truman Brewery Complex (7-9 August).

The fashion trade show, which offers both womenswear and menswear, first launched its North England edition in January this year following the success of its London show. In March, organisers announced its move to larger venues in both cities.

Founder Juls Dawson comments: “The momentum and response that January’s show created has taken us aback and clearly displays a gap in the show calendar we have been happy to fill. Our focus is to increase the international footflow with our friends in Ireland in particular, for whom Manchester has easy access and is a path well-travelled for buyers.”

This summer will see the introduction of dedicated premium womenswear section The Edit as well as a new Lifestyle zone.

The show will also extend its presentation of fashion-forward sustainable labels following a successful introduction last season.

Finally, Manchester attendees will see new outdoor networking spaces with bars and seating zones offering views across the surrounds of Mayfield Park – the first park to be built in Manchester for over 100 years.

KEY BRANDS WOMENSWEAR COLLECTIONS TO LOOK OUT FOR AT JATC MANCHESTER Access Fashion, Aggel Knitwear, Akjaerbede, Anokhi, Anonyme, Arggido, Arraminta, B Young, Bariloche, BenSimon, Bibi Bijoux Jewellery, Blowfish Mailbu, Blundstone, BRGN Womens, Camper, Capri, Caprice Shoes, Cara and The Sky, Caraclan, Carla Ruiz, Caroline Svedbom, Chalk, Colour Nude, Compania Fantastica, Coster Copenhagen, Cult, Dea Kudibal, eb&ive, Haven, Elemente Clemente, ELLi, Lofina, Enamel Copenhagen, Eve in Paradise, Fransa, Freedom Moses, FRNCH, Grace & Mila, Hope and Ivy, Ichi, James Steward, Juicy Couture, Knit Knit, Komodo, KT x BB, Laines, Lily & Me, Liverpool Jeans, Lotus Eaters, Louche, Monkee Jeans, MSCH Copenhagen, New Balance, Night, Numph, Odd Molly, O'Dolls, One life, Outerknown, Poppyfield, Pretty Vacant, Pulz, Pyrus, Religion, Roka, Saint Tropez, Sarah Pacini, Sirens, By Malena, Smith and Soul, Soaked in Luxury, Sugarhill Brighton, Summum, Suncoo, Surkana, Tigerbear, Tinta, Traffic People, Xenia Design.

For full listings for each location, please visit justaroundthecorner.co.uk

CONTACT: E: juls@justagroup.co.uk justaroundthecorner.co.uk JUNE 2022 | boutique. | 59

PROMOTION

Return to glory BACK AT OLYMPIA FOR THE FIRST TIME IN TWO YEARS, JULY’S PURE LONDON IS SET TO BE AN UNMISSABLE EVENT FOR BOUTIQUE BUYERS

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ure London returns to London’s iconic Olympia this 17-19 July to reunite the fashion and jewellery community with an international showcase of SS23 collections.

Renowned globally as one of the most inspirational and trend-led fashion trade shows for over 25 years, brands returning this season include One Hundred Stars, Vilagallo, Brodie Cashmere, Onjenu, Godske, Rino and Pelle, Yerse, POM Amsterdam, Lily & Me, Bl^nk, Jayley, Alpe, KAN, Daska and La Fee Maraboutee.

With a strong international programme including 33 agents from around the world and partnerships with organisations such as Business France, M Promotion from Poland and AVECAL from Spain, visitors will discover a host of new European and international exhibitors at this season’s show.

New brands include Art Love, Shan-Shan, Palme, Zen Ethic, Rene Derhy from France, Nudyness, Vicher and I LOVE GRAIN from Poland.

Meanwhile, from Spain comes the bright and colourful Elhea, Yerse and Sonatachic while Australian brands include The Italian Closet, which specialises in elegant silk, linen and cotton, and Tale the Label offering timeless womenswear. From Peru, and funded by government body Prom Peru, beautiful lounge and nightwear brand inBLOOM combines elegance, comfort and a passion for high quality ethically produced fabrics.

Visitors will also be able to experience the newly launched Pure Jewel. This exclusive area located in the heart of the show is curated by CONTACT: purelondon.com 60 | boutique. | JUNE 2022

Pure London event director Gloria Sandrucci and Andrew Martyniuk.

Buyers can expect fine, precious, silver and branded jewellery from across the world with a focus on contemporary, ethical and sustainable designers. In partnership with key industry associations such as the NAJ, Pure Jewel features its own beautifully curated space and acknowledges the need for jewellers, designers, brands and manufacturers to connect. Look out for Georgia Wang, Cartergore, Kitty Joyas, Love Memories, Silver Kings and so many more.

Across Pure London’s five Destinations - Womenswear, Footwear, Accessories, Pure Jewel, Design Lab, and Pure Origin visitors will discover elegant readyto-wear collections, eveningwear and resortwear alongside urban and contemporary designs. There will also be an eclectic edit of British and international accessories as well as a selection of the latest shoe collections. Design Lab champions an edit of exciting emerging designers. Plus, manufacturing and sourcing destination Pure Origin also returns as the most convenient and cost-effective route to market for manufacturers as well as being a key source of inspiration and education for buyers.

“So much more than a trade show, Pure London has been sorely missed by its community and we are unbelievably excited to be back this summer with a host of exciting developments and initiatives,” says Gloria Sandrucci. “We are bringing fashion and jewellery back home to Olympia, and with our knowledge

DASKA

and heritage in fashion and jewellery, we will create a stunning curated space that the industry needs and has expressed it wants.

“Pure London is back and will once again bring together the brightest and most creative minds in the industry, present the best curated and edited new season collections, inspire with the latest trends, offer invaluable business insights and support, and create a hub for forging new and international connections.”

Renowned for its inspiring trend-led catwalk shows and trend presentations, Pure London will also deliver a fantastic line up of keynote talks and panel discussions with industry leaders. ‘Empowering Change’ is the over-arching editorial theme this season and organisers have so far revealed two exciting retail insiders as keynote speakers: ex-Liberty head Ed Burstell and retail guru Alan O’Neill.

Both will bring their retail leadership and international experience in fashion to the Pure London audience.

With Scoop also taking place simultaneously at Olympia West, these are two not-to-be-missed events on summer’s buying calendar.

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Stand Number

C10 For more information www.doublehagency.com Book your appointment at sales@doublehagency.com t.+44 (0) 203 432 63 87

Book now for London appointment in our Islington permanent Showroom

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Sunny life

GET READY FOR THE SUNSHINE WITH ONELIFE’S TRAVEL-FRIENDLY COTTON CLOTHING

PROMOTION

rafted in Mexico and the UK, Onelife’s 100 per cent cotton clothing is made to last. Its vibrant breathable pieces come in a wide range of colours and textures that are perfect for summer.

Choose from colourful tops, pants and dresses in double and soft handle gauze or its new cotton batik fabric. Each piece is easy to wear and travel-friendly with fabrics that require little or no ironing. For SS23, its collection is inspired

by Earth and takes notes from precious hidden elements of nature. Its designers have updated some of its best-selling shapes with tie-dye fabrics while implementing joyful prints and bigger textures. Standouts include its soft and soothing Fawn coloured gauze and Ochre waffle while each story also features its own batik print made by specialist craftsmen. Buyers can order top ups in-season while Onelife also carries some limited stock. Showing from Monday 4 July in Leatherhead; Just Around the Corner, Manchester (2-3 August) and London (7-9 August); wholesale prices are around £18-28 for separates and £26-35 for dresses while the minimum order requirement is £1,000.

CONTACT: Knights Fashion Agency, Tel: 01372 877 800 onelifeclothing.com

Shades of summer

MARBLE’S SS23 COLLECTION MARRIES CONTEMPORARY COLOUR COMBINATIONS WITH FLATTERING SILHOUETTES

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irst launched in 2008, Glasgow-based womenswear brand Marble is the brainchild of co-owners Lynne and Nick Williams who have over 70 years’ collective experience in fashion wholesale and retail. Today the British brand has grown into a global enterprise and exports its collections around the world. For SS23, its line-up includes ageless and timeless styles to refresh shoppers’ wardrobes. Expect a range of exciting colour combinations such as pink with green, lavender with blue, champagne with orange

and aqua paired with champagne. Key to the range are bold abstract prints and flattering silhouettes, with new shapes in dresses, skirts and trousers.

Its knitwear has also been given an update with lighter soft-touch blends to chunky textures. Meanwhile, its tees include beautiful details such as foiled prints, fresh patterns and statement studs. Marble does not sell to consumers directly while it supports its stockists with free POS and professional photography. Wholesale prices range from £12 to £35 while the minimum order requirement is £2,500.

CONTACT: Tel: 0141 882 6743 marblefashions.co.uk JUNE 2022 | boutique. | 63

PROMOTION

Revenue streaming HOW ELISA HELPS MAKE LIVE STREAM SALES AN EASY AND PROFITABLE PART OF A BOUTIQUE MARKETING STRATEGY

S

ince the beginning of the pandemic, live streaming has become a popular way for retailers to interact with their customers. And shoppers are embracing the technology, as recent data suggests 70 per cent of consumers in Europe have already explored or are open to trying live commerce.

Many womenswear indies in the UK are reaping the benefits live shopping brings, streaming regular videos on social media to showcase new products and drive online sales.

For shoppers, watching live streams is a way of connecting with their favourite shops without leaving the front door. Viewers can ask questions during broadcasts and the person hosting the event can react directly, creating a personalised experience that’s akin to an inperson interaction.

But despite its benefits, live stream shopping isn’t always a seamless process. For the retailer, keeping up with answering numerous questions from viewers and then processing manual orders can be a tall order – especially if you have a small team.

Shoppers, meanwhile, can quickly lose the momentum to buy if they’re directed to a homepage, inbox or telephone number that doesn’t allow them to make an instant purchase.

Luckily, new UK launch ELISA offers a viable solution that makes live sales easy for both the retailer and consumer. Its ‘comment selling robot’ automatically sends product links to your live video viewers, CONTACT: elisa.io E: hey@elisa.io 64 | boutique. | JUNE 2022

creating a seamless experience for shoppers and simplifying the process for you. And it can be used for live streaming or shoppable videos on Facebook and Instagram.

Set-up is simple: retailers click a button to connect their social media channel to their ELISA account before setting up the products and offers they want to promote.

Throughout the live stream, ELISA keeps track of viewer comments and automatically adds orders to customers’ baskets while watching inventory levels, so the retailer doesn’t over sell. Customers can choose their delivery method and pay online while they’re still watching or after the live stream has finished. This means there’s less work for the retailer and a more cohesive buying journey for consumers.

There are already hundreds of retailers using ELISA all over Europe – and they are reaping the rewards.

After each live event, ELISA says its customers are experiencing increased sales - both online and in their physical stores. The majority of its users have reported a 10-100 per cent increase in revenue six months after implementing live shopping as part of their strategy. Plus, 95 per cent are pulling organic traffic from their social channels to their websites with the help of ELISA, meaning they’re saving costs on paid advertising.

Research suggests that brand engagement is higher for live stream sales compared to other marketing and sales channels. Danish data

indicates that 85 per cent of viewers expect to make a purchase after watching a live event.

Success stories include Danish plus-size fashion specialist PlusPige, which turns over £1.3 million each year on live sales alone. The independent retailer uses ELISA’s creative graphic overlays during its live Facebook videos to highlight key products and prices. Each of its live streams pulls in around 25,000 views and 17,000 comments, which, for a team of 14 people, wouldn’t be possible to manage without ELISA. For more information about how ELISA can boost your business, visit elisa.io or E: hey@elisa.io

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INTRODUCING PROPRESS MINI

To put the power of steam into your customer’s hands, contact Propress for reseller opportunities.

Tel: 020 8417 0660 | Email: hello@propress.co.uk JUNE 2022 | boutique. | 65 propress.co.uk

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SPRING SUMMER 2023

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SHOP TALK

Shop Talk

INDUSTRY OPINION

STICK AND RIBBON

A new era

F

ollowing the regeneration of Nottingham’s famous Bridlesmith Gate, Stick and Ribbon has joined several other indies in its move to the prime city centre location. We catch up with owner Sally Longden to find out how she feels about entering a new phase for her 12-year-old business...

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SHOP TALK

Moving on up

WITH A NEW STORE IN A PREMIUM CITY CENTRE LOCATION, NOTTINGHAM’S STICK AND RIBBON IS THRIVING. GEMMA WARDS MEETS OWNER SALLY LONGDEN TO FIND OUT HOW THE MOVE SIGNIFIES A NEW ERA FOR HER 10-YEAR-OLD BUSINESS

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ity centre retail is notoriously tough for indies. With high rates and rents alongside long leases, the most premium retail destinations are often unrealistic for small fashion businesses. But as the landscape of our city centres evolve, more independents are finding themselves trading alongside the major players – and pulling in their footfall, too.

One such business is 12-year-old womenswear indie Stick and Ribbon, 70 | boutique. | JUNE 2022

which recently relocated to one of Nottingham’s most famous retail streets. The boutique has previously occupied three other city centre units over the years, but owner Sally Longden says it has always been hidden away down an alley or arcade: “We have built quite a large customer base over the years, but it’s not always easy running a business that’s tucked away,” she says. “We’re excited to have moved to somewhere with more of a buzz.”

Style revival

Stick and Ribbon’s latest incarnation now sits on the city’s Bridlesmith Gate – a prime history-rich location known for premium fashion and high-end retailers. The cobbled city street took quite a hit following the closure of nearby shopping centre the Broadmarsh, which brought a lot of passing trade. It lost a number of stores in 2019 – including Pretty Green and American Apparel – followed by even more throughout the pandemic.

SHOP TALK

But thanks to a new landlord buying 11 properties last year with a vision to regenerate the area, Sally says it’s quickly returning to its former glory: “Bridlesmith Gate has been given a real boost and it’s creating a lot of excitement in the city. A reduction in rent and a bit of movement on the leases means more indies have been able to move here.

It’s like a mini high street within the centre and it’s a great feeling to be part of its regeneration.”

Stick and Ribbon has taken over the former premises of indie gift shop The Tokenhouse, which traded there for 45 years. It is now flanked by a range of independent retailers including Sneakrverse, the brainchild of a local 19-yearold entrepreneur; premium multi-brand fashion boutique 18 Montrose; independent jeweller Keishi Jewellery; craft coffee shop BARiSTA and local estate agent Pygott and Crone. “We also have Flannels, Fred Perry, Hugo Boss, Reiss and Paul Smith in the vicinity,” says Sally, who runs the boutique with her 23-year-old

daughter Ellie Philpott. “Then there’s Fat Face and Joules down the road, so there’s already a strong fashion customer base.”

New home

Stick and Ribbon’s new 1,200 sq ft shop floor is “bigger, fresher and more exciting” than its former home, with large windows for showcasing its impressive line-up of brands. Core labels include Essentiel Antwerp and Pom Amsterdam while it has also recently introduced US denim specialist Paige. Sally says affordable dresses by Grace and Mila are also strong sellers alongside NOS basics from Coster Copenhagen. Increased space means they’ve introduced new categories too, such as till-point Candier candles and sunglasses.

Sally and Ellie designed the store’s interior themselves – even fashioning countertops using Ikea furniture from their home. They decided to split the space into two sections: a dedicated denim area offering an eyecatching display of jeans – its bestselling category - as well as a sofa for shoppers (and their partners) to relax.

They’ve also covered some interior and exterior walls with artificial plants, which they plan to switch up each season.

The owner says the shop refit was a mammoth task, partly because they wanted to use local businesses and do a lot of the work themselves. “Anyone who’s wanted any building work done recently will know how tough it is to get tradesmen,” says Sally. “It took around five weeks to complete the refurb in total, with Ellie and I working some 15-hour days. Our local window cleaner is also a handy man, so he put our rails up. Then we got an electrician by chance because he was walking by. In the end it almost became a joint local project and everyone was excited to be a part of it.”

Spreading the word

The new shop has garnered attention from the local press, with the Nottingham Evening Post publishing a feature on its grand opening. Sally also got involved in local magazine project Everyday INC, whose debut issue features 50 local Nottingham independents and is distributed for JUNE 2022 | boutique. | 71

SHOP TALK

free across the city. “We really like to support our fellow indies and try and visit new businesses and post about them on our Instagram account,” says Sally. “We’ve also made new connections after being involved with the magazine. For instance, local café Yolk gave us a jar full of tokens for free coffee to give out to our customers.”

Support from other indies has come from further afield, too: “We’ve had so many messages congratulating us from other boutique owners around the UK – some have even sent flowers. It can be a tough old world so it’s so nice to feel like there’s a community of fashion indies that genuinely want to see other small businesses doing well.”

Stick and Ribbon also hosted two VIP events in the lead up to its official opening, inviting regular customers to bring a friend to peruse its latest collections. “The pre-opening events were really successful,” says Sally. “But when we opened to the public on a Saturday it was unbelievable. There really was so much footfall outside, we couldn’t believe it. I’d say around 90 per cent of sales were from new customers that day.”

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Buying selection

Sally says the store’s line-up is carefully curated to appeal to a wide audience, with some shoppers buying dresses for £300 and others spending £25 on a tee. “We don’t want to alienate anyone with our products and price points,” she says.

“There’s something for everyone across the age range.”

Although the store attracts a varied demographic, the owner says its new location and addition of her daughter on the pay roll is helping to attract a younger audience. “Even having a younger person on the shop floor seems to be bringing in a more youthful customer,” says Sally. “But Ellie has a lot of input in everything from our social media to the buying, so that has had quite an impact too.”

Looking forward to the rest of the year, Sally says she’s focused on establishing Stick and Ribbon in its new home. “I’d also like to think we’ll be able to introduce our own capsule collection at some point, offering styles we often get asked for but can’t always find,” she says.

But for now, Sally says she’s thrilled to be entering this new era for the business, especially after such

a tough couple of years trading in the city during the pandemic: “We’ve worked really hard - it feels like it’s our moment to reflect on what we’ve achieved and how far we’ve come,” she says. “We couldn’t have done this as a new start-up – it’s a considerable size business now and we’ve done it the right way, building our customer base and acquiring brands that fit the local market. Now we can work on growing with it.”

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Don’t miss an issue

Contact us now to renew your subscription of boutique magazine for 2022 Please email julie@bpmedialtd.co.uk Boutique-magazine.co.uk/subscribe

74 | boutique. | JUNE 2022

PROMOTION

Happy shoppers

GROW YOUR BUSINESS THE SMARTER WAY WITH CITRUS-LIME’S CLOUD POS LOYALTY PROGRAMME

D

iscounting lines at your boutique is understandable; you want to please your customers and provide an incentive for them to

come back and shop with you. But doing so eats into the profits you make.

If you can sell your lines at full price and give your customers a reason to buy from you again, it presents an

opportunity for you to make extra profit. Citrus-Lime’s Cloud POS Loyalty can help you do this. By offering customers a better deal on everything they buy from you after their first purchase, they will always have a reason to come back to your boutique.

You don’t have to offer hard discounts because the customer will be getting money off their next purchase from you anyway. Meanwhile, you benefit from a repeat purchase, so everyone’s a winner.

Cloud POS Loyalty is easy to implement and enables you to build a loyal customer base. It also lowers your customer acquisition costs because it reduces the prospect of ‘one time only’ shoppers.

Using Cloud POS Loyalty to encourage customers to keep buying from you increases your sales by 20 per cent - making it a smarter way to grow your business.

CONTACT: citruslime.com

Double benefits

PHOTO BY LAURA CHOUETTE ON UNSPLASH

THREE SOFTWARE’S PAUL FULLALOVE ON BOOSTING IN-STORE AND E-COMMERCE PROFITS

“D

id you know that 54 per cent of consumers go in-store before completing their purchase online?

Conversely, 53 per cent research products online prior to purchasing in a physical store. In the UK, e-commerce now accounts for over a quarter of total retail sales. And this is set to rise to a third by 2024.

The data really highlights how retailers need a good e-commerce presence so they don’t miss out on sales. There needs to be a link between the channels and retailers need to offer a great service to both in-store and online customers and

cross market between them. This means getting online shoppers to visit your physical store and your in-store customers to buy online. To do this the technology you use needs to be integrated. It’s paramount that any retail solution you use has a single stock view and a single product file. This means you need to involve your EPoS solution in online sales and vice versa - and both solutions need to truly understand fashion. Three Retail offers many options from a low cost one-size-fits all solution to a peak performance system we use for larger operations. Retailers such as DV8 and Jonzara in Ireland

take the best of breed solutions and integrate them, using our Retail 3 solution combined with IRP Commerce. This is proving to be a phenomenal match that really increases sales and profits. Isn’t it time you used the latest retail technology to grow your business?”

Paul Fullalove is a former fashion retailer and managing director at Three Software.

CONTACT: Tel: 07488 389 477 E: paul@threesoftware.com/ rob.finley@threesoftware.com JUNE 2022 | boutique. | 75

SHOP TALK

“Bira’s message is to embrace technology and make it work for your business. A small investment can save a lot of time and generate more income” ANDREW GOODACRE, CEO AT BIRA, ON INVESTING IN NEW RETAIL TECHNOLOGY

“T

here never seems to be a day go by when I do not receive some form of communication about new technology. There is no escape from it whether it comes via e-mail, Facebook, or linked-in and all this new technology claims that it that will make my life easier and improve my business. Over the past few months, I’ve taken part in a panel debate at an event called Retail without Borders and also attended the Retail Week Live event in London. While these were different events, both were dominated by companies presenting new technology and new ideas for retailers.

“We’ve all seen the impact of technology in society and for businesses. I have to say that much of it is very interesting and I am always impressed by the imagination and vision of these technology specialists – they see retailing in a way that I can barely imagine. At the Retail Week event the main focus seemed to be on communications and managing data. It was mainly aimed at the large chain retailers where data management has taken on a whole new level of meaning.

The development of Artificial 76 | boutique. | JUNE 2022

Intelligence (AI) to analyse data has enabled large businesses to interpret huge amounts of customer information from the use of things like store cards, visiting websites and purchases. Much of it is used to better understand the consumer and improve the shopping experience. There is a huge focus on ‘personalisation’ to establish the relationship/ connection between the consumer and the retailer or brand.

“It all makes sense, but it comes at a price and often requires significant investment. Small retailers may well believe that ‘big technology’ is not relevant to them – but that would be a mistake. It is always possible to learn from what others are doing. For instance capturing and using data is important, starting with a simple digital database of customers to improve communications. If you are using a website, Google Analytics is freely available to help you understand the traffic visiting your website and its popularity.

“These are just examples of relatively simple ways to use technology to improve business and consumer understanding. The main barriers to small business owners are time, finance and skills. We have raised this issue

with the government department for business and they have set up a fund to help businesses with digital growth (visit gov. uk/business-finance-support/ help-to-grow-digital-uk). While we disagree with the eligibility criteria, it is worthwhile checking it out as it could well help many small businesses take those first steps to introduce technology.

“Bira is a traditional, conservative organisation. But even we have recognised the importance of technology. That is why we have developed online trading platform Neartoo to help smaller retailers move into hybrid/ digital retailing.

We have also launched an app for retailers to use when ordering stock through our buying group, which all about convenience, ease of use and relevance.

“Bira will keep introducing new technology to directly help our members. We will also find the right technology partners for retailers because it is hard for individuals to find the best solution with so much choice.

Above all else, our message is to embrace technology and make it work for your business. A small investment can save a lot of time for owners and staff while it can also generate more income.”

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New Season print and digital campaigns booking now Please speak to Julie or Cath for more information We look forward to hearing from you...

Julie @bpmedialtd.co.uk

cath@bpmedialtd.co.uk

www.boutique-magazine.co.uk JUNE 2022 | boutique. | 77

SHOP TALK HARROGATE FASHION WEEK

“The best way for brands to show their new collections to buyers is in-person” HARI KRISHNADASAN, MD AT CAPRI LONDON, ON THE RETURN OF TRADE SHOWS THIS SUMMER

“W

e have all been ‘living with covid’ for some time now and the major trade shows are all set to go ahead this summer - and not just in the UK, but across Europe and the USA too. With 95 per cent of regular exhibitors preferring physical shows to virtual events, it’s clear the best way for brands to show their collections is inperson. It means we can connect with buyers on a more personal level while our clothing can be touched, tried on and seen ‘in the flesh.’

“Businesses that use trade shows as part of their marketing strategy were surveyed as to how they were affected during the lockdowns - and the results aren’t all too surprising. Over half (54 per cent) saw a reduction in new business, 31 per cent had 78 | boutique. | JUNE 2022

difficulty in reaching new markets, 26 per cent noticed a reduction in brand recognition and 14 per cent found it difficult to keep up with market trends. Although businesses rely on online channels for marketing as well as market research, trade shows clearly still have value for exhibitors as shown by these negative effects during the pandemic. Getting people from the industry together under one roof remains an excellent way to keep the conversation going.

“Despite a seismic shift in many business practices caused by the pandemic, it seems that trade shows are here to stay. In the same survey, 65 per cent of businesses said in-person trade shows were an invaluable part of their marketing strategy. However, 35 per cent of respondents said that these

industry events needed to change to stay relevant, such as reducing exhibition costs, making set-up and transport to the venue easier and maybe working with local hotels and hospitality venues to give a discounts to attendees and exhibitors.

“The pandemic has changed many business practices, including the growth in the e-commerce sector as well as popularising remote working.

But it’s clear from the survey results that trade shows remain vitally important to exhibitors’ marketing strategies, with a loss of benefits being felt when they were cancelled due to covid. While it’s clear that trade shows need to adapt to stay relevant, they still have a part to play for many businesses looking to attract new customers and break into new markets.”

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www.citruslime.com JUNE 2022 | boutique. | 79

BUYER’S GUIDE Accessories Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk Capri Clothing +44 203 819 0819 sales@capriclothing.co.uk www.capriclothingonline.com Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com S’ip by S’well Brands: S’ip by S’well + S’nack by S’well Contact: Anna Green, T: 0203 540 7799 E: agreen@swellbottle.co.uk W: www.sipbyswell.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Home and Gift Harrogate Convention Centre Organiser : Clarion Events W: homeandgift.co.uk Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser :indx shows W: www.indxshows.co.uk Top Drawer Olympia – London Organiser :Clarion Events W: topdrawer.co.uk

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com

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BUYER’S GUIDE Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk Lofina www.shoebox.dk Agent: Joanna Edwards Agency T: 07989014141/ 07512550346

Womenswear Apt Collections: Brands : Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact : Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk Capri Clothing T: +44 203 819 0819 sales@capriclothing.co.uk capriclothingonline.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk John Pearce Fashion Brands :Own , by basics , Andam , Grums , SPG Woman M +44 (0) 7504 117954 E : info@jpf.london W www.jpf.london Leap N Link Ltd Brands: Meri Esca, Pause Café Olivier Philips, Blue’D’Azur, Fuego Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei, Baci & Amici.

Email : office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational

Partners In Fashion (2019) LTD Brands: Erfo, Just White, Lecomte, Rabe, Relaxed By Toni, Toni, Frank Walder – You by Just White – Maria Villalobos 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T:01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Sarah Tempest / Tempest Designs Short Order Clothing Supplier Contact: Michael Webster T:01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

JUNE 2022 | boutique. | 81

STAR

AWARDS

2022

Which catergory will you be in?

Entry deadline:1st July Categories as listed below, please enter online via boutique-magazine.co.uk Retailers Womenswear Independent of the Year Independent Group of the Year Creative VM Independent of the Year Social Media Strategy of the Year New for 2022 New Independent Retailer of the Year Sustainable Independent of the Year

Suppliers Fashion Agency of the Year British Brand of the Year International Brand of the Year Fashion Distributor of the Year Occasionwear Brand of the Year Sustainable Brand of the Year New for 2022 Black-Owned Brand of the Year Accessories/ Footwear Brand of the Year

Special Awards open for all…..

Lifetime Achievement 2022 Open for nominations only, this award is for an individual that has made an outstanding contribution to the industry.

Newcomer 2022 This award will recognise an outstanding individual who joined the independent fashion retail community on or after 2020.

Please visit Boutique Star Awards » Boutique Magazine (boutique-magazine.co.uk) or email Julie@bpmedialtd.co.uk

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Partner-up for fashion sourcing 4 - 6 July 2022 Paris Le Bourget, France www.texworldevolution-paris.com

84 | boutique. | JUNE 2022

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17—20 July 2022 Harrogate

The Summer Buying Festival

Register now homeandgift.co.uk JUNE 2022 | boutique. | 85