Boutique Magazine August 2022

AUGUST 2022

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 141

Summer essentials

SS23 womenswear Sustainable fashion Short order accessories Moda at Autumn Fair

UK Customer Service +44 07368175176 ukinfo@franklyman.com Showing at Harrogate Fashion Week Stands C34 & C24

EDITOR’S LETTER

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 515288 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Lily and Me; Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com

Greener thinking

J

uly’s record-breaking heatwave has further highlighted climate change and the need for sustainability. Fast fashion’s environmental impact is well documented and there’s been a real sea change in opinion among shoppers about its real cost to the planet. Many indies and brands are now making extra efforts to offer their customers a greener alternative, promoting made-to-last products produced ethically using eco-friendly fabrics. If you’re hoping to increase your offer of conscious products and brands for AW22, we pick out some stylish options in this issue on page 64.

Buying season is back in full swing with numerous trade shows taking place across the country. But it hasn’t all been plain sailing – despite the absence of covid restrictions. With Pure London (and Scoop) taking place during the hottest day on record, the blistering heat and advice against travel threatened to derail the show’s return to Olympia. However, according to organisers and many exhibitors, orders were strong. INDX Womenswear and Harrogate Fashion Week, meanwhile, took place amid the latest train strike. But attendees were undeterred by any changes to travel plans and both events saw a strong turnout. Turn to our news pages on page 15 to read more.

If you haven’t managed to source all the products and new brands you were hoping for, next month’s Moda at Autumn Fair looks to be well worth

a visit. Turn to page 29 for our pick of must-see exhibitors.

Elsewhere in this issue we speak to Sassy and Boo founder Alison Townshend about her inspiring 17year journey from property developer to international brand and indie retail group owner. Read our exclusive interview with the savvy business owner on page 81.

Finally, I’d like to thank everyone who has submitted a Boutique Star Awards entry. We’ve been blown away by the standard of entries for this year’s competition and we’ll be announcing the shortlist on our website and social channels soon.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine

STOCK STOCK UP UP

STOCK STOCK UP UP

Pretty Pretty green green SUSTAINABLE SUSTAINABLE FASHION FASHION BUYS BUYS THAT THAT AREARE BOTH BOTH STYLISH STYLISH ANDAND PLANET PLANET KINDKIND

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BACKPACK, BACKPACK, KIND KIND BAG, £POA BAG, £POA

NECKLACE, NECKLACE, SCREAM SCREAM PRETTY, PRETTY, £16.50£16.50 HOODIE, HOODIE,

BY BASICS/

BY BASICS/ OWN,OWN, £POA £POA

STOCK UP

Stock Up

WHAT TO BUY NOW

BY MALINA AW22

JACKET, JACKET, ARMEDANGELS, ARMEDANGELS, £POA £POA

oncerns oncerns aboutabout the the environment environment are quite are quite rightlyrightly leading leading fashion fashion brands brands to re-evaluate to re-evaluate their sustainability their sustainability commitments. commitments.

For For this reason, this reason, it’s never it’s never been easier been easier for for independent independent retailers retailers to source to source high high quality quality garments garments mademade with ecowith ecofriendly friendly fabricsfabrics and processes. and processes.

Here Here we pick weout picksome out some of ouroffavourite our favourite options options for AW22… for AW22…

EARRINGS, EARRINGS, PEOPLE PEOPLE TREE, TREE, £POA £POA AMIRAAMIRA SHOPPER, SHOPPER, SAMSOE SAMSOE SAMSOE, SAMSOE, £POA £POA

ORGANIC ORGANIC COTTON COTTON BRA, BRA, MAGICBODYFASHION, MAGICBODYFASHION, £POA £POA

FABRIC FABRIC CONDITIONER CONDITIONER REFILL, REFILL, MOAM, MOAM, £POA £POA

WATERPROOF WATERPROOF COAT,COAT, RAINS,RAINS, £POA £POA

T-SHIRT, T-SHIRT, SCOTCH SCOTCH AND SODA, AND SODA, £POA £POA

KNITTED KNITTED TROUSERS, TROUSERS, NOTESNOTES DU NORD, DU NORD, £POA £POA BOILERSUIT, BOILERSUIT,

BY BY BASICS/ BASICS/ OWN,OWN, £POA £POA

FOX RING, FOX RING, LILY LILY CHARMED, CHARMED, £14.50£14.50

TUNIC, TUNIC, COSTER COSTER COPENHAGEN, COPENHAGEN, £POA £POA

VEGAN VEGAN TRAINERS, TRAINERS, LERINS, LERINS, £POA £POA

RILEYRILEY JEANS, JEANS, SAMSOE SAMSOE SAMSOE, SAMSOE, £POA £POA SHEEPSKIN SHEEPSKIN BOOTS, BOOTS, EMU AUSTRALIA, EMU AUSTRALIA, £POA £POA

ZSISKA

Showing at Top Drawer

SOCKS, SOCKS,

| AUGUST | AUGUST 64 | boutique.

64 | boutique.

2022 2022

Step this way TROUSERS, TROUSERS,

BY BY BASICS/ BASICS/ BLUSBAR, BLUSBAR, £POA £POA

ARMEDANGELS, ARMEDANGELS, Sigal Distribution £POA £POA 01784-482888 | boutique. | boutique. | 65 | 65 sigaldistribution@gmail.com AUGUST AUGUST 2022 2022 www.sigaldistribution.com

W

ith the SS23 buying season now well underway, we pick out some must-see collections and brands to help you create a winning new-season edit…

AUGUST 2022 | boutique. | 29

AUGUST 2022 | boutique. | 3

Spring Summer 23 Collection New To Carol C Collections Av erage Dre ss Price £21 A striking collection of printed dresses, tops and separates in beautiful cotton fabrics Full brochure available on request Every shape available in 24 prints! www.carolccollections.com

Spring Summe r 23 Collection www.carolccollections.com Showing UK Wide |5 AUGUST 2022 | boutique.

Leeds Showroom & Regional Agents

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows AUGUST 2022 | boutique. | 9 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

10 | boutique. | AUGUST 2022

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows AUGUST 2022 | boutique. | 11 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

PAGE TITLE

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd 12 | boutique. | AUGUST 2022

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claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

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AUGUST 2022

boutique.

AUGUST 2022 | boutique. | 13

Manchester Showroom: 14th August- 18th August Joanna Edwards Agency info@joannaedwardsagency.co.uk 07512550346 / 07989014141 xenia-design.hr / info@xenia-design.hr

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

LYNSEY MCGARRIGLE, SARAH SCOTT AND RICHIE CRAWFORD FROM MCELHINNEYS IN IRELAND

T

Attendee numbers surge by 75 per cent at “record-breaking” Harrogate Fashion Week

his month’s Harrogate Fashion Week attracted a significantly higher number of attendees than its previous editions, with 50 per cent more visitors on Sunday and 75 per cent more on Monday compared to the same days in July 2021.

Now in its seventh season, the two-day event increased its floor space for SS23, showcasing the latest womenswear, footwear and accessories across three halls inside Harrogate Convention Centre.

Retailers reportedly travelled from across the country this season, with buyers arriving from as far afield as Ireland, Inverness and Bournemouth.

According to organisers, Harrogate Fashion Week is “no longer a regional event” and has earned a place on the fashion trade calendar as one of the UK’s largest womenswear exhibitions.

Co-founders Wendy Adams and

Sarah Moody say they are thrilled with the response to the show’s latest instalment and are currently forging plans to increase its duration from two to three days for the spring/ summer seasons: “Buyers can do a complete buy at Harrogate Fashion Week as it offers great daywear, eveningwear, shoes and accessories all in an easy-to-navigate layout,” says Sarah. “There’s really no need to go anywhere else.”

She adds that its spa town location is also appealing among attendees: “Many have commented that the show was like the ‘good old days’ when fashion took over Harrogate,” she says. “They love its great mix of business and pleasure.”

Buyers visiting this season’s show were able to peruse the latest collections from regular exhibitors Isabella, Orientique, Marble, Pomodoro, Veromia, Rino

and Pelle, Dolcezza, Lily and Me, John Charles, Bariloche, Tilley and Grace, NYDJ and Kevan Jon. Meanwhile, various newcomers were also present including Taifun, 5 Hearts from Eugen Klein, Bianca, Troy London, Paramour, Henrietta Steffenson and Luella.

Many exhibitors reported a positive experience following the show. “We opened lots of new accounts and had a great reaction to our range,” says Louise Collins from British womenswear brand Alice Collins, which returned this season.

Meanwhile, Ian Campbell Smith from Rino and Pelle adds: “We’re really happy with the growth of the show, our location in the new hall is great. Fantastic lunch, too.”

The eighth edition of Harrogate Fashion Week will take place on 5-6 February 2023; visit harrogatefashionweek.com for updates.

AUGUST 2022 | boutique. | 15

FASHION FIX

Help to Grow: Digital now open to smaller businesses The government’s Help to Grow: Digital scheme is now available to businesses with fewer than five employees. The incentive cuts the price of 30 approved digital business solutions, with discounts on e-commerce, accounting and CRM software worth up to £5,000.

It is also introducing support and advice for SMEs on adopting digital technology. Applications for advice platforms to partner with the scheme are now open, with the service expected to go live later this year.

Martin McTaguesaid, chair at the Federation of Small

HENRIK DONNESTAD ON UNSPLASH

Businesses (FSB), comments: “The government has rightly listened to our call to expand digital support to all small employers. Reducing the threshold to one employee really makes a difference in this space. Together with the addition of e-commerce software and one-to-one advice for SMEs on technology adoption, this will enable more small businesses to fulfil their growth ambitions.”

CLAY BANKS ON UNSPLASH

Small business owners plan to increase prices to offset rising costs Almost half of all small business owners in the UK (49 per cent) are set to increase their prices this year as they battle rising costs. One in five SMEs intend to raise prices by 6-10 per cent while 7 per cent are considering an increase of as much as 20 per cent.

The findings are from The SME Insights Report, released by insurance provider Simply Business, which polled 1,000 small business owners around the UK on their response to the current economic crisis.

Elsewhere, it finds that expansion plans are also on hold for many 16 | boutique. | AUGUST 2022

SMEs. Almost half (48 per cent) say they’re unlikely to hire any additional employees while two in five (40 per cent) are delaying opening new or additional premises.

Three in five (62 per cent) believe that the economy is set to worsen over the next six months but remain confident in their business’ ability to weather the storm. The majority of those polled (71 per cent) say they feel optimistic about their prospects over the next six months.

Commenting on the new research, Jonathan Portes, professor of economics

Indie group Sassy and Boo opens eighth boutique

Sassy and Boo is set to open its eighth bricks-and-mortar store in the picturesque town of Marlborough this month. The new boutique, which joins the indie group’s other stores located around the Cotswolds, will stock its own Luella label alongside a curated line-up of brands from the UK and Europe.

Founder Alison Townshend says she chose the location because of its well-heeled visitors and inspiring line-up of independents: “We’re so excited to bring Sassy and Boo to Marlborough. It really feels like a successful town story among the current doom and gloom and we’re delighted to be part of it. We believe we’ll compliment the other shops there to offer a truly great shopping and leisure experience.”

Turn to page 81 to read our exclusive interview with Alison Townshend. and public policy at King's College London, says: “Small businesses in the UK have had to cope with overlapping economic shocks over the past three years – the pandemic, Brexit and now the cost-of-living crisis.

“What this study shows is that despite the general economic pessimism, most businesses remain resilient.

Like consumers, they expect the UK economy to worsen significantly over the next year, but they remain reasonably confident about their own prospects in the face of rising cost pressures.”

www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819

FASHION FIX

Boutique barometer INDUSTRY SALES FIGURES JUNE 2022 (VERSUS JUNE 2021)

-19.72% Pure London returns to Olympia amid unprecedented UK heatwave Buyers battled soaring temperatures in the capital last month to attend the latest edition of Pure London.

Returning to Olympia for the first time in over two years, the three-day event offered a unique mix of new and established global brands, inspirational educational content, catwalk shows and trend presentations. Visitors were also able to attend Scoop, which took place for the first time in the newly refurbished Olympia West.

Following the success of its new section Pure Jewel, event director Gloria Sandrucci says there are many new developments in the pipeline for Pure London: “We offer the most comprehensive

global fashion offering for retailers – the show’s future is global, educative and inspiring. This is just the beginning.”

Pure London will increase in size for its February 2023 edition, introducing eco-led fashion section Purely Sustainable. Meanwhile, it will also work with London Edge founder Carole Hunter to develop new alternative brands area, Pure Edge. Organisers say there are further developments planned within the subsectors of its Womenswear destination to include Premium, Gen Z and Pure Body.

The next edition of Pure London will take place at Olympia on 12 -14 February 2023.

Demand for loungewear remains high as shoppers prioritise comfort If you thought the appetite for stretchy waistbands disappeared with covid restrictions, you are very much mistaken. According to research by Parisian trend forecaster Promostyl, loungewear is still very much in demand.

Its data shows loungewearinspired pieces were up by 12 per cent in fashion collections for AW22 while 61 per cent of female shoppers are allocating more budget to such garments. However, there is a move away from the type of loungewear consumers were wearing in 18 | boutique. | AUGUST 2022

lockdown to smarter pieces that can be worn outside. “Consumers are mixing loungewear with sportswear and more formal pieces to create comfortable outfits that still look chic,” said artistic director Sebastian Renault, discussing the trend on stage at Pure London. “There is a casualisation of the dress codes.”

With this in mind, tracksuits are being updated with more tailored details such as darts, tapered legs and structured waistbands. Natural fibres, organic cotton and soft ribbed knits imbue this timeless

Average sales quantity

-0.43% Average selling price

-0.93% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

SCHIESSER SS23

look with sustainable credentials.

“Comfort is the backbone of fashion now,” added Renault.

NEW COLLECTION

SPRING I SUMMER 2023 Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk capriceshoesgb capriceshoes.com

FASHION FIX

Colour block

Fresh from Pure London and Harrogate Fashion Week, Luella’s AW22 knitwear range is garnering a positive response from buyers. Its Jenna Colour Block Cashmere Knit is a standout style, boasting rich berry hues knitted in a super-soft high content cashmere blend. Blue and green colourway option also available, £POA; Tel: 01454 238 940 luellafashion.com

Denim dream

Perfect for transitioning into warmer weather, Rabens Saloner’s contrast denim jacket will bring a utilitarian edge to tailoring this pre-SS22. £POA; E: julie@rabenssaloner.com

Treasure trove STRIKE GOLD WITH OUR LINE-UP OF COVETABLE FASHION BUYS

Everyday style

Perfect for easy summer dressing, Lily and Me’s pretty shirt-style Budding tea dress is crafted in organic cotton slub and comes in a navy Cosmos print. Team it with white trainers for easy everyday glamour. £POA; Tel: 01452 207 766 lilyandmeclothing.com

Pink power

Bring sparkle to your boutique’s jewellery line-up with Scream Pretty’s Oval Baguette Hoop Earrings. Featuring dazzling pink cubic zirconia stones, wear on upper or lower piercings or link together to create a statement look. £21.50; E: trade.screampretty.com tradescreampretty.com

20 | boutique. | AUGUST 2022

Summer florals

British boutique brand From My Mother's Garden has launched a range of short order satin jackets in stunning prints. Choose from Black Lace, Aqua Neon Leaf, Pink Neon Leaf and Wisteria in sizes S-XL. £POA; Tel: 07825 148 040 frommymothersgarden.co.uk

EXHIBITING AT: Just Around the Corner Manchester: 2nd-3rd August SHOWROOM DETAILS: Manchester showroom: 14th-18th August; Elliot House, 151 Deansgate, Manchester M3 3WD

Joanna Edwards Agency www.joannaedwardsagency.co.uk 07989014141 / 07512550346 joannaedwardsagency@gmail.com

FASHION FIX

Blue planet

With over 70 per cent of its collection now made from sustainable fibres, Munthe’s AW22 line-up features elegant silk dresses, recycled polyester accessories and organic cotton separates. £POA; E: hlm@munthe.com

Go with the flow

Combining oversized cuts with sustainable materials, Schiesser’s SS23 collection offers underwear, loungewear and nightwear that feels airy and light against the skin. £POA; E: sales@concrete-concept.org concrete-concept.org

Boutique loves…

ELEVATE YOUR OFFER WITH THESE STANDOUT FASHION PICKS

Fashion royale

Classic feminine style gets a modern update for AW22 with Saint James’ 100 per cent wool Royale doublebreasted coat dress. With handy front pockets and timeless stripes, it’s an effortlessly chic new-season wardrobe staple for every occasion. £107.70; Tel: 0203 432 6387 E: sales@doublehagency.com

Get packing

Sold as a set of three, Kind Bag’s 100 per cent recycled and recyclable zip pouches are perfect for packing a neat suitcase and durable enough for organising possessions at home. £POA; E: hello@kindbag.co kindbag.co

Future icon

To celebrate its 10-year anniversary, British womenswear label The Fold has unveiled a limited-edition Future Icons collection based on some of its most iconic designs. Expect day to night styles in the finest quality fabrics, such as this Italian wool crepe Laviano dress. £POA; Tel: 0207 336 7599 thefoldlondon.com 22 | boutique. | AUGUST 2022

SHOWING AT MODA STAND: 8F60

+90 532 421 24 54 info@hukkadesign.com www.hukkadesign.com Looking for UK distributor and agents

FASHION FIX

Autumn brights

Designed in the UK, Capri London’s womenswear offers casual everyday elegance. For AW22 its collection combines natural and sustainable fabrics such as bamboo and cotton Lycra with clever use of colour and contemporary styling. £POA; Tel: 0203 819 0819 E: sales@ capriclothing.co.uk capriclothingonline.com

Winter woollens

A wardrobe staple for AW22, by basics’ cosy flared ankle trousers are crafted in 100 per cent mulesingfree merino wool, with each pair made to order to help minimise waste. £POA; pg@bybasics.com bybasics.com

Wash day

Containing an aromatic blend of lavender, cedarwood and bergamot oils, Moam’s 99.5 per cent natural Monte Carlo Laundry Detergent is gentle on clothes and kind to sensitive skin. Shoppers buy a reusable aluminium bottle to refill forever with its eco-friendly one litre pouches. £POA; moam.co E: hello@moam.co

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

Dry spell

Sheep inc. has joined forces with The Knit Edit to create a limited edition capsule range. With 100 per cent of its profits going to LGBTQ+ charity Mermaids, the four-piece line-up includes two striped merino wool jumper shapes inspired by 1980’s club culture in two different colourways. £POA; sheepinc.com

Bare necessities

Crafted in ultra-smooth European recycled microfibre, Nudea’s latest Second Skin Collection includes two non-wired bras and three brief styles in black and three different shades of nude. £POA; E: info@nudea.com 24 | boutique. | AUGUST 2022

pg@bybasics.com bybasics.com

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@janedavidson52

“We were so excited to be featured in @atterley‘s Edit with a spotlight on the boutique as one of the most celebrated in Edinburgh!”

@purelondonshow

“The catwalk shows, brought to you in partnership with Drapers magazine, offer exciting moments during the day, featuring some of our exhibitors, from Jayley Collection to Alma en Pena.”

@bybasics.aps

“Scoop…come and meet us. WOW…Olympia Kensington doesn’t disappoint. Learn more about by basics and our mindfully made essentials.”

@alluringboutique_elgin

“…I’m heading off to London tomorrow for trade shows just when the weather gets super, super hot there. We’ve not really experienced that heat here so it will be a shock to the system…”

Social butterflies

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@dominostyle65

@janedavidson52

@aspigalondon

If you’re looking for inspo to create outstanding reels, hit the follow button on womenswear indie group Domino for an Instagram masterclass.

Stocking gorgeous brands such as Isabel Marant and The Vampire’s Wife, Edinburgh indie Jane Davidson offers followers a daily dose of inspiring fashion content.

With a focus on sustainable and ethical fashion, the Insta page for London brand Aspiga offers stylish updates of eco womenswear that doesn’t cost the earth.

26 | boutique. | AUGUST 2022

H A R RO G AT E

FAS HI ON WEEK A BIG THANK YOU TO EVERYONE WHO ATTENDED AND SUPPORTED HARROGATE FASHION WEEK

J OIN U S NE X T SE A SO N ON TH E 5 TH - 6 TH F E B RUARY 2023

TO EXHIBIT C ALL SARAH: 07551329675 W W W . H A R R O G A T E F A S H I O N W E E K . C O M

ZSISKA

Showing at Top Drawer Sigal Distribution 01784-482888 sigaldistribution@gmail.com www.sigaldistribution.com

STOCK UP

Stock Up

WHAT TO BUY NOW

BY MALINA AW22

Step this way

W

ith the SS23 buying season now well underway, we pick out some must-see collections and brands to help you create a winning new-season edit…

AUGUST 2022 | boutique. | 29

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

THE FASHION TROUSERS BRAND To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

London To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

PROMOTION JAYLEY

Destination fashion

HEAD TO NEXT MONTH’S MODA AT AUTUMN FAIR FOR MUST-HAVE COLLECTIONS AND NEW-SEASON INSPIRATION

N

ow an integral part of Spring Fair and Autumn Fair, Moda returns to NEC Birmingham this 4-7 September cementing its place as the new fashion destination at the UK’s largest marketplace for home and gifts.

Encompassing four key sectors including womenswear, footwear and accessories, the four-day event is one of the best places to discover the latest trends, sustainable brands and musthave looks of the season.

This season’s edition boasts an inspiring line-up of exhibitors to help buyers curate outstanding edits. The

Godske Group will be showcasing new collections from 12 contemporary ready-to-wear brands including Gomaye, Noen, Que, Frandsen, Normann, Icona, Robell, Habella, That’s Me, Sunday, Tia and Molly Jo. Meanwhile, renowned for its bold colours and vibrant womenswear and accessories, Jayley returns to Moda this season alongside Turkish readyto-wear brands Hukka Design and Jus de Pommes. Also from Turkey and exhibiting at Moda for the first time are contemporary brands Manin Collection and Rafaello.

Following its record-breaking season at February’s Moda at Spring

CONTACT: autumnfair.com/ download the official Autumn Fair app 36 | boutique. | AUGUST 2022

Fair, Saloos will also present its latest collection while sponsoring the Moda Catwalk. Northern Irelandbased Lighthouse Clothing also returns with its popular coastal inspired leisure and outerwear.

For sustainable options buyers are spoilt for choice - from newcomer Pretty You London to The Bamboo Wardrobe. Nomads Clothing is also launching a colourful footwear range in ethically-sourced materials for SS23 in addition its womenswear garments made using natural fibres and GOTS certified organic cotton.

When it comes to fashion accessories and gifting options, there’s plenty of choice at Moda.

Look out for POM (Peace of Mind), Zelly, Ashwood Leather, Suzie Blue, D&X, Nova Leathers, Jackie Brazil and Lisa Angel. A host of new brands also join the sector this season including IXXXI Jewelry, Soruka Barcelona and Esoteric London.

Footwear is also a strong sector at the show and buyers will be able to explore a comprehensive range of contemporary brands for men, women and children.

Standout exhibitors include Lunar, Kidderminster, LJ&R, XTi, Fly London, Legero, Superfit, Marsan Footwear, Chatham, Zannaa, MJUS, NT Wholesale Footwear, Mustang, Think!, Refresh, Blowfish Malibu, Alpe, Hogl, and Brenda Zaro.

Last but not least, Moda’s Jewellery and Watch area offers a curated product line-up. Returning brands Sea Gems, Scream Pretty, Kali Ma Designs and Reeves and Reeves will unveil their stunning collections alongside new brands Cavendish French, LBL Jewellery, Ping Ping Jewellery and The Old Farmhouse Jewellery.

A trend-led edit of exhibitor’s collections will also be brought to life on the Moda Catwalk, with three inspirational shows taking place each day alongside a host of educational and inspiring talks from industry experts.

The ultimate fashion destination, Moda is the place to discover the latest trends, new designers and must-have looks that will adorn the season.

Get your free ticket at autumnfair.com/visitor-registration AUGUST 2022 | boutique. | 37

MODA PREVIEW NOEN

ROBELL

Scandi womenswear brand NOEN offers timeless yet contemporary styles for fashionable women who want versatility for their wardrobes.

Its comprehensive collection offers pieces for every occasion that celebrate all body types with flattering silhouettes and sophisticated colourways. Expect beautiful prints and strong seasonal qualities.

MOLLY JO

In-season womenswear brand Molly Jo offers sophisticated and elegant garments designed in Denmark. With an eye for detail and perfect fit, the label’s styles boast figure-enhancing silhouettes and details designed to flatter. Each collection offers light tops and dresses in eye-catching prints and colourways alongside elegant trousers and jumpsuits.

QÚE

Take note

FROM SOPHISTICATED DRESSES TO IMPECCABLE-FIT TROUSERS, DON’T MISS GODSKE’S LINE-UP OF WOMENSWEAR BRANDS SHOWING AT NEXT MONTH’S MODA TIA

Made for women who don’t want to compromise on style or quality, Tia’s collection appeals to discerning shoppers looking for everyday elegance. From jersey and jacquard to satin and Brazilian stretch fabric, its garments are crafted in quality materials carefully selected by its design team to achieve the perfect fit.

38 | boutique. | AUGUST 2022

GOMAYE

For stylish women at every age, Danish brand Gomaye marries Scandi tradition with international fashion trends, creating beautiful classics with a modern twist. The brand first launched in 2017 with a focus on effortless and easy-to-wear fashion with an impeccable fit. Today each of its collections offers timeless dresses, separates and outerwear crafted in luxurious fabrics.

Created for women of all ages, Qúe’s target market is the woman who dares to stand in the spotlight.

Each seasonal line-up appeals to shoppers who are looking for edgy and sophisticated womenswear that doesn’t compromise on quality or fit.

Its garments are crafted in quality natural fabrics including viscose, cotton, silk and linen.

THAT’S ME

Created for on-trend plus-size women, That’s Me produces a fashionable lineup of womenswear in UK sizes 18-28.

Its styles boast high quality fabrics and stylish cuts with feminine details.

Each collection features natural fibres mixed with elastane and polyamide for maximum comfort.

GODSKE

The first clothing line created by the Godske Group, its namesake label offers chic and feminine womenswear for every occasion. Central to its lineup are its signature dresses and gowns, which are created with flattering and commercial details such as longer hemlines and sleeves. Buyers can expect well-fitting pieces, sophisticated shapes and high-quality fabrics.

MODA PREVIEW FRANDSEN

I'CONA

GOMAYE

MOLLY JO

NOEN

HABELLA AUGUST 2022 | boutique. | 39

MODA PREVIEW QUE

ROBELL

Renowned for its ultra-comfortable, superb-fit trousers, German brand Robell creates garments for real women. Each seasonal collection offers on-trend colours, prints and patterns with a plethora of different styles, fits, lengths and fabrics. The search for your customers’ perfect pair of trousers is over.

TIA

collections are perfect for women who want to look stylish every day.

Its seasonal ranges feature superior fabrics such as flannel and wool.

Each piece boasts an exceptional finish and perfect fit for women of all sizes.

SUNDAY

THAT'S ME

on-trend coats and raincoats with a focus on quality. Its outerwear boasts refreshing details, timeless design and a sporty aesthetic – making it the perfect choice for UK indies. The label uses robust fabrics ranging from luxurious cashmere to technical water-proof materials.

NORMANN

Luxury casualwear brand I’Cona creates sophisticated off-duty womenswear with a focus on quality and comfort. Buyers can expect intense attention to detail, impeccable quality and perfect fit for shoppers who want to look feminine and well put together for every occasion.

Danish womenswear label Sunday specialises in vibrant casual styles for discerning shoppers. The brand aims to deliver its collections into stores at the right time during the season so shoppers can update their wardrobes all year round. Its designers are inspired by global trends, which are then incorporated into its commercial styles boasting quality fabrics and finishing.

HABELLA

FRANDSEN

Showing at Moda at Autumn Fair, Godske’s London showroom and various hotel venues around the country.

I’CONA

Creating quality womenswear for discerning shoppers, Habella’s

A leading producer of outerwear for over 50 years, Frandsen offers

CONTACT: Tel: 0207 636 3063 godske.com 40 | boutique. | AUGUST 2022

Designed for all women, Normann creates perfect-fit coats and raincoats whether shoppers wear petite, standard or plus-size. Its bi-annual collections include a wide variety of commercial designs that reflect current fashion trends.

Expect the highest quality fabrics, strong details, supreme finishing and outstanding functionality.

EXPRESS IN SEASON COLLECTION To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

MODA PREVIEW

Floor fillers

DISCOVER THE LATEST WOMENSWEAR AND ACCESSORIES AT NEXT MONTH’S MODA AT AUTUMN FAIR

PARAMOUR HUKKA

STAND: 8F60 Founded in Turkey in 2012, Istanbulbased womenswear label Hukka Design combines modest style with a contemporary aesthetic. Its functional and non-linear designs are perfect for women who want to dress well regardless of their lifestyle.

Over the past decade the brand has grown into an international business exporting to 27 different markets with 150 stockists in Turkey alone. Standout pieces for summer include flowing wide-leg trousers in numerous colourways, printed and plain coloured blouses, pretty belted dresses with long sleeves and a range of easy-wear casual pieces with striking details. The brand made its Moda debut at the show’s most recent edition with Spring Fair in February and is returning next month to unveil its latest collection to UK buyers.

CONTACT: hukkadesign.com info@hukkadesign.com 42 | boutique. | AUGUST 2022

SALOOS

STAND: 8D60-F61 A fashion wholesaler established for over 30 years, British label Saloos creates all-inclusive fashion for mature shoppers. Its collections are available on both short and forward order, offering chic wardrobe classics inspired by Italian trends - all designed in-house. With a focus on quality craftsmanship and fabrics, the brand’s signature prints create a striking statement while its feminine silhouettes and flattering cuts are sure to be a popular choice for shoppers. Its latest collection includes a range of chic dresses and blouses alongside skirts, trousers and jackets in a trend-led seasonal colour palette. Best-selling pieces include its popular two-in-one double layered dress and jacket, a flattering double-layered A-line dress as well as dipped-hem shirts and blouses.

CONTACT: Tel: 0161 837 6010 E: sales@saloos.com saloos.com

STAND: 8B20-C21 Leicester-based fashion importer Paramour supplies an extensive range of knitwear to boutiques as well as a huge line of dresses, skirts and blouses. The company launched in 1974 after its well-travelled founder was inspired by global textiles and artisanal crafts. Today its 60,000 sq ft warehouse space is home to a range of continually updated knitwear, leisurewear and classic fashion staples as well as trend-led designs and accessories. Buyers will be able to browse some of the most popular pieces in its latest collection at Moda, which are available on both short and forward order. Standout designs in its 200-piece AW22 collection include long-line patterned cardigans and sweaters embellished with lace, sequins, pearls and embroideries.

Wholesale prices range from £7.95 to £12.95 while the minimum order requirement is £200.

CONTACT: Tel: 0116 263 0044 E: ashraf@paramountknitwear.com paramountknitwear.com

MODA PREVIEW

LILY AND ME

SCREAM PRETTY

STAND: 7G60 British jewellery brand Scream Pretty creates luxe and affordable jewellery designed in the UK. Its range is bursting with stylish high-quality jewellery options - from wear-all-day huggie hoops, ear cuffs and threader earrings to mismatched stud sets, pendants, rings and layering chains.

Named Emerging Brand of the Year 2020 by Retail Jeweller magazine, its designers create on-trend jewellery with edge. The brand’s signature style is the curated ear – combining piercings and ear cuffs in eclectic and co-ordinated combinations. All of its earrings and ear cuffs are cast from recycled sterling silver to help protect the planet’s natural resources.

Its latest collection embraces the ‘dopamine dressing’ trend, offering mood-enhancing colours and feelgood retro designs. Wholesale prices range from £9.95 to £21.95 while the minimum order requirement is £200.

CONTACT: E: trade.screampretty.com tradescreampretty.com

STAND: TBC Combining one-of-a-kind prints, quality fabrics and timeless silhouettes, British lifestyle brand Lily and Me’s clothing brings joy to customers wear after wear. For SS23 it is increasing its use of sustainable fabrics by utilising more slub jersey and organic woven cotton, low emission Ecovero woven viscose and Tencel Lyocell chambray. The new collection embraces the theme of buds to bloom as the weather warms up and nature blossoms.

Featuring two colour palettes, the range is designed to carry customers from early spring to high summer.

In the chillier spring months fluffy knits, twill, sweats and outerwear pair with bespoke printed dresses and separates. As summer arrives, a second drop includes the brand’s signature linen blend, viscose jersey, woven cottons and jersey alongside lightweight cotton knitwear. New styles and prints reflect the pretty and feminine mood of fashion while soft tactile knits complete the look.

Wholesale prices are around £18 per piece on average.

CONTACT: Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com

MISS MILLY

STAND: 7E65 Specialising in colourful and contemporary resin and handpainted jewellery, Miss Milly’s collections are all designed in the UK. The brand embodies modern, feminine British style, offering statement necklaces with coordinating earrings, bangles, cuff links and rings. Buyers can expect pretty pastels and tropical brights with light-catching properties and head-turning designs. Key pieces include its best-selling layered resin and paint necklace in a mix of vibrant hues, which is reinvented each season. The brand’s range also includes viscose and super-soft viscose and cotton blend scarves that coordinate with the rest of its range to create eye-catching displays. There’s also a capsule collection of purses alongside colourful enamel key rings, which are perfect for Christmas gifting.

CONTACT: Tel: 01905 622 509 E: hello@missmilly.co.uk missmilly.co.uk AUGUST 2022 | boutique. | 43

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, SHOES AND JEWELS

Turning heads

Landing in stores this November as part of its pre-SS23 collection, Rabens Saloners’ fluffy beanie will brighten up dull winter days until spring. £POA; E: julie@rabenssaloner.com

Fine art

Made from RPET fabric derived from used plastic bottles, Kind Bag’s new shoppers featuring designs by Dutch-Egyptian artist Roeqiya Fris are both pretty and planet-friendly. £POA; E: hello@kindbag.co 44 | boutique. | AUGUST 2022

Style staple

Handmade in Italy, ATP Atelier’s super-chic goes-with-everything Sensano tote bag has been reworked in a classic brandy colourway for SS23. £POA; E: sales@atpatelier.com

Kind sole

Reworked in new colourways for AW22, Emu Australia’s iconic Mayberry Slippers are made from natural sheepskin with flexible rubber soles. £POA; Tel: 0207 713 2080

In the shade

Perfect for catching some Indian summer rays, Joules’ floral print sunglasses feature a pretty design that will add a subtle pop of colour to outfits. £POA; E: wholesale@joules.com

Pop your collar

Made from sustainably sourced silk crepe de chine using off-cuts from its womenswear, Ethereal London’s Ruffle Collar will instantly update a plain knit or dress. £POA; E: sofia@blackpr.co.uk

Keepsake

The new IÐUNN collection by ecofriendly jeweller Aurum by Guðbjörg is full of dazzling keep-forever pieces inspired by Iceland’s myths and beautiful flora and fauna.. £POA; E: karl@aurum.is

Love triangle

Updating one of the biggest swimwear trends from the early noughties, Cliché Beachwear’s Trikini is crafted in premium Italian Lycra and comes with matching cover-ups. £POA; E: sofia@blackpr.co.uk

ACCESSSORIES

Check mate

Perfect for Christmas gift edits, Samsøe Samsøe’s 90 per cent wool scarf is just the thing for keeping out the chill when the cold weather bites this AW22. £POA; E: vitus@samsoe.com

Twist on a classic

US workwear brand Carhartt WIP has launched a collab line with Suicoke, reinterpreting two of the Japanese footwear label’s classic sandals. £POA; carhartt-wip.com

Abstract thinking

Sustainable artwork specialist Abstract House supplies a range of boutique-perfect prints on FSC certified paper – from autumn blooms to pretty abstracts. £POA; trade.abstracthouse.com

Nature walk

Made from natural materials such as bamboo and pineapple husk leather, YY Nation’s Nimbo merino sneakers are one of the lowest carbon footprint shoes around. £POA; E: info@yynation.com

Magic touch

Designed for wearing under backless and strapless tops, Magic Bodyfashion’s Breast Tape can be used a variety of ways for up to 12 hours a day. £POA; Tel: 0207 499 4598 magicbodyfashion.com

Cold comfort

Made from lightweight PU-coated polyester with nylon cuffs, Rains’ waterproof quilted mittens are essential for keeping fingers warm and dry in a cold snap. £POA; jc@rains.com

Golden girl

Inspired by gold Eastern Mediterranean jewellery, Miphologia’s Bead Earrings feature an eye-catching design that will elevate any day or evening look. £POA; E: info@miphologiajewelry.com.

Office chic

Make the post-holiday blues a bit more bearable with luxe Saudi label Bovenue’s signature Laila bag, perfect for going from desk to dinner. £POA; E: sofia@blackpr.co.uk

Socks appeal

Perfect for conscious shoppers, People Tree’s Winter Socks gift set features three pairs of organic cotton socks in autumnal tonal patterns. £POA; E: wholesale@peopletree.co.uk AUGUST 2022 | boutique. | 45

www.pomodoroclothing.com

SHOW DETAILS Harrogate Bridal Fair 11-13th August

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

SHOW DETAILS Harrogate Bridal Fair 11-13th August Moda 4-7th September

www.ellaboo.ie

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

Modern glamour

NEW COLLECTIONS

ELEVATE YOUR WOMENSWEAR EDIT THIS SS23 WITH OUR PICK OF STANDOUT NEW-SEASON COLLECTIONS

MARBLE

Established in 2008, Glasgow-based womenswear brand Marble is the brainchild of Lynn and Nick Williams who boast more than 70 years’ collective experience in fashion wholesale and independent retail. For SS23 its collection includes a range of vibrant colour combinations for added flexibility with in-store merchandising. Expect modern hues, bold abstract prints and flattering silhouettes with new shapes in dresses, skirts and trousers. The label’s knitwear has also been given an update with new lighter blends and chunky textures while its tees include beautiful details such as foiled prints, fresh patterns and statement studs.

AVERAGE WHOLESALE PRICE: from £12 to £35 MINIMUM ORDER REQUIREMENT: £2,500 CONTACT: Tel: 0141 882 6743 marblefashions.co.uk

DRESS ADDICT

Joining Carol C Collections’ roster for SS23, French label Dress Addict offers fresh and feminine womenswear for modern shoppers at impressive price points. Its capsule collection combines natural fabrics such as organic cotton with unique prints and beautiful silhouettes. Each of its dresses are cut on the bias to create a figure-flattering finish.

Central to the range are its bright

floral and abstract prints, with all core styles available in 24 print options to offer a vast choice for buyers. This season’s line-up features many key styles including button down tunics alongside a large selection of printed cotton dresses.

AVERAGE WHOLESALE PRICE: £9 for tops and £21 for cotton dresses MINIMUM ORDER REQUIREMENT: Small first orders accepted CONTACT: Tel: 0800 612 9009 carolccollections.com

POMODORO

Celebrating its 30-year anniversary, British brand Pomodoro creates relaxed and glamorous womenswear for affordable price points. Its SS23 collection is already receiving positive feedback after being unveiled at last month’s INDX Womenswear and Harrogate Fashion Week. Stockists have also reported strong sell-through rates for the SS22 season as in-person events return. “Consumers are looking for special occasion outfits that can be worn again and again in different 50 | boutique. | AUGUST 2022

settings,” says co-founder Noreen Puri. “This has always been the ethos behind Pomodoro - dress it up, dress it down, but never compromise on looking glamorous and unique whatever the occasion.” Key pieces for the new season include knee-length, midi and maxi dresses, full sweep tiered skirts, its best-selling shirt dress, playful tunics and flattering hi-low shirts.

AVERAGE WHOLESALE PRICE: £22 MINIMUM ORDER REQUIREMENT: £1,000 CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com pomodoroclothing.com

AUGUST 2022 | boutique. | 51

SHOW DETAILS Harrogate Bridal Fair 11-13th August

www.Lizabella .ie

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

SHOWING AT MODA 4TH-7TH SEP 22

Tate Fashions

64B Roseville Road, Leeds, LS8 5DR +44 7712398549 +44 1132459064

PROMOTION

Summer staples UP YOUR BASICS GAME THIS SS23 WITH KRIS FASHION’S ELEGANT EVERYDAY WOMENSWEAR

C

reating elevated basics for modern women, German womenswear brand Kris Fashion and sister label Cassia by Kris offer quality pieces to wear every day. The collection encompasses sweaters, sweatshirts, vests, mantels and t-shirts with original and unique details. With a commitment to the highest quality, its yarns and fabrics are all sustainable and from the EU meeting OekoTex Standard 100. For SS23 its collection includes chic but

comfortable pieces to take the wearer from Monday to Sunday.

Expect casual and stylish garments to wear all season such as loose-fit linen trousers and blouses, striped tees, knitwear in vibrant colours and patterns as well as bold print tees and dresses in cool cotton viscose.

Wholesale prices are around £35 per piece on average while the minimum order requirement is 50 pieces; limited stock available to buy in-season; showing now at Partners in Fashion, 35 Percy Street, London.

CONTACT: Tel: 0207 636 4207 partnersinfashion.com kris-fashion.com

Turn up the sunshine

AUSTRALIAN WOMENSWEAR LABEL ORIENTIQUE COMBINES EYE-CATCHING PRINTS WITH BOLD COLOURS AND ON-TREND SILHOUETTES

C

ombining exclusive hand-drawn prints, natural fabrics and ontrend silhouettes, every garment by Australian womenswear label Orientique is unique. Its focus on trends, true quality and attention to detail make it a great choice for discerning buyers. Only stocked by boutiques, the label’s garments are bright and eye-catching with a great size range from UK 8 to 24. For SS23, buyers can expect fun prints, vibrant colourways and flattering shapes. The collection is brighter CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com 54 | boutique. | AUGUST 2022

and bolder than ever while there’s a great selection of coordinating plain basics for easy styling. This season also welcomes the third year of Orientique Organics. Representing just 1 per cent of the world’s cotton production, its organic cotton is made by fabric mills and a dedicated team in India, which produces the finest fibres available on the market.

Delivered directly from Carol C Collections’ UK warehouse with no additional stamp duty, fees or delays; wholesale prices are around £15 for tees and £29 for dresses on average.

THE VERY BEST OF FASHION UNDER ONE ROOF ERFO • FRANK WALDER • JUST WHITE • KRIS FASHION • LECOMTE • MANISA MARIA VILLALOBOS • MARINA V • RELAXED BY TONI • TONI

SHOWING SUMMER 2023 FROM 25TH JULY – 26TH AUGUST 2022 THE COLLECTIONS WILL ONLY BE IN OUR LONDON SHOWROOM AND WE ARE VERY WELL EQUIPPED FOR VIRTUAL APPOINTMENTS. We also have several exciting new brands for summer 2023.

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

PROMOTION

Colour crush

BRITISH BRAND ONELIFE COMBINES BREEZY NATURAL FABRICS WITH EASY-TO-WEAR SILHOUETTES

B

ased on the layered ‘Lagenlook,’ British womenswear label Onelife designs breathable cotton clothing in a variety of shapes, textures and colours. Its pieces are easy to wear and travel-friendly with fabrics that require little or no ironing.

The label’s styles appeal to women of all ages and are hugely popular with the over 50s market. Offering a range of loose layers in on-trend colourways, the fabric is dyed after the garment is assembled, creating a unique lived-in finish. For SS23 the brand’s collection includes new

textures, vibrant hues and tiedyed features. Its range is inspired

by Earthy treasures and includes simple but beautifully cut garments in floaty fabrics. Key pieces include its reimagined best-selling Dana dress and Pisces over-top with raw edging. The range also includes new batik prints in green leaf and blue rain as well as a cool washed black range. Buyers can choose from short order designs available in up to six weeks and forward order collections. Wholesale prices are £20-£40 per piece on average while the minimum order requirement is £1,000.

CONTACT: Knights Fashion Agency, Tel: 01612 364 455 E: sales@knightsfashion.co.uk/ Stephanie White Agency, Tel: 00353 872 673 019 E: stephaniewhiteagencies@gmail.com

Turning heads

SHOW DETAILS Pure 17-19 July INDX 27-28 July Harrogate 31st July & 1st August

www.ellaboo.ie

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

SHOW DETAILS www.Lizabella.co.uk Pure 17-19 July INDX 27-28 July Harrogate 31st July & 1st August

Tate Fashions 64B Roseville Road Leeds LS8 5DR +44 7712398549 +44 1132459064

PLAY D R E S S U P T H I S S S23 W I T H TAT E FA S H ION ’S I N T ER N AT I O NA L LI N E-U P O F O C C A S I O N W EAR

M

ulti-brand agency Tate Fashions supplies retailers with high quality

casual daywear and occasionwear brands from across the UK and Ireland. Available on both short and forward order, its roster of

brands includes special occasion and day dress label Lizabella, which is renowned for its perfectfit garments and flattering silhouettes. For SS23 its collection is ideal for weddings, race days and special events. Expect bright colourways and head-turning dresses and separates in decadent luxury fabrics. Meanwhile, the Leeds-based agent also supplies contemporary daytime label I.nco, occasionwear label Bella Premium and Gracie.B, which specialises in easy-fit jersey dresses for all occasions. Finally, if you’re looking for in-season stock to refresh your rails, the Ella Boo collection boasts bright and beautiful dresses available for immediate delivery all year round. Wholesale prices range from £29.99 per piece for daywear up to £205.99 for occasionwear while the minimum order requirement is £1,000.

CONTACT: Tel: 01132 459 064/ 07712 398 549 E: tatefashions@hotmail.com E: info@lizabellafashions.co.uk lizabella.co.uk

56 | boutique. | AUGUST 2022

NEW COLLECTIONS

Sunny

STANDOUT PIECES FROM LILY AND ME’S VIBRANT SS23 COLLECTION

style

Crafted in a cotton rich blend, Lily and Me is bringing its popular rain resistant Woven Jacket back for its second season in fresh colourways green, navy and turmeric.

Cut in a feminine shape with gathered shearing at the sleeve and a slight frill, the cotton elastane Meadow Top in Spring Meadow print looks great paired with straight-leg jeans and tailored trousers.

Blending two of Lily and Me’s hero prints – Iris and Mosaic – the Ecovero Lenzing Causeway Dress is a standout choice for stylish sunny days.

Perfect for wearing all season, Lily and Me’s cotton jersey Budding Dress in Midsummer print features ultra-flattering cuffed sleeves and a tie belt for easy everyday glamour.

CONTACT: Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com 58 | boutique. | AUGUST 2022

Featuring a pretty on-trend frilled collar, the cool linen and viscose Lotus Top in Floral Print is a versatile summer staple that echoes the trends of the season. Pair it with Lily and Me’s linen blend Drift Trousers in Turmeric for instant summer chic.

E A s t e r n Counties L e at h e r SAWSTON

sales@ecleather.co.uk

Come and see us at:

CAMBRIDGE

01225 865317 www.ecltrade.co.uk

AUTUMN FAIR, NEC

STAND 8H60-7B61

PROMOTION

A world of colours

From chic neutrals to rich autumnal hues, create your own unique edit of styles from by basics/OWN’s line-up of more than 60 colourways in mulesing-free merino wool. Best of all, there are no long lead times or minimum order requirements.

Bespoke basics

Offering high quality womenswear that’s made to last season after season, by basics/OWN’s madeto-order garments reduce waste – making the brand a great sustainable choice for conscious boutiques.

Buying in-season OFFERING SLOW FASHION IN A PLETHORA OF COLOURS,

BY BASICS/OWN GARMENTS ARE AVAILABLE ALL YEAR ROUND AND MADE ESPECIALLY FOR YOU

Lovely layers

Create winter-friendly layered looks using by basics’ easy-to-wear pieces, such as adding a tonal roll-neck under a shirt or styling a cardigan and knitted dress in the same colourway.

Garment-dyed fabrics From shirts and trousers to jumpers and dresses, each by basics/ OWN style is sewn in raw fabric before being dyed and coloured in the shade you choose.

CONTACT: E: pg@bybasics.com bybasics.com 60 | boutique. | AUGUST 2022

Woolen details

A wardrobe staple for cooler weather, by basics/OWN uses 100 per cent mulesingfree merino wool across its range creating cosy garments boasting quality finishing and details.

Tor Fashion 07855 481651 www.torfashion.co.uk

Showing at Manchester JATC 2/3rd August 2022 Selling Dates 20th July 2022 - 20th August 2022 Showroom The Regus Building, Ground Floor, 48 Charlotte St, London, W1T 2HS Extravagance Ltd email: nazmachaudhry@gmail.com mobile: +44 (0) 7881 622888

PROMOTION

Natural selection

BRITISH BRAND OUT OF XILE CREATES TACTILE WOMENSWEAR IN NATURAL FABRICS – ALL PRODUCED IN THE UK

E

stablished since 1983, British brand Out of Xile produces its collections in the UK to the highest standards with a focus on elegant easy-wear styles. Its collection includes interchangeable outerwear, dresses and separates that can be mixed and matched to create individual looks. For SS23 its collection includes a wide variety of high-quality tactile fabrics that are perfect for staying cool on warmer days. Buyers can choose

from an array of summer-friendly garments in numerous colourways including soft crushed viscose linen, monochrome striped viscose cotton, dyed and printed linen in soft tones as well as vibrant printed jersey. Key pieces for the new season include a crushed viscose linen flared dress, a black and white maxi pocket dress and a multitoned print hem dress. Wholesale prices are around £55 per piece on average while the minimum order requirement is £1,500.

CONTACT: Tel: 07984 451 349/ 0208 281 9097 E: sales@inxile.co.uk

AUGUST 2022 | boutique. | 63

STOCK UP

Pretty green SUSTAINABLE FASHION BUYS THAT ARE BOTH STYLISH AND PLANET KIND

C

NECKLACE, SCREAM PRETTY, £16.50

JACKET, ARMEDANGELS, £POA

oncerns about the environment are quite rightly leading fashion brands to re-evaluate their sustainability commitments. For this reason, it’s never been easier for independent retailers to source high quality garments made with ecofriendly fabrics and processes. Here we pick out some of our favourite options for AW22…

ORGANIC COTTON BRA, MAGICBODYFASHION, £POA

T-SHIRT, SCOTCH AND SODA, £POA

BOILERSUIT, BY BASICS/ OWN, £POA

VEGAN TRAINERS, LERINS, £POA

64 | boutique. | AUGUST 2022

FOX RING, LILY CHARMED, £14.50

RILEY JEANS, SAMSOE SAMSOE, £POA

STOCK UP

BACKPACK, KIND BAG, £POA HOODIE, BY BASICS/ OWN, £POA

EARRINGS, PEOPLE TREE, £POA AMIRA SHOPPER, SAMSOE SAMSOE, £POA

FABRIC CONDITIONER REFILL, MOAM, £POA

WATERPROOF COAT, RAINS, £POA

KNITTED TROUSERS, NOTES DU NORD, £POA

TUNIC, COSTER COPENHAGEN, £POA

SHEEPSKIN BOOTS, EMU AUSTRALIA, £POA

SOCKS, ARMEDANGELS, £POA

TROUSERS, BY BASICS/ BLUSBAR, £POA

AUGUST 2022 | boutique. | 65

STOCK UP

QUILTED COAT, ETHEREAL LONDON, £POA

GREEN DRESS, COSTER COPENHAGEN, £POA

DRESS, SUGARHILL BRIGHTON, £24.65

JUMPER, BY BASICS/ BLUSBAR, £POA DRESS, ETHEREAL LONDON, £POA

SWEATSHIRT, SUGARHILL BRIGHTON, £19.65 ARMEDANGELS E: shop@armedangels.com, BY BASICS/ OWN E: pg@bybasics.com bybasics.com, COSTER COPENHAGEN Tel: 0045 5084 9855 costercopenhagen.com, EMU AUSTRALIA Tel: 0207 713 2080, ETHEREAL LONDON E: sofia@blackpr.co.uk, KIND BAG E: hello@kindbag.co, LERINS E: help@lerinslondon.com, LILY CHARMED tradelilycharmed.com, MAGICBODYFASHION Tel: 0207 499 4598 magicbodyfashion.com MOAM E: hello@moam.co moam.co, NOTES DU NORD E: sales@notesdunord.com notesdunord.com, PEOPLE TREE E: wholesale@peopletree.co.uk, RAINS E: jc@rains.com, SAMSOE SAMSOE E: vitus@samsoe.com SCOTCH AND SODA Tel: 0203 137 3901, SCREAM PRETTY tradescreampretty.com, SUGARHILL BRIGHTON E: wholesale@sugarhillbrighton.com

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SHOWING AT MODA STAND: 8B20-C21

AW22 AND SS23 AVAILABLE

0116 263 0044 ashraf@paramountknitwear.com

PROMOTION

She who dares

SWIMWEAR MEETS HIGH FASHION IN AUSTRALIAN BRAND AQUA BLU’S LATEST HEAD-TURNING COLLECTION

S

ince launching in 2000, swimwear brand Aqua Blu has established itself as a stylish label with a bold aesthetic. Its collections are designed in Australia – where it has been a market frontrunner for two decades - with global shoppers in mind. Today is it known for its lush fabrics, directional designs and statement prints, with its design team drawing inspiration from strong confident women around the globe. Buyers can expect a vibrant range encompassing attention-grabbing swimsuits, bikinis and cover-ups

that celebrate femininity. For 2023, creative director Kristian Chase takes shoppers on an exciting journey with flattering silhouettes and whimsical prints to bring joy to shoppers. Maintaining a quiet confidence in the Australian swimwear industry, Aqua Blu has evolved over the years under the guidance of already-established designers, producing cutting edge swim and resort-wear for a global market. Wholesale prices are around £30 per piece on average while there is no minimum order requirement; orders close at the end of September.

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk Patricia Eve Half Page Advert Boutique August 2023 Aqua Blu.pdf 1 01/08/2022 12:46:41

Please come and see the 2023 Apparel and Swimwear collections Just Around The Corner (JATC) - London 7th to 9th August - Edit Zone C

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Catalogue

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Tel: +44 (0)1423 885374 Email: info@patricia-eve.co.uk Website: www.patricia-eve.co.uk

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SPRING SUMMER 2023

Available to view from July 14th to August 19th By appointment only at No.12 The Ivories 6-18 Northampton Street Islington London N1 2HY Virtual appointments and sample boxes are available also www.yaccomaricard-wholesale.london

pauline@yaccomaricard.london

07813402941

PROMOTION BRENDA ZARO

CHIE MIHARA

Step it up

L

ast month Pure London joined forces with The Valencian Institute for Business Competitiveness (IVACE) and AVECAL to showcase a collective of Valencian footwear brands. Synonymous with expert craftmanship, natural materials and outstanding quality, we highlight some of the region’s best suppliers…

1. Chie Mihara

Creating styles that are feminine, fun and comfortable, Chie Mihara shoes feature an anatomical footbed designed specifically for women’s feet. Its eponymous designer draws on various influences – from Japanese techniques to vintage details from the 1930s and 1980s.

2. Lola Cruz

Combining trend-led designs and strong values, Lola Cruz creates unique footwear that inspires authenticity, evolution, freedom and femininity. Each of the brand’s designs is unique and features key details such as buckles, rivets or heels in exclusive materials.

SLOWWALK

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MAGRIT

8 BEAUTIFUL VALENCIAN BRANDS TO ELEVATE YOUR FOOTWEAR LINE-UP THIS AW22

3. Pedro Miralles

Specialising in quality footwear handmade in Spain, Pedro Miralles’ designs are carefully crafted to the highest standard. Its team combines traditional techniques with innovative processes, producing elegant, comfortable and high-quality styles.

4. Slowwalk

Urban brand Slowwalk creates stylish high quality and comfortable footwear for shoppers with a young spirit. Reworking classic designs with its own unique twist, its range includes casual shoes with a sporty aesthetic.

5. Wonders

Produced in Elche, Wonders’ collections incorporate the latest technology and sustainable production methods. Its designs combine comfort, quality leathers and soft interiors, with innovations including its lightweight soles with Wondersfly technology.

its ecological slippers and sneakers.

The brand also adopts traditional techniques and handcrafted processes, with manufacturing carried out at local Spanish factories committed to reducing the environmental impact of shoe production.

7. Brenda Zaro

Established for 30 years, Brenda Zaro offers footwear styles for day to evening. Its designs boast the highest quality materials while each style also features full memory foam and anti-shock insoles as well as a flexi anti-slip sole.

8. Magrit

Spanish brand Magrit boasts a long-standing tradition in women’s shoemaking. Since 1929, quality has been its main goal. Buyers can expect luxe materials, quality craftsmanship and outstanding footwear designs throughout its range.

Mercredy uses plastic bottles collected from the ocean to make the fabric for

The next edition of Pure London takes place at Olympia on 12-14 February 2023; visit purelondon.com for updates.

PEDRO MIRALLES

WONDERS

6. Mercredy

Luxury womenswear handmade in Yorkshire Do you see yourself as a new stockist of Olivia Darcy?

Get in touch to arrange an appointment with one of our sales team.

T: 07392 992997

E: info@oliviadarcy.co.uk

W: oliviadarcy.co.uk

Amanda Knights Fashion Agencies was born over 20 years ago and began when i took over from my late father Michael Knights, a “true gentleman” who is deeply missed. I launched in Dale Street, Manchester City Centre and stayed there for many years but moved premises to the outskirts 3 years ago which has proved to be a very successful decision.

Our 3 beautiful Showrooms are based 5 miles from the City on East Lancashire Road, within easy reach of surrounding motorways or a short taxi ride from Piccadilly station. We have ample free parking outside with a lovely garden/patio area for lunches and refreshments.

Myself and my team pride ourselves in offering a relaxed sales atmosphere and enjoy very much our liaison and friendships with our loyal customers.

We have a varied selection of UK and International brands in the showroom offering ranges to suit all ages, sizes, styles and budgets.

If you would like to come along and see us or receive more details/brochure images on any of our brands please do get in touch, we would love to hear from you.

CLO US T

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Warmest wishes from Amanda and the Team

AMANDA KNIGHTS FASHION AGENCIES 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 | 07801 979682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk

DOWN TO BUSINESS

Down to Business

INSIGHT FOR FASHION INDIES

ALICE CAROLINE

Help to grow

A

s inflation rises and consumer confidence dips, indies will need to work hard to win over shoppers in the coming months. Here Jamie Saucedo at e-commerce fulfilment provider PFS reveals how retailers can retain loyalty while times are tough and reap the rewards later…

AUGUST 2022 | boutique. | 73

DOWN TO BUSINESS

Feeling the squeeze?

INDIES MUST BALANCE COST PRESSURES WITH CUSTOMER SATISFACTION TO SURVIVE THE COST-OF-LIVING CRISIS, SAYS PFS’S JAMIE SAUCEDO

P

rices have risen at their fastest rate for 40 years, with UK inflation hitting 9 per cent in May. As the cost of living continues to skyrocket, consumers are starting to cut back on their spending - and it is predicted that hospitality and retail will feel the brunt. According to recent reports, consumers are most likely to cut back on eating out and fashion as they adjust their spending to cope with rising costs.

With price hikes showing no sign of slowing down, consumer confidence in the UK has fallen to its lowest level since 1974. Despite a slight rise in overall retail sales in April (1.4 per cent) as the UK continues to bounce back from Covid, this could be short-lived amid further economic uncertainty.

The competition between retailers is now tougher than ever before as consumers have less in the way of disposable income to spend on items deemed non-essential. Now, more than ever, indies must work hard to maintain customer loyalty in order to secure their hard-earned cash, while also being cost-conscious when it comes to their own operations.

The other side of the coin

Of course, consumers are not the only ones feeling the squeeze right now.

Retailers are also facing spiralling costs on everything from energy and transport to staff and products.

According to a survey by Logistics UK, almost three-quarters (71 per 74 | boutique. | AUGUST 2022

cent) of logistics firms are reporting an increase in shipping costs that “many businesses will not be able to absorb.”

With no option but to pass these costs onto consumers, retailers and brands are expected to enter a vicious cycle that could see sales and profits continue to drop. For many retailers, this comes at a time where finances are already strained as a result of the lingering impacts of post-pandemic recovery. In fact, earlier this year, while vowing to keep prices static for at least a year on its own-brand essential items, health and beauty giant Superdrug admitted it was facing increased pressure to raise prices. However, with the cost-of-living crisis adding strain to consumer spending, this doesn’t come without substantial risk.

Striking a balance

As online marketplaces become increasingly saturated, the face of brand loyalty has altered significantly and consumers are considering cost as a key factor to the optimal shopping experience. In fact, our own research found that when asked about the most important factors influencing their decision to make multiple purchases from the same retailer, consumers were mostly driven by free delivery (37 per cent) and competitive/attractive prices (33 per cent). In the UK especially, shoppers are more driven by cost than brand loyalty, with 31 per cent of respondents agreeing to this statement.

Retailers therefore must balance their own cost pressures with the satisfaction of their customers to retain their custom and avoid them turning elsewhere to find a better deal. That said, this doesn’t mean automatically cutting prices or devaluing products. Balance means finding ways to boost efficiency where possible – and in doing so minimising the impact of inflation on customers.

Optimising resources

The first option when faced with rising costs is to look for alternative fulfilment solutions.

Existing infrastructures that require significant investment, for example, can be repurposed, ensuring space is being fully maximised. Retailers can look to a BPO to help offset inflation and could look beyond a centralised warehouse model and consider optimising existing physical store space to work harder and smarter.

With the right order management system and picking technology, brands can transform their brickand-mortar sites into multi-node distribution facilities – making the space work twice as hard by fulfilling the needs of both in-store shoppers, while also being able to support online demand. This can also be effective in reducing the distance between product and customer, therefore cutting back on the mileage and costs associated with delivery.

DOWN TO BUSINESS JEREMY BEZANGER ON UNSPLASH

AUGUST 2022 | boutique. | 75

DOWN TO BUSINESS

NICOLA STYLES ON UNSPLASH

Cloud-based order fulfilment picking solutions will also prove valuable here. These flexible order picking solutions can be easily integrated within existing systems and can help increase distribution efficiency, by not only speeding up the picking process but increasing picking accuracy. Improved accuracy in these areas can ensure money isn’t wasted from returning incorrect products, while also ensuring greater productivity per man-hour.

Renewing confidence

While there are steps retailers can take to optimise resources, cost rises are inevitable and businesses will need to consider other methods for retaining customer loyalty during this period of flux. To do so, indies must become more strategic, leveraging other elements high up on the priority list for consumers – including convenience and consciousness. According to our research, over half (54 per 76 | boutique. | AUGUST 2022

cent) of consumers prefer to have the convenience of multiple return options to keep up with their busy lifestyles. Meanwhile, 35 per cent named sustainable packaging, delivery and returns options at the checkout as key parts of the ideal shopping experience. Retailers may not be able to gain complete control over costs in the current climate, but they can ensure they keep up with these other expectations to maintain loyalty and trust.

Leveraging the start-up mentality around personalisation and value-added services can also be a great way of standing out from the crowd and remaining competitive during this time.

From engraving to embroidery, even adding a personalised label to packaging, which doesn’t come at a huge expense for the business, can go a long way in providing value to the customer.

Customer experience should also be a key consideration. When cost

pressure rises and consumers are shopping with an every-pennycounts mentality, tolerance around the service they receive will be at an all-time low. Higher levels of frustration may be felt if an order is running late, for example, or a mistake is made and the wrong product arrives. Customer service teams must therefore be equipped to deal with enquiries quickly and seamlessly – and from a range of channels. While there may not be internal resources available to do so, outsourcing customer care teams can be a cost-effective solution to this problem.

Consumer confidence may be low currently, but this will not always be the case. Retailers that can appeal to and retain loyalty while times are tough will continue to reap rewards in the future.

Jamie Saucedo is senior vice president of business operations for e-commerce fulfilment provider PFS; pfscommerce.com

020 8560 2323

SPRING / SUMMER 2023

www.adinilondon.co.uk

Making payments work perfectly

Switch to EVO Payments and enjoy FREE terminal rental until the end of 2022 - T&C’s apply

0121 827 9103

EVOpayments.co.uk

Payment Acceptance is provided by EVO Payments International GmbH trading as EVO Payments UK. Underwriting Criteria, Terms and Conditions apply. EVO Payments International GmbH, trading as EVO Payments UK is licenced by the Federal Financial Supervisory Authority BaFin (Bundesanstalt fur Finanzdienstleistungsaufsicht) in Germany and is regulated by the Financial Conduct Authority for conduct of business rules.

PROMOTION

Sales booster

BOOST YOUR BUSINESS THIS SEASON WITH CITRUSLIME’S ONE-STOP CLOUD POS RETAIL SOLUTION

K

eeping on top of your business can be difficult if you’re using different retail systems that don’t work together. If your website doesn’t

reflect the lines that are actually available, retailers can very easily end up disappointing customers who go all the way through the purchasing process only to find out the item isn’t in stock.

As a complete EPOS, Stock Control and Ecommerce System, Citrus-Lime’s Cloud POS takes the hard work out of running your boutique. It enables you to manage your inventory in-store and online quickly and easily, making your business truly multi-channel so you can sell more.

There’s also a useful Click & Collect service to offer your customers the convenience of picking up their purchases at a time that fits in around their lives. This makes it easier for them to buy from you. In addition, Citrus-Lime’s lowcost loyalty programme will help you increase sales by up to 20 per cent through incentives – all of which you control – to shop with you again.

Cloud POS is the fast, accurate and affordable one-stop solution for running your business in a smarter way. Contact Citrus-Lime to find out more.

CONTACT: Tel: 01229 588 628 citruslime.com

New Season print and digital campaigns booking now Please speak to Julie or Cath for more information We look forward to hearing from you...

Julie @bpmedialtd.co.uk

cath@bpmedialtd.co.uk

www.boutique-magazine.co.uk AUGUST 2022 | boutique. | 79

To view the full collection and digital catalogue visit our website

www.dantejewellery.co.uk Spring collection and digital catalogue are available on our website T: 01260 226 588

Email: info@dantejewellery.co.uk

www.dantejewellery.co.uk

No minimum for online orders and no-quibble returns policy if an item is not what you expected via our Freepost address

Telephone 01260 226 588

Email : Info@dantejewellery.co.uk

SHOP TALK

Shop Talk ALISON TOWNSHEND

INDUSTRY OPINION

Positive thoughts

S

ince launching in 2005, former property developer Alison Townshend has created a winning retail and wholesale business. Here the Sassy and Boo founder reveals her strategies for growth amid the costof-living crisis…

AUGUST 2022 | boutique. | 81

Manchester showroom: 14th-18th August; Elliot House, 151 Deansgate, Manchester M3 3WD Please do get in touch for digital look books.

Joanna Edwards Agency www.joannaedwardsagency.co.uk 07989014141 / 07512550346 joannaedwardsagency@gmail.com

SHOP TALK ALISON TOWNSHEND

Colourful Living SASSY AND BOO HAS GROWN FROM ONE SINGLE STORE TO A GROUP OF EIGHT BOUTIQUES – WITH ITS OWN WHOLESALE LABEL TO BOOT

W

ith a penchant for colour and passion for customer service, Alison Townshend has spent the last 17 years building an indie retail group and womenswear brand. Her mini chain Sassy and Boo has grown from one single store in Bath into a cluster of shops dotted around the Cotswolds. Meanwhile, since launching in 2013, her brand Luella now boasts over 400 stockists across the UK and overseas.

But despite its impressive growth, a large business wasn’t always part of the plan for its owner.

Worthy investment

A former property developer with an eye for fashion, Alison opened the first Sassy and Boo boutique in 2005. “I suppose it all started by chance,” she says. “A boutique I used to like shopping in went up for sale near Bath’s Royal Crescent and my husband offered to help me invest. I loved the idea but I was quite nervous

– while I’m a natural sales person and was used to selling properties, I had no experience in retail.”

As it turned out, there was no cause for concern. With the aid of a mentor who was experienced in working for high street retailers and indies, the concept for the first Sassy and Boo store began to take shape.

Alison was set on creating a boutique that offered a completely different experience from high street multiples. From products to service, she wanted to provide a unique way for Bath’s well-heeled shoppers to browse and buy fashion. “The idea was to offer an outstanding service encompassing help with styling, colour coordination and creating a functional wardrobe,” she says.

“Colour is our ‘thing’ and it plays a huge part in all our collections across the shops and brand.”

Sassy and Boo’s location was also vital for its success. Bath is a tourist hotspot for affluent shoppers visiting for day trips and weekends away. And as more stores followed over the years as it expanded into towns including Tetbury, Cirencester and Woodstock, destination is now an integral part of the Sassy and Boo formula: “We do spend a lot of time on choosing the ideal locations for our stores,” says Alison. “We usually go for small market towns that get lots of visitors; shoppers who are often on a pilgrimage from London for the weekend. Our offer appeals to that type of customer.”

AUGUST 2022 | boutique. | 83

SHOP TALK

Label launch

Armed with seven years’ experience as an independent retailer, Alison began contemplating the idea of launching her own label. And using all the knowledge she’d gained as a buyer, Luella was born.

The collection offers high quality knitwear and womenswear in vibrant colourways – crucially, with short lead times. “I was getting a little bit fed up with placing large minimum orders six to eight months in advance,” she says. “It was particularly problematic for the spring/summer seasons, as drops would start arriving in January when there was little chance of selling warm weather clothes until March. I felt there was a real need for quality pieces boutiques could buy as and when they needed to.”

With a vision to break into the wholesale market from the get-go, Alison began producing knitwear in small quantities with a clothing manufacturer. The pieces were then shipped to warehouse to hold until buyers wanted new stock. To launch the range, she ran an advertising 84 | boutique. | AUGUST 2022

campaign with Boutique magazine and won some initial stockists.

“I encouraged boutiques to order little and often and everyone was thrilled – it worked very well and growth from there was pretty much organic,” she says.

But it wasn’t until Alison took Luella’s now-signature star jumper to Pure London that the brand really took off. “It was just my husband and I on the stand that season and we had a 30ft-long queue,” she says. “We were inundated with orders for the entire three days; it was incredible and to this day I’ve never seen anything quite like it.”

Rapid growth

The rising success of Luella provided a catalyst for the growth of Sassy and Boo’s bricks-and-mortar stores. Since the label’s introduction nine years ago, Alison has opened five more boutiques, with another set to open in Marlborough later this month.

Today the Luella range makes up around 70 per cent of Sassy and Boo’s edit and includes bright cashmere blend knitwear, dresses,

shirts and resortwear. Its most current AW22 collection is based on four colour stories to make merchandising easy for retailers.

“The idea is to help buyers make a lovely edit for their individual store,” she explains. “So if they’re keen on the berry and teal story, for example, we can pull out various pieces that work very well aesthetically alongside each other.

A buyer might not have bought into our shirts, but when they see everything together, they can visualise how well it works.”

To complement Luella, Sassy and Boo also stocks a range of mid-price womenswear from brands including YAS, Part Two and Anna Montana.

Alison chooses labels that sit well within the stores – both visually and when it comes to the price. “It’s really important that we don’t go too high with our price points and also offer value for money,” says Alison. “Our dresses and cashmere blend knitwear remain at the RRP £72 - £85 mark, which is fantastic for the quality. I want to make buying from us an easy decision for our customers.”

SHOP TALK Cost of living

Value for money is something the indie owner plans to focus on as she steers the business through the cost-of-living crisis. However, due to increasing wholesale and retail costs, she fears raising prices in the future could be unavoidable: “It’s unfortunately something we will be playing by ear and may have to consider,” she says. “I am slightly concerned about how much extra it’s going to cost to heat the shops this winter as energy prices continue to rise.”

Perhaps inevitably, Alison is starting to shift her focus increasingly towards e-commerce. Like many indies, Sassy and Boo wasn’t selling online prior to the first lockdown and had to pivot quickly to generate income. However, despite normality resuming in retail, e-commerce has continued to command strong sales.

“I never wanted to sell online because we want to offer a personal in-store service,” she says. “It’s been difficult to change that thought process, but now I can see that online provides an efficient way for customers to buy from us. In the end we sold quite a lot during the pandemic and it really helped us through that time.”

For the coming months Alison’s strategy will be to invest in social media and online marketing to increase e-commerce sales. Luella is also poised for growth as the team sets its sights on further international export in USA territories, Canada and the Southern Hemisphere. “My immediate focus is launching Sassy and Boo in Marlborough,” says Alison. “There’s quite a lot of work there, particularly in ensuring we’re maintaining our high standards.”

With soon-to-be eight stores in the group, does the owner think she will pursue opening more physical boutiques? “I’d never say never, but at this stage I can’t see us expanding the bricks-and-mortar business,” she concludes. “I think online growth will be our biggest focus for the years ahead. But you have to be adaptable as a retailer and open to considering every opportunity.”

AUGUST 2022 | boutique. | 85

Boutique Star Awards 2022 Date:

8th November

Venue:

The May Fair Hotel London

Welcome drinks and canapes 3 course dinner with wine awards ceremony and DJ after party goody bag

Tickets £150

Ticket info contact: Julie@bpmedialtd.co.uk Entry info visit: Submit an Entry » Boutique Magazine (boutique-magazine.co.uk)

BUYER’S GUIDE Accessories Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk Capri Clothing +44 203 819 0819 sales@capriclothing.co.uk www.capriclothingonline.com Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com

88 | boutique. | AUGUST 2022

Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk

Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser :indx shows W: www.indxshows.co.uk Pure London Organiser : Hyve Group Website : /www.purelondon.com T: +44 (0)203 855 9550 E: visitor@purelondon.com Show Dates : 12 – 14 Feb 2023 Scoop Organiser: Hyve Ltd Website: scoop-international.com Show dates: 29-31 January 2023, Saatchi Gallery, Chelsea

Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com

Top Drawer Olympia – London Organiser :Clarion Events W: topdrawer.co.uk Show Dates : A/W 11 -13 September 2022 S/S 15 – 17 January 2023

Events and Exhibitions

Footwear

Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Event Date : 8th November 2022

Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes

Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Show Dates : 5 – 6 February 2023

Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com

Home and Gift Harrogate Convention Centre Organiser : Clarion Events W: homeandgift.co.uk

Lofina www.shoebox.dk Agent: Joanna Edwards Agency T: 07989014141/ 07512550346

BUYER’S GUIDE Womenswear Apt Collections: Brands : Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact : Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk Capri Clothing T: +44 203 819 0819 sales@capriclothing.co.uk capriclothingonline.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk

Double H Agency Brands : Eden Park , St James .

Contact : Marc Querol Linkedin - Facebook - Twitter Instagram -www.doublehagency. com T.02034326387

Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com

From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk John Pearce Fashion Brands :Own , by basics , Andam , Grums , SPG Woman M +44 (0) 7504 117954 E : info@jpf.london W www.jpf.london Leap N Link Ltd Brands: Meri Esca, Pause Café Olivier Philips, Blue’D’Azur, Fuego Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei, Baci & Amici.

Email : office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational

Partners In Fashion (2019) LTD Brands: Erfo, Just White, Lecomte, Rabe, Relaxed By Toni, Toni, Frank Walder – You by Just White – Maria Villalobos 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T:01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Sarah Tempest / Tempest Designs Short Order Clothing Supplier Contact: Michael Webster T:01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

AUGUST 2022 | boutique. | 89

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

Summer ‘23 available to view by appointment in London 30th July-11th Aug ‘22 Manchester 14th-18th Aug ‘22 APT Collections Int Ltd

+447734942382

claudia@aptcollections.ltd.uk

www.aptcollections.co.uk

aptcollections

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