Boutique Magazine July 2022

JULY 2022

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 140

Sunshine dressing

Harrogate Fashion Week Biscuit Clothing and Living Business survival tips SS23 collections

UK Customer Service +44 07368175176 ukinfo@franklyman.com Showing at Harrogate Fashion Week Stands C34 & C24

EDITOR’S LETTER

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2021 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Tara Vao; Tel: 0800 612 9009 carolccollections.com

Newness awaits

S

ummer buying season is here and this issue is jampacked with inspiring new collections for SS23. From pastel-print sun dresses to cool loosefit linen separates, we hope you’ll find everything you’ve been looking for on our pages.

As Pure London returns to Olympia for the first time in over two years, the industry is undoubtedly looking forward to ‘buying normality’. The show will be boosted by Scoop this season, which takes place under the same roof inside the adjoining Olympia West.

Harrogate Fashion Week organisers, meanwhile, have announced its show will be bigger than ever this summer.

The two-day fashion showcase will present the latest collections over three separate halls, with a focus on womenswear and occasionwear alongside a growing offer of footwear and accessories. But if you can’t wait until it opens its doors on Sunday 31 July, we pick out some must-see brands on pages 48-54.

Buying, of course, is a part-science and part-art form. And no one appreciates that more than Amanda Mitchell, owner of Biscuit Clothing and Living. A former department store buyer who comes from a long succession of retailers, she first launched her boutique group in 2015 with her sights set firmly on expansion. Today she operates three stores – two in Edinburgh and one in Glasgow – as well as a successful SHOP SHOP TALK TALK

Take Takethe theBiscuit Biscuit

FOUNDED FOUNDED

BY FORMER

BY FORMER FASHION FASHION BUYER BUYER AMANDA AMANDA MITCHELL, MITCHELL, SCOTTISH SCOTTISH INDIE INDIE GROUP GROUP BISCUIT BISCUIT CLOTHING CLOTHING ANDAND LIVING LIVING IS INSPIRING IS INSPIRING SHOPPERS SHOPPERS WITH WITH ITS ITS ECLECTIC ECLECTIC MIXMIX OF PREMIUM OF PREMIUM WOMENSWEAR WOMENSWEAR ANDAND LIFESTYLE LIFESTYLE FINDS FINDS

“M “M

y aim yisaim to is to to Bentalls, eventually eventually becoming becoming even down even down to its to name, its name, feels very feels very to Bentalls, provide provide a a womenswear womenswear buyerbuyer and reshaping and reshaping its its inviting,” inviting,” says Amanda. says Amanda.

“My “My welcoming welcoming space space entireentire fashion fashion offer. offer. concept concept was also wasalways also always aboutabout wherewhere women women offering But starting after starting a family, a family, Amanda Amanda offering more more than clothes. than clothes.

Around Around But after can find canafind top for a top a dinner for a dinner party party and and 20 per20cent relocated to Edinburgh to Edinburgh and took and took per of cent theofbusiness the business is gifts is giftsrelocated present present for thefor host, the” host, says ”Amanda says Amanda and homewares, a briefa break brief break from buying. from buying.

WhenWhen and homewares, so customers so customers Mitchell, Mitchell, ownerowner of indie of retail indie group retail group can pick her youngest turnedturned two, she two,began she began can up pick a card up a or card a blanket or a blanket her youngest BiscuitBiscuit Clothing Clothing and Living. and Living. knitting jumpers jumpers at heratkitchen her kitchen alongside alongside a newa dress new dress or jumper.” or jumper.” knitting Since Since opening opening on Edinburgh’s on Edinburgh’s ThistleThistle table and tableselling and selling them them online. online.

Retail history history StreetStreet in 2015, in 2015, the business the business has grown has grownRetail And when And when the head the of head a costume of a costume Amanda’s Amanda’s great great grandfather great grandfather into ainto three-store a three-store enterprise enterprise with with department department discovered discovered her work her work by by Bentall Bentall founded founded famous famous SurreySurreychance, a lucrative a lucrative e-commerce e-commerce operation. operation. FrankFrank chance, she was sheasked was asked to knittopieces knit pieces department store Bentalls store Bentalls in 1867 in –1867 – for anfor With former With former department department store buyer store buyer department impressive an impressive list oflist children’s of children’s so yousocould you could say that sayretail that is retail in her is in her blockbuster Amanda Amanda at the at helm, the helm, it offers it offers a unique a unique blockbuster films: films: “We knitted “We knitted for for After completing After completing a fashion a fashion HarryHarry seasonal seasonal product product edit ofedit high-end of high-end blood.blood.

Potter,Potter, Dennis Dennis the Menace the Menace in thein early the 1990s, early 1990s, she began she began and Nanny womenswear womenswear brandsbrands mixedmixed with chic with chicdegreedegree and Nanny McPhee,” McPhee,” she says. she says. working working for a concession for a concession in London’s in London’s“Unfortunately, homewares, homewares, stationery stationery and apothecary. and apothecary.

“Unfortunately, because because everything everything Harvey Harvey Nichols Nichols wherewhere she learned she learned was hand Despite Despite its rapid its rapid growth, growth, its its was hand knitted knitted and painstaking and painstaking to to running running a retaila business retail business from from make,make, formula formula hasn’thasn’t changed changed since since the the aboutabout it wasn’t it wasn’t particularly particularly profitable profitable the floor. shop floor.

In 1994 In she 1994 then shemoved then moved beginning: beginning: “Everything “Everything in Biscuit, in Biscuit,the shop as a long-term as a long-term careercareer option. option.

It It | JULY| 2022 102 | boutique.

102 | boutique.

JULY 2022

e-commerce business. According to the owner, the secret to Biscuit’s popularity is largely down to its eclectic mix of fashion and lifestyle products, which Amanda carefully curates every season. We catch up with the indie owner over on page 101 where she reveals her somewhat unconventional approach to buying.

Lastly, we have good news: the Boutique Star Awards 2022 entry deadline has now been extended to the end of this month. So, if you haven’t had time to submit your entry (or you’d like to enter some additional categories), please head to our website to tell us why you deserve to win an award.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine SHOP SHOP TALK TALK

provided provided me with mean with interest an interest while while storesstores are complemented are complemented by a thriving by a thrivingfrom Danish from Danish label Dea labelKudibal.

Dea Kudibal.

“We “We my children my children were babies, were babies, but if but I’m if I’m onlineonline business, business, whichwhich currently currently do very dowell verywith welldresses with dresses especially, especially, ” ” honesthonest it onlyitreally only really kept them kept them in newin new bringsbrings in justinunder just under a thirda of third theof the says Amanda. says Amanda.

“I’m a“I’m hugea advocate huge advocate shoes shoes and haircuts. and haircuts. ” ” group’s group’s overalloverall revenue. revenue. of a great of a dress great for dress simple for simple and easy and easy In theIn interim, the interim, Amanda Amanda spotted spotted a a “I think “I think a big apart big of part Biscuit’s of Biscuit’s dressing. dressing.

We’re We’re often told oftenwe told dowe thedo the gap ingap thein market the market for a boutique for a boutique in in success success is where is where the stores the stores best range best range of dresses of dresses and I and try toI try to Edinburgh Edinburgh stocking stocking the brands the brands she she are situated,” are situated,” says Amanda. says Amanda. include include something something for everyone. for everyone. ” ” liked to liked wear to and wearthe and idea thefor idea Biscuit for Biscuit “Particularly “Particularly in Glasgow in Glasgow and and Appealing Appealing aesthetics aesthetics was born. was born.

“I realised “I realised that ifthat no one if noelse one else Bruntsfield Bruntsfield Place,Place, as weas pick we pick Another Another factorfactor in Biscuit’s in Biscuit’s appealappeal is is was going was going to do to it there do it was therea was chance a chanceup theupschool the school runs both runs in both thein the the way theitsway stores its stores are merchandised. are merchandised. for mefor tome start toastart newabusiness, new business, ” she ” she morning morning and afternoon. and afternoon.

We’reWe’re buyingbuying Amanda Amanda carefully carefully says. “At says. that “Attime thatthere time was thereHarvey was Harvey also surrounded also surrounded by other by other amazing amazingWhileWhile curates a unique a unique edit encompassing edit encompassing Nichols Nichols and Jigsaw and Jigsaw in Edinburgh in Edinburgh but but indiesindies from from butchers butchers and green and green curates womenswear, homewares homewares and beauty and beauty nothing nothing in-between in-between for discerning for discerning grocers grocers to florists. to florists.

There’s There’s been been womenswear, products.

“When “When I buy I think buy I think aboutabout womenswear. womenswear.

So, I picked So, I picked up theup the a realademise real demise of theofdepartment the department products. how everything will look willtogether look together in- inphonephone and spoke and spoke to agents to agents I hadn’t I hadn’t store,store, but people but people can come can come to oneto one how everything store,”store, she says. ” she“It says. helps “It helps if I visualise if I visualise been in been touch in touch with since with the since 1990s. the 1990s. destination destination and get andeverything get everything they they everything everything together together as oneasedit, oneso edit, so Luckily, Luckily, most of most them of them were still werethe still the want want and need.” and need.”

I’ll think aboutabout colours, colours, textures textures and and same so same they soalready they already knew knew me and memy and my Key labels Key labels stocked stocked by theby retailer the retailer I’ll think and how andthey’ll how they’ll sit alongside sit alongside track record. track record. ” ” include include American American Vintage, Vintage, Ba&sh, Ba&sh, fabricsfabrics each other. each ”other.”

Part Two Partand Two“lovely and “lovely entry entry level level Independent Independent woman woman For AW22, For AW22, Amanda Amanda says Biscuit’s says Biscuit’s brand”brand” Bellerose.

Bellerose.

It alsoItcarries also carries Amanda Amanda opened opened the first theboutique first boutique in a inScotch a aesthetic is based is based on a country on a country Scotch and Soda, and Soda, Air and AirGrace, and Grace, Lily Lily aesthetic primeprime location location for independents, for independents, just a justand a Lionel, househouse with lots withoflots tweed, of tweed, mixedmixed and Lionel, Primrose Primrose Park, POM Park, POM 10-minute 10-minute walk away walk from away Edinburgh from Edinburgh fabrics, velvets velvets and Prince and Prince of Wales of Wales Amsterdam, Amsterdam, YaYa, YaYa, Second Second Female, Female, fabrics, Waverley Waverley station. station.

A second A second followed followed Stella Stella checks. checks.

She selected She selected the season’s the season’s Nova Nova and Stine and Goya.

Stine Goya. in thein city’s the more city’s more residential residential area area womenswear at theatbeginning the beginning of theof the For SS22 For Amanda SS22 Amanda has introduced has introduced womenswear of Bruntsfield of Bruntsfield Place Place in 2017, in 2017, finallyfinally Cras from yearhas andnow hasbegun now begun to complete to complete Cras Copenhagen, from Copenhagen, whichwhich has has year and followed followed by a third by a in third Glasgow in Glasgow duringduringbeen abeen the process by choosing by choosing the home the home big hit a big with hitshoppers. with shoppers.

She also She alsothe process the pandemic. the pandemic.

The bricks-and-mortar The bricks-and-mortarreceived and living products. products. received a strong a strong reaction reaction to dresses to dresses and living | boutique. | boutique. | 103 | 103 JULY 2022 JULY 2022

PROMOTION

Fresh finds

HEAD TO HARROGATE FASHION WEEK THIS SUMMER TO DISCOVER THE LATEST WOMENSWEAR AND ACCESSORIES COLLECTIONS

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et to open its doors on Sunday 31 July, summer’s edition of Harrogate Fashion Week will be its largest presentation to date. Exhibitors will be spread over three halls on one level of the purposebuilt Convention Centre, which is situated in the centre of the popular spa town. Harrogate itself has great transport links and is easy to access from anywhere in the country.

Harrogate Fashion Week continues to grow every season, offering the latest womenswear and accessories all under one roof. The show is within walking distance of popular hotels, bars and restaurants – making it a great place to do business and network after hours.

Brands only showing at Harrogate Fashion Week this season include Troy London, Foil, Orientique, Tirelli, Frank Lyman, Bianca, Faber, Taifun and 5 Hearts by Eugen Klein.

A plethora of new brands have also signed up to the show including Luella, Olivia Darcy, Rosa Clara, Fuego, Olivier Philips, Sani Blue, Saint James and Brodie Cashmere.

They will join regular exhibitors Marble, Rino and Pelle, Pomodoro, Tilley and Grace, Ella Boo, Capri and John Charles.

Harrogate Fashion Week’s footwear offer is also growing each season as more fashion indies add shoes to their product mix. Buyers can expect a diverse offer this season from brands including Menbur, XTI, Carmela, Caprice, Lotus and Bugatti.

Meanwhile, there will be an inspiring selection of accessories such as jewellery by Envy and Zsiska, scarves

by Diana Wilson Arcana and bags by Aspire Eco and Kris Ana. Last but not least, the show will also present a range of millinery brands including Snoxells, Niche Collection, Failsworth, Victoria Ann Millinery and JBees.

To celebrate the new season, all buyers and exhibitors are invited to a drinks party in the Fashion Café at the close of the show on Sunday 31 July.

CONTACT: Register now for free fast track entry via harrogatefashionweek.com 48 | boutique. | JULY 2022

JULY 2022 | boutique. | 3

wwww .cw arwo.lccacroollceccotilolencst.icoonm s .c o m 08000800 6129009 6129009 Harrogate Harrogate Fashion Fashion WeekWeek (Stand (Stand M24)M24) London London & Leeds & Leeds Showrooms Showrooms

wwww .cw arwo.lccacroollceccotilolencst.icoonm s.com 08000800 6129009 6129009 Harrogate Harrogate Fashion Fashion WeekWeek (Stand (Stand M24)M24) London London & Leeds & Leeds Showrooms Showrooms

JULY 2022 | boutique. | 5

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows JULY 2022 | boutique. | 9 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

10 | boutique. | JULY 2022

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows JULY 2022 | boutique. | 11 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

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C R I H SI ow S

CONTENTS

JULY 2022

JULY 2022 | boutique. | 13

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

ANNE WRIGHT AT THE BOUTIQUE STAR AWARDS 2019

Y

Anne Wright and Wizz Selvey to judge Boutique Star Awards 2022

oung Ideas owner Anne Wright will join Bira CEO Andrew Goodacre and Boutique magazine editor Gemma Ward to judge this year’s Boutique Star Awards. The panel also includes former Selfridges’ buyer and brand consultancy founder Wizz Selvey and fashion agency owner Sally Dawes.

Anne Wright is CEO of the Young Ideas Group, which encompasses Henmores, Boobydoo and Little Trekkers. Its flagship brand Young Ideas has been established for 50 years and has experienced rapid growth since Anne took over the business with her husband in 2008. At the inaugural Boutique Star Awards in 2019 it won three awards including Womenswear Independent of the Year.

Joining her is Wizz Selvey, former head of buying for Selfridges and director at Cowshed Beauty and

Soho Home. Today she runs her own bespoke brand and retail strategy consultancy, Wizz and Co, and regularly delivers seminars on trends and retail-related topics.

Bira CEO Andrew Goodacre, meanwhile, brings a wealth of experience in the small business sector to the panel. Having held the roles of CEO at RLA since 2013 and a senior position at the Federation of Small Businesses, he has vast experience in key areas that affect SMEs. Sally Dawes, founder of the eponymous fashion agency, is the competition’s fourth judge. She first joined the industry in 1993, creating her own business 10 years later representing a unique selection of contemporary international brands.

Finally, Boutique magazine editor Gemma Ward has almost 20 years’ experience as a fashion journalist.

She has judged a wide range of industry awards throughout her career and regularly interviews some of the best fashion indies and brands in the business.

With 16 awards up for grabs for retailers and suppliers, this year’s awards categories include Womenswear Independent of the Year, Independent Group of the Year and British Brand of the Year.

Entries will undergo a preliminary round of judging based on the content submitted, and the shortlist for each category will be announced in August. The judging panel will meet in London to discuss the finalists before deciding on the ultimate winners.

The deadline for entries has been extended until Friday 31 July 2022. Submit your entry online via boutique-magazine.co.uk/boutiquestar-awards JULY 2022 | boutique. | 15

FASHION FIX

Georg Jensen creates allimmersive art installation inside Copenhagen flagship Danish home and jewellery brand Georg Jensen celebrated its roots in silverware recently with an immersive installation at its flagship store. Its Shaped by Silver exhibition offered a multi-sensory experience across two floors with imposing mirrored walls, interactive screens and a showcase of the brand’s greatest designs.

The all-immersive interactive installation was designed with local studio Spacon & X – which

also works with Stine Goya - to celebrate the brand’s 100-year history in silver design.

“Shaped by Silver honours the craft that lies at the heart of all we do,” says the brand’s creative director Ragnar Hjartarson.

“The art of silver-smithing and the centuries-old craft behind it has informed our design for decades, leading up to our new collaboration with the great Japanese studio Nendo.”

UK fashion supplier launches unbranded ‘factory direct’ womenswear range A fashion wholesaler is offering UKbased womenswear independents access to high quality unbranded garments for low ‘factory direct’ price points. No Label Required is the brainchild of fashion wholesaler John Budgen and designer Cathy Roberts who have over 40 years’ experience and operate two ecofactories in Tunisia.

The range includes dresses, outerwear, jeans and separates in quality fabrics with an option for retailers to personalise with their own branded labels. Its products are delivered to stores directly from the UK, with no shipping delays or additional cost implications for retailers. Meanwhile, there is no minimum order requirement.

“During the pandemic we spotted a gap in the market for a fashion supplier offering a flexible service that puts the retailer in control of 16 | boutique. | JULY 2022

deliveries, quantities and costs,” says John. “We’ve had an extremely positive reaction from indies so far, who especially like the fact that our pieces are unbranded and cannot be searched for elsewhere. This means they can achieve a better margin than on similar branded products.”

Sarah Simonds, owner of Artichoke Collection in Norfolk, is a stockist.

She comments: “We always have difficulties finding suppliers who can cater for our specific needs. We are delighted that we have found No Label Required, which has so far supplied us with excellent quality shirts and trousers at reasonable prices and fast delivery times. I can now plan my stock requirements without having to order months in advance.”

No Label Required currently offers free samples to potential stockists.

Visit nolabelrequired.net to sign up for free membership.

Copenhagen Fashion Week announces SS23 show schedule Copenhagen Fashion Week has announced its SS23 show schedule taking place in Copenhagen from 9-12 August.

The line-up includes 35 physical presentations alongside a curated programme of events, talks and activations. The full series will be available to watch live on the CPHFW YouTube channel and Copenhagen Fashion Week’s homepage.

The AW22 season boasts a brand line up of celebrated names including Ganni, Baum Munthe, Rabens Saloner, Raeburn, Samsøe Samsøe, Stine Goya and Jade Cropper.

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

FASHION FIX

Boutique barometer INDUSTRY SALES FIGURES MAY 2022 (VERSUS MAY 2021)

+ 55.28% Average sales quantity

New music streaming service launches for small businesses A new music streaming service has arrived in the UK promising to cut business costs for independent retailers. Rehegoo’s new platform and app includes music produced by its own team of musicians and the next generation of undiscovered global artists that can be used as background music.

Rehegoo’s catalogue is regularly updated and covers a range of ambiance-boosting genres from relaxing tunes to party music and pop. Businesses can opt for an annual subscription that includes

a free 30-day trial and starts from £9.99 + VAT per month per space.

The company says its service “takes the hassle out of music licensing through a competitivelypriced annual subscription.” It provides regularly refreshed, royalty-free music to businesses to help “engage audiences, increase sales and solve the legal complexities surrounding illegal music streaming.” It also supports the next generation of independent talent in getting their music heard.

Nudea launches ‘bra-cycle’ scheme to encourage shoppers to recycle old underwear With an estimated 19 million bras going into UK landfill every year, B Corp-certified underwear brand Nudea has launched a new scheme to encourage its customers to recycle their old bras.

The British brand is encouraging people to “buy less, buy better and buy bras that fit.” Working with a recycling partner, its scheme sees bras being taken apart and reprocessed. To reinforce the message, consumers 18 | boutique. | JULY 2022

purchasing Nudea bras will receive information about how to recycle their old bras with 20 per cent off their next new purchase.

CEO Priya Downes comments: “From the very beginning, we’ve been committed to operating Nudea as sustainably as possible.

However, there’s no denying the fact that underwear is one of the most polluting categories in the fashion industry, so we wanted to address this by offering a recycling scheme.”

+ 21.52% Average selling price

+ 2.93% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

PURE LONDON IS BACK The UK’s largest fashion trade event returns this summer. Time to get your free ticket.

Register now at purelondon.com

FASHION FIX

Sunny afternoon

With summer as its muse, Summery Copenhagen offers romantic dresses and separates that are perfect for balmy nights and sun-filled afternoons. Its Core NOS programme includes dreamy trans-seasonal pieces designed to be worn year after year. £POA; E: tadas@ceciliecopenhagen.com

Pink lady

Perfect for spring events, Notes du Nord’s Oliana V-Neck dress features a cut-out detail on one side of the waist that’s sure to turn heads. £POA; E: sales@notesdunord.com notesdunord.com

Boutique loves…

LUST-WORTHY BUYS TO BRING JOY TO SHOPPERS THIS SS22

Green with envy Landing in stores this month, Samsøe Samsøe’s AW22 collection features fashion classics in strong on-trend hues such as this vibrant green Haven Blazer. £POA; E: vitus@samsoe.com

Autumn chic

Scandi brand By Malina creates timeless womenswear for every occasion. For AW22 its collection includes unique statement pieces alongside easy wearable garments in earthy tones. Expect maxi and mini dresses, blouses, shirts and suits that can be worn when summer begins to transform into autumn £POA; E: info@bymalina.com

Walking on sunshine Street chic and stylish, Vionic’s Ayse trainer features the brand’s VioMotion footbed technology to deliver three-zone comfort and ultimate arch support. £POA; Tel: 07860 132 846

20 | boutique. | JULY 2022

NEW COLLECTION SPRING I SUMMER 2023

Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk capriceshoesgb capriceshoes.com

FASHION FIX

Colour spectrum

With a choice of more than 60 colourways, you’ll find several favourite shades in by basics’ blusbar collection. We love its autumnal bronze hue (pictured) which looks great paired with chic neutrals or winter brights. £POA; E: pg@bybasics.com bybasics.com

All in the jeans

Crafted in sustainable cotton, Notes du Nord’s high waisted cropped denim trousers will provide the perfect foundation for off-duty wardrobes this SS23. £POA; E: sales@notesdunord.com notesdunord.com

Eco chic

Planet kind

High-end sustainable street wear label No One True Anything creates unisex basics using innovative eco-friendly production methods. Its DEB-UT collection encompasses 40 different styles - from hoodies and tees to caps and jackets – all made with minimal environmental impact. £POA; E: jake@noonetrueanything.com

SUSTAINABLE PRODUCTS AND BRANDS

Dry spell

Be ready for the elements with Rains’ fully waterproof A-line jacket. Featuring a draw-string hood with built-in cap, two side pocks and snap adjustable cuffs, it’s everything shoppers need to stay dry, stylish and sustainable this AW22. £POA; jc@rains.com

Waste not

Having already recycled over 3.5 million plastic bottles destined for oceans and landfill, Kind Bag produces eco-friendly shoppers made from 100 per cent RPET. For SS22 the brand has created 12 new designs in vibrant colourways including this pretty Meadow Flowers print. £POA; E: hello@kindbag.co 22 | boutique. | JULY 2022

let’s meet at scoop olympia west kensington july 17-19

book your meeting with john pearce +44 7504 117 954 info@jpf.london jeremy cates +44 7770 934 363 info@catesfashion.com peter grensteen +45 4080 2345 pg@bybasics.com bybasics.com

we’ll also be at revolver during cphfw aug 10-12 danish slow fashion · made to order · no minimum · buy only what you need

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@cashmeregoosehw

“New window for the weekend…Featuring our new Calypso range from @blackcolour.dk”

@glebefashion

“How lovely is the sunshine?! Thank you to all our customers who visited our boutique today. Our gorgeous embroidered sun dress is available in this colour and…”

@dragonflyhebden

“Happy Friday. Lindsey and I are here today from 10:00-5:00 to help you with all your fashion needs. See you soon.”

@javelinfashion

“Summer vibes in action. Every wardrobe needs a strappy sundress and this is our pick of the day. Anyone for an ice cream?”

Social butterflies @biscuit_ clothingandliving

After losing its original Instagram account, Biscuit is working on growing its follower count back up to 15,000.

24 | boutique. | JULY 2022

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@aurabeverley

@morgan.clare

Based in the pretty Yorkshire market town of Beverley, the team behind Aura posts inspiring outfit ideas from its chic shop floor.

Harrogate indie Morgan Clare stocks a mix of cool and contemporary brands from Acne Studios and Ganni to Joseph and Stella McCartney.

EXHIBITING AT: Scoop London 17th-19th July Just Around the Corner Manchester: 2nd-3rd August Just Around the Corner London: 7th-9th August SHOWROOM DETAILS: London showroom: 17th-29th July; Noho Studios, 46 Great Titchfield St, London, W1W 7QA Manchester showroom: 14th-18th August; Elliot House, 151 Deansgate, Manchester M3 3WD

Joanna Edwards Agency www.joannaedwardsagency.co.uk 07989014141 / 07512550346 joannaedwardsagency@gmail.com

FASHION FIX

Autumn hues

Designed in the UK, Capri London’s womenswear offers casual everyday elegance. For AW22 its collection combines natural fabrics such as bamboo and cotton Lycra with clever use of colour. Hero pieces include a new cord cotton shirt dress and colour-block bubble hem dress. £POA; Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

Uniquely chic

Crafted from sterling silver with the option of 18ct gold plating, Scream Pretty’s Pearl Twist Chain Necklace features a unique freshwater pearl - meaning that no two are the same. With glistening iridescent white hues, it’s the ideal accessory to wear alone or layer with a summer neck stack. £23.50; E: trade.screampretty.com tradescreampretty.com

Treasure trove STRIKE GOLD WITH OUR LINE-UP OF COVETABLE FASHION BUYS

Easy style

Perfect for easy summer dressing, Lily and Me’s pretty shirt-style Budding tea dress is crafted in organic cotton slub and comes in a navy Cosmos print.

Team it with white trainers for instant style points. £22; Tel: 01452 207 766 lilyandmeclothing.com

Beachy keen

Designed to keep shoppers cool and stylish while enjoying a long overdue holiday, Luella’s 100 per cent cotton Santorini kaftan is the ideal beach cover-up. Choose from a long or short length in four sunshine-perfect colourways - all featuring a cute gold foil turtle print. £POA; Tel: 01454 238 940 luellafashion.com 26 | boutique. | JULY 2022

Floral finish

British boutique brand From My Mother's Garden offers quality short order satin jackets in a range of four stunning prints. Choose from Black Lace, Aqua Neon Leaf, Pink Neon Leaf and Wisteria in sizes S-XL £POA; Tel: 07825 148 040 frommymothersgarden.co.uk

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

STOCK UP

Stock Up

WHAT TO BUY NOW

SAINT JAMES SS23

Newness ahoy

F

rom spring florals to classic summer separates, SS23’s collections have arrived to serve us all a dose of newseason chic…

JULY 2022 | boutique. | 29

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

THE FASHION TROUSERS BRAND To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

London To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

SPRING SUMMER ’23 LON D ON SHOW ROOM By appointment only: 25th July - 30th August PUR E London 17 - 19 July 2022 INDX Solihull 27 - 28 July 2022 J U ST A R O U N D T H E C O R N E R London 7-9 August 2022 MAN C HESTER SHOW ROOM By appointment only: 14 - 18 August 2022

C O N TAC T Tristan Lucazeau +44(0)20 7483 8438 wholesale@saharalondon.com

Saharalondon.com

Visit our S23 showrooms in London, Bristol, Manchester and East Sussex Also showing Papucei at PURE London July 17th - 19th, Stand F-40

mdainternational.co.uk I 020 7971 1084 I office@mdainternational.co.uk

Fresh discoveries

NEW COLLECTIONS

GET READY FOR SS23 WITH OUR PICK OF STUNNING NEW-SEASON WOMENSWEAR COLLECTIONS

TIF TIFFY

SHOWING AT: 47-50 Margaret Street, London, W1W 8SB from 14 July to 17 August) Danish family-run brand Tif Tiffy produces affordable fashion for women of all ages. With a focus on sustainability, its collections include colourful co-ordinated womenswear and accessories crafted in high quality fabrics. For SS23 buyers can expect to find easy-wear pieces in breathable materials such as floaty multi-coloured kaftans, striped cotton poplin dresses, basic tees, trousers and organic cotton shirts in an array of colourways. The brand also offers a NOS collection for buyers that want to order top-ups throughout the year.

AVERAGE WHOLESALE PRICE: £25 MINIMUM ORDER REQUIREMENT: £2,000 CONTACT: Tel: 07984 824 222 E: karenbcollections@outlook.com karenbcollections.com

CAPRI LONDON

SHOWING AT: INDX Womenswear and Footwear, Harrogate Fashion Week (stand M47), Just Around the Corner Manchester/ London and nationwide via local agents (contact directly for details) With a focus on fair trade and sustainability, Capri London’s womenswear combines fluid styling and casual elegance.

The family-run brand launched in 2010 and offers easy-wear clothing featuring natural fabrics, relaxed silhouettes and exclusive in-house prints. For SS23 its design team

has drawn influences from trips to Croatia and India creating flattering tunics, dresses and separates in printed and plain linen blends, breathable cottons, rayon, modals and viscose. Key colours include coastal-inspired hues of ocean, turquoise, cobalt and navy alongside zesty lime and tangerine.

AVERAGE WHOLESALE PRICE: £25 MINIMUM ORDER REQUIREMENT: none for new customers CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

FOCUS

SHOWING AT: Leeds and London showroom by appointment only, Harrogate Fashion Week (stand M24) Relaunching for SS23 after a twoyear break from the UK during the pandemic, Focus offers comfortable and stylish clothing for women who want to stand out. Its collection, which are designed in LA and produced in Vietnam, offers unique designs, quality fabrics and affordable price points. This season’s line-up includes soft cottons and 38 | boutique. | JULY 2022

fashionable linens in pink rose, dusty blue, soy latte, peach, vanilla and lemon alongside classic indigo, white and black.

Each piece can be layered with other garments in the collection to create a coordinated look. Many of the brand’s garments feature quirky hemlines, added pockets and unique details that give the range a real point of difference.

AVERAGE WHOLESALE PRICE: £28 £32 for tops and tunics CONTACT: Tel: 0800 612 9009 carolccollections.com

Showing at INDX (stand P390) & Harrogate Fashion Week (stand M47) www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819

NEW COLLECTIONS

SEEYOU

SHOWING AT: Harrogate Fashion Week (stand M41), Gilmoora House, 57-61 Mortimer Street, London (17 July - 12 August) From feminine dresses and cosy knitwear to cool separates and blouses, Seeyou offers smart and modern womenswear for every occasion. For SS23 its collection encompasses trend-led styles with a sporty aesthetic.

Its vibrant colour palette includes mandarin, deep pink, kiwi and coral red, offering a fresh fashion-forward take on trends for the season ahead. Meanwhile, the range also includes classic neutral shades across both casual and elegant styles for easy in-store merchandising.

AVERAGE WHOLESALE PRICE: £30-£55 MINIMUM ORDER REQUIREMENT: 30 pieces CONTACT: Tel: 0208 441 6305/ 07768 760 235 E: paulleeharrison@coranit.co.uk

SAINT JAMES

SHOWING AT: 137 Essex Road, Islington, N1 2SN (from 11 July), Harrogate Fashion Week (stand C10) Established for more than 130 years, French brand Saint James offers timeless everyday womenswear with a chic aesthetic. The brand’s signature is its classic striped top, however its range includes a complete wardrobe of 300 styles encompassing dresses, outerwear and separates.

For SS23 its collection is based on three different themes: Nautic, Dunes and Blue Romance. Key pieces include the jersey cotton navy striped Coutances dress with red and green striped sleeves, the black or white Florensac summer top with gold stripes and the classic cotton Etrille top in 15 different colourways.

AVERAGE WHOLESALE PRICE: From £20 to £100 MINIMUM ORDER REQUIREMENT: £2,000 CONTACT: Tel: 0203 432 6387 uk.saint-james.com/collections/women

CREAM CLOTHING

SHOWING AT: contact agent for venues Danish womenswear brand Cream Clothing creates romantic, bohemian fashion for modern women. Its collections are feminine and unique with boho-inspired shapes and exquisite details. For SS23 its main collection is split into several stories with the first landing in stores from February. Utility references feature throughout, with functional details such as pockets added onto garments in neutral and military green colourways. Buyers can also expect statement skirts with large placement prints alongside a signature denim jacket with all-over doodle embroidery. Moving into March, the range adopts vibrant turquoise and lime green while, there’s a capsule party range featuring knitted glitter and smooth viscose pieces alongside bold coloured denim in bright spring hues.

AVERAGE WHOLESALE PRICE: £22 MINIMUM ORDER REQUIREMENT: £1,500 CONTACT: Tel: 07855 481 651 torfashion.co.uk 40 | boutique. | JULY 2022

Tor Fashion 07855 481651 www.torfashion.co.uk

SPRING 2023 Showing at: INDX / Harrogate Fashion Week www.pomodoroclothing.com

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, SHOES AND JEWELS

Feeling fruity

Perfect for brightening up outfits on cooler days, Burlington’s Citrus Fruit Socks offer an eye-catching take on an everyday wardrobe essential.

E: online@burlington.de

Moonstruck

With a distinctive 1990’s aesthetic, Miphologia Jewellery’s Moon Hoop Earrings look ultra-modern layered with smaller gold hoops and ear cuffs. £POA; E: info@miphologiajewelry.com.

44 | boutique. | JULY 2022

On the grapevine

British sustainable trainer brand Lerins creates eco-friendly footwear made from recycled materials such as vegan alternative to leather derived from grapes. £POA; E: help@ lerinslondon.com

Having mittens

Crafted in superfine alpaca, extra fine merino and recycled polyester, Samsøe Samsøe has given its Nor mittens a fresh update for AW22. £POA; E: vitus@samsoe.com

Fancy a refill?

With uplifting essential oils, Moam Organics offers 100 per cent natural non-toxic vegan bodycare in recyclable pouches that can be decanted into chic refillable bottles. £POA; E: hello@moam.co

Maverick style

Top Gun fashion is making a comeback for 2022. Pair Scotch and Soda’s Aviator sunglasses with denim jumpsuits and overalls for the ultimate military style look. £POA; Tel: 0203 137 3901

Winter brights

Brighten up grey days this AW22 with Rabens Saloner’s vibrant pink hooded scarf. Its chunky knit texture will keep the cold out until spring. £POA; E: julie@rabenssaloner.com

Taking notes

Perfect for men’s gift edits, the Barbour For Him fragrance nods to the brand’s Scottish roots with woody notes of cedar, guaiac wood and vetiver mixed with musk and amber. £POA; E: sales@barbour.com

ACCESSSORIES

Good sole

German footwear brand Caprice has created a vibrant new collection for SS23 featuring sporty yet elegant trainers offering high levels of comfort. Tel: 07734 247 669 E: capriceshoes@gmail.com

Take the rains

Cut in the brand’s signature waterproof PU fabric, Rains’ MSN Bag reinterprets the classic school backpack for cool and contemporary city-ready wardrobes. £POA; jc@rains.com

What a cracker

Independent paper-making brand Cambridge Imprint produces recyclable and biodegradable cards, stationery and Christmas crackers. £POA; cambridgeimprint.co.uk/trade

Inner calm

With a mix of untreated turquoise beads and Tahitian pearls, this handcrafted bracelet by 15 Degrees London is the perfect summer accessory. £POA; E: sofia@blackpr.co.uk

Reuse and repurpose

B Corp-certified underwear brand Nudea has launched a recycling scheme that turns old bras into new materials and components such as carpet backings and bolts. £POA; E: info@nudea.com

British made

Liverpool-based Cocoove creates ethical womenswear made from locally sourced fabrics in exclusive prints, such as this pretty swimsuit. £POA; E: info@cocoveve.uk

Suitcase essential

Summery Copenhagen’s gingham make-up bag is the prettiest way to transport cosmetics for sundrenched holidays or chic weekends escapes. £POA; E: tadas@ceciliecopenhagen.com

Timeless beauty

Inspired by Iceland’s myths and beautiful flora and fauna, the new IÐUNN collection by eco-friendly jeweller Aurum by Guðbjörg is full of dazzling keepsakes. £POA; E: karl@aurum.is

Pretty prints

Available in-season, From My Mother’s Garden produces beautiful floral-print accessories that make great year-round gifts. £POA; E: info@frommymothersgarden.co.uk JULY 2022 | boutique. | 45

SHOW DETAILS Pure 17-19 July INDX 27-28 July Harrogate 31st July & 1st August

www.ellaboo.ie

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

SHOW DETAILS www.Lizabella.co.uk Pure 17-19 July INDX 27-28 July Harrogate 31st July & 1st August

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

PROMOTION

Fresh finds

HEAD TO HARROGATE FASHION WEEK THIS SUMMER TO DISCOVER THE LATEST WOMENSWEAR AND ACCESSORIES COLLECTIONS

CONTACT: Register now for free fast track entry via harrogatefashionweek.com 48 | boutique. | JULY 2022

S

et to open its doors on Sunday 31 July, summer’s edition of Harrogate Fashion Week will be its largest presentation to date. Exhibitors will be spread over three halls on one level of the purposebuilt Convention Centre, which is situated in the centre of the popular spa town. Harrogate itself has great transport links and is easy to access from anywhere in the country.

Harrogate Fashion Week continues to grow every season, offering the latest womenswear and accessories all under one roof. The show is within walking distance of popular hotels, bars and restaurants – making it a great place to do business and network after hours.

Brands only showing at Harrogate Fashion Week this season include Troy London, Foil, Orientique, Tirelli, Frank Lyman, Bianca, Faber, Taifun and 5 Hearts by Eugen Klein.

A plethora of new brands have also signed up to the show including Luella, Olivia Darcy, Rosa Clara, Fuego, Olivier Philips, Sani Blue, Saint James and Brodie Cashmere.

They will join regular exhibitors Marble, Rino and Pelle, Pomodoro, Tilley and Grace, Ella Boo, Capri and John Charles.

Harrogate Fashion Week’s footwear offer is also growing each season as more fashion indies add shoes to their product mix. Buyers can expect a diverse offer this season from brands including Menbur, XTI, Carmela, Caprice, Lotus and Bugatti.

Meanwhile, there will be an inspiring selection of accessories such as jewellery by Envy and Zsiska, scarves

by Diana Wilson Arcana and bags by Aspire Eco and Kris Ana. Last but not least, the show will also present a range of millinery brands including Snoxells, Niche Collection, Failsworth, Victoria Ann Millinery and JBees.

To celebrate the new season, all buyers and exhibitors are invited to a drinks party in the Fashion Café at the close of the show on Sunday 31 July.

Stand Number

C10 For more information www.doublehagency.com Book your appointment at sales@doublehagency.com t.+44 (0) 203 432 63 87

Book now for London appointment in our Islington permanent Showroom

HFW PREVIEW

Fashion forward LEADING WOMENSWEAR BRANDS SHOWING AT THIS SEASON’S HARROGATE FASHION WEEK

TATE FASHIONS

MARBLE

STAND: C2 Established for 14 years, Glasgowbased brand Marble creates ageless womenswear to the highest standard with a focus on longevity and perfect fit. The brand is the brainchild of co-owners Nick and Lynne Williams who boast more than 70 years’ collective experience in fashion wholesale and indie retail. For SS23 its collection includes a range of vibrant colour combinations that will help create flexibility with in-store merchandising. Expect modern hues, bold abstract prints and flattering silhouettes with new shapes in dresses, skirts and trousers.

AVERAGE WHOLESALE PRICE: £12 - £35 MINIMUM ORDER REQUIREMENT: £2,500 CONTACT: Tel: 0141 882 6743 marblefashions.co.uk 50 | boutique. | JULY 2022

STAND: M1 and M2 Showing five different occasionwear and daywear brands, Leeds-based multi-brand agency Tate Fashions is a must-see exhibitor for boutiques offering special event dressing. Its collections are available on both short and forward order, with labels including special occasion and day dress brand Lizabella, daytime label I.nco, occasionwear label Bella Premium and Gracie.B, which specialises in easy-fit jersey styles.

Finally, if you’re looking for in-season stock, the Ella Boo collection boasts bright and beautiful dresses available for immediate delivery.

AVERAGE WHOLESALE PRICE: from £29.99 for daywear up to £205.99 for occasionwear MINIMUM ORDER REQUIREMENT: £1,000 CONTACT: Tel: 01132 459 064/ 07712 398 549 E: tatefashions@hotmail.com E: info@lizabellafashions.co.uk lizabella.co.uk

CAPRI LONDON

STAND: M47 Family-owned British womenswear brand Capri London produces ethical fashion that embraces print and colour. Its pieces feature exclusive in-house prints, relaxed silhouettes, flattering shapes and natural fabrics whenever possible. For SS23 its collection is inspired by its design team’s travels to Croatia and India.

Bursting with fresh vibrant colours and eye-catching prints, hero pieces include its signature tunics, dresses and separates in sophisticated linens, breathable cottons and silky viscose and rayon. Colourways include fresh tones of turquoise, cobalt, papaya, tangerine and lime. Buyers will also be able to order Capri’s short order AW22 collection at the show.

AVERAGE WHOLESALE PRICE: £25 MINIMUM ORDER REQUIREMENT: none for new customers CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com

HFW PREVIEW

ORIENTIQUE

STAND: M24 Featuring exclusively designed hand drawn prints, Australian label Orientique offers a real point of difference for boutiques. Its focus on trends, quality and attention to detail make it a great choice for discerning buyers. Meanwhile, the range is only stocked by independents and offers a great size range of UK 8 – 24.

For SS23 its collection is teeming with vibrant colours, fun patterns and trendy silhouettes to liven up summer wardrobes. There’s also a range of plain coordinating basics for easy merchandising. With a focus on natural fabrics, this season marks the brand’s third year offering premium organic cotton, which is created by its fabric mills and dedicated team in India.

AVERAGE WHOLESALE PRICE: dresses £29 MINIMUM ORDER REQUIREMENT: £1,500 CONTACT: Tel: 0800 612 9009 carolccollections.com

DOLCEZZA POMODORO

STAND: M10 Drawing inspiration from global trends and adding its own unique twist, Pomodoro’s SS23 collection has been created to celebrate the British brand’s 30-year anniversary. With a focus on everyday chic, its designs are stylish and comfortable with its signature dresses designed for all occasions taking centre stage. Full sweep tiered skirts and its best-selling cotton shirt dress sit alongside playful tunics and hi low shirts. Elsewhere, a Safari story mixes crisp linens, printed kaftans and drawstring trousers for an easy laid-back look. Lastly, its standout Puccini print brings glamour to the range with turquoise hues reminiscent of the Amalfi coast.

AVERAGE WHOLESALE PRICE: from £23 CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com pomodoroclothing.com

STAND: M9 Designed in Canada and manufactured in Europe, Dolcezza creates elegant womenswear using natural and breathable fabrics. Central to the range are its one-off art prints, which it combines with exclusive finishes and quality craftsmanship.

The brand’s pieces are designed with comfort in mind, offering impeccable fit while remaining stylish and unique.

Since launching in 2003, the label has now expanded into 30 countries and boasts more than 2,000 stockists worldwide. For SS23 its collection is inspired by artists from the around the world with hero pieces including its signature jeans, a linen wrap dress and its Tie and Dye line in lavender, red, blue and yellow.

AVERAGE WHOLESALE PRICE: £25-50 MINIMUM ORDER REQUIREMENT: 30 pieces or £1,000 CONTACT: Tel: 0035 321 203 8019 E: sales@dolcezzaeurope.ie dolcezza.ca JULY 2022 | boutique. | 51

HFW PREVIEW

OLIVIA DARCY

EVERSASSY

STAND: M11 Founded in 2019 by Ercan Indap, Canadian womenswear brand EverSassy offers contemporary fashion for confident women. Its forward order collection is designed in Montreal by Turkish designer Kübra Ekmekçioğlu to the highest quality.

The label’s quirky and individual styles are expertly crafted using natural and breathable fibres - ensuring they’re made to last. Although it is a relatively new brand, EverSassy exports to many major international markets including the US, France, Italy, Germany, Spain, Australia, New Zealand and the UK. AVERAGE WHOLESALE PRICE: £25-£50 MINIMUM ORDER REQUIREMENT: 30 pieces or £1,000 CONTACT: Tel: 0353 212 038 019 E: sales@dolcezzaeurope.ie eversassy.com 52 | boutique. | JULY 2022

AMANDA KNIGHTS FASHION

STANDS: M54, M56, and M52 Manchester-based Knights Fashion Agency is showing five of its collections at Harrogate Fashion Week for the SS23 season. Buyers will be able to see the latest collection from Allison (stand M54) offering 100 per cent silk womenswear for all occasions; tailored suits, dresses, super fitting trousers and vintage-style blouses

by Bariloche (M56); colourful womenswear in an array of feminine prints by popular collection Tinta (M56); and edgy but classic separates for the trendy 30-plus woman by German label Doris Streich (M52).

AVERAGE WHOLESALE PRICE: from £20-£100 per piece CONTACT: Tel: 0161 236 4455/ 07801 979 682 E: sales@knightsfashion.co.uk knightsfashionagency.co.uk

Handmade in Yorkshire using the finest ethically sourced fabrics, Olivia Darcy produces sustainable limited-edition womenswear with standout details. The label’s designers use unconventional patterns, creating flattering designs for a range of shapes and sizes. Its timeless pieces are ideal for special events such as weddings, award ceremonies and race days while the brand will soon be introducing coordinating headwear and men’s ties and pocket squares. Key pieces for AW22 and SS23 include its signature dresses with various sleeve and length options, chic playsuits and jumpsuits as well as a cape sleeved halter neck top with coordinated sheer wrap trousers.

AVERAGE WHOLESALE PRICE: £100 MINIMUM ORDER REQUIREMENT: £1,000 CONTACT: Tel: 07392 992 997 E: info@oliviadarcy.co.uk oliviadarcy.co.uk

HFW PREVIEW

CARLA RUIZ MARIE MÉRO

STAND: C39 Belgian brand Marie Méro creates sophisticated womenswear that doesn’t compromise on style or comfort. Each season it creates a complete mix and match collection combining vibrant prints and exciting colour combinations with flattering silhouettes. Its pieces are made to last using the highest quality fabrics and craftsmanship.

For SS23 its line-up features a wide range of textures, volumes and colours that radiate joy. For example, linen, broderie anglaise, jacquard or chunky knitwear combined with a voluminous dress, a pencil skirt or palazzo pants creates a feminine and on-trend silhouette. Key colours include pastel hues of blue, yellow and pink mixed with vibrant tones of terracotta, turquoise and cherry.

AVERAGE WHOLESALE PRICE: £50 MINIMUM ORDER REQUIREMENT: 60 pieces CONTACT: Tel: 0032 937 41171 E: info@mariemero.be mariemero.be 54 | boutique. | JULY 2022

FROM MY MOTHER’S GARDEN

STAND: C64 Created by boutique owner Penny Callaghan, From My Mother’s Garden is a celebration of the joy we derive from nature. Bold in both its colours and sentiment, the wearable art collection is focused on sustainable fabrics and exclusive prints. The range is both feminine and timeless with colourful kimono jackets and long robes in silky viscose and velvet at its heart. The collection also includes a growing line of womenswear and fashion accessories. For AW22 the collection is based on two themes: romantic florals in deep and opulent jewel colours and a nature-inspired camo print. New additions to the range include tulle dresses, semi-sheer tops, handbags and trousers.

AVERAGE WHOLESALE PRICE: From £8 - £49 MINIMUM ORDER REQUIREMENT: £300 CONTACT: Tel: 07825 148 040 E: info@frommymothersgarden.co.uk frommymothersgarden.co.uk

STAND: M48 Family-run occasionwear brand Carla Ruiz is designed and made in Spain. The label fills a gap in the market for modern event wear and encompasses show-stopping dresses in vibrant hues and stylish prints.

Known for its attention to detail, the brand translates designer trends into commercial garments with a competitive price tag. For SS23 the collection includes tropical inspired prints, luxurious textures and dramatic sleeves and shoulders. Its designers have reworked its number one best-selling green pleat dress from last season as well as creating a designer suit with ruffled taffeta shoulders, flowing jumpsuits in various colourways and its signature A-line dresses in numerous eyecatching prints.

AVERAGE WHOLESALE PRICE: €80-€150 MINIMUM ORDER REQUIREMENT: 30 pieces/ €3,000 CONTACT: Tel: 07512 550346 / 07989 014141 E: joannaedwardsagency@gmail.com carlaruiz.com

Showing at Harrogate Fashion Week Stand No: C23 T: 07392 992997

E: info@oliviadarcy.co.uk

W: oliviadarcy.co.uk

Welcome to our new collection, embracing the theme of buds to bloom as we watch the weather warm and nature blossom. Crafted around two colour palettes and designed to carry customers through the season from early Spring to high Summer. orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

To view the collection, contact your local agent or get in touch with us at Lily & Me Head Office using the details below. orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

Amanda Knights Fashion Agencies was born over 20 years ago and began when i took over from my late father Michael Knights, a “true gentleman” who is deeply missed. I launched in Dale Street, Manchester City Centre and stayed there for many years but moved premises to the outskirts 3 years ago which has proved to be a very successful decision.

Our 3 beautiful Showrooms are based 5 miles from the City on East Lancashire Road, within easy reach of surrounding motorways or a short taxi ride from Piccadilly station. We have ample free parking outside with a lovely garden/patio area for lunches and refreshments.

Myself and my team pride ourselves in offering a relaxed sales atmosphere and enjoy very much our liaison and friendships with our loyal customers.

We have a varied selection of UK and International brands in the showroom offering ranges to suit all ages, sizes, styles and budgets.

If you would like to come along and see us or receive more details/brochure images on any of our brands please do get in touch, we would love to hear from you.

CLO US T

H

G

CON S

IO

IN

C

Warmest wishes from Amanda and the Team

AMANDA KNIGHTS FASHION AGENCIES 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 | 07801 979682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk

For more details or to arrange a viewing of these beautiful collections, please contact: Amanda Knights Fashion Agencies - Manchester Showrooms 0161 236 4455 or email sales@knightsfashion.co.uk (Midlands, Wales, North & Scotland) Ana - Tel: 0034 914 710 412 E: international2@tintastyle.es (South) GS Agencies - Dublin showroom: 00353 1 4050290 gsagenciesltd@gmail.com (Ireland)

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

BRAND SPOTLIGHT

Fashion evolution

LONDON-BASED AGENCY APT COLLECTIONS IS CELEBRATING 25 YEARS IN BUSINESS

S

ince starting the business in 1997, Apt Collections founders Nigel and Claudia Hughes have created a successful agency supplying the industry’s best fashion indies.

Today their roster includes international brands Alembika, Alquema, Elsewhere, Igor, Ozai N Ku, Philomena Christ and Urban

by Alembika as well as TKS (Trine Kryger Simonsen) from Denmark.

Here they explain how the business has evolved over the years and what they’ve learned about the industry along the way…

“Having both enjoyed successful careers in the industry, we started to feel like it was the right time to start out on our own. We set out to introduce individual and exciting collections to the UK and to run a personal but professional agency that championed independent boutiques and businesses.

“Since then, we have witnessed a few recessions and general ups and downs, but we’ve always loved what we do and surrounded ourselves with people of the same attitude. Despite technology and all its advances, we’re in the people

CONTACT: Tel: 0207 580 3202 aptcollections.co.uk 62 | boutique. | JULY 2022

business and the relationships with buyers and suppliers are at its core.

“Our journey has been shaped by the changes in our sector – from one label and one showroom, we quickly grew to multiple labels and ever-expanding premises.

Now we’ve come full circle and are thoroughly enjoying the more efficient and personal way of working, which we’ve developed over the past five years.

“It’s fair to say that age and experience have led us to work with wonderful and reliable familyrun suppliers that take huge pride in their product, look after their workforce, and respect the planet we live on. The saying ‘buy less, choose well and make it last’ really underpins our whole outlook.

“More recently, Brexit and the lockdowns have challenged us yet again to introduce new ways of working. We are agents as well as distributors, which allows us to make the import process for our shops as (hopefully) easy as possible. We have also sought to introduce lesser-known brands to the UK, and this has proved to be a great success with our customer base, which is largely made up of independent boutiques.

“All our labels champion effortless and individual styling for the twenty-first century, with quality and fit at their heart. We thoroughly enjoy working with suppliers from around the world and the richness of their respective backgrounds that shines through in every collection.

“Styling evolves, trends and attitudes change - sometimes very quickly - and we’ll continue to do our best to offer shops the outstanding collections they expect to see from us.”

Showing at Devonshire House, 1st Floor, 1 Devonshire Street, London, W1W 5DS (30 July – 11 August); Elliott House, The White Room, 2nd Floor, 151 Deansgate, Manchester, M3 3WD (14-18 August).

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

DIARY DATES

PHOTO BY JUNKO NAKASE ON UNSPLASH

Style showcase KEY DATES AND DESTINATIONS FOR YOUR SUMMER BUYING SCHEDULE

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ith summer buying season now upon us, brands and agents are preparing to present their SS23 collections at showrooms and exhibitions across the UK. Here we round-up some key diary dates to help you find fresh labels and newness from your favourite brands…

TATE FASHIONS

BRANDS: Lizabella, I.nco, Ella Boo, Bella Premium, Gracie B, Ora, Zibi SHOWING AT: Bermuda Fashion House, 64B Roseville Rd, Leeds LS8 5DR (20 July – 16 September); Pure London, Olympia (17-19 July); INDX Womenswear and Footwear, Cranmore Park, Solihull (27-28 July); Harrogate Fashion Week (31 July – 1 August) CONTACT: Tel: 07712 398 549/ 0113 245 9064 E: tatefashions@hotmail.com 64 | boutique. | JULY 2022

ARIANE KAISER FASHION AGENCY

BRANDS: Elemente Clemente, Knit Knit, Rubicon, Anokhi SHOWING AT: 46 Great Titchfield Street, London (16-29 July), Just Around the Corner, Manchester (2-3 August) and London (7-9 August), Elliot House, Deansgate Chambers, Manchester (14-18 August), Pure London (Anokhi only) CONTACT: Tel: 0049 172 819 7007 E: ariane-kaiser@outlook.com elemente-clemente.de knitknit.eu rubicon-fashion.de anokhi-collection.com

ANTHONY PACKER

BRANDS: Privatsachen, Grizas, Neirami, Luukaa, Ewa I walla, Vetono, Yellow Label, Simclan SHOWING AT: Kingswood Village Hall, Waterhouse Lane, Banstead, KT20 6EB (25-29 July); Elliot House, 151 Deansgate, Manchester, M3 3WD (14-18 August); in-store appointments also available CONTACT: Tel: 07525 059 100

DIARY DATES MATRIX FASHIONS

BRANDS: Andia Fora, Bonfanti, Ania Schierholt, Marc Aurel, Lotus Eaters, Jane Lushka SHOWING AT: Scoop, Olympia West, London (17-19 July); London by appointment only (20-23 July); Just Around the Corner, Freight Island, Manchester (Lotus Eaters only 2-3 August); Matrix Fashions Ltd, Chambers Space, Elliot House, Manchester (14-18 August) CONTACT: Tel: 0035 387 298 5988 E: briana.matrix@gmail.com/ colman.matrix@gmail.com

MDA INTERNATIONAL

BRANDS: Mama b, Mes Soeurs et Moi, THING, Kedziorek, Baci and Amici, Papucei, Blueberry SHOWING AT: Fitzrovia Hotel, London, W1 (31 July – 4 August); Origin Workspace, Bristol, Bs8 1HP (14-19 August); Whitworth Locke, Civic Quarter, Manchester (14-19 August); Hadlow Down, Uckfield, East Sussex (25-29 July and 22 August – 9 September); Pure London, Olympia (Papucei only, stand F40 – 17-19 July) CONTACT: Tel: 07813 925 975/ 0207 971 1084 E: office@ mdainternational.co.uk mdainternational.co.uk

EXTRAVAGANCE LIMITED

BRANDS: Sarah Pacini, Thanny and Caraclan SHOWING AT: The Regus Building, Ground Floor, 48 Charlotte Street, London, W1T 2HS (20 July – 20 August); Just Around the Corner, Freight Island, Manchester (Sarah Pacini and Caraclan only – 2-3 August); Pure London, Olympia (Thanny, stand H73 – 17-19 August) CONTACT: Tel: 07881 622 888 E: info@extravagancefashion.com sarahpacini.com

LILY AND ME

BRANDS: Lily and Me SHOWING AT: Harrogate Fashion Week, Harrogate Exhibition Centre (31 July – 1 August); Pure London, Olympia (17-19 July); INDX Womenswear and Footwear, Cranmore Park, Solihull (22-28 July); Just Around the Corner, Freight Island, Manchester (2-3 August) AGENTS: Mark Morgan (SW), Paul O’Sullivan (SE), Debbie Castleman Agencies (Midlands), Maria Tracey (North), Richard Kaye (Scotland), John Kennedy (Ireland), Matthias Leh (Mid/East Germany), Peter Weihermueller (North Germany), Jean Frederic Thomas (France), Rene den Rooijen (Netherlands) CONTACT: Tel: 01452 207766 E: enquiries@lilyandmeclothing.com

TOR FASHION

BRANDS: Frank Lyman, Cream, Orientique, Ispirato, Tirelli, Moke SHOWING AT: Wades Centre, Princes Risborough, Bucks, HP27 9AX (14 July); Asia House, London, W1G 7LP (18-21 July, 7-8 August and 16-19 August); Best Western Brook Hotel, Norwich, NR5 9JB (28 July); Exeter Court Hotel, Exeter, EX6 7UX (21 August); The Connaught Hotel, Bournemouth, BH2 5PH (22 August); The Mercure Hotel, Swansea, SA7 9EG (5 September); Holiday Inn Express, Norwich, NR6 5DU (7 September).

CONTACT: Tel: 07855 481 651 E: tor@torfashion.co.uk torfashion.co.uk

SALLY DAWES AGENCY BRANDS: Estheme Cashmere, Sfizio, Indies, Bleu Blanc Rouge, Pret Pour Partir coats SHOWING AT: 48 Charlotte Street, London (18 July – 11 August); Scoop, Olympia West, London (Sfizio only – 17-19 July) CONTACT: Tel: 07769 970 387 E:sally@sallydawes.com sallydawes.com

JOANNA EDWARDS AGENCY

BRANDS: Xenia Design, Elli, Jianhui London, Lofina, Aino, Qui Prive, Carla Ruiz, Colour Nude, Arggido, Sort Aarhus SHOWING AT: Noho Studios, 46 Great Titchfield Street, London (1729 July); Chambers of Commerce, 151 Deansgate, Manchester, M3 3WD (14-18 August); Scoop London (Qui Prive only – 17-19 July); Harrogate Fashion Week, Harrogate Convention Centre (Carla Ruiz and Arggido only, stand M48 – 31 July – 1 August); Just Around the Corner, Freight Island, Manchester (Carla Ruiz, Arggido, Colour Nude, Xenia Design, Elli, Lofina, Sort Aarhus and Jianhui London – 2-3 August); Just Around the Corner, London (Lofina, Xenia Design, Jianhui London and Sort Aarhus – 7-9 August) CONTACT: Tel: 07512 550 346 / 07989 014 141 E: joannaedwardsagency@gmail.com

APT COLLECTIONS SAHARA LONDON

BRANDS: Sahara London SHOWING AT: 101 Crawford Street, London W1H 2HP (25 July – 30 August); INDX, Solihull (27-28 July); Pure London, Olympia (17-19 July); JATC, London (7-9 August); Manchester showroom (14-18 August - by appointment only) CONTACT: Tel: 0207 483 8461 E: wholesale@saharalondon.com saharalondon.com

BRANDS: Alembika, Alquema, Elsewhere, Igor, Ozai N ku, Philomena Christ, TKS, Urban by Alembika SHOWING AT: In-store by appointment only (25-28 July); Apt Collections, London (30 July – 11 August); Manchester (1419 August and 22-26 August by appointment only) CONTACT: Tel: 07734 942 382 E: claudia@aprtcollections.ltd.uk JULY 2022 | boutique. | 65

PROMOTION

Elevated offer HEAD TO SUMMER’S JUST AROUND THE CORNER TO DISCOVER A RANGE OF BRANDS TO ENHANCE YOUR NEW SEASON EDIT

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ashion trade show Just Around the Corner (JATC) has added new elevated womenswear area The Edit to its new season line-up. Visitors heading to its Manchester and London shows will be able to peruse the new dedicated section, which is set to include premium collections from leading designers.

The Manchester show kicks off JATC’s summer 2022 calendar from 2-3 August with an expanded exhibition footprint at the Freight Island venue. The London edition meanwhile is now based in Brick Lane’s larger T1 and T2 spaces inside The Truman Brewery and takes place from 7-9 August.

The Edit zone will include over 50 high-end brands, which will sit alongside 60 more womenswear brands in the show’s now established women’s area. Key brands exhibiting in both locations include Bariloche, By Malina, Capri, Caraclan, Carla Ruiz, Colour Nude, Commando, Coster Copenhagen, Elemente Clemente, Eve in Paradise, Jianhui, Juicy Couture, Knit Knit, Lofina, Magic Body Fashion, Odd Molly, Sahara, Sarah Pancini, Soaked in Luxury, Tinta and XD Xenia Design.

In London’s The Edit area there will also be a range of swim and resort wear, nightwear and lingerie brands. Exhibitors signed up include

Amoressa, Aqua Blu, Au Natural, Commando, Cosabella, Gottex, Heaven, Iconique, LingaDore, Marjolaine, Miraclesuit, Polo Ralph Lauren and Profile by Gottex.

Commenting on the new categories within London’s The Edit, JATC founder Juls Dawson says: “We’re very excited about our new premium women’s area, especially with regards to the recent influx of resort and swim brands. This is a new category for us and one we see has huge growth potential, given there is no alternative event in London for buyers to interface with brands from this sector.”

The Edit will sit alongside Just Around the Corner’s main exhibition space, which is focused on commercially priced, established and emerging womenswear and menswear. Building on last season, the show will also extend its presentation of fashion-forward sustainable brands for both men and women.

BRAND LIST

KEY BRANDS SHOWING IN JUST AROUND THE CORNER’S THE EDIT Aarhus, Anokhi, Arggido, Arraminto, Atelier Reve, Au Natural, Bariloche, BRGN, Bruuns Bazaar, By Malina, Capri, Cara and The Sky, Caraclan, Carla Ruiz, Caroline Svedbom, Colour Nude, Commando, Coster Copenhagen, Dea Kudibal, Dolores Cortes, Eberjey, Elemente Clemente, ELLi, Enamel Copenhagen, Eve in Paradise, Freedom Moses, Hope and Ivy, Hunkon,

Ideal of Sweden, James Steward, Jessica Russell Flint, Jianhui, Juicy Couture, K-Design, Knit Knit, Laines of London, Lofina, Lotus Eaters, Magic Body Fashion, Matter Makers, MSCH Copenhangen, O’Dolls, Odd Molly, One Life, Poppyfield the Label, Pyrus, Religion, Reset, Sahara, Sarah Pancini, Sirens, Soaked in Luxury, Summum, Suncoo, Tinta, West Seventy Nine, XD Xenia Design

CONTACT: pre-register for free entry via justaroundthecorner.co.uk justaroundthecorner.co.

JULY 2022 | boutique. | 67

WE WILL BE SHOWING SS23 AT THE FOLLOWING TRADESHOWS

7-9 July | SEEK, Berlin 10-11 July | MODEFABRIEK, Amsterdam, NL 29-31 July | INNATEX, Hofhiem Wallau, DE 2-3 August | JUST AROUND THE CORNER, Manchester, UK 7-9 August | JUST AROUND THE CORNER, London, UK 2-5 September | WHO'S NEXT, Paris, FR PLEASE CONTACT US FOR A CATALOGUE OR TO MAKE A VIRTUAL OR IN PERSON BUYING APPOINTMENT MARK@KOMODO.CO.UK | 0207 722 3523 | KOMODO.CO.UK

London Showroom: 17th July - 29th July Manchester Showroom: 14th August- 18th August Just Around The Corner: 2-3rd August in Manchester and 7-9 August in London Joanna Edwards Agency info@joannaedwardsagency.co.uk 07512550346 / 07989014141 xenia-design.hr / info@xenia-design.hr

SHOW PREVIEW

Taking the stand MUST-SEE BRANDS EXHIBITING AT THIS SEASON’S LEADING TRADE SHOWS AND SHOWROOMS

LUELLA SHOWING AT: Pure London (stand E80), Harrogate Fashion Week (B8) Designing exclusive collections from its Cotswolds-based studio, British brand Luella is renowned for its Italian-made luxury cashmere blend knitwear. Its design team draws inspiration from the surrounding countryside, creating colourful womenswear that brings joy to everyday wardrobes. This summer the brand will be showcasing its AW22 cashmere range alongside offering buyers a glimpse at its SS23 edit. Its short order collection has been designed to brighten up grey winter days, with Pantone shades of teal, berry, pine and gunmetal sitting against the brand’s signature turquoise, magenta and cobalt. Hero styles include its Malia (pictured), Astrid and Farrah jumpers, which all feature a high cashmere content.

MINIMUM ORDER: none following initial order CONTACT: Tel: 01454 238 940 luellafashion.com

PROPRESS SHOWING AT: Harrogate Fashion Week (stand C3) Creating fabric steamers for over 40 years, Propress has a reputation for high quality, long-life and exceptional performance. Now the brand has introduced Propress MINI - a handheld version of its professional steamers that’s ideal for boutiques to sell to their customers for home use. With all the punch of its PRO models packed into a lightweight portable steamer, the MINI’s heated iron plate not only directs and disperses the steam for vertical use but can also be used horizontally like an iron. And it’s not just for clothing: Propress MINI can transform curtains, bedding and other home furnishings, too. Meanwhile, its unique optional Big Belly large capacity tank increases steaming time for the more demanding jobs, offering even more versatility.

Available in Arctic Grey, Vintage Pink and Idol Blue with pressing mitt and travel bag; Propress welcomes new stockist enquiries.

CONTACT: Tel: 0208 417 0660 propress.co.uk 70 | boutique. | JULY 2022

Showing at Manchester JATC 2/3rd August 2022 Selling Dates 20th July 2022 - 20th August 2022 Showroom The Regus Building, Ground Floor, 48 Charlotte St, London, W1T 2HS Extravagance Ltd email: nazmachaudhry@gmail.com mobile: +44 (0) 7881 622888

SHOW PREVIEW

SAHARA SHOWING AT: Sahara’s London showroom by appointment only (25 July – 30 August); Pure London (17-19 July); Dusseldorf, Germany (23-24 July); INDX Womenswear and Footwear (27-28 July) and Chambers Space, Elliot House, Manchester (14-18 August) Renowned for its contemporary womenswear with a bohemian-chic aesthetic, Sahara’s collections are inspired by the spirit of adventure.

The London label combines luxurious natural fabrics with traditional techniques to create enduring pieces for shoppers’ wardrobes. With a focus on sustainability, the majority of its collections are made in Europe and England to reduce its carbon footprint. For SS23, its timeless collection will appeal to eco-conscious shoppers that like to venture off the beaten track. Expect flattering and ageless dresses, separates and outerwear designed to suit a variety of shapes, skin tones and ages.

AVERAGE WHOLESALE PRICE: £50 per piece MINIMUM ORDER: £2,000 CONTACT: Tel: 0207 483 8438 E: wholesale@saharalondon.com saharalondon.com

MARIE MÉRO

SHOWING AT: Harrogate Fashion Week (stand C39) Born in Belgian, Marie Méro creates sophisticated womenswear that successfully merges style with comfort.

Each season it creates a complete mix and match collection combining vibrant prints and exciting colour combinations. Its pieces are made to last using the highest quality fabrics and craftsmanship. For SS23 its lineup features a wide range of textures, volumes and colours that radiate joy.

For example, linen, broderie anglaise, jacquard or chunky knitwear combined with a voluminous dress, a pencil skirt or palazzo pants creates a feminine and on-trend silhouette. Key colours include pastel hues of blue, yellow and pink mixed with vibrant tones of terracotta, orange, turquoise and cherry.

AVERAGE WHOLESALE PRICE: £50 MINIMUM ORDER REQUIREMENT: 60 pieces CONTACT: Tel: 0032 937 41171 E: info@mariemero.be mariemero.be 72 | boutique. | JULY 2022

S AL LY DAW E S AG E N CY SC O O P 1 7 – 1 9 J u l y ‘ 2 2 SH OW R O O M 2 0 J u ly – 1 1 Au gu st ‘ 2 2 Sh ow ro o m Ad d ress : 4 8 C h ar lot te S t re et , L o n d o n t : 0 7 7 6 9 9 7 03 8 7 e : s ally@s allyd awes . co m w: s allyd awes. co m

BRAND SPOTLIGHT

3 reasons to love by basics FROM SUSTAINABLE IN-SEASON ORDERING TO HIGH QUALITY NATURAL FABRICS, DANISH BRAND BY BASICS IS A GREAT CHOICE FOR ECOCONSCIOUS BOUTIQUES

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ince arriving in the UK in 2020, Danish slow fashion label by basics has been gaining momentum as the go-to choice for conscious indies. When placing an order for your boutique, there are no minimums or fixed assortments – buyers simply select the styles, colours and sizes they need. The brand then hand-cuts and sews the styles to order, minimising waste and maximising full-price sellthrough potential.

Gitte Borup, CMO at by basics, explains why the brand is a great choice for indies wanting to improve their green credentials…

1. Everything is made-to-order

“We do not want to produce more than is needed to protect our planet. Therefore, everything is made to order. This way, we ensure no wasteful overstock. To us that is the only thing that makes sense.”

2. Ethical mindset

“From the raw materials to the final product, we ensure animal, environmental and social welfare in the best possible way. We do our best to treat the planet, people and relationships with respect and honesty.

Our fabrics are Oeko-tex-certified, the merino wool is mulesing-free, the cotton is organic and the bamboo is made with the lyocell method.”

3. Slow fashion

“We do not have traditional seasons.

We add a few new styles and colours twice a year but always with slow fashion in mind. We design and craft everything to last season after season. And retailers can order online 24/7 all year – just what they need, when they need it.”

Find by basics at Scoop later this month in The Danish Group to feel the qualities, see the styles and hear more about its 360 ethical approach to fashion.

CONTACT: bybasics.com E: pg@bybasics.com 74 | boutique. | JULY 2022

Liz d’Esterre Fashion Agency Showing Dates: Sunday, 17th July through to Thursday, 4th August 2022 The Hallam, 44 Hallam Street, London W1W 6JJ www.lizdesterrefashionagency.com Tel: 07956 216801 or email: lizdesterre@yahoo.co.uk for appointments.

BRAND SPOTLIGHT

Natural beauty IGOR’S SS22 COLLECTION IS SUSTAINABLE, FEMININE AND EFFORTLESSLY STYLISH

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roatian designer Igor Dobranic is a master when it comes to creating eye-catching effortless designs for special events. For SS23, the designer has drawn inspiration from the beauty of the natural world to create a new collection for his eponymous brand. Key influences include lush flora and fauna alongside local landscapes, with soft aqua colours reflecting the greens and blues from meadows, forests, hills and streams. Feminine and effortlessly stylish with a strong identity, all the brand’s prints are developed in-house and are exclusive to the collection. Fine linens and cotton organdy mix with airy knits to create a timeless and elegant collection that is not only beautiful but environmentally responsible too. Available in sizes XS to XL (UK 8-22); showing by appointment only with Apt Collections International in London (30 July – 11 August) and Manchester (14 -18 August); wholesale prices range from £35-£130.

CONTACT: Tel: 0207 580 3202

Wardrobe essentials

LILY AND ME’S SS23 COLLECTION CAPTURES THE JOY IN CHANGING SEASONS – FROM EARLY SPRING TO HIGH SUMMER

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ombining one-of-a-kind prints, quality fabrics and timeless silhouettes, British lifestyle brand Lily and Me’s clothing brings joy to customers wear after wear. The family-run brand is based in the Cotswolds and manufactures the majority of its garments at its own factory in Nepal where it has full control over conditions and practice. Its team works closely with its producers and suppliers to create a more transparent and

ethical supply chain. Meanwhile, it is also increasing its use of sustainable fabrics opting for slub jersey and woven cotton made from organically sourced cotton from India alongside low emission Ecovero woven viscose and Tencel Lyocell chambray. For SS23 its collection embraces the theme of buds to bloom as the weather warms up and nature blossoms. Featuring two colour palettes, the range is designed to carry customers from early spring to high summer. In

CONTACT: Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com 76 | boutique. | JULY 2022

the chillier spring months fluffy knits, twill, sweats and outerwear pair with bespoke prints in Ecovero viscose, jersey and cotton slub. As summer arrives, a second drop includes the brand’s signature linen blend, viscose jersey, woven cotton and jersey alongside lightweight cotton knitwear. New styles and prints reflect the pretty and feminine mood of fashion this season while soft tactile knits complete the look. Wholesale prices are around £18 per piece on average.

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

BRAND SPOTLIGHT

Parisian glamour BRING SOME FRENCH FLAIR TO YOUR BOUTIQUE WITH MARINA V’S CHIC SS23 COLLECTION CONTACT: Tel: 0207 636 4207 partnersinfashion.com

Celebrate summer

UP YOUR BASICS GAME THIS SS23 WITH KRIS FASHION’S ELEGANT EVERYDAY WOMENSWEAR

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reating elevated basics for modern women, German womenswear brand Kris Fashion and sister label Cassia by Kris offer quality pieces to wear every day.

The collection encompasses sweaters, sweatshirts, vests, mantels and t-shirts with original and unique details.

With a commitment to high quality, its yarns and fabrics are all sustainable and from the EU meeting Oeko-Tex Standard 100. For SS23 its collection includes chic but comfortable pieces to take the wearer from Monday to Sunday. Expect casual and stylish garments to wear all season such as loose-fit linen trousers and blouses, striped tees, knitwear in vibrant colours and patterns as well as bold print tees and dresses in cool cotton viscose. Wholesale prices are around £35 per piece on average while the minimum order requirement is 50 pieces; limited stock available to buy in-season; showing now at Partners in Fashion, 35 Percy Street, London.

CONTACT: Tel: 0207 636 4207 partnersinfashion.com kris-fashion.com 78 | boutique. | JULY 2022

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arisian brand Marina V offers thoughtfully designed womenswear that is feminine, elegant and timeless. Designed for women who love fashion, quality and wearing the latest trends, it offers a versatile collection of pieces for every hour of the day. The label is known for its fine trimmings, specialist weaving techniques, crochet, fringing and jacquard fabrics, which add a point of difference to its pieces. Each seasonal collection encompasses around 130 styles with the line split into several stories. For SS23 the range is divided into spring and high summer and covers key themes Out of Africa, Café Paris, Valice de Vacance and Au bord de la Seine. Expect Safari-inspired separates, relaxed fit suits, Chanelstyle co-ords, three-tier sundresses, embroidered cotton dresses, lightweight knits and slim-fit trousers in vibrant colourways. After establishing a solid reputation in France, Marina V is now expanding internationally with a growing network of distributors and agents across Europe. The brand offers a NOS programme in the autumn/winter season and limited stock during spring/summer.

Showing now at Partners in Fashion, 35 Percy Street, London; minimum order requirement £1,500.

THE VERY BEST OF FASHION UNDER ONE ROOF ERFO • FRANK WALDER • JUST WHITE • KRIS FASHION • LECOMTE • MANISA MARIA VILLALOBOS • MARINA V • RELAXED BY TONI • TONI

SHOWING SUMMER 2023 FROM 25TH JULY – 26TH AUGUST 2022 THE COLLECTIONS WILL ONLY BE IN OUR LONDON SHOWROOM AND WE ARE VERY WELL EQUIPPED FOR VIRTUAL APPOINTMENTS. We also have several exciting new brands for summer 2023.

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

EUROPEAN OFFICE

Unit 8 Riverside Grove Riverstick Co.Cork Ireland P43 X300 Phone: + 353 21 2038019 sales@dolcezzaeurope.ie

EUROPEAN OFFICE

Unit 8 Riverside Grove Riverstick Co.Cork Ireland P43 X300 Phone: + 353 21 2038019 sales@dolcezzaeurope.ie

BRAND SPOTLIGHT

Easy dressing BRITISH BRAND ONELIFE COMBINES BREEZY NATURAL FABRICS WITH EASY-TO-WEAR SILHOUETTES

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ased on the layered ‘Lagenlook,’ British womenswear label Onelife designs breathable cotton clothing in a variety of shapes, textures and colours. Its pieces are easy to wear and travel-friendly with fabrics that require little or no ironing. The label’s styles appeal to women of all ages and are hugely popular with the over 50s market.

Offering a range of loose layers in on-trend colourways, the fabric is dyed after each garment is assembled, creating a unique lived-in finish. For SS23 the brand’s collection includes

new textures, vibrant hues and tiedyed features. Its range is inspired

by Earthy treasures and includes simple but beautifully cut garments in floaty fabrics. Key pieces include its reimagined best-selling Dana dress and Pisces over-top with raw edging. The range also includes new batik prints in green leaf and blue rain as well as a cool washed black range. Buyers can choose from short order designs available in up to six weeks and forward order collections.

Wholesale prices are £20-£40 per piece on average while the minimum order requirement is £1,000.

CONTACT: Amanda Knights Fashion Agency Tel: 0161 246 4455 E: sales@knightsfashion.co.uk/ Stephanie White Agency Tel: 00353 872 673 019 E: stephaniewhiteagencies@gmail.com

art inspired bynature Wearable

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Kimonos Robes Womenswear Fashion Accessories Giits

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INDX Womenswear & Footwear Show, 27-28 July, Stand P240 Harrogate Fashion Week, 31 July - 1 August, Stand C64 frommymothersgarden.co.uk | info@frommymothersgarden.co.uk | 07825 148040 82 | boutique. | JULY 2022

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Amanda Knights Fashion Agency sales@knightsfashion.co.uk | 0161 236 4455 Showing SS23 at Just Around the Corner, Manchester & London JULY 2022 | boutique. | 83

To order a look book and swatches please contact sales@onelifeclothing.co.uk or call 01372 877 800

BRAND SPOTLIGHT

Summer sensation

ELEVATE YOUR SS23 LINE-UP WITH TIF TIFFY’S EASY-WEAR KAFTANS, DRESSES AND SEPARATES

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pecialising in colourful co-ordinated womenswear and accessories, Danish family-run brand Tif Tiffy produces affordable fashion for women of all ages. The majority of its collection is produced in Europe using high quality fabrics with a focus on sustainability. For SS23 buyers can expect easy-wear pieces in breathable materials such as floaty multi-coloured kaftans, striped cotton poplin dresses, basic tees, trousers in an array of

colourways and organic cotton shirts. Key colours range from neutral beige, white and navy to soft baby blue, green and tangerine. Tif Tiffy holds stock throughout the year for retailers that need top ups via its NOS collection while buyers can order online or via their local agent. Showing at 4th floor, 47-50 Margaret Street, London, W1W 8SB (14 July – 17 August); wholesale prices are around £25 per piece on average while the minimum order requirement is £2,000.

CONTACT: Tel: 07984 824 222 E: karenbcollections@outlook.com karenbcollections.com

Timeless appeal GET READY FOR SS23 WITH MARBLE’S LINEUP OF FLATTERING SILHOUETTES, MODERN COLOURWAYS AND TACTILE TEXTURES

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stablished in Glasgow in 2008, British womenswear brand Marble is the brainchild of co-owners Nick and Lynne Williams who boast more than 70 years’ collective experience in fashion wholesale and independent retail. For the last 14 years the brand has been creating ageless and stylish womenswear to the highest standard with a focus on longevity and perfect fit. Now a global company, it exports its collection to numerous countries around the world. For SS23 its CONTACT: Tel: 0141 882 6743 marblefashions.co.uk 84 | boutique. | JULY 2022

collection includes a range of vibrant colour combinations that will help create flexibility with in-store merchandising. Expect modern hues, bold abstract prints and flattering silhouettes with new shapes in dresses, skirts and trousers. Its knitwear has also been given an update with soft-touch lighter blends to chunky textures while its tees include beautiful details such as foiled prints, fresh patterns and statement studs.

Wholesale prices range from £12 to £35 while the minimum order requirement is £2,500.

Karen B Collections Selling Dates 15th July – 17th August 2022 47-50 Margaret Street, 4th Floor, London, W1W 8SB Tel 07984 824222 karenbcollections@outlook.com

www.tiftiffy.com

PROMOTION

Cool girl style ITALIAN-MADE LABEL FLYGIRL HAS ARRIVED IN THE UK OFFERING FASHION-FORWARD PIECES IN VIVID COLOUR COMBINATIONS

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ounded in Naples, Italian label FlyGirl is making its UK debut for SS23. Each seasonal collection, which is mostly produced in Italy, includes tops, dresses, jackets and skirts as well as a denim selection renowned for its superior style and fit. The brand’s range nods to ironically romantic and sophisticatedly urban influences, combining soft fabrics with structured shapes that are one step ahead of mainstream trends. Its design team adopts unusual techniques to

create each garment such as manual sanding, washing with enzymes, laser engraving and resin coating. Bringing a unique edge to the range, each application is made by hand directly onto the garments. For SS23 its collection serves up bright sunshine colours in unexpected combinations alongside ultra-colourful prints.

Expect exotic shades of green mixed with Greek Island blue, summer orange with fuchsia and sandier tones throughout the line-up that are reminiscent of summer tans.

CONTACT: Tel: 07881 622 888 E: nazmachaudhry@gmail.com

Retail update UPGRADE YOUR BUSINESS WITH TOP TO TOE’S FASHION-SPECIALIST EPOS SYSTEM

N

ot all EPoS systems are the same. With most designed for general retail and hospitality, it can be a challenge for some systems to adapt to fashion-based product lines. So how do you know if your EPoS system is right for boutiques?

Although general EPoS systems can do the job, there are one or two unique systems out there that have been tailored with the specific needs of fashion retailers in mind.

Top to Toe's EPoS and eCommerce integration is one of these. It is one of the UK’s highest rated EPoS systems, with fashion retailers

scoring it a 4.9/5 across major review platforms.

Having worked closely with fashion retailers, Top to Toe has designed its system to solve the challenge of handling products that come in size and colour variants. Rather than listing each product variant separately, the data is organised in an easy-to understand matrix grid. This means that reporting on product variants has never been easier - with just minutes of work compared to spending hours using other systems.

And it gets better. Within Top to Toe, retailers can auto-fire products onto their own websites, Shopify,

CONTACT: Tel: 0203 376 5888 toptotoe.com 86 | boutique. | JULY 2022

WooCommerce, eBay, Amazon and many more. And unlike other EPoS systems, there’s no need for third party-integrators to do this, which creates an invisible link between a physical store and one or more e-commerce platforms.

Showing at Harrogate Fashion Week (stand C39) or contact Top to Toe directly to arrange a virtual presentation.

020 8560 2323

SPRING / SUMMER 2023

www.adinilondon.co.uk

BRAND SPOTLIGHT

Mercury rising MADE IN BALI WITH A FRENCH TWIST, TARA VAO OFFERS EASY-WEAR DRESSES AND SEPARATES FOR WARM WEATHER STYLING

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ummer brand Tara Vao offers elegant and quirky womenswear designed and produced in Bali. Its easywear ‘throw-on’ pieces are perfect for layering in warmer weather. Expect loose fitting styles that nod to Balinese culture as well as the designer’s French heritage. Bold hand-painted and statement prints are central to the range, with pieces crafted in natural fabrics such as linen, cotton, rayon and viscose. Standout styles for SS23 include easy-fit dresses, linen coordinates in numerous colourways and lightweight viscose

and rayon separates. The collection first landed in UK boutiques last summer and received a positive reaction from buyers and shoppers alike, with supplier Carol C Collections reporting strong sell-through rates.

There are no additional duty costs or shipment delays for stockists – orders ship directly to boutiques from the distributor’s Leeds-based warehouse via DPD and are invoiced in sterling.

Showing at Harrogate Fashion Week (stand M24) and Carol C Collections’ showrooms by appointment only; wholesale prices range from £30 for dresses and £20 for tops on average.

CONTACT: Tel: 0800 612 9009 carolccollections.com

Turning heads

SHOW DETAILS Pure 17-19 July INDX 27-28 July Harrogate 31st July & 1st August

www.ellaboo.ie

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

SHOW DETAILS www.Lizabella.co.uk Pure 17-19 July INDX 27-28 July Harrogate 31st July & 1st August

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

PLAY D R E S S U P T H I S S S23 W I T H TAT E FA S H ION ’S I N T ER N AT I O NA L LI N E-U P O F O C C A S I O N W EAR

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ulti-brand agency Tate Fashions supplies retailers with high quality

casual daywear and occasionwear brands from across the UK and Ireland. Available on both short and forward order, its roster

includes special occasion and day dress brand Lizabella, which is renowned for its perfectfit garments and flattering silhouettes. For SS23 its collection is ideal for weddings, race days and special events. Expect bright colourways and head-turning pieces in decadent fabrics.

Meanwhile, the Leeds-based agent also supplies contemporary daytime label I.nco, occasionwear label Bella Premium and Gracie.B, which specialises in easy-fit jersey styles. Finally, if you’re looking for in-season stock, the Ella Boo collection boasts bright and beautiful dresses available for immediate delivery. Showing at Pure London (stand D49), INDX (P460) and Harrogate Fashion Week (M1 and M2); wholesale prices range from £29.99 per piece for daywear up to £205.99 for occasionwear while the minimum order requirement is £1,000.

CONTACT: Tel: 01132 459 064/ 07712 398 549 E: tatefashions@hotmail.com E: info@lizabellafashions.co.uk lizabella.co.uk

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BRAND SPOTLIGHT

Happy days BRING JOY TO SHOPPERS THIS SS23 WITH SAHARA’S LATEST MOOD-ENHANCING COLLECTION

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enowned for its contemporary womenswear with a bohemian-chic aesthetic, Sahara’s collections are inspired by the spirit of adventure. The London label combines luxurious natural fabrics with traditional techniques to create enduring pieces for shoppers’ wardrobes.

With a focus on sustainability, the majority of its collections are made in Europe and England to reduce its carbon footprint. For SS23, its timeless collection will appeal to eco-conscious shoppers that like to venture away from the beaten track.

Expect flattering and ageless dresses, separates and outerwear designed to suit a variety of shapes, skin tones and ages. Key pieces include bold linens, soft jerseys and sustainable viscose dresses and separates in exclusive prints. Showing at Sahara’s London showroom by appointment only (25 July – 30 August); Pure London (17-19 July); Just Around the Corner, London (7-9 August); INDX Womenswear and Footwear (27-28 July) and Chambers Space, Elliot House, Manchester by appointment only (14-18 August); wholesale prices are around £50 per piece on average while the minimum order requirement is £2,000.

CONTACT: Tel: 0207 483 8438 E: wholesale@saharalondon.com saharalondon.com

Everyday chic

CELEBRATING ITS 30-YEAR ANNIVERSARY, POMODORO IS BRINGING STYLE AND GLAMOUR TO WARDROBES FOR SS23

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ritish brand Pomodoro draws inspiration from global trends and adds its own unique twist to create an eclectic collection for modern women. Renowned for its exotic prints and vibrant colours, the brand’s focus is on everyday chic and its design team creates womenswear that is as stylish as it is comfortable.

Central to the range are its signature dresses designed for all occasions in knee-length, midi and maxi silhouettes. For SS23, its collection includes a cottonbased Batik ‘mix and match’ story

offering a contemporary take on a traditional small and large block print. Full sweep tiered skirts and its best-selling cotton shirt dress sit alongside playful tunics and hi low shirts. Elsewhere, its stylish Safari story mixes together crisp linens, printed kaftans and drawstring trousers for an easy high summer look. Last but not least, the label’s standout Puccini print brings glamour to the range with turquoise hues reminiscent of the Amalfi coast. Showing at Harrogate Fashion Week (stand M10), wholesale prices are around £23 per piece on average.

CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com pomodoroclothing.com JULY 2022 | boutique. | 89

PAUL HARRISON

SHOWING FROM 17TH JULY -12TH AUGUST AT GILMOORA HOUSE, 57-61 MORTIMER ST, LONDON W1W 8HS HARROGATE FASHION WEEK 31ST JULY- 1ST AUGUST STAND M41 IN HALL M T: 07768 760235

E: paulleeharrison@coranit.co.uk

www.faberwoman.de | www.georgede.com | www.biggi-m.de

BRAND SPOTLIGHT

Dopamine dressing BRIGHTEN UP THE COLD WINTER MONTHS AHEAD WITH LUELLA’S VIBRANT AW22 COLLECTION

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ringing colour to women’s everyday wardrobes, British brand Luella produces luxuriously soft cashmere blend Italian knitwear with one of the highest cashmere contents available on the high street.

Its collections are designed in the brand’s Cotswolds studio, with its team drawing inspiration from the beautiful surrounding countryside. Led by independent retailer and founder Alison Townsend, buyers can expect

easy-to-merchandise capsule ranges within the collection, making it easy to create a carefully curated edit for individual boutiques. For AW23 its line-up will bring joy to the impending cold and grey months ahead. This season’s colours are inspired by nights snuggled by the fire sipping mulled wine, fondue nights in with friends and crisp winter walks. Pantone shades of teal, berry, pine and gunmetal dominate the range combined with Luella’s signature pops of bright colour

CONTACT: Tel: 01454 238 940 luellafashion.com

Comfort & style

STEP INTO THE NEW SEASON WITH CAPRICE’S LATEST FOOTWEAR COLLECTION

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erman footwear brand Caprice has been crafting high quality leather shoes for over 30 years. With a focus on innovation, quality and impeccable fit, its footwear is renowned around the world for comfort and longevity while also incorporating the latest trends. Buyers can expect a comprehensive product line each season encompassing sneakers, pumps, ballerinas, sandals, mules and boots in casual, trend, sporty and classic styles. For SS23 its line-up features stylish shapes, trend-led colours and surprising contrasts. Central to the range

is a stylish line of sneakers with flexible and multi-coloured soles.

Monochromatic styles in pastel shades sit alongside vibrant versions in brightly coloured hues.

There are more classic variants too in white, silver and natural tones, embellished with intricate details.

Sandals and mules are also key this season, featuring comfortdriven footbeds, trendy soles and elegant straps. Other standout styles include high quality loafers with bright platforms and treaded soles, sophisticated pumps in various heel heights and graphic print wedges in harmonious colour combinations.

CONTACT: Tel: 07734 247 669 E: capriceshoes@gmail.com capriceshoes.com/en 92 | boutique. | JULY 2022

in turquoise, magenta and cobalt.

Key cashmere pieces include the boxy Malia sweater, Astrid with star detail across the arms and the Farrah ribbed turtleneck (pictured). No minimum order requirement following initial order, wholesale prices £POA.

EXHIBITING AT Ha r r o ga t e Fas h i o n We e k S t an d M 4 8 31 s t J u l y – 1s t A u gu s t

Just A ro und the C o rne r M a nc he ste r 2 nd A ug ust- 3 rd A ug ust

SHOWROOM DATES London showroom, 17 t h - 2 9 t h J u l y Noho Studios, 46 Great Titchfield St, L o n d o n W 1W 7 Q A J OAN N A E D WA RDS AG ENC Y

|

07 5 1 2 5 5 0 3 4 6

M a nc he ste r sho w ro o m , 1 4 th-1 8 th A ug ust Ellio t H o use , 1 5 1 D e a nsg a te , M a nc he ste r M 3 3 WD |

Jo a nna e dw a rdsa g e nc y @ g m a il.c o m

DOWN TO BUSINESS

Down to Business

INSIGHT FOR FASHION INDIES

Perfect planning

I

MARISSA GROOTES ON UNSPLASH

f there’s one thing fashion indies learned from the pandemic, it’s how to advert a crisis. And according to haysmacintyre’s Natasha Frangos, retailers might need to put those skills in place yet again to make it through what are expected to be some more challenging months ahead…

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DOWN TO BUSINESS LINKEDIN SALES ON UNSPLASH

MARISSA GOOTES ON UNSPLASH

Crisis adverted

AS THE NATION GRAPPLES WITH THE RISING COST OF LIVING, HAYSMACINTYRE’S NATASHA FRANGOS REVEALS HOW INDIES CAN USE WHAT THEY LEARNED DURING THE PANDEMIC TO WEATHER THE STORM

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hile the fashion industry has started to take its first tentative steps towards recovery after the pandemic, ongoing disruptions, increasing cost of living and a spiralling economy are threatening to erode progress. Business uncertainty is at an all-time high and customer demand and spending are hanging in the balance. So, is all hope lost?

Despite uncertainty casting a dark cloud over retailers’ outlooks, lessons learned and measures put in place to aid recovery during and after the pandemic are still relevant in today’s climate. If anything, the resilience built and changes made during the first lockdowns should hold indies in good stead for crises to come.

Independent retailers will each have their own survival tactics 96 | boutique. | JULY 2022

based on the nature of their business, but there are some underlying tools that might be helpful as brands weather the storm and consumers think twice about how and what they spend.

Staying true to your brand

Remaining visible and standing out from competition to win and retain customers remains vital for today’s retailers. Consumers want to buy from brands that are true to themselves and the reasons they were created. Consumers are becoming ever wiser to performative activism and practices such as greenwashing are going to erode trust. Brands can no longer package their goods as ‘sustainable’ without being able to show the relevant steps in their production chain. Following through on promises might sound simple, but it really is the best way businesses

can continue to encourage long-term custom and loyalty.

Caution and agility

As industry costs continue to spiral, another tool in the fashion indie’s wheelhouse will be to plan all spending carefully. It is increasingly important to not overcommit, whether that is to stock levels, collection sizes or rent. The saying “cash is king” never gets old and having a clear view of cash flow forecast and headroom will enable businesses to make informed decisions about where and how they spend to obtain the maximum return and operational benefit.

In fact, some retailers have found success in stripping their edits back to a small number of core pieces that they know will sell (knowing their target customer), rather than risk large collections not selling and being left with excess stock they can’t shift.

Curated by buyers for buyers

27-28 JULY 2022 Register now: indxshows.co.uk For exhibitor enquiries visit indxshows.co.uk or email info@indxshows.co.uk Cranmore Park Conference and Event Centre, Cranmore Avenue, Shirley, Solihull, B90 4LF. An AIS trade show.

DOWN TO BUSINESS FREESTOCKS ON UNSPLASH

Storing stock is also expensive and brands may want to consider only ordering in what they absolutely need, so keeping a close eye on consumer behaviour is key.

But this has to be finely balanced with the challenging delays that continue to be experienced in importing goods.

Another key challenge continues to be increased shipping costs, especially when retailers buy stock from overseas. High costs may make it more cost-effective for businesses to look into local producers and distributors, although this does come with a number of further factors for consideration, such as ensuring that local operations are in line with the retailer’s quality and values.

point for customers – and that’s especially important now that a deeper understanding of consumer behaviour is required for making strategic decisions. What’s more, it also builds connectivity.

Customer service also remains a key differentiating factor for indies and well trained, quality staff encourage engagement and loyalty.

But as the war for talent continues, independent retailers have another challenge to hire and retain the best talent who live and breathe the brand. Indies will need to seriously consider the competitiveness of their offer to employees and prospective employees to ensure they remain a great place to work.

Online or in-store?

Boutiques looking to expand into new markets could also consider looking into short-term leases to ensure they are not tied in to rent for a long period. A further alternative for testing the water is to try using the pop-up shop model to see whether an area is viable before committing to a long lease.

As well as allowing businesses to scope out an area, pop-ups can also be a useful marketing tool for building up hype around a brand.

Having to shut up shop over the pandemic has accelerated reliance on online shopping, with most fashion indies now operating with a joint online and physical presence.

While a pure-play e-commerce model would undoubtedly cut rent and energy costs – especially now there are a host of channels to sell online - there is still high value in bricks-and-mortar. A physical store provides an important touch 98 | boutique. | JULY 2022

Try before you buy

There is also potential to take an experiential approach, such as using technology and immersive experiences, to elevate a boutique’s physical offering for consumers. This has the added benefit of creating buzz about the brand and can often lead to success on social media.

Key lessons

If independent retailers have learned anything over the course of the pandemic, it’s that a flexible approach to business is key. With this in mind, indies should have a strategy while also keeping in mind that we are living in times where change can happen very quickly. As such businesses should operate with some agility built into their plan, with a clear view of their cash headroom, giving some breathing room in case things go wrong.

Resilience, careful planning and staying true to the brand and connected to consumers are all key for retailers that want to succeed in these uncertain times.

Natasha Frangos is partner and head of corporate at London accountancy firm Haysmacintyre. She specialises in advising ambitious, scaling businesses operating in UK and globally in the creative, media and technology industries.

Showing at Joanna Edwards Agency London showroom: 17th July - 29th July Manchester showroom: 14th August - 18th August T: 07512 550 346 E: Joannaedwardsagency@gmail.com

Join us at Moda, the ultimate fashion destination at Autumn Fair.

The essential place for creativity, collaboration and trading.

Discover the latest trends, new designers and must-have looks that will adorn the season.

autumnfair.com

Shop Talk

INDUSTRY OPINION

BISCUIT CLOTHING AND LIVING

Retail success

O

perating three successful stores and a thriving e-commerce business, premium indie group Biscuit Clothing and Living has discovered a winning formula. We speak to owner Amanda Mitchell to uncover some of the secrets to her success…

JULY 2022 | boutique. | 101

SHOP TALK

Take the Biscuit

FOUNDED BY FORMER FASHION BUYER AMANDA MITCHELL, SCOTTISH INDIE GROUP BISCUIT CLOTHING AND LIVING IS INSPIRING SHOPPERS WITH ITS ECLECTIC MIX OF PREMIUM WOMENSWEAR AND LIFESTYLE FINDS

“M

y aim is to provide a welcoming space where women can find a top for a dinner party and present for the host,” says Amanda Mitchell, owner of indie retail group Biscuit Clothing and Living.

Since opening on Edinburgh’s Thistle Street in 2015, the business has grown into a three-store enterprise with a lucrative e-commerce operation.

With former department store buyer Amanda at the helm, it offers a unique seasonal product edit of high-end womenswear brands mixed with chic homewares, stationery and apothecary.

Despite its rapid growth, its formula hasn’t changed since the beginning: “Everything in Biscuit, 102 | boutique. | JULY 2022

even down to its name, feels very inviting,” says Amanda. “My concept was also always about offering more than clothes. Around 20 per cent of the business is gifts and homewares, so customers can pick up a card or a blanket alongside a new dress or jumper.”

Retail history

Amanda’s great great grandfather Frank Bentall founded famous Surrey department store Bentalls in 1867 – so you could say that retail is in her blood. After completing a fashion degree in the early 1990s, she began working for a concession in London’s Harvey Nichols where she learned about running a retail business from the shop floor. In 1994 she then moved

to Bentalls, eventually becoming womenswear buyer and reshaping its entire fashion offer.

But after starting a family, Amanda relocated to Edinburgh and took a brief break from buying. When her youngest turned two, she began knitting jumpers at her kitchen table and selling them online.

And when the head of a costume department discovered her work by chance, she was asked to knit pieces for an impressive list of children’s blockbuster films: “We knitted for Harry Potter, Dennis the Menace and Nanny McPhee,” she says.

“Unfortunately, because everything was hand knitted and painstaking to make, it wasn’t particularly profitable as a long-term career option. It

SHOP TALK

provided me with an interest while my children were babies, but if I’m honest it only really kept them in new shoes and haircuts.”

In the interim, Amanda spotted a gap in the market for a boutique in Edinburgh stocking the brands she liked to wear and the idea for Biscuit was born. “I realised that if no one else was going to do it there was a chance for me to start a new business,” she says. “At that time there was Harvey Nichols and Jigsaw in Edinburgh but nothing in-between for discerning womenswear. So, I picked up the phone and spoke to agents I hadn’t been in touch with since the 1990s.

Luckily, most of them were still the same so they already knew me and my track record.”

Independent woman

Amanda opened the first boutique in a prime location for independents, just a 10-minute walk away from Edinburgh Waverley station. A second followed in the city’s more residential area of Bruntsfield Place in 2017, finally followed by a third in Glasgow during the pandemic. The bricks-and-mortar

stores are complemented by a thriving online business, which currently brings in just under a third of the group’s overall revenue.

“I think a big part of Biscuit’s success is where the stores are situated,” says Amanda.

“Particularly in Glasgow and Bruntsfield Place, as we pick up the school runs both in the morning and afternoon. We’re also surrounded by other amazing indies from butchers and green grocers to florists. There’s been a real demise of the department store, but people can come to one destination and get everything they want and need.”

Key labels stocked by the retailer include American Vintage, Ba&sh, Part Two and “lovely entry level brand” Bellerose. It also carries Scotch and Soda, Air and Grace, Lily and Lionel, Primrose Park, POM Amsterdam, YaYa, Second Female, Stella Nova and Stine Goya.

For SS22 Amanda has introduced Cras from Copenhagen, which has been a big hit with shoppers. She also received a strong reaction to dresses

from Danish label Dea Kudibal. “We do very well with dresses especially,” says Amanda. “I’m a huge advocate of a great dress for simple and easy dressing. We’re often told we do the best range of dresses and I try to include something for everyone.”

Appealing aesthetics

Another factor in Biscuit’s appeal is the way its stores are merchandised.

While buying Amanda carefully curates a unique edit encompassing womenswear, homewares and beauty products. “When I buy I think about how everything will look together instore,” she says. “It helps if I visualise everything together as one edit, so I’ll think about colours, textures and fabrics and how they’ll sit alongside each other.”

For AW22, Amanda says Biscuit’s aesthetic is based on a country house with lots of tweed, mixed fabrics, velvets and Prince of Wales checks. She selected the season’s womenswear at the beginning of the year and has now begun to complete the process by choosing the home and living products.

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SHOP TALK

While the owner visits trade shows every season including Scoop, CIFF and Who’s Next, she says most of her inspiration for buying comes from “just wondering around”. She explains: “You have to be ahead of what everyone else is doing, looking beyond the shows to find new labels. It’s getting harder to find different brands, especially after the pandemic, but you can’t be complacent as a retailer and you need to be one step ahead.”

For this reason, Amanda particularly struggled to buy during the pandemic when it was impossible to travel or see physical collections. “I found it really hard to make my selections during the lockdowns,” she says. “It’s almost impossible to buy through Zoom and just seeing your own shop day in and day out is very uninspiring.”

Business growth

Aside from her challenges in selecting new products, Amanda says the business was extremely lucky during the pandemic as it already had online channels in place. Since the start of 2020, Biscuit’s e-commerce share has grown from 5-10 per cent to an impressive 30 per cent of the business.

104 | boutique. | JULY 2022

Sales are so strong that the owner has taken on an expanded team and new head office to cope with demand. The boutique also sells through Atterley and Trouva, with the majority of online customers residing in the southeast of England. “Online sales were mammoth during the lockdowns and were such a saving grace for the business,” she says. “Even now our website does extremely well and we use the marketplaces for our online marketing.”

Biscuit’s third store also opened in the middle of the pandemic, which Amanda admits was unfortunate timing. However, it had been in the planning for several years, so calling off the opening wasn’t an option. “I had already signed the lease before the pandemic hit and the landlord was very understanding, so we could have backed out,’ she says. “But I was really confident about what we could do in Glasgow and I’m really pleased now that I went ahead.”

Located in the city’s leafy west end known for its quirky lanes and indie retail scene, Biscuit’s Glasgow boutique was an instant hit with the area’s locals. In fact, it’s been so successful that Amanda says, “it’s

already biting at the heels of our most successful store on Bruntsfield Place.”

A digital future

Now with three profitable bricksand-mortar shops, Amanda’s sights are set on re-marketing and growing Biscuit’s online operation. There has been a slight spanner in the works after the group’s Instagram account was hacked and subsequently deleted. However, the owner has already set up another page and is determined to bounce back better than ever. “As has been recently proven with us losing 15,000 followers on social media, you have to be resilient as an independent business,” she says. “Retailing is in my DNA but running a shop is so much more than that. The future is bright as we push online sales by improving and growing the team behind it. We move to a new site in September, hopefully just before the season kicks in, and so we are ready for whatever life throws at us then.”

She concludes: “As to the years ahead, who knows? But what I do know is that not a lot stops me. My passion in retail will always push me to aim higher.”

SPRING SUMMER 2023

Available to view from July 14th to August 19th By appointment only at No.12 The Ivories 6-18 Northampton Street Islington London N1 2HY Virtual appointments and sample boxes are available also www.yaccomaricard-wholesale.london

pauline@yaccomaricard.london

07813402941

BRAND SPOTLIGHT

Summer travels

AINO FINLAND OFFERS SUSTAINABLE AND STYLISH WOMENSWEAR IN AN INCLUSIVE SIZE RANGE

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vailable in the UK via Joanna Edwards Agency, Nordic label Aino Finland produces sustainable womenswear in stylish and wearable shapes. The brand was born in 1991 with a focus on natural and ecological fabrics in stunning vibrant prints. Its collection is exported to 20 countries worldwide and it commands a growing network of stockists around the globe. Offering a comprehensive size range from S-XXL, its design team’s use of detail and soft lines flatter the wearer while bringing fun and happiness to everyday wardrobes. Its latest

collection is inspired by longing and evokes memories of Finland's sparkling lakes, Mediterranean small towns, French lavender fields, the sea in Capri, carnivals and amusement parks. Expect an eclectic colour palette of soft and hazy tones through to bright strong hues. Key pieces include printed viscose crepe separates, its Monte top and pants as well as its cotton jacquard Caramella jacket, which looks great styled with its plain linens. Wholesale prices range from €49-€69 for tops and tunics to €100-€145 for spring coats while the minimum order requirement is €2,500.

CONTACT: Tel: 07512 550 346 / 0035 8400 430 013 E: joannaedwardsagency@gmail.com aino.net

Jewel purpose

ENHANCE YOUR ACCESSORIES LINE-UP THIS SEASON WITH SUSTAINABLE JEWELLERY LABEL JIANHUI LONDON

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ewellery designer Jianhui Yan has been creating versatile sustainable fashion accessories from recycled materials for more than a decade. His handcrafted artistic pieces are loved by style icons such as Iris Apfel and Lily Tomlin as well as prestigious institutions such as the Museum of Arts and Designs in NYC. Ever since the beginning, Jianhui has believed that sustainability is a lifestyle choice rather than a fleeting trend. His recycled leather collection won an NY Now sustainability award in 2020 while his latest eco-friendly collection, which is made entirely by hand from recycled plastic bottles and newspapers, has been heralded by industry insiders for its unique beauty. The designer’s eponymous collection Jianhui London is available for independent retailers to stock in the UK. The range comprises unique handmade necklaces, bracelets, earrings, brooches and bags crafted in recycled materials. Standout pieces are made from repurposed plastic bottles, newspapers, wooden pallets and leather. Wholesale prices are around £30 per piece on average while the minimum order requirement is £400.

CONTACT: Tel: 07940 284 240/ 07512 550 346 E: joannaedwardsagency@gmail.com jianhui.london 106 | boutique. | JULY 2022

Elemente Clemente celebrates its 20th anniversary this season including a best of special linen edition

Anokhi Collection: New to the UK for SS23 will be showcasing their jacquard and leather bags at Pure London

SHOWING: 46 Great Titchfield Street, London (16-29 July), Just Around the Corner, Manchester (2-3 August) and London (7-9 August), Elliot House, Deansgate Chambers, Manchester (14-18 August), Pure London (Anokhi only) CONTACT: Tel: 0049 172 819 7007 | E: ariane-kaiser@outlook.com www.elemente-clemente.de | www.knitknit.eu www.rubicon-fashion.de | www.anokhi-collection.com

SHOP TALK

PHOTO BY ANDREJ LIŠAKOV ON UNSPLASH

“Helping customers feel good about themselves is something boutiques do much better than multiples”

“I

ANDREW GOODACRE, CEO AT BIRA, ON STAYING ONE STEP AHEAD OF BUYING TRENDS

have never aspired to be a buyer. Firstly, because I am not a very good negotiator (just ask my wife, as she has to take over this role in our household). Secondly - and more importantly - because I would find it incredibly difficult to predict what customers will be looking for so far ahead, especially in the world of fashion. Over the years there have been plenty of high-profile examples of large chains getting it wrong. For instance, Marks and Spencer always seemed to be in the headlines for making poor buying decisions with its clothing ranges, culminating in significant loss of sales.

“The advantage small boutiques have is that they do not need to work on such long lead times and can be more flexible. However, that is not to say it is easy and without issues. For any business, having cash tied up in stock not selling is a real problem, especially in today’s economic climate. For fashion retailers this is even more acute as the season is a finite period of time, putting even more pressure on getting the buying correct.

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“Recognising the challenge of fashion buying is why Bira has partnered with FAIRE – an online wholesaler connecting quality diverse brands with indies. It may not be suitable for all your purchases, but it is worth checking out as it is a clear ‘direction of travel’ for purchasing across all retail sectors “Obviously, there’s a lot of choice and buyers are invariably influenced by brands. It is equally important to take notice of consumer trends.

All the research and commentary I have seen recently is re-enforcing the drive to sustainability. The so called ‘climate changers’ are behind the growth of green activism and the change of lifestyles in line with the escalation of the climate crisis.

This drive for a net-zero economy challenges retailers to offer products that are carbon footprint certified, as well as offering more transparency in their production to aid customers in making informed purchase decisions.

Given that fashion has one of the largest carbon footprints in the retailer sector, finding sustainable alternatives is not always easy and buyers have to be very wary of green

washing. Ultimately, sustainability will continue to form a key part of the consumer decision making process, so all retail must address this challenge as it moves forward.

“One of the speakers at a conference I recently attended talked about consumers putting inclusion and acceptance at the forefront of their spending habits. This consumer group values their personal happiness and wants to feel comfortable in their own skin with products that make them feel good about themselves. In my view this trend is ideal for small boutiques who can maintain real engagement – helping customers feel good about themselves is something boutiques do much better than multiples. Obviously, the buying strategy needs to reflect this trend as well.

“Today’s fashion buyer needs to have very strong analytical, organisational and interpersonal skills. But above all else, they need to have a keen eye for style. It is about predicting the future and staying one step ahead of what’s popular and influencing trends. If you can do all of this and run a small shop, you deserve to be successful.”

SHOWROOM DATES: London showroom: 17th-29th July; Noho Studios, 46 Great Titchfield St, London, W1W 7QA Manchester showroom: 14th-18th August; Elliot House, 151 Deansgate, Manchester M3 3WD Joanna Edwards Agency www.joannaedwardsagency.co.uk 07989014141 / 07512550346 joannaedwardsagency@gmail.com

SHOP TALK BOUTIQUE STAR AWARDS 2019

“I can personally vouch for the power of an award and the business benefits it brings” HARI KRISHNADASAN, MD AT CAPRI LONDON, ON ENTERING THE BOUTIQUE STAR AWARDS 2022

“H

aving won Distributor of the Year in 2019 at the first and last Boutique Star Awards that took place due to covid, I can still remember the evening as if it were yesterday. My wife Puja and I were joined by Andy, our head of operations, and Issy, our print assistant. As we all sat at our table at rooftop venue The Deck inside London’s National Theatre, we hadn’t been expecting to be shortlisted - let alone win.

“So when it was time to find out the winner of the Distributor of the Year category and we heard “Capri Clothing” announced, we were all dumbstruck for a few seconds.

Everyone on our table looked at each other as if to confirm we had all heard the same thing. Gemma and Julie from Boutique magazine were both looking at us and clapping - then it hit home: we had actually won!

“As Capri Clothing was called out, applause and cheer filled the room and we slowly got up and walked to the stage - almost on autopilot 110 | boutique. | JULY 2022

to collect our award. I had to do a speech, which I had to wing on stage as I didn’t think we’d win. There were flashing lights from photographers not to mention the spotlights on stage. Even now I can’t help but smile every time I see the pictures.

“I can vouch for the power of entering an industry competition and the business benefits it brings whether you’re nominated or short-listed - let alone selected as the winner. It’s a strong indicator of trustworthiness among current and prospective customers. Successful businesses like to work with other successful businesses.

“The recognition we received after being short-listed - not only from all our staff, salespeople and contractors, but also our peer group - positioned us favourably. It reinforces the true value and skill we bring to our profession and sector.

“Business owners in our industry don’t take the time to reward ourselves nor receive any recognition as it’s often a constant cycle from one season to the next without time to pause and reflect.

We all deserve recognition for the

effort we put in and the Boutique Star Awards did a great job in highlighting and recognising this.

“Recognition at the awards ceremony gave an immediate morale boost to people who work with us and a focus for their purpose at work. Knowing that each and every one of us had contributed to winning an award is a great motivator and something to shout about and show off.

“The brand awareness the awards ceremony and winning the award gave Capri highly valuable publicity before, during and after the event through emails, social media and the magazine itself. To help build trust and awareness with our target audience, we were given the opportunity to use the awards branding on our website, marketing material and email signatures.

"Entering and winning business awards demonstrates to both existing and prospective customers that our business is at the top of its game, reinforcing their reasons for using us in the first place. It also helps build brand loyalty as customers are always keen to stick with businesses that are perceived to be doing well.

“If you are considering entering your brand or boutique for an award, you should choose the category to best suit your business and its achievements carefully. The process of applying in itself is highly motivating, which we could probably all do with right now amid all the chaos going on in the world.”

S TAR

AWAR DS

2022

For ticket and entry information Please visit Boutique Magazine » Boutique Star Awards (boutique-magazine.co.uk) or email Julie@bpmedialtd.co.uk

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112 | boutique. | JULY 2022

NEW TO THE U.K. FOR S23

ATHENS

OWN - DENMARK

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Showing dates: By basics/Own at Scoop London 17/19th July All collections showing at

25th July - 4th August Hutchinson Suite ASIA HOUSE 63 New Cavendish Street London W1G 7LP Appointments: M: +44 (0)7504 117954 E: info@jpf.london W: www.jpf.london

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nabling your customers to buy from you any time day or night is a great way to increase sales - and that’s what your website is for. Having a click-andcollect service integrated into your e-commerce site is a convenient tool for shoppers who are short of time. Click and collect allows customers to pick up purchases when it suits them, so they don’t have to wait in for items to be delivered.

Citrus-Lime’s Cloud POS Click & Collect is built-in to its Ecommerce platform. It offers customers the option of collecting their purchases in a way that fits around their lives and is simple to use.

Not only that, but it also provides a great way of showing customers what you have in stock as soon as they start browsing your online store. Because it’s linked to your inventory, Cloud POS Click & Collect will display your product lines availability straight away, so you never disappoint. If you’re a boutique group with more than one store, customers need only enter their postcode and Cloud POS Click & Collect will let them know where your stock is available and when.

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Boutique Star Awards 2022 Date:

8th November

Venue:

The Mayfair Hotel London Welcome drinks and canapes 3 course dinner with wine awards ceremony and DJ after party

Tickets £150 Ticket info contact: Julie@bpmedialtd.co.uk Entry info visit: Submit an Entry » Boutique Magazine (boutique-magazine.co.uk) 114 | boutique. | JULY 2022

To view the full collection and digital catalogue visit our website

www.dantejewellery.co.uk Spring collection and digital catalogue are available on our website T: 01260 226 588

Email: info@dantejewellery.co.uk

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No minimum for online orders and no-quibble returns policy if an item is not what you expected via our Freepost address

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